Modern Marketing & The Ski World

. A Seminar by

Trevor G. Goodman, Vice-President,

Mammoth Mountain Inn Corp.

and

Michael Stein, President, Stratagema

before the

Professional Ski Instructors of America

Annual Association Conference

Friday, May 14, 1965

Mammoth Mountain Inn

Mammoth Lakes, California INTRODUCTION

by

Bill Lash, President, PSIA

We are living in changing times. For those of us who have been around a few years, we can recall that it was only a short time ago that chair lifts were virtually unheard of. That on~y a small handful of hardy types would venture up onto the hills. Release bindings, metal skis, and even tapered poles are all relatively new developments in a very, very young sporting industry.

Now this industry has grown like Topsy. The PSIA and all it stands for has really just been born, it hasn't gotten into high gear yet. While the numbers of skiers grow, while technical improvements are made in equipment, and new areas are developed, we may not realize it but we are not doing much more than standing still! I say this in so far as the progress we make as an industry (the ski industry) in relation to others. Could we not be expanding at a much more rapid and profitable rate? Should there not be many thousands more on the hills? and most importantly to us, as instructors, why don't many more skiers take lessons? And, why don't those who have had a few lessons continue to take more?

What plans do we ,have, or can we formulate, to meet the intense, and ever in­ creasing, competition from other sources such as travel abroad, fly here - fly there, take a ship to South America, go deep sea fishing, take a month off for a Safari to Africa all kinds of package deals -- no money down, pay later. All of these things compete for the leisure vacation dollar and hence are directly competitive to us as a group and as a part of the ski industry.

Recognizing that this is the age of high powered advertising, we invited two men from this modern world of Marketing to try and relate some modern marketing techniques to our business of skiing.

One of our guests is Trevor Goodman, until a few weeks ago a Vice President of Young & Rubicam, Inc., one of the world's largest Advertising Agencies.

-1- Associated with Trev is another gentleman from the modern marketing scene. Mr. Mike Stein, President of a partnership called "Stratagema," a marketing consulting firm which bases all of its findings and recommendations on detailed consumer research •••

We welcome Trev Goodman and Mike Stein, who will take us through ••• a seminar -- "Modern Marketing & The Ski World."

, . \

-2- "Modern Marketing & the Ski World"

Trevor G. Goodman

Michael P. Stein

It is a unique pleasure to be invited away from the dog-eat-dog jungle of the advertising profession -- it is so nice to be here amongst you gentlemen of ... PSIA who are all of one mind co-operating together in complete harmony. \

You know, you gentlemen of PSIA have a much better image (I think) among the public than we in the ad business. We are supposed to all wear gray flannel suits, polka-dot ties, and drink martinis as though they were water. Not true­ we all wear blue suits, pale blue shirts, striped ties, and drink Screwdrivers as though they were water. (You know what a Screwdriver is - Vodka & Orange Juice. You know what Vodka & Prune Juice is -- it's a Can Opener.)

Definition of an ad man ••• Yes Sir, No Sir, Ulcer.

Now to get down to business Modern Marketing ••• just what does this mean-- people confuse Marketing with advertising, sales promotion, merchandising, pub­ licity and numerous other things. Let's try to clear up the confusion •••

Would anyone here venture to give a definition, or explain the word "Marketing?"

Marketing is an all-encompassing thing the best definition is ••• Everything that happens to a product, or a service, from the moment it is conceived until it has been so14 and re-sold again.

In other words, marketing includes the development of a product which incor­ porates those features and capabilities which make it most usable and saleable. It includes production and distribution aimed at getting the product to the right place at the right time in proper working condition ready to go. And marketing covers the advertising, promotion, sales and service departments. The idea of the product or service must be properly introduced; lile public must be told how it can be of benefit or of use; the sale must be closed; and the -3- customer must be kept satisfied through continued contact with the seller and satisfactory performance of the product or service purchased.

Now -- to the title of our address -- "Modern Marketing &. the Ski World" ••• In this day and age so many things are happening and so many things are possible that we might think of this as the age of alternatives and the job of marketing that of considering thdse alternatives to find the quickest, easiest, surest, most profitable ways - and to carry them out effectively. The whole game of Modern Marketing is to find the most profitable way. It has to be, because today's business climate is so doggone competitive! ,. Let's take a very brief look at just how competitive a climate the ski business, or industry as a whole, operates in. Ski-instruction is Just one facet of the ski industry -- other are equipment, clothes, resorts, travel, lifts, etc., etc., as you well know.

Skiing is big business, and getting bigger -- with 4 to 5 million participants, and increasing at the rate of 20-25% annually.

But that's not so fantastic when you compare it with:

1. Boating 38 - 40 mi Uion participants 2. Fishing 32 - 35 " " 3. Bowling 32 - 35 " " 4. Roller-Skating 25 - 27 " " 5. Camping 20 - 22 " " 6. Hunting 19 - 20 " " 7. Softball 14 - 15 " II 8. Basketball 12 - 13 II " 9. Tennis 8 - 9 II " 10. Water Skiing 8 - 10 II II 11. Golf 7 - 10 II " 12. Skiing 4 - 5 " II

Skiing then is uE against tough comEetition for the time and money of sports minded people.

The real competition -- as reflected in the pages of our leading magazines, radio, TV, and newspapers - appeals directly in the areas of ••• l1tAVEL TO FOREIGN LANDS, and TRAVEL AROUND THE STATES. A trip to Europe or Jamaica or to the World's Fair requires vacation time and money that might otherwise -4- fir "lIh:,t ~h()IJt Somp. of the myriads of things that are not 1/_ ~11""f tlldlflv,. I'ISI'tllitl hilt fUn to hllVfl Anyway and cost money -- money that maybe is syphoned

Awny f .. om Lnkll1~ (\ nld -vacati()n tid B year?

Then there are those necessities that crop up every so often •• , a major drain on available funds that might have been directed to a winter vacation or week­ end relaxation.

There is a never ending list of propositions and luxury items which competes for attention, time and dollars.

Now all of these represent areas in which competition exists for the consumer dollar and time ••• what does it all mean in terms of competing for a share of the consumer mind?

Time Magazine says that the average housewife is assaulted by some 1500 adver­ tising messages a day. It is estimated that she shuts out about 1400 per day, and only reacts (in varying degrees) to about l3!

Maybe that is why the battle for attention is getting bolder, more expensive, and less effective. In our economy where so many basic needs of so many people are satisfied and so many alternatives exist beyond meeting daily requirements, mar­ keting plays a major role in helping people make those choices. But while adver­ tising and marketing have become a way of life for many businesses, we must con­ stantly remember that simply being there is not enough. It's a buyer's market. You have to market aggressively and effectively.

We'll come back to this point of getting attention and what are the guidelines to effectively communicating to the public -- you can see that in the face of such fantastic competition for the public's time, money and attention, you have to be pretty astute.

No more facts and figures are needed to establish that though the ski business is big (and lessons are but a part of the total), it is up against tough, tough competition - and lots of it!

If we want to make our presence felt, then we will have to understand more about the markets in which we are competing and we must get straight in our own minds exactly what we offer and what we would like to accomplish. Do you think it is PSIA's prime job to get more people to ski? No -- this is an industry job; the qualified instructors help through their influence on skiers who take lessons and who in turn tell their friends. You play an important role, but many other factors influence people to ski before they even think about a lesson. And so too, still other factors help determine and shape a person's further interest in skiing once they begin.

Then what are the prime objectives of PSIA? i) get skiers to t~ke lessons .. \ ii) get skiers who take lessons to continue with instruction iii) get recognition for qualified instructors

We are not talking about recognition from your fellow instructors allover the world with whom you debate the merits of the American Ski Technique. We are talking about how you gain recognition as experienced, trained, qualified ski instructors from the people who make the cash box ring - the skiing public.

From here on then, we will not concern ourselves with what specific ski tech­ niques or forms are taught - just with making sure that whatever you do teach is taught in a way which will make learning enjoyable, and will encourage people to continue taking lessons. Ultimately this in turn will induce more people to take lessons.

Keeping in mind the PRIMARY OBJECTIVES -- we must concern ourselves with the pure marketing factors -- such as: 1. How large is the market? 2. Where is it located? 3. What are its interests in skiing? 4. How can you reach that market (or the different interest groups within that market)? 5. What do you do with him once you have him in school?

Once you've got him -- you can't satisfy your own ego needs and pet ideas - if you want your market to be satisfied and to continue taking lessons, you have to make sure you give that market what it wants or there will be no such thing as continuing lessons.

-6 .. In order to understand skiers better, we will have to establish the charac­ teristics and attributes of the sport of skiing itself, and relate these back to some of the more common kinds of skiers. This exercise is designed to help us sift through a lot of factors that will enable us to eliminate the negatives and accentuate the positives of skiing and ski instruction.

How can we describe skiing? What is there about it that draws people from their comfortable homes to drive three to ten hours to sit in a frozen hard chair to dangle 100 feet in the 10° air whipped by 20 mile an hour winds and blown with snow flurries - only to immediately turn around and slip and slide back down

the hill so they can ride that chair back up again? \.

Social Skiing represents a chance to meet people - to meet a lot of them - to meet many whom you would not otherwise be likely to meet - and to meet them under different circumstances and ground rules than which prevail on the flatland. Skiers belong to a different breed. They constitute a type. (No, skiing has grown and is growing so much that now you have to say skiers are several types). The old description of the baggie pants, serious, hardy, and outdoors loving individual has to be broadened by the influx of people enchanted with European villages, A-frames, shussing the headwall, the pros and cons of counter rotation, tight stretch pants, a boda bag, and apres ski.

Environment Skiing is a whole new and different environment. It is a pleasant - and some­ times much needed - change of pace. Thoughts of work are gone. The mental stresses and pressures are removed, and there is a freer social code. Workday competition is exchanged for fun, physical exertion and competition of a more frivolous kind. Even the air we breathe is clearer, cleaner, sharper, cooler, fresher and more stimulating.

Sport The actual business of getting down the hill on skis represents a phYSical chal­ lenge - a test of physical fitness. But beyond that, skiing is filled with com­ petition - whether it is man to man, man against the elements, the hill, or even just against himself. Executing a good parallel or a brilliant galundeshprung, taking a new jump or navigating an especially steep decline, or just getting down the hill can provide a tremendous amount of self-satisfaction and exhili­ ration. And you don't have to be an Olympic racer to feel it. It can be there

-7- every day of your ski life, right from the beginning - even if it might be an elusive and fleeting moment.

Excitement A part of the excitement of the sport itself is the excitement generated by the challenges represented by speed, danger, and overcoming one's natural fears of height, steepness, vastness, independence, and the strangeness of skiing and the different places to ski. Recognition of the inner demands, self-reliance, and the voluntary undertaking of these challenges are central to the appeal of skiing.

Beauty No description of skiing is complete without mention of the vast, wild, encom­ passing, silent beauty of nature. The view from a chair lift or a hill can be inspirational, awesome or leveling (with apologies to those of you from the Midwest who can't reconcile my use of these objectives with the 250 feet verti­ cal declines packed with human flesh you are used to skiing).

I wanted to find out what average skiers think about skiing, so I asked them to tell me all about their experiences and feelings. Here are some of the reactions I got:

Are you there to ski or have fun? One is challenge and improvement and the other is parties, friendship and fun - the really enthusiastic skier sees both as integral parts to a whole.

Skiers are a breed apart - there is an in-groupness among skiers - non-skiers are left out in the cold - there is certain snob appeal to being a skier.

Skiing is an atmosphere - like the jet set - it appeals even to those who don't corne up to ski - it offers escapism, clean, fresh air, clean snow - out in nature­ in open, open space - love of the mountains.

Skiing is a husband and wife sport.

The beach is closer and cheaper and has some of the same social aspects - it'a good but, not as good as skiing - skiing is surpassed only by sex.

Comparable sports - surfing (requires balance - between you and the elements). Tennis (continual activity, use whole body) - skiing is an active sport that requires maneuverability and good condition. -8- Basically skiing is fun - I don't want to be a pro - I want to have fun - I don't want other things to interfere.

Skiing is a skill sport (lessons play particularly important roles then) - skiing is 90% skill and 10% physical.

Skiing is more different and difficult than other sports - what would you do if you were just led to the top of the T-bar and told to come down - you'd slide down on your rear because you wouldn't know the first thing about it.

So this is a brief, superficial and certainly not complete look at the nature of skiing. Each of us as ~ndividual skiers does not, however, look at and/or evaluate skiing the same way. Each one of us assigns a little different prior­ ity to these and other values. How we look at ourselves, at our role in skiing, and at skiing1s role in our life helps to determine how frequently we go skiing, where we ski, how much we spend, how we conduct ourselves and what we expect from skiing - and ski instructors, too.

Individuals though we are, if you look long enough and hard enough our behavior and our attitudes toward skiing begin to develop some similarities and patterns begin to take shape. I've been a skier for a couple of years, I've observed them, and in the last month or so, I've sort of examined some of them with an eye to this seminar. Here are some of the typical kinds of skiers I think we meet today.

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TIMID TERRY - She's afraid of getting hurt, won't lean out. won't cross the fall line, stiff, FEARFl'L FRANK - very self-conscious. recoils at sets back on heels -- won't go fast. And thought of falling and making a spectacle when she falls, it's like pulling te~th to . of self. He's shy and embarrassed with right her again. other more outgoing people. Frank is afra i d of the '''Superman~ instructor and easi ly intimIdated'. by him. " ---\,•

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ANCIENT ANDY - the old timer - who has been HERB THE HERO - Is in love with skiing. He's around since before the rope tows - actually having an affair with the sport loves the sport and all his old buddies and goes whenever time and money can be in the sport. Andy's at the point of afforded. He's a student of the sport. being a competent skier and is less Summertime is for sharpening edges, pol­ interested in improving his technique. ishing hoots, and checking out new equip­ ile wants his skiing to be fun and con­ ment. Herb reads 311 the published data. siders the friendships made in skiing Whet~('r \.,e c;kie5 tik~ Stein or net:. 'h~ ":') ~p itftt !'3 jr:-mort:;.:--:.: --':5 skili1Q; itself. r,

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HARRIED I~RY - chases ~round at great pace, never CAREFREE CAROL - wants to raise as much hell as has time to do yhat he wants to do. Harry possible. To her, skiing is just an excuse has no creative or physical outlets. He's to raise cain. constantly bei~ controlled and even bad­ gered by his ~ss, company or wife. But, he can leave ~:t this behind him when he "(\f_"~ .~ k i £:' ;: . --i _EJ?e i.?~ c..:·

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:.ECHEROUS LARRY - ogles :he stretch pants and SEARCHING SUE - likes the ratio of 3 to 1 men to does a wild Wat~si - he's always trying gals. She loves idea of a ski instructor to score. He se~s to be less inhibited. picking her out of the group for individual Larry's quite a ~y at the ski resort in attention. The male ski-type to her is complrison to his somewhat insecure self more vital, manly, rugged, gOOd-looking than back home. 5 da'·, a week he has to face what she's used to back on the flatland. r'·ll;~'·. ;..~ ,~- :--,: ·';('~'l<"e!ln !,."" ~"!'::- ::-~_ ~he'~pore liable to exh~~it her wares to ~n;r;; ,d~

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STATUS STAN - at home, in his group, he's just one of them - he's nondescript, SCHUSSING SAM - never turns - anns waving in but being a skier adds a distinctive breeze. never looks to ~ither side. appeal of romance. He gets a big completely oblivious of others and out sunburn, talks a lot about skiing, of control. Schussing jam actually equipment, and places. Uses skiing thinks he looks like St~in. as a crutch to gain individuality on the flatland.

~. The list and their descriptions can undoubtedly use some refining. With a chance to talk with more skiers and to spel~ more time with them, I think we can develop clearer definitions of each group and a deeper understanding of their value systems, their self images, the importance of skiing to them and what it is about skiing which is important. Thus, through such an understanding can come the development of plans for facilities and services that will meet the needs and desires of the skier and return a livable wage and profit to the ski instructor.

Now there are two considerations about all these characters -- One - how and why they took to skiing in the first place? and ••• Two - how and why they decided to learn to ski, or improve their skiing through going to ski-school?

