A CLASSIC REINVENTED A CLASSIC REINVENTED A CLASSIC REINVENTED PASEO NUEVO
A CLASSIC REINVENTED PASEO NUEVO #COMETOGETHER COMMERCE COMMUNITY CULTURE COMMERCE COMMUNITY CULTURE
Welcome to Paseo Nuevo, Santa Barbara’s premier shopping center in the heart of downtown! Tucked between the iconic State Street and the local’s thoroughfare, Chapala Street, guests quickly identify a sense of place that is Paseo Nuevo.
Unlike the rest of downtown and State Street retail, Paseo Nuevo offers an unmistakable environment where Spanish-style beauty, community activities, signature events and a thoughtful collection of over 50 local, regional and national shops and restaurants are waiting to be explored in a secure urban park setting.
Paseo Nuevo offers your customers helpful Guest resources, a dedicated Parking Garage, onsite Security patrol and 24/7 monitoring, interactive Public Art Installations featuring local artists, and environmental and sustainable business practices, all in a comfortable setting with plenty of spots to gather, play games and sip an afternoon latte! SUSTAINABLE PRACTICES Recycling/LED Lighting/Storm 24/7 SECURITY PUBLIC ART LEED CERTIFIED Water Management PRESENCE GUEST SERVICES & KIDS INTERACTIVE EXHIBIT
COMMON AREA FEATURES COMMUNAL SEATING ON-SITE COMMUNITY ACTIVITIES PASSENGER & RIDE SHARE Housekeeping/Landscaping/ & INTERACTIVE GAMES PARKING GARAGE & ENTERTAINMENT DROP-OFF/PICK-UP Lighting Urban Park A CLASSIC REINVENTED PASEO NUEVO #COMETOGETHER A CENTRAL GATHERING PLACE
Paseo Nuevo offers a destination that is memorable, experiential, exciting and fun.
This crown jewel provides an enhanced shopping experience by engaging the community, activating downtown, and celebrating the rich heritage of Santa Barbara. ENERGIZED AND HAPPENING
A one-of-a-kind experience, Paseo Nuevo delivers premier shopping with an upgraded tenant mix and vibrant dining options with see-and-be seen patios.
The property features activated common areas. Recent renovations and upgrades introduce a reimagined Center Court, enhanced landscaping and lighting as well as fresh gathering spots with water and fire features. PUBLIC ART PUBLIC ART PUBLIC ART PUBLIC ART
Paseo Nuevo has implemented multiple interactive public art installations featuring PASEO local artists and curated in partnership with our valued cultural institutions. These endeavors are provided for the benefit and enjoyment of the general public and as an NUEVO amenity for the people of the City. MULTIPLE PUBLIC ART INSTALLATIONS INCLUDE:
+ Center Court light based projection, PASEO curated by local artist Ethan Turpin + Interactive educational exhibit, designed locally by Van Atta Associates NUEVO and Garcia Rock and Water Design + Ceramic mural by local artist Cassandra Jones, curated by the Museum of Contemporary Art Santa Barbara DISTRICTS DISTRICTS DISTRICTS DISTRICTS DISTRICTS
Paseo Nuevo has been reimagined with four distinct districts.
Each district is weaved together #COMETOGETHER with a curated collection of stores, restaurants and amenities supported by an onsite marketing team. EXPERIENTIAL MARKETING LEGEND
LL OWNED CHAPALA DISTRICT ORTEGA DISTRICT PASEO DISTRICT STATE STREET DISTRICT
Paseo Nuevo is decidedly not your typical “mall” - aiming to include a mix of local and regional tenants among a selection of national brands.
PASEO NUEVO AND STATE STREET TENANTS 101
101
ORTEGA STREET
STATE STREET
W CANON PERDIDO STREET CHAPALA STREET
PROPERTY INFO
BUILT 1990 REDEVELOPMENT 2020 PROPERTY TYPE OPEN-AIR REGIONAL ARCHITECTURAL STYLE SPANISH RENAISSANCE STORES 48 + 1 ANCHOR TOTAL CENTER GLA 458,971 SF GLA LESS ANCHOR 154,900 SF Paseo Nuevo is located in the heart of downtown Santa Barbara with direct freeway access less than half PARKING SPACES 575 a mile away with an abundant mix of premier fitness operators, world class hotels, and award winning restaurants nearby. Accounting for 1/3 of the retail and restaurant gross leasable area of downtown Santa NEARBY PARKING STRUCTURES 1,115 SPACES Barbara, Paseo Nuevo is the city’s top destination for commerce, community and culture. THE MISSION - 2 BLOCKS LEGEND
HOTEL FITNESS RESTAURANT STATE TOURIST ATTRACTION CHAPALA SREET PUBLIC PARKING STREET
T
DOWNTOWN SANTA BARBARA TRADE AREA
+ ESTIMATED POPULATION: 92K PEOPLE + DAYTIME POPULATION: 82K EMPLOYEES
WALK SCORE 98%
STATE CHAPALA STREET
PASEO NUEVO STREET
LA BIKE SCORE 81% un Zone Lo er State Street
OFFICE SNAPSHOT
4.8M SF of office within 3 miles of the site and a Stearns Whar robust workforce with over 300 startups and tech companies.
