Editorial: on Peace of Mind

TM TM Pharmaceutical TM TM Pharmaceutical Trade Marks GrGroup Oct 2011 TM TM

Editorial: on peace of mind ... Back to school here in the Northern and more tales are being told where the converse is now true. hemisphere is often associated with Therefore, one should certainly not abuse their intake but when runny noses and snuffly coughs but for appropriate and where use is targeted correctly, there is no our household it all came rather more price for that peace of mind where, after a couple of days' quickly than expected as my son came treatment, one's child is back on his or her feet again. Indeed, it home from school running a temperature almost seems obscene for those of us in the developed world to and with a sore throat on day three. A take the moral high ground that it is better for their immune trip to the local GP later that afternoon, system to cope on its own compared to those parents who over an hour's wait in the waiting room anguished only two generations previously and those who in less with a snoring, very hot six-year-old on my knees, a 15-minute fortunate situations still face that anguish today. consultation and a prescription for antibiotics was all it took (plus a quick trip to the chemist in the village) to settle the Meanwhile of course, vast amounts of ‘getting well again’ matter. television have been consumed and zombie status has set in, but that is another story! The following day it struck me how different that scenario would have been only 60 years ago. Back then, parents did not have This Autumn e-edition of LL&P is a shortened one but I trust that the inner certitude that the doctor would diagnose, prescribe you will enjoy reading it all the same and look forward to seeing and cure their child with a miracle medicine that we enjoy today. many of you in Prague in less than a month for another excellent Of course, everyone now knows that ‘antibiotics are not conference. automatic’. In the early years of wide commercialisation in the western world, new antibiotics were developed faster than the Vanessa bacteria could develop resistance to them. Unfortunately, more

Members News New members Munchen-Haar, Germany ([email protected]) Alicante, Spain. He can be contacted at [email protected]. We are delighted to welcome the Bassam Ibrahim of Buchanan Ingersoll & following new members to the Group: Rooney PC, Alexandria, Virginia, USA Paola Ruggiero has left Studio Legale Bird Florence Tordoir of Nederlandsch ([email protected]) & Bird to join Barzano & Zanardo Milano S.p.A. in Milan, Italy. Her new e-mail address Octrooibureau, The Hague, The John Breen of InterbrandHealth, New is [email protected]. Netherlands ([email protected]) York, NY, USA Ivana Toningerova of Korejzova & Co., ([email protected]) Lovisa Jonsdottir has left Arnason Faktor and is now with Tego IP Consulting in Prague, Czech Republic Kivanc Ok of Grup Ofis Patents & Reykjavik, Iceland. She can be contacted at ([email protected]) Trademarks Agency Ltd., Ankara, Turkey [email protected]. Vikrant Rana of S.S. Rana & Co., New ([email protected]) Espen Clausen has left Tandbergs and has Delhi, India ([email protected]) Jo-Ann See of Amica Law LLC, Singapore, joined Acapo AS in Oslo. His new e-mail Singapore ([email protected]) Emily Ellis of Ellis Terry, Wellington, New address is [email protected]. Zealand ([email protected]) Dana Bentata of Bentata Abogados, Rajita Sharma has left Edwards Angell Caracas, Venezuela ([email protected]) Tuba Tuncer of C&T Intellectual Property Palmer & Dodge to join Stephens Innocent Trademark Patent Consultancy and FT Ltd., Theodore Davis Jr. and Olivia Baratta Finer LLP in London, UK. Her new e-mail Ankara, Turkey ([email protected]) both of Kilpatrick Townsend & Stockton address is [email protected]. Myrtha Hurtado Rivas of Novartis LLP, Atlanta, Georgia, USA Please remember to let us know of any Pharma AG, Basel, Switzerland ([email protected]) ([email protected]) changes to your contact details. You can ([email protected]) notify me either via the PTMG website Ulrika Carlsson of Groth & Co., Moves and mergers www.ptmg.org or directly to Stockholm, Sweden James Thomas has left Troutman Sanders [email protected] or by writing to me at ([email protected]) and established his own firm: Thomas Tillingbourne House, 115 Gregories Road, Beaconsfield, Bucks, HP9 1HZ Firas Qumsieh of NJQ Associates, Trademark and Copyright Legal Services, in Amman, Jordan ([email protected]) Durham, North Carolina, USA. His new Lesley Edwards contact address is [email protected]. Kirsten Peter of IPAN Intellectual PTMG Secretary Property Associates Network GmbH, Michael Hawkins has left Hogan Lovells and has joined Noerr Alicante IP, SL in International Update

