HE NSIDE TORIES
Breaking the rules Teamwork, including a "Vulcan mind-meld," produced amazing results on a new family of HP computers.
Passing the test Ned Barnholt, vice president and general manager of the Test and Measurement Organization, talks about the unfolding T&M revolution, page 6 Three parts, one whole 11 Chinese people in Hong Kong, Taipei and Bejing talk openly about a day when they'll be part of one vast, reunited country.
Ifyou print them, they will come 14 We asked for your photos and (whew!) did you send them-more than 100 in all. Some of the best are included in this photo feature.
Play it again, Len 18 HP Labs' Len Cutler gave up a promising musical career to be<.:ome the father ofthe world-famous HP atomic clock.
Your Turn 21
page 22 It's another world 22 What has 75 countries, 60 currencies and is one of the most volatile parts of the world? HP's International Sales Branch.
. Letter from John Young 26 , .~ . .... ~ . ~ ExtraMeasure 28 ,. M.~.- .. r··'. m~ MEASURE ; lS ~ .' \\; . :'! Editor: Associa1e edilOfs: Graphic designer: Circulation: ., ." ... ., \. .' • Jay Coleman' Cornelio Bayley Thorncs J Brown Tricia Neal Chan On the cover: Jianhua Qi,- a BeHy Gerord' personnel rep In China Hewlett Packard's Beijing office, captures Measure is published six times a year for employees and associates of Hewlett-Packard Company. 11 is produced the beauty and majesty of the by Caporate Communications. Employee Communicalions Depanment. Mary Anne Easley. rncnager. Address Chinese Opera in Beijing with this correspondence 10 Measure. Hewlett-Packard Company, 2OBR. P.O Box 10301. Palo Atta. California 94304·1161 colorful photo, submitted to USA The lelephone nurnber is (415) 657-4144 Employeesshould repon changes ofaddress to their local Measure (see page 14 for more personnel department. employee photos). .j;; Copyright 1992 by Hewlett-Packard Company. Material may be reprinted with permission 'Mernber. International Association or Business Communicators (IABC)
Hewletl-Packord Cornpany is on international manufacturer of measurement and compu1alion produc1s and systems recognized for excellence in Qualify and support The company's products and services are used in industry, business, engineering. science, medicine and education in approximately 100 countries HP employs 89,000 peopie worldwide and had revenue or $145 billion in its 1991 fiscal year. * Measure magazine is printed on recycled paper. MOVED LATELY? CHANGE OF ADDRESS SHOULD BE REPORTED TO YOUR PERSONNEL DEPARTMENT
2 MEASURE Teamwork, including a "Vulcan mind-meld," produced amazing results on a new family It used to take about two hours to assemble HP 9000 or HP 3000 systems and servers, but a joint manufacturing/engineering team in Roseville. California, of HP computers. including test operator Helen Nicol, reduced the time to 10 minutes.
By Jay Coleman ROSEVILLE, California-When a team ofHP people here set out three years ago to revolutionize the design and manufacture ofa new line of computer systems and servers, it kept two simple rules in mind: 1. Follow the rules. 2. Ifthe rules don't make sense, break them. In June 1991 the gutsy experiment paid offwhen HP intro duced 16 business systems and servers-additions to the HP 9000 and HP 3000 computer families. The systems outperform comparably priced IBM and Digital Equipment Corporation
Mar('h-April19!l~ 3 Nova
products byup to six times. ~ The solution was to hreak another "We flipped all the rules aroWld and ~ rule: two separate prototype builds- produced some very hot products," o one so manufacturing could deliver the says Scott St.allard, who managed the ~ promised units lo engineering quickly engineering team. and the second to allow manufacturing In the end, the team produced some the time to debug the process. amazing results, including: Each week group members reviewed • Cutting the original cost estimate of each other's progress. Keeping the cost the product in half; low was the team's ~o.l goal. • Slashing system testing time from "When we nrst rolled up the costs 14 hours to 90 minutes; and took it to the marketing people, • Drastically paring the production line they said, 'You're out ofyour mind. ~o to one-ninth its original size; one will buy our system at that price.' " • 1tirmningthe time it takes employees says Tom Mitchell, who led the GSL to assemble and test the product from systems-management team. six hours to one; So the t.eam looked for ways to avoid • Reducing assembly time from two the "same-old-way" syndrome. hours to 10 minutes. One suggestion was to eliminate the What was so radical about the way key switch on the front of the system the Roseville team approached this pro to save money. gram-code-named Nova? The answer Abed Aoun and other Nova workers "But all of our systems have a key is an intricat.e blend of technology and assemble products in a streamlined switch," some HP people argued. sociology. area that is one-ninth its original size. "\-Vhat ifNova d.oes11 '/ have a kl'y The first step was to choose some of switch'?" the team asked marketing. the best. people from the two organiza "We'd still sell the same numher tions, the Networked Computer Manu other and held a series ofvalue-sharing of systems," marketing said. facturing Operation (NCMO) and the meetings before starting the project. Done. No key switch. General Systems Lab (GSL) within the "We did virtually everything together As the team simplified Nova's pro Sy~temsTechnology Division, and ... worked, laughed, ate and went to cesses and parts, the original system assign them to Nova full time. movies instead ofjust getting together 'TYPically. engineers work on several when we had problems," says Dave projects for a fraction oftime each, Young, NCMO engineer. "That gave us a shared commitment from the start." lilt took guts for upper "Tom Tieman. the ~ova manufactur ing project manager, and I did an imme management to take diate Vulcan mind-meld when we met," "Tom Tiernan ... and I did that trust-your-people says John Adelsbach, GSL lab manager, approach." an immediate Vulcan referring to the ability of"Star lrek's" mind-meld." 1\-1r. Spock to merge his hrain with another person's. HP envisioned became one system with Sometimes the team members' ol:\iec 16 versions-six HP gOOO Series 800 says Joe Mixsell, computer systems tives weren't the same. "For example," and 10 HP 3000 Series 900 business manufacturing manager for NCMO. says Chuck Olson, GSL manager for systems and servers. Instead of one ''The results," he says, "are fractured, Nova electronics, "the lab says 'Build high-volume produc.tion line churning including your sense of ownership." the prototype 35 fast as possihle'; man out one product) Nova evolved into Instead, the team of engineers and ufacturing says 'We need more time a more customized line-hut still production people moved next to each to debug.''' with the ability to maintain high total production volumes at very low cost.
