DOCSLIB.ORG

Shaping the Future of the Newspaper

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Shaping the Future of the Newspaper Shaping the Future of the Newspaper STRATEGY REPORT ANALYSING STRATEGIC DEVELOPMENTS AND OPPORTUNITIES IN THE PRESS INDUSTRY Volume 3 Nº 3 JUNE 2004 © WAN 3.3 Is small really beautiful? The number of broadsheets New switching to tabloid says it must be. With the help of many of the world’s top designers, we examine the Designs, benefits and the drawbacks of cutting your paper down to size — and what other New trends you can expect in the Formats next decade. www.futureofthenewspaper.com All the strategy reports are available to WAN members and subscribers at the SFN website A WORLD ASSOCIATION OF NEWSPAPERS PROJECT, SUPPORTED BY WORLD-LEADING BUSINESS PARTNERS: A LEADING COMPANY FOR NEWSPAPER PRODUCTION SYSTEMS. THE SWITZERLAND BASED INTERNATIONAL ADVERTISING AND PROMOTION GROUP. A WORLDWIDE LEADING SUPPLIER OF MISSION-CRITICAL SOLUTIONS, SERVICES AND INNOVATIVE TECHNOLOGY TO THE PUBLISHING INDUSTRY. ONE OF THE WORLD’S LEADING PRINTING PAPER PRODUCERS. THE LEADING NORWEGIAN TELECOMMUNICATIONS, IT AND MEDIA GROUP. A GLOBAL LEADER IN SEMICONDUCTOR, TELECOMMUNICATIONS, AND DIGITAL CONVERGENCE TECHNOLOGY. © WORLD ASSOCIATION OF NEWSPAPERS 2004 VOLUME 3 REPORT Nº 3 NEW DESIGNS, NEW FORMATS CONTENTS Introduction 5 1 Size matters 7 2 The secrets of good design 15 3 Making advertising work 23 4 The shape of things to come 29 5 Responding to demand 55 3 JUNE 2004 SHAPING THE FUTURE OF THE NEWSPAPER 4 VOLUME 3 REPORT Nº 3 NEW DESIGNS, NEW FORMATS Introduction NEWSPAPER design and format is now one of which are generally taken for granted and the most hotly debated issues in our industry. acquired free of charge, printed media expect their consumers to pay for their content. It On the one hand, there would appear to be an is therefore vital that newspapers, which epidemic of “tabloiditis”, with dozens of news- are proving remarkably resilient against a papers across the world moving from broadsheet bombardment of alternative information to tabloid, now often called the “compact” sources, and means of filling time, demonstrate format. On the other, newspaper designers are ever greater value both for money for time. all raising the need for more simply presented, more rapidly absorbed newspapers. This report provides insights from some of the world’s leading newspaper designers. In most societies people are seeking newspapers Their fellow practitioners offer examples of that are easier to read. Research universally good newspaper design. suggests that all things being equal, readers prefer smaller page sizes to bigger ones. But We examine best practice, not only in the evidence from hundreds of reformatting newspaper design, but in the important area projects in the past shows that conversion to of advertising design and presentation, and tabloid alone does little for newspaper sales. suggest a ten-step plan for those publishers planning a move to tabloid. More pertinent is the need to respond to readers’ demands for more and more specific Finally, we draw on the expertise of some of content relating to their own personal needs, the industry’s leading suppliers to examine while at the same time taking into account developments in content management, that they profess to have less and less time printing and newsprint. available to absorb it all. Whether you are a newspaper designer or editor, It is in this area that newspapers have a or a publisher seeking guidance in how to take chance to improve their appeal, value and your newspaper to a higher, more appealing therefore circulation. Unlike broadcast media, level, there is something in this report for you. 5 JUNE 2004 SHAPING THE FUTURE OF THE NEWSPAPER 6 VOLUME 3 REPORT Nº 3 NEW DESIGNS, NEW FORMATS 1. Size matters By Jim Chisholm revitalised by its new owners, the Irish Independent News and Media. But as the Size, it appears, is big business in newspapers. tenth player in the UK’s notoriously cut-throat Across the world, more and more publishers market of ten national dailies, it has lacked seem to turning to tabloid. the marketing muscle to exploit its steadily The broadsheet is dead may be the correct improving editorial service. answer. On September 30, 2003, The Independent But whether to move to tabloid or not, is not appeared in London in both broadsheet the correct strategic question. and tabloid format. Retailers and vendors presented the two differently sized but in The newspaper world has been mightily terms of content identical products side by impressed with the recent results of The side, inviting the reader to choose between Independent in London, but while such a them. It was a brilliant move for a number transformation may have been beneficial in of reasons. Firstly, the simple commitment this case, the industry’s history is littered to consistency signalled to the market that with