The first -- is not yoar prime concern ••• it is the concern of the industry as a whole -- including the manufacturers, retailers, resort operators, etc •

••• but the second is your prime concern. Therefore, now that the market has been fairly well defined (and by the way, it is to be taken for granted that segments of it will vary area by area -- Sigi Engl gets different types of skiers than does Gus Weber and they go to Sun Valley or Marranoth for different rea- sons and to accomplish different purposes).

We must now zero in and examine the product -- what arc its weaknesses (or problems) and its strengths (or opportunities)? And then we have to explore all the different ways to interest or entice the skiing public to partake of, or participate in, the taking of lessons (that could be referred to as the strategy to be employed to get the customers into the store).

Again, here are some typical answers I got from the skiers I questioned:

Lessons are too slow - you don't get enough skiing - as soon as you can stay on your feet and are no longer a menace, get off and ski - just get the feel through lessons.

Don't have time for lessons on weekend - it's either ski or take lessons. Can't do both - lessons just aren't that much fun - you have to start on your own (and that's silly) or take lessons.

There is no provision for fast learner - to jump to next advanced class.

-15- Class lessons are crowded - waste of time - if they were smaller, a ski in­ structor could concentrate on students individually - instructors holler, in­ timidate, make people nervous - a good instructor is patient, encouraging.

Lessons are expensive - (which is just another way of saying - I don't get what I pay for).

Skiers also point to instructors who just say "follow me" but don't actually teach, too much attention to basics and not enough variety in things to do dur­ ing a class.

," So then, what's so good about taking lessons? Our skiers had the following good things to say:

Lessons give me confidence - they teach me the rudiments - get rid of bad habits.

Only advantage is you don't have to wait in line - otherwise too much waiting and too many in class.

I had a girl instructor who was very patient and less demanding. We got in a lot of skiing. She complimented students when they did well.

Hard to learn from friends - it's an imposition and requires patience which many of them do not have - too embarassing to display inabilities in front of friends.

Learn from mistakes of others in class.

Ski with others of same level of ability - comforting to know you aren't the only incompetent on the hill.

Professional encouragement is gratifying.

And what do your students think of the instruction itself?

Lessons are all technique - how to do it, not why do it.

Don't want to learn basics - can't ski out of a textbook - need more than ra­ tional reason - have to have feel, timing, balance.

Each ski instructor has different technique - there is no right thing (everyone fights about values of French, American, Austrian techniques, but to the majority

-16,:" of skiers, the ability to ski any of those techniques means skiing better than they actually do - they must all be pretty good ways to ski. But most important­ ly, students are more generally concerned with staying on top of their boards. Any of the different schools is O.K. with them if they can accomplish that).

You learn the most when you get the courage and incentive to do it - it's not so much that someone should tell you what to do as to give you the confidence and push to go out and try.

What are poles for - after five years, still don't know - afraid of doing it wrong and falling (five years of ski school and this didn't get through). ,.

Advanced skiers and more avid skiers seem less interested in doing things "right" than in the fact of doing things and trying new forms.

It's progress and noticeable advancement that each pupil seeks rather than cor~ recting existing mistakes or perfecting technique up to that point. They want to learn new forms or activities.

It's who teaches you and how they teach you - not how many in the class.

You can always learn something, even if you're a pro - get into sloppy habits - not improving - not doing anything new.

I think we begin to get at some potentially valuable clues to the value of lessons and important directions for you ski instructors when we get comments like these.

In the beginning, learning to ski is work. Discouraging, difficult, physically demanding, skiing is strange, new, unsettling, and requires strict attention.

You really have to want to learn if you are going to go through with it - it's not worth the effort until you reach a certain point when you can get down the hill, control speed, pick your turns, feel self-confident, relaxed, not worry so much - then it becomes a sport - there is a thrill to it - get over feeling of helplessness (in new environment) and hopelessness (that you will never improve or learn the hang of it). (This is time when you have to make skiing fun,enjoyable.)

This is the time when skiers first form their impressions of instructors - if students are nervous, bored, tired, mentally beat down - this is as much a re­ flection on the instructor as on skiing.

-17- Sure, learning is difficult and it takes a lot of getting used to - but if it isn't fun and they don't think theY're making much progress, what's the point and need for ski instruction?

You probably lose a lot of skiers who don't think it's worth the trouble.

If lessons and learning were made more fun and enjoyable, pupils were relaxed, felt more at home on skis and in control -- Instructors would get more credit and good credit for their role. Fewer people would drop out of skiing. People would continue to take lessons. . \ More people would want to take lessons and maybe more people would want to ski.

What do our skiers think about you instructors?

Professional ski instruction should be like professional teaching.

Ski instructors should be just as dedicated to teaching their sport as a civics teacher or basketball coach - and they should be just as well trained as teachers.

Being a good ski instructor is much more important than just being a good skier­ you must be able to present and translate your knowledge llnd experience to prnc­ tical application for your pupils.

Image of ski instructors - grew up as skier, possibly Olympic or racing, and just kept going - it's the path of least resistance to ski in winter, life­ guard in summer - parties - sex - fun - out for self or me first attitude.

Ski instructors are not trained teachers - but they usually nre pretty good practitioners of skiing art.

They are god-like, boomers, the epitome of sex image.

He wasn't interested in teaching me - he was more interested in getting back.

One girl had a tangled ski binding - the instructor said, "well, you're about done anyway. Go down to the shop and have it fixed."

Instructor was trying to make time with one of the single girls in his class and ignored everyone else.

-18- Now that the good and bad is known about lessons, as marketing men all we have to do is to accentuate the positive and eliminate the negative and shout it from the mountain tops. And, you as ski instructors wi 1.1 have to aee to it that you become more effective teachers and offer the pupil more of what he does want and less of what he doesn't want.

Who are you going to shout at? What are you going to ~ to them? And what are you going to do for them?

Don't forget the three basic segments of the ski-lesson market are: i) Skiers who do not take lessons. .. ii) Skiers who once took lessons but don't anymore. \ iii) Skiers who are now taking lessons.

The easiest market segment is the third one -- you've already got them in ski­ school and it should be relatively easy to entice them to continue to take lessons on a long-term basis.

Are there suggestions we can list? offer packages - a "Baker's Dozen" - 13 for the price of 12. one day free lift ticket with six lessons. special family plans. refund on first lesson if agree to take five more, or ten more. a season of lessons. instructors shouldn't be shy of selling idea of lessons. make skiing (and learning) fun right from the beginning. take the worry and strangeness out of skiing. etc.

The hardest market segment is the second one - those who just don't think of taking lessons again. They've been burned, didn't like lessons or think they know all you can teach them. So you have to resell them on ski-school or get them off their high horses - both hard jobs.

Can we compile ideas that confront this problem area? promote skiing with a "guide" for variety, fun and lots of skiing. instruction combined with ski-school competition. "can you really teach skiing" contest. ski for fun. brush-up lessons. "quickie" spot check from flying or roving instructors. etc. -19- The best segment is the first one because it's the biggest -- skiers who don't take lessons. No doubt about it -- here is where the numbers are. Here is where the opportunity for improvement is the greatest and where dramatic re­ sults are quickly evident.

These are the fundamentals that dictate where your effort should be -- what efforts can be undertaken to catch this major segment of the ski lesson market?

first lesson free to demonstrate how vital it is. mass free lesson. give Ski Patrol ·free lesson tickets to hand out as they go about their or rounds and come across duffers (as suggested by Doug Pfeiffer). \ announce specials for those who have never had a lesson. consistent, strong advertising at ski areas - in lodges, at and on lifts (P.A. system). ski tours with an instructor acting as guide to introduce skiers to the various runs. roving instructor - selling the ski school, handing out free tips. dry land ski schools. Surmner sessions. include lessons in transportation and lodging puckuges. etc.

Again, we want to reiterate that we are very conscious of the fact that the choice of segments and your approach to them will depend upon many variables, such as: your particular facilities. the prevalent types of skiers that come to you. your limitations on time, money, number of instructors. the role that ski-school plays in the area. etc.

We have analyzed the market in broad terms from a business point of view. defined the subject of skiing in general and lessons in particular as they pertain to the different types of skiers. isolated some of the problems and recognized some of the opportunities.

Let's dwell now for a few moments on the subject of cormnunications. What do you say to your market and how do you say it? Let's look at the state of confusion, or as we call it in the advertising business, the sickness of SlMlLARI'1'lS" __

-20- Now there are many facets of the ski world: Beautiful views A swin in the heated pool Style, beauty, class, form The instructor Accomplished and beginner Villages, gift shops Waxing up Sun Gifts, snacks,·drink .. \ The Ski Patrol . Lifts 'Swing, Watusi, Frug Friends Apres ski and friends by the fire Etc.

All these things, yet in the welter of advertising there is a sameness ••• look at this: There's the "Blue, Big, JJeautiful" world - Fantastic pictures, each unto itself really magnificent - from Canada, Colorado, Yugoslavia, Australia, Vail, Sun Valley - wherever you want - but put them all together and you can't tell them apart.

Now, liThe Biggest, The Most, The Best" - All showing a mountain with many fascinating runs - they look awfully alike to me!

Places, big and small - black and white ads - Different, indeed each by itself but certainly nothing very mem­ orable or strong.

And here's the "Bold Red Approach" - Almost page after page - the ads, though for different places, all look alike - maybe the advertiser actually believes that red makes his message stand out!

Worse than red - is "The Big Blue World" -

For some strange reason. ski resort oWllers think blllc is \llIj qtlll -­ or maybe it represents snow! But, here is an example of the worst case of similaritis. -21- And what about the pictures of "The Big Skier?" - Schussing down the mountain side - one after the other - they all look the same to me. They represent an airline, skis, buckle boots, an automobile, a magazine, a resort and whatever!

Catalog ads for areas - They all look alike and mighty uninterestinr, at that!

Worst of all - those pictures of skiers unloading the car - Gasoline, Chap-stik, Rent-a-car, you name it!

Year after year they appear and they are always the same ••• very, very dull!

Style and Fashion - Here we have beauty, professionalism, great color, and layout ••• but oh man is it hard to outdo White Stag, McGregor, Bogner and the others.

The Airlines - Some of the best ski advertising being done.

Symbols (design, lettering) - Everybody seems to have to have a symbol but none of them mean much more than an expensive exercise in design. The "Sugarbush" gondola car does mean something - it actually distinguishes the place with the exclusive product that they have.

Awareness --- Top-of-Mind? On an average, the adult American is subjected to some 1500 advertising messages per day! How do you cut through to get "awareness" for your message?

No matter what you try to communicate, or where, be it in magazines, news­ papers, radio, posters, T.V., or even on a Bulletin Board you have to have some form of:

Criteria for Success - (to get awareness or top-of-mind) - You've got to be different or you're dead. But difference alone is not enough. The difference must come from the product, or service itself. You've'got to be fast!

-22- f Let me show you an example of what I mean. (Posters­ "Danger" - "Qualified" - "Challenge").

Here we have difference -- very stark, very clearly not like all the other posters.

Here we have meaningful difference -- visual and headline work together to present the product difference - qualified instructor means gratifica­ tion or accomplishment.

Here we have a very fast communication -- visual, headline and color (PSIA) ... all working together, no impedimenta - such as trees, pretty girls, \ smiling instructors, cabins, etc., etc.

Now Mike and I are not recommending this to you, but only showing an example of how to communicate whether it is the right message for your particular problem I am not sure a big time marketer would research such a thing. In fact, he would "pre-test" several different ideas to find out which is the most effective and efficient.

Two last steps in the Marketing Plan remain -- they are -- setting of measur­ able goals and the budget reguired to .achieve these goals. Both of these topics are full day sessions in themselves, but it will suffice to say that you must set goals, which might go something like

15% of the skiers in this area take lessons -- this is to be increased to 25% next year, and 50% within 3 years.

presently 72% of all those taking lessons are women -- this is to be swung around to 60% by the end of next year, and 50% at the end of the second year.

our classes have been made up of the over 35 age group -- this is to be balanced off to piont where at least 60% are under 35 years old -­ and ultimately we will shoot for a breakdown of Ages 5 - 10 % 11 - 15 10 15 - 20 ---% 21 - 35 % 36 & over--- % etc., etc. -23- r If you don't have figures to go on -- start collecting them next year get really business-like about this because there's an awful lot of money to be made if you go after it.

General facts are known to you all -- such as: 51% have taken lessons 61% of lesson takers are female· 70% are over 40 years old 72% earn more than $15,000 per year. (thus can afford lessons) most of the new. skiers are young -- and they aren't taking lessons. .. \ If you sort out what you want to do and what you can realistically hope to achieve, this will dictate how much time, effort, and money it will take. If you cannot afford it, then cut back a bit on your goals and take a longer time to achieve your objectives.

But no matter how much you spend and how fast you want to achieve your goals, you must remember the consumer - the skier - who is the object of your atten­ tion and who holds the key to your success. You want 11im to spend his money and hi s .time to take ski lessons and to take them from you. And you want him to stop fooling around with all those other ways he's figured out how to waste his time and money. That's a lot on your part. To accomplish it, you'll have to give him something. You'll have to offer a partnership in the wonderful world of skiing.

-24- .,. ,,. .,.., '\ ___· 0 ...... ~ .. ~ ~ ~ '/" ' - ' ~~ , 'lonSSIONAl SKI 'IO'U.SIONAL SIC. INSTIUCTOIt5 O' AMUleA. lNCo .sRI6/1rt7pV INSTRUCTOIS Of AMflICA..J,NC. UAMINU'S SCOIf (AID IXAMINU'S KOIE C"'IO tuJ./ POI (IEl .. IICAJlOH (lAMINA. rol (UlI'ICATION IXAMIHA· 1/-/tJ-CS' flC)H.. NATIONA', srANDAID, UAMINft"S-HAMf 01 HUMIEI nON. HAIION",, STANDARD, (U"MINEt'S -NAME 01 HUMIEI 'LACE" DAn 0' UAM. l.pI.... 0- .. MAN!UVUS . COMMENTS MANEUYUS b'I.... COMMENTS ~, .. ~", iii...... ~. _- - ., ~ c- ...... _- . . ..,. D...... All ...... 0.-­ ..,.... 5t------..:...- -,.... c- a.-- ..- ..... =1...... ,-.. • ..- ... .. -..... ,......

