Callander Landscape Partnership Visitor Survey Report

Prepared for: Emma Martin Callander Landscape Partnership Development Officer

Prepared By: Nicki Souter Associates June 2017

Callander Landscape Partnership – Visitor Survey Report

Introduction The Heritage Lottery Fund (HLF) has provided grant funding to 124 Landscape Partnerships since 2003. Landscape Partnership schemes focus on the conservation of heritage within rural and peri-urban regeneration projects by bringing a range of organisations together to create a balanced approach to the management of landscape heritage.

In 2015, The Loch Lomond and Trossachs National Park was awarded funding to establish the Callander Landscape Partnership (CLP). The vision for the CLP is:

“Through the Callander Landscape Partnership we will change the way our landscape set within both the highlands and the lowlands is managed, understood, celebrated and linked to our town. Local people and visitors of all ages will enjoy and appreciate the important cultural, historical and natural features that surround us. We will leave a legacy that supports the town’s drive to become the outdoor capital of the National Park”

The CLP has the following aims alongside its vision:  Improve the setting of Callander through much needed investment in the surrounding landscape; building momentum through a partnership minded to address the issues surrounding Callander’s key heritage.  Make the most significant contribution to Callander’s outdoor capital aspiration, by recovering and restoring the rich cultural and natural heritage and providing physical and intellectual access to the Callander landscape.  Engage more people in the landscape and heritage, invigorating the local economy, improving lives and sustaining the community.

The CLP intends to meet these aims and vision through the delivery of more than twenty ‘sub-projects’ organised into four principal themes:  Restore – focussing on conservation and land-based projects, as well as the largest capital project – the bridge at Leny Falls  Explore – focussing on improved recreational opportunities and healthy activity;  Research – focusing on all sub-projects with an archaeological, historical or heritage theme; and  Engage – focussing on projects with connections to people such as volunteering and education The sub-projects, divided into the four themes, are presented in Appendix 1.

This overall Outdoor Capital Approach aspires to offer a range of opportunities with an outdoor focus for all ages and abilities in Callander and the surrounding area.

To help to deliver this the CLP wanted to more fully understand the existing visitor profile and their interaction and engagement with Callander.

Previously the Loch Lomond and Trossachs National Park Authority Tourism Survey (2012- 17)1 identified the current visitor profile as:  Mature Devotees - enjoy visiting Scotland to explore the local area and culture, typically 50 plus, low disposable spend; and prefer to sightsee from car or coach; and  Affluent Active Devotees - typically 50 plus, high disposable income, enjoy good food and drink, active pursuits and like to stay in boutique hotels

The Peak District National Park described a similar visitor profile[2], with two thirds of visitors to this National Park classified as ‘affluent achievers’ or within a ‘comfortable communities’ category.

1 http://www.lochlomond-trossachs.org/rr-content/uploads/2016/07/Our-Plans_Tourism- Strategy2012-2017.pdf

[2] http://www.peakdistrict.gov.uk/__data/assets/pdf_file/0005/538772/vistor-non-visitor-survey-2014.pdf

Scope of Research

The Loch Lomond and Trossachs National Park Authority commissioned Nicki Souter Associates (NSA) to undertake a quantitative face to face survey with visitors to Callander to help the CLP gain greater insight and understanding of:  The existing visitor profile of Callander, including nationality, length of stay, accommodation, average daily spend and activities undertaken;  Current awareness and opinions of tourist locations and if these could be improved;  Opinion on the suggested Outdoor Capital Approach

Methodology In order to fulfil the research objectives, the following methodology was carried out. A quantitative face to face visitor survey was carried out at 3 key locations in and around Callander over a 6-day period by trained NSA survey consultants.

Survey The quantitative survey detailed in Appendix 2 was developed in consultation with the Callander Landscape Partnership Development Officer. The questions were designed to assess visitors:  Socio-demographic information;  Current visiting behaviour including length of stay, number of previous visits, accommodation;  Reasons for visiting, and the activities engaged in;  Average daily spend;  Current levels of awareness and opinion of key locations, including: o Falls of Leny; o Callander Crags and Bracklinn Falls; and o The Meadows;  Opinion of the overall Outdoor Capital Approach for Callander; and  Any other comments or recommendations.

