Industry focus is on Houston for the NAB It's two out of three as Nixon names Holcomb

m BroadcastingThe newsweekly of broadcasting and allied arts Mar18Our 43d Year 1974

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WELCOME TO THE N.A.B.. FROM KPRC RADIO AND KPRC TU: HOUSTON'S FIRST STATIONS. THEN AND NOW.

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H. Ree Nicholas Johnson T. Reid Benjamin L. Hooks °Dean Burch Lee Richard E. Wiley Robed Emmett Lee Charlotte 1969 1974 19681973 1966.1973 1972- CHAIRMAN 1953- 1971- 1973

Henry 'Rose) Herschel Hyde lames 1 Wadsworth Lee Lnevinger 'E. William Robed Taylor Bartley Robed Wells Thomas J.Houser Kenneth A. Co. 1963 1968 1962 1966 19521972 1969-1971 1970.1971 1963.1970 1946 1969 1965 1969

Henry Ring 'John C. Doerler Richard A Mack `George C McConnaughey Frederick W. Ford °Newton N. Minow T. A. M.Craven`- John S Cross Charles 1953.1960 19551958" 1954.1957" 19571964 19611963 1937 194471956 1963 1958.1962 1960.1961

'Albert Wayne Coy Clifford 1. purr Edward Mount Webster Frieda Barkin Hennock George Edward Sterling 'Paul Atlee Walker Eugene H. Merrill Robert Franklin Tones 1947. 1952'" 1941 1948 19471956 19481955" 1948.1954 19341953" 19521953 19471952"

4w: A William H. Wills Lawrence Fly Norman S. Case Ray C. Wakefield 'Ewell K led "Charles R. Denny. Jr 'Paul A. Porter 'lames 19341945" 1941-1947" 19441947°' 1945 1947 1944.1946 19451946" 19391941"

Gary 'Frank R. McNinch Irvin Stewart ' Anming S. Prall Hampson I Thompson Thad H. Brown Eugene 0 Sykes Frederick 1934" 1939-1941°' 1934-1940' 1934 1939" 1937-1939' 19341937 19351937"

Fed -r- rngIgnications Commissioners July 10, 1934 to March 6, 1974

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-Served as Chairman O °Deceased STEINMAN TELEVISION STATIONS Clair McCollough, Pres. WGAL -TV Lancaster -Harrisburg- York -Lebanon, Pa. WTEV Providence, R. I. /New Bedford -Fall River, Mass. li Mar18 oB6 No. lróadcasting

Senate Appropriations Subcommittee, to read opinion nar- Closed Circuit® rowly (Broadcasting, March 11). Critical preliminary step in reconstruction program will Explosion ahead? Talk of separation of National Associa- be analysis by general counsel's office of opinion, written tiónof Broadcasters into autonomous radio and television by Justice William O. Douglas, which lawyers in and out of organizations is being revived on eve of 52d convention in commission find murky. Acting General Counsel Daniel week. Television -oriented members are view- Houston this Ohlbaum, Executive Director Jack Torbet and bureau chiefs ing darkly what they see as dominance of radio in associa- are to meet on Thursday in effort to develop long- and tion affairs by virtue larger membership. of joint board short-range solutions to problem, in anticipation of meeting Conversely, radio -only members complain that bulk of with commissioners on subject on March 28. Multimillion - NAB's $4- million annual funds are disbursed to fight TV's dollar question posed by opinion is how to isolate value to battles, in cable, children's programing, regula- advertising recipient sole standard on which court would allow fees fairness welter - tion, doctrine and of other subjects they al- to be based. lege to be of little or no concern to them. NAB's radio board has 29 members, while TV board has New incursions. Knowledgeable sources in electronics indus- 15. Argument is advanced by long -time members that re- try predict Motorola will intensify efforts to expand use of structuring is needed because values have changed marked- land-mobile radio (and of spectrum to go with it), now that ly since existing organization was implemented quarter cen- company has agreed to sell its TV home receiver business tury ago. Since then, in words of one broadcaster who's to Matsushita Electric of Japan (see page 84). Land mobile in radio and TV, expansion has been "totally by accident" is Motorola's biggest profit center; company controls esti- as has been case with most other trade associations. He ad- mated 85% of field. vocates commissioning of consulting firm, such as Booz, Al- Allocation of additional spectrum for land -mobile use is len & Hamilton or McKinsey & Co., to undertake basic re- being vigorously sought by Motorola's skilled Washington evaluation prior to consideration of restructuring. Also sug- operators. Broadcast groups oppose land -mobile quest for gested has been study of other trade groups that work in UHF frequencies that would displace television channels. conjunction with or derive funds from NAB or from sta- FCC action awaits study of how spectrum can be em- tions and networks. It has been estimated that some $10 ployed most efficiently. Footnote: Unannounced price million is spent annually to sustain broadcast -oriented trade Matsushita is to pay for TV set business is said to be groups. around $225 million.

Different judgments. NBC News plans no live coverage if Fast start. New FCC Chairman Richard E. Wiley lost little two jailed Symbionese Liberation Army members are per- time last week in attempt to tighten agency's administra- mitted by San Francisco judge to make TV appearance de- tion (see page 30). He called in bureau and office chiefs on manded by captors of Patricia Hearst. ABC News "will Thursday to work out procedures for speeding commis- strongly consider" live coverage. CBS News has not decided. sion's work. Such meetings will be held weekly. He said he All three assume appearance - if allowed by ruling that is doesn't want rulemakings hanging around for years. He due today (March 18) - would be worth news coverage on wants attacks on backlogs: 90-day deadlines on processing regular evening programs. of uncontested renewals, for instance. (Some 900 renewals How of oil. Major oil companies' support of national pro- are now hanging fire, including more than 200 facing peti- graming for public broadcasting is now running into millions. tions to deny.) Leading field is Exxon Corp., which is already funding Chairman, who had busy first week with speeches, meet- Theater in America with $1 million and will soon announce ings, testimony on appropriations, took time for courtesy another $1-million grant to Children's Television Workshop visit to Capitol Hill. On Thursday he called on Senators to aid production of CTW's new and as- yet -untitled health John O. Pastore (D- R.I.), chairman of Communications Sub- series. Mobil Oil is contributing additional $800,000 for committee, and Howard Baker (R- Tenn.), subcommittee's Masterpiece Theater, and is negotiating for futher awards. ranking minority member. Now it's reported that Atlantic Richfield Corp (Arco) is con- sidering requests for grants totaling some $1 million for two Moving on. Elbert Sampson, who was first black to join production centers, WNET-TV New York and WETA -TV executive ranks at National Association of Broadcasters, is Washington, for cultural programing. leaving his NAB job as coordinator, public affairs, to join Kaiser Broadcasting's WKBS -TV Philadelphia as program Raking it in. FCC is expected to proceed cautiously in re- manager. NAB is looking for replacement. acting to Supreme Court decision on commission's fee -col- lection program. Knowledgeable commission officials Collector's item. Computer Television Inc., New York, pay "guess" agency will suspend only annual cable TV fees and TV organization headed by Paul Klein, is reported to be in continue to collect all others - including annual broadcast fmal stages of negotiations to acquire closed- circuit pay TV fees - while it reconstructs fee schedules for various bureaus division of Columbia Pictures Industries, Trans -World Com- on basis of standards laid down in court's opinion. New munications, New York, which has suffered severe financial schedule, slated to go into effect May 1, will probably be losses. Computer Television, in Which Time Inc. has substan scrapped. Annual cable fees are only ones expressly dealt tial interest, is expected to pay considerably less than $4 with in opinion, and commission seems to be taking serious- million, price set for TWC in deal that fell through last fall ly advice of Senator William Proxmire (D-Wis.), chairman of with Prudential Maintenance Co., New York.

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Broadcasting Mar 18 1974 5 Top of the Week Hot time in Houston. There may be certain inclination to- ward escapism in NAB's decision to hold this week's con- vention in Houston - a choice which itself has created some problems. In any case, it's apparent that Washington - oriented subjects (i.e., renewal, FCC vacancies, Nixon ap- pearance) will dominate proceedings. Here's summary of what to expect. Page 27. Man at the top. Richard Wiley's rapid ascension through FCC ranks has culminated in a superlative - the chairman- ship. It's a fitting accomplishment; a glance at Mr. Wiley's record shows few who've been so qualified for the job. Page 30. But it didn't take him long to discover the host of headaches that accompany his new assignment. His men- Holcomb tor: a House appropriations subcommittee. Page 38. Two down, one to go as President Legacy. Supreme Court's decision that FCC's fee schedule nominates Holcomb for FCC vacancy; isn't up to snuff is creating plethora of headaches for agen- prompt Senate hearing expected, cy. Already, 11 petitioners have asked for rebates, and NAB but he'll join Quello in holding pattern has asked for rules reflecting court's edict. Page 42. awaiting clue to Burch's successor Full agenda. Senator Pastore's Communications Subcom- mittee will have its hands full with communications-related Process of building FCC - now shy three members - back matters in weeks to come. Schedule includes Eger confir- up to full strength was moved along last week with White mation to OTP, violence inquiry, all- channel radio and - House's long -expected announcement that President Nixon possibly - renewals. Page 46. would nominate Luther Holcomb, of Dallas, to vacancy created by resignation of H. Rex Lee. Mr. Holcomb, Demo- Outside looking in. John Pettit, FCC's general counsel un- crat, who is vice chairman of Equal Employment Opportun- til last week, speaks from new perspective in reflecting on ity Commission, would fill out seven -year term expiring his former employer from standpoint of Washington com- June 30, 1975. munications attorney. In first day of private practice, he White House announcement came as nomination of Jame, criticizes access rule, predicts radical changes in fairness H. Quello, ex- Detroit broadcaster, to succeed Democrat doctrine. Page 47. Nicholas Johnson, remained stalled in Senate Commerce Committee, and as White House reportedly was working Back again. Still smiling over public broadcasting's increas- hard to find successor to recently departed chairman, Dean ed federal appropriation for fiscal 1974, CPB President Burch, who is now counselor to President. Indications are Henry Loomis returns to Capitol Hill to tell why more is that Senator John O. Pastore (D- R.I.), chairman of Corn - 50. needed in fiscal 1975. Page merce Committee's Communications Subcommittee, will Retort. Congressman Benjamin Rosenthal and 15 of his stick by expressed intention to defer action on Quello congressional peers think somebody ought to counter oil nomination until he knows who is to be named successor companies' image advertising - and that somebody is the to Mr. Burch (Broadcasting, March 4). However, aide sug- broadcast industry. Page 60. gested that it might not be necessary for committee to have nomination in hand, only that it know who nominee What spot got. Spot television was 5% more lucrative in is to be. Aide said he understands White House is "working fourth quarter of 1973, TVB reports, with total spending hard on filling the Burch vacancy," and added, "We can reaching near $430 million level. P &G continues to lead move fast" on completing consideration of nominees. top 100 advertisers. Page 66. Mr. Quello's nomination, sent to Hill in September, more than two months after former Commissioner John- Need for speed. Appeals court indicates desire to resolve prime -time -access issue expeditiously. It schedules hearing son's term expired, was subjected to eight days of hearings Jan. 28. Since has moved. Mr. Hol- on independent producers' challenge early next month, beginning then, it not is face great difficulty in denies their plea for stay of rule. Page 70. comb, however, not expected to winning approval. At 54, he is not only extremely well Fit for a fight. Straus Communications doesn't look too connected politically, but has record in civil rights dating kindly on FCC's $1,000 fine of its WMCA(AMj New York back to his days as executive director of Greater Dallas over personal attack rule. It vows to challenge applicabili- Council of Churches. Mr. Holcomb, who is married and has ty of rule to public officials - up to Supreme Court, if two grown children, was born in Yazoo City, Miss., attend- necessary. Page 72. ed University of Oklahoma and graduated from Southern Louisville in 1938. For Wealth- worthy. Syndicators are finding a growing market Baptist Theological Seminary at most of next 20 years he served as Baptist minister in such in medically- oriented programing, as evidenced by spate of disparate places as Durant, Okla., Chevy Chase, Md., and new offerings. Page 78. Dallas. Competition criteria. FCC Chairman Wiley has some fixed Mr. Holcomb was named to Dallas council of churches notions about when media competition is desirable and post in 1958. But it was what he calls his "keen interest in when it isn't, and they could play a major role in how community affairs" that led him into civil rights work. He commission deals with pay cable controversy. Page 88. served in Housing Commission under succession of mayors Contributor. NBC figures high in RCA's over-all corporate and, as kind of free -lance conciliator, made name for him- self working to ease tensions between blacks and whites, viability - 26% worth, to be exact. Page 97. and between blacks and establishment. One of Texans who Busy. At 73, Newhouse's Curly Vadeboncoeur is rewriting heard of Mr. Holcomb's work was then Vice President Lyn- the definition of workhorse. Page 113. don Johnson. He recommended Mr. Holcomb to President

Broadcasting Mar 18 1974 6 Kennedy in 1962 for appointment to Texas Advisory Com- Correction. NAB convention exhibits diagram on mittee that works with U.S. Civil Rights Commission. And page 37 of this issue should be labeled "West in 1965 President Johnson picked him as member and first Hall Exhibits," not "West Hall Lobby." Diagram vice chairman of new EEOC, which was established to en- for latter on facing page 36. force equal employment opportunity act. Mr. Holcomb, appears, correctly, who was reappointed to five -year term by President Nixon in 1969, is only EEOC member remaining from original Perkins and now await arraignment at which they commission. Silverman will enter pleas. He said each faces maximum penalty of Mr. Holcomb's name as possible FCC nominee first sur- $10,000 fine or five years in jail, or both, on each count. faced year ago, in speculation over successor to Mr. John- Mr. Silverman, discharged as UBC comptroller in February son. His backer was Senator John Tower (R- Tex.). However, 1973, could not be reached for comment. But Mr. Perkins that candidacy was shunted aside because of even greater said: "I will plead not guilty and I expect to be found not political clout Mr. Quello had in backing of then House guilty." Mr. Perkins, now in private practice, was formerly minority leader, Gerald Ford. When Rex Lee vacancy open- with Washington law firm of Cohn & Marks and represented ed up, Senator Tower again went to work in behalf of Mr. WJMO in FCC hearing on license renewal application. That Holcomb, whose case also was aided by three powerful proceeding, which began in January 1972 and involved is- House Texans - Representative George H. Mahon, chair- sues including alleged contest rigging and violation of equal man of Appropriations Committee; W.R. Poage, chairman opportunities law in connection with sale of time to politi- of Agriculture Committee, and Olin E. Teague, chairman cal candidates, is still going on. of Science and Astronautics Committee - as well as former Texas governor and Secretary of Treasury, John Connally, and state's Democratic senator, Lloyd Bentsen. Marlowe vs. Lovett for NCTA chair Soft-spoken Mr. Holcomb appears to have supporters Race for chairmanship of National Cable Television Associ- outside government. Joe Dealey, president of Dallas News ation, which until last week appeared to be uncontested, (WFAA- AM -FM -TV Dallas), at whose daughter's wedding has suddenly turned into issue -oriented confrontation. De- Mr. Holcomb presided last summer, said: "There are few velopment came with announcement by J. Orrin Marlowe, people who could render a bad report" on nominee. And (Spectrum Communications, West Springfield, Mass.) that former EEOC chairman, William Brown, who served with he will challenge current NCTA Vice Chairman Bruce Lov- Mr. Holcomb from 1969 to 1973, says he will make "ex- ett (American Television & Communications, Washington) cellent addition" to FCC; he is "excellent individual," was for top board seat. Chips fall at next week's board meeting "very supportive of me," did his homework and was very (March 25 -26) in San Diego. involved in commission's work. Mr. Brown described Mr. Mr. Marlowe, 43, is reported to have decided to run for Holcomb as "moderate." chairmanship after Eugene Iacopi (Feather River Cable TV, Nominee told Broadcasting that, if confirmed, he will Walnut Creek, Calif.), current NCTA secretary, withdrew study issues confronting commission from variety of points from consideration. Reportedly, Mr. Marlowe had been pre- of view, and, while he expects to retain his interest in pared to run for vice chairmanship under Mr. lacopi, who equal- employment -opportunity matters, does not intend to now supports Mr. Marlowe. focus solely on that issue - increasingly important one at Mr. Marlowe, chairman of NCTA's pole line negotiating commission. "I'm not going there with a know -it -all atti- committee, is running on conviction that industry should tude," he said. "And I shouldn't ride one horse. I take "be represented by a person familiar with CATV opera- pride in being well balanced." tions." Spectrum is small operation (three systems, 4,500 subscribers). Mr. Lovett's ATC, with some 400,000 sub- Latest word. White House decision on nominee to fill FCC scribers, is one of nation's largest MSO's. Candidates, how- seat vacated by former Chairman Dean Burch may be ever, are de -emphasizing big -small confrontation. Key issue made this week, according to White House source. List of is regarded as Mr. Marlowe's displeasure (shared by some possible candidates is said to have been pared to no more board members) with extent to which NCTA's seven -man than 10. Although decision is imminent, announcement executive committee (of which Mr. Lovett is member) has probably is not. Nomination would not be made until allegedly usurped authority of NCTA President David Fos- FBI background check on person chosen has been com- ter. Mr. Marlowe opposes executive committee's decision to pleted; that would take at least two weeks. trim association budget (process finalized at committee meeting last Friday), cut four professional staffers (Broad- Two more indicted in WJMO bugging casting, March 4), and believes Mr. Foster's agreement to Federal grand jury late last week handed down additional go along with cuts wasn't "entirely voluntary." Mr. Mar- indictments in connection with October -November 1972 bug- lowe also favors "rethinking" of NCTA's posture toward ging of office of Kennard Hawkins, general manager of copyright legislation in light of Supreme Court's decision WJMO(AM) Cleveland Heights, Ohio. Indictment, returned in favor of Teleprompter in CBS infringement case. That in U. S. District Court in Cleveland, names as defendants subject will be topic of vigorous debate at next week's Roy Francis Perkins Jr., Washington attorney, and Morton board meeting, could be pivotal issue in election. Silverman, former comptroller and vice president of United Broadcasting Co., WJMO licensee. Each is charged with one four for $9.3 million count of conspiring to violate Communications Act through LIN seeks stations electronic eavesdropping and count of procuring (and hence LIN Broadcasting Corp., New York, and Multimedia Inc., aiding and abetting) John Harvey Rees, former chief engi- Greenville, S. C., announced agreement in principle last neer at WRC -AM -FM Washington, who installed bugging Friday (March 15) for purchase by Multimedia of LIN's equipment. Last December Mr. Rees and Morris Paul Schech- WAKY(AM) Louisville, KAAY(AM) Little Rock, and ter (known professionally as Van Lane), WJMO vice presi- KEEL(AM) -KMBQ(FM) Shreveport, La., for $9.3 million dent, who were charged with felonious eavesdropping of- in cash. Agreement is subject to formal documents and fenses, pleased guilty to misdemeanor - improper use of FCC approval. LIN is buying WBAP -TV Dallas -Fort Worth broadcast equipment - and were put on one year's proba- for $35 million under contract that expires March 31 un- tion. less extended (Broadcasting, March 11). That sale awaits U.S. Attorney for Cleveland, Fred Coleman, said Messrs. FCC approval.

Broadcasting Mar 181974 7 Promises, Two years ago and we've been

We want Two years ago, population ... for the elderly, Looking Ahead, what you want. when WCVB -TV informing our older generation about their first began tele- meaningful place in society. For women, Your Good television. casting over Place and Mine, the only regularly scheduled Channel 5 in Bos- program entirely ton, we published produced by an advertisement women for outlining our women. A pro- background and gram of medical the goals for our information for - _- --1. station ... the families called ,.- _ PrOWInZO1"- --__ only locally - House Call, is now owned TV sta- in national syndi- tion in the city. cation. Minorities Live remote broadcasts, We promised "a whole new commitment to can watch Third World. There's the award - entertainment, community affairs, worthwhile winning NewHeaven/New Earth religious pro- shows for children "... and we're delivering. In gram, Opportunity Line for the unemployed addition to ABC's excellent roster of shows, we and Night Shift for college students -for the deliver more locally produced programming scientifically curious adult Earth Works; for the than any other station in younger set Coxmics. Jabberwocky, another the country ... 51 hours award winner, educates and entertains more a week. And we're keep- children both locally and nationally through ing the quality high! syndication. The Investigators does just that in We have pro- and around the New England scene. 5 on Sports grams for every segment of the News for the deaf. Promises. we made them keeping them.

provides the most compre- hensive local regularly sched- uled sports coverage in the nation. And it's live! Regularly scheduled sports coverage. Unlike other stations, live remote audience. We're broadcasts are a frequent the only TV part of our programming station any- day. Live entertainment where that of- begins every weekday fers all political morning with our 90 min- time free to ute information show, candidates. Good Morning. We pre- We've been doing a lot of things first, and we're being recognized for our effort and our Double anchorman news. sent daily remote pickups from some- accomplishments ... in just two years we've where in Boston. been honored more than 30 times We make good use of these with awards and recognitions of remotes in the news too. 36 news- achievement ... including a na- casts a week are beamed to New tional Emmy nomination. Englanders by the largest, award - Two years ago we made New winning news staff in the market England a promise and we're and, for that matter, the largest keeping it! staff of any non -network owned Stay tuned. station in the nation. We have an Free political time. hour -long newscast from 6 to 7 a.m.... we call it Eye Opener News. We present daily news for the deaf in sign language. We present news and entertainment 24 hours a day ... the only New WCVB-TVr England TV station that serves the all -night CJ Wolper TV crew dies in plane crash continued to receive complaints from public since issuing first notice on subject in 1966; short -term renewals have Thirty -one members of Wolper Productions crew, shooting been given some stations as result of manner in which they scenes for new segment of ABC's The Primal Man, were conducted contests. But in future, commission said, it will killed in crash of chartered airplane from Bishop, Calif., consider renewal hearings when "circumstances appear to March 13. Among them: Dennis Azzarella, series director, and justify such action" - if, for example, there is pattern of Al Kihn, chief cameraman (former K RON-TV San Francisco repeated failure to conduct contests and promotions fairly cameraman whose complaints to FCC initiated five -year re- or to advertise them truthfully. Commission, in separate newal proceedings for that station that ended with renewal action, admonished three stations for broadcasting improp- last year). Other victims: erly conducted contests - KJPW(AM) Waynesville, Mo., Joel Rosen, assistant director; David Ayvasian and Billy Lucas, assistant cameramen; Janos Prohaska, Robert Prohaska (son of Janos), WKAU(AM) Kaukauna, Wis., and WTRY(AM) Troy, N. Y. Rick Ackerman, Lorin Raymond, actors; Irene Bunde, Jackie Tang, actresses; Gary Spero, Steve Solon, Howard Perlman, James H. Carter Late Fates. E. C. (Bud) Stiker, VP -radio operations for III, production assistants; Robert Jones, lighting; Donald H. Jacob, key grip; Anthony Mazzela, prop master; Mary Skolnick, hairstylist; Meredith Broadcasting, named VP-general manager of Giovanna Piazza, wardrobe chief; Alan Hoffman, wardrobe assistant; group's WHEN(AM) Syracuse, N. Y. He will be succeeded Rolf Miller, Charles Sorkin, James Phillips, Irving Pringle, William Miller, makeup; William J. Savoy and Ronald J. Brandt, transportation; by Richard F. Carr, president -general manager of WIL(AM)- Gene Dorval and Ronald J. Dickson, extras; Jay Flshburn, Humane KFMS(FM) St. Louis. Ernest Leiser, executive producer of Society representative. ABC New's The Reasoner Report, assumes additional duties as executive producer for ABC Evening News with Howard In Brief K. Smith and Harry Reasoner. Richard Richter, former ABC Evening News executive producer, remains with news- Like it is. During Washington black communications con- cast as senior news producer. Mark G. Day, manager of ference sponsored by Howard University's School of Com- Los Angeles office, The Christal Co., named to manage munications,/FCC Commissioner Benjamin Hooks scorned company's Chicago office. He is succeeded by Roland Horn, critics who have called him "one issue commissioner," who has been account executive with KFI(AM) Los Angeles. claimed media interests have used ploy to try to "shame" (For earlier reports, see "Fates & Fortunes," page 100.) him away from equal opportunity stance. Mr. Hooks, sounding like anything but moderate before almost exclu- Headliners sively black audience, said "ridicule" of white critics and "misunderstanding" of his positions by some blacks won't keep him from staying "on the case." Noting advances of civil rights movement in past decade, commissioner cau- tioned: "If any of you brothers and sisters think the fight is over, you're bigger damn fools than I thought." Deal closed. Members of Marriott family, of Hot Shoppes chain, have purchased WPGC -AM -FM Morningside, Md., (suburban Washington), for $4.5 million, subject to FCC approval. Still subject to negotiation is purchase of WMEX (AM) Boston from same owner, estate of late Maxwell E. Richmond, of Boston. Purchaser is First Media Corp., Replogle I Victor whose principals are Richard E. Marriott, 43.85% owner; his wife Nancy, 23.08 %, and his brother, Jay W. Marriott R. Kent Replogle, executive VP of Metromedia Television Jr., 30.77 %. President and chief operating officer of cor- Division since last November, named president, succeeding poration is Glenn T. Potter, who owns 2.3 %. Alfred P. Krivin, recently appointed senior VP of Metro- media Inc. with responsibility over both Metromedia Tele- Day later. Senate Communications Subcommittee has vision and Metromedia Producers Corp. (Broadcasting, Jan. moved back by one day start of its scheduled three days of 14). Mr. Replogle will oversee six Metromedia -owned TV hearings on television violence (see page 46). Hearings are stations and will continue to be based in New York. He now scheduled for April 3, 4 and 5. reports to Mr. Krivin, who makes his headquarters in Los Angeles. Pyramiding. Despite threat of shrinking access time slots, Appointment of Herb Victor, program director of KABC- Viacom Enterprises Inc., New York, is reported to have TV Los Angeles, as VP- program services, ABC owned TV deal with Robert Stewart Productions to place $25,000 Py- stations division (Broadcasting, Feb. 25), was confirmed ramid game show into syndication, already has go -ahead last week. He succeeds Squire Rushnell, now VP -children's from CBS owned stations in New York, Los Angeles and programing, ABC Entertainment. St. Louis for fall. Weekly half hour is said to be costlier version of $10,000 Pyramid, which ends one year run on William Bernbach, board chairman and chief executive of- CBS-TV daytime March 29. ficer, Doyle Dane Bernbach, New York, named chairman worldwide and chief executive officer. Joseph R. Daly, Warning. FCC has warned all licensees that failure to con- president, named board chairman and chief executive of- duct broadcast contests fairly could result in designation ficer, domestic operations, and James R. Heekin Jr., execu- of renewal application for hearing. Commission said it has tive VP, becomes president, domestic operations.

Index to Departments Cablecasting 88 Equip. & Engineering . 83 Monday Memo 22 Changing Hands .. 46 Fates & Fortunes ....100 Music 92 Closed Circuit 5 Finance 97 Playlist 94 Broadcast Advertising 60 Datebook 14 For the Record 102 Profile 113 Broadcast Journalism 86 Editorials 114 Media 27 Programing 70

Broadcasting Mar 18 1974 lo Sigma Delta Chl region three conference for mem- bers In Tennessee, Mississippi, Alabama, Georgia, South Carolina and Florida. Tuscaloosa, Ala. April 19-20- Society of Professional Journalists, Sigma Delta Chi region four conference for members in Michigan, Ohio, western Pennsylvania and West Virginia. Cleveland. "A splendid April 19- 20- Society of Professional Journalists, Sigma Delta Chi region nine conference for members in Wyoming, Utah, Colorado and New Mexico. service...99 Denver. April 19.20- Society of Professional Journalists, Sigma Delta Chi region eleven conference for mem- bers in California, Nevada, Arizona and Hawaii. Fresno, Calif. April 20- Society of Professional Journalists, Sig- Unduplicated ma Delta Chi region ten conference for members by any in Washington. Oregon, Idaho, Montana and Alaska. Spokane, Wash. April 20 -Iowa Broadcast News Association annual other source... PP convention. Kirkwood hotel, Des Moines. April 21 -22- American Association of Advertising Agencies Southwest council meeting. New Orleans. April 21- 24- National Cable Television Association 23d annual convention. Conrad Hilton hotel, Chicago. April 21- 24- International Industrial Television As- sociation annual conference. Special feature includes 36An honest admission to National Cable Television Association equipment exhibits, in conjunction with NCTA con- vention being held simultaneously. Luncheon speaker: Wally Briscoe, NCTA. Palmer House, Chicago. approach...99 Apr1121 -25- Pennsylvania Association of Broadcasters annual convention. Runaway Bay hotel, New Fal- mouth, Jamaica. April 21 -26- Society of Motion Picture d Tele- vision Engineers 115th conference. Century Plaza hotel, Los Angeles. "Clear, April 22- Associated Press annual meeting. Featured speaker: Vice President Gerald Ford. New York. for comments on FCC's Concise, April 22- Deadline reply further notice of rulemaking on television automatic logging (Doc. 19667). April 22 -23-State Broadcaster Association presidents Unbiased..." conference. Ramada Inn, Rossyln, Va. Executive sec- retaries of state associations meet April 22 at National Association of Broadcasters building, Wash- ington. These are typical of scores of user comments on State Farm's No-Fault Press April 24- Westinghouse Electric Corp. annual Reference Manual. Since its publication in January of 1973, it's become the standard stockholders meeting. Pittsburgh Hilton hotel. reference work on auto insurance reform. More than 800 copies are in use in the April 25- Canadian Television Commercials Festi- nation's newsrooms. val. Four Seasons- Sheraton hotel, Toronto. Encyclopedic in scope, the loose leaf April 25- American Council for Better Broadcasts 300-page manual is a tab-indexed guide annual convention. Baton Rouge. to every aspect of the no-fault auto insurance story. For every state that's passed April 25 -26- University of Wisconsin Extension, major auto insurance legislation, the manual provides a concise run -down of the law's UW School of Journalism and Mass Communication principal provisions, an and Wisconsin Advertising Clubs advertising con- along with analysis and its complete text. ference: "Government, You and Advertising." Speak- Other sections include a historical overview of the auto insurance reform effort ers: Gerald Thain, Federal Trade Commission, Wil- liam Ewen, National Advertising Review Board, proposed federal legislation and a glossary. Updates are mailed to all manual users Nancy Buck, American Advertising Federation. Ra- as laws are amended and new ones passed. They also get Advisory, a mada Inn, Waukesha, Wis. one -page newsletter that thumbnails interim developments. April 25 -26- Kentucky Broadcasters Association spring convention. Galt House, Louisville. Altogether, the manual, updates, and newsletter offer authoritative, unbiased April 26- Extended deadline for filing reply com- help to everyone reporting on auto insurance reform. For this free service, write to: ments on FCC's proposed rulemaking providing one - hour earlier sign -on time for daytime AM stations in response to adoption of year -round daylight saving Robert Sasser time. Public Relations Department April 26-28--Noncommercial WKPS(FM) New Wil- mington, Pa., sponsors Radio Conference '74 for State Farm Insurance Companies college radio broadcasters. Speaker: David Brinkley, One State Farm Plaza NBC. Westminster College, New Wilmington. Bloomington, Illinois 61701 April 27- Washington chapter, National Academy of Television Arts and Sciences seminar on television lighting. WTTG(TV) studios, Washington. April 28-30-Chamber of Commerce of the United States annual meeting. Washington Hilton. Washing- ton. April 28 -May 4 -14th international "Golden Rose of Montreaux" contest for light entertainment tele- vision programing. Montreaux, Switzerland. MARK CENTURY CORPORATION

May CUSTOM JINGLES T.V. ANIMATION May 1- Deadline for supplemental filings and notices of appearance on FCC's proposed rule- I.D. JINGLES SALES PROMOTIONS making on multiple ownership of newspaper and broadcast properties. PRODUCTION MUSIC SPOKEN PRODUCTION May 2- Kaiser Industries Corp. annual stockholders meeting. 300 Lakeside Drive, Oakland, Calif. May 2-4- Kansas Association of Broadcasters con- at the SHAMROCK HILTON in HOUSTON or CALL vention. Silver Spur motel, Dodge City, Kan. May 3.4- Society of Professional Journalists, Sigma MIKE BOGEN (212) 421 -6880 Delta Chi region two conference for members in Maryland, District of Columbia, North Carolina and Virginia. Williamsburg, Va. May 3 -5-Alabama Associated Press Broadcasters 3 EAST 57th STREET, N.Y., N.Y. 10022 Association annual meeting. Olympic Spa, Dothan. Ala. May 3.5- Michigan News Broadcasters Association

Broadcasting Mar 16 1974 15 FOUR STAR ENTERTAINMENT proudly announc'- s the availability of

SCREEN AT NAB 13 FASCINATING SCREEN AT NAB HALF -HOUR COLOR What do you suppose America's 75 million SPECIALS movie -goers will be doing next fall? ECRU They could be watching SCOTT &OF DEEP CARPENTER Astronaut /Aquanaut as your host

Earth is the water planet. Oceans and seas cover more than 70 per cent of its surface and hold the key to man's very sur- vival. Exciting and timeless subject matter in the tradition of the National Geographic and Costeau specials. MOVIES ARE Since its debut on WCBS, N.Y., Friday, Jan. 11, 7:30 p.m., "Secrets of the Deep" has consistently placed Number 1 or THE HOT TOPIC 2, pulling an average rating of 13.6' for seven weeks against established shows such as "Let's Make a Deal" and "Police Surgeon." 'Overnight Nielsen OF THE MID -70's.

ALREADY SOLD: WCBS NEW YORK WKRC CINCINNATI KABC LOS ANGELES KDIN DES MOINES DAVID SHEEHAN KGO SAN FRANCISCO KPTV PORTLAND. ORE. WXYZ DETROIT KIRO SEATTLE CBS -TV's distinguished and incisive Hollywood tele KUTV SALT LAKE CITY KFMB SAN DIEGO vision journalist hosts a weekly half -hour series o WSB ATLANTA r'r reviews, previews and behind -the -scenes interview: WCIV CHARLESTON, S.0 WRCB CHATTANOOGA encompassing the whole spectrum of the fascinatinç WATE KNOXVILLE KTAL SHREVEPORT f world of entertainment! Provocative dialogues will- KREM SPOKANE WEWS CLEVELAND the biggest stars in all phases of Show Business! KMID MIDLAND KORK LAS VEGAS 26 HALF -HOURS IN COLOR. PERFECT FOR FALL PRIME & ACCESS TIME PROGRAMMING!

VISIT US AT THE NAB CONVENTION IN HOUSTO The 2-dAnnual POLICE SURGEON Report:

°F;ii=

Producers A team of seasoned professionals produces "Police Surgeon " -headed by Wilton Schiller (producer of "Ben Casey," "Mannix," "The Fugitive ") as Executive Producer. And Chester Krumholz (writer for "Mannix," "Run For Your Life," "The Virginian," "The Fugitive" and co- creator of "The Bold Ones" and "McMillan and Wife ") as producer.

The doctor is going great guns again this year. "Police Surgeon" has Quality Network quality production is a "Police Surgeon" been a prime -time success story for the last two years, and now were hallmark. Filmed in Eastman Color, the show is distributed in high -band moving into the third successful year! videotape. Facts The Colgate-Palmolive 86% coverage of U. S. TV homes Colgate backing to Seen on 135 stations and in prime time on 118 of these Company will continue provide heavy promotional backing such as: Paid local newspaper advertising. Personalized station slides. Videotape Carried on NBC's five 0 & 0 stations promos for episode. Magazine newspaper promotion kits. In 49 of the first 50 markets each and Merchandising such as a national promotion of In 80 of the first 100 markets support consumer "Police Home & Auto First Aid Kits. Outranks 63% of all nighttime network shows in women 18 -49 comp" Surgeon" Emergency Reaches 7,546,000 homes, up 21% from last year Reaches 3,444,000 women 18 -49, up 15% from last year North, south, east and west, "Police Surgeon" Averages .46 per household among women 18 -49' Ratings ratings are no only strong but in the coverage area, there was an average Beats big game -show in two out of three cases competition INCREASE of 15% over last year. among women 18 -49' And in some areas. the numbers all but went through the roof. 1973 Nov. 1973 'Source: Nov. NSI "Source: NTI and NSI For example:

Stars Sam Groom brings proven appeal with previous City Household Rating Share "Police Surgeon" success. Plus motion pictures, other nighttime TV and daytime TV. Pittsburgh 25 44 Co -star Larry Mann appears in "The Sting," "Oklahoma Crude," Minneapolis 20 35 "Heat of the Night" and other favorite motion pictures and Atlanta 17 47 television programs. Cincinnati 19 44 Birmingham 19 39 Charleston- Huntington 29 55 Wilkes- Barre- Scranton 19 44 Orlando 23 37 Flint- Saginaw 28 49 Spokane 20 37

Source: Nov. 1973 NSI

Next year Police Surgeon" could be a money -maker in your prime -time schedule. Come visit us at the NAB Convention, March 16 through 20, in the Colgate- Palmolive Winners Circle Suite (No. 18C) in the Hotel Shamrock Hilton, Houston, Texas. Guest Stars Episodes feature such guests as: Martin Sheen, Michael Ansara, Susan Strasberg, Keenan Wynn. Frank For further information, write or phone: Gorshin, Anjanette Comer, Ralph Meeker, Skye Aubrey, William Shatner, Mr. Joel Segal, Senior VP, Network & Syndicated TV Nina Foch, Leslie Nielsen, Michael Callan, Paul Burke, Edward Nelson, Ted Bates & Company Nehemiah Persoff, George Chakiris, William Windom, William Mulligan, 1515 Broadway, New York, N. Y. 10036 Donald Pleasence, Dean Stockwell, Edward Binns, and Mitch Vogel. (212) 869-3131

THIS YEAR, OVER 800,000 AMERICANS WILL FACE THIS PROBLEM.

Storer stations are concerned For example, with the number On the positive side, WAGA- and are doing something of handgun owners in the U.S. TV in Atlanta supported local about it. estimated at 30 million and grow- police recruitment efforts. They ing 1.8 million a year, WGBS also focused attention on "Trouble A robbery every 84 seconds. A Radio in Miami strongly backed in the Ghettos" and took violent crime every 38 seconds. gun control legislation for Dade viewers on a filmed tour of 1972, in fact, saw 5,891,900 County. This despite vociferous Georgia's juvenile prisons for a serious crimes committed in the gun enthusiasts who tried to upset penetrating look at the state's United States. the vote. Result: a new law for juvenile justice system. Crimes of violence (which Dade County which, among other Helping fight crime and its include murder, forcible rape, things, bans further sale of causes is one more way Storer robbery and aggravated assault) "Saturday Night Specials" and stations get deeply involved in the soared 67% between 1965 and further restricts dealers in weapons. vital affairs of the communities 1972. And according to latest FBI Last summer Toledo was torn they serve. reports, they're up another 3% by an epidemic of 22 rapes, all We believe the more effective for the first nine months of 1973. attributed to one man. Women we are in our communities, the Besides endangering life and verged on panic. Rumors were more effective we are for our limp, crime is costly. Property rampant. Vigilante groups were advertisers, and the more effective valued at over 2 billion dollars was formed. To calm the city, WSPD- we are for ourselves. stolën in 1972. And 10.5 billion TV rushed into production a was spent nationwide for criminal- special 35- minute program. Its Broadcasting that serves. justice activities. purpose: to squelch the rumors Obviously, curtailing crime is and advise people how to protect an urgent need today. To this end, themselves. Hailed by both public "'STORER Storer stations give vigorous and officials, the program had support to crime control efforts in the desired effect. Strangely, too, STATIONS program specials and editorials. the rapes suddenly ceased. STORER BROADCASTING COMPANY

WAGA- TVAtlanta /WSBK -TV Boston/WJW -TV Cleveland/WJBK -TV Detroit /WITZ TV Milwaukee /WSPD -TV Toledo WJW Cleveland /KGBS Los Angeles /WGBS Miami /WHN NewYork/WSPD Toledo Datebook® You

mem- Ccxn't Indícales new Or revised listing Sigma Delta Chi region eight conference for bers in Texas, Oklahoma, Arkansas and Louisiana. Tulsa. Okla. April 5- 7- Intercollegiate Broadcasting System This week national convention. Statler Hilton. New York. Walk Broadcasters Georgia Associated Press Broadcasters March 17- 20- National Association of April S- 52d annual convention. Albert Thomas Convention Association annual meeting. Marriott Motor hotel, and Exhibit Center, Houston. (See story, this issue.) Atlanta. March 19.19- National Cable Television Association April 10-New England Cable Television Associa- legislative conference. Quality Inn. Washington. don spring meeting. Highpolnt Motor inn, Chicopee, Away Mass. March 19- Hollywood Radio and Television Society international broadcasting awards presentation din- April 12- Deadline for comments on FCC's further ner. Century Plaza hotel, Los Angeles. notice of rulemaking on television automatic logging (Doc. 19667). March 19-Dun & Bradstreet Companies Inc. annual stockholders meeting. 100 West 10th Street, Wilming- April 13- Washington chapter, National Academy of From Television Arts and Sciences seminar on television ton, Del. videotape editing. WTTG(TV) studios. Washington. March 20-Cox Broadcasting Corp. annual stock- holders meeting. CBC headquarters. Atlanta. April 15- Deadline Club, New York chapter of Sigma Delta Chi, deadline for entries in United Na- March 21- Delaware Valley chapter. International tions award competition. Awards are offered for dis- It Industrial Television Association industrial television tinguished coverage of UN during 1973. Contact: workshop. Shelburne hotel, Atlantic City. Deadline Club Awards, William P. Mullane Jr., Room 506. 195 Broadway, New York 10007. Other good music syndicators April 16- International Radio and Television Society Also in March full -day conference on "The Now and Future Role of Computers in Broadcasting and Advertising." Biltmore talk about walk away time; March 25- Extended deadline for comments on FCC's hotel, New York. proposed rulemaking providing one -hour earlier April 17-18-Oregon Association of Broadcasters we don't. We talk about sign -on time for daytime AM stations in response to adoption of year -round daylight saving time. board meeting. Salem, Ore. April 17 -19- Minnesota Broadcasters Association management involvement, a total March 25-26- National Cable Television Association board meeting. Pebble Beach. Calif. spring meeting. Ramada Inn, St. Paul. Hicks Inc. April 17-19-University of Miami Wilson the part of March 26-Gross Telecasting annual stock- Visual Communication. commitment on holders meeting. Lansing, Mich. International Conference on Keynote speaker: Av Westin, ABC News vice presi- March 28- General Tire 6 Rubber Co. annual stock- dent. Brockway Lecture Hall, UM, Coral Gables, Fla. station management and holders meeting. One General Street, Akron. Ohio. April 1619 -Institute of Broadcasting Financial March 2629 -National Cable Television Association Management /Broadcast Credit Association quarterly ownership. We provide the tools regional legislative conference. Quality inn, Wash- board of directors meetings. Chase -Park Plaza hotel, ington. St. Louis. and the guidelines, but the March 26.29- Institute of Electrical and Electronics April 16-23- MIP -TV. the international Television Engineers annual international convention and ex- Program Market. Cannes, France. position. Statier. Hilton and Coliseum, New York. rest is up to you. KalaMusic: you April 18-25- MIFED, international film, TV film and March 27- American Society or Composers, Au- documentary market. Contact: MIFED, Largo Domo- can't walk away from it. thors and Publishers semiannual East Coast mew dossola 1, 20145 Milano, Italy. bership meeting. New York Hilton, New York. April 19 -20- Society of Professional Journalists, Neither can your listeners. March 27.26- National Cable Television Association Sigma Delta Chi region one conference for members legislative conference. Quality inn, Washington. in New York, central and eastern Pennsylvania, New March 27-28- Association of National Advertisers. Jersey, Delaware and New England. Fordham Uni- Premium Advertising Association of America coopera- versity, midtown Manhattan campus, New York. tive workshop, "Management of Incentive Promo- April 19.20- Society of Professional Journalists, tions in Today's Economy." Plaza hotel, New York. March 28- Association of Federal Communications Consulting Engineers monthly meeting. Place to be announced. Major meeting dates In 1974 March 30 -Utah Broadcasters Association -Brigham March 17- 20- National Association of Broad- Young University radio management workshop. Brig- casters 52d annual convention. Albert Thomas ham Young University, Provo, Utah. Convention and Exhibit Center, Houston. March 30- Washington chapter, National Academy April 21.24- National Cable Television As- of Television Arts and Sciences seminar on television sociation 23d annual convention. Conrad make -up. WETA -TV studios, Washington. Hilton hotel, Chicago. March 31 -April 2- Action for Children's Television May 612-American Women in Radio and Festival of Children's Television featuring interna- Television annual convention. New York Hil- tional children's programs and programs designed for ton, New York. children with special needs. John F. Kennedy Center for the Performing Ana, Washington. Registration May 15 -t9- American Association of Adver- information: ACT, 46 Austin Street, Newtonville, Mass. tising Agencies annual meeting. Greenbrier, 02160. White Sulphur Springs, W. Va. May 30 -June 1- Associated Press Broad- casters Association national meeting. Alameda April Plaza hotel, Kansas City, Mo. April 1- Florida Association of Broadcasters 16th June 2- 5- American Advertising Federation annual broadcasting day. University of Florida. annual convention. Statier Hilton hotel, KalaMusic Gainesville. Washington. April 1- Deadline for reply comments on FCC's June 68- Broadcasters Promotion Associa- the good music package that is proposed revised rules to permit use of Vertical tion 1974 seminar. Hyatt -Regency, Atlanta. for monitoring unique, compelling, successful Interval Reference signal color quality Sept. 11 -13-Radio Television News Directors of TV programs. Association 1974 annual convention. Queen Suite 334 April 3-Association of independent Television Sta- Elizabeth hotel, Montreal. tions Inc. board meeting. 1 Rockefeller Plaza, New Oct. 10- 13- National Association of FM Broad- Industrial State Bank Building York. casters annual convention. Fairmont hotel, Kalamazoo, Michigan 49006 April 4-5-Association of National Advertisers busi- New Orleans. ness /professional marketing symposium. Phone: 616-345-7121 /industrial Oct. 27 -30- Association of National Advertis- Westchester country club, Rye, N.Y. ers annual meeting. The Homestead, Hot April 54-New Mexico Broadcasters Association Springs, Va. annual Convention. Airport Marina hotel, Albuquer- Nov. 13.16- Society of Professional Journal- At the convention: que. ists, Sigma Delta Chi annual national con- Suite 955 April 5-6- Society of Professional Journalists, Sigma vention. TowneHouse hotel, Phoenix. Shamrock Hilton Hotel Delta Chi region five conference for members in Nov. 17 -19 -- Television Bureau of Advertising Wisconsin, central and northern Illinois, Indiana 20th annual meeting. Century Plaza hotel, and Kentucky. Bloomington. Ind. Los Angeles. April 5.7- Society of Professional Journalists

Broadcasting Mar 18 1974 14 Explore the world of psychic phenomena/wit, Host JOHN NEWLAND as he presents gripping dramatiza- tions of psychic happenings experienced by famous personalities and people from all walks of life.

SCREEN AT NAB

THROUGH PROCTER & GAMBLE BARTER SYNDICATION

SCREEN AT NAB

52 EXCITING FIRST RUN An answer to PRIME TIME ACCESS the viewers HALF -HOUR COLOR EPISODES! demand for more medical knowledge. the

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ARCH 17 -20 SHAMROCK HOTEL, SUITE 1373 3rd semiannual meeting. Central Michigan University, Mt. Pleasant. July INC. May 34-Illinois News Broadcasters Association July 1 -Women in Communications Inc. 1974 Clarion BROADCASTING PUBLICATIONS spring convention. Holiday Inn East, Springfield. Awards entry deadline. Awards will be offered for Sol Taishoff, chairman. broadcast and print submissions in area of women's Lawrence B. Taishoff, president. May 4 -Sigma Delta Chl Distinguished Service rights. community service. Contact: Awards banquet. Williamsburg, Va. environment and Maury Long, vice president. WIC, 8305 -A Shoal Creek Boulevard, Austin, Tex. Edwin H. James, vice president. May 5-5- Association of National Advertisers finan- 78758. Joanne T. Cowan, secretary. cial management workshop. The Wigwam, Phoenix. July 7-9-South Carolina Broadcasters Association Irving C. Miller, treasurer. May 7 -RCA Corp. annual stockholders meeting. summer convention. Landmark Inn, Myrtle Beach. Lee Taishoff, assistant treasurer. 30 Rockefeller Plaza, New York. July 7-10- National Association of Feral Broad- May 6- 12- American Women in Radio and Television casters summer meeting. Spokane. Wash. annual convention. New York Hilton, New York. Associa- 9 -10 Association of Broadcasters spring July 10-13-New England Cable Television May -Ohio Mt. hotel, Bret- Broadcastingo convention. Hospitality Motor Inn East, Cleveland. tion annual convention. Washington The newsweckly al broadcasunç and allied arts ton Woods, N.H. May 10-11- Society of Professional Journalists, Sigma Delta Chi region six conference for members July 10 -13- Colorado Broadcasters Association sum- TELEVISION° in Minnesota, North and South Dakota. Minneapolis. mer convention. Speakers include: Richard Wiley, FCC chairman, and Grover Cobb, senior execu- May 11- Virginia Associated Press Broadcasters tive vice president, National Association of Broad- Executive and publication headquarters 1974 annual meeting, Executive motor hotel, Rich- casters. Village Inn, Steamboat Springs. BROADCASTING- TELECASTING building, mond, Va. 1735 DeSales Street, N.W., Washington, July 11 -12 Institute of Broadcasting Financial D.C. 20036. Phone: 202-638-1022. May 11- Washington chapter, National Academy 01 Management /Broadcast- Credit Association quarterly Television Arts and Sciences seminar on television board of directors meetings. Sheraton Boston hotel, Sol Taishoff, editor. sales. University of Maryland, College Park. Boston. May 13.14- Washington State Association of Broad- Lawrence B. Taishoff, publisher. casters spring meeting. Ridpeth hotel, Spokane. July 19-21-American Radio Relay League national convention featuring technical innovations In FM, May 14.15- CBS -TV affiliates' annual meeting. Cen- ICs, and antenna design. Waldorf Astoria hotel, EDITORIAL tury Plaza hotel, Los Angeles. New York. Edwin H. James, executive editor. May 16 -17- Oregon Association of Broadcasters Donald West, managing editor. annual spring conference. Dunes Resort motel, Lin- Rufus Crater (New York), chief correspondent. coln City, Ore. August Leonard Zeidenberg, senior correspondent. J. Daniel Rudy, assistant to the managing editor. May 16 -16- American Association of Advertising Associa- Frederick M. Fitzgerald, senior editor. Agencies annual meeting. Greenbrier. White Sulphur Aug. 1-3-Rocky Mountain Broadcasters tion annual convention. Park City, Utah. Joseph A. Esser, Alan Steele Jarvis, Don Richard, Springs, W. Va. Michael Shain, assistant editors. May 16.16-Iowa Broadcasters Association state meet- Aug. 9.15- Seventh annual Atlanta International Carol Dana, staff writer. ing. Aventino hotel, Sioux City. Film Festival with competition in features, shorts, Jonathan Tourtellot, editorial research. documentary, TV commercial, experimental and TV Nancy Dahl, Laurie Endter, Howard Moss, May 17 -Sixth World Telecommunications Day under production categories. Atlanta. Patricia Thach, Donna Wyckoff, theme, "Telecommunications and Transport." Day Aug. 25- 16-Arkansas Broadcasters Association editorial assistants. was declared by Plenipotentiary Conference of Inter- secretary to the national Telecommunication Union. summer convention. Arlington hotel, Hot Springs. Lucille DiMauro, editor. May 19 -21- NBC -TV affiliates' annual meeting. Cen- BUSINESS tury Plaza hotel. Los Angeles. September Maury Long, vice president. May 19- 21- Illinois- Indiana CA7V Association David N. Whitcombe, director of marketing. annual convention. Springfield Holiday Inn, Spring- Sept. 7 -9- Southern Cable Television Association Doris Kelly, secretary. field, Ill. annual convention. Disney World, Orlando, Fla. May 21.23 -Brand Names Foundation annual meet- Sept. 11.13 -Radio Television News Directors Asso- ADVERTISING ing, featuring retailer -of- the -year awards. Hilton ciation 1974 annual convention. Queen Elizabeth Winfield R. Levi, general sales manager (New York). hotel, New York. hotel, Montreal. John Andre, sales manager -equipment and engineering. May 23 -26- Association of Federal Communications Sept. 15.17- Nebraska Broadcasters Association an- (New York). nual convention, Holiday Inn, Columbus. David Berlyn, Eastern sales manager Consulting Engineers annual meeting. Landmark Western sales manager (Hollywood). motor Inn, Myrtle Beach, S.C. Bill Merritt, Sept. 15- 17- Louisiana Association of Broadcasters Stan Soifer. sales manager -programing (New York). May 24 -Juno 1 -Prix Jeunesse International corn. fall convention. Royal Soneste hotel, New Orleans. Lynda Dorman, classified advertising. Petition for children's and youth programing awards. Bayerischer Rundfunk, Munich, Sept. 23-27-Fifth International Broadcasting Con vention. Grosvenor house, London. CIRCULATION May 25- Washington chapter. National Academy of Bill Criger circulation manager. Television Arts and Sciences seminar on television Sept. 29 -Oct. 2- American Association of Advertis- Kwentin Keenan, subscription manager. management. American University. Washington. ing Agencies Western region meeting. Vancouver, Stephen Brown, Odell Jackson, Patricia Johnson, B.C. Jean Powers, Juliet Rollet. May. 30-31-Arizona Broadcasters Association spring convention. Little America hotel, Flagstaff, Ariz. PRODUCTION October Harry Stevens, production manager. May 30 -June 1-Associated Press Broadcasters As- Bob Sandor, assistant. Featured Oct. 2.8- Telecom 75. second World Telecommuni- production sociation national convention. Speaker: cations Palais des Julian Goodman, chairman, NBC. Alameda Plaza Exhibition. Expositions, Geneva. hotel, Kansas City, Mo. 'Oat. 34-Women in Communications Inc. annual ADMINISTRATION national meeting. Bellevue Stratford hotel, Phila- Irving C. Miller, business manager. May 31- Closing date for entries in Atlanta Inter- Lynda secretary to the publisher. national Film Festival delphia. Dorman, competition. Contact: Entry Philippe E. Boucher, Brenda Otey. director, AIFF, Drawer 13258, Atlanta 30324. Ocl. 44- Illinois News Broadcasters Association fall convention. Oued Cities. BUREAUS Oct. 10 -13- Missouri Broadcasters Association fall New YORK: 7 West 51st Street, 10019. June meeting. Crown Center, Kansas City. Phone: 212- 757 -3260. Rufus Crater, chief correspondent. June 1- 5-- American Advertising Federation annual Oct. 10-23--National Association of FM Broadcasters annual convention. Fairmont hotel, New Orleans. Rocco Famighetti, senior editor. convention. Speaker: Lewis A. Engman, Federal John M. Dempsey, assistant editor. Trade Commission chairman. Washington. Ocl. 14-15--North Dakota Broadcasters Association Leslie Fuller, staff writer. tall meeting. Featured speaker: Vincent T. Wasilewski, June 64- Broadcasters Promotion Association 1974 Winfield R. Levi, general sales manager. seminar. Hyatt -Regency, Atlanta. National Association of Broadcasters president. Ra- mada Inn, Dickinson. David Berlyn, Eastern sales manager. June 6 -6- Alabama Broadcasters Association spring Stan Soifer, sales manager-programing. convention. Gulf State Park convention center, Gulf Oct. 16- 19- Information Film Producers of America Susan Yang, Harriette Weinberg, advertising Shores, Alabama. 1974 national conference. Vacation Village hotel, San assistants. Diego. June 6- 9- Missouri Broadcasters Association spring HOLLYWOOD: 1680 North Vine meeting. Drury Inn, Springfield. Oct. 17 -18- American Association of Advertising Street, 90028. Phone: 213-463-3148. Agencies central regional meeting. Chicago. Earl B. Abrams, senior editor. June 5- Washington chapter, National Academy of Oct. American Association of Advertising Bill Merritt, Western sales manager. Television Arts and Sciences seminar on television 24.25- Sandra Klausner, assistant. news. WTOP-TV studios, Washington. Agencies central regional meeting. Detroit. June 9 -12- Summer Consumer Electronics Show and Oct. 27-30-Association of National Advertisers video systems exposition. McCormack place, Chicago. annual meeting. The Homestead, Hot Springs, Va. BROADCASTING magazine was founded in 1931 by Broadcasting Publications Inc., using the title June 11 -13 -Armed Forces Communications and BROADCASTING -The News Magazine of the Fifth Electronics Association annual convention. Sheraton Estate, Broadcast Advertising was acquired in Park hotel, Washington. November 1932, Broadcast Reporter in 1933, Telecast in June 13- Association of National Advertisers/Radio Nov. 4- 6- International F.T.F. Corp. film and TV 1953 and Television in 1961. Broadcasting - Advertising Bureau radio workshop. Plaza hotel. festival of New York. Americana hotel, New York. Telecasting was introduced in 1946. New York. Nov. 13.16- Society of Professional Journalists, June 14-15 -North Dakota Broadcasters Association Sigma Delta Chi 1974 national convention, Towne - spring meeting. Edgewater Inn, Detroit Lakes. Minn. House hotel. Phoenix. June 15 -16- Georgia Association of Broadcasters Nov. 17.19- Television Bureau of Advertising 20th annual convention. Jekyll Island. annual membership meeting. Century Plaza hotel, Los Angeles. June 111 -19 -Oral argument on FCC's proposed rulemaking on multiple ownership of newspaper and Nov. 1940- American Association of Advertising Reg. U.S. Patent Office. broadcast properties. FCC, Washington. Agencies eastern region meeting. New York. © 1974 by Broadcasting Publications Inc.

