Media Kit Primestor Latino Los Angeles Media Portfolio

Latino Marketing Trends Los Angeles is the largest Latino DMA in the United States, with more Latinos than the second & third largest Latino DMAs combined. The average age for Latino is 32 compared to 46 among non-Latino. Millennials are at the heart of Los Angeles’ ethnic shift. More than half of adults aged 18-34 in L.A. County speak a language rather than English at home compare to 25% nationwide. The number of bilingual speakers has increased as U.S. born Millennials increased. Latino Millennials are driving this trend, given the sheer number of Latinos in the county aged 18-34. Latino Millennials are driving 70% of all Millennials growth and are pursuing higher education at a faster clip than non-Latino. This means that the overall earning power of Latinos stands to increase exponentially by 2024.

Nielsen 2017 Latino UE’s of persons 2+: #1 Los Angeles (7,425,000), #2 New York (4,569,000) & #3 Houston (2,347,000).

CORPORATE OFFICE

Primestor Development, Inc. Shajira Hope Francesca Brandolini 201 South Figueroa Street, Suite 300 Director of Marketing & Events Director Media Sales Los Angeles, CA 90012 azalea Regional Shopping Center T: 310.765.4923 T: 888.722.3702 T: 323.806.3235 [email protected] F: 213.223.5598 [email protected] Primestor Audience Demographic Data

2 LEGEND 1 Latino Households 81% - 100% 61% - 80% 41% - 60% 21% - 40% 0% - 20%

Audience - LEGEND by Area Demographics

azalea Regional Shopping Center Plaza La Alameda Panorama Mall 4635 Firestone Blvd. 2140 E. Florence Ave. 8401 Van Nuys Blvd.. 1 2 3 South Gate, CA 90280 Walnut Park, CA 90255 Panorama City, CA 91402

4.4 HOUSEHOLDS 4.4 HOUSEHOLDS 4.4 HOUSEHOLDS 146,598 109,062 180,097

LATINO POPULATION LATINO POPULATION LATINO POPULATION 91.6% 86.9% 76.2%

PURCHASING POWER PURCHASING POWER PURCHASING POWER $6,544,427,916 $4,909,316,868 $4,959,430,336

NUMBER OF HOUSEHOLDS NUMBER OF HOUSEHOLDS NUMBER OF HOUSEHOLDS WITH INCOME 50K OR HIGHER WITH INCOME 50K OR HIGHER WITH INCOME 50K OR HIGHER 48,964 36,754 31,221

NUMBER OF HOUSEHOLDS NUMBER OF HOUSEHOLDS NUMBER OF HOUSEHOLDS WITH INCOME 75K OR HIGHER WITH INCOME 75K OR HIGHER WITH INCOME 75K OR HIGHER 23,162 15,815 17,433

AVERAGE AGE AVERAGE AGE AVERAGE AGE 29.4 24.8 30.8 TOTAL ANNUAL HOUSEHOLD TOTAL ANNUAL HOUSEHOLD TOTAL ANNUAL HOUSEHOLD EXPENDITURE EXPENDITURE EXPENDITURE $5,930,000,000 $3,116,986,197 $3,615,878,180

1 OOH Network

2 LEGEND 1 Latino Households 81% - 100% 61% - 80% 41% - 60% 21% - 40% 0% - 20%

OOH Network - Legend by Mall

azalea Regional Shopping Center Plaza La Alameda Panorama Mall 4635 Firestone Blvd. 2140 E. Florence Ave. 8401 Van Nuys Blvd.. 1 2 3 South Gate, CA 90280 Walnut Park, CA 90255 Panorama City, CA 91402

YEARLY FOOTFALL YEARLY FOOTFALL YEARLY FOOTFALL 4 - 5 Million Visitors 2.4 - 3 Million Visitors 3.4 - 4 Million Visitors

ANCHOR STORES ANCHOR STORES ANCHOR STORES Walmart, Ross, Tj Max, Petco Ross, CVS, Marshalls, Petco Walmart, Curacao

LATITUDE/LONGITUDE LATITUDE/LONGITUDE LATITUDE/LONGITUDE 33.954183, - 118.183832 33.974649, - 118233675 34.223407, - 118.449588

Targeting a Latino demographic population of over 85%, Primestor properties are located in the South East Area of L.A. and in Panorama City part of the eastern area of San Fernando Valley. All media outlets are located in areas with heavy customer foot traffic for optimal visibility and engagement within the properties, and at city level in major avenues trafficked by Latino residents daily on the way to the mall, to work, to local schools and to other points of connection of their community.

2 Social Media Platforms

azalea App azalea App is a effective and efficient way to maintain our shoppers and community updated with our events, coupons, and promotions! We can schedule daily or weekly reminders to all of our users. The azalea app is a great tool for our tenants and clients to market their specials and stay in touch with our customers. It also allows us to track the results of each promotion and coupon which in turn, we can report to our clients. Allowing them to measure the success of each promotion!

