Ta NEMn7SGMEEKLY OF THE FVFúa Broadcast i ng ii Jul19

p yo Gr si:- Cet` AX° e ooa G ".A-Z:7" 124 HOURS Available September 1983 "We expected the Research Group to be helpful, but the results even surprised us:'

"Before we started working with the Research Group at our station - about 3 or 4 years ago - I honestly thought they just did perceptual research like other research firms. We've found since then that what has made their clients - and our Katz stations - successful was not just the research; it goes far beyond that. The Research Group is the only company that has the grasp of marketing warfare to work with each one of our management team - and all of us at the corporate office - to take the information and deyelop it into a winning strategic team. heard that the Research Group was excellent and we expected them to be helpful, but the results even surprised us. Not only in Arbitron shares (like our WZZK in Birming- ham going from a 5.3 to a 17.7), but in bottom line dollars ... It's been tremendous. Now we have the Research Group on an exclusive long term basis in all of our markets - for all our formats. We consider them partners in the management of the Katz radio station. I wouldn't want them against me at a competing station."

DICK FERGUSON, President The Katz Broadcasting Company

In almost every Field there is a company that has earned a reputation as the leader. The Radio's Strategic Research Team

1422 MONTEREY PROFESSIONAL PLAZA SAN LUIS OBISPO, CALIFORNIA 93401 805/541 -2838 Vol 103:: No. 3 Broadcasting0Jul19

NAB and Justice come to terms Five commissioners for the FCC? CBS finishes its investigation of 'TV Guide' charges Appeals court upholds FCC in wESH renewal case OWNERSHIP LIMITS FCC moves toward relaxation diet and caffeine - drinks are introduced. of rule but there is no consensus on how much PAGE 54. things should be changed or how long it will take. ... SO SHALL YOU REAP In long-time WESH -TV PAGE 35. case, U.S. Court of Appeals confirms FCC policy that holds licensees with good records deserve PARING DOWN FCC If Senate Commerce expectancy of renewal. PAGE 57. Committee has its way, number of commissioners will be cut to five. PAGE 36. DELAY POSSIBLE FOR NEW FM'S Advisory committee urges FCC to reopen rulemaking that ADAMANCY AND CONCESSION CBS News stands would permit more commercial frequencies. by Vietnam documentary, but admits some flaws PAGE 58. and says changes will be made to protect credibility in future. PAGE 37. NEW SPIN ON RADIO MARTI Administration wins House Commerce Committee approval of new FRITTS AND FLAK Board chairman criticized for version of bill that would let NTIA select appropriate manner in which he entered candidacy for NAB place in spectrum for station beamed at Cuba. presidency. It comes as manuevering injects some PAGE 59. characteristics of political contest. PAGE 38. FCC'S CONTINUING PROBLEM Commission may CODE ANTITRUST SETTLEMENT NAB files have to pay $198,000 to broker for move to Rosslyn, consent decree with Judge Greene proposing Va., that didn't materialize. And tug -of -war goes on elimination of restrictions on nonprogram with GSA over proposal to relocate FCC to another announcements and commercials. PAGE 39. Virginia site. PAGE 61.

INCHING ALONG Controversial common- carrier BIDDING FOR HONORS New WNEV -TV bill moves slowly through markup with content there strengthens its hand in battle for local news essentially intact. PAGE 39. ratings supremacy, with new anchors, sets and improved technology. PAGE 63. N.Y. CABLE FRANCHISES insists it is THOSE OLD 3 -D MOVIES Movie industry's film in running, but is told that failure to agree still by city craze of yesteryear becomes latest television fad. on borough locations could mean franchises will be PAGE 64. awarded to others. PAGE 41. JURY STILL OUT After three months of advertising CABLE GOES TO CTAM's "Winds of experiment on noncommercial TV, some see it as Change" conference opens on shores of Lake public system's salvation; others would feel more Michigan with more than 1,000 in attendance for comfortable with different fund -raising. PAGE 68. no -nonsense sessions that will be devoid of public sales pitches and sponsored events. PAGE 49. UPPING ANCHOR IN NORFOLK For nearly three Complete agenda is on PAGE 53. , Landmark's corporate ship has stayed trim as it sailed into new media waters. At the helm, CLASH OF COLAS Broadcast advertising is big its respected chairman and a native Virginian, Frank gun in warfare between Coke, Pepsi and 7 -Up as Batten. PAGE 95.

INDEX TO DEPARTMENTS Advertising & Marketing... 54 Datebook 18 In Brief 96 Monitor 65 Business Briefly 12 Editorials 98 Journalism 63 Open Mike 26 Cablecastings 8 Fates & Fortunes 91 Law & Regulation 57 Programing 64 Changing Hands 73 Fifth Estater 95 The Media 68 Special Report 49 Closed Circuit 7 For the Record 74 Monday Memo 30 Stock Index 62

Broadcasting (ISSN 0007.2028) is published 51 Mondays a year (combined issue at yearend) by Broadcasting Publications Inc., 1735 Males Street, N.W. Washington. D.C. 20036. Second -class postage paid at Washington. D.C., and additional offices. Single issue S1.75 except special issues 52.50 (50th Anniversary issue S10). Subscriptions, U.S. and possessions: one year S55, two years S105, three years $150. Canadian and other international subscribers add 520 per year. U.S. and possessions add S170 yearly for special delivery, $100 for first- class. Subscriber's occupation required. Annually: Broadcasting C Cablecaating Yearbook $65, Across the Dial $3.95. Microfilm of Broadcasting is available from University Microfilms, 300 North Zeeb Road, Ann Arbor, Mich. 48106 (35mm, lull year S35). Microfiche of Broadcasting is available from Bell 6 Howell, Micro Photo Division, Old Mansfield Road. Wooster. Ohio 44691 (full year S27.50). Postmaster please send address corrections to Broadcasting, 1735 DeSales Street. N.W. Washington. D.C. 20036.

INDEX TO ADVERTISERS American Chiropractic Association 56 O Blackburn & Co. Inc. 72 D Burkhart/Abrams /Michaels /Douglas 71 :1 CNN 24 -25 Continental

Electronics 63 O R.C. Crisler & Co. 52 0 Air Cargo 70 D Grand Hyatt 320 Hearst /ABC 9 C International Tapelronics Corp. 23 i I KTVI -TV Inside Back Cover A Katz 33 D Lexington Broadcast Services Co. Inc. 15, 31 D Lorimar 50-510 MCA -TV 19 n MGM /UA Entertainment Co. 6 Metro Weather Service 54 Modern Satellite

Network 43 O Motorola 55 I I Mutual Broadcasting System 27 D National Federation of Independent Business 12 0 Petry 13 D Research Group Front Cover. 4 L=I Cecil L. Richards 73 D SIN 48 :: Southern Association 11 0 State Farm Insurance Company 10 0 D.L. Taffner Syndication Sales 53 William B. Tanner 14 LI felepictures Corp. 44 -47 D Viacom Inside Front Cover /Page 3 I1 WJIM -TV 34 n Ward Beck Systems Ltd. Back Cover Warner Amex Satellite Entertainment Co. 28 -29:.' Narner Brothers Television Distribution 16 -17, 20 -21 0 TH PINKPANTH =R IS HAVING A "FI LLD" DAY!

MGM /UA Television Distribution welcomes Field Communications - KBHK, San Francisco, WKBD, Detroit, WKBS, Philadelphia -to the rapidly growing lineup of "Pink Panther" stations.

Entrtaininnt Co. Television Distribution

Oí982 A1eroGOMwynMave. Farn Co and Uniei Artists Cnpeallon All Rgnts Reserved (C1osed Circ-.,

shouldn't be based on rent payments 100 government telecommunications AM stereo: up in air alone but also on travel costs move industry and business leaders, and has As BuunucnSIINC, went to press last would impose on public with which FCC contacted State Department on matter. Friday, Leonard Kahn was anxiously does business. However, State's enthusiasm for awaiting notification that his AM stereo Taking campaign to top, Chairman Gayer's project seems restrained. Official system had been type accepted by FCC. Mark Fowler took GSA Administrator notes that number of questions must be Having talked to FCC officials that Gerald Carmen out to see proposed resolved before decision on whether to afternoon, he believed FCC action was location for himself. There Fowler might support Gayer is reached. Among other imminent. Granting of type acceptance have been able to demonstrate another things, State would determine "political would have effect of authorizing 14 reason for renegotiating current lease. environment" surrounding candidates stations with Kahn equipment to begin While current lease expires next October, who have already announced and U.S: s regular stereo broadcasts. Harris filed for proposed new headquarters exists only in relationship to them. Then U.S. would type acceptance last month after Kahn, minds of its potential creators; site is decide whether to run candidate and but FCC reportedly has made little parking lot: construction has not begun. decide who it would be. "Gayer is looking progress on application. Magnavox and at it from other end," official noted. Four Motorola have yet to file. candidates are now in race, including incumbent, Mili,ofTunisia, Despite prospect of real live AM stereo Clio and cable Mohammed broadcasting by end of month, most and incumbent deputy, Richard E. Butler, receiver manufacturers and some Cabletelevision Advertising Bureau is on of Australia. Others are from India and with broadcasters are looking to Delco's test of verge of signing agreement Clio Sweden. vying systems for guidance. Delco, Awards to participate in Clio year in new cable division of General Motors and leading competitions next domestic manufacturer of automobile television category. CAB says earlier would Female principals radio sets, had originally planned to use reports that cable awards become FCC report commissioned nearby wiou Kokomo, lnd.,for test, but it part of ACE competitions proved in 1980, "Female Ownership now appears WIRE Indianapolis will have premature. Both ACE and CAB, after of Broadcast discussions, that ACE, geared to Stations," is expected to be made honors. FCC has granted latter station decided public this week. Principal authority to conduct experimental stereo programing, was not proper forum for finding of report, cable which has been completed broadcasts. Delco would like to test all five television advertising. for two months, is that women are systems considered by FCC and possibly majority owners (owning 50% or more others, but so far only Magnavox and 11=111t of stock) of 8.6% of AM stations, Motorola have agreed to Delco's No takers 9% of all FM's and 2.8% of TV's. conditions. Kahn said he is reluctant to For all their talk about needing access to participate for fear of antitrust action. network TV time, advocacy advertisers .seem mystifyingly slow to take advantage of their opportunities. ABC -TV opened Post's progress By itself late -night nonnews programing to them What's in future for Washington Post Co.? July 1, 1981, and has similarly opened its It wouldn't mind taking on more broadcast CBS News's plan to create vice new Morning newscast and plans to properties and maybe cable but not at presidency to "review and evaluate" This open late -night news hour that starts next prevailing prices. In presentation to New complaints about its broadcasts (page 37) fall. Price in late -night entertainment was York security analysts last week, Post finds no sympathy in NBC management. set at $32,000 per minute, about 8.5% president and CEO, Richard Simmons, "We're certainly not going to set up an production and other called television station prices "phony," ombudsman," spokesman said, noting more -to cover going rate for said they would come down as cable that NBC and parent RCA have for years extra costs -than advertisers with products rather than erodes station profit margins. But margins resisted, as unnecessary, outside efforts to points of view to sell. Advocacy pricing for still present opportunities, Simmons said. get one established. ABC News already new newscasts hasn't been set, but need Post -Newsweek's TV group produced 27% has one, sort of: Spokesman there noted for hurry is not apparent: No advocacy of revenue as profit last year, below that George Watson is assigned to see that advocate has yet bought into any of this. average for comparable properties (50% ABC News standards are observed and and more), dragged down by WDIVITV), in that he also oversees Viewpoints, hard - pressed Detroit market, which had News broadcasts, quarterly review of ABC margin in low teens, Simmons reported. but that those are some his duties. only of Ours or theirs? Post company will "husband resources" U.S., which has not been represented in as its Washington Post throws off big cash top spot of International How, and information gathered and Home sweet home Telecommunication Union since Gerald amortized in one medium is sold to FCC has stepped up campaign to persuade Cross left secretary -general's post in 1965, another (as wDlv's Sonia show pulls in General Services Administration that should back candidate of its own when $15,000 a week from sa!e to cable's USA commission should remain at current ITU members meet in plenipotentiary Network). Bright blip on Post's future Washington headquarters. Although GSA conference to be held in Nairobi, Kenya, scope: cellular radio. Simmons thinks its has maintained that move to Hoffman - Sept. 26 -Nov. 5. That is view of John margins could approach those of TV Center location in Alexandria, Va., is Gayer, retired broadcaster and former broadcasting in heyday. Post has applied most cost -efficient alternative, FCC member, for 13 years, of ITU's for three cellular plants, will file for at least argues that location is too remote (see International Frequency Registration three more in Hartford, Conn.; story page 61). In letter to GSA last week, Board. And he has candidate in mind, Jacksonville, Fla., and other Florida FCC argued that cost determinations himself. He says he has support of some location.

