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Management Innovator Vol.9 No. 2 July- December 2016 ISSN 0974-6749 MANAGEMENT INNOVATOR -A peer reviewed research journal Published by Researcher’s Forum, Institute of Management in Kerala University of Kerala -695581 MANAGEMENT INNOVATOR ISSN 0974-6749 Vol. 9 No. 2 July 2016 Published on 1st January 2017 PEER REVIEWED RESEARCH JOURNAL Published by: Researcher’s Forum Institute of Management in Kerala University of Kerala Thiruvananthapuram- 695581 www.imk.ac.in MANAGEMENT INNOVATOR ISSN 0974-6749 Vol. 9 No. 2 July 2016 CONTENTS Editorial 1. Organized Retailing – A Study on Perception of Customers in 01 Thiruvananthapuram District Shijina A.S 2. Mentoring And Career Outcomes – A Study Among Select 05 Commercial Bank Employees In Kerala Ms. Roshan Therese Sebastian and Dr. Siby Zacharias 3. Key Factors Affecting Movie viewing in theatres by audience 11 G. Dhananjayan, Dr.R.Srinivasan & Dr. Srivasatava 4. Situating The Potential Of Local Entrepreneurship In 16 Responsible Tourism Initiatives Dr. Vysakh A S & Ms. Alphonsa Jospeh 5. Impact On Demonitisation Of Indian Bank Note 2016 and 21 Shift To Digital Banking Mr. Gregory Paul & Dr.K.S.Chandrasekar 6. Emerging trends in Human Resource Management- A sample survey 33 Ms. Neethu.S. Nair 7. A Study on Emerging Trends in Marketing, Ms. Nima Ravi 38 8. Emerging Opportunities In Backwater Tourism At Veli 43 Premkumar.U 9. A Study On The Role Of Multi-Skilling In Employee Engagement 49 Among The Employees Of ITI Limited Palakkad V.Smitha 10. General Co-Operative Marketing Societies In Economic and 54 Social Welfare – Opportunities And Challenges Sini Raj S 11. A comparative study on Corporate Social Responsibility Practices of 58 Malayala Manorama and Mathrubhumi Rakesh Kumar.S 12. The Tacit Dimension Of Intrapreneurship 64 Uma Sankar S.S & Dr. R. Jubi 13. Career Self Management Behaviours & Career Satisfaction: 69 A Study Among It Professionals In Kerala Jominy Joice J & Dr Siby Zacharias 14. Training for implementing Goods and Services Tax (GST) in India: 77 A Perspective B Anbuthambi & Dr N Chandrasekaran 15. Employee Performance, The Complementary Effect Of 84 Employer Strategy Hareendrakumar V R 16. Training Need Analysis for Government Departments-A critical evaluation 92 Mini B Nair & Dr.K.S.Chandrasekar 17. Social Media Recruitment, Priscilla Dhakal 102 18. Management Effectiveness In The Cost Of Cultivation Of 113 Paddy In Kerala Surya Robert & Dr.S. Jayadev 19. Future of our Indian Women Entrepreneurs – A Conceptual Framework 123 Dr. Shirly Elizebeth 20. Managing state level public sector enterprises in Kerala 132 Priya.R & Dr.Nataraja Iyer 21. Role of Bank Facilitators in Facilitating and Promoting Banking 136 Objectives in the Remote areas of the State of Meghalaya Mrs. K K Elizabeth 22. Waste Paper Management: An Indian Perspective Sharon.M 145 MANAGEMENT INNOVATOR Management Innovator is published Bi-Annual January and July every year. Rights reserved, Researchers’ Forum, Institute of Management in Kerala, University of Kerala, Kariavattom, Thiruvananthapuram – 695 581. Editorial Advisors: Dr.P.K.Radhakrishnan, Ph.D, Vice-Chancellor, University of Kerala. Dr.M.K.Ramachandran Nair, Former Vice-Chancellor, University of Kerala. Dr.ThankomArun, Reader in International Finance, Department of Information and Finance, University of Central Lancashire, United Kingdom. Prof.C.P.Rao, Prof. of Marketing, Director, Case Research and Teaching Unit, College of Business Administration, Kuwait University, Kuiwait. Dr.Rama Velamuri, Associate Professor, China Europe International Business School, (CEIBS) 699, Hongfeng Road, Pudong, Shanghai 2012061, China. Shri.M.Ayyappan, Former Chairman & Managing Director, HLL Lifecare Limited, Thiruvananthapuram. Dr.Udith.K.Jayasinghe – Head/ Department of Agribusiness Management,, Faculty of Agriculture and Plantation Management, Wayamba University of Sri Lanka, Makandura, Gonawila, (NWP) Sri Lanka. Dr.Cheril Crosswaith, Associate Professor of Management, Greensland University, Australia. Prof.Dr.M.Z.Mamun, Professor, Institute of Business Administr5ation, Dhaka University, Bengladesh. Prof.Dr.T.J.Kamalanabhan, Professor, Department of Management Studies, Indian Institute of Technology (IIT), Madras, Chennai 600 036, India. Prof.Dr.K.Ramachandran, Thomas Schmidheiny Chair Professor of Family Business and Wealth Management, Clinical Professor, Indian School of Business, Hyderabad, India. Dr.Tanmoy Datta, Professor & Director, School of Management, Tripura University. Chief Editor : Dr.K.S.Chandrasekar, Professor and Head, IMK, University of Kerala Managing Editor: Dr. S. Ambeeshmon, Assistant Professor, IMK, University of Kerala PANEL OF REFEREES Dr.J. Rajan, Dean, Faculty of Management studies, University of Kerala Dr.M.Sivaraman, Distinguished