Chapter 03 Marketing Begins with Economics
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Name______Date______Class______Chapter 3 Marketing Begins with Economics
NEWSLINE: COMPETITION AND CABLE TV
VISUAL FOCUS: MORGAN STANLEY
LESSON 3.1 SCARCITY AND PRIVATE ENTERPRISE
THE IMPORTANCE OF ECONOMIC UNDERSTANDING
The Basic Economic Problem
Who Makes the Decisions?
AMERICA’S PRIVATE ENTERPRISE ECONOMY
Characteristics
Consumers
Producers
Government
Economic Forces
Marketing – Chapter 3 ©South-Western/Cengage Learning 1 Name______Date______Class______
LESSON FEATURES Digital Digest: Database Marketing Made Easy
Virtual Marketing: The Emergence of Online Auctions
LESSON 3.2 OBSERVING THE LAW OF SUPPLY AND DEMAND
MICROECONOMICS AND CONSUMER DEMAND
Factors Affecting Demand
Analyzing Demand Curves
SUPPLYING THE PRODUCT
Handling the Competition
Analyzing a Supply Curve
Intersecting Supply and Demand
LESSON FEATURE Net Bookmark: Supply and Demand
LESSON 3.3 TYPES OF ECONOMIC COMPETITION
ALL-OUT COMPETITION OR NO COMPETITION AT ALL
Pure Competition
Marketing – Chapter 3 ©South-Western/Cengage Learning 2 Name______Date______Class______
Monopoly
BETWEEN THE EXTREMES
Oligopolies
Monopolistic Competition
Understanding the Competition
LESSON FEATURE Figure This: Measuring the Demand Curve
LESSON 3.4 ENHANCING ECONOMIC UTILITY
UTILITY MEANS SATISFACTION
Form Utility
Time Utility
Place Utility
Possession Utility
UTILITY AS A MARKETING TOOL
Marketing – Chapter 3 ©South-Western/Cengage Learning 3 Name______Date______Class______
LESSON FEATURES Get the Message: The Changing Face of Radio
SOS: Communicate with Charts and Graphs
Marketing – Chapter 3 ©South-Western/Cengage Learning 4