Broadcasting Jul 19 1982 7 (Cable .cas 1- qs)

Ad in in homes with the most attractive triple -pay hodgepodge of equipment and material combo (HBO, and Showtime) ? such as space laboratories. And a NASA of- Local cable advertising has certainly been The pay networks scored 23/36 to free ficial indicated that most of the commercial drawing attention at industry conferences television's 39/59. space available through that period has lately. Now the number -two MSO, Ameri been booked. can Television & Communications, has The types of commercial satellites to be made a "major commitment" to advertising shuttled into space include domestic birds sales - establishing a full - fledged sales divi- for both voice and data applications as well sion at its Capitol Cablevision system in as video transmissions, and direct broadcast Albany, N.Y. A four - person sales force will satellites. STC Corp. has reservations for be pitching cable's advertising potential, four shuttle flights in 1986 (January, April, and has already landed several accounts. August and November) and a fifth in Febru- The system has also installed a production ary 1987 to carry its DBS birds into orbit. unit to make commercials for local clients. RCA has booked three flights to carry DBS Capitol will place the spots in local avails on satellites into space (April and November five nationally distributed cable networks 1986 and May 1987) and four others to (two of them already on the system, USA launch domsats (October 1984, May 1985, Network and ESPN, three others that are April 1986 and April 1987). If projected due to be carried shortly: CNN, MTV and The one and only. Despite the weight and size figures hold up for planned STC and RCA birds, STC will pay about CBS Cable). Rate card prices vary proliferation of cable and broadcast $20.6 million per DBS shuttle launch. RCA across the networks -MTV the highest at news shows and networks, the only one $35 a spot, CBS Cable at the low end, $20 a will be charged about $33.6 million for to carry gavel -to -gavel coverage of Sec- spot. (Volume discounts apply.) launches in fiscal 1986 -87. Western Union retary of State George P. Shultz's in- The choice of Albany, says ATC's na- has not booked any flights for its proposed last week by tional manager of advertising sales, Allan terrogation the Senate DBS system but will launch Westar VI (May Eisenberg, was made because it is a large, Judiciary Committee was Cable News 1984) and Westar VII (July 1984) by way mature system that has a high penetra- Network. Even C -SPAN, which provided of shuttle. Six Intelsat birds are scheduled to tion -with subscribers totalling 43,000. the pool feed of the hearings, had to air be shuttled into orbit between October ATC had moved slower into the advertis- the hearings on a delayed basis be- 1984 and January 1987. In November of ing scene -some said more deliberately - cause of its commitment to carry live this year, a planned shuttle flight will carry than other MSO's About four ATC systems the House proceedings. Leslie Hilleary, an SBS voice/data satellite and an Anik have been doing some advertising, but the assistant editor, CNN, said the network (Canadian) bird into space at a price of Capitol launch marks its first major effort. also carried live the swearing in of about $8 million cash. The move isn't being taken lightly - Shultz at the White House last Friday while ATC won't discuss the cost except to morning. say it's a "major" investment, the commer- Competitors cial insertion equipment alone runs in the neighborhood of $250,000. And ATC soon The bell has sounded for another round in plans to mount similar efforts in Bir- Fighting back the battle between Ted Turner and Group mingham, Ala., and Austin, Tex., and hopes W /ABC over their respective news services There's a to add another three or four systems next been late addition to the schedule While Turner has been threatening an anti- year. of events during the Cable Television Ad- trust suit against those opponents for their ministration and Marketing Society meeting Satellite News Channels marketing that starts today (July 19) in Chicago (see strategy, Turner Broadcasting last week ran Pay numbers page 49) -an informal session this morning an ad in the Independence, Mo., Examiner for cable operators in markets with heavy taking its case directly to the subscribers. According to Nielsen's Pay Cable High- STV concentrations. The effort is Landmark Cable Vision's Independence lights from the February sweeps, Home Box spearheaded by Doug Jarvis, of Jack Barry system switched from CNN to SNC. Tues- Office is the favored pay network. In dual - Cable Management, which operates systems day's ad purports to inform Independence pay as well as triple -pay homes, HBO in- in the Los Angeles ADI. That market was the cable subscribers "Why Independence Lost variably pulled a higher rating and share focus of the recent NCTA -commissioned America's Favorite Cable News." "You're than its pay competition. (It even came Brown, Bortz & Coddington study on STV having to settle for an abbreviated service," close to moving into third place behind (BROADCASTING, April 26). That study said the ad says, charging that the operator "is ABC and CBS among all networks -pay cable operators haven't marketed well telling you that they had to take CNN off for and commercial -in prime time in homes against existing STV operations; that, as one technical reasons" and asking: "Doesn't it receiving at least one pay cable service. It operator put it, they've "failed to convey seem odd that Independence is the only city scored a 12 rating and 20 share, compared the value of cable" versus STV. CTAM is in the U.S. with this 'technical' problem ?" to NBC's 13/21.) looking to round up operators from such The copy goes on to suggest the operator HBO's toughest challenger among the markets as Los Angeles, Dallas, Detroit, "may not have told" subscribers that "your pay networks is Showtime. In homes with Chicago and New York. Among the topics cable operator is saving himself money" be- both services, HBO managed a 9 rating and they're likely to discuss - possible joint cause CNN charges 15 cents per sub. 14 share to Showtimé s 7/11. HBO is sure marketing efforts aimed at promoting ca- "That's right. You've lost CNN because to make use of the numbers in the market- ble's advantages. your cable operator wants to save 15 cents ing of its complementary Cinemax service per month per subscriber," it adds. as a second pay tier. "The HBO /Cinemax Space schedule Turner's ad then suggests that subscri- combination was watched more during bers who agree that "news is no place to prime time than the triple -pay combination NASA estimates that about one -third of the pinch pennies" should not only let the of HBO /Showtime /The Movie Channel," total payload space in shuttles being operator know how they feel but "contact HBO notes, and the duet was the only dual - launched through September of 1987 will your city council and mayor too. You may pay combination "to receive more viewing be filled by commercial communications still have a chance to regain the in -depth in prime time than any of the commercial satellites with another third taken up by news coverage the rest of the country networks." How does pay television fare military satellites and other hardware. The receives from CNN." against "free" television (ABC, NBC, CBS) remaining space will be used to carry a A Landmark spokesman countered the ad

Broadcasting Jul 19 1982 8 OUR FAMILY OF CHILD EXPERTS Fred Rogers Dr. Lendon Smith Dr. Lee Salk Dr. Richard Ruopp John & Sandy Gabriel ONLY ON DAYTIME Why does DAYTIME have so many experts on raising kids? Simple. As the only cable network devoted exclusively to women, we wouldn't offer less. Everyday, millions of women can look to us for parenting advice and more. Like providing information on health, cooking, interpersonal relationships, household hints, and timely news. DAYTIME appeals to the thoughtful, decision making woman -the one who often decides whether cable belongs in the home. She is a prime prospect for many of your local advertisers, too. DAYTIME is delivered to your systems, weekdays on Satcom 3R, Transponder 22, without charge. Introduce your women subscribers to experts who speak their language -make the DAYTIME family part of your programming family. Call (212) 661 -4500 and ask for Affiliate Sales.

It hits home. A cable presentation of Hearst /ABC, which draws on the experience of GOOD HOUSEKEEPING, HARPER'S BAZAAR, HOUSE BEAUTIFUL, TOWN & COUNTRY, and COSMOPOLITAN. charges, saying the system never blamed over -the -air broadcast networks. The "technical problems" for the switch, but More viewers, more ads newest advertiser -supported cable program "we told subscribers upfront we thought service, the Cable Health Network, has a SNC was better, and it's free." Only 10 CBS Cable has updated its nine -member S &P staff -four based in New phone calls and a dozen letters have come numbers. The cultural service is York who deal primarily with standards re- in on the subject, he says, some of them now carried on 502 systems, which lated to CHN advertising and five on the before the ad ran. serve total West Coast who address primarily program - a subscriber base of some related standards policy. flue million households. That's up Regulation ahead Don Bay, vice president of standards and from the 250 systems, three million practices for CHN, contends that standards The California state legislator who chairs subscriber count the service had at for his network have to be tougher than the Assembly committee overseeing cable its launch last October. CBS Cable most due to the health - related nature of pro- television regulation told members of the also announced an advertiser graming on CHN. But while overall stan- Southern California Cable Club meeting in addition: Warner Communications' dards may be tougher, in terms of accuracy Los Angeles last Tuesday (July 13) they Atari unit has of program information disseminated or bought a schedule of substantiation "must accept the fact that there is going to 30- second spots for its video games, of commercial product claims, Bay suggests that the number of be some regulation of the cable industry." to start in August That's advertiser With that in mind, Assemblyman Gordon restricted products from CHN advertising number 21 for CBS Cable, with the Duffy (R- Hanford) urged industry repre- may not be as great as broadcast networks sentatives to "head them off at the pass" by service saying one -third of those or the NAB code. Cigarettes are out, but taking an offensive, rather than defensive, have placed renewal orders. CHN will accept spots promoting con- posture regarding cable regulation. In the traceptives and might also consider adver- past, according to Duffy, the industry has tising by a liquor distributor, suggests Bay, too often allowed other interest groups to Standards setters if the proposed campaign were pertinent to determine its legislative fate. health or safety, such as "don't-drink-and- "My own bias is that I do not believe that The NAB's encounter with the Justice drive" campaign. we should make any radical changes in the Department over the enforceability of its way in which municipalities regulate cable television code, and the code's subsequent Entertainment update television," declared Duffy. He added that dismantling, has reinforced the cable indus- some provisions protecting the public in- try's long -standing position that program- How fares The Entertainment Channel one terest are inevitable in current and future ing standards and practices are best ad- month into operation? Seven systems have regulations, including minimal public ac- ministered on a company -by- company launched the service to their subscribers, cess requirements. basis. In the case of most of the major pay including Co.'s During the next few years, Duffy pre- cable services, such as HBO, Showtime and Audubon, N.J., operation, and Warner dicted, the California legislature will pass the Movie Channel, decisions concerning Amex systems in Cincinnati and St. Louis. laws addressing cable and STV piracy, pri- standards and practices are handled by the While TEC won't say how many subs have vacy issues raised by electronic media, and, program departments. Advertiser -sup- ordered the service yet, and individual if public pressure increases, obscenity stan- ported services are more likely to have sep- systems remain cagey, it's believed paying dards. arate S&P departments, similar to the major customers number around 3,000.

