List of Courses for Exchange Students

FACULTY OF ECONOMICS LIST OF COURSES FOR EXCHANGE STUDENTS ACADEMIC YEAR 2013/2014

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Explanations: S1, N1 – bachelor degree, full time and extramural S2, N2 – master degree, full time and extramural Incoming students: YOUR ENGLISH SHOULD BE ON B1 LEVEL AT LEAST !!! Questions in English (Faculty coordinator): [email protected] Вопросы на русском языке - профессор Бартош Мицкевич: Bartosz . Mickiewicz @ zut . edu .pl International Office: [email protected] Application deadline / Срок подачи документов: 31 May - winter semester / whole academic year / 31 мая 30 November - summer semester / 30 ноября

S e e s y l l a b u s e s b e l o w / у ч е б н ы е п р о г р а м м ы н и ж е :

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COURSES IN ENGLISH

Course title STATISTICS

Informational lecture - illustrated with slides and examples of a practical nature in a chosen utility environment, discussion about solutions from literature and practice. Classes based on Teaching method solving problems and practical standard exercises. Students use handbooks, statistical tables and statistical software. Person responsible for E-mail address to the person Aneta Becker PhD [email protected] the course responsible for the course Course code STA ECTS points 5 (if applicable)

Type of course Elective Level of course S1, S2; N1, N2

Semester Winter/Summer Language of instruction English

Hours per week 2 Hours per semester 30

Objectives of the course The objective of the course is to provide students with knowledge on the basic descriptive methods and inferential statistics. The acquired knowledge should serve as a basis for further advanced courses. During the course the students get familiar with basic methods of descriptive statistics and statistical inference. These methods are intended to provide tools for decision making under uncertainty, using sample data. The course contains an overview of graphical and numerical methods for summarizing data as well as basic notions of inferential statistics, including basic

1 distributions, estimation theory, confidence intervals, statistical hypothesis testing, simple linear regression, and index numbers.

Basic, academic level of knowledge in mathematics, basics of information technology, as well as Entry requirements general knowledge of economics. 1) Introduction to statistics. Basic notions. Data sources. Different Types of Data. Examples of applications of statistics. 2) Summary descriptive measures. Descriptive methods and exploratory data analysis. Graphical presentation of data. Numerical measures of center, dispersion and asymmetry. 3) Basic notions of probability theory. Random variable and its distribution. 4) Estimation of population parameters. Estimator and its properties. Standard error of estimation. Confidence intervals. Course contents 5) Testing statistical hypothesis. Parametric significance tests. Chi-square test. One-way ANOVA F test. 6) Regression and correlation analysis. Two-dimensional distributions. Contingency tables and chi-square test for independence. Significance tests for Spearman’s and Pearson’s correlation coefficients. Simple linear regression model. Testing the significance of the structural parameters. 7) Index numbers. Average growth rate.

Assessment methods The final exam has a written form and consists of two parts: standard exercises and a test.

1) Ramsey J. B., The Elements of Statistics with Applications to Economics and the Social Sciences, South-Western College Pub, 2001. Recommended readings 2) Gentle J. E., Elements of Computational Statistics, Springer, 2005. 3) Hastie T., Tibshirani R., Friedman J., The Elements of Statistical Learning: Data Mining, Inference, and Prediction, Springer , 2009.

Additional information Hill T., Lewicki T., STATISTICS Methods and Applications, Statsoft, 2008.

Course title ECONOMETRICS

Teaching method Lectures, laboratory

Person responsible for E-mail address to the person Joanna Perzyńska PhD [email protected] the course responsible for the course Course code ECS ECTS points 5 (if applicable)

Type of course Elective Level of course S1, S2, N1, N2

Semester Winter/ summer Language of instruction English

Hours per week 2 h Hours per semester 30

Gaining basic knowledge of econometrics theory, models and methods. Students will obtain skills in: estimation and verification of econometric models, forecasting on Objectives of the course the basis of econometric models, application of computer software to solving econometric problems, using of econometric models for the analysis of economic and managerial issues.

Entry requirements Completed courses on mathematics, statistics and economics

Course contents Linear regression model. Ordinary last squares. Gauss-Markov theorem. Goodness of fit. Autocorrelation and heteroscedasticity.

2 Aitken’s theorem. Generalized last squares. Nonlinear econometric models. Production function. Multi-equation econometric models Econometric forecasting. Forecast errors.

Assessment methods In-class activity and participation, written exam.

1) Maddala G., Introduction to Econometrics, John Wiley & Sons, 2001 Recommended readings 2) Davidson J., Econometrics Theory, Blackwell, 2000 3) Chow G., Econometrics, McGraw-Hill Book Co., 1983

Additional information

Course title MATHEMATICS

Teaching method Lectures & laboratory (computer lab).

Person responsible for E-mail address to the person Paweł Ignaczak PhD [email protected] the course responsible for the course

Course code MAT ECTS points 5 (if applicable)

Type of course Elective Level of course S1, S2, N1, N2.

Semester winter / summer Language of instruction English

Gaining basic knowledge of two variable functions (finding local and global extremum) Objectives of the course Students will obtain skills in: matrix theory, systems of linear equations, math problems solving using a computer.

Entry requirements Foundations of mathematics (single variable calculus, derivatives). Two variables functions. Partial derivatives. Extremum problems (traditional and computer solving). Linear Algebra. Matrix Theory. Course contents Matrix multiplication. Determinants. Finding the inverse of a matrix. Systems of linear equations. Methods for solving systems of equations.

Assessment methods In-class activity and participation, written exam.

1) Dr. SC Aggarwal, Dr. RK Rana, Basic Mathematics for Economists, FK Publications, 2010; 2) Carl P. Simon, Lawrence E. Blume, Mathematics for Economists, W. W. Norton Recommended readings & Company; 1 edition (April 17, 1994); 3) Malcolm Pemberton and Nicholas Rau, Mathematics for Economists, Manchester University Press 2012.

Additional information Maximum group size – 15 students.

