DOCSLIB.ORG

Canford.Co.Uk

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Canford.Co.Uk canford.co.uk SIXTH EDITION A Canford Production CBP005024 UK Touring and Live Events – The state of the nation… Gravity Media innovate with custom solutions from Canford The Canford business - Something very important happened to Canford in December 2019... BAFTA nominated Composer Richard Jacques upgrades studio and reflects on twenty years as Canford client NEW REDEFINING POWER DISTRIBUTION SOLUTIONS • THEATRE • LIVE EVENTS • TOURING • BROADCAST • • Space saving 1U compact designs • Wide selection of locking connector options • Overcurrent protection • High-contrast power status indicators • Upgraded 16A & 32A 2U C-Series • All-new E621 & E622 Floor Boxes for on-stage applications CONTACT OUR SALES TEAM FOR MORE INFORMATION UK sales t: +44 (0)191 4181122 e: [email protected] Int sales t: +44 (0)191 4181133 e: [email protected] www.canford.co.uk/EMO 2 | Source Material by Canford Call UK sales on +44(0)191 418 1122 or email [email protected] CONTENTS 2 EMO 18 Why buy Canford 28 Major Projects. Why system Redefining power distribution Brand Products? integrators are turning to solutions. We at Canford have always strived Canford not to be just another distributor, It would be fair to say that major our ethos has always been to offer installation projects are not for the 5 Introduction the most comprehensive range of faint of heart. Hello and welcome to the sixth products and solutions... edition of Source Material. 31 B-Tech AV Mounts Professional AudioVisual mounting 5 Canford 12G 4K microMUSA 19 Level-limited headphones and solutions. headsets 6 The Canford business 32 Choristers of Canterbury sing Something very important happened 20 #WE MAKE EVENTS Canford’s praises to Canford in December 2019... – Don’t let events go dark. Customer review: “I am delighted to say that I have been a consistently satisfied customer of Canford Audio 8 SALZBRENNER media installs 21 Canford responds to customer for more than 30 years.” Canford microMUSA patch trends with website update panels at Deutsche Oper The new mobile friendly website. 33 Need Cable? am Rhein Düsseldorf and Rapid response standard and custom Festspielhaus Baden-Baden cable assemblies. - one of the largest classical 22 Essential back to work products music venues in Europe Where possible we would like SALZBRENNER media - Turnkey to support our clients. To that Systems and Project Solutions on end, we have collated a range of a Global Scale. products which may prove essential as customers fight to ensure the safety of staff members, protect 10 Television Mobiles install 12G 4K visitors and keep businesses open. microMUSA from Canford 24 UK Touring and Live Events No Dispute Interview Recording 11 - The state of the nation 34 Audio networking has never NEAL Interview Recorders. How things have changed within been easier or more affordable a relatively short period of time Transitioning to a networked audio and who could have foreseen the environment does not mean you Gravity Media innovate with challenges that would be facing us all 12 have to abandon high-quality kit. custom solutions from Canford in 2020? Re-imagine audio projects and upgrade legacy equipment with Canford Dante Interfaces. 13 Sony DWX UNCHAINED 26 König & Meyer Hygiene Support Stands Protect your customers, employees 35 Voice Technologies 14 Noise UP and visitors. Plug & Play with Smartphones: It is accepted that prolonged Interview Kit VT506MOBILE. exposure to loud noise can cause hearing damage, but noise does not have to be within the ranges 27 K&M monitor stand 26754 35 Rip-Tie that will cause hearing damage to The Best Solution for Cable Chaos. be a problem. Call International sales on +44(0)191 418 1133 or email [email protected] Source Material by Canford | 3 36 Maximising Engineer’s Safety 44 BAFTA nominated Composer 52 The expectation of wireless and Signal Stability Richard Jacques upgrades studio With requirements and specifications Two of the most critical concerns of and reflects on twenty years as for wireless alternatives stinted an Outside Broadcast Unit Manager Canford client by the developing restrictions of are the safety of their team and the Multi-award winning, BAFTA and RF legislation and driven by the quality of their broadcast feeds. IVOR NOVELLO nominated projected growth of consumer composer for film, television and demands, the AV world looks video games Richard Jacques is quite to adopt more IT solutions. 37 LEN possibly best known for his critically Broadcast Video Solutions. acclaimed orchestral scores. 