4 MEASURE "Nova is the best prqj('ct l'wever worked on," says technician Danny Membrere. "If peoplf' on the line were here on a \"'f'ekend turning a SlTl'W, tlle managers were right beside us turning a screw. No one won'jed about tilles." V,'hile Roseville was the hub in the prqject, the spoke's reac'hed to lIP entities as far away as Boise, Idaho; Guadalajara, Mexico; Bristol, England; Grenohle. F'rance-15 HP organizations in all contributed to Nova's development. No site was more involved out<>irle the United States than Bbblingen, (iermany. Computer Systems Bi:iblingen addf'd 14
"You can take great technology andscrew it Production employees Abed Aoun and Helen Nicol worked elbow·t~lbowwith Up ... we made it work." managers (from left) Chuck Olson and Dave Young to produce the new systems. engineers to the Roseville design team. use some ofthe same RISe (reduced then developed additional Nova prod instruction-set computing) l.edmology ucts in concert with the team at the as the high-spl'ed workstations (code There's more to come BbbJingen :\1anufacturing Operation named Snakes). "Vhile Nova is one ofthe most (BMO).l11f> German R&D temn then The real key wa" the right level ofsen recent and impressive HP time-to moved to the production line-a first ior-management SUppOlt, notes aSL's market success stories, it's hardly forBMO. Tom Mitchell. t'pper-level managers the onlyone. "They frequently saw design alterna within the Computer Systems Organiza In fact, improving HP's product tives and made suggestions," says.John tion left Nova decisions to the functional generation process--how well the Connolly, GSL product-design manager. team and only got involved when the company brings the right products to "They made a major contrihution." team needed help. "It took guts for market at the right time and price The Nova team also henefitted from upper management to take that trust is one ofthe breakthrough (Hoshin) two earlier lIP successes: your-people approach," he says. goals set by President and Chief - Several memhers had worked on the Adds John Connolly, "You can take Executive Officer.JohnYoung and Frontier program, the successful Rose gn'aL tedUlology and screw it up, or you ChiefOperating Officer Dean Morton ville Terminals Division high-volume can take a great team and not do any for 1992. production line, which used a similar thing productive with it. We had great The Operations Conunittee of the concurrent-engineering and teamwork teclmology, a great team and enlight HP Management CmUlcil is guiding approach in 1987. ened management support-and we the activities ofthe ProductPrtr - Nova's development came right on made it work" - cesses Organization (PPO) under Ule heels of the relea<;e ofthe innovative Director Bill Kay. The PPO focuses HP Apollo 9000 Series 700 workstation on improving the company's hard- family. The new systems and Sf'fverS
MarC'h·April19!J2 5 By Liz Wavada
HP made its name in instruments. But as the yea.rs passed and opportunities emerged., the company diversified,. At timR..s, interest in HPcomputers and peripherals seemed. to eclipse many ofHP's "behiruJ.-the-scenes"products: network analyzers, signal generators, frPfJ1.umcy synthesizers, multimeters, and soforth. Nonetheless, i:nstruments remain a dynamic pa,rt ofHewlett-Pa.ckard. The unfolding revolution in commercial communications is presenting lucm tive opportunitiesfor the cmnpany's Test andMeo.<;urmnent Organization unoo-Vi.ce President and General ManagerNed BarnlwlL Ned offers Measure readers some insights into the alternd l,and.5cupe facing T&M-a new terrain that will caUJor unprecedented teamwork across division-I).
I understand that many • Thst and Measurement customers view testing • dUring manufacturing as a non-value-added activity and are doing more simulation oftheir designs during the R&D phase. If this is a growing trend, how will it affect our sales volume? Where does that leave T&M divisions that are the traditional "box makers"? What will om customers want from us in the future, ifnot instruments?
There are a lot ofelement" • to that question. Clearly, workst.ations and com • put.er-aided-engineering Says Ned Barnholt, vice president and general manager for Test and Measurement, systems have changed the way people "If the customer wants something 5 percent different, we'd better do it... " design. Before, we'd sell instruments to sit on a bench and an engineer would use these instruments to test each pro totype design. Now, customers are
6 MEASURE doing more design with simulation, so we need to have products t.hat are part of t.his new design methodology -things like logic analyzers, logic development systems and digital Ie verification systems. These can link to design syst.ems and provide t.he real-hfe verific.ation for a simulated design. Our microwave-design system is a software product that takes advantage ofour expertise and many years ofexperience in microwave design. It also <.:apitalizes on the fact that we build instrumenlli a" well by providing a very tight linkage bet.ween the design methodology and the mea,>ured data. The second a'>pect ofyour question touches on the pressure to cut cost..., in all part..., of manufacturing. Customers During a trip to Taipei, Ned meets with Shih Chien Yang, general director of Industry are consolidating processes and doing Development tor the Taiwan government. less testing. That trend definitely impacts our business. But while people want to do less testing, they also want new paradigm for test. This means offer In the '90s, the customer is king, It more sophisticated testing. This is ing more application-focused solutions, used to be t.hat we could invent. anything where we have the opportunity to do doing a more complete job for our and fil,ture out a way to sell it. Now cus more than just sell boxes. We can sell customers and taking advantage of tomers have a very clear idea ofwhat our knowledge oftest and our ability international oPP01tunities. they want and either we do it for them to sell more complete solutions. We have to be more than a box sup or someone else will. If the customers' Many customers are realizing that plier. We're going to grow and he pros needs change, we need to <.:hange. Ifa one oftheir"competencies" isn't in perous in the '90s by being a full-test customer's business evolves, we need building their own test systems. That's vendor and by being available for full to evolve. We have to he ahsolutely HP's business. And clearly, we can add service to our <.:ustomers. We've begl.m rigorous in I.mder~tanding user need'>. value for <.:ustomers who are looking for to formulate some strategies to do this If the customer wants something 5 per less test. We can help them develop their and we have some good things going cent different., we'd better do it. or we're whole test strategy and do more oftheir on now, but we must do a lot more in going to lose the business. We never had job. On one hand, yes, you c.an say the the coming year to make sure we're to do that hefore. trend is toward less test.ing, hut on the really in Iim~ with this new paradigm other hand, it means we are doing a ""Ve'll he shifting some investmenl'; With that. in mind, what bigger portion ofa c.ustomer'sjob. and refocusing some ofthe divisions' • skill" are essential and fun The test industry is going through a chaIters. The traditional charters that damental for IIP workers lot ofchanges-more changes than it's grew up around instruments-the • in the '90s'? ever seen. The real trick is to make sure signal-generat.or charter, the spectrum ,\'e understand t.hose changes. We need analyzer charter-are really blurring to get out in front and change ourselves now as customers want more complete so we can be the leader in shaping the solutions. We have to learn to work together across divisions and to focus on markets, notjust product.,.
