Facts About Stockholm’s Tourism Industry Statistics for 2018 Right click on the background and choose Format Background to fill with picture or change color Content 1. Where Visitors Come From 2. How Visitors Travel to Stockholm 3. Where Visitors Stay 4. Why People Visit Stockholm 5. International Meetings and Conventions 6. Major Attractions in Stockholm Cover photo: Jeppe Wikström Photographer: Henrik Trygg Right click on the background and choose Format Background to fill with picture or change color 1. Where Visitors Come From In 2018, there were about 14.6 million overnight stays in commercial lodging establishments located within Stockholm County. Over 30 percent of all foreign bednights in Sweden are located in Stockholm County. Photographer: Visit Stockholm Right click on the background and choose Format Background to fill with picture or change color Steady Growth for Swedish and Foreign Visitors Six out of every ten overnight stays in Stockholm area hotels or similar Overnight stays by Swedish and foreign travelers at hotels, accommodations are booked by domestic travelers. Bookings by hostels, or other accommodations in Stockholm County international travelers, however, have had faster growth in the last five 2003-2018 (Index 100=2003) years. This was especially evident over the past year, as overnight stays by foreign visitors increased by 8 percent while domestic visitors’ Swedish visitors Foreign visitors Total overnight stays increased by just 2 percent. 230 Most foreign visitors come from European countries. 220 210 Overnight stays by Swedish and foreign travelers at hotels, 200 hostels, or other accommodations in Stockholm County 2018 190 180 170 18% Swedish visitors 160 150 Nordic countries 140 (excluding Sweden) 130 16% Europe excluding 120 61% Nordic countries 110 5% Non-European 100 countries 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 Source: Swedish Agency for Economic and Regional Growth / Statistics Sweden Right click on the background and choose Format Background to fill with picture or change color More than 14 Million Commercial Overnight Stays In 2018, more than 14 million nights spent by guests in some form of Stockholm County accounts for more than 1/5 of all overnight hotel stays commercial lodging in Stockholm County. That is an increase of 4 percent in Sweden, as well as almost 1/3 of all hotel stays booked by foreign since 2017 and a growth of 33 percent from five years ago. visitors to the country. The fastest increase in recent years has been in stays by visitors from non-European countries. Share in Change since Change since Share in Change since Change since 2018 Distribution 2018 Distribution Sweden 2013 2017 Sweden 2013 2017 Total 14,594,719 100.0% 22% 33% 4% Portugal 18,243 0.1% 45% 43% 31% Sweden 8,993,339 61.6% 19% 22% 2% Greece 17,510 0.1% 65% 33% 10% Totals from abroad 5,601,380 38.4% 32% 56% 8% Hungary 16,797 0.1% 43% 59% -12% Nordic excl. Sweden 655,317 4.5% 12% 6% -1% Iceland 16,592 0.1% 54% 69% -8% Europe excl. Nordic 2,418,515 16.6% 32% 34% 4% Luxembourg 9,142 0.1% 63% 125% -8% World excl. Europe 2,527,548 17.3% 58% 115% 14% Slovakia 6,187 0.0% 12% -3% 28% Bulgaria 5,124 0.0% 40% 87% -4% Germany 573,633 3.9% 19% 34% 6% Malta 4,587 0.0% 66% 167% -11% Great Britain 420,667 2.9% 50% 37% -7% Slovenia 3,837 0.0% 35% 44% 15% Norway 255,039 1.7% 7% -5% -7% Cyprus 2,712 0.0% 73% 64% 9% Finland 226,833 1.6% 39% 18% 6% The rest of Europe 98,227 0.7% 49% 183% 41% France 187,000 1.3% 57% 25% 9% Italy 160,420 1.1% 59% 21% 1% USA 506,084 3.5% 58% 71% 4% Denmark 156,853 1.1% 12% 7% -1% Canada 41,719 0.3% 63% 12% 4% The Netherlands 156,037 1.1% 21% 50% 1% Brazil 27,319 0.2% 70% -20% -14% Switzerland 140,933 1.0% 35% 24% -3% The rest of America 40,566 0.3% 62% 72% 5% Spain 140,852 1.0% 65% 82% 8% Russia 82,196 0.6% 53% -35% 14% India 161,235 1.1% 73% 93% 18% Poland 74,493 0.5% 27% 1% 18% China 149,123 1.0% 43% 83% 4% Austria 65,888 0.5% 44% 35% 15% Japan 62,567 0.4% 67% 8% 4% Belgium 63,582 0.4% 33% 43% 5% South Korea 19,392 0.1% 40% 28% -7% Ireland 33,572 0.2% 57% 48% -13% The rest of Asia 155,732 1.1% 63% 81% 1% Lithuania 30,782 0.2% 39% 105% 5% Turkey 26,397 0.2% 65% 26% -3% Australia 62,134 0.4% 65% 50% 7% Romania 21,001 0.1% 37% 94% 10% New Zealand 7,270 0.0% 65% 69% 12% Latvia 20,088 0.1% 36% 59% 36% Czech Republic 19,443 0.1% 26% 27% 25% The rest of the world 312,970 2.1% 55% 632% 14% Estonia 19,165 0.1% 18% 24% 0% Not indicated 981,437 6.7% 58% 163% 28% Source: Swedish