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Broadcasting Jul 19 1982 to COMING 800N! 1982 EASTERN SHOW

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TV ONLY U.S. Postal Service Express mail. Atari Home computers. Begins Begins Aug. 9 for six weeks in 14 markets. campaign in seven markets, some for five Luria Catalogue Store Multiple co- Agency: Young & Rubicam, New York. weeks, starting Aug. 16, and some for four op products. Begins in September for 17 Target: adults, 25 -54. weeks, starting Aug. 30. Agency: Young & weeks in four markets. All dayparts. Rubicam, New York. Target: men, 25 -54. Agency: W.B. Doner & Co., Southfield, California Summer Fruit Nectarines. Mich. Target: adults, 18 -49; adults. 25 -54. Begins this week for five weeks in 19 ITT Continental Baking Co. markets. Day, early fringe and late fringe Breakfast Bake Shop (doughnuts). Begins ITT Continental Baking Co. Wonder times. Agency: Busse & Cummins, San Aug. 23 for five weeks in 77 markets. Day Bread. Begins July 21 for 10 weeks in Francisco. Target: adults, 25 -54. and fringe times. Agency: Ted Bates about 60 markets. Fringe times only. Agency: Ted Bates Advertising, New York. L. S. Heath & Sons Candy. Begins in Lageb[rukigo mid -September in 16 markets for nine weeks. Agency: Kelly, Scott & Madison, Chicago. Target, women, 18 -49. Ford agreement ABC, CBS and Ford Motor Co. have settled dispute over commercials about alternative fuel vehicles from Ford. Both ABC and CBS held up airing: demanding Hormel Co. Frozen Mexican entrees. proof from Ford of its claim of leadership in developing cars that run on methane, propane Begins July 26 for six weeks in seven and methanol. Ford supplied documentation on its program to develop nongasoline cars, markets. Agency: BBDO, Minneapolis. but additionally had to supply both networks with letters from U.S. Energy Department, Target: adults, 25 -54. California Energy Commission, Standard Oil Co. and American Gas Association, among others. Jeff Edelstein, ABC spokesman, said request for information was "routine:' Ads for Blue Cross of Northern California cars finally went on air last month. NBC had been running ads since April. Health care. Begins this week for six o weeks in four northern California markets. New product news. Dancer Fitzgerald Sample issued its latest edition of New Product All dayparts. Agency: Allen & Dorward News, which lists 684 products introduced during first six months of 1982, including 152 in Advertising, San Francisco. Target: total June. Figure for June was highest monthly total ever recorded in NPN. During first six adults. months of year, largest number of new product introductions were for health and beauty aids (188), followed by frozen food (103) and sauces, crackers and nuts (48). o

First -time TV user. Spiegel Inc., Oak Brook, Ill., is using television for first time in test in 1 four markets to support extensive print campaign to increase awareness of its merchan- dise catalogues. If six -week test is successful, Spiegel will use TV in rollout in fall of 1983. Thirty- second commercial features fashion studio photography of model Christina Olsen, with fog background. Agency is Marsteller, Chicago. ( Harvester switch. International Harvester has shifted its corporate advertising account to 1S*11 Tatham -Laird & Kudner Advertising, Chicago. D'Arcy, MacManus and Masius was previous agency of record for account. According to Annette De Lorenzo, IH vice president, corpor- AIS MA%ON ES ate communications, decision to change agencies "was prompted by stringent budget `NFÓÉ limitations for IH's corporate advertising:' TLK already has begun planning campaign, ex- v°co`de pected to be released later this summer. Theme will be: "We're not giving in. We're going d tO P natto n oc are tnf D We p`su e hebUSneertcàs SyndiRep marriage. SyndiRep Inc., Chicago, and Production House of Ohio, Chicago, you have joined forces, allowing SyndiRep full -line radio syndication ability from sales to pro- duction. SyndiRep currently sells program features to national advertisers, custom creating çoges>sbusness' unwired network in accordance with advertisers' marketing needs. Production House is \a supplier of short -form programing. o Pa. rep established. Roger Rafson has announced establishment of Commercial Media Sales, western Pennsylvania sales representative service for outlying radio stations need- ing full -time representation in Pittsburgh. Founded this year, CMS already represents NFIB° several radio stations in Pennsylvania and Ohio, including WBVP(AM)- WWKS(FM) Beaver Falls, WOTW(AM) Latrobe, WMAJ(AM)- WXLR(FM) State WFRA(AM)- CALL WJAC -AM -FM Johnstown, College, Joe Shafran, Kathleen Hall or WVEN(FM) Franklin, WTIV(AM) Titusville, all Pennsylvania, and WOXY(FM) Oxford, Ohio. Rafson is Dave Cullen, CMS president. (202) 554-9000. Public Affairs Department Testing, testing. Pabst Brewing Co., Milwaukee, is introducing new Jacob Best Premium light beer via test marketing spot TV campaign in 15 markets across country. Thirty - NATIONAL FEDERATION OF second spots are being used to position Jacob Best as lighter "premium" beer with flights INDEPENDENT BUSINESS that began last week and continue this week. Advertising agency for Jacob Best is Mc- 600 Maryland Avenue Cann- Erickson, New York. Washington, DC 20024

Broadcasting Jul 19 1982 12 The RisingVa ue of Spot TV!

Spot Television is winning the media value race, and is the most effective way to reach your target audiences wherever they are.

And that is good news for advertisers.

Now, more than ever, Spot Television is the hands -down winner for value. PETB Let us tell you the facts about The Original Station Spot Television. Representative Advertising, New York. BROADCASTING PUBLICATIONS INC. Schering- Plough Correctol tablets. Sol Taishoff. cnauman. ort Lawrence B. Taishoff, president. Begins Aug. 16 for two weeks in 50 states. Irving C. Miller, vice president -treasurer Prime time only. Agency: Lake- Spiro- Donald V. West, vice president. Kusi -ry San Diego: To Katz Independent David N. Whitcombe, vice president. Shurman, Memphis. Target: women, 35 TV Sales (no previous rep). Jerome H. Heckman. secretary. and over. Alberto Culver Sugar Twin. Begins WDZL -TV Miami: To Katz Independent TV Broadcastingo rep). Aug. 9 for one week in various markets. All Sales (no previous The Newsweekly of the Fifth Estate dayparts. Agency: Draper Daniels Media INCORPORATING To Blair Services, Chicago. Target: women, 18 -49. KAFY(AM) Bakersfield, Calif.: Radio from McGavren Guild. TELEVISION Ca ble Acastingw I RADIO ONLY r 1 KTHO(AM)- KZFM(FM) South Lake Tahoe, 1735 DeSales Street, N.W., Washington 20036. To previous Calif.: Bernard Howard (no Phone: 202- 638 -1022. Automatic Data Processing Service rep). D Computing services. Begins in early SOI Taishoff. editor. Lawrence B. Taishoff, publisher. September in more than 60 markets for WMAK -FM Nashville; To Bernard Howard EDITORIAL from McGavren Guild. varying numbers of weeks up to 13. Donald V. West, managing editor Agency: Schaefer Advertising, Valley Leonard Zeidenberg, chief correspondent. KNTB(AM)-KMGN(FM) Bakersfield, Calif.: To Mark K. Miller, senior news editor Forge, Pa. Target: men, 25 -54. Kira Greene. assistant to the managing editor. McGavren Guild from CBS Radio Spot Frederick M. Fitzgerald, senior editor. Cottman Transmissions. Begins in late Sales (AM) and Major Market Radio Harry A. Jessell, associate editor September for regular quarterly (FM). Kathy Haley, Doug Halonen, Matt Stump, assistant editors. campaign In about 25 markets for 10 John Eggerton, John Lippman, Kim McAvoy, weeks out of 13 weeks per quarter. KZAP(FM) Sacramento, ,Calif.: To staff writers. Agency: Ross Advertising, Washington, McGavren Guild from Selcom. Nancy lyoob, Michael MCCaleb, editorial assistants. Pa. Target: men, 25 -49. Pat Vance, secretary to the editor WPAP -FM Panama City, Fla.: To McGavren Senior Editorial Consultants Guild from Carpenter Co. Edwin H. James (Washington) I RADIO AND TV I Rufus Crater (New York) WSYR -AM -FM Syracuse, N.Y.: To Katz American Hardware ServiStar BROADCASTING El CABLECASTING stores. Radio from Major Market Radio. YEARBOOK Begins in mid -September in about 55 TV John Mercurio, manager markets and selected radio markets for KxFX(AM) Seattle: To Lotus Reps from P/ Joseph A. Esser, assistant editor Alfred T. Barnes, Mark W. Jeschke, three weeks. Agency: W. B. Doner, W Radio Representatives. editorial assistants. Southfield, Mich. Target: men, 25 -54. ADVERTISING David Whitcombe, director of sales and marketing. Winfield R. Levi. general sales manager (New York). John Andre, sales manager -equipment and engineering (Washington). Gene Edwards, Southern sales manager (Washington). David Berlyn, Eastern sales manager (New York). Tim Thometz, Western sales manager (Hollywood). Charles Mohr, account manager (New York). Doris Kelly, sales service manager Christopher Mosley, classified advertising. CIRCULATION Kwentin K. Keenan, circulation manager Patricia Waldron, Sandra Jenkins, Vanilla Subpamong, Debra De Zarn. PRODUCTION Harry Stevens, production manager Don Gallo, production assistant. ADMINISTRATION Irving C. Miller, business manager Philippe E. Boucher. Doris E. Lord Debra Shapiro, secretary to the publisher BUREAUS We have a library to fit your needs New York: 630 Third Avenue, 10017. and format... check us out... eight Phone: 212- 599 -2830. different services available on an Jay Rubin, senior correspondent -bureau chief. exclusive basis in your market Rocco Famighetti, senior editor Call David Tyler or Carl Reynolds Anthony Herrling, Stephen McClellan, assistant editors. collect (901) 320.4340 for a free demo. Marie Leonard, Mona Gartner, advertising assistants.

Hollywood: 1680 North Vine Street. 90028. Phone: 213- 463 -3148. Richard Mahler, correspondent. Tim Thometz, Western sales manager Sandra Klausner. editorial -advertising assistant.

Member American Business Press Founded 1931. Broodcasting-Teleroeting introduced in 1946. Trlevieion acquired in 1961. Cebleceating introduced in 1972 'Reg. U.S. Patent Office. Copyright 1982 by Broadcasting Publications Inc.

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We wrote this presentation for national right through '82/'83. advertisers. But there are also some very desirable But if you're looking for an exciting new local avails in THE GLEN CAMPBELL entertainment series for your station in MUSIC SHOW every week. And they're '82/'83, you should read it, too. yours to sell, if your station has the series in Its packed with information about THE your market. GLEN CAMPBELL MUSIC SHOW And it There are over 100 markets taken right shows exactly why this weekly half hour is now, with more stations joining the GLEN the hottest new prime access series in CAMPBELL lineup every week. syndication. So if you want to review this major Smart advertisers like General Foods, advertiser- sponsored opportunity for your Lexington Broadcast Nestle, and Star Kist think so. They've station, call or write for your copy of our Services Company, Inc. already snapped up nearly every national presentation now. 777 Third Avenue, New York, NY 1001; advertising availability we have to sell, We'll rush it to you by return mail. (212) 838 -1185 Telex 64081i WAST Albany- SchenectadyTroy WETM TV Elmira KAMR-TV. Amarillo WJET -TV Erie WSB-TV Atlanta KMTR TV Eugene WAGT Augusta KIEM TV Eureka KTBC-TV Austin. Tx. KTHI TV Fargo KEROTV Bakersfield WEVUTV Ft. Myers WMAR-TV Baltimore WZZM TV Grand Rapids - WAFB-TV. Baton Rouge Kalamazoo KJAC-TV Beaumont -Port Arthur WGHPTV Greensboro - WBNG-TV Binghamton Winston -Salem -High Point WVTM-TV Birmingham WLOSTV Greenville -Ashevi KFYR-TV Bismarck -Minot WXVT. Greenville. Ms. WOAY -TV Bluefield -Oak Hill WCTI TV Greenville -New Be KTVB. Boise WHTM TV Harrisburg -Lanca WSBK-TV Boston WTXXTV Hartford -New Hay 103 WKPT -TV Bristol- Kingsport Waterbury KGBT -TV, Brownsville- Harlingen- KIKUTV Honolulu Weslaco KHTV. Houston MARKETS WIVB-TV Buffalo WTHR, Indianapolis WCAX, Burlington -Plattsburgh WAPT -TV Jackson. Ms. KGAN-TV Cedar Rapids WTLV Jacksonville WOWKTV Charleston - WTAJ TV Johnstown -Altoon SOLD! Huntington KCMG TV Kansas City WCSC-TV Charleston. S.C. KVVU TV WSOCTV Charlotte WKYT -TV Lexington WDEF-TV Chattanooga KARK. Little Rock WGN-TV Chicago KTTV Los Angeles WXIX-TV Cincinnati WAVE TV Louisville WUAB-TV. Cleveland WMTV, Madison WLTX-TV Columbia. S.C. WHBOTV Memphis WTVM, Columbus. Ga. WTMJ TV Milwaukee WBNSTV Columbus. Oh. WTCN TV Minneapolis -St. KIII. Corpus Christi WALATV Mobile- Pensacol. KDFW-TV Dallas -Ft. Worth WZTV Nashville WDTN. Dayton WGNO TV New Orleans KWGN. Denver PIX. New York