The NSA survey methodology used printed surveys laid out in a pre-coded format, which not only allowed the surveyor to quickly record the responses to the questions but also enabled efficient data input. The number of surveys completed and how many people were engaged with were also recorded. Visitors to the area were surveyed at 3 locations, at the:  Station Road Car Park;  Bracklinn Falls Car Park; and  The Meadows Car Park.

The surveys were carried out between 10 am and 6pm over a 6-day period during May 2017. The survey days were selected to coincide with good weather to optimise the number of visitors engaged.

In total 264 visitors were engaged by the NSA surveyors with 146 surveys successfully competed giving an overall response rate of 55.3%; the final sample and response rates are detailed in Table 1. Table 1 – Final Sample and Response Rate

Number of Number of Response Date Survey Location Visitors Engaged Surveys Rate 19/05/17 Station Road Car Park 42 25 59.5% 24/05/17 Bracklinn Falls 28 22 78.6% 25/05/17 Meadows Car Park 67 30 44.8% 26/05/17 Station Road Car Park 54 27 50% 30/05/17 Meadows Car Park 32 17 53.1% 31/05/17 Station Road/ Meadows Car Parks 41 25 61% Totals 264 146 55.3%

Analysis Survey results were input into the statistical software programme QPSMR which allows complex data sets to be sorted, filtered and analysed. Data was cleaned to ensure incomplete surveys were removed from the dataset, exported into Microsoft Excel where the results were used to generate a series of tables and graphs.

Results Visitor Profile 1. Age The age demographic of the visitors surveyed is detailed in Table 2. Approximately 90% of all visitors completing a survey were over 45, with 63.7% in the 60 and over age group, and 26% in the 45-59 age group. Table 2 – Age of Visitor

Number of Surveys Age % Completed 18-29 6 4.1% 30-44 9 6.2% 45-59 38 26.0% 60 and over 93 63.7% Total 146 100.0%

The life stages of the visitors surveyed are displayed in Table 3. The majority of people were empty nesters, and/or 60+, with approximately 18% of the visitors categorised as families with children still at home. Table 3 - Life Stages of Visitors

Number of Surveys Life Stage % Completed Young adult(s) 18- 29 6 4.1% Adult(s) 30-59 (no children) 20 13.7% Family with young children (youngest under 5) 3 2.1% Family with older children (youngest over 5) 24 16.4% Adult(s) 60+ 92 63.0% Not given 1 0.7% Total 146 100.0%

The age and life stage profiles are similar to the visitor profile detailed within the tourism strategy which states the most common visitors to the National Park are people over the age of 50.

Based on these findings the CLP should look to further explore and to identify what would encourage a younger visitor base to the area and specifically to attract people under 50 with and without children.

Visitor Profile 2. Gender The gender profile of the visitors surveyed was 53% women and 47% men.

Visitor Profile 3. Nationality The nationality profile for the visitors surveyed is detailed in Figure 1. The majority of visitors were from the UK (87%): 58.9% from Scotland; 26% from England; and 2.1% from Wales. 13% of visitors were from abroad, of which 11.6% were Non-European with just over half of these from the USA and a quarter from Australia.

Nationality of Visitors 70.0% 58.9%

60.0%

50.0%

40.0%

30.0% 26.0%

20.0% 11.6% 10.0%

As % of Visitors Visitors of % As Surveyed 2.1% 1.4% 0.0% Scotland England Wales European Non-European

Nationality Figure 1- Nationality of Visitors

Based on these findings the CLP should look to further explore and identify what could encourage a wider visitor base to the area from the rest of the UK, and from both European and Non-European countries.2 This should be linked to existing tourism strategies and highlight the key selling points of the Callander Outdoor Capital approach.

2 http://www.visitscotland.org/pdf/Tourism%20in%20Scotland%20Factsheet%202015.pdf

The profile for Scottish visitors is displayed in Figure 2 with the majority of people residing in the Central Belt (87.2%).

Scottish Visitor Profile 20.0% 18.6% 18.0%

16.0%

14.0% 12.8% 11.6% 12.0% 10.0% 9.3% 8.0% 5.8%5.8% 6.0% 4.7%4.7% 4.7% 4.7% 3.5% 4.0% 2.3%2.3% 2.3% 2.0% 1.2%1.2% 1.2% 1.2% 1.2% 1.2% As % of Visitors Visitors of % As from Scotland 0.0%

Areas of Scotland

Figure 2 – Scottish Visitor Profile

The profile for Scottish visitors is displayed in Figure 2 with the majority travelling to Callander from the Central Belt (87.2%).

