Broadcast I Ng Ii Jul19
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Ta NEMn7SGMEEKLY OF THE FVFúa Broadcast i ng ii Jul19 p yo Gr si:- Cet` AX° e ooa G ".A-Z:7" 124 HOURS Available September 1983 "We expected the Research Group to be helpful, but the results even surprised us:' "Before we started working with the Research Group at our station - about 3 or 4 years ago - I honestly thought they just did perceptual research like other research firms. We've found since then that what has made their clients - and our Katz stations - successful was not just the research; it goes far beyond that. The Research Group is the only company that has the grasp of marketing warfare to work with each one of our management team - and all of us at the corporate office - to take the information and deyelop it into a winning strategic team. heard that the Research Group was excellent and we expected them to be helpful, but the results even surprised us. Not only in Arbitron shares (like our WZZK in Birming- ham going from a 5.3 to a 17.7), but in bottom line dollars ... It's been tremendous. Now we have the Research Group on an exclusive long term basis in all of our markets - for all our formats. We consider them partners in the management of the Katz radio station. I wouldn't want them against me at a competing station." DICK FERGUSON, President The Katz Broadcasting Company In almost every Field there is a company that has earned a reputation as the leader. The R Radio's Strategic Research Team 1422 MONTEREY PROFESSIONAL PLAZA SAN LUIS OBISPO, CALIFORNIA 93401 805/541 -2838 Vol 103:: No. 3 Broadcasting0Jul19 NAB and Justice come to terms Five commissioners for the FCC? CBS finishes its investigation of 'TV Guide' charges Appeals court upholds FCC in wESH renewal case OWNERSHIP LIMITS FCC moves toward relaxation diet and caffeine -free drinks are introduced. of rule but there is no consensus on how much PAGE 54. things should be changed or how long it will take. ... SO SHALL YOU REAP In long-time WESH -TV PAGE 35. case, U.S. Court of Appeals confirms FCC policy that holds licensees with good records deserve PARING DOWN FCC If Senate Commerce expectancy of renewal. PAGE 57. Committee has its way, number of commissioners will be cut to five. PAGE 36. DELAY POSSIBLE FOR NEW FM'S Advisory committee urges FCC to reopen rulemaking that ADAMANCY AND CONCESSION CBS News stands would permit more commercial frequencies. by Vietnam documentary, but admits some flaws PAGE 58. and says changes will be made to protect credibility in future. PAGE 37. NEW SPIN ON RADIO MARTI Administration wins House Commerce Committee approval of new FRITTS AND FLAK Board chairman criticized for version of bill that would let NTIA select appropriate manner in which he entered candidacy for NAB place in spectrum for station beamed at Cuba. presidency. It comes as manuevering injects some PAGE 59. characteristics of political contest. PAGE 38. FCC'S CONTINUING PROBLEM Commission may CODE ANTITRUST SETTLEMENT NAB files have to pay $198,000 to broker for move to Rosslyn, consent decree with Judge Greene proposing Va., that didn't materialize. And tug -of -war goes on elimination of restrictions on nonprogram with GSA over proposal to relocate FCC to another announcements and commercials. PAGE 39. Virginia site. PAGE 61. INCHING ALONG Controversial common- carrier BIDDING FOR BOSTON HONORS New WNEV -TV bill moves slowly through markup with content there strengthens its hand in battle for local news essentially intact. PAGE 39. ratings supremacy, with new anchors, sets and improved technology. PAGE 63. N.Y. CABLE FRANCHISES Cablevision insists it is THOSE OLD 3 -D MOVIES Movie industry's film in running, but is told that failure to agree still by city craze of yesteryear becomes latest television fad. on borough locations could mean franchises will be PAGE 64. awarded to others. PAGE 41. JURY STILL OUT After three months of advertising CABLE GOES TO CHICAGO CTAM's "Winds of experiment on noncommercial TV, some see it as Change" conference opens on shores of Lake public system's salvation; others would feel more Michigan with more than 1,000 in attendance for comfortable with different fund -raising. PAGE 68. no -nonsense sessions that will be devoid of public sales pitches and sponsored events. PAGE 49. UPPING ANCHOR IN NORFOLK For nearly three Complete agenda is on PAGE 53. decades, Landmark's corporate ship has stayed trim as it sailed into new media waters. At the helm, CLASH OF COLAS Broadcast advertising is big its respected chairman and a native Virginian, Frank gun in warfare between Coke, Pepsi and 7 -Up as Batten. PAGE 95. INDEX TO DEPARTMENTS Advertising & Marketing... 