2016 Iedrc Finland Conferences Abstract

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2016 IEDRC FINLAND CONFERENCES ABSTRACT

Thrku, Finland

Aug 24-26, 2016

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Welcome to the official website of the 2016 Sth International Conference on For papers submitted for the ICKCS 2016, we offer two options of publication Knowledge, Cu lture and Society (ICKCS2016), which will be held during August as follows: 24-26, 2016, in Turku, Finland.

Option A: International Journal of Culture and ICKCS 2016 aims to bring together researchers, scientists, engineers, and scholar History (IJCH, ISSN : 2382-6177, DOl: 10.18178/ijch) students to exchange and share their experiences, new ideas, and research as one volume, and will be included in Google results about all aspects of Knowledge, Culture and Soci ety, and discuss the Scholar, Engineering & Technology Digital Library, practical challenges encountered and the solutions adopted. The conference will Crossref, ProQuest. be held every year to make it an ideal platform for people to sha re views and experiences in Knowledge, Culture and Society and related a-reas. For more details of the conference schedule, plea se feel free to contact us at [email protected]. The full version of program will be given on Early August.

Option B: International Journal of Knowledge Important Dates Engineering (UKE, ISSN : 2382-6185, DOl: 10.18178/UKE) as one volume, and will be included Submission Deadline Before June 30, 2016 in Google Scholar, DOAJ, Engineering & Technology Notification Date On July 15, 2016 Digital Library, Crossref, ProQuest. Registration Deadline Before July 25, 2016 W', . _ ~' "·:r ·/ Conference Dates August 24-25, 2016 .. -: __ ...:..:.. __ . - One-Day tour August 26, 2016

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Technical Committee

Prof. Prof. Juha Kettunen, Dr Vesa Taatila, Turku Dr Harri Jalonen, Prof. Eun Jin Hwang, Dr. Narashima Boopathi Senior Lecturer Bruno Prof. Rostand 5. University of Jyviiskylii, University of Applied Turku University of lndi.ana University of Sivasubramanian Starrs, lnstitut Teknologi Tolentino, Ateneo de Finland Sciences Applied Scie nces Pennsylvania Indiana, University of Vaasa , Brunei, Brunei Davao University, USA Finland Darussalam Philippines

Prof. David Caba baro Prof. Lih-Shyang Chen, Prof. Bik C. Chow, Assoc. prof. Tom K. K. Prof. Hiroki Yoshida, Assist. Prof. Yuan-Hsuan Assoc. Prof. Malik Bueno, Columban College National Cheng Kung Hong Kong Baptist Tong, Hong Kong BaptistTokoha University, Lee, National Taichung Khalfan, RMIT Graduate School, University, Taiwan University, Hong University, Hong Kong Shizuoka, Japan University of Education, University, Australia Olongapo City, Philippines Kong Taiwan ' I'CKCS 2016 Page 2 of2

Assist. Prof. Adibah Abdul Dr Jin Kuan Kok, Lecturer N. Siriwat, Lecturer Marek · Assist. Prof. Eryk Assoc. Prof. Mamoon Assoc. Prof. J. Andres Rahim, International Universiti Tunku Abdul Mahidol University, Wosinski, Arizona State Gtodzio\ski, Warsaw MousaAtout, Dubai Dominguez-G6mez Is lamic University Rahman, Malaysia Thailand University, USA University ofTechnology, Authority andWater Malaysia (IIUM). Malaysia Poland Authority,UAE

Assoc. Prof. Fernando Relinque-Medina Brief Conference Schedule Latest News

ICKCS 2016 conference program is availalbe now. Arrivai&Registration (August 24, 2016) 10 (Click) Aug.