hundreds of examples where such a the product was the same, overcoming any move has had little or no impact on long-term implication that somehow tabloid represented circulation performance. a different set of values to broadsheet. The Independent, the United Kingdom’s The provision of both formats not only youngest and, in circulation terms, smallest minimised the risk of the new format failing, broadsheet has enjoyed a radical and but also encouraged the market to choose affectionate reputation since it was launched between them, thereby providing a perfect in 1986. piece of market research. Following a tough few years when the Coincidentally, it forced the retailers to paper lacked direction, it has been greatly present both versions to the market, thereby 7 JUNE 2004 SHAPING THE FUTURE OF THE NEWSPAPER improving the newspapers’ presence at the higher volumes of advertising, and many of point of sale. its supplements have remained in broadsheet format. Since then, The Independent has opted for a solely tabloid format. But what the experience of both newspapers Sales results have been excellent, and while has shown is, that from the readers’ it is difficult to determine the base impact perspective any notion that tabloid is in some because of the various and ever-changing way tacky, has been rebutted. permutation of distribution and format. As George Brock, managing editor of The Suffice to say sales for the six months to Times, put it: “What’s happened to the March 2004 were 11 per cent ahead of the paper’s circulation since we launched the previous year in a market that was 3 per cent compact edition has shown us that we were down overall. needlessly nervous about reader reaction to No one seems to have been more impressed offering both formats.” with this move than The Independent’s most Meanwhile a third player in UK quality formidable opponent, Rupert Murdoch, owner market, The Guardian, has confirmed its of The Times, perhaps the world’s most intention to remain a broadsheet. “The tabloid famous broadsheet. Mr Murdoch’s alleged Independent and Times have shown that message to his own team in London was the format change can lead to a different simple. Copy what The Independent has done. type of journalism,” said Alan Rusbridger, And so The Times too launched a dual format editor of The Guardian. “Our key priority is strategy. to maintain the integrity of The Guardian’s Mr Murdoch has been determined to journalism, and we believe that will be dominate the UK’s quality newspaper sector achieved in the long-term through sustained as he does the popular tabloid sector. It has editorial investment and remaining distinctive been suggested that he had long wanted to in an ever-converging newspaper market.” convert the Times to a tabloid in an effort to Mr Rusbridger has a point. The attract a more populist audience, but feared transformation of The Times and Independent a backlash, that he was dumbing down one has taken the share of tabloid newspapers of the world’s great media institutions. The in the UK national market from 78 per cent success of the Independent’s experiment gave to 87 per cent. Differentiation is clearly an him the excuse he needed. issue. Mr Murdoch is a consummate newspaperman. In Australia, News Limited — belonging to Readers want tabloid, so they should have Mr Murdoch — is thought to have considered it. But even within his empire we learn the a tabloid Courier-Mail in Brisbane, but shied first lesson of transformation strategies. away because it feared a switch would leave Going tabloid is no panacea. Prior to its an opening for Fairfax to launch a Brisbane changeover, The Times was losing 8 per cent Morning Herald into the vacant broadsheet of its circulation a year. Today its year-on- space. year performance can best be described as “on par”, and its market share of the sector is Perhaps the most extraordinary outcome has declining. been the way newspapers around the world have responded to The Independent’s success. The Independent suits its tabloid clothes. To the World Association of Newspapers’ It is a lively newspaper with a young knowledge at least 20 major newspapers audience, a radical agenda and, despite its around the world, have announced that they relatively meagre resources, an excellent either intend to change, have changed or are team of writers. It’s straightforward modern looking seriously at such a move. design, with relatively low volumes of advertising, survived the presentation in Suddenly everyone seems to be talking about two formats. tabloid, or compact, as some sort of magical solution. A second lesson from The Times experience, is that heavy quotas of advertising have to The reality is that The Independent’s move is be handled well. The Times benefits from far simply another example in a 50-year tendency 8 VOLUME 3 REPORT Nº 3 NEW DESIGNS, NEW FORMATS The Independent: a British broadsheet that turned tabloid toward tabloid.