54 Glensound Remote Commentators Adlib TSL Audio Monitoring The Minferno is a smaller, more 37 46 compact version of Glensound’s Rent | Buy | Install Inferno commentary unit. This is a great pedigree as the Inferno is the world’s most popular Dante 38 Canford: A global Broadcast 47 Cost-Effective Tools for a Unique commentary unit. and Pro AV solutions provider Production Environment Did you know that Canford has In fast-paced production been exporting worldwide for over environments, it is essential that 56 Glensound Minferno – Be in 40 years and has offices in France broadcasters have reliable, flexible Control and Dubai? tools that fit seamlessly into their operations and offer ease of use and familiarity as personnel shift 57 Canford expands rapid fibre 41 Tecpro by Canford and move between productions. termination service in response Reliable Wired Intercom. to strong demand Further investment would see Canford quickly expand its fibre 48 Acoustic Design of a department in order to stay Broadcast studio ahead of demand, and maintain When designing a broadcast studio, its promise of a ‘short lead-time’ good acoustics play a key role not fibre termination service. simply in creating quality content, but forming a reliable and efficient work environment. 59 Germ-free mics – a necessity in these times Even in the best of times, it is a good 49 Artnovation: Passion for acoustics idea to keep your microphones Customise Your Design clean and germ free – it’s just good practice. In these days of COVID-19, it is imperative. 41 Green Go Revolution. Scalable. Intercom. 50 Designing for the customer 60 Listen to the Voice Inside When it comes to new products we Your Head often take inspiration from customers Bubblebee sidekick 2 IFB in-ear 42 Green-Go Remote comms who approach us looking for a monitor. What sets Green-GO intercom solution to a problem that they have. apart from other intercom brands Carbon Fibre Poles is its modular approach to digital 61 networked communications. 51 Canford Mains Distribution Units Panamic boom poles and distance poles. 4 | Source Material by Canford Call UK sales on +44(0)191 418 1122 or email [email protected] INTRODUCTION Source Material 2020/21 By Stephen Gallagher, Canford Marketing Manager Hello and welcome to the sixth edition of Source Material. Each year I look forward to writing a short introduction I wrote that, I never imagined that the very same team piece for the magazine, which goes out annually to would be pulling together to deliver a near ‘business approximately 20,000 of our clients. as usual’ service across all departments during a global pandemic and national lockdown. It is usually an incredibly proud and positive time in which I’d reflect on the year gone by, and consider what I might While it is my photograph at the top of this page, say about the year ahead. It isn’t quite so easy this year! Source Material is very definitely a team effort. As is our I find it impossible not to mention Coronavirus, and commitment to our clients. acknowledge the huge impact it has had on every one of us. On behalf of all of us here at Canford, please accept this Last year I wrote about the immense number of years heartfelt thank you for your support during 2020 and you our experienced team had clocked up, and the benefit all can rest assured we’ll be there to support you and your of that collective knowledge offers to our clients. When business through 2021 and beyond. AVAILABLE NOW Canford 12G 4K microMUSA Smaller, lighter &12G performance • Reduced weight and space-saving 1U design • 24, 32 and unique high-density 48-way configurations • Performance exceeds SMPTE ST 2082-1 • Suitable for composite and component video, 270 Mb/s SDI, uncompressed 1080i or 1080p HD-SDI video and 4K UHD (2160P60) video up to 12GHz • Manufactured by Canford, 12G technology by Coax Connectors Ltd EXCLUSIVELY AVAILABLE FROM CANFORD FOR MORE INFORMATION VISIT www.canford.co.uk Call International sales on +44(0)191 418 1133 or email [email protected] Source Material by Canford | 5 The Canford business Something very important happened to Canford in December 2019. It became employee-owned, thus ensuring full continuity of service, policy and ethics. By Iain Elliott CEO, brainer” in terms of achieving continuity Masses of extremely relevant knowledge Founder and Owner in the business. of the business sector we operate in, as Canford has been well as manufacturing, which now forms So, in December, Canford Group privately owned since I a substantial part of our business. started the business in Ltd was sold to the newly formed 1976, but the shareholders have aged Canford Employee Ownership Trust. No new management is coming into gently and must now prepare the The board of trustees currently includes the company; we have all the talent we business for developing new leadership two members of staff, whose remit need! It’s been calculated recently that over the next few years. However, I is to represent all their colleagues. we have nearly 2000 “person-years” couldn’t bear the thought of selling to Canford is now owned by and will run experience within the team, which helps another company, who probably would for the benefit of current and future give the quality of service and depth of not maintain our company culture and staff members.
