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11321_Ander_2p_bindex.k.qxd 3/30/04 12:07 PM Page 245 INDEX Abercrombie & Fitch: Assortment, as Est position, 13 as Gap competitor, 98 Automated teller machines (ATMs), 108, private brands from, 237 212 target market for, 188 Auto sales, 116, 117, 211 Advertising: Auto Zone: in home electronics retailing, 81 earnings power of, 166 profit margins and, 58 Quick-Est positioning of, 129 retail reliance on, 52 by Target, 93 Babies “R” Us, 77 Aeropostale, 188 Baby boomers: Affluence: aging of, 183 versus low-income market, 183 children of, 186 retail attention to, 191 fashion merchandising to, 89 Amazon.com: spending patterns of, 183–184 Big-Est positioning of, 68, 70, 73–76, as target market, 28, 31, 184–186 175, 202 Baja Fresh, 190, 191. See also Wendy’s as category killer, 63 Banana Republic: Easy-Est positioning of, 233 sales at, 171 Amazon.com: Get Big Fast (Spector), 73 as spin-off, 194 American Eagle,COPYRIGHTED 98, 188 store MATERIAL locations of, 196–197 American Girl Place, 186, 187–188 target market for, 97 Ames, 174 Bankruptcy rate, 5, 165, 176 Apparel retailer. See also specific retailers Barnes & Noble: Hot-Est positioning by, 87, 97 Big-Est positioning of, 69, 70 inventory management by, 88 product selection at, 74, 175 Asset utilization, 166 Bath & Body Works, 193 245 11321_Ander_2p_bindex.k.qxd 3/30/04 10:25 AM Page 246 Index Bebe stores, 188 Burger King, 127 Bed Bath & Beyond: Business-to-business companies, 147 as category killer, 63 Buzz, in Hot-Est retailing, 94 earnings power of, 166 Bernauer, Dave, 133 Caldor, 174 Best Buy: Capital: as Big-Est competition, 78 access to, 6 as category killer, 63 venture, 169–170, 180 checkout at, 215 CarMax, 106, 108, 211 versus Incredible Universe, 79, 80 Carrefour, 210 in smaller units, 137 Catalog shopping: transformation of, 154–156 in brand extension, 194 Bezos, Jeff, 73, 74 conversion to retail store, 187 Big-Est positioning.
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