AVAILABLE 19$ VY -TV, Norfolk- Portsmouth SATV, Odessa -Midland MC, Oklahoma City FL, Orlando- Daytona Beach AUTV, Peoria HL-TV, Philadelphia HO TV, Phoenix GH TV, Pittsburgh ANTV, Portland, Me. IN TV, Portland, Or. VD, Raleigh- Durham VR TV, Richmond BJ, Roanoke -Lynchburg EC-TV, Rochester, N.Y. VR, Sacramento -Stockton TV, Salinas -San Jose TV, Salt Lake City NS TV, San Antonio BTV, San Diego (DV-TV, Santa Maria OCTV, Savannah AUTV, Sioux City EM TV, Spokane GBTV, Springfield, Ma. TV, Springfield, Mo. VI, St. Louis TM TV, Syracuse LATV, Tampa -St. Petersburg HITV, Terre Haute TV, Utica GA-TV, Valdosta, Ga. TG, Washington, D.C. AW -TV, Wausau RF-TV, Wheeling XTV, Wichita Falls CT Wilmington

er Bros. Television Distribution amer Communications Company Datebóö_

Aug. 4- National Academy of Television Arts and Sept. 14- Southern California Cable Club dinner This week Sciences, New York chapter, drop -in luncheon. meeting. Speaker: Ted Turner, president, Turner Broad- Speaker: Herb Granath, president, ABC Video En- casting System. Beverly Wilshire hotel, Los Angeles. July 18 World Future Society's fourth general York. -22- terprises. Copacabana, New -Bay Area Cable Club advertising assembly. Theme: "Communications and the Future" Sept. 14 -15 Amfac hotel, by Cabletelevision Advertising Presentation Sheraton Washington, Washington. Send Aug. 4- 5- Arbitron radio workshop. seminar co- sponsored hotel, San Francisco. papers and proposals to: 1982 Assembly Committee. Los Angeles. Bureau. St. Francis World Future Society, 4916 St. Elmo Avenue, Aug. 4 -8 -Home Box Office annual north central Sept. 15- Deadline for entries in 14th National Abe Bethesda. Md., 20814. affiliates meeting for HBO: Cinemax and USA Network Lincoln Awards, sponsored by Southern Baptist Radio affiliates. Lincolnshire Marriott hotel, Lincolnshire, III. and Television Commission. Information: SBRTC. July 19-20-California Broadcasters Association 6350 West Freeway, Fort Worth, Tex., 76150. membership meeting. Speakers include Van Gordon Aug. 4 -7- Society for Private and Commercial Earth Sauter, CBS News president: Larry Harris, FCC Broad- Stations first convention and exhibition. Speakers: Sept. 15-17-Advertising Research Foundation cast Bureau chief; Steve Stockmeyer, National Associ- Senator Larry Pressler (R-S.D.). and Representatives eighth annual midyear conference and research fair. ation of Broadcasters senior vice president for govern- Billy Tauzin (D -La.) and Charles Rose (D- N.C.). Holiday Chicago Hyatt Regency, Chicago. mental affairs, and Bill Stout, political reporter, Inn, Omaha. Information: (202) 887 -0605. Sept. 18- 17- Broadcast Cable and Consumer KNXT(TV) Los Angeles. Del Monte Hyatt House, Mon- Aug. 5 Concert Music Broadcasters Association Electronics Society of Institute of Electrical and terey. Calif. -8- conference. Tanglewood, Best Western motel, Lenox. Electronics Engineers 32d annual broadcast sym- July 19-21-Cable Television Administration and Mass. posium. Hotel Washington. Washington. Marketing Society annual meeting. Hyatt Regency. for entries in Maggie Awards, 18 National Association of Black Owned Chicago. Aug. 6- Deadline Sept. -17- sponsored by Planned Parenthood Federation of Broadcasters annual fall conference. Washington. In- July 19- 22- "Engineering Short Course on Satellite America for outstanding media efforts dealing with formation: Diane Wilson (202) 463 -8970. Communications:' sponsored by University of abortion, teen-age contraception, sexuality education, Sept. 18 -18- American Women in Radio and Southern California, College of Continuing Education, pregnancy family planning concerns. Infor- and other Television south central area conference. Driscoll Los Angeles. mation: Mimi Barker, (212) 541 -7800. hotel, Austin, Tex. July 20 -21 Broadcast investment seminar, spon- luncheon - Aug. 17- Southern California Cable Club Sept. 17.19 -Maine Association of Broadcasters sored by National Association of Broadcasters. NAB meeting. Speaker: Burt Harris, Harris Cable Corp. annual convention. Sebasco Estates. Sebasco, Maine. headquarters. Washington. Sheraton La Reina, Los Angeles. Sept. 18-21-Ninth International Broadcasting con- July 20 -22- WOSU- AM -FM -TV Columbus. Ohio, Aug. Association of Broadcasters 18-21-Michigan vention. Metropole Conference and Exhibition Center, Broadcast Engineering Conference. Fawcett Center for annual convention. Hidden Valley Resort, Gaylord, Brighton. England. Tomorrow, Columbus, Ohio. Mich. Sept. 19- Academy of Television Arts and Sciences July National Academy of Television Arts and Aug. 19 West Virginia Broadcasters Associ- 21- -22- 34th annual prime -time Emmy Awards program on Sciences, New York chapter, drop -in luncheon. ation annual fall meeting. Greenbrier, White Sulphur ABC -TV. Pasadena Civic Auditorium, Pasadena. Calif. Speaker: Michael Fuchs, executive vice president. pro- Springs, W. Va. Governors ball honoring nominees and winners graming. Home Box Office. Copacabana. New York. Aug. 20- Kansas Association of Broadcasters se- follows telecast. Century Plaza hotel. Los Angeles. July 21 England Cable venth sports seminar. Royals . Kansas -New annual Sept. 19 -21 -CBS Radio network affiliates board summer conference. Sheraton Tara, Nashua. N.H. City, Mo. meeting. Biltmore, Phoenix. July 22 -24 -Idaho State Broadcasters Association Television Association Aug. 23 -25- Michigan Cable Sept. 19-21-National Religious Broadcasters annual convention. Sun Valley Lodge, Sun Valley. Traverse Hilton, Traverse annual convention. Grand Western convention. Los Angeles Marriott. Los Idaho. City, Mich. Information: John Liskey, (517) 372 -4811. Angeles.

22 Michigan Cable Television Association Association of Broad - July -25- Aug. 29 -Sept. 1- National Sept. Washington State Association of annual convention. Grant Traverse Hilton, Traverse City, Programing Conference. Hyatt Regency, 19-21- casters'Radio Broadcasters annual fall meeting. Red Lion Inn, Mich. New Orleans. Spokane, Washington. Deadline for entries in seventh annual San July 23- 19 -Sixth International Conference on- held excellence and to Sept. -23 Antonio CineFestival, to "foster Communications. Phoenix Hyatt promote Hispanic cinema ideals" Information. I I Digital Satellite Regency, Phoenix. CineFestival, P.O. Box 96, San Antonio, Tex.. 78291. September Sept. 20-21 - Arbitron Radio workshop. Hyatt 1 for in 17th annual Gabriel Sept. - Deadline entries Regency, O'Hare Airport, Chicago. Awards competition. presented by Unda -USA for Also in July television and radio programs that creatively treat Sept. 20- 22- National Association of Telecom- issues concerning human values. Information: Charles munications Officers and Advisers second annual July National Academy of Television Arts and 28- Schisla. (317) 635 -3586. conference and convention, "Telecommunications: luncheon. Alvin Cooper- Sciences drop -in Speakers: Managing in the Public Interest:' Park Hilton, Seattle. man, television producer. and Arol Buntzman, builder! Sept. 1- Deadline for entries for the 1982 Women at owner, Manhattan Studio Center, New York, on "Ex- Work Broadcast Awards sponsored by Avon Products, Sept. 20 -23 -New England Cable Television Asso- panding Film and Video Production in New York." Inc. in cooperation with National Commission on ciation annual convention and exhibition. Dunfey Hy- Copacabana, New York. Working Women. Information: Sally Steenland, Na- annis hotel, Hyannis. Mass. tional Commission on Working Women, 2000 P Street, July Women in New England chapter, Sept. 21 Conference for journalists on "Politics: 28- Cable, NW, Washington, 20036. -23- meeting on "Aerial and Underground Construction" Who Will Win in 1982 ?" sponsored by Washington Marriott hotel, Long Wharf, Boston. Sept. 8 -Cable Television and Marketing Society Journalism Center. Watergate hotel, Washington. Eastern show "Track Day" Peachtree Plaza, Atlanta. July 28 -29- Wisconsin Broadcasters Association Sept. 21-24-CBS Radio network affiliates conven- annual summer meeting. Radisson hotel. La Crosse, Sept. 9 -11 - Southern Cable Television Association's tion. Arizona Biltmore, Phoenix. Georgia Wis. Eastern Cable Trade Show and Convention. Sept. International Radio and Television World Congress Center, Atlanta. 22- July 29- 30- Arkansas Broadcasters Association Society opening newsmaker luncheon for 1982 -83 summer convention. Fairfield Bay Resort, Fairfield Bay, Sept. 10- Deadline for entries in International Emmy season with Vincent Wasilewski, outgoing president Ark. Awards sponsored by International Council of Na- of National Association of Broadcasters. Waldorf - tional Academy of Television Arts and Sciences. Infor- Astoria, New York. July 31- National Gospel Radio seminar. Aug.3- mation: International Council. 1350 Avenue of the Holiday Inn. Estes Park, Colo. Information: Jim Black, Sept. Broadcast Pioneers Mike Award dinner. Americas, New York, 10019. 22- (615) 244 -1992. Hotel Pierre, New York. Sept. 10 -12 -New Hampshire/Vermont Association Sept. Association of National Advertisers pro- of Broadcasters joint convention. Waterville Valley 22- motion management workshop. Waldorf- Astoria hotel, Resort, Waterville Valley, N.H. August New York. Sept. Nevada Broadcasters Association fall 12- Sept. National Religious Broadcasters Mid- Aug. 1 -13- National Association of Broadcasters meeting. MGM Grand hotel, Reno. 22-24- 13th management development seminar. Bedford west convention. Holiday Inn O'Hare- . Glen hotel and conference center near Boston. Sept. 12- 15- National Radio Broadcasters Associ- Chicago. ation annual convention. MGM Grand hotel, Reno. Aug. 2-4- Community Antenna Television Associ- Sept. 23 -28- American Women in Radio and ation basic technical training seminar. Bolsean hotel, Sept. 13 -17- London MultiMedia Market Tower Television Western area conference. Hyatt Regency Boise, Idaho. hotel, London. Phoenix at Civic Plaza, Phoenix.