:\1arch·April lml2 7 Ned
We need employees for information products that will be the they have a dear set ofopportunities on • who are flexible, who can dominant market for the '90s. Semi their plate that. will allow them to grow. accept change and realize conductor testing is going to be another We have to make sure the growth oppor • that change is necessary. big market in the '90s, especially when amities are balanced across all ofour It can be an opportunity to learn it's related to the information T&M divisions. This process is our something new and it can be exciting. marketplace. highest priority in T&M. We need skills that are quite different It will take time, but there are other One last comment about defense: from the traditional skill set we have markets that can take up the slack as While aerospace/defense is declining depended on. In general, we will need well. Examples include automotive as an industry, the electronic content of higher skill levels, especially ifwe move electroniCS, consumer electronics- military systems is actually growing. So to more self-directed teams. One skill especially video-and even industrial T&M is still going to have a lot ofoppor that we'll have to work on a lot is team electronics. We're reaching out to new tunities in aerospace/defense. It's a very work-working a<; a group. We've had a customers in some non-tra.clitional large market so we don't want to ignore lot ofindividual heroism over the years, areas. We've actually been selling some it, but we want to reduce our depend but business is getting more complex ofour product<; recently to food manu ence on it and get more balance with and interdependent across divisions facturers, pharmaceutical companies a different set of industries. and functions. and chemical companies. As their We've made excellent progress in problems become more sophisticated, Both .John Young and time-to-markct, manufacturing costs they're turning to some ofour tools for • Dean Morton have talked and cycle time, but one ofthe big break mea.<;uring. Some ofthe applications recently about the need for throughs in the '90s L<; going to be in re are really interesting, such as using a • us to eliminate work that's engineering cross-functional processes network analyzer to test the moisture not necessaJ1'- What advice that can take the next step in improving content ofa gum ball! can you give people to streamline ourquality and productivity. This will Electronics is becoming more and theirjobs or help decide what require us to work together in teams more perva<;ive. In the past, we focused really needs to be done? and across functions like we've never on aerospaceidefense because that was done before. a big chunk and it fit our technology 10 me the key is TQC (total base particularly well. But as that • quality control). I remem Many ofthe issues facing business declines, we need to reach ber years ago when we • lest and Measurement out to some of these other markets • were looking at order-pro these days stem from the for incremental growth. cessing. Somebody put on the wall all of • end ofthe Cold War and the different steps to fulfill an order and the decline in defense Can we "re-tool" fast it literally filled a wall ofthe auditorium. spending. Are the opportunities in the • enough to take advantage We stepped back and said, ;'Boy, is that communications market big enough ofthe opportunities before complex. It must take a tremendous to make up for the decline in defense • someone else grabs them? amount ofresources." And it did. So we spending? Q went back and re~ngineeredthe pro I think we can and we've cess. Instead offilling an auditorium Commurricationsisce~ • already begun. All of this wall, it was a 10-foot square offar fewer • tainly one of the biggest ha., happened very quickly steps.1b me, that's the essence of what single opportunities we A • but we need to do more we're talking about. • see. And by the way, I lump and do it faster. Some divisions are The trick is picking those processes communications and information-pro in excellent shape, but some are still where we ('-an really make a big differ cessing together. It'sjustone big market struggling with it. We need to work ence. A lot ofthese are cross-functional with those who haven't quite found their niche for the '90s and make sure
8 MEASURE "(HP people) are bright, dedIcated, down to earth and have high integrity...people I really enjoy being around," says Ned. who talks with Sonta Clara (California) Division's Hiroko Clark. processes. Management needs to iden that we do that well. I want to be associ tify the critical proces.c;es that we want ated with a winner and I look at HP as a to tackle. Individual" can help by raising winner in all our different businesses. issues and bringing to managers' atten The next things I think about are tion opportunities to change the way the challenges. I guess I've always felt they do theirjobs. empowered, that I could make a differ I think we have to seriously question ence. Over the years, a lot ofpeople in everything we're doing; a'ik ifit's a con 1'lU'fi. lllllPJ - k .~ ut the company have given me opportuni tribution to the business. There's a little • w ~ I tlrn al: 1..1 f P,• ties to take initiative, to tackle some bit offear, I'm sure, because ifI reduce U Ipl .'fh f''' ~ 11 ' thing I wanted to tackle and they've my work, myjob may go away. WeVe got A • C~laI al '-in' t [IP listened to my opinion on something to get past that to where people under people. They're bright, dedicated, down whether it was right or ""Tong. I've stand that the success ofthe organiza to~arth people with high integrity always felt challenged at HP over the tion is what's going to bring individual people 1really enjoy being around. years and that makes it exciting. success. There are going to be plenty Beyond that, I think of the products ofthings to do. It may be different from and I have a sense ofpride in what we These can be stressful what people arc doing today, but frankly, do-that we make a difference. Our • times for HP people. What it would be better ifwe could get rid of purpose in T&M is to provide the ena do you do to relax in your some of the more mechanical things and bling tools that allow advcmcements in • leisure time? How do you get on ",ith more ofthe creative parts of the field of electronics. To the extent take your mind offthe ow'job. that we do a good job, we can have an everyday pressures of business? impact on our destiny. Ae, the leader in the test-and-measure ment industry, we have a sense ofpride
~1arch-Apri) 1992 9 Ned
My family-my wife, Jimi, • our son Scott and daugh ters, Kim and Kerry-is • very important to me and I try to spend as much free time as I can with them. I get pulled by the business needs and the family needs, and I try to do the best I can to balance that. But 1 always feel guilty when I'm on a trip and missing the school play. I try to reserve some quality time on weekends orvacation to do something with my family, whether it's sports, trips or going out to dilmer. Sports and athletics have always been important to me. I like to ski and play tennis. I also try to exercise rCbruhu-ly and recently took up biking a<; welL 1 don't do it anywhere near as much as I'd like to, but I've always been a real sports fan and try to do as much as I can. I also enjoy travel. We backpack and camp a lot. I love the outdoors. There's something about sitting on a mountain A love of the outdoors draws Ned, his daughter, Kim, wife, Jiml, and son Scott to the top for a couple ofhours andjust look coast. "I try to reserve some quality time on weekends or vacation," he says. ing at the nature around you that is very l'e1axing. The physical exertion ofget ting there and being tired when you're I'm sure we will. As part will continue to be major ones for the done is a good way to escape the pres • ofthe Management Coun company in the years ahead. sures ofday-to-day husiness.l feel the cil, I sit on committees TIle changes in society arc put.ting same way about skiing. IfI can justfind • and groups that look at more demands on companies. I think time to get away, Ifind my body and changes ill ourpolicies and practices. that HP and the people I work witll are mind rest a little easier. Clearly, there are changing expectat.ions very sensitive to the issues t.hat concern ofpeople regarding family and free employees, and we're trying continually You mentioned this time. There arc steps the company ha-. to make HP a better place to work. _ • tug between work and already taken with things like flexible family. Do you think this hours and some ofour other benefits (Liz Wavada is tlte wmmunicatm'for • is going to be something programs to accommodat.e individual the Spokane (Wosh'inqton) Divi:,;'ion. HP will have to pay situations. -Editor) more attention to? We review these issues regularly to meet changing needs. I can't predict where it's going to go or what's going to happ('n, but 1think these issues