Broadcasting Mar 181974 18 "The efficiency of Kaman's BCS operation in our station has paid for its cost several times over." says Doug Duperrault, Administrative Assistant, WFLA -TV Tampa.

"For us," continues Mr. Duperrault, "computerization means more business, handled better, billed better, paid faster, at no increase in personnel -and that's what computers are all about. "Cash flow has improved considerably. Our refunds are cut noticeably. The BCS System has saved us thousands of dollars with its more efficient tabulation of preemptions. Printouts of all order confirmations have eliminated costly, time - consuming secretarial hours. Logging has improved dramatically. We can now handle last minute business accurately and efficiently!" BCS is the only traffic and accounting system developed by broadcasters for broadcasters. BCS, first in the business, has been proven in radio and television stations since 1969. BCS pioneered the mini -master computer concept. BCS costs less, long term, than any other. Find out for yourself why our customers say "Kaman's BCS System more than pays for itself." Call Jack Finlayson today (303) 598 -5880

Don't start another day without us. a Kaman broadcast computing service / KAMAN SCIENCES CORPORATION Join them These AP Broadcast during the NAB Houston Convention at the AP Hospitality Suite Ambassadors in the Sheraton -Lincoln, Mirador -Galaxy Have NEWS for Yo Room, 28th floor.

JOHN MORRISON BOB KERR ARLAN SCHLAGEL DICK SHAFER San Francisco: Denver: (303) 825-0123 Minneapolis: (612) 335 -6741 Seattle: (206) 682 -2812 (415) 621 -7432 Wyoming, New Mexico Minnesota, Wiscc Tsin Washington, Oregon, Idaho North California Colorado North and South Dakota aT

BOB HULL BILL GREER TOM DECOLA LARRY GENUCHI Los Angeles: (213) 746 -1200 Dallas: (214) 742-3447 Houston: (713) 333 -3535 Kansas City: (314) 636 -9415 South California North Texas, Oklahoma South Texas Iowa, Missouri, Kansas MARK THAYER JOHN WEYLAND JIM SMITH Columbus: (614) 228 -4306 Albany: (518) 458 -7821 Boston: (617) 357-8100 Ohio, Michigan New York State New England States

The Associated Press r Broadcast TONY CATELLA TONY RIZZO NANCY SHIPLEY Washington, D.C.: News Harrisburg: (717) 238-9413 Nashville: (615) 244 -2205 (202) 833-5300 Pennsylvania, Virginia Tennessee, Alabama District of Columbia

JIM FARRELL BOB SHIPLEY KEN CLARK BEN AVERY Chicago: (312) 782 -7700 Shreveport: (318) 424 -0951 tlanta:.(40,4)454 -8971 Charlotte: (704) 334 -9115 Illinois, Indiana Louisiana, MiA@ j O i ! ' GèorgìayFlórlda North and South Carolina a C il&V Monday Memo.

A broadcast advertising commentary from Robert C. Pritikin, founder, Pritikin & Gibbons Communications, San Francisco

Radio: a medium which project your pictures on the private screen of your listeners' imaginings: You can be seen, felt, can build sets to dwarf DeMille's most and tasted as well extravagant creations. You can conjure as the obvious, heard up the beauty of a Garbo, the fantasies of a Jonathan Swift. Your words can Most people who write radio write wrong paint watches melting, armies marching radio. Of all mass media, radio is the and angels in flight. most abused, the most misused. Most But your client will say no. He wants radio commercials go in one ear and out his product to be seen. Tell your client the same ear. The trouble is that radio that it will be seen as never before and commercials should not go in the ear at remembered all the way to the sales rack, all. But in the eye. the grocer's shelf, or the showroom floor Many have said -but few seem to -because great radio is always seen and have heeded -the cliche that radio at its never heard. most effective is a "visual medium." In Just a few reminders before you take the olden days of radio, people sat down pen (and paint brush) in hand. When and "watched" their radio sets just as you write radio for the eye, you must they watch their television screens today. know the magic of words. You must It's worth a look at those golden days to know that verbs are more visible than remind today's writers that there's more adjectives, and that a silent pause can be to radio than meets the ear. the most dramatic language of all. And I was just presented a handsomely you must know that a minute can be a packaged album containing six records span in geologic time into which the that span The First Fifty Years of Radio. history of man can be compressed; or a To my utter delight, the record that minute can be a microscope to focus highlights the decade of the sixties fea- on a speck of sand. tures a radio commercial that I wrote way Perhaps a psychologist could best ex- back when for the Fuller Paint Co. plain the phenomenom of radio and its That radio commercial was one in a incomparable potential to carve deep series designed to paint dazzling colors on recollective impressions. I believe it has the screen of the listener's imagination. to do with the fact is Robert C. Pritikin had worked as copy- that the listener It blended music, effects and word pic- required to his own pic- writer and creative executive for Young & create mental tures into a statement that I believe is tures. Great radio is not a passive ex- Rubicam in New York and Dailey & Asso- far more graphic than could ever have perience as is television. ciates in San Francisco before he founded The great radio been achieved in the more literal pages writers, including those who write com- Pritikin & Gibbons Communications, San of a magazine or, for matter, on a mercials, that a division of N. W. Ayer & paint only part of the picture. television screen. Take a "look" at the Francisco, special The writer lays down Son. He has written and produced broad- the imprimatura, words in that old radio commercial: cast and print advertising for many accounts, the broad strokes delineating the subject and the point of view. It is the listener The Fuller Paint Co. invites including Kent cigarettes, Folger Coffee, you Goodyear Tire, The Sierra Club and Marine who paints in the details. And, as in any to stare with your ears at yel- activity requiring ... World /Africa U.S.A. Pritikin & Gibbons is other active participa- low. Yellow is more than just a tion and housed in a historic mansion in San Fran- involvement, the experience color. Yellow is a way of life. Ask holds more meaning is cisco's Pacific Heights, a building once and remembered any taxi driver about yellow. a longer. Or occupied by Sir Arthur Conan Doyle and now What's the key to writing great salesman. a coward. banana Or decorated with art and murals depicting the radio? Engage the listener as your co- tell you They'll about yellow. legend of Sherlock Holmes. author. (PHONE RINGS) Oh, excuse me. Perhaps radio has the broadest poten- Yello!! Yes, I'll take your order. tial of all mass communications media be- Dandelions, a dozen; a pound of value. The most elementary memory cause radio can reach the senses as no melted butter; lemon drops and a course will teach you that to remember other medium can. Of course radio is drop of lemon, and one canary something, you must visualize it, and if pictorial, and in the grandest sense. But that sings a yellow song. Anything you can provide action with the visual, can it not, with equal effectiveness, reach else? (CALLER HANGS UP) you can further extend the recall process. the olfactory, the tactile and the taste Yello? Yello? Yello? Oh, discon- What's more, if you can make the visual senses as well? With its unique capacity nected. Well, she'll call back. If a bit out of the ordinary, even greater to conjure and cajole, radio can open you want yellow that's yellow - recall will result. your senses to fragrance and feeling and yellow, remember to remember the Remember the Green Hornet and the taste. Give me a few mouth -watering Fuller Paint Co., a century of Lone Ranger and the marvelous Arch words and the sound of fire and steam, leadership in the chemistry of color. Oboler radio shows? And didn't you know and I will hand you a succulent steak For the Fuller color center nearest exactly what Jack, Doc and Reggie right through your radio receiver. you, check your phone directory. looked like in 1 Love a Mystery and Chi But the everlasting pity is that this The yellow pages, of course. Chi and Papa David in Life Can Be extraordinary device, developed by Gug- Beautiful? Next time you write for radio, lielmo Marconi in 1895, is still, to this When you write a radio commercial keep in mind the lessons of these radio day, mostly engaged to appeal only to the for the eye, instead of for the ear, you classics. You can go so much further ear -the one human sense it is least can expect to achieve enormous recall to stretch the imagination when you effective in reaching.

Broadcasting Mar 18 1974 22 Nobody communicates better with radio people than ABC's Radio People.

And the reason is simple. ABC has more of everything radio -more newsmen, more affiliates, more listeners -than any other American broadcast organization. Radio is a tradition at ABC. We believe we do it better than anybody. That's the American Way of Radio. It's why the ABC Radio Network has so much more to offer and communicate to its affiliates. We'll be showing 3 good examples at the NAB in Houston this week:

AA new series of spot announcements commissioned by the ABC Radio Network and designed to create a new "top of mind" awareness of radio. These spots will be aired on the Network and offered free to our affiliates for their local use.

ElA new retail radio sales presentation dramatizing the successful use of radio by local retailers throughout the country. It will be made avail- able to our affiliates to help sell their local retailers.

CA brand new study documenting radio's effectiveness and superiority over television in reaching the working lady of the house.

There's no doubt about it. You have a lot more coming to you and going for you on the ABC Radio Network.

Anrrlun iin Mll A'. AMERICAN OXIOmVOrary Inlnnlrllen I SII ICI.ilwll.SI FM RADIO nirwor R.ai6 Network RAI et 1I I\ \I MIY \"I:1WI11XA The Four ABC Demographic Radio Networks. TheAmericanWayof Radio

Divisions of ABC Radio Network jr I" gal.& o You have to be quick, instinctive and know when to take a chance.

d'NI JD We think alike.

AOS kilt is

a, Ir g-; The First National Bank of Chicago

ri Entertainment Media Division 2.'( You compete. We compete.

"AM:CV-LTA .IITAIM \\-4 /M w-91$ L I i*/ We vin.

This time? The First Place Award, variety category, top 25 markets by NATPE for distinction in television production by a single station. For the WTMJ Television program, The Crown Room Tonight: But it's typical of WTMJ Television's winning ways. Programing ways that have won us a position of dominance in local news, for example. Far and away reaching more homes and more adults at 5 p.m., 6 p.m. and 10 p.m. Milwaukee turns to our winning ways. Jt cen. WTMJ TELEVISION FOUR NBC in Milwaukee. Represented by Harrington, Righter & Parsons, Inc. Source: N.S.I. January- February 1974. Milwaukee. colEoR°- ECI7lJ Vol. 86 No. 11

NAB president, will urge members to sup- -that a questioned program had been Media port the present bill (H.R. 12993) de- fair. spite provisions to which some NAB Robert Guthrie, counsel to the House members object. "We think we can live Commerce Committee, was reportedly with it," Mr. Wasilewski said last week, preparing a draft of a report to be pre- On display "if it's accompanied by a committee re- sented to members this week. Whether it port that clarifies some of the problem would be available for discussion at the in Houston: areas in the legislation." NAB convention was unknown. With or Some of Mr. Wasilewski's members without the report, however, renewal talk think more than a report is needed. There is bound to be heard in several forums. a President, are those who want the present three-year At today's luncheon, Senator Lloyd license term extended to five years, in- Bentsen (D- Tex.), who has been acting problems, stead of the four the House bill contains. like a presidential candidate lately, is to There are others who insist on a "two - deliver the principal address. He said last step" renewal process in which incum- week he would urge the broadcasters to possibilities bents would be subject to challenge only support his license renewal bill (S. 646) if the FCC found their performance to which offers a five -year license term and At NAB convention: a Nixon Q and A, have been unsatisfactory. The implemen- the two -step renewal security. Those pro- talk of renewal relief at last, tation of those desires would require tections, he said, "are essential to station worry about a short -handed FCC, amendments in the legislation. planning" which has been disrupted by emphasis on hardware in exhibits, There are also broadcasters who object present practices that are "confusing and TV program distributors in eclipse to a provision in the bill that would ambiguous." The Senate Communications require licensees to conduct negotiations Subcommittee will hold hearings on re- The National Association of Broadcasters with citizens who had demands or griev- newals after House action (see page 46). is to begin a road tour of annual conven- ances. The fear in this is that the word At a joint radio -TV assembly this after- tions this week with a 1974 play date in "negotiations" would be interpreted ac- noon Representatives Lionel Van Deerlin Houston. Houston? What's the NAB do- cording to its use in labor relations law - (D- Calif.) and Clarence Brown (R- ing there when, by custom dating back meaning that broadcasters would be Ohio), members of the House Communi- for years, it ought to be in Chicago? It forced to bargain and perhaps come to cations Subcommittee, will participate in is getting away from it all, as it last did a panel. As the principal architect of the in 1958 in Los Angeles. Next year it is ascertainment and responsiveness provi- booked into Las Vegas and the year after sions of the House bill, Mr. Brown may that, if exhibit and hotel facilities are Convention package expect questions. completed in time, New Orleans. License renewal by no means exhausts The itinerary may have been chosen Official and nonofficial agendas for the Washington subjects that will engage for escape, but Washington problems- the NAB begin on Page 28 delegates' attention this week. In his first the reason for the NAB's existence -will appearance as chairman of the FCC (see Diagrams of the Houston exhibit halls dog every delegate's steps. The due bill "Man in the News"), Richard Wiley begin on Page 36 hasn't been invented to take broadcasters is to address the convention luncheon away from all that federal control. A "Man in the News" analysis of FCC tomorrow (March 19). He will be there The biggest problem -and biggest hope Chairman Wiley begins on Page 30 as one of four sitting members of an -on broadcasters' minds right now is li- agency that has three vacant seats and cense renewal relief. The same condition is therefore handicapped in reaching de- obtained a year ago when the NAB met terms with almost any complainant. At- cisions on matters of large importance. in Washington, as it does every four years, tempts were being made last week to (In his speech the day before, Mr. after the inauguration of a President. write a less demanding meaning into the Wasilewski, if last week's intentions held, Last year as the broadcasters gathered in committee report. was to express relief that the short- Washington the House Communications There are further objections to pro- handed agency had refrained from action Subcommittee was holding hearings on visions of the bill requiring broadcasters on major issues in the closing days of model bills. to continually ascertain the "needs, views Dean Burch's chairmanship. Mr. Was- On the eve of that convention, Grover and interests" of residents of their service ilewski was to say that deferral of action Cobb, NAB's senior executive vice presi- areas and to be responsive to those needs, on proposals to soften the program anti - dent in charge of legislative affairs, said views and interests in broadcast opera- siphoning rules for pay cable, a Burch he was optimistic that favorable legisla- tions. It is felt that those requirements proiect, was especially welcomed.) tion would be passed. "I'm still optimis- could be interpreted to put the broad- The delegates' minds may be briefly tic," he said last week. caster at the mercy of the full spectrum taken off their own troubles on Tuesday There may be more reason for opti- of the population's programing opinions evening when President Nixon appears mism now than there was then. The under the threat of loss of license if he for an hour's question-answering session House Communications Subcommittee were not .responsive to all of those opin- that is to be nationally broadcast begin- has written a compromise bill that the ions. Further, it is argued, the legislation ning at 8 p.m. EDT. parent Commerce Committee has ap- in those parts could extend the fairness Some 60 members of the Radio Tele- proved. Early dispatch to the floor has doctrine well beyond its present limits. vision News Directors Association -as been predicted (BROADCASTING, March A broadcaster could be judged unre- well as one correspondent each from 11). In his address to the convention at snomive to the views of some residents ABC. CBS, Mutual. NBC, the National the opening general assembly this morn- of his area if they disagreed with his de- Black Network. AP and UPI-will be ing (March 18), Vincent T. Wasilewski, cision -even though reasonably reached Text continues on page 30

Broadcasting Mar 18 1974 27 with Congress. Moderator: Grover Cobb, NAB senior executive vice Monday, March 18 president. Participants: Representative Lionel Van Deerlin (D- Calif.); Representative Clarence Brown (R- Ohio); Representative Barbara Jordan (D- Tex.); Representative John McCollister (R- Neb.). Early bird workshops Television conference. Jones Hall, 4 -5:15 p.m. Presiding: Wilson Radio sales. Room 204, West Hall, 8:30 -10 a.m. A "How To Wearn, convention co- chairman. Program conference '74: tele- session to help organize-or reorganize -sales departments for vision programing for the future. Moderator: Herb Jacobs, chair- efficient operations. Setting goals and motivating people are man, Telcom Associates Inc. Panelists: Robert Howard, presi- among topics covered, along with training, prospecting among dent, NBC -TV; Elmer Lower, president, ABC News; John Mitchell, advertisers and effective sales meetings. Presented by: Carleton president, Screen Gems; Richard Block, president, Kaiser Broad- Loucks, senior vice president, Radio Advertising Bureau. casting; Robert King, executive vice president for TV, Capital Cities Legal. Room 106, West Hall, 8:30-10 a.m. A discussion of the FCC's Communications. new renewal procedures and recent interpretations of its program - length commercial policies. Panelists: John B. Summers, NAB general counsel; Richard Shiben, chief, FCC renewal branch; Tuesday, March 19 Arthur Ginsburg, chief, FCC complaints branch. Pensions and profit- sharing plans. Room 110, West Hall, 8:30- Early bird workshops 10 a.m. A session to answer broadcasters questions about starting Government relations. Room 114, West Hall, 8 -9:30 a.m. "The Art pension or profit- sharing plan. Panelists: John Vine, Covington & of Practical Politics." A session that stresses the importance of Burling, Washington; Edward C. Thompson, Connecticut General grass -roots activities with emphasis on working on Capitol Hill Life; Donald B. Warshauer, First City National Bank of Houston; back in community. Moderator: Donald P. Zeifang, NAB George Kelly, NAB's insurance consultant. and the vice president for government relations. Panelists: Eugene S. Radio promotion. Room 109, West Hall, 8:30 -10 a.m. A panel Cowen, ABC vice president, Washington; Roy Elson, NAB vice presentation with audience participation on such subjects as use president, government relations; George Gray, Avco vice presi- of a station in promotion, imaginative and effective announce- dent, Washington; William Carlisle, NAB vice president, government ments, management Involvement and the commuter computer. relations; Victor E. Ferrell Jr., Koteen & Burt, Washington. Moderator: John Furman, Cox Broadcasting, Atlanta, and president, Broadcast Room Hall, The "How Broadcast Promotion Association. Panelists: Mike Costello, WIOD editorials. 108, West 8 -9:30 a.m. A film (AM)- WAIA -FM Miami; Enda Herbst, KCGR(AM) Cedar Rapids, and Why" of editorializing. presentation on the "Anatomy Iowa; Boyd Seghers, WGN(AM) Chicago; Elmo Ellis, WSB(AM) of a Broadcast Editorial." Case histories of successful broadcast Atlanta; Jerry Wishnow, WBZ(AM) Boston. editorial campaigns. Moderator: Peter Kohler, WCBS -TV New York. Panelists: James Johnson, KHOL -TV Kearney, Neb.; Richard Television news. Room 102, West Hall, 8:30 -10 a.m. The regulatory Hughes, WPIX -TV New York; Bryson Rash, WRC -TV Washington. climate for broadcast news. News consultants. New techniques and American Women in Radio and Television. Room 109, West Hall, equipment for the newsroom. Moderator: Bos Johnson, WSAZ-TV 8 -9:30 a.m. "You've Come a Long Way, Maybe." AWRT's new re- Huntington, W. Va., and president, Radio Television News Directors search questionnaire women can assume increasingly re- Association. Panelists: Ray Miller, KPRC -TV Houston; Larry Scharff, shows sponsible roles in broadcasting. Learn how to put this power to Pierson, Ball & Dowd, Washington; Chuck Cyberski, KDUB -TV work. Moderator: Jane Cohen, WRC Washington. Panelists: Dubuque, Iowa; Van Gordon Sauter, WBBM -TV Chicago. -TV Freida Day, WIND(AM) Chicago; Patricia Nealin, WGN(AM) Chi- Relations with citizens groups. Room 114, West Hall, 8:30 -10 a.m. cago; Lois Siegal Schwartz, Washington attorney. A panel discussion of problems involved in relations with citizens Room 110, West Hall, 8 -9.30 a.m. Coping with the and other community groups. Do's and don'ts dealing with corn- Labor relations. a discussion of contingency plaints and handling negotiations. Moderator: Elbert Sampson, threat of an employe work stoppage; and pressures on ad- NAB coordinator of public affairs. Panelists: Ernie Fears, WMAL- operations planning and implementation, Moderator: Ron (AM) Washington; James McCuller, National Black Media Coalition, vertisers and revenues under strike conditions. Panelists: Robert Washington; Edward Hayes, Citizens Communications Center, Irion, NAB director of broadcast management. Washington. Pantell, Metromedia, Minneapolis; Carl Jaquint, WNYS -TV Syra- cuse, N.Y.; Robert Haythorne, Kirkland & Ellis, Chicago; Richard Research. Room 108, West Hall, 8:30 -10 a.m. "Research -Is it Hotvedt, Morgan, Lewis & Bockius, Washington. Worth Doing ?" Participants tell how research has helped improve Radio Room West 8 Monday's their stations' services how it can mean more than ratings sales. 204, Hall, -9:30 a.m. (See ... program for and community needs ascertainment. Moderator: John Dimling, details.) NAB vice president, research. Panelists: Murray Green, WNCR- Legal. Room 106, West Hall, 8 -9:30 a.m. (See Monday's program FM Cleveland; H. Ray McGuire, WALA -TV Mobile, Ala. for details.) Management assemblies Television news. Room 102, West Hall, 8 -9:30 a.m. (See Monday's Opening general assembly (Joint session with engineers). Jesse program for details.) Jones Hall, 10:30 -noon. Music by North Texas State University Lab Management assemblies Band. Presiding: Harold Krelstein, Plough Broadcasting Co., Radio management conference. Jones Hall, 9:45 -noon. Presiding: Memphis, convention co- chairman. Invocation: Dr. Paul Stevens, Clint Formby, KPAN(AM) Hereford, Tex., chairman, NAB radio Radio /Television Commission, Southern Baptist Convention. board. Meet your new radio directors, conducted by Mr. Formby. Presentation of Colors: Air Force Color Guard. Address: Vincent T. Wasilewski, president, NAB. Presentation of NAB Distinguished Radio Information Office report: Charley Jones, NAB's RIO director. Service Award to: Richard W. Chapin, Stuart Enterprises. Remarks: Radio Advertising Bureau presentation. Miles David, president; Mr. Chapin. Robert H. Alter, executive vice president; Carleton Louckes, senior Management luncheon. Sam Houston Coliseum, 12:30 -2 p.m. vice president. Presiding: Wilson Wearn, Multimedia Broadcasting Co., Greenville, Radio programing . future shock. Jack Thayer, Nationwide S.C., convention co- chairman. Invocation: Rev. Kenny Sweeney, Communications, Columbus, Ohio. president, UNDA -USA, Indianapolis. Introduction: Mr. Wasilewski. Secondary markets television program. Room 114, West Hall. Address: Senator Lloyd M. Bentsen (D- Tex.). Presiding: William F. Turner, KCAU -TV Sioux City, Iowa, chairman, Television assembly. Jones Hall, 2:10 -2:30 p.m. Presiding: Robert NAB secondary market television committee. Broadcasting pro's Wright, WTOK -TV Meridian, Miss., chairman, NAB TV board. lead the way in with T /A. Dr. Herb True, South Bend. Ind. 2:30- Television board nominations: Ballot box will be open from Promoting your television station. Program and sales promotion 6 p.m. Monday and from 9 a.m. to 5 p.m. Tuesday in the registra- ideas for your market with a realistic budget. Moderator: John tion area, Convention Center, East Hall. Furman, Cox Broadcasting Corp., Atlanta, and president, Broad- Joint radio -TV assembly. Jones Hall, 2:30-4 p.m. Presiding: Andrew casters Promotion Association. Panelists: Guy Bailey, WCPO -TV M. Ockershausen, Washington Star Stations, Washington, chairman, Cincinnati; Lynn Grasz, KOLN -TV Lincoln, Neb.; Boyd Seghers, NAB board of directors. How to win friends and work effectively WGN -TV Chicago; Howard Wry, WHNB -TV West Hartford, Conn.

Broadcasting Mar 18 1974 28 The case for computers. Room 107, West Hall. The use of com- Television management conference. Jones Hall, 9:45 a.m. -noon. puters in engineering, programing, accounting, sales -and the Presiding: Wilson Wearn, Multimedia Broadcasting Co., Greenville, potential pitfalls. (Television delegates join the TV Engineering S.C., convention co- chairman. Conference at 11 a.m, for this session.) National Academy of Television Arts and Sciences. Presentation Management luncheon. Sam Houston Coliseum, 12:30 -2 p.m. of national awards for community services. Presiding: Harold Krelstein, Plough Broadcasting Co., Memphis, Jerry Lewis-a tribute to television. Jerry Lewis. convention co- chairman. Invocation: to be announced. Introduc- tion: Vincent T. Wasilewski, president, NAB. Address: Richard Local children's television. An exchange for Ideas -future directions Wiley, chairman, FCC. and development. Robert Gordon, WCPO -TV Cincinnati; Roger Fransecky, University of Cincinnati; Robert Gillespie, General Exhibit time. To permit visits to the NAB broadcast exhibits Tues- Foods Corp., White Plains, N.Y.; Harold Niven, NAB vice president, day afternoon, no sessions are scheduled during that time period. planning and development; Bob Keeshan (Captain Kangaroo), CBS - Meeting with President Nixon. Jones Hall, 7 p.m. TV New York. Commercial television in the decade ahead. Pay TV: Meeting the Siphoning Threat: Willard Walbridge, chairman, NAB pay TV com- Wednesday, March 20 mittee; Eamon Brennan, Hill & Knowlton; Robert Resor, executive director, NAB pay TV committee. The Television Market: Norman E. (Pete) Cash, president, Television Bureau of Advertising. A Look Early bird workshops Ahead: Roy Danish, director, Television Information Office. Financial management. Room 110, West Hall, 8 -9:30 a.m. "Beating Convention luncheon. Sam Houston Coliseum, 12:30 p.m.- adjourn- the Profit Squeeze." A presentation by the Institute of Broadcast- ment. (Joint session with engineers.) Presiding: Wilson Wearn, ing Financial Management on cutting costs and improving cash Multimedia Broadcasting Co., Greenville, S.C., convention co- flow in face of an energy- induced recession. Moderator: Paul the chairman. Invocation: To be announced. Introduction of speaker: Freas, Evening Star Broadcasting, Washington. Panelists: Harold Vincent T. Wasilewski, president, NAB. Address: Senator Mike Poole, Gilmore Broadcasting, Harrisonburg, Va.; Fred Cige, Metro- Mansfield (D- Mont.), Senate majority leader. media, New York; Abiah Church, Storer Broadcasting, Miami. Radio sales. Room 204, West Hall, 8 -9:30 a.m. (See Monday's program for details.) On the side Non- official events Legal. Room 106, West Hall, 8 -9:30 a.m. (See Monday's program Sunday, March 17 for details.) 7:30 a.m. Broadcast Education Association breakfast. East ball- Government relations. Room 114, West Hall, 8 -9:30 a.m. (See Tues- room, Sheraton Lincoln. day's program for details.) 9:00 a.m. BEA general session. West ballroom, Sheraton Lincoln. a.m. ABC Radio affiliates breakfast and meeting. Imperial Broadcast editorials. Room 108, West Hall, 8 -9:30 a.m. (See 9:00 Tuesday's program for details.) ballroom, Hyatt Regency. 10:00 a.m. Broadcast Music Inc. board of directors meeting. Radio promotion. Room 109, West Hall, 8 -9:30 a.m. (See Monday's Houston Oaks. program for details.) 10:30 a.m. ABC Television affiliates association meeting. Consort I, Management assemblies Houston Oaks. 11:00 a.m. ABC Radio affiliates advisory board meeting. Hyatt Small market radio session. Room 107, West Hall, 9:45 a.m. -noon. Regency. Plough co- Presiding: Harold Krelstein, Broadcasting, Memphis, 12:00 noon. BEA luncheon. East ballroom, Sheraton Lincoln. chairman, convention committee. 12:00 noon. Society of Broadcast Engineers luncheon and board of The FCC inspector. A mock field inspection based on the most directors meeting. Stinson room, Rice hotel. frequent citations and the latest FCC rule changes. Inspector: Jim 2:00 p.m. Association of Maximum Service Telecasters annual Moren, NAB regional manager and former FCC field inspection membership meeting. Crystal Forest, Hyatt Regency. chief. Station manager: Frank Balch, WJOY(AM) Burlington, Vt. 2:00 p.m. Mutual Broadcasting System affiliates meeting and recep- Chief Engineer: Eldon Kanago, KICD(AM) Spencer, Iowa. tion. Crystal ballroom, Rice hotel. Meet your new small market committeemen. Clint Formby, KPAN- 2:30 p.m. Society of Broadcast Engineers membership meeting. (AM) Hereford, Tex., chairman, NAB radio board. Colorado room, Rice hotel. 4:00 p.m. ABC Radio affiliates reception. Hyatt Regency. Small market and FCC. A discussion rela- radio the of the FCC's 5:30 p.m. AMST board of directors meeting. Sandalwood suite, tionship with small market broadcasters, with time for questions Hyatt Regency. and answers. Moderator: Richard E. Wiley, FCC chairman. FCC panel: Wallace Johnson, chief, Broadcast Bureau; Harold Kassens, Tuesday, March 19 assistant chief; Richard J. Shiben, chief, renewal branch; Arthur L. 2:00 p.m. All Industry Radio Music Licensing Committee. Gold Ginsburg, chief, complaints branch. room, Rice hotel.

Attending addenda Bousman, J. Burtle, A. B. Clapp, Brian Cox. Telcom Associates Sheraton Lincoln 2040 L. T. England, C. A. Fosmark, R. J. Gauthier, Personnel: Herb Jacobs, Jim Sieger, Lee Following are corrections and additions J. R. Guerrero, R. L. Gorjance, G. I. Hardy, Eden, George Whitney, Sheldon Denkowski, to the listings in the March 11 issue of V. Killion, E. R. Lowder, Curt Lutz, J. D. Grace Jacobs. firms exhibiting product or having hospi- Miller, R. R. O'Hara, D. A. Orienti, L. F. tality suites at the NAB convention in Page, C. B. Patterson, E .R. Platt, W. Rice, Houston. I. J. Raulerson, D. A. Roberts, Ernesto Watermark Hyatt Regency Ruesga, V. H. Russell, R. J. Sawicki, A. A. 10700 Ventura Boulevard, Los Angeles 91604 Gates Division 200 Silver, Tom Schoonover, R. Smith, L. Product: American Top 40, American Coun- Harris Intertype Corp. Stanger, George Stephenson, R. A. Switzer, try Countdown syndicated three -hour syn- 123 Hampshire Street, Quincy, III. 62301 Paul Timpe, H. Wallace, S. B. Whitman. dicated programs. Personnel: Tom Rounds. Product: BT -60U 60 -kw UHF color TV trans- Doubleday Hyatt Regency, Imperial mitter`, 5 kw PDM AM Transmitter`, Cri- Suite Media Firstmark Financial Savoy terion Compact -III tape cartridge system', Personnel: Alan Jones, Bill Van Huss, Phil complete line of AM, FM, TV station equip- Personnel: Bob Dalchau, Neil Sargent, Peter Thoben. ment. Personnel: L. J. Cervon, E. O. Ed- O'Reilly. wards, J. M. Engle, C. I. Kring, N. L. Jochem, E. S. Gagnon, Jose Acosta, M. E. Richard P. Doherty Whitehall Ed Wetter & Co. Hyatt Regency Arnold, N. Arveschoug, J, Barry, R. G. Personnel: Richard Doherty. Personnel: Ed Wetter.

Broadcasting Mar 18 1974 29 Test continues from page 27 Block, president of Kaiser Broadcasting, committee. With all of that, he found accredited to interrogate the President. replaced Roger Rice, West Coast vice time to speak before countless industry As matters stood last week, the news president of Cox Broadcasting, on the groups that asked him to address them - people and the President would share the Monday afternoon television conference and that usually wound up Wiley boost- stage of the convention auditorium be- panel. Boston Mayor Kevin White has ers. fore the thousands of broadcasters gath- canceled out of a pay -TV session, sched- Thus, his chairmanship, as was the ered in a hall too big to permit question- uled for Wednesday morning. case of his appointment to the commis- ing from the floor. sion, seemed preordained. Mr. Burch The visit of the President to Houston had even asked him to participate in the where he is expected to stay overnight, Man in the News briefings the staff gave the chairman accompanied by a large staff, imposed a every Tuesday preceding the Wednesday severe strain on hotel accommodations agenda meeting. But there had never that were already booked heavily for been any commitment from anyone. So NAB delegates. Early last week it was Mr. Wiley, who had made no secret of reported that a detailed search for quar- his ambition to succeed Dean Burch, ters for last -minute registrants had failed was always feeling the tension. There was to turn up a single room. There were always the chance someone at the White also reports of sluggish confirmations of House would think the unthinkable. earlier reservations. One development that had eased the With the tension released, speculation strain on hotel space was the decision now centers on what the impact will be by most television program distributors on commission policy. Chairman Wiley, against operating the entertainment suites after President Nixon announced him as of past conventions. The distributors, pro- his chairman designate but before he testing their assignment to the Shamrock moved into the chairman's office, had hotel, which is at a distance from the suggested there would be no significant convention center, have opted to send a change; he noted that he and Mr. Burch few representatives each. had worked closely together for three and Internal business will also be conducted a half years. But there were those inside this week in Houston. The NAB tele- the commission and out who felt that vision code board is expected to adopt a Mr. Wiley might have trimmed his sails resolution vowing to avoid the lowering on occasion to follow Mr. Burch's of code standards in response to pressures course. that are expected to be felt when code True or not, the present disarray in subscription becomes mandatory for NAB which the commission finds itself pre- television members in 1975. The associa- sents Mr. Wiley with an extraordinary tion's board adopted that policy at its opportunity to leave his mark on the meeting last January. Wiley commission: the long list of unfinished Three more broadcast executives last For FCC Chairman Richard E. Wiley, business left over from the Burch ad- week joined the slim field of candidates the long wait and the uncertainty are ministration; the three commission vac- for eight seats on the NAB's television over. He can relax. True, he has taken ancies- almost half a commission - board at stake in this week's election. over the chairmanship at a time when which even when eventually filled will Charles Batson, president of Cosmos problems and issues are piling up faster mean new members floundering, at least Broadcasting and chairman of the NAB than they can be counted; for openers, for a time, in need of support; and, television code board, was turn his to over there is the need to face up to the Su- perhaps most important of all, a staff code role to Wayne Kearl, president of preme Court opinion requiring the sus- riddled with vacancies in key positions, KENS -TV San Antonio, Tex., at his last pension of at least some of the fees the beginning with general counsel, which code 17. The board meeting March commission charges those it regulates. are crucial to the formulation of com- next day he will have his name placed in over the chairmanship, mission policy. nomination for the NAB TV board. But he has taken that lie ahead are of A newcomer to the commission might Robert Bennett, general manager of and the problems the kind that he has a right to feel he consider appalling the prospect of lead- wcva -TV also he will Boston, said run, handle. ing such an agency. But not Chairman as will James Ebel, general manager of has been groomed to Indeed, Mr. Wiley is as well Wiley. He has been observing the opera- KOLN-TV Lincoln, Neb. These three men probably prepared to be chairman of the FCC as tion of the commission, reading articles, join Kathryn Broman, vice president of soaking up information from a variety of Springfield (Mass.) TV Broadcasting, anyone who has moved into that position (with the possible exception of the singu- trade magazines -and stocking up ideas Eugene Dodson, executive vice president and theories against this day. Now he of wTVT(TV) Tampa -St. Petersburg, Fla., lar Rosel H. Hyde, who had been a mem- ber of the commission for 20 years and pours forth a Niagara of thoughts on Philip Lombardo, president of Corinthian how he will proceed. He is deadly seri- Broadcasting, and Daniel T. Pecaro, act- had served one tour as chairman, under President Eisenhower, when President ous when he says, as he has in appear- ing general manager of WGN Continental ances before the Senate and House ap- Broadcasting, in the ranks of announced Johnson named him chairman again in 1966). Mr. Wiley had been former Chair- propriations subcommittees, that he will candidates. stress administration of the agency and Mark Evans, vice president of Metro- man Dean Burch's choice in 1970 to be the Republicans' answer to and replace- that he will attack backlogs with im- media, Walter Bartlett, senior vice presi- proved management techniques, not sim- dent of Avco Broadcasting, and Ray ment for Democrat Henry Geller as gen- ply more money and more people. "The Johnson, general manager of KMED -TV eral counsel. He was, it seems, every- Medford, Ore., will be running for re- one's choice for commissioner when commission needs leadership, and I'm go- ing to do my best to it." election as directors. The six candidates Robert Wells's resignation in November provide with the most votes will serve two -year 1971 created a Republican vacancy. And through the discourse, it be- terms. The candidates running seventh And since joining the commission in comes increasingly evident that he in- and eighth will serve out the one year re- January 1972, Mr. Wiley proved, in the tends to carve out a niche in FCC his- maining in the vacated terms of Leonard view of all who have observed him, to be tory that is separate and distinct from Patricelli, president of wTtc -TV (now extremely hard working, able and open - that of his predecessor. Where Mr. wFSB -TV) Hartford, Conn., until it was minded. He headed four special units Burch led with dash, quickness, even sold to Post -Newsweek, and the late within the commission, including one brilliance of mind, and, it seemed, in- Fred Weber, executive vice president of dealing with the fairness doctrine and stinct, Mr. Wiley will rely on order and Rust Craft Broadcasting. another with re- regulation of broadcast- plans. There will be flow charts depicting In late program changes, Richard ing, and has served on the telephone the progress of commission work, with

Broadcasting Mar 18 1974 90 The search for profit opportunities: What to look for and where to find it at the NAB Show. See the world's first all-cart film and tape station break First premium portable color camera without a backpack The new most cost -effective basic VTR And more RCA at NAB. Step this way

A The On -Air Profit Cen- a ter. Site of the all - cartridge station break, film and tape. Features the new TAC -1 Programmer, TCR- 100 Cart Machine, TK -28 Film Camera and production model of the TCP -1624 Car- tridge Film Projector intro- duced at last year's NAB.

litt Introducing the NEW TECHNOLOGY Video Tape Recorder. RCA's brand - new quad VTR with a per- formance /cost relationship that will please the most hard - nosed businessman.

Hands -on display of the brand -new TCR- 100A Cart Machine with sev- eral new features including Random Home capability, built -in computer interface. for profit opportunities!

Transmission DQuadraphonic FM trans- mission area. New RCA system will go into pilot test- ing after the Show. It's a dis- crete system for true quad- raphonic transmission and reception.

Announcing the TKP- 45, the color camera the industry has been wait- ing for. Essentially every- thing from the top -of- the -line TK -45A is yours in a 20- pound portable camera.

FVideo Four Character Generator. New !

For further details on spotlighted areas, turn the page. Where the opportunities are: A sneak preview.

As soon as you enter the RCA Result: a new VTR from RCA features of the TK -45. And com- exhibit at NAB, you'll see some that you really have to see to parable picture quality. new profit ideas. Probably the believe! If you find that hard to believe, first thing to catch your eye will Don't miss the economical judge for yourself at the Show. be our On -Air Profit Center (A) TR -61 VTR and the portable On your way to the rest of the featuring the first all- cartridge TPR -10, either. Both introduced exhibit, be sure to note the Video tape and film station break. during the last year, they're Four Character Generator (F) worth noting as you head for available through RCA. It's new et UP/ the hands -on exhibit of the brand- ...and worth your attention. P S^_F^_tiPrPC:;rP t tl : e i 1 2 1 1 1 1 3: 2 i 2 1 And if any questions come up, IPS112n1. be sure to talk to the RCA people. Their purpose there is to serve Here you'll find the new TAC -1 you. Programmer controlling a TCR- 100 Cart Tape Recorder and the automated TCP -1624 Cart Film Projector incorporated into a TK -28 Telecine System. And this is just one of several possible combinations. The RCA man here will be glad to tell you about others. Opposite the Center is the NEW TECHNOLOGY VTR (B). What we've done is to reappraise VTR technology in terms of the most value for the most users. So we've added features that make it eas- newTCR -100A Cart Machine (C). ier to operate, like a simplified Try out the new Random Home feature on the Cart and imagine the possibilities for easier dub- If you'd like more information after the Show, write RCA Broad- bing sessions. Also new : built -in computer interface, prewiring cast Systems, Bldg. 2 -5, Camden, for all accessories. N.J. 08102. Not to be missed in the audio/ And here's hoping you'll find radio /transmission area is the the Show enjoyable as well as Quadraphonic FM display(D). profitable. You'll see RCA's discrete system 0 0 from record and tape right through to distribution. And hear it in quad, too. On to the camera area (be sure to see the live show) . The TK-630, the TK -45A and especially the amazing TKP-45 (E). When we say it's portable, we mean port- able. The entire camera head, with viewfinder and basic zoom threading system, automatic lens, weighs only 20 pounds. Uses warning of malfunctions, and a the same CCU as the TK -45 number of automated operating Camera with only one minor features. module change. All the automatic dates when projects are to be completed. "Without deadlines, nothing gets done." Bureau chiefs will have access to the chairman. "They'll be able to see me directly," he says, underlining directly, "and I'll see them directly" again provid- ing the emphasis-an apparent reference to the complaints of some staffers about difficulties they had in making contact with Mr. Burch. He will hold regular meetings with the chiefs, not only to keep up on their problems but to reduce if not eliminate the "feudalism" he feels exists within the commission; each of the bureaus should take a larger view than that which is bounded by its own specific area of responsibility, should see the in- terrelationships of all of the bureaus. He wants a free and open exchange among the bureaus and between the commis- Proud moment. It was all smiles in the Oval Office on Friday, March 8, after Dean Burch sion and the bureaus. "Diplomacy is be- former FCC Chairman had been sworn in as counselor to the President. ing overdone, at least in-house," he says. Mr. Nixon joins in the applause as Mrs. Burch holds the Bible. At right: Supreme "Candor will be the order of the day. Court Justice William Rehnquist, who administered the oath. The guys will know where I stand." He staffers will be used to educate younger ecessor. Mr. Burch favored the pro- will spend a good deal of time in the ones. He also wants to protect young posal, at least to the extent of breaking bureaus' offices. "I'm going to be living members of the staff from being for- up co- located newspaper and television in the bureaus," is how he put it. gotten and left in dead -end jobs. holdings. But he was the last member of commission who did. Only slightly less revolutionary, will The kind administration the Government he of Chairman action would spend a good deal time in the Wiley that at one blow break up of offices brings to the commission may not every of his fellow commissioners, politicking. be the only market of difference between such combination in the country for a theorized social good is not some- "I will involve the six others [when there him and Dean Burch. On policy, the two thing Chairman Wiley can contemplate are six others] up to their ears. I don't men have been close, as Mr. Wiley says. lightly, if at all. But, noting that the want them to be patsies. On controver- They are both basically conservative, be- commission has revived the issue, at least sial issues, I'll look for compromises, and lievers in free enterprise and free mar- to the extent an argu- get votes. I'm likely to know where the kets, uneasy in imposing new regulations of scheduling oral ment it in says cannot votes are; I'll be working on getting on those under the commission's on June, he he juris- state a firm position the matter, votes to support my position." Again, diction. But Mr. Wiley's devotion on that to the he will "look at every issue fresh and the contrast with Mr. Burch, who was principle of competition seems more clear." But he does indicate as on on more than a few occasions surprised qualified; the new chairman, instance, that, for some of the other issues before the com- by the outcome a vote, is of commission seems to see greater need for caution mission, number apparent. than Mr. he has a of ideas for Burch did in setting up pay resolving this one; there needn't be an in cable as a competitor And connection with controversial of free television. up or down vote on proposal as issues, Mr. Wiley the Chairman Wiley does not intend talks of the "public interest drafted, he suggests. to be caught short when an important associated" with television that deserves Those are just two of the items await- item protection, appears on the agenda. He will re- and of the virtue in the com- ing the Wiley treatment. There are, in quire memos from the staff informing petition that pay cable can provide as addition, a host of other cable matters long as provides him of the progress of such items to- it material truly new coming up, the question of what to do and specialized. ( ward the agenda. "That doesn't mean about children's television programing, If Chairman Wiley appears frustrated that pay cable can't have the staples it needs," a reshaping of the fairness doctrine, the about anything in these first days of his he adds [see story, page 88]). proposal to establish quantitative stand- is administration, it is his inability to be "Competition not necessarily synony- ards for determining whether a renewal mous with the ready with appointments to fill the staff public interest." applicant facing a challenge in a com- vacancies. "But it requires interviewing," The chairman says he will be fair to parative hearing has provided the mind he says, somewhat embarrassed, and the cable television, which is what he says of programing that merits renewal. And, crush of duties on taking over as chair- about all the industries the commission of course, the question of the fees, plus man abruptly -preparation of testimony regulates. He suggests that is all any of all of the nonbroadcast issues such as for appearances before Senate and House them has a right to expect. But he ex- those that show up on the agendas of appropriations subcommittees and pre- presses concern about "overregulation of the Common Carrier and Safety and Spe- paring three speeches -cut too deeply the small cable operator." What appears cial Radio Services Bureaus. into his time. He expects to announce to be a natural antipathy for government The major controversial items will be all or most of the appointments next regulation, particularly of small business- put over for consideration until the com- week, after the National Association of men, first manifested in connection with mission is back up to full strength, or Broadcasters convention. Besides the gen- radio station licensees, becomes evident. close to my family" -the 40- year -old eral counsel's job, the directorship of "I will do what I can for the small cable to use the next week or two to pull his plans and policy and deputy chief's jobs operator a well as for the broadcaster," administration together. As for the re- at six bureaus and offices, including the he says. "Re- regulation" -the term used maining three years of his term, he seems Broadcast and Cable Bureaus, are open. for peeling away obsolete and unneces- to view them with a combination of Filling vacancies in the future, though, sarily burdensome regulations -"will be bouyancy (after all, he wanted the is to be routine. "We'll know about the code word throughout the agency. moon and got it) and grim determina- vacancies in advance, so we'll have re- We need to look at all of our rules and tion. "I will," he says, "devote my life placements right away." He hopes to set regulations to make sure they're reason- to this job for the next few years. I am up procedures for spotting bright young able." close to my family" -the 40- year -old people throughout the commission, and The long -pending proposal to break up chairman is married and the father of for improving the quality of the staff. multimedia holdings in individual mar- three children -"but after them, I will His plans on this are not yet firm, but kets is another issue on which Chairman devote myself to this job." And there he mentions programs in which veteran Wiley appears to differ with his pred- seems to be no reason to doubt him.

Broadcasting Mar 18 1974 35 Coverage. Broadcasting magazine Guide to NAB Convention Exhibits will have its editorial and sales head- quarters in Houston's Hyatt Regency hotel during the NAB convention. On hand: John Andre, Rufe Crater, Bill Criger, Ed James, Win Levi, Maury Long, Dan Rudy, Mike Shain, Larry Taishoff, Sol Taishoff, Don West, Dave Whitcombe and Len Zeidenberg.

WEST HALL LOBBY Firm Name Booth Air Force 13 Army 12 Army Reserve 2 CAPITOL Boy Scouts of America 4 AVENUE Broadcast Pioneers Library 8 ENTRANCE Federal Communications Commission 7 a Health, Education and Welfare 3 Navy Recruiting Command 11 National Guard Bureau 14 NAB Insurance Plan 9 U.S. Postal Service 10 U.S. Treasury 1 rEAST HALL EXHIBITS 400 404 402 414 412 410 408 406

413 411 300 302 304 202 200

303 1301 300A 100 208 206 204

207 1 205 203 201 211 209

110 108 106 104 102 112

L 7:,,t'..,, 109 109 A 101 105 103 113 111 109 101 109 109 E 8

Firm Name Booth Firm Name Booth Firm Name Booth American Electronic Laboratories 410 Gates Div., Harris- Intertype Corp. 200 C- TV /Telesync 206 Ampex Corp. 202 Grass Valley Group (Tektronics Inc.) RCA Corp. (Communications Systems Div.) 100 Audio Services Co. 109B Interand Corp. ( Telestrator) RCA Electronic Components 109A Berkey Colortran Inc. 106 International Video Corp. 105 Rank Precision Industries Inc. 404 Robert Bosch Corp., Fernseh Div. 408 Jampro Antenna Co., (Sparta Electronic Corp.) Richmond Hill Laboratories 411 Broadcast Electronics Inc. 104 Klieg! Bros., Universal Electric Sarkes Tarzian Inc. 203 CBS Laboratories 107 Stage Lighting Co. 400 Shively Laboratories Inc. 109E CCA Electronics Corp. 112 3M Co.- Magnetic Audio /Video Prod. 300 Sparta Electronic Corp. 211 Central Dynamics Corp. 412 3M Company -Mincom Division 300A Systems Marketing Corp.-Sono Mag 111 Cetec (Sparta Electronic Corp.) Marconi Electronics Inc. 108 Tektronix Inc. /Grass Valley Group 406 Collins Radio Co. 303 Marti Electronics Inc. 102 Telemation Inc. 414 Conrac Div., Conrac Corp. 402 McMartin Industries Inc. 201 Telestrator Industries Inc. 207 Continental Electronics 413 Memorex Corp. 113 Television Equipment Associates 204 Cooke Engineering Co. 1090 North American Phillips Corp., AKG Div. 205 Telex Communications Inc. 301 Eastman Kodak Co. 110 Paperwork Systems Inc. 109 Varian Associates 302 Eimac Div. (Varian Associates) Philips Broadcast Equipment Corp. 101 Visual Electronics Corp. 209 Electronics, Missiles & Commgnications 208 Power -Optics Inc. 103 Vital Industries Inc. 304

Broadcasting Mar 18 1974 36 1010 1008 1006 1004 1002 1000 FREIGHT

ELEV. 100 1013 1011 1009 1001 904 902 900 912 910 9081 906 1101 SNACK

a A R 1102 911 909 901A 901 905 806 800 AREA 1103 814 812 810 808 804 802

1104 ESCALATORS 1105 813 811 809 801 805 803 801 TO EAST MALL 11ÁN 727 122 118 116 110 108 106 704 102 100 STAIRS AND ESCALATORS DOWN 725 719 111 115 711 109 101 105 103 101

6000 132 620 618 616 614 612 610 608 606 604 602 600

734 To 611 615 613 611 609 601 605 603 601 EAST MALL 514 500

522 520 518 1 516 510 508 506 504 502 [__ 512

521 519 511 515 513 511 509 507 505 503 501 1523 525

527

WEST HALL LOBBY

Firm Name Booth Firm Neme Booth Firm Name Booth

Acrodyne Industries Inc. 717 Sola Basic Industries 718 Paulmar Inc. 618 Allord Manufacturing Co. 801 Dipol Electronics Inc. 614 Pentagon Industries Inc. 1013 Allied Tower Co. 734 Victor Duncan Inc. 1011 Phelps Dodge Communications Co. 722 Amco Engineering Co. 715 Dyma Engineering 600A Potomac Instruments Inc. 908 American AstrioniCs Div. of Dynair Electronics Inc. 705 Quick -Set Inc. 802 Technicolor Inc. 1104 Dynasciences Corp. 1101 Recortec 711 American Data Corp. 1006 Editel Communications Ltd. 907A Reynolds /Leteron Co. 507 American Electronics Inc. 709 Electro Sound Inc. 601 Robins /Fairchild 604 Ampro Corp. 1008 Elpa Marketing Industries Inc. 732 Rodelco Electronics Corp. 509 Andrew Corp. 606 F & B/Ceco Industries 803 Rohde & Schwarz Sales Co. (USA) Inc. 809 Angenieux Corp., of America 800 Farinon Electric 810 Rupert Neve Inc. 511 Asaca Corp. of America 912 Fidelipac Div. of Telepro Industries 805 Rust Corp. 813 Audio Devices Inc. 814 Imero Fiorentino Associates 1105 Schafer Electronics Corp. 500 Auditronics Inc. 1007 Fort Worth Tower Co. 708 Scully /Metrotech Div. of Dictaphone 521 Beier Electronics Laboratory, Inc. 719 GTE Sylvania 1002 Shure Brothers Inc. 706 Bird Electronic Corp. 910 Gotham Audio Corp. 602 Slntronic Corp. 613 Boston Insulated Wire & Cable Co. 811 Hitachi Shibaden Corp. of America 904 Soll Inc. 513 Broadcast Automation Assoc. /Russco Electr 617 Ikegama Electronics 716A Stanton Magnetics, Inc. 610 Broadcast Computer Services /Kaman/ 704 Ingersoll Products Div. of Borg Warner 911 Storeel Corporation 710 Burwen Laboratories 522 Innovative Television Equipment 502 Strand- Century Inc. 812 CMX Systems 525 International Tapetronics Corp. 605 Willi Studer America Inc. (Revox Corp.) 514 Cablewave Systems, Inc. 504 -506 Jamieson Film 'Co. 907 Systems Resources Corp. 517 Canon U.S.A. Inc. 1000 Kansas State Network 702 Taber Manufacturing & Engineering Co. 515 Cinema Products 1010 LPB Inc. 609 Tapecaster TCM Inc. 707 Cohu Inc., Electronics Division 900 Landy Associates 512 Technology Inc., 11F Photo Systems Div. 519 Colorado Video Inc. 508 Lenco Electronics 1103 Tele -Cine Inc. 909 Coltape Div. of Columbia Pictures 716 Listec Television Equipment Corp. 906 Teledyne Camera Systems 804 Commercial Electronics Inc. 527 Lowe! Light Manufacturing Inc. 1102 Telemet Div. of Geotel Inc. 902 Compu /Net Inc. 612 McCurdy Radio Industries Inc. 608 Television Mictrotime Inc. 611 Computer Image Corp. 516 Micro Communication Inc. 607 Time and Frequency Technology Inc. 520 Consolidated Video Systems 727 Micro -Trek Corp. 510 United Press International 501 Control Design Corp. 616 Microwave Associates Inc. 701 United Research Laboratory Corp. 600 Data Communications Corp. (BIAS) 523 Miratel Division; Ball Bros., Research Corp. 806 Utility Tower Co. 518 Datatek Corp. 1009 Mohawk Wire & Cable Corp. 505 The Video Tepe Company 725 Datatron Inc. 808 Mole -Richardson Co. 905 Videomax Corp. 620 Datavision Inc. 1100 Moseley Associates Inc. 700 Ward Beck Systems 603 Delta Electronics Inc. 703 Nortronics Co. 503 Wilkinson Electronics Inc. 1004 Dielectric Communications Div. of Paillard Inc. 807 World Video Inc. 615

Broadcasting Mar 18 1974 37 dren's programing, prohibiting host sell- ing and adopting either rules to require Same old act minimum amounts of programing aimed at specific age groups, as proposed by up on the Hill Action for Children's Television, or a the new policy statement exhorting broadcasters for to provide more children's programing chairman down than they do now during the week.) But Chairman Wiley was obliged to at the FCC concede, after conferring with FCC budget and fiscal division chief Richard Only four days into his job, Wiley Solan, that no commission employes are faces Appropriations Subcommittee now devoted exclusively to working in more concerned about what agency the area of children's programing, and does than how much money it gets that there had been only three last year. Representative Joseph McDade (R- THE "BAT" Richard E. Wiley, who moved up to Pa.) noted that the subcommittee last the chairmanship of the FCC on Friday, year spent about half of the FCC appro- ADVANTAGES, March 8, was learning four days later priation hearing expressing their concern about some of the perils and pitfalls with about television violence and children's THEN DECIDE. which FCC chairmen must learn to cope. programing -that similar concerns had The instructors were members cif the been expressed as far back as 1970. "But House Appropriations Subcommittee dis- we don't see much happening," he said. With a PSI "BAT" pleased with commission performance in At another point, he took special pains a number of areas, but particularly in to make sure he was getting his point System, look what connection with the commission's failure across: "I want you and the commission to act in the field of children's television to understand that four years of appar- you get: programing. Broadcast sex and violence ently fruitless efforts weighs heavily on became involved in the lectures too. the committee. . You're new, but I M Full Billing The subcommittee members were not want you to know how strongly we feel. concerned that President Nixon's request We're going to have a plain shootout on Accounting, Complete with all of $46.8 million for the commission in this." Ledgers, P &L, Balance Sheet, fiscal year 1975 might be too high. Last But Representative McDade was not Etc. year, the commission was given $4.9 mil- concerned solely about lack of action on Full Traffic Systems lion less. On occasion they asked Chair- developing policy in the area of chil- ,,Lv! man Wiley whether the commission did dren's programing. "We've had nudity Lys Station Payroll System not need more resources. They wanted on television, on educational television. No Phone Line Problems action in the areas in which they had It was on at 10 p.m. But where's that urged the commission to move in budget going to lead us? Where do we stop ?" 0.1 Complete System on Site hearings in previous years. The "congressman, who was referring to Programs Your Automation For the new chairman, it was a trying Public Broadcasting Service's presenta- Control Unit day. Mr. Wiley, as he had before the tion of Nana, said he did not want "this Senate Appropriations Subcommittee the matter to drift along." í Easy to Learn, No Special previous Friday, said the commission did Chairman Wiley noted that Chairman Personnel not need more money, that he intended Burch made a speech before the Na- NJ PSI Installs, Trains, at Your to introduce management techniques de- tional Association of Broadcasters last Station signed to improve efficiency. But his an- year on topless radio programs, "and swers on the programing questions-in- they disappeared." But he said although No Punchcards or Paper Tape: cluding his references to the problems he thought the speech proper, that that Easy Data Entry on Keyboard a "slippery and Data Display on TV Screen raised by the First Amendment and tht kind of approach presents no- censorship provision of the Communi- slope" down which the commission might Includes Suitable Printer cations Act-did not seem to satisfy the plunge into a violation of the First congressmen. Amendment. N Service Nationwide On children's programing, he reminded But the subcommittee members were You OWN the System; No his inquisitors that although he had been not impressed. "Challenge that slippery rentals forever a commissioner for two years he was slope," the subcommittee chairman, Rep- new on the job as chairman, that an resentative Edward P. Boland (D- Mass.), IJ Start Small; Systems can Grow inquiry into children's programing ini- said. He was concerned about language Fully Warranted, Proven tiated by the commission three years ago he had heard on a radio talk show, and was not his responsibility-it was the said the commission should require rEs Designed, Installed by broadcasters to tapes such pro- Broadcasting People inspiration of former Chairman Dean retain of Burch and its resolution is one of sev- grams. Representative McDade regarded Radio Systems Lease -Purchased eral items left over from his administra- the "slippery slope" mentality as an ob- for as Little as $552 /mo. - tion that will probably require the stacle to movement in the programing Five Years attention of a full commission, not the areas of concern to him. And Represen- Even Biggest TV System four members presently on board. Chair- tative Robert Giaimo (D- Conn.) said Only $1550 /mo. - 5 Years man Wiley also said he had read the staff that if programing is "offensive" to peo- report and recommendations based on ple in an area, the commission should act the inquiry, but found the options of- on it -"then let the courts resolve" any PSI is at Booth 109, fered were too limited, that more work resulting legal or constitutional questions. NAB; appeared to be indicated. (The sugges- Representative Boland suggested that tions in the report are said to include the commission was avoiding its respon-

or write or call . barring advertising from programing sibilities in failing to consider the impact aimed at preschoolers, and cutting it of commercials on children. "The com- back to a maximum of nine and a half mission ought to pick up on that," he ODQ.O /i/PG/////% W minutes per hour -the National Asso- said. "But apparently it is not interested," ii%ar%/i/imi% ciation of Broadcasters code limit on he added, referring to an earlier comment prime -time advertising -in all other chil- by Chairman Wiley that the commission

Broadcasting Mar 181974 38 HEAR CHIS! BLAIR RADIO REPRESENTS WTUE, DAYTON.

