Sustainability report 2017 NUTS CANDY BRANDS LEADING concept SALES IN SALES PICK & MIX PICK with the goals the with and Cloetta’s business Cloetta’s COUNTRIES 50 The vision, together vision, together The CHOCOLATE strategies, expresses expresses strategies, SEK BILLION MISSION 5.8 Munchy Moments Munchy EMPLOYEES To bring a smile your to To ANNUAL SALES CHEWING GUM 2,467 IN
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VISION VISION To be most the To PASTILLES Munchy Moments Munchy admired satisfierof FOUNDED
1862 Cloetta Cloetta Netherlands and the region Nordic the in company confectionery – a leading
Cloetta Sustainability report 2017 Cloetta
Sustainability report Sustainability
2017 2017
Cloetta’s strengths • Strong brands and market positions. • Excellent availability in stores enabled by a strong and effective sales and distribution organization. • Good consumer recognition and loyalty. • Innovative product and package development. • Efficient production with high and consistent quality.
Cloetta’s net sales Cloetta’s net sales by category by country Other 8% q Sweden Candy UK 5% u t Other 2% q 34% t Germany 5% u Nuts 4% u 58% Nordic Other countries Chewing gum 7% u The Netherlands 32 % 68 % 14% u Pastilles 12% u Norway 6% u p Finland Chocolate 17% p Denmark p 21% 7%
Categories where Cloetta is among the market leaders
Sweden Norway Denmark The Netherlands Finland Candy Pastilles Pastilles Pastilles Pastilles Chocolate countlines Candy Candy Candy Chewing gum Pastilles Pick & mix Pick & mix Chewing gum Candy Chocolate bags Pick & mix Pick & mix
1 Cloetta
Sustainability report Sustainability A year of change
2017 2017 2017 was a year of change for Cloetta. The acquisition of Candyking and the divestment of Cloetta Italy changed the Group’s structure significantly.
Strategic initiatives support Cloetta’s sustainability com- profitable growth mitment has three components: The confectionery market is characterized greater well-being, reduced by stability. Admittedly growth in Europe environmental impact and sus- is relatively small and individual markets tainable sourcing. Action plans, can show reduced sales in a single month or targets and key performance quarter, but over time annual growth in the indicators are in place for all confectionery market is normally 1 – 2 per prioritized areas. cent. Despite this, Cloetta has not managed Cloetta is a member of the to fully grow in line with the market in recent UN Global Compact and sup- years. We have therefore started a number ports its 10 principles. These are of strategic initiatives that will contribute to also incorporated into Cloetta’s profitable growth. Code of Conduct and thus pro- My key focus for Cloetta is to improve our vide a solid foundation for our competitiveness, thereby driving profitable sustainability work. growth in our main markets and selected In the area of sustainable international markets. We will do this by im- sourcing, proving the competitive power of our brands, Cloetta has prioritized a number improving our ability in partnership with our of raw materials. All cocoa and customers to expand our categories, as well as chocolate that we purchase is improving our performance culture and our UTZ certified. We have now also cost culture. removed palm oil as a glazing The means that we must agent in the majority of our products. For the • have clearer category and brand plans and few products that still contain palm oil, we Despite the challenges improve our working methods when we have started switching to segregated palm oil “ develop, launch and sell our products, which im- we faced during the year, • offer consumers a choice which means that proves traceability. In 2018 we are also start- Cloetta stands on a firm they can choose with sugar, with less sugar ing a programme for sustainable shea butter. foundation. or sugar-free, Cloetta’s long-term environmental goals • be more effective in our marketing and extend until 2020. Following a steady im- ” over time increase our brand investments provement in our environmental key perfor- while providing leading-edge support to mance indicators in recent years, the picture have some of the market’s strongest brands our customers with their online sales of our in 2017 is more mixed. Carbon dioxide emis- and leading market positions. We have one of products, sions per produced kilogram decreased and the best sales and distribution organizations • reduce our cost base both in order to our recovery rate increased, while our total in our main markets. We have experienced, increase profitability and to be able to energy consumption was largely unchanged. skilled and dedicated employees who are finance new brand investments, We therefore need to increase our focus on proud of our company and our products. And • integrate Candyking