Agency for Economic and Regional Growth / Statistics Sweden Right click on the background and choose Format Background to fill with picture or change color Foreign Visitors from European Countries All forms of commercial overnight stays by nationality 2018, Stockholm County (in thousands) Three nations dominate among visitors from - 100 200 300 400 500 600 700 European countries to Stockholm: Germany, Germany 574 Great Britain, and Norway. Germans account Great Britain 421 for almost 4 percent of overnight stays in Norway 255 Finland 227 Stockholm County. France 187 Italy 160 Denmark 157 The European countries with the biggest The Netherlands 156 increase in visitors staying overnight since Switzerland 141 Spain 141 2017 are Latvia, Portugal, and Slovakia. Russia 82 Poland 74 Austria 66 Belgium 64 Ireland 34 Lithuania 31 Turkey 26 Romania 21 Latvia 20 Czech Republic 19 Estonia 19 Portugal 18 Greece 18 Hungary 17 Iceland 17 Luxembourg 9 Slovakia 6 Bulgaria 5 Malta 5 Slovenia 4 Cyprus 3 The rest of Europe 98 Source: Swedish Agency for Economic and Regional Growth / Statistics Sweden Right click on the background and choose Format Background to fill with picture or change color Foreign Visitors from non-European Countries All forms of commercial overnight stays by nationality 2018, Stockholm County (in thousands) Among visitors from non-European countries, - 100 200 300 400 500 600 700 800 900 1 000 the United States accounts for the largest amount of overnight stays in Stockholm USA 506 County. Visitors from the U.S. account for Canada 42 more than 80 percent of all overnight stays by Brazil 27 those from North and South America, and is The rest of America 41 totally the second largest source market in Stockholm County (only Germany is larger). India 161 In terms of visitors from Asia, there are two China 149 target groups fairly equal in the number of overnight stays: travelers from India and Japan 63 China. Both nations also have the fastest South Korea 19 growth in travelers from the region. The rest of Asia 156 Overnight stays in Stockholm by visitors from India have increased by 93 percent since 2013 Australia 62 and have risen by 18 percent since 2017. New Zealand 7 The majority of foreign visitors are still European, but more and more are coming The rest of the world 313 from the rest of the world. Not indicated 981 Source: Swedish Agency for Economic and Regional Growth / Statistics Sweden Right click on the background and choose Format Background to fill with picture or change color The Nordic Countries All forms of commercial overnight stays in Stockholm County 2008-2018. Nordic markets (Index 100=2008) For target groups from the Nordic region, development has been relatively weak over the last three years, especially for Norway 250 and Denmark. Norway, Finland and Denmark are however 200 all part of the top ten foreign source markets in Stockholm. 150 Denmark Norway Finland 100 Iceland 50 0 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 Source: Swedish Agency for Economic and Regional Growth / Statistics Sweden Right click on the background and choose Format Background to fill with picture or change color The European Markets Most European markets have shown a positive trend for overnight stays in For the major target groups, such as Germany and Great Britain, the Stockholm over the past ten years. This is particularly noticeable for increase in recent years has been more moderate. There has been a slight travelers from Switzerland. Markets that had relatively weak development decrease in British bednights since 2017. Data for Poland is characterized up to 2016 have shown a more positive trend in the last two years. These by large fluctuations. markets include Russia, Italy, France, and the Netherlands. All forms of commercial overnight stays in Stockholm County 2008-2018. Major European markets (Index 100=2008) 200 350 Germany Switzerland 300 Spain 150 Great Britain 250 France Russia 200 100 Italy 150 Poland The Netherlands Austria 50 100 50 Europe excl. Nordic 0 0 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 *Europe excl. Nordic contains commercial overnight stays for all European countries not individually specified in the graphs above. Source: Swedish Agency for Economic and Regional Growth / Statistics Sweden Right click on the background and choose Format Background to fill with picture or change color North and South America All forms of commercial overnight stays in Stockholm County 2008-2018.