Openning Remarks&Keynote Speech (August 25, 2016) Welcome Assoc. Prof. J. Andres Domfnguez-{;6mez and 29 Assoc. Prof. Fernando Relinque-Medina to join ICKCS jul. 2016 technical committee. (Click) Author Presentation in Sessions (August 25, 2016)

Welcome Prof. Yulin Wang from Wuhan University, China Closing Ceremony & Banquet (August 25, 2016) 4 to join ICKCS 2016 as Conference Co-chair. jul. (Click)

One-Day tour (August 26, 2016) ICCKS 2016 submission has been extended to June 30, 31 2016. May. (Click)

Zeke R. B. Zhou ( Conference Secretary} T-- -. . - !JG H CJ:_IC'>l Email: [email protected] Address:Unit 8 on 15th Fk>or Eu Van Sang Tower Nos.ll/15, d SYSTEM tro sl'~eJ ... Chatham Road South Kowloon, Hong Kons. Tel: +852-3500-Q005 (Hong Kong) +1-313-263-4817 {USA) +86-28-86528478 {China)

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Conference Committee

Conference Chair Prof. Juha Kettunen, Chancellor of the Turku University of Applied Sciences & Professor of the University of Jyviiskylii, Finland

Conference Co-chair Prof. Yulin Wang, Wuhan University, China

Conference Program Co-Chairs Dr. Vesa Taatila, Rector and president ofTurku University of Applied Sciences in Turku, Finland Dr. Harri Jalonen, Principal lecturer· and Research group leader (Intangible Value Creation, Digitalization and Innovation Management) at Turku University of Applied Sciences Prof. Eun Jin Hwang, Indiana University of Pennsylvania Indiana, USA

Technical Committees Dr. Leng Ho KEAT, Nanyang Technological University, Singapore Senior lecturer Bruno Starrs, lnstitut Teknologi Brunei, Brunei Darussalam Prof. Rostand S. Tolentino, Ateneo de Davao University, Philippines Prof. David Caba baro Bueno, Columban College Graduate School, Olongapo City, Philippines Prof. lih-Shyang Chen, National Cheng Kung University, Taiwan Prof. Bik C. Chow, Hong Kong Baptist University, Hong Kong Assoc. Prof. Tom K. K. Tong, Hong Kong Baptist University, Hong Kong Prof. Hiroki Yosh ida, Tokoha University, Shizuoka, Japan Assist. Prof. Yuan-Hsuan lee, National Taichung University of Education, Taiwan Assoc. Prof. Malik Khalfan, RMfT University, Australia Assist. Prof. Adibah Abdul Rahim, International Islamic University Malaysia (IIUM), Malaysia Dr Jin Kuan Kok, Universiti Tunku Abdul Rahman, Malaysia lecturer N. Siriwat, Mahidol University, Thailand lecturer Marek Wosinski, Arizona State University, USA Assist. Prof. Eryk Gtodzir\ski, Warsaw University ofTechnology, Poland Assoc. Prof. Mamoon MousaAtout, Dubai Authority andWater Authority,UAE Dr. Narashima Boopathi Sivasubramanian Assoc. Prof. J. Andres Dominguez-G6mez, University of Algarve, Portugal Assoc. Prof. Fernando Relinque-Medina, University of Algarve, Portugal

Zeke R. B. Zhou (Conference Secretary) T• ,( ) C[K.'\1 Email : [email protected] Address:Unlt Bon 15th Floor Eu Yan Sang Tower Nos.ll/15, d SYSTEM {~~- ~-( Chath~m Road South Kowloon, Hong Kong. Tel: +852-3500-0005 (Hong Kong) +1-313-263-4817 (USA) +86-28-86528478 (China) ICKCS 2016 website: http://www.ickcs.o'l!f IEDRC Website: http://W..VW.ied n:.o'l!f ' -~'*;'1·ifit.\."'*-Ci· w-a. )£~"'~-.:....fl.~; _ .. .