to create substantial energy efficiency since this is good both for we have a profitable business, which generates synergies and thereby increased profitabil- our environment and our economy. a stable cash flow that can be used for both ity, Our sustainability report (included in acquisitions and dividends. • continue our Lean2020 programme among this annual report) has been reviewed by the I therefore feel confident in the knowl- other things to increase capacity for in- auditing firm KPMG. Since it is our ambition edge that we have the foundation we need to sourcing from Candyking as well as reducing to meet international standards, our sus- further develop and improve Cloetta. This production costs. tainability report is prepared in accordance is for the benefit of customers, consumers, with the Global Reporting Initiative (GRI) shareholders and employees. Enhanced sustainability work guidelines. Cloetta’s aim is to build long-term sustaina- Stockholm, March 2018 ble values by growing as a company while at Cloetta is stable the same time ensuring that the impact on Despite the challenges we faced during the Henri de Sauvage-Nolting both people and the environment is positive. year, Cloetta stands on a firm foundation. We President and CEO
2 Words from the President Cloetta
Sustainability report Sustainability Long-term sustainability targets
Reduced environmental Greater well-being Sustainable sourcing impact
2017 2017
Employees Energy consumption Responsibility for raw material Cloetta has zero tolerance for occupational Energy consumption per produced tonne producers accidents. The target for 2017 was achieved to be reduced by 5 per cent by 2020. • Sustainability programmes will be imple- after more focused working methods. mented for all prioritized raw materials. Energy consumption • By 2020 at the latest, Cloetta’s suppliers Days between occupational accidents MWh/prod. tonne Goal 2020 (number of days between accidents leading to <1.82 of oils and fats shall have a fully traceable >1 day of absence) 2.0 Days pipeline of palm oil fractions back to 30 Goal 2017 known plantations. >24.3 1.5 • 100 per cent of all cocoa and chocolate 25 purchased by Cloetta must be UTZ- certified. 20 1.0 • From July 2018 and onwards, Cloetta 15 will only source sustainable shea butter 0.5 according to the AAK programme, see 10 page 24. Comments on the year’s outcome 5 0.0 2014 2015 2016 2017 • Sustainability programmes have been implemented for cocoa and palm oil. For 0 Waste 2013 2014 2015 2016 2017 shea butter, Cloetta has decided to switch The volume of waste per produced kg to to sustainable shea butter which will In 2017 LTA reached 26.1 days on average be reduced by 25 per cent by 2020. be implemented in 2018. Sustainability between LTAs compared to 16.6 days in Waste programmes for cane sugar, cashew nuts 2016. Kg/prod. kg and gum arabic will be in place by 2020 Great Place to Work – the goal is an 80 Goal 2020 <49.3 at the latest. improved Trust Index compared to the 70 • 100 per cent of the cocoa purchases are previous survey. 60 UTZ-certified.
50 • Cloetta started to remove most of the palm oil from glazing agents at the end 40 of 2017. This means that the majority 30 of Cloetta’s products are palm oil free. 20 Cloetta’s range of chocolate and fudge products still contain palm oil but during 10 LESS SUGAR & the year Cloetta started switching to 0 segregated palm oil in accordance with 2014 2015 2016 2017 SUGAR-FREE RSPO principles. Certification according Consumers – Carbon dioxide emissions to this standard will take place in 2018.
Less sugar/sugar-free CO2 emissions from production per Have a sugar-free alternative for all produced kg to be reduced Cloetta’s key brands by 2020. Carbon dioxide emissions Kg/prod. kg 0.35 Goal 2020 Sustainability <0.25 0.30 programs developed for cocoa, palm and 0.25 shea butter NAFNAC 0.20 No Artificial Flavours & 0.15 No Artificial Colours By 2020 0.10 No artificial colours or flavours sustainability Cloetta is committed to increasing the 0.05 programs in place share of natural ingredients. Cloetta’s 0.00 for prioritized product portfolio will contain no artifi- 2014 2015 2016 2017 materials cial flavours and no artificial colours by Energy consumption and waste decreased in absolute numbers but the targets were not met 2019. due to lower production volumes.
Goals and strategies 3 Cloetta
Sustainability report Sustainability
2017 2017 New strategic priorities for 2017 and 2018
Focus on driving growth
Brand development – Customer and market New markets, initiatives consumer development and concepts Continuously enhance our Be #1 among snack and candy Widen and expand the product brands with a focus on high companies in brand and category portfolio into new geographical quality and local tradition. development. markets.