10 MEASURE Whi t'l,V{) rth
aiyu Lu, China IIt'wletl I)ackard's intel'l1at.i( mal IlnICUfl'[m'nt manager, call pick up his phone and call Bjorn Tsai, his colleague itl laird. He can sit dm\tn at. a computer and send him an HP Dlo'sk ml'ssaw', or sellu him a fax. But even if ht' could get a visa, Iw C( luldll't fly from Beijin~'s international airport to 'nupei's. There are no dirp('t tlights l'onnecting thest' two Asian capit-l.ls Direct travel hetwt'en thl' Pt~opl(''s I{epuhlic of China on the mainland (commonly reI'erred to as China) and the Hf'puhlic of Cbilla ('11iiw J1al ell AVid H);)2 11 1:tr.. Ping Yang, a customer engineer at China Hewlett-Packard's Kwok Cheong Chim leaves HP's Asia Pacific headquarters Customer service Center, troubleshoots a problem. offices In Hong Kong's Bond Centre to make a sales call. Lee knows the region well. In 1970 issued its official "Guidelines for recently moved to tackle a similar he moved to 11l.ipei as the first general National Unification" with a goal of assignment for CHP in Beijing, "'The sit manager ofHewlett-Packard Tetiwan. establishing "a democratic, free and uation will force the government" to He and Bill Doolittle made the first HP equitably prosperous China," continue to re-exaIlline their policies." business contact,,; in China in 19i2. The potential certainly exists, Tech Policies will continue to change as Is a united China a pos.."ihility or nology and management expertise from companies look for new sources of simply wishful thinking? There are still Thiwan, capital and marketing wisdom labor and new marketR. For example, tremendous differences between the from Hong Kong, along with natural Tdiwanese companies have developed a political ideologies ofBeijing and 'lliipei. resources and manpower from China powerful reputation over the years for which more than 40 years ago led to the would create a powerful market force. quality personal-computer products at civil war in China and split the country TIle economies are already moving very competitive prices. These compa into two separate governments. There closer, Everywhere you look, you find nies hold a commanding share of the are lingering doubts about what will capital beginning to find its wayocross worldwide market, accounting fur ;36 happen to Hong Kong when the British borders that have been tough for percent ofall the color monitors, :36 per leave and the territory reverts to China. people to cross. Chinese companies are cent ofthe keyboards and 72 percent of But there are positive signs on the expanding their presence in Hong Kong. all the mice sold in the world. But to horizon. According to the Japan Da'ily Manufacturing operations and families continue that world leadership in the newspaper, Thiwan's economics minis in Hong Kong are moving across the years ahead, they have to look beyond ter has boldly proposed linking 11l.iwan. border to the special economic zone the the island's shores for quality products China and Hong Kong, Vincent Siew told Chinese have set up in Shenzhen, Teti and lower labor rates, a seminar in Tc:tipei in November that wanese businesses are moving labor ··rl,'litac is considering moving pro combining the economic strengths of intensive operations to the mainland. duction to lower labor-rate area.,," says the three Chinese-speaking area., would "Many of our big customers in Taiwan C.S, Ho, president ofthe $500 million create "an industrial zone second to have invested in facilities in China:' says Tetiwanese electonics company and none in the world." The government in HP's Cheng-Yaw SlUl, former computer chairman of the Taipei Computer Thiwan's Mainland Affairs Council has systems sales manager in Taiwan, who Association. "The mainland Chinese 12 MEASURE Although China, Taiwan and Hong Kong are separate political regions today, they're heading down a path that may lead to one of the world's largest markets. market may not be ready (O meet OlIT needs for hardware manufacturing, but China Taiwan Hong Kong for sort ware development, the opportu GNP $363.86 $161.7B $70.1B nity is there today." Hewlett-Packard hus been looking Population 1,134M 20.2M 58M throughout the region, too, for com Area (sq. mi.) 3,691,521 13,814 404 panies that can supply HP with high quality, low-cost subao;;sE'mhlies. Scott HP employees 400 450 200 Whitl'man, manager ofIIP's Interna tional ProcuremmtOperation (IPO) HP offices 4 4 for Northeast Asia, based in 'llliwan, HP factories 2 0 o actively scours the region for new SllP pEers. His group is now turning toward Year HP started 1985 1970 1979 China a<; a long-term inwstment in tlw Leading export Hong Kong US US area's future. trade partner "We're now lookinl-( to suppEers in China to SOlrrcc' labor-intensive prod Leading import Hong Kong Japan Chino ucts for HP ... Mal'ch·Aprill992 13 If you print them, they will come We weren't sure what the rcspom;e would be when we asked employf'es to submit photos for Measure's hack-cover, Parting Shot feature. It turned out to he like a scene from the movie "Field ofDreams": Ifyoll print them, they will come. Well, we've received more than 100 photos and they're still coming. They've come from as close as a few feet from the Measure office and from a" far away as Beijing, China. That's why we're devoting four pages to employee photos in this issue. Thanks to everyone who sent photos.-Ed1:tor 14 MEASURE above left Cole Johnson trom Corporate Computing and Services captured (photographically, that is) this 6-month-old, white/orange Bengal tiger during an HP department outing to Marine World African Satari in Vallejo, California. lett Cupertino, California's Ken Perez was walking through an open-air market in Bangalore, India, in June 1981 when he took this striking photo. above Thousands of windmills dot the hills on the Altamont Pass east of Pleasanton, California, where Lon Overacker works in the HP sales office. Lon cails this above 1990 photo "Cloud Dragon on the Altamont." The Avon Gorge and Clifton the bridge and tell the 245 Suspension Bridge are the feet to the river. She landed, sentinels to the Bristol, uninjured, after her crinoline England, docks. Notes (petticoat) acted as a Bristol's Neil McCoubrey, "In parachute. Sarah went on to 1885, after being jilted, Sara live many more years." Ann Henley threw herself off Mar('h-April WB2 15 above "'n my recent trip to Thailand," says lim Kong Thien of HP Malaysia, "I visited the tribal people in the north. It was ironic to see a girl so young 'mothering' her little brother, while crying for her own mother." right -----. Mother Nature provides beauty (rainbow) and the beast (the churning waters of Niagara Falls, Canada) for tourists on the boat "Maid of the Mist V." Hong Kong's David Shum took the photo last summer. 16 MEASl-RE "The symmetry and contrast of their markings intrigued me," says Lorna Wolf of Andover, Massachusetts, describing her photo of a group of zebras sipping a cool drink on the Masai Mara game reserve in Kenya. below leff "I have long been interested in color and light, and how it changes the mood or a picture," wrote Jim Conrad from Boise, Idaho. "This photo explores the use of incandescent lighting to convey a sense or Intimacy with a child (my son, B.J.) 