2016 IEDRC FINLAND CONFERENCES

MP1009: Study of Factors Influencing Productivity of Hauling Equipment in Earthmoving Projects : using Fuzzy Set Theory 20 5 A. Salem, A. Salah, M. Ibrahim, and 0 . Moselhi 6 :MP1010: Configuration of Hybrid-Modular Construction for Residential Buildings I 21 Tarek Salama, Ahmad Salah and Osama Moselhi 7 lI MP0003: A Quantitative Risk Analysis of the Health Effects of Construction Dust on Patients and I 8 Workers 21 10 Krupa! Bhatt and John M Nichols

14 CS0004: The Benefits of Using a Shared Text with ESL Freshmen at the Tertiary Level 22 Rachel Ewing, 17 CS0015: Quality Perception of Public Taxi Services towards Satisfaction in Using among Foreign Tourists: The Case Study of Taxis in Bangkok 22 17 Sasiiorn Chetanont CS0017: The Innovation Process Management Community Case Study: Community Justice Center in the Province of SuratThani . 22 17 Pattaravis Yoowattana CS0019: Tne Relationship Between the Quality of Working Life and Organizational Commitment 18 ofBangsue District Employees, Bangkok 23 Wasana Suridechakul

ET0015: The Contribution of Women .Entrepreneurship in Family Socio-Economic Developmenta in 18 Rural Areas, Rwanda 23 Hqbimana Theogene, Nshimiyimana Yves Claude, Deo Mutambu!ca and Frank Kalis a

ET0034: Robustness of Memory-Type Charts to Skew Processes 18 24 Saowanii Sukparungsee

ET0041 : Integrating translational design ideology for consumer-targeted, informative eHealth 19 24 Marjo Rissanen

Session 3: Education & Applied Mathematics 19 ET0003 : Adapting the Accreditation Procedures to a New Educational Technology 25 Dorian Cojocaru and Anna Friese! and Razvan Tudor Tanasie · 20 ET0004-A: Problem Based Learning for Teaching Economics 25 GuoJi 20 ET0005-A: How Individuals with Collectivistic Cultural Background Activate Indeperide-!lt Self-construal and Curriculum Design 25 HongyeSun

2 2016 IEDRC FINLAND CONFERENCES

CS0009: Imagination and Formation: Discourse Analysis of Multicultural Education Developments 26 in Taiwan 31 Shu-Ching Lee CS0020: The Identity of Cultural Arts: Thai Massage at Wat Pho to Comniunicate the English 26 Materials for Tourism 31 Kitda Praraththajariya

26 CS0022: Indonesian Crafts: the Overlooked Potential of Geographical Indication 32 Fadilah H. Arief

26 MP1011: ''New Architecture School Using Human Crowd Farms To Solve Energy Problems"-Life Energy Architecture 32 Ahmed Abdalla, Alaa EL 'eshy, and Ahmed Eltantawy 27 CS0013: Photovoltaic Solar Cells - a Circular Economy Approach for a Sustainable Future 32 Peter Douglas, Rhys G Charles, Matthew L. Davies aches 27 CS0014: The Removal of Cd(ll) by Using Local Materials for the Improvement of Quality of Life . 33 Chinnawat Satsananan ience 28 CS0016: AStudy on the Cohabitation of Minot as Husband and Wife Affecting the Quality of Life 33 Kamonwan Yoowattana

;ess CS0018: The Pattern of Elderly Health Tourism in Bangkok 28 33 ' Poonsup Setsri l,

3ased CS1009: Scientific culture, power and sustainability in environmental intervention schemes- 29 International Journal of Knowledge Engineering 34 Dominguez-G6mez, J. Andres, Relinque-Medina, F lrt CS0023: The Relationships between Nutrition Knowledge, Major Discipline and BMI in Taiwan 29 34 Yen-Ling Huang Listeners' List 35 Information about One day tour 36 30 Call for Papers 37 .dren: Note 44 I