Dayton...the nation's 40th #1 in Teens, according to both largest market, has one of the rating services... #1 in Adults 18 -34 highest FM set penetration levels says Pulse, and a photo finish for in the U.S. first in that demo says ARB. And Dayton has WTUE, And now, the representative Group One Broadcasting's 50,000 - that's number one in its field, watt (V &H) quadraphonic stereo Blair Radio, represents WTUE. rock FM station with a Svengali So when you're making a Dayton hold on the young adult audience radio buy, stay in the winner's in that busy radio market. circle -call your Blair man. ARB and Pulse have chron- icled the fantastic growth of BLAIR e6 RADIO WTUE, confirming its audience America's Leading Radio Representative leadership in key demo categories: A Division of John Blair & Company

Sources: ARB. Oct -Nov '73 TSA avg qtr -hr. Mon -Sun. 6AM -Mid: Pulse. Oct -Nov '73 RSA avg qtr -hr, Mon -Fri, 6AM -Mid: Pulse. FM Penetration Survey. 1973: SRDS. 2/1/74. Audience information based on estimates. subject to qualifications available on request.

Deliverance works with the Federal Trade Commis- ance to the commission, might be staffed 11), complained that the Congress may sion on such matters. with social scientists who could help de- have created "a monster" in authorizing "I have said before the Senate that termine "if the FCC has a role in these government agencies to impose fees on the question of the quantity of commer- matters and if so what it is." He said those they regulate. cials and certain practices relative to the commission does not have anyone The Connecticut congressman, noting children are areas where the commission on the staff who can, for instance, judge that the fee on Travelers Insurance Co.'s can effectively act," Mr. Wiley said. "The the effects of violence on children. sale of WTIC -TV (now WFSB -TV) Hart- children's programing report points to The commission's apparent lack of ag- ford, Conn., to Washington Post Co. was this." gressiveness in dealing with the program- $700,000, wondered whether the com- Under questioning, Mr. Wiley sug- ing problems that trouble the congressmen mission was actually levying a tax, not gested one step the commission could was not their only source of complaint. merely imposing a fee. How, he won- take in dealing with the concerns ex- Representative Giaimo surprised the dered, "does an agency maintain its pressed by the congressmen was to em- commission when, in a discussion of the objectivity" in considering a station sale ploy staffers with the necessary ex- legal tangle in which the commission's when it knows approval will enrich the pertise. He said the commission's new fee -collection program has been plunged treasury by $700,0007 Office of Plans and Policy, conceived as a result of the recent Supreme Court Chairman W,iley who said he does not .u[.arch ._r_nnsicie[ thatiactnr_in makinC,l1S_idg-

levels do not have to be exactly the same in every commissioner's office. However, Mr. Scherle suggested the subcommittee review the situation. If anyone came out of the hearing with points it was Commissioner Robert AEI, E. Lee. The Republican commissioner, whose term expires in June and whose reappointment is said to be running into transmitter opposition at the White House, picked up on a comment by Represent-ative Bo- land concerning the President's power features: of appointment of commissioners. "While you're sending messages to the Presi- dent," Commissioner Lee said, "you might tell him he needn't contemplate ...five-year warranty any changes this year." As laughter erupted on both sides of the hearing table, Representative Boland ...twenty-year responded, "I would be glad to send that message. You're like the Rock of Gibraltar." "That's on the record," said parts availability. Commissioner Lee. "I'll deliver it my- self." The new AEL FM- 25/25KD was designed to provide exceptionally high power FM broadcasting reversal service with a high degree of redundancy and re- Court liability to meet power level requirements of up is only beginning to 50KW TPO. of FCC troubles To get it, we combined two AEL FM -25KD 25KW FM transmitters, whose combined outputs with fee schedule are connected to the antenna through a true 90° For starters: 11 file for rebates; hybrid combiner. NAB asks for rulemaking to bring over -ali schedule in line If you're impressed so far, just wait until you with Supreme Court ruling for cable see the specs and hear the whole story. The U.S. government was faced with a request last week for what could be a THE NEW AEL FM- 25/25KD BROADCAST TRANSMITTER $95-million refund. The request was made by 11 broad- cast licensees and cable television systems Packs a 50KW TPO Wallop! in a petition filed with the FCC in the wake of the Supreme Court decision Visit us at the NAB Show, Booth 410 two East Hall, Albert Thomas Convention, weeks ago casting doubt on the legality of Houston, March 17 -20. the basis on which the commission im- poses its fees on those it regulates. The petition -which asked for expe- dited action to set aside the present fee schedules and to establish procedures for refunding money paid under them -was one of two the commission received on the subject. In the other, the National Association of Broadcasters asked the commission to suspend the annual broadcast license fee and to initiate a further rulemaking to bring the fee schedule in line with the court's ruling. The 11 petitioners said that "the ille- gality of the present fees is patent" and that it cannot be cured except for the future. Further, they said, the commission r Let me tell you... when I listen to radio, I listen to WGN. And when I watch TV, I watch WGN. WGN is great."

Radio (AIGN TdEvision

liftrFANS 72iP' UFSENViLE Y WGN CnntinEntal Broadcasting Cnnpaiy specifically at the annual fees imposed for the commission's oversight, it added, son. John H. Nor- on cable television systems, the opinion Like father, like "the CATV's and other broadcasters -FM Red Lion, Pa., as also ris of WGCB -AM would be paying not only for the benefits is being read generally applying for to the annual fees imposed on broad- and his son, John C., are running they received but for the protective serv- casters, and very possibly to all fees the Congress -and may wind up running ices rendered the public by the FCC." against each other. The elder Norris commission charges. The 11 petitioners said expedition is filed for the Democratic nomination The uncertainty on the exact dimen- in considering the petition since in Pennsylvania's 19th required sions of the impact of the court's deci- for Congress annual for some broadcast stations district; the son, for the Republican fees sion has compounded the commission's and all cable systems are due to be paid nomination there. The father is vice difficulty in deciding what its obligation April 1, and other fees president and treasurer of Red Lion on or before is in light of the decision..The commis- are required be for filings and Broadcasting Co., which, besides the to paid sion weighed the problem twice last week grants as they occur. Red Lion stations, owns an inter- without it. The commission is not solving station there, WING. The son The 11 petitioners are Combined Com- expected to consider the matter again national Is a salesman for the company. munications Corp., Eastern Connecticut until March 28. But in the meantime, Cable Television inc., Flower City Tele- bureau chiefs were instructed to study The only action the commission has vision Corp., Lee Enterprises Inc., Ponce the matter and develop recommendations taken is a formal decision to reconsider Television Corp., RKO General Inc., Ster- -not only for long -range solutions but the new schedule. ling Manhattan Cable Television Inc., for the immediate future; annual fees for Ín putting the broadest possible inter- Time -Life Broadcast Inc., United Artists some broadcast stations are to be paid on pretation on the court's opinion, the 11 Broadcasting Inc., WKY Television Sys- April 1. All cable systems were scheduled petitioners noted that the court held that tems Inc., and WUAB Inc. to pay annual fees on the same date, but the commission could consider only value NAB is not as certain as the 11 peti- that due date will be moved back, pos- to the recipient in determining the basis tioners as to how far the court's opinion sibly to April 30, because of a delay in for its fees. Yet, they added, the com- extends. "In many respects," it said, the printing and distributing the necessary mission used other factors as well -cost opinion "may not be entirely clear." But forms. to the government and public policy or it has no doubt that the opinion "invali- Chairman Richard E. Wiley has dis- interest served, which were also pre- dated the concept of recovering the full cussed possible options in appearances scribed in the statute authorizing the im- costs of regulating the cable and broad- over the past 10 days before the Senate position of fees. cast industries." and House appropriations subcommittees The effect of the opinion was to rule NAB also said that while some of the (BROADCASTING, March 11, also see page out the possibility of the commission re- filing and grant fees applicable to broad- 38). He has said the commission could couping 100% of its costs -a goal it had casters involve amounts which make them suspend the new schedule that is sched- sought. The court held that the commis- suspect under the court's decision, "it is uled to become effective May 1 and sion's function is to safeguard "the pub- obvious that the present annual license rescind some, or all of the fees being lic interest in the broadcasting activities fee is in direct violation ... It is a fee collected under the existing schedules un- of members of the industry." If assess- assessed without reference to any par- til it formulates new ones in accord with ments made "against members of the in- ticular commission action and is based the Supreme Court decision. dustry" are enough to recover costs on a formula designed to recover the dif-

Yes! We will be at the NAB Convention in Houston March 17 -20. ... and we want to extend a personal invita- tion to all our many friends in the industry to stop by our suite at the Hyatt Regency Hotel. We'll try to provide a real Texas welcome! . -- '-- Ray V. Hamilton Chairman of the Board

k(ice,w.e4 INC. Brokers of Newspaper, Radio, CATV & i V Properties WASHINGTON, D. C. (202) 393 -3456 DALLAS: (214) 748 -0345 1730 K Street, N. W., 20006 1511 Bryan Street, 75201

CHICAGO: (312) 337 -2754 SAN FRANCISCO: (415) 392 -5671

1429 Tribune Tower 60611 111 tt- -- . s.

Broadcasting Mar 18 1974 44 Ourweekis2,000 half -hours long. This past television season, the editing time using one of the many sys- High Speed Duplication Department of tems of EUE /Screen Gems Video Ser- EUE /Screen Gems Video Services pro- vices-either our Editec, or our CMX duced about 2,000 half -hours of pro- 300, or our RA 4000, or our CMX 600. gramming each week. Now the same quality and economy It wasn't easy. But then again, it is readily available for the multiple wasn't difficult either. Not when you dubbing of your syndicated shows and consider that we've got two banks of commercials. Ampex High Speed Tape Duplicators At EUE /Screen Gems Video Ser- working at ten times real time. And a vices we can make time do tricks. So staff of 12 working all the time. why not let us perform a little magic for You may have already spent some you.

Call Phil McEneny or Don Buck EUE /Screen Gems ,Video Services 414 West 54th Street, New York, N.Y. (212) 541 -9710 ference between total revenues from the filing /grant fees and the total 'costs to the commission for its oversight' of the WE WILL BE AT THE broadcast industry." Accordingly, NAB said, the commis- sion should suspend the currently effec- tive annual broadcast license fee for a SHERATON -LINCOLN period of one year. This would afford time for the completion of a rulemaking HOTEL to revise the fee schedule, NAB said. Pastore cranks up SUITE 1535 spate of hearings On the list: Eger confirmation, FOR three days on TV violence, all- channel radio sets -and, if House acts, renewal relief THE NAB Senator John O. Pastore (D -R.I.) and his Communications Subcommittee will be very busy for some weeks beginning at CONVENTION the end of March, on a wide collection of broadcasting matters. A date for the much-delayed hearings PLEASE STOP BY into the nomination of John Eger to be deputy director of the White House Office of Telecommunications Policy was an- nounced last week. Mr. Eger and various witnesses will go before the committee on March 25 to testify on his nomination. two listings of interest Mr. Eger is not expected to face much opposition as he is being considered on the understanding that he will not replace the present OTP director, Clay T. White- head, when the latter departs. March 26 is scheduled for FCC over- sight hearings and will mark the first ap- SPRINGTIME IN THE ROCKIES pearance of Chairman Richard Wiley be- fore the committee in that new capacity. $475,000 March 27 is being left open for any spill- over testimony during these hearings. Full time AM with great sound from excellent dial position. April 2, 3 and 4 will see hearings on television and violence before the Pas- Transmitter, real estate (one tower) and Class C FM appli- tore committee. Dr. Bertram Brown of cation included. Economy, growth and station profits all the National Institute of Mental Health and Dr. George Gerbner of Annenberg rising. Terms you'll appreciate. Call Roy Rowan or Colin School of Communications, Philadelphia, Selph, Beverly Hills. will testify on their progress in developing a "violence profile" as solicited by Chair- man Pastore. Dr. Eli Rubinstein, who served as vice chairman of the committee that wrote the 1972 surgeon general's re- EAST port on TV violence, will also testify. Representatives of the three commercial FULL TIME AM -CLASS B FM television networks are also scheduled to appear -but specific spokesmen have not $400,000 been selected. Leo S. Singer, president of the Miracle White Co., Chicago, a critic This small market property is profitable, has attractive real of violence in TV fare, has also requested time to speak to the committee. estate and potential for improvement. Cash requirement is Hearings into all- channel radio legis- $120,000. Balance on terms over 10 years. lation are tentatively slated for late April, but without specific dates set. Senator Pastore has also promised prompt action on license- renewal legislation once the House has acted (see page 27). And re -. newal -bill observers are predicting a floor &COMPANY,INC. vote in the House before the Easter re- BLACKBURN cess. RADIO N CAN NEWSPAPER BROKERS NEGOTIATIONS FINANCING APPRAISALS Changing Hands WASHINGTON. D.C. CHICAGO 50601 ATLANTA 30361 BEVERLY HILLS 50212 20006 333 N. Michigan Ave 400 Colony Square 9465 Wilshire Blvd. Approved 1725 K Street. N W 13121 346 -6460 Sude 510 1213) 274 -8151 (2021 331 9270 (404)873 -5626 74 -12 Following broadcast station sale was re- ported last week, subject to FCC ap-

Broadcasting Mar 18 1974 46 provai: KLMS(AM) Lincoln, Neb.: Sold by Lincoln Broadcasting Corp. to Telegraph Herald Inc. for sum "in excess" of S1 million. Howard Shuman is president of selling firm. Telegraph Herald Inc. is controlled by F. Robert Woodward Jr. and members of his family. Company publishes Dubuque (Iowa) Telegraph Herald and is licensee of KDTH(AM)- KFMD(FM) Dubuque and woEz(AM) Beloit, Wis. KLMS is full time on 1480 khz with 1 kw, directional at night. Broker: Hamilton- Landis & Associates.

The FCC as seen from the inside Signing It over. The Washington Post Co. has completed its purchase of WTIC- TV (ch. 3) Hartford, Conn., from The Travelers Corp. for $33.9 million, and changed Pettit, back in private practice, the call letters to WFSB -TV in honor of the late Frederick S. Beebe, former Wash- says original prime -time rule ington Post Co. board chairman. Taking care of the final paperwork were (I to r): was adopted blindly and revision Morrison H. Beach, chairman of Travelers Corp.; Katharine Graham, chairman of infringes First Amendment; fairness The Washington Post Co.; Dr. Eli Shapiro, chairman of Travelers Finance Co., may be in for changes, he says and Larry H. Israel, president of the Post Co. Daniel E. Gold, former vice presi- dent and general manager of Post Co.'s WTOP -TV Washington, who has been John W. Pettit, who resigned last Mon- appointed senior vice president and general manager of WFSB -TV, said the Post day (March 11) as FCC general counsel, Co. plans to expand channel 3's local news to a full hour within the next few told an International Radio and Televi- weeks, styling the format along the lines of a New England Journal presentation sion Society seminar Tuesday (March of local issues, personalities, consumer and employment information. 12) that the fairness doctrine is "an area was 'we,' in transition" which may "lighten up on censee. Of those five, three were "per- inar. "Yesterday it [the FCC] broadcasters or extend to print media." sonal attack cases," Mr. Pettit observed. today it's 'they,'" he said, explaining a Speaking to about 25 persons in New Of the two remaining "straight" fairness new perspective in his remarks about the York at a seminar on "Broadcast Li- rulings, one -the "Pensions" case -was commission. censee's Responsibility," Mr. Pettit pre- against a network. "One thing I can say now," he ob- dicted possible challenges to the constitu- Mr. Pettit issued some criticisms of served, "is about the prime -time access tionality of the fairness doctrine during FCC procedures during the IRTS sem- decision. It was a compromise, pure and the U.S. Supreme Court's upcoming con- sideration of the Miami Herald right of reply case (BROADCASTING, Jan. 21). "I have a visceral feeling that the gen- eral climate regarding the use of news media has changed the minds of some judges about the fairness doctrine," he said. "I think Justice William O. Douglas MIDWEST feels it is unconstitutional, for one." Conceding that the doctrine "does pro- mote the ends and purposes of the First Ideal for owner /operator. Amendment, in that it gets more people Attractive offices and studio -excellent on the air," Mr. Pettit nonetheless warn- ed that it "also is an instrusion into the equipment- strong ratings - growth potential. journalistic discretionary standards of stations by the federal government." $325,000 Mr. Pettit left the FCC to rejoin the Washington law firm he quit more than Terms available two years ago to serve the commission. In his discussion of the fairness doc- Contact: Howard J. Stasen- Chicago Office trine, Mr. Pettit referred repeatedly to its application by the FCC in ordering NBC -TV to broadcast views opposing the L NBC News documentary, "Pensions: The Broken Promise" (BROADCASTING, Feb. 11). Advising broadcasters to "keep an -Yff,01,4¡ P' ! I kÿVa/NezredeN" eye on the case" (now before the U.S. INC. Appellate Court in Washington), Mr. Pettit noted that it was "the first time a America's most dynamic and experienced media brokers. network was ever found to have violated the fairness doctrine as a result of a doc- WASHINGTON, D.C.: 1730 K Street, N.W., 20006 (202) 393 -3456 umentary." The "Pensions" case "holds a great deal in store as to how much jour- CHICAGO: 1429 Tribune Tower 60611 (312) 337 -2754 nalistic discretion stations will be allow- DALLAS: 1511 Bryan Street, 75201 (214) 748 -0345 ed." Mr. Pettit said that in fiscal 1973 the SAN FRANCISCO: 111 Sutter Street, 94104 (415) 392 -5671 FCC handled 2,007 fairness complaints; Brokers of Radio, TV, Newspaper & CATV Properties of those, 94 resulted in written decisions. Five decisions were adverse to the li-

Broadcasting Mar 18 1974 47 simple. The FCC members had no idea infringements of the First Amendment. applicants are "usually resolved on the of how it would function when every- It bothers me." most insignificant minutiae -it's a mud- body voted for it at first. They didn't "Everyone was willing to compromise, slinging battle with one side challenging know what they were doing. That agen- and that's what they came up with. One the characters of another." Former FCC cy can get itself into very delicate situa- commissioner was concerned about chil- Chairman Dean Burch favored the "dart tions." dren's shows, another about game shows; board approach," Mr. Pettit said. "But Mr. Pettit asserted the recent revision it was people coming at the problem anything is better than the way we-I of the prime -time access rule is "a dan- from a lot of different problems." mean they -do it now." gerous, dangerous precedent" which The FCC's usual procedure for resolv- "puts the government in the position of ing an issue, Mr. Pettit said, is not to using its judgment concerning the qual- "start within the outer perimeters of the ity of programing." law and move in. The commission usu- The revision, now before the U.S. ally decides what it wants and then asks Public radio sees Court of Appeals for the Second Circuit the general counsel if it can do that." of New York, "spells trouble for every- One procedure that "just galls" Mr. brighter days one, including the public," Mr. Pettit Pettit is that of resolving license renewal said. "The commission started out with disputes. The FCC "is just awash in due Higher appropriations will help all good ends in mind, and ended up with process," he involving combat the recognition problem, said. Cases rival but much hard work lies ahead

For the 300 public radio officials who gathered at a Washington conference last week, the lingering problem of the medium's exposure, or lack thereof, was a prevalent concern, but the situation promises to improve. You'all Come! The potential for increased public awareness has been somewhat dismal in to see us at the past years due to the scarcity of one es- sential ingredient -money. This year, however, the Corporation for Public Broadcasting's federal appropriation is nearly $15 million greater-resulting in an increased allocation to both the public radio stations and their programing arm, N.A.B. National Public Radio. To Lee Frischknecht, president of NPR since last July, news of the in- CONVENTION IN HOUSTON creased CPB appropriation "was like the MARCH 17 -20 biblical manna from heaven." The wind- Ray V. Hamilton fall, Mr. Frischknecht noted, gave NPR Chairman of the Board an additional $190,000-no trifling sum, Serving the Serving the Serving the Serving the considering that NPR started the current Southwest East West Coast Midwest fiscal year some $170,000 in the red and facing rises in expenditures "for almost everything at a rate approaching 10 %." Mr. Frischknecht acknowledged that the past year has been a "hellish" one for NPR. Problems associated with NPR's move to new facilities in Washington, reshuffling and shortages of personnel and continuing budgetary dilemmas caused the year to be "fraught with un- certainty," he said. But in the process, Daniel D. Hayslett Milton Q. Ford John H. Bone Howard J. Stasen "we learned some things ... about our President Executive Vice Senior Vice President Vice President staff and our needs. We found that some President of the positions did not need to be filled when the new money came." And in ... For a Touch of Western Hospitality terms of programing effectiveness, Mr. Frischknecht said, the year signified a STOP BY THE HYATT REGENCY HOTEL major advance. NPR increased its total hours of programing by some 30 %, and by June it expects to be transmitting about 41 weekly hours worth to its mem- ber stations. As for program quality, Mr. SIereLI//('i"e1 Frischknecht acknowledged a certain r INC. amount of "unevenness" during the past year. "But that is behind us," he prom- Brokers of Newspaper, Radio, CATV & TV Properties ised. "We really look to quality improve- ments in the future." Those improvements will undoubtably WASHINGTON, D. C.: (202) 393 -3456 DALLAS: (214) 741 -0345 be enhanced in the next fiscal year if 1730 K Street, N. W., 20006 1511 Bryan Street, 75201 CPB's federal appropriation is further CHICAGO: (312) 337 -2754 SAN FRANCISCO: (415) 392 -5671 increased. If it is allocated $55 million in fiscal 1975, Mr. Frischknecht noted, 1429 Tribune Tower, 60611 111 Sutter Street, 94104 NPR would get $4.1 million-an in- crease of $600,000. At the $60- million funding level, NPR's share would jump

Broadcasting Mar 18 1974 48 WHAT'S NEWS?

Plenty. And you'll find it at Booth 501, West Hall. That's UPI. The only complete news service for broadcasters. At Booth 501, you'll see- UNIFAX, in operation. UNIFAX-II, on film. UNISLIDE, constantly projected. UPITN Nightly Report, each day. UPI Cable Newswire, on display. UPI Broadcast Wire, on Extel printers. UPI Audio Network, to listen in on. UPI IS &R, on film -the story of UPI's newest system for gathering, editing and distributing the news. Everything for broadcast news. Booth 501 -West Hall. See you there.

UPI 220 East 42nd Street New York, N. Y. 10017 (212) 682 -0400 to $4.25 million, and at $65 million, stations have found the use of volunteers its documentary Bail in America: Free- NPR would receive $4.4 million. in both fund -raising drives and promo- dom for a Price; wBAI(FM) New York, A larger slice of the federal allocation tional campaigns to be highly effective, in the cultural and performance area, for will enhance NPR's ability to cope with Mr. Loomis noted. The same procedure The Count of Monte Cristo, and WAFR- its exposure problems. But James M. could be embraced by radio with, one (FM) Durham, N.C., in the children's Kiss of the public relations firm of Hill would hope, equally impressive results. category, for The Children's Radio & Knowlton, in an address to the con- Mr. Loomis also had some good news Workshop. ference, said an increase in human ef- for the delegates. He cited a "major im- fort will also be essential. At present, provement" in the organizational struc- Mr. Kiss asserted, NPR is "one of this ture of public radio in the form of last nation's best kept secrets." He noted that year's partnership agreement between Loomis tells what a personal survey he recently conducted CPB and the stations, as well as in the of 20 "communications professionals" in formation of the Association of Public $6- million cut New York revealed that none even knew Radio Stations. And the presentation of NPR existed. This was particularly dis- gavel -to -gavel coverage of the Senate will do to CPB tressing, Mr. Kiss said, in that the nature Watergate hearings on both public tele- Testimony before Flood subcommittee of his investigation was not to discover vision and radio, Mr. Loomis said, stresses need for restoring funds whether industry officials knew of the "showed that we are all together." at time of programing changeover service's existence, but to ascertain what The CPB president listed four major kind of a job they felt it was doing. "I priorities for public broadcasting in the Just three months after the Corporation suppose you are unhappy with this situ- months to come. Topping the list is the for Public Broadcasting won its first ation, as you should be," Mr. Kiss told fiscal 1975 CPB appropriation, for which federal funding increase since 1971, CPB the delegates. While the availability of the corporation is asking $5 million more President Henry Loomis was back on millions of dollars to promote the medi- than the administration wants to give Capitol Hill, explaining to a House ap- um could effectively solve the problem, (see story, this page). Second is the im- propriations subcommittee why public he observed, "Let's face it: unless we plementation of the proposed noncom- broadcasting needs even more money in can sprout yellow feathers, we aren't mercial station program cooperative. fiscal 1975. going to get that kind of money; so Third is the enactment of legislation in- Mr. Loomis last week went before What's left? I don't have to tell you suring the medium adequate long-range Representative Daniel Flood (D -Pa.) and whats' left. Hard work is left. And for funding. And fourth is filling eight ex- his subcommittee on Labor -Health, Edu- those of you who've been working hard isting CPB board vacancies with "strong, cation and Welfare (the body which draws at your promotion all along, what's left independent, diverse individuals." up the appropriation from which CPB is more hard work. And maybe some- The conference also saw three public gets its money), to seek a 1975 federal thing else: imagination." radio stations being honored with CPB's allocation of $65 million. That was the CPB President Henry Loomis echoed first annual radio awards. The recipients, amount authorized by Congress and the that belief. It is time, he told the dele- which were chosen from more than 50 administration last year when legislation gates, "for public radio to get into the candidates, were: KSJN-FM St. Paul, in earmarking a total two-year allocation to development business." Public television the news and public affairs category, for CPB of $120 million was cleared. The HRP is at the Warwicl*

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Sold ihrooRh North American Philips 'karmic Component Corporation 19 Grammies. Not a bad birthday present. When you've licensed music for 60 years, you expect somethingso et g speclaspecial o r you r _._ 60th Birthday. And we have to admit we really got it.19 Grammies. More Grammies than our members have ever won before in a single year. When we say "our members;' we mean Stevie Wonder, who picked up 5, Roberta Flack and Gladys Knight, who won 2 each, and Woody Herman, Eumir Deodato, Bill Gaither, The Blackwoods, Neil Diamond, Andre Previn, Stephen Sondheim, Leonard Bernstein, and Goddard Lieberson, who collected the rest. 19 well -deserved congratulations. But the 19 Grammies aren't the only present ASCAP got for its 60th Birthday. We also got the news that for 1973 we topped the Top 100 Pop /Rock hits.According to Gavin, we had 54 of them. For years we've led in other forms of music with writers like Irving Berlin, Richard Rodgers, and Sammy Cahn. Now in Rock its with writers like Stevie Wonder, Roberta Flack, Gladys Knight, Bob Dylan, Carly Simon, Marvin Gaye, America, Chicago, War, Smokey Robinson and hundreds of others. And it's only fitting that all this happened on our 60th Birthday. ASCAP authorization bill specified that the cor- cem to the subcommittee. For Mr. Flood He said that the commercial broadcasting poration be given $55 million in fiscal asserted that the long -range concept "flies system is doing "an excellent job" in

1 974 and $65 million in 1975. in the face" of Congress's current efforts programing for the masses. Indeed, he Times and the attitudes of the execu- to crack down on "back -door spending." categorized commercial broadcasting as tive branch have changed since then, "There's no question that everybody the "backbone" of America's communi- however. When the 1974 CPB money was would like to get out of this business of cations system. But commercial broad- finally appropriated last December, the annual appropriations before these silly casters, Mr. Loomis continued, "find it corporation was left with only $47.5 appropriations subcommittees," Mr. very difficult" to supply all the needs of million -the result of a compromise be- Flood said. But why, he asked, does CPB specialized audiences. "We should," he tween congressional conferees and an consider itself "so special" as to request maintained, "be providing to our citizens administration bent on keeping the fed- legislation that would insure it federal something that will help them through eral budget trimmed. And although Presi- funding ceilings over a period of five life. We should be able to devote time to dent Nixon last year endorsed a $65- years? a particular problem rather than a two - million allocation to CPB in fiscal 1975, "I'll give you one good reason," Mr. minute spot before you cut off to a com- his budget for that year specified a total Loomis responded. "It's called the First mercial." of only $60 million. Amendment." The CPB allocation, he But as far as long-range funding is The importance of the additional $5 went on, is the only federal appropria- concerned, Mr. Loomis admitted that million, Mr. Loomis told the subcom- tion that is earmarked to further "do- public broadcasting faces a rough road. mittee, is reflected in the fact that public mestic information" other than the "I'm fully aware that I'm swimming up- broadcasting now plans to shift the pro- government's own informational agencies. stream," he said. gram selection process from national sources directly to the individual stations. "I am happy to say," Mr. Loomis said, "that the period of reorganization is now behind us.... Mr. chairman, we have our house in order." In order to put the stations more firmly in control of national programing, Mr. Loomis noted, it is now essential to bring more federal money to the stations. And at the $65- million fund- ing level, he added, nearly half of all CPB money would go that route. Under an existing formula, the CPB president said, 49.5% of the total CPB allocation (or $32.2 million) would be SOUND SOLUTION TO PROFITS earmarked for community service grants -the money CPB passes on directly to "Live" automation from SMC puts your best sound the stations. Of that total, he said, $27.7 million (42.5% of the total allocation) forward ... retains your own distinctive air per- would be distributed to public television sonality ... and enables you to vary your salary stations; $4.5 million (7 %) would go to public radio. The "most significant fact" overhead as required. Good sound solution to here, Mr. Loomis noted, is that more improve your profit line is this SMC than 80% of the money CPB would be getting in excess of the $47.5- million SEQUENTIAL automated fiscal 1974 appropriation would go to the system that automatically stations. At the same time, Mr. Loomis ob- handles your "On -Air" served, CPB would be allocating only $11 functions. Now's the time million ($1.5 million less than last year) to take a closer look at to the production of national programs. The bulk of the financial support for na- the economies of tional programing, he noted, would be automation by SMC. supplied by the stations through the pro- posed national program cooperative. with help from the Ford Foundation (BROAD- CASTING. March 11). Further, Mr. Phone or write Loomis said. the readjustment in priori- for ties will enable CPB to devote more re- sources for research and development full facts today! projects. as well as the initial funding of new, rather than existing, programs. This, -and visit our Booth 111 he said, will "put the burden for con- East Hall NAB Convention tinuing program funding on the stations." in Houston, Mar. 17-20. Asked by Chairman Flood whether E the _ government's failure to supply the re- THE Please send complete information- quested funds would result in the destruc- COMPUTERCASTERS FROM tion of the existing noncommercial sys- and prices on SMC SEQUENTIAL. tem, Mr. Loomis said it would not, but that the system "would gradually spiral NAME down." Although some of the more I I prominent stations would with- survive Systems Marketing Corporation STATION out continued federal funding increases. 1011 W. Washington St. Mr. Loomis claimed, "T think many of Bloomington, III. 61701 ADDRESS them would go under." (309) 829 -6373 The prospect of congressional consid- ZIP eration of a proposed long-range fund- for a good sound reason ing bill for CPB (which would take effect in fiscal 1976) was of considerable con-

Broadcasting Mar 18 1974 53 THA N KYOU B ROA D CASTERS

Your coopera- backgrounders, the the story of competi- tion helps us to live Voice of Business tive enterprise, get up to our goal of column, films to in touch with: advancing society in explain business, staff Director of a changing world. specialists to inter- Broadcast Relations, view, publications, Chamber of Com- THANKS Business News Fea- merce of the United You've continued tures, programs, States, 1615 H Street, to help us to air the legislative news. For N.W., Washington, Voice of Business by all you need to know D.C. 20006. use of our public about interpreting service announce- business and telling THANK YOU ments. In fact, over 3,000 of you have already received a certificate of appre- thank you ciation from the BROADCASTERS Voice of Business the chamseiz of commence of the untteb states himself, Arch Booth. is most appreciative of du generous contri6ntion of time which you have prwufed us for puók'e service messages. On 6etialfof ourfederation of mart tian.445000 (nosiness firms 2,550 foealstate THANKS andr4meríean. overseas cluxmótrs andi,000 trade and professúm i(associations...14i thankyou. We'd like you to Jour cooperation htfps us to Give up to ourgoa(of advanc 3- competúwe enterprise for the _good of ad. know that we have rM more than psa's to offer. We have w.vc monthly editorials, R,. voice actualities, Washington Dial, { The House -judged on votes on eight munications Subcommittee did not do Mission to Jews loses roll calls- faired better with 47 members exceptionally well in the CFA rating. garnering 100% ratings. Chairman John Pastore (D -R.I.) earned WOR -TV renewal case Senators Gaylord Nelson (D -Wis.) and a 69 %, as did Senator Daniel Inouye (D- Canceling not -so- controversial Philip Hart (D- Mich.), the latter a mem- Hawaii). Other Democrats on the sub- 'Passover' film did not violate ber of the Communications Subcommit- committee include Senators Vance Hartke fairness doctrine, FCC says tee, received perfect ratings from CFA (Ind.), 54 %, Russell Long (La.), 15 %, this year. House Commerce Committee Howard Cannon (Nev.), 54 %, Ernest A religious organization's petition to Chairman Harley Staggers (D- W.Va.) Hollings (S.C.), 38 %, and Frank Moss deny the license- renewal application of was among the 100 -percenters on the (Utah), chairman of the Consumer Sub- WOR-TV New York on the ground that House side, as were the chairman of the committee, 77 %. House member the the station refused to broadcast a film on Communications Subcommittee, No GOP of subcommittee the Jewish Passover has been turned Representative Torbert Macdonald (D- received a rating higher than Senator down by the FCC. Mass.), and the subcommittee's number - James Pearson's (Kan.), 38 %. Senator The petition was filed by the Ameri- two Democrat, Representative Lionel Ted Stevens (Alaska) was awarded 31 %, can Board of Missions to the Jews, an Van Deerlin (Calif.) Senator Howard Baker (Tenn.) 15 %, evangelical Protestant organization whose Other members of the Senate Corn- Senator Glenn Beall (Md.) 23 %, Sena- purpose is to convert Jews to Chris- tianity, and its subsidiary, Beth Sar Hebrew Christian Fellowship, one of eight centers for Hebrew Christians maintained by Missions in New York. Missions contended that WOR-TV's li- censee, RKO General, had agreed to broadcast on April 1, 1971, "The Pass- over," a film depicting Missions' version Think of the history of Passover, but subse- quently canceled the broadcast because of pressure from the Jewish community. Missions said the action was an abdica- tion Automation! of RKO's program responsibility and contravened the fairness doctrine. RKO's refusal to reschedule the film and failure to accord the views of Hebrew Christians coverage similar to that extended other A GOOD religious groups was discriminatory, Missions alleged. SOUND RKO replied it had understood the film was a modern interpretation of Pass- INVESTMENT over and was not aware of the purpose of Missions to convert Jews. The only reason it canceled the film, RKO said, was to avoid deceiving or confusing viewers about the content of the film or its sponsor. RKO maintained that the question of whether Passover is entirely Jewish was not a controversial issue. It denied any desire to prevent Missions from airing another program on WOR -TV if it conformed to the standards of the station and the FCC. Missions failed, the FCC said, to demonstrate that there was a local public controversy over whether Passover was State -of- the -art "live" sound automation by SMC can solve that problem of adequate, a forerunner of the Christian com- top -quality manpower. SMC'S advanced DIGITAL system is the good sound solution munion. to running a reliable automated station and still maintain your own air personality. With DIGITAL'S economy you can make your own distinctive joyful sound ... your own kind of profit music with this reliable pre -planned programming that includes complete random access ... from the makers of the famous Carousel. CFA tallies Congress's batting average on Phone or write for full facts today! -and visit our consumer issues iiiBooth 111 East Hall NAB Convention in Houston, Mar. 17-20. OM Mil In annual scorecard, consumer group - I_ __1 rates House better than THE COMPUTER-- CASTERS FROM Send complete information and Senate; Staggers, Macdonald, Van Deerlin prices on SMC DIGITAL. and Hart receive 'perfect' ratings NAME The Consumer Federation of America, I I Washington, said last week that con- Systems Marketing Corporation STATION gressional "support for the American 1011 W. Washington St. consumer" has diminished in the last Bloomington, Ill. 61701 ADDRESS year. In its annual rating of congress- (309) 829 -6373 men, CFA gave perfect scores to only two senators for their votes on 13 bench- Lfor a good sound reason ZIP mark consumer issues -down from 18 senators with a 100% score last year.

Broadcasting Mar 18 1974 55 tor Marlow Cook (Ky.) 23% and Senator Robert Griffin (Mich.) 8 %. On the House Communications Sub- committee, Representatives Goodloe By- ron (Md.) rated a 38 %, John Murphy We admit it (N.Y.) 75% and Fred Rooney (Pa.) 75 %. Republican ratings included Represen- tative Clarence Brown's (Ohio) 25 %, Representative Barry Goldwater Jr.'s (Calif.) 13% and Representative Lou Frey's (Fla.) 13 %. Representative James The Collins (R -Tex.) was among 29 repre- sentatives who received a zero rating from CFA. Among the benchmark votes used by CFA in computing their ratings were Reuter roll calls on wage -price controls, the Alaska pipeline, the emergency energy act, the nomination of Robert Morris to the Federal Power Commission, mass transit funding and mandatory fuel allo- News cation.

A high court vote Report for air freedom Douglas deplores distinctions between print and broadcast media is in First Amendment applications not Justice William O. Douglas, the Supreme Court's most outspoken liberal, sees "omi- for nous signs everywhere" that the First Amendment "may be on the decline." And one of those signs is in the regula- everybody tion of radio and television. Justice Douglas, writing in the March Because the Reuter News Report doesn't try to cover every- Rights, a of the Na- thing. It concentrates on quality rather than quantity. issue of publication tional Emergency Civil Liberties Com- So if your station wants one news to take just service care of mittee, said that the First Amendment's all its needs, please forget about us. admonition that "Congress shall make no But if your station is seeking a fresh approach to the major law . .. abridging the freedom of speech, stories of the day, foreign superb coverage and off -beat or of the press" means precisely that and features make - "brights" that your newscasts distinctive law. from those of your competitors, then please write: no Yet, he said, many judges have read it to mean "Congress may make some 1700 BROADWAY, ;., NEW YORK, N.Y. 10019 laws." , , , OR CALL: (212) 5824030 ..... ,,,, ,,, , ,,,, ,,,, The Justice criticized the Supreme Court's obscenity ruling, permitting juries to apply local standards in judging ob- or visit our hospitality suite 1530 at Shamrock Hilton, Houston, during the NAB Convention from March 17-20 scenity. National, not local, standards should be used, he said, "lest the most illiterate and least civilized factions low- er us to their prejudices and condition the mass media and national publications to the lowest common denominator." He also said he "gets the impression" that even "so- called scholars," in discus- LANDY sing the First Amendment, feel it neces- ASSOCIATES sary to confine debate "within the frame- BOOTH 512 W. Hall work of the existing system and compat- Featuring: DATARAD, Radio Station Traffic, Billing and ible with its basic tenets. That, of course, Bookkeeping Service. Porta- Pattern test is the Russian philosophy." Justice Douglas has expressed the view charts, slides and films. that the fairness doctrine violates the Unimedia, Color TV monitors, ADVENT, Large First Amendment -in a concurring opin- screen TV projectors, ROH, Inc., Modularized ion in the BEM decision last May (BROADCASTING, June 4, 1973). Indeed, Audio Systems, Video Systems Ltd., 1200 in that opinion, he said that government series TV waveform measurements products. has no more authority over broadcasters LANDY ASSOCIATES than it does over newspapers. 12 And in his magazine article, he ex- Buxton Rd. pressed concern over the fact that broad- Cherry Hill, NJ 08003 cast and print media are treated differ- 609/424 -4660 ently. "Though TV and the radio are concededly under the protection of the

Broadcasting Mar 18 1974 56 First Amendment, the court has held by Network: KAMC(FM) Dallas -Fort Worth: aspects of radio broadcasting and pro- overwhelming majorities that Congress KQIV(FM) Portland, Ore.: KwIC(FM) vide forum for idea exchange. Keynote and the executive-or the executive alone Beaumont, Tex.; WAAL(FM) Bingham- speaker is NBC's David Brinkley. -can hold broadcasters to `fair com- ton, N.Y., and WPCV(FM) Lakeland -Win- Want money back. Richard Turner of ment.' The dissents have been sparse. So ter Haven, Fla. Black Youth Club and Southern Christian we approach the 1980's with a large I)ST upheld. Senate has voted 48 -to -43 Leadership Conference have petitioned chunk of the `press' under government to table three proposals that would have U.S. Court of Appeals for the District control." ended year -round daylight saving time. of Columbia Circuit for review of order Proposals, offered as amendments to last month (Doc. 19167) in which FCC minimum -wage bill, would have ended denied their request for reimbursement CBS, NAB acquiesce DST either first Sunday after enactment, of expenses in opposing license renewal next October or allow governors to ex- for wsNT(AM) Sandersville, Ga. (BROAD- to public file rule empt their states from DST. CASTING, Feb. 11). Broadcasters want safeguards; Getting together. Radio Conference '74, More from Pulse. Pulse Inc., in its Church of Christ advocates gathering for college radio broadcasters, March -April series of interviews in 250 minimal copying charges will be held April 26 -28 at Westminister U.S. markets, is adding new service, College, New Wilmington, Pa. Sponsored "PulsePoll," which includes new ques- CBS and the National Association of by noncommercial wKPs(FM) New Wil- tions on "consumer purchase intention, Broadcasters have told the FCC they have mington, conference will explore various brands, life cycle and life style." no objection to the commission's pro- posed rule under which a TV station's public file may be mechanically repro- duced if those inspecting it bear the costs. But, they said, safeguards are needed to prevent harassment of broad- casters. Go In its comments, CBS suggested pro- cedural safeguards similar to those em- bodied in the commission's rule requiring TV stations to make their program logs Automation... available for public inspection (BROAD- CASTING, Jan. 14). Under that rule, which became effective March 1, a station can refuse an inspection request if good cause exists, and requesting parties must identi- STEP UP PROFITS fy themselves and state the reason for the request. SMC SEQUENTIAL is the economical automated sys- The NAB told the commission that tem designed for your profit growth. SEQUENTIAL copying charges should include personnel automatically handles your "On -Air" functions. It per- costs as well as costs associated with mits using duplicating equipment; that licensees your best talents to their full production should be given one week to make copies, capabilities rather than on an "air shift" basis. Add to and that they should not be required to this easy -to- operate maintain a duplicate public file for back- up purposes. system later as you Also filing comments on the FCC's need it. Let us show proposal (Doc. 19667) was the Office of you specifics how ,r' Communication of the United Church of you can improve your Christ, which said the right to obtain copies of the public file is "sine qua non profit line with the to effective citizen participation" in com- economies of SMC mission procedures and in discussions automation. with broadcasters. If licensees make the copies, it said, only out -of- pocket ex- penses for paper and copying equipment should be charged. Phone or write e for Media Briefs fu!l facts today! In ABC fold. ABC's four radio net -and visit our Booth 111 works last week announced signing of East Hall NAB Convention 22 new affiliates. American Contemporary in Houston, Mar. 17 -20. Radio Network: KBAI(AM) Morro Bay, Calif.; KSMB(FM) Lafayette, La.: wrrx OM MI M - (FM) Appomattox, Va., and wvvv(FM) THE COMPUTER -CASTERS - FROM Please send complete information Blacksburg, Va. American Information and prices on SMC SEQUENTIAL. Radio Network: WNAM (AM) Appleton - Oshkosh, Wis.; WKEI (Am ) Kewanee, Ill.; KDBH(FM) Natchitoches, La.: WLSc NAME (AM) Loris, S.C., and wKYM(FM) Monti- I cello, Ky. American Systems Marketing Corporation Entertainment Radio STATION Network: KRKE(FM) Albuquerque, 1011 W. Washington St. N.M.; WRMA(AM) Montgomery, Ala.: Bloomington, III. 61701 WPAL -AM -FM Appleton- Oshkosh, Wis.: (309) 829 -6373 ADDRESS WLGM(AM) Lynchburg, Va.; WKYQ(FM) Paducah, Ky.; WKZI(FM) Casey, Ill.; for a good sound reason ZIP KBLF(AM) Red Bluff, Calif. and wcoN- (AM) Cornelia, Ga. American FM Radio

Broadcasting Mar 181974 57

INTRODUCING THE NEW ECONOMICS OF BROADCAST TELEVISION... AND A PRODUCT LINE THAT BREAKS WITH TRADITION Here are two important new broadcast Broadcast Videotape Recorder accom- television roducts that make sense for plishes these goals by challenging and today and the years ahead. They are surpassing existing quad concepts. The the result of fresh creative thinking and IVC -7000 Camera offers performance the belief that today's broadcast envi- that equals or exceeds that of the best ronment demands a substantial reduc- cameras now in use yet at a mid -range tion in equipment operating costs, camera price. lower initial purchase price -plus per- That's what we mean by "the new formance that exceeds the best the in- economics." Let us help you break dustry has known. The IVC -9000 with tradition.

TERISIAMtN. Broadcast Advertising., Doubleday Media Offers House group wants HOSPITALITY counterads aired by stations taking IN HOUSTON. oil institutionals As legislative reprisals threaten, Drop by our suite or the Hyatt Regency companies begin to think about Houston during the NAB convention for moving to nonregulated print media cocktails and information about Representative Benjamin Rosenthal (D- Doubleday's bold step into a new kind of N.Y.) is leading a campaign- backed by media brokerage operation. 15 other members of Congress -to per- suade broadcasters to air messages coun- company is new; our people aren't; Our tering the image advertising of major oil and we want you to know more companies. about both. In a letter mailed to more than 7,000 stations Mr. Rosenthal called on broad- casters to "exercise their responsibility under the fairness doctrine" and "fairly elm expose all sides of the energy crisis con- Doubleday Media troversy." He wants stations to air four announcements produced by Public In- Brokers of Rodio, TV, CAN, and Newspaper Properries. terest Communications, San Francisco, advocating a greater public voice in Regional Managers energy policy determinations. Bob Dalchau, 13601 Preston Rd., Dallas 75240, 214 -233-4334. In January, Congressman Rosenthal Neil Sargent, 1202 E. Maryland Av., Phoenix 85014, 602 -264 -7459. and five senators and House members pe- Peter V. O'Reilly, 1730 M. St. N.W., Washington 20036, 202- 872-1100. titioned the Federal Trade Commission to require oil companies to substantiate Call collect. their corporate -image advertising (BROAD- CASTING, Jan. 14). The networks lost little time in respond- ing to last week's campaign. CBS is care- fully scrutinizing oil company commer- cials "to prevent any advertiser from in- truding into product advertising its views on controversial issues of public impor- tance," CBS /Broadcast Group President Jack Schneider said in a prepared state- ment. Both CBS and ABC stated that they had rejected certain oil- company ads- such as those on the desirability of the Alaska pipeline. The networks were critical of Repre- sentative Rosenthal's "assumption" that TV audiences were not getting all sides of energy issue. "CBS has devoted maximum attention to the energy issue, both in reg- ular news broadcasts and in special broadcasts," Mr. Schneider said. The National Association of Broad- casters said "the impression should not be left that because a station has presented advertisements for oil companies, it must necessarily broadcast the announcements advocated by this particular group." Two weeks ago, the National Advertis- ing Review Board formulated broad guidelines for so- called advocacy advertis- - -: Here's our ing (BROADCASTING, March 11), partly in response to a request from Senator Thomas J. McIntyre (D-N.H.). The 4[1) story... board reaffirmed the advertisers' "right" to express their views issues, Want more? Contact your Fidelipac Distributór and learn why on public if they "scrupulously avoid adding to public more Fidelipac Automatic Tape Cartridges are in use through- confusion." out the world than all others combined. But Congressman Rosenthal and his backers, House members Bella Abzug (D- N.Y.), Brock Adams (D- Wash.), Herman Badillo (D- N.Y.), George FIDELIPAC® Brown Jr. (D- Calif.), Ronald Dellums 3 Olney Avenue Cherry Hill, New Jersey 08034 (609) 424 -1234 (D- Calif.), Robert Drinan (D- Mass.), Fidelipac is a registered trademark of TelePro Industries Incorporated Don Edwards (D- Calif.), Michael Har- See us at Booth #805 in Houston aco ALLIED ARTISTS IS WELL FUELED WITH ENERGY FOR YOUR PROGRAMMING NEEDS WHATEVER THEY MAY BE! ab FOR...LATE EVENING: "EVIL TOUCH" has firmly established itself as the number one deliverer of women and adult viewers 18 to 49. 26 half hours are available for February, April or Summer starts. ab FOR...EARLY EVENING: is the "now" escape show. 26 half hours in gorgeous color, will involve you in the experiences of a close knit family who decided not to return to civilization. Warmth, humor, adventure set on a South Sea isle. as FOR...ALL PURPOSE: 'rHE UNKNOWN- probes into the hottest area today -the world of the occult. 39 color tape episodes treat every aspect of this fascinating subject- reincarnation, ESP, ghosts, mediums, magic...can play early or late. ab FOR...CHILDREN: ' ©HOPPY AND THE PRKIL, 26 animated color half hour episodes dealing with the adventures of a beautiful princess in a mythical kingdom. Original lilting music...plus a full length 78 minute feature to kick off the series. r FOR...WEEKEND: The popular "n WEERY BOYS ", "CHARLIE CHAN ", "BOMBA THE JUNGLE BOY" and 38 excellent Sci -Fi exploitable Horror features. ab FOR...SPECIALS: Two multi -award winning subjects- ,1', n9. DE" and "

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For Details Contact: AWE ¿ b ÏIIS72 YEURll®L 15 Columbus Circle, New York, N.Y. 10023 (212) 541 -9200 rington (D- Mass.), Henry Helstoski (D- N.J.), Elizabeth Holtzman (D- N.Y.), I mulmnt, Flamm a IP,nnrnnlllvanuuu Edward Koch (D- N.Y.), John Moakley lalluüfunl II illllllllll1111111I1111111141111114 (D- Mass.), Patricia Schroeder (D-Colo.) Ilnnnluml1l41nanulI11111uutllllaltlu UII\ and John Conyers (D- Mich.) and Sena- Inuutum Uam;num lr - pqnuam IGM tor James Abourezk (D- S.D.), say they IannI!iu ItIlIlI1t11tN IIUIIIRIImt\ Ij4nuinpN are not satisfied with those explanations. I911111!IIII 1llUlllflillll; II11111!110\ IIflIII!IÌI111 "News reporting attempts to present I'III111111III IIQIIIRIII6\ I[UIIIIfnIL\IltlurtRól all sides equally," an aide to Mr. Rosen- I nmmlml iudm:mlei 1w4l11:11111 thal said in their behalf, "and therefore I(IIn17IIl11TIl(Ip11c11Ï11 IIIIlIIIIIt IIII(fIIt111N does nothing to balance advertising, GIIIIIII111111,1II MINIM I1I1U1111t1 rGllhil.lh which is aimed solely at persuasion. That's IGluulnlUl° Znslta why it's important that citizens have the 141IIIiIP' 11'1111:11111 right to communicate in the same format !f used so heavily by the oil industry." as 0110130. Broadcasters who have used the argument i Gram that oil companies pay for time while the counteradvertisers want it free were ac- cused by the Rosenthal aide of taking a "let 'em eat cake" attitude. "Exxon is spending $24,000 a minute on [CBS -TV's] 1GM Cronkite News to convince the public that someone else started the energy crisis. And there's no group that has that kind of money to tell the public that the oil . New Management companies are not blameless," he said. As precedent for their requests, the . New Sales Approach congressional group is citing the FCC's action last December in the Georgia Pow- ..Continuity of Field Support er case. In that instance, the commission found two Georgia TV stations guilty of THE SAME RELIABLE, VERSATILE violating the fairness doctrine when they I GM AUTOMATIMAT I ON EC!I! I F'MENT refused to air spots countering Georgia Power commercials advocating a rate in- KNOWN WORLDWIDE FOR PERFORMANCE crease (BROADCASTING, Dec. 10, 1973). If broadcasters don't take remedial ac- tion, Mr. Rosenthal said, he will move in The NEW I(IM 3950 Home Road, Bellingham, WA Congress to repeal laws that allow the oil companies (among others) to include ad- vertising costs as a legitimate business de- duction. Snowballing congressional assaults on oil corporation promotion may cause the fuel producers to divert ad monies from IT WILL PAY YOU radio and TV to print next year. Spokes- TO VISIT men for Exxon, Mobil and Gulf say they will cut back in their 1975 budgets. All said they plan to pick up more print ad- vertising -which does not labor under ATWOOD RICHARDS, INC. the provisions of a fairness doctrine, they pointed out. Part of the broadcast adver- AT THE tising cutback though is due to a "worsen- ing economic situation," Exxon and Gulf noted. SHAMROCK HILTON But the oil industry handwriting on the wall has been around for some time, for SUITE 1732 those who cared to read is. The last quar- ter of 1973 saw a 32% drop in oil prod- uct and corporate image advertising from DURING YOUR STAY AT THE 1972's last quarter ($28.9 million in 1972 to $19.8 million in 1973), according to NAB CONVENTION the Television Bureau of Advertising. The greatest share of that drop -off was caused by a major slashing of oil- product adver- MARCH 17th -20th tising. "We simply don't need any more customers," as one oil company spokes- man put it. Image- advertising -what Mr. Rosenthal is calling "psychological war - GUARANTEED 10 WINNERS! fare"-is perceptibly on the rise. Of the $112.4 million the oil industry spent in TV in 1972, only $28 million - Each to Receive A Jules Jurgensen or about 24% -was image advertising. In 1973, the industry cut back to $73.1 mil- Electronic Digital Clock /Desk Calculator lion in total TV advertising. But image promotion expenditures jumped to $40.8 A DIVISION OF ADVERTISING CONTRACTORS INC. milion-a 46% increase over 1972 and 56% of the total spent. NEW YORK CHICAGO LOS ANGELES Oil interests seemed to have envisioned the specter of political interference before

Broadcasting Mar 18 1974 62 OUR NEWS HAS A NEW LOOK.