'Learning the Trade.' " --_._-----below A beautifully composed photo of an Oregon beach by JoAnn Allen or Vancouver, Washington, proves that you don't have to travel far from home to find striking photo opportunities. March·April1992 17 By Gordon Brown Heleasedjust this pa'it Dect'mber ~31, the news announcement. said that Hewletl Packard had "unveiled the world's most precise, commercially available time keeping devke-an atomic clock that keeps time to one second in 1.6 million years." Itftrrther said that the new el< )ck, the HP 5071A, offers twice the accuracy ofthe previous record holder, the HP 506IB, plus new level.., ofstability and reliahility. In both C "I decided that I liked the flavor ofHP better:" "I didn't think I was a good enough musician to be really successful in that for example, which his Russian-born direction," says Len Cutler, who chose a career in technology instead. parents strongly encouraged. In the early '40s, Len performed in the movie 'l\nchors Away!"-staning Frank Sinatra, Gene Kelly, Katherine Grayson and Jose Iturbi. Yes, Len pOllnLll:'d to the 18 :'.1EASlIH!'; score ofFrarl;J; Liszt's Second Hungarian Rhapsody, along with 19 otheryoung piano prodigIes in the IIollY""'ood Bowl! Meanwhile. there were mathematics. science, radio technology and the rnt offixing things, all drawing him down a different road. Reflecting on this, Len now says "I didn't think I was a good enough musician to be really:mccessfill in that direction:' His central Los Ange les high school math and science teach ers, especially, encouraged him toward a career in t.edlJ1olo~. An 18-month hitch in the l\avy seems to have settled that. quest.ion. There, at It was clear that Len was the center ofa small team Len (in rear) accompanies one of two HP atomic clocks to Lausanne, Switzerland, in devoted to frequency 1964 tor a conference on the scientific measurement ot time. standard engineering. v.P. ofEngineering, married Dorothy al1(l would work closely with in the ("Dot.tie" to friends), became a parent future." Thea'illfe Island Naval Station near San and dreamed orlwcorning a full-fledgpd Usmg proceeds from the sale of Francisco, he went through electronic physicist. fihart's in his previous employer's teclmicians s..h. 101, latL'r be<:oming an That dream, plus SOffit' joh-related company, Len made the down payment instructor in racial" and other commu stresses, drew Len back to Palo Alto. on a Palo Alto home and set ahout the nications technologies. The iIrum'diatc goal W,l<; to obt.ain ajoh arduous husiness of sharing his time This was followed by a year at in electronics that would permit him to betw'een work, school and family. It. Hoffman Radio in Los Angeles, when' continue at Stanford. After a number w(\.o;n't ea..o;;y: "ITP wa,; almost full time. he worked on frequency meters (sound ofjoh intRrviews and offers, he chose Stanford was full time. Fortunat.ely, thl" familiar?). IIpwlett-Packal'd-L'Vl'11 though it comp Mareh-Aprill!-l92 19 Len -again with considerable success. By the tum of the decade it was evi dentthat Len wasthe center ofa smaJl team devoted to frequency-standard engineering. One early result was the HP 5065 rubidium standard. Then the team's interest shifted to cesium, prompted in part by some Varian Associates engineers who had developed a 24-inch cesium tube that avoided some ofthe problems associated with rubidium. In typical fashion, according to Len, AI Bagley suggested a 16-inch tube, one that could be packaged in a much smaller instrument. Agreeing on that, the team went to work on the circuitry, in the course ofwhich they achieved the first solid-state standard. By 1963, with the arrival ofthe new With son, Greg, at the wheel and Len serving as navigator, the Cutlers have won Varian tubes, they had it all together. several motol'Car rallies, using a computer Len developed. One year later, under the care ofLen, AI and Lee Bodily, two ofthe clocks were flown to Lausanne, Switzerland, the site world standard, numerous awards and But when it comes to ideas, he i..-, ofa global conference on chronometry, patents, formation ofthe Frequency still a leader. Along with his name on where they were introduced to the & Time Division (now Santa Clara morc than two dozen patents, Len ha.-, Division) headed by AI Bagley (now received numerous professional awards, retired), success in the marketplace, notably IEEE Fellow, the IEEE's Monis success in helping to prove Einstein's Leeds Award in 1984, the Rabi Award in Len has remained the theory ofrelativity, continuing improve 1989 and election to the National Acad ments and additions to the product line, emy ofEngineering in 1987. some guy-friendly, including the laser interferometer, and In November 1900 Len was named thoughtful and dedicated -notleast-a great deal ofpersonal HP's first Distinguished Contributor, to science. satisfaction for those involved. Thclmical Staff. As the citation says, Len and AI also are credited with "Not only does the position recognize inventing the laser interferometer. HP's gratitude to our most-valuable world. In the process, the HP contin Through it all, according to associ contributor, but it provides Len with gent demonstrated that-in comparing ates, Len has remained essentially the even greater opportunities to pursue United States and Swiss time-the HP same guy-friendly, thoughtful, very areas ofmutual interest to himself and clock was almost 100 times more dedicated to science (such as quantum Hewlett-Packard." accurate than radio timing. physics and relativity theory) and not AB they say at Carnegie Hall: "Encore!" Other demonstrations followed, so dedicated or interested in admin • including one at Greenwich Observa istration. He himself recognized the (HP retiree Gordon-Braum was tory in England and another that tested latter trait during several assignments Measure editorfrom 1968 tu 1982. and supported Einstein's theory of that put him in charge of organizations -Editor) relativity. within HP Labs and the F&T Division. The rest is history, very pleasing "Tho distracting,~ he concluded. history as far as HP is concerned: recognition of the cesium clock as a 20 MEASURE Manyhappy I'm convinced fact, what was bestfor me. He saw me slow down. He paid me the compliment (dividend) returns? The November-December 1991 Measure ofassrnning-ofknowing-that I could had a very interesting article called The article on HP stock (January do more. He wasn't criticizing what I "Biblio-file," telling how a corporate February 1992) was well done in terms had already done, he wasjustfocused library might be useful. ofhow and why its price fluctuates. How on doing the best that we could do. Fine; I'm convinced. But how may we ever, I think the matter of dividends is As I look back over my considerable use it efficiently from a distant cOlmtry? (and probably should be) ofeven more nrnnber ofyears at I wish been MICHEL DEVAUZE HP, I had interest to the many participant,> in prodded more. I could have done more. Evry, France HP's Employee Stock Purchase Plan. So my feeling is that ifwe want to win Clearly, the Board ofDirectors set this economic ball game we are in, those Eugen'ie Prime, HP Labs Research up the plan to encourage saving and to ofus who are "coaches" had better do Lihrary manager, encourages HP sites create employee enthusiasm for mak more positive prodding ("Come on,Jim; ing the stock ever more valuable as a in Europe without libraries to contact Stanley Thttersall, the managerofthe more, faster. I know you can do it!") I and long-term investment. There is a much those ofus who are "players" had better Bristol (England) Labs library on stronger case for stability ofthe divi get serious and start "rurming harder" HPDesk. Employees also may contact dend rate than there is in market price and think about how good we are going the HPLabs ResearchLibrary in since control ofthe dividend lies in the to feel each time our team wins. hand", ofthe company and the share Palo Alto, California. Send notes to price does not. Research.Library on HPDesk or to Research _LilYrary%1900hplabs. hp. com JIM KOCH It is to be hoped that the recent 60 Aguadilla, Puerto Rico percent increase in dividend rate signals on Unix.