Santa Barbara Harbor A CLASSIC REINVENTED PASEO NUEVO #COMETOGETHER Paseo Nuevo represents the charm and elegance that embodies the Santa Barbara lifestyle. PSYCHOGRAPHIC INFO LOCAL DEMOGRAPHICS 3-MILE 5-MILE 10-MILE
6 psychographic groups account POPULATION 88,603 110,934 180,624 for 45.5% of the population within TOTAL HOUSEHOLDS 34,718 44,877 65,608 downtown Santa Barbara. AVG. HOUSEHOLD INCOME $94,942 $98,250 $97,227
15.4% EXURBANITES 4.6% IN STYLE 10.8% URBAN CHIC 2.1% TOP TIER 10.7% TRENDSETTERS 1.9% LAPTOPS & LATTES Estimated 5 million shoppers per year.
HOUSEHOLDS & EDUCATION 416,000 shoppers per month - 96,000 shoppers per week 58% of shoppers reside in the area 18-34 years of age make up 52% of shoppers 2.89 92,720 $1,055,300 $2,896,200 office population within miles AVERAGE HOUSEHOLDS MEDIAN HOME VALUE MEDIAN HOME VALUE 84,000 3 HOUSEHOLD SIZE WITH FAMILIES (SANTA BARBARA) (MONTECITO)
54,384 College or Graduate Degree 7.2 million visitors spend an 33,892 Graduate or Professional Degree estimated $1.9 billion every 79.1% High School Graduate or Higher year in Santa Barbara.
68,964 Management, Business, Science & Arts Occupations 35% of visitors are from outside the trade area 146,967 Private Wage & Salary Workers 13% are considered “visitors/tourist” OVER 100,000 cars travel past the market per day
$100,000 - $149,999 Family Incomes 1 5 SANTA MARIA PRIMARY TRADE AREA (30 MINUTE DRIVE TIME)
GAREY ORCUTT + 215K estimated population with 43K households earning $75K or more
Vandenberg + $127K is the estimated average household income Air Force Base + 37 is the Median Age VANDENBERG LOS ALAMOS VILLAGE + 48% of the population has a Bachelor Degree or Higher LOS OLIVOS + 200K daytime employees LOMPOC BALLARD BUELLTON SANTA YNEZ SOLVANG 1 101
LAS CRUCES PASEO NUEVO Santa Barbara Airport O AI GAVIOTA GOLETA MONTECITO CONCEPCION 6 10 2 5 3 HOPE 8 9 SUMMERLAND RANCH 7 4 CARPENTERIA CASITA SPRINGS MUSSEL SHOALS
30+ CRUISE SHIPS ANNUALLY VENTURA 11 SIMI VALLEY LEGEND 12
SHOPPING CENTER SCHOOL HOTEL CAMARILLO 101 1 Santa Maria Town Center 7 Hotel Californian OXNARD 13 THOUSAND OAKS 2 Ritz-Carlton Bacara Hotel 8 Four Seasons The Biltmore 3 University of California Santa 9 Rosewood Miramar Beach Barbara 10 San sidro Ranch 4 Santa Barbara City College 11 Pacific View 5 La Cumbre Plaza 12 The Collection RiverPark 6 Belmond El Encanto 13 The Oaks Closest Nordstrom within trade area is 53 miles South of Paseo Nuevo HOTELS NEARBY HOTELS NEARBY HOTELS NEARBY HOTELS NEARBY
Paseo Nuevo is located close to seven major luxury resorts including the Hotel Californian, Four Seasons Biltmore, Belmond El Encanto, The Ritz-Carlton Bacara, The Canary - a Kimpton Hotel, Hilton Santa Barbara Beachfront Resort and the newly opened Rosewood Miramar Beach in Montecito.
OVER 200 WINERIES 5-STAR HOTEL CALIFORNIAN 30+ CRUISE SHIPS ANNUALLY A CLASSIC REINVENTED PASEO NUEVO #COMETOGETHER COLLEGE NIGHT OUT TESLA ACTIVATION ANNUAL CITY WIDE FIESTA ANNUAL SANTA BARBARA FILM FESTIVAL
Community Programming and Signature Events
200 + 5 50K+ 5 CENTER SIGNATURE EVENTS ATTENDEES AWARD-WINNING ACTIVATIONS PER YEAR PER YEAR PROGRAMS
PLAYDATE FALL RUNWAY SHOW TERRACE FITNESS CLASS HOLIDAY LET IT SNOW BY THE NUMBERS
FACEBOOK 4,800+ Page Likes 60,000+ Impressions
INSTAGRAM 3,500+ Total Followers 77,000+ Impressions
TWITTER 1,900+ Total Followers 22,000+ Impressions
EMAIL 26,000+ Total Subscribers
SMS 5,600+ Total Subscribers
WEBSITE 7,500+ Average Monthly Sessions 17,OOO+ Average Monthly Page Views 6,000+ Average Monthly Visits
A CLASSIC REINVENTED PASEO NUEVO #COMETOGETHER PERMANENT LEASING
JENNIFER MEADE LIC. #01298843 310.430.7790 EXT. 109 [email protected]
MITCHELL HERNANDEZ LIC. #01875229 310.430.7790 EXT 109 [email protected]
MATTHEW LUX LIC. #00992377 805.845.4025 [email protected]
RICHARD RIZIKA LIC. #01044064 310.430.7790 [email protected]
SPECIALTY LEASING
RYAN GRAU 805.963.7147 [email protected]
CINDY CZECH 480.284.8843 [email protected]
#PASEONUEVO @ShopPaseoNuevo paseonuevoshopping.com 651 Paseo Nuevo © 2020 Pacific Retail Capital Partners Santa Barbara, CA 93101