Broadcasting Jul 19 1982 1A THE FIRST HALF-HOUR COMEDY SERIES WITH A FULL HOUR OF LAUGHS! It's the half -hour BJ /LOBO SHOW -a miracle of There are madcap adventures, a mischievous editing genius that's made it possible for us to chimp, bumbling deputies, car chases, long -haul take the hour -long series BJ and the Bear and fun and fabulous guest stars. Sheriff Lobo and turn them into 86 laugh- packed You can program the comedy adventure of half hours. the year real soon. The hours THE BJ /LOBO SHOW is THE BJ/LOBO SHOW this Fall. The half hours starting flexible. You can play the half 86 half hours or 86 hours January'83. hours. Or you can play the Screening is believing. original hours. MCAT/ Call today. Fresno, KMPH, 10 -11 AM, M -F MAY NUMBER ONE in: Women 18 -34, Women 18 -49, UPDATE: Men 18 -34, Men 18 -49, and Children.* 300% Rating Increase over May 1981. Ft. Wayne, WKJG, 4:30 -5:30 PM, M -F NUMBER ONE in: Rating* and Women 18 -34.* 25% Rating Increase over May 1981. Greenville -New Bern, WNCT, 4 -5 PM, M -F NUMBER ONE in: Total Women, Total Men,* Men bettePlayingd 18 -34,* and Men 18 -49* Harrisburg -Lancaster, WHTM, 9:30 -10:30 AM, M -F NUMBER ONE in: Women 18 -34 and Women 18 -49. younger 50% Rating Increase over May 1981. Johnson City, Tn., WJHL, 5 -6 PM, M -F NUMBER ONE in: Rating, Total Women, Women 18 -34, Women 18 -49,* and Total Men. 11% Rating than ever! Improvement over lead -in. Baton Rouge, WAFB, 4 -5 PM, M -F NUMBER ONE in: Total Women, Women 18 -34, and Women 18-49. 11% Rating Improvement over lead -in. Beaumont -Pt. Arthur, KJAC, 3:30 -4:30 PM, M -F NUMBER ONE in: Total Women, Women 18 -34, and Women 18-49.* 17% Rating Improvement over lead -in. Boston, WCVB, 4 -5 PM, M -F NUMBER ONE in: Rating, Total Women, Women 18 -34, Women 18 -49, and Teens. 133% Rating Increase over May 1981. Burlington- Plattsburgh, WCAX, 5 -6 PM, M -F NUMBER ONE in: Rating, Total Women, Women Lexington, WKYT, 4 -5 PM, M -F 18 -34, Women 18- 49,Total Men, Men 18 -34, Men 18- NUMBER ONE in: Rating,* Total Women, Women 49, Teens, and Children. 120% Rating Improvement 18 -34, Women 18 -49, Total Men, Men 18 -34,* and over lead -in. 22% Rating Increase over May 1981. Men 18 -49. 33% Rating Increase over May 1981. Charleston -Huntington, WOWK, 10-11 AM, M -F NUMBER ONE Los Angeles, KTTV, 3 -4 PM, M -F in: Women 18 -34* and Women NUMBER ONE in: Total Women,* Women 18 -34, 18-49. 100% Rating Increase over May 1981. and Women 18 -49 among Independent stations. Charlotte, WBTV, 4 -5 PM, M -F 200% Rating Improvement over lead -in. 200% Rating NUMBER ONE in: Rating, Total Women, Women Increase over May 1981. 1849, and Total Men. Louisville, WLKY, 4:30 -5:30 PM, M -F Chattanooga, WDEF, 4:30 -5:30 PM, M -F NUMBER ONE in: Women 18 -34,* Women 18 -49, NUMBER ONE in: Total Women, Women 18 -34, and Teens. 50% Rating Improvement over lead -in. and Women 18 -49. 125% Rating Improvement 20% Rating Increase over May 1981. over lead-in. Nashville, WTVF, 3 -4 PM, M -F Cincinnati, WLWT, 5 -6 PM, M -F NUMBER ONE in: Men 18 -34,* Men 18 -49, and Chil- NUMBER ONE in: Rating.* 100% Rating Improve- dren. 50% Rating Increase over May 1981. ment over lead -in. New York, WNEW, 10-11 AM, M -F Colorado Springs, KRDO, 9 -10 AM, M -F NUMBER ONE in: Rating, Total Women, Women 18- NUMBER ONE in: Rating, Total Women, Women 34, Men 18 -49, and Teens among Independent stations. 18 -34, Women 18 -49, Total Men,* Men 18 -34, Men Odessa -Midland, KMID, 3 -4 PM, M -F 18 -49, and Children. NUMBER ONE in: Rating,* Total Women,* Women Columbia- Jefferson City, KRCG, 4 -5 PM, M -F 18 -49,* Men 18 -49,* and Teens.* 25% Rating Improve- NUMBER ONE in: Rating,* Total Women, Women ment over lead -in. 67% Rating Increase over May 1981. Women 18 Total Men, Men 18 -34,* and 18 -34, -49, Oklahoma City, KWTV, 3 -4 PM, M -F Men Rating Improvement lead -in. 1849* 75% over NUMBER ONE in: Rating, Total Women, Women Columbus, Ga., WTVM, 4:30 -5:30 PM, M -F 18 -34, Women 18 -49, and Total Men. 100% Rating NUMBER ONE in: Rating, Total Women, Women Increase over May 1981. Men, Men 18 18 -34, Women 18 -49, Total and -49* Paducah, WPSD, 4 -5 PM, M -F Eureka, KVIQ, 4 -5 PM, M -F NUMBER ONE in: Rating, Total Women, Women NUMBER ONE in: Rating,* Women 18 -34, Women 18 -34, Women 18 -49, Total Men, Men 18 -34, Men 18 -49, and Men 18-49. 25% Rating Improvement over 18 -49, Teens, and Children. 120% Rating Improve- lead -in. 25% Rating Increase over May 1981. ment over lead -in. Richmond, Va., WTVR, 4 -5 PM, M -F Toledo, WTVG, 4 -5 PM, M -F NUMBER ONE in: Rating,* Total Women, Women NUMBER ONE in: Rating, Total Women, Women 18 -34, and Women 18 -49. 18 -34, and Women 18-49. 250% Rating Improvement over lead -in. Sacramento, KTXL, 10 -11 AM, M -F NUMBER ONE in: Women 18 -34, Women 18 -49, Tulsa, KJRH, 4 -5 PM, M -F and Children. 100% Rating Improvement over lead -in. NUMBER ONE in: Total Women,* Women 18 -34, and Women 18 -49. 67% Rating Improvement Salt Lake City, KTVX, 4 -5 PM, M -F over NUMBER ONE in: Rating, Total Women, Women lead -in. 25% Rating Increase over May 1981. 18 -34, and Women 18 -49. 60% Rating Improvement Utica, WUTR, 4:30 -5:30 PM, M -F over lead -in. 60% Rating Increase over May 1981. NUMBER ONE in: Rating, Total Women, Women 18 -34, Women 18 -49,* Total Men,* Men 18 -34,* Men Springfield, Ma., WGGB, 4 -5 PM, M -F 18 Teens, Children.* Rating NUMBER ONE in: Rating, Total Women, Women -497 and 25% Improve- ment over lead -in. 18 -34, Women 18 -49, Total Men,* Men 18 -49,* and Teens.* 17% Rating Increase over May 1981. Wilkes Barre, WBRE, 4 -5 PM, M -F NUMBER ONE in: Rating,* Total Women, Women Springfield, Mo., KYTV, 3:30 -4:30 PM, M -F NUMBER ONE in: Rating, Total Women, Women 18 -34, Women 18 -49, Teens, and Children. 167% Rat- -in. Rating Increase 18 -34, Women 18 -49, Total Men, Men 18 -34,* and ing Improvement over lead 60% May 1981. Men 18 -49* 43% Rating Improvement over lead -in. over *Tie. Source: NSI May 1982 and 1981 Reports, Cassandra. St. Louis, KTVI, 3 -4 PM, M -F NUMBER ONE in: Rating,* Women 18 -34, Men 18 -34, Men 18 -49, and Teens.* * 221 HOURS * St. Petersburg, WTOG, 10 -11 AM, M -F NUMBER ONE in: Women 18 -34, Women 18 -49, and Children. 100% Rating Improvement over lead -in. 100% Rating Increase over May 1981. Tallahassee, WCTV, 5 -6 PM, M -F NUMBER ONE in: Rating, Total Women, Women 18 -34, Women 18 -49, Total Men, Men 18 -34, Men 18 -49, Teens, and Children. 80% Rating Improvement over lead -in. 29% Rating Increase over May 1981.

