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The Cultural Industries in Caricom: Trade and Development Challenges

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The Cultural Industries in Caricom: Trade and Development Challenges THE CULTURAL INDUSTRIES IN CARICOM: TRADE AND DEVELOPMENT CHALLENGES Lead Consultant: Keith Nurse Research Team: Allison Demas Jo-anne Tull Bruce Paddington Winston O’Young Michael Gray Halcyone Hoagland Michele Reis Report prepared for the Caribbean Regional Negotiating Machinery DRAFT November 2006 Funded under EU PROINVEST CAR/5170 FOREWORD This report was prepared under a PROINVEST funded project executed by the Caribbean Regional Negotiating Machinery (CRNM). The research was conducted by a team of consultants and was supervised by the CRNM. Stakeholder input into the study was provided through interviews and two CRNM workshops organized in October 2004 in Trinidad and October 2006 in Barbados. The contents of the report represent the views of the consultants and/or the CRNM but not those of PRO€INVEST. The CRNM and the authors wish to express their appreciation to the European Commission and PROINVEST for the generous support provided for the cultural industries project. Table of Contents Executive Summary.................................................................................... 6 Scope of Work ............................................................................................................................... 6 Trends in the Cultural Industries .................................................................................................... 9 Competitiveness and Industrial Upgrading .................................................................................. 10 The Caribbean Context................................................................................................................ 11 Challenges and Opportunities...................................................................................................... 12 Key Recommendations................................................................................................................ 13 Conclusion ................................................................................................................................... 15 CHAPTER ONE: Introduction................................................................... 17 Report Outline and Methodology 17 Review of Economic Performance of Caribbean Cultural Industries ........................................... 19 CHAPTER TWO: Cultural/Creative Industries and The Global Economy22 Defining the Cultural/Creative Industries ..................................................................................... 22 Technological Change and New Business Models...................................................................... 25 Size and Structure of World Trade...............................................................................................26 Trade Policy Context.................................................................................................................... 28 Corporate Control ........................................................................................................................ 29 Framework for Industrial Upgrading............................................................................................. 30 CHAPTER THREE: The Music Industry................................................... 32 Global Overview........................................................................................................................... 32 Regional Assessment .................................................................................................................. 33 The Jamaican Market and International Sales of Reggae Music................................................. 34 Trinidad and Tobago Music Recording Sector............................................................................. 41 Trinidad Live Performance........................................................................................................... 42 Barbados Live Performance Sector ............................................................................................. 44 Audio-visual products in the Caribbean ....................................................................................... 46 Broadcasting ................................................................................................................................ 47 Market Assessment ..................................................................................................................... 49 Organisational Issues .................................................................................................................. 49 Organisational and Institutional Capacity in the Belize Music Industry........................................ 50 Industrial & Innovation Issues ...................................................................................................... 51 Strategic Analysis and Direction .................................................................................................. 54 Key Recommendations................................................................................................................ 55 CHAPTER FOUR: The Audio-Visual Industry......................................... 58 Global Overview........................................................................................................................... 58 Economic Performance................................................................................................................ 60 TV Broadcasting – Background ................................................................................................... 60 Liberalisation of the Sector .......................................................................................................... 61 Cable Television and Expansion of the Sector. ........................................................................... 61 Caribbean Content on Regional Television Stations ................................................................... 62 On Location Strategy and Foreign Exchange Earnings............................................................... 64 Industrial Policies ......................................................................................................................... 69 Regional Assessment .................................................................................................................. 75 Competitiveness Analysis ............................................................................................................ 76 Marketing and Distribution ........................................................................................................... 78 Cinema distribution ...................................................................................................................... 79 Training ........................................................................................................................................ 80 Trade Policy Issues...................................................................................................................... 81 Strategic Analysis and Direction .................................................................................................. 82 Key Recommendations................................................................................................................ 86 CHAPTER FIVE: Publishing ..................................................................... 96 Global Overview........................................................................................................................... 96 Regional Assessment .................................................................................................................. 97 Production.................................................................................................................................... 99 Distribution ................................................................................................................................. 100 Cross Platform Opportunities..................................................................................................... 101 Magazines.................................................................................................................................. 104 Market Analysis.......................................................................................................................... 105 Trade Policy Issues.................................................................................................................... 105 Strategic Analysis and Direction ................................................................................................ 108 Key Recommendations.............................................................................................................. 117 CHAPTER SIX: Visual Arts..................................................................... 121 Global Overview......................................................................................................................... 121 Economic Performance.............................................................................................................. 122 Regional Assessment ................................................................................................................ 124 Market Analysis.......................................................................................................................... 125 Competitiveness Analysis .........................................................................................................
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