3 Course title AGRITOURISM

Teaching method Lectures, group discussions

Person responsible for E-mail address to the person Agnieszka Brelik PhD [email protected] the course responsible for the course

Course code AGI ECTS points 5 (if applicable)

Semester winter/summer Language of instruction English

Students learn about basic issues of agritourism and this will give an overview of economic and Objectives of the course social importance of agritourism. This module is introduced to make students familiar with the subject. It provides an overview of multifunctional development of rural areas.

Entry requirements Basic economic knowledge

1. The concept of agritourism 2. the economic and social importance of agritourism 3. Multifunctional development of rural areas Course contents 4/5 Agritourism ventures- case study 6. Agritourist service and products 7. Mobility in agritourism 8/9/10 Agritourism yesterday, today and tomorrow

Assessment methods A case study presentation.

1. Hall D., Kirkpatrick I. And Morag M. (2005) Rural tourism and Sustainable Business (Aspects of Tourism). Multilingual Matters, Clevedon UK. 2. Cooper, Fletcher et al, (1993), Tourism Principles and Practices, Pitman. Recommended readings 3. Hegarty C., Przezborska L. 2005: Rural and Agr-tourism as a Tool for Reorganising Areas in Old and New Member States – a Comparison Study of Ireland and Poland. International Journal of Tourism Research 7, 63-77. Agnieszka Brelik PhD Additional information Department of Political Economics and Tourism [email protected]

Course title TOURISM MANAGEMENT

Teaching method Lectures, group discussions

Person responsible for E-mail address to the person Agnieszka Brelik, PhD [email protected] the course responsible for the course Course code TUM ECTS points 5 (if applicable)

4 Semester winter/summer Language of instruction English

Students learn about basic issues of tourism management and this will give an overview of tourism industry and various organizations. This module is introduced to make students Objectives of the course familiar with the subject. It provides an overview of principle and the elements of tourism demand, destinations and tourism futures.

Entry requirements Basic economic knowledge

0. An introduction to tourism 1. Managing tourism demand 2. Tourism consumer behaviour 3. The economic impact of tourism 4. The environmental impact of tourism Course contents 5. Tourism development and planning 6. Tourism under crises 7. The tourism sector (attractions, accommodation, public sector and policy) 8. Managing marketing for tourism 9. Information technology in tourism 10. The future of tourism

Assessment methods A case study presentation.

1. Gill, S. Pushpinder, ”Tourism Planning and Management”, Anmol Publications, 2003. 2. Holloway, J.C., (1983), The Business of Tourism, McDonald and Evans, Plymounth. Recommended readings 3. Cooper, Fletcher et al, (1993), Tourism Principles and Practices, Pitman. 4. Seth, P.N., (1999) Successful Tourism Management (Vol1&2) Agnieszka Brelik, PhD Additional information Department of Political Economics and Tourism [email protected]

Course title COMMERCIAL AGREEMENTS AND CONTRACTS

Teaching method lecture / workshop

Person responsible for E-mail address to the person e-mail Bartosz Dąbrowski PhD the course responsible for the course [email protected]

Course code CAC ECTS points 5 (if applicable)

Semester winter / summer Language of instruction English

Ability to know and understand most common contractual provisions and clauses. Knowledge Objectives of the course of most common agreements and contracts. Ability to construct simple commercial contracts and agreements.

Good command of English. Basic knowledge in the field of law institutions at the level of Entry requirements students of Economy. Course contents 1. Parties of the agreements.

5 2. Definitions and Interpretations. 3. Division of contracts and agreements. 4. INCOTERMS and other international regulations referring to contracts and agreements. 5. Typical clauses and provisions: Payment Provisions, Description of Good or Services, Terms of contract, Termination provisions etc. 6. Liability and limitation of liability. 7. Intellectual Property Rights. 8. Confidentiality and non-disclosure clauses. 9. Dispute and Jurisdiction Resolutions. 10. Warranties and Indemnity. 11. Applicable law. 12. Constructing simple agreements.

Assessment methods oral / written exam; project work

1) R.Lawson, S.Singleton, Commercial Contracts: Practical Guide to Standard Terms, Bloomsbury Professional Recommended readings 2) F.Adoranti, The Managers Guide to Understanding Commercial Contract Negotiation (Commercial Contracts for Managers), Financial World Publishing 2005

Additional information Materials provided by the lecturer in form of PDF including draft of lectures

Course title POLISH LAW OF REAL PROPERTY MANAGEMENT

Teaching method lecture

Person responsible for E-mail address to the person Bartosz Dąbrowski PhD [email protected] the course responsible for the course Course code LRP ECTS points 5 (if applicable)

Semester winter /summer Language of instruction English

The main aim of the course is to provide students the basics of property law regulations. The course will focus on legal acts that refer to property turn-over and management, including civil aspects, lease, perpetual usage, right to use, right to property, as well as limited rights in Objectives of the course property. By the end of the course the students are supposed to have basic knowledge of legal acts and regulations, both in practical and theoretical way, concerning property management and turn-over. It is required that the student possesses knowledge concerning legal rules and definitions which Entry requirements are included in the contents of the course of the subject “Law” which is conducted during the first year of studies. 1. Definitions and institutions referring to property law. 2. Legal titles to the property; distinction of rights and agreements to the property. 3. Co-ownership. 4. Co-operatives and rights to a flat in co-operatively owned buildings. 5. Mortgage and Land Registry. Course contents 6. Clauses and provisions in civil agreements. 7. Lease agreement. Lease of the property / apartment / business premises. 8. Timesharing. 9. Joint land property. Management of the property. 10. Eviction and other aspects of execution from the property.

6 Written exam which consists of a multiply-choice test (30-40 questions) with additional (2/4) Assessment methods open questions. Student must achieve more than 60% of points. Multiply-choice questions are scored 1 point for a good answer and open questions – up to 5 points.

The Polish civil code, published by Polish Society of Economic. Legal and Court Translators, 1994.

There are no available readings or books in English concerning the contents of the course. Other publications in English language refer in most cases to American or British legal system which is not relevant however can be partially helpful in order to understand most common definitions or institutions. Recommended readings You can use:  Laws and Rules: Real estate (USA): http://www.dol.wa.gov/business/realestate/lawsrules.html  Guide to the Federal Real Property Act and Federal Real Property Regulation (Canada): http://www.tbs-sct.gc.ca/pubs_pol/dcgpubs/tb_g3/reg01-eng.asp and also: http://www.irem.org/sechome.cfm?sec=aboutirem (Institute of Real Estate Management) http://legal-dictionary.thefreedictionary.com/Real+property+law (Law Dictionary) The course of the subject prepares students for the position of a real estate agent, manager of Additional information e real property or a real property evaluator (expert). The course is conducted according to the Ministerial course minimum contents required for above mentioned professions.

