Revista Latina de Comunicación Social # 070 – Pages 859 to 877 Research | DOI: 10.4185/RLCS-2015-1075en | ISSN 1138-5820 | Year 2015 How to cite this article in bibliographies / References L González Díez, B Puebla Martínez, T Birkner, P Pérez Cuadrado (2015): “Newspaper design as a fundamental element of the tabloid press. An analysis of the causes of the closure of Claro newspaper”. Revista Latina de Comunicación Social, 70, pp. 859 to 877. http://www.revistalatinacs.org/070/paper/1075/45en.html DOI: 10.4185/RLCS-2015-1075en Newspaper design as a fundamental element of the tabloid press. An analysis of the causes of the closure of Claro newspaper L González Díez [CV] [ ORCID] [ GS] Full Professor of Journalism. School of Communication Sciences. CEU San Pablo University (Spain) –
[email protected] B Puebla Martínez [CV] [ ORCID] [ GS] Visiting Professor of Journalism and Audiovisual Communication. School of Legal and Social Sciences. Rey Juan Carlos University (Spain) –
[email protected] T Birkner [CV] [ ORCID] [ GS] Assistant Professor (Akademischer Rat a. Z.) of Communication. Westfälische Wilhelms-University, University of Münster (Germany) -
[email protected] P Pérez Cuadrado [CV] [ ORCID] [ GS] Full Professor of Journalism. School of Communication Sciences. Rey Juan Carlos University (Spain) –pedro.Pé
[email protected] Abstract Introduction: This article aims to demonstrate the importance of newspaper design in the classification of the print press and particularly tabloid journalism, in which formal elements play a protagonist role. The study aims to examine one of the few attempts made in Spain to consolidate a tabloid newspaper of importance. In 1991, a strange alliance between German and Spanish publishers (Axel Springer and Prensa Española, respectively) resulted in the launch of the Claro newspaper, which aimed to become a large-scale national mass medium in Spain.