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Sneaky ads

It’s getting easier for people to switch off the ads so advertisers have to think of new ways to sell products.

EPISODE 24

ND Focus Questions 2 SEPTEMBER 2008

1] Why are advertisements shown on commercial TV? Learning Area 2] How is the way we watch TV and movies changing? English 3] How are TV stations and film makers getting around the problem? 4] What is product placement? 5] What sort of products was the Josie and the Pussycats clip advertising? Key learning 6] Have you ever noticed product placement in the television programs, movies or Students will music videos you watch? Explain your answer. develop an 7] What do opponents of product placement say? understanding of 8] Do you think it’s a fair way to advertise? Explain your answer. what product 9] What do you think is the future of advertising? placement is and why 10] How has your thinking changed after watching the BtN story? advertisers are using it to sell products. Product placement Discuss with students where they usually see advertisements. Then ask them to think about all the places where ads are hidden (television shows, movies, video games). Students will spend about 7 days looking for product placements in a range of media programs. Ask them to record the following:

 What the product was and where did it appear?  Who is the intended target audience? .  What techniques does the producer use to make the product attractive?  Do you think product placement is more or less effective than a 30-second commercial advertising the same product?

Ask students to share what they have discovered with the rest of the class. This could be a wall chart, oral presentation or PowerPoint presentation. Discuss and record the similarities and differences of what students discovered. The following website will Students will then consider the following question and develop an argument for or support students to develop an argument text against. http://www.teachers.ash.org.au  Should product placements be clearly identified at the end of the TV show, /jeather/writingfun/writingfun. movie or video game? html

Further investigations

Create a 1 minute video or role play based on a favourite movie or TV show. Include as many products as possible. Ask for student feedback about whether they thought it was an effective way to advertise.

Have a class debate about whether product placement should be banned.

Design an advertisement selling product placement as a valid and effective form of advertising.

8 Related Research Links

ABC News – Burger chain asks rapper for McPlug http://www.abc.net.au/news/stories/2005/03/30/1334788.htm

Howstuffworks – How product placement works http://money.howstuffworks.com/product-placement.htm/printable

Young Media Australia – Product placement in food advertising http://www.youngmedia.org.au/mediachildren/03_03_ads_food.htm

Yahoo kids – product placement http://kids.yahoo.com/parents/kids-media-guide/1601/4-- Media+Commercialism+and+Product+Placement

About.com – Product placement makes a virtual leap http://advertising.about.com/od/promotions/a/prodplacegames.htm