Load more

Recommended publications
  • Using Experience Design to Drive Institutional Change, by Matt Glendinning
    The Monthly Recharge - November 2014, Experience Design Designing Learning for School Leaders, by Carla Silver Using Experience Design to Drive Institutional Change, by Matt Glendinning Designing the Future, by Brett Jacobsen About L+D Designing Learning for School Leadership+Design is a nonprofit Leaders organization and educational Carla Robbins Silver, Executive Director collaborative dedicated to creating a new culture of school leaders - empathetic, creative, collaborative Dear Friends AND Designers: and adaptable solution-makers who can make a positive difference in a The design industry is vast and wonderful. In his book, Design: rapidly changing world. Creation of Artifacts in Society, Karl Ulrich, professor at Wharton School of Business at the University of Pennsylvania, includes an We support creative and ever-growing list of careers and opportunities in design. They innovative school leadership at range form the more traditional and known careers - architecture the individual and design, product design, fashion design, interior design - to organizational level. possibilities that might surprise you - game design, food design, We serve school leaders at all news design, lighting and sound design, information design and points in their careers - from experience design. Whenever I read this list, I get excited - like teacher leaders to heads of jump-out-of-my-seat excited. I think about the children in all of our school as well as student schools solving complex problems, and I think about my own leaders. children, and imagine them pursuing these careers as designers. We help schools design strategies for change, growth, Design is, according to Ulrich, "conceiving and giving form to and innovation.
    [Show full text]
  • Download Paper (PDF)
    Worldwide Readership Research Symposium 2007 Session 2 Paper 9 FREE NEWSPAPER READERSHIP Piet Bakker, Amsterdam School of Communications Research, University of Amsterdam Abstract Twelve years after the introduction of the first free commuter newspaper in Sweden, circulation of free newspapers has risen to 40 million daily copies. Readership of free newspapers is more complex and in many cases harder to pin down. In general it is different from readership of paid newspapers. The first difference concerns the demographics of the readers: free papers target the affluent 18 to 34 group and in many cases try to achieve that by choosing particular ways of distribution, and also by concentrating on specific content. Age, indeed seems to be significantly lower in most cases although the average readers does not seem to be particularly wealthy. The second distinct feature is the amount of unique readers of free newspaper. Results on the few available cases indicate that around half of the readers only read papers although also lower levels have been reported. The third issue concerns readers per copy. The traditional free commuter daily can reach to a rather high number of readers per copy; but with many markets reaching free newspaper saturation this number seems to be dropping, whereas free door-to-door distributed free papers and afternoon papers have a lower readership per copy. In this paper we will present information on these three issues from a dozen markets, using audited readership data. Free Newspaper Readership The World Association of Newspapers (2007) reported on the year 2006 that daily circulation of newspapers increased with 4.61 percent (25 million copies) compared to 2005.
    [Show full text]
  • June 2015 Broadside
    T H E A T L A N T A E A R L Y M U S I C ALLIANCE B R O A D S I D E Volume XV # 4 June, 2015 President’s Message Are we living in the Renaissance? Well, according to the British journalist, Stephen Masty, we are still witnessing new inventions in musical instruments that link us back to the Renaissance figuratively and literally. His article “The 21st Century Renaissance Inventor” [of musical instruments], in the journal “The Imaginative Conservative” received worldwide attention recently regard- ing George Kelischek’s invention of the “KELHORN”. a reinvention of Renaissance capped double-reed instruments, such as Cornamuse, Crumhorn, Rauschpfeiff. To read the article, please visit: AEMA MISSION http://www.theimaginativeconservative.org/2015/05/the-21st-centurys-great-renaissance-inventor.html. It is the mission of the Atlanta Early Music Alli- Some early music lovers play new replicas of the ance to foster enjoyment and awareness of the histor- Renaissance instruments and are also interested in playing ically informed perfor- the KELHORNs. The latter have a sinuous bore which mance of music, with spe- cial emphasis on music makes even bass instruments “handy” to play, since they written before 1800. Its have finger hole arrangements similar to Recorders. mission will be accom- plished through dissemina- tion and coordination of Yet the sound of all these instruments is quite unlike that information, education and financial support. of the Recorder: The double-reed presents a haunting raspy other-worldly tone. (Renaissance? or Jurassic?) In this issue: George Kelischek just told me that he has initiated The Capped Reed Society Forum for Players and Makers of the Crumhorn, President ’ s Message page 1 Cornamuse, Kelhorn & Rauschpfeiff.