Bahrain: law on protection of explicitly address Customs' authority under the mark HILLTONE has been given trade names to detain counterfeit goods found in protection by the Supreme Court to run Zeina Salameh and Joanna Matar, Saba & transit between non-Member States. its operations without interference from the famous hotel chain, Hilton Co. IP, Beirut ● Importers will be given three days' International Corp. In support of its case notice of Customs' intention to A draft law on the protection of trade the Hilltone showed that it had run the detain potentially infringing goods, in names is currently under discussion by hotel since 1973. It had obtained advance of the brand owner being the Bahraini Parliament. We list below copyright registration of artistic work notified. The infringer will therefore the main features of this law: 'HOTEL HILLTONE with rock device', in be tipped off before the brand owner August 1978. Further they had also ● The new trade name shall not be is even aware that there is a registered 'HILLTONE HOTEL and logo' as a similar to a well-known trade name problem. nor to any other registered name. trade mark in 1982. In 1984 the If these two changes are not made in the partnership was converted into a private ● The new trade name shall not include further draft, the EU will be left limited company, Hilltone Private Ltd any political, military or religious vulnerable to abuse by counterfeiters. Company, and thereafter changed to content. Hilltone Hotel Ltd. Finally, of particular interest to ● The new trade name shall not refer pharmaceutical companies is a specific In July 1995 Hilton issued a notice to any regional, Arab or international reference in the draft to the Doha objecting to use of the name HILLTONE for organisation. Declaration. This basically warns hotel services. Hilton also filed an ● The new use of the trade name shall Customs off interfering with the passage application for rectification/cancellation of not create any confusion with other of generic medicines between non- Hilltone's registration no. 396750, which names of company owners or Member States through the EU unless was dismissed by the Intellectual product distributors. there is a substantial risk of diversion on Property Appellate board. Hilton also to the EU market. opposed Hilltone's application under No. The Bahraini Trademark and Patent 496536 when it was published in 1992. Office has recently announced that only France: Trade Marks vs Generics: The opposition was dismissed, an appeal powers of attorney that are legalised up Act II filed by Hilton is pending. In response to to any Arab consulate will be accepted. Jean-Philippe Bresson and Franck Soutoul, Hilton's notice, Hilltone brought a This means that simply signed powers will Inlex, Paris groundless threats action and sought a no longer be admissible in support of declaration that Hilton should not In May 2011, the French Parliament trademark, patent and design applications. interfere in its use. proposed an amendment to current law European Union: New Customs with the aim of reforming the French Hilton argued prior adoption and use regulation health system. Draft Article L. 5121-10- since 1948, but was not able to establish Arty Rajendra, Rouse, London 03 of the Public Health Code was written use and reputation prior to Hilltone's with the intention of preventing use. Thus the court inferred that there The draft proposal to replace Customs intellectual property rights on the was neither bad faith in adoption nor any Regulation 1383/2003 is currently being appearance and texture of brand name instance of confusion. The Court thus reviewed by the European Parliament and drugs to be enforced over generics once issued a restraining order against Hilton Council, with the aim of producing a final the patent expires. which prevents them from issuing threats draft by the end of 2011. These designed to prohibit Hilltone using the The same article and provisions had proposed changes will be welcomed by HOTEL HILLTONE mark. most brand owners: already been blocked by the French Constitutional Council in 2009 because ● The simplified procedure, currently Macedonia: changes to law on they did not match the subject matter of civil procedure optional for Member States, will the then-law relating to the expenses of Source: Petosovic, Macedonia become mandatory. the social security system in France (as ● Parallel goods will be brought within reported in LL&P December 2009). The Macedonian Law on Civil Court the scope of the Customs Regulation Procedure has undergone certain Once again, the French Constitutional having previously been expressly changes, which became effective on 9 Council upheld on 4 August 2011 that excluded. While positive, this does September 2011. A few amendments these provisions were contrary to the beg the question whether Customs affect intellectual property right owners French Constitution and therefore could have the resources to cope with this potentially involved in civil court not be enacted because they do not bear additional burden. procedures in Macedonia. a sufficient link with the law in question. ● Customs will be able to dispose of One of the changes concerns the Trade mark monopolies in shapes and/or 'small consignments' of counterfeit or information that the plaintiff must provide colors of tablets are consequently pirated goods without reference to when filing the lawsuit. Before the preserved for the time being. But we fear the brand owner provided the amendments, the plaintiff had to provide that such a provision in favour of generics importer does not object to only the name, address and state of may well reappear again and may well be destruction. This should reduce the incorporation. Now that the amendments successful next time. burden on brand owners, but will have entered into force, the company also reduce their awareness of the India: Supreme Court allows use registration number or value added tax scale of the problem. of HILLTONE mark for hotel (VAT) identification number also needs to be supplied. However, to the dismay of most brand Madhur Chopra, Ranjan Narula owners: Associates The amended law also enables the parties in a lawsuit to present their own expert ● Despite strong support in the public A relatively small hotel in Mount Abu (a consultation, the proposal does not hill station in Indian Rajasthan state) run continued on the next page

