Global Smartphone Shipments Market Share 2018Q1
29% 22% Others samsung
15% LG 3% Apple vivo 5% Oppo 7% 11% Xiaomi 8% Huawei
• Huawei includes Honor
Smartphone Market Summary
• Global smartphone shipments declined 3% annually reaching 360 million units in Q1 2018 • Top 10 smartphone brands contributed to around three fourth of the total smartphone market • Apple shipped 52.2 million iPhones during Q1 2018 up 3% as compared to the same quarter last year • Shipment for Xiaomi grew 109% YoY, making it one of the fastest growing smartphone brand • There is fierce competition in Asia smartphone market with little difference between the top 5 players, majorly dominated by Chinese brands • One in four smarphones shipped were Chinese • Chinese brands registered a growth of 4% YoY outside China, even as China smartphone market declined by 9% YoY in Q1 2018
Regional Smartphone Market Share Asia
Huawei 13% Xiaomi 13% Samsung 13% Oppo 13% Apple 12%
North America
Apple 38% Samsung 27% LG 14% ZTE 11% Lenovo 4%
Europe
Samsung 33% Apple 20% Huawei 15% Xiaomi 4% HMD 2%
LATAM
Samsung 37% Lenovo 12% Huawei 8% LG 7% Apple 4%
MEA
Samsung 28% Tecno 8% iTel 8% Huawei 8% Apple 4%
• Alcatel includes Blackberry & TCL • Huawei includes Honor • ZTE includes Nubia • Nokia is brand licensed by Nokia HMD Global • Lenovo includes Motorola
Global Handset Shipments Market Share 2018Q1
43% Others samsung 17%
Apple 11%
5% iTel Huawei 8% 5% HMD 5% Oppo Xiaomi 6%
• Huawei includes Honor • Handsets includes Smartphones & Feature Phones
Mobile Phone Market Summary
• Global mobile handset shipments grew 6% YoY reaching 496 million units in Q1 2018 • Europe witnessed the highest YoY decline at 10% in overall handset market • Middle East Africa was the fastest growing region with 17% YoY growth • Top five OEMs contributed to almost half of the global mobile handset market shipments • Samsung handset shipment declined 8% YoY, however shipment in Q1 remained flat as compared to the previous quarter i.e Q42017
Regional Handsets Market Share
Asia
Samsung 11% Huawei 9% Xiaomi 9% Oppo 9% Apple 9%
North America
Apple 37% Samsung 26% LG 15% ZTE 11% Lenovo 4%
Europe
Samsung 30% Apple 17% Huawei 13% HMD 6% Xiaomi 3%
LATAM
Samsung 33% Lenovo 11% Huawei 7% LG 7% Apple 4%
MEA
iTel 17% Samsung 16% Tecno 13% HMD 8% Huawei 4%
• Lenovo includes Motorola • Alcatel includes Blackberry & TCL • Huawei includes Honor • ZTE includes Nubia • Nokia is brand licensed by Nokia HMD Global
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