LL.a. I I. STUIOHT STIAIGHT IUNHIHO ~ IUHHIHO IJ3 a~a£Jtli1 $TlAIGHT STIAIGMT SNOWPLOW /2 SNOWPLOW II~ ,l5acl1 ~/JI1'r"I SNOWPLOW SNOWPLOW TUlNS TUaNS IJJ£ 7iiJJ. fPOlfIlW 11 TlAVUS! TV~ NS O'P/I /U.. TlAVUSl I/~ 1c~;;J{u-, POIWAIO .sq /I/P$ R/~/{r S1~~ rolWAlD SIDUU' V- f) Tj SlDESLI' 115 STfM N"~C CO<.,.INT'R, · >. $TIl< TUa ... TUa", lIZ 1/1t i!bl/-fl~a?~~ U'HIU U'HILL CHllSrY (HI'STY [[0· ' ~16a~ .. (Jo.ogr~11 sn .. STfM (HIISTII!S CHRISTIES lIe II; IJli1J~~ ~~-(J/,..,.l) 'AIAUU ,ARAlLEl CHIISTIES CHRISTIES ILl 15ctclf d= M1dIiM.... 1'1 .". . WlDILN WIO!LM 1/0 ficn--Mtudt ~:"B IL.Jl

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elMO AvtlAGt ftAOe«) AvtUGf PHASE Gl'A ADJ. G.P.A. otMO AYlu.ot TE.AOe«lAVHAOI PHASE Gl'A AOJ. G.I'.A. 1 2 1 DEMONSTRATION X .25 :a 1 2 1 DEMONSTRATION X.2S = wa.nlN I ow. SlALOM I flU SUNG X.40 _ 2 TEACHING WMTIH I 0lAL ..... "'" .... "'~ 12 TEACHING I IX .40 = X.IO _ I6I/S-I/.£ 3 w.rmNlORAI. . 3 WlITTENlORAI. X .10. = 4 SLAlOM/ruE SKI X.2" '. Iii 1/'3 4 SLAlOMlfREE sra I X .25, .." : WlmlNlOAAl AVPAOl SIAlOMn'lU $I(t AVIIAOI FINAL GRADE: WJm!HI~ AvPAGI sw,QrMlruI SKI AVEI.Mit FINAL GRADE: 1.. 3 4 RESULT: 3 14 RESULT: UA~u CANDlDATf'S NAMf 01 Nl/MIIlI -' ~ , #/~ £/) PONJ;> ,~~ATf ' S1J;;:ViE F6;VD \. "( .~~ l . ---'~--"-""-~" -"~Fl ~1 c I'T{ II ITI, I, ), ,:--K, 1 'l,f,An H'l\' IN'T U~M( )11NTAtf\.' INTERMOUNTAIN SKI INSTRUCTORS ASSOCIATION "K! A:>;";OUAT Ie )~ r~r , ___ '~_"_. _____-..,--- ___ _ CERTIFIED INSTRUCTORS March 31, 1965 *BOARD OF DIRECTORS

Wally Abersold Bill Butterfield Albert E. Ellis 1805 East Severn Drive Box 152 1716 East Terry Street Salt Lake City, Utah Sun Valley, Idaho Pocatello, Idaho

"'~Woody Anderson Gene Ceislik Lt. Alan Engen 095511 7049 South 2985 East Box 452 A Bat. 1st Howitzer Bat. Salt Lake City 21, Utah Ketchum, Idaho 2nd Artillery APO 34, NY,NY

Bill Ashley John Clement Alf Engen Box 479 Box 253 2293 East 6200 South Jackson, Wyoming Sandy, Utah Salt Lake City 21, Utah

Robert C. Bartholomew Doug Coleman "'~Sigi Engl Box 82 3107 South 2750 East Ski School Sun Valley, Idaho Salt Lake City 17, Utah Sun Valley, Idaho

Karl Anton Baur Barry Corbet Leonhard Erharter Box 82 Box 477 Ski School Sun Valley, Idaho Jackson, Wyoming Sun Valley, Idaho

Craig Bennion Bert Cross 15.; , E. Glenn Evans 5721 South 1050 East Aliipen Hi,ghTa1'lds ,.-t 74': 0 175 Chase Street Salt Lake City 21, Utah Aspen, Colorado Pocatello, Idaho'

Mer lin Bingham Eddie Cutler James Everett 751 Cimmeron Drive Box 184 Box 351 Ogden, Utah Ketchum, Idaho Seattle, Washington

Bob Black Hans G. Czappek Frank Ewing II Box 1386 Ski School Box 681 Sun Valley, Idaho Sun Valley, Idaho Jackson, Wyoming

Ted Blohm *Wes Deist Vince Falco 477 Idaho Street 154 East 24th Street Box 75 Elko, Nevada Idaho Falls, Idaho Sun Valley, Idaho

Junior Bounous Kirby Dawson Elmar E. Fend 772 East 3350 North 1497 Riviera Drive Box 88 Provo, Utah Idaho Falls, Idaho Sun Valley, Idaho

Maxine Bounous Jack Diteman *Lloyd Frank, Secretary 772 East 3350 North Box 22 1545 Indian Hills Drive Provo, Utah Sun Valley, Idaho Salt Lake City 8, Utah

Jon Reed Brinton Floyd E. Dupuis Sepp Froehlich 2255 Parleys Way Box 54 Box 287 Salt Lake City 9, Utah Sun Valley, Idaho Ketchum, Idaho

Dean Burnham Gerald Edwards Dick Fry 920-A East 5th South P. O. Box 25 1357 West 10th North Salt Lake City 2, Utah Kasilof, Alaska Salt Lake City 16, Utah

--- .. _------'------'------,,------,------2-

Frank Gillette Jim D. Johnson M. Earl Miller Route 1 Box 45 1657 24th Street Burley, Idaho Ketchum, Idaho Ogden, Utah

Magnus Gudmundsson J. Phil Jones Clark E. Monk Reyjkavik, Lower Park Avenue Box 432 Iceland Park City, Utah Ketchum, Idaho

Frederick Hamburgh William H. Jones Edward Morris Box 131 Box 484 1139 East 7625 South Sun Valley, Idaho Ketchum, Idaho Midvale, Utah

Mel Hammond Leo Kresitsching Rene'Moser Box 135 Box 89 Box 1321 Ketchum, Idaho Sun Valley, Idaho Sun Valley, Idaho

Steve Hanson *Lex Kunau Robert Neumann Box 1355 Box 569 7904 Thornton Circle Sun Valley, Idaho Burley, Idaho Sandy, Utah

John Harrington Rene' LaF leur Harold Oglesby Box TT Box 13 Box 223 Jackson, Wyoming Sun Valley, Idaho Sun Valley, Idaho

Willi Helming *Keith Lange Leif Odmark Box 117 4784 Annabow Circle Box 1372 Sun Valley, Idaho Salt Lake City 17, Utah Sun Valley, Idaho

Andreas Hennig *Bill Lash - Ex. Of. Les lie Outzs Box 192 6811 Meadow Drive Box 221 Sun Valley, Idaho Salt Lake City 21, Utah Sun Valley, Idaho

Richard Higgins Robert E. Lee Manfred Parker Box 1366 Box 38 153 So. Avenue 49 Sun Valley, Idaho Sun Valley, Idaho Los Angeles 42, Calif.

John T. Holt James Limes ~'<'Dave Parkinson 115 No. 18th Avenue Box 34 P. O. Box 919 Yakima, Washington Sun Valley, Idaho Park City, Utah

Eugene Huber *Lou Lorenz Sue Dunlap 671 East 9620 South 2010 West North Temple Box A Sandy, Utah Salt Lake City 16, Utah Jackson, Wyoming

Robert Jacobson Robert R. Marana Robert F. Parker Box 472 Box 2 1428 Crandall Avenue Vail, Colorado Sun Valley, Idaho Salt Lake City, Utah

Tom Jacobson, Jr. Wayne V. McAtee Herman A. Primus Ski School Box 311 Box 305 Vail, Colorado Ketchum, Idaho Ketchum, Idaho

Werner M. Jauk Jim McConkey Glenn A. Phillips Box 1311 Tod Mtn. Resort Box 37 Sun Valley, Utah 231 Victoria St. Sun Valley, Idaho Kamloop, B.C. Canada Sidney Jenson Jay E. Price 775 North 4th East Adi A. Muehlegger 755 South 100 West Logan, Utah Box 89 Orem, Utah Sun Valley, Idaho CO) '\ 1 V ~~( -3- Helmut Jo Purrer , I~~r Sch lu ter Bill Sullivan Box l343 I ~~dmoor Hotel 2564 Fowler Avenue Sun Valley, Idaho ~orado Springs~ Colo. Ogden, Utah i(Chuck Quinn Margaret Schultz Bud Temple 1291 3rd Avenue Trail Creek Ranch 2106 East 17th Street Salt Lake City 3, Utah Wilson, Wyoming Tucson, Arizona

Tony Raeber Adrien Segil Wilbur Thomas Box 157 72 South Main Street 4344 Lawson Way Ketchum, Idaho Salt Lake City 1, Utah Salt Lake City 17, Utah

Paul Ramlow Monte B. Skinner Donald E. Thurber Box 66 Box 271 Box 46 Sun Valley, Idaho Sun Valley, Idaho Sun Valley, Idaho

Don Rhinehart, VoP. Robert R. Skinner Mary Clair Upthegrove Box 305· Skinner Ski School 1417 Granger Avenue Ketchum, Idaho Cloudcroft, New Mexico Ann Arbor, Michigan

Toni Rhinehart Jack E. Simpson *Richard Voorhees, Pres. Box 305 Warm Springs Ranch Inn 945 East 1st South Ke tchum. Idaho Ketchum, Idaho Salt Lake City 2, Utah

*Dean Rober ts John D. Slade Gordon Webster 1920 Brookhill Drive Box 223 Box 1391 Salt Lake City 21, Utah . Sun Valley, Idaho Sun Valley, Idaho

Olaf Rodegard K. Smith Gordon West Ski School 3414 Brockbank Drive Box 697 Sun Valley, Idaho Salt Lake City 17, Utah Park City, Utah ~ Erich ~oiser Robert C. Smith Jack Wilderman Box 1401 2222 South 21st East Box 12 Sun Valley, Idaho Salt Lake City 9, Utah Sun Valley, Idaho

Arthur Sandmeier *Robert J. R. Smith, Treas. Raimund Wurzenrainer Box 69 2621 Capricorn Way Ski School Sun Valley, Idaho Salt Lake City 17, Utah Sun Valley, Idaho

Charles Satterfield ~'(Dennis Staley Joseph L. Young

1121 East ?nd South Box 714 P. 0 0 Box 1047 Salt Lake City 2, Utah Jackson, Wyoming Anchorage, Alaska

Jim Savaria Konrad Staudinger Ken E. Zimmerman Box 551 Ski School Box 215 Hailey, Idaho Sun Valley, Idaho Sun Valley, Idaho

Andreas Schernthanner *Rober t Zieg ler Box 1352 432 North 2nd West Sun Valley, Idaho Logan, Utah

ASSOCIATE INSTRUCTORS

Ferre 11 Adams Richard Arnold Dennis Ash 109 Carlisle NoE. 3717 Poe Street Rustler Lodge Albuquerque, N.Mo San Diego 7, California Alta, Utah

John Allred N. D. Andersen Orval Baker 2327 Bernadine Dr. 1185 Idaho Street 3853 Market Street Salt Lake City 9, Utah Idaho Falls, Idaho Salt Lake City 4, Utah ( \ ) '1 / -4-

Grant L, Beagley Eddie Dittmar Tim Heydon 3490 West 3800 South 2534 E. Yermo Avenue P. O. Box 550 Salt Lake City 19~ Utah Salt Lake City 9, Utah Park City, Utah

Dave Bernolfo Evelyn Engen Robert Hilliard 2371 Walkers Lane 2293 East 6200 South Route 2 Salt Lake City 21, Utah Salt Lake City 21, Utah Burley, Idaho

Eugene Bernson Patricia Evans Terry Hines 2549 Imperial Street 175 Chase Street 2682 St. Marys Way Salt Lake City, Utah Pocatello, Idaho Salt Lake City 8, Utah

Merlin Berg Me 1 F le tcher Clyde Hoffman Peruvian Lodge 690 Park Avenue 1775 Washington Blvd. Alta, Utah Park City, Utah Ogden, Utah

Marvin Blomquist Charles R. Fields Farrell Holding 1470 Blackstone Ave. 206 Minnie 475 Cleveland Avenue San Jose 24, Calif. Fairbanks, Alaska Salt Lake City 15,Utah

Aris Boyle Hood Fowler Lavern Hughes 275 East 25th Street Box 1415 Box 411 Idaho Falls, Idaho Sun Valley, Idaho Ketchum, Idaho

Richard Boyle Stanley Fry Rod Hurich 275 East 25th Street 1357 Yosemite Drive Ski School Idaho Falls, Idaho Salt Lake City 9, Utah Sun Valley, Idaho

Jack Buffat Henry Gandiaga Marjorie Jacobson 428 Filmore Street Castleford, 730 E. Lindell Street Pocatello. Idaho Idaho Sandy, Utah

Pvt, Gene Clausen Maurine Gillette Merlin Jacobson US 55-757-011 Co. 32nd Bn. Route 1 Swan Valley, 3rd TRB Ft. Leonard Wood, Mo. Burley, Idaho Idaho

Robert D, Clayton Terry Grogan Harold Jenkins 2455 East 3225 South 58 East 8th South 7 So. Wolcott St. Salt Lake City 9, Utah Salt Lake City 1, Utah Salt Lake City 2, Utah

Dick Coon Dennis Guiver Steve Jensen 1730 South 19th East 2261 East 33rd South 326 South 10th East Salt Lake City 8, Utah Salt Lake City 9, Utah Salt Lake City, Utah

Muffy Corbet D. Gerald Hales Karen Jensen Box 477 832 South 800 East 2928 Polk Avenue Jackson, Wyoming Orem, Utah Ogden, Utah

Curtis Coulam Kenneth Hansen Jannette Johnson 2201 Wilmington Circle 2629 Burton Avenue Box 118 Salt Lake City 9, Utah Bur ley. Idaho Sun Valley, Idaho

Gary R. Cowan Julia Hansen Gary Jones 450 Gray's Gables Rd. Apt. 442 6785 So. View Drive 421 West 27th Street Laramie, Wyoming Bountiful, Utah Burley, Idaho

Malcolm Davis Roger Haran Gary Knudson 1515 Riviera Drive 1310 East 9th So. #1 Box 511 Idaho Falls, Idaho Salt Lake City 5, Utah Park City, Utah -5-

Bette Jane Kotter Robert F. Mull Roger Roche 498 Canyon Road 370 Linden Drive Cactus Drive Smithfie ld, Utah Idaho Falls, Idaho Pocatello, Idaho

David H, Kotter Lt. Richard Mulder Clark Sanford 498 Canyon Road AO 313 2753 PO Box 1518 58 East 8th South Smithfie ld, Utah Luke AFB, Arizona Salt Lake City 1, Utah

Doloris LaChapelle Robert Neill Darrel Scott Alta, Box 1443 676 West Lewis Utah Sun Valley, Idaho Pocatello, Idaho

David Larsen Gene Palmer Angus Shearer, Jr. 2229 Preston Street 302 Chautauqua Park 2181 Keller Lane Salt Lake City 8, Utah Boulder, Colorado Salt Lake City, Utah

LUeth Lash Clark Parkinson Marilyn Shearer 6811 Meadow Drive 1798 Yuma Street 2181 Keller Lane Salt Lake City 17, Utah Salt Lake City 9, Utah Salt Lake City, Utah

Glen E, Larson Clint Pelto Patricia Smith Burley, 12211 6th No Wo 934 Shirecliffe Rd. Idaho Seattle 77, Washington Salt Lake City 8, Utah

Sidney D. Lindholm Jan Peterson Frank Smith General Delivery 575 South 6th East 2529 Eccles Avenue Sun Valley. Idaho Logan, Utah Ogden, Utah

Robert Locke Garth Petersen Robert J. Smith 780 So. 11th East 160 Tautphaus Drive Route 1 Box 307 Salt Lake City 2, Utah Idaho Falls, Idaho Idaho Falls, Idaho

Max Lundberg Joe Poitevin Will B. Smith 1885 Sycamore Lane 369 West 14th Street 3915 So. 2225 West Salt Lake City 17, Utah Idaho Falls, Idaho Ogden, Utah

John Martin Phillip Pittz Lee Snedaker 1001 Military Drive 729 Douglas Street 778 11th Avenue Salt Lake City 5, Utah Salt Lake City 2, Utah Salt Lake City 3, Utah

William E. Meckem Robert Pollock 2nd Lt. Bill Spencer Box 994 431 East 14th Street 422 G Beluga US Biathlon Jackson, Wyoming Idaho Falls, Idaho APO 949 Seattle, Wash.

Molly MacDonald Tom Plofchan Kenneth Taylor 707 Eliason Drive Alta Lodge 1612 Blaine Avenue Brigham City, Utah Alta, Utah Salt Lake City 5, Utah

Sean Malone Geraldine Price Hugh Thomson, Jr. 1011 West Lee Street 1134 Ramona Avenue 419 East 13th South Seattle, Washington Salt Lake City 5, Utah Salt Lake City 15, Utah

Roland Melicher Sonya Redd Dave Thurgood 3801 So. 2700 East LaSal, 2019 Lambourne Ave. Salt Lake City 9, Utah Utah Salt Lake City 9, Utah

Tom Morgan Dan Reiman, Jr. Karl Tucker 4717 Amber Lane Apt. 1 Ashton, 730 East 360 South Sacramento 41, Calif. Idaho Orem, Utah -6-

Howard Uibe1 Tom Webster Cindy Wi llard 249 S. F. H. BYU 324 East 3rd SQuth Box 185 Provo~ Utah Rexburg, Idaho Sun Valley, Idaho

James Varin James Wharton James Wood Route 1 1601 Beverly Road Burley, Idaho Gooding 9 Idaho Idaho Falls, Idaho 83318

Sandra Wade Wendell White Bob Young 2207 Preston Street 1820 South Main #306 1655 Roosevelt Ave. Salt Lake City 6, Utah Salt Lake City 15, Utah Salt Lake City, Utah

Rex E. Warner Elmer Womack Anne Zeigler 562 East 3000 North Route 1 432 North 2nd West No, Ogden;:, Utah Rexburg, Idaho Logan, Utah

HONORARY MEMBERS

Rev, Louis E, Kern Clide Jones - Ex. Of. 2740 Pennsylvania Avenue 292 Blue Lakes Blvd. No. Ogden9 Utah Twin Falls, Idaho

RETIRED MEMBERS

Bill Cook Earl A. Miller Capt. Hugh Olander 05706272 2848 East Mt. Jordan Road 1270 East 2000 North 225th Station Hospital Sandys Utah Provo, Utah APO 189, New York, N.Y.