Load more

Recommended publications
  • ※ 본 기사는 Cmp Media Llc와의 라이선스 계약에 의해 국문으로 제공됩니다
    ※ 본 기사는 CMP MEDIA LLC와의 라이선스 계약에 의해 국문으로 제공됩니다 게임 음악의 과거와 현재 그리고 미래 (Staying In Tune: Richard Jacques On Game Music's Past, Present, And Future) 브랜든 쉐필드(Brandon Sheffield) 가마수트라 등록일(2008. 6. 16) http://www.gamasutra.com/view/feature/3695/staying_in_tune_richard_jacques_.php 본문 텍스트 리처드 재키스(Richard Jacques)는 세가 마니아들 사이에서는 전설적인 인물로서 세가 유럽에서 일하던 시절 ‘Sonic R’, ‘Metropolis Street Racer’ 등의 게임에서 음악을 담당했으며 ‘Jet Set Radio’ 등 고전 세가 게임 타이틀에서 작업을 지원한 적이 있다. 세가를 떠나 프리랜서로 일해오면서 ‘The Club’ 과 같은 프로젝트, ‘Mass Effect’, ‘Sega Superstars Tennis’ 작업 등 과거와 현재가 잘 조화된 그의 음악 활동은 오늘날까지 이어지고 있다. 이번 인터뷰에서 리처드 재키스는 아이코닉 음악(역주:iconic music: 음향적 특성을 활용해 특정 이미지를 묘사하는 음악)의 부활과 역동적인 사운드트랙의 중요성, 작곡자 주도의 게임 디자인 개념에 대한 자신의 견해를 밝히면서, 수년 동안 팬들 사이에서 논란을 빚어 온 고전 세가 프로젝트에 관하여 솔직한 의견을 털어놓았다. 최근 근황은? 리처드 잭스: 지난 해는 무척 바쁘게 보낸 한 해였다. ‘Mass Effect’ 작업을 하고 있었는데 이에 주력하면서 한편으로는 ‘The Club and Conflict: Denied Ops’의 작업도 했었다. ‘Sega Superstars Tennis’의 작업도 진행해왔는데, 팬들이 좋아할만한 매우 멋진 게임이다. 지금은 ‘Highlander’ 작업을 진행 중인데 완성되려면 3-4 주 정도 더 걸릴 것이다. 1 세가 게임을 하고 있는데 다시 돌아 온 것인가? RJ: 그렇다. 나는 세가의 열혈 팬이다. 그들과 8 년간 일했다. 세가의 게임이 좋고 이들의 모습, 느낌이 좋다. 이 게임에서 그들이 가진 엄청난 캐릭터와 IP 를 총동원했고 ‘Vurtua Tennis 3’ 엔진으로 이들을 한데 합쳤는데, 영국의 스모 디지털(Sumo Digital )에서 이번 작업을 담당했다. 이번 게임은 세가의 모든 것이 등장하는 버라이어티 쇼와 같은 것이다.
