Ananda Das Gupta Texts and Cases from the Indian Perspective
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India Studies in Business and Economics Ananda Das Gupta Business Ethics Texts and Cases from the Indian Perspective Business Ethics India Studies in Business and Economics The Indian economy is considered to be one of the fastest growing economies of the world with India amongst the most important G-20 economies. Ever since the Indian economy made its presence felt on the global platform, the research community is now even more interested in studying and analyzing what India has to offer. This series aims to bring forth the latest studies and research about India from the areas of economics, business, and management science. The titles featured in this series will present rigorous empirical research, often accompanied by policy recommendations, evoke and evaluate various aspects of the economy and the business and management landscape in India, with a special focus on India’s relationship with the world in terms of business and trade. For further volumes: http://www.springer.com/series/11234 Ananda Das Gupta Business Ethics Texts and Cases from the Indian Perspective Ananda Das Gupta Jnana Bharathi Campus Indian Institute of Plantation Management Bangalore, India ISBN 978-81-322-1517-2 ISBN 978-81-322-1518-9 (eBook) DOI 10.1007/978-81-322-1518-9 Springer New Delhi Heidelberg New York Dordrecht London Library of Congress Control Number: 2013950417 © Springer India 2014 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifi cally the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfi lms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. 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While the advice and information in this book are believed to be true and accurate at the date of publication, neither the authors nor the editors nor the publisher can accept any legal responsibility for any errors or omissions that may be made. The publisher makes no warranty, express or implied, with respect to the material contained herein. Printed on acid-free paper Springer is part of Springer Science+Business Media (www.springer.com) Foreword The dual goals of socially responsible investing (SRI) are to maximize returns while contributing to social well-being by factoring in nonfi nancial criteria. Also described as sustainable or ethical investing, SRI typically champions human rights, social justice, ecological responsibility, and corporate correctness. As this timely and instructive study shows religious institutions have a particular interest and a knack for SRI. Different forms of SRI have existed for a long time. Investor refusals to invest in tobacco, arms, and alcohol are just some of the historical examples. More recently, corporate greening and respect for the environment or sustainability are issues that have gained more attention. Investors have begun to realize the infl uence that they can wield on different organizations has led them to scrutinize both investment policies and investment vehicles and to use that infl uence to change or boycott, accordingly. Religious groups and investment vehicles are no longer foreigners to this turf. Why should smart CIOs be cognizant of this trend and the growing market and mind share it represents? There are two reasons: One has to do with investor appetites and conscience; the other has to do with capital markets themselves and how companies are being valued and rated. Where Is SRI Headed? In a word – upwards. The fi gure for Assets Under Management for SRI continues to rise. With strong growth in European and American markets and a sizeable market potential in Asia, projections from organizations like Robeco and Booz & Company are for 25 % annual growth and a 15 % share of all assets under management worldwide within the next 5 years. Whether or not, the market segmentation remains the same however may be another matter. Today, core SRI is one-third of broad SRI, the whole market being driven for the most part by institutional investors who hold v vi Foreword 92 % of the AUM for SRI. Bonds comprise 53 % of total SRI assets and equity just 33 % (fi gures for 2010). CIOs need to realize the size and dynamics of this market and the fact that a growing portion of the public and, most importantly, institutional investors are playing this game. The religious community globally is just one part of a much larger phenomenon. SRI Returns and Performance How does SRI compare with other investments? That’s a fair question. There is a temptation to consider SRI as an exercise in investor altruism, where perfor- mance is a secondary consideration and restriction in the investment universe leads to mediocre returns. Yet a recent study (by Leuven University) on the risk return of Belgian SRI funds and a 2011 study on French SRI funds (by Capelle-Blancard and Monjon) showed neither underperformance nor overperformance when compared to their non-SRI counterparts. Another study by Weber, Mansfeld, and Schirrmann in the USA showed that a selection of 151 SRI funds performed better than the MSCI World Index between 2002 and 2011. Their conclusion suggests, however, that in-depth analysis and manager skill is still the most important determinant of performance. If there is any issue, it is that there is no standard approach to integrating SRI into portfolio management. Meanwhile, SRI continues to demonstrate respectable returns and more. Executive-level access to capital markets, employee 401k plans, and increasingly a socially minded public are all demanding SRI. The trend will only continue which is why smart investors need to learn more. A Hedge Fund/SRI Standoff Pension funds, insurance companies, and high-net-worth individuals are all con- tri buting to the increasing demand for SRI. As this report demonstrates the religious community is also attracted. Hedge funds by comparison seem reticent. In Europe, for example, alternatives and hedge fund assets account for a modest 5.6 % of total SRI assets. Hedge fund managers have perhaps viewed SRI so far as an eccentric offshoot of alternative investments, while investors have not yet found the alignment they want between hedge funds and SRI. Their problem is not only with the nature of the sectors in which hedge funds invest. It is also with some hedge fund strategy practices like selling short, which restrict possibilities to engage management in the corporations or sectors concerned. Less engagement means less infl uence and in turn less chance for SRI to achieve its parallel objectives of returns and social impact. Foreword vii Opening the Floodgates SRI represents an increasingly important potential source of fresh capital for hedge funds and mutual funds. Conversely, if investors want to maximize their infl uence, hedge funds are a signifi cant lever they cannot ignore. Trading sectors and trading practices may both need adjustment for the two to work together well. The argument that short sales help SRI by reducing the stock price of companies that do not comply with social or environmental standards is shortsighted at best. SRI seeks to encourage compliant organizations, but not to deliberately damage the noncompliant. For instance, when the California Pension Fund withdrew from the Thai stock market in 2002, the Thai Stock Exchange created an SRI fund to protect the better employers from any negative impact. SRI has also shown itself to be buoyant in the recent global fi nancial woes, growing by 13 % in the USA between 2007 and 2011 compared to just 1 % for other professionally managed assets. SRI has the potential to provide hedge funds a useful diversifi cation of their portfolios and their investor base. In the same way that industrial corporations have often found that going green turns out to be advantageous not only environmentally but also economically, hedge funds may well fi nd that going “SRI” not only satisfi es investor demand for justice but brings direct fi nancial benefi ts as well. The academic, investor, and religious communities would all benefi t from a close reading of this report and the case studies, which are illustrative. Investors who comprehend this growing trend around “responsible investing” are no longer early adapters or social innovators. The market has caught up. As this report argues we need to gage where it is going over the coming decade. It is a mega-trend – too big to miss. Against this background the recent book of Prof. Ananda Das Gupta, entitled Business Ethics: Text and Cases from the Indian Perspectives , holds a clear posi- tion to discuss the issues pertaining to business ethics and SRI in the Indian context and cases and I think adds up signifi cantly to the body of knowledge. Research Professor, Yale University Theodore Roosevelt Malloch Pref ace The Prologue The Indian moral system has a metaphysical basis.