Social Media Networks Latino Millennials are more likely than non-Latino Millennials to share information regarding a good deal or recent purchase on social media (57% vs. 38%)

FACEBOOK FACEBOOK FACEBOOK 9,520 Followers 5,400 Followers 8,717 Followers

INSTAGRAM INSTAGRAM INSTAGRAM 393 Followers 1,080 Followers 430 Followers

MONTHLY MONTHLY MONTHLY AVERAGE REACH 7,350 AVERAGE REACH 3,850 AVERAGE REACH 7,746 AVERAGE IMPRESSIONS 11,006 AVERAGE IMPRESSIONS 5,600 AVERAGE IMPRESSIONS 13,114 AVERAGE ENGAGEMENT 2,750 AVERAGE ENGAGEMENT 950 AVERAGE ENGAGEMENT 1,550

3 Community Events

Events Primestor in partnership with Univision Local Media Los Angeles provide a great opportunity for consumer engagement through unique and strategic community events. Each center incorporates family friendly events into their yearly marketing calendar. Each event provides an opportunity to reach consumers one on one and through radio and social media promotion where hundreds of thousands are reached.

UNIVISION LOCAL MEDIA L.A. RADIO NETWORKS

KLVE-FM “K-LOVE” – Spanish Contemporary blazed the trail in 1972 as the first Spanish FM radio station in L.A. KSCA-FM “ZonaMx” – Regional Mexican plays the music that is the beat of Young L.A. Latinos. Shows include El Bueno, La Mala y El Feo and El Kashashazz KRCD-FM/KRCV-FM – Hits the heart of Latinos all ages through its playlist of timeless Spanish super hits spanning “Recuerdo” decades & genres. KTNQ-AM “1020” – The premier news/talk & sports Spanish radio station. Shows include: En Boca de Leon, Locura Deportiva, Rumbo A Casa, Dodgers Baseball and Raiders Football

4 Primestor Audience Outreach

>55 Total Audience Outreach 11% <18 17% Our media guarantee an overall outreach in excess of 4 millions Latino residents monthly. Media packages achieve repeated impressions with effective frequency to this target audience. Family and peers engagement is key to our day to day communication 45-54 strategy, considering that 40% of Latinos shop with their immediate family and are also 10% Age more likely to take into account recommendations from friends or family members. Range 19-24 • over 4 millions impressions monthly 35% • 85%-92% Latino Audience 35-44 • $52,724 - Average 4.4 Household Income 13% 25-34 14% Events Audience Outreach According to 2017 Nielsen Universe Estimates of Los Angeles DMA, 7.4M Latino live in the L.A. DMA accounting for a 45% of the total population. We offer to our sponsors added coverage of a total of 6.3MIL Angelenos 2+ throughout radio and social media platforms promoting our community events.

• 71% of Latino Adults18-49 • 2500 - Average # of attendees per event • 96% of Spanish Dominant Latinos 18-49 • Over 40 events per year across the 3 locations • 32 - Average Age per Latino

5 Advertising Opportunities

322” Double Face Digital Billboard

Impressions

DAILY VEHICLE TRAFFIC COUNTS THROUGH INTERSECTION: azalea Regional Shopping Center Strategic location at the intersection of Firestone Blvd. & Atlantic Ave. tracks a daily traffic count of more than 140,000+ cars. Plaza La Alameda Strategic location at the intersection of Florence Ave. & Alameda St. tracks a daily traffic count of more than 62,000+ cars. Panorama Mall Strategic location at the intersection of Roscoe & Van Nuys Boulevards tracks a daily traffic count of more than 85,000+ cars.

6 Advertising Opportunities

80” Digital Directories located in the most trafficked areas of each mall

Impressions

ANNUAL PEDESTRIAN TRAFFIC: azalea Regional Shopping Center 4 - 5 million shoppers

Plaza La Alameda 2.4 - 3 million shoppers

Panorama Mall 3.4 - 4 million shoppers

7 Advertising Opportunities

Wallscapes

Formats: 16’ x 20’; 12’ x 16’; 12’ x 20’; 11’ x 30’; 10’ x 46’

Impressions

IMPRESSIONS PER CENTER: azalea Regional Shopping Center 140k+ cars per day through intersection 1.6 - 2 million cars per year enter center 4 - 5 million shoppers per year

Plaza La Alameda 62k+ cars per day through intersection 980k - 1.2 million cars enter center 2.4 - 3 million shoppers per year

Panorama Mall 85K+ cars per day through intersection 1.3 - 1.6 million cars enter center 3.4 - 4 million shoppers per year