Professor, Centre for Management Development, Thycaud. Prof.R.Venkatapathy, Director, BSMED, Dean Faculty of Social Sciences, Bharathiar University, Coimbatore – 641 046. Prof.P.T.Ravindran, Department of Management Studies, Kannur University, Palayad Campus, Telicherry. Dr.M.Senthil, Professor in Management, Alagappa University, Karaikudy. Prof.P.T.Sreenivasan, Former Professor & Head, Department of Management Studies, Madras University, Chennai. Prof.Vedulla Shekhar, Dean Faculty of Management Studies, Osmania University, Hyderabad. Prof.Basheer Ahammed Khan, Dean School of Management, Pondicherry University, Pondicherry. Dr.S.Kevin, Former PVC, University of Kerala, Thiruvananthapuram. Dr.SitaNath Majumdar , Professor & Director, Department of Management Studies, Calcutta University. Dr.T.N.Sreedhara, Professor & Dean, Department of Business Administration, Mangalore University. Dr.B.Rajasekharan, Professor & Head, Department of Management, M S University, Thirunelveli. Dr.N.Panchanatham, former Professor & Head, Department of Business Administration, Annamalai University. Dr.K.Sreerenganadhan, Professor & Director, School of Management and Business Studies, M G University, Kottayam. Dr.Sanjay Bhayani, Professor & Head, Department of Business Administration, Saurashtra University, Rajkot. Dr.V.Chinnaiah, Professor, Department of Management Studies, Madurai Kamaraj University, Madurai. Dr.P.S.Tripathi, Professor, Faculty of Management Studies, Banaras Hindu University, Varanasi – 221005. Dr.S.M.Inamal Haque, Professor, Department of Commerce and Management, Aligarh Muslim University, Aligarh – 202 002. Dr.Sampath Kumar Swain, Department of Tourism Management, Pondicherry University, Pondicherry. Dr.T.Asokan, Professor & Head, Department of Management Studies, Kannur University. Dr.Santhosh P Thampi, Reader, School of Management and Business Studies, M G University, Kottayam. Shri.V.V.Vinod, Managing Director, Corporate Relations Private Limited, Thiruvananthapuram. Shri.Solomon Fernandez, Chief Engineer, Kerala Water Authority, Thiruvananthapuram. Shri.V.Rajagopal, Chief Executive Officer, Kerala Bureau of Industrial Promotion, Thiruvananthpuram. Editorial Indian business has been bolstered by the International markets with the renewed interest in the area of manufacturing. Services continue to hog limelights. However, the changes in the leadership of major countries with the inward focus is shifting self sustainability in all the economies. The trend of students migrating from one country to developed countries may continue but with the infrastructure and other amenities in place, this trend will slowly change. Indian management institutes are witnessing the inflow of students from other countries as well. With the new regulations in place, the grip on the quality of education may improve further. The articles in this edition are focused on the emerging areas of Marketing, Human Resources, Operations, Finance and the importance of Waste management. Each of the article is well researched, thought provoking and provides immense contribution to the body of knowledge. These articles will provide new directions in the field of research. The need for entrepreneurship and intrapreneurship is also discussed in detail. The contemporary research areas like demonitisation, e-goverenance, employee engagement etc.,. have been dealt in detail. I am sure you will find the journal worth in terms of academic and research outputs and I expect suggestions for improving the standards of this journal. Thanking you Dr.K.S.Chandrasekar Chief Editor AUTHOR GUIDELINES AND ETHICAL CONSIDERATIONS Management Innovator (ISSN 0974-6749) is a peer‐referred research journal published by Researchers’ Forum, Institute of Management in Kerala, University of Kerala and approved by University of Kerala. Management Innovator invites original papers from both academics andpractitioners on management and business based on theoretical or empirical researchfor its future issues.A double blind peer review process is followed for the screening of articles. Authorsare requested to make their paper submissions by sending a soft copy of the paper throughe-mail at [email protected] with a copy to [email protected]. The authors are advised to submit their papers based on the guidelines below: 1. Papers submitted for consideration for publication should be original and not published anywhere earlier. 2. Every paper must be accompanied by a cover page which should include title of the paper, name(s) of the author(s) and their affiliations, and the complete postal and email addresses and telephone numbers of the corresponding author. 3. The authors must follow the pattern-Introduction-Methodology-Results and Discussion-Conclusion- References-
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