News from

InsuRance IVL'MPL'R sflnanclaL companies

Kemper Insurance has a new corporate symbol. And a new name, too. We are now the Kemper Insurance and Financial Companies, a reflection of our expanded activities in many fields other than insurance. And the publicly -held corporation that is part of our operation is no longer Kemperco. Now it's Kemper Corporation. The new symbols you see in this ad will be heading the releases we send to the press from now on. Some of these releases will be for our insurance companies, since insurance, of course, continues to be our major business. As in the past, our releases will cover areas of both interest and importance to your readers; the need for greater traffic safety, for better law enforce- ment, for the rehabilitation and employment of alcoholics and drug addicts, and for innovative insurance plans that encourage consumers to adopt safer habits at home and on the road. We believe our programs have made some significant contributions in all these areas. We plan to continue and enlarge these programs. As always we will keep you informed through our releases. And as you pass this information on to your readers, we ask that you remember to call us by our new name. KLOK 1170; historically number one in San Jose (and moving in fast on the rest of the BayArea).

Superstar Radio. KLOK 1170, San Jose. KWIZ 1480 AM -96.7 FM, Santa Ana. KUUU 1590, Seatt] last week though. In February, Mobil placed an ad on op-ed pages of news- papers around the country, reading in part: "Doesn't [the critic] know we're frustrated in trying to get information to AUTOMAT /ON the public? Try to buy time on TV to say something substantive and the net- works clobber you with the fairness doc- trine. Same with radio."

Networks all turn down gas firm ad Phillips institutional message was misleading to NBC and controversial to other two, but it's now on 103 stations Even though gasoline advertisers aren't exactly waiting in line for advertising time and space these days, the three tele- vision networks have rejected a campaign for Phillips Petroleum Co., Bartlesville, Okla. So the campaign is running in The Sensible Approach spot TV instead. The networks declined to carry an ani- mated TV spot that describes the com- pany and tells how it contributes to the Automation - today's big word in broadcasting. It usually community welfare via taxes and other means high cost and many problems. But at SPOTMASTER facets of its operations. The spot ends we have given automation a new meaning simplicity. with a voiceover: "These and many other - services brought to you by the free- enter- prise system and Phillips Petroleum Co.. Why? Because we have taken the sensible approach to another company that Jack built." The automation. We don't move the cartridges around in com- spot is fashioned after the children's plex machines. In fact, hardly anything moves. The cart- rhyme, "This is the house that Jack built." ridges remain fixed, and the sequencing is all electronic and An ABC official said the commercial pre- programmable. We do it with our multiple deck units - had been rejected because "it was counter from 3 to 15 decks in one package. It's simple, it's reliable, to company policy prohibiting the dis- it's low in cost, but most of all it's sensible. cussion of controversial issues within product or institutional announcements." A spokesman for CBS said there were two reasons for not accepting the com- mercial: it was "too self- serving" and it seemed to border on the controversial. An official of NBC said it had turned down the commercial because it appeared From BROADCAST ELECTRONICS to be misleading. He added it implied A Filmways Company Phillips had provided all the financing for the roads, schools and other public works shown in the commercial. The 8810 Brookville Road, Silver Spring, Md. 20910 official also said NBC had suggested some Phone -588 audio changes in the spot to the Phillips 301 -4983 agency, Tracy -Locke, Dallas, for making it acceptable to the network. An official of Phillips reported that after the network turndown the spot was placed via spot on 103 stations in 43 mar- HYATT REGENCY NAB HOUSTON, TEXAS kets. He said he knew of no station that had refused to accept the spot. He said the primary objective of the /y,2, erc campaign was "to promote and defend in APPRAISALS the idea of free enterprise in the country." Specializing A secondary consideration, he said, was RADIO TELEVISION CATV to respond to criticism leveled against the oil industry. for Prospective buyers or sellers Estates Taxes Sink Loans Stockholders Corporate Planning

During the past sixteen years I have acted as an expert witness at various court proceedings and Arbitron offers more data before the Federal Communications Commission. I was a consultant to the Tax Division of the for radio United States Department of Justice and have personally completed appraisals of over thirty -five local selling radio, television and CATV properties. A fist will be furnished on request. All work Is handled per- Arbitron Radio has announced it will offer sonally and In strictest confidence. Please write or call Ed Wetter et: a new report ranking radio stations with- in each market according to their aver- /000 ,,A9. 4/078 SOI- 5199 -5555 age quarter -hour and cume audiences, a,

Broadcasting Mar 18 1974 65 effective with the report on the January- February survey. The ranking report will show station standings in five demo- graphic groups (total persons aged 12 +, adults 18 +, women 18 +, men 18 +, teens 12 -17) in five weekly day parts Directional (Monday- Sunday 6 a.m. to midnight, and Monday- Friday 6 -10 a.m., 10 a.m. - Antenna 3 p.m., 3 -7 p.m. and 7 p.m. to midnight). Simulcasting AM and FM stations will be ranked separately. Arbitron said the Monitoring new report should be "especially useful to stations when selling to local advertisers Simplified and agencies." Spot TV makes Jack Hansen, WFMD, Frederick, Md. strong finish With the Model AM -19D (210) Digital Antenna Monitor, in 1973 accuracy is assured and operating cost savings are realized. Now antenna phase angle and loop current ratio readings can be taken by P &G spends more than $23 million lesser grade operators. The easy -to -read numeric readout provides in fourth quarter that is 5% exact readings and eliminates interpretation errors common with above same period in 1972 conventional meters. Resolution is 0.1° for phase angle and 0.1% for current ratio. Spot TV spending in the fourth quarter 1973 million, up 5% Contact us now on this and other FCC type approved Anten- of totaled $429.6 from the like period of 1972, the Tele- na Monitors. vision Bureau of Advertising reported last week in releasing its list of the 1973 quarter's top 100 spot -TV advertisers. The top 100, based on estimates corn - piled for TVB by Broadcast Advertisers OTOMAC IVSTRUMENTS Reports, ranged from $23,167,800 spent 932 PHILADELPHIA AVE. by Procter & Gamble to $1,091,200 by SILVER SPRING, MARYLAND 20910 (301) 589 -3125 Rapid American Corp. Procter & Gamble increased its outlay for the quarter by $5.2 million, and three others boosted their budgets by $2 mil- lion or more: Norton Simon Inc., Gen- eral Motors and Lever Brothers. Eight companies made the top 100 for the first Utility Tower Support time: Picam Inc. (44th place), Texas Instruments (52), TV Magic Cards (73), Litton Industries (78), Bethlehem Your Profit Potenti Steel (87), Burlington Industries (90), Business Builders International (91) and From the base to the beacon, Utility Towers K. Hattori & Co. (92). are engineered and erected to the exacting TVB said 34% of the fourth quarter's requirements of reliability and stability of total was spent in nighttime TV, 26% in the broadcast industry. early evening, 22% in daytime and 18% Utility Tower combines computer accur- in late night. More than three -fourths of acy in the design and specification of the money (77 %) was spent on 30 -sec- towers with Utility Tower's own ex- ond spots. perienced erection crews to give you the best engineered and The six leading product categories, ac- erected tower available. cording to TVB, were food and food Call Utility Tower for an esti- products with $81.7 million; toiletries mate, let the tower of strength and toilet goods $51.1 million; sporting support your profit poten- goods and toys $33.3 million; household tial. equipment and supplies $33.2 million; automotive $27.6 million and records, tapes and radio and TV sets $25.8 mil- lion. The top-100 list for the fourth quarter of 1973 follows:

Rank Parent company name Est. expenditure

1. Procter 6 Gamble 23,167,800 2. General Foods 11,410,800 3. American Home Products 7,887,300 4. General Mills 7,708,700 5. Colgate Palmolive 6,935,400 6. Lever Brothers 6,551,900 HOME OFFICE: Ron Nelson EASTERN DIVISION: Nate Shofar 7. General Motors 5,806,200 Box 12027 - - Box 163 8. Ronco Teleproducts 5,668,700 Oklahoma City, Okla. -73112 Ky. Mayfield. 42066 9. American Tel & Tel 5,362,500 (405) 946.5551 (502) 247 -3642 Night: (405) 942-8164 Nigh: (502) 247 -5657 10. Bristol Myers 4,774,400 11. Dynamic House 4,717,000 12. K -Tel International 4,619,200 13. Coca -Cola 4,369,300

Broadcasting Mar 18 1974 66 1f you reported about the UN at any time during 1973, enter your story for Deadline Club's UN Award. Five hundred dollars and a bronze statuette will be awarded for distinguished UN correspondence by the Deadline Club, New York Chapter, the Society of Professional Journalists, Sigma Delta Chi. Deadline for entries is April 15, 1974. The winner will be an- nounced on May 15, 1974. Any person, group or publication assigned permanently or temporarily to cover a UN story is eligible. Journalists from any country may submit tear sheets, mounted clippings, scripts or memos describing available tapes or films. (An English translation, please, with entries in another language.) Enter now for this important award which is sponsored again this year by International Telephonç and Telegraph Corporation. Send entries to Deadline Club Awards, c/o William P. Mullane, Jr., Room 506, 195 Broadway, New York, N.Y. 10007. UN Award Deadline: April 15,1974.The Deadline Club of Sigma Delta Chi. NARB will take children's ads under its umbrella Etherington says self -regulatory body will expand its operations but not create separate review board; be No place like home. The energy crisis is more than a state of mind, the Massa- one effect may to forestall he says chusetts Department of Commerce and Development is telling its citizens in a more restrictive codes, newly created public service campaign -and to save gasoline and traveling time the state to keep in mind is Massachusetts. As an alternative to long- distance A "high- priority program" to strengthen travel In these days of energy conservation, the Division of Tourism is turning to its regulation of children's advertising broadcast spots to spread the word that Massachusetts has a lot to offer in its was announced last week by the National own back yard. Ten 30- second TV PSA's tempt citizens to discover such attrac- Advertising Review Board, the advertis- tions as (I to r) Old Sturbridge Village, Hammond Castle in Gloucester or the ing industry's self -regulatory body. New Bedford Whaling Museum. Thirteen 60- second radio spots introduce places Edwin D. Etherington, NARB chair- ranging from the Wampanoag Indian Museum in Mashpee to the Basketball Hall man, said the plans had been unanimously of Fame in Springfield. The campaign was created by Provandie Eastwood & endorsed by the National Advertising Re- Lombardi Advertising, Boston. view Council, which is composed of representatives of the Council of Better Business Bureaus, the American Associ- 14. General Electric 4,200,300 31. Sterling Drug 2,797,700 15. Heublein Inc. 4,035,800 32. Triangle Publications 2,725,500 ation of Advertising Agencies, the As- 16. Ford Motor 4,027,800 33. Hanes Corp. 2,674,800 sociation of National Advertisers and the 17. Norton Simon Inc. 3,971,000 34. Scott Paper 2,579,000 American Advertising Federation. 2,355,900 18. Pepsico Inc. 3,957,500 35. American Motors was 19. William Wrigley Jr. Co. 3,952,500 38. Seven -Up 2,288,500 The NARB project not considered 20. Alberto Culver 3,847,700 37. Schick Inc. 2,229,100 likely to conflict with broadcasting's own 21. Schering- Plough 3,696,700 38. American Cyanamid 2,219,100 regulation of children's broadcast adver- 22. Ideal Toy Corp. 3,684,300 39. Chrysler 2,213,200 tising through the National Association 23. Quaker Oats 3,579,200 40. General Tel & Electric Corp. 2,160,400 24. Gillette 3,423,700 41. Mattel Inc. 2,135,900 of Broadcasters Code Authority, just as 25. Nabisco 3,340,900 42. North American Philips 2,084,500 there has been no conflict between NARB 28. Kraftco Corp. 3,243,900 43. American Dairy Association 1,983,600 and the NAB code in other areas. NAB 27. Miles Laboratories 3,029,700 44. Plcam Inc. 1,914,300 28. Popeil Brothers 2,946,700 45. Royal Crown Cola 1,870,800 code activities are essentially preventive, 29. IT &T 2,858,200 46. Tampa Marketing Corp. 1,822,100 an official pointed out, while NARB's 30. Milton Bradley 2,837,700 47. Kellogg Co. 1,785,600 are corrective. 48. Mars Inc. 1,767,900 49. Jos. Schlitz Brewing 1,755,900 Mr. Etherington said the Council of 50. Squibb Corp. 1,738,300 Better Business Bureaus has created a 51. Warner -Lambert Pharmaceutical 1,737,800 task force to develop a detailed plan of 52. Texas Instruments 1,719,700 action and has also launched a fund- 53. Noxell Corp. 1,709,300 54. CBS Inc. 1,671,700 raising drive- "This new dimension to our 55. Eastman Kodak 1,559,300 self -regulatory program simply would not 58. Ralston Purina 1,553,000 be possible without the leadership and 57. RCA Corp. 1,551,700 commitment of John Macy, president of BIRO 0 Ella Nil 58. Standard Brands 1,539,600 59. British- American Tobacco 1,537,600 the CBBB," he said. 60. Sun Oli 1,532,600 The new project's goal as Mr. Ether - 61. Standard Oil Co. of Ind. 1,526,200 ington described it "is to strengthen our 62. Sperry Rand 1,517,800 63. Adam VIII Ltd. 1,502,400 self-regulatory mechanism to reduce the 64. Anheuser Busch 1,491,400 chances that children lacking the ma- 65. CPC International 1,459,800 turity and judgment of adults will be 66. Kayser Roth Corp. 1,443,700 misled or deceived." 10 WATT FM 67. Zenith Radio Corp. 1,434,300 68. Nestle Co. 1,417,900 He dismissed outside proposals for the B -910 series 69. Toyo Kogyo Co. 1,415,800 creation of a "Children's Advertising Re- a brilliant addition 70. F. W. Woolworth Co. 1,389,700 view Board" as inconsistent with "the 71. Beatrice Foods 1,388,100 ", basic to the "full choice line 72. Phillips Petroleum 1,382,800 concept of the self -regulatory pro- B -910 exciter and 73. TV Magic Cards 1,352,100 gram." What is needed, he said, is a B -910T transmitter - 74. American Can 1,343,800 broadening of the existing monitoring accessories include 75. OAF Corp. 1,335,900 and "trial court" functions of the Na- 76. Bulova Watch Co. 1,322,900 the plug -in 77. S. C. Johnson & Son 1,302,000 tional Advertising Division of the CBBB, B -110 stereo generator and 78. Litton Industries 1,297,400 with NARB continuing to serve as the B -113 SCA generator 79. Hoover Co. 1,286,900 "appellate court" for cases that the NAD 80. The Clorox Co. 1,270,600 - is unable to 81. Exxon Corp. 1,263,600 resolve. unique phase -lock 82. CEB Inc. 1,263,100 The NARB head also noted that dif- direct FM modulation 63. Chesebrough Ponds 1,260,600 ferences exist over various proposed codes 84. Block Drug Co. 1,236,400 for children's advertising. NARB's plan- 85. Morton -Norwich Products 1,216,800 precision frequency control 88. Faberge 1,192,200 ned self -regulatory project, he said, might 87. Bethlehem Steel Corp. 1,189,700 well demonstrate that "flexibility and the full metering 88. Nissan Motor Corp. U.S.A. 1,167,800 use of precedent is better than restric- 89. Pillsbury Co. 1,160,200 tive code provisions." FCC type accepted 90. Burlington Industries 1,154,000 91. Business Builders international 1,153,600 92. K. Hattori & Co. 1,143,700 93. Chanel Inc. 1,140,700 Business Briefs 94. H. J. Heinz Co. 1,135,200 95. Dr. Pepper Co. 1,116,700 Rep appointments. KCTC(FM) Sacra- 98. Mutual of Omaha insurance 1,112,100 mento, Calif., and wTuE(FM) Dayton, McMartin 97. Hills Brothers Coffee 1,093,900 McMartin Industries Inc See US at 98. Ohio: Blair Radio, New York WPGH- 4500 South Seventy -sixth Street Sunbeam Corp. 1,093,100 Omaha, Nebraska 68127 NAB i 74 99. Blue Cross Ass'n 1,092,900 TV Pittsburgh: Bolton /Burchill Interna- (402) 331 -2000 booth 201 100. Rapid American Corp. 1,091,200 tional, Ltd., New York WEEP -AM-FM

Broadcasting Mar 18 1974 68 Pittsburgh: Robert E. Eastman & Co.. Chester LaRoche, of the American As- New York. Little sweet talk sociation of Advertising Agencies, called the "a very healthy Rheingold available. Young & Rubicam NARB development expected in replies sign" that is willing to cooper- International, New York, has resigned industry Rheingold Breweries Inc., New York. to consumer ideas ate in the regulation of children's adver- account to permit company's new owner, tising. And while it was not yet clear for children's ads whether that ob- Chock Full O'Nuts Corp., New York, to NARB program would viate action choose its own agency. Account billed Sticky point is ban on spots the need for further by the FTC subcommittee, the $2.8 million in 1973 and about $2 mil- for products high in sugar: NARB can come lion in 1973 through last September when length and number limits will into play should subcommittee action advertising ceased. Estimated 65% of bill- also come under close scrutiny come to a halt pending resolution of a number issues, he ing is in broadcast. Agency for Chock of said. There are "many" points, he Full O'Nuts is Mitchell -Crary & Co.. Advertising industry representatives will said, on which agree- New York. get their chance to respond to a set of ment can be reached, but pinpointed nu- consumer guidelines on children's tele- trition advertising as one area which may Ad event. Effect of energy crisis on ad- vision advertising when the code evalua- require further research before a con- vertising and political advertising will be tion subcommittee of the Federal Trade sensus is possible. among major issues to be taken up by Commission's children's TV ad project One area of disagreement is: Who's re- American Advertising Federation at its meets on Thursday. The advertising side sponsible for proving what. While the June 1 -5 annual convention and public has expressed a willingness to talk, but advertisers will be asking consumers for affairs conference in Washington. Ad swallowing the code whole is another evidence of need for certain of their club management forum is set for Sunday matter. Among prime questions to be proposals, consumers are throwing the (June 2) with panel discussions on public resolved are: burden of proof back on the advertiser. service advertising, local ad review What basis has been demonstrated for "The shoe is on their foot now," said boards, advertising education, government some of the more controversial provisions Warren Braren of Consumer's Union, relations and club management. Lewis governing the advertising of high- sugar- expressing his view that it was up to in- A. Engman, chairman of Federal Trade content products and what will be the dustry to prove that current guidelines Commission, will headline event, address- effect of the National Advertising Review for children's TV advertising are ade- ing such topics as significance of FTC's Board's announcement last week that it quate. children's ad project, FTC requirements has launched itself into children's ad regu- And while supporting the role of for affirmative disclosure, FTC powers. lation (see page 68). NARB as a self -regulatory mechanism, a Convention will be held at Statler Hilton Industry members will not put forth number of consumer representatives feel hotel. their own set of "counterproposals" at the that that development has not obviated Moving day. Peters, Griffin. Woodward meeting but are expected to single out for the need for more comprehensive guide- has relocated to new Dallas office in suite comment those code provisions on the lines regulating the substance and volume 512, 6060 North Central Expressway. advertising of high -sugar products (the of advertising. Mr. Braren pointed out Phone is (214) 369 -6811. consumer groups would ban those ads that problems of commercial time limits entirely during children's viewing hours are not within the NARB jurisdiction. and require that warning statements ac- The March 21 meeting will be the first company the ads when shown during meeting of the entire code evaluation Advertising may see family viewing times). Standards limiting subcommittee since last September. The drastic changes in '80s the number of commercial minutes per joint industry- consumer subcommittee hour as well as those limiting the number structure arose from FTC Chairman Harper, of Needham, Harper & Steers, of messages for any one type of product Lewis Engman's call for action in the offers his views on the next decade are also expected to give some trouble. area of children's advertising last August. "We want clear -cut evidence that prob- Other subcommittees established at that By the 1980's much of our national ad- lem areas exist. We want the grounds for time on current mechanisms, implemen- vertising will dry up, many of the brand banning sugar advertising," according to tation /enforcement and research, have names that are now household words Seymour Banks of Leo Burnett, Chicago. not met pending the outcome of the code may disappear from the scene, and ad- Howard Bell, president of the Ameri- evaluation meetings. vertising will become more diversified, can Advertising Federation termed "very using new types of communication such controversial" those provisions dealing as on- premise showing of audio and with sugar -product ads and time stand- Pete Cash to give NAB goers ards. Those video materials. provisions attack "the under- piece of what's on That is, if the scenario predicted by pinnings of an entire industry- particu- Paul C. Harper, board chairman of larly broadcast advertising," he said. Ad- everybody's minds vertisers had not yet arrived at a firm Needham, Harper & Steers, New York, clutter, guaranteed ratings, position on the sugar question, he said, Commercial proves to be on target. While ranging and increased moni- but noted it was an area "in which even product protection over a wide field of subjects last Monday commercial ac- the scientific experts are not in agree- toring of TV stations' (March 11) in a talk before the Atlanta tivity -these are some of the topics high Advertising Club, he stressed that the ad- ment." Advertisers are seeking more in- formation on the consumer rationale for in importance to national advertisers, vertising agency of the 1980's is not like- Norman E. Cash, president the Tele- the sugar standards before reaching a of ly to perform as it does today, but will vision Bureau of Advertising, says in a function primarily in strategic planning determination on those provisions, he said. As for the provisions dealing with speech prepared for delivery Wednesday and conceptual input in the new product (March 20) at the National Association and services area. time standards, those problems are more properly the bailiwick of the National of Broadcasters convention in Houston. One dramatic development he envi- Association of Broadcasters and the FCC, These, he says, are among subjects sioned was that products or serv- similar he said. brought up by an Association of Na- ices -those that offer no clearly defined Mr. Bell said that he does not antici- tional Advertisers team that meets with advantages not be advertised or -will pate that a new code will surface out of a TVB board committee "to discuss areas marketed extensively. He said the pri- the subcommittee. He and other industry of mutual concern." And the TVB com- vate brands will take over, and these Will representatives have expressed the view mittee, he notes, has some favorite sub- be advertised and marketed on a local or that substantial children's ad guidelines jects of its own, such as whether adver- regional basis. are already in existence. However, as the tisers would approve "some form of He also predicted that highly focused FTC subcommitee reaches agreement on automatic make -goods," and whether advertising will develop, using such me- certain problem areas, code measures ad- they couldn't keep broadcasters con- dia as video cassettes, paperbacks and dressing these issues can be incorporated stantly posted on TV co-op advertising cable TV. into existing mechanisms, he said. information.

Broadcasting Mar 18 1974 69 Programing ANOTHER TALL ONE Court wants to move fast FROM THE TOWER on FCC's new PEOPLE prime -time rule Inc. is the to Stainless, or Recently awarded 192611. tower NAITPD's petition for stay a Iowa. to construct Rapids, of effective date is contract 9, Cedar 1, rejected, Channel KCRG TV. date is November but judges schedule review completion Expected of regulation for early April 1974. and promise decision soon after

In 1973 alone, Stainless Inc. completed The U.S. Court of Appeals in New York or had in the fabrication stage twenty (20) last Tuesday turned down the National tall towers. We're proud of this fact, and the Association of Independent Television following list demonstrates the confidence the broadcast industry places in Stainless Inc Producers and Distributors on its re- quest for a stay of the revised FCC prime - KOLR-TV Springfield, Mo. 2000' time access rule but scheduled for the first KBHE-TV Faith, S.D. 1696' week in an expedited hearing WSWB -TV Orlando, Fla. 1486' April on WDTB -TV Panama City, Fla. 1464' the merits of the rule. WHWC -TV Eau Claire, Wisc. 1200' The NAITPD had filed an appeal from KENW -TV Portales, N.M. 1088' the FCC's rule and a request for a one - WBBI-TV Jackson, Tenn. 1069' year stay last month (BROADCASTING, Feb. KMUV TV Sacramento, Calif. 1061' 18). The group claimed the modifications WYYD -FM Raleigh, N.C. 992' would severely limit the amount of time WMSH -TV South Bend, Ind. 987' WNGE /WDCH-TV Nashville, Tenn. 941' available to independent producers and WHLA -TV La Crosse, Wisc. 869' distributors and would cause them "ir- WVIA -TV Scranton. Pa. 829' reparable injury" because of investments WGAL-TV Lancaster, Pa. 823' made in program development for next WLFI -TV Lafayette, Ind. 787' fall. WEVU -TV Naples, Fla. 736' After hearing oral arguments from at- WTMJ -TV Milwaukee, Wisc. 686' torneys for NAITPD and the FCC on the WSNL -TV Patchogue, N.Y. 454' WHAG -TV Hagerstown, Md. 399' stay, the court panel of Justices Walter R. WMHT -TV Schenectady, N.Y. 266' Mansfield, Paul R. Hays and Oscar H. Stainless, Inc. Offers You... Davis made the decision without further The most complete tower service available. comment. The court directed the NAJTPD, the Westinghouse Broadcasting A seasoned team of experienced management Co. and Time -Life Films (intervenors in and supervisory personnel prepared to take an the case with NAITPD) to file their briefs aggressive, practical approach to the solution with respect to the expedited review by of your particular problem in this very March 21 and the FCC to provide its specialized field of communications towers. brief by April 1 The court said the case

1 A history of more than a quarter of a century would be heard the week of April and of outstanding service to the communications a decision would be made soon after the industry. conclusion of the appeal. Katrina Renouf, who represented the ine. NAITPD, argued for the stay, saying that Stainless, sufficient notice had not been given to North Wales, Pennsylvania 19454 She said they would Telephone (215) 699-4871 producers. sustain Towers for TV, CATV, serious loss if the revised FCC ruling ETV, Radio and Microwave went into effect this fall since some corn - panics had invested in developing and producing programs before they were aware of changes in the FCC rule. More than that, she said that if the court, in decision -making process, follows the same kind of tight schedule it has set for brief- MEI, GOLDBERG ing and arguing the case, the independent producers and distributors will have won A RESEARCHER WHO KNOWS BROADCASTING half of what they want -the certain A BROADCASTER WHO KNOWS RESEARCH© knowledge of what the market will be next fall. The present uncertainty on that TV NEWS RADIO score, she said, makes it impossible for her clients to make business decisions. To achieve top ratings, you must know your audiences -who they are, (heir attitudes Joseph Marino, attorney for the FCC, and habits -and what to do to attract them to your station. All this, plus a little luck. claimed there had been ample advance notice the new rule and asked that We try to reduce the need for luck to a minimum. Ask our clients.* of the stay be denied. Ms. Renouf regarded the judges' call MAGIC® for an expedited review of the appeal as Melvin A. Goldberg Inc. /Communications a positive development. She said it was 347 Madison Avenue New York, N.Y. 10017 (212) 685 -8868 unusual for a court to speed up the hear- Names on request ing on this type of case. Giraud Chester, chairman of the ex-

Broadcasting Mar 18 1974 70 In the 90 markets airing In the 90 markets airing In the 90 markets airing Mort Crim's sixty second Mort Crim's sixty second Mort Crim's sixty second radio commentary series, radio commentary series, radio commentary series, One Moment Please ©... One Moment Please ©... One Moment Please©...

I II f, dÌ 'a,,, 1. e . l .4I ill g 1 i' 64 stations get additional 86 sponsors bought the sales mileage by using package because they each day's program up 35 sponsors are either wanted program and to six times a day as a banks or savings & loans. wantpersonalityp a zamia do D. J. drop -in or in a news spot budget. block or station break.

For audition and rates: For audition and rates: For audition and rates: ALCARE COMMUNICATIONS ALCARE COMMUNICATIONS ALCARE COMMUNICATIONS POST OFFICE. BOX 72 POST OFFICE BOX 72 POST OFFICE BOX 72 PHILADELPHIA, PA 19105 PHILADELPHIA, PA 19105 PHILADELPHIA, PA 19105 OR CALL COLLECT: 215-687 -5767 OR CALL COLLECT: 215- 687 -5767 OR CALL COLLECT: 215- 687 -5767

In the 90 markets airing In the 90 markets airing In the 90 markets airing Mort Crim's sixty second Mort Crim's sixty second Mort Crim's sixty second radio commentary series, radio commentary series, radio commentary series, One Moment Please© ... One Moment Please ©... One Moment Please ©...

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44 station managers, general managers, there are 18 rock for- 88 sponsors and stations commercial managers, mats, 7 classical music, take advantage of Mort's salesmen and clients 10 news, 15 top 40, 11 personalized commercial wrote telling us how easy talk, 25 all radio and intros and station promos. it was to sell and how 15 country and western. glad they were to buy. For audition and rates: For audition and rates: For audition and rates: ALCARE COMMUNICATIONS ALCARE COMMUNICATIONS ALCARE COMMUNICATIONS POST OFFICE BOX 72 POST OFFICE BOX 72 POST OFFICE BOX 72 PHILADELPHIA, PA 19105 PHILADELPHIA, PA 19105 PHILADELPHIA, PA 19105 OR CALL COLLECT: 215- 687 -5767 OR CALL COLLECT: 215- 687 -5767 OR CALL COLLECT: 215- 687 -5767 ecutive committee of the NAITPD and a vice president of Goodson -Todman Productions, said that "on balance, we are pleased the court has recognized the importance and urgency of this case and has decided to deal with it expeditiously." Edward Bleier, vice presidentdn charge of network programs and sales for Warner Ut Bros. Television, which is opposed to the aim of NAITPD, said "the denial of the stay upholds the FCC's position." He said he could not envision that the court would have a decision by early or mid -April and claimed "this delaying tactic might have From the creators and producers of America's the effect of upsetting the network sched- newest most exciting contemporary com- ules which have to be firm by early munications...Century 21 Productions April." Inc. See us at the N.A.B. -Shamrock The revised rule prohibits top -50 mar- Hilton Hotel - Come up to our Hospitality Suite and get a ket stations from carrying network pro- Special Quickie graming at 7:30 -8 p.m. NYT, Monday through Saturday. There is no limit on network programs on Sunday. In addi- tion, one of the half hours now denied the networks could be made available to them for children's specials or public affairs PERCEPTION '74 programs. In its present form, the rule The first really new rock jingle series to solve today's limits top -50 market affiliates to three hours of network or off -network pro- radio crises identity ... graming between 7 and 11 p.m.. GETTIN' TOGETHER ... The adult MOR ID concept that actually has the listeners requesting the jingles ... Straus vows fight to the finish over THE MATCH MAKERS... rule Chroma -keyed logos for free flow and instant personal- attack identification ... Fined for alleged violation of it, WMCA owner says it's innocent of charge, but will go all the way MIDDLE OF THE ROCK... to Supreme Court on principle For the station that knows it and says it with today's music ... The FCC's personal-attack rule, which along with the fairness doctrine itself, sur- vived one constitutional test in the Su- THE TV SOUND BREAKERS... preme Court's celebrated Red Lion deci- Video -sonics for contemporary television ... sion five years ago, may be facing another, though one more narrowly based. I PROJECT ... At issue is the notice of apparent lia- An animated series of station I.D.'s ... Promos ... bility-in the amount of $1,000 -that the Programming Intros ... commission issued to wMcA(AM) New York in connection with an alleged broad- cast attack on Representative Benjamin TWO'S COMPANY... L. Rosenthal (D- N.Y.). Unique video and audio identity for all Channel 2 Straus Communications Inc., the li- stations ... censee, contends not only that an attack, as defined under the rule, did not occur but also that any application of the per- sonal- attack rules to public officials vio- lates the First Amendment. CONFIDENTIAL STATION APPRAISALS Straus sees the case as raising "an im- We are not Station Brokers. We are long experienced Broadcast Management portant constitutional question of first im- Consultants, well recognized in the industry. One of our specialties is CONFI- pression," which, its counsel, Marcus DENTIAL BROADCAST STATION APPRAISALS: for owners; for prospective Cohn says, it is prepared to take to the buyers; for banks in re acquisition loans; for expert estate tax settlements; Supreme Court necessary. for minority stockholders. if Straus expressed its views last week Appraisal of Assets, after acquisition, tor new depreciation base-one of our in a response to the notice of apparent recognized specialties. liability filed with the commission. Straus said the notice should be withdrawn Our Station Appraisals are Sound and Objective and the commission's personal- attack rule (ask our many clients -names provided on request) modified to specify that it does not apply RICHARD P. DOHERTY, TV -Radio Management Corporation to public officials. Our new Address after 28 Years in Washington, D.C.: This is essential, Straus said, if broad- 10 Ezra Lane, Dennis, Mass. 02638. Tel. (617) 385 -3946 casting is to be freed "for the essential task of providing an unfettered medium" NAB Convention Headquarters: Whitehall Hotel for the discussion of the conduct of pub- lic officials and the discussion of "con-

Broadcasting Mar 18 1974 72 Meet The Fami

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ELECTRO SOUND 725 KIFER ROAD, SUNNYVALE, CA 94086 (408) 245 -6600 TELEX: 346324 LECTROSND SUVL troversial issues of public importance.'" that public officials cannot recover dam- dominating public broadcasting." The alleged attack occurred at 12:45 ages for libel unless they can show that The Straus argument would not free p.m. on March 8, 1973, when a talk -show criticism of their conduct was made with broadcasters completely from accounta- host, Bob Grant, referred to the congress- knowledge that the statements were false bility for personal attacks on public of- man as a "coward." The commission staff or with reckless disregard of their truth. ficials. Straus said that the commission said the use of the term was related to a The court said that speech concerning could consider such matters at renewal broadcast two hours earlier, in which Mr. public officials is entitled to the widest time, when the station's over -all perfor- Grant commented on the congressman's possible latitude in order to encourage mance in keeping the public informed refusal to appear on WMCA to talk about debate which "should be uninhibited, ro- could be determined. Such a review, the meat boycott then in effect. bust and wide open [and which] ... may Straus said, "would more likely be sensi- Thus the alleged attack was made in well include vehement, caustic and some- tive to free speech considerations than connection with what the FCC staff said times unpleasantly sharp attacks on gov- an isolated regulatory action." was a controversial issue of public im- ernment and public officials." portance. And the staff concluded that the Straus said that is the background station had not compiled with the personal - against which the commission's personal - attack rule by contacting Representative attack rule should be measured in the Buttoned -up Rosenthal within seven days of the broad- Rosenthal case. Although the fairness cast to offer him time for response. doctrine and the subsidiary personal -at- sequel to But Straus said an attack on the con- tack rule have been upheld, Straus said. gressman's "honesty, integrity or like per- the proposed forfeiture "represents a spe- topless radio sonal qualities " -as the rule puts it- cific unconstitutional application of the had not occurred "during the presenta- personal attack regulations." It added Its been a year since outraged tion of a controversial issue of public im- that, "as applied to comments about pub- regulators, legislators and the portance." It said nothing more happened lic officials, a governmental process can- NAB board combined to do in than that Mr. Grant had expressed "his not withstand constitutional scrutiny sex talk at Washington convention; personal irritation over the congressman's which requires the application of sub- since then, ratings have plummeted failure" to accept the invitation to appear jective standards to determine whether and the subject's gone under wraps on the station. And the term "coward," a personal attack has occurred and, if Straus said, "was nothing more than a so, whether it relates to controversial One year ago this month, the controversy stronger characterization" of Mr. Grant's issues of public importance." surrounding "sex -talk radio" came to full 10:45 a.m. remark that the congressman Straus also said that, whatever the boil. Then FCC Chairman Dean Burch was "afraid" to be interviewed-a com- need for a licensing scheme for broadcast- denounced the conspicuously successful ment the staff said did not constitute a ing, "it is constitutionally improper to and much -applied format from the po- personal attack. allow the government to impose sanctions dium of the National Association of But the major argument is the con- for criticism of public officials." Straus Broadcasters convention in Washington stitutional one. And Straus bases it on the said that is what the Supreme Court in as "smut" and "electronic voyeurism." Supreme Court decision of New York the Red Lion decision said would be cen- Senator John O. Pastore (D- R.I.), chair- Times v. Sullivan, in which the court held sorship- "the official government view man of the Senate Communications Sub- compliilientti , of' a friend*

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Broadcasting Mar 18 1974 74 WHAT MAKES WLBT-TV 3 MISSISSIPPI'S NUMBER ONE TELEVISION STATION? We could give a lot of statistical reasons but-we think it's people! These people!

William Dilday, Jr. General Manager

Hewitt Griffin Program Director

Tom Alexander Production Manager

Harry Bickelhaupt Sales Manager

Rae Dillon Promotion Manager

Harry McCarthy News Director

Willie Pinkston Rob Roblin 6 O'Clock News 10 O'Clock News

, Y ,r,,ÿ';. OUR VIEWERS -More Mississippians watch WLBT than any other station. WLBT's prime time access shows (6 :30 -7:00 p.m.) rank first in their time period Monday through Friday. WLBT News is seen by more people than the two other Jackson stations combined. * OUR STAFF-which produces more locally originated programming than any other station in the state. Dedicated professionals who care about what they do. OUR ADVERTISERS -who recognize that if they need Mississippi, they need WLBT. Being NUMBER ONE is not bestowed, it is earned. And it is a trust. We've done it by working together for the best interests of our total community. We pledge to honor that trust by continuing to serve Mississippi-and all our people. WLi T,JACKSON, MS *Source: ARB, NSI-November '73 Represented by H-R, Inc. committee, was publicly urging the FCC guess I just did." KOBS'S midday ratings graming." In the last rating period, KNEW to find a test case to get it off the air. By are showing a gentle rise upward again came back up to about 80% of its pre - April 1973, sex talk was banished from after their drastic plunge last spring. ban numbers. "The people who listened talk radio as quickly as it had appeared "And we're still finding people who say for vicarious thrills tuned out and the the year before. they didn't know Bill was still on the serious ones stayed," Mr. Duncan says Station operators around the country air," Mr. Stanfield says. "What really in explanation. the was not absence knuckled under to unmasked pressure hurt ratings the of Today, Bill Ballance's show is in more in from Congress and the FCC to sweep racy talk but a front -page news story markets than it was when he was at his sexual banter from the air. But what the L.A. papers that said the program rating pinnacle and Dick Clark was syn- was canceled. we has been the result of the ban? What has When made that an- dicating it, according to manager Dar- it cost those were nouncement, we attached the stations that executing a stigma to win Lamb. (It was in 26 markets last the format show that never existed here. successfully? That stigma March, was down to 13 when turned was only in Washington," the For Bill Ballance, the father of sex- general back to Mr. Lamb in June, is now in manager today. talk radio, it's meant the cancellation of says 48.) "It was a blow, there's no doubt," his syndication contract with Dick Clark KNEW(AM) San Francisco's California Mr. Lamb says of the antisex -talk bar- Productions. For Koes(Am) Los Angeles, Girls, hosted by Don Chamberlin, is still rage. "And it's been uphill since then." the station that first put Bill Ballance on on the air in much the same form it was He doesn't guarantee ratings any more, the air and then took most of the heat, it a year ago. Metromedia, the licensee, as the it's avail- never made any public announcements Clark salesman did, and meant losing more than half the Ballance able at a lower cost. audience. For wPoP(AM) Hartford, Conn., about revamping the Chamberlin show. one of the first Feminine Forum imi- And California Girls is still risque, at Bob Paiva, who programed WPOP be- tators, topless radio had meant a 30% times. But the program topics are not fore the Griffin group took over last jump in midday audience when it began exclusively sex -oriented now. The show spring, says the station's midday jump programing Women's Glib in early 1972. is geared more to be the "total female from a 7.7 share of total audience to And it meant a 30% drop when the dimension," George Duncan, Metroma- 12.0 in the winter of 1972 was directly station pulled it off the air in the winter dia's radio division chief, explains. In- attributable to Women's Glib. And the of 1972. The Merv Griffin station group stead of: "What does your man do to next rating book drop to 6.9 was also was about to take over wPOP and didn't turn you on ?" show subjects are: "Is directly attributable to pulling the show. feel sex talk jibed with Mr. Griffin's sex an open topic at your house ?" and: "You can't go from sex talk to starched - image. "Would your husband object if you sub- white, super -clean," he said last week, KGBS General Manager Ray Stanfield scribed to one of the new magazines that "and not take a beating." But it didn't says he is still charging the same amount treat men like sex objects ?" KNEW'S really hurt too much financially, he says. for spots on the revamped Feminine Fo- numbers, however, did not escape. Its "You always sell on the come. If you've rum, now called the Bill Ballance Show. audience was cut by two -thirds after the got a unique program, you sell it on the But is he selling as many as a year ago? government sword -rattling and the NAB come. If you pull it off, you sell that on "I can't answer that," he said -"but I board statement decrying "tasteless pro- the come too."

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Broadcasting Mar 101974 76 morning schedule increased its ratings by NBC adds three shows 6% over the past year, while third -rated CBS -TV schedules CBS's Saturday a.m. schedule this past to Saturday AM line -up year took an 18% ratings hike. Saturday evening slot Network's ratings for children's fare The three new shows expand NBC's in fall for children have surged, but it still ranks third Saturday morning season to an 8 a.m. - 1 p.m. NYT schedule: Network announces plan under FCC's in Three new half -hour programs -two live - 8 a.m. -The Addams Family (Hanna - new ground rules wake action and one animation -boost to 10 Barbera), animated comedy based on the of NBC -TV decision on weekends the number of children's shows on the Charles Addams cartoon family, returns NBC -TV Saturday morning 1974 -75 for second season; 8:30 a.m. -The Chop- If the revised FCC prime -time access rule schedule, announced Wednesday (March per Bunch; 9 a.m.Energency #4 (Fred prevails, CBS -TV will program children's 13). Calvert /Universal TV), animated action specials in the Saturday 7:30 -8 p.m. pe- The new schedule premieres Sept. 7, series about the L.A. County Paramedical riod ( "Closed Circuit," Feb. 25) and will said Joseph Taritero, director, NBC -TV Rescue Service (based on NBC prime carry an extra hour of entertainment on children's programs. time Emergency series), returns for sec- Sunday evenings. The new programs are: ond season; 9:30 a.m. -Run, Joe, Run; CBS -TV President Robert D. Wood Run, Joe, Run (produced by Bill IO a.m. -Land of the Lost; 10:30 a.m. - said quality children's specials will be D'Angelo), live-action adventure about Sigmund and the Sea Monsters (Sid and presented on Saturday evening on seven a runaway German shepherd wrongly ac- Marty Krofft), live- action comedy /fan- out of eight telecasts. There has been no cused of attacking his trainer. tasy about a friendly sea monster, returns decision made on programing for the Land of the Lost (Sid and Marty for second season; 11 a.m. -The Pink eighth Saturday. The revised FCC rule Krofft), live- action adventure fantasy Panther Show (DePatie -Frelong Enter- (also see page 70) permits stations to about a forest ranger and his son and prises), animated comedy with music by schedule a children's or public affairs daughter, who become lost during a raft Henry Mancini, returns for sixth season; show at 7:30 -8 p.m. one night out of trip down the Colorado river and wander 11:30 a.m. -Star Trek (Filmation As- six (Sunday is exempt). into a prehistoric world. sociates), animated version of the popular Mr. Wood said with the expanded The Chopper Bunch (produced by NBC -TV series, returns for second sea- Sunday schedule, the network will pre- Hanna- Barbera), animated comedy about son; 12 noon -The Jetsons (Hanna-Bar- sent four hours of entertainment from a group of personified motorcycles and an bera), animated series about a space -age 7 to 11 p.m., starting Sept. 15. The na- invincible small car. family, returns for fourth season: 12:30 ture of the extra hour of entertainment The NBC Saturday children's line -up p.m. GO (George Heinemann, NBC -TV was not divulged. has seen its ratings jump 30% over the vice president, children's programs ex- Earlier NBC had announced it would previous season, a network spokesman ecutive producer), innovative semi -docu- program Sunday 7 -11 p.m., and would said. However, NBC is still rated third mentary series, video -taped on location fill the Saturday 7 -8 p.m. slot with docu- in Saturday morning programing, he and featuring first -person experiences, re- mentaries. ABC has not divulged its added. ABC's second -rated Saturday turns for second season. plans.

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Broadcasting Mar 18 1974 77 (to be followed by Joe's spine, stomach, grams, each 10 to 12 minutes, that use lung and eye), combining animation and animation and film to explore broad Growing number live- action footage, produced by The topics like the common cold, obesity and of programers Reader's Digest and syndicated by J. heart attacks. Four Star Entertainment is Walter Thompson Co. trying to line up stations now for a fall feel there's Today's Health, based loosely on the starting date. American Medical Association's monthly RX: Keeping Well with John Tyson, wealth in health consumer magazine, which Standard M.D., a weekly prime- time- access half- Brands will sponsor and Ted Bates Co. hour series on WTOP -Tv Washington, New offerings by syndicators reflect will offer to stations on a straight barter which Post -Newsweek will soon offer to increasing popularity of series deal. Bates has secured the AMA's ap- its three other stations as a preliminary to that deal with medical problems proval of the first 13 half- hours. a nationwide syndication effort. House Call, a series of 26 half -hour "The time is ripe for this kind of pro- Syndicators are jumping on a new band- discussions on various medical topics, gram," says Ray Hubbard, Post-News- wagon this year: the medical informa- which is still running on the station where week's vice president for programing. tion show. There are at least five TV it originated, WCVa -TV Boston, and which "People are growing more and more series in the current offerings that fit this will be syndicated this fall by Home In- aware of their bodies. They're eating category: ternational Television. crunchy -granola types of health foods, I Ain Joe's Heart, the first in a series The World of Medicine, 13 pro- they're worried about being overweight and about taking in too much cholesterol. And, if they're not cutting down on cigarette smoking, at least they know what it's doing to their lungs." Larry Lynch, the director of sales ...are doing strategy at the John Blair rep firm, says: with jingles SEE "I guess you'd have to call this move to to maintain their What KITT KNOB factual medical shows a trend because I KWXI WMHE and hefty ratings. can't remember any such syndicated a host of others have shows in the past." done to cut their a case -the- operating costs to "It's probably of follow the bone! leader," adds Philip Oldham, associate director of audience development at the Katz Agency. "I Am Joe's Heart did very well now other syndicators ,j what the last year and KFRC KHJ see a possible market in the format." KLIF KNBR excitement of a When it was first telecast early in WABC WFIL WKBW company still on January 1973, Joe's Heart, according to WLS WRKO WQAM the move after Norman Varney, a J. Walter Thompson and hundreds 25 years vice president and the executive in charge of others... of the series, chalked up a Nielsen aver- age rating in the top 50 markets of 13.9 (with the better numbers in the bigger markets, such as Los Angeles' 17.5 rat- Have a drink ing, and the 16.0 rating of the show in talk radio talk jingles New York and Chicago). The Burroughs Wellcome pharmaceutical company (a talk automation If talk music services you can't JWT client, as is The Reader's Digest) get by -call bought all of the four commercial minutes and say Hello. slotted with the Joe's Heart episode, and then JWT purchased the half- hour's t2Go to Suite 707 worth of time in each market. The and meet January 1974 rerun of Joe's Heart was ...Bill Meeks seen in about 100 markets, and Mr. ...Dennis Meeks Varney says that the cost to Burroughs ...Bob Bruton Wellcome for that episode, counting ...Fred Hardy production cost, station fee, agency corn- ...Ron Hale mission, syndication charges, prints and ...Bill Stewart promotion, added up to about $175,000. As for the actual production cost of the half-hour, "we lost our shirts," said E. Roger Muir, president of Nicholson -Muir, Take PAMS the production house that did the show. But he hastened to add that the costs are being amortized somewhat now that Joe's sine, stomach, lungs and eyes have been given the go-ahead by Reader's Digest. Bus to the JWT has lined up 75 stations for the Holiday Inn Downtown telecasting next month of the second of the series, I Am Joe's Spine, narrated by START NOW... the actor Burgess Meredith. (Comedian Henry Morgan spoke for Joe's heart.) As a natural tie -in, the Simmons Co., New York (mattresses and sleeping furni- ture), is taking three minutes on the spine half -hour, with Burroughs picking up the fourth minute. -You don't buy jingles everyday -why buy everyday jingles? Today's Health provides "information, up- to-the- minute developments, hints and tips" on a range of topics. "Breast Fed

Broadcasting Mar 18 1974 78 Aaron Shelton F. A. Bibeau VP, Tech. Dir. Chief Engr. WSM- KOB- TV TV

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FOR PREVIEW - CALL - WRITE MEL BLACK (301)588 -4983 MNIIII BROADCAST ELECTRONICS I == 8810 Brookville Road Silver Spring, Maryland 20910 -4 r -y .4 d erase men( Is Best Fed ... Or Is It ?," "Skin Care: March 1972. The morning show was Dealing With Acne" and "Sex After basically geared to women, but as the host Streaking To Houston? Sixty" are some of the working titles. The of the program, Timothy Johnson, M.D., pilot, for example, includes a segment began to develop a wider popular follow- a dis- ing, the station decided to change its There's Plenty Of Gas featuring the actor Peter Sellers in cussion of how he weathered a serious name to House Call and give it a weekly And in future shows, slot in prime- access time (Thursday, 7:30- Radio coronary attack. At Meeker Suite actor Lloyd Nolan discusses his own son's 8 p.m.). Since that shift in June 1973, experience as an autistic child, Bonanza's House Call has become something of a bare The facts are these: Lome Greene talks about physical fitness Boston institution, which, according to Ever since the trade press (BROAD- at age 59, and Arthur Godfrey muses Richard Burdick, vice president of crea- CASTING, Jan. 28) publicized the about what he learned as the result of a tive services at WCVB -TV, is "one of the bolder Meeker, there's been national near -fatal skirmish with a malignant three most popular locally produced pro- Interest in a radio rep firm pledged to: tumor. grams among all Boston stations, outside (1) Offer stations professional aud- Co -hosts on Today's Health are Nor- of the nightly news shows." The most ience- building counsel and a prize man Pastorek, M.D., a surgeon who also recent ARB ratings, covering mid -January merchandising service unique in teaches at 1974, gave the the nation. (BROADCASTING, Feb. New York hospital -Cornell through mid -February 25) Medical Center, and Carlin Glynn, an show a 7 rating and 12 share, which actress and activist. Standard a of just under 200,- (2) Limit its list to about 60 stations consumer translates into figure so each may be sold with ESP - Brands, on behalf of Fleischmann's 000 viewers. Effective Selling Power. (BROAD- margarine and Fleischmann's Egg Beat- Dr. Johnson usually invites a guest ex- CASTING, Mar. 4) ers, has picked up the two national pert in the particular area of medicine (3) Double its research and promo- minutes, the other four minutes going to under discussion. After 15 minutes of tion department to produce sales the local station, which gets the show free discussion, the phone lines are opened up presentations that equal the best from Ted Bates as part of the barter for viewers who have questions on the in the business. (BROADCAST- arrangement. The production company day's subject. The show's producers are ING, Mar. 11) on the show is Gittelman Film Asso- now trying to soft-pedal any local Boston (4) Make '74 the biggest yet with a ciates. President Philip Gittelman is a angles to make House Call more palatable commission -and-bonus plan that former writer -producer at CBS News. to a national audience. Since there's very would transform even a timid Dick Moore, vice president for pro- little location taping, the show costs only salesman from tabby to tiger. at Bates, he's not BROADCASTING, Mar. 11) graming says ready to about $2,000 per half -hour, on the aver- reveal the list of stations signed so far. age, according to a station spokesman. There'll be no shortage of gas, of the But he indicated that the series would Don Colapinto, vice president of sales conversational kind, at Meeker's NAB begin in a few key markets around the at Home International Television, the suite, Whitehall Hotel -this week's middle of next month. West Coast distributor for House Call, meeting place for broadcasters look- House Call opened for business under says he's already lined up "a major in- ing for exposure to something new the title Medical Call on wcVB -TV and better in radio representation. surance company," which will pick up Boston's early- morning show back in the two national minutes. The station

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He said the public should be target date for the show's national debut. suspending the rule for last Wednesday's allowed to participate in such proceed- At least on paper, The World of Medi- (March 13) made -for -TV movie, "The ings, with the burden of proof placed on cine is being marketed by Four Star on Execution of Private Slovik." the prosecutors. the premise that the local station will use But the exception was "strictly a one - The possible relevance of the court's the 10- to 12- minute program as a center- shot," he emphasized. "We invited a lot decision to children was indicated by one piece, to be supplemented by enough of movie critics like Judith Crist and member of the three -judge panel, Judge additional material produced by the sta- Pauline Kael to a theatrical screening as Harold Leventhal, who said: "No one tion itself to fill out a half-hour time slot. part of the advance hoopla for Slovik' could help but be alarmed" if children to Mr. noted "We're supplying outline suggestions and we didn't want to put any deadline were involved. Asher that the says Joe stations that buy the series," restrictions on them," he said. The result commission, in its notice of apparent lia- operations at Four Star bility, the decision was not based on Doyle, director of was a flurry favorable said we sug- of notices-akin, in charge of the show. "Basically, some noted, to the publicity bonanza ac- the programing's effect on children but gest that the station bring on local physi- that the presence of children in the audi- to CBS - cians and health people to expand a bit on corded by movie and TV critics ence strengthened the correctness of its Autobiography of Miss Jane covered in the film." But he TV's "The decision (BROADCASTING, April 16, 1973). the topic weeks adds that if a station doesn't want to go Pittman" some before. to that kind of trouble, it can fill up the Mr. Rukeyser, however, remains es 30 minutes by squeezing together two sentially a nonbeliever. "There's no evi- Program Briefs World of Medicine episodes and con- dence," he said, "that pre -reviews of a Double action. Independent Television necting them with a brief narrative bridge. show, no matter how favorable, increase Corp., New York, has combined two of of 13 the audience for that show. As a matter The production cost the programs its action series, The Protectors and The in World of Medicine series averages of fact, our specials have consistently the Adventurer, into a one -hour series and is to 10- to 12- minute epi- outrated CBS's specials over this period out $16,000 per marketing it to TV stations in the fall sode, according to Andy Anderson, a of time, so you might say the evidence Canawest Film Produc- is the other way." under title Double Action Theatre. Brut vice president of Productions, which holds rights to The tions Ltd., Vancouver, B.C., the com- Mr. Rukeyser gets particularly teed the shows together. Mr. off, he says, at the critics -"especially a Protectors until fall, reported last week pany putting that series will be offered on -term up a national minority of TV editors in Chicago" short Doyle says he'd like to sign - basis to top 80 Brut and let the show out on who "get an inflated sense of their own stations markets. sponsor then has chosen FDR Associates, New York. but, failing that, he'll sell it importance when they're allowed to write barter, to series in with date of about a show before the viewer sees it. distribute those markets on market -by- market, a target either cash, barter or cash and fall 1974. TV editors think they have a divine right barter basis. ITC held rights in other markets Post -Newsweek's Ray Hubbard says to pre- review. But NBC is not in the business of catering to the whims of TV during past two years and in fall all rights he's in no rush to put RX: Keeping Well to The Protectors revert to it. with John Tyson, M.D. into syndication. editors." "We've got nine half -hours on tape so Adventure, mystery, love. National Tele- far but I don't want to put it on our film Associates,Los Angeles, announces other stations until we've worked out the ACLU, citizens group new first -run color TV series of 26 half bugs and given the show plenty of time hours under title, Theatre Macabre, to develop," he says. But despite his spearhead attack featuring mostly works of 19th century caution about the show's possibilities on WGLD -FM fine writers. Host is film star Christopher nationwide, he doesn't hesitate to say Lee. that, in Washington, "all the comments Claim made in appeals court that FCC Likes it like it is. Westinghouse Broad- I've been getting, and all the mail about misapplied obscenity statute casting Co., which favors existing form the program have been terrifically en- of prime -time access rule, has filed pe- couraging. And we're getting ratings of Test case of the FCC's authority to en- tition in U.S. Court of Appeals for the anywhere from 6 to 8 despite stiff game - force an antiobscenity statute on broad- Second Circuit in New York for review show competition in the Monday 7:30 casters, long sought by departed Chair- of FCC's Feb. 6 order relaxing rule's time period." man Dean Burch, has been argued in the restrictions, effective September 1974. The show uses both celebrities (Pearl U.S. Court of Appeals in Washington, Commission three weeks aoo unanimously Bailey on cardiac arrest, Art Buchwald on although in an unusual context. rejected requests for one -year stay of obesity, Rosey Grier on the common Sonderling Broadcasting Corp., whose modified rule (BROADCASTING, March 4). WGLD -FM Oak Park, Ill., was fined $2,000 cold, Gloria Steinern on vaginal disorders) Academic interest. Corporation for Pub- and experts (JackPardee on lacerations, last year for airing allegedly obscene ma- terial on a topless -radio program was not lic Broadcasting has launched new pro- Dr. Mary Calderone on geriatric sexu- gram to explore ways that public broad- ality), but avoids the open -phone set-up the commission, conducted on obscenity played by the Illinois Citizens Committee casting can improve its educational pro- because, as Mr. Hubbard puts it, "I graming. CPB has established education don't think that that kind of show can for Broadcasting and the Illinois Division of the American Civil Liberties Union office to help coordinate study to be syndicate well-it's too frustrating to a undertaken by task force organized by viewer, watching a tape of other people's which contend the commission has en- gaged in illegal and unconstitutional ef- CPB's Advisory Council of National Or- phone calls, knowing that he can't put his ganizations (ACNO). Four newly ap- own two cents in." forts to censor sex-related material off air. The groups cited not only the forfeiture pointed ACNO committees will assess and the notice of apparent liability that current situation and make recommenda- preceded it but the nonpublic inquiry that tions to CPB board for establishment and One swallow does not the commission conducted on obscenity funding of specific broadcast activities. a summer make, nor on air and Mr. Burch's speech to the More Emmy time. Emmy awards for National Association of Broadcasters con- TV news and documentary programs will one pre- review a change vention in Washington last year attacking be telecast Sept. 4 on ABC (10 -11:30 in policy for NBC -TV topless -radio programing (BROADCASTING, p.m., NYT) from Hilton hotel, New April 2, 1973). York. This will be second special Emmy NBC's vice president for corporate infor- Thomas Asher, counsel for the Illinois ceremony for news and documentary, mation, who has manned an increasingly groups, contended the commission mis- first was last year. Entertainment Emmy lonely barricade against the pre- reviewing applied the obscenity statute in picking program takes place May 28, telecast by of TV network programs since CBS pio- out "snippets" of the language rather NBC; network will also cover daytime neered the practice in 1969, acknowl- than considering the over -all program. He Emmy awards earlier on same day.