2 evidence before the court. So far, only whether direct or indirect, and by any bearing the false trade description whilst the court was entitled to order expert means given, in respect of any goods or an individual may be fined up to evidence. The Ministry of Justice will parts of goods relating to any rights in RM10,000 per good or to imprisonment publish an official list of expert witnesses respect of trade mark registered under for a term not exceeding 3 years or to soon. the Trade Marks Act 1976. It is an both. For a second or subsequent offence for any person who applies a false offence, the fines are doubled. There is a change in the legal remedies as trade description to any goods subject to well. Up until now, there were no rights relating to a registered trade mark, Ukraine: Customs security for limitations for filing an appeal before the or who supplies or offers to supply, processing counterfeit goods Supreme Court of the Republic of exposes for supply or has in possession, reduced Macedonia. An appeal before the custody or control for supply any goods Source: Ukrainian parliament website, Supreme Court of the Republic of to which a false trade description is Petosovic, Macedonia Macedonia can now be filed only for applied. intellectual property cases where money The amendments to the 2007 decree claims exceed approximately EUR 16,000 The TDA no longer allows enforcement addressing the expenses and (USD 23,000). in respect of a common law or reimbursement of expenses related to unregistered trade mark, previously the activities of the Ukrainian customs Malaysia: The Trade Descriptions permissible, as a Trade Descriptions that contribute to the protection of Act 2011 Order (TDO) can now only be obtained intellectual property rights, issued by the Su Siew Ling, Tay & Partners, Kuala by a registered trade mark owner. The State Customs Service of Ukraine, Lumpur TDO also lasts for only a year and the entered into force on 21 July 2011. infringing mark or get-up must be The Trade Descriptions Act 2011 (TDA) According to the new provisions, the identified specifically. The TDO is has just been passed and gazetted on 18 security deposited by the right holders to relevant where the infringing mark is not August 2011, which repeals the old Trade cover all customs services needed to identical with the registered trade mark. Descriptions Act 1976. In the realm of process allegedly counterfeit goods, In the case of exact imitation or trade marks, the TDA is an important including the storage fees, has been counterfeit goods, there is now an piece of legislation as it provides for the reduced from EUR 5000 (USD 7100) to express presumption of law that the administrative enforcement of trade EUR 1000 (USD 1400). person is deemed to have applied, marks and criminal penalties for trade supplied or offered to supply goods The security may be deposited in mark infringement. The Act is enforced bearing a false trade description. Ukrainian or foreign currency and is to by the Ministry of Domestic Trade, be returned to the right holder in the Cooperatives and Consumerism. The penalties for a false trade description currency in which it was deposited. in relation to a trade mark have also The TDA expressly defines a 'trade been amended. A body corporate may be description’ to include an indication, fined up to RM15,000 for each good