    [Show full text]
  • Game on 2.0 Tourgame Report on & Game on 2.0 Tour Pack
    Game On 2.0 GameTour Report On & Game On 2.0 Tour Pack Game On & Game On 2.0 Tour Pack 1 Contents 1 Introduction 2 Early Games & Arcade Games 3 Home Consoles & PC for Games 4 Games Genres 5 Making & Marketing of Games 6 World Games 7 Characters 8 Children’s Games 9 Sound 10 Cinema 11 Multiplayer Games 12 Magazines 13 Future Technology 14 Highlights 15 Installation Shots 16 Sample Marketing Game On & Game On 2.0 Tour Pack 2 1 Introduction © Richard Kenworthy Game On is the ultimate exploration of the history, culture, Game On also features multiplayer games and an area future and potential of videogames. Game On transforms dedicated to kids and families also feature. the gallery space into a dynamic, experimental and interactive zone, thoroughly examining games from the design process and In addition to mapping a chronological overview of developments conceptual drawing through to the finished playable games. The in technology and design, the exhibition both compares and exhibition showcases the finest arcade machines, consoles and celebrates the cultural influence of games within North America, hand held games to have been produced, as well as the newest Europe, Japan, and the rest of the world. advancements in game design and technology. Visitors will be able to learn about early gaming from Space War, Computer The exhibition also gives you a rare opportunity to examine Space and Pong as well as have the opportunity to demo the games from the initial stage of concept design with artworks on latest 3D technology and gaming and the latest development in display from popular games such as Grand Theft Auto, Space virtual reality.
    [Show full text]
  • Richard Jacques
    RICHARD JACQUES AWARDS/NOMINATIONS GAME AUDIO NETWORK GUILD AWARD Lifetime Achievement Award MUSIC AND SOUND AWARDS (2012) JAMES BOND 007: Best Original Music BLOOD STONE HOLLYWOOD MUSIC IN MEDIA JAMES BOND 007: NOMINATION (2011) BLOOD STONE Best Original Score for Video Game IVOR NOVELLO AWARD (2011) JAMES BOND 007: Best Original Videogame Score, Nominee BLOOD STONE BRITISH ACADEMY OF FILM JAMES BOND 007: AND TELEVISION ARTS (BAFTA) BLOOD STONE VIDEO GAME AWARD (2011) Best Original Music, Nominee GOLD SPIRIT AWARD (2011) JAMES BOND 007: Best Score, Nominee BLOOD STONE INTERNATIONAL FILM MUSIC JAMES BOND 007: CRITICS ASSOCIATION AWARD (2011) BLOOD STONE Best Original Score for a Video Game Or Interactive Media, Nominee GOLD SPIRIT AWARD NOMINEE (2011) JAMES BOND 007: Best Videogame Score BLOOD STONE G.A.N.G AWARD (2011) JAMES BOND 007: Best Original Instrumental, Winner BLOOD STONE “Athens Harbour Chase” G.A.N.G AWARD (2011) JAMES BOND 007: Music of the Year, Nominee BLOOD STONE G.A.N.G AWARD (2011) JAMES BOND 007: Best Interactive Score, Nominee BLOOD STONE G.A.N.G AWARD (2011) ALICE IN WONDERLAND Best Original Vocal – Choral, Nominee “Alice’s Theme” DEVELOP INDUSTRY RICHARD JACQUES EXCELLENCE AWARDS (2011) STUDIOS Creative Outsourcing, Nominee The Gorfaine/Schwartz Agency, Inc. (818) 260-8500 1 RICHARD JACQUES DEVELOP INDUSTRY RICHARD JACQUES EXCELLENCE AWARDS (2010) STUDIOS Creative Outsourcing, Nominee DEVELOP INDUSTRY RICHARD JACQUES EXCELLENCE AWARDS (2009) STUDIOS Creative Outsourcing, Winner G.A.N.G AWARD (2009) RICHARD JACQUES Distinguished Service Award, Winner DEVELOP INDUSTRY RICHARD JACQUES EXCELLENCE AWARD (2008) STUDIOS Creative Outsourcing Award G.A.N.G.