-Eflitor a change in policy that recognizes that HP has attained the size, diversity, stabil Full-court press ity and confidence to warrant a higher In the January-February 1992 issue Please send mail but adequately conservative return to John Young mentioned that he has the Do you have corrunents about some HP investors. difficult challenge ofbalancing praise Perhaps we are approaching the level thing you've read inMeasure? Send and prodding, and I'm sure it is difficult. where dividend return will become us your thoughts. Ifwe publish your The corrunent brought back an image you'll receive more important to long-term employee letter, afree Measure from my high school days at basketball T-shirt (one size fits investors than the short-term price. all). practice: I'm in the middle ofa full-court BOB BRUNNER AddressHP Desk letterstoJay scrimmage and we have a full-court Atherton, California C!tln'IPaJ:Ji,Y .tuiLII toJ .' press on. I've run up and down the court three orfour times in rapid succession Culturally and, as I approach mid-court, I startto mis-speaking slow down a little to give my legs and There was a mistranslation in the lungs a break. All of a sudden I hear the January-February 1992 article called coachyelling at me from the sideline, "Culturally speaking." John Thppel's "RUN, JIM, RUN!" I wish he would dis appear! Can't he see what I've already question, "Eresjlojo tl was translated ''Are you ugly?" The correcttranslation done? Why is he picking on me? should have been ''Are you lazy?" since Ofcourse, later I realized that he was "flojo" means "lazy, loose" in Spanish doing what was best for the team and, in and 1eo tl means "ugly." EIlSA ESKENAZI Los Angeles, California March-Aprill992 21 Whether you're in Cairo (above) or the Congo, employees In HP's International Soles Branch learn that flexibility is the key. By Teresa Hoefert ~eppo Laube-Pohto wa,'" on his way In the meantime, the boat Seppo was to review all HP distributorship in the on departed a<; scheduled, The five men Congo not long ago when he fOlmd with the bags-still floating offshorc What has 75 countries, himself in the midrlle of a near riot. grabbed onto the boat as it passed by Seppo, then commf'reial compuler and hung on for their lives. 60 currencies and is sales manager for HP's International Seppo soon discovered the contents one of the most volatile Sales Branch (ISB), wa" standing at ofthe floating bags: chickens. Because parts of the world? the port in Kinshasa, Zaire, waiting for of the Congo's strict centralized econ the boat to cross the Congo River to omy, smuggling goc Ids in from wealthier HP's International BrazzavHle, Congo. neiRhboring ('ountries is a common Sales Branch. Confusion reignerl. Screaming people occurrence. ran back and forth, \Vhen the police Once the smugglers reached the boat, arrived, five men-f'ach holding a huge they werE' without worries. Upon their garbage bag-suddenly dived into the return to Kinshasa, there was no lear river. Instead ofcontinuing the pursuit, of arrest because the evidence would the police st.uod at the edge ofthe river have disappeared. and hurled insults. It's just another day in the rpgion comprising HP's International Sales Bnmch-one of the most volatile, com 22 MEASU~E plex and diverse part,,> of the world. The and Israel are covered by distributors. territory spans 75 countries-including Why the name change to ISB? all ofAfrica, the Middle East and the "It was getting in the way ofdoing GulfStates-and <.:Onsists of both the business," Arnold says. "The geograph poorest and wealthiest ofpeople. ical presentation provoked so many What makes this region so different, questions because there was always and how does HP handle business amid somebody who didn't want to be associ such diversity? ated with somebody else in the region." It's difficult to imagine doing business There also was the difficulty ofname in a region that has 60 currencies, as badges. In the Geneva, Switzerland, many legal ~'YStems, fundamental reli headquarters ofthe European Multi gious differences (even within a single country Region, people wore MEA badges; once they were in the territory, they wore plain Hewlett-Packard badges to avoid conflicting political ISB employees measure discussion. MEA had 140 employees and a sales distance in airplane hours, volume of $45 million in 1988. Today, notkilometers ormiles. Seppo Laube-Pohto, an ISB sales there are 119 employees, and ISB's sales manager, passes through the Geneva, Switzerland, airport on his way to have increased to $125 million. another sales call. Explains a colleague, "We've been religion) and diverse political systems fairly conservative since Arnold arrived. few ofwhich are democracies. Arnold started by asking a lot ofques Flexibility is a key word. HP employ Saving face-making sure the tions about what was being done and ees learn to measure distance in air other person looks good in front ofhis why it was done that way." plane hours instead ofkilometers or peers-is extremely important. This The answers translated into a new miles, and never to let themselves be often involves some kind ofgift. The vision at ISB: to meet HP objectives in a restricted by time when doing business. idea ofexchanging presents as part of challenging multicultural environment Ifyou're in Mali, you know not to doing business has no negative carmo leave before the third cup of tea or you'll tations in many parts ofthe world as cause great offense to your host. Dwing it does in Western society. Ramadan-when Arabs abstain from HP stays clear of these complications Tlying to apply HP's food, drink and smoke from sunrise to and follows a stri<..t code of ethics, says sundown-you know it's not wise to Arnold Fuller, ISB general manager. citizenship objective in invite your clientto lunch or outfor "1tadc discounts are one of the few Africa andthe Middle East a drink. areas that we can pursue safely." is nearlyimpossible. Negotiating an agreement changes Yves de Preville, pes and peripherals from the "business-is-business" attitude manager for the Middle East, spent 30 in Europe and the United States. Differ minutes one day negotiating a discount and to maximize market penetr.:l1ion ent cultures mean thatyou must con with a customer who had not yet asked at optimum cost, superior business sider different values. This plays a the price ofthe product. alliances must be cultivated to make crucial role in negotiating deals. For In 1987, Arnold took over manage HP products the preferred choice. example, trust and confidence-building ment ofthe ISB-then known as the Doing business in the International make business happen. Often you don't Middle East and Africa (MEA) Area. Sales Branch means that you have to be actually agree to a sale-rather, you Since then, Portugal, Greece and Thrkey on your toes at all times. Most HP busi agree to supply more material or to go have been converted to wholly owned ness worldwide is done in democratic to another meeting. subsidiaries and no longer are part of the ISB. Saudi Arabia, South Africa March-April 1992 23 lSI General Manager Arnold Fuller (left) greets a customer Prince Mahmoud AI Maktoum (center) from the United Arab outside the ISB headquarters office In Geneva. ISB sales have Emirates tours the "Made In the USA" exhibition In Dubal. grown from $45 millIon to $125 million annually since 1981. Oman. in 1991 with HP distributor Steve Jensen. countries. That's not the case in the ISB. HP has a rigorous process to select usually sends a letter ofcomplaintto the For example, trying to apply HP's citi distlibutors. The company assesses ISB. The ISB acknowledges receipt of zenship objective in most ofAfrica and potential distributors based on their the letter and reports the complaint to the Middle East is nearly impossible, competency and compatibility, includ· the boycott authorities in the lnited given the enormous differences in cul ing theirfinancial business ethics, States. h1 fact, all the mail coming from tural values. ISB's answer is to let the product-marketing knowledge and the Middle East into the ISB is screened local populations-those who best high-technology expertise. by a licensing group made up offour lmow the rules of their society-do Once HP chooses a distributOl~ it people who check for boycott clauses. business while HP supplies the products establishes a formal business alliance. ISB territory encompasses three and the product lmowledge. This