4 The Identity of Cultural Arts: Thai Massage at Wat Photo Communicate the English Materials for Tourism. Kitda Praraththajariya

signs and Thai language. It occurs to misunderstand for Abstract-The main study of this work was to communicate communication. The information shows that the Thai the identity of cultural arts: Thai massage at Wat Pho the to identity is extremely necessary and important as each communicate English materials for tourism. There were two tourism resource. The way that the identity of the tourism purposes the following items: resources is communicated is very essential to help 1) The identity of cultural arts: Thai massage at Wat Pho is foreigner tourists understand and learn these ideals. These located at Phra Nakhon district in Bangkok, Thailand. It is on Rattanakosin Island which is established directly south of groups are necessary to Thai tourism resources at Wat Pho the Palace. This temple is one of the six temples in Thailand as or Wat Phra Chetuphon Vimolmangklararm the highest level of the first-class royal temples. The temple was Rajwaramahaviharn. In this research, Wat Pho is identified also the earliest center for public education in Thailand and to tour: cultural art of Thai massage. The topic is useful originated a school of Thai medicine. It is known as the first ~or both the Thai tourists and foreign tourists. However, the traditional Thai massa e. o a e The communication of the identity of cultural Arts: Thai communication to foreigners by using the English language massage at Wat Pho to communicate the English materials for is necessary. These various situations may reduce the tourism which the author found and designed to present in the number of foreign visitors at Wat Pho. Because Thai people English materials can be summed up Thai massage. at Wat Pho could not still communicate with the foreigner Index Terms-Thai massage, Wat Pho, tourism, Nuad Thai. tourists by using the English language. This problem made the researcher must do this research for the tourist guides or tourist guide students. For this research, the researcher chose I. INTRODUCTION Wat Pho to be the research area because of many foreign Thai massage is approved of many countries and it makes tourists. They visited and massaged this place. Meanwhile, imcome to Thai people. It is one of the types of tourism in the research needed to help them understand Thai massage. Thailand that the Ministry of Tourism and Sports supports Besides, ICOMOS (The International Council on earnestly in the country. The Ministry of Tourism and Monuments and Sites) tried to communicate new events in Sports said foreigners have visited Thailand in 2015, 6.7 the communities and the past civilization at the same time million persons come from ASEAN countries and the [ 4]. This function was important for the both the Thai people number is expected to grow to 8.3 million in 2016, · and the foreigner's younger generations to learn. If the generating 245 billion baht [9]. Tourism has been one of the researcher had not explored the topic for this research, it was most interesting businesses to exist on the face of the possible the Thai massage at Wat Pho will not be globalization [1]. At the present, the tourism industries have understood this important tourism resource. The Thai been changed because they become interesting many more massage at Wat Pho is a historic site which identify Thai about experience packages [3]. They are divided into culture, original tradition, ancient customs and Thai life different sectors for example; transportations, styles. These will identify the identity of cultural arts: Thai accommodations, food and beverages, activities and etc. The massage at Wat Pho. This Thai massage at Wat Pho is an local persons have moved to other places in their own areas. interesting historic site where is associated with the first Thailand has met many problems for tourism but the Thai King Rama who rebuilt this temple complete and became government could solve all problems well. The country was his main temple. It is impressed for Thai people. recently affected by natural disasters, internal and external Furthermore, Wat Pho or Phra Chetuphon events. Vimolmangklararm Rajwaramahaviharn is the first While the Tourism Authority of Thailand has advertised university of the Thai medicine and massage where would and supported the Thai identities that are valuable the be preserved and taught to future generations. Wat Pbo is historical sites, cultural arts and traditions in Thai way of the national headquarters for the preservation and teaching life [6]. Some problems are occurred by misunderstanding of traditional Thai mecticine and massage. It is opened from from group of tourists who did not understand the 8.00 a.m.to 18.00 p.m. information such as the information of tourism sources,