Poland/Hungary: implications of unsuccessful merger of Polpharma & Gedeon Richter Kardina Marciniszyn, Kochanski, Warsaw

The judgment of the International Court disorders in the United States and in 2012 became unprofitable for the Polish of Arbitration of the International will start the production of company, or at least not as lucrative as at Chamber of Commerce issued in Paris on biotechnological preparations. the beginning of negotiations. 3 August 2011 is one of the most widely The story began in 2007 when Gedeon The International Court of Arbitration commentated on events in the Richter and Polpharma announced the awarded Gedeon Richter compensation pharmaceutical industry in Poland. planned merger of the companies for the for breach of contract for the amount of The judgment concerns a dispute between price of $1.4 billion paid to the Polish US$ 40 million. It is worth noting that the the Hungarian company Gedeon Richter company in shares issued by Gedeon Hungarian company repeatedly demanded and the biggest Polish generic company, Richter. If the merger of the two greater compensation than that granted in Polpharma, and the Dutch company companies had come into effect, it would accordance with the provisions of the Genefar controlling almost 100% of shares have created a company ranking 15th in contract in the event of Genefar's in Polpharma. Polpharma is a the world among pharmaceutical (Polpharma's) withdrawal from the pharmaceutical company in Poland companies and the biggest in Central transaction. Hence, it can not be excluded particularly and actively involved in the Europe. that Gedeon Richter will not appeal Eastern markets, including Russia, Ukraine against the judgement of the Court of In 2008 it became clear that the planned and Belarus, producing, among others, a Arbitration, despite having declared that merger would not take place because generic equivalent of VIAGRA called the judgement is satisfactory. As far as Polpharma withdrew from the transaction. MAXIGRA. Gedeon Richter is a company Polpharma is concerned, it is not yet The prevailing opinion is that the Polish with around a hundred years of tradition, known if the Polish company has decided company withdrew due to the declining and is known primarily for drugs used in to appeal against the unfavourable value of the shares of the Hungarian gynaecology and diseases of the judgement. company and the strengthening of the cardiovascular system, launching Polish currency against the US dollar, Nevertheless, it seems that the chances of approximately nine new drugs onto the which was the basis of the Polpharma successfully challenging the said judgement market per year. In 2014, the company valuation conducted for the purpose of of the Court of Arbitration before the plans to acquire US$1 billion worth of the the merger. These factors meant that, in common court of law are limited. drugs market for central nervous system the meantime, conditions for the merger

3 Consumerising wellness: where consumer products meet science Lisa Ritchie, Managing Associate, Simmons & Simmons LLP, London

