Below Is a General Outline of Past Papers. You Do Not Need to Strictly Follow the Outline

Below is a general outline of past papers. You do not need to strictly follow the outline in terms of the order. Indeed, the story of your firm should guide what you decide to discuss, and when you decide to discuss it. Instead, you should consider the below a list of pertinent topics that should be considered in the strategic analysis of your firm.

 Executive Summary  Corporate Overview o Brief History o Mission Statement o Current Long Term Objectives o Current Short Term Objectives o Corporate Strategies o Core Competencies  Internal Audit/Analysis o Management Structure . HR/Organizational Analysis . Social/Corporate Responsibility o Financial/Accounting . Profitability Analysis . Liquidity Ratios . Debt/Leverage Analysis . Stock Price History . Consolidated Income Statement o Marketing . Key Markets . Customer Profile . Product, price, place, promotion . Gross Sales by Geography/Business Segments o Technology and Operations . Research and Development . Information Systems . Production and Operations

o Resource/Capabilities considerations . Where is the “Value”? . What is “rare”? . What can or cannot be imitated? . Does the Organizational structure get in the way, or facilitate a Global approach?  External Audit/Analysis o Macro Factors . Institutional Considerations . Economic Forces . Demographic Forces . Technological Forces . Other country-specific considerations

o Micro Factors - Relevant five forces analysis (for each relevant industry and geography) . Global Industry Overview and Analysis

. Competitive Analysis . Market share analysis  Global Position o Current Global Strategy and Position o Global Potential o Organizational Capabilities o SWOT Analysis o TOWS Analysis o Criteria for Strategy Evaluation o Strategic Recommendations  Mission/Objectives o Revised Mission Statement o Revised Long-Term Objectives o Revised Short-Term Objectives o Key success factors  Global strategy o Selected strategies o Selected countries (why?) o Strategy implementation . Institutional Considerations . Industry Considerations . Resource Considerations o Strategy results and projections . For each strategic recommendation, what is the qualitative and quantitative (cost, revenue, and profit) impact  Financial projections (five years) o Income Statement o Balance Sheet o Cash flows  References  Appendix