Broadcasting Mar 18 1974 82 Equipment & Engineering For Mozart ...Mendelssohn ...and Moyer* FCC proposal allots three UHF channels for land- mobile services Dallas -Fort Worth, Houston and Miami are recipients in sharing plan

Land -mobile radio congestion in three cities has prompted the FCC to propose that those areas be included in the com- mission's UHF land -mobile sharing plan. The commission last week announced it is proposing to add a single channel for land- mobile use in Dallas -Fort Sintronic cgs Worth, Houston and Miami. Land -mobile radio services would be able to use ch. 14 is the classic choice (470 -476 mhz) in Miami; ch. 17 (488- 494 mhz) in Houston, and ch. 16 (482- 488 mhz) in Dallas -Fort Worth. In May 1970 the commission adopted a plan for shared use of channels 14 -20 D. Chief Engineer, by land- mobile services within 50 miles *Thomas Moyer, of the center of the 10 largest urban 95.N9ooiinn7 FlVI areas of the country. Tt said the plan with new Sintronic transmitter.

WFLN, Philadelphia, is an FM station specializing in classical programming which is duplicated on AM. When the time came to

buy a new 1 Kw AM transmitter, Thomas D. Moyer chose Sintronic. "After a lot of that comparison," says Mr. Moyer, "I found Sintronic SINTRONIC AM -1K -A delivered the exceptional fidelity our listeners expect 1000 WATT AM BROADCAST TRANSMITTER from WFLN at the price we wanted to pay. Service, use of standard parts, reliability and conservative F.C.C. type accepted construction checked out, too. Now that our new Color coded wiring Sintronic AM -1 K-A is operational, I know we made the Vacuum capacitor tuning right choice." Silver plated RF coils Sintronic may be a new name to you but we've Solid state power supply been building high quality transmitters for over 10 High level modulation years. Made in the U.S.A., they're installed in 27 coun- Remote control option tries throughout the world where they are performing Built -in dummy load optimally under severest environmental conditions. Power cutback available Picture this. A new Sony U -Matic for 500 or 250 Watts color video- cassette recorder /player Write Dept. B for lull information on New "Long Life" power approximately the size of a portable Sintronic broadcast transmitters. amplifier tubes typewriter and weighing less than 31 pounds is slated for demonstration tomorrow (March 19) at a meeting SRr1rcs runic CORPORATION of the Association for Educational Main Office and Plant: 705 Haverford Ave., Bryn Mawr, Pa. 19010 (215) 525 -3700 Communications and Technology at Administrative 8 Export Offices: One World Trade Center, Suite 2365, N.Y., N.Y. 10048 (212) 432 -1400 Atlantic City. Sony Corp. of America, See the new Sintronic AM and FM transmitters at Booth No. 613 at the NAB Show. which will present the demonstration, said the new unit operates on re- chargeable batteries, AC or DC, and is the world's first such portable unit. Three new associated color R. C. CRISLER & CO., INC. cameras will also be shown. They BUSINESS BROKERS FOR C.A.T.V., TV & RADIO PROPERTIES were said to provide resolution "com- LICENSED SECURITIES DEALERS parable to broadcast quality," but UNDERWRITING FINANCING Sony spokesmen explained that this - referred to pictures displayed direct- ly through the recorder /player unit, CINCINNATI - not to broadcast signals. They said Richard C. Crisler, Ted Hepburn, Alex Howard Sony had no plan to market the 36 East Fourth Street, 45202, phone (5131 381.7775 cameras for broadcast use. The video -cassette unit is expected to be TUCSON - priced at about $3,000 and the Edwin G. Richter Jr., Frank Kalil cameras at $3,500 to $5,000 when the P08 4008. 85717, phone (602) 795.1050 equipment becomes available in the U.S. at the end of this year. It was Convention Headquarters -Rice Hotel developed by Sony Corp., Tokyo.

Broadcasting Mar 18 1974 83 would be supervised closely for five years sion for its efforts in fostering UHF sets under Motorola's Quasar brand and any changes would be made within broadcasting. But he also suggested the through the same distributors and dealers that time. commission consider a recent Rand Corp. Motorola has used. Matsushita, which In the four years since that pilot project study that concluded the most feasible makes Panasonic TV sets and other home was initiated, the commission said, there approach -if there is one-of develop- electronic products, will continue to use have been no complaints of interference ing a fourth network lies in UHF devel- its own distribution systems. to UHF reception from land -mobile op- opment (BROADCASTING, Jan. 7). In light The purchase includes Motorola plants erations in the 470 -512 mhz band (ch. of that conclusion, Mr. Boland said, the at Franklin Park, Pontiac, and Quincy, 14 -20) and there are no indications the FCC should determine if it is wise to shift all Illinois, and assumption of the lease sharing plan has adversely affected UHF spectrum space to land mobile users. on another plant at Markham, Ont. television. Motorola said it will retain its plant in The results of that experiment and the Taiwan, which accounts for most of its continued growth of land- mobile in the Motorola to give up black- and -white TV set production, and Houston, Miami and Dallas -Forth Worth will gradually convert it to other product areas make the proposal appropriate, the on television receivers lines. commission said. It added thpt the land - Matsushita plans to buy four plants, mobile radio services could Se given ac- set up subsidiary in U.S. cess to the frequencies immediately while providing full protection to TV stations Motorola Inc., Chicago, announced last Technical Briefs and without modifying any TV authori- week it will sell its television set busi- zation. Replacement UHF channels for ness to Matsushita Electrical Industrial Price boost. International Video Corp. those to be withdrawn are available, it Co., Japan. According to Motorola, the Sunnyvale, Calif., announces price in- said. business accounted for about 17% of its creases of from 5% to 12% on its line The commission set April 22 as the 1973 consolidated sales of $1.4 billion. of video -tape recorders and TV cameras, deadline for comments on its proposal. That amounts to about $243 million. effective March 25. Not affected by the Reply comments are due May 6. Under the agreement, subject to ap- price boosts is company's IVC -9000 The subject also cropped up last week proval by the boards of the two com- broadcast videotape recorder, priced at in the Capitol Hill testimony of FCC panies and other conditions, including $70,000- $90,000 on which deliveries have Chairman Richard Wiley. Appearing be- approval of the Japanese govemplent, begun. fore a House Appropriations Subcom- Matsushita will form a new U.S. sub- Orders from Iran. Ampex Corp., Red- mittee on the commission's fiscal 1975 sidiary to make the purchase. Closing of wood City, Calif., announced two con- budget request (see also page 38), Mr. the transaction is anticipated in late April, tracts valued at $1.45 million from Na- Wiley outlined the latest proposal and the companies said. tional Iranian Radio and Television Or- said that no further additions to the Motorola said it proposed the sale to ganization to be used in televising Seventh UHF land -mobile sharing plan are antici- Matsushita because the TV set business Asian Games Sept. 1 -15 in Teheran, pated. "has not achieved appropriate profit ob- Iran. Contracts include purchase of two Subcommittee Chairman Edward Bo- jectives in recent years." Ampex VR -1200S compact high band land (D- Mass.) commended the commis- The new company will market its TV color /monochrome video -tane recorders; e IHKAHOIHR ANEW kJIE3ITFiL Remote Control Concept

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Broadcasting Mar 181974 84 two VR -1200C monochrome and one show. NQRC, arm of Electronic Indus- satellite earth station. Stations will be color video tape recorder /reproducer, tries Association, is studying various picking up signals -not for broadcast - plus equiping mobile recording unit on forms of discrete quadracasting and will from Canadian Broadcasting 'Corp., Mercedes chassis. Second contract calls eventually issue recommendations to com- which utilizes Canada's Anik I communi- for lease of 10 VR- 1200C's, plus one mission. cations satellite for domestic transmis- ACR 25 automatic video -tape cassette Equalizer. Model 3000 is latest in series sion of its program material. Experiment recorder /reproducer, and three HS -100 of equalizers for individual microphone is extension of tests conducted in Wash- color slow- motion replay recorder /repro- channel use from Modular Devices Inc. ington with Teleprompter unit by Public ducers. It features three independent overlapping Broadcasting Service two months ago. EEE honors. Institute of Electrical and frequency ranges (50 hz to 500 hz, 300 Current series of tests is expected to last Electronics Engineers Inc., New York, at hz to 3 khz and 1.5 khz to 15 khz) and into May. PBS is leasing Teleprompter its annual convention in New York March voltage -controlled equalization in -out station with assistance from Corporation 27 will award Edison Medal to Dr. Jan switch and LED indicator for use with for Public Broadcasting. A. Rajchman, staff vice president, infor- automated programers. Cost is $325. Transmission tester. Edison Electronics, mation sciences, RCA Laboratories, 1385 Lakeland Avenue, Airport Interna- division of McGraw -Edison Co. has in- Princeton, N.J.; Founders Medal to Law- tional Plaza, Bohemia, N.Y. 11716. troduced model 12C solid -state trans- rence A. Hyland, vice president and gen- Stand by, please. Fidelipac, division of mission test set for measuring gain or eral manager, Hughes Aircraft Co., El Telepro Industries Inc., has newly de- loss, line noise and distortion in audio Segundo, Calif.; Lamme Medal to Dr. signed studio on -air light. Unit features frequency systems. It uses variable fre- B. Seymour Cohn, president, S. B. Cohn unbreakable front panel, measures 5 quency oscillator covering 5 hz to 55 Associates, Tarzana, Calif., and Educa- inches high, 10 inches long and 21/2 khz in four ranges. Grenier Field Munici- tion Medal to Dr. John G. Truxal, dean inches deep. Price: $28.95. 3 Olney Ave- pal Airport, Manchester, N.H. 03103. of engineering, State University of New nue, Cherry Hill, N.J. 08034. York at Stony Brook. New quadraphonic. RCA will intro- Commemoration. Electronic Industries Association, which is celebrating its Five to be SBE fellows duce its newly developed discrete four - channel FM broadcasting system at this golden anniversary this year, has pub- The Society of Broadcast Engineers was week's National Association of Broad- lished book outlining history of organiza- to honor five members with the grade of casters convention in Houston. System tion, formed in Chicago in 1924 as fellow at the organization's annual meet- includes RCA's existing BTS-1B stereo Radio Manufacturers Association. "EIA ing in Houston yesterday (March 17). generator modified to quadraphonic ca- -The First Fifty Years" costs $7.50 and They are: Martin R. Williams, consulting pabiilty, turntable, tape machine, audio is available from EIA, 2001 Eye Street, engineer, and Harold E. Ennes, author, console and receiver. System which re- Washington 20006. both of Indianapolis; Joseph A. Risse, quires FCC authorization to be put into Looking at sky. Eighteen public tele- International Correspondence Schools, use by industry, will be submitted for vision stations around country will be Scranton, Pa.; Leo Reetz, engineer, ABC, consideration to National Quadraphonic taking turns testing reception capabiilty New York, and Orville J. Sather, director Radio Committee subsequent to NAB of Teleprompter's portable receive -only of engineering, won(AM) New York. S&H Means Green Stamps But The Sperry and Hutchinson Company Means: Carpeting, Furniture, Insurance, Banking, Incentive Programs, Department Stores - and S &H Green Stamps

In 1896,Thomas A. Sperry and Shelly B. Hutchinson also means business and consumer services. Bayly, started the S &H Green Stamp service. People liked the Martin &Fay is one of the biggest commercial insurance "extras" stamps brought.They still do. Seven out of ten brokers. They insure things like the Long Beach, Cal. families save them. And S &H Green Stamps are still "Queen Mary:' major motion pictures, and some of the the biggest part of our business. nation's best properties. And there's The State National But The Sperry and Hutchinson Company today is Bank of Connecticut. They hold the country's second other things, too. Quality companies such as Bigelow- oldest bank charter. Sanford, of "title-on- the -door" carpet fame. And Gun - And there's Hens & Kelly, a Buffalo, N.Y. department locke, "the chair people:' Your publisher probably sits storechain.Dotheygive S &H Green Stamps? Of course in one -or should. And furniture manufacturers like they do. Daystrom, "the dining room people; Lea, "the bedroom In 1972, it all came to sales of $607 million. Still, people:' and American Drew. You've probably seen $363 million came from the trading stamp side of the American Drew suites. business. Then, too, The Sperry and Hutchinson Company S &H. The Green Stamp people. And a lot more.

STAMP and PROMOTIONAL SERVICES: S &H Green Stamps S &H, Ltd. Incentive Operations (Merchandise Programs, S &H Travel Awards) Marketing Promotions INTERIOR FURNISHINGS: American Drew Bigelow- Sanford Buck Creek Industries Daystrom Furniture The Gunlocke Company Interlock Lea Industries Paragon Design Homecrest Industries Pontiac Furniture Industries BUSINESS SERVICES: Bayly, Martin & Fay The State National Bank of Connecticut Magna Laboratories Hens & Kelly The Sperry and Hutchinson Company 330 Madison Avenue, New York, N.Y. 10017

Broadcasting Mar 18 1974 85 wards forecast growing pressures on the Bronricar,l ,journalism . media. Press freedoms will be increas- ingly subject to restriction from the ju- diciary, not the legislative side of gov- well he at the Full freedom urged ernment, he said. He predicted a "grow- for broadcasters ing battle" and said that "lines are go- ing to be more clearly drawn in the Cronkite and Louisiana governor future." NAB call for equal rights for all media The governor's remarks were made in talks at Texas schools during TTU's mass communications week Convention when he was awarded the Thomas Jeff- Two Texas universities provided forums erson Award for his efforts in preserv- for calls for renewed efforts to insure ing First Amendment guarantees of the The that the First Amendment freedoms is people's right to know. applied to broadcast journalists. "We in broadcasting are not free," HOUSTON HOUSE CBS News anchorman Walter Cronkite told an audience at the University of Landon, Goodman, Kelley Texas at Austin. Because broadcast op- top APBA's agenda HOTEL erations are licensed by government, "the ax lies there, temptingly, for the use of National convention to be held Suite 1504 an enraged administration." Up to now May 30 -June 1 in Kansas City, Mo. that power has not been used, he said, Drop in and see us but "threats have come in recent days." A onetime presidential candidate, since to discuss the buying And, he warned, the country stands on turned broadcaster, will tell the fourth the brink a and selling of of "communications crisis" national convention of the Associated that threatens to undermine democracy's Press Broadcasters Association about the Broadcast Properties. foundation, the freedom of the press. media coverage in the 1936 election when 20 years of experience Journalists, he said, must "fight tena- he lost in a landslide to Franklin D. ciously through Congress and the courts Roosevelt. RICHARD A. for the guarantees that will free us for- Turning back the clock nearly 38 years ever from present restraints. Our job at the May 30 -June 1 convention at the INC. is to keep our society honest by expos- Alameda Plaza hotel in Kansas City, Mo., SHAHEEN, ing dishonesty. Only if the press does will be former Kansas Governor Alf M. Media Brokers that job well can we maintain the credi- Landon, whose current business holdings Tribune Tower, Suite 2219 bility in one another and our system of include WREN(AM) Topeka, KSCB(AM) 435 N. Michigan Avenue government without which our system Liberal and KEDD(AM) Dodge City, all Chicago, Illinois 60611 cannot endure," he concluded. Kansas. 312 467.0040 Mr. Cronkite was presented the Uni- Earlier APBA had announced that versity of Texas's first DeWitt Carter Julian Goodman, chairman and chief ex- Reddick Award March 9 in recognition ecutive of NBC, will be keynote speaker PUBLIC NOTICE of outstanding achievement in communi- for the convention. cation. FBI Director Clarence Kelley also is PLEASE TAKE NOTICE, that pursuant slated to speak. to a Resolution of the Town Board of Louisiana Governor Edwin Edwards the Town of Fayette, Seneca County, New used the podium at Texas Tech Univer- The convention opens Thursday eve- York, adopted on the 14th day of Febru- ning with a reception for state APBA ary, 1974, the Town Board of the Town of sity, Lubbock, to urge broadcast and Fayette, Seneca County, New York, hereby print journalists to work together to as- presidents hosted by the organizations' solicits and invites all interested persons board. Business sessions will follow Fri- to apply for a franchise to provide cable sure that press freedoms are extended television service to the residents of the equally to both media. One set of rules day and Saturday morning with the con- Town of Fayette, New York. should govern the dissemination of news, vention closing with a Saturday luncheon. (a) The area for which a franchise is Meetings of the Kansas and Missouri proposed to be awarded is the Town of he said, rules that apply equally to print Fayette, Seneca County, New York. and broadcast media, he said. state APBA groups will coincide with the (b) The type of system desired is as And, like Mr. Cronkite, Governor Ed- national meeting of the Associated Press follows: A twelve (12) channel system Broadcasters Association. providing viewers with the following chan- nels: Channel 5 WNEW New York Inde- pendent; Channel 3 WSYR Syracuse NBC; Channel 9 WOR New. York Independent; Channel 5 WHEN Syracuse CBS; Channel Naked truth. What started as a 8 WROC Rochester ABC; Channel 9 WNYS phenomenon on college campuses is `Time', `Newsweek' Syracuse ABC; Channel 10 WHEC Roches- now making mark ter CBS; Channel 13 WOKR Rochester its in the non- feel Reasoner barbs ABC; Channel 11 WPIX New York Inde - academic world -if an incident at pendent; Channel 24 WCNY Syracuse (educational); and, two (2) channels avail- WQAD -TV Moline, Ill., is any indica- Watergate coverage in news able either for FM, Financial Report, tion. The phenomenon? Streaking, of magazines assailed in ABC Sports Review and /or background music 24 hours per day and /or local access course. Its latest target? That sta- newsman's editorial programming. tion's 10 p.m. weather forecast. The (c) Applications for the franchise shall motive? A try for television exposure, ABC Evening News anchorman Harry be submitted, in writing, to the Town Clerk of the Town of Fayette, New York, as a scantily clad male (he was Reasoner criticized the Watergate report- on or before the 9th day of May. 1974. wearing a ski mask) dashed between ing of Time and Newsweek magazines All applications shall be notarized and shall contain, with respect to technical forecaster Bob Stewart and the during his March 12 Evening News tele- ability, financial condition and character camera during a live outdoor tele- vision commentary. After describing of applicant, at least all items specified in the rules of the Commission on Cable cast. Though one viewer reported Richard Nixon as "an injurious influence Television of the State of New York, spotting "a flash of bare skin," on American politics" and lauding "the Part E. Franchising Procedure, Paragraph Arthur Swift, WQAD -TV general man- E. 3. Applications when received will be exposure of his philosophies and meth- available for public inspection during ager claimed the view wasn't that ods of operation," Mr. Reasoner blasted normal business hours at the Office of The camera the Town Clerk, Fayette, New York. spectacular. caught only coverage by the two national weekly mag- (d) All persons interested in additional a head shot, he said. Since the inci- azines of the whole Watergate story as information concerning the proposed dent, WQAD -TV has tightened its "unprofessional." award may contact Thelma I. Sisson, Town Clerk, R.O. 2, Box 43, Seneca Falls, streaking security -the weather set is "Week after week their lead stories on New York 13148, Telephone 1. 315.549 -8775. now roped off and patrolled by the the subject have been more in the style local police. of pejorative pamphleteering than objec-

Broadcasting Mar 18 1974 86 tive journalism," Mr. Reasoner declared, cording to the specific subjects requested "and since they are highly visible and CBS, Vanderbilt duel by a renter of tapes, he said. normally highly respected organs of our CBS's charge that the university exer- craft, they embarrass and discredit us all." over legal niceties cises control over tape distribution while The national wire services Wednesday of news archives barring the network from such control (March 13) picked up from the ABC was also challenged. Mr. Heard reprinted anchorman's editorial, which was ex- University's Heard says in exchange the archive loan agreement, which stipu- pressly labelled as his own opinion. Mr. of letters with CBS's Taylor that lates no copying, rebroadcasting or public Reasoner affirmed the right of editors and nothing is sold; network chief replies display of rented tape material. columnists to print their opinions in edi- that school Is avoiding real issue: that video taping violates copyright Rejecting CBS's repeated offer of torials and columns but insisted, "the "royalty -free license" to the university for sordid story of Watergate writes its own CBS President Arthur Taylor has had the on- campus tape use only, Mr. Heard in- editorial for most citizens without the be latest word in the verbal volley with sisted records must "readily accessible patronizing help of journalists who would to public." Vanderbilt undertook in 1968 deeply -and rightly- resent any similar Alexander Heard, chancellor of Vander- bilt University, Nashville, over CBS's duplication of CBS, NBC and ABC eve- attempt to spoon -feed them their conclu- ning newscasts in the absence of any sions." lawsuit against the university for alleged infringement of the network's copyright other repository. Later Senator Howard An article in the March 11 issue of by the school's distribution of tapes of Baker (R- Tenn.) introduced legislation Newsweek was cited as "typical," by Mr. to a CBS Evening News (BROADCASTING, Jan. establish permanent network news Reasoner, whose own quick check of 7). archive to be located in the Library of that week's Newsweek coverage of Mr. Congress. Nixon and the indictments Responding to a March 5 letter from Watergate Mr. Heard, Mr. Taylor said Vanderbilt Mr. Heard called the conflict a "dis- yielded "more than 30 instances of agreement over important principles of phrases that any editor should automati- "continues to refuse to acknowledge the central point at issue: that Vanderbilt public policy . that can be resolved cally strike out." The example was a best through the judicial process." The story which that seven former Television News Archives' unauthorized read the video taping, editing and distributing of suit filed Dec. 21 in Nashville, is not officials in con- administration indicted the CBS Evening News constitute an yet docketed. nection with alleged Watergate cover - ... the infringement of CBS property rights." As for Mr. Taylor's claim that the up "'were hauled before Sirica like com- Mr. Heard's letter, also released by archive is funded by the Ford Founda- mon criminals for a formal reading of CBS, was in response to Mr. Taylor's tion, Mr. Heard, who is also the founda- the charges.' " That, according to Mr. ' Feb. 22 letter explaining the reasons for tion's chairman, notes Ford's grant was Reasoner, "is the kind of writing Time the suit. It challenges CBS's allegations not received until 1973, five years after used to reserve for who had criti- people of "editing," "selling" and mistakes in the archive began. Of $500,000 operating cized style which Chiang Kai Shek, a editing tapes by the archive. "No ma- expenses for that five -year period, the Newsweek people despised. Times change terial is sold," Mr. Heard wrote, "nor is Ford Foundation contributed only $100,- but the principles of journalism should there any 'editing' as J understand the 000, which was exceeded by "other don- not." term." The archive excerpts material ac- ors," Mr. Heard said. "We are going through a substantial national tragedy," he concluded, "and journalists have been among the few heroes of the epoch. Let's not tarnish our pride in that."

New anchor at WNBC -TV NBC News has hired a second anchorman -and is considering hiring a third -for its two -hour New York local newscast beginning April 29 on WNBC -TV (BROAD- CASTING, March 11). Charles Scarbor- ough was lured from his anchor position at Boston's WNAC -TV to join WNBC-TV'S 6 -7 p.m. and 11 -11:30 p.m. mainstay, Jim Hartz. Mr. Scarborough will anchor the upcoming newscast's first hour (5-6 p.m.) and Mr. Hartz its second hour (6 -7 p.m.). Rumors that Betty Furness, already slated to head a nine-person WNBC-TV consumer affairs unit, might also get the third anchor slot were denied by a WNBC- Tv news source. "We are considering hir- ing a third anchor," the WNBC -TV spokes- The FM Volumax by CBS Laboratories is the very best way to insure man said. Ms. Furness will head WNBC- bright, crisp sounds! Allowing maximum signal strength, it prevents Tv's "Action 4" consumer report. overmodulation without distortion, and has gentle control action. Mr. Scarborough had been a reporter Unconditionally guaranteed to outperform all other related devices, -Tv for wtox Biloxi, Miss., and an an- the FM Volumax is the ultimate in automatic peak control. Available chorman and assistant news director at in monaural or stereo. From CBS Laboratories, of course. CBS affiliate WAGA -TV Atlanta, before joining WNAC-TV. The two -hour newscast, the first on the East Coast, will open its new studio facili- ties March 25. Since the newscast ex- pansion cuts out the 4:30 -6 p.m. WNBC- CBS LABORATORIES Tv afternoon movie, the station will re- A Division of Columbia Broadcasting System, Inc. run the syndicated Room 222 from 4:30 227 High Ridge Road, Stamford, Connecticut 06905 to 5 p.m.

Broadcasting Mar 18 1974 87 Cablecasting Money Available Wiley lays down Money for your CATV construction, expansion or working his laws capital needs can be as near as your telephone. for pay cable BCA was founded principally to supply money to the New FCC chairman outlines CATV industry. his criteria for admitting a new boy on the block: It has rates even BCA money available at competitive during must offer something new this current period of "tight" money. and it ultimately must benefit the public interest Let us help you: Arrange long -term debt financing Less than a week into his new role as Secure short -term funds chairman of the FCC, Richard E. Wiley Plan your financial strategy for the future was giving voice to some of the principles that will guide him as policy maker and Simply give BCA a call and review your plans with us. We dominant force on the commission. Some loan of the views -expressed in Senate and are organized to give prompt service on your proposals. House Appropriations Subcommittee hear- For more information call Jim Ackerman at 317/923 -2353 or ings- reflect a concern for tight admin- istration and wariness about intruding Harold Ewen at 312/786 -6093. into program content (BROADCASTING, March 11, also see page 38). See you in our suite at the Conrad Hilton But of perhaps longer range significance was the statement -expressed in a speech last Tuesday -on the introduction of competition into what have been mo- Becker Communication/ A //ociate/ nopoly or oligopoly services: He is not C an either /or man, There is something to 1800 North Meridian Street, Suite 410, Indianapolis 46202 317/923 -2353 be said for protecting the valued services of an established industry (like televi- Chicago: 312/786 -6093 New York: 212/747 -4440 Los Angeles: 213/553 -6231 sion), he said, and a need on the part of the hopeful entrant (like pay cable) to prove it has something really new to offer. Chairman Wiley, who was delivering his first speech as chairman, was speak- ing as replacement for his suddenly de- parted predecessor, Dean Burch, at a luncheon meeting in Washington of the Electronic Industries Association. And although he cast his views in terms of the telephone industry, he made it clear that parallels could be drawn to other areas the commission regulates, including tele- vision and pay cable. Chairman Wiley's point of departure is that the commission is misunderstood on the issue of competition in areas previously dominated by one industry. Critics who say the commission is pro- tectionist are wrong, he said. But, he added, so are those who say the com- mission regards competition and the pub- lic interest as always "identical and syn- onymous." For instance, he said, the telephone industry has served the country well, and if it were prevented from doing its job effectively and economically, "the Ameri-

i L can public would be the ultimate loser." But if a disability will not inevitably flow from the introduction of competition, he A NEW VECTORSCOPE JOINS THE FAMILY... added, he would subscribe "to a basic philosophical commitment to the concept The new 1420 is a 1 /2- rackwidth with precision TEKTRONIX Color vectorscope well suited for camera Picture Monitors. of competition." After all, he said, "corn- control units, video tape recorders and petition is a basic cornerstone of our For the similar installations. For simple vector applications requiring free -enterprise and be fos- widest range of display society should displays and moderate resolution tered wherever feasible." measurements, versatility and measurement the 1420 is an And where there is no "demonstrated economical, yet accurate unit in the resolution, the Tektronix tradition of excellence. 520A remains the harm" to the basic system, he said, standard of the "there is nothing inappropriate whatso- Simple, but accurate vectorscope industry. TEKTRONIX ever for certain segments of the public to displays are also available as an option have the option of paying more in order to get more -that is, to receive a particu-

Broadcasting Mar 18 1974 88 lar type of service not available (or not ified, from several manufacturers. And less gifted in technical expertise than precisely or conveniently available) from a particularly enterprising pirate can, in their urban counterparts. "I think it can the existing system." the case of some pay systems, save him- and will be a problem if you move into Chairman Wiley noted that the com- self even that expense by building his own larger communities," Mr. Harrison said. mission has opened the door to competi- converter -a process requiring little more "We'll probably have to develop far tion in the telephone industry in the belief than a boxful of raw materials and some greater security in the future." that no significant harm would befall the rudimentary engineering know -how. John Calvetti, vice president of Optical telephone companies. But if the public No one is more cognizant of the piracy Systems Corp., is equally sure that his is to reap the benefits of competition, he problem than Dore Schary, head of firm has managed to avoid the piracy said, three caveats must be considered: Theatrevision Inc., the New York pay problem to a great extent. He noted - Specialized entrants must offer "some- cable venture. Mr. Schary's pilot pay as did other pay operators -that there thing new and different." They may not cable project, on a system operated by has been no evidence of anyone attempt- be able to provide only novel services, Storer Cable in Sarasota, Fla., closed ing to market devices on the implicit particularly in the first years of opera- down last month, largely due to the premise that they could be used for illegal tion, but it is not enough merely to dupli- piracy problems the firm experienced piracy. "It would seem to me," Mr. cate the service already being provided. with the converters it had ordered from Calvetti said, "that for somebody to To permit such duplication and eventual a Northeast firm ( "Closed Circuit," pirate systems on a large scale, he would "siphoning" of business would be simply March 11). "There was a lot of it going have to be a pretty smart engineer." But, to engate in market allocation, something on in our particular case," Mr. Schary he acknowledged, "I don't think that any- which is neither the antitrust policy of this said. "That's why I stopped the Sarasota body has pioneered a system that is country nor "as long as I can help it, the thing. I couldn't permit people to get it absolutely foolproof." communications policy of this country." for nothing." The closest thing to a foolproof pay It js "appropriate and consistent to Though other pay operators have not system, operators agree, is one in which permit an opportunity for a competitive experienced problems as severe as Mr. the signal can be effectively scrambled at response by the basic industry.... The Schary's, several acknowledged that the the transmission point and decoded in policy goal of our agency in this area is threat of piracy is real and could worsen. the home. Such a process would necesi- full and fair competition between estab- "I don't have any way to quantify it," tate operations on one or, at most, two lished carriers and new entrants serving said Spencer Harrison, executive vice constant channels. While hardware capa- specialized markets." president of Warner Cable, and presently ble of doing this is currently available, If competition is to be real, "the presiding over the operations of Warner's most pay operators do not believe that inexorable force of the market place" Star Channel pay systems. "We don't be- current scrambling technology has pro- must dictate the success of some and the lieve it's presently a severe problem." gressed far enough. "The next step in avoid failure of others. To "protectionism On Warner's IO pay operations, Mr. the hardware effort," Warner's Mr. Har- in its most classic sense, we must guard Harrison said, "there's some evidence of rison said, "has got to be the develop- . . insure that against the tendency to high school kids fooling around," but ment of an effective scrambler. It is our industries and companies created by our more. However, he added, Warner's the scrambler we're looking continue to little opinion that own administrative actions pay are presently located in rural for been developed yet." Mr. they have some- systems hasn't thrive whether or not communities, where subscribers may be Schary agreed. "There's no doubt about thing to offer the American people that the American people actually want." In case any EIA members in his audi- ence did not get the full import of his words, beyond their application to the EFRATOM'S telephone industry, Chairman Wiley said that the commission "in the months ahead" will again try "to resolve the RUBIDIUM FREQUENCY STANDARD vexing regulatory dilemmas inherent in the development of pay cable vis -a -vis so- called free, over -the -air, television..." A new generation in time and frequency systems. Growing piracy problem Low cost confronts pay cable Stability: 2 x 10-" /month Size: 4x4x41/a inches Resourceful free -loaders blamed for Florida failure; need seen Warm up time: <10 minutes for improved scrambling devices 3 year warranty As pay cable operators continue re- fining their procedures, they will have to place particular emphasis on develop- For complete specifications and prices, ing hardware that will be free of bugs write or call today. Model FRK -literally. Bugging -or "piracy," as the industry an calls it -is increasingly troublesome 3303 Harbor Blvd., El, Costa Mesa, CA 92626 problem. It concerns a small-but ap- EFRATOM C A 1. I F O R N I A, INC. parently growing -number of conven- (714) 556.1620, Telex 685635 es -le tional cable subscribers who have figured out how to tap the optional pay cable Name Title service without contracting for it. Most pay operators agree that it's a problem Company deserving considerable concern, since a subscriber need not have the technologi- Address cal expertise of an engineer in order to accomplish the deed. City State Zip Basically, all that is required is a con- verter tuned to the channel on which the service is operating. Such devices In Europe: Efratom Elektronik GMBH, München can be purchased, and subsequently mod-

Broadcasting Mar 18 1974 89 it that there's a demand and interest in latter energizes on March 25, but will in pay TV," he said. "The problem is that any event be in business sometime in the technology hasn't caught up with April. Negotiations are in progress for HEAR the demand." the live transmission of some horse races Mr. Schary, however, hopes he has from New York City. OTB also intends THE solved the problem. Theatrevision, he re- to present a series of sports "featurettes," vealed, is planning to experiment with a some dealing with sports other than new converter system developed at the racing, but most concentrating on that BEST. Santa Ana, Calif., plant of its financial subject. The channel will also present the backer, Chroma Log Corp. "It's a very daily results of races in the area. But clean new system," Mr. Schary said. perhaps the most controversial nature of Theatrevision will begin to find out ex- the intended programing is OTB's plan actly how clean the system is within to run the preliminary odds on those two months, with the initiation of the races -the so- called "morning line" firm's second pay cable experiment at a which graces the sports pages of many XT-4D new system serving Irvine, Calif. While daily newspapers. Mr. Schary professed optimism, he pre- "I think we'll be able to give a morn- ferred not to specify the new system's ing line," said the Schenectady OTB's technical characteristics. "I'm not mak- Bob Stanley. "What we'd be prohibited ing any announcements until I know it from doing is flashing odds throughout works," he said. the day." FCC officials aren't so sure about that statement, noting that broadcast and conventional cable systems venturing to give pre -race odds to their audiences Schenectady makes might be subject to some problems. But a bet with its in the case of municipal cable channels, they observe, the issue is rendered some- DITLO cable channel what academic. "It's a loophole," said one commission Starting next month, via loophole, staffer. "It's just something we never d(E)1111) city will run OTB morning line, considered." The commission, apparent- horseracing results and other sports ly, had not anticipated that cities in hopes of picking up revenues would be using the cable channels allo- cated (in larger markets) to them free When Athena Communications's new of charge. But, the commission spokes- cable system in Schenectady, N.Y., com- man said: "From as far as we can figure mences operations later this month, view- out, there are no rules prohibiting the ers will be treated to more than the government from doing anything it wants standard fare of retransmitted TV signals, to do with its channel." Whether this time, weather and stocks. There will also will remain the case is a question for be a channel devoted to sports in general, debate. "I don't know how long it will horse racing in particular and -at least last," the staffer said of the current regu- implicitly -to the off -track betting that latory situation. has been legally sanctioned in parts of Schenectady OTB Director Davis Et- New York state. What's more, the serv- kin, for one, would prefer to maintain ice will be programed and maintained the status quo. He feels it's justified. by the municipally controlled OTB facil- "We're part of the municipality," he em- ity and will be offered on the channel phasized. "We're no more than an reserved by FCC edict for municipal use. agency, a part of the city of Schenec- Operations of this nature automatically tady." And Mr. Etkin maintains that raise questions concerning the FCC rules there will be nothing questionable about that prohibit broadcasters or cable sys- the planned operation. "We aren't going tems from transmitting any material that to do anything directly to promote gam- could encourage the act of gambling- bling," he stressed. But by virtue of the legal or otherwise. But in the case of the fact that the channel will be run by a SPECIAL Schenectady proposal, nobody, including proponent of gambling -albeit the legal the commission, seems to be particularly variety -the channel will doubtless serve worried about the ramifications of those to increase public awareness of OTB's FEATURE rules. existence, Mr. Etkin acknowledged. That The off -track betting facility's use of prospect does not trouble the OTB direc- PROGRAMS the Schenectady municipal channel is tor. "We've been advertising over radio completely sanctioned by local officials. and television for the past two years," he In fact, according to OTB spokesmen, noted. And the sales pitch included in they are encouraging the development. those efforts, Mr. Etkin claimed, has Come hear them at The rationale behind their interest is no been "a lot more direct than this channel the NAB on Shafer and SMC mystery. Since the city and county of will ever be." automation equipment. Schenectady derive revenues from the Mr. Etkin also emphasized that the public use of OTB, anything that could channel would be under the direct super- Drake -Chenault enhance the use of that facility is looked vision of the city at all times, and that on with favor. And while the solicitation the local government would be able to Suite 2019 of OTB business will not be the primary break into the OTB programing with its Downtown Holiday Inn function of the channel, OTB officials do own programing at any time. In fact, Mr. 801 Calhoun St. not conceal their interest in promoting Etkin noted, Sundays have tentatively the facility in some form over the cable. been reserved for more conventional Houston: (713) 224 -4442 At present, OTB intends to present a municipal programing, provided by the Or in Los Angeles call: variety of sports information on the city via video tape. There is no racing (213) 883 -7400 channel, which could be operational with in New York state on Sundays. As long the rest of the cable system when the as the channel refrains from giving view-

Broadcasting Mar 18 1974 90 ers ongoing daily odds, such as those Sawyer observed. But Cable- Vision, which can be observed throughout the while authorized to serve the entire day on a race track's tote board, OTB county, has expanded from its Key West believes that it will be immune to legal base of operations only once in its nine N difficulties. "If the bookies could see the years of existence -to Marathon, Fla. tote board," Mr. Stanley observed, The rest of the county, Mr. Sawyer said, "they'd have a ball." remains unserved. How is the cable system responding to That the cable firm plans eventually W the development, knowing that what goes to extend its facilities to serve more of on the municipal channel is entirely be- the county's residents is apparently of yond its control? "I love it," said Colby no consequence to the local government Fletcher, manager of Schenectady Cable - at this time. "The fact is," Mr. Sawyer vision, the Athena subsidiary. Mr. said, "that he [Mr. Spottswood] isn't giv- Fletcher noted that OTB is even planning ing the service he was authorized to to use space in the system's production give." Hence, the translator plan, which facility until it can move to a permanent itself has not advanced very far beyond headquarters later in the year. (OTB of- the drawing board stage. ficials estimate that the operation will County officials are planning to apply cost $25,000 to get off the ground, $15,- to the FCC for construction permits to 000 of which has already been put into cover the translator system soon after the the purchase of equipment.) litigation with Cable -Vision is resolved. U "It's another channel, you know," Mr. Fletcher observed. "Everything I can put on that will make the system more Cable Briefs TOTAL attractive, I like." Acquired. Video Data Systems, Haup solid -state pauge, N.Y., has purchased Sterling Tee microwave systems Fla. cable fights with vision Presentations Inc., news distribu for Lion service of Time Inc., for undis county over proposal closed amount. Sterling leases Alpha broadcast STL, TSL, for competing translators neumeric News Service, automated news heterodyne intercity stocks and local- message service, to cable TV relay, mobile van CATV firm operating in Keys systems in North America. is not providing adequate service and portable pick-up Funded. Heller -Oak Cable Finance to isolated area, local officials Corp., and government -run boosters Crystal Lake, Ill., has advanced HIGH feel, $2.5- million line of credit to in long run Mahoning might be better Valley Cablevision Associates, Warren, power output: cable systems and tele- Ohio. Mahoning official said money 8 watts (min) at 2 GHz Traditionally, would vision translators have performed a com- be applied to construction of firm's 225 -mile, 30- channel 4 watts (min) at 7 GHz mon function-the extension of TV system to serve Warren 1/2 watt (min) at 13 GHz reception -without significant interfer- and Niles, both Ohio. ence with each other. All that may be on Sold. Harry's Mountain TV Cable Co., the verge of changing in Monroe county, operator of system serving Crescent City VISIT Fla., where local officials last week won and Del Norte county, both California. with us a court suit permitting the county to im- has been purchased by Stadonick Inc. for plement a system of publicly owned undisclosed amount. Harry Hatley is at Booth 701, translators that could eventually be in seller of system, which currently serves NAB Convention direct competition with the cable system 1.000 of 4,500 potential subscribers, with In Houston, the county franchised nine years ago. 40 miles of plant. Dick English heads 17 to 20 Circuit Judge James Kehoe, in a buying firm. Broker: Daniels and Asso- March March 12 decision, rejected a suit ciates, Denver. brought against the county by John M. Grassroots activity. Dover, N.J.: town- Spottswood, president of Cable- Vision, ship committee awarded franchise to the system franchised in 1965 to service Clear Television Cable Corp., Berkely, all of Monroe county. The cable firm N.J., one of four applicants. Cortiandr, MICROWAVE had contended that the county's plan to N.Y.: Continental Cable received 10 -year ASSOCIATES construct translators to improve televi- extension of its franchise from town sion reception violates the 1965 fran- board. Bloomfield, Mo.: city council South Avenue chise in that it would provide for a awarded franchise to Midwest Video Burlington, MA. 01803 service intended to be performed by Corp. Manteno, Ill.: board of trustees CATV. In rejecting that argument, Judge granted I5 -year franchise to Kraus Elec- Tel. 617- 272 -3000 Kehoe ruled that the original franchise tronic Systems, Joule, Ill. Cahokia, Ill.: TWX 710 -332 -6789 covers the authorization of cable only; Metro East Cable Communications, sub- while translators perform one of the func- sidiary of Communications Properties tions of cable, the two are not the same. Inc., awarded franchise. Garfield, N.J.: The problem arose some time back Franchise request by International Cable when Monroe county officials started TV Co. denied by city council. Kenne- worrying about inferior over -the -air tele- wick. Wash.: Columbia Television said it vision service local residents were re- would raise rates 15 %, to $6.25 per ceiving. Monroe county, which encom- month, to cover $750,000 expense of passes the Florida Keys and part of the rebuilding system. St. Pauls, N.C.: town Everglades, gets most of its conventional council approved request by St. Pauls television from Miami stations. At the Cablevision Inc. for 55 -cent rate increase, extreme, Key West is some 100 miles to $5.50 per month. San Jose, Calif.: city away, and, says county attorney Paul council has authorized Gill Cable TV to Sawyer, "the service is bad at times." raise monthly rates by $1, to new fee of Cable could solve that problem, Mr. $6.95.

Broadcasting Mar 18 1974 91 sible" to upgrade children's programs if Music the new ASCAP plan went into effect, MADISON because composers "would be compelled to turn their efforts elsewhere merely in Will Mr. Greenjeans order to survive economically." Paul have to stop singing? Morofsky, representing 18 ASCAP pub- lishers and writers, said in emphasizing He will or nearly will if group the economic importance of children's of composers are right about programs that he understood it was just proposed ASCAP policy such programs that kept ABC -TV out Corner that would pro -rate payments of the red in 1971. on basis of television dayparts ASCAP's proposed changes are sub- ject to court approval under a consent New York Much of the music now heard on chil- decree governing the society's operations. programs would be severely A great name at a great location. The dsen's TV The case is being heard by Judge Harold Roosevelt, in the heart of the New York downgraded if not deleted as a result of R. Tyler Jr. of the U.S. Southern Dis- corporate community. Offering the changes that the American Society of trict Court in New York, where argu- busy businessman comfortable rooms Composers, Authors and Publishers wants ment was heard Feb. 4. Further argu- ready on your arrival, an efficient staff. to make in its formula for distributing ment is expected within a few weeks. friendly nononsense service from royalties to ASCAP members, according Judge Tyler has been designated to check -in to departure. Fine dining. Plus to a group of songwriters opposing those take over from Judge Sylvester Ryan, convenience to New York's shopping The controversy came to light and entertainment centers. changes. who retired the first of this year, as prin- last week in a transcript of court pro- cipal judge in district court matters in- Next time, make time count. Corner ceedings on the still unresolved issue. volving the ASCAP decree. These inter- New York at the Roosevelt. For reserva- that, under its present tions, see your travel agent or call free. ASCAP claims mittently include negotiations for new distribution formula, members whose licenses and fees for the use of ASCAP FOR RESERVATIONS CALL TOLL -FREE works are played on some programs - music on TV and radio, which inevitably including children's programs- receive seem to wind up in court but have been 800-221-2690 In the continental U.S.A. disproportionately large shares of the settled thus far by compromise, though 800-522-6449 In New York State royalty pie, while members represented often only after years of litigation. 212-683-6620 In New York City on other programs receive dispropor- tionately small shares. The new plan, ac- cording to ASCAP, is designed to make Breaking In the distributions more equitable by set- Roösëvelt ting up different "credits" and allow- in day - MADISON AVENUE AT 45TH STREET ances for music played different NEW YORK. N.Y. 10017 parts. But attorneys for ASCAP mem- (The Heart of New York) bers claim the net effect would be to reduce ASCAP payments for music on children's shows by anywhere from 62% to 90% and that this would "destroy the business" of creating such music and NOTICE force those composers to seek other out- lets. As examples of the claimed inequities OF of the present system, Herman Finkel- stein, retired general counsel and now special counsel for ASCAP, told the CLOSING court that music on CBS -TV's Captain Angels Kangaroo accounted for 12.75% of On March 1, 1974, Communico ASCAP's distribution in one week of Poppa's Side of the Bed -The Angels 1972 and 9% in a 1973 week, although (Polydor) The Angels are back after Oceanic Corp., following FCC the program represented only 0.27% of a 10 -year search for the perfect follow - approval, took over the opera- CBS-TV's revenues from sponsors. up to My Boyfriend's Back, the sixties In contrast, he said, NBC -TV's To- classic. Jiggs Daryll, Peggy McGannon, tion of KPOI -AM and KHSS -FM, night show accounted for only 4.65% of and Barbara Roberts look older and Honolulu, Hawaii. Communico ASCAP's distribution in 1972 and 4.77% sound wiser. In 10 years, the boyfriend in 1973, though it represented 2.7% of has become Poppa, who has taken to Inc., the parent corporation, al- network income. Members and publishers staying out all night, which is why Poppa's deserve higher payments for music played so owns and operates WKSS- Side of the Bed has not been slept in. at night, he argued, because that's "where Poppa is obviously no Boyfriend. A FM in Hartford, Connecticut. music really amounts to something; with- classy horn riff introduces the trio's new out these well known songs there would soulful backwoods Communico's is sound. It's a pleasure President be no audience." to discover the three can do a great deal Frederic W. Constant, Counsel for opposing ASCAP mem- more than whine "Hey la di la." In fact, bers were not impressed. They insisted the vocals are slick, strong and as sophis- payments should continue to be in pro- ticated as the persistent instrumentals by Exclusive Broker in this portion to use, regardless of daypart. Lauro Nyro's producer, Charlie Calello. transaction: They also protested that one portion of Ray Dahrouge's lyrics offer the melan- the new plan would reduce the pay- choly dialogue of a child's wondering ments for TV music that failed to get what happened to Poppa last night, and 400 "credits" for use on radio as well. +Gait ur £iirliu 1!irnhrrli Mama's tearful attempt to come up with fur. By its nature, they contended, music an explanation. RADIO TV CATV used on children's TV programs is not Polydor signed the Angels March 4, 116 CENTRAL PARK SOUTH apt to get much if any radio play and and within two weeks after the release of NEW YORK, NEW YORK 10019 thus would be doubly penalized. Poppies Side of the Bed, three Pennsyl- Elliot Solomon, who said many of his vania stations were wr.AN(AM) 212-265-3430 playing it: clients compose for Captain Kangaroo, Lancaster, wtoo(AM) Carlisle and WFHC- contended it would be "literally impos- (AM) Harrisburg.