Manuscript received June 23, 2016; revised July 22, 2016. This work II. OBJECTIVES OF THE RESEARCH was supported in part by the research and development institute, Suan 1. To study the data and analyze the identities of cultural Sunandha Rajabhat University, Thailand. Kitda Praraththajariya is a lecturer at Faculty of Humanities and Social arts: Thai massage for tourism. Sciences, Suansunandha Rajabhat University I U-Thong Nok Dusit District, 2. To communicate the identity of cultural arts: Thai Bangkok I 0300,Thailand (phone:+66876946230;fax:+662160 1341) (e-mail: massage at Wat Pho for tour developed the sustainable [email protected] and [email protected]) materials as a communication some tourism. Methodology Traditional massage started about 2,500 years ago. The The Identity of cultural arts: Thai massage at Wat Photo ancient medical text was found in a stone inscription on the communicate English materials for tourism. This research is wall at Wat Pho in Bangkok. The father doctor who qualitative research. The objectives of this research are the discovered the massage was Shivaga Komarpath, the Lord The Identity of cultural arts: Thai massage for tourism. Buddha's doctor. Massage originally came to South East Population and Samples Asia from India. The people who exchanged ideas and There are three groups of samples that are outlined in techniques of massage came from different countries such as the following items! China, India, Burma and Tibet. Traditional Thai massage 1. The key informant group at Wat Pho is five persons: was also called Thai Yoga Therapy. At present,· it is called the local persons and the massage practitioners at Wat Pho. Nuad Phaen Boran or Nuad Thai. It is a unique form of 2. The foreigner group was made up of ten persons per bodywork. day who visited Thailand. The researcher interviewed the There is a unique style in each area of Thailand. Most ten people for the foreigner group by the following Thai people are agriculturists. Their muscles become sore criterions: and tired due to the fact that they work hard all day long. 2.1 The foreigner group who had visited at Wat Pho, Parents or adults teach massage skills to their children. The Thailand more than once. knowledge of how to massage is transferred from generation 2.2 The foreigner group who specially visited at Wat Pho, to generation. Traditional Thai massage includes proper Thailand, and did not go to any other places. nutrition, physical exercises, the use of medicine herbs and 2.3 In this case for the foreigner group, if a group therapeutic massage. Traditional Thai medicine is not only included two persons traveling together only one person was concerned with curin diseases an · maintaining health and well-being. Ancient Thai people There are also the following conditions: believed that not to be ill is the best blessing. The medical 1. The age of the tourists interviewed is more than twenty knowledge was developed by Thai people through many years old. generations [8] . It became a part of the ancient wisdom of 2. There are ten foreigners tourists from Malaysia and Thailand. Republic of the Union of Myanmar. The knowledge that was inscribed on the walls at Wat The five key informants had worked at W at Pho for five Pho in Bangkok illustrates one of the fundamental principles years work experience. Their education graduated bachelor of traditional Thai medicine that is energy flows through the degree. body along major tendons that are called Sen En. The inner body has energy flow approximately 72,000 energy lines. When this energy flow is blocked or restricted, sickness or ill. DELIMITATION OF RESEARCH PROPOSAL diseases may develop. When the energy in the body is Delimits tion of Resea reb· Proposal obstructed to flow through these channels, the body feels During this research, the researcher conducted the study pain. Traditional Thai medicine is similar to various other at Wat Pho to study the data to analyze the identity and ancient healing systems in which illnesses are caused by an communication at Wat Pho for tourism. This study was imbalance or obstruction within each person or by an conducted from June 2014 to May 2015. imbalance between each person and environments. Wat Pho Thai Traditional Massage School is the center of massage services and study in Thailand. IV. ANALYZING THE DATA AND WRITING THE RESEARCH Ancient Thai people treated a number of ailments by REPORT using massage to restore the flow of energy throughout the body. Traditional Thai massage is a full body treatment The authors studied the documents and the data from the which includes both stretching of the joints and muscles and interviews and analyzed the content analysis. Then, all data applied pressure to the tenders. Thai massage is a very wide were sumarized. Most of foreign tourists visited at Wat Pho, spread treatment in Thailand. Thai massage pressed each Bangkok came from Malaysian and Republic of the Union point to move slowly. The muscle is pressed which is of Myanmar. They felt satisfied to visit at Wat Pho, stretched in the body. Thai medical massage can move Bangkok where one of royal temples nearby Main Street and deeper into the mechanical functions of the body, working the Grand Palace is. Moreover, they felt happy to massage with deep muscle tension and joint movements as well as the ancjent Thai massage. Thai massage is legendary. It is nerve, muscle and ligament balancing. In the health care related to Buddhism. In the past, most Thai people were system this treatment is an efficient