    [Show full text]
  • Arabs at the Crossroads: Political Identity and Nationalism
    Book Review of Hilal Khashan's Arabs at the Crossroads: Political Identity and Nationalism (Gainesville: University Press of Florida, 2000), The Arab World Geographer/Le Géographe du monde arabe 3(2):141-147, 2000. In the book Arabs at the Crossroads, Hilal Khashan, an associate professor of political science at the American University of Beirut, provides a vivid description of Arab political performance since the decline of the Ottoman Empire in the nineteenth century and the subsequent formal abrogation of the Islamic Caliphate in 1924 amidst rising European colonialism and Zionism. The book is small (149 pages of text) but concise and well written. Despite raising some very controversial issues, Khashan has combined the coolness of scholarship with intellectual rigor and political concern. His dispassionate perspective is refreshing and makes the book unapologetically independent and provocative. The book consists of nine chapters mostly focused on Arab political experience during the twentieth century. Chapter 1 examines the roots of the identity crisis in the Arab world, especially the ways in which “nineteenth-century reformers disturbed the Arab mind by sowing distrust in the Ottoman empire, without securing a tenable ideological alternative to that religious state and to Islam which it embodied” (page 1). Chapter 2 discusses the birth and the universalization of the European nation-state model of secular nationalism and its many incomplete versions in non-Western cultures, particularly in Muslim countries where “the clash between ethnocentrism and religion seems to resolve itself to the detriment of the former, without the latter emerging as a clear victor” (page 24). While this is a brilliant description of how modern Arab identity seems to swing constantly from Arab nationalism to Islamic identity and back, it stops short of an in-depth theoretical analysis of what constitutes the essence of identity in the Arab world.
    [Show full text]
  • The Resurgent Role of the Independent Mortgage Bank
    ONE VOICE. ONE VISION. ONE RESOURCE. IMB FACT SHEET The Resurgent Role of the Independent Mortgage Bank Independent mortgage banks (IMBs) are non-depository institutions that typically focus exclusively on mortgage lending. Mortgage bankers have originated and serviced loans since the 1870s, and independent mortgage bankers have been an important component of the mortgage market for more than a century. According to Home Mortgage Disclosure Act (HMDA) data, there were 838 independent mortgage bankers in 2016, with these lenders operating across all 50 states. Independent mortgage bankers are a diverse market segment, and can range in production volume from $10 million to almost $100 billion annually. Companies can have fewer than 100 employees or several thousand. The increasing importance of the independent mortgage banker strengthens the industry through the market diversity, competition and innovation that these firms can foster. THE FACTS ABOUT IMBs tested. Additionally, other entities, such as FHA, also provide oversight, establish minimum financial standards • Mortgage Banking Is a Time-Tested Business Model. and require regular financial reporting. The independent mortgage banking model has existed for more than 100 years, and provides important market • Independent Mortgage Bankers Support Communities, diversification. Consumers and the American Economy. There are more than 800 IMBs active in the market today, the vast • IMBs Have Skin in the Game. Most independent mortgage majority of which are locally owned institutions serving banks are private companies that are owned by a their communities by bringing mortgage funds from Wall single or small number of owners who are personally Street to Main Street. responsible for and financially tied to the success of the company.
    [Show full text]
  • Media Coverage of Climate Change: an International Comparison
    View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by Central Archive at the University of Reading Article Environment and Planning C: Government Media coverage of climate and Policy 0(0) 1–25 ! The Author(s) 2016 change: An international Reprints and permissions: sagepub.co.uk/journalsPermissions.nav comparison DOI: 10.1177/0263774X16680818 epc.sagepub.com Ralf Barkemeyer Kedge Business School (Bordeaux), France Frank Figge Kedge Business School (Marseille), France Andreas Hoepner University of Reading, UK; Stockholm School of Economics, Sweden Diane Holt University of Essex, UK Johannes Kraak INSEEC Business School (Bordeaux), France Pei-Shan Yu University of Reading, UK; Stockholm School of Economics, Sweden Abstract We present an international comparison of broadsheet newspaper coverage of climate change. We employ two complementary theoretical lenses, multiple streams theory and institutional theory, to explore why climate change has become headline news in some countries but has received comparatively little coverage in others. The study utilises a worldwide sample across 41 different countries for the year 2008, covering 113 leading national broadsheet newspapers. A cross-sectional regression model is used to identify whether and how a range of contextual factors impact coverage of climate change. To a certain extent, a country’s direct exposure to climate change and the measures that have been taken to combat global warming influence the position of climate change on the media agenda. Crucially, however, we identify a number of contextual factors that impact climate change-related media coverage in different national contexts. In particular, we find a significantly positive relationship between regulatory quality and levels of media coverage.
