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In the World of Music Publishing

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In the World of Music Publishing Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org IN THE WORLD OF MUSIC PUBLISHING Dignified Presentation of Spirituals in Bamberger Display Increases Sales Songs that Sell Unusually Effective Window Treatment for the Presentation of This Class of Selec- tion Offered by Newark, N. J. Department Store RUSSIAN LULLABY WHAT DOES IT MATTER? A MOST effective display of "My Spirituals" lected these songs at first hand, having learned '*• was used recently in one of the large show them during her childhood, and among them ME AND MY SHADOW windows of the store of L. Bamberger & Co., are sixteen hitherto unpublished Negro spirit- BLUE SKIES Newark, N. J., doing much to boost the sales uals. of this attractive book in the sheet music de- The songs portray in a beautiful manner the IS IT POSSIBLE? mysticism and spirit- WHAT DO WE DO ON A DEW ual fervor of the Ne- DEW DEWY DAY? gro, retaining always SWEET YVETTE the naivete and gay- ety typical of the best HAVANA Negro spirituals. The MISS ANNABELLE LEE flavor of the mel- odies has been care- IT'S A MILLION TO ONE YOU'RE fully preserved in the IN LOVE accompanim ents, ARE YOU LONESOME TONIGHT? which in every case will be found simple SOMEBODY AND ME and effective. "My PRETTY LITTLE BOM BOM Spirituals" is a splen- FROM BOMBAY did example of art in WHERE THE WILD, WILD book ma nufacture FLOWERS GROW with its text edited by ROSY CHEEKS Gordon Whyte, and music revised and ar- SWEET MARIE ranged by Hugo Frey, LOVE AND KISSES of the professional staff of the Robbins C'EST VOUS Music Corp. YANKEE ROSE The display given MY SUNDAY GIRL the book in the Bam- PUT YOUR ARMS WHERE THEY partment of the store, where an appropriate dis- berger window obtained unusual emphasis BELONG play was also set up, tying up with the window. through its simplicity. There was no attempt "My Spirituals" is a book of ninety-six pages, to crowd the window and "My Spirituals" was MY IDEA OF HEAVEN published by the Robbins Music Corp., New York, the only item shown. Copies of the book were THAT'S MY HAP, HAP HAPPI- and containing a group of Negro Spirituals, com- thrown open to some of the more striking pages, NESS piled by Eva A. Jessye. Miss Jessye has col- BOOKS THAT SELL Important Notice! NEW UNIVERSAL DANCE FOLIO SONCS No. 13 IRVING BERLIN SAXOPHONE More Profit for the Dealer! THAT HIT THC MARK! No. 1 The Retail Catalog Price of World-Famous Here Am I— PAUL ASH NOVELTY PIANO BROKEN HEARTED FOLIO Mix the Lot—What Have You Got? McKinley Music MAGNOLIA AL JOLSON SONG HIT FOLIO Now 15 Cents Per Copy, Will Advance November 1, 1927 SO BLUE PETERSON'S UKULELE METHOD IT AM, DEPENDS ON YOU WORLD'S FAVORITE SONGS To 20 Cents Per Copy BABY FEET GO FITTER PATTER Does She Love Me? TIDDLE DE UKES POSITIVELY—ABSOLUTELY ! I'LL BE LONELY STRUMIT WITH CRUMIT (Comic Ukulele Song Book) SOUTH WIND On the Same Date, November 1st, 1927, the Price of McKinley WHO'S THAT KNOCKIN' AT MY DOOR? Music to Dealers Who Carry Our Complete Line with Catalogs Will Advance to SWEETHEART MEMORIES MY HAWAIIAN SONG OF LOVE 7 Cents Per Copy IRVING BERLIN Im Sonjf Hits from the Collegiate Musical Comedy ,1607 Broadway New York City •'GOOD NEWS' GOOD NEWS To Dealers Not Carrying the Complete Line and on All Orders for THE VARSITY DRAG Lets Than Five Copies of McKinley Music Alone, 1,1'ORY IN LOVE informing both the music lover and discriminat- the Price Charged Will Be THE BEST THINGS IN LIFE ARE FREE ing reader that here was a work to suit his taste. 10 Cents Per Copy HAPPY DAYS The display needed no background and was set JUST IMAGINE oft with a simple, haunting painting, suggestive of the Southern landscape, which has served as BIG SELLERS IN FOLIOS inspiration for so much of Negro music. SAXOPHOLIO All Stock Orders Received After November 1st OII BANJO FOLIO Will Be Charged at the New Rate (Each containing: fifteen great so rips) The Orchestra Leaders' Music Library was recently incorporated as a new publishing house. ^HENDERSONJINC. The company has a capital stock of $5,000 and tbliskers is headed by D. A. Shirk, 225 Broadway, New Me KIN LEY MUSIC CO. 7«5 SEVENTH AVENUE NEVYOBK York, as incorporator. 32.
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