Web and Digital Administrator (Digital)

Department Medical Marketing Direct Reports 0

Reports to Web & Digital Administrator Danone Grade 11

Location Trowbridge Date October 2014

Overall Purpose of the Job

1-2 sentences here to sum up the job purpose (Mission Statement)

Working in the Digital Marketing team for Nutricia UKIR. The Web and Digital Administrator is responsible for maintaining Nutricia’s websites and online assets. This role will be responsible for the maintenance of our growing website portfolio and providing administrative support for digital marketing activities in the UK and Ireland.

Key Responsibilities

This section should list the most important, current duties and responsibilities for the job (maximum 8 – 10)

1. Maintain and update the Nutricia website portfolio, including Brand, Condition and Patient-Facing websites

2. Collaborate with digital agencies for the development and implementation of website updates

3. First point of contact for technical website queries (both internal and external), including bug fixes, amendments, user account updates, DNS management, hosting, etc.

4. Provide administrative support for digital marketing activities, including email campaigns, database administration, analytics, CRM

5. Providing reports on website performance with recommendations for future updates

6. General administrative support

Web and Digital Administrator (Digital) Main Challenges

Use this section to capture the main challenges the job holder will face in the job.

 Managing concurrent website updates across an online portfolio of 20 websites

 Working with multiple internal and external stakeholders in the delivery of website updates

 Working with a variety of systems and platforms including web based CMS’s (Ektron, Expression Engine) and Online Platforms (SaaS: Dotmailer, Salesforce.com, Sysomos, Radarly, Crazyegg, Browserstack, Magento, Google Analytics).

 Working in a responsive and rapidly evolving digital environment

Deliverables and KPIs

This is where you would record the required outputs of the job. Where these outputs are measurable, please record them here (i.e. manage department within budget of ‘x’) In line with annual PDR objectives, ensure business drivers, social and financial drivers are met. These business drivers should be smart and aligned with manager on annual basis

Web and Digital Administrator (Digital)

Job Holder Skills & Experience Required

Essential Desirable E.g. Experience of working within the E.g. Inspirational leadership qualities medical/healthcare industry

- Experience of working with core web - Wider experience of web programming programming languages, i.e. HTML and CSS languages, i.e. Javascript, Jquery, PHP - Ability to work with Web Content Management - Experience of working with web servers and cloud Systems infrastructure, (LAMP, .NET Stack, IaaS, i.e. - Ability to work with online systems and platforms AWS) including Google Analytics, CRM Software. - Prior experience of using Ektron CMS - Highly organised, capable of managing work-load - Prior experience of using Google Analytics and prioritising website tasks - Capability to manipulate artwork using Adobe - Tech-Savvy, has good knowledge of web based Photoshop, Illustrator or similar design packages technologies - Data-oriented, capable of working with data and making informed recommendations - Good communication skills (written/ verbal) - clear and persuasive. Job Holder Education & Qualifications Required

Essential Desirable

E.g. Degree level educated E.g. Prince 2 qualified

- NQF Level 3 (I.e. A Level, Level 3 Diploma, - Degree in Computer Sciences, Software Advanced Diploma, Level 3 ICCS, Level 3 Programming, Information Technology NVQ) Qualification in Computing, Information - Previous business experience Technology, ICT, Web Design or similar

Web and Digital Administrator (Digital)

Danone Danone Global Functional Competencies Level Global Competency 1 – 4 Level (Located within your “Grow With Us” – Career Paths Workbook)

KOL/stakeholder influencing (Business Dynamics) 1

Customers and HCP detailing and connection (Customer & Consumer 1 Stakeholders Connection)

Consumer connection (Customer & Consumer 1 Connection)

Category dynamics (Market Understanding) 1 Strategy Insights (Market Understanding) 1

Strategic planning tools (Brand Strategy) 1

Market research tools and techniques (Market 1 Understanding) Process and Project Project management (Business Growth Initiatives) 2

Financial management (Business Dynamics) 1

Develop high performing teams and organisations 1

People and Teams Key business drivers (Brand Strategy) 1

Marketing strategy plans (Brand Strategy) 1

Sales dynamics (Business Dynamics) 1

Product concept development (Business Growth 1 Performance Initiatives)

Test & Learn (Business Growth Initiatives) 1

KOL/stakeholder influencing (Business Dynamics) 1 Innovation and Reinvention 1 HCP detailing and connection (Customer & Consumer Connection)

Key: 1 = Learner 2 = Qualified 3 = Experienced 4 = Master

Web and Digital Administrator (Digital)

Demonstrate CODE behaviour underpinned by HOPE (Humanism, Openness, Proximity, Enthusiasm) values

 Inspire and << Be >> the vision Committed  Commit to create breakthrough results

 Listen with empathy and talk straight Open  Connect inside and out

 Take responsibility and risk to show the way forward Doer  Act with speed, agility and pragmatism

 Engage and align teams Empowered  Coach and harness diverse talent www.danone.com.uk www.nutricia.co.uk

Nutricia Advanced Medical Nutrition values diversity and is committed to equality of opportunity

Nutricia Advanced Medical Nutrition does not discriminate on grounds of age, nationality, race, ethnic origin, religion, gender, sexual orientation or disability