Broadcasting Mar 18 1974 92 single is Mr. Russell at his most familiar with plenty of honky -tonk piano. Capitalizing on his talent for re- inter- preting others' songs and making them his own (as in the Stones' "Jumpin' Jack LEGAL Flash" or Bob Dylan's "A Hard Rain's Gonna Fall "), Mr. Russell turns Mr. Hardin's sweet melody into a chipper NOTICE boogie. And his alteration of the old Pointer Sisters sentimental lyrics is not to be believed: "If I were a rock star/ And you were The town of Canandaigua, Steam Heat - Pointer Sisters (Blue my groupie..." Thumb) Some may remember that this If 1 Were a Carpenter is getting solid New York is granting a fran- song was the big production number of radio reception with more than 50 sta- the fifties Broadway musical, "Pajama tions playing it after two weeks of release. chise for a Cable Television Game." The Pointer Sisters obviously do Included in the 50 are won (Am) Hart- System in said town. Anyone -their version of "Steam Heat" is hissing ford, Conn., WMAK(AM) Nashville, and chugging, sounding not that differ- WNEW -AM -FM New York, WPLJ(FM) interested in applying for this ently from the original stage version. New York, WEBR(FM) Cincinnati, KUDL- franchise must send its ap- Steam Heat is the first single off of the (AM) Kansas City, Kansas, WIST(AM) Pointers' new album, That's A- Plenty. Charlotte, N.C., and xJOY(AM) Stockton, plication bid and proposal by Due to the vintage of Steam Heat and Calif. registered mail postmarked the adult palatability of its arrangement by April and production, this record should be a Music Briefs 30, 1974 to: hot MOR item. Yes We Can Can, the Pointers' last hit, was. But Bette Midler's Ringo and George maybe. Rock impre- Louis W. Kiesewetter redo of Glenn Miller's "In the Mood" wasn't. sario Bill Graham denied and clarified So nostalgia programing is a guess- month -long reports of imminent Supervisor ing game at best. Beatles tour in Washington Post last weekend. Town Hall But Steam Heat is a cute record. and And cute records George Harrison Ringo Starr, it -witness Terry Jacks's seems, have been discussing possible Canandaigua, N.Y. 14424 Seasons in the tour Sun -are doing better on their own without Paul McCart- than average lately. -and Telephone: 315394 -1120 ney and John Lennon. It was Messrs. And the Pointer Sisters were strong Starr and Harrison who tentatively re- out of the gate with Steam Heat; the served "Starship I charter jet -and not following big- stations were - "- market play whole group. Starship management leak A public hearing will be held listing it last week: KMPC(AM) Los An- to press Beatle geles, KNBR(AM) and KioI(FM) precipitated tour rumors June 3, 1974 both San originally. Francisco; KJOY(AM) Stockton, Calif.; (rim) Atlanta; KSFO(AM) San Fran- Grand Funk -Knight settlement. When cisco; WAMO(AM) Pittsburgh and KNDE- superloud, superrich, supergroup Grand (AM) Sacramento, Calif. Funk broke from their manager -producer If I Were a Carpenter -Leon Russell Terry Knight more than year- and -half NEED A (Shelter) This spirited and personalized ago, Mr. Knight filed 36 separate suits version of the Tint Hardin favorite pre- Continued on page 96 views the April release of a new Leon VIDEO TAPE Russell LP -the first Shelter album dis- tributed by MCA Records since Mr. Rus- Tracking the 'Playlist.' There are 13 sell and Shelter co- founder /co- producer bolted records on this week's chart, TO FILM Denny Cordell switched from Columbia and the outlook for the next several three months ago. weeks Is for a broad turnover In the "Playlist" top 20. Nevertheless, Terry Described as "a Sly Stone -type sound," TRANSFER? featuring the nine -member Gap Band Jacks's Seasons in the Sun is number We're a young energetic com- soul group, the upcoming album marks one for the third week in a row. Two pany with all the right equipment to first an about -face from Mr. Russell's previous records break top 10 for the produce quality video tape to film time: Blue Swede's Hooked on a country music LP, Hank Wilson is Back, transfers in color or black and white. Feeling (eight) and Mocedades' Eres and his hit single, Rollin' in My Sweet The right price, excellent quality, Tu (10). Four bolted as Baby's Arms. Mr. Russell has been ly- records are fast service aren't just promises, they enter top -40 positions, two with ing low for the past year, mostly at his they're the things we're building our large jumps from the bottom of the Oklahoma farm /studio, getting into an reputation on. chart. Three Dog Night's The Show R &B bag. Find out about us. Others have. Must Go On (33) leaped from number If 1 Were a Carpenter is no clue to its They're our customers. LP's promised electric blues. The brief 75; Grand Funk's Locomotion (31) was 61 in its first appearance; Helen Reddy's Keep On Singing (30) was 51 last week and Billy Joel's Plano ediatecl, Highway. Ridge, III. 60068 Man (29) was 40 the week before. 824 Busse Park Other new records breaking top 40 Send in coupon or call (312) 693 -8366 are Bachman- Turner Overdrive's Let 10% ADDITIONAL DISCOUNT with this coupon if you place any It Ride (38) ( "Breaking In," Feb. 18), order before June 1, 1974 Tell Me a Lie (39) by Sammi Jo and SEE YOU AT THE NAB Bob Dylan's On a Night Like This (40). Chicago's I've Been Searching Name So Long is 58 in its initial week of Company Oh Very Young by release. Cat Stev- Address ens is 59 in its second week of re- lease. Maria Muldaur's Midnight at City the Oasis (65) is bolted and new this State Zip week. Telephone No IM aal aal =10 Broadcasting Mar 18 1974 - - - - - 93 The Broadcasting PlaylisteoMar18

by These are the top songs in air -play popularity on U.S. radio, as reported to Ore rank Rank day pan. u :mall This Ime (length) 6- 109- 3- 7- Broadcasting by a nationwide sample of stations that program contemporary, week week mhsl-label 10a 39 79 12p "top -40" formats. Each song has been "weighted" in terms of Arbitron Radio audience ratings for the reporting station on which it is played and for the part 28 41 Show and Tell (3:28) 40 34 51 40 of the day in which it appears. (N) indicates an upward movement of 10 or Al Wilson -Rocky Road more chart positions over the previous Playlist week. 37 42 I Like to Live the Love (3:15) 41 42 42 41 B. B. King-ABC /Dunhill 57 N 43 Tubular Bells (3:18) 42 38 45 42 °raped reek Rank by day pads Mike Oldfield -Virgin last rhos ride (length) & 10e- 3- 7- 38 44 Smokin' in the Boys Room (2:57) 39 57 38 53 week week N1i91 -label l0a 30 70 120 Brownsville Station -Big Tree 41 45 Star (2:58) 47 43 46 43 Stealers Wheel-A &M 1 1 Seasons In the Sun (3:24) 1 1 1 1 31 46 Energy Crisis '74 (2:00) 52 46 37 48 Terry Jacks -Bell Dickie Goodman -Rainy Wednesday 3 2 - Dark Lady (3:26) 2 5 3 6 55 47 Just Don't Want to Be Lonely (3:31) 44 44 50 44 Cher -MCA Main Ingredient 5 3 (3:18) 3 2 4 5 -RCA Sunshine 48 47 Denver 27 48 Mighty Love (3:14) 51 39 John -RCA Spinners- Atlantic 4 4 Rock On (3:13) 4 4 2 3 46 49 W O L D (3:56) 48 49 43 47 David Essex -Columbia Harry Chapin -Bektra 7 5 Boogle Down (3:30) 6 6 5 4 46 50 48 49 Eddie Kendricks Tamla 49 50 Once You Understand (3:55) - Think Tree 9 6 Mockingbird (3:45) 7 3 7 2 -Big 52 51 There Won't Be Anymore (2:22) 50 47 52 61 Carly Simon & James Taylor- Elektra Charlie Rich -RCA 2 7 The Way We Were (3:29) 5 7 6 11 42 52 The Joker (3:36) 43 71 49 73 Barbra Streisand- Columbia Steve Miller Band -Capitol 12 8 Hooked on a Feeling (2:54) 9 8 8 7 59 53 Star Baby (2:37) 56 51 58 50 Blue Swede -EMI Guess Who-RCA 10 9 Jet (2:48) 10 11 9 8 70 54 Must Be Love (3:30) 59 56 54 51 Paul McCartney & Wings-Apple N James Gang -Atco 13 10 8 9 12 10 Eres Tu (Touch the Wind) (3:12) 55 Mocedades -Tara 53 55 Baby Come Close (3:20) 62 52 60 Smokey Robinson -Tamla 15 11 Bennie and the Jets (5:00) 12 10 10 9 64 56 Virginia (2:30) 54 61 55 59 Elton John -MCA Bill Amesbury- Casablanca 11 12 & (3:03) 11 12 11 12 Spiders Snakes 59 Jim Stafford 72 N 57 I'm a Train (3:16) 58 53 60 -MGM Albert Hammond 21 13 TSOP (3:18) 17 14 15 13 -Mums 58 I've Been Searching So Long (4:19) 65 63 53 56 MFSB -Phila. Int.!. -Li Chicago -Columbia 16 14 Jungle Boogie (3:08) 18 17 13 14 59 Oh Very Young (2:33) 57 66 57 63 Kool and the Gang -N -Dellte Cat Stevens &M 6 15 You're Sixteen (2:50) 14 15 14 16 -A 45 60 Trying to Hold on to My Woman (4:24) 60 58 63 64 Ringo Star -Apple Lamont Dozier- ABC /Dunhill 8 16 Love's Theme (3:30) 13 13 20 17 68 61 I've Got a Thing About You Baby (2:20) 53 59 63 68 Unlimited Orchestra Century Love -20th Elvis Presley -RCA 14 17 Last Time I Saw Him (2:45) 15 16 17 18 63 82 Dancing Machine (2:29) 67 55 65 57 Diana Ross -Motown Jackson Five -Motown 17 18 Until You Come Back to Me (3:25) 16 18 18 20 Aretha Franklin 58 63 Sexy Mamma (3:05) 71 62 56 58 -Atlantic Moments 22 19 Rock & Roll Hootchie Koo (2:55) 28 20 16 15 -Stang Rick Derringer -Blue Sky 44 64 Midnight Rider (3:22) 61 67 62 70 24 20 Oh My My (3:39) 19 19 19 19 Gregg Allman -Capricorn Ringo Starr -Apple -N 65 Midnight at the Oasis (3:36) 69 69 61 65 Maria Reprise 23 21 The Best Thing That Ever Happened 20 21 22 22 Muldaur- 71 a Make (3:26) 64 67 69 to Me (3:45) 66 Touch Hand, a Friend 6 Staple Singers Gladys Knight & the Pips -Buddah -Stax a 64 70 77 20 22 Come and Get Your Love (3:30) 21 22 21 21 67 Would You Lay with Me (In Field 60 Redbone -Epic of Stone) (2:23) 25 23 The Lord's Prayer (2:59) 22 23 23 23 Tanya Tucker -Columbia 54 I've Imagination 54 54 Sister Janet Mead -A &M 68 Got to Use My (3:29) Gladys Knight & the Pips -Buddah 39 24 I'll Have to Say I Love You in a 24 26 25 24 Song (2:30) - 69 Honey, Please Can't Ya See (2:54) 66 65 69 74 Jim Croce -ABC /Dunhill Barry White -20th Century 32 25 Last Kiss (2:31) 25 29 24 27 34 70 Abra -Ca-Dabra (2:56) 70 52 Wednesday- Sussex DeFranco Family -20th Century 72 19 26 Love Song (2:50) 23 27 28 26 56 71 She's Gone (3:24) 68 67 Anne Murray-Capitol Daryl Hall & John Oates-Atlantic 75 26 27 My Sweet Lady (2:40) 27 28 26 28 72 Watching the River Run (3:25) 66 71 Cliff De Young -MCA Loggins & Messina -Columbia 33 28 A Very Special Love Song (2:44) 26 24 27 29 - 73 Dance with the Devil (3:32) ' 70 73 66 Charlie Rich-Epic Cozy Powell -Chrysalis 60 74 Living for the City (3:12) 74 68 72 40 N 29 Plano Man (4:30) 29 25 33 25 Billy Joel- Columbia Stevie Wonder-Tamla 75 Rockin' Roll Baby (3:15) 55 62 51 N 30 Keep on Singing (3:03) 32 31 29 32 - Helen Reddy-Capitol Stylistics -Avco 61 N 31 Loco -Motion (2:45) 31 32 30 31 Alphabetical list (with this week's over -all rank): Abra- Ca -Dabre (70), Baby Come Grand Funk -Capitol Close (55), Bennie and the Jets (11). The Best Thing That Ever Happened to Me 35 32 Lookin'for a Love (2:37) 38 30 32 30 (21). Boogie Down (5), Come and Get Your Love (22), Dance with the Devil (73), Bobby Womack- United Artists Dancing Machine (62), Dark Lady (2), Energy Crisis '74 (46), Eres Tu (Touch the 75 N 33 The Show Must Go On (3:29) 36 35 31 37 Wind) (10), Honey. Please Can't Ya See (69), Hooked on a Feeling (8), I Like to Three Dog Night- ABC/Dunhill Live the Love (42), I Love (36). I'll Have to Say I Love You in a Song (24), I'm a Train (57), I've (58), I've 29 34 Put Your Hands Together (3:05) 33 33 40 38 Been Searching So Long Got a Thing About You Baby (61). I've My Imagination (68). Phila. Got to Use Jet (9). Jim Dandy (35), The Joker (52), Jungle O'Jays- Intl. Boogie (14), Just Don't Want to Be Lonely (47), Keep on Singing (30), Last Kiss (25). 45 36 35 Jim Dandy (2:38) 37 34 34 Last Time L Saw Him (17), Let It Ride (38), Let Me Be There (37), Living for the City Black Oak Arkansas -Atco (74). Loco -Motion (31), Lookin' for a Love (32), The Lord's Prayer (23), Love Song 30 36 I Love (2:06) 34 39 41 35 (26), Love's Theme (16). Midnight at the Oasis (65), Midnight Rider (64). Mighty Love Tom T. Hall- Mercury (48). Mockingbird (6), Must Be Love (54), My Sweet Lady (27), Oh My My (20), Oh 18 37 Let Me Be There (3:00) 30 41 35 46 Very Young (59), On a Night Like This (40). Once You Understand (50), Piano Man Olivia Newton- John -MCA (29). Put Your Hands Together (34), Rock On (4), Rock & Roll Hoolchie Koo (19), 50 N 38 Let It Ride (3:33) 45 40 36 33 Rockin' Roll Baby (75). Seasons in the Sun (1), Sexy Mamma (63), She's Gone (71), Bachman -Turner Overdrive- Mercury Show and Tell (41), The Show Must Go On (33), Smokin' in the Boys Room (44), Spiders & Snakes (12), Star (45), S'ar Baby (53). Sunshine (3), Tell Me a Lie (39), 69 39 Tell Me a Lie (2:59) 35 36 44 45 N There Won't Be Anymore (51), Touch a Hand. Make a Friend (66), Trying to Hold on Sammi Jo -MGM South to My Woman (60), TSOP (13), Tubular Bells (43), Until You Come Back to Me (18), 43 40 On a Night Like This (2:57) 49 37 39 36 A Very Special Love Song (28), Virginia (56), W O L D (49). Watching the River Run Bob Dylan -Asylum (72), The Way We Were (7), Would You Lay with Me Awhile (67), You're Sixteen (15).

Broadcasting Mar 18 1974 94 American music was set free when BMI was born in 1940. Because BMI recognized the long neglected creators of country and western, rhythm and blues, jazz, concert, and gospel, Americans could turn their radio dials to all kinds of music. Today, BMI writers and publishers provide America with most of its hits, and provide radio with most of its music. Just like in the beginning, BMI believes the music you hear should spring from all of America's music.

Broadcast Music Incorporated BMI The World's Largest Performing Rights Organization on various grounds against band, Capitol Records and promoters who booked act. But earlier this month, he agreed to drop all litigation, totalling $73 million, for out -of-court settlement of $284,000. Cycle plus completed. Jim Croce's I Got DIAL US! a Name -number -one hit through Janu- ary and February-was originally written as theme for 20th Century-Fox's "The 88 92 96 100 104 108 Last American Hero." Record was so FM I! much more popular than film that picture company is re- releasing "Hero" under new title -"I Got a Name." And the hits keep on happening . . Hollies newest single, The Air That I AM 55 60 70 80 90 100 102 104 Breathe, should be arriving at stations this week. Air is Albert Hammond -penned tune, currently top five on British charts. New O'Jays single is For the Love of Money from Ship Ahoy album. It ships this week. Live O'Jays LP is due within month. Live Marvin Gaye album is also FOR MONEY scheduled to ship by month's end. And (Music to your ears) fate of live recording of Bob Dylan's tour has yet to be decided. If Dylan and Band like tapes, it will be released in Searching for radio facility financing? Stop here. April. Eagles' new single and album - You'll like our format. both called On the Border -ships next Edgar Winter album title It's combination of expertise, an week. New -no a pleasant yet -will be ready for release in about easy -to -live -with extended payment plan ... and month, as will new Sly and the Family our ever -popular "No Equity Kicker" feature. album -also without name. We're professionals in broadcast financing. We've been financing broadcasting facilities since Extras. The following new releases, listed 1959. Accordingly, with all due modesty, we've alphabetically by title, are making a become quite good at it. If you need $100,000 or mark in BROADCASTING'S "Playlist" re- more to finance a radio facility, phone us collect at porting below the first 75: (317) 638 -1331 and ask Alan Jones to explain BEYOND THE BLUE HORIZON, Lou our individualized flexible financing, new com- Christie (Three Brothers). petitive rates and confidential analysis of your A DREAM GOES ON FOREVER, Todd financing needs. Rundgren (Bearsville). ECSTACY, Raspberries (Capitol). HAPPINESS IS ME AND YOU, Gilbert O'Sullivan (MAM). HEAVENLY, Temptations (Gordy). Fñrstmark Financial HELP ME, Joni Mitchell (Asylum), Firstmark Financial Corporation HOUSTON, Glen Campbell (Capitol). Communications I JUST CAN'T GET YOU OUT OF MY MIND, Finance Division Tops 110 E. Washington Street Four (ABC /Dunhill). Indianapolis, Indiana 46204 I'LL BE THE OTHER WOMAN, Soul Chil- (317) 638 -1331 dren (Stax). MIGHT JUST TAKE YOUR LIFE, Deep P. S. Come See Us at the NAB Convention Purple (Warner Brothers). MR. NATURAL, Bee Gees (RSO). in Our Suite - SAVOY HOTEL MUSCLE OP LOVE, Alice Cooper (War- ner Brothers). MUSIC EYES, Heartsfield (Mercury). PEPPER BOX, Peppers (Event). SHE, South Colt (Buddah). "Lud" Richards ... at the NAB SHE'S MY LADY, Don Reed (MGM). Suite 1518 Houston House SIMONE, Henry Gross (A &M). - RAIN, SINGING IN THE Sammy Davis (MGM). Service to Owners SKYBIRD, Neil Diamond (Columbia). A Confidential SUNDOWN, Gordon Lightfoot (Re- Qualified Buyers prise). and TAKE GOOD CARE OF HER, Elvis Presley Negotiations - Appraisals (RCA). TOUCH & Go, Al Wilson (Rocky Road). RADIO TV NEWSPAPERS - - UNBORN CHILD, Seals & Crofts (War- ner Brothers). CECIL L. RICHARDS, INC. STILL ... YOU TURN ME ON, Emerson, Media Brokers Lake and Palmer (Atlantic). YOU WON'T FIND ANOTHER FOOL, New Suite 817, 1625 Eye St., N.W., Washington, D.C. 20006 Seekers (MGM South). (202) 296 -2310 YOUR CASH AIN'T NOTHING BUT TRASH, Steve Miller Band (Capitol).

Broadcasting Mar 18 1974 96 Finance RCA's divisional break -out Sales and other revenue Net profit

NBC brings home (Dollar amounts in millions) S % Total S % Total a lot of bacon Electronics-consumer products and services 1973 1,149 26.8 48.0 26.1 1972 1.098 28.4 57.7 36.5 for parent RCA Electronics -commercial products and services 1973 644 15.0 25.8 14.1 1972 531 13.7 11.7 7.4 Company breaks out for first time Broadcasting (NBC) 1973 684 16.0 47.7 26.0 earnings and profits of divisions; 1972 611 15.8 36.0 22.8 consumer products contributes most, Vehicle renting and related services 1973 677 15.8 19.3 10.5 closely followed by broadcasting 1972 636 16.5 15.4 9.7 Communications 1973 165 3.9 18.2 9.9 NBC came within a whisker of being 1972 137 3.5 13.6 8.6 RCA's biggest profit center last year. It Government business 1973 381 8.9 3.3 1.8 accounted for $47.7 million or a flat 1972 396 10.3 3.4 2.2 26% of the company's net profits, reach- Other products and services 1973 581 13.6 21.4 11.6 ing virtually a first -place tie with the 1972 454 11.8 20.3 12.8 consumer electronic products and services Total 1973 4,281 100.0 183.7 100.0 operations. The latter accounted for $48 1972 3,863 100.0 158.1 100.0 million or 26.1% of total profits. Profit information is after deduction of allocations to the respective segments of corporate expenses not The figures, breaking out sales and Charged directly to any of the reported segments. profits by company segment for the first time, are contained in the RCA 1973 annual report. They show that the broad- pay, of which $75,000 was paid out last casting division - under then -President year. Financial Briefs (now Chairman) Julian Goodman -sub- Other highly paid executives and their MCA Inc., Los An stantially outperformed the company as 1973, MCA's new loan. salaries and incentive paid out in into $150 million a whole, boosting its profits by 32.5% president, geles, has entered were: Anthony L. Conrad, seven -year term loan and revolving credit over 1972's $36 million, on sales of $684 $200,000 and $58,333; Julian B. Good- million, a gain agreement with Bank of America, First of 11.9 %. RCA as a man, NBC president, $169,615 and $43,- Chicago and Crocker whole set new records on increases of vice National Bank of 333; Robert L. Werner, executive Bank on unsecured basis. New arrange- 11% in sales and 16% in profits (BROAD - president and general counsel, $145,000 ment supersedes $140 million term loan CASTING, Feb. 25). and $40,000; Chase Morsey Jr., executive agreement secured The text of the report gives some ad- and and revolving credit vice president, finance planning, with TV license contracts with first two ditional NBC detail: The NBC -TV net- ; $128,889 (no incentive award) Edgar H. provides million work "achieved new records in gross president, banks, and for $100 Griffiths, executive vice $117; with repayments of $12 mil- revenues [in 1973], up 13 %, and in total 500 and $36,667; George H. Fuchs, ex- loan, annual lion beginning March 1, 1976. and $50 advertisers, up 11 %. NBC Sports en- ecutive vice president, industrial relations, joyed its best year: It led the networks $101,667 and $33,333; Howard R. Haw- million revolving credit. Significance of in total audience, and its gross billings kins, executive vice president, $100,000 new financial arrangements is return of MCA unsecured as it rose 18 %." and $26,667, and Charles M. Odorizzi, loans to basis, had If NBC had been RCA's biggest profit who was executive president and became been up until 1969 financial crunch for center last year, it would not have been consultant to RCA last Jan. I, $65,200 film industry. the first time lately. Five -year charts in and $11,667. Delay. Annual stockholders meeting of the report show clearly that NBC was the Mr. Morsey resigned from RCA last Combined Communications Corp., Phoe- biggest contributor to profits in 1970. The November and made an agreement pay- nix -based outdoor advertising and broad- charts do not give specific figures and ing him $166,000 and calling for his casting firm, has been postponed from RCA authorities declined to elaborate, services as consultant from Jan. 1, 1974, April 16 to date to be set in May, at but broadcasting's 1970 profit contribu- to Dec. 31, 1975, at a monthly rate of which time stockholders will have.chance tions appeared to be in the 36 % -38% $2,000. to vote again on merger with Pacific & range. And its 1969 share of profits ap- A notice to shareholders sets the date Southern Broadcasting Co., Atlanta - peared to rival if not exceed 1973's. of the annual meeting for May 7 in NBC based group broadcast owner. Karl Eller, Sales of RCA's consumer electronic Studio 8 -H in the RCA building, in New CCC president, said postponement was products and reached a services new high York. The meeting is slated to begin due to need for sending stockholders re- of $1,149,000,000 in 1973 but profits at 10:30 a.m. vised proxy statement. declined from $57.7 million to $48 mil- lion, partly because of a cost -price squeeze that RCA hopes will be relieved at least to some extent through price in- creases announced Jan. 1, 1974. In the same division RCA Records reached a BROADCAST? new high in worldwide sales but suf- fered domestically and "is restructuring domestic operations with the goal of a return to profitability." Our towers are made Sales of commercial electronics prod- ucts rose 21% to $644 million and their profits more than doubled to $25.8 mil- especially for it ! lion. One contributor: "U.S. radio and TV stations increased their purchases and more countries abroad switched to color TV programing." As reported in a proxy statement, AVAILABLE THROUGH GATES RADIO £4IIhe&er Chairman Robert Sarnoff heads the list of RCA officers and directors for re- muneration earned in 1973, with salary P.O. Box 331 / South Houston, Texas 77587 / (713) 946 -9546 of $300,000 and $150,000 in incentive

Broadcasting Mar 18 1974 97 Broadcasting's index of 139 stocks allied with electronic media

Approx. Total market Closing Closing shares capitali- Stock Wed. Wed. Net change % change 1973 -1974 P/E out zation symbol Exch. March 13 March 6 in week in week High Low ratio (000) (000)

Broadcasting ABC ABC 27 3/4 25 3/8 + 2 3/8 + 9.35 34 L/4 20 10 16,584 460,206 CAPITAL CITIES COMM. CCB 38 35 3/4 + 2 1/4 + 6.29 62 1/2 29 15 7,198 273,524 CBS CBS 34 1/4 34 1/8 + 1/8 + .36 52 24 7/8 11 28,315 969,788 CONCERT NETWORK* 3/8 7/8 - 1/2 - 57.14 7/8 1/4 8 2,200 825 COX COX 18 17 1/2 + 1/2 + 2.85 40 1/4 13 3/8 10 5,831 104,958 FEDERATED MEDIA* 5 1/2 5 1/2 .00 5 1/2 2 18 820 4,510 GROSS TELECASTING GGG 12 1/2 12 3/4 - 1/4 - 1.96 18 3/8 10 8 800 10,000 LIN LING 6 1/8 5 7/8 1/4 4.25 14 3/4 3 1/4 6 2,296 14,063 MOONEY* MOON 3 2 7/8 + 1/8 + 4.34 10 1/4 2 1/4 8 385 1,155 PACIFIC E SOUTHERN PSOU 5 5 1/2 - 1/2 - 9.09 13 3/4 4 1/2 71 1,751 8,755 RAHALL RAHL 5 5 .00 12 1/4 2 3/4 8 1,297 6,485 SCRIPPS -HOWARD SCRP 17 17 1/2 - 1/2 - 2.85 21 1/4 14 3/8 8 2,589 44,013 STARR SSG 7 7/8 8 - 1/8 - 1.56 24 1/2 7 6 1,069 8,418 STORER SBK 16 7/8 15 + 1 7/8 + 12.50 44 12 8 4,751 80,173 TAFT- TFB 22 21 1/4 + 3/4 + 3.52 58 5/8 15 1/2 8 4,219 92,818

WOODS COMM.* 3/4 3/4 .00 1 5/8 1/4 6 292 219 Broadcasting with other major interes TOTAL 80,397 2,079,910

ADAMS- RUSSELL AAR 2 1/8 2 1/8 .00 5 3/8 2 6 1,259 2,675 AVCO AV N 7 7 3/4 - 3/4 - 9.67 16 6 3/8 3 11,482 80,374 BARTELL MEDIA BMC A 1 3/8 1 3/8 .00 3 1/2 I 4 2,257 3,103 JOHN BLAIR BJ N 7 1/2 7 1/4 5 1/4 + 3.44 13 4 7/8 6 2,403 18,022 CAMPTOWN INDUSTRIES* 0 3/8 3/8 .00 2 1/4 5 1,138 426 CHRIS -CRAFT CCN N 3 1/2 3 1/2 .00 6 5/8 2 10 4,162 14,567 COMBINED COMM. CCA A 11 1/4 11 5/8 - 3/8 - 3.22 44 10 R 3,274 36,832 COWLES CWL N 6 3/8 6 3/8 .00 9 5/8 4 3/4 14 3,969 25,302 DUN E BRADSTREET DNB N 34 1/8 33 1/4 + 7/8 + 2.63 42 30 23 26,305 897,658 FAIRCHILD INDUSTRIES FEN N 6 6 .00 13 3/8 4 55 4,550 27,300 FUQUA F0A N 10 9 5/8 + 3/8 + 3.89 20 3/8 6 3/4 4 8,560 85,600 GENERAL TIRE GY N 17 1/4 16 3/4 + 1/2 + 2.98 28 3/4 12 5 21,505 370,961 GLOBETROTTER GLBTA 0 3 5/8 3 3/4 - 1/8 - 3.33 8 1/8 1 7/8 4 2,759 10,001 GRAY COMMUN... O 7 6 1/2 + 1/2 5 7.69 12 7/8 6 1/2 5 475 3,325 HARTE -HANKS HHN N 8 1/4 8 1/4 .00 29 1/4 7 7 4,337 35,780 JEFFERSON -PILOT JP N 31 7/8 32 5/8 - 3/4 - 2.29 40 7/8 27 14 24,082 767,613 KAISER INDUSTRIES KI A 8 3/8 B + 3/8 + 4.68 9 3/8 4 6 27,487 230,203 KANSAS STATE NET.* KSN 0 3 1/2 3 3/8 + 1/8 5 3.70 6 1/8 3 1/4 6 1,741 6,093 KINGSTIP KTP A 6 1/4 5 + 1 1/4 + 25.00 14 1/4 4 1/4 6 1,154 7,212

LAMB COMMUNICATIONS* P I 1/4 1 1/4 .00 2 5/8 1 1/4 25 475 593 LEE ENTERPRISES LNT A 12 1/8 12 5/8 - 1/2 - 3.96 25 9 7/8 8 3,352 40.643 LIBERTY LC N 15 3/8 14 7/8 + 1/2 5 3.36 23 7/8 13 3/8 7 6,631 101,951 MCGRAW -HILL MHP N 8 1/8 7 7/8 + 1/4 + 3.17 16 7/8 6 3/8 8 23,525 191,140 MEDIA GENERAL MEG A 24 7/8 25 1/4 - 3/8 - 1.48 43 1/2 20 1/2 9 3.546 88,206 MEREDITH MOP N 10 1/4 10 1/4 .00 20 1/2 8 3/8 5 2,887 29,591 METROMEDIA MET N 10 8 1/2 + 1 1/2 + 17.64 32 1/4 7 6 6,493 64,930 MULTIMEDIA MMED O 13 12 1/2 + 1/2 + 4.00 30 1/4 11 1/2 10 4,388 57,044 OUTLET CO. OTU N 9 1/8 9 3/8 - 1/4 - 2.66 17 5/8 8 5 1,379 12,583 POST CORP. POST O 10 1/2 10 3/4 - 1/4 - 2.32 17 8 5 893 9,376 PSA PSA N 9 1/4 9 3/8 - 1/8 - 1.33 21 7/8 6 1/8 14 3,768 34,854 REEVES TELECOM RBT A 1 1/2 1 1/2 .00 3 1/4 1 1/4 9 2.376 3,564 RIDDER PUBLICATIONS RPl N 13 3/8 13 3/4 - 3/8 - 2.72 29 7/8 11 3/8 9 8,312 111,173 ROLLINS ROL N 19 3/8 16 3/4 + 2 5/8 + 15.67 36 1/2 14 1/4 17 13,305 257.784 RUST CRAFT RUS A 9 1/4 9 5/8 - 3/8 - 3.89 33 3/4 7 1/2 5 2,366 21,885 SAN JUAN RACING SJR N 12 1/4 12 3/8 - 1/8 - 1.01 23 3/4 11 3/8 10 2,367 28,995 SCHERING-PLOUGH SGP N 73 1/4 69 1/4 + 4 5.77 87 5/8 62 1/2 38 52,590 3,852,217 SONDERLING SDB A 9 1/4 8 3/8 + 7/8 + 10.44 16 3/8 6 3/8 5 816 7,548 TECHNICAL OPERATIONS TO A 6 3/8 5 7/8 + 1/2 + 8.51 13 1/2 4 7 1,359 8,663 TIMES MIRROR CO. TMC N 16 3/8 16 1/2 - 1/8 - .75 25 7/8 13 7/8 10 31,145 509,999 TURNER COMM.* O 3 1/8 3 + 1/8 + 4.16 6 3 7 1,486 4,643 WASHINGTON POST CO. WPO A 24 1/8 21 1/4 5 2 7/8 5 13.52 37 15 3/4 9 4,749 114,569 WOME TCO WOM N 9 7/8 9 1/8 + 3/4 + 8.21 19 3/8 7 7/8 8 6,295 62,163 Cablecasting TOTAL 337,402 8,237,161

AMECO ** ACO 0 1/4 1/4 .00 3 1/8 1,200 300 ** AMER. ELECT. LABS AELBA 0 1 3/4 2 - 1/4 - 12.50 3 5/8 1 1.673 2,927 AMERICAN TV C COMM. AMTV 0 12 1/2 15 3/4 - 3 1/4 - 20.63 39 7 1/4 36 3.174 39,675 ATHENA COMM. ** 0 5/8 5/8 .00 5 1/2 3/8 2,126 1,328 BURNUP E SIMS BSIM 0 21 1/8 20 3/4 + 3/8 + 1.80 34 3/4 15 1/8 27 7,907 167,035

CABLECOM- GENERAL CCG A 3 1/8 3 1/2 - 3/8 - 10.71 8 7/8 1 3/4 104 2,536 7,925 CABLE FUNDING CORP. CFUN 0 6 3/8 6 1/4 + 1/8 + 2.00 9 3/4 4 1/2 53 1,121 7,146 CABLE INFORMATION ** 0 5/8 3/4 - 1/8 - 16.66 2 1/2 5/8 663 414 CITIZENS FINANCIAL CPN A 3 1/8 3 1/4 - 1/8 - 3.84 9 1/2 2 3/8 9 2,390 7,468 COMCAST* 0 2 1 3/4 + 1/4 + 14.28 5 3/8 1 1/2 8 1,705 3,410 COMMUNICATIONS PROP. COMO D 3 3 .00 9 3/4 2 1/8 25 4,435 13,305 COX CABLE CXC A 10 12 - 2 - 16.66 31 3/4 7 3/4 19 3,560 35,600 ENTRONS ENT 0 5/8 5/8 .00 9 1/4 1/4 4 1,358 848 GENERAL INSTRUMENT GRL N 16 7/8 15 3/8 + 11/2 + 9.75 29 1/2 12 1/4 10 6,792 114,615 GENERAL TELEVISION* 0 1 1/2 1 1/2 .00 4 1/2 L 1/4 75 1,000 1,500 LVO CABLE LVOC 0 3 3/8 3 3/8 .00 11 1/4 2 3/4 18 1,879 6,341 SCIENTIFIC -ATLANTA SFA A 9 9 3/8 - 3/8 - 4.00 15 3/8 6 1/4 10 917 8,253 TELE- COMMUNICATIONS TCOM 0 4 4 1/4 - 1/4 - 5.88 21 2 5/8 16 4,619 18,476 TELEPROMPTER TP N 6 1/4 6 7/8 - 5/8 - 9.09 34 1/2 3 3/4 37 16,482 103,012 TIME INC. TL N 38 3/4 37 + 1 3/4 + 4.72 63 1/4 25 3/4 9 10,380 402.225 TOCOM* TOCM 0 4 4 .00 12 1/8 2 3/4 10 634 2,536 UA- COLUMBIA CABLE UACC 0 5 7/8 4 7/8 + 1 + 20.51 15 3 3/4 12 1,794 10,539 VIACOM VIA N 6 5/8 7 1/4 - 5/8 - 8.62 20 4 5/8 11 3,851 25,512 ** VIKOA VIK A 3 1/8 3 1/2 - 3/8 - 10.71 9 1/8 1 3/4 2,591 8,096 TOTAL 84,787 988,486

Broadcasting Mar 181974 98 Approx. Total market Closing Closing shares capitali- Stock Wed. Wed. Net change % change 1973 -1974 P/E out zation symbol Exch. March 13 March 6 In week in week High Low ratio (000) (000) Programing

COLUMBIA PICTURES ** CPS N 3 1/4 3 1/2 - 1/4 - 7.14 9 7/8 2 1/4 6,748 21,931 DISNEY DIS N 53 7/8 51 1/2 + 2 3/8 4.61 123 7/8 37 32 29,155 1,570,725 FILMWAYS FWY A 5 3/8 4 7/8 + 1/2 + 10.25 5 3/4 2 1/8 9 1,801 9,680 GULF + WESTERN GN N 28 3/8 26 1/4 + 2 1/8 + 8.09 35 3/4 21 3/8 6 13,945 395,689 MCA MCA N 24 1/4 24 3/8 - 1/8 .51 34 1/4 18 1/2 9 8,379 203,190 MGM MGM N 15 15 .00 24 7 5/8 10 5,918 88,770 TEL 0 1/4 1/4 .00 1 3/4 1/4 2.190 547 TELETRONICS INTL.* 0 4 1/8 4 + 1/8 + 3.12 10 1/2 2 1/2 9 943 3,889 TRANSAMERICA TA N 9 9 5/8 - 5/8 - 6.49 17 5/8 6 1/8 7 66,354 597,186 20TH CENTURY -FOX TF N 9 8 7/8 + 1/8 + 1.40 12 3/8 5 9 8,557 77,013 WALTER READE ** WALT 0 1/2 1/2 .00 L 3/8 1/8 2,203 1,101 WARNER WCI N 15 5/8 16 5/8 - 1 - 6.01 39 1/8 9 7 15,064 235,375 WRATHER ** WCO A 7 3/8 7 3/4 - 3/8 4.83 16 5/8 3 7/8 2,229 16,438

Service TOTAL 163,486 3,221,534

BBDO INC. 12 7/8 13 1/2 5/8 - 4.62 17 7/8 10 6 2,513 32,354 COMSAT CO 38 37 1/2 + 1/2 + 1.33 64 1/2 32 1/2 12 10,000 380,000 CREATIVE MANAGEMENT CMA 5 1/4 5 3/4 1/2 - 8.69 9 1/2 3 6 1.016 5,334 DOYLE DANE BERNBACH DOYL 10 3/4 10 1/4 + 1/2 + 4.87 23 1/2 8 1/2 6 1,799 19,339 ELKINS INSTITUTE ** ELKN 1/4 1/4 .00 1 1/4 1/4 1,897 474 FOOTE CONE E BELDING FCB 10 5/8 10 1/8 + 1/2 + 4.93 13 3/8 8 1/8 8 2,129 22,620 GREY ADVERTISING GREY 7 7/8 8 1/8 - 1.56 17 1/4 7 1/2 4 1.264 9.954 INTERPUBLIC GROUP IPG 11 3/4 10 3/4 + 1 + 9.30 25 3/8 9 3/4 4 2,464 28,952 MARVIN JOSEPHSON MRVN 8 B .00 IR 1/2 6 3/4 5 957 7,656 MCCAFFREY E MCCALL* 9 1/4 9 1/4 .00 10 3/4 5 5 585 5,411 MCI COMMUNICATIONS+ MCIC 4 7/8 5 1/B - 2.50 8 7/8 3 3/4 12.825 62,521 MOVIELAB ** MOV 1 1/2 1 1/2 .00 1 7/8 1/2 1,407 2,110 MPO VIDEOTRONICS ** MPO 2 3/8 2 3/8 .00 4 7/8 2 540 1,282 NEEDHAM, HARPER NOHMA 7 7 1/2 1/2 - 6.66 26 1/4 5 4 917 6,419 A. C. NIELSEN NIELB 22 1/2 20 5/8 + 1 7/8 + 9.09 40 1/2 19 3/4 20 10,598 238.455 OGILVY E MATHER OGIL 16 3/4 15 1/2 + 1 1/4 + 8.06 32 1/2 12 3/4 6 1,777 29,764

PKL CO.* PKL 11/8 1 1/4 1/8 - 10.00 3 1/4 2 818 920 J. WALTER THOMPSON JWT 10 5/8 10 7/8 1/4 - 2.29 24 3/4 8 1/4 5 2,625 27,890 UNIVERSAL COMM.* 3/4 3/4 .00 12 1/2 1/2 715 536 WELLS, RICH, GREENE NRG 9 3/8 9 3/8 .00 21 1/8 7 1/2 5 1,623 15,215

Electronics TOTAL 58,469 897.206

ADMIRAL ADL N 13 3/8 12 5/8 + 3/4 + 5.94 18 7 1/4 6 5,863 78,417 AMPEX APX N 4 1/4 4 1/4 .00 6 7/8 3 1/8 9 10,878 46,231

CCA ELECTRONICS* CCAE 0 7/8 7/8 .00 3 3/4 1 881 770 COHU, INC. COH A 3 1/2 3 5/8 - 1/8 - 3.44 7 7/8 2 5/8 7 1,542 5,397 COMPUTER EOUIPMENT CEC A 2 1 3/4 + 1/4 14.28 2 7/8 1 3/8 13 2,372 4,744 CONRAC LAX N 20 1/8 19 3/4 + 3/8 + 1.89 31 7/8 13 1/4 10 1,261 25,377 GENERAL ELECTRIC GE N 55 56 - 1 - 1.78 75 7/8 53 7/8 17 182,348 10,029,140 GRASS VALLEY GROUP GVG A 10 3/4 10 3/4 .00 16 5 1/2 13 1,501 16,135 HARRIS -INTERTYPE HI N 31 3/8 30 1/2 + 7/8 + 2.86 49 1/4 24 1/2 11 6,227 195,372 INTERNATIONAL VIDEO IVCP D 4 3/4 5 - 1/4 - 5.00 14 3/4 3 3/4 12 2,741 13,019 MAGNAVOX MAG N 7 1/2 7 7/8 - 3/8 - 4.76 29 5/8 6 1/4 16 17,806 133,545 3M MMM N 77 77 .00 91 5/8 71 1/4 29 It3,054 8,705,158 MOTOROLA MOT N 61 48 1/2 + 12 1/2 + 25.77 68 3/4 41 1/4 22 27,740 1,692,140 OAK INDUSTRIES OEN N 12 3/8 12 3/8 3.12 20 1/2 9 1/2 5 1,639 20.282 RCA RCA N 21 1/4 20 1/4 1 + 4.93 39 1/8 16 1/2 9 74,515 1,583,443 ROCKWELL INTL. ROK N 28 1/8 26 1/2 + 1 5/8 + 6.13 32 5/8 23 1/8 6 27,245 766,265

RSC INDUSTRIES RSC A 1 5/8 1 5/8 .00 2 1/2 1 1/8 10 3,458 5,619 SONY CORP SNE N 28 3/8 29 1/4 - 7/8 - 2.99 57 1/4 21 1/4 22 66,250 1,879,843 TEKTRONIX TEK N 45 1/2 43 1/2 + 2 + 4.59 56 5/8 29 7/8 19 8,179 372,144 TELEMAT ION ** TIMT 0 2 1/8 2 1/8 .00 4 3/4 1 1/2 1,050 2,231 TELEPRO INDUSTRIES* 0 6 6 .00 6 1/4 38 475 2,850 VARIAN ASSOCIATES VAR N 13 1/8 12 1/2 5/8 5.00 19 1/2 9 5/8 13 6,617 86,848 WESTINGHOUSE WX N 22 1/2 24 - 1 1/2 - 6.25 47 3/8 21 1/8 12 88,595 1,993,387 ZENITH ZE N 31 1/8 30 1/4 + 7/8 + 2.89 56 25 10 18,888 587,889 TOTAL 671,125 28,246,246

GRANIT TOTAL 43.670,543 Standard & Poor's Industrial Average 111.65 109.51 +2.14 1,395,666 A- American Stock Exchange Over -the- counter bid prices supplied by P/E ratios are based on earnings- per -share P/E ratio computed with M- Midwest Stock Exchange Hornblower & Weeks, Hemphill -Noyes Inc., figures for the last 12 months as published earnings figures of company's N -New York Stock Exchange Washington. by Standard & Poor's Corp. or as obtained last published fiscal year. 0-Over the counter (bid price shown) Yearly highs and lows are drawn from through Broadcasting's own research. Earn- t No annual earnings figures P- Pacific Coast Stock Exchange trading days reported by Broadcasting. Ing figures are exclusive of extraordinary are available. ttStock did not trade on Wednesday; Actual figures may vary slightly. gains or losses. " No P/E ratio is computed; closing price shown Is last traded price. company registered net losses.

Week's worth of earnings reports from stocks on ,Broadcasting's index

CURRENT AND CHANGE YEAR EARLIER Net Per Net Per Company Period /Ended Revenues Change Income Change Share Revenues Income Share Computer Equipment Corp. year 12/31 27,546,000 + 32.5% 521,000 - 3.34% .21 20,789,000 539,000 21 Fairchild Industries Inca year 12/31 237,224,038 + 3.1% (2,263,124) (.50) 229,986,045 6,187,112 1.38 Gull & Western Industries Inc. 6mo. 1/31 1,056,828,000 + 20.4% 46,504,000 + 10.3% 2.66 878,378,000 42,152,000 2.08 Ogilvy á Mather International Inc. year 12/31 476.293,54 0 + 13.5% 4,967,674 + 12.2% 2.73 419,511,030 4,426,342 2.43 Rahall Communications Corp. 6 mo. 12/31 4,251,00 0 - 10.8% 269,000 - 29.6% .21 4,764,000 909,000 .70 Percentage change is too great to provide a meaningful figure. the investment in, and advances to, American Satellite Corp., a wholly # Less than one cent per share. owned subsidiary. t Results for 1973 reflect reduction of $5.5 million in the carrying value of

Broadcasting Mar 18 1974 99 The Ten Eighty Fates & Fortunes Corporation Media Broadcast Programs Branch, Ottawa, ap- pointed chief of radio division. has purchased WTIC Richard E. Masilotti, VP and director of Lovie Dees, with operations department, AM -FM Hartford, network relations, KooL -TV Phoenix, named assistant opera- Connecticut, from Foote, Cone & Beld- tions manager. ing, Chicago, ap- Chet Campbell, advertising - promotion pointed director, manager, WMAQ -TV Chicago, retires April Broadcast - Central sales, NBC - first. TV, Chicago, replac- ing Cy Wagner, who Plaza, Inc. resigns. Broadcast Advertising A Subsidiary of Richard A. Williams, Frank Elliott, director -sales development, The Travelers Corp. former VP and New CBS TV Spot Sales, New York, named Masilotti York sales manager, national sales manager for Christian for $6,000,000 Metro TV Sales, named general manager Broadcasting Network, Portsmouth, Va., of Kaiser Broadcasting National Sales, and will make his headquarters at group new national sales arm of Kaiser Broad- owner's WHAE -TV Atlanta. The undersigned acted as casting Co., based in New York. Kaiser Robed I. Mart, national sales manager, agent for Broadcast - established its own national sales organi- zation last fall when its former sales KTVU -TV San Francisco -Oakland, named Plaza, Inc. rep, Metro TV Sales, discontinued rep- general sales manager. in this transaction resentation of stations not owned by par- Dick Zapata, sales manager, wxoN(Tv) ent Metromedia. Detroit, named general sales manager, N. Thomas Eaton, VP -news, WFSB -TV WORB -TV Louisville, Ky. C. Hartford, Conn., appointed VP- assistant R. CRISLER to Daniel E. Gold, general manager of Edith Gilson, associate research director, newly acquired Post- Newsweek station. J. Walter Thompson Co., New York, & CO., INC. named VP. John Risher, general sales manager, Richard Weithas, Cincinnati, Ohio Tucson, Arizona wtxY(AM) Cleveland, named station man- ager, WDEE(AM) Detroit. Both are Globe- account executive, trotter Communications Inc. stations. Campbell - Ewald, Detroit, named VP. Kenneth R. Croes, president /general man- ager, Koco -TV Oklahoma City, elected R. King Patterson, president, Oklahoma Telecasters Associa- account executive, tion. wsTV -TV Steuben- Arlene Dahl ville, Ohio, named Hal Rosenberg, VP and general manager, general sales man- KRTH(FM) Los Angeles, named VP -gen- ager. eral manager, KFSD -EM San Diego. hosts Stephen L. Coppock, Robert Orenbach, with sales staff, "TakeTime for sales manager, WRVR- Weithas Caldwell -Van Riper, (FM) New York, Inc., Indianapolis, named VP. assumes additional duties as general Charles Bieber, media director, Bozell & Beauty manager. Jacobs, New York, named VP -media di- Hal Kemp, program- rector, Gilbert Advertising Agency, New ing and news di- York. rector, KTRH(AM) Tucker Halleran, assistant general man- Houston, named sta- ager, General Foods, Ltd., Japan, joins tion manager. SSC &B, New York, as senior VP. Mr. A series of 52 radio Halleran was SSC &B account executive 2 -3 r Kip Hawley, gen- programs, minutes Orenbach eral manager, WBRU- before joining General Foods eight years each. Bright! Informa- (FM) Providence, R.I., named VP, ago. tive! Entertaining! With Brown Broadcast Service Inc., station John R. Morris elected VP- marketing of commentary,discussions, licensee. Campbell Soup Co., Camden, N.J. He Charles E. Jackson, administrator, press will continue as president of Campbell and celebrity interviews. and publicity, KNBC(TV) Los Angeles, subsidiary, Champion Valley Farms, Inc., Yours FREE as a named manager of department. makers of Recipe brand pet foods, Cam- den. public service, compli- Clyde Formby, program manager, KSAT- ments of Sears. TV San Antonio, Tex., joins KHTv(TV) Jerome Horwitz Jr., sales manager, Houston as operations manager. WMOD(FM) Washington, joins Harry I. as Don Kobiela, announcer, WKBW(AM) Clarkson Associates adv., Washington, marketing. Write to: Buffalo, N.Y., joins WHLW(AM) Lake- VP- wood, N.J., as operations manager. Richard D. Flynn, VP /creative director, Sheridan -Elson Gene Swanzy, manager technical opera- BBDO, Minneapolis office, joins The tions, Public Broadcasting Service, Wash- Bloom Agency of Dallas as VP/ creative Communications Inc. ington, appointed director, operations. director. 48 West 48th Street, Sjef Frenken, with radio division, Cana- Lou Kapuscinski, VP, Weltin Advertising, New York, New York 10036 dian Radio - Television Commission, Atlanta, named VP- creative director.

Broadcasting Mar 181974 100 Look for booth 813 in the West Hall at the NAB Programing Arthur M. Morten - son, chief executive officer and member of board, Hughes Television Network, New York, assumes additional duties of president, post va- cated since Robert D. Hales resigned last month to join Chesebrough - Ponds, Greenwich, Conn. (BROADCASTING, Feb. 11). Christopher Duffy, broadcasting direc- tol, KMOX -TV St. Louis, joins wis -Tv Chicago, as program director. David Dunn, for- merly executive di- The Cybrix 1000 rector, Chris Craft Productions Inc., Los An automation Angeles, elected system designed to improve president, Creative broadcast performance, programming and Duffy Productions Inc., Los Angeles. profitability. Programming may be entered Charles Naylor, supervisor- broadcast The computer -controlled 2 -7 days in advance according publicity, ABC Broadcast Division, New York, named Eastern manager, press Cybrix 1000 automation system to memory size purchased. department, Universal Television, New offers many unique advantages Memory storage capability for York. over other systems. up to 7 days. Punch and Bill Franks, production manager, WVTV- The Cybrix 1000 improves magnetic tape not necessary. (Tv) Milwaukee, named program di- the productivity of station rector. personnel, allows multi -day No memory or time loss in event of external power failure. Fred K. Leo, sports director of KwcN-Tv programming that can be Denver, resigns to go into semiretirement. instantly re- formatted, provides Verified logging in easily entry for up to 8 different music understood English language Broadcast Journalism formats of 32 events each, and printed automatically. Helen Thomas, senior correspondent, upgrades sound consistency. The Modular plug -in replacement United Press International, Washington compact, solid -state Cybrix 1000 capability and nationwide bureau, named UPI White House re- assures easy maintenance and on -site maintenance program. porter; Bob Miller, general news desk, long -life reliability. UPI New York, named general news editor there; David Washing- Anderson, Features To find ton bureau, named UPI religion writer. Outstanding out more about the Entry for 1300 events Cybrix 1000 automated broadcast John O'Regan, producer, CBS News, system, or call Peerless New York, named assistant national edi- programmed on a time (day, write tor and Northeast bureau chief. hour, minute, second) or Electronics, Inc. collect today. sequential basis both. Pete Simmons, New York bureau chief -or Distributed nationally by PAMS. Inc. for Television News Inc., syndicated TV Peerless Electronics, Inc. 12011 Coit Road, Suite 103 Dallas, Texas 75230 214/661 -9558 news service, named acting news director following departure of Dick Graf, VP and news director. Duane Stacker, news director, wcwA(AM) Toledo, Ohio, joins WITL -AM -FM Lansing, Mich., in same position. '1 John Raymond, news announcer, KTRH- (AM) Houston, named news director. Randy D. Covington, editorial director, NUMBER ONE. IT'S THE ONLY PLACE TO BE IN YOUR MARKET! KXYZ(AM) Houston, joins KHOU -TV Hous- Rierson Broadcast's staff of specialists can provide valuable input to keep or put you there. ton as news assignment editor and field Whether your problem is in news, programing, production, research, promotion, personnel reporter. searching, station organization, or governmental affairs, we have people with successful Number One experience in those areas. Cable Gene Robinson, California sales repre- R1ERSON BROADCAST CONSULTANTS, INC. sentative, Anixer -Pruzan, Santa Ana, Calif., CATV equipment manufacturer, 156 EAST 52ND STREET NEW YORK, NEW YORK 10022 named Western regional manager. (212) 688.7275

Broadcasting Mar 18 1974 101 Equipment & Engineering Allied Fields newscast before joining radio network last summer. He is survived by his wife, Han- Henry Lehne, VP- Larry F. Manuel, product manager, Ar- nah, and daughter. systems Md., VP- programs, bitron Radio, Beltsville, elected FCC trial at- GTE Information general manager, operations and produc- Earl Clifford Walck, 69, subsidiary Kaufman who torney since 1953, died March 6, of heart Systems, tion. He succeeds Herb Ohio, while returning of General Tele- resigns. Bryce Rathbone, Eastern sales attack in Crestline, to Washington from trip. His survivors phone & Electronics manager, Arbitron Radio, New York, one Inc., named senior Eastern sales manager, Arbi- include wife, Nannie Maude, and appointed daughter. VP - manufacturing tron Television, New York. He is suc- services, GTE Syl- ceeded by Marvin J. Strauzer, formerly Mary Merryfield, 62, moderator, Radio vania Inc., also sub- with Eastern sales staff, Arbitron Radio, Journal for Women, on WMAQ(AM) Chi- sidiary of parent there. cago from 1951 to 1958, and syndicated GTE. columnist for Chicago Tribune, died 1. Lehne . Stephen A. Schoen, March franchising director, Community Tele- Deaths Martha Wentworth, 80, radio network ac- Commun ications Inc., Denver joins Jer- Alex Benson, 46, editor and producer of tress in 1930's and 1940's, died March 8 Pa., as rold Electronics Corp., Horsham, specials for NBC Radio network news, in Sherman Oaks, Calif. She is survived sales manager, Western region. died March 12 in New York of compli- by daughter and son. Gene Maffei, account dealer, Sony Corp., cations arising from meningitis. Mr. Ben- Herb Bloomberg, 70, retired VP, Merv San Francisco, named national adminis- son joined NBC in 1967 working as as- Griffin Group Stations, New York, died tration manager, JVC Industries, equip- signment editor for wNBC(AM) New March 12 in Scottsdale, Ariz., of heart ment manufacturers, Clifton, N.J. York, and writer for WNBC -TV evening attack.