    [Show full text]
  • Hauntology, the Penumbra, and the Narratives of Play Experience
    Hauntology, the Penumbra, and the Narratives of Play Experience Lindsay D. Grace University of Miami, School of Communication Florida, United States of America [email protected] Abstract later in the writing of authors like Kurt Vonnegut. In This paper collects a series of heuristics in game level design to Slaughterhouse Five for example, Vonnegut uses the de- articulate the relationship between designed experience, per- vice of a science fiction – becoming unstuck in time – to ceived experience, and the mechanics of play. This work aims play with the notions of simultaneity [6]. Simultaneity is a simply to illuminate core concepts as a guide for framing the concept, futurist artists employed to provide a sense that relationship between designer/author and player/participant. It is logical spatial relations had been superseded [6]. Like offered simply as a philosophical lens for perceiving and design- Vonnegut’s characters, who see a person’s entire life like a ing the dynamic between created works and their perception by stretch of mountains, from baby legs to geriatric legs, the players. It does so by offering the concept of nested narratives - work of visual simultaneity is a collage of moments in time recursively experienced between the played narrative and the viewed at once. Today, the core computational method for designed narrative. It is an adaptation of Derrida’s Hauntology, such work is iteration and self-reference, the simplest ele- applied to the context of narratives in game design, at the scale ments of the programming convention of recursion. st Recursion, the repeated application of a self-referential and pace of 21 century game design.
    [Show full text]
  • COVID-19: Make It the Last Pandemic
    COVID-19: Make it the Last Pandemic Disclaimer: The designations employed and the presentation of the material in this publication do not imply the expression of any opinion whatsoever on the part of the Independent Panel for Pandemic Preparedness and Response concerning the legal status of any country, territory, city of area or of its authorities, or concerning the delimitation of its frontiers or boundaries. Report Design: Michelle Hopgood, Toronto, Canada Icon Illustrator: Janet McLeod Wortel Maps: Taylor Blake COVID-19: Make it the Last Pandemic by The Independent Panel for Pandemic Preparedness & Response 2 of 86 Contents Preface 4 Abbreviations 6 1. Introduction 8 2. The devastating reality of the COVID-19 pandemic 10 3. The Panel’s call for immediate actions to stop the COVID-19 pandemic 12 4. What happened, what we’ve learned and what needs to change 15 4.1 Before the pandemic — the failure to take preparation seriously 15 4.2 A virus moving faster than the surveillance and alert system 21 4.2.1 The first reported cases 22 4.2.2 The declaration of a public health emergency of international concern 24 4.2.3 Two worlds at different speeds 26 4.3 Early responses lacked urgency and effectiveness 28 4.3.1 Successful countries were proactive, unsuccessful ones denied and delayed 31 4.3.2 The crisis in supplies 33 4.3.3 Lessons to be learnt from the early response 36 4.4 The failure to sustain the response in the face of the crisis 38 4.4.1 National health systems under enormous stress 38 4.4.2 Jobs at risk 38 4.4.3 Vaccine nationalism 41 5.
    [Show full text]
  • Independent Panel Review of the Doing Business Report
    Independent Panel Review of the Doing Business report June 2013 REPORT SIGNATORIES This report was compiled by the I ndependent Doing Business Report Review P anel, whose members append their signatures below. Trevor Manuel (Chairperson) Carlos Arruda Sergei Guriev Dr Jihad Azour Dr Huguette Labelle Jean -Pierre LANDAU Chong-en Bai Jean Pierre Landau Timothy Besley Arun Maira Dong-Sung Cho Hendrik Wolff 24 June 2013 Washington , D.C. CONTENTS EXECUTIVE SUMMARY ............................................................................................................... 1 The report’s role and reputation ........................................................................................... 3 Recommendations ................................................................................................................. 4 A. PURPOSE OF THE REVIEW .................................................................................................. 7 Review scope and timeline .................................................................................................... 7 Rationale of the Doing Business report ................................................................................. 7 The need for a review .......................................................................................................... 10 B. OVERVIEW OF THE DOING BUSINESS REPORT .................................................................... 13 Structure of the Doing Business report ..............................................................................