    [Show full text]
  • DEVELOPMENTAL Vol.4, No.1
    SEGA TOPS HOLIDAY, YEARLY SALES PROJECTIONS SEGA SATURN INSTALLED BASE REACHES 1.6 MILLION IN U.S., 7 MILLION WORLDWIDE REDWOOD CITY, Calif., January 13, 1997 — Sega® of America today announced that sales of its Sega Saturn™ videogame console exceeded the company’s 1996 projections delivering an installed base of 1.6 million in North America. Worldwide Sega Saturn sales to date total more than seven million units. Sega Saturn game sales jumped 175 percent compared to 1995, totaling 5.5 million units of first- and third-party software sold in 1996 in North America. “Strong titles and good value drove sales beyond our expectations this year, especially during the holidays, when retailers were reporting that Sega Saturn sales surpassed the competition by as much as 2-to-1,” said Shoichiro Irimajiri, chairman and CEO, Sega of America. Sega sold 1.3 million Sega Saturn systems to retail in 1996, with 1.2 million selling through to consumers. Combined with the 400,000 systems sold through in 1995, the total installed base reached 1.6 million. The North American Sega Saturn installed base is expected to reach at least 1.7 million by the end of the company’s fiscal year, March 31, 1997. Sega’s “three pack” promotion helped boost sales in December alone to more than 500,000 Sega Saturn units, up 300 percent over November sales. Under the promotion, consumers received three free arcade translation games (“Virtua Fighter™ 2”, “Daytona USA™” and “Virtua Cop™”) with the purchase of a Sega Saturn. The “three free” promotion is one of the most successful consumer initiatives for increasing hardware sales volume in Sega’s history”, said Ted Hoff, executive vice president of sales and marketing, Sega of America.
    [Show full text]
  • HEAR the MUSIC, PLAY the GAME Music and Game Design: Interplays and Perspectives Edited by H
    ISSN 2280-7705 The Italian Journal www.gamejournal.it Associazione Culturale LUDICA of Game Studies Games as Art, Media, Entertainment Issue 06, 2017 – volume 1 JOURNAL (PEER-REVIEWED) HEAR THE MUSIC, PLAY THE GAME Music and Game Design: Interplays and Perspectives Edited by H. C. Rietveld & M. B. Carbone Extase (ERE Informatique, 1991) – Graphics by Michel Rho. GAME JOURNAL – Peer-Reviewed Section Issue 06 – 2017 GAME Journal Games as Art, Media, Entertainment G|A|M|E is an international, peer-reviewed, free access games studies journal. G|A|M|E publishes one monographic issue per year A PROJECT BY SUPERVISING EDITORS Associazione Culturale LUDICA Antioco Floris (Università di Cagliari), Roy Menarini (Università di Bologna), Peppino Ortoleva (Università di Torino), Reggio Calabria IT & London UK Leonardo Quaresima (Università di Udine). HQ: Via Vittorio Veneto 33 89123 Reggio Calabria, Italy Offices: 52 Kelly Avenue, EDITORS London SE15 5LH, UK Marco Benoît Carbone (University College London), Giovanni Caruso (Università di Udine), Riccardo Fassone (Università di Torino), Gabriele Ferri (Amsterdam University of Applied Sciences), Ivan Girina (Brunel University In association with filmforumfestival.it London), Federico Giordano (Università Telematica San Raffaele, Roma), Ilaria Mariani (Politecnico di Milano), Valentina Paggiarin (Hive Division), Paolo Ruffino (University of Lincoln), Mauro Salvador (Università di Modena e Reggio Emilia), Marco Teti (Università eCampus). WITH THE PATRONAGE OF Università di Cagliari ASSOCIATED EDITORS Dipartimento di Storia, Beni Culturali e Territorio Stefano Baschiera (Queen’s University, Belfast), Stefano Gualeni (University of Malta). PARTNERS ADVISORY BOARD Espen Aarseth (IT University of Copenaghen), Matteo Bittanti (IULM Milano), Jay David Bolter (Georgia Institute of Technology), Gordon C.