method. Moreover, it is concerned with temples (y.l ATS) where many activities of a very successful treatment. the local communities took place. The temples became the The purpose of Thai massage is to bring the body, mind, best places to study not only Buddhism but also the and spirit into the balance and harmony and it provides an traditional medicine. Thai massage was taken place at Wat opportunity for self-healing. This massage is one of the most Pho first so Wat Pho was the first traditional medical school. beneficial therapies for treating physical and psychological Today, Thai massage is well-known around the world. problems, maintaining health and well-being. There are six Many foreigners travel to Thailand and are interested in main points of Nuad Boran or Traditional Thai massage. Thai massage. Nowadays, there are many spas throughout They are yoga, exercises, mediation, reflexology, Thailand where Thai massage is available [8]. acupressure and healing art. The benefits of traditional Thai massage are relaxation, oxygen flow, ability to absorb nutrients, reducing muscle tension, back and shoulders aches, done by two hands. On the other, it is bent to connect the headaches, neck aches, improve nervous system, reducing joints and cannot move normally. Not only hands but also stress, strength and rejuvenation of the body, circulation of elbows are used to press or roll on the points where the blood, flexibility, balancing of energy flow, balancing of fingers cannot press quite deep such as shoulder muscle and body, mind and spirit. It also reduces pain relief, anxiety, the sole of the feet. Moreover, feet are stepped on the thick depression, blood pressure and heart rate. Thai massage can spots but the feet must not step on the patient's back because be particularly helpful in relieving: headaches, migraines, the spinal bone might break or harm the inside organs. arthritis, whiplash pain, paralysis, numbness, sciatica, back Thai foot massage was developed over the years by pain and other conditions. Other benefits of traditional Thai incorporating foot massage techniques from some places massage include blocking pain signals to the brain, and such as China, Japan, and Korea. The foot is probably the improving sleep but these benefits have not been supported lowest part of the body which is related to a direct by extensive clinical studies. Thai Massage combines the connection to every other part of the body. Good Thai foot application of pressure which is used by hands, thumbs, massages not only make feet feel the relaxation but also can elbows, forearms, feet and knees. Not only the muscles are promote healing and relaxation in many other parts of the adjusted to stretch but also the health is balanced to well body as well. The basic reflexology is certain points on the · being. Then, the energy pathways are cleared. The muscles feet that can affect other areas of the body. Reflexology ·are stretched. The joints are circulated. The internal organs comes from the words reflex and logy. Reflex means a and all bodily functions are supported to move towards a ·reflection and logy means study. When reflex is mixed with balanced body. logy, this word is reflexology. Reflexology is a treatment As a whole, massaging is used by hands, elbows and feet which involves ressin assaging on fuet. n e o y. ac massage takes different time. Both of them are related to every organ, gland, and various Some types of massage last from one to two hours. The systems of the body. This process of reflexology decreases equipment is mat or mattress which is lain down on the tension. It brings energy, balance, and creates the feeling of ground. The patients must change their clothes. Their relaxation and well-being as a full body massage. The soles clothes are pajamas. The massagers follow step by step of are a second important part. Because of the blood, it flows massage. The techniques of massaging are gentle pressure from the heart through the whole body and it flows to the on the patients' body. While the massagers pull fingers, toes feet. The blood flows back to the heart again. The feet are and step on the patient's back. They use oil and massage all like the second important heart in the human being. The of the patients' body. Some patients feel hurt some time. soles have various important points which can explain the Finally, the patients feel comfortableness. conditions in the body from the reflection to the soles. The The qualities of massage are necessary to patients for practitioners are able to analyze each sole carefully. healing. There are various steps of massaging. The Foot reflexology is pressure therapy and it involves practitioner usually uses thumbs to press on each muscle of focused pressure to certain known reflex points which are the body to untwist. The pressing helps blood to flow into located in the feet to cure or prevent diseases. Foot each blood vessel. Moreover, the practitioner decreases to reflexology is based on the mapping which shows nerve press these points and the blood flows into those points. It zones or reflex points from soles to the top of a head. The makes the blood system circulate efficiently. Although the head is an important organ of the body. A practitioner can practitioner uses the pressing efficiently, rolling is a therapy. put press on different energy lines on the soles and the side The practitioner uses thumb, fingers and back to help by of the feet to determine the cause of illness. Moreover, using strong press to the