• Develop international brand plat- • Be available for purchase at all • Strengthen and establish internation- forms and joint innovation across Munchy moments. al market hubs for global development markets. • Build superior shopper insight to of The Jelly Bean Factory brand. • Focus on fewer but bigger brands and become preferred supplier with all • Launch and acquire new products, activities. customers. concepts and brands in existing prod- • Use digital media as a communication • Develop the market’s best ”shop in uct categories in existing or closely platform. shop” pick & mix concept. related markets. • Drive “Choice for you” for the launch • Strengthen the brands in the stores of products that contain less sugar or through wide distribution and high are sugar-free and free from artificial visibility. flavours and colours. • Maintain excellent customer service. • Develop sustainability programmes • Develop e-commerce concepts as a for the prioritized raw materials. way to support the customers.
4 Goals and strategies Cloetta
Sustainability report Sustainability
2017 2017
Focus on Focus on the employees cost-efficiency and organization
Increase profitability and Create the conditions future investments for growth
• Integrate Candyking and insource • Zero tolerance for accidents. production to create synergies. • Create a common agenda and a uni- • Continue the implementation of form way of working. Lean 2020, which leads to increased • Create a winning culture. efficiencies, lower costs and reduced • Optimize Cloetta’s culture with sup- energy consumption, waste and port from ”Great Place to Work ” and emissions. Lean 2020. • Minimize material costs through • Develop leaders and attract, develop systematic value engineering and and retain skilled and competent reduced waste, and indirect costs employees. through value improvement. • Strengthen the organization in brand • Greater efficiency in marketing and category development. activities.
Goals and strategies 5 Cloetta
Sustainability report Sustainability Cloetta’s leading brands Cloetta is the name and symbol of the Nordic region’s oldest confectionery company,
2017 2017 with a very strong local heritage. Cloetta’s brands fulfil the mission »To bring a smile to your Munchy Moments«.
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6 Goals and strategies Cloetta
Sustainability report Sustainability
2017 2017
New market, initiatives and concepts
In the spring of 2017 Cloetta acquired Candyking Holding AB (“Candyking”) and its subsidiaries, a leading concept supplier in the pick & mix category in the Nordic region and the UK. Candyking offers retailers a total concept in pick & mix, consisting of products, racks and merchandising as well as in-store and logistics services.
At the time of the acquisition, Candyking Synergies from the acquisition A total of 600 – 800 articles provided some 8,000 sales outlets in seven For several years Cloetta has offered a Following the acquisition of Candyking, countries with pick & mix and had annual similar concept for both regular pick & mix Cloetta now offers a total of 600 – 800 arti- sales of approximately SEK 1,200m. Candy- and natural snacks. In Finland, Cloetta has cles in the pick & mix assortment in the form king’s brands include Candyking and Kara- successfully driven the pick & mix concept of chocolates, gummy candies, hard-boiled mellkungen in the candy market and Parrots Karkkikatu for many years. candies, toffee, foam, liquorice and natural in natural snacks. Today, pick & mix accounts Since Candyking has no in-house pro- snacks. A customer can choose a concept for 30 per cent of the Group’s sales. duction, Cloetta can bring about significant with between 16-200 different articles that synergies through the acquisition. Over consumers can pick in bags or cups. Pick & mix – a vital part of the years, Cloetta has delivered candy to the candy market Candyking and Cloetta has the production Natural snacks Pick & mix accounts for over 30 per cent of capacity to successively insource additional Through the Parrots brand, Cloetta is also a the candy market in Sweden, measured by production. The synergies are created not leading player in the natural snacks market in volume. In the other Nordic countries, the only in production, but also in administra- Sweden and Finland. Parrots is currently the share is between 10 and 15 per cent. tion, logistics and sales, and will be realized only pick & mix brand that is 100% free from In the rest of Europe, pick & mix has a during the years 2017 – 2020. palm oil and includes only UTZ-certified weaker position but is a growing part of the chocolate and natural flavours. candy market.
Goals and strategies 7 Cloetta
Sustainability report Sustainability Cloetta’s value chain
Cloetta’s ambition for creating value is
2017 2017 «To bring a smile to your Munchy Moments».
Through innovative product development, efficient purchasing and high-quality production, as well as good relations with the retail trade and marketing that strengthens the brands, Cloetta creates economic value. At the same time, Cloetta strives to have a positive impact on people and the environment.