54 Datebook 18 In Brief 96 Monitor 65 Business Briefly 12 Editorials 98 Journalism 63 Open Mike 26 Cablecastings 8 Fates & Fortunes 91 Law & Regulation 57 Programing 64 Changing Hands 73 Fifth Estater 95 The Media 68 Special Report 49 Closed Circuit 7 For the Record 74 Monday Memo 30 Stock Index 62 Broadcasting (ISSN 0007.2028) is published 51 Mondays a year (combined issue at yearend) by Broadcasting Publications Inc., 1735 Males Street, N.W. Washington. D.C. 20036. Second -class postage paid at Washington. D.C., and additional offices. Single issue S1.75 except special issues 52.50 (50th Anniversary issue S10). Subscriptions, U.S. and possessions: one year S55, two years S105, three years $150. Canadian and other international subscribers add 520 per year. U.S. and possessions add S170 yearly for special delivery, $100 for first- class. Subscriber's occupation required. Annually: Broadcasting C Cablecaating Yearbook $65, Across the Dial $3.95. Microfilm of Broadcasting is available from University Microfilms, 300 North Zeeb Road, Ann Arbor, Mich. 48106 (35mm, lull year S35). Microfiche of Broadcasting is available from Bell 6 Howell, Micro Photo Division, Old Mansfield Road. Wooster. Ohio 44691 (full year S27.50). Postmaster please send address corrections to Broadcasting, 1735 DeSales Street. N.W. Washington. D.C. 20036. INDEX TO ADVERTISERS American Chiropractic Association 56 O Blackburn & Co. Inc. 72 D Burkhart/Abrams /Michaels /Douglas 71 :1 CNN 24 -25 Continental Electronics 63 O R.C. Crisler & Co. 52 0 Delta Air Cargo 70 D Grand Hyatt New York 320 Hearst /ABC 9 C International Tapelronics Corp. 23 i I KTVI -TV Inside Back Cover A Katz 33 D Lexington Broadcast Services Co. Inc. 15, 31 D Lorimar 50-510 MCA -TV 19 n MGM /UA Entertainment Co. 6 Metro Weather Service 54 Modern Satellite Network 43 O Motorola 55 I I Mutual Broadcasting System 27 D National Federation of Independent Business 12 0 Petry 13 D Research Group Front Cover. 4 L=I Cecil L. Richards 73 D SIN 48 :: Southern Cable Television Association 11 0 State Farm Insurance Company 10 0 D.L. Taffner Syndication Sales 53 William B. Tanner 14 LI felepictures Corp. 44 -47 D Viacom Inside Front Cover /Page 3 I1 WJIM -TV 34 n Ward Beck Systems Ltd. Back Cover Warner Amex Satellite Entertainment Co. 28 -29:.' Narner Brothers Television Distribution 16 -17, 20 -21 0 TH PINKPANTH =R IS HAVING A "FI LLD" DAY! MGM /UA Television Distribution welcomes Field Communications - KBHK, San Francisco, WKBD, Detroit, WKBS, Philadelphia -to the rapidly growing lineup of "Pink Panther" stations. Entrtaininnt Co. Television Distribution Oí982 A1eroGOMwynMave. Farn Co and Uniei Artists Cnpeallon All Rgnts Reserved (C1osed Circ-., shouldn't be based on rent payments 100 government telecommunications AM stereo: up in air alone but also on travel costs move industry and business leaders, and has As BuunucnSIINC, went to press last would impose on public with which FCC contacted State Department on matter. Friday, Leonard Kahn was anxiously does business. However, State's enthusiasm for awaiting notification that his AM stereo Taking campaign to top, Chairman Gayer's project seems restrained. Official system had been type accepted by FCC. Mark Fowler took GSA Administrator notes that number of questions must be Having talked to FCC officials that Gerald Carmen out to see proposed resolved before decision on whether to afternoon, he believed FCC action was location for himself. There Fowler might support Gayer is reached. Among other imminent. Granting of type acceptance have been able to demonstrate another things, State would determine "political would have effect of authorizing 14 reason for renegotiating current lease. environment" surrounding candidates stations with Kahn equipment to begin While current lease expires next October, who have already announced and U.S: s regular stereo broadcasts. Harris filed for proposed new headquarters exists only in relationship to them. Then U.S. would type acceptance last month after Kahn, minds of its potential creators; site is decide whether to run candidate and but FCC reportedly has made little parking lot: construction has not begun. decide who it would be. "Gayer is looking progress on application. Magnavox and at it from other end," official noted. Four Motorola have yet to file. candidates are now in race, including incumbent, Mili,ofTunisia, Despite prospect of real live AM stereo Clio and cable Mohammed broadcasting by end of month, most and incumbent deputy, Richard E. Butler, receiver manufacturers and some Cabletelevision Advertising Bureau is on of Australia. Others are from India and with broadcasters are looking to Delco's test of verge of signing agreement Clio Sweden. vying systems for guidance. Delco, Awards to participate in Clio year in new cable division of General Motors and leading competitions next domestic manufacturer of automobile television category. CAB says earlier would Female principals radio sets, had originally planned to use reports that cable awards become FCC report commissioned nearby wiou Kokomo, lnd.,for test, but it part of ACE competitions proved in 1980, "Female Ownership now appears WIRE Indianapolis will have premature.