is why HP does, however, maintain the right to areas: the Maghreb, the Middle East and the present strategy aims at increasing control the business in licensing mat Israel, and the rest ofAfrica, including the effectiveness ofdistributors in ters. The company relies on distributors SouthAfrica. the tenitory. to tell HP the end user and end use of HP has a small local business selling Out ofthe 75 countries in the teni the products they sell. personal computers in sub-Saharan tory, lIP has 49 distlibutorships. Thirty Licensing laws and boycott regula Africa, where many of the countries are are full·function distributorships (FFD) tions pose some complicated problems on the World Bank's "le~t-advanced meaning that they are completely inde for the ISB. A keen awareness ofthe countlies" list. However, most business pendent, own the entire sales process United States' political relationships is a is done with other multinational compa and are responsible for support. In> must Since 1976, restrictive trade prac nies, such as Shell and Unilever, which provides product knowledge. tices have been enforced in the region. already are established there. The remaining 19 relationships are Complications arise when there are This area contl·asts dramatically with limited-function distributorships. They components ofdifferent origins con the oil-rich Gulf countries, where a cus own the sales process, and HP provides tained in one single HP product. When tomer may fly into Genevafor the day, more services than with an FFD. an Arab finds a part made in Israel, he arrive at the ISB office and leave a taxi 24 MEASURE or chauffeur waiting while he conduct., business. Regional conflicts are almost status quo, but the recent confrontations with Saddam Hus..c;ein ofIraq in the Middle East attest to the region's volatility. Restrietive trade practices oft.en need to be implemented swiftly. In spite of these mea<;ures, business in the restofthe I-----:---...,---~:.". region must. continue. Prior to the 1991 land war, t.he Unit.cd States Army, anticipating it" casualty list., ordered 78 HP monitol'R at a cost of$1 million for hospital operating rooms-delivery as soon as possible. The call was mwe to Geneva and within one week and through a large effort by all-the monitors were paid for and delivered to t.he Anny ba<;e in The box shows the immense area in which the 75 IS8 countries are located. Stuttgart, Germany. One ofthe largest HP deals in the region was a sale to Etisalat, a Postal, example of long-term loyalty to HP and strength comparable to Australia or 'Telegraph and Thlephone (PTT) com a growing relationship with the compa Canada, or the newly industrialized pany in the United Arab Emirates. (PTI' ny's distributor there. countries. a~ there is in Intercon. is a government authority or agency that Recently, HP signed a deal in Israel Above all, the cultural and political for a cellular telephone-billing system diversity makes doing business in the through Motorola, the distlibutor there. ISB unlike any other liP territory. _ In spite offierce competition with TnM for the dcru, HP's strong position in the (7hresa Hu(fert fws been an intern region will enabk Motorola to develop a the paslt'U!o summers 1'n HPSA Pulllir billing system on HP open systems. Affairs itl G~ruma, Swi.tzerland. How does the ISn compare with HP's -Editor) Intercontinental Operations-another region that encompasses a huge geo typically operates the public telecom graphical area? While Intercon also ha" munications network.) some politically unstable countries, ISB Since 1983, HP has been supplying territory includes what might be t.ermed systems such as the HP 3000 to the the jugular vein ofinternational politics. PIT. This multi-million-dollar deal is an There is a volatility in this region that's unlike any other part ofthe world. While the economies oCthe ISB coun tries vary from the poorest to the wealthiest, there is no middle-power 'larch-April 199:), 25 HP's president and CEO reports on the company's "purpose statement"and HP's directions for the '90s. 'd likt' to ww this issue ofMm.'illn' to discuss the work thal rnt'mbers ofthe Managenwl1l Counc-il and [ did this pm;t yt>ar on articulating HP's direction in tIl(' '90s. Whil(' wp have chosen to organize the company in a way that recognizes the dilTerences among ourvmious businesses, we still Kermit Schaller (left) and Darrell Einfalt (right) talk with John during a February visit need a common vil'w ofUP's purpose, to the Fort Collins, Colorado, site. the environment in whieh we'll operatl' and how we can capitalize on tlll' ofknowled/;(e and fundamentally the homf'. opportunities ahead. improve the effectiveness of This purposf' statemenl summarizes We didn't want that view to constrain people and organizations. Each of why lIP ~'X)st" and what the world the imagination and entrepreneurship the plu'a.ses canil's it.s own meaning. would los(' if we werE' no longer in busi that have driven HP's success. However, • Create means that Wt' make a ness. It doesn't necessarily differentiate many people at HP have expressed the contrihution in our fields of interest; desire for something in between om we're not a clone company. corporate ohjectivt's and the product • Information products encompa,-;s strategies ofthe operating groups. TIlis tht' broad nmgl' ofHP t'quipment This purpose statement seemed like a good timl' to tackle that mea"uremenL computation, ('ommuni challenge. catmn-and sf'rvice and support. summarizes Why HP exists. We began our exploralion of the • The advancement ofknowled/;(e future by reaffirming some basic HP va.l means that w(' ext('nd rH'OpJt>s ability HP from our ('olllpditors; that comes in ues: trust Mareh-April199 At a high school in Moscow, Russia, HP's John White talks with students in a pilot Junior Achievement company. Lessons in free enterprise When John While, facilities But the winds ofpolitical engineering manager at t.he change whIch blew apmt the Boise site, wa'l chosen to lJ.S.S.R. have not chilled the represent Idaho in a Junior wekome forJA. Achievement (.JA) delegation .John. who is a state vice going to the r.s S.R , he president of.JA, met with didn't know that he'd bump student." in both St. Peters right into an historic political burg and Moscow. A cardiac-ultrasound unit given by HP is used in a St. shakeup. Petersburg children's hospital to diagnose young patients. A pilot program hegan The group of100 students la'lt year in Moscow's High and adult supportersof.JA School 1202, where.JA's Heart to heart -aprogram ofeconomic Applied Economics course HP medical gear is part ofa Children's Medical Alliance, education for young people was taught. John helped humanitarian effort in the based in Oakland, California. -arrived the first week introduce a game that uses former Soviet Union to save Many volunteers come from in December 1991 for a con computer simulation to the lives ofyoungsters born Oakland Children's Hospital. ference and formal accept teach business budgeting. with heart disease. For the long term, the ance ofJA into the U.S.SR The student') already had This February a volunteer visiting medical team trains One t:.S. delegate was Ray formed a.fA company to sell team of55 Northern Califor local doctors to perform Demere, retired HP execu homemade biscuit'l, com nia doctors, nurses and complex surgical operations tive and a former national JA peting successfully with the other medical people spent on babies and young chil director. The group had been 8(:hool cafeteria which pro two weeks at the St. Peters dren. Heart to Heart is set given a sendoffat t.he White vided them free. The secret: burg (formerly Leningrad) ting up a model teaching House. fresher products with no Children's Hospital No. I. center in St. Petersburg. One early conference waiting in line. They screened hundreds HP's Medical Product.,; speaker was Boris Yeltsin, The young entrepreneurs ofchildren with life-threat Group hac; given the Russian leader ofthe Russian Repub already had leamed culOther ening he21t defects, and hospital a cardiac-ultra lic. However, Mikhail Gor lesson. When .John ac;ked if operated on a dozen or so sound unit and four patient bachev, then president of he could