Based on these findings the CLP should look to further explore and to identify what would encourage a wider visitor base to the area from the rest of Scotland out-with the Central Belt.

Visitor Behaviour  Annual Visiting Behaviour The majority of people surveyed (81.5%) were repeat visitors to Callander, and their visiting behaviour is explored further in Figure 3.

35.0% 32.8% Annual Visiting Behaviour

30.0% 27.7%

25.0% 18.5% 20.0% 15.0% 12.6% 10.0% 7.6% 5.0% 0.8% 0.0% Not visited Once 2-3 times 4-5 times 6+ times Don't in the last Know

year As % of Repeat of % As Visitors Surveyed Number of Visits

Figure 3 – Annual Visiting Behaviour

The majority of visitors who visited 2 or 3 times or more were Scottish.

Visitor Behaviour  Duration of Stay The length of time visitors stayed within Callander and the surrounding area is displayed in Figure 4. Many of the visitors (59.6%) were day trippers staying either for the day or for a few hours, with the majority of these from Scotland. The most common time period for a longer stay was 1 week with over half of these visitors from England.

Duration of Stay 45.0% 42.5%

40.0% 35.0% 30.0% 25.0% 20.0% 17.1% 17.1% 15.0% 11.6% 9.6%

10.0% As % of Visitors Visitors of % As Surveyed 5.0% 2.1% 0.0% Few Hours Day Couple of 1 Week 2 Weeks Other Days Length of Stay

Figure 4 – Duration of Stay

At the time of surveying staff noted that numerous coaches used the Station Road Car Park for a short rest stop of approximately 20 minutes. The majority of these visitors were Mature Devotees and/or Non-Europeans.

Just over half of the non-day trippers indicated they were staying locally either in Callander or nearby, with the most common locations listed as:  Callander – 23.7%;  Strathyre – 13.6%;  Loch Lomond – 6.8%;  Killin – 5.1%; and  Stirling – 5.1%

Visitor Behaviour  Accommodation The types of accommodation visitors were staying in within the area are presented in Figure 5, with just over a half of people staying in either self-catering accommodation (27.1%) or hotels (23.7%). Type of Accomodation

30.0% 27.1%

25.0% 23.7%

20.0% 16.9%

15.0% 11.9% 10.0% 8.5% 5.1% 5.0% 3.4% 1.7% 1.7%

0.0% As % of Overnight of % As Visitors Surveyed

Accomodation

Figure 5 - Visitor Accommodation

Visitor Behaviour

 Activities

The key activities visitors participated in are detailed in Figure 6. The most common activities were walking (57.5%), eating and drinking (39%), shopping (32.2%) and general sightseeing (23.3%).

Figure 6 – Visitor Activities

Visitor Behaviour:

 Activities of Interest There was a wide range of activities that visitors expressed an interest in, as detailed in Figure 6. There were differences recorded in terms of what visitors stated they were doing when they visited the area compared to where their areas of interest lay. This would suggest there was a lack of awareness among the visitors of the full range and extent of the activities they could engage in when visiting Callander and the surrounding area. There is therefore a real opportunity for the CLP to actively raise the profile and actively market the full range of activities on offer to further engage and encourage visitors to the area.

Activities of Interest

60.0% 56.2% 51.4%

46.6% 50.0% 44.5%

40.0% 34.9%

30.0%

20.0% 14.4% 9.6% As % of Visitors Surveyed ofVisitors % As 10.0% 2.7% 4.1% 0.0%

Activity

Figure 7 – Activities of Interest

Key differences recorded in the overall visitor profiles were:  Women were 19% more likely to state they were interested in general sightseeing and 20% more likely to enjoy eating and drinking in Callander than men;  Visitors within the younger age categories were more interested in recreational activities such as walking, cycling and climbing etc.; and  Non-Day Trippers were 20% more likely than Day Trippers to be interested in general sightseeing.

Visitor Behaviour

 Average Expenditure

The average daily expenditure for both day trippers and visitors who stayed longer within the area is displayed in Figure 8. Day trippers were spending on average £28 per day with non-day trippers spending on average £85 per day (including accommodation).