Warner Bros. Television Distribution A Warner Communications Company Sept. Society Broadcast central 24- of Engineers' Sept. 30 -Oct 2- Midwest Radio Theater Workshop Oct. 8- Radio -Television News Directors Association New York regional conventionlequipment show. cosponsored by KOPN(FM) and Stephens College region seven meeting. Lewis Faculty Center, University Sheraton Syracuse, Syracuse, N.Y. Information: Gary Warehouse Theater, both Columbia, Mo. St. Stephens of , Champaign, III. Hartman, WSTM-TV Syracuse, N.Y., (315) 474 -5182. College campus, Columbia. Oct 8 -7- Ohio Association of Broadcasters fall con- Sept. 24.28 -North Dakota Broadcasters Associ- Sept. 30-Oct 3- National Black Media Coalition's vention. New Marriott North, Columbus, Ohio. ation fall convention. Doublewood Inn. Fargo, N.D. ninth annual media conference. Sheraton Washington, Oct 8-8-Indiana Broadcasters Association fall con- Sept. Minnesota Association Washington. Information: 516 U Street, N.W., Washing- 26.28- Broadcasters ference. Marriott hotel, South Bend. Ind. fall meeting. Radisson Duluth, Duluth, Minn. ton, 20001, (202) 387 -8155. Oct. 7- Information Film Producers of America fall 9- Sept. 28-28- Broadcasters Association f r national conference. Marriott O'Hare hotel, Chicago. convention. Ogden Hilton. Ogden, Utah. October Oct 7- 10- Missouri Broadcasters Association fall Sept. 28 -28- Kentucky CATV Association fall con- Oct 1 -2- Society of Broadcast Engineers, chapter meeting. Holiday Inn, Cape Girardeau, Mo. vention. Marriott Resort, Lexington, Ky. 40, Hyatt Rickeys hotel, Palo Alto, Calif. convention. Oct 8.12 -Texas Association of Broadcasters man- Sept. 29-Oct. 1 -Ninth annual Spectrum Manage- Oct. 1 National Institute for Low Power Televi- agement and engineering conference. Hyatt Regency. ment Conference, sponsored by George Washington -3- sion's LPTV East, conference and exhibition on low - Houston. for Telecommunications Studies in University's Center power television sponsored by Conference Manage- cooperation with FCC and National Telecommunica- Oct 10 -12 -Society of Cable Television Engineers ment Corp. and Global Village. Shoreham hotel, tions and Information Administration. Conference ti- fall engineering conference. Don CeSar hotel, St. Washington. Information: Frank Comaro, (203) 852- tle: "Radio Spectrum Management in a Period of Petersburg Beach. Fla. The 0500. Rapid Technological Change: Government's Role:' Oct. 10- National Religious Broadcasters GW campus, Washington. Tennessee Association of Broadcasters 12- Oct 3-5- Southwestern convention. Holidome Holiday Inn, convention. Sheraton hotel, Gatlinburg, Tenn. Sept. 29-Oct. 1- National Religious Broadcasters Tulsa, Okla. Southeastern convention, Biltmore hotel, Atlanta. Oct 3 New Jersey Broadcasters Association 36th -5- 10 Pennsylvania Association of Broad- annual convention. Speaker: National Association of Oct -12- Sept. 29-Oct. Technology Man - fall convention. Host Farm and Corral, 1- Communications Broadcasters President Vince Wasilewski Tamiment casters annual agement third annual telecommunications conference, Lancaster, Pa. Resort and Country Club, Tamiment, Pa. "The Information Services Industry: Blueprint for Cor- porate Success:' Washington Marriott, Washington. Oct 3- 7- National Broadcast Association for Com- Oct. 10 -12- University of Wisconsin- Extension munity Affairs national convention. Warwick hotel. Communication Programs and Cable Television Infor- Sept. 29-Oct. Women in Communications na- 3- New York. Information: (212) 764 -6755. mation Center of Arlington, Va., conference, "Upgrad- tional conference. Brown Palace, Denver. ing Cable Systems: Renegotiation, Renewal, Rebuild- Oct 4 -8- "Videotex II, Implications for Marketing :' :' Inn and Sept. Deadline for entries in Piero Fanti Interna- ing and Refranchising Sheraton Conference 30- conference sponsored by Management Development tional Prize, international competition for contributions Center, Madison, Wis. Programs, College of Administrative Science, Ohio to satellite communications sponsored by Tblespasio State University Columbus, Ohio. Oct 11- 13- Electronic Industries Association 58th and Intelsat. Information: Gavin Trevilt, Intelsat, 490 annual conference. Century Plaza hotel, Los Angeles. L'Enfant Plaza, S.W., Washington. 20024. Oct 5- Association of National Advertisers corpor- ate advertising workshop. Plaza hotel, New York. Oct 11- 13- National Cable Television Associ- Sept. 30 -Oct 2- Radio -Television News Directors ation business development symposium, "Minorities Association international conference. Keynote Oct 5-7- University of Wisconsin- Extension 28th and Cable: The Interconnect of the 80's :' Washington speaker: Ted Turner, Turner Broadcasting System, annual broadcasters clinic. Sheraton Inn, Madison, Marriott, Washington. Atlanta. Caesars Palace. Las Vegas. Wis. Oct 13 -14- Kentucky Broadcasters Association an- nual fall convention. Hyatt Regency hotel, Lexington, Ky. Ma-or - -tin_ Oct. 13- 14- Arbitron Radio workshop. Colony Square, Atlanta. July 19- 21- Cable Television Administration Nov. 17.19 - Television Bureau of Advertising Oct 14- Association of National Advertisers new and Marketing Society annual meeting. Hyatt 28th annual meeting. Hyatt Regency, San Fran- product marketing workshop. Roosevelt hotel, New Regency, Chicago. cisco. York. Aug. 29 -Sept. 1-National Association of Jan. 29 -Feb. 1, 1983 -Radio Advertising Oct 14.15 -Society of Broadcast Engineers, Pitts- Broadcasters Radio Programing Conference. New Bureau's managing sales conference. Amfac burgh chapter, ninth regional convention and equip- Orleans Hyatt. hotel, Dallas -Fort Worth Airport. ment exhibit. Howard Johnson's Motor Lodge. Sept 9 -11 - Southern Cable Television Associ- Jan. 30 -Feb. 2, 1983- National Religious Monroeville, Pa. ation Eastern show. Georgia World Congress Broadcasters 40th annual convention. Sheraton Oct 14 -17- Federal Communications Bar Associ- Washington. Center, Atlanta. Future Eastern shows: Aug. 25 -27, Washington, ation annual fall seminar. Castle Harbour hotel, Ber- 1983; Aug. 2-4, 1984, and Aug. 25 -27, 1985, all at Feb. 8 -9, 1983 - Association of Independent muda. Georgia World Congress Center. 10th Television Stations (INTV) annual convention. Religious Broadcasters Galleria Plaza hotel, Houston. Oct. 15-18-National Sept 12 -15- National Radio Broadcasters As- Eastern convention. Parsippany Hilton, Parsippany, sociation annual convention. MGM Grand hotel, March 17 -22, 1983 -NATPE International N.J. Reno. Future convention: Oct. 2 -5, 1983, New 20th annual conference. Las Vegas Hilton. Future Women in T levi- Orleans. conferences: Feb. 12 -16, 1984, San Francisco Oct 15-17-American Radio and sion area conference. Peabody hotel. Broadcast Management Hilton and Moscone Center, San Francisco. Southeast Sept 12.15- Financial Memphis. Association 22d annual conference. Riviera Hotel, April 10 -13, 1983- National Association of Las Vegas. Future conference: Sept. 25 -28, 1983, Broadcasters 61st annual convention. Convention Oct 15 -20- Vidcom /MIP- TVfall international video Hyatt hotel, Orlando, Fla. Center, Las Vegas. Future conventions: Las Vegas, marketplace. Palais des Festivals, Cannes, France. Sept 18 -21 -Ninth International Broadcasting April 29 -May 2, 1984; Las Vegas, April 14 -17, Oct. 18 -20 -Rocky Mountain Cable Television Asso- 1985; April 13.16, 1986, and Dallas, April convention. Metropole Conference and Exhibition Dallas. ciation convention. Hilton Inn, Albuquerque, N.M. Center, Brighton, England. 12 -15, 1987. Oct. 19 -20- Public Service Satellite Consortium se- con- April 22 -28, 1983 -MIP-TV international TV Sept 21-24-CBS Radio Network affiliates venth annual conference. Hilton. Wash- program market. Palais des Festivals, Cannes, Washington vention. Arizona Biltmore, Phoenix. ington. France. 30 Radio -Television News Direc- Sept. -Oct 2- 19 Cable TV Association tors Association international conference. Caesars May 3 -7, 1983- American Women in Radio Oct -21- Mid -America 25th annual meeting and show. Tulsa Excelsior hotel Palace, Las Vegas. Future conferences: Sept. and Television 32d annual convention. Royal York, and Tulsa Assembly Center Arena, Tulsa, Okla. Infor- 22 -24, 1983, Las Vegas, and Dec. 3 -5, 1984. San Toronto. Future conventions: 1984 convention. to mation: Rob Marshall, (913) 887 -6119. Antonio. Tex. be announced; May 7 -11, 1985. New York Hilton, New York, and May 27 -31, 1986. Loew's Anatole, Oct. 19 -21 - Alabama Cable Television Associ- Oct 15 -19- VIDCOM international market for Dallas. videocommunications. Palais des Festivals, ation fall meeting. Ramada Inn, Fort Walton Beach, Fla. Cannes, France. May 18 -21, 1983- American Association of Oct. 19-21- Washington Journalism Center's Con- Advertising Agencies annual meeting. Greenbrier, ference for Journalists, "Nuclear Freeze: World Arms Nov. 7- 10- Association of National Advertisers White Sulphur Springs, W Va. Future meetings: Beach, Fla. Future Issues:' Watergate hotel, Washington. annual meeting. Breakers, Palm March 11 -15. 1984, Canyon, Palm Springs. Calif. meetings: Oct. 2 -5, 1983, Homestead, and May 15 -18, 1985, Greenbrier, White Sulphur Oct. 20- Connecticut Broadcasters Association an- Nov. 11 -14, 1984, Springs, Va., and Cametback Springs, W. Va. nual meeting and fall convention. Hotel Sonesta, Hart- Inn, Scottsdale, Ariz. June 12 -15, 1983- National Cable Television ford, Conn. Nov. 7 -12- Society of Motion Picture and Televi- Association annual convention, Houston. Future Oct. 21.22- Services by Satellite Inc. (SatServ), sub- and sion Engineers 124th technical conference conventions: May 20.23, 1984, San Francisco; sidiary of Public Service Satellite Consortium, annual York Hilton, York. equipment exhibit. New New March 31 -April 3, 1985, New Orleans; March conference, following PSSC conference. Washington Nov. 17 -19- Western Cable Show. Anaheim 16-19, 1986, Dallas, and May 15 -18, 1988, Las Hilton, Washington. Vegas. Convention Center, Anaheim, Calif. Oct 22- 23- Friends of Old Time Radio annual con- vention. Holiday Inn -North, Holiday Plaza, Newark, N.J.

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More than seventy stations have signed up for the 24 hour total news program service of CNN for Broadca-.t Television. And more signatures are coming. Because television stations all over America are s: ri- ous about being NUMBER ONE. And they know that n.- body can match CNN when it comes to IMMEDIACY of coverage and programming FLEXIBILITY. Llte: Al It 1 ki afv

WOWT Omaha KRGV Harlingen WROC Rochester WCWB Macon KDUB Cedar Rapids WJET Erie KGUN Tucson KIMT Mason City WAFB Baton Rouge WCBI Columbus -Tupel WFFT Ft. Wayne KFPW Ft. Smith KWTX Waco -Temple KMID Odessa -Midland KVIA El Paso WIBW Topeka KLFY Lafayette KIMO Anchorage KVBC Las Vegas WBOY Clarksburg WJCL Savannah KTEN Ada-Ardmore KSBW Monterey KLAX Alexandria WCIv Charleston WBNB St. Thomas KSBY Santa Barbara WNNE Hartford KVII Amarillo KUSK Prescott WINK Ft. Myers KSAF Santa Fe KSWO Wichita Falls WMOD Melbourne WECT Wilmington

Don't let another station gain the CNN advantage in your market. Call your Turner Account Executive now and discover why the list of signatures above is growing every day.

For Broadcast Television Information: Jay Hickerson, (203) 795 -6261, or (203) ri 248-2887. November Oct. 22 -24- Massachusetts Broadcasters Associ- rrata ra Nov. 1 -3- Satellite Communications Symposium, ation annual convention. Sheraton Lincoln, Worcester, sponsored by Scientific- Atlanta. Marriott hotel, Atlan- Mass. ta. Company commenting at FCC on Oct. 22 -11th annual Colorado State University Microband Corp.'s "wireless cable" pro- Nov. 1 -14- Seventh annual international exhibition "CSU Broadcast Day" Speaker: John Summers, execu- of audio and video works, "Magnetic Image 77 spon- tive vice president and general manager, National As- posal in BROADCASTING'S July 12 story sored by Atlanta College of Art. Atlanta College of Art sociation of Broadcasters. Information: Dr. Robert K (page 50) was Taft Broadcasting Gallery 413, Atlanta. MacLauchlin, Colorado State University. Fort Collins. Corp., not Taft Broadcasting Co. Former Colorado, 80523. Nov. 1 -15 -China Comm '82, U.S. telecommunica- is Houston -based owner of WNNE-TV tions exhibition and seminars program. jointly spon- Oct. 22 -23- Society of Broadcast Engineers, Hanover, Vt., and licensee of multipoint sored by Electronic Industries Association and Na- Tidewater chapter, first telecommunications show. 7Fade. Beijing (Peking) distribution systems in Dallas, Ft. Worth tional Council for U.S. -China Virginia Beach Dome, Virginia Beach, Va. Information: Exhibition Center, Beijing, People's Republic of China. Jack Beck. WHRO -TV Hampton -Norfolk, Va., (804) and Houston. Latter is Cincinnati -based 489 -9476. owner of 12 radio and seven TV stations. Nov. 2 -5- Eleventh General Assembly of Unda -USA (national association for Catholic broadcasters and Oct 22- 24- National Association of MDS Service allied communications). Palmer House, Chicago. Companies second annual convention. Sheraton Nov. 3- International Film and TV Festival of Washington, Washington. Information: Diane Hinte, 5- Place, Del Webb's Claridge and Brighton hotels, New York. Sheraton Center hotel, New York. Informa- (213) 532 -5300, or Mark Edelman, (509) 328 -0833. Atlantic City, N.J. Information: (609) 394 -7477. tion: Festival office, 251 West 57th Street, New York. Oct. 22 -24- American Women in Radio 10019. Deadline for submissions is Sept. 12. and Oct. 27 -Nov. 1 -The Japan Electronics Show, spon- Television north Central area conference. Amway sored by Electronic Industries Association of Japan. Nov. 4- Bay Area Cable Club meeting. San Francisco Grand Plaza, Grand Mich. Rapids, Tokyo International Trade Fair Grounds, Tokyo. Press Club. San Francisco. Oct. 25 -Cable Television Administration and Oct. 29 -31 -American Women in Radio and Nov. 5 -17th annual Gabriel Awards banquet, pre- Marketing Society Atlantic show "Track Day' Bally's Television Northeast area conference. Tarrytown sented by Unda -USA. Palmer House, Chicago. Park Place. Atlantic City, N.J. Hilton, Tarrytown, N.Y. Nov. 8 -8- National Broadcasting Society Alpha Ep- Oct. 28- 28- Atlantic Cable Show, co- sponsored by Nov. 1-3-National 7Fanslator Association, Low- silon Rho, Southern Illinois University chapter, mid - cable television associations of New York, New Jersey, Power Tlevision/7Fanslator Group, 20th annual NTA East regional convention. SIU Student Center, Carbon- Pennsylvania. Delaware and Maryland. Bally Park convention and exposition. Aladdin hotel, Las Vegas. dale, Ill.