    [Show full text]
  • James Harbeck
    James Harbeck 2713 – 25 The Esplanade • Toronto ON M5E 1W5 416-873-7324 • [email protected] • jamesharbeck.ca Editor, Writer, Designer, Educator, Photographer What I do I edit: • consumer-oriented articles on culture, health, science, language, wine, food, and more • continuing education lessons for health care professionals • books on culture, history, philosophy, business, and more for publishers such as Random House, NYU Press, and Page Two Solutions, as well as for individuals I write: • articles on language, linguistics, editing, and culture for several websites and publications, including BBC.com and TheWeek.com as well as Sesquiotica (my own blog) and Strong Language (a group blog that I co-founded on linguistic analysis of vulgar language); each blog averages over 24,000 visits monthly and has thousands of followers and subscribers; I also write longer works, such as my books Songs of Love and Grammar and Confessions of a Word Lush • articles on travel and wine for sites such as TonyAspler.com and UrbanAdventures.com • consumer-oriented articles and print resources on health and lifestyle topics for companies such as MediResource Inc. and Many Roads Studios I design: • educational resources—I have designed large information resource binders on health conditions, continuing education lessons for pharmacists in magazine form, white papers on mental health and wellness, and booklets on health care policy and national surveys • magazines—I designed the national magazine Literary Review of Canada for 18 years and I have designed the magazines and journals of several societies • ads—I have designed scores of ads for publication in magazines and newspapers • books—I have designed and typeset self-published books by several authors I present and teach: • on editing, design, language, presentation, and performance for universities, colleges, conferences, corporations, and other interested groups.
    [Show full text]
  • Oklahoma Librarian May and June 2004.Pub
    Oklahoma Volume 54, No. 3 May/June 2004 Facts, Food, Fun and Friends Who said “You can’t go home again?” Af- stout and food.) And then, later that night, the ses- ter an absence of about 25 years, I returned to sion with our Poet Laureate - Francine Ringold. OLA for the Conference this April. And, oh what a What a delightful and enchanting lady she is! I great time it was! could have sat there for three days listening to her “The lights! The sights! The clubs! The and chatting with her. What a nice way to end the meetings! The greetings! The fun! The Luau! The day. dusty air! OLA, I was there!” What can I say about the luau that you A long time ago when I was a member of haven’t heard already? Probably not much, but the OLA and, for a time, edited the Oklahoma Librar- local arrangements people responsible deserve ian, the event was a bit different. I was working merit badges for their hard work and the splendid within the administration of the state library way it all came together (and came off)! And agency and there was very little offered that was again, I had more fun than I should be able to relevant to my job. (I was young and serious then stand. and didn’t realize you could have fun at these I’m not sure I know who all the players are things). I didn’t get around the state and therefore that made this OLA Conference so good, but I I didn’t know very many librarians, except by know two of them and I thank them – Anne name.
    [Show full text]
  • 2014 REFORMA Librarian of the Year Announced
    For immediate release Contact: Alicia K. Long REFORMA Public Relations [email protected] 2014 REFORMA Librarian of the Year Announced Bradenton FL. June 3, 2014. - REFORMA, the National Association to Promote Library and Information Services to Latinos and the Spanish Speaking, is pleased to announce that Salvador Avila is the recipient of The Dr. Arnulfo D. Trejo Librarian of the Year (LOTY) Award. The award recognizes early to mid-career library professionals who have promoted and advocated services to the Spanish-speaking and Latino communities. Mr. Avila works as Manager of the Enterprise Branch of the Las Vegas Clark County Library District. He received his Master’s degree in Library Science from the University of Arizona and was selected for the Executive Leadership Institute sponsored by the Urban Library Council. He is the author of Crash Course in Serving Spanish-Speakers (Libraries Unlimited, 2008) and Serving Latino Teens (Libraries Unlimited, 2012.) Previous honors include being named as a Library Journal “Mover and Shaker” in 2006 and as the Criticas Librarian of the Year in 2003. Mr. Avila has taken on leadership roles in local, state and national organizations. He is a co- founder of the Nevada Chapter of REFORMA and has served on numerous committees for REFORMA, including the Pura Belpré Award Selection Committee. As a member of the American Library Association Council, he was instrumental in passing a resolution in support of the rights of immigrants to use libraries regardless of their nationality or status. He has given numerous presentations at library conferences on serving the Spanish-speaking, concentrating primarily on serving families and teens.
    [Show full text]