Global Shipments Market Share 2018Q1

29% 22% Others

15% LG 3% Apple vivo 5% 7% 11% 8%

• Huawei includes

Smartphone Market Summary

• Global smartphone shipments declined 3% annually reaching 360 million units in Q1 2018 • Top 10 smartphone brands contributed to around three fourth of the total smartphone market • Apple shipped 52.2 million during Q1 2018 up 3% as compared to the same quarter last year • Shipment for Xiaomi grew 109% YoY, making it one of the fastest growing smartphone brand • There is fierce competition in Asia smartphone market with little difference between the top 5 players, majorly dominated by Chinese brands • One in four smarphones shipped were Chinese • Chinese brands registered a growth of 4% YoY outside , even as China smartphone market declined by 9% YoY in Q1 2018

Regional Smartphone Market Share Asia

Huawei 13% Xiaomi 13% Samsung 13% Oppo 13% Apple 12%

North America

Apple 38% Samsung 27% LG 14% ZTE 11% 4%

Europe

Samsung 33% Apple 20% Huawei 15% Xiaomi 4% HMD 2%

LATAM

Samsung 37% Lenovo 12% Huawei 8% LG 7% Apple 4%

MEA

Samsung 28% Tecno 8% iTel 8% Huawei 8% Apple 4%

• Alcatel includes Blackberry & TCL • Huawei includes Honor • ZTE includes Nubia • is brand licensed by Nokia HMD Global • Lenovo includes

Global Handset Shipments Market Share 2018Q1

43% Others samsung 17%

Apple 11%

5% iTel Huawei 8% 5% HMD 5% Oppo Xiaomi 6%

• Huawei includes Honor • Handsets includes & Feature Phones

Mobile Phone Market Summary

• Global mobile handset shipments grew 6% YoY reaching 496 million units in Q1 2018 • Europe witnessed the highest YoY decline at 10% in overall handset market • Middle East Africa was the fastest growing region with 17% YoY growth • Top five OEMs contributed to almost half of the global mobile handset market shipments • Samsung handset shipment declined 8% YoY, however shipment in Q1 remained flat as compared to the previous quarter i.e Q42017

Regional Handsets Market Share

Asia

Samsung 11% Huawei 9% Xiaomi 9% Oppo 9% Apple 9%

North America

Apple 37% Samsung 26% LG 15% ZTE 11% Lenovo 4%

Europe

Samsung 30% Apple 17% Huawei 13% HMD 6% Xiaomi 3%

LATAM

Samsung 33% Lenovo 11% Huawei 7% LG 7% Apple 4%

MEA

iTel 17% Samsung 16% Tecno 13% HMD 8% Huawei 4%

• Lenovo includes Motorola • Alcatel includes Blackberry & TCL • Huawei includes Honor • ZTE includes Nubia • Nokia is brand licensed by Nokia HMD Global

This report should be read to conjunction with Market Monitor reports available on our Research portal (requires subscription). Follow us on Twitter@Counterpoint TR