Course title CAPITAL MARKET

classical lecture and materials prepared for students, workshop; Teaching method interactive: discussions, case studies

Person responsible for E-mail address to the person dr Dawid Dawidowicz [email protected] the course responsible for the course Course code CAM ECTS points 3 (if applicable)

Type of course Elective Level of course S1, N1 – last years or S2; N2

Semester winter Language of instruction English

Hours per week 1 h / or 2 h per week Hours per semester 15

After this course students should knew definition of capital market and they should understand meaning of the capital market for the economy. Objectives of the course Students should knew elementary knowledge about stock exchange and Students should knew basic capital market’s instruments, e.g. Stocks, Treasury Bonds, investment funds units, derivatives, and they should know how to use them.

Entry requirements Basic knowledge about micro and macroeconomics.

1. The definition and division of Capital market 2. The participants of the market 3. Stock Exchange and the stock exchange trading rules 4. Risk and returns measures Course contents 5. Instruments of the capital market – Stocks 6. Instruments of the capital market - Treasury Bonds 7. Instruments of the capital market - Investment fund’s units 8. Instruments of the capital market – Derivatives (options, futures and forward contracts)

7 Assessment methods • oral exam, attendance, in-class activity and participation,

- Fabozzi J. F., Modigliani F., Capital Markets – Institutions and Instruments, 3rd Edition, Publisher: Prentice Hall, 2002 - Fabozzi F. J, Peterson Drake P., Finance: Capital Markets, Financial Management, and Recommended readings Investment Management, Publisher: John Wiley & Sons, New Jersey, 2009 - Dalton J. M., How the Stock Market Works, 3rd Edition New York Institute of Finance Series New York, Publisher: Prentice Hall, 2001 - Sharpe W. F., Portfolio Theory and Capital Markets, New York, Publisher: McGraw-Hill, 2000 Additional information

Course title THEORY OF NEEDS AND CONSUMPTION

Classes will be conducted in lecture and discussion format promoting extensive student Teaching method participation with case studies.

Person responsible for E-mail address to the person Karolina Ertmanska PhD [email protected] the course responsible for the course

Course code TCN ECTS points 5 (if applicable)

Semester Winter/summer Language of instruction English

Hours per week 2h Hours per semester 30

The primary objectives of the course are to: - learn about the basic issues of economics of consumption and its research methodology, Objectives of the course - develop certain practical problems of consumption controlling - explore the results of studies of consumer behavior and their role in the formulation of company marketing strategy

Entry requirements Knowledge of marketing principles

. Terminology and typology of the consumption . The needs and preferences of consumers . Consumer decision-making process Course contents . Consumption features and accuracy of its development . Determinants of consumption . Sources of information and methods of consumer research . Globalization and its influence on the consumption

Assessment methods written test; activity exercises during classes; essay and presentation

1) Antonides G., van Raaij W.F., Consumer Behaviour: A European Perspective, J. Wiley & Sons, 1998. Recommended readings 2) East R., Consumer Behaviour: Advances and Applications in Marketing, London: Prentice Hall, 1997.

Additional literature: Evans, M., Moutinho, L., van Raaij W.F. Applied consumer behavior, Additional information Harlow: Addison-Wesley Publ. Co. 1996.

8 Course title CORPORATE SOCIAL RESPONSIBILLTY (CSR)

Teaching method Lectures with case studies

Person responsible for E-mail address to the person Joanna Hernik PhD [email protected] the course responsible for the course Course code CSR ECTS points 3 (if applicable)

Type of course Elective Level of course S1, N1; S2, N2

Hours per week 2h (7 weeks) Hours per semester 15

This module provides an overview of corporate social responsibility (CSR) and responsible investment, focusing on today's interplay between large corporations and governments, intergovernmental institutions, investors and non-governmental organizations (NGOs). Over the past several decades many factors have contributed to increased expectations for Objectives of the course corporations to adopt CSR programs as governments have reduced their regulatory and ownership roles in favor of market-based approaches. Advocates have seen CSR as a means of addressing governance gaps where government is weak. Having completed the course students should understand the essence of CSR as well as its importance in modern society. Should also assess CSR from different perspectives.

Entry requirements No requirements

1. The scope and complexity of CSR. Evolution of CSR 2. Social and cultural factors shaping CSR Course contents 3. The role of business in society. Globalization and CSR 4. The strategic lens: vision, mission, strategy and tactics 5. CSR and competitive advantage

Assessment methods Participation in discussion forums, reflection exercises, presence

1. Philip Kotler, Nancy Lee, Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause, Wiley 2005. 2. Karin Buhmann, Lynn Roseberry, Mette Morsing, Corporate Social and Human Rights Recommended readings Responsibilities. Global, Legal and Management Perspectives, Palgrave Macmillan 2010. 3. William Werther, David Candler, Strategic corporate responsibility, Thousand Oaks, 2011.

Course title MARKETING IN NON PROFIT

Teaching method Lectures with PP presentations, films, case studies, brainstorming, texts analysis

Person responsible for E-mail address to the person Joanna Hernik PhD [email protected] the course responsible for the course Course code MNO ECTS points 5 (if applicable)

9 Semester Winter/summer Language of instruction English

Students ought to know the essence of nonprofit sector in a comparison with a profit one, and ought to discuss genesis of noncommercial marketing, to design marketing tools for nonprofit Objectives of the course organizations, to create and manage new offers, to plan communication strategy and to organize cooperation with business; finally they ought to discuss the role of nonprofits in modern economy and society.

