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Business Paper 2 April 2002

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Business Paper 2 April 2002 Page 1 MINUTE BY MAYOR Ordinary Meeting, 2/4/02 ITEM NO: 1 SUBJECT: KIDS GO FREE WEEKEND – INITIATIVE AND OUTCOME FILE NO: C05665 Recommendation: That the Minute by Mayor be received. Minute by Mayor: Following the Christmas Bushfires local representations were made to the Hon Bob Debus MP seeking a “recovery” plan as a result of the damage to the tourism industry, and the whole of the local economy. This was in addition to the $1million awarded to bushfire affected areas by the state and federal governments for tourism recovery as result of the lobbying efforts of the Blue Mountains Tourism Manager, Kerry Fryer and an industry taskforce. Following consultation between Mr Debus, the Minister for Transport, Hon Carl Scully MP, State/CityRail and Tourism NSW, the parties offered 250 free Family Passes to the Blue Mountains, to be used on Sunday, 10 March in conjunction with free entry to Scenic World, The Edge Cinema and Everglades Gardens as a value-added package (arranged through BMCC/BMTL). Tourism NSW provided entertainment on trains hauling additional carriages, departing Central at 8am, 9am and 10am. Council co-ordinated the event and in order to optimise the benefits of the offer, got together with a small group of operators, and tourism members to develop a strategy for recovery of the overall visitation to the area. The idea of a “Kids Go Free Weekend” to be held on 9 & 10 March 2002 was born. This meant that as long as an adult paid for food/ accommodation/attractions, etc – up to 2 children would ‘go free’. More than 70 cafes, restaurants, guesthouses, cottages, hotels, attractions, activities, touring and transport operators, retail stores and places of special interest participated. Each displayed, in the window of their operation, a yellow-smiley-face on an A4 size page to indicate their association to the general public. Tourism NSW Involvement Through a Tourism NSW 3-day promotion in the Daily Telegraph, 250 Family Passes were won (via a phone-in offer) for use only on Sunday, 10 March. Page 2 MINUTE BY MAYOR Item 1 - Ordinary Meeting, 2/4/02 Publicity In addition to the 3-day Telegraph ad, media releases were sent to: Radio: ABC, 2UE, 2GB, 2DAY, 2WS, 2MMM, 2DAY, 96.1FM, 2LT, 2BLU. Press: SMH, Telegraph, Australian, Fairfax Suburbans, Western Advocate, Newcastle Herald, Penrith Press, BM Gazette, Hawkesbury News, AAP. TV: CH10, CH7, ABC, CH9, SBS. Websites: 2UE, 2WS, 2GB, CH7; BMTL, BMCC and [email protected]. Articles on the weekend ran in the Daily Telegraph, The Sydney Morning Herald, Fairfax Suburban Newspapers, Penrith Press, The Hawkesbury Gazette and the Blue Mountains Gazette. Additionally, Bronwen Johnston the Chair of Blue Mountains Tourism, did long interviews with Angela Catterns (Breakfast Program) and James Valentine (Afternoon Program) on ABC Radio 2BL. Council’s Media officer, Kerry Mumford, spoke on air with Steve Price 2UE (Breakfast Program). Feedback from Operators Of those who completed the “Feedback Form” - 98% said that they would like to participate in this type of marketing activity again. Most of the businesses agreed that about 600 Prizewinners visited their premises totally free. About 70% felt that the “kids go free offers” (for the whole weekend), were taken-up by residents. This was seen as very positive in that locals will now confidently take their visitors to these businesses. Rural Fire Service Involvement Mr Bob Kemnitz (a member of the RFS) recently won a large raffle that he donated back to the RFS (through BMCC) to be re-raffled to raise additional, much needed funds. Several other prizes of free accommodation/membership were donated by local businesses to be included in the prize. RFS volunteers distributed information on the Blue Mountains to the passengers and sold raffle tickets. A reasonable amount was raised, on the 3 trains that came up on Sunday morning - this will be put towards public education. The RFS will continue to sell tickets for another few months with the aim of raising sufficient money for a trailer to carry equipment and other material used in educational visits to schools, etc. Additionally, on Friday, 8 March, Council was advised that the New York Fire and Police Department contingent from Ground Zero, currently visiting New South Wales, would be in the Mountains on Sunday. A VIP luncheon was quickly organised with Katoomba Fire Control/Emergency Services Office being used as the venue. Approximately 100 people attended, including about 30 from the United States. The visitors were then taken on the attractions at Scenicworld. Indications were that very successful “partnerships” were forged. Page 3 MINUTE BY MAYOR Item 1 - Ordinary Meeting, 2/4/02 Conclusion Participants felt the extensive coverage of the Kids Go Free Weekend in print media, on radio and TV, helped position the Blue Mountains to front-of-mind in the very important Sydney and NSW markets. The unique joint marketing efforts of Blue Mountains City Council, Blue Mountains Tourism and Biznet clearly established that the Mountains are blue and beautiful and open for business. Page 4 MINUTE BY MAYOR Ordinary Meeting, 2/4/02 ITEM NO: 2 SUBJECT: ITEM C1 IN CONFIDENTIAL BUSINESS PAPER – DRAFT LEP 2000 FILE NO: Recommendations: 1. That Item C1 in the Business Paper – Draft LEP 2000 be deferred for consideration until all other business of this meeting has been concluded. 