First Participation to the Milanese Appointment for Saviola Holding

Milano Design Week April 2016, new challenge for Saviola Holding First participation to the Milanese appointment for Saviola Holding. During the event will be showed the design concept: “the three Worlds of Design”, alternating moments of pure musical and artistic entertainment. In the works, a show cooking with 2 star Michelin Awarded - TV star, chef Antonino Cannavacciuolo.

Saviola Holding, with its main company Gruppo Mauro Saviola, excellence of Made in Italy in the production of recycled wood, rises to the challenge of 2016, meant as year of the raise, focusing on a new placement both of product and image, through the participation to international projects with the illustrious partners Schattdecor, Interprint, Decotec,Marinelli Cucine, Flai, Sesa e 90x100 FERRO. A partnership between important industrial groups which share a common target: to create new trends matching furniture and design. In addition to this, there will be another considerable synergy for Gruppo Mauro Saviola, the main event will take place on 14th april, with chef Anonino Cannavacciuolo’s show cooking. The 2 star Michelin Awarded chef is a high-profile figure, thanks to the participation at Masterchef 2016 – reality show and his brilliant exhibition during Sanremo Music Festival. So the result will be an awesome evening where the high level kitchen will match an equally high idea of beauty given by Gruppo Mauro Saviola and its partners, for a marriage between food and design that will offer unique and unrepeatable moments.

The innovation starts from the world of design’ study at 360 degrees. Gruppo Mauro Saviola invests many resources to anticipate trends and create fusions with other materials.

“ We bet on Fuorisalone 2016 because it represents the strategical evolution which distinguish all the Holding’s companies- illustrates Alessandro Saviola, Chairman of the Board at Saviola Holding. “ A new way to approach the customer, trying to know him always better, going beyond the business connection, to offer him a product/service with a “key value”, anticipating his needs by providing unmatched furnish solutions. It takes a lot of team spirit to play and win this challenge, so we involved our key partners to achieve the common goal: the international success.”

The kermesse is a unique opportunity, even to introduce to an huge public the new concept: WHITE, GREY and BLACK, not only three colours, but three WORLDS, which stand for the evolution and research of Design, signed by Gruppo Mauro Saviola, without forgetting the point of reference which distinguish from the beginning all the Saviola Holding’s companies: the Italian style. These are the fundamentals the of the group, which made natural the choice of the three colored elements, where white gets more and more warmer, while grey, the colour of the moment, turns into lighter decors, typical of the company’s Dna. Black is mitigated by the predominance of grey and become charcoal grey. Here we have the “Three Master Colours”: White, Grey and Black, and Gruppo Mauro Saviola earn a chance to become a cornerstone in the worldwide Furniture Industry. The company leads on a deep knowledge in the Italian furniture market, which despite of the crisis remains an absolute reference, and opened to the international market’s needs: Europe-Asia- USA, studying the context. Actually, the 60% - 70% of the market prefers plain colours. Gruppo Mauro Saviola represents an example of foresight, and also in terms of study and innovation: the nearly sartorial work, typical of Italian tradition in the research of new trends is only the confirm of its ability to renew our style according to the inputs from abroad. Milano Design Week will be therefore a different experience, a new way to link up with customers, suppliers, co-workers; Commercial discussions will alternate to moments of pure entertainment, with music, artistic exhibitions and show cooking. A mosaic full of creativity, the one organized by Gruppo Mauro Saviola in Milano from 12 to 15 april, by Opificio 31, in Tortona Street, setted up for the situation by designers with a important pedigree in the sector, like Roberto Garbugli and Debora Uguccioni. Roberto Garbugli reinterpreted the concept of fusion, bound to music, as art of design, moving on four different key corners: Industrial, Interior, Exibit, Design; Debora Uguccioni is author of many projects for different sectors, initially linked to furniture and its marketing, and the study of style in fashion.

EVOLUTION- EQUILIBRIUM-EMOTION Opificio 31 – Via Tortona – Milano Gruppo Mauro Saviola