Gus Hansen Herb Nolan Ken Riggs 2778 Parleys Way 1096 So. Coast Highway 1245 Lavon Circle Salt Lake City 9, Utah Laguna Beach, California Salt Lake City 6, Utah

Bill Levitt Rulan Nichol Jim Shane Alta Lodge 1664 East 48th South 4010 E1 Dorado Street Alta, Utah Salt Lake City 17, Utah Salt Lake City 17, Utah

Ronald Simmons 1082 4th Avenue Salt Lake City 3, Utah ROCKY MOUNTAIN SKI INSTRUCTORS ASSOCIATION Statement of Income Received and Expenses Paid For the Period June 1, 1965 thru July 31, 1966

Jr{qQl'X~ J~EQEIYED Tests 5,630.00 Initiation Fees 695.00 Dues 6,061.00 lins 865.05 Lodging reimbursements 111.80 Sign rental 10.00 1:iandbooks 5.00 Interest on Savines 137.91 Transfer from savings 1,600.00 15,115.76

~~ENSES PAID Examining board expenses 6,262.57 Examination refunds 1,865.00 Handbooks 1,514.67 Salaries- ~xecutive Secy. 2,550.00 Salaries - office 126.65 'relephone 224.97 Postage 638.60 Office supplies & expense 711.48 Fins and trophies 1,143·31 l'leetings expense 589.80 Professional assistance 235.00 Travel 1,283.00 Convention expenses 223.62 Dues refund 10.00 Film 39.86 Insurance 15.00 Si8n 18.00 Stickers 10.72 bank charges _--.:...7 .65 TOTAL EXPEN§:.F:!.2_Pf:):D 17,469.90 EXCESS OF EXPENSES PAID OVER INCOlvIE RECEIVED 2,354.14 - -- --" DISBURSED FOR OFFICE EQUI~~~NT 36.25 DECREASE Il'J SAVINGS 1.600.00 1,6'J6·fS TOTAL DECREASE IN CASH ),990.)0

§TA~ENENT OF CASH IN BANKS AND ON ~N:Q-:JJ.Jtx_J!. .!_ 1966 Cash in Banks .i/i495.93 Cash on Hand 115.29 . 611.22 Cash in Savings Account -128.35 1,339.57 I N T E R M 0 U N T A I N SKI INS T R U C TOR S ASS 0 C I A T ION

1965-66 ROSTER

CERTIFIED INSTRUCTORS June 1, 1965

Wally Abersold Dean Burnham Floyd E. Dupuis 1805 East Severn Drive 920-A East 5th South Box 54 Salt Lake City, Utah 84117 Salt Lake City, Utah 84102 Sun Valley, Idaho 83353

"kWoody Anderson Bill Butterfield Gerald Edwards ~\-"kpo 0 Box 637 0 I Box 152 Po 0 0 Box 25 Park City, Utah 84060 Sun Valley, Idaho 83353 Kasilof, Alaska 99610

Orval Baker Gene Ceis lik Albert E. Ellis 3853 Market Street Box 452 1716 E. Terry Street Salt Lake City 4, Utah 84104 Ketchum, Idaho 83340 Pocatello, Idaho 83201

~O\-Bill Ashley John Clement Lt. Alan Engen 095511 Box 479 Box 253 A. Bat. 1st Howitzer Bat. Jackson~ Wyoming 82002 Sandy, Utah 84070 2nd Artillery APO 34, NoY.

Robert C. Bartholomew Doug Coleman ~h\-Alf Engen Box 82 3107 So. 2750 East 2293 East 6200 South Sun Valley, Idaho 83353 Salt Lake City, Utah 84117 Salt Lake City, Utah 84121

Karl Anton Baur Barry Corbet 7~(Sigi Engl Box 82 Box 477 ~o\-Ski School Sun Valley, Idaho 83353 Jackson, Wyo. 82002 Sun Valley, Idaho 83353

Craig Bennion, Treasurer Bert Cross Leonhard Erharter 5721 South 1050 East Box 760 Ski School Salt Lake City. Utah 84121 Aspen, Colorado 81611 Sun Valley, Idaho 83353

Mer lin Bingham Eddie Cutler ~O~E. Glenn Evans Box 1072 Box 184 175 Chase Street Carlin, Nevada 89822 Ketchum, Idaho 83340 Pocatello, Idaho 83201

Bob Black Hans G. Czappek James Everett Box 1386 Ski School Box 351 Sun Valley, Idaho 83353 Sun Valley, Idaho 83353 Seattle, Washington 98105

).J Ted Blohm ~~Wes Deist Frank Ewing II 477 Idaho Street **154 East 24th Street Box 681 Elko, Nevada 89801 Idaho Falls, Idaho 84301 Jackson, Wyoming 82002

**Junior Bounous ~h~Kirby Dawson Vince Falco 772 East 3350 North 1497 Riviera Drive Box 75 Provo, Utah 84601 Idaho Falls, Idaho 84301 Sun Valley, Idaho 83353

Maxine Bounous Jack Diteman Elmar E. Fend 772 East 3350 North Box 22 Box 88 Provo, Utah 84601 Sun Valley, Idaho 83353 Sun Valley, Idaho 83353 Jon Reed Brinton Sue Dunlap 1~'~Lloyd Frank 2255 Parleys Way Box A 1545 Indian Hills Drive Salt Lake City, Utah 84109 Jackson, Wyoming 82002 Salt Lake City, Utah 84108

* Indicates Board of Directors ** Indicates Ski School Director -2-

Sepp Froehlich Robert Jacobson "\ ''''Lou Lor enz Box 287 Box 472 2010 West North Temple I, Ketchum, Idaho 83340 Vail, Colorado 81645 Salt Lake City, Utah 84116

Dick Fry Tom Jacobson, Jr. Robert R. Marana 1357 West 10th North Ski School Box 2 Salt Lake City. Utah 84116 Vail, Colorado 81645 Sun Valley, Idaho 83353

Frank Gillette Werner M. Jauk Wayne V. McAtee Route 1 Box 1311 Box 311 Burley, Idaho 83318 Sun Valley, Idaho 83353 Ketchum, Idaho 83340

Robert 0, Grant Sidney Jenson Jim McConkey 3456 W, 3800 So. 775 North 4th East Tod Mtn. Resort Salt Lake City, Utah 84119 Logan, Utah 84321 231 Victoria Street Kam100p, B.C. Canada Magnus Gudmundsson Jim D, Johnson address unknown Box 45 Adi A. Mueh1egger Ketchum, Idaho 83340 Box 89 Frederick Hamburgh Sun Va11eY9 Idaho 83353 Box 131 J. Phil Jones Sun Valley, Idaho 83353 Park City, Utah 84060 ~b"'M. Ear 1 Mi 11er 1657 24th Street Mel Hammond William H, Jones Ogden, Utah 84404 Box 135 Box 484 Ketchum, Idaho 83340 Ketchum, Idaho 83340 Clark E. Monk Box 432 Steve Hanson Leo Kresitsching Ketchum, Idaho 83340 Box 1355 Box 89 Sun Valley, Idaho 83353 Sun Valley, Idaho 83353 Edward Morris 1139 East 7625 South Roger Haran (; i~Lex Kunau Midvale, Utah 84047 1310 East 9th South ~b'~Box 569 Salt Lake City, Utah 84105 Burley, Idaho 83318 Rene Moser Box 1321 '{(John Harrington Rene LaFleur Sun Valley, Idaho 83353 SBox TT Box 13 Jackson, Wyoming 82002 Sun Valley, Idaho 83353 Robert Neumann 7904 Thornton Circle Willi Helming 1-J~Kei th Lange Sandy, Utah 84070 Box 117 4784 Annabow Circle Sun Valley, Idaho 83353 Salt Lake City, Utah 84117 Harold Oglesby Box 223 Andreas Hennig ~~"'Bil1 Lash Sun Valley, Idaho 83353 Box 192 **6811 South Meadow Drive Sun Valley, Idaho 83353 Salt Lake City, Utah 84121 Leif Odmark Box 1372 Richard Higgins Dave Larsen Sun Valley, Idaho 83353 Box 1366 2229 Preston Sun Valley, Idaho 83353 Salt Lake City, Utah 84108 Leslie Outzs Box 221 John T, Holt Robert E. Lee Sun Valley, Idaho 83353 115 No, 18th Ave, Box 38 Yakima, Wash. 98903 Sun Valley, Idaho 83353 Manfred Parker 153~ South Avenue 49 Eugene Huber James Limes Los Angeles 42, Calif. 90042 671 East 9620 South Box 34 Sandy, Utah 84070 Sun Valley, Idaho 83353 \~ '~Dave Parkinson P.O. Box 146 Park City, Utah 84060 -3- Robert F. Parker Arthur Sandmeier Lee Snedaker 1428 Crandall Avenue Box 69 778 11th Avenue Salt Lake City, Utah 84106 Sun Valley, Idaho Salt Lake City, Utah 84103

Herman A. Primus Charles Satterfield .\ '>'(Dennis Staley Box 305 1121 East 2nd South ,/"" Box 714 Ketchum, Idaho 83340 Salt Lake City, Utah 84102 Jackson, Wyoming 82002

Glenn A. Phillips Jim Savaria Konrad Staudinger Box 37 Box 551 Ski School Sun Valley, Idaho 83353 Hailey, Idaho 83333 Sun Valley, Idaho 83353

,b'(Jay Price Andreas Schernthanner Bill Sullivan 755 South 100 West Box 1352 2564 Fowler Avenue Price, Utah Sun Valley, Idaho 83353 Ogden, Utah 84403

Helmut J. Purrer Margaret Schultz "'o""Bud Temp le Box l343 Trail Creek Ranch 2106 East 17th Street Sun Valley, Idaho 83353 Wilson, Wyoming 83014 Tucson, Arizona 85719

Chuck Quinn Adrien Segil Wi lbur Thomas 1291 3rd Avenue 72 South Main Street c/o ski school Salt Lake City. Utah 84103 Salt Lake City, Utah 84101 Park City, Utah 84060

Antonin Racloz Courtney Skinner Donald E, Thurber Box 1432 Box 145 Box 46 Sun Valley, Idaho 83353 Pinedale, Wyoming 82941 Sun Valley, Idaho 83353

Tony Raeber Monte B. Skinner Mary Clair Upthegrove Box 157 Box 271 1417 Granger Avenue Ketchum, Idaho 83340 Sun Valley, Idaho 83353 Ann Arbor, Michigan 48104 Summer: Box 145 Paul Ramlow Pinedale. Wyo. 82941 1Richard Voorhees, M.D, Box 66 I ~ 945 East 1st South Sun Valley, Idaho 83353 **Robert R, Skinner Salt Lake City, Utah 84102 Skinner Ski School '>'(Don Rhinehart, Vice Pres. Cloudcroft, New Mexico 88317 Gordon Webster \\ Box 305 Summer: Box 145 Box 1391 Ketchum, Idaho 83340 Pinedale, Wyo. 82941 Sun Valley, Idaho 83353 Summer: RR#2 Toni Rhinehart ~""Jack E. Simpson Vernon, B.C., Canada Box 305 ,I{Warm Springs Ranch Inn Ketchum. Idaho 83340 Ketchum, Idaho 83340 Gordon West P, O. Box 697 Dean Roberts John D. Slade Park City, Utah 84060 1920 Brookhill Drive Box 223 Salt Lake City, Utah 84121 Sun Valley, Idaho 83353 Jack Wilderman Box 12 Roger Roche '>'o'(K. Smi th Sun Valley, Idaho 83353 Cactus Drive 3414 Brockbank Drive Pocatello, Idaho 83201 Salt Lake City, Utah 84117 Raimund Wurzenrainer Ski School Olaf Rodegard Robert C, Smith Sun Valley, Idaho 83353 Ski School 2222 South 21st East Sun Valley, Idaho 83353 Salt Lake City, Utah 84109 Joseph L. Young p. 0 , Box 1047 Erich Roiser *J. R. Bob Smith Anchorage, Alaska 99501 Box 1401 \~ 2621 Capricorn Way Sun Valley, Idaho 83353 Salt Lake City, Utah 84117 Ken E. Zimmerman Box 215 Sun Valley, Idaho 83353 -4- Ann Zeigler tV *Bob Zeigler, Secretary 432 No, 2nd West **432 No, 2nd West Logan, Utah 84321 Logan, Utah 84321

ASSOCIATE INSTRUCTORS Ferrell Adams Aris Boyle Dave Draper 109 Carlisle N,E, 2965 Fieldstream Lane 2589 East 3020 South Albuquerque, N,Ma 87108 Idaho Falls, Idaho 83401 Salt Lake City, Utah 84109

Margo Allen Richard Boyle Joseph Duncan 3228 N, Fairoaks 2965 Fieldstream Lane 1087 Halsey Street Altadena, Calif, 91002 Idaho Falls, Idaho 83401 Idaho Falls, Idaho 83401

John Allred Jack Buffat Evelyn Engen 2327 Bernadine Drive 428 Filmore Street 2293 East 6200 South

Salt Lake City, Utah 84109 Pocatell0 9 Idaho 83202 Salt Lake City,Utah 84121

Paul Alsop Jim Burris Patricia Evans 2062 Sycamore Lane Box 238 175 Chase Street Salt Lake City, Utah 84117 Hill AFB, Utah 84401 Pocatello, Idaho 83201

Richard Arnold Pvt, Gene Clausen Patty Ewing 3717 Poe Street US 55-757-011 Co 32nd Bn. Box 681 San Diego, Calif, 92107 3rd TRB Flo Leonard Wood, Mo. Jackson, Wyoming 82002

N, Do Andersen Robert D, Clayton Mel Fletcher 1185 Idaho Street 2455 East 3225 South 690 Park Avenue Idaho Falls, Idaho 83402 Salt Lake City, Utah 84109 Park City. Utah 84060

Dennis Ash Val Conrad Charles Ro Fields Rustler Lodge 290 West 1200 North 206 Minnie Alta. Utah 84070 Bountiful, Utah 84010 Fairbanks, Alaska

Beau Bacos Dick Coon Hood Fowler PoO, Box 1912 1730 South 19th East Box 1415 Boise, Idaho 83701 Salt Lake City, Utah 84108 Sun Valley, Idaho

George Baird Muffy Corbet Gene Frantz 795 E, 800 South Box 477 1927 Blaine Ave. Centerville" Utah 84014 Jackson, Wyoming 82002 Salt Lake City, Utah 84108

Grant L, Beagley Curtis Coulam Stanley Fry 3490 West 3800 South 2201 Wilmington Circle 3701 Yosemite Drive Salt Lake City, Utah 84119 Salt Lake City, Utah 84109 Salt Lake City. Utah 84109

Dave Bernolfo Gary R, Cowan Jim Gaddis 2371 Walkers Lane 450 Gray's Gables Rd, Apt. 442 2321 So. 17th East Salt Lake City. Utah 84121 Laramie, Wyoming 82070 Salt Lake City, Utah 84106

Eugene Bernson Ao Ben Dansie Henry Gandiaga 2549 Imperial Street 408 S. 6th West Castleford, Salt Lake City, Utah 84106 Tremonton, Utah 84337 Idaho

Merlin Berg Malcolm Davis Brent Garner 9676 Fenton Avenue 1515 Riviera Drive 150 East 2nd No. Detroit, Michigan 48239 Idaho Falls, Idaho 84301 Rexburg, Idaho 83440

Marvin Blomquist Eddie Dittmar Maurine Gillette 1470 Blackstone Ave, 2534 E, Yermo Avenue Route 1 San Jose 24, Calif, 95118 Salt Lake City, Utah 84109 Burley, Idaho 83318 -5- John E, Gee Rod Hurich Glen E, Larson 765 East Center Ski School Burley, Idaho Logan, Utah 84321 Sun Valleyo Idaho 83353 83318