2. That Council close part of the Council Meeting for consideration of Item C1 in the Business Paper – Draft LEP 2000, pursuant to the provisions of Sections 10A(2)(c) and 10A(2)(g) of the Local Government Act 1993, as the report contains, and discussion involves, information that would, if disclosed, confer a commercial advantage on a person with whom the council is conducting (or proposes to conduct) business and advice concerning litigation or advice that would otherwise be privileged from production in legal proceedings on the ground of legal professional privilege. Minute by Mayor: This matter has been listed in the Confidential Business Paper because, in my opinion, consideration of the matter is likely to take place in a meeting which has been closed to the public in accordance with the provisions of Section 10A of the Local Government Act 1993. The matter to be dealt with relates to the implications of legal advices on provisions within Draft LEP 2000 that give rise to the potential acquisition of land. Section 10A of the Act requires that any proposal to close part of a meeting to the public be notified in the agenda, and a resolution to close part of a meeting to the public be passed setting out reasons for doing so. In this case, the reason for closing that part of the meeting to consider Item C1 in the Confidential Business Paper is that the report contains, and discussion involves, information that would, if disclosed, confer a commercial advantage on a person with whom the council is conducting (or proposes to conduct) business and advice concerning litigation or advice that would otherwise be privileged from production in legal proceedings on the ground of legal professional privilege. Page 5 QUALITY LOCAL GOVERNMENT Ordinary Meeting, 2/4/02 ITEM NO: 3 SUBJECT: PLAN OF MANAGEMENT - WENTWORTH FALLS SCHOOL OF ARTS FILE NO: H01105 Recommendation: That Council adopt the Wentworth Falls School of Arts Plan of Management in accordance with Section 36 of the Local Government, 1993. Report by Group Manager, Assets & Corporate Services: This report deals with the exhibition of the Draft Plan of Management for the Wentworth Falls School of Arts. The adoption of the Plan of Management would categorise the land as an “Area of Cultural Significance”. The Plan of Management confirms that the Wentworth Falls School of Arts shall continue to be a community meeting place and cultural facility for local and wider community benefit. The Plan of Management has been previously distributed to Councillors under separate cover and copies of which are also available to the public from the libraries and front counters of Council’s administration buildings. Background The Wentworth Falls School of Arts site is situated on the corner of Adele Street and the Great Western Highway Wentworth Falls. The Plan of Management covers the buildings that are at 217 - 219 Great Western Highway, Wentworth Falls, Lot 1, DP 999075, Lot 4 in DP 999002 and Lot 4 in DP27730. The Wentworth Falls School of Arts was opened in 1915 on land donated by Mrs R. M Pitt. In following years, the building was very popular with the community and the library recorded an annual borrowing figure of 11,000 books in 1918. At that time, the building was also being used as the venue for the agricultural show. The Wentworth Falls School of Arts is a significant community and cultural focal point linking with the beginnings of the settlement of Wentworth Falls in early years and the evolving of Australian history. It was the venue for the launching of the Inaugural City of the Arts. The building has previously undergone a number of renovations and refurbishments. The improvements and renovation in 1995 were managed by a community-base project team comprising representatives from the community, Council, the Blue Mountains Arts Council, the visual arts and the performing arts. Page 6 QUALITY LOCAL GOVERNMENT Item 3 - Ordinary Meeting, 2/4/02 The land and building are currently used by various community based groups together with the branch library facility, including: · Performing arts - theatre and dance; · Visual arts; · General community clubs and groups; · Educational groups; · Community markets and festivals; · Library; · Private hirers; and · Commercial hirers. The objective in preparing a plan of management under the Local Government Act 1993 is to provide a framework for the effective management and equitable community use of the site.
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