Draft Grading Rubric for Group Redesign of Client Web Page

Grading Rubric for Group Redesign of Client Web Page

Exceeds Meets Below Expectations Expectations Expectations Conceptualization Issues Page Design Color Fonts Graphics Other Media (sound, video)

Page Navigation Site Architecture Text Navigation Links Accessibility

Page Content Audience Awareness Comprehensiveness Accuracy & Timeliness Execution Responsibility

Teacher Issues Use of UCD principles and methods Teamwork (incl. team evaluations) Timeliness Intangibles 2

Conceptualization Issues

Page Design Color  Should be coordinated  Should be appropriate to site’s purpose(s) and audience(s)  Should not be distracting to a reader  Should print okay or have a “print-ready” option button Font  Should be easily readable and legible  Should be sized for user convenience  Should look good in multiple browsers  Should be anti-aliased Graphics  Should be carefully chosen to suit the website’s purpose(s)  Should load quickly  Should not be distracting or “cutesy”  Should enhance content  Should not overwhelm the page—there should be a balance of text and visuals  Should give the site a consistent visual identity Other Media (e.g. sound, video)  If used, should be started by the user, not automatically  Should work in multiple browsers  Should not force user to have to do a bunch of things to stop it

Page Navigation Site Architecture  Should be clear and logical  Should be consistent across pages within the site  Should make it easy to return to other pages and to main page of the site  Should be uncrowded  Should be appropriate for the nature of the intended audience(s) and for the nature of the client  Should encourage the reader to interact with the site  Should have a search feature if the site is complex Text Navigation  Should be divided into logical sections  Should be easy to scan  Should be concise; this is not print! 3

 Should make it easy to navigate from one section to the next and back again  Should not involve scrolling way down long pages unless that is appropriate to the genre (e.g. fan fic) Links  Must always work  Must be maintained  Must be consistent in color and font  Should be underlined unless another clear indicator is used  Should not “disappear” or be “mystery meat” Accessibility  Must have alt tags and other navigational aids for disabled readers  Should not have design features (e.g. embedded tables) that interfere with assistive technologies

Page Content Audience Awareness  Must be designed with specific audience in mind  Must choose a voice, persona, and language options appropriate for this client to speak to this particular audience or group of audiences Comprehensiveness  Must be complete; users do not want to have to look elsewhere for missing info  Must anticipate audience needs and demands Accuracy and Timeliness  Information must be current and up-to-date  Information must be accurate Execution  Must contain no execution errors (e.g. grammar, spelling, punctuation) that affect site’s credibility Responsibility  Should clearly state when it was last updated and by whom  Should have a “talk-back” option 4

Teacher Issues Use of UCD principles and methods  Work with stakeholders  Investigation of benchmark and competitive sites  Usability testing  Revision Teamwork  Cooperation  Acceptance of Responsibility  Communication  Timeliness Timeliness  Deadlines met  Adequate time allotted to complete tasks Intangibles  There are always things we didn’t anticipate…..