muscle. The practitioner catches a pressure is applied to the feet and hands using specific lot of muscle with full hands by using strong expression. thumbs, fingers and hand techniques. Stretch and movement This method circulates the blood vessels into the muscle. It techniques are utilized to provide relaxation to the foot. Oil, makes the patient relax and also easier to stretch. The cream and lotion are not utilized in traditional reflexology practitioner uses tugging to exercise to seize the muscle or work. fascia of the articulation, which is shrunk, becomes At present, the traditional Thai massage is a holistic extended. Then, the practitioner twists the muscle to extend massage therapy which focuses on the whole body. Thai in the right way. The muscle is bent to move to the massage is also called Thai yoga massage because the articulation. It is necessary to press quite hard. For slapping practitioner uses his or her hands, knees, legs, and feet to or pounding, if the patient has backache, the slapping is move the patient into steps of yoga as stretches. Many stimulated in rhythm at the back. It helps to get rid of people say Thai massage is similar to doing yoga without phlegm if the patient has a cough and sneeze. Some patients any work. Muscle compression, joint mobilization, and need to be walked and stepped on their backs. This massage acupressure are also used during treatment. Its purpose is to is popular with Thai people. It is very good for relaxation. cure the ailments of all various elements into the balance of The organs for massaging are fingers, palms, backbone and the body. This massage removes the obstructions from the hands. The middle fmgers are used to touch with the thumbs tendons. The soft physical pressure relieves muscular to press for massaging. The fingertip is not used to put on tension, removes stress from the body and the mind of the the points but all fingers are placed on the points. Palms are patients and increases the flexibility of the muscles and placed and pressed on the muscle. The muscle cannot be limbs. It also helps in imbalances in the nervous system. pressed by fingers. If the muscle is biceps, the muscle is Traditional Thai massage improves blood and lymph pressed deeply by backbone. It is slapped to stimulate the circulation. This therapy ensures patients can relax and it muscle in rhythm. The twisting of the muscle to extend is refreshes the spirit. V . DISCUSSION AND CONCLUSION This report analyzed "The identity of cultural arts: Thai massage at Wat Pho for tourism by the following item: Thai massage. Tourism has grown massively as an industry over the past century for a variety of reasons [5] . For example, advances in travel are a wider range of ways to travel as a tourist and these methods are widely available technology. Tourism growth can be limited on a local scale[7]. Culture which is primarily transmitted to individuals through groups and Fig. I. Hermit statues in Wat Pho. across generations. It is believe that actions are learned through interactions with others [2]. The interactions happen to human in many activities to communicate each other. It is art of perception to understand the contents. Wat Pho is an important temple in Thailand and well known about traditional Thai massage. The traditional Thai massage is a cultural art which is popular for curing the body. If the do not see the doctors. alternative of types of curing of body. Many Thai people are interested in the massage. They go to W at Pho for visiting and massaging. Every weekend the traditional Thai massage school are full both patients and massagers. The visitors can see clearly this school. They get smell Thai herbal oil or herbal balm and the patients inside the building. Both Thai Fig. 2. Traditional Thai body massage. and foreigner people visit here for visiting around temple and learning how to massage the traditional Thai massage. The Thai massage is an identity of Thai cultural art in Thailand since the ancient period. The traditional Thai massage has many types such as body massage, back massage, head massage, shoulders massage and etc. [8] . Traditional Thai body massage is a combination of deep tissue, pressure points and stretching techniques to reduce stress and relieve muscle soreness. For Thai back massage, head massage and shoulders massage are wonderful massages which were used herbal balm to help release stress and tension, refreshing and restoring a sense of serenity. Then, Thai foot massage is a relaxing therapy involving gentle foot massage using a special balm, followed by a Fig. 3. Thai back massage, head massage and shoulder massage. pressure point massage to improve blood circulation and revive your tired legs and feet. The Thai massage at Wat Pho is an individual experience if you visit Wat Pho. It is still a unique experience. Besides, the prices for massage treatments at Wat Pho are the following items: Traditional Thai massage 420 baht for 1 hour260 baht for 30 minutes [9] . Studying the identities of cultural arts: Thai massage at Wat Pho in the English language made foreign tourists understand the identity of cultural arts: Thai massage m Thailand better for visiting at Wat Pho, Bangkok. lL==-- ·=t ...... _ ••,..,.., iL"' :i~- ~~--- 1=- -.:.%..J.:.!r=t'._' v. ~~-==~ ,., ~~~-.--· ~~. ,... ,_...... _.. .. _....,.....-~... .. ~ ...... 1 ::::.~~ llEw:5Ee!::.: ~ · ~·~2 ...... :::"'"-~ .,·-. .::.:z-...... "' ~.t;.,.~""""~ o;::;c-·=--;;: r- Fig. 4. Wat Pho or Phra Chetuphon Vimolmangklararm _Jajwaramahaviharn area.