Entry requirements Basic knowledge on marketing principles

1. Nonprofit sector – hallmarks 2. Genesis of nonprofit marketing 3. Marketing planning 4. Designing marketing mix 5. Launching new offerings Course contents 6. Managing perceived costs 7. Formulating communication strategies 8. Public relations at the organization level 9. Working with the private sector 10. Nonprofit organizations` role in healthcare system, tourism and the youth sport

Assessment methods Project discussing communication strategy of chosen nonprofit organization

1. A.R. Andreasen, Ph. Kotler, Strategic marketing for nonprofit organizations, Pearson Education Inc., New Jersey 2008. 2. J.G. Dees, J. Emerson, P. Economy, Strategic tools for social entrepreneurs, John Wiley & Recommended readings Sons, New York 2002. 3. B.J. McLeish, Successful marketing for nonprofit organizations, John Wiley & Sons, New York 1995. Interesting information can be found also here: Additional information http://nonprofit.alltop.com/ (Nonprofit News) http://www.thenonprofittimes.com/ (The Nonprofit Times)

Course title PRINCIPLES OF MARKETING

Classes will be conducted in lecture and discussion format promoting extensive student Teaching method participation with films and case studies.

Person responsible for E-mail address to the person Joanna Hernik PhD [email protected] the course responsible for the course

Course code POM ECTS points 5 (if applicable)

The primary objectives of the course are to: Develop a working knowledge of marketing Objectives of the course Link marketing theory with marketing practice Develop and analyze marketing cases effectively utilizing marketing diagnostics

10 Entry requirements No requirements.

1. Marketing – creating and capturing customer value. 2. Company and marketing strategy. 3. Analyzing the marketing micro- and macro- environment. 4. Marketing research. 5. Market segmentation. Course contents 6. Product and service decisions, branding strategy. 7. Marketing channels, delivering customer value. 8. Retailing and wholesaling. 9. Promotion mix, communication process. 10. Pricing strategies. 11. Direct and online marketing.

Assessment methods Written short exam, attendance, in-class participation and project

Recommended readings 1) Ph. Kotler and G. Armstrong, “Principles of Marketing”, Prentice Hall 2010.

Interesting information can be found also here: Additional information http://adage.com/ (Ad & Marketing news) http://www.marketingpower.com/ (Marketing News from AMA, Resource Library)

Course title INTERNATIONAL MARKETING

Classes will be conducted in lecture format, with group exercises and case studies, and Teaching method discussion promoting student participation.

Person responsible for E-mail address to the person Joanna Hernik PhD [email protected] the course responsible for the course Course code IMA ECTS points 5 (if applicable)

The primary objectives of the course are to: Develop a working knowledge of marketing from international scope Link marketing theory with marketing practice Objectives of the course Analyze marketing cases Students should discuss marketing problems from globalization point of view and develop marketing programs for international companies.

Entry requirements Completed course of Marketing Principles

1. The nature of international marketing 2. Environment of international marketing. 3. International marketing opportunities and strategies. 4. International product and brand management. Course contents 5. International marketing channels. 6. International and global pricing approaches. 7. International advertising. 8. Future developments in global marketing.

11 Attendance, in-class participation and project discussing the best practices in international Assessment methods branding.

1) R. Bennett, J. Blythe, International marketing, Kogan Page, London-Philadelphia 2008. Recommended readings 2) B. Kleindl, International marketing, Thomson Publ., Mason 2007.

Additional information Interesting information can be found also here: http://adage.com/ (Ad & Marketing news)

Course title ORGANIZATION AND MANAGEMENT

classical lecture and materials prepared for students; Teaching method interactive: discussions, case studies

Person responsible for E-mail address to the person Elwira Leśna-Wierszołowicz, PhD [email protected] the course responsible for the course Course code OAM ECTS points 5 (if applicable)

After this course students should be able to recognize the basic principles and laws of Objectives of the course management as well as apply them in non-complicated business situations in all fields of management.

Entry requirements There aren’t any.

1. The process of management 2. The manager and the organization 3. Management styles 4. Delegation Course contents 5. Motivation 6. Leadership 7. Managing stress 8. Managing conflict 9. The control process

Assessment methods class discussion, attendance

Recommended readings 1) Michael Armstrong (2010) “Armstrong’s Essential Human Resource Management Practice. A Guide to People Management”, Kogan Page 2) Michael Armstrong (2009) “Armstrong’s Handbook of Human Resource Management Practice”, 11th Edition, Kogan Page London and Philadelphia 3) John Adair (2003) “Not Bosses but Leaders: How to Lead the Way to Success” 3rd Edition, Kogan Page 4) David R. Caruso, Peter Salovey (2004) “The Emotionally Intelligent Manager: How to Develop and Use the Four Key Emotional Skills of Leadership”, Jossey-Bass 5) Michael Morris (2005) “The First-Time Manager. The First Steps to a Brilliant Management Career” 3rd Edition, Kogan Page, London and Sterling, VA 6) Michael Armstrong (1994) “How To Be an Even Better Manager”, Kogan Page, London 7) David Lewis (1995) “10-Minute Time and Stress Management. How to Gain an Extra 10 Hours a Week”, Piatkus 8) Marilyn Manning, Patricia Handdock (1990) “Office Management. Increasing Efficiency and

12 Effectiveness”, Kogan Page 9) David Rees (1991) “The Skills of Management”, Routledge

Course title HUMAN RESOURCES MANAGEMENT

During the course of study many different teaching methods will be used: self study, case study, Teaching method lecture, discussion, movies. Students have to prepare a number of projects, which are real life problems to be resolved by them. Person responsible for E-mail address to the person Elwira Leśna-Wierszołowicz, PhD [email protected] the course responsible for the course Course code HRM ECTS points 5 (if applicable)

During the course of study many different teaching methods will be used: self study, case study, Objectives of the course lecture, discussion, movies. Students have to prepare a number of projects, which are real life problems to be resolved by them.

1. The meaning and aims of human resources management (HRM) 2. Human resource planning 3. Recruitment and selection 4. Motivation 5. The importance of communication Course contents 6. Appraisal, training and counselling 7. Managing conflict 8. Handling people problems 9. Managing stress 10.Disciplinary handling

Assessment methods class discussion, attendance

1) M. Armstrong, The Handbook of Human Resource Management Practice, Kogan Page 2003; 2) M. Dale, Successful Recruitment and Selection. A Practical Guide for Managers, Kogan Page, Recommended readings London 1995; 3) L. Rae, Planning and Designing Training Programmes, Gower, Aldershot, Hampshire 1997; 4) F. Poels, Job Evaluation and Remunaration Strategies, Kogan Page, London 1997.