Terry Grogan Marjorie Jacobson Sidney D, Lindholm 58 East 8th South 730 E, Lindell St. General Delivery Salt Lake City, Utah 84101 Sandy, Utah 84070 Sun Valley, Idaho 83353

Dennis Guiver Mer lin Jacobson Robert Locke 4190 Monarch Way Swan Valley, Idaho 795 Geranium Street Salt Lake City. Utah 84121 83449 Sandy, Utah 84070

D, Gerald Hales Harold Jenkins Leo T, Low 832 South 800 East 7 South Wolcott St, 39 South 1st West Orem, Utah 84057 Salt Lake City, Utah 84102 Smithfield, Utah 84335

Kenneth Hansen Steve Jensen Max Lundberg 2629 Burton Avenue 326 South 10th East 1885 Sycamore Lane Burley, Idaho 83318 Salt Lake City, Utah 84102 Salt Lake City, Utah 84117

Julia Hansen Karen Jensen John Martin 6785 So, View Drive 775 North 4th East 1001 Military Drive Bountiful, Utah 84105 Logan, Utah 84321 Salt Lake City 5, Utah

Ira Harrigfeld Rob Johnson William E. Meckem Ashton, Idaho 612 10th Avenue Box 994 83420 Salt Lake City, Utah 84103 Jackson, Wyoming 82002

Wm, R, Haskins Jannette Johnson Molly MacDonald 1011 South 7 th Box 118 707 Eliason Drive Laramie, Wyoming 82070 Sun Valley, Idaho 83353 Brigham City, Utah 84302

Tim Heydon Gary Jones Robert MacDonald

PoO o Box 550 421 West 27th Street 707 Eliason Drive Park City, Utah 84060 Bur ley, Idaho 83318 Brigham City, Utah 84302

Ron Hill Gary Knudson Sean Malone 5456 Kenwood Drive Box 511 1011 West Lee Street Murray, Utah 84107 Park City, Utah 84060 Seattle, Washington 98119

Robert Hilliard Bette Jane Kotter Gordon McClean, Jr, Route 2 1115 North Main 740 No, 1200 East Burley, Idaho 83318 Logan, Utah 84321 Provo, Utah 84601

Terry Hines David H, Kotter Roland Melicher 2682 St, Marys Way 1115 North Main 3801 South 2700 East Salt Lake City, Utah 84108 Logan, Utah 84321 Salt Lake City, Utah 84109

Clyde Hoffman Doloris LaChapelle Tom Morgan 1775 Washington Blvd, Alta, Utah 4717 Amber Lane Apt, #1 Ogden, Utah 84404 84070 Sacramento 41, Calif. 95841

Farrell Holding Lileth Lash Terry Morris 475 Cleveland Avenue 6811 Meadow Drive 788 18th Avenue Salt Lake City. Utah 84115 Sal t Lake City, Utah 84121 Salt Lake City, Utah 84103

Lavern Hughes J, Keith Larsen Robert F, Mull Box 411 675 5th Avenue 370 Linden Drive Ketchum, Idaho 83340 Salt Lake City. Utah 84103 Idaho Falls, Idaho 83401 -6-

Lt. Richard Mulder *~'(Sonya Redd Kay Wade AO 313 2753 PO Box 332 LaSal, Utah 2207 Preston Street Randolph AFB, Texas 78148 84530 Salt Lake City, Utah 84106

Robert Neill **Dan Reiman, Jr. Sandra Wade Box 1443 Ashton, Idaho 2207 Preston Street Sun Valley, Idaho 83353 83420 Salt Lake City, Utah 84106

Gene Palmer Clark Sanford Rex E. Warner 302 Chautauqua Park 4242 South 11th East 562 East 3000 North Boulder, Colorado Salt Lake City, Utah 84117 No. Ogden, Utah 84404

Clark Parkinson Darrel Scott Tom Webster Treasure Mountain Inn 676 West Lewis 324 East 3rd South Park City, Utah 84060 Pocatello, Idaho 83201 Rexburg, Idaho 83440

Wm. H. Perry Angus Shearer, Jr. James Wharton 675 Wabash tflO 3011 East 7180 South 1601 Beverly Road Idaho Falls, Idaho 83401 Salt Lake City. Utah 84121 Idaho Falls, Idaho 83402

Clint Pelto Mari lyn Shearer Wendell White 12211 6th N.W. 3011 East 7180 South 1820 South Main #306 Seattle 77, Washington 98177 Salt Lake City, Utah 84121 Salt Lake City, Utah 84115

Jan Peterson Patricia Smith Cindy Willard 575 South 6th East 934 Shirecliffe Rd. Box 185 Logan, Utah 84321 Salt Lake City, Utah 84108 Sun Valley, Idaho 83353

Garth Petersen Robert J. Smith Mike Wilson 160 Tautphaus Drive Route 1 Box 307 157 South 13th East Idaho Falls, Idaho 83401 Idaho Falls, Idaho 83401 Salt Lake City, Utah 84102

Joe Poitevin 2nd Lt. Bill Spencer Elmer Womack 369 West 14th Street 422 G Beluga US Biathlon Route 1 Idaho Falls, Idaho 83401 APO 949 Seattle, Wash. Rexburg, Idaho 83440

Phillip Pi ttz Kenneth Taylor James Wood Park City, Utah 1612 Blaine Avenue Burley, Idaho 84060 Salt Lake City, Utah 84105 83318

Robert Pollock Hugh Thomson, Jr. Bob Young 431 East 14th Street 419 East 13th South 1655 Roosevelt Avenue Idaho Falls, Idaho 83401 Salt Lake City, Utah 84115 Salt Lake City, Utah 84105

Bonnie Pond Dave Thurgood 773 Loveland Avenue 2019 Lambourne Avenue Salt Lake City, Utah 84106 Salt Lake City, Utah 84109 HONORARY MEMBERS

Edwin Pond Karl Tucker Rev. Louis E. Kern 773 Loveland Avenue 730 East 360 South 2740 Pennsylvania Avenue Salt Lake City. Utah 84106 Orem, Utah 84057 Ogden, Utah 84401

Tom Plofchan Howard Uibel Claude Jones Alta Lodge 249 S.F .Ho BYU 1122 Blue Lakes Blvd. No. Alta, Utah 84070 Provo, Utah 84601 Twin Falls, Idaho 83301

Geraldine Price ~b'<"James Varin 1134 Ramona Avenue Route 1 Salt Lake City, Utah 84105 Gooding, Idaho 83330 -7 -

RETIRED MEMBERS

Bill Cook Herb Nolan Jim Shane 2848 East Mt, Jordan Rd, 1096 So, Coast Highway 4010 El Dorado Street Sandy, Utah 84070 Laguna Beach, California 92651 Salt Lake City, Utah 84117

Gus Hansen Rulan Nichol Ronald Simmons 2778 Parleys Way 1664 East 48th South 1082 4th Avenue Salt Lake City. Utah 84109 Salt Lake City 17, Utah 84117 Salt Lake City, Utah 84103

Bill Levitt Capt, Hugh Olander 05706272 Alta Lodge 225th Station Hospital Alta, Utah 84070 APO 189, New York, New York

Earl A, Miller Ken Riggs 1270 East 2000 North 1245 Lavon Circle Provo, Utah 84601 Salt Lake City, Utah 84106 CERTIFIED SKI TEACHER INTERMOUNTAIN INTERMOUNTAIN SKI INSTRUCTORS SKI ASSOCIATION ASSOCIATION THIS CERTIFIES THAT

...... EDWIN .. .J .. .. .POND ...... N 0 .. 520 ...... HAS PASSED THE TESTS AND REQUIREMENTS PRESCRIBED BY THE INTERMOUNTAIN SKI ASSOCIATION FOR ASSOCIATE INSTRU

•• 0 •••••• • • ••• • • •6/30/65• • •• •• • •• •• •• • • • ••••••••••••••• Expiration Date President C E R T I F I CAT ION - Examination Policy 1965-66

Intermountain Ski Instructors Association

Plan for the Certification of Ski Teachers by the Intermountain Ski Instructors Association.

The following proposals are for the purpose of placing this system for certification of ski instructors into operation. They cover the problems of supervision and operation of Certification-Examination process.

DUTIES OF THE ISlA CERTIFICATION COMMITTEE: The duties of the ISlA Certification Committee shall be as follows:

1. Put this system into operation, maintain it and supervise its operation. 2. Perform such other duties as may be hereinafter referred to, or outlined in, the By-laws of the ISlA.

EXAMINATION ADMINISTRATION Examiners: The examiners shall be appointed by the Certification Committee, ISlA, as stated in Sec­ tion 5 of the By-laws. The committee shall follow a program of qualifying, selecting and training of competent examiners, by appointing individuals who are above average in tech­ nical and mechanical knowledge of skiing and ski teaching. The committee shall use dis­ cretion in choosing examiners who are mature and are not narrowly inclined concerning per­ sonalities, or the merits of anyone ski school or system of ski teaching. The term shall be for one examination. Following each examination, the committee shall evaluate the re- ~. sults of the examination with reference to the performance of the joint examining board and each individual examiner. The results will be retained by the committee and used for future reference for the selection of examiners. Names of the examiners for each examina­ tion shall not be disclosed until the day of the examination unless otherwise directed by the committee.

Compensation of Examiners: The examiners shall receive twenty-five ($25.00) dollars a day as compensation for the expenses for each day spent as an examiner. In addition, each examiner shall be entitled to receive reimbursement for necessary postage, telegraph and telephone expenses and any other incidental expense directly incurred to the operation of the examination. The Chief Examiner, in cooperation with the President and Treasurer, may at their discretion, compensate examiners and other individuals, for their expenses upon receipt of said expenses.

The examining board shall consist of at least three members. The Chairman of the Certifica­ tion Committee shall be acting Chief Examiner for the Certification Examination. In the absence of the Chief Examiner, the Committee shall appoint one committee member to be in charge of the examination. Each examiner shall keep his own score of grades on all can­ didates examined. The examiner will be responsible to keep all scores in strict confi­ dence. The average of the examiners scores shall be the final score.

PRELIMINARIES OF THE EXAMINATION Time and place: The ISlA will conduct an examination for ski instructors, at any reasonable date, when at least eight (8) but not more than ten (10) candidates per day will make an application accompanied by the examination fee. The application must be submitted at least fourteen (14) days prior to the requested date for examination. On receipt of the application and Certification-Examination Policy Page Two fee the Chief Examiner wi 11 confirm the date of examination and send a pI.an for certifi­ cation to each individual candidate. The areas where there are less than the required number of candidates, the candidate should send an application and fee to the Chief Exam­- iner and he wi.ll notify them of the next examination. Date, place and all applications shall be subject to approval of the Certification Connnitteeo The Certification Connnittee Chairman in cooperation with the President of ISIA may arrange an examination at any date or place.

Announcements: It will be the responsibility of the Certification Connnittee to publish the plan for cert­ ification and to make available the name and address of the secretary of ISlA and/or the Chief Examiner. It shall be the duty of the Certification Connnittee to announce through the press, direct mail and other media, the results of the examination innnediately. In addition, the connnittee shall issue individual critique of the exam in the form of an average of the examiners score sheets to all candidates.

Qualifications of Candidates: A candidate must be a resident or working in the Division and must meet the following qualifications of the ISlA before he or she be al.lowed to take the exam. Candidates for examination for Associate Ski Instructor shall be. at least eighteen (18) years of age. Candidates for Certified Ski Instructor shall be twenty-one (21) years of age. All can­ didates shall have Bufficient knowledge of the English language 0 Candidates shall have a high standard of personal ethics and character. All candidates shall be subject to approval by the Board of Directors.

App lications: The candidate for examination shall fill out an application stating his name, address, age,.. citizenship, experience in ski teaching, ski school affiliation and the place and date of the examination: first aid data as described in Subject C. The candidate also shall con­ sent to the cancellation of his certification by the Board of Directors at its discretion. The application together with the fee for examination must be mailed to the Secretary or Certification Connnittee Chairman not 1e5s than fourteen (14) days prior to the examina­ tion. In the case an application is rejected because of failure to meet the application requirements, the Chief Examiner shall promptly notify the candidate.

Term of Certification: The term of certification shall be for one year after which time the candidate may apply for renewal without examination provided he has met the requirements outlined in the Articles of Incorporation and by-laws of the ISlA.

Fees:

The fee for examination shall be twenty~five ($25.00) dollars. There shall be no refunds.

Insignia: Ski teachers pin will be issued to the successful applicant of the examination. The pin shall remain the property of the Intermountain Ski Instructors Association. Additional pins may be obtained on deposit from the Treasurer of the ISlA. On termination of certi­ fication, all pins shall be returned to the Treasurer, ISlA, and interested agencies (U.S. Forest Service and USSA Divisions) shall be notified by the Secretary of the ISlA. Certification-Examination Policy Page Three

EXA.MINATION The examination will be based on the Official American Ski Technique, as published by the Professional Ski Instructors of America. The examination is composed of three sub- - jects. Subject A. Teaching Ability, Aptitude and Skiing Ability. This portion of the examination will be conducted on the snow, and will be completed in one appointed day.

Part 1 The candidate shall demonstrate the following finished technical forms: Straig ht running Straight Snow Plow Snowplow Turns Traverse Forward Sideslip Stem Turns Uphill Christy Stem Christies Parallel Christies Wedeln The candidate may be asked to demonstrate additional maneuvers.

Part 2 The candidate shall be able to analyze and explain clearly and correctly each movement of any of the maneuvers listed under Part 1 above.

He should be able to recognize any incorrectly executed maneuver and to discover, explain and correct the fundamental errors involved.

He shall be able to select proper terrain for teaching various maneuvers, considering gradient, snow and weather conditions, safety, etc.

The candidate shall demonstrate abilities to lead a class from one man­ euver to the next, in a natural order and according to various objectives by use of auxilliary maneuvers.

Part 3 During a free skiing period, the candidate shall prove his ability to execute with a high degree of precision, steadiness and control, his complete repertory of downhill skiing maneuvers.

The candidate shall also demonstrate his ability to run a short (10 to 15 gate) Slalom course, at the discretion of the examining board.

Part 4 The candidate shall complete in writing a short series of questions con­ cerning history, organization, current events, items of general interest, all pertinant to the sport of skiing.

The examiners shall use a total of twenty possible points.

Any candidate who attains an average of the examiners scores of 16 points or more will, on completion of subject B &. C, be a certified Ski Instructor.

Any candidate who attains an average of the examiners scores of 12 to 16 points on each of parts 1, 2, 3, and 4, of Subject A, will, on completion of Subjects B &. C, be classified as an Associate Ski Instructor. Certification-Examination Policy Page Four

Subject B

Equipment, Organization of the Sport, and Ski Mountaineering. The candidate should -- be suitably equipped and clothed and shall convince himself that his class is also well equipped. The candidate should know the fundamentals of proper ski equipment and clothing. He should be able to make emergency repairs to his own ski equipment and his pupils' equipment. The candidate should know the most important facts concerning the FrS, lSA, US SA , PSIA, classification of competitors, FIS rules, and the distress signal.

Due to the fact that most of the skiing in this division is of a decidedly steeper mountainous character, the candidate should know the most important facts concerning:

1. Party management 2, Ski Mountaineering 3. Route finding, principles of map and compass 4. Avalanche, Hazards and recognizing them 5. Avalanche, rescue technique.

As a basis for this subject, shall be used: Manual of Ski Mountaineering, Revised, David R" Brower, Editor, compiled under the auspices of the NSA, 2nd Edition,. Univer­ sity of California Press.

Note: Subject B is to be presented in the form of a written report. This report shall be equivalent to at least ten (10) pages typewritten in length. It is highly recom­ mended that the candidate keep a copy for future reference. Refer to: Avalanche Handbook, U. S. Government Printing Office.

Subject C First Aid: The candidate will be required to hold valid card of the American Red Cross in the standard advanced first aid. The First Aid requirements should be completed before the candidate takes his examinationo Evidence of the candidates valid ;'3tandard advanced first aid card, with the date of expiration, shall be include.d with the application for examination.

