<p>Name______Date______Class______Chapter 3 Marketing Begins with Economics</p><p>NEWSLINE: COMPETITION AND CABLE TV</p><p>VISUAL FOCUS: MORGAN STANLEY</p><p>LESSON 3.1 SCARCITY AND PRIVATE ENTERPRISE</p><p>THE IMPORTANCE OF ECONOMIC UNDERSTANDING</p><p>The Basic Economic Problem</p><p>Who Makes the Decisions?</p><p>AMERICA’S PRIVATE ENTERPRISE ECONOMY</p><p>Characteristics</p><p>Consumers</p><p>Producers</p><p>Government</p><p>Economic Forces</p><p>Marketing – Chapter 3 ©South-Western/Cengage Learning 1 Name______Date______Class______</p><p>LESSON FEATURES Digital Digest: Database Marketing Made Easy</p><p>Virtual Marketing: The Emergence of Online Auctions</p><p>LESSON 3.2 OBSERVING THE LAW OF SUPPLY AND DEMAND</p><p>MICROECONOMICS AND CONSUMER DEMAND</p><p>Factors Affecting Demand</p><p>Analyzing Demand Curves</p><p>SUPPLYING THE PRODUCT</p><p>Handling the Competition</p><p>Analyzing a Supply Curve</p><p>Intersecting Supply and Demand</p><p>LESSON FEATURE Net Bookmark: Supply and Demand</p><p>LESSON 3.3 TYPES OF ECONOMIC COMPETITION</p><p>ALL-OUT COMPETITION OR NO COMPETITION AT ALL</p><p>Pure Competition</p><p>Marketing – Chapter 3 ©South-Western/Cengage Learning 2 Name______Date______Class______</p><p>Monopoly</p><p>BETWEEN THE EXTREMES</p><p>Oligopolies</p><p>Monopolistic Competition</p><p>Understanding the Competition</p><p>LESSON FEATURE Figure This: Measuring the Demand Curve</p><p>LESSON 3.4 ENHANCING ECONOMIC UTILITY</p><p>UTILITY MEANS SATISFACTION</p><p>Form Utility</p><p>Time Utility</p><p>Place Utility</p><p>Possession Utility</p><p>UTILITY AS A MARKETING TOOL</p><p>Marketing – Chapter 3 ©South-Western/Cengage Learning 3 Name______Date______Class______</p><p>LESSON FEATURES Get the Message: The Changing Face of Radio</p><p>SOS: Communicate with Charts and Graphs</p><p>Marketing – Chapter 3 ©South-Western/Cengage Learning 4</p>