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IL TEMPO DI James Bond Date: 01.12.2016 Donna / Ticino Management Genre de média: Médias imprimés N° de thème: 781.042 6932 Breganzona Type de média: Magazines populaires N° d'abonnement: 1089806 091/ 610 29 29 Tirage: 11'390 Page: 56 www.ticinomanagement.ch Parution: 4x/année Surface: 110'326 mm² IL TEMPO DIJames Bond Presso lo Spazio Orologiero della Vallée de Joux è in corso un'insolita esposizione su tutti gli orologi indossati dalla spia più famosa del mondo - SOPRA, UNA IMMAGINE DEL L'ESPOSIZIONE "JAMES BOND TIME" ATTUALMENTE IN CORSO PRESSO L'ESPACE HORLOGER DE LA VALLEE DE JOUX Observation des médias ARGUS der Presse AG Réf. Argus: 63548077 Analyse des médias Rüdigerstrasse 15, case postale, 8027 Zurich Coupure Page: 1/4 Gestion de l'information Tél. 044 388 82 00, Fax 044 388 82 01 Services linguistiques www.argus.ch Date: 01.12.2016 Donna / Ticino Management Genre de média: Médias imprimés N° de thème: 781.042 6932 Breganzona Type de média: Magazines populaires N° d'abonnement: 1089806 091/ 610 29 29 Tirage: 11'390 Page: 56 www.ticinomanagement.ch Parution: 4x/année Surface: 110'326 mm² e si affida prima a Tag Heuer e poi di nuovo (per suo ventesimo an-l'ultima volta) a Rolex, che la spia più famosa iversario (1996 -del mondo fa una vera scelta di campo e si affida 2016), l'Espace Hor-ad Omega in Goldeneye nel 1995. Questo fatto loger de la Vallée desegna l'inizio di una collaborazione ventennale Joux ha voluto realiz-tre Omega e James Bond. zare un'esposizioneSullo sfondo della disintegrazione dell'Unione unica nel suo genere,Sovietica Pierce Brosnam, alias 007, indossa un che si svolgerà fino alSeamaster Diver 300M con un esclusivo qua- 23 aprile 2017, dal ti-drante blu. È l'inizio di una splendida e duratura tolo "James Bond Ti-amicizia. me", dedicata alla sto-In Il domani non muore mai (1997), James Bond ria dei 32 orologi in-combatte contro un magnate dei media che in- dossati da James Bond nel corso dei 24 film intende scatenare un conflitto tra Cina e Regno cui è protagonista. Unito.flcronometro automatico Seamaster Di- concetto della mostra, nato da un'idea di Vin-ver 300M con quadrante blu di 007 è dotato di cent Jaton, direttore del Museo, ha preso formaun detonatore. In II mondo non basta (1999), Ja- a partire dal 2015, quando è incominciata la rac-mes Bond deve impedire a un ex agente del colta dei pezzi. Impresa non semplice, che haKGB trasformatosi in un terrorista di far esplo- potuto realizzarsi grazie alla disponibilità di mar-dere un dispositivo nucleare.Seamaster Diver che come Omega, Hamilton, Breitling e Tag300M di 007 presenta speciali funzioni come Heuer, mentre i pezzi mancanti, come i Rolexuna torcia e un uncino in miniatura. In La morte e i Seiko sono stati reperiti presso collezionistipuò attendere (2002), la spia fa i conti con un ar- privati: si tratta di modelli che corrispondonorogante industriale e la sua arma spaziale tem- esattamente a quelli originali apparsi nei film.pestata di diamanti e capace di concentrare la Per iniziare il viaggio nell'universo dei segna-luce del sole.Seamaster Diver 300M di 007 tempo di James Bond, spazio al celebre orologiodispone di un detonatore e di un laser nella co- subacqueo Rolex : il Submariner Oyster Perpe-rona dell'orologio. In Casino Royale (2006), 007 tuai 6538. Datato 1958, era portato da Jamessconfigge Le Chiffre al tavolo da gioco, dove Bond nei film Goldfinger e Thunderball. QuestoDaniel Craig indossa un Seamaster Diver 300M orologio ci riporta al 1962, cioè al principio dellaCo-Axial e un Planet Ocean 600M Co-Axial. relazione della spia britannica con la marcaTra i punti chiave di questa collaborazione, l'ado- Rolex, che lo ha accompagnato in tutte le suezione di Omega Seamaster Planet Ocean 600 peripezie fino al 1969, quando, restando fedeleM nel 2008 nel film Quantum of Solace che per- alla marca, James passa al mitico Rolex Chro-mette all'eroe di prevalere sul nemico Dominic nographe 6238, detto Pre-Daytona, che lo segueGreene. Il passato bussa alla porta di Bond in anche in Al servizio di sua maestà. Tuttavia inSkyfall, un film pervaso di riflessioni sulla caducità questo periodo Rolex non è una scelta esclusiva,della vita e pieno di azione, dove 007 si affida a ma in alcuni film la marca viene accostata adun Planet Ocean 600M e a un più elegante Aqua altre come Hamilton, Tag Heuer e Breitling. Terra, entrambi animati da calibri Omega Co- A partire da11977 James Bond cambia marca eAxial. Infine L'Omega Seamaster 300 scelto per Spectre è una nuova interpretazione