Suggestion for the Next Research This research is the Identity of Cultural Art: Thai massage at Wat Pho to communicate in the English language for tourism. Besides, it can be applied to the next research for VI. REFERENCES other temples or historical sites. This research about Thai [I] Chetanont, S. (2014), Chinese Tourists 's Behaviors towards Travel massage is an good interesting activity for the foreign and Shopping in Bangkok. tourists. And it can be also changed to be the identity of [2] Communication Theory, (2015). Retrieved March 27, 2015, from other temples for cultural tourism, sustainable tourism, etc. http://www.researchomatic.com/communication-theory 182748 [3] David, E SR & Sung C. K. (2015). Managing Ecotourism: A Legacy in the future that would be a good research to study. for the Future, New York: Haworth Press. [4] "ICOMOS Charter for the interpretation and presentation of cultural heritage sites," Retrieved March 28, 2015, from http://www.icomos.org. [5] Me Intosh, Robert W., Goeldner Charles R, and Ritchie Brent. J.R. ACKNOWLEDGMENT 20 15. Tourism: Principles, Practice and Philosophies, 7th ed. New This research is "The Identity of Cultural Arts: Thai York: John Wiley & Sons. massage at Wat Pho to communicate in the English [6] Praraththajariya, K. (20 I 0). Thai Way ofLife, Bangkok: Kasembandit. [7] Somying, T. (2010). Travel and Tourism Entrepreneurs, Chonburi: language for tourism". Wattanasi. This research would not have been successful without the [8] The Impact ofCulture on Touris, (2015). Retrieved February 27, 2015, guidance and support from individuals who were valuable from http: www. assistance in the preparation and completion of this study. oecd.orglcfe/tourism/theimpactofcultureontourism.htm [9] Tourisms and Sport Ministry, (2015). Retrieved May 20, 2015, from This research was support by Suan Sunandha Rajabhat http// www.mots.go.thlmain.php?filename =index_EN Research and development institute. Furthermore, the researcher would like to say thank you Kitda Praratbtbajariya was born in 1956 in Bangkok, Thailand. She obtained a Master degree in once more from sincerely heart to acknowledge the key She is a lecturer in field of English Language with the They are very important persons who made me successful Faculty of Humanity and Social Science, Suan Sunandha my research. Rajabhat University, Bangkok, Thailand.