For the Record®

As compiled by BROADCASTING, March 4 by Pacific Broadcasting Corp., licensee, for waiver (Dots. 19291 -2). Action Feb. 27. of rules for 120 day period or until June 1, 1974, through March 8, and based on filings, to permit operation by persons holding third -class FCC denied petition by Capitol Broadcasting radio-telephone licenses. Action Feb. 27. Co. for reconsideration of new rules providing authorizations and other FCC actions. for public inspection of television station program Abbreviations: Alt.- alternate. ann.- announced. WKYH -TV Hazard, Ky.- Broadcast Bureau re- logs. Petition by NBC for partial stay of effective ant.-antenna. aur.- aural, aux.- auxiliary. CARS- scinded action of Feb. 15 1974, granting applica- date (March 1, 1974) of new rules as they applied community antenna relay station. CH- critical tion for renewal. Action Feb. 27. to stations with automatic logging facilities and hours. CP- construction permit. D -day. DA-di- petition for reconsideration were granted in part ERP radiated power. WMTW -TV Poland Sprints, Me., and WPTZ -TV rectional antenna. -effective Plattsburgh, application by and otherwise denied (Doc. 19667). Action Feb. 28. height of antenna above average terrain. N.Y. -FCC denied Loren HAAT- and Thomas Rivers, et al., for review July 10, kilohertz, kilowatts. LS sunset. of FCC denied request by National Association of khz- kw- -local 1973, ruling by Broadcast Bureau that toy mouse mhz- megahertz. mod. -modifications. N- night. Independent Television Producers and Distributors commercials broadcast by WMTW -TV and WPTZ- for year's delay (until September 1975) in effective PSA- presunrise service authority. SCA- subsidiary TV did not violate any commission policy or rule, communications authorization. SH- specified hours. date of changes in prime time access rule which or provision of the Communications Act. Action were adopted Jan. 23, 1974, in Report and Order in SSA -special service authorization. STA- special Feb. 27. temporary authorization. trans. -transmitter. TPO docket 19622 (FCC 74 -80). -transmitter power output. U- unlimited hours. WDCN -TV Nashville- Broadcast Bureau grant- vis. visual. w- watts. - noncommercial. ed CP to change type trans. (BPET -477); granted CP Call letter applications to install new aux. trans. at main trans.-ant. loca- KIVI. New TV tion (BPET -478). Action Feb. 28. KITC Nampa, Idaho -Seeks stations KRIS -TV Corpus Christi, Tex. -Broadcast Bureau KHPL -TV Hayes Center, Neb. -Seeks KWNB- Final action granted CP to change ERP aur.; type trans. (BPCT- TV. 4704). Action Feb. 28. WPBO -TV Portsmouth, Ohio -Broadcast Bureau granted license covering permit for a new educa- KERA -TV Dallas- Broadcast Bureau granted tional TV. Action Feb. 28 (BLET -351). mod. of license covering change in name of station New AM stations to Public Communication Foundation for North Call letter application Texas (BMLEr -126, BMLTS -592). Action Feb. 28. Starts authorized South Carolina Educational Television Commis- KBAI Morro Bay, Calif. -Authorized program sion, Sumter, S.C. -Seeks WRJA -TV. Other actions operation on 1150 khz, 500 w -D. Action Feb. 11. FCC, in response to request by George T. Hern- program reich, applicant for a license to cover CP for KZIQ Ridgecrest, Calif. -Authorized Existing TV stations KFPW -TV Fort Smith, Ark., and for renewal of operation on 1360 khz, 1 kw -D. Action Feb. 25. license of KAIT -TV Jonesboro, Ark., has sched- WPUP(AM) Bay St. Louis, Miss. -Authorized Final actions 1974, uled oral argument for April II, 9:30 a.m. 1190 khz, 5 kw -D. Action Agana, program operation on KUAM -TV Guam -FCC granted request on exceptions to initial decision in TV proceeding Feb. 19. WRRL Rainelle, W. Va.- Authorized program operation on 1130 khz, 1 kw -D. Action Feb. 4. Other actions Review board in Santa Cruz, Calif., AM pro- NAB EDWIN TORNBERG ceeding, granted request by Broadcast Bureau for extension of time through March 8 to file reply to opposition to petition to add issues by Progres- & INC. sive Broadcasting. Proceeding involves mutually COMPANY, exclusive applications for new AM by St. Cross 1974 Broadcasting at Santa Cruz and Progressive at Aptos -Capitola, Calif. (Dots. 19503, 506). Action Feb. 28. Iowa City, Iowa -Review board granted Braver- Hospitality Suite man Broadcasting Co. 1560 khz, I kw -DA -2 (Dots. 19596-7). P.O. address: 1015 Oakcrest, Iowa City 52240. Estimated construction cost $39,000; first - year operating cost 569,932; revenue $48,000. Prin- cipal: A. Kent Braverman (100 %) is real estate businessman in Iowa City. Board also approved ASTROWORLD HOTEL agreement between BBC and Bums, Rieke and Voss Associates for reimbursement of expenses in return for dismissal of BRV application for same facilities (Doc. 19596). Action Feb. 28. ED TORNBERG DOUG KAHLE Shreveport, La.- Review board granted James E. Reese 1300 khz, 500 w -D (Does. 19507 -9). P.O. address: 43 54th St., Gulfport, Miss. 39501. Esti-

Broadcasting Mar 18 1974 102 mated construction cost $24,046; first -year operating cost $24,000; revenue $36,000. Principals: Mr. Reese has interests in KGCM -AM -FM Gulfport, Miss., Summary of broadcasting and in Tri- Cities Broadcasting Co. Competing ap- plications of North Caddo Broadcasting Co. to According to the FCC, as of Feb. 28, 1974 change operation of KNCB Vivian, La., from 1600 Not khz, 5 kw -D to 1300, 5 kw -D, and Bossier Broad- On air Total on air Total casting Co. for new AM to operate on 1300 khz, Licensed STA CP's on air GP's authorized 1 kw -D at Bossier City, La., were denied. Action Feb. 8. Commercial AM 4,374 3 23 4,400 52 4,452 Review board in San Juan, Rio Grande, Isabel Commercial FM 2,456 o 52 2,508 161 2,669 Segunda and Vieques, Puerto Rico, AM proceed- Commercial TV -VHF 505 1 7 513 7 520 ing, granted petition by Figueroa & Associates for -UHF 191 o 3 194 38 243 extension of time through March 22 to file re- Commercial TV sponsive pleadings to petition to delete issues and Total commercial TV 696 1 10 707 45 763 petition to add issues by Boricua Broadcasting, and Educational FM 619 0 26 645 93 736 petition to accept delayed pleadings, petition to 88 0 3 91 5 96 modify issues, petition to add issues, and Educational TV -VHF petition 141 3 144 to add issues against Vieques Radio filed by Cava- Educational TV -UHF 131 0 10 llaro Broadcasting. Proceeding involves competing Total educational TV 216 0 17 233 5 240 applications of Cavallaro Broadcasting, Boricua Broadcasting, and Summit Broadcasting of Puerto Special temporary authorization Rico Inc., for new AM on 1030 khz in San Juan and Figueroa at Rio Grande, and Vieques Radio at Isabel Segunda, Vieques (Dots. 19897 -901). Action Feb. 28. San Antonio, Tex.-San Antonio Community Call letter application 450 ft. Radio Corp. seeks 89.1 mhz, 50 kw. HAAT College, Houlton, Me. -Seeks WRNE. P.O. address: 225 Castano, San Antonio '78209. Ricker Existing AM stations Estimated construction cost $96,339; first -year oper- Wasque Corp., Tisbury, Mass.-Seeks WVOI. ating cost $82,000. Principal: Pleas McNeel is Broadcasters and Publishers Inc., Pascagoula, Final action president of company. Ann. Feb. 21. Miss. -Seeks WPEM. KFRB, Fairbanks, Alaska -FCC denied request *San Antonio, Tex. -Southwest Texas Public by Northern Television KSID Radio, Inc., Sidney, Neb. -Seeks KSID- Inc. for waiver of rules on Broadcasting Council seeks 89.1 mhz, 100 kw. FM. AM nighttime clear channel station assignments, HAAT 373 ft. P.O. address: Box 7158 Austin, Tex. and its application to change frequency of KFRB 78712. Estimated construction cost $81,500; first - *Central School Dist. #1, towns of Rush- Henriet- Fairbanks from 900 khz to 820 khz has been re- year operating cost $68,575. Principal: Council owns ta - Pittsford - Brighton, Henrietta, N.Y. - Seeks turned as unacceptable. Action Feb. 27. *KLAN-TV San Antonio. John H. Nash Jr. is WRHR. president. Ann. Feb. 25. Valley Broadcasters Inc., Edinburg, Tex. -Seeks Fines KESI. KSLY San Luis Obispo, Calif. -FCC ordered Starts authorized KSLY Broadcasting Co., licensee, to forfeit $1,000 KTOO(FM) Juneau, Alaska-Authorized pro- Call letter action for willful violation of rules by edi- 10 w. Action broadcasting gram operation on 104.3 mhz, TPO Vandalia, IIL torial endorsements of political candidates on eve Feb. 11. Clark Communications Corp. Inc., of general election without informing other candi- -Granted WKRV. dates of broadcast and its proposed contents suffi- KYOT(FM) Sterling, Colo. -Authorized program Chief Pontiac Bdcg. Corp. Inc., Cadillac, Michi- ciently far in advance for them to have reasonable operation on 96.7 mhz, ERP 940 w, HAAT 500 ft. gan- Granted WITW. Action Feb. 11. opportunity to prepare responses and have them *Board of Trustees of Montclair State College, broadcast. Action Feb. 28. WRPS(FM) Rockland, Mass. -Authorized pro- Upper Montclair, N.J. -Granted WMSC. WDMG Douglas, Ga. WDMG gram operation on 91.5 mhz, TPO 10 w. Action -FCC ordered Feb. 11. Inc., licensee, to forfeit $2,500 for repeated failure Existing FM stations to operate station as required in its license and WRSU -FM New Brunswick N.J. -Authorized repeated rule violations by operating at night with program operation on 88.7 mhz, ERP 1350 w, Fine nondirectional antenna, failure to log required HAAT 126 ft. Action Feb. 4. directional antenna parameters, and maintenance WYSP(FM) Philadelphia - FCC notified SIR log violations. Action Feb. 27. KUGS(FM) Bellingham, Wash. -Authorized Communications, licensee, that it has incurred program operation on 89.3 mhz, TPO 10 w. Action apparent liability for forfeiture of $10,000 for will- Call letter application Feb. 11. fully or repeatedly failing to observe provisions of sections 73.282 (program log), 73.283 (operating KPNG Port Neches, Tex. -Seeks KSUZ. Final action log), and 73.1205 (fraudulent billing). FCC also KDNC Spokane, Wash.-Seeks KXXR. Boone, Iowa -Ken Kilmer Broadcasting Co. admonished SJR Communications, in separate ac- Broadcast Bureau granted 98.3. mhz, 3 kw HAAT tion, concerning broadcast of contest allegedly Call letter actions 207 ft. P.O. address 813 Keeler Street. Boone 50036. rigged by station's former general manager. Action Estimated construction cost $12,159; first -year oper- Feb. 27. KBOM Bismarck -Mandan, N.D. -Granted KWWB. ating cost $11,020; revenue $12,500. Principals: Ken KRSD Rapid City, S.D.-Granted KTOQ. Kilmer (66%) and E. G. Wenrick (34 %). Messrs. Call letter applications Kilmer and Wenrick own KWBG(AM) Boone. Mr. KWKK. WAFC Staunton, Va.- Granted KWDW. Wenrick also has interest in KBOE(AM) Oskaloosa, KCAB -FM Dardanelle, Ark. -Seeks Iowa and KTTN(AM) Trenton, Mo. (BPH- 8678). WFMF Chicago -Seeks WLOO. Action Feb. 25. New FM stations KOWC Cedar Rapids, Iowa -Seeks KICR. Wash. -Seeks KXXR -FM. Applications Initial decision KNDC -FM Spokane, Atlanta, Tex. -Administrative Law Judge Lenore *Duluth, Minn.-Minnesota Educational Radio G. Ehrii proposed granting application of Cass Call letter actions seeks 92.9 mhz, 46 kw. HAAT 603 ft. P.O. address: County Broadcasting Co. for 99.3 mhz, 3 kw (Dots. WELA Jesup, Ga.- Granted WSOJ -FM 400 Sibley St., St. Paul 55101. Estimated construc- 19782 -3). P.O. address: 114 w. Main, Atlanta, Tex. tion cost $65,625; first -year operating cost $20,000. Estimated construction cost $23,717; first -year WKLO -FM Louisville, Ky.- Granted WCSN Principal: William H. Kling is president of Minne- operating cost $27,300; revenue $30,000. Principals: KZAG Dallas, Tex. -Granted KERA -FM. sota Educational Radio. Ann. Feb. 21. D. Herring (80 A. (20 Gloria %) and T. Moore %). KTW -FM Seattle, Wash. -Granted KZOK *Jackson, Miss.- Educational Broadcasters of Ms. Herring is executrix of estate of Alvis N. Mississippi seeks 91.5 mhz, 10 w. P.O. address: Box Dowd, owner of KNCB(AM) Vivian, La. Mr. 6567, Jackson 39212. Estimated construction cost Moore is radio technician for KNCB. Action Feb. Renewal of licenses, $2,700; first -year operating cost $7,700. Principal: 21. Robert Sanders is president of Educational Broad- all stations casters. Ann. Feb. 21. Other action KPLD(FM) Branson, Mo- Broadcast Bureau *Raleigh, N.C. -Educational Information Corp. Review board in Bloomington, Ind., FM proceed- granted renewal of license subject to condition that seeks 89.7 mhz 10 kw. P.O. address: 2517 Wilbon ing, granted motion by Indiana Communications for assignment of license be consummated within 45 St., Durham, H.C. 27704. Estimated construction extension of time through March 1 to file opposi- days. Action Feb. 26. cost $4,850; first -year operating cost $20.000. Prin- tions to motion for leave to file further motion to Broadcast Bureau granted renewal of licenses for cipal: Gregory F. Procopio is technical director of add issues and further motion to add issues by the following stations, their co- pending auxiliaries corporation. Ann. Feb. 21. Bloomington Media Corp. Proceeding involves com- and SCA's where appropriate: KRIT(FM) Clarion peting applications of Henderson Broadcasting, In- and KDLS -FM Perry, both Iowa; KGRC(FM) Han- Southport, N.C. -Brunswick Broadcasting Co. diana Communications and Bloomington Media for seeks 107.1 mhz, 3 kw. HAAT 300 ft. P.O. address: nibal and KLTI Macon, both Mo.; WMUS -AM -FM new FM on 96.7 mhz at Bloomington, Ind. (Dots. Muskegon and WIOS Tawas City, both Mich.; 600 Fairmont St. Greensboro 27401. Estimated -15). Action Feb. 28. construction cost $43,923; first -year operating cost 19813 WKKD -FM Aurora and WVKC(FM) Galesburg. $25,200; revenue $50,000. Principals: Clarence S. both Ill.; and WWWE and WWWM(FM) Cleve- Mowery Jr. and Willard S. Taylor (50% each). Mr. Rulemaking petitions land. Actions Feb. 28. Mowrey is Western Electric employee; Mr. Taylor The following amendments to the FM table of as- is retired radio engineer. Ann. Feb. 25. signments are requested: Modification of CP's, *Hamilton, Ohio-Hamilton City School District KIFN Phoenix -Seeks to assign ch. 300 to seeks 89.5 mhz, 10 kw. P.O. address: 332 Dayton Phoenix (RM- 2320). Ann. March 1. all stations St., Hamilton 45012. Estimated construction cost cost Principal: KIEL Elizabethtown, Ky. -Seeks to assign ch. KAIR Tucson, Ariz- Broadcast Bureau granted $9,245; first -year operating $1,150. to ch. 215 to extend completion date to August Fry is of schools. Ann. 221A to Elizabethtown, and substitute mod. of CP Dr. James superintendent 2322). Ann. 15, 1974 (BMP- 13740). Action. Feb. 26. Feb. 21. for ch. 220 at Louisville, Ky. (RM- March 1. WKRO Cairo, Ill.- Broadcast Bureau granted *Toledo, Ohio -Board of Education, Toledo City Broadcasting Inc. -Seeks mod. of CP to extend completion date to August 10 P.O. Carmel, N.Y. -Carmel School District seeks 88.3 mhz, kw. address: to assign ch. 288A to Patterson, N.Y. (RM- 2321). 7, 1974 (BMP- 13737). Action Feb. 26. Manhatten and Elm, Toledo 43608. Estimated con- Ann. March I. KXLW Broadcast Bureau granted struction cost $85,000; first-year operating cost Clayton, Mo.- to assign mod. of CP to extend completion date to June 1, $3,000. Principal: Mr. John Parsons is assistant KEPG South Pittsburg, Tenn. -Seeks Feb. 26. superintendent of Board of Education. Ann. Feb. ch. 269A to South Pittsburg (RM- 2323). Ann. 1974 (BMP- 13743). Action 28. March 1. WVEO(TV) Aguadilla, Puerto Rico-Broadcast

Broadcasting Mar 18 1974 103 Bureau granted mod. of CP to extend completion which also owns KTVV(TV) and KHFI -FM,' both TV Pittsburgh and delete WKD>)F -TV Cleveland; date to January I, 1975 (BMPCT- 7524). Action Austin. Buyer: R. Miller Hicks (100 %). Mr. Hicks and for Glen Robbins (CAC -3581) -to add: WOUC- Feb. 28. owns KRMH -FM San Marcos, Tex. and 25% in- TV Cambridge and WUAB Lorain, both Ohio, terest in KJOE(AM) Shreveport, La.; KIKN(AM) and WPGH -TV Pittsburg. WAMB Donelson, Tenn. -Broadcast Bureau Beaumont, both Texas date to Sinton and KTRM(AM) of Ohio, 124 W. Front granted mod of CP to extend completion (BAL- 8033). Action Feb. 28. Continental Cablevision June 27, 1977 (BMP- 13742). Action Feb. 28. St., Findlay, Ohio for Waynyee township, KCOM(AM) Comanche, Tex. -Broadcast Bureau Ohio (CAC-1/286)-proposes WLWD, granted assignment of license from Radio Comanche WHIO-TV und BWKEF Dayyyton ;oWOET -T'4 ett action, all services Inc. to Roy E. Parker for $110,000. Sellers: W. R. ing; WCPO -TV WKRC-TV, WXIX -TV and WCET Other Tabor, president, et al. (100 %). Buyer: Mr. Parker Cincinnati; WI)AB Lorain, Ohio; WMUB_TV Ox- Oral argument before FCC in multiple owner- (100 %), formerly announcer and salesman with ford, all Ohio and WTTV Bloomington, Ind. ship proceeding has been scheduled for June 18 and KRUN(AM) Ballinger, Tex. (BAL- 8042). Action notices Ultra Com, Inc., Box 507, Lansdale, Pa. 19446 19. Deadline for filing written comments or Feb. 28. proposes for Wayne township, Ohio (CAC-3033)- of appearance is May I. In further notice of WFLD -TV Chicago and add: WUAB rulemaking, FCC amendment KBRZ(AM) Freeport and KLJT(FM) Lake Jack- to delete: proposed proposed son, both Texas- Broadcast Bureau granted assign- Lorain, Ohio. of rules relating to multiple ownership of stand- stations to re- ment of license from Summit Broadcasting of Texas Cable 5110 West ard, FM and television broadcast Inc. for Sel- Hampton TV Co., Library years, to reduce one Inc. to Coastal Broadcasting $540,000. Ave., Bethel Park, Pa. 15102 proposes for Hampton quire divestiture, within five E. Marcy, George A. Mayoral, et al. media holdings in any market to one or lers: Wayne township Pa. (CAC -2743) -to add WPGH -TV party's (100%). Messrs. Marcy and Mayoral have interest more daily newspapers, or one television station, La. Buyers: Jim T. Pittsburgh. combination. Action Feb. 28. in WBOX(AM) Bogalusa, or one AM -FM Payne, Lewis Wilburn (each 44 %), et al. Mr. Berks TV Cable Co., Box 107, Reading, Pa. 19603 Payne is with KIKK(AM) Pasadena, Calif. Mr. for Lower Heidelburg township (CAC-3592) and Wilburn has real estate and banking interests in South Heidelburryg township (CAC-3593), both Pa.- Ownership changes Baytown, Texas. (BALH -1892, BAL- 7978). Action prnposes to Feb. 28. Applications WPVTI -TV, WC AU-TV, WPHL- KPET(AM) Lamesa, Tex. -Broadcast Bureau r; K W T =IV Albion, KHPL -TV Hayes Center, TV and WTAF -tTV, all Philadelphia. and WLVT- KHQL granted assignment of license from Connor Corp. Burlington, KHOL -IV Kearney and KHTL -TV Superior, all Seller: Thomas TV Allentown, all Pa.; WKBS -TV N.J., to KPET Radio Inc. for $220,000. and WPIX -TV New York. Nebraska-Seek transfer of control of Bi- States Co. Connor (100 %). Buyer: KTLQ Radio Inc. Galen from F. Wayne Brewster, et al. (100% before, none O. Gilbert has 60% interest in purchasing corpora- Mt. Oliver Cable TV Co. proposed for Mt. Oliver after) to NTV Enterprises Inc. (none before, 100% tion, licensee of KTLQ -AM -FM Tahlequah, Okla. borough, Pa. (CAC -2744) -to add WPGH -TV after). Consideration: 51,900,000. Principals: John Mr. Gilbert also has interest in KOKN(AM) Pittsburgh. W. Payne (10% share) and Alan M. Oldfather Pawhuska, Okla., KBTN(AM) Neosha and KSWM- Teleprompter of Mountlake Terrace, Wash. (161/2% share) are president and treasurer, respec- AM-FM Aurora, both Missouri (BAL- 8010). Ac- pro- tively, of NTV Enterprises. Ann. Feb. 14. poses for Mountlake Terrace (CAC -2893) -to de- tion Feb. 28. lete: ÇHAN -Ty Vancouver, B.C. and add: KTXL 8'9/CPS-AM-FM Tarboro, N.C. -Seeks transfer of Sacramento, Calif. control of Coastal Plains Broadcasting from V. E. and L. H. Fountain (100% before, 31% after) to Cable Teleprompter Cable Communications Corp., 1317 - Robert L. Harper (none before, 50% after). B George Washington Way, Richland, Wash. 99352 Consideration: S152,662. Principal: V. E. and L. H. Applications for Richland (CAC- 3590) -requests certification of Inc., li- existing CATV operations and to add: KTVW Fountain own Eastern Shopping Centers of cable television systems general man- The following operators Tacoma, Wash. censee. Mr. Harper is president and have requested certificates of compliance FCC an- Feh. 14. ager of WCPS. Ann. nounced Feb. 27 (stations listed are TV signals Teleprompter Corp., 1224 So. K St., Box 5216, KWHO -AM -FM Salt Lake City -Seeks assign- proposed for carriage): Tacoma, Wash. 98406 proposes for Tacoma (CAC- from Reese C. Anderson (100 %) 1331) -to delete: CHEK -TV Victoria, B.C. and ment of license Box 485, Woodlake, to C. (51 %) and Rhea S. Zitting (49 %) Teleprompter of Woodlake, KPTV Portland, Ore. and add: CBUT Vancouver, Marvin 93286 proposes for Woodlake (CAC- 2475)- for $200,000. Mr. Zitting is training director at Calif. B.C., and KTXL Sacramento, Calif.' Parker Packing Co. and former KWHO engineer. to delete KQED -TV San Francisco. Mrs. Zitting is real estate salesperson. Ann. Feb. Alamosa Cable TV, 312 State St., Alamosa, Final actions 3582) -requests 14. Colo. 81101 for Alamosa (CAC- Unincorporated areas of Boone County, 111.-FCC WMFM(FM) Madison, Wis. -Seeks assignment certification of existing CATV operations. authorized Community Cablevision to carry Illinois of license from Earl W. Fessier (100 %) to Mid - Teleprompter Florida CATV Corp., Box 2591, stations WCEE -TV Freeport; WREX -TV and continent Broadcasting Co. for 5275,000. Buyers: 334 Belvedere Rd., W. Palm Beach, Fla. 33405 WTVO Rockford; WGN-TV, WTTW and WFLD- N. L. Bentson, Joseph L. Floyd, Edmond R. Ruben proposes for Delray Beach, Fla. (CAC-1368) to TV, all Chicago; and Wisconsin stations WHA -TV (331/2% each). Midcontinent owns WTSO(AM) add: translator W64AD North Fort Lauderdale, Madison and WVTV Milwaukee (CAC -2670). Ac- Madison, Wis. and KDLO -FM Watertown, KDLO- Fla. tion Feb. 27. KPLO Reliance, all S.D. Ann. TV Florence, -TV Bloomington, Feb. 21. Warner Cable of Winter Haven, Box 512, Winter and Monroe county. Ind. -FCC Fla. Polk (unincorp. granted application of Monroe All- Channel Cable - Portage, Wis. -Seeks assignment Haven, 33880 for County, WPDR -AM -FM areas) Fla. (CAC -3585)-requests certification of vision to add WON -TV Chicago to its cable sys- of license from Comstock Publishing Co. to Kramer tems located in Indianapolis Seller: existing CATV operations. -Bloomington major Broadcasting for 5237,000 and adjustments. television market (CAC -245 CAC -24b). Monroe William T. Comstock (100 %). Buyer: Edward A. Ultra Com of Rockmart, Box 507. Lansdale, Pa. presently carries of WRTV, WLWI, WISH -TV and Kramer (100 %) is former station manager 19446 for Polk County (unincorp. areas) Ga. (CAC- WTI-V, all Indianapolis; WTHI and WTWO Terre WDUX -AM -FM Wampaca, Wis. Ann. Feb. 14. 3591)-proposes to carry WETV, WAGA -TV, WSB- Haute, Ind.; WTCG, WTIU Bloomington and WDRB -TV TV, WXIA -TV, WHAE-TV and WATL- Louisville, Ky. Action March 1. Final actions TV all Atlanta; WGTV Athens, Ga.; WDEF and WTCI Chattanooga; WHNT-TV Huntsville Ala.; FCC granted Logansport TV Cable Co., Logans- KPLD(FM) Branson, Mo. - Broadcast Bureau WHMA -TV Anniston, Ala., and WCLP -TV Chats- port (CAC- 2559): Greater Lafayette TV Cable Co., granted assignment of license from Taneycomo worth, Ga. Lafayette (CAC-2564), West Lafayette (CAC- Broadcasting Corp. to Taneycomo Broadcasting Co. 2565); and Marion Cable TV Inc., Marion (CAC- for 580,200. Seller: Saul A. Nuccitelli, president, et Rush County Cable Television, 102 N. Perkins 2560), Gas City (CAC-2563), Jonesboro (CAC - al. (100 %). Buyers: Charles W. and Dolores L. St., Rushville, Ind. 46173 proposes for Rushville 2562), and Grant County (CAC- 2561), all cable Hestington (together 100 %). Hestingtons own real (CAC -3435) -to delete: WDRB -TV Louisville, television systems operating in Indiana, certificates estate and restaurant interests in Branson (BALH- Ky.; WTIU -TV Bloomington, Ind., and add: of compliance to substitute, for carriage of Chicago 1932). Acion Feb. 26. WHMB -TV Indianapolis and WCPO -TV Cincinnati. White Sox baseball games, WSNS -TV for WFLD- KQIK(AM) Lakeview, Ore. -Broadcast Bureau American Cablevision Co., 120 E. Third St., TV, both Chicago. Applications of another Indiana granted assignment of license from Pacific North- Winona, Minn. 55987 requests for Goodview, Minn. cable operator, Telecable of Kokomo for carriage west Radio Inc. to Lake County Communications (CAC-3588) and Lewiston Idaho (CAC- 3589)- of WSNS -TV without deleting WFLb -TV, on its Inc. for $55,000. Seller: E. L. McKinney (100 %). certification of existing CATV operations. systems at Kokomo (CAC-2566) and Howard Coun- Max Thorley ty (CAC-2567) were also granted, since systems are Buyers: Ernest L. Riedelbach and See Mor Cable TV of Sikeston, 217 Tanner, Box is announcer and Sales outside of all television markets. Action Feb. 27. (each 50 %). Mr. Riedelbach 983, Sikeston, Mo. 63801 for Miner, Mo. (CAC- manager of KSUB(AM) Cedar City, Utah. Mr. 3583)-proposes Keene, N.H. granted American in Cedar to add: KPLR -TV, KDNL -TV -FCC Cablevision Thorley has land development interests and KETC-TV St. Louis, Mo. Co. special temporary authorization and waiver of City (BAL- 8014). Action Feb. 28. rules to permit immediate substitution of WSBK- Lincoln City, Ore.-Broadcast Bu- Marshall's TV Cable Company, Box 375 Mill- TV Boston for WKBG -TV Cambridge, KBCH(AM) town, 59851, Mass., on reau granted assignment of license from Yaquina Moqt. proposes for Missoula County, its systems at Keene, Marlboro, and Swanzey, (unincorp. areas) Radio Inc. to Lincoln City Broadcasting Inc. for Mont. (CAC-2852)-to delete: N.H., located within Greenfield, Mass., smaller R. Becker, president, et CJOC-TV Lethbridge, Alberta and add: KWON - television market, pending action S175,000. Seller: Thomas TV Denver. on applications al. (100 %). Mr. Becker has interest in KNPT(AM) for certificates of compliance. Action Feb. 27. McLachlan (100 Newport, Ore. Buyers: Leo A. %), Missopla TV Cable Co.. 924 S. Third St., a Colonie, N.Y. -FCC authorized Capitol Dis- president. Mr. McLachlan recently sold interest in Missoula, Mont. 59801 for Missoula, Mont. (CAC- trict Better T.V. to 8024). Action carry WAST and WTEN Al- KLTZ(AM) Glasgow, Mont. (BAL- 3587)-proposes to add: KWGN -TV Denver and bany; WRGB anti sWMHT Schenectady; WOR- Feb. 28. delete: CJOC -TV Lethbridge, Alberta. TV and WP1X New York, all N.Y., and WHCT- KYJC(AM) Medford, Ore. -Broadcast Bureau TV Hartford, Cann. (CAC-75 -76). On November Helms -Tarbox Service Co., % Glen Tarbox, Box granted assignment of license from Medford Print- . 1252 proposes 9, 1973, FCC granted special relief from leap - ing Co. to Mattco Inc. for $325,000. Sellers: Mabel Missoula, Mont, for Rattlesnake frogging provisions Valley (CAC-2805) and Rattlesnake Valley to allow cable systems in Al- W. Ruhl, president et al. (10056). Buyers: Russell area bany- Schenectady -Troy TV market (in which Colonie (75 and William W. Matthias of Missoula County, Mont. (CAC -2806) -to de- H. Matthias %) lete: CIOC -TV Lethbridge, Alberta is located) to carry WOR -TV and WP1X. Action (25 %). Messrs. Matthias also own KBOM(AM) and add: Feb. 27. Bismarck, N.D., KOOK(AM) Billings, Mont. and KWGN -TV Denver. Charleston county, S.C. -FCC authorized Low- application to acquire KERG(AM) Eugene, Ore, is C. S. TV Network, 211 Park Ave. Raton, N.M. pending (BAL- 8048). Action Feb. 28. lands Cablevision and Charleston Cable TV to 87740 for Springer, N.M. (CAC -3584) -proposes carry WCIV, WC°SC-TV WCBD-TV, WITV all KFMN(FM) Abilene, Tex. -Broadcast Bureau to carry: KGGM-TV, KOB -TV, KOAT -TV and Charleston, S.C., and 1NTCG Atlanta on their granted assignment of license from Fine Music KNME -TV, all Albuquerque, N.M. systems in unincorporated areas of Charleston Enterprises Inc. to David L. Boyll for assumption Brookhaven Cable TV, 1232 Middle Country Rd., county. Lowlands also proposes to carry WEBA- of liabilities totaling $46,349. Sellers: Lowell G. TV Allendale, S.C., and new educational station Perry, et al. (100 %). Buyer: Mr. Boyll Seldom, N.Y. 11784, proposes for Lake Grove, N.Y. president, (CAC-1884) -to delete WEDH Hartford, Conn. proposed for Beaufort, S.C. (CAC-l718, CAC- is general manager of KFMN(FM) (BALE- 1906). 2416). Both Lowlands and Charleston have op- Action Feb. 28. Community TCI of Ohio, 114 4th St., Martins posed each other's applications for certification. KTAP(AM) Austin, Tex. -Broadcast Bureau Ferry, Ohio proposes for Martins Ferry (CAC- Decision to consolidate two applications renders granted assignment of license from Kingstip Com- 3576) Yorkville (CAC -3577) Tiltonsville (CAC - moot objection of Lowlands and Charleston to one munications Inc. to Advance Inc. for $270,000. 3578) and Rayland (CAC-3579), all Ohio and another's applications on matters relating to fran- Sellers: Henry B. Tippie is president of Kingstip Moundsville, W.Va. (CAC-3580) -to add: WPGH- chising process, FCC said. Action Feb. 27.

Broadcasting Mar 18 1974 104 Professional Cards

-Established 1926 EDWARD F. LORENTZ JANSKY & BAILEY - COHEN and DIPPELL, P.C. PAUL GODLEY CO. & ASSOCIATES Atlantic Research Corporation Engineers CONSULTING ENGINEERS 5390 Cherokee Ave. Consulting CONSULTING ENGINEERS (formerly Commercial Radio) 527 Munsey Bldg. Alexandria, Va. 22314 Box 798, Upper Montclair, N.J. 07043 1334 G St., N.W., Suite 500 (202) 783.0111 (703) 354 -2400 347.1319 Washington, D.C. 20004 Phone: (201) 746 -3000 Washington, D. C. 20005 Member AFCCE Member AFCCE M mbrr AFer'b: Mr mber AFCCE

A. D. Ring & Associates GAUTNEY & JONES LOHNES & CULVER Kear & Kennedy CONSULTING RADIO ENGINEERS CONSULTING RADIO ENGINEERS Consulting Engineers Associates 1156 15th 1302 18th St., N.W., 1771 N St., H.W. 296 -2315 2922 Talester Ct. (703) 560 -6800 St., N.W., Suite 606 Washington, D.C. 20005 WASHINGTON, D.C. 20036 WASHINGTON, D. C. 20036 Falls Church, Va. 22042 (202) 296.2722 (202) 785 -2200 Member APODE Member APOCE Member AFCCE Member AFCCE

A. EARL CULLUM, JR. SILLIMAN, MOFFET STEEL, ANDRUS & ADAIR HAMMETT & EDISON CONSULTING ENGINEERS & KOWALSKI 2029 K Street, N.W. CONSULTING ENGINEERS INWOOD POST OFFICE Washington, D.C. 20006 711 14th St., N.W. Radio G Television . BOX 7004 (301) 827 -8725 Republic 7-6646 Box 68, International Airport DALLAS, TEXAS 75209 (301) 770.7470 Washington, D. C. 20005 San Francisco, California 94128 (214) 631.8360 (202) 223 -4664 (415) 342 -5208 Member AFCCE Member AFCCE Member .4 ECCE Member AFOCE

JULES COHEN CARL E. SMITH VIR N. JAMES JOHN B. HEFFELFINGER CONSULTING RADIO ENGINEERS & ASSOCIATES CONSULTING RADIO ENGINEERS Applications and Field Engineering Frequency Surreys Suite 716, Associations Bldg. 8200 Snowville Road Computerized 9208 Wyoming PI. Hiland 4 -7010 345 Colorado Blvd. -80206 1145 19th St., 659 -3707 N.W., Cleveland, Ohio 44141 (303) 333 -5562 Washington, D. C. 20036 Phone: 216 -526 -4386 KANSAS CITY, MISSOURI 64114 DENVER, COLORADO Member APOCE Member AFCCE Member AFCCE

E. Harold Munn, Jr., ROSNER TELEVISION JOHN H. MULLANEY TERRELL W. KIRKSEY & Associates, Inc. SYSTEMS CONSULTING RADIO ENGINEERS Consulting Engineer CONSULTING & ENGINEERING 9616 Pinkney Court Broadcast Engineering Consultants 5210 Avenue F. Box 220 250 West 57th Street Potomac, Maryland 20854 Austin, Texas 78751 Coldwater, Michigan 49036 New York, New York 10019 301 - 299 -3900 Phone: 517 -278 -7339 (212) 246 -3967 Member AFCCE 15121 454 -7019

DAWKINS ESPY Oscar Leon Cuellar Consulting Radio Engineers Consulting Engineer Applications /Field Engineering 1563 South Hudson P.O. Bar 3127- Olympic Station 90212 (303) 756 -8456 Service Directory BEVERLY HILLS, CALIF. (213) 272 -3344 DENVER, Colorado 80222 Member AFCCE

COMMERCIAL RADIO CAMBRIDGE CRYSTALS JOHN F. X. BROWNE CO. PRECISION FREQUENCY JOHN J. DAVIS MONITORING Consulting Engineers & ASSOCIATES, INC. PRECISION FREQUENCY MEASURING SERVICE MEASUREMENTS, AM -FM -TV Applications & Field Engineering CONSULTING ENGINEERS SPECIALISTS FOR AM -FM -TV Turnkey Installations-Radio & TV Monitors Repaired 8 Certified 25 West Long Lake Road 445 Concord Ave. P.O. Box 644 103 S. Market St. BLOOMFIELD HILLS, MICH. 48013 Lee's Summit, Mo. 64063 Cambridge, Mass. 02138 Sierra Madre. Calif. 91024 Phone (816) 524-3777 Phone (6171 876 -2810 (213) 355 -6909 Tel. 313 -642 -6226 TWX 810 232 1663 Since January 1, 1970, BROADCASTING no I See last page of Classified Sec- forwards audio tapes, transcriptions, films or VTR's tion for rates, closing dates, BROADCASTING cannot accept copy requesting audio Advertising box numbers and other details. tapes, transcriptions, films or tapes to be sent to Classified box number.

RADIO Help Wanted Sales Help Wanted Announcers Continued Continued

Help Wanted Management You are announcer -sales and want full time sales, We're looking for a mature country communicator. come loin full service AM-FM station. Beautiful Excellent fringe benefits, profit sharing etc. Must be Assistant corporate director of marketing. Major group. Rocky Mountain community now or by June 1. Full into CBW. If you're a pro tape, resume 8 College graduate who desires management. Must Blue Cross paid. Write Box C -120, BROADCASTING. photo to: Perry St. John, Great Country KSO, 3900 have local sales experience. $30,000 plus profit shar- N.E. Broadway, Des Moines, IA 50317. ing. Submit resume to Box B-76, BROADCASTING. Suburban New York AM /FM station seeks aggressive self- starter familiar with national accounts /agencies. You may be it. Wanted immediately announcer with 25% ownership available to ambitious, young radio Detailed resume required. Reply in confidence to production ability for no hassle daytime MOR /Con- executive seeking equity participation. Best FM Box C -128, BROADCASTING. temporary radio station. We needed you yesterday. facility in fast growing Midwest city of approxi- Send tape, resume and references in first letter to mately 400,000 population. If you have sales ex- Strong Salesperson to become Sales Manager. Black AI Kahn, WAGR Radio, P.O. Box 1056, Lumberton, NC. perience and are ready to run your own show, send format station medium NE market. Fine opportunity. resume to Box B -77, BROADCASTING. Excellent incentive plan with Equal Opportunity Em- Immediate opening Morning Personality, first phone. ployer. Box C -142, BROADCASTING. Send tape, resume, salary requirements to GM, WITY, Program Direction: The requirements for this posi- Danville, IL. tion are MOR programing experience, Masters degree, New York State No. I rated AM -FM seeks young intelligence, creativity, imagination. The rewards: pro- aggressive salesperson. Good draw account list. Fast Female /Male jock needed for housewives show on fessional and financial growth, creative expression, growing market. Send resume and recent photo extremely professional west Kentucky rocker. E.O.E. excellent working environment. Send photograph with Box C -160, BROADCASTING. Send tepe of commercials and /or music show to resume to Box C -91, BROADCASTING. WKYX, Paducah, KY 42001. Small but dynamic company needs you if you're a If you have at least 3 years in programing and /or rec ^nt college graduate with some sales experience Top-rated FM- Stereo beautiful music station would operations, you could be what we're looking for. and a desire to earn $18,000 -$22,000 this year. You like to hear from staff announcers interested in fu- Great station in desirable West Coast market needs can grow with us if you are the right person. Send ture vacancies. Good wages, stability, new facilities take charge operations manager. San Francisco bay resume to Box C -167, BROADCASTING. and equipment. E.O.E. Tape resume to Les Ross area. Box C -106, BROADCASTING. WSRS P.O. Box 961, W. Side Sta., Worcester, MA New MOR Stereo Station in Pennsylvania's 3rd largest 01602. Southern California medium market station needs a market has opportunity for Sales -Management -Calibre do-it -all program manager. Traffic and accounting ex- Sales Person with $ucce$$ful Radio SaleS background. Morning announcer with first phone needed at a perience a must as is some college. Salary $18 -22K. Good bread for the right baker. EOE. Box C -193, 5 kw contemporary station. Located in South East Box C -107, BROADCASTING. BROADCASTING. Kentucky. Send tape, resume, photograph and ex- pected salary to WYGO, Corbin, KY 40701. as We are leaking for a Christian broadcaster who can Sales executive .. complete responsibility general take over local and national sales. The more versatile sales manager in top 25 market. Stereo-Q format. Coming soon: "The Truth About Announcers or How the better as this all- religiously programed station $20,000 plus override on sales. Opportunity for top Conceited They Are". Watch for itl resume to Box C -209, has a small staff. This is an excellent opportunity management. Send complete for the right person who would like to settle down BROADCASTING. Help Wanted Technical with a comfortable income and secure position. No that knows small push or pressure; however, creative sales experience Great opportunity for right person Contact Jim Brady, KINO, Engineer Wanted, North Plains area, to maintain is a "must.' Our need is immediate. Write us today market sales. Male /Female. -3364. AM/FM Pair. Experience preferred but interest and about yourself, and we will arrange for a personal Winslow, 602 -289 up to interview. Write Box C -I22, BROADCASTING. potential given consideration. Salary $200.00 Learn a powerful sales presentation. Continuous sales per week if experienced, with $300.00 potential de- only. Written resume on proven ability. Excellent hunting -fishing Vice President /General Manager. Profitable, Southern training. Midwest background pending Dale Low. KLSS 8 KSMN. Mason City, IA. area. Small market. Box C -43, BROADCASTING. market. Established station, good numbers. Salary, only. commissions, bonus plan $25- 30,000 range. Three to opportunity if you know sales and are willing fi'e years Sales Management experience required. Solid Chief Engineer, directional AM- automated class C- to work. You can be part of a most capable staff Must have proven track- record and stable background. FM, Southwest Station with outstanding reputation, no in one of New Mexico's best market areas. Contact: Confidential resume and photo to owner, Box C -149, board work -One part time engineer available. Send BROADCASTING. Dave Button, KSVP -AM -FM Artesia, 505.746.2751. resume, references. Box C -103, BROADCASTING. sales person National Sales Manager for top 10 VHF, CBS affiliate. Florida East Coast, needs experienced Need maintenance person plus some announcing. develop Into management. We Growth position for results oriented individual makes who would like to Write Box C -135, BROADCASTING. this an outstanding Opportunity. talk offer salary plus commission plus great living. Would Let's it over. by Group owned, equal opportunity employer. Box prefer RAB trained. At our station you ere limited ability. WDAT Radio Daytona Beach 904 Engineer who loves it. Must be able to handle FM C -154, BROADCASTING. your own No hassle 677 -4122 Bill Hunter. IGM automation and live AM daytimer. atmosphere. Some weekend board work involved or If you are young, ambitious, with a degree and the fulltime shift if interested and able. Need im- retail salesperson wanted for WRFM, desire to work up to a do -it -all management position Experienced mediately. Send resume and references in first letter New York City. Great opportunity for creative and with one of the nation's top groups, let us hear from to Box C -144, BROADCASTING. you. Mail resume to Box C -169, BROADCASTING. aggressive person. Phone John Moler 212 -752-3322. sta- Progressive FM, College market. Draw plus 20%, car First phone engineer for small market Maryland Top -rated, top- billing station in super midwest med- and wage demands. Box negotiable. Sales Manager position open soon. Grow tion. Forward experience ium market needs a bright, young account executive C.192, BROADCASTING. to move up the sales ladder to management. with station. Call Joe, 217-352 -8212. $20,000 is a conservative estimate of what can be Hs'p us put the finishing touches on a brand -new your first year's income with us. Box C-171, BROAD- Southern Illinois FM college market rocker. Sold out CASTING. most of the time, want a conscious individual who 24 hr. 5 KW AM. Looking for Chief who knows di- can do it all the time. Beautiful scenic secluded area, rectional arrays, doesn't mind an occasional board benefits, low cost of living in vacationland N. Mid -West radio station looking for general manager with fine income and relaxed management. 618 -687- shift, Central South Dakota. EOE. Resume and salary re- who is and sales oriented who understands 2000. program to Box C -194, BROADCASTING. broadcasting and people. State age, experience not quirements necessary, but state. If you have the guts, you may Oklahoma's number one radio station needs a smart be our individual. Box C -182, BROADCASTING, aggressive salesperson. Send resume to Box 1000, Gel out of the cold humid winters from now on. Oklahoma City 73102. Chief Engineer wanted for KSVP -AM and KSVP -FM Stereo, some announcing, good equipment, good com- "I want to own a station." If you've said this -our dynamic chain of N.E. suburban stations will make munity and good salary with solid future. Contact: Help Wanted Announcers Artesia, it possible without any cash investment if you can Dave Button, Manager, KSVP, 317 West Quay, be an "on the street -selling General Manager Send NM 88210. Phone 505-746 -2751. ". SW Desert station. 1st phone announcer with news resume to Box C -190, BROADCASTING. or sales background. Experience required. Equal Op- Maintenance engineer for 5 kw AM-FM 1700 watts. portunity Employer. Box B -200, BROADCASTING. Would you like to be big person in small market? $140.00 per week. Phone 606886 -2050. D.C. Stephens. Do you have radio station management experience? PD /Music Director with ideas and ability to organize Can you sell? Location southeast next to metro. Write wanted by Midwest AM -FM combo. New Management Help Wanted News WBER, Moncks Corner, SC 29461. wants well -planned adult contemporary format. Send letter and resume. Box C-156, BROADCASTING. University of Georgia, School of Journalism seeks Dominant Southeast major market radio station wants to hear from capable newscasters, reporters and applications for senior professorship. Strong back- Tired of swinging doors? Wondering whether you'll ground and national reputation in broadcasting and/ DJ's. Good salaries, benefits, E.O.E., prestige opera- still be working next week? Is it time for a perma- or film required. Ph.D. tion. Send resume to: Box C -80, BROADCASTING. with publication desirable but nent change? Send complete resume and references person with considerable industry experience in posi- to Box C -181, BROADCASTING. tion with national responsibility will receive full Experienced newsperson. Strong air delivery. Must consideration. Salary competitive. Contact: Dr. Worth and Central Texas AM, changing hands and format (to be aggressive in gathering actualities. Good pay McDougald, Head, Radio-TV -Film, School of Journal- excellent working facilities in competitive state capital ism, University of Georgia, Athens, GA 30602. (MOR- POP -CW) needs California type dependable morning personality. Excellent growth potential for market. Send tape and resume wth salary require News Director, WITL -AM and versatile individual. Possible PD in time. Resume and ments, to Duane Stacker, 48904. Help Wanted Sales aircheck to: KCYL, Box 886, Lampasas, TX 76550. FM, Lansing MI

Group owned Chicago radio station has immediate Alaska: long hours, Rain, Wind and Snow. You must Immediate Opening. News Director. Send tape, re- opening for ambitious, young account executive ready be good. Production, news, air show, sales and sume, salary requirements to GM, WITY, Danville, IL. to move up to a large market. Internal promotion possible TV. Good voice a must. Resume- tape -require- made position available. $18,000 salary plus com- ments to: Garry Brill, KJNO, Box 929, Juneau, AK WONO Toledo needs PM drive person. Good voice a mission, Send resume to Box B -75, BROADCASTING. 99801. 907-586-3630. must. Call Craig Edwards 1- 419-255 -1470.

Broadcasting Mar 18 1974 106 Help Wanted News Situations Wanted Management Situations Wanted Announcers Continued Continued Continued

Immediate opening for experienced news reporter, Dynamic, ambitious, innovative, and most important, Character voices to spice up your spots. Heavy experi- who can gather, write and present news on the air. dedicated to family and employer. Seeking a career ence types News award winner. Great opportunity for right person. EOE. Contact and not simply a job. Box C -163, BROADCASTING. AuthoritativeA usicall knowledge.9 Big on production. Blair Eubanks at Radio Station WPAQ, Mount Airy, 5 years pro. experience. Young, single, loyal, fairly NC 27030 919. 786 -6111. Strong sales background including agency, rep and bright! Box C -138, BROADCASTING. 3 years in radio makes me the choice to be your Super Sports minded E.O.E. midwest rocker wants new medium market sales manager, 32, B.S. Manage- Nineteen years experience. Finest background, with energetic sports director. Tape and resume only to ment. Box C -166, BROADCASTING. references. Very strong on news, covering beat and Mike Anderson, WSJM St. Joseph, MI 49085. airwork. Veteran with college. Third ticket endorsed. Medium market sales is my life and do I live it! Box C -141, BROADCASTING. Enjoy the good life in Vermont! ABC -TV affiliate and Now I'm ready for the move to Sales Manager. Young, regional FM expanding into local news. Need two aggressive, with good tenure at the two stations I've Have talent -will travel, 7 years professional, very strong news -oriented personalities . one TV, one worked for. Let's talk! Box C -168, BROADCASTING. strong sales, copy writing, production; extra strong FM, experience. Send resume, audio tape and /or air personality -DJ; super strong news, sports, play - VTR; plus salary requirements, to George Rousseau, Small market sales management has been good to me, by -play; would like sports/play-by .play/news; will Station Manager, WVNY -TV, Box 22, Burlington, VT and I've been good for my station; 86% billing in- do combination news, sports, play.by-play, air shift, 05401. Phone 802- 655 -3663. crease since I arrived 3 years ago. Degree. 29. and /or sales to warrant no less than present salary Plenty of drive. I can make it happen for your sta- of $250.'week. Availability -now. Relocation -no prob. Help Wanted Programing tion! Box C -170, BROADCASTING. lem. Box C -145, BROADCASTING. Production, Others Expert sales management has been my stock -in -trade DJ /Announcer, 3rd endorsed. Creative copy, versatile for 5 years -all at the same medium market station. board, good commercials, tight news delivery. Prefer Midwest major market automated station needs direc- Sales have shown marked increases each year. Now ,mall market in NY /NJ areas. Top -40 or MOR. Voices tor of operations who knows production. Good salary I'm ready for the move up to a General Manager's and accents my speciality. Box C -151, BROADCASTING. for a top individual. Box C -85, BROADCASTING. position. 30, BA, married. Box C.172, BROADCASTING. Single 24 years old. Need Sept. work. Have 3rd Traffic manager for southern California major market Small market GM wants move to medium or major endorsed, will have 1st by Sept. I year experience AM -FM. Must be able to manage every phase of a market. 32, family, broadcasting degree with excellent advertising, news writing, and announcing, 3 years large department. Salary 815-18K commensurate with sales record and desire to succeed at your operation. college. Not a libber, not a kitten, just sick of the experience. All replies answered. Box C -108, BROAD- Box C -173, BROADCASTING. steno pool. Will move. Box C -155, BROADCASTING. CASTING. Management and sales are my strong points. 10 years Ready to move up after six years at Southeast 10 Program Director small market. Announcer, know MOR in radio, 5 at current station. Degree, family, 27, KW. Humble multi -phased imaginer with great twist- programing; supervise 4 -man staff; ramrod production; ready for move to General Managership at your ed personality. Box C -180, BROADCASTING. handle board shift; handle interview show; coexist medium market station. Box C -174, BROADCASTING. with good, but rigid chief; fully responsible for pro "Katz" General Delivery, Williston, N.D. Will go graming; lovely upper midwest town. Box C -207, Selling Gen. Mgr., mature, experienced, fine track rec- anywhere, 1st phone, production, copy experience. BROADCASTING. ord, references. Sales, promotion expert, civic minded. Jazz, blues, R&R format (near college ?). Box C -183, Can build your sales, profits up. Now managing, want BROADCASTING. Small to Medium market needs P.D., experienced, change to Southeast. Box C -187, BROADCASTING. creative, and pull air shift. Write or call WCWC, For the past 9 years I have anounced and free -lanced Box 156, Ripon, WI 414 -748 -5111. Experi- in Philadelphia. TV voice -overs, agency produced W America, single station markets onlyl re. record general manager, leading major commercials, 50 kw network o 6 o commercial enced, track cording. Also announcing, production and managerial Florida Coastal Station needs experienced copy market salesman desires small town to raise family duties at Philadelphia's rated continuous music writer. Must be strong on imagination and ideas. in. All phases of broadcasting, reply only if you're #1 FM. Prefer East or South but open to any offer. Box Delightful place to live by the sea. Opportunity for under 7,000 population. Box C -200, BROADCASTING. advancement. Send resume, samples of copy and C -184, BROADCASTING. salary needs to Hudson Millar, WIRA Fort an Pierce, Experienced, responsible broadcaster. Background in- High Quality, economy package. Two pros, one pro- Airmedia Station and equal opportunity employer. news. cludes management, programing, airwork, sales, gramer, one chief engineer, 28. 5 and 7 yrs. BROAD- 25, Creative, stable. Fine record. Box C -201, experience respectively. Both cookin jocks with um- Situations Wanted CASTING. bers. Both aware of business realities. Currently in Management Top So. Calif. market. Looking for sm. to medium Situations Wanted Sales market station to take to the top. Lots more infor- mation at 714 -433 -1350 or Box C -196, BROAD- Six years as a medium market general manager plus local. employed with na- CASTING. an MBA degree make me the right man to run Sites national or Currently tional representative. 15 years experience in midwest. your major market station. 34, family. Box B-206, changes; Intent on relocating Pacific Northwest or Rocky O 6 O Sports Director tired of format BROADCASTING. MLB, college ph ratings, too. Relocate Mountain region. Box C -148, BROADCASTING. NFL, NHL, June. Box C.198, BROADCASTING. Ins ready for the challenges of a general manager in a a good medium market. BA communications, presently National sales rep, in second year for major New Third phone anouncer with three years experience Five years a successful, profit oriented GM in a small eastern York based rep firm, seeks new challenge. desires position. Some college third phone, speech, a B.S. in market. Married, 30. Interested in career opportunity. experience in local /national sales, plus rcting background. Box C -205, BROADCASTING. and a Box B -208, BROADCASTING. radio-television/marketing. Young, aggressive a sales manager's posi- hard worker. Seeking national MOR Personality, 26, married. BA, 7 years com- an excellent Aggressive, young agency account executive wants tion, or will work up to that title from mercial and military experience. Looking for medium local Prefer major California, South Florida move back to radio as your General Manager. Small agency list. market with reasonable salary to relocate. Waiting Texas markets. Excellent references. Resume avail- or medium market preferred. Degree, 3 years at large or for right opportunity. Call 618 -327.8480 for resume, request. Now, let me sell myself to you y able on references, tape and full details. Box C -208, BROAD- Box C Married, 32. Let's talk. Box B -210,r BROADCASTING. -164, BROADCASTING. CASTING. Radio Top biller at a top 50 market station desires to ex- Promotion pro ready for switch to /Television Sports play -by -play. Only college /professional teams. pand career as your major market sales manager. BA, sales. M.A. Journalism, 28, single, immediately Trp:s available. Marty Burns, 710 9th Street, Washing- married, 11 years in the business, 7 in sales. Box available. Phil Miller, 10032 Walnut Drive, Kansas ton, D.C. 20003, 202-543 -0735. B -212, BROADCASTING. City, MO 64114. Phone 816-942 -6126. Ten vears of drifting. Can you tie me down? Wife Small market radio sales is my thing, and I do we'll Fifteen years highly successful sales experience, local, and first phone. Available immediately. 203 -874 -3361. Currently number one on a five person staff. Need regional and national. Can document records, prefer move as your small market sales manager. 5 years in mid -west or south-east location. Salary and position New England area. 4 years experience, first phone, radio, 3 in sales. 26, degree. Box B -214, BROAD- negotiable, with room to up to management. married, mature. Seek small or medium contemporary. CASTING. Cell 404. 351.5773 for complete e resume, could be the $115. minimum. 617 -885 -3335 collect after 5:30 p.m. best call you'll ever make. or before 10 a.m. True motivator wants step into a solid, growing career as your general sales manager. 27, BS, mar- Wanted Announcers First phone cooker looking for good rock gig. Three ried, 2 years as rep, 2 at an agency, 3 in radio Situations years experience. Available immediately. Go any- sales. Box B -216, BROADCASTING. where. All replies considered. Danny 315 -568-6780. DJ, Tight Board, good news and commercial delivery, Still Following the leader? BE the leader in your can follow directions, willing to go anywhere . . . Country PD's. 1st phone, modern country personality, A -134, BROADCASTING. Southern Market! Let me show you the wayl Box NOW. Box 1 year experience, DMS grad. Wants small to me- C -97, BROADCASTING. dium market. Tape and resume on request. Marvin Top Pro -Black. Available April 1st. 16 years experi- Yust, 311 E. Ogden, Del Rio, TX 78840. 1- 512 -775- Experienced Manager. Young, honest, sober, aggres- ence as D.J., Program Operations Manager. References. 7026 after 3 p.m. sive family man. I'm looking for a station that needs Will relocate, salary open. Box C -78, BROADCASTING. a manager due to the owner retiring. Box C.104, Preparation, Training, Experience. B.S., Radio-T.V., BROADCASTING. Mature, solid delivery. Medium-large market my goal. Miami (Ohio), 2 years college experience (Sports Talented, hard-working, B.A. 190 wk. Box C-82, P.B.P., News, Weather). 1 year commercial experi- Manage, engineer, announce. I've done it all. Desire BROADCASTING. ence, with 3rd. Age 24, willing to re- locate. A good small area market in midwest. Resume on request. mind, hands and voice is waiting for your news and snorts needs. Write Jon Hunt, 501 5. Main St., Box C -130, BROADCASTING. Experienced First, looking for Top 40 /Rock Position. Poland, OH 44514 or call collect, 216 -757 -1240. Music Director, production, dependable, willing to Broadcast manager ad -Young pro with on -air, sales, learn. 714 -583 -4026. Box C -102, BROADCASTING. and copy experience. Currently supervising budget Versatile AM prime time pro, plus great off -air P.R. allocation, media buying, copy, and production of work. First phone, college. Will get involved in radio and TV for in -house agency of fashion depart- DJ announcer, college grad, vast musical knowledge, making you money. Chris Millunzi, 196 So. Palm, ment store group. Want similar responsibilities in especially oldies. Professionally trained, good voice - Blythe, CA 92225. retail, agency, or broadcast group. Desire atmosphere 3rd endorsed. Hard worker. Will relocate. Box C -134 where broadcast efforts appreciated -attractive area, BROADCASTING. First phone, will relocate, hard worker, creative, fast adequate salary also important. Now earning 12K in and willing learner, friendly delivery, can read, write, Florida metro area. Available for out -of -state inter- You are looking for me. Major market pro, experi- knowledge of music, authoritative news and sports, views in April. Willing to relocate September 1. enced, stable, mature, seeks new challenge on air or AM top 40 or progressive FM. Paul Raine, 1520 West Box C -150, BROADCASTNG. as program director. Box C -136, BROADCASTING. Fern, Redlands, CA 92373, 714 -792.6157.