Course title INTERNATIONAL HUMAN RESOURCE MANAGEMENT

Classes will be conducted in lecture format, with group exercises and case studies, and Teaching method discussion promoting student participation.

13 Person responsible for E-mail address to the person Petra Jordanov prof.dr. [email protected] the course responsible for the course

Course code IHR ECTS points 5 (if applicable)

Type of course Elective Level of course S1, N1, S2, N2

Semester summer Language of instruction English

Hours per week ----- block teaching ---- Hours per semester 30

The primary objectives of the course are to: Develop a working knowledge of HRM from international scope Link HRM with Globalization and Demographic change Analyze HRM vs .Personal management and HRM vs. IHRM Objectives of the course Understand Current features of HRM in Theory and Practices of companies.

Students should discuss concepts of IHRM esp. Diversity to resolve the challenges of demographic change and impact of Globalization .

Entry requirements Essentials of Economics

Managing Human Resources on a global scale (1)The Global Environment and the Labor Environment Worldwide (2) Managing across Borders Course contents (3) Staffing an Recruiting Internationally (4) Training and Development (5) Compensation (6) Performance Appraisal Attendance, in-class participation and project discussing, presentation about free selected Assessment methods issue.

Recommended readings 1) Bohlander, G.W.; Snell, S.A. (2012): Principles of Human Resource Management. 16th edition.

http://www.demogr.mpg.de/en/laboratories/economic_and_social_demography .

EPRP_72_DealingwithDemographicChange-RegionalPolicyResponses.pdf

Course title QUALITY MANAGEMENT IN BUSINESS

Person responsible for E-mail address to the person Elwira Leśna-Wierszołowicz, PhD [email protected] the course responsible for the course Course code QUB ECTS points 5 (if applicable)

14 Hours per week 2 h Hours per semester 30

• Develop a working knowledge of Quality Management in Business Objectives of the course • Link Quality Management in Business theory with Quality Management in Business practice • Analyze Quality Management in Business case studies

1. The definition of Quality Management 2. The nature of Quality Management 3. Quality Management principles Course contents 4. Quality planning 5. Quality control 6. Quality assurance 7. Quality improvement

Assessment methods oral exam, attendance, in-class activity and participation, project

1) Hoyle D., Quality Management Essentials, Butterworth-Heinemann, Oxford 2007; 2) Nanda V., Quality Management System Handbook for Product Development Companies, Recommended readings CRC Press, Florida 2005; 3) Bartley R., Tools for Quality Management, Bureau of International Recycling, Brussels; Additional information

Course title BUSINESS ETHICS

Person responsible for E-mail address to the person Elwira Leśna-Wierszołowicz, PhD [email protected] the course responsible for the course Course code BET ECTS points 5 (if applicable)

• Develop a working knowledge of Business Ethics Objectives of the course • Link Business Ethics theory with Business Business Ethics practice • Analyze Business Ethics case studies

1. The definition of Business Ethics 2. Why is business ethics important? 3. Business dilemmas: ethical decision-making in business Course contents 4. Business ethics and the law 5. Job Discrimination 6. Business and ecology 7. Tools to manage unethical behaviour

15 Assessment methods • oral exam, attendance, in-class activity and participation, project

1) Megone Ch. And Robinson S.J., Case Histories in Business Ethics, Routledge, London and New York 2002; 2) Michael M.L., Business Ethics: The Law of Rules, Harvard University, Working paper No. 19, Recommended readings March 2006; 3) Hooker J.N., Toward Professional Ethics in Business, Graduate School of Industrial Administration Carnegie Mellon University, Pittsburgh, PA 15213 USA, March 1996; 4) Gray J.W., Notes on Business Ethics, This ebook was created on 6/22/2011; Additional information

Course title ECONOMIC ANALYSIS

Teaching method Classes will be conducted in lecture (presentation and discussion) and exercises (case studies).

Person responsible for E-mail address to the person tbt [email protected] the course responsible for the course Course code EAL ECTS points 5 (if applicable)

The primary objectives of the course are to: Objectives of the course Introduce the aim of economic analysis with their methods and instruments. Analyze economic condition of the companies.

Entry requirements Basic knowledge of accounting and financial reporting.

1. Introduction to the economic analysis – essence, functions and types of economic analysis. 2. Financial reporting as a source of company financial analysis. 3. Preliminary analysis of financial statements. Course contents 4. Traditional and modern methods of analysis of the achievements of the company. 5. Financial ratio analysis (liquidity, profitability, activity and financial leverage ratios). 6. Analysis of production costs, employment, sales and prices. 7. Methods of assessment of investment projects.

Assessment methods written exam, attendance, in-class case studies and presentation of the results

Every book concerning economic analysis , for example 1) Oswald D. Bowlin, John D. Martin, David F. Scott, jr. Guide to financial analysis McGraw-Hill, Recommended readings 1980; 2) Erich A. Helfert Financial analysis: tools and techniques : a guide for managers, McGraw-Hill, New York, 2001.

16 Course title CONSTRUCTING VIRAL MARKETING content architecture and ubiquitous language

Teaching method Lecture and workshop

Person responsible for Prof. Maurice Codourey E-mail address to the person [email protected] the course Switzerland responsible for the course Course code CVM ECTS points 4 (if applicable)

Type of course Elective Level of course S1, S2

Semester Winter Language of instruction English

Understand marketing as a 360 degree instrument and viral marketing as an additional package Objectives of the course to conventional marketing

Entry requirements ---- Introduction in viral marketing Word-of-mouth campaigns Aspects of headlines and body copy Course contents Didactics; deepdrilling instead of overload Unlogical logical content architecture Best practices

Assessment methods Rough draft of an own project

1) Nudge: Improving Decisions About Health, Wealth, and Happiness, Richard H. Thaler and Cass R. Sunstein, 2008. Recommended readings 2) Verstehen lehren: Genetisch - Sokratisch – Exemplarisch, Martin Wagenschein, 2e Auflage 2010.