The examination will cover all sections of Subjects A, Band C of this plan for certi­ fication. Subject B wtll be in the form of a written report and submitted not later than fifteen (15) days after the examination. If this report is not submitted within the fifteen (15) day time limit, the examination will be automatically nullified.

* * * * * * * * * * *

September 25, 1965

Don Rhinehart, Chief Examiner, LS.LA. C E R T I F I CAT ION - Examination Policy 1965-66

Intermountain Ski Instructors Association

Plan for the Certification of Ski Teachers by the Intermountain Ski Instructors Association.

The following proposals are for the purpose of placing this system for certification of ski instructors into operation. They cover the problems of supervision and operation of Certification-Examination process.

DUTIES OF THE ISLA CERTIFICATION COMMITTEE: The duties of the ISLA Certification Committee shall be as follows:

1. Put this system into operation, maintain it and supervise its operation. 2. Perform such other duties as may be hereinafte.r referred to, or outli.ned in, the By~laws of the ISLA.

EXAMINATION ADMINISTRATION Exami ne.r s : The examiners shall be appointed by the Certification Committee, ISLA, as stated in Sec­ tion 5 of the By-laws. The committee shall follow a program of qualifying, selecting and training of competent examiners, by appointing individuals who are above average in tech­ nical and mechanical knowledge of skiing and ski teaching. The committee shall use dis­ cretion in choosing examiners who are mature and are not narrowly inclined concerning per­ sonalities, or the merits of anyone ski school or system of ski teaching. The term shall be for one examination. Following each examination, the committee shall evaluate the. re­ sults of the examination with reference to the performance of the joint examining board and each individual examiner. The results will be retained by the committee and used for future reference for the selection of examiners. Names of the examiners for each examina­ tion shall not be disclosed until the day of the examination unless otherwise directed by the committee.

Compensation of Examiners: The examiners shall receive twenty-five ($25.00) dollars a day as compensation for the expenses for each day spent as an examiner. In addition, each examiner shall be entitled to receive reimbursement for necessary postage, telegraph and telephone expenses and any other incidental expense directly incurred to the operation of the examination. The Chief Examiner, in cooperation with the President and Treasurer, may at their discretion, compensate examiners and other individuals, for their expenses upon receipt of said expenseso

The examining board shall consist of at least three members. The Chairman of the Certifica~ tion Committee sha.ll be acting Chief Examiner for the Certification Examinationo In the absence of the Chief Examiner, the Committee shall appoint one committee member to be in charge of the examination. Each examiner shall keep his own score of grades on all can­ didates examinedo The examiner will be responsible to keep all scores in strict confi­ dence. The average of the examiners scores shall be the final score.

PRELIMINARIES OF THE EXAMINATION Time and place: The ISlA will conduct an examination for ski instructors, at any reasonable date, when at least eight (8) but not more than ten (10) candidates per day will make an application accompanied by the examination fee. The application must be submitted at least fourtee.n (14) days prior to the requested date for examination. On receipt of the application and Certification-Examination Policy Page Two

fee the Chief Examiner will confirm the date of examination and send a plan for certifi­ cation to each i.ndividua1 candidate. The areas where there are less than the required number of candidates, the candidate should send an application and fee to the Chief Exam­ iner and he will notify them of the next examination. Date, place and all applications shall be subject to approval of the Certification Committee. The Certification Committee Chairman in cooperation with the President of ISLA may arrange an examination at any date or place.

Announcements: It will be the responsibility of the Certification Committee to publish the plan for cert­ ification and to make available the name and address of the secretary of ISlA and/or the Chief Examiner. It shall be the duty of the Certification Committee to announce through the press, direct mail and other media, the results of the examination immediately. In addition, the committee shall issue individual critique of the exam in the form of an average of the examiners score sheets to all candidates.

Qualifications of Candidates: A candidate must be a resident or working in the Division and must meet the following qualifications of the ISlA before he or she be allowed to take the exam. Candidates for examination for Associate Ski Instructor shall be at least eighteen (18) years of age. Candidates for Certified Ski Instructor shall be twenty~one (21) years of age. All can­ didates shall have sufficient knowledge of the English language. Candidates shall have a high standard of personal ethics and character. All candidates shall be subject to approval by the Board of Directors.

AppHcations: The candidate for examination shall fill out an application stating his name, address, age, citizenship, experience in ski teaching, ski school affiliation and the place and date of the examination: first aid data as described in Subject C. The candidate also shall con­ sent to the cancellation of his certification by the Board of Directors at its discretion. The application together with the fee for examination must be mailed to the Secretary or Certification Committee Chairman not less than fourteen (14) days prior to the examina­ tion. In the case an application is rejected because of failure to meet the application requirements, the Chief Examiner shall promptly notify the candidate.

Term of Certification: The term of certification shall be for one year after which time the candidate may apply for renewal without examination provided he has met the requirements outlined in the Articles of Incorporation and by-laws of the ISlA.

Fees: The fee for examination shall be twenty-five ($25.00) dollars. There shall be no refunds.

Insignia: Ski teachers pin will be issued to the successful applicant of the examination. The pin shall remain the property of the Intermountain Ski Instructors Association. Additional pins may be obtained on deposit from the Treasurer of the ISlA. On termination of certi­ fication, all pins shall be returned to the Treasurer, ISlA, and interested agencies (U.S. Forest Service and USSA Divisions) shall be notified by the Secretary of the ISlA. Certification-Examination Policy Page Three

EXAMINATION The examination will be based on the Official American Ski Technique, as published by the Professional Ski Instructors of America. The examination is composed of three sub­ jects. Subject A. Teaching Ability, Aptitude and Skiing Ability. This portion of the examination will be conducted on the snow, and will be completed in one appointed day.

Part 1 The candidate shall demonstrate the following finished technical forms: Straig ht running Straight Snow Plow Snowplow Turns Traverse Forward Sideslip Stem Turns Uphill Christy Stem Christies Parallel Christies Wedeln The candidate may be asked to demonstrate additional maneuvers.

Part 2 The candidate shall be able to analyze and explain clearly and correctly each movement of any of the maneuvers listed under Part 1 above.

He should be able to recognize any incorrectly executed maneuver and to discover, explain and correct the fundamental errors involved.

He shall be able to select proper terrain for teaching various maneuvers, considering gradient, snow and weather conditions, safety, etc.

The candidate shall demonstrate abilities to lead a class from one man­ euver to the next, in a natural order and according to various objectives by use of auxilliary maneuvers.

Part 3 During a free skiing period, the candidate shall prove his ability to execute with a high degree of precision, steadiness and control, his complete repertory of downhill skiing maneuvers.

The candidate shall also demonstrate his ability to run a short (10 to 15 gate) Slalom course, at the discretion of the examining board.

Part 4 The candidate shall complete in writing a short series of questions con­ cerning history, organization, current events, items of general interest, ail pertinant to the sport of skiing.

The examiners shall use a total of twenty possible points.

Any candidate who attains an average of the examiners scores of 16 points or more will, on completion of subject B & C, be a certified Ski Instructor.

Any candidate who attains an average of the examiners scores of 12 to 16 points on each of parts 1, 2, 3, and 4, of Subject A, will, on completion of Subjects B & C, be classified as an Associate Ski Instructor. Certification-Examination Policy Page Four

Subject B

Equipment, Organization of the Sport, and Ski Mountaineering. The candidate should be suitably equipped and clothed and shall convince himself that his class is also well equipped. The candidate should know the fundamentals of proper ski equipment and clothing. He should be able to make emergency repairs to his own ski equipment and his pupils' equipment. The candidate should know the most important facts concerning the FIS, 1SA, US SA , PSIA, classification of competitors, FIS rules, and the distress signal.

Due to the fact that most of the skiing in this division is of a decidedly steeper mountainous character, the candidate should know the most important facts concerning:

1. Party management 2. Ski Mountaineering 3. Route finding, principles of map and compass 4. Avalanche, Hazards and recognizing them 5. Avalanche, rescue technique.

As a basis for this subject, shall be used: Manual of Ski Mountaineering, Revised, David R. Brower, Editor, compiled under the auspices of the NSA, 2nd Edition,_Univer­ sity of California Press.

Note: Subject B is to be presented in the form of a written report. This report shall be equivalent to at least ten (10) pages typewritten in length. It is highly recom­ mended that the candidate keep a copy for future reference. Refer to: Avalanche Handbook, U. S. Government Printing Office.

Subject C First Aid: The candidate will be required to hold valid card of the American Red Cross in the standard advanced first aid. The First Aid requirements should be completed before the candidate takes his examination. Evidence of the candidates valid standard advanced first aid card, with the date of expiration, shall be included with the application for examination.

The examination will cover all sections of Subjects A, Band C of this plan for certi­ fication. Subject B will be in the form of a written report and submitted not later than fifteen (15) days after the examination. If this report is not submitted within the fifteen (15) day time limit, the examination will be automatically nullified.

* * * * * * * * * * *

September 25, 1965

Don Rhinehart, Chief Examiner, I.S.I.A. UTAH SKI COMPETITIONS ASSOCIATION

NEWSletter

October 19, 1965

The racing season is upon us, and itis time again to start thinking about improving our races and our race courses 0 Some of us have been rather busy this summer on race courses, movies, etco Weill bring you up to date on these items further in the Newslettero

AN IHPORTANT ITEM, HOWEVER. IS RENEvJAL OF 1964-65 IvIEMBERS FOR THIS YEARo

FRANKLY SPEAKING, AGAIN v-JE NEED YOUR HELP AND YOUR MONEY 0

Too few of us are doing the job designed for manyo So, willing workers are badly needed to serve at races, jump meets and for other projectso

We need better competitors in this area and better raceso Any of you who are willing to help in any field, be prepared to help during the coming race sea­ sono Weill have plenty of races at which you can helpo

This can p and will, be a strong organizationo Help us to make it soo ******************** Late last spring when Earl Walters became president of ISA, a meeting to which you were all invited. was held to select new officerso

A nominating committee named Nick Spencer as president, John West, vice-pres­ ident; Connie Christensen. secretary and Jean Pickett. treasurer 0 Jim Gaddis was named to continue as competitions chairman;,iill Pickett, promotion and public re­ lations, Don Beck as finance chairman and Dro John Worley and Butch Hoffman, Logan and Ogden directors, respectively 0

The meeting was held at the General Brewing Corporation Us "tap room II in Salt Lake City. and for the many of you who didnit attend, you missed a fun evening of good beer and foodo However, another membership meeting will be held Novo J at the same place. General Brewing Corpo, 160 So 10th West, at &~x 7 pomo ******************** 'vJe also decided to get to work on clearing runs for competitive training at some of our ski areas o This was deemed a necessary chore so that racers could train on well-groomed courSeS without being a nuisance to recreational skierso

We have completed a 1 J/4-mile course at Solitude Ski Area, but without the excellent cooperation of members Keith Lange and Steve Cole, Solitude Manager

Dean Bullock" Dean Roberts and Terry Hines, the work couldn it have been done 0 Steve enlisted the aid of 20 or so of his Boy Scouts from ltlasatch Presbyter­ ian Cgurch for the first work day and much was accomplishedo McDonald Hamburgers in Holladay very generously donated what amounted to three or four delicious ham-

(over) burgers per boy for lunch and Mr. Bullock furnished the soda water.

Subsequent work days at Solitude have almost finished the job with the except­ ion of widening the lower runout area somewhat.

Alta, too. has Race Course widened and polished with the work and cooperation of Alta Hanager, Chick Morton.

If the weather holds up, we want to help on preparing the downhill course at ~now Basin near Ogden. ******************** Utah Ski Competitions also joined with ISA in sponsoring movies in Salt Lake City. Ogden, Logan. Pocatello and Idaho Falls. The same movie was shown at the five locations - Sverre Engen's fun-filled 90 minutes of old and new skiing in the West. ********************* Fall and winter projects will include classes to train race officials - timers. gatekeepers, secretaries, etc. After classes have been completed we want to work with ISA to conduct sanctioning tests.

We also want to prepare a 15-minute motion picture for gatekeepers, pointing out in the film how to repair courses. mark disqualifications, etc. The film would be made available to clubs sponsoring races.

We have begun to work with school officials to get ski racing approved as a varsity sport. This drive will continue throughout this school year. also.

Plans have been made for social events such as the fund-raising dinner at Park City prior to the Lowell Thomas Classic last year.

We would like you racing enthusiasts to come to the next meeting with ideas and suggestions for improving competition in this area. and also how to improve USCA. See you November Jrd at 160 South 10th West. INTERMOUNTAIN DIVISION UNITED STATES SKI ASSOCIATION

1964·65 DIRECTORY

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f 1$ ';Uee4t UHe4 ~ee .. . .;.S .;.~ ~ t.. .;. ~~fJ#e ~ ~ ~ i ~etF~ I i i i REIKER - MILLER i 9 t SCOTT - HEAD - ROFFE i 1 64.. 65 f : + KJELL - A &'; T - KASTLE - DIRECTORY SPORT-OBERMEYER - SPORTCASTER I TONI SAILER - KNEISSEL - PLYMOLD f ~ COLUMBIA - HART - P &'; M - EDELWEISS t .;. i nURD EDmON * DICK SIMON ~ : Owner 2049 EAST 6200 SOUTH I I ~ : SALT LAKE CITY 17, UTAH +~~++~+.~~~++~++~ .. ~~~.+~~ TELEPHONE 277·2649 OFFICERS MEMBER SKI CLUBS PRESIDENT VICE PRESIDENT ALPINE TRAINING SCHOOL .ALBERT (SUNNY) KORFANTA ROBERT SPRINGMEYER Wally Abersold, 1021 East Millbert Ave., Salt take City, Utah Pilldale, Wyoming 2203 South 19th' East BEAR GULCH SKI CLUB Salt Lake City, Utah Ira Harrigfeld, Ashton, Idaho BRIGHTON SKI SCHOOL rREASURER SECRETARY K. Smith, 3414 Brockbank Dr., Salt Lake City, Utah RA YMOND LANGSTON Ti\NA PIEARSON HILL AIR FORCE BASE SKI CLUB 21 n Keller Lane 1 565 East 3115 South Robe-rt Lindsay, Box 168, Hill Air Force Base, Utah Salt Lake City, Utah Salt Lake City, Utah IDAHO FALLS SKI CLUB Robert E. Oliver, 1070 Homer Dr., Idaho Falls, Idaho EXECUTNE DIRECTOR JACKSON HOLE SKI CLUB ALBERT S. HANSEN Lew Clark, Jackson, Wyoming 3611 South 610 East KIF! SKI CLUB Salt Lake City, Utah \Ves Deist, 154 East 24th St., Idaho Fans, Idaho NORD,ALP SKI CLUB DIRECTORS Monte Murphy, 1240 East 3800 South, Salt Lake City, Utah NORSEMAN SKI CLUB ROBERT B. ALLEN, 1749 Millbrook Rd .. Salt Lake City, Utah Dick Simon, 1414 East 8425 South, Sandy, Utah FRANK BATHEMESS, 817 Holly Ave., Murray, Utah OUR LADY OF THE SNOWS CLlNTON BUDGE, Box 501, Jdeksoll, Wyoming Ellis Stoker, 1350 Kershaw St., Ogden, Utah WES DEIST, 154 East 24th St., Idaho Falls, Idaho PARK CITY SKI CLUB ZANE DOYLE, 1964 Longview Dr., Salt Lake City, Utah Mrs. Norma Ivers, Box 383, Park City, Utah P1\UL GODDARD. 3418 Tyler l\vc., Ogden, Utah WALLACE HEINE, 4731 Marabow Cir., Salt Lake City, Utah PINEDALE SKI CLUB JOHN M. HERBERT, 507 25th St., Ogden, Utah Mrs. Jame., Bamesberger, Pinedale, \V'yoming ALBERT (Sunny) KORFANTA, Pinedale, Wyoming POCATELLO SKI ASSOCIATION MIKE KOROLOGOS, 413 "G" St., Salt Lake City, Utah Mel Morgan, Box 951, Pocatello, Idaho Rl\ y LA~GSTON, ~ 1 n Keller Lane, Salt Lake City, Utah SALT I.AKE JAYCEES SKI CLUB MEL MORGAN, Box 951, PocatcHo, Idaho Fon Maddox, 5125 So. 4620 \V., Kearns, Utah BILL S,\UNDERS, Box 1036, Jachon. Wyoming SALT LAKE SKI CLUB K.A Y SCON BERG, Sun Valley Lodge, Sun Valley, Idaho Raymond Langston, 2172 Keller Lane, Salt Lake City, Utah JACK SIMPSON, \Varm Springs Ranch. KClcnum, Idaho SAl. T tAKE TRIBUNE SKI CLUB ROBERT SPRINGMEYER, 2203 S., 19th E, Salt Lake City, Utah Helen B. Straub, 163 South 13th East, Salt Lake City, Utah RICHARD L. VOORHEES, 945 E. lst So., Salt Lake City, Utah SNOW BASIN RACING CLUB Dick Webber, 1515 42nd St., Ogden, Utah HONORARY LIFETIME DIRECTOR SNOW BASIN SKI ASSOCIATION Dr. Charks Pennington, 5540 South noD \V'cst, Roy, Utah MARTHINlCS (.Mar..::) 1 .... STRAND, 503 lOth Ave., Salt Lake City, Utah SOLITUDE SKI PATROL Tom WoO(!ward, 158 East Hal11pton Ave., Salt Lake City, Utah PAST PRESIDENTS SPITZ BURGERS SKI CLUB Dean Perkins, 352. 24th St., Ogden, Utah 19;<), t940, 1941, and J942 MARTHINIUS (Mar.:) A. STRAND SPORTLOFTERS SKI CLUB 1943, 1944. 1945, 1946 and 1947 C. DON REDDISH Gary Stott, 65 North 6th East, Provo, Utah lS48 fRED 1.. MONTMORENCY SUN V ALLEY SKI CLUB 1949 -- STEPHEN L. McDONALD Bob Blak~lee, Sun Valley Lodge, Sun Valley, Idaho 1950 and 19:;1 HAROLD (Hap) KIMBALL TIAGO SKI CLUB 1')52 and 1953 J. G. (Pony) YORSE Ron Burris, 378 North 4th \Vest, Logan, Utah 1\)54 and 1955 GUY WIGHT THIOKOL SKI CLUB 1956 and 1')57 ;\LTON C. MELVILLE BIen Nance, 633 \Vade Place, Brigham City, Utah 1958 and 1959 - Pl\Ut GODDARD TOOELE COUNTY SKI CLUB 1960 --- HOWARD HANCOCK (resigned) , Robert E. Bloomdale, P.O. Box 306, Tooele, Utah 1960 --- STANLEY C. NELSON UNNERSITY OF UTAH SKI CLUB 1961 ROBERT B. ALLEN Marvin Melville, 2161 Millstream Ave., Salt Lake City, Utah 1962 JACKE. WILSON USQlJEBAUGH SKI CLUB 1963 and 1964 --- ALBERT (Sunny) KORFANTA Wally Heine, 4731 Marabow Cir., Salt Lake City, Utah

