Business Administration – First Year

Business Administration – Second Year

Semester I

1. Statistics II - Mr. Ran Elkon Introduction to the practice of statistics. David Moore and George McCabe. (3rd edition).

2. Principles of Marketing Management - Dr. Talia Rymon Principles of Marketing" by Kotler & Armstrong, 10th edition, 2004, Pearson/Prentice Hall.

3. Principles of Finance - Ms. Zahalka Jumana Principles of Corporate Finance by Richard Brealey and Stewart Myers, McGraw- Hill - Sixth Edition (2000).

4. Managerial Accounting - Dr. Rimona Palas Introduction to Management Accounting Chap 1-17. Authors: Horngren, Sundem & Stratton Publisher: Prentice Hall Copyright: 2005

5. The Consumer and the Firm - Prof. Avraham Bertish Microeconomics by Robert S. Pindyck and Daniel L. Rubinfeld Prentice Hall, 2001 (5th edition)

6. Organizational Behavior - Dr. Orly Yeheskel 1. Hellriegel, D., Slocum, J.W., & Woodman, R.W. Organizational Behavior. Cincinnati Ohio: South-Western College Publishing. 10th Ed. 2004 2. Daft, R.L. Organization Theory and Design. South Western Pub.., 8th ED.2003. Semester II

7. Marketing Research – Dr. Arie Rotem To be announced on a later date

8. Investment Theory - Mr. Gil Aharoni 1. Ross, Westerfield and Jaffe "corporate finance" 2. Bodie, Kane and Markus "Investments" 3. PRINCIPLES OF FINANCE WITH EXCEL by Simon Benninga, Oxford University Press forthcoming 2005.

9. Operations Management - Dr. Mike Resh 1. Goldratt E. and Cox J., The Goal. 2nd. Ed. 2004 2. Heizer J.and Render B., Principles of Operations Management,7 th Ed. Prentice Hall, 2004 3. Chase R. and Aquilano N., Production and Operations Management, 9th Ed. IRWIN, 2003. 4. Schroeder R. G., Operation Management, 2nd Ed. McGraw Hill, 2003

10. Critical Thinking - Mr. David Solomon To be announced on a later date

11. Leadership - Dr. Iris Cohen Kaner Leadership in Organizations, 5th Edition, Gary Yukl, Prentice Hall

12. The Macroeconomic Environment - Dr. Gil Bufman 1.Mankiw N. Gregory (2002), Macroeconomics, Worth Publishers. 2. Abel B. Andrew and Ben S. Bernanke (2001), Macroeconomics, Addison Wesley Longman. 3.Romer David (2005), Short-Run Fluctuations, http://emlab.berkeley.edu/users/dromer/papers/short_run_fluc_paper.pdf 13. Human Resource Management - Dr. Iris Cohen-Kaner Human Resource Management, 10th Edition (International Edition), Gary Dessler, Prentice Hall

14. Corporate Law – To be announced on a later date