‘We have to move from illness to wellness. Businesses will which are medical and scientific, must be have to invest in wellness. There is no choice. It's not objective and verifiable. Amongst its recent rulings, the ASA has held against philanthropy. It's enlightened self-interest.’ a claim that a red grape nutritional Shrinivas N. Shanbhag, Medical Adviser, Reliance Industries, India supplement can ‘banish stiff, aching joints in a week’ and a claim that a milk Traditional models of business in the life that it would invest $510 million over protein to add to drinks and foods sciences sector are changing: no longer the next decade into the creation of a would help ‘get the better of spots’. is there a pure division between stand-alone health science business to As food companies partner with well- consumer-oriented companies that sell tackle obesity and chronic disease. In a established and credible research general food and beverage products and self proclaimed move to ‘pioneer a institutes and pharmaceutical companies, pharmaceutical companies that have move between food and pharma’, the there will be an increasing corporate conventionally targeted hospitals and Swiss group hopes to capture a portion focus on translating science into revenue health professionals. Instead, in a world of the high margin non-prescription generating business through consumer where consumers are more informed health products market. This is a tactic food and beauty products. This will be about medicines and foods have become designed not only to capture a slice of driven by consumer demand, yet functional, there exists a ‘health space’ in the lucrative nutraceuticals market, but curtailed by increasing consumer access which life sciences companies are also to diversify against high-risk to information and vigilance about the competing in a previously unknown traditional drug development and the products that they buy. Demand will terrain and an increasingly regulated commercial impact of declining continue to escalate for natural and environment. prescription products pipelines. Former health-enhancing food and beauty Nestlé executive Steve Allen has told Modern consumers are more interested products. The challenge for life sciences the market to ‘look for more action in in preserving wellness than curing illness, companies is to promote specific, the hitherto sleepy medical foods which has created a huge (and defensible health and welfare claims for category’, suggesting that the rules of exponentially growing) “personal care” functional food and beauty products, the health game are changing. market for nutraceuticals and capitalising on consumer demand for nutricosmetics, that is, food and As the commercial landscape of the life health and wellness, while satisfying the cosmetics that are fortified with sciences sector changes, so too is the requirements of an evolving multi- functional nutrient supplements which regulatory regime within which it jurisdictional regulatory regime. aim to enhance nutrition, energy and operates. Regulatory agencies around beauty. This has been driven by the world are increasingly scrutinising sophisticated formulations, scientifically the health claims that are being made on credible claims, an ageing population and functional products. The European Food a trend towards natural and organic Safety Authority (EFSA) and the US PTMG products. The figures are startling: the Food and Drug Administration (FDA) nutraceuticals market has been forecast have tightened their rules to prevent 2012 Spring Conference to grow from $120 billion in 2007 to manufacturers from taking advantage of $176 billion in 2013, with new players health and functional claims without 19 and 20 March 2012 from emerging markets such as China clinical trials and scientific evidence to Brussels and Brazil. India and the Asia-Pacific are back them up. The regimes examine projected to see significant growth in both ‘health promotion’ and ‘disease For more details visit the the long term, spurred on by growing prevention’ claims on products and are website affluence and an increased awareness of already beginning to bite: late last year, a www.ptmg.org preventative medicine and self- US district court ordered a treatment. manufacturer to stop claiming that its acai berry supplement had a weight loss The trend from treatment to prevention effect. The EFSA has also proven very has stimulated commercial opportunities: reluctant to allow claims that probiotics there have been numerous prominent help stomach complaints and boost mergers between food, nutraceutical, immunity, causing Danone to twice pharmaceutical and cosmetic withdraw health claim applications for its ITMA corporations. Business and investment probiotic yogurts ACTIVIA and ACTIMEL. profiles are changing to marry expertise 2012 Spring Conference in the health and consumer industries. On a local level, the United Kingdom's 22 and 23 March 2012 Healthcare nutrition has been an Advertising Standard Agency (ASA) is increasingly important focus for Nestle, also getting in on the act, with numerous 8 Northumberland Avenue, for example, which introduced the recent adjudications relating to London Glowelle drink in the US last year, which functional food and beauty products. For more details visit the contains antioxidants, vitamins and The ASA has specific rules in its botanical extracts for enhancing natural advertising codes for health and beauty website beauty and health. Indeed, late last year products and it has issued a background www.itma.org.uk/events Nestlé set out to challenge the briefing on the issue which makes it pharmaceutical industry by announcing clear that health claims, especially those

4 EPILEX and E-PLEX confusingly similar for pharmaceuticals in different therapeutic fields Bill Ladas, SJ Berwin LLP, London