Ope:

All for a V only when New Jersey has its own com- miles away. All we are asking for is a few mercial VHF TV station. On that issue extra hours before sunrise and after EDITOR: In a May 24 editorial under the there is unanimity - within our congres- sunset to better serve our audience. Is this headline, "Whom do you trust ? ", BROAD- sional delegation, with Governor Kean, all unreasonable ? - Rudy Paolangeli, general CASTING suggested that my effort to bring former governors and most people in New manager, WHCU -AM -FM Ithaca, NY. a commercial VHF television station to Jersey. - Bill Bradley, New Jersey is somehow at odds with the Senator (D- N.J.). New Jersey Office of Cable Television. Dereg strategy That is incorrect. Another believer It is true that there are a number of VHF EDITOR: Your July 12 editorial, "A signals from New York or Philadelphia EDITOR: Three cheers for Jim Wychor, harmful division," contains many state- which are picked up by most New Jersey "daytime believer," and chairman of the ments with which we agree and the indus- residents. (At the same time, portions of More Time For Daytimers Task Force try is in your debt for spotlighting the cur- the state can get television only through ( "Open Mike," July 12). rent sorry state of broadcast deregulation cable service.) Why is the FCC making room for some legislation. My concern has always been that resi- new daytimers, when there are some old We agree that the chances of moving a dents of New Jersey lack adequate daytimers anxious to extend their broad- companion bill to S. 1629 through the coverage of issues and events in their state cast day? Why not allow present daytimers House range from slim to none but not be- because New Jersey does not have its own with outstanding contributions to their cause NAB and NRBA are at "odds." The VHF commercial television station. As listeners additional hours before sunrise leadership of the House Commerce Com- things stand now, the citizens in the north- and after sunset? There are too many mittee and the Telecommunications Sub- ern half of New Jersey see their state "juke -box" stations on the air already, so committee have consistently let it be through the eyes of New York, and those why encourage more? known that they have no intention of con- who live in southern New Jersey get Phil- WHCU is a 59- year-old daytimer, getting sidering a House version of S. 1629. adelphia's view of our state. Other than older, but wanting to get better! We take NRBA's proposal, rather than being "in- disasters and scandals, people in New pride in the fact that our public affairs pro- tended to satisfy the prejudices of Tim Jersey rarely hear about events in their graming is almost three times the Wirth ... ," is intended to cater to the politi- state on the commercial VHF stations. minimum percentage required by the cal practicalities and to satisfy NRBA's The lack of effective intrastate com- FCC. responsibility to its one and only constituen- munication seriously limits our ability to Over the years, we have been awarded cy, America's radio broadcasters. debate major public policy issues and even many local citations, plus the Peabody, We have loudly and publicly reiterated makes it difficult for the state to respond to duPont, Freedom Foundation, Sigma our support for S. 1629 and we will con- emergencies. That was evident during a Delta Chi, New York State Broadcasters, tinue to support that measure. But since it water emergency last year, when the UPI and Elliott Steward awards, for out- is all but certain that the House, in the cur- government needed rapid and effective standing and meritorious service to our rent Congress, will not move on S. 1629, ways to inform people of conservation community, central New York and the na- we urge NAB and all radio broadcasters to techniques and water use restrictions. tion. "get together" to support NRBA's 50- A network of cable systems is beginning I don't think listeners in this area are in- year contract proposal. -Abe J. Voron, ex- to help, but VHF television service in terested in local news and weather from a ecutive vice president, National Radio New York and Philadelphia will improve community station we are protecting 1,500 Broadcasters Association, Washington.

Broadcasting Jul 19 1982 28 MUTUAL BROADCASTING

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Mutual presents tfre biggest play-by -play Mutual delivers all radio pros. sports line-up in the business. N.F.L, Notre Dame, Jack Anderson's "Inside Washington" and other major college contests, N.B.A. Championships, Larry King's all -night talk show; and major P.G.A. Tourneys, and the Wimbledon and Dick Clark's weekly "National Music U.S. Open Tennis Championships. Survey" and holiday specials.

At Mutual4 we're the radio exerts, committed to bringing you the best news, sports, and entertainment. That's why the system works. MUTUAL BROADCASTING SYSTEM Radio is our only business. HAW YOU CA ON A CHANNEL DON'T PA

Parents feel their kids watch too much TV, and don't get anything out of it. But that's the very reason you can get parents to subscri to cable. And get them to keep it, too. Because you can offer .

NiCKN.I.0liw()P4 IS HI- FINSA CHANNF! . FOK KIl)S- Nickelodeon is the only channel on either free or cable that offers quality entertainment for kids. All day. Everyday. We have puppets, music and mime for pre -schoolers. Comedy that's purely kid stuff. Sport shows. Science shows. There's even a talk show for teenagers and their special concerns. Nickelodeon is the onlyy "Pinwheel:' Fun learning for pre -schoolers. cable channel endorsed by the Na - tional Education Association. And year after year, shows like "Pinwheel"and "Livewire"receive overwhelming critical acciai

yowl .1 PPOFIT MOPF WAYS TI-4 N nNF. Nickelodeon helps you attract new customers, and kee

NEW YORK CHICAGO ATL9. \"TI DENVER DALL IS LOS ANGELES Gil Eaccio John Reardon Richard Clark Carolyn McCro9 E.A. "Buzz" Ha.urr Bruce Braun 212,944-4020 312 505 -2300 404/310 -OSOS 303 741 -36(x) 114'141 -141 ' 113 50643,6 i AKE MONEY UR CUSTOMERS XTRA FOR.

resent customers happy. But ickelodeon helps you profit in other ays, too. Our 8,000,000 subscribers have ade Nickelodeon so popular, it's help - cable operators across the country chieve overwhelming promotional ccess. We've worked with affiliates on t, "Reggie Jackson's World of verything from carnivals and fairs to Sports" looks at kids in action. lethons and mall openings. Plus, we've developed national and local underwriting pro - rams that help you generate additional revenue. Call one of our regional representatives today and start f offering Nickelodeon as part of your cable package. Parents will profit. Kids will profit. But most of all, you'll profit.

M ((V' [@L-@t@tI 1.1 Igitt THE FIRST CHANNEL ou Can't Do That On Television." FOR KIDS. Comedy kids love.

1982 WARNER AMEX SATE U rt E ENTERTAINMENT COMPANY M'ARNt:R AMEX SATELLITE ENTERTAINMENT COMPANY o-day6Ve_ LO

A radio co -op advertising commentary from Robert Wilcox, Armstrong World Industries, Lancaster, Pa. A co -op challenge that's fine with us. We'll consider your for radio stations cost for the time to be the $1,000 you paid for the flooring." No one knows for sure how many billions The retailer had a fund of $963 ... and of dollars in potential revenue are availa- ours was a 50% co -op plan. When the ble in co -op. But we know the billions are claim arrived, the station invoice for the there. Armstrong spots was for $1,926. So, if we And radio has been going after them. paid 50% of that invoice it would have More and more stations are giving one used up the retailer's fund ... to the pen- person the responsibility for co -op and are ny. It seemed a remarkable coincidence that the station could price its spots in a staffing up to sell it aggressively. 1 can see that graphically in the increasing number way that would permit half the cost to ex- of calls I get every day for information that actly equal the retailer's fund. But, in any will help get Armstrong retailers on the air. case, we now had to determine what floor- So radio is making good progress. ing the retailer had supplied to the station Now, how can you in radio get that ball .. and what he had paid for it. rolling even faster? Lots of ways. But since We asked our marketing representative I view this matter from the standpoint of a to check that and let us know. It turned out supplier who offers co -op for use on radio, that the retailer's cost of the flooring was let me help identify some of the less than $300. Yet the station had sup- roadblocks standing in your way. I'm not posedly given him more than $1,926 suggesting that many -or any -of these worth of time. At least, that's what the sta- tion invoice said. But nobody's co -op plan roadblocks necessarily apply to any partic- Robert D. Wilcox is manager of retail pays on the value of the time. Value, like ular station. But all of them have cropped advertising services for Armstrong World beauty, is in the eye of the beholder. up at stations used by retailers for their Industries, Lancaster, Pa. A retired colonel in is why co pays on radio advertising. I think you may find the Air Force Reserve, he was chairman of the Which every -op plan some of them familiar. And the more of cooperative advertising committee of the what the retailer paid for the time. But can them we can remove, the faster we can Association of National Advertisers for three you imagine our trying to show our retailer channel more co -op dollars to radio. years. He has been an adjunct professor of why he has only $150 coming when he's Stations frequently don't think of us advertising at Franklin & Marshall College asking for $963? as their customer. Even though we may be since 1971. Stations sell time to ethnic or sports paying 50 %, 100% ... even 150% of the networks which resell the time to retailers. cost, we're not seen as the customer. So, out selling them. They're clearly part of The proprietors of the network are not when we ask the station what advertising what the retailer got for his money. If I employes of the station. Yet they do the ran, the station is apt to say, "Ask the help pay for them, I should get some of invoicing and supply the documentation as I retailer." The retailer knows what he or- the value from them. If I don't, then I to what went out over the air. visited re- dered, but the station is the only party who shouldn't be charged so much for what I cently with a large manufacturer who had can know what was actually delivered. did get. been burned badly in dealing with a sports And, as the station's customer, we think For example, let's say the spots cost network. The network bought spots, at, we're entitled to be told that by the station. $100 apiece. My spots represent 10% of let's say, $10 apiece. It then sold them to In fact, if we aren't, there's just no way we the 100 spots received, so I should pay retailers for, let's say, $100 apiece. When can continue the advertising. 10% of the station invoice. Since 90 spots the retailer balked at paying $100 for Stations throw the rate card out the are being charged for at $100 apiece, the something worth only $10, the network window. That would be fine ... if the rate invoice is for $9,000. My 10% of that cost said, "Wait, you don't understand. It card hadn't been designed to be thrown should be $900 ... not the $1,000 shown doesn't cost you anything. All you have to out the window. At many stations, it's on the invoice as the cost of my 10 spots. do is agree to let us file your co -op claims doubtful that any time was ever sold at the But if the cost of spots varies by time for you. And when the $50- per -spot reim- rates shown on the card. The card appears period, and I don't know the cost or con- bursement comes in, you turn it over to us. You're home free. Your cost is zero." to be created to show the retailer what a tent of the "no- charge" spots, how can 1 deal he's getting at the rates he's being know what I owe? So, the manufacturer wound up paying quoted. Stations barter time. That sounds in- $50- per-spot reimbursement when he So the supplier would like to have some nocent enough. If an Armstrong retailer should have paid only $5. He had an were assurance that the rates shown on the in- can supply the station with a resilient floor unlimited co -op plan, where retailers voice are at least the retailer's real cost for at the retail price of the floor and get a dol- not restricted to the amount they accrued the time after any rebates or discounts, lar -for- dollar exchange of time, surely that on their purchases. So he had the given or to be given. Some stations I know makes it a lot easier for him to buy the bewildering situation of retailers submit- state that right on the invoice. I can't help time. After all, he bought the flooring at ting claims for $10,000 worth of time, thinking how clear it would make things if wholesale, so his cost is a lot less than the when they had only $50 worth of his pro- all stations did. value of the floor to the station. duct in their stores. Stations offer "no- charge" spots. A To show you how that lovely arrange- Stations don't know how to docu- retailer may run 100 spots a month, 10 of ment can go awry, let me tell you of an ex- ment the content of the advertising that which are mine, 80 of which belong to perience we went through recently. A ran. Since Marconi invented the medium, other suppliers, and 10 of which are "no- retailer called me to ask if he could trade stations have realized that they don't have charge" spots. The "no- charge" spots flooring for time. I said, "Sure. If you buy the tearsheet a newspaper does. So, in- have value. If they weren't being supplied the flooring at a cost of $1,000 and trade it stead, they have provided an affidavit of at "no charge," some salesmen would be to the station for $1,000 or more of time, performance. And to that they have at-

Broadcasting Jul 19 1982 BREAEIHR0U ICIl1 THE HEALTH FIELD viewers know about them long before they make the headlines.