The Carpet: http://www.youtube.com/watch?v=nXsejgZ5BVk Additional information The Cow: http://www.youtube.com/watch?v=QZIjT_OVF7Y&feature=relmfu

Course title COMMUNICATION IN MARKETING workshop seminar

Teaching method Lecture and workshop

Person responsible for Prof. Maurice Codourey E-mail address to the person [email protected] the course Switzerland responsible for the course Course code CIM ECTS points 4 (if applicable)

Type of course Elective Level of course S1, S2

Semester Winter Language of instruction English

Being able to construct a communication with viral effects alongside the main marketing Objectives of the course strategy

17 Entry requirements ---

Power of Communication The tell-a-friend effect, viral effects Language Strategy; get to the point Course contents Didactics; the constructivistic way of transferring knowledge Rapid prototyping with method 635 (3 cases to discuss)

Assessment methods Group of two; design of an event with viral effects

1) Nudge: Improving Decisions About Health, Wealth, and Happiness, Richard H. Thaler and Cass R. Sunstein, 2008. Recommended readings 2) Marketing Communication: An Introduction to Contemporary Issues, Richard Varey, 2002. 3) Die Theorie der Subjektiven Didaktik, Edmund Kösel, 2002.

Homeless: http://www.youtube.com/watch?v=DwmMqABWxDw Additional information Woman Parking: http://www.youtube.com/watch?v=xh5CeJALLBg

Course title FINANCIAL MARKETS AND INSTITUTIONS

Teaching method Lecture, workshop

Person responsible for E-mail address to the person Prof. Dr. Patrick Moore [email protected] the course responsible for the course

Course code -- none -- ECTS points 5 (if applicable)

Type of course Elective Level of course S1, N1

Semester Spring Language of instruction English

Hours per week - block teaching - Hours per semester 20

Students learn the complex world of international finance and a) the use of financial markets mainly for the use of financing international activities of non Objectives of the course bank corporates – to a limited extent also for investing access b) the functions of international financial institutions and their targets to promote in international economic development The students should have a basic understanding of economics, accounting and finance (e.g. Entry requirements Corporate Finance). 1. The International Financial Environment 2. The International Flow of Funds 3. International Institutions promoting the world economic development Course contents 4. International Financial Markets 5. Exchange Rate Determinations 6. Currency Options and Futures 7. Exchange Rate Behavior The students will hold a short presentation and write a 30 minute test at the end (multiple choice and one out of two verbal questions – The topics for the presentations will be delivered Assessment methods 4 weeks before the course and cover the different international financial institutions, their tasks and critics on their operations on one side ans selected aspects of financial markets on the other.

18 1. Jeff Madura, Roland Fox, International Financial Management, 2nd ed. 2011 2. Brealey, Richard A. and Myers, Stewart C; Principles of Corporate Finance, 10th ed. 2010 Recommended readings 3. Ephraim Clark, International Finance, 2nd Edition 2002 4. Mishkin, Frederic S.; The Economics of Money, Banking and Financial Markets, 7th Edition 2003 www.cengage.co.uk/madura_fox2e www.investopedia.com http://markets.ft.com/research/Markets/Overview?ftauth=1227981316545 http://www.euromoneycountryrisk.com/Default.aspx Additional information http://www.oanda.com/ www.ecb.eu http://www.worldbank.org/ http://www.imf.org/external/index.htm http://www.bis.org/

Course title THE FINANCIAL CRISES AND SELECTED ADVANCED FINANCIAL TOOLS

Teaching method Lecture, workshop

Person responsible for E-mail address to the person Prof. Dr. Patrick Moore [email protected] the course responsible for the course

Course code -- none -- ECTS points 5 (if applicable)

Type of course Elective Level of course S1, N1, S2, N2

Semester Spring Language of instruction English

Hours per week - block teaching - Hours per semester 20

The students will learn how the financial crises of the past years have influenced the financial Objectives of the course environment and attain knowledge of modern financial techniques

The students should have a basic understanding of economics, accounting and finance (e.g. Entry requirements Corporate Finance) 1 . A comprehensive case study to applying the tools of corporate finance 2. The central role of interest rates in business 3 . Managing exchange rate exposure 4 . Balance sheet and off balance sheet financing Course contents 5 . Selected advances financial tools (corporate swaps, asset backed securities …) 6 . From the subprime crisis to the debt crisis 7 . Basel I – II – III 8 . Euro Bonds, Euro Bills, Old debt repayment fund, Bank union, Target balances, EFSF and ESM - appropriate measures to save the Euro? The students will write an assignment on a given or chosen topic (if it fits into the course Assessment methods structure) distributet 3 – 4 weeks before the course and hold a short presentation and write a 30 minute test at the end (multiple choice and one out of two verbal questions 1. Jeff Madura, Roland Fox, International Financial Management, 2nd ed. 2011 2. Brealey, Richard A. and Myers, Stewart C; Principles of Corporate Finance, 10th ed. 2010 Recommended readings 3. Ephraim Clark, International Finance, 2nd Edition 2002 4. Mishkin, Frederic S.; The Economics of Money, Banking and Financial Markets, 7th Edition 2003

19 www.cengage.co.uk/madura_fox2e www.investopedia.com http://markets.ft.com/research/Markets/Overview?ftauth=1227981316545 Additional information http://www.euromoneycountryrisk.com/Default.aspx http://www.oanda.com/ www.ecb.eu

COURSES IN RUSSIAN

Название курса Эконометрика

Методы обучения Лекции, лаборатории

E-mail address to the person Осуществляющее лицо Joanna Perzyńska д.э.н. [email protected] responsible for the course

Код курса ЭКМ ECTS points 5

Тип курса (обязательны / по факультативный Level of course S1, S2, N1, N2 выбору) Cеместр Зимний /летний Language of instruction Pусский зима / лето Количество часов / 2 Hours per semester 30 неделю Приобретение базовых знаний в области теории эконометрики, эконометрических моделей и методов. Приобретение навыков: оценка и проверка эконометрических моделей, прогнозирование Цели обучения на основе эконометрических моделей, применение компьютерных программ для решения эконометрических проблем, применение эконометрических моделей для анализа экономических вопросов. Предварительные Завершенные курсы по математике и статистике. Базовые знания по экономике. требования Линейные эконометрические модели. Метод наименьших квадратов. Оценка и проверка эконометрических моделей. Теорема Гаусса – Маркова. Автокорреляция и гетероскедастичность. Теорема Эйткенa. Содержание (предмет) Обобщeнный метод наименьших квадратов. Нелинейные эконометрические модели. Производственная функция. Модели временных рядов. Эконометрическое прогнозирование. Oшибки прогнозов. Методы оценки Участие и активность в классе, письменные тесты.