In Case T-161/10, Longevity Health those respective goods. that excluding Tecnifar's goods from class Products, Inc v OHIM, the General Court 5 ‘is not sufficient, in itself, to exclude any However, as against the remaining goods, has considered an opposition against the similarity of the goods in question’. the Board of Appeal considered that mark E-PLEX based on Tecnifar-Industria ‘dietetic substances adapted for medical However, it was in the assessment of the Technica Farmaceutica SA's earlier mark use, preparations of trace elements for level of similarity between the goods that EPILEX, each covering class 5 goods (albeit human and animal use, food supplements the General Court disagreed with the that Longevity excluded Tecnifar's goods). for medical purposes’ were only of average Board of Appeal. The General Court took Background similarity to the Opponent's goods (as the into account the distinct therapeutic Opponent's goods, for example, ‘have a indications in holding that there was only Longevity filed its CTM application for E- specific therapeutic indication and are ‘some degree’ of similarity between the PLEX on 22 May 2006, claiming a broad list applied only to persons or animals suffering respective goods (rather than a high of class 5 goods and also classes 3 and 35. from epilepsy’), and that ‘mineral food similarity as held by the Board of Appeal). The application was opposed by Tecnifar supplements, vitamin preparations’ were based on their earlier Portuguese trade Nevertheless, the General Court agreed only slightly similar to the Opponent's mark registration for EPILEX covering anti- with the Board that there was an ‘average’ goods (as the respective goods were epileptics in class 5. During the proceedings, degree of similarity between the marks, and addressed to different types of consumers). Longevity amended its specification as – despite finding only a low degree of follows, presumably with the intention of In making its global assessment, the Board similarity between the goods – went on to removing the overlap with Tecnica's anti- considered – also taking into account the find that there was a likelihood of epileptics: Pharmaceutical and veterinary similarities between the marks which (as confusion, even where the level of attention preparations, except medicines to combat was held by the Opposition Division) of the relevant public is above average. diseases in connection with the central were held to be at the ‘average’ level – nervous system; sanitary preparations; that there was only a likelihood of Conclusion dietetic substances adapted for medical use, confusion with regard to the highly similar This case confirms that simply excluding preparations of trace elements for human goods covered (i.e. ‘pharmaceutical and the pharmaceutical goods covered by the and animal use, food supplements for veterinary preparations, except medicines earlier mark will not remove the similarity medical purposes, mineral food to combat diseases in connection with the between the respective goods. supplements, vitamin preparations. central nervous system’). It is also interesting to note the Despite this, the opposition was upheld by General Court contrasting approaches between the the Opposition Division except in relation Board of Appeal and the General Court Longevity filed an application with the to 'sanitary preparations'. The signs were (which in itself is nothing new). In General Court to annul the decision of found to be visually and aurally similar and particular, the Board of Appeal held that the Board of Appeal with regard to (based on the fact that the respective there was no likelihood of confusion ‘pharmaceutical and veterinary marks had no meaning in Portuguese) between the marks except for goods that preparations, except medicines to combat there were no conceptual differences that are highly similar, whereas it was sufficient diseases in connection with the central influenced the assessment of similarity. for the General Court for the respective nervous system’. goods to have an average degree of The 4th Board of Appeal had a slightly In response to Longevity's argument that similarity (which may have meant that different take. It upheld the opposition, the restriction to its specification removed Tecnifar's opposition would also have but only as against ‘pharmaceutical and any similarity between the respective succeeded as against dietetic substances veterinary preparations, except medicines goods, the General Court agreed with the adapted for medical use, preparations of to combat diseases in connection with the findings of the Board of Appeal and trace elements for human and animal use, central nervous system’. The exclusion did referred to previous case law to the effect food supplements for medical purposes). not remove the high similarity between