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HEAL1}I FIELD The daily series that goes right to the sources for important health news. tached the script the affidavit referred to. particular script ran at what cost. The their "electronic tearsheet." And that's This would be equivalent to writing a per- ANA then worked hard to acquaint exactly what it is. sonal check that said, "Pay to the order of manufacturers with the new documenta- Stations provide the "electronic Rosetta Stone the amount shown on the tion. And I'm pleased to say that many of tearsheet" manually. While so many other attached piece of papery' Can you imagine them who had deleted radio from their co- time- consuming tasks at stations are now Rosetta trying to cash such a check at any op plans altogether then restored radio to done by computer, most stations still bank? How could the bank know who at- those plans. laboriously provide the "electronic tached the piece of paper? Banks have an In the meantime, RAB was working tearsheet" by hand. Which may be why old- fashioned idea that all the information hard to explain to stations how strongly they consider it such a burden. But there's ought to be contained on a single piece of the new documentation could work in no need to do that by hand. Some com- paper. their self- interest. And they did that so puter software now produces a memo bill The co -op committee of the Association effectively that thousands of stations have that totals the number of times a given of National Advertisers had the same feel- now printed their copy paper with the script ran at what cost. The only hand tran- ing about radio documentation. So it sat documentation. When the schedule has saction then is to transfer the information down with the Radio Advertising Bureau run, they simply fill in the blanks in the from the memo bill to the "electronic and jointly worked out a simple set of documentation on the script and sign it. tearsheet." One software company pro- words that stations could place upon the They're so delighted with the way it's vides the ultimate. It keys each script into script itself to show how many times that working for them that they've dubbed it the computer and assigns it a code. The code appears on the program log. When the log has been corrected to show actual on -air performance, the computer at the end of the month is asked to seek out each code for a given retailer and print out the Now Grand Hyaff New York script that corresponds to that code along with the "electronic tearsheet." The sta- has special summer rates. tion official simply signs the documenta- Rates from $85.00 single, $105.00 double, effective tion. July 1st through September 9th. So much for what stations are doing that The center of Manhattan's midtown business district on makes it harder for the co -op supplier to Park Avenue at Grand Central. do business with them. I'd like to speak of Steps from Fifth Avenue shopping, Broadway theatres. one more area -one which broadcast Enjoy cocktails in SunGarden, cantilevered over deregulation has permitted. Stations are 42nd Street. no longer required to keep logs. Most sta- Experience imaginative dining at Trumpets!. tions have said they intend to continue Call for information on special weekend rates' keeping them, at least in a simplified form. I think it's most important that they do so . and in a way that would permit a co -op supplier to check station records to insure that the schedule actually did run exactly as shown on the ANA /RAB "electronic tearsheet" provided by the station. Almost never will a supplier want to ac- tually do that. But the fact that you keep such records is his assurance that the ANA /RAB "electronic tearsheet" infor- mation you supply is accurate. If there are no records to be checked, of how much value is the documentation you supply? On the other hand, if the documentation is known to be kept by the station, it could be checked at any time. And that will usually be enough to convince the sup- plier that the documentation is accurate. Frankly, if I were the station, I believe I would place a statement at the bottom of the "electronic tearsheet" which says, "Documentation to support the above statement is maintained at the station for a period of one year." That would nail it down. I would then maintain a file for each retailer, containing a duplicate of each documented script I had provided to him. It would be easy to feel that I've taken undue advantage of an opportunity to tee off on radio. I hope you don't think of these comments that way. I like radio. Our GRAND HYATT =NEW YORK retailers use it a great deal, and we value the way it sells Armstrong products. But

- the more attractive a medium can make it- Weekend rates apply Friday and Saturday night and are not available self, the more co -op dollars it will attract. to groups or attendees of conventions and trade shows. And the first step in doing that is knowing For reservations at 109 hotels worldwide, your travel planner. call what needs to be improved. I hope you'll 800 228 9000 or 212 883 1234. feel that many of the areas I've discussed can be improved and in that way channel a lot more co -op dollars to radio ... where they belonged all the time.

Broadcasting Jul 19 1982 eo KUSI-TV SAN DIEGO. CA

IS PLEASED TO ANNOUNCE OUR APPOINTMENT OF KATZ INDEPENDENT TV SALES, REPRESENTATIVE OF INDEPENDENT STATIONS EXCLUSIVELY. KUSI -TV. KATZ ITVS. THE BEST. I pas

L. 01

KATZ INDEPENDENT TV SALES/A DIVISION OF KATZ COMMUNICATIONS INC MAGNUM. PI ALICE

AGAIN THIS YEAR . I. . 19a. TOP 20 SHOWS THE JEFFERSONS

Here's the line up according to the May A.R.B. Survey' reflecting the overwhelming dominant preference of Mid -Michigan's television viewers for WJIM -TV programs!

Rank Program Station TV Homes Rank Program Station TV Homes

1 Magnum. P.I. WJIM -TV 83.000 11 Lou Grant WJIM -TV 50.000 2 60 Minutes WJIM -TV 79.000 12 Nurse WJIM -TV 50.000

3 Dukes of Hazard WJIM -TV 78.000 13 NBC Sunday Movie WILX -TV 50.000 14 CBS 4 M'ASH Ai., r nn WJIM -TV 74.000 Tue -Night Movie WJIM -TV 47.000 5 MASH ,me WJIM -TV 67.000 15 Alice WJIM -TV 47.000 6 Simon B Simon WJIM -TV 67.000 16 The Jellersons WJIM -TV 46.000 7 Making the Grade WJIM -TV 65,000 17 Trapper John. M.D. WJIM -TV 45.000 8 Dallas WJIM -TV 61.000 18 Archie Bunker's Ham WJIM -TV 43.000 9 Knots Landing WJIM -TV 53.000 19 One Day at a Time WJIM -TV 43.000 10 Barney Miller WJIM -TV 51.000 20 CBS Sat -Night Movie WJIM -TV 43.000

KNOTS LANDING

y MO IIETIgg, aR

eJ WJIMTV r; Gross Telecasting 4 Lansing, Michigan SERVING MID -MICHIGAN FOR 48 YEARS LOU GRANT

á AlPri I /l- "G \yen F,r' TRAPPER JOHN. M D. Ces TUES. e SAT. MOVIE MASH

Source ARRIMRON. May 1989 /Lanhng.lackson Total Survey Area Program Audrenca Esemales R A D I O T E L E V I S I O N C A B L E S A T E L L I T E u R7n Voi 103 Ni 3 00a

r 7 TOP OF THE WEEK I An index in the act on multiple ownership

FCC adopts rulemaking on That proposal, which she said could serve the rulemaking was issued in 1970, evi- allowing networks back as the "underpinning" for determining dence demonstrated that concentration into cable, but only after whether to permit the networks into ca- wasn't a problem, the bureau said. While incorporating Dawson plan ble -and for re- examinations of its other the Department of Justice had originally to establish means to measure ownership rules -was that the commis- advocated such restrictions, it had changed 'national video marketplace'; sion seek comment on establishing an in- its tune in comments on an Office of Plans no limits in sight on MSO's; dex, much like the one the Department of and Policy report recommending that no public broadcasting may get Justice uses to determine whether it such limitations be adopted (BROADCAST- authority for pay TV operation should approve a particular merger -that ING. Jan. 25), the bureau noted. Other would give the commission a tool for studies, including those by the network in- Just how, and how much, the FCC will determining when concentration in the quiry staff, concluded that cable con- move toward relaxing its multiple owner- "national video distribution market" was centration wasn't a problem, the bureau ship rules opened wider to question last a problem and when it was not. said. "All of these studies ... demonstrate week. Although the commission discarded According to Dawson, while questions the industry is simply not concentrated at a proposal that would have established of economic efficiency should be of con- this time ... and no limitations should be limits on the number of cable systems any cern, under its public interest mandate the placed on multiple ownership at this

Dawson Fowler Rivera one entity could own -and adopted a FCC needs to be concerned about com- time," said Robert Ratcliffe, who pre- notice of proposed rulemaking aimed at petition and diversity in the video sented the item for the bureau. permitting the major television networks marketplace as well. By first adopting an Commissioner Henry Rivera said he to buy cable systems -it did so somewhat index that would enable the commission would have preferred to postpone action gingerly. Chairman Mark Fowler, as ex- to determine when patterns of ownership on that item -and the network -cable pro- pected, strongly endorsed both actions, were creating (or had created) too much posal -until the commission could ad- but his fellow commissioners didn't seem concentration (although no attempt was dress all of its multiple ownership rules in to share his enthusiasm, questioning made to describe what too much con- one rulemaking. By looking at the rules whether the commission was addressing centration would be) the commission one by one, Rivera said, the commission's the rules in the best way possible -and would insure that there was a "safety net" review would be "disjointed "; the com- wondering whether the commission as it moved to relax those rules, she said. mission should address the video needed a way to measure concentration. As did Fowler, the Cable Bureau urged marketplace "holistically." While a majority went along on both ac- that the rulemaking proposal to put limits Fowler disagreed. "This particular time tions, it was only after a proposal by Corn - on the number of cable systems one entity . [is] ripe for commission decision mak- missioner Mimi Weyforth Dawson was in- could own, or on the number of subscri- ing," he said. "I think it would be a cluded in the network -cable rulemaking. bers it could serve, be terminated. Since mistake to wait. If any problems arise, we

Broadcasting Jul 19 1982 35 I 1 TOP OF THE WEEK I

can always look at it again," he said. centration was or wasn't in the public in- dressed is whether the Public Broadcasting Dawson, however, concurred with terest. Act of 1981 prohibits such activity. While Rivera, noting that she shared his belief Fowler said he thought the FCC was the act authorizes public stations to engage that all of the ownership rules should be forgetting that the rules, in preventing in "services, facilities or products in ex- addressed at the same time. And although another competitor from entering the change for remunerations," it also says she said she supported the decision not to market, might have caused "a great deal of that no such offering should interfere with impose ownership limits on cable for the harm" to the country and consumers. In- the provision of public telecommunica- time being, she was concerned that the stead of assuming that "bad things may tions services. FCC's analysis of concentration in cable occur" if the commission permitted the The commission also said it wanted hadn't been directed properly. "It seems to networks into cable, he prefers to think comment on whether for -pay operations me the relevant market in this context is that "a lot of good may come about if you could be consistent with the noncommer- the nationwide video distribution let these rules fall." Besides, he said, the cial nature of the public broadcasting ser- market," she said. "This being the case, Department of Justice's antitrust division vice -and whether public licensees could the concentration ratios reported in the could always "step in when and if con- meet their obligations to their audiences item, although small to begin with, are centration became a problem." and engage in STV operations at the same nonetheless inappropriately inflated," she Quello said that although he would have time. said. been against the rulemaking five years The