Доугерти K., Введение в эконометрику, ИНФРА-М, 2009 Литература Эконометрика, П/р Елисеевой И., Проспект, 2009

Дополнительные информации

20 Название курса Математическая экономика

Методы обучения лекции, семинары

Д.э.н. профессор Осуществляющее лицо E-mail [email protected] Grażyna Karmowska

Код курса МАЭ Кредити ECTS 5

Тип курса (обязательны / по факультативный Уровень обучения II (S2) выбору) Cеместр зима / лето Язык преподавания русский зима / лето Количество часов / Количество часов в 2 30 неделю семестре Cтудент узнает, что такое "математическая экономика", каковы ее цели и задачи, ознакомится с ее специфической методологией; Поймет роль математического моделирования в экономике, основные свойства и Цели обучения требования к нему, ознакомится с этапами и содержанием экономико-математических исследований; Получит представление о моделях оптимизации и принятия решения в экономике, как описываются математически поведения экономических субъектов. Предварительные Основы математики, алгебры и математического анализа; экономики требования Модели инпут-оутпут. Компании, работающей в условиях совершенной конкуренции, монополии условиях. Базовые модели дуополии и олигополии. Модели потребительского выбора. Содержание (предмет) Предельный доход и средний доход. Излишек потребителя. Выбор между работой и отдыхом. Баланс. Сравнительная статика. Общее равновесие. Экономическое регулирование. Экономическая динамика.

Методы оценки решения задач и интерпретации решений

1. Математическая экономика: Учебник для вузов, Колемаев В.А. Изд. ЮНИТИ-ДАНА, 2012 Литература 2.Учебник по математической экономике с теорией и задачами, Данилов Н.Н. Иноземцева Л.П. http://www.math.kemsu.ru/kmk/subsites/matekon/zaglav.html 3.Аллен Р. Математическая экономика, Мocквa. Ил, 1963

Дополнительные информации

Название курса ЭКОНОМИКА УПРАВЛЕНИЯ

Код курса ЭКУ Кредити ECTS 5

21 Тип курса (обязательны / по факультативный Уровень обучения II (S2) выбору) Cеместр зима / лето Язык преподавания русский зима / лето Количество часов / Количество часов в 2 30 неделю семестре

Cтудент узнает применение математики в качестве инструмента для анализа Цели обучения деятельности производства; рассуждений в трактовке экономических вопросов на микроуровнях.

Предварительные Основы экономики предприятия требования Основы математики, алгебры и математического анализа; Анализ производства. Средняя производительность, производительность маргинальная, гибкость производства, масштабы производства, изокванты, относительный рост. Анализ затрат. Математические функции затрат. Затраты cредниее, маргинальные, Содержание (предмет) оптимальные. Анализ эффективности. Эффективность и производительность - математические функций: командные и индивидуальные. Анализ спроса. Спрос и математическиe функций спроса.

Методы оценки решения задач и интерпретации решений

1.Е. Н. Ломкова, А. А. Эпов, Экономико-математические модели управления производством (теоретические аспекты) Учебное пособие. Волг ГТУ, Волгоград, 2005. http://www.aup.ru/books/m997/ 2. Моделирование экономических процессов, ред. М.В. Грачевой, Л.Н. Фадеевой, Ю.Н. Литература Черемных. – Мocквa.: ЮНИТИ-ДАНА, 2005. 3. Математические методы в экономике, Замков О.О., Толстопятенко А.В., Черемных Ю.Н., Мocквa.: Дело и Сервис, 2001. 4. Фомин, Г. П., Математические методы и модели в коммерческой деятельности, Москва : Финансы и статистика : Инфра-М, 2009. Дополнительные информации

Название курса Методы измерения регионального развития

Код курса факультативный Кредити ECTS 5

Тип курса (обязательны / по МРР Уровень обучения II (S2) выбору) Cеместр зима / лето Язык преподавания русский зима / лето Количество часов / Количество часов в 2 30 неделю семестре Студент должен получить знания о существенных факторах, которые определяют социо- экономическое развитие отдельных регионов; уметь проводить региональные анализы с Цели обучения помощью наиболее распространенных методов, выявлять слабые и сильные стороны отдельных регионов

22 Предварительные Основы экономики и математики требования Метода анализа иерархий Определение оценки - Цели и задачи оценки - Фазы процесса оценивания Содержание (предмет) Методы оценки - Анализ достижения целей - Анализ влияний и проверка эффективности - Анализ успехов - Когэрентный анализ

Методы оценки курсовые работы

1.С.Н. Бобылев, Индикаторы устойчивого развития: Региональное измерение. http://www.ecologyandculture.ru/upload/File/Bobylev_1.pdf Литература 2. Региональная экономика и управление. Фетисов Г.Г., Орешин В.П., М.: ИНФРА-М, 2006 3. Управление экономическими системами: электронный научный журнал. http://uecs.ru/uecs42-422012/item/1401-2012-06-14-08-44-22 Дополнительные информации

Название курса Маркетинг

Методы обучения лекции, семинары, практические занятия

Д.э.н. профессор Проводящий предмет E-mail [email protected] Леонид Воробьев

Код курса МАР Рункты ECTS 5

Тип курса (обязательны / по факультативный Уровень обучения Бакалавриат (S1) выбору) Cеместр зима / лето Язык преподавания русский зима / лето Количество часов / Количество часов в 2 30 неделю семестре Предмет предполагает изучение основ теории и практики маркетингового управления на предприятии. Студенты познакомятся с комплексом и системой маркетинга, с принципами и функциями маркетинга, а также с методами и способами их эффективного использования в хозяйственной деятельности предприятий. Студенты научатся Цели обучения анализировать окружение предприятий с позиции идентификации шансов и барьеров их развития, проводить исследования и сегментацию рынка с целью введения новых продуктов, разрабатывать и внедрять ценовые, ассортиментные, промоцийно- дистрибуторские стратегии, а также анализировать и оценивать содержание рекламы продуктов. Студенты узнают суть и пути развития глобального маркетинга. Предварительные Студенты должны иметь основные знания в области экономики, управления и требования математики Содержание предмета Тематика лекций и семинаров: 1. Сущность маркетинга 2. Система и комплекс маркетинга 3. Принципы и функции маркетинга 4. Определение объема и анализ структуры рынка 5. Сегментация рынка 6. Управление процессом товарного оборота