US Update James Thomas, Thomas Trademarks and Copyright Legal Services, North Carolina According to reports, the FDA is Industry has called for a review of the respect to the growing lists of goods and dropping its pilot programme for drug name review process as a whole, but services appearing in these applications reviewing proposed proprietary names for the FDA has not shown any current signs and affidavits. The USPTO notice new drugs and biologicals. Initiated in of further revisions to the process. In its indicates that it does not intend to October of 2009, the pilot was scheduled recently released performance goals for request such additional information in all to run until 30 September of this year, fiscal years 2013 to 2017, drug name cases, but only ‘in a relatively small subset followed by a full review of the data from reviews and approvals are still spotlighted of cases to assess the accuracy of the pilot as well as a public meeting as important FDA objectives. particular identifications of regarding next steps. The FDA has goods/services’. It is anticipated that The USPTO recently requested indicated, however, that only two these changes would impact primarily on comments on a set of rule changes that sponsors submitted applications under the filings involving lengthy lists of goods and would allow Trade Mark Examiners to pilot. Therefore, it has elected simply to services. The comment period on the request additional specimens, affidavits, allow the pilot to end with no further new proposed revisions has recently and other evidence of use in the case of action and will instead continue to review closed pending further action by the new applications and section 8 and section names under only the existing process. USPTO. 71 affidavits of use, particularly with

5 PROFILE: Shlomo Cohen

Shlomo Cohen is the founder of the intellectual property law firm Dr. Shlomo Cohen & Co., Israel. Educated in Tel-Aviv, New York and Brussels, he was admitted to the Israel Bar in 1973 and speaks English, Hebrew and French. The 2008 Who's Who Legal wrote ‘the number one practitioner in Israel for trade marks legal expertise’. Shlomo has contributed to a great number of IP related publications and has been a Lecturer in Intellectual Property at the Hebrew University School of Law for a number of years. He is most proud of his three sons, the setting up of the Israel Bar Pro Bono programme and founding, along with others, the leading Israeli Human Rights Watch Organization.

Where were you brought up and What's the best thing about Which music recording would educated? your job? you take with you to a desert I was bought up in Jerusalem and Tel- My illusionary independence island? Aviv, Israel, and educated at schools in Brahms and Beatles. Tel-Aviv, Tel-Aviv University, and What is your favourite work of New York University. art? What is your all-time favourite Klimt, Adele Bloch Bauer. film? How did you become involved in trade marks? What is the soundtrack to your Jules and Jim. In law school I found IP to be life? Which one person would you fascinating and it was relatively Chariots of Fire. invite to dinner (other than a undeveloped in Israel. family member or relative)? Who was your mentor or role What would you have done if model? Henry Kissinger. you hadn't become involved in My high school teacher Elisha Shefi, What is your most treasured intellectual property? who taught Bible and Talmud classes possession? Journalist, historian. from a totally secular-historical A scribble of my late wife. perspective; Arthur J. Greenbaum and Which three words would you Alan Latmun, two creative, wise and Which piece of advice would use to describe yourself? very human IP lawyers. you give a visitor to the area in Thinner, Jewish, curious. which you live? Which book or books are you Complete the following currently reading? Spend as long as you can in Israel. sentence. ‘I wish ...’ Les Bienveillantes by Irene Nemirovsky, What is your favourite building Members of my family who were lost To the End of the Land by David / piece of architecture and why? in the Holocaust could have seen Grossmann and Bismarck by J. The Israel Supreme Court. It is a Israel today. Steinberg. wonderful, imaginative combination of What do you do at weekends? What is your favourite old and new. Reading, movies, friends and family. children's book? What do you like, even though The Little Prince by Antoine de Saint it's not fashionable? Complete the sentence: “I'm no Exupéry. good at ...” My 1988 Volvo 740. Small talk.

© 2011 The Pharmaceutical Trade Marks Group Circulated for information only to PTMG Members. The Group takes no responsibility for the contents Editor: Vanessa Parker Tel.: +33 679 316 860 email: [email protected]