For Immediate Release s35

FOR IMMEDIATE RELEASE http://www.ToughGrit.com

CONTACTS: Bill Uhler, general manager: 785-274-4301, [email protected] Brandy Ernzen, brand manager: 785-274-4304, [email protected]

GRIT AND TRACTOR SUPPLY COMPANY PARTNER FOR RURAL-LIFESTYLE TELEVISION SHOW “Tough GRIT” premieres Sept. 3 on RFD-TV, showcases both companies’ DIY expertise with a competitive flair

TOPEKA, Kan. (Aug. 27, 2012) – Rural property owners never have a shortage of projects on their to-do list. With this in mind, GRIT magazine and Tractor Supply Company will team up to share their rural know-how in the new television show, “Tough GRIT.”

The weekly 30-minute program will air Mondays at 7 p.m. ET, beginning Sept. 3 on RFD-TV.

“We’ve worked together for years serving the almost 30 percent of America who live outside the urban market, Tractor Supply with ‘must-have’ products and GRIT with trusted ‘how-to’ content,” says Bill Uhler, general manager for GRIT. “We see this as a great opportunity to bring both missions together and give our consumers a fun new way to engage with us.”

The show further broadens the partnership between GRIT and Tractor Supply, which has included print ads, digital campaigns and content sharing. In addition, Tractor Supply has worked with several of its suppliers – including Cub Cadet, Husqvarna and Hobart Welders – to use their products in the episodes.

Each of the show’s 26 episodes mixes information, humor and competitive challenges to help viewers tackle common DIY projects. Topics range from mending different types of fence to loading cattle and shearing sheep. GRIT Editor in Chief Hank Will and Tractor Supply managers from across the country share project instructions, tips and product suggestions.

The experts also advise contestants during two challenges related to the episode’s topic. Each week, Team GRIT squares off against Team Tractor Supply, with the teams judged by hosts Caleb Regan and Shannon Reilly on efficiency, accuracy and safety. The winner of each challenge earns a $500 gift certificate to Tractor Supply.

RFD-TV is carried on DirecTV (channel 345) and Dish Network (channel 231). Visit www.rfdtv.com to find local listings. “Tough GRIT” updates can be found on the show’s Facebook and Twitter pages. About GRIT GRIT magazine (www.Grit.com) has celebrated rural American lifestyles since 1882. Each bimonthly issue combines practical articles, product reviews, do-it-yourself building plans, beautiful photos, reader advice, humor and a healthy dose of fresh attitude to offer a complete guide to life outside the city limits.

About Ogden Publications Inc. Ogden Publications Inc. (www.OgdenPubs.com) is the leading information resource serving the sustainable lifestyle, rural lifestyle, farm memorabilia and classic motorcycle communities. Key brands include Mother Earth News, Utne Reader, Capper’s and Grit. Ogden Publications also produces environmentally friendly housewares through Natural Home Products LLC, and provides insurance and financial services through its Capper’s Insurance Service division.

About Tractor Supply Company Tractor Supply Company, listed on the NASDAQ Stock Exchange as TSCO, operates more than 1,135 stores in 45 states. Tractor Supply Company stores are focused on supplying the lifestyle needs of recreational farmers and ranchers. The company also serves the maintenance needs of those who enjoy the rural lifestyle, as well as tradesmen and small businesses. Tractor Supply Company stores are located in the outlying towns in major metropolitan markets and in rural communities. The Company offers a comprehensive selection of merchandise for the health, care, growth and containment of horses, livestock and pets, including select Purina and Nutrena brand feeds; a broad selection of agricultural products; and tools and hardware selected for our customers’ needs. In addition, the company sells light truck equipment, work clothing for the entire family, and an extensive line of seasonal products including lawn and garden power equipment products. For more information on Tractor Supply, access the website at www.TractorSupply.com.