del classico per un po' sceglie Seiko nei quattro film con Ro- orologio subacqueo lanciato da Omega ne11957. ger Moore, in pieno periodo del trionfo del quar- zo giapponese. Una storia duratura, quindi, visto che ancora oggi James Bond continua a salvare il pianeta Ma è dopo la fase Pierce Brosnam, durata due indossando un Omega. film, in cui 007 è ancora incerto sulle sue scelte Observation des médias ARGUS der Presse AG Réf. Argus: 63548077 Analyse des médias Rüdigerstrasse 15, case postale, 8027 Zurich Coupure Page: 2/4 Gestion de l'information Tél. 044 388 82 00, Fax 044 388 82 01 Services linguistiques www.argus.ch Date: 01.12.2016 Donna / Ticino Management Genre de média: Médias imprimés N° de thème: 781.042 6932 Breganzona Type de média: Magazines populaires N° d'abonnement: 1089806 091/ 610 29 29 Tirage: 11'390 Page: 56 www.ticinomanagement.ch Parution: 4x/année Surface: 110'326 mm² Attraverso la filmografia del questo eroe senza tempo, il visitatore può percorrere la storia del- l'industria orologiera, la tecnica degli orologi e anche alcuni elementi della sociologia delle di- verse epoche da metà del secolo all'inizio del XXI. Per quanto riguarda la storia orologiera, in quel lasso di tempo si è partiti dal motore meccanico per passare al quarzo e tornare agli orologi mec- canici preferiti dalla spia che amava gli orologi. Nello stesso tempo si possono comprendere la evoluzioni della moda e della società, passata attraverso passioni collettive quali la volontà di controllare il tempo, il mito dell'eterna giovi- nezza, la seduzione... e altre manie della società occidentale. Inoltre, per giustificare il legame di James Bond con la Confederazione, è previsto anche un focus sulle origini svizzere dell'eroe britannico, che aveva una madre vodese: una vera chicca per gli intenditori. Elisabetta Calegari SOTTO DA SINISTRA, SEAN CONNERY CON ROLEX NER IN LICENZA Dl UCCIDERE; ROGER MOORE IN CON UN SEIKO; TIMOTY DALTON CON UN TAG FIEUER IN ZONA PERICOLO; PIERCE BROSNAM IN COLDENEYE E DANIEL CRAIG IN SPECTRE, ENTRAMBI CON UN OMEGA SEAMASTER Observation des médias ARGUS der Presse AG Réf. Argus: 63548077 Analyse des médias Rüdigerstrasse 15, case postale, 8027 Zurich Coupure Page: 3/4 Gestion de l'information Tél. 044 388 82 00, Fax 044 388 82 01 Services linguistiques www.argus.ch Date: 01.12.2016 Donna / Ticino Management Genre de média: Médias imprimés N° de thème: 781.042 6932 Breganzona Type de média: Magazines populaires N° d'abonnement: 1089806 091/ 610 29 29 Tirage: 11'390 Page: 56 www.ticinomanagement.ch Parution: 4x/année Surface: 110'326 mm² Tutti gli orologi di 007 1985. Bersaglio mobile (Roger Moore) Seiko SPROO7 Chronograph, Seiko SPW001 subacqueo, Seiko SPD094 1962 Licenza di uccidere (Sean Connery) 1987. Zona Pericolo (Timothy Dalton) Rolex Submariner 6538 TAG Heuer Night Dive 1963 Dalla Russia con amore (Sean Connery) 1989. Vendetta privata (Timothy Dalton) Rolex Submariner 6538 Rolex Submariner Date 16610 1964. Goldfinger (Sean Connery) 1995. Goldeneye (Pierce Brosnan) Rolex Submariner 6538 Omega Seamaster Quartz 1965. Thunderball (Sean Connery) 1997. 11 domani non muore mai (Pierce Brosnan) Rolex Submariner 6538 e Breitling Top Time Omega Seamaster (con detonatore) 1969. Al servizio di sua maestà (George Lazenby) 1999. 11 mondo non basta (Pierce Brosnan) Rolex Submariner et Rolex pré-Daytona 6238 Omega Seamaster 1973. Vivi e lascia morire (Roger Moore) 2002. La morte può attendere (Pierce Brosnan) Hamilton Pulsar P2 2900 e Rolex Submariner 5513Omega Seamaster (con detonatore e laser) 1974. L'uomo dalla pistola d'oro (Roger Moore) 2006. Casino Royale (Daniel Craig) Rolex Submariner 5513 Omega Seamaster Co-Axial e Omega Seamaster 1977. La spia che mi amava (Roger Moore) Planet Ocean Co-axial Seiko 0674 LC 2008. Quantum of solace (Daniel Craig) 1979. Moonraker (Roger Moore) Omega Seamaster Planet Ocean Co-axial Seiko M354 Memory Bank Calendar 2012, Skyfall (Daniel Craig) 1981. Solo per i tuoi occhi (Roger Moore) Omega Seamaster Planet Ocean Co-axial e Seiko H357 (con telefono satellitare) e Seiko 7549Omega Seamaster Aqua Terra 150M Co-axial subacqueo 2015. Spectre (Daniel Craig) 1983. Octopussy (Roger Moore) Omega Seamaster Aqua Terra 150M Co-axial e Seiko G757 Sports 100 Omega Seamaster 300 Observation des médias ARGUS der Presse AG Réf. Argus: 63548077 Analyse des médias Rüdigerstrasse 15, case postale, 8027 Zurich Coupure Page: 4/4 Gestion de l'information Tél. 044 388 82 00, Fax 044 388 82 01 Services linguistiques www.argus.ch.
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