Pag.: 4 n COMMrI'TEES NATIONAL SKI PATROL SYSTEM

ADMINISTRATION: National Dir~('t()r: Finance and Budget - RAY U\NGSTON, 2172 Keller Ln. Salt Lake City, Utah ClL\RLES SCHOBINGER, 828 Scvent:'enth St" D.:-nwr, Colorado Constitution 8:: By-l.aws - BOB SPRINGMEYER, 2203 S. 19th E., Salt Lake City National Executive Secretary: Membership -- MAX JOHNSON, 1768 Country Club Dr., 'Logan, Utah RITi\ C. C'\VNAR, 8~8 SeYfntc(ntb St., Denver, Colorado LES TAYLOR, 2525 Hillside Cir., Salt Lake City, Utah Ski Area Operators -... ZANE DOYLE, 1964 longview Dr. Salt Lake City, Utah INTERMOUNTAIN SKI PATROL OFFICERS Ski School Directors --- appointment p~nding CERTIFICATION: Division~1 Chairman: FRANK .t\.. B:\THEMESS, 317 Holly AYe., 11urray, Utah Alpine Officials --- W,.\LLY ABER~OLD, 1].01 E. Millbert l\ve., Salt Lake City Nordic Officials ... '- EUGE~E BERNSON, 2549 fmpnial, Sait Lake City, Utah Assistant Divisional Chairman: Ski Instructors -- LOU LORENZ, lOlO \V. North Temple, Salt Lake City, Utah GEi:\E \VH3HT, 1247 l':orth 12th West, Salt Lake City, l:tah Courses and Hills "." MARV MELVILLE, :'.161 Millmeam Ave" Salt Lake City L,'gai Adviso~: BILL YOG£L. 1%0 Wil,,:m l\ve., Sah Lake City, Utah RECREATION: Medic"l Advi,or: Public Lands _ .. DEV JENNINGS, ISH Emigration Canyon, Salt Lake City, Utah DR. C. (:, H I\LL. ~(i5 '. Fait t,2tiO Suuth. Salt Lake City, Utah Ski Hut and Mountaineering --... DICK REAM, 2148 Bryan Ave., Salt Lake Ciry Review Board Chait'man: Uniform Tests -.- WALLACE HEINE, 4731 Marabow Cir., Salt Lake City Ri\Y L:\NGE, 6351 Y1Hagc Grc. .::n Rd., Salt Lake City, Ctah School Skiing"" MARV MELVILLE, 2161 Millstleam Aw., Salt lake City Public R"I"tions Chairman: TED IL-\N.SE.LL, 2312 Walker Ln., Salt Lak" City, Ctah POBUC RELATIONS: Safl't\' flo'ltd Ch.1irmal1: Fund Raising ..... MEL MORGAN, Box 951, Pocatellu, Idaho jUHl:\ l'Li\NNERY, 315 South 30f) Ea,t, CC!1kn'ilk, t:t"h Parking r.ot Drive·- SH,AUNA Bl\RRON, 43 U \V. 4835 S., Kearns, Utah Supply Offinr: Hall of Fame and History""" :MARC STRAND, 503 10th .'\ve:, Salt Lake City ]O,"\NNL ERSKL\'E, 15:9 Yale A\c., S,llt Ja;;c' City, l.,'tah ALTI)N C. MEL'VILLE, not Lambourne Aw., Avalanche Chairm,m: Salt Lak.: City, Utah O\\E~ S,\L~DERS, 1,55 Hnlly'\oud :\"'" Salt Lak~ Ciry, Cta.h Trophies and Awards "-.. l'vHKE REDDISH, 1624 Lone Pc"k Dr., Salt Lake Cit} Public Relations J.AN HElNE, 4731 Marah)w Cir, Salt Lah City, Utah INTERMOUNTAIN SKI PATROL ORGANIZATION COMPETITION: tJTAH R.EGION: Alpine Chairman -" JACK SIMPSON, WalIn Springs Ranch, KdchuUl, Idaho R";;",,:<,,l Chair"",n ,,_. KI\f SEELEY, H23 East 9th So\;th, S,..!t Lake City, Crah Juniors-" BILL SAUNDERS, Box 1036, Jackson, \Vyomin!: Seniors .... DAN LEE, 1 SO So, 150 E., North Salt Laki~, Utah Salt LakE' S"ction: International ,,- MARV MELVILLE, 2161 .MillstJ'~am Ave., Salt Lake City S,'('(ior. Chief ,-- f. MORRIE KING, ~ i 5') East P~\meb, Salt Lake City, l:tah

Women ." ... VIRGINIA HUIDEKOPER, Wilson Wyoming Suit Laj.~C' Si.'cti(jn Patrd} Lcad('r~: Eligibaity and Rules ." WES DEIST, 154 E. 24th St., Idaho Fa!!s, Idaho Alta '"". IL\ROLD COODl\O, ~~50 E, 4800 S .. Salt Lake City, Utah Classification "".,, AI. H:\NSEN, P,O. Box 2203, Salt Lake City, Utah I('l: CARY R. MILLER, 785 Sihet Shadow Dr., Murray, Utah Intercollegiate " ... " MARV MELVILLE, 2161 Mill~tn;am .'\ve., Sale Lake City CIty OWEN SAliNDERS, 1555 Hollywd, Ave." Salt Lake City S"litltd" R, WILUAM HOPKINS. 6910 Vill;,.~" Green, Salt Lake City Unassigned Members ",._. WALLY l\BERSOLD, 10::1 E. MiIlbcrt A,,.;v\ember \:0 May Pine Ba,in _.. ROBERT F. !v1l'I L 370 IiEdcn Dr. Idaho Fall", Idaho Lifts: 1. T·bar and ~ mrn Jackson.Pinedale Section: lifts: ~ double chairs, 1 6iogle chair Section Chid--· CL.t\RE~CE STEl\RNS, c/o HUllgry Ja-:ks, \\';]50n, \\'yo, and ~ ropes srope*~ open rons for b;:j!H1.n\~r, Hitcr" Ja.,:-kson~P!!l~daL.:: :)~ctiun Petrol Lt", opnl rum for beginner, inter­ m<"diate, and :.t,h'anr,,·j Jack, Ski SrhooJ. Ski Patrol, Sectioll Ciwf 5T£\'F R r,.: DES1LL, 377 Quigg, Sb.·l1ey. Idaho S\l;£jH!n~ng and JUIl1PS ;md Night Skiing Pocarello Section PatH'] L·"JeI'>: 'l\~r Ekviltion: W,WO feH Top EkvMion; 6,000 k"t Ih:,:od: RIC1-::\RD E. BEN:NET'T, 530 So. John""", Pocatello, Id:l. Twin rail, Section: ~c ..~t\on CT:t2f T\\ in 1",.:1 ... S~,::::.~~:n BEAVER MOUNTAIN BRIGHTON I-":'''>CJ,·q,· ROCER JOl'-iES, Bn;.' 6'H, l-(",<:rt, Lhhu H:\ROLD E SEEHOLZER, M.anag':r ZANE DOYl.E :s Driyc INTERMOUlSTAIN SKI INSTRuCTORS ASSOCIATION LOj!.an, l:tah Salt Like City. U{"h OFFICERS Tfk'}'t\fJn~ --- SK 2,,,;0}) Tekplwne -_ .. " CR '7·544(\ President: Location; 29 mile, ,'}llfIH,, Ctah :Sl'a~on; November t.c May Vi('t, Pre~ident S"iJson: No\Cm~r to Ma)' C-!l.air8 Dl":~ RHI"'EH,\RT. g.,\. ::1::; K,;td,,,: •. lJ,:h" Lift,: Z dDubl~ chair~ Lifr~;; ~. double t l' f..in.,;:Jt; chair. 1 T-bar - Trt:.'d,\Urer SI01;'CS: OP,'ll runs for he gin.ner, inter" SloreE.: opt'n runs for b,:--gi·n!1~l" .. iHt~r" rni~diat ...? and cl.dvarl"t?d J. R, (B\l13) "\lITH. 2(,:: Cap:,;I.rll \\' .• y, S,dt LjJ.~ Cty. L:t;,h !!lcd,lat<' and advanad SeCtTtarv Dil)' Pass Rare $.'dO Da\' P;lSS Rat'~: $3,50 \1.,'LL(;YD J)45 t)I:'\"(,. (:Jty. L:u:h Fa~iiiti and ~Rll, Rm(als., Repairs and Jumps DIRECTORS Svdrnmin~ Tor Ele\'ation: 8,550 fe mil,:s wutlw:a;;t of Salina DO\, RH1'KELLY CANYON PINIiDAI..B POMERELLE GORDY WREN, Mana1(cr E. HUD JOHNSON, Manager MARI,ENN E. WISE, Manager DICK BEESON, Manager T':'''''I\ Vi1la~e Ririe, Idaho Pincdall', \Vyoming 1020 J Stre~'t J;!ciUi('n H.ok, \Vyoming Telephone --.. KE g·6101 'rd,'pllOne .. - 367-47~8 Rupert, Idaho Tt'kphon,~: 7~3-2291 Vocation; to miles northt'a,st of Pin",' Tdephone --- 436,3513 L('(.tti"n: I 2 n',jk, northwest of Location: 25 mne, northe.allt of Idaho dal.:: Ja,bon Falls tocatioll: 30 Miles f1)\lthl'1\>t of Burley SC'a~on; Decemn(:! to May Srawn: NovcmbC'f to Jlme Sca50n: November 1 to l\,prn 1 Sea-on: ncccmht:r to 1.farch Lift!" 1 pama a.nd 1 rope t.itt,; I aerial tram\'\'a)' and 1 double Lifr~: I porna and 1 rope ,hair Lift,; :! douhle chairs and 2 fOPi!> Slopes: oren run~ for beginner and intermediate and 1 expert Slopes: I l)e!!inot'f. 3 intermediate and 5101"": oren lUnE ior beginners, Slope,," OPt'fl rum for heginner, inter· 1 acivan;:('d inter mediate and advanclI:d DilY P;m Rate: $:I.OD mediate and advanced D.1Y Pa~l' Rate: $3,00 Day Pas, Rate: not a,ailablc Facilitie-: 1.fcali', Ski Patrol, R"lltaJ. and Repair.. Facilities: Ski School and Ski Patrol FaCiliti,~" (:n'ailabk early 1965) Mca15, Day Pa!':' Rate: $3.00 L{)J~~jni(, Ski $,houl, Ski Patrol. J Top Elevation: 9,:00 feet Top Ekyation: 9,~90 f,-ct l'aciliti(';.: Me'll>. Ski School and Ski Rental:" Repair, and S",imming Patrol ) (lndKio!! now available in ,lacbon) SKYLINE SNOW BASIN T"fl Ekvlwnc ---. 2j2-S5'75 Telephone "'" 392A)l96 1151 Am"r;can Beaut>' Drj'T 292 BIlle tah" North Twin F~lh, Idaho L'Jcation: 14 mile, f.outhclH of Poell­ Lc,catJon: 17 mih'f. ('a~t of Ogden Salt L,k.,· City. Crah teno Tdephml'~-'-- '735-9%4 Sea,;on: No\'ember to l.fid-April Tckph()l~e DA 1·4346 Sea«,Cl: D,,;:emh,~r 15 to j\pril 1 Location: 40 mik~ wllth('a~t of T""in Lift<: :; double chair,. 1 single chair l.ocat1on: 9 mjI~;,; (,~lH of Sah Lake City Falls Lj( t>: poma and 2 ropes and 1 fupe - SN(T 7 to April 15 SeMon: December 10 to April. Sc",..,n: Deccmbt:r to April Scamn; December to April Lift-: I gondola. 2 d.ouble chaiN, :2 Lift,,: 1 douhle chair and 3 TOpel! tift.': 1 poma and 5 WP'?S Liffs: :2 ~ingle chairs I'hars and 1 Underground Tunnel 510",,5: open rum for bel!.inner, inter- Slop".: op",n Tuns for beginner, inter­ Slope.': open runs for beginner, inter' Slnpes: :2 h"ginner. 1. intermt"diat," and m,~di"t,: and , Rcpa.;n, Sleigh Facilitie,; .Meal~, Ski Patrol. and Minor Ski Patrol, Rcntal~. Repairs' an.d Pa.;:iliti"" M.e.3lF, Ski School, Ski Patrnl Rides, NUU