Broadcasting Mar 18 1974 107 Situations Wanted Announcers Situations Wanted News Help Wanted Sales Continued Continued TV Sales. Top 60 market. Midwest CBS affiliate needs professional local sales person with experience to Beautiful Music ... EZ. Desire change anywhere east Ambitious young newsman with experience in both or south. Money secondary to security. Family man. Radio Television. self -starter, first phone handle established billing list. Group ownership and Mature, offers management opportuni- Industry references. News tepe. Third endorsed. 301. and college, presently small-medium market ND. right person excellent Employer. Send resume 320.4664. Seeking reporter position with aggressive news team, ties. An Equal Opportunity Box C any market. Good references, available immediately. to -189, BROADCASTING. 1st phone, college radio, D.J., news, good prod. and Box C -199, BROADCASTING. copy, ready to rock, MOR. Rufo 418 'B' E. Chapman, Help Wanted Announcers Fullerton, CA 92632. First phone, mature reporter with good voice and good news judgment willing to live radio news if Adult /Contemporary needs pro morning personality. Young, creative, MD seeks gig with FM progressive you're willing to pay a living wage. Four years air Excellent facility. Good money. Five station market. rocker. Midnight drive O.K. Prefer West or South- experience. College degree, broadcast journalism. Box C -178, BROADCASTING. west. 3rd. Experienced. Dave, 209- 439 -7221. Minority, married. Allan Friedman, 1617 Keeney St., Evanston, IL 60202. 312 -491.6466. Wanted Technical Five years with contemporary format. Currently In Help medium market. Looking for larger market or medium person Knowledgeable and aggressive sports only Energetic Engineer with good technical qualifications market programing. New, sensible ideas. Let's talk. wants chance to it. College graduate, great prove for VHF. Texas Resort City. Box C -32, BROADCAST- Lee Brenner, 513- 399 -4955 or home 399 -7389. NCAA voice, did baseball PBP for major divisional ING. winner. Can write and dig, previously news director, Professional Personality/successful program director. Available nowl can do boardshift, 3rd class endorsed. Midwest Independent Radio affiliate seeks super Seven years experience. 1st phone. Looking for pro- tape with Co-hosted sports talk show. Resume and avail- chief engineer. Top facilities and pay to match. Box fessionalism in major /medium markets. Don Lee, able. Marc Goldberg, 15900 SW 95 Ave., #305, C -179, BROADCASTING. P.O. Box 15183, Salt Lake City, UT 84115. Miami, FL 33157, 305 -233 -3328. Assistant Chief Engineer wanted for TV station in I want on the air, need 1st job, 22, single, 2 yrs. to news department. Ten A g ed asset your top 10 market. Must hold valid First Class Radio studio engineering experience, 1st phone, 2 yr. degree This years experience. Five years as News Director. and have at least 5 years broadcasting ex- in electronics. send resume and tape. License Will audition 30 year old family man seeks long term employment perience. Also needs proof of performance experi- Gary LaBass 2241 NE. 24th Holdrege, Lincoln, as newsman or new director. Bill Hall, 3047 ence and studio and transmitter maintenance experi- West, Apartment 4, Seattle, WA 98199. Phone ence. Prefer applicant with E.E. degree and P.E. Hey California: Eager to plant roots, married, two 284 -1872. Salary open. An Equal Opportunity Employer. Send children. 8 years experience includes pro baseball resume to Box C -197, BROADCASTING. play -by-play and college basketball and football. University R -TV grad experienced in PBP, news, seeks PD of MOR and Contemporary. Also sports director return to broadcasting from metropolitan newspaper VHF Transmitter Supervisor. Send resume to G. Dreger, married, excellent references. Tape, TV. Available NOW. Write Box 531, Solana Beach, position. 3rd, 27, KTVO, 211 East 2nd Street, Ottumwa, IA 52501. CA 92075 or call 714-755 -9843. resume available. Will relocate. J. Watson, 4517 W. Pt. Loma Blvd., San Diego, CA 92107. TV Maintenance engineers with four years current First phone announcer looking for home in medium TV broadcast experience. Must be capable of training market. Experience in MOR and currently working Situations Wanted Programing local personnel. Thorough maintenance background modern country. Good voice, good news, good Production, Others with system design and installation experience de- worker. Bob Sery, 612 -636 -4241, 741 37th Avenue sired. Two year contract with relocation, housing, Northeast, Minneapolis, MN 55421. furnished. Send resume to: Market Personality, with programing and medical services Major extensive Chief Engineer KVZK-TV, Pago Pago, American Sa- Available and music background, looking for programing op- immediately) Professional top 40 PD -DJ, portunity, preferably Northeast. Excellent references. moa 96799. six years experience, seeking gig at large or medium Box C -40, BROADCASTING. market station with top 40 or uptempo MOR format. Due to expansion, the Black Hawk Broadcasting Will consider Waterloo, Iowa, has a permanent position good -paying small market. Call 301- Will program contemporary rocker and create, pro- Company, 797-9036. in the Engineering staff of KWWL -TV. All gram, direct and co-host telephone talk program that's available applicants must have 1st Class license and good an Box C award winner. -195, BROADCASTING. Contact: E. M. Sportscaster. Three years experience of college play - background in solid state electronics. by -play, all sports. Tink, KWWL -TV, 500 East Fourth Street, Waterloo, IA Hosted sports program, also Production assi , 23, B.S. broadcasting and film, news. Excellent voice, degree in speech, 3rd en- plus college radio experience in production and air 50703. Phone 319 -234-4401. dorsed. Terry Tobinson, 4025 Hartford St., St. Louis, work. Willing to work hard. David Hirsch, 4879 Broadcast operations engineer. First phone. Well MO 63116. 314 -664 -5878. Broadway, NY 10034. 212-567.1267. equipped PTV produces for state, regional, and na- tional networks. Beginning level position; some ex- Situations Wanted Technical Solid news and programing background. Looking for perience helpful, but will train. Send resume and major. medium market News Director or Operations references to John Bosak, WITF-TV, Box Z, Hershey, 1st phone. McLendon trained. Engineer, 20 years experience. AM-DA, FM, stereo, Manager position. Will PA 17033. Affirmative Action /Equal Opportunity relocate. Charles Beach, 4020 Holland #212, Dallas, and TV. Family man, prefer South. Box C -115, Employer. BROADCASTING. TX, 1- 214 -521 -7877. Need maintenance person. TR -60, TK-27, IVC- 500, 900, Engineer seeking chief position with future. Experi- Motivated Motivator. Accepting position as Operations terminal. Indy U, South Florida. Write WKID -TV, Box Program responsibility and ence AM, FM, Stereo, TV, First class references. Box Manager, or Director if 38, Dania, FL 33004. C -202, BROADCASTING. authority accompany title; plus advancement for a job well done. Call the Ravin (58% listening in seven Engineer, 1st class license required, for full color TV station mkt.) 1- 301 -722.3667. Chief engineer desires to relocate. 15 yrs. all phases station. Contact Donald Newman, Chief Engineer, at D.A., remote control, stereo, automation, design- instal- 607.754 -4777 or write WSKG.TV, P.O. Box 97, End - Producer graduate Iowa State University, lation. Larry L. Levy, P.O. Box 154, Ashland, OH /Director, well, NY 13760. 44805. May, Telecommunicative Arts. Experience, top 100 station, theatre, music, journalism. Gregory Awbrey, Radio engineer with solid background in AM and FM, Apt. #3, Ames, IA 50010. Ph. 515- 3rd endorsed AM-FM. Lighting board. Marlow Seedy, 819 Lincolnway, sharp on solid state, must be self -starter. Now Is the 232-8654. 657 E. 79 St., Brooklyn, NY 11236, 212- 444-3573. chance to move into TV. We are a triple outlet with Available June. a TV studio combined with our radio operation. We Working PO in small multi- station market looking need a supervisor for this location. We offer excel- for programing and /or announcing. 7 yrs. radio, B.S. lent benefits and a fair salary. Only someone looking Engineer, currently C.E. at 10 kw in Nome. station R -T, 26 yrs. old. Married. Greg Sureck, 502- 821 -4096, for permanence need apply. Send resume and salary Previously chief at stations in New Mexico and New York. 502-821 -1766. requirements to George Hillier, WVEC -TV, 110 N. Associate degree, first phone, 31 years old Third airplane pilot; relocate wherever Street, Norfolk, VA. my plane will fly. exp. Tight combo, Roy Wells, Box 988, Nome, AK 99762. Seven years and only 21. board, prod., first phone. David A. Schubert, 2613 Victor Assistant Chief Engineer for established ABC-UHF. Ave., Glenview, IL 60025. Studio -transmitter maintenance experience required. Situations Wanted News Also need switcher with first ticket. Send resume, James Morgan -Sample formally of the Q. Write salary. Manager, WXLT -TV, Box 940, Sarasota, FL 33578. Equal Opportunity Employer. Ambitious December graduate, Journalism, Marquette Phyllis Morris at Lock Box 14742, St. Louis, MO University, seeks spot in news department of radio/ 63178. TV station. Good writing skills, industrious, person- Help Wanted News able. 617.646 -0079, Box C -45, BROADCASTING. Creative Modem Country Programer presently em- ployed at Number One Country Station in 17 station Newsperson for South Texas television and radio market of over 500,000 seeks New Challenge. For stations. Must be able to gather, write and deliver Sports Director/Newsman seeks new opportunity in the complete story call Ed Metoyer, 602. 887.6182. news. Box C -31, BROADCASTING. established medium or major market. Super PBP, top flight communicator. Box C -126, BROADCASTING. Assistant News Director for medium market Midwest TV. Must be a pro who can direct staff and co- Vietnam-era Vet -3 yrs. experience, 1 yr. network. anchor. Challenging and rewarding. Resume and Play -by-play and reporting. Also strong news de- TELEVISION salary requirements to: Box C -177, BROADCASTING. livery. Reply Box C -131, BROADCASTING. Help Wanted Management Enjoy the good life in Vermont) ABC -TV affiliate and Non -working reporter wants to. Major market experi- regional FM expanding into local news. Need two ence as outside man, and quality references at Box strong news- oriented personalities . one TV, one C -143, BROADCASTING. News Management: The requirements are stringent: FM experience. Send resume, audio tape and /or TV news experience, Master's Degree, imagination, VTR, plus salary requirements, to George Rousseau, creativity, flair and intelligence. The demands will be WVNY -TV, Box 22, Burlington, VT I created a News and Public Affairs dept. for medium Station Manager, intense. The reward: For the aggressive, an opportu- 05401. Phone 802- 655.3663. market AM /FM. Now seeking a greater opportunity. nity to grow and participate in broadcast news on Degreed. Innovative. Experienced talk show host. a national level. Send photograph with resume to Box C -147, BROADCASTING. Box C -53, BROADCASTING. Help Wanted Programing, Production, Others I'm a solid, experienced news reporter, specializing Group owner looking for strong growth oriented TV in field work and digging. Credentials -over 10 yrs. Sales Manager ready to make the move to General Producer /Director for public TV station. Solid experi- in radio news, last 5 of them with large Ohlo mkt.; Manager for upper middle size market. Equal oppor- ence required. Must be creative and able to work want something bigger and challenging. Present tunity employer. Send complete resume and letter with small staff and budget. Excellent potential for salary exceeds $10,000. College grad, Vietnam Vet, selling yourself and your record of accomplishment right person. Conatct KPTS, Box 288, Wichita, KS married. Box C -158, BROADCASTING. to Box C -146, BROADCASTING. 67201. Equal Opportunity Employer.

Broadcasting Mar 18 1974 108 Situations Wanted Management Situations Wanted News Situations Wanted Programing, Continued Production, Others, Continued General manager, started in programing, ended up in sales. Know the and best worst of both. 39, cur- For Sale: Ambitious, dedicated, investigative reporter. rently GM in medium market. Box B -207, BROAD- August '73 Broadcasting Graduate, 23, seeks im- CASTING. Commercial Radio and PTV experience. Communica- mediate position in TV production. Experience in tions degree. Will relocate. Immediately available. directing, lighting, graphics, camera work, producing, Box C -159, BROADCASTING. Sales manager, marketing degree and two years man- technical direction and remotes. Good references, agement experience. at track Will relocate. Jordan Lakefish, 2930 S.E. Claybourne, look my record, then Radio News Director Female, seeks challenging news show me a challenge and the chance to make Portland, OR 97202. Phone 503-774-7406. big position with medium or large market TV station. money. Let's talk! Box B -209, BROADCASTING. Experienced, energetic, excellent references. Box C -161, BROADCASTING. News Director, midwest top 20 market, net affiliate. Corporate - budgets cuts cause desire to move else AM shooting lots of film; coming up with enterprise, CABLE here. Seven years previous experience -all facets investigative pieces on my own. TV (and Definitely not wed- News with major New York network) news ded to the anchorman's though that's departments. desk, why I'm Looking for news director, executive in this mid -sized market. Have newsman's instinct, Help Wanted Management producer, producer in top slot 15 markets, but might plus the objectivity and ethical responsibility to consider other markets. Salary not important, but a direct a department. No prospect of getting off nights CATV Marketing Manager for aggressive, young mid - challenge and firm station commitment to news is. here so even a good paying, respectable radio op- west CATV system in top 100 market. Must be able Write Box C -98, BROADCASTING. portunity may woo me away. Box C162, BROAD- to manage media, direct mail and door -to-door sales CASTING. campaigns. Proven sales a must. Experienced, responsible broadcaster. Background success Excellent In- compensation and advancement possibilities. Send re- cludes management, programing, airwork, sales, news. "Vacation relief"-I'm 24, experienced, and anxious sume to Box C -206, BROADCASTING. Creative, stable. Fine record. Box C -201, BROAD- for an opportunity to show what 1 can do as a news CASTING. writer in a C or editor major market. Box -165, College graduates from the Midwest can move BROADCASTING. quickly into system management with expanding CATV co ++ Situations Wanted Sales pony. Business experience in marketing and prom, Award -winning News cameraman, 5 yrs. filming, tion helpful. Call Fred Harms, Management Con- TV Sales years on desires advancement. Have re- -Nine street in news. Seeking good processing, editing, sultant at 312 -6936171. opportunity to stay on street in TV Sales. Prefer sume and tape. Box C -191, BROADCASTING. Southeast market. Box C -186, BROADCASTING. Anchorman -First class credentials including NYC Situations Wanted Technical wants replies only from pros who want pro. Box WANTED TO BUY EQUIPMENT C -203, BROADCASTING. Experienced chief engineer with good supervisory 110 Kw UHF transmitter which can be used or easily capabilities. A working administrator, BSEE, now Weather- caster, announcer. Major market experience. converted for Channel 17. Complete package with all making 515,000. Box B -217, BROADCASTING. Money not paramount, security is. All markets con- associated equipment only. Send all particulars in- VTR. sidered. Family man. Industry references. 301- cluding asking price to E. R. Wright, 1018 W. Peach- CATV Station Engineer wants broadcast studio posi- 320 -4664. tree St., N.W., Atlanta, Ga. 30309 tion with promise. Color experience, 3rd endorsed, TV with major working on 1st phone. Will relocate. Resumes, Box News Producer -Writer seeks position Wanted good videotape with few runs 399, 400 or C -22, BROADCASTING. market network affiliate. Experience: 5 years in equivalent. Call E. Panos, 312 -784 -5000 afternoons. Top 5 market. Will relocate. 617 -744 -0466. Homer Twenty years supervisory experience all phases AM, Cilley, 2 River St., Salem, MA 01970. FM, TV from construction through proofs. Present sit uation no challenge. Modest technical budget spe- Situations Wanted FOR SALE EQUIPMENT cialist. MOR salary required. South or southwest preferred. Interview NAB, Box C124, BROADCAST. Programing, Production, Others ING. A matched pair of Gates Solid Statesman FM Executive producer looking for opportunity to do limiters, Model 6631, for sale. In excellent condi- tion. for stereo pair. Contact: Jim Rogers, Rat race big city chief Radio -TV want small or bigger and better things. Impressive list of credits, $1100 W S O M, 300 East State St., Salem, OH 44460. Phone medium city with no energy shortage. Box C -185, 37 years old with 10 years experience. Box B -211, BROADCASTING. BROADCASTING. 216-337 -9544.

Engineer First Class. William J. Whitecavage, 87 -26 Program manager, 34 with 5 years experience in top Marti -Used. Remote pickups /studio transmitter links 92nd Street, Wodhaven, NY 11421. 50 market. Ready for greater challenge. Production in stock. New equipment. Terms available. BESCO, and promotion background, degree. Current income 8585 Stemmons, Dallas, TX 75247. 214- 630 -3600. Situations Wanted News 16.5K. Box B -213, BROADCASTING. Used transmission line, 4 years old, 500' of 61/4" Promotion manager with both independent and affili- Universal line, 50 ohm; excellent condition together Anchorman -Experienced in reporting, writing, per- experience. Creative, excellent administrative with elbows and hangers. Call or write: Tower Erec- forming. Preparing and delivering editorials. Inter- ate abilities- I can make your station look super! Box tion, Inc., P.O. Box 188, Menomonee Falls, WI 53051. views, talkshow moderator, Box B -177, BROAD- B -215, BROADCASTING. 414- 353 -9300. CASTING. Currently employed with national affiliate television Major market sports reporter seeks full time medium Marti 8 Sparta new and used equipment. Remote outlet continuity director and assistant team seeking pickup /STL /Remote Control. Consoles, Revox, Com- market air slot. 5 yrs. experience. B.A. in journalism. presser rewarding television radio challenges. Florida Play -by -play all sports including hockey. Box C -10, plete station packages. Financing. Holzberg Associates, Central or East Coast. 100% output all phase na- P.O. Box 322, Totowa, NJ 07511, 201 -256 -0455. BROADCASTING. tional regional media production services sharp on details continuity client services. Box C -28, BROAD - Journalist -News Director, Anchorman, Reporter with CASTI NG. Most all equipment for class AB or C FM station. top credentials. Major markets only. Box C -20, BROAD- 702.673 -3739 or Box 170, Reno, NV 89504. CASTING. N.Y.C. Network Radio producer /director. News, sports and special events. Ambitious, hard working, pro- 16mm T.V. Jan Projectors, Magnetic Playback 16mm Radio newsman wants field reporter position. Married, fessional. Excellent references. Seeking change back Projectors, 35mm Simplex Projectors. Cinevision, 206 College Degree, 20s. East of the Mississippi. Box to TV. Willing to re- locate and travel. Box C -54, 14th St., NW, Atlanta, GA 30318, 404-875.5616. C -48, BROADCASTING. BROADCASTING. 10 KW Bauer Transmitter, Model FB 101. Installed Photo Journalist. 26, extensive work experience with Photo services manager. For commercial, public or April 1969. Has been subjected to smoke and water major market. 080 and networks. Will relocate. ITV station. Experienced in multi -media broadcast damage. Needs cleaning and some components. Roy Phone 314-878 -7198 or Box C -76, BROADCASTING. photography such as films, slides, publicity stills. F. Zess, 912. 9854130. Can supervise cameramen, editing room, film 8 still labs. Box C -112, BROADCASTING. Network Correspondent. Family man ready to settle. Still young, energetic, attractive. Extensive anchor, COMEDY news. reporter, talk show experience, Seek anchorman - Hard -nosed cameraman. 11 years in broadcast Heavy experience in documentary and special assign- reporter slot in major market or anchorman -news Deejays: New, sure-fire comedy) 11,000 classified director in smaller. Box C -81, BROADCASTING. ment filming. Can double as stand -up reporter. Seek- ing long stay with stable company. Box C -113, one-timers, $10. Catalog free! Edmund Orrin, 27868 BROADCASTING. West Roberts, Fresno, CA 93705. Professional weatherman with major market back- ground good on camera appearance and personable delivery looking for a station that wants more than 9 years experience in all areas of TV production - an average weathercast. Experienced in radar as well 5 years Producer /Director -commercial and educational MISCELLANEOUS as standard weather forecasting equipment. Box background -BA in TV -28, energetic, hard -working, C -137, BROADCASTING. determined company man with quality results -work well with anyone- available immediately. Box C -118, Airchecks, auditions duplicated. Recorder, 862 East 51st Street, Brooklyn, NY 11203. 212 -451 -2786. Experienced CATV -Radio news and sports anchorman. BROADCASTING. Looking for anchor or general reporter position with solid TV team. Weekends OK. Hard worker, young, Producer /Director seeks position with Educational Prizes Prizes! Prizes! National brands for promotions, married. BA. Color VTR available. Box C -139, BROAD- affiliate. Strong interest in arts. Experienced with contests, programing. No barter or trade .. better! CASTING. credits. Currently with Top 20 network VHF. Box For fantastic deal, write or phone: Television 8 Radio C -123, BROADCASTING. Features, Inc., 166 E. Superior St., Chicago, IL 60611, call collect 312- 944 -3700. Give me a chance and I can write, report, research, or produce news. Communications graduate with Well rounded production man. Air Force trained, strong radio and television experience. Will relocate recent Communications BA, CTV experience. Looking "Free" Catalog . everything for the dee¡ayl Cus- anywhere. Box C -152, BROADCASTING. for PA, AD, directing slot depending on market, tom I.D.'s, Promos, Airchecks, Wild Tracks, Books, Brian Henkel, 94 -44 225 Street, Queens Village, NY FCC tests, Comedy, and more; Write: Command, Box 29.year old East Coast based broadcast news reporter/ 11428. 212 -776 -1438. 26348, San Francisco, CA 94126. writer with "J" degree and major market experience desires similar position with top forty market station. Television Producer /Director 23 yrs. All phases. TV Slides $6. Program topics, news, weather, Quasi- Resume and VTR available. Box C -153, BROAD- Heavy remote. Sports. Jim Holmes, 1033 S. Delphia, computer style, send for list. Bob Leber films, 240 CASTING. Park Ridge, IL 60068, 312. 825.8327. E. 55, NYC 10022.

Broadcasting Mar 18 1974 109 Miscellaneous Continued RADIO Help Wanted Management t .., Professional Copy Help you can depend on each month. Ideas, leadins and 30 to 60 second com- mercials, especially prepared for small or medium markets, but helpful in largest markets. Write for details, or send $5.00 for sample issue for which you will receive credit on a six or 12 month sub. scription. Coast to Coast. Continuity Service, P.O. Box 7533, Little Rock, AR 72207. Contemporary Religious Broadcast service free. AM. FM, Small markets, Educational. Station letterhead. Starlight, Box 465, Warwick, NY 10990. Easter Sun- rise Service Ready. _ -NN

INSTRUCTION

Broadcast Technicians: Learn advanced electronics and earn your degree by correspondence. Free brochure. IIIAG Grantham, 2002 Stoner Avenue, Los Angeles, CA *BROADCAST INDUSTRY AUTOMATION SYSTEM 90025. FIELD REPRESENTATIVE POSITIONS M Chicago, OMEGA Services has the best price for a Hut Class License. Day or evening. Guaranteed re WITH THE WORLD'S BROADCAST ,ultsl OMEGA Services. 333 East Ontario. 312-649- COME TRAVEL LARGEST 0927. COMPUTER FIRM SERVING RADIO & TELEVISION

Job opportunities and announcer- d.I. -Ist class F.C.C. is in Memphis, license training at Announcer Training Studios, 25W BIAS based Tenn. and serves the U.S. and Canada. 43rd St., N.Y.C., Licensed and V.A. benefits. WE ARE LOOKING FOR AMBITIOUS INDIVIDUALS WHO HAVE 2 YRS. Rest Class FCC License In 6 weeks. Veterans ap. MINIMUM EXPERIENCE IN TV TRAFFIC. proved. Day and Evening Classes. Ervin Institute (formerly Elkins Institute) 8010 Blue Ash Road, TRAVEL - APPROXIMATELY 90 %. Cincinnati, OH 45236. Telephone 513- 791 -1770. RESPONSIBILITY You will be training personnel and implementing Not tuition, rent) Memorize, study -Command's "Tests. - Answers" for FCC first class license.- plus- "Self- procedures in the Traffic, Sales and Accounting Depts. of Television & Study Ability Test." Proven) $9.95. Moneyback guar- Radio Stations. antee. Command Productions, Box 26348, San Fran- cisco 94126. (Since 1967). If you are interested in the above, please send a comprehensive resume with a REI teaches electronics for the FCC First Class Radio photograph and desired compensation to: F. SCOTT PIERCE, Data Communications Telephone license. Over 90% of our students pass Corporation, Executive Plaza, 3000 Directors Row, Memphis, Tenn. 38131. their exams. Classes begin March 25th, April 29th. REI, 52 South Palm Ave., Sarasota, Fla. 33577; phone: 813 -955 -6922. REI, 2402 Tidewater Trail, Fredericks- burg, VA 22401; phone 703 -373.1441.

Bryan Institute in St. Louis. Ist class FCC license, ap- proved for Veterans. 314. 752.4371. (Formerly Elkins Isst.)

First Class FCC License theory and laboratory training in six weeks. Be prepared ... let the masters In the nation's largest network of 1st class FCC licensing schools train you. Approved for veterans. and ac- credited member National Association of Trade and I Technical Schools. Write or phone the location most convenient to you. Elkins Institute In Dallas, 2727 t Inwood Rd. 214- 357 -4001.

Elkins in Atlanta, 51 Tenth St. at Spring, N.W When you OPERATIONS MANAGER Elkins in Denver, 420 S. Broadway. for Los Angeles radio station. Must be Elkins in East Hartford, 800 Silver Lane. need help strong in detail with college preferred. Elkins in Houston..., 3518 Travis. Salary í20.25K depending on ability. Small and medium market PD's con- Elkins in Memphis, 1362 Union Ave. finding sidered. Contact Rick Davenport, Man- Elkins in Minneapolis, 4103 E. Lake St. agement Consultant (312) 693 -6171. Elkins in Nashville, 2106 -A 8th Ave. S. the right Elkins in New Orleans, 2940 Canal. TV Help Wanted Sales Elkins in Oklahoma City, 5620 N. Western. executive I MIDWESTERN SALES & Elkins in San Antonio**, 503 S. Mein. SERVICE MANAGER First Class FCC-6 weeks -$370. Money back guaran- tee. Vet approved. Join a rapidly growing new company in National Institute of Communica- telesision processing. lions, 11516 Oxnard St., N. Hollywood, CA 91606. signal 213. 980.5212. Our current line includes stand alone time call base and velocity correctors for Quad and FCC First Class License in six weeks. Theory and helical VTR'a. Development is underway on laboratory training. Day or evening classes. State other advanced video time control products Technical Institute (formerly Elkins Institute), 3443 N. for commercial and military markets. Central Ave., Chicago, IL 60634. 312.286-0210. Ron Curtis We need a Midwestern Sales and Service Manager to cover the central region from Need a 1st phone and practical training? The DM Oklahoma to Winnepeg. You will appoint, intensive theory course will provide you with both. train and support dealers and distributors Add to your income potential with your 1st phon & Company throughout this territory. Home office loca- and the capability to maintain station equipment. tion Is optional. We will reocate you to the Don't settle for Q &A or second best courses. Ou Chicago area if you are not aready living next class starts on April 15th, 1974. For information We find outstanding candidates for In the territory. all or write Don Martin School of Communications, should have hands -on 7080 any position above $12,000 per year Candidates experience Hollywood Boulevard, Los Angeles, CA 90028, with Oued and Helical VTR's and some suc- 213 -4623281. in radio, television or CATV. cessful sales experience. This is a career r Contact Mike Walker or Rick Davenport opportunity for a qualified and aggressive man with a lot of independent initiative. You belong in for management, sales, programming, Position reports to Vice President of Market- promotion, engineering or financial ing. people. 312- Contact us at our NAB Booth or Suite or Broadcasting ii Call 693 -6171 or write: forward your resume to J. Juttner. The news. eekly of broadcaAmo and allied aru Ron Curtis & Company TELEVISION MICROTIME, INC. a subsidiary of Andersen Laboratories, Inc. 1735 DeSales St., N.W. O'Hare Plaza, 5725 East River Road 1280 Blue Hills Avenue Washington, D.C. 20036 Chicago, Illinois 60631 Bloomfield, CN 06002 I

Broadcasting Mar 181974 110 Help Wanted Announcers Situations Wanted News Continued Help Wanted Technical i f NEEDED IMMEDIATELY -SPORTS DIRECTOR - Field Engineer West Post Norelco Currently employed as Program /Sports Di- 9th Markel Opening rector. Looking for exclusive Sports Direc- Minimum 3 to 5 years experience in video torship. Five years experience in basketball, Super, dynamite, clever, topical morning drive football and baseball play -by -play. 28, mar- broadcast equipment. BSEE in lieu of experi- to 1. ried. Available relocate after April ence will be considered. Must jock! Good bread!!! Work in a great city for 510,000. possesssbasc one of the nation's highly respected modern Bo.r C -140, BROADCASTING knowledge of digital techniques. Salary com- country operations. Tape, photo, and resume mensurate with experience. Liberal fringe benefit package. Contact Mr. Ed Levine, YOUNG MAJOR MARKET SPORTS DIRECTOR to: Tom Allen, Operations Manager manager field service, Philips Broadcast Sports Dir. of 50 kw seeks in XBOX Radio opportunity small to medium market station. Interested Equipment Corp. at NAB exhibit or Sheraton 9900 McCree Road In expanding sports coverage along with Dallas, Texas 75238 Lincoln Hotel executive suite 2035. 713-224- PBP and talk. Also seeking TV. I am sports for all seasons. Call or write Andy: 305- 9041. An Equal Opportunity Employer 661 -0135, 4125 Santa Maria, Coral Gables, Equal Opportunity Employer Florida. 1 Help Wanted News Situations Wanted Help Wanted News Programing, Production, Others EDITORIALIST RADIO NEWS ANCHOR HEAVY. / WHAS -TV, Louisville, a station with an ex- cellent news reputation, is looking for an Savvy, legit background; writing/ PROGRAMER ADULT MOR editorialist. If you have a journalistic back- delivering /gathering. Must know dis- Currently programer major market, group ground and preferably Radio /TV experience owned winner. Reputation for capturing pri- with a desire to join a dynamic operation, cipline of crisp writing, audio edits. mary demographics with proven formula, write, no phone calls, to: Alan Wilson, Brass voice, authoritative, but human incisive troubleshooter, excellent leadership WHAS -TV, Box 1084, Louisville, Ky. 40201. and organizational skill. 10 year multi - one-on -one communication. market and format background. AN EQUAL OPPORTUNITY EMPLOYER 1 Box C -204, BROADCASTING Info -oriented 50 kw 1 -A Clear. Fa- cilities; fellow Pro's. Situations Wanted News Tape, resume. TELEVISION NEWS DIRECTOR /ANCHORMAN Glen Bastin, Radio News Dir. Wanted Management Former (SE Asia) writer/ WHAS 84, Box 1084, Louisville, Ky. Help net correspondent producer seeks challenging position News 40201. / Director or Anchorman. Opportunity more important than S. Replies confidential.

Situations Wanted Management Promotion Manager Box C -116, BROADCASTING Leading major market independ- Accomplished G.M. presently top 5 Would You Hire This Girl? market. Experienced -Union Nego- ent TV station requires a young More than just a token female. Five tiations. Budgets, EEO, FCC Renew- tiger who knows it all- advertis- years major market producing, model- als, Corporate Group Responsibili- ing, on -air, graphics. ing, spot air work. Enough backstage ties. Great sales and profit record. -more than ready to be seen as Will consider top radio -TV opportuni- Excellent opportunity for growth anchor /reporter. Poised, bright, at- tractive, personable. Willing to relo- ties only. Reply: in a stimulating spot. Send res- cate; eager to work hard. Tape, de- Box C -188, BROADCASTING ume, some samples of your work tails available.

i and a letter selling yourself. Box C -175, BROADCASTING Situations Wanted Announcers Box C -176, BROADCASTING AIR PERSONALITY or PD 13 years experience, witty air personality TV ANCHOR -BLACK for MOR or personality contemporary. Also You can search all oser America and you top play -by-play of all sports. Available im- REGIONAL SALES MANAGERS won't find a TV anchorman who is black mediately for good medium market oppor- ATLANTA AND CHICAGO REGIONS who has my credentials. I've spent five tunity. Neil Rogers, 3139 Lee St., Hollywood. years as a network TV and Radio Anchorman. FL 33021, or call (305) 961 -5070. Norelco in a rut want a chance to show what you can do as a manager Join the Philips 18 years In the business. It's high time a Broadcast Equipment Corporation team. De- broadcaster with guts decided to give a Situations Wanted News sire individuals with 3 to 4 years experience black man shot at the weekly anchor in audio video product line candidate should scene. (I'll show you how beautiful black 32.2 & 27.9 (18 -34) have successful track record selling CCTV REALLY is.) video cassette and audio visual equipment Reply lo: BRUCE BROWN One of the hottest talk show person- to dealers. Salary commensurate with experi- 14815 Gotham Street alities is available. Can your program- ence. Incentive sales plan and liberal fringe Sepulveda, Calif. 91343 ming beat those numbers? Major benefit package. Contact Mr. Warren Charles, markets only. All replies confidential. director of sales, Philips Broadcast Equip- Box C -117, BROADCASTING ment Corp. at NAB exhibit or Sheraton Lin- coln Hotel executive suite 2035. 713 -224 -9041. Employment Service Equal Opportunity Employer. WANTED: Weekly, Nationwide Employment List- News dept. with low ratings and strong de- ings fqr Radio & TV Including PD's, sire to become #1 and Journalistically re- For Fast Action Use spected. Our team has 2, one with 21 years DJ's, News, Sales & Engineers. experience including NYC, the other about hall that. Together we are untouchable. No BROADCASTING'S st.so per Issue t - immodesty, Just the truth! $5.00 per month .If= Classified Advertising $12.00 3 months sox st Box C BROADCASTING 1 Cash with order, please -125, LteccarmaLE.N Y 10540

Broadcasting Mar 18 1974 111 Employment Service Continued For Sale Stations Continued

527 Madison Ave., New York, N.Y. 10022 NATIONAL ASSOCIATION OF BROADCASTERS SHAMROCK HOTEL Suite 744 March 17 -March 20, 1974 BROADCAST PERSONNEL AGENCY Sherlee Barish, Director CHAPMAN ASSOCIATES" Business Opportunity business brokerage service / Atlanta- Chicago -Detroit- Dallas LSU -BATON ROUGE Please Write: 5 Dunwoody Park, Atlanta, Georgia 30341 Football- Basketball Radio Bids The Louisiana State University -Baton Rouge, Athletic Department is soliciting bids for the exclusive radio broadcasting rights to the LSU football games for the 1974, 1975 and By the time you get to Houston... 1976 seasons and the LSU basketball games for the 1974 -75; 1975 -76 and 1976 -77 seasons. you'll have a lot of important business to conduct, and many people You may not find time to see us. We understand that. So Bid Specifications may be obtained from to see. we'll make every effort at !east to say a brief "Hello!" to as many the LSU Purchasing Department, Baton Rouge, broadcasters as possible. Then, when you get back home, away 1 a. 70803, Bid Inquiry No. 71§7. from the hustle and bustle of the Convention, give us a call to discuss your buying or selling interest. You deserve the kind of J personal attention and privacy that have become our trademarks. Miscellaneous We're not the largest media brokerage firm in the country, but we're the fastest -growing i¡7 sales. Yes, there's a reason: this is where the action is! Jfl i wa'sal1jadiolpeareh Brokers 8 Consultants to the "The nationally recognized audience survey company built on an HONEST reputation." Communications Industry (Surveys from 5269) 8585 N. STEMMONS FREEWAY SUITE 922 THE KEITH W. HORTON COMPANY, INC. DALLAS, TEXAS 75247 (214) 630 -2521 (Calleo0 200 William Street Elmira, New York 14902 P.O. Box 948 (607) 733-7138 CASH FLOW A PROBLEM? / PACER /WALDMANN will help you free up AM -FM California $210,000 cash invested in your present equipment or LARSON /WALKER & COMPANY help you expand by leasing new equipment. AM Hawaii $285,000 Brokers, Consultants & Appraisers SYSTEMS PACER / WALDMANN John Grandy Los Angeles Washington STUDIOS 619 E. Gay St. Western Business Brokers West Chester, PA 19380 773 Foothill Boulevard Contact: William L. Walker VANS 215- 436 -5168 Suite 508, 1725 DeSales St., N.W. San Luis Obispo, California Washington, O.C. 20036 805/544 -1310 202/223 -1553 "REMINISCING IN OLD -TIME RADIO" J (6 -hour Old -time Country Spectacular) Featuring over 25 Country stars and groups from Radio's Golden Age . 1920's, 30's, CLASSIFIED RATES 40's. It's fantastic. Can also be broadcast Payable In advance. Check or money in shortor segments. Very low rates. For Bill Exline order only. full information and audition tape, dial 703- When placing an ad indicate the EXACT category 342 -2170 or write Hayden Huddleston Produc- desired. Television or Radio, Help Wanted or Situations tions, Inc., Shenandoah Bldg., Roanoke. Va. Wanted, Management. Sales, etc. If this information Is 24011. 1 NAB omitted we will determine, according to the copy en- address: closed, where the ad should be placed. No make goods will be run if all information is not included. For Sale Stations Continental Houston The Publisher is not responsible for errors in printing due to illegible copy. Type or print clearly all copyl FOR SALE William A. Copy: Deadline is MONDAY for the following Monday's Exline, Inc. issue. Copy must be submitted in writing. 49% interest in well established 5000 Watt No telephoned copy accepted. AM radio station in South Central Michigan. 31 Carroll Court Replies to with a box number should be addressed Sale will be held pursuant to Uniform ads Com- San Rafael, California to Box Number, c/o BROADCASTING. 1735 DeSales mercial Code and subject to all FCC regu- St., N.W., Washington. D.C. 20036. (415) 479-0717 lations. Direct inquiries to Rates, classified listings ads: Box C -127, BROADCASTING -Help Wanted, 400 per word -$5.00 weekly minimum, (Billing charge to stations and firms: SI .00). -Situations Wanted, 305 per word -$5.00 weekly minimum. 1 KW Daytimer -All other classifications, 505 per word -65.00 weekly SOVR/W -Add $1.00 for Box Number per issue. S.E. Top 50 Market. ASSOCIATES, INC. Rates, classified display ads: $310,000 -for quick sale. BROKERS 6 CONSULTANTS -Situations Wanted (Personal ads) 625.00 per inch, Approx. 2 times gross. SUITE 217 -All others 540.00 per inch. 11300 NORTH CENTRAL EXPRESSWAY -More than 4" billed at run -of -book rate. Box C -157, BROADCASTING DALLAS, TEXAS 75231 (214) 369-9545 -Stations for Sale, Wanted to Buy Stations, Employ- J ment Agencies and Business Opportunity advertising . r requires display space. Kailfur faràia iârnitrrii, fur. SHAMROCK HILTON Agency Commission only on display space. Suite 1255 Word Count: Include name and address. Name of city RADIO TV CATV (Des Moines) or of state (New York) counts as two 116 CENTRAL PARK SOUTH Ralph E. Meader words. Zip Code or phone number including area code NEW YORK, NEW YORK 10019 Media Broker counts as one word. (Publisher reserves the right to 212-265 -3430 omit Zip Code and /or abbreviate words if' space does At the NAB . Hospitality Suite, Warwick Midwest Properties -P.O. Box 36 not permit.) Count each abbreviation, initial, single Hotel, Houston, TX. In attendance: H. B. Lexington, Missouri 64067 ligure or group of figures or letters as a word. Symbols LaRue, William J. Mathews, Phone i Joy Thomas. 816 -259 -2544 such as 35mm, COO, PD, GM, etc. count as one word. J Hyphenated words count as two words'.

Broadcasting Mar 18 1974 112 Profile

Curly Vadeboncoeur: Journal. In the ensuing years he worked going of good heart his way up through a series of expan- sions and contractions in the local news- For a man who got into radio at least paper field, freelancing on the side for partly because he was told it would give Saturday Evening Post, Esquire "and a him a chance to do something else, E. R. whole flock of pulp magazines." In 1939 Vadeboncoeur's life since has been singu- he accepted the post of news editor of larly concentrated on broadcasting. For WSYR, yielding to the blandishments of the first three years he held four station the late Harry Wilder, then the owner, jobs at once, the least exciting of which, that he'd get a chance to do more writ- to him, was the general managership. He ing. But within a week World War II has long since shed the subsidiary jobs broke out and he became a commentator, along with any aversion to being man- in addition to news director. ager, but in more than 20 years as presi- "I used to do four or five 15- minute dent of Newhouse Broadcasting Corp. his commentaries a day," he recalled, "be- pace has not let up. If anything, he works cause I had the background and the harder now. brashness and didn't have the intelligence He is on the job before 8 a.m. and to be overly cautious, and so I got quite stays "as long as necessary" but at least a little attention to myself." He also got until 5:30 p.m. unless he is traveling, a sponsor, P. Lorillard for Old Gold which is approximately half the time. cigarettes, that carried his noon -time com- Then the hours are longer. He flies from mentary for 14 years without a break. Syracuse, N.Y., headquarters to the New- Other jobs also fell his way in those house stations in Elmira, N.Y., and Har- Edmund Robert (Curly) Vadeboncoeur- wartime years. In addition to being news risburg, Pa., each Monday and to the president, Newhouse Broadcasting Corp., director and commentator he took over other Newhouse stations once a month Syracuse, N.Y. (WSYR- AM -FM -TV Syracuse; promotion and also became general man- on a schedule that takes him to Birming- WAPI- AM -FM -TV Birmingham, Ala.; KTVI- ager under Colonel Wilder. "General ham, Ala., and back in the second week (TV) SI. Louis; WTPA -FM -TV Harrisburg, Pa.; manager was the fourth and least happy of each month, to St. Louis and back in WSYE -TV Elmira, N.Y., 50% of KOIN -AM- of them all," he says, "because at that the third week and to Portland, Ore., and FM-TV Portand, Ore.); b. Feb. 21, 1901, time I didn't have any very great leaning back the fourth week, invariably leaving Syracuse; reporter, Syracuse Journal, in that direction. I was for excitement." 1918 -23; assistant city editor, Syracuse on Wednesdays and returning on Fridays. S. I. Newhouse must have discerned When he gets back to Syracuse he usually Telegram, 1923 -25; successively Sunday some leaning toward management, though editor, news and city checks in at the office tp clean up his telegraph editor, editor they had never met. When Mr. New- editor, Syracuse Journal American, 1925 -39; desk before going home for the night, house acquired WSYR from Colonel Wild- and on Saturday and Sunday mornings with WSYR since 1939, first as news editor Mr. Vadeboncoeur subsequently adding er in 1947 he invited he is back to put in half a day, at least. and commentator, to dinner and offered him more than a duties as head of promotion and general It may sound like a grind to most to stay. The colonel had a five - young president of Newhouse Broad- chance men, but not to Curly Vadeboncoeur. manager; he said, "but if you would casting since 1952; m. Orietta Schoen, year contract, He is 73. like to stay with us, at the end of five March 21, 1931; one daughter, Joan. The nickname is as much a part of his years you will become president of New- life as his work schedule. He has an- house Broadcasting and we'll start to swered to it since boyhood. Friends know His gourmet touch will be apparent to build some stations." that he uses the initials E. R. on formal a wider but nevertheless select audience "It seemed like a fair proposition," occasions but they unfailingly call him in Houston this week, when Broadcast Mr. Vadeboncoeur says, "and he and I Curly. If they have a smattering of Music Inc. holds its 26th annual dinner have worked together ever since, in one French they are as likely to know that for present and past officers and directors of the most remarkably harmonious and his surname translates "Go of good of the National Association of Broad- mutually respectful arrangements I've heart" as that his given names are Ed- casters and BMI. For years the dinner ever seen." mund Robert. has been the best -known unpublicized Mr. Vadeboncoeur likes to point out More to the point, however, Vade- event of the NAB convention week, and that Newhouse stations operate independ- boncoeur in its English translation seems a large part of its attraction is its menu. ently of one another with no group vice to express his approach to life. "He's Curly Vadeboncoeur, who has been a presidencies of this or that, or directives intelligent and full of zip," said one ex- BMI director for some 15 years as well applicable to all. On his visits he is thus ecutive who has seen him work at close as a leader in NAB affairs, figures promi- able to work with individual managers range. "He has an independent mind, nently in the menu -planning, although he and their key executives on problems and he doesn't give up easily on any- insists that he is "only the humble as- solely their own. And he insists all that thing. But he's also pleasant and he has sistant of one Paul W. (Fritz) Morency." travel is not tiring -any more than the a great sense of humor." (Mr. Morency, retired head of WTtc -AM- countless other hours he spends on in- He is also a gourmet, a distinction FM -TV Hartford, Conn., is another epic- dustry issues and community affairs. that when combined with old -world ure whose contributions to BMI menus These currently range from co- chairman- graciousness can lead him -and his have made him much admired by trench- ship of a Jobs for Veterans task force guests -to uncommon lengths. A busi- ermen.) to chairmanship of a committee work- nessman friend recalls wrangling with Curly Vadeboncoeur has not always ing for a new Syracuse zoo. him all day in Syracuse, after which eaten so well. He started working part So he has given no thought to retire- "Curly drove us to the airport and took time at age 10 as an usher and ticket ment, he says, adding: "Somebody will us in a chartered plane to Quebec for seller at a Syracuse vaudeville house and have to retire me, probably, because this dinner at a French restaurant he thought from high school went to work full time is too much fun. It's the greatest busi- we'd like. It was a really nice touch," at age 17 as a reporter for the Syracuse ness any group of people ever got into."

Broadcasting Mar 18 1974 113 Editorials

Houston calling and Hartford Gunn of the Public Broadcasting Service have A year ago distraught broadcasters went to Washington for argued for journalistic freedom to cover Capitol Hill as their annual convention with survival on their minds. Many news values warrant. "There should not be two standards," found time to implore their congressional delegations for said Mr. Rule, "one for printed press and another for the license renewal relief. electronic media." Mr. Goodman suggested that Congress This week the National Association of Broadcasters install a counterpart to the United Nations broadcast ser- meets in Houston with the license renewal problem still un- vice which covers all formal sessions with audio and video resolved but with hope that legislation now in the mill feeds that may be taken at will by broadcasters for what- can make it through Congress soon, even if it falls short ever use they want to make of them. of providing optimum benefits. The UN -type of basic service is beginning to pick up License renewal stability isn't the only burning issue to support. Senator Robert Byrd (D- W.Va.), the majority be spotlighted in Houston. But without it the season re- whip, has argued for television coverage as "vital, necessary mains open for shaking down or shooting down stations of and imperative." Representative Lionel Van Deerlin (D- all classes month by month as well as for dismemberment Calif.) has said of all news media: "We should give the of ownerships. At the last count there were 237 television press free access and then lay off." and radio license renewals hung up at the FCC by chal- The Byrds and Van Deerlins may be too progressive to lenges of one kind or another - the legacy of court rulings be instantly heeded in halls where clerks still keep inkwells and FCC actions that have distorted and undermined origi- filled and snuff boxes at the ready. But if broadcast gear nal congressional intent. is ever given permanent admission to the Capitol, those The House bill (H.R. 12993) marshalled through sub- names deserve a plaque on the first camera installed in the committee and committee by Representative Torbert H. chamber. Macdonald (D- Mass.) has a better than even chance of House passage, albeit not without struggles to amend on Wasted energy the floor. Chairman John O. Pastore (D -R.1.) of the Senate The silly season started earlier than usual this year, as the Subcommittee on Communications has promised speedy streakers have been demonstrating, and some members of hearings once the House concludes its assignment. He is a Congress are doing their addled bit. Nothing could be silli- man of his word. er than the assertion by 16 liberals in the House that radio Broadcasters in Houston will be thinking of Washington and television ought to be carrying more information on on several counts. For one, the President of the United the energy crisis, a subject that has dominated the air for States will be there - an unexpected bonus to them. There weeks, indeed months. will be a new FCC chairman in the person of Richard E. The congressional group wants radio and television sta- Wiley to address them. tions to carry announcements, prepared by a consumer As they think of Washington, delegates should also re- group in San Francisco, that malign the oil industry. The member that they need to contact their elected represen- argument is that these announcements are needed to coun- tatives in the House to buttress their case for license re- ter the "editorial" commercials that the oil companies are newal relief. And, during the Easter recess, they also using to discuss current problems. Typically, the congres- should take advantage of the presence of their senators at sional group fails to note the exhaustive news coverage home, keeping in mind the maxim that politics is the art that has been accorded to all shades of opinion on the sub- of the possible. A less-than -ideal bill is better than none at ject of energy supply and use. this point. And it is easier to amend than to initiate. Silly as it is, this message must be taken seriously, for the threat of legislative or regulatory reprisal it implies. It Let the sunshine in need not, however, be taken literally. The polite response will explain that energy, if anything, is getting too much It may be unrealistic to hope that anything positive will attention on the air, without adding this propaganda. come of it, but a congressional committee is at least con- sidering the admission of radio and television to proceed- ings of the Senate and House. The trouble is that some members want to be both the performers and editors in radio and television coverage: The Joint Congressional Operations Committee is trying to find ways to get more national exposure of congression- al affairs, to counter the attention paid the President and his administration (Broadcasting, March 11, Feb. 25). At the outset it was getting bad advice from such witnesses as Senator Edmund Muskie (D -Me.), who testified that Con- gress should not leave news judgments up to newsmen. "We have to find ways to present our views of what's sig- nificant," Mr. Muskie said. Happily for broadcast journalism and the broadcast aud- ience that may some day be admitted to the places where its elected representatives work, later testimony has been more enlightened. Elton Rule of ABC, Arthur Taylor of Drawn for Broadcasting by Sid Hix. CBS, C. Edward Little of Mutual, Julian Goodman of NBC, "I don't care if you did pinch your finger, I don't like to Henry Loomis of the Corporation for Public Broadcasting hear those four letter words on TV."

- Broadcast -g N3r 70 1974 114 Every sign on, we figure we have the chance to make some fine communities even better.

Every day. when the Fetzer stations sign on in their respective communities. we look forward to another chance to meet the challenge of making some fine communities even better. Being a part of each community. we enjoy the opportunity to bring continued public services to our neighbors. It takes everyone's efforts to anticipate and help solve community problems -and doing more than our share is our goal. In public service. we encourage our competitors to hustle too because when community problems get solved. we all benefit. And. with everyone participating, we get a fresh. new look at it every day. Its another reason why the Fetzer stations look forward to every sign on. every day. And so do the audiences we serve!

dCe Yetrit Natic/n4

WKZO WKZO -TV KOLN -TV KGIN -TV Kalamazoo Kalamazoo Lincoln Grand Island WWTV WWUP -TV WJFM WKJF(FM) WWAM KMEG -TV Cadillac Sault Ste. Marie Grand Rapids Cadillac Cadillac Sioux City MATCH WITS WITH EARL NIGHTINGALE Puzzle: Take all the NBC stations... add all the CBS stations... multiply by 2... What's the answer? Solution: The answer is you've got a lot of stations but you don't have as many as now carry the Earl Nightingale radio and television shows.

The Earl Nightingale shows are still available FREE PRIZES! Visit us during the in a number of selected markets. convention... you may win one of these famous Nightingale- Conant Programs Maybe in yours. for Personal and Business Development. If they are, you can have them exclusively LEAD TIC FIELD -A classic in helping plus our unique Total Spokesman Plan develop personal resources. the that brings your station added GREAT IDEAS -A unique program for prestige of Earl Nightingale himself. human relationships. It's quite a package. Well worth looking into. KISS (Keep it Simple, Salesman) Good practical ideas for sharpening VISIT US IN SUITE 1640 AT THE SHAMROCK sales skills. HILTON DURING THE NAB. Something else worth looking into is our suite at the Shamrock Hilton during the convention. You can get a free copy of our THE BOSS Program and you can find out more about the availability of the Earl Nightingale radio and television shows in your area and our Total Spokesman Plan. You can also win one of the famous Nightingale- Conant programs for personal and business development that we'll be giving away. (Odds on winning are 8 in 10 or thereabouts.)

BROADCAST DIVISION NIGHTINGALE -CONANT CORPORATION 6677 N. Lincoln Ave., Chicago, III. 60645 Phone: (312) 478 -0050