Address: P.O. Box 214. PC 130, Azaiba, Sultanate of Oman

Tawhida Muneer AL ISMAILY

Nationality: Omani Address: P.O. Box 214. PC 130, Azaiba, Sultanate of Oman Mobile: (+968) 99262674 E-mail: [email protected]

PROFILE

Gained 12 years experience in business management and marketing, with an emphasis on branding, advertisements, tendering and HR. CAREER OBJECTIVE

Seeking a managerial post where my people management skills and knowledge can be applied and transferred to assist the organization in reaching the goals and objectives. EDUCATION

2009 - Strathclyde University MBA (College of Banking and Finance)

2002 - Modern College of Business & Science (GPA 3.3) Associated Degree Business Administration

1998 - PES College, Bangalore India BSC in Computer Science (3 years completed)

Training and Courses:

1) Marketing the Brand (London) 2012 2) NLP Courses (building interpersonal skills) 3) Branding for sustainable success(London) 2010 4) Event Management (Bahrain) 2007 5) Presentation Skills and Time Management skills (Shell Oman) 2005

Tawhida Al Ismaily Page 1 WORK EXPERIENCE

Marcom and Event Specialist April 2012-to date Corporate Marketing Omantel

Achievements:  One of the team members who organized Omantel business alliance (OBA) 3rd event April 2013 for CTO and CEO presenting Steve (apple co founder) as speaker  Managed Omantel SME Award full project (Campaign and Awarding Event)  One of the team members who organized Omantel business alliance (OBA) 2nd event 2012 for CFO and CEO presenting Merry Buffet as speaker

Responsibilities:

 Taking care of corporate Marcoms from A-Z, web content, PR and internal communications. And external  Also dealing with 3rd parties such as agencies and suppliers  Planning and executing distribution plans  Preparing monthly reports and presentations  Events managements such as Omantel business alliance and the 1st Omante SME excellence award and road shows

Branding Executive May 2010 – to April 2012 BDU Unite

Achievements:

 Best telecom brand of 2011 and 2nd best brand in all categories 2011 by observer studies  When I took care of the branding; we have achieved best sports supporter award, Ramadan and Tawasul award, plus best telecom brand 2010.

Tawhida Al Ismaily Page 2  During the Asian Game my Branding Campaign contribution changed the old appearance of Omantel to the modern sporty Omantel, plus the alteration I made for the airport outlet during that time it lift up the number of visitors to the outlet and increased the sales%.  Have received best employee award 2010, and honored for the Asian game project 2011 , and refurbishment project 2012

Responsibilities: Responsible for developing brand communication plans based on the organization’s roadmap and managed the marketing communication campaigns and promotions for corporate unit

 Manage all media channels and marketing materials for assigned events, exhibitions and product road shows Example: Asian Game 2010, Ramadan Campaigns, Comex Muscat and Salalah Festival  Create the internal communication template and PP template and made sure its consistent throughout all the company  Working with procurement team and evaluation team to select advertisements agencies/ vendors for stores and signboard  Member of the team that handled the stores refurbishment project and leading member of the HQ branding project 2011-2012  Coordinate the relationships between the Corporate Division functions with other Sections/Departments/Units as well as with functions outside the organization  Prepare weekly presentation for the Brand touch point and update the quarterly reports.  Follow up with all the units and departments to update the quarterly report  Take responsibilities of the Senior Manager of the Department whenever the actual Manager is on leave or other Controlled media buying and department spend  Launched number of successful campaigns; main campaigns are Hayyak Blackberry campaign, “Let’s hear it!” campaign during the Muscat 2010, 2nd Asian Beach Games and Ramadan campaign.  Omantel won 3 prizes during the period, to which the Branding and Advertising department contribution was high. These are the Best telecom brand 2010 as voted in an independent survey carried by Business Today magazine, Best support for sports from the Ministry of Sports Affairs, and best Corporate Social Responsibility program for the Ramadan campaign.

Tawhida Al Ismaily Page 3 Advertisement Executive April 2008 – April 2010 Business development unit

Achievement: By managing the full campaign such as the 3.5G and the broadband internet, I have increased the awareness that boost the sales and improved the revenue.

Responsibilities  Planned and managed all the media channels and Marketing Materials for assigned events, exhibitions and product road shows.  Manage huge Campaigns such as: Launching the 3.5G and the broadband packages that had good impact in increase the company profit, other service such as Mada liberty and Mada infinity and more.  Responsible for achieving of corporate and home product / service related advertising materials including soft copies.  Established processes, procedures and working methods for an efficient working of the section.  responsible to assure the completion of task assigned to the agency  coordinate the relationships between the Corporate Division functions with other Sections/Departments/Units as well as with functions outside the Organization  Responsible for all marketing communication activities: o Complete campaign responsibilities o Creative / strategic o Overall map of Media plan and media analysis o Finance & planning o Report writing for promotion / any activity analysis as per revenue / expenditure

Oman Mobile April 2007 – to April 2008 Senior Administrator

• Oversaw and administered the day-to-day activities of the office; including development of policies, procedures, and systems that ensured productive and efficient office operation • Functioned a primary point of direct administrative contact within the organization and external institutions and agencies • Performed research and analysis • Organized and facilitated meetings, conferences, and other special events • Trained and supervised other admin staff and SQU trainee

Tawhida Al Ismaily Page 4 Government Tender Board Dec 2003 – April 2007 Technical Assistant

• Involved in the coordination and communication with government and private sectors • Arranged and scheduled all associated meeting with coordinated timetable using Microsoft outlook • Developed and distributed all correspondences associated with different types of Tenders (externally & internally) • Arranged the workflow and workload for all technical staff • Scheduled and arranging site visits for participating Tenderers with proper coordination and follow-up between Project Clients and Private Companies • Ensuring all Technical Reports and Comments prepared by the Technical staff were effectively communicated officially to either Project clients and/or Tenderers

Oman Society for Petroleum services (OPAL) Jan 2003-Dec 2003 Assistant to the CEO

• Organized and managed all OPAL functions and meetings • Managed the CEO’s schedule • Handled financial accounts and bills • Drafted all official communiqués • Interview candidate for training and recruitment to any of OPAL members.

SKILLS

 Very good Management skills  People management  Can work individually or with a team  Excellent communication skills, fluent in Arabic and English  Highly proficient in outlook, Word, Excel, PowerPoint  Manage Multi tasks  Coordination and organization skills  Leadership

 References available upon request

Tawhida Al Ismaily Page 5