<p> Grading Rubric for Group Redesign of Client Web Page</p><p>Exceeds Meets Below Expectations Expectations Expectations Conceptualization Issues Page Design Color Fonts Graphics Other Media (sound, video)</p><p>Page Navigation Site Architecture Text Navigation Links Accessibility</p><p>Page Content Audience Awareness Comprehensiveness Accuracy & Timeliness Execution Responsibility</p><p>Teacher Issues Use of UCD principles and methods Teamwork (incl. team evaluations) Timeliness Intangibles 2</p><p>Conceptualization Issues</p><p>Page Design Color  Should be coordinated  Should be appropriate to site’s purpose(s) and audience(s)  Should not be distracting to a reader  Should print okay or have a “print-ready” option button Font  Should be easily readable and legible  Should be sized for user convenience  Should look good in multiple browsers  Should be anti-aliased Graphics  Should be carefully chosen to suit the website’s purpose(s)  Should load quickly  Should not be distracting or “cutesy”  Should enhance content  Should not overwhelm the page—there should be a balance of text and visuals  Should give the site a consistent visual identity Other Media (e.g. sound, video)  If used, should be started by the user, not automatically  Should work in multiple browsers  Should not force user to have to do a bunch of things to stop it</p><p>Page Navigation Site Architecture  Should be clear and logical  Should be consistent across pages within the site  Should make it easy to return to other pages and to main page of the site  Should be uncrowded  Should be appropriate for the nature of the intended audience(s) and for the nature of the client  Should encourage the reader to interact with the site  Should have a search feature if the site is complex Text Navigation  Should be divided into logical sections  Should be easy to scan  Should be concise; this is not print! 3</p><p> Should make it easy to navigate from one section to the next and back again  Should not involve scrolling way down long pages unless that is appropriate to the genre (e.g. fan fic) Links  Must always work  Must be maintained  Must be consistent in color and font  Should be underlined unless another clear indicator is used  Should not “disappear” or be “mystery meat” Accessibility  Must have alt tags and other navigational aids for disabled readers  Should not have design features (e.g. embedded tables) that interfere with assistive technologies</p><p>Page Content Audience Awareness  Must be designed with specific audience in mind  Must choose a voice, persona, and language options appropriate for this client to speak to this particular audience or group of audiences Comprehensiveness  Must be complete; users do not want to have to look elsewhere for missing info  Must anticipate audience needs and demands Accuracy and Timeliness  Information must be current and up-to-date  Information must be accurate Execution  Must contain no execution errors (e.g. grammar, spelling, punctuation) that affect site’s credibility Responsibility  Should clearly state when it was last updated and by whom  Should have a “talk-back” option 4</p><p>Teacher Issues Use of UCD principles and methods  Work with stakeholders  Investigation of benchmark and competitive sites  Usability testing  Revision Teamwork  Cooperation  Acceptance of Responsibility  Communication  Timeliness Timeliness  Deadlines met  Adequate time allotted to complete tasks Intangibles  There are always things we didn’t anticipate…..</p>