Figure 8 – Average Daily Expenditure

The average daily expenditure by nationality is displayed in Figure 9. Scottish visitors were spending on average £40 per day with visitors from the rest of the UK spending on average £148 and Overseas visitors £104 per day (including accommodation).

Average Daily Expenditure by Nationality

50% 47% 45% Scotland 38%

40% 37% 36% group - 35% 32% Rest of UK 30% 25% Overseas (Including Europe) 20% 17% 16% 16% As % As of each sub 15% 12% 10% 11% 11% 10% 6% 5% 5% 5% 3% 0% < £20 £20 to £50 to £100 to £150 to > £250 Don't £50 £100 £150 £200 Know Average Daily Expenditure Figure 9 – Average Daily Expenditure by Nationality

Visitor Behaviour

 Tourist Sites The survey also explored current awareness and current visiting behaviour at key sites within Callander and the surrounding landscape:  Falls of Leny;  Callander Crags and Bracklinn Falls; and  The Meadows

 Falls of Leny Just over one-third of people (37.7%) had visited the Falls of Leny with the majority of these visitors (80%) rating their visitor experience at this site as either very good or good as displayed in Figure 10. Falls of Leny Visitor Rating

50.0% 47.3% 45.0% 40.0% 35.0% 32.7% 30.0% 25.0% 20.0% 14.5% 15.0% 10.0% 3.6% 5.0% 0.0% 1.8% As % of Visitors Visitors of % As Falls toLeny of 0.0% Very Good Good OK Poor Very Poor Do not Remember Visitor Experience

Figure 10 - Falls of Leny Visitor Rating

Suggested improvements to the Falls of Leny included:  Improving access by upgrading tracks and pathways;  Improving signage to the Falls and car park; and  Increase the car park capacity.

In addition to the improvements suggested the CLP should also look to raise the profile, of the Falls of Leny as a visitor destination. Currently 47% of Scottish; 32% of other UK; and

11% of overseas visitors had visited the Falls. There were no were no significant differences between age groups or gender.

 Callander Crags and Bracklinn Falls Approximately one-third (29.5%) of people had visited the Callander Crags and Bracklinn Falls with the majority of these (81.4%) rating their visitor experience at this site as either very good or good as displayed in Figure 11.

Callander Crags and Bracklinn Falls Rating 60.0% 48.8% 50.0%

40.0% 32.6% 30.0%

20.0% 11.6%

Bracklinn Falls Bracklinn 10.0% 7.0% 0.0% 0.0% 0.0% Very Good Good OK Poor Very Poor Do not

As % of Visitors Visitors of % As Callander to Crags and Remember Visitor Experience

Figure 11 – Callander Crags and Bracklinn Falls Rating

Suggested improvements to the Crags and Bracklinn Falls included:  Constructing a path down to the bottom of Bracklinn Falls to provide another viewpoint;  Improving access by upgrading and pathways; and  Improving signage and information.

In addition to the improvements suggested the CLP should also look to raise the profile, of the Callander Crags and Bracklinn Falls as visitor destinations. Currently 31% of Scottish; 24% of other UK; and 32 % of overseas visitors had visited the Falls. Visitor profiling also indicated:  There were no were no significant differences between men and women; and

 Visitors aged 45-59 were 16% more likely to visit the Crags and Bracklinn Falls than older visitors. Access issues and poor terrain were cited as the primary barriers for older visitors. This location was the most popular with overseas visitors compared to the other two sites.

 The Meadows The Meadows were the most commonly visited location of the three key sites with 50% of people having visited. The Meadows were rated highly with nearly 90% of visitors rating their experience as very good or good as displayed in Figure 12.

The Meadows Rating

50.0% 46.6% 45.0% 42.5% 40.0% 35.0% 30.0% 25.0% 20.0% 15.0% 10.0% 6.8% 2.7% 5.0% 1.4% 0.0%

As % of Visitors Visitors of % As The toMeadows 0.0% Very Good Good OK Poor Very Poor Do not Remember Visitor Experience

Figure 12 – The Meadows Rating

Suggested improvements to the Meadows included:  More dog waste bins on the paths;  Placement of more benches further around the path, particularly for elderly visitors; and  Signposting to stop people feeding birds; and  More regular clean-up of paths and benches.

In addition to the improvements suggested the CLP should also look to raise the profile, of The Meadows with a specific focus on the name of this site, many people had visited but were unaware of what the site was called. Currently 64% of Scottish; 37% of other UK; and

16 % of overseas visitors had visited The Meadows. Visitor profiling also indicated there were no significant differences between gender, age or life stage groups.