    [Show full text]
  • Official Sega Saturn Magazine Issue 25
    THE F F I C GA SATURN MAGAZI j^k KB ' SEG , ^H ^^.^^41 ISSUE 25 £2.75 IUtw NOVEMBER 1997 l l /HEW \ ( GAMES! \ FULL-ONTOKYO \ REPORT!/ MIND! WORLDWIDE lttlM&1MXWlM.1IIM;fi A TOURING CAR, THE LOST WORLD, LOBOTOMY: INTERVIEWED! J 8, STREET TIGHTER COLLECTION... AND MORE! WORLD CHAMPIONS Big Bloke. Big Game. £39.99" "INCREDIBLY PLAYABLE, THOROUGHLY ENJOYABLE, PiLomiiBinSy AND A SUPERB SPORTS SIMULATION" THE OFFICIAL SEGA SATURN MAGAZINE of the backs, and the aggressi jgby gar THE BEST SELLING RUGBY GAME* ' i V SEGA SATURN MAGAZINE25 CONTENTS COVER STORY aaaaaaaaaaaaaaaaaaaaaaaaaai SHOWCASES EDITOR IU Editor Richard Laadbattai 66 SONIC R 40 QUAKE Deputy EditorMattYao Company Art Editor Dan Kalaall Travellers Tales and the Sonic Team have performed miracles Lobotomy, Lobotomy, Lobotomy. They succeed Art Editor Inn McZvoy with this game - as we discover this month! Sonic R's sheer where others fail in bringing the most techni- Deputy Art Editor HiekFatuun graphical brilliance is matched with Sonic Team gameplay cally complex over to the lowly Staff Writers Lee Nnttti. Gary Catlack PC game design making for an unstoppable racing juggernaut! Saturn. Quake is looking seriously cool, so in preparation for next month's review we bring Contri butor "Manual" Danlal lavou Japanese Editor Warren Hanod you a full-on look at how the game is shaping Cover Arl Sonic R by tha Sonic Taam! up to date. Prepare for an unbelievable screenshot overload! ADVERTISING Commercial Director Sandia McClaan Software Manager Chili Pcicia Agency Sales Manager Paul Lanaaiotti no mm Agency Sales Executive Gaunt Dick Mail Order Sales JntUn Wakiman Advertising Assistant Annabel Gnu Ad Production Manager Emnu Minfoid Ad Production Executive Mataska Gaoiga Product Manager KlntLn Rltcbina Marketing Eiecutiue ZoaWnamiby Editorial Assistant Michdla d* Stun Eacilities Manager RobntMcBrida COMING SOON fill! BOSSES 16 STEEP SLOPE SLIDERS SEGA TOURING CAR Publisher Andy McVitUi 54 SEGA TOURING CAR CHAMPIONSHIP Eiecutive Publishing Director Sank la&ei Forget Zap! Snowboarding Trix.