23 7. Ценовая политика и функционально-ценовой анализ 8. Суть и виды промоции 9. Дистрибуция товаров 10. Организация маркетингового управления на предприятии 11. Глобальный маркетинг Методы оценки знаний студентов: присутствие студента на занятиях, наличие конспектов, Методы оценки активность в дискуссиях и практических занятиях, положительные оценки колоквиумов 1. Борманн Д., Воротина Л., Федерманн Р. Менеджмент: предпринимательская деятельность в рыночной экономике. Гамбург, 1992 2. Воробьев Л. Менеджмент предприятия. Минск, 2003 Литература 3. Дурович маркетинг в предпринимательской деятельности. Минск, 1997 4. Котлер Ф. Основы маркетинга. Москва, 1991 5. Менеджмент и маркетинг: опыт и проблемы. Минск, 2009 Методы проведения занятий: Дополнительные 1. Лекции, объяснения, дискуссии информации 2. Видеофильмы, выставки, события из собственного опыта 3. Ситуации для анализа, деловые игры, практические занятия

Название курса Микроэкономика

Профессор д.э.н. Осуществляющее лицо E-mail [email protected] Леонид Воробьев

Код курса МИК Пункты ECTS 5

Тип курса (обязательны / по факультативный Уровень обучения Бакалавриат (S1) выбору) Cеместр Язык зима / лето русский зима / лето преподавания Количество часов в Количество часов в 3 45 неделю семестре Предмет предполагает изучение основ микроэкономии в контексте рыночной экономики. Студенты познакомятся с предметом и категориями микроэкономической теории, узнают теоретические основы рынка и хозяйственные системы. Изучат рыночные структуры, в Цели обучения том числе совершенную конкуренцию и монополию. На занятиях будет рассмотрена экономическая организация производства, роль производственных затрат в формировании цены продукции. Студенты изучат экономические основы теории потребителя.

Предварительные Студенты должны иметь основные знания в области экономики, управления и требования математики Лекции: 1 Предмет и категории теории экономии 2. Хозяйственные системы 3. Теоретические начала рынка 4. Теория экономический решений потребителя Содержание (предмет) 5. Предприятие и предприниматель 6. Производственные затраты и формирование цен 7. Совершенная конкуренция 8. Монополия 9. Монополистическая конкуренция 10. Олигополия

24 Семинары: 1. Методы экономического анализа 2. Закон рыночного спроса 3. Закон рыночного предложения 4. Эластичность спроса 5. Эластичность предложения 6. Принятие решения о новом предприятии 7. Рыночное равновесие в условиях совершенной конкуренции 8. Спрос и преложение в условиях монополии 9. Спрос и предложение на рынке монополистической конкуренции 10. Модели формы олигополии Методы оценки знаний студентов: присутствие студента на занятиях, наличие конспектов, Методы оценки активность в дискуссиях и практических занятиях, положительные оценки колоквиумов 1. Л.Воробьев. Менеджмент предприятия. Минск, 2003 2. Современная экономика. Под ред. д.э.н. О.Ю. Мамедова. Ростов-на-Дону, 1996 Литература 3. Тарасевич Л.С., Гребенников П.И., Леусский А.И. Микроэкономика, 4-е изд., 2006 4. ВэрианХ.Р. Микроэкономика, Промежуточный уровень. Современный подход, 1997 5. Нуреев Р.М.Сборник задач по микроэкономике, 2005 Методы проведения занятий: Дополнительная 1. Лекции, объяснения, дискуссии информация 2. Видеофильмы, выставки, события из собственного опыта 3. Ситуации для анализа, деловые игры, практические занятия

Название курса Управление производством

Профессор, д.э.н. Осуществляющее лицо E-mail [email protected] Леонид Воробьев

Код курса УПП Пункты ECTS 5

Тип курса (обязательный / по факультативный Уровень обучения Бакалавриат (S1) выбору) Cеместр зима / лето Язык преподавания русский зима / лето Количество часов / Количество часов в 2 30 неделю семестре Ознакомление студентов с теоретическими и практическими основами управления производством в контексте функционирования хозяйственного субъекта в рыночной экономике. Представлены будут пути снижения производственных затрат и повышение Цели обучения эффективности производства. Студенты получат основные сведения об основных функциях управления, о формировании и модернизации организационных структур управления, о методах разработки и принятия управленческих решений. Предварительные Студенты должны иметь основные знания в области экономики, управления и требования математики Содержание (предмет) 1. Продуктивность и эффективность производства 2. Методы управления производством 3. Маркетинговые решения 4. Финансовые решения 5. Оборудование: варианты решений 6. Решения материально-технического снабжения 7. Инновационные решения 8. Качество продукции

25 9. Ситуации для анализа и деловые игры

Методы оценки знаний студентов: присутствие студента на занятиях, наличие конспектов, Методы оценки активность в дискуссиях и практических занятиях, положительные оценки колоквиумов 1. Борманн Д., Воротина Л., Федерманн Р. Менеджмент: предпринимательская деятельность в рыночной экономике. Гамбург, 1992 2. Воробьев Л. Менеджмент предприятия. Минск, 2003 Литература 3. Менеджмент и маркетинг: опыт и проблемы. Минск, 2009 4. Седегов Р., Кабушкин Н., Кривцов В. Управление персоналом. Минск, 1997

5. Л. Якокка. Кариера менеджера. Минск, 1996. Методы проведения занятий: Дополнительная Лекции, объяснения, дискуссии информация Видеофильмы, выставки, события из собственного опыта Ситуации для анализа, деловые игры, практические занятия