have their ,JA eom ofthe most severely ill. Anx monitors. HP alc;o loaned the U.S.S.R., failed to keep pany button a'l a souvenir, ious parents, hoping for help interpretive EKG machines his scheduled date at the they smiled and said, "No, for their children, filled the for four Heart to Hecut trips group's banquet on Decem but we'll sell you one!" hospital hallways. to help doctors measure ber 8 in the Kremlin-and BelLy Gerard This wac; the seventh such accurately the problems of within a few days it was trtp since 1989 arranged by those many troubled little clear a mC\jor shift ofpower Heart to Heart, International hearts. was under way. 28 :\fEASURE Atree-mendous deal HP computers are now 67,000 square kilomc.'tcrs of assisting in th/:' management forest that cover nearly one of Polish forest resources. third ofPolish tenitory. The State ForestAdministra The systems will he used tion of Poland has scle<:ted to help assess forest and Hewlett-Packard Polska and land values, control invento Austrian Systems IntegraLor lies, manage rese,rrch, sales " ...every neok and cranny Is now permeated with sand," says Tony Amos, but his HP 75C portable computer keeps working. SDS lo supply a nationwide aIld administration and pre information syst.em valupd vent f'llvironmental damages at more tJlan $14 million. caused by animals, fires and Adios, old faithful More than :JtG IIP 9000 industry. Hewlett-Packard workstations, client'server Polska, HP's first wholly For the la'it. 14 years, TiJny ing, 'They don't make 'em computers and high-end owned subsidiary in Eastern Amos of the University of like that anymore!' seems to minicomputers will be Europe, wa", formed in Texas Marine Science Insti apply;' Tony says. He esti linked to all open-syst.ems March 1991. tute has surveyed a stretch mates that h.is HP 75C has network to manage the of beach along the Texas recorded 2,000 separate coa'it. In addition to count beach observations, a'i well ing the numhers ofsea birds, as data from two Antarctic Quoteworthy Tony records people, beach voyages. ~ In my wildest dreams ~HP is going to be widths, sea conditions and Tony says, "It has gotten "Ididn't think it would "givingSun, DEC and marine litter. wet innuml'rable times and be this good. They pulled IK\1 a tough time in 1992. It At first, he used a clip every nook anu cranny is everything together and did ha., filled in every notch in board. "Then, in 1984,1 saw now permeated with sand. everything well. ~ t.he market and is the perfor the HP inC portable com I once left it on the roof of mance leader in all of them. puter," says Tony. "ll could my truck as 1drove offin the Tl:m.olhy McC()l.lnm, Deuu hf' programmed in BASIC, rain. \Vhen 1found it in the ~Wtter RelfllOlds anulysl, was small enough to fit into gutter later, it W MaJ('h-April 1992 29 BOARD OF IDIRECTORS The Board ofDirectors Standing for election to the increased the FY92 sec Board ofDirectors for the ond-{juarter dividend on first time in February wa" the company's common stock from 12 ~ cents per share to 20 cents per share. T&M ICHANGES 10 take advantage ofnew growth opportunities, the lest and Measurement Organization has formed Condoleezza Rice, asso a new business unit for ciate professor of political automatic test equipment science at Stanford Univer (ATE), among other sity, and former Special changes. Assistant to the President John Scruggs is general ofthe U.S. and Senior m(Jl\ager ofthe new ATE Director for Soviet Affairs, Business Unit within the National Security Council. Electronic Instruments Shareholders also Group (ETG). Jack Traut Yokogawa historian Elju Matsumoto and an associate view HP historical products with HP archivist Karen Lewis. voted for the first time man replaces him as Man ufactuling Test Division G.M. HP on display the museum will hold. The Communications The YokogawaThchnology HP's early measurement T~st Business Unit under Museum, scheduled to open instruments showcased in G.M. Byron Anderson has in 1995, is already garnering the exhibitare on loan from been given independent international interest.The the HP Archives' histolical status and now reports museum, a project under instl'1unent collection in Palo directly to v.P. Ned taken by Yokogawa Elecllic Alto, California Barnholt. Corporation, HP'sjoint Also on display is a plaque The Kobe (Japan) venture partnerinYokogawa thatfeatures pictures ofBill on Thomas E. Everhart, Instrument Division trans Hewlett-Packard, will dis Hewlett and Dave Packard, president ofCalifornia fers from EIG to the Micro play the history ofthe evolu and acknowledges the Institute of'leclmology, wave and Communications tion ofmeasurement and company's contribution who was elected a com Group (MeG). Within control technology around to the creation ofmodern pany director in ,July 1991 MCG, Scott Wright will the world. electronic measurement hy action ofthe hoard. become G.M., Network Cunently, an exhibit in techniques throughout The full slate of 16 Measurements Division the main lobby ofYokogawa the world. directors, including Drs. when Bill Wurst retires Electric Corporation gives Rice and Everhart, was April 30. visitors a preview ofwhat approved by shareholders. 30 MEASURE NEW HATS, NEW IENTITY NAMES IPRODUCTS Within Worldwide The lIPApollo 9000 Customer Support Opera Model 705 and Model tions: Mark SolIe succeeds 710 from the Workstation the late Marc Hoffas G.M., Business Unit are the fast Softwarc 1Cchnology est low-end workstations Division; Klaus-Dieter in the industry. Klein to manager, World From the Optoelectron wide Response Centers. ics Division: the HLMA Within the Ink.,Jet series ofultrabright Product,> Group, Rich amber and reddish Raimondi to operations orange LEDs visible manager, Barcelona outdoors in sunlight, Co-founder Bill Hewlett notes that the HP 35 scientific pocket calculator originally was projected to sell 1,000 units a month, Peripherals Operations due to new HP AlInGaP but sales exceeded 300,000 In three years. in Spain ... Thc former technology. San Diego Color Imaging The Colorado Springs Happy birthday, HP 35 Division is now the San Division's new lIP 54720A HP celebrated 20 years and outstanding working Diego Printer Division. 4-GSNs, 8-bit modular ofprogress in handheld relationships between Cor In the Mass Storage oscilloscope gives the calculating technology, pordte entities such as the Group, the Disk Mecha digital-systems designer hosting a birthday party lab, industrial design, manu nisms Division has been the most accurate means at the LasVegas, Nevada, facturing and tooling. Devel renamed the Disk Memory ofgetting at intermittent Consumer Electronics opment time was quick and Division. design problems ... The Show for the HP 35, the first intense-February to new lIP 71603B Gbit bit scientific pocket calculator. September 1971. GETTING error-rate test set pro The HP 35 not only Although originally pro ITOGETHER vides telecom-cquipment obsoleted the engineer's jectedto sen 1,000 unit.e; per Hewlett-Packard and makers with thorough slide rule, it revolutionized month, this nine-ounce prod Novell Inc. announced characterization ofwave calculator design. Itwas uct, which became one of a strategic relationship form distortion and trans small enough to fit into a the most successful prod under which Novell will mission quality ofdevices. shirt pocket and capable ucts in HP's history, had develop its NetWare net hom Queensferry ofperforming trigonometric, sales exceeding 300,000 working operating system Telecom Division. logaritlunic and exponential units in tlu'ee years. for PA-RISC, and HP will The 20-MHz Inte1386/ fimctions. distribute Netware 20 PC from the PCllional It was one ofthe first worldwide. Information Products products that involved early ITP and Prime Computer, Group computes faster Inc. announced a multi than competitive systems year strategic alliance and can be expanded ea'> involving resale ofHP's ily. The Mechanical Design PA-RISC husiness servelli Division's lIP Precision and workstations world Engineering/Solid wide hy a Prime unit, and Designer software for porting Prime database 3D modeling is the fa'itest management software to such CAD system available. HP business servers. March·ApriI1992 31