    [Show full text]
  • Richard Jacques
    RICHARD JACQUES AWARDS/NOMINATIONS MUSIC AND SOUND AWARDS (2012) JAMES BOND 007: Best Original Music BLOOD STONE HOLLYWOOD MUSIC IN MEDIA JAMES BOND 007: NOMINATION (2011) BLOOD STONE Best Original Score for Video Game IVOR NOVELLO AWARD (2011) JAMES BOND 007: Best Original Videogame Score , Nominee BLOOD STONE BRITISH ACADEMY OF FILM JAMES BOND 007: AND TELEVISION ARTS (BAFTA) BLOOD STONE VIDEO GAME AWARD (2011) Best Original Music, Nominee GOLD SPIRIT AWARD (2011) JAMES BOND 007: Best Score , Nominee BLOOD STONE INTERNATIONAL FILM MUSIC JAMES BOND 007: CRITICS ASSOCIATION AWARD (2011) BLOOD STONE Best Original Score for a Video Game Or Interactive Media, Nominee GOLD SPIRIT AWARD NOMINEE (2011) JAMES BOND 007: Best Videogame Score BLOOD STONE G.A.N.G AWARD (2011) JAMES BOND 007: Best Original Instrumental , Winner BLOOD STONE “Athens Harbour Chase” G.A.N.G AWARD (2011) JAMES BOND 007: Music of the Year , Nominee BLOOD STONE G.A.N.G AWARD (2011) JAMES BOND 007: Best Interactive Score , Nominee BLOOD STONE G.A.N.G AWARD (2011) ALICE IN WONDERLAND Best Original Vocal – Choral , Nominee “Alice’s Theme” DEVELOP INDUSTRY RICHARD JACQUES EXCELLENCE AWARDS (2011) STUDIOS Creative Outsourcing , Nominee The Gorfaine/Schwartz Agency, Inc. (818) 260-8500 1 RICHARD JACQUES DEVELOP INDUSTRY RICHARD JACQUES EXCELLENCE AWARDS (2010) STUDIOS Creative Outsourcing, Nominee DEVELOP INDUSTRY RICHARD JACQUES EXCELLENCE AWARDS (2009) STUDIOS Creative Outsourcing, Winner G.A.N.G AWARD (2009) RICHARD JACQUES Distinguished Service Award , Winner DEVELOP INDUSTRY RICHARD JACQUES EXCELLENCE AWARD (2008) STUDIOS Creative Outsourcing Award G.A.N.G. AWARD (2008) YOU’RE IN THE MOVIES Best Original Instrumental , Nominee “Oscar Night” ELAN AWARD (2008) MASS EFFECT Best Original Score, Nominee G.A.N.G.
    [Show full text]
  • The Great Console War of the 16 Bit Era, Sega Vs. Nintendo „Aggressive Marketing“
    The Great Console War of the 16 bit Era, Sega vs. Nintendo „Aggressive Marketing“ Michael Thomas Kumpmann Table of Contents 1. The Company Sega 2 1.1 Sega Company History 2 1.2 Product 2 1.3 Manufacturing 3 1.4 Portfoliot 3 2. The Market 4 2.1 Competition 4 2.2 Market Disadvantages 4 3. Company Structure 6 3.1 International Dependances 6 4. Advertising 8 4.1 Testimonials 8 4.2. Sonic the Hedgehog as a Symbol of Speed 8 4.3 Agressive Marketing 9 5. Conclusion 11 1The Company Sega 1.1 Sega Company History Sega is a japanese video game manufacturer which was created through the fusion of the companies "Service Games Company" and "Rosen Enterprises Ltd." in 1965 . The first of the 2 companies was founded by american enterpreneurs Raymond Lemaire and Richard Steward under the name "Service Games Company." in 1951. The original purpose of the company was to import and sell american amusement machines like jukeboxes and slot machines to american military bases in japan. The other company was founded by David Rosen to sell mechanical photo booths to japanese supermarkets. (After the war, because of the law, there was a huge need for passport photos and these photo booths were the most easy way to fulfill the demand.) After the merger, it was decided to abbreviate the word "Service Games" to "Sega". In 1969, Sega was bought by Gulf and Western (who also owned movie studios like paramount). They turned Sega into a manufacturer of arcade games and this brought a drastic increase in revenues.
    [Show full text]