Other popular locations visited by people included:  Loch Katrine and the Sir Walter Scott Steamship;  Loch Lubnaig; and  Doune Castle.

Outdoor Capital Approach The concept for the Outdoor Capital Approach proposed by the CLP to improve Callander and the surrounding landscape was positively received by visitors, with over 90% rating the approach as very good or good as displayed in Figure 13.

Outdoor Capital Approach Rating 60.0% 54.1%

50.0%

38.4% 40.0%

30.0%

20.0%

As % of Visitors Visitors of % As Surveyed 10.0% 6.2% 0.7% 0.7% 0.0% Very Good Good OK Poor Very Poor Rating Figure 13 – Visitor’s rating of the Outdoor Capital Approach

Visitors saw Callander as being a good centre to develop, due its location within the National Park and by having a large proportion of natural and historical opportunities nearby. Certain proposed aspects of the Outdoor Capital Approach were very well received and were perceived as being essential improvements to Callander, these included:  Improving signage throughout the town and on walking paths to the key locations;  Improving information and interpretation boards and signage at key visitor sites; and  Improving mobility and access especially for disabled visitors.

Other suggestions put forward by visitors to improve Callander included:  Renovate and promote Callander High Street to prevent shops closing down;  Provide cheaper car parking or free short stay parking;  Improved marketing and promotion of the range of facilities, activities and experiences that Callander provides both within the town and the surrounding area and on other communication platforms such as websites and social media platforms to engage with a wider and more diverse audience;  Improve road access, and green path network through Callander and to the key visitor locations;  More activities and events targeted at children and families; and  Continued maintenance of facilities and benches.

Appendices Appendix 1

Appendix 2 Callander Landscape Partnership Survey Surveyor Name:

Date:

Location:

SCRIPT: Hello, we are carrying out a visitor’s survey on behalf of The Loch Lomond and Trossachs National Park Authority. We are helping the National Park to fully understand Callander’s visitor profile and were wondering if we could ask you a few questions today about Callander and the surrounding area? We are very eager to hear your views and opinions.

If say no, thank, close and record

I just have a couple of questions about you first if that is OK?

Are you a visitor to this area? Yes 01 No 02

If resident thank, close and record

Gender DO NOT ASK SC Male 01 Female 02

Age Group SHOWCARD SC 18-29 01 30-44 02 45-59 03 60 and over 04 Not given 05

Life Stage SC SHOWCARD Young adult(s) 18- 29 01 Adult(s) 30-59 (no children) 02 Family with young children (youngest under 03 5) Family with older children (youngest over 5) 04 Adult(s) 60+ 05 Not given 06

1. Can I please ask you which country you are from? SC Scotland 01 GO TO Q2 England 02 GO TO Q3 Wales 03 GO TO Q3 Northern Ireland 04 GO TO Q3 Ireland 05 GO TO Q3 European 06 CAPTURE COUNTRY Non-European 07 CAPTURE COUNTRY Specific Country/Area

2. Where in Scotland are you from? SC E. Orkney Islands Aberdeen City Renfrewshire Aberdeenshire Falkirk Perth & Kinross Angus Fife Renfrewshire Argyll & Bute Glasgow Scottish Borders Edinburgh Highland Shetland Islands Clackmannanshire Inverclyde S. Ayrshire Dumfries and Galloway Midlothian S. Lanarkshire Dundee Moray Stirling E. Ayrshire Western Isles W. Dunbartonshire E. Dunbartonshire N. Ayrshire W. Lothian E. Lothian N. Lanarkshire

3. Is this your first visit to Callander? SC Yes 01 GO TO Q5 No 02 GO TO Q4 Don’t Know 03 GO TO Q5

4. How often have you visited Callander in the last year? SC SHOWCARD I have not visited in the last 01 year Once 02 2-3 times 03 4-5 times 04 6+ times 05 Don’t know 06

5. How long are you staying in this area? SC Few Hours 01 GO TO Q8 Day 02 GO TO Q8 Couple of Days 03 GO TO Q6 Weekend 04 GO TO Q6 1 Week 05 GO TO Q6 2 Weeks 06 GO TO Q6 Don’t Know 07 GO TO Q6 Other 08 GO TO Q6 Details of other:

6. Where are you based? SC In Callander 01 ASK DETAILS Nearby 02 ASK DETAILS Other 03 ASK DETAILS Don’t Know 04 Location Details:

7. What type of accommodation are you staying in? SC Hotel 01 Bed & Breakfast 02 Guest House 03 Hostel 04 Self-Catering 05 Campsite 06 Mobile Home 07 Friends or Family 08 Don’t Know 09 Other 10 Details of other:

8. What are the main types of activities you will be doing while you are here? MC Walking 01 Hill Walking 02 Cycling 03 Climbing 04 Fishing 05 Kayaking 06 General Sightseeing 07 History 08 Archaeology 09 Gaelic Language & Cultural Heritage 10 Wildlife & Conservation 11 Seeing friends/family 12 Eating 13 Shopping 14 Don’t Know 15 Other 16 Details of other/Further Details:

9. On average what would be your daily spend when visiting this area? (Including accommodation) SC SHOWCARD < £20 01 £20 to £50 02 £50 to £100 03 £100 to £150 04 £150 to £200 05 £200 to £250 06 > £250 07 No answer 08 Don’t Know 09

I’m now going to show you a map of three popular visitor locations and ask your opinion of these. A: FALLS OF LENY - PHOTOGRAPH/LOCATION/DESCRIPTION 10. Have you visited this location? SC Yes 01 GO TO Q11 No 02 GO TO Q13 Don’t Know 03 GO TO Q13

11. How would you rate the visitor experience at this location? SC SHOWCARD Very Good 01 Good 02 OK 03 Poor 04 Very Poor 05

12. In your opinion is there anything that could be done to improve this location for visitors? SC Yes 01 RECORD DETAILS No 02 Don’t Know 03 Details:

B: CALLANDER CRAGS/BRACKLINN FALLS - PHOTOGRAPH/LOCATION/DESCRIPTION 13. Have you visited this location? SC Yes 01 GO TO Q14 No 02 GO TO Q16 Don’t Know 03 GO TO Q16

14. How would you rate the visitor experience at this location? SC SHOWCARD Very Good 01 Good 02 OK 03 Poor 04 Very Poor 05

15. In your opinion is there anything that could be done to improve this location for visitors? SC Yes 01 RECORD DETAILS No 02 Don’t Know 03 Details:

C: THE MEADOWS - PHOTOGRAPH/LOCATION/DESCRIPTION

16. Have you visited this location? SC Yes 01 GO TO Q17 No 02 GO TO Q19 Don’t Know 03 GO TO Q19

17. How would you rate the visitor experience at this location? SC SHOWCARD Very Good 01 Good 02 OK 03 Poor 04 Very Poor 05

18. In your opinion is there anything that could be done to improve this location for visitors? SC Yes 01 RECORD DETAILS No 02 Don’t Know 03 Details:

19. Are there any other specific tourist sites or locations you have visited in this area? Can you please rate these? SHOWCARD Very Very Location Good OK Poor Good Poor

Detailed Exploration of Outdoor Capital

Callander is aspiring to be the Outdoor Capital of Loch Lomond and the Trossachs National Park. This means that there will be a range of opportunities with an outdoor focus on offer for people of all ages and abilities. To help achieve this goal the following improvements will be implemented, including:  Access - Network of paths and signage from the town centre to the woodland, riverside and hills;  Information - New web applications, leaflets, information panels, guided walks, talks and hands-on activities to help you explore Callander’s landscape, history, and the Gaelic language; and  Restoration – restoring Callander’s natural landscape including meadows, riverbanks, heritage sites, and biodiversity.

20. Based on what you’ve just heard, how would you rate this Outdoor Capital approach? SC SHOWCARD Very Good 01 Good 02 OK 03 Poor 04 Very Poor 05

21. Is there anything else that would further improve your experience when visiting this area and encourage you to spend a longer time in this area? SC

22. Within the Callander landscape, which if any, of the following are you most interested in? SHOWCARD MC History 01 Archaeology 02 Gaelic Language & Cultural Heritage 03 Recreational Activities (walking, cycling, etc.) 04 Wildlife & Conservation 05 General Sightseeing 06 Eating & Drinking 08 Don’t Know 09 Other 10 Details of other:

23. Do you have any further questions or comments that would improve the visitor experience for you? SC