Page 10 Page 11 SOI.ITUDH SUN VALLEY INTERMOUNTAIN DIVISION DE,"'N BULLOCK, Manager \VINSTON McCREA, Manage.r Big Cottonwood Canyon, Utah Sun YaHey I:.odge 1964·65 CALENDAR OF EVENTS Tekphonc _.- Salt Lake EL 5,9'341 Sun Valley, Idah~ Event Location Location: 27 miles sotlt.h.ea,~t of Salt Tekphone -- n6'~311 Date Clas~s Sponsoring Club Lake City Lo-zation: Ketchum, Idllho No\'. :5 Illt\"~r:110untain C0achc~ Clinic S~a,;on: N ovc!JJ.b~:r 1 to },,!ay 1 S Park City, Ulah Sea~on: Dt'cember 15 to "",prJ. 10 "d1H DiviSIonal Coaches IS,\ Lift,,: j dvuble chairs, I double T-bar Lib~ i) chair lifts ~ov. 26 thru 29 a.nd 1 rope Sh:>.pe,': open rum for beginner, inter' Int~rrnount:lin T'rain:ng: C~llnp P"rk City, etan Sl<)pe~: open nm, for bq~i!lner, inter­ med.tatc and athanced r\lpin,.' t:' Nordic Tn; i("cHlonal ISl\ mediate and aciVill1Ced Dec. 6 Day P .. " Rate,,: $6.50 {SS,OO Sat, Sun, Lat~dcf: Cup ..Aha. l.~t;.~h Day Pass Rat,~: $3.50. ",rid Holiday,) AD C!a~~cs Xor' ..'nlan Ski Club Facilitie~: MeaL" Lodging, Ski School, b,ilitk>: }.. 1>ah, Lodl~inl!, Ski School, DeC. 12 Elc 13 Sb Patrol, Rentals, Repairs and j 'ILT~HI)' rntain S1' Slaknn Chan-: ri(ln~b.:ips S'.,l:i IlJc. L:'t-ah Rent,lIs, g'wim­ Night Skiink (6 t'l) 12 PM, e-xcept Ski Patwl, Repairs, lrl\·;l~.Ii.:innaI D\.;rby 1::-;:\ Sunday) ming, Ice Skating and Skigh R.ides Dc"" 20 P;,r: Cit)', Clan ''fop Ek"iltil:,n: 10,850 fc'et Top Elevation: 9,200 f~et ~~~. (!l'~l~"~,~:i~ltll ~klr~~~~n 'r;;a ~l \~:;;:,r::;~'. i\lr,nc fraining S(hl. II,:,'. 27 Int:'r:ru;Ullti.lill f!i~~h S(ho(11 l'<~m Cl:Ullpi-. g,.;"!):",,. Ctdh TAYLOR MOUNTAIN TETON PASS Hi~h S..:houl TC,UHS --~5 bl-)Y~ G"'::: 3 girLs U. ',,! {'tah Ski Cub

,h:; 1 REX MEIKLE, M:J,n:l~er NEIL R."\FFERTY,. Manager 2 i.i I!1U'rlIH untain Nl)f,-lic CJi1-'ic \\Yyomtng 9'i'i Cvringa lk>x R. ja,ckmn, \\'yominf!, ~'.;rl.!i,~ 1n\ itJtionai f-t01\, Ski Club Idahu 'F,111~, Idaho Tdephone: 733,2851 I':HL ') Ei 10 .~hL._,;n (/- Ci:u~t S;:t~;.~:~l. Tc'-,:Jt', 1.\'kphonc-·-- ~~>3SBS ~I:i' \';dh:\', Lt~ho A a~~ B . Sun \',,jl,:\, Ski Location: ! S mile'- wllthcact of Idaho Loc;ttion: 19 milc$ fomhwest of e,,1, Jat:"k~{}n i (I Fall> J)11. S,",,\\ Cup .. \lta. 1.:;.ah Sea,;: M: Sh Patrol 24 J'

Fcb. 20 &' 21 Jr. Downhill Tryouts (two races) Ja(kson~ V/yornlng 1964-65 COMPETITIONS SCHl:iDUI,E E1:pcrt A and B Ja('k

Fcb. 21 Hoover CUP Park City. Ut.. h Jan. 17 Norge JUmping Tournament Fox River Grove, Ill. CJa~"~5 B. (: and \reteran Sportlofti.'f> Ski Club Norge Ski Club Feh, 28 :\rd /'l.I1l1Gal Parking Lot Drive :\ll Ski Arcas Jan. 30 & :H V;~il Cup Vail, Colo. Vail Ski Club Feb. 28 brcrmountain Jr. G.;ant Slalom Chmps. Sl;OW Ba,in. \...ltah F~b. 6 & 7 :\11 Junior Cla.'c;; Hole Sid Club Feb. 12, B & 14 International Alpine Championships Crcst.:d Butte, Colo. CrcHed Butt,~ Racing Mar, 6 tl 7 \\'cstc!ll State.; Jumping Chmps. Park City, Utah Club }\11 Cidl"C; Norc~ ..A.lt)~ ~..J(Jf~;:m\tn & IS:\ Feb. 20 & 21 Intemation .. ! Special Jmnping Meet I"hp,:ming, Michigan Ishpeming :;ki Club Mar. 14 S,,!iruc/c Cup S()Lltudc, C!tar, Feb. 27 &' 28 .:\H S~:I::or Cla~~,:-s &? \"\:t,~r~u\s l"'llH:haugh Ski Club National Ski Jumping Championships Berlin. New Hamp . , , N ansen Ski Club l\hr, .:. .... ~: 3 f,:;' 2·.\ Hnriman CUT) Surl \I~d~(y. IJal'J0 Mar. 6 & 7 CL~~,,; ~ ..\, In\'1t~ttiunal Sun \':dk" Ski Club Far \Vest Kandahar Alpine Meadov:s, Cal. Taho~ Ski Club Md,l. 27 Tribun;, ::;~i CLl,,;c Ail J'-'nim Cia,;,'s Im.iL.tional Ski Club :Mar. 13, 14 & 1 S Roeh Cup - Wewer Memorial Aopen, Co!o. A8{.h~n Ski Club Ivb.r. 28 Bnf!l-:tup. Mar. 15 thru 21 ·J"i'~l!ns,·"·,-5 boys & ~ girls S:ll; Ldk.~ Ski Cluh National Junior Alpine Championships Bend, Oregon 81"I1d Skylin"r.~ Ski Apr. [i \\ \>''::,-'rn Stati.':;' Chr·llllri{)n~.hips Sun \'all.:y. Idaho Club E1 ... :\'I...'11 \\'c:-t,:rn, Statc:-' Tc,vns Sun Vall,,;; Sh Gub ,. Mar. 22, 23 & 24 Harriman Cup Sun Valley, Ida. /\pr. ~~ Intl'fi-'l~n'I!I·ain C~)a~:h ..... ~ CLn5.: Park ell)" t"tah Sun Valley Ski Club ~\il ])i\'Llt)nai Coa('h('~ ISA Mar. 27, 29 & 30 NCAA Championships Crystal Mtll. Wash. U. of Wa"hington Apr. 2, :; (; 4 National Senior Alpine Championships Crystal MtB., Wash. Washington Ski Club ROCKY IVlOUNTAIN INTERCOLLEGIATE SKI ASSOCIATION Apr. 2, 3 &' 4 National Veterans Alpine Championships f\spen, Co],). Aspen Ski Club 1964·65 COMPETITIONS SCHEDULE Apr. 24 (5 25 Silver Bdt Sugar Bowl, Calif. Sugar Bowl Ski Club Date Event Location Dec. 18. 19 & 20 Chri;.tn!J' 1kct !\~r.:n. C~.:kJIadu

.I.m, 1, f.i" ~ew Y,,;:u', "icet Stmhoat. Sprgs" CDIo .

.131;. 15. 16 U 17 D""w[ Carnival \\·inter Park, Colo. feb. 4, 5 & (; Crah Carnival Park City. Utah h'\>, 19. 20 f.i ::'1 \V:,tcrn State;. Carnival Crested Butt\', Colo, MaL 5, (; fi ? RMJSA. Ch:unpiordlips \Vinter Park, Colo. M,n. 27, 29 €? 30 NC:\A Championships Cry;;ta! Mtn., \Vash.

Pag,· 14 Page 15 NATIONAL TEAM MEMBERS CLASS C MEN Slalom Downhill Giant Slalom SENIOR ALPINE TEAM 1. Jerry Wright 1. Bob Van Dyke 1. Brent Elliott 2. Bill Smith 2. Jim Tedford Women MEN (Continued) 2. Fred Van Dyke 3. Bart Nick Stone :;. Steve Farr ;I Boyd Wright Barbara Amick, Sun Valley Ski Club Jim Gaddis, Alpine Training School Arlene Belnap, Alpine Training School Fox Goddard, U. of Utah Ski Team CLASS C WOMEN Peggy Goddard, Snow Basin Rae. Club Richard Groth, U. of Utah Ski Team Slalom Downhill Giant Slalom Karen Korfanta, U. of Utah Ski Team 1. Susan Ten Eyck 1. Susan Ten Eyck 1. Geraldine Prio' Margo Walters, Sun VaHey Ski Club Charles McWilliams, Sun Valley Ski 2. Virginia Larimore Club 2. Geraldine Price 2. Susan Ten Eyck (U. S. Olympic Team) 3. Virginia Larimore 3. Jo Ann Fr,ll1tJ; Dale Miller, Weber St. ColI. Ski Team Men John Miller, U. of Utah Ski Team VETERANS Ladd Cbristemcn, U. of Utah Ski Team Rob"rt B. Nelson, Sun Valley Ski Club Slalom Downhill Giant Slalom Dave Engen, U. of Utah Ski Team Gray Reynolds, Utah St. U. Ski Team 1. Jay Price 1. Kay Wade 1. Dan Lee 2. Nick Spencer 2. Nick Spencer 2. Jay Price JUNIOR ALPINE TEAM 3. Kay Wade 3. Jay Price 3. AI Hansm Girls BOYS (Continued) JUMPING Arlene Belnap, Alpine Training School Howard Collins, Alpine Trng. School Class A Qass B·1 Class B·2 Linda Bircher, jackson Hole Ski Club Bruce Hammond, Sun Valley Ski Club 1. Bart Nick Stone 1. Pete Karns L Richard GrNh Karen Budge, Jackson Hole Ski Club Bob Hoge, Alpine Training School CROSS COUNTRY Robin Crabtree, Tachon Hole Ski Club jo~ lofanger, Jackson Hole Ski Club Peggy GodJard, 'Snow Basin Rae. Club Denny Miller, Sun Valley Ski Club I.Pete Karns 2. Bart Nick Stone 3. Mike Crm!' Claire Harrison, Alpme Trng. School Ray Miller, Snow Basin Racing Club Janne Smith. Alpine Training School Mike Rice, Bear Gulch Ski Club JUNIORS: Pam Street, Sun Valley Ski Club Raymond Ricks, Jacbon Hole Ski Club EXPERT BOYS Larry Ross, Snow Basin Racing Club Boys John SabaJa, Sun Valley Ski Club Slalom Downhill Giant Slalom Robbie Dell. Sun Valley Ski Club Mike Simpo;on, Sun Valley Ski Club 1. Ray Miller 1, Steve Clegg 1. Ray Miller Stn'c Clq:;g. Alpin£' Training School John Taufer, Alrine Training School 2. StevO'l S SPECIAL ANNUAL AWARDS Slalom Downhill Gian.t Slalom 1, ..... lan l~J;'jg&ton 1. Al.n .:tangK01', 1, Gfl3d Ihlilg,~ THE MARC STRAND AWARD - Given annually to the individual who has " Danny Budge 1. Gregor, Yamada ~, )..filrk Rhinl~hart contributed outstanding service and sustained devotion 3, Marlin Rn$'S 3. Danny B\,dg~ ~, Gar:, .H.mlm(>lv-i to the sport of skiing in the Intermountain Division. 1963 ALTON C, MELVILLE p.EE~r£iE GIRlS 1964 PAUL GODDARD Slalom Dt».'"hil1 G,ant SLriom L HoU,:y Deil1t L B-arhk Budg<~ !, R~rbit'; Budge THE DON REDDISH AWARD - Given annually to the individual who has 2, Janet StaJ~.y la!1~t Staley 2. Judy Price shown the most outstanding activity in focusing the in­ ~. Robbie Lyon Bed. :.. Rd'b}c Lynn Bec!,; terest of youth in skiing in the Intermountain Division, JtJMPJNG 1963 BILL ASHLEY Expert Jm.otm.edia-re No.... i<:1ft 19M JOHN CRESS L Pat '\Voodv.'ard 1, Jim Huidd;opcr J, Virgil \'.'ucl 2. Dandl M.:Kimtray ::::. Jeff Crahtn:,(: 2. Z~ltt2: S;PJndcrfo. THE SKI PATROL AWARD - Given annually to the individual ski patrolman 3, banrcy \Van! who has performed the most outstanding feat of skipatrol­ manship in the Intermountain Division. CROSS COlJNTRY 1963 - RON NICOLI Eli~rt Inh'rmediatc NGVK-~ 1964 - FRANK EWING and BOB GADDIE 1, Ray Ricb 1. Peu.:r ..o\th!ey 1. St.;·".t Aohky :. Jeff C,rabtl·~,. SENIOR FEMALE RACER OF THE YEAR :\. D,mn}' \Vard 1963 - MARGO WALTERS 1964 - KAREN KORFANTA

SENIOR MALE RACER OF THE YEAR 7 f ASKI TROPHY 1963 - JIM GADDIS Gi\'~::n annuaHy f.(J tot: l~l"~rmou_ntajn ~ki ·dub aC'cu~n\jlatlng t£ll~ fl}-ost c.ornp"'titj\'·!,;.~ 1964 - JIM GADDIS p\.lint~ ii) aU of d.H:" lntcrnp.:'\unt~!n -,..ancti.on.l"~il t.;~venE du,t1ng the ~t~a::(ln, Tbe tro,phy, don~tcd by r.he' F;t,,~kI C,on1p;"HT~T, i~ a tra'\'~'}hn~ (Yf:li' ar;.d th~. V+',inncr H: JUNIOR GIRL RACER OF THE YEAR ·~ntitl.cd to retain it for one y('ar. 1963 - KAREN KORFANTA 1962-1;3 .-.- JACKSON HOLE SKI CLUB, jackwll. \Vymni.,ng 1964 - KAREN BUDGE 1963,64·,.· JACKSON HOLE SKI CLeS, JacK';on, W'y(}ming JUNIOR BOY RACER OF THE YEAR .Final Standmro !l1 tfh' F.'\SKI TROPHY cGlnpctirion fm 19fi':H,4 Pl..ACE SKi CLUB TOTAL ron-."TS 1963 - DALE MILLER L Jacbol1 !-Iok Ski (;lub !(~S3 1964 - RAY MILLER 1, ;\lpirH' Tl:ainmg Sduw! 987 :L Snn.... B~;'n R.a~.i1'lg Cld, 4S! JUNIOR NORDIC COMPETITOR OF THE YEAR 4, Sait L":"lc Ski ebb 46'3 1964 - RAYMOND RICKS 5. Sun V,l,ky Ski (~ub 3M 6. Univcr;iry of t;{;~h Sb Club 31,81/~ SENIOR NORDIC COMPETITOR OF THE YEAR 7, KIf! Ski Club 29~lii 1964 - FRITIIJOF PRYDZ 8, lkar ·Guieh Ski ChJh 25:l/i, .,. )1. '1 iago Sfi.i CJuh 13 J ~/:! OUTSTANDING SKI CLUB OF THE YEAR ln, ~IC~; C()llq:~ 1'ih T.:a!Jl, ' _ ~O 1955 - JACKSON HOLE SKI CLUB, Jackson, Wyoming 1 L lJtan State lH11ver.'!Hy 5~t f("..tll'H !8. 1956 - Award not made ]2, Pocatdb Ski :\,~,<,'c.iatio1\ 'J?, 1957 - SNOW BASIN SKI CLUB, Ogden, Utah !:\, U'qu~b:w/;h Ski Club 7:: 1958 - POCATELLO SKI ASSOCIATION, Pocatello, Idaho B, \Vcner Stitt" C",lJ",ge Ski Tc.. m 58 1959 - USQUEBAUGH SKI CLUB, Salt Lake City, Utah i5. .spitzbmgi?re Ski Club 56% 1960 - USQUEBAUGH SKI CLUB, Salt Lake City, Utah 16, Park Cit~< S~i Ciub 4S~/2 1961 - USQUEBAUGH SKI CLUB, Salt Lake City, Utah 17. N,m!-Alp Sh Club 37l,'2 1962 - JACKSON HOLE SKI CLUB, Jackson, Wyoming lB. Pintdalc .5ki Club 12 1963 - USQUEBAUGH SKI CLUB, Salt Lake City, Utah 19, Hl'fcu/(", Slt.i Cluh ;lj 1964 - USQUEBAUGH SKI CLUB, Salt Lake City, Utah T rem, Ji i.ll j\ir ~orce, Ba;;c Ski Club 7 (In 1964, the USQUE BAUGH SKI CLUB was also named "'2{,!, Solitude tikt Fauol 'I as the Outstanding Ski Club in the United States Ski Asso' Drulffili.. td 131 !/i. ciation,)

Page 18 Page 19 SPORTS COMPANY

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