Product development Purchasing Production
Value creation • Product development is based on • Cloetta’s total purchasing costs • Cloetta had 2,467 employees during a combination of customer- and amounted to SEK 3,873m, of which 2017 and total personnel costs consumer-driven needs/preferences, SEK 2,575m refers to raw materials amounted to SEK 1,152m. innovation and opportunities in the and consumables. Of these, packaging • Cloetta’s 8 factories had 1,580 existing production network. materials are the largest cost item and employees. account for around 22 per cent. The • During the year, Cloetta produced three main raw materials in terms of 95.6 thousand tonnes of candy, choco- purchasing costs are sugar, cocoa and late, chewing gum, pastilles and nuts. milk powder. Sustainable corporate responsibility
• For several years Cloetta has conduct- • Suppliers to Cloetta’s production Environment ed a long-term programme, NAFNAC are subject to an approval process in • Development of more energy-efficient which both product safety and corpo- (No Artificial Flavours, No Artificial processes and lower CO2 emissions is Colours) aimed at offering a portfolio rate responsibility are evaluated. continually underway. of products that contain only natural • Cloetta promotes sustainable produc- • Waste is sent to material recycling and flavours and colours. tion of prioritized materials: cocoa, energy recovery. • Cloetta is pursuing a project to palm oil, cane sugar and shea butter, • Systematic environmental manage- systematically develop alternative read more on pages 22–24. ment is a natural part of processes in all products that have lower sugar or are factories. sugar-free for the major brands. With- Occupational Health in the “Choice for you” strategy, Red and Safety (OHS) Band in the Netherlands launched • Focus on personal safety. vegetarian, sugar-free and less sugar alternatives during the year. • OHS activities with systematic monitoring are part of the daily follow-up. Sustainability Product Safety programs developed • Product safety system in place in all for cocoa, palm and factories. shea butter • The factories focus on measures to prevent serious product complaints. Read more on page 18.
LESS SUGAR & SUGAR-FREE
8 Goals and strategies Cloetta
Sustainability report Sustainability
2017 2017
Repayment of borrowings
Customers Consumers
• Total net sales amounted to • Cloetta satisfies Munchy Moments. SEK 5,784m. Cloetta’s largest • Feedback about complaints and customer category is the grocery viewpoints. retail trade. The service trade is also a very important customer group. Profit for the year was SEK 402m excluding impact of impairment loss in discontinued operation including income tax effects and other items affecting comparabil- ity. Including items affecting comparability, profit amounted to SEK –97m.
• In general, the customers require • Products of a high quality BRC or ISO certification. are marketed responsibly. • Unnecessary transport packaging is • Offer consumers a wide range of natu- Shareholders avoided and transports are optimized. ral products. A certain share of non-restricted equity is All packaging can be sorted at source. • Programmes to promote sustainable distributed to Cloetta’s shareholders in the packaging. form of dividends, after the operations have been provided with the capital necessary for development. For 2017 the Board has proposed an ordinary dividend of SEK 0.75 per share, which corresponds to 54 per cent of the profit for the period excluding impact Distributed value* of impairment loss discontinued operation Creditors, financial partners 1% qqShareholders 4% including income tax effects and other items Income tax u affecting comparability and a special dividend 4% Employees of SEK 0.75 per share, equal to a total of SEK t 21% Generated 433m, to be paid in 2018. In 2017, SEK 216m value was distributed to the shareholders. Other suppliers u SEK 23% Suppliers of raw 5,790m materials and consumables t 47% Cloetta’s Code of Conduct is the basis for all relation- * Excluding amortization/depreciation, loss in discontinued operation and loss for the year and including paid dividends and net financial items, total SEK 5,531m. ships within and outside the company Economic impact Production and sales of Cloetta’s products generate economic values that benefit the stakeholders.
Goals and strategies 9 Cloetta
Sustainability report Sustainability Cloetta’s main markets
2017 2017 Cloetta’s main markets are the countries where the Group has its own sales and distribution organization, and consist of Sweden, Finland, the Netherlands, Denmark, Norway, Germany and the UK.
Main markets – countries where Cloetta has its own • organization. Countries where Cloetta’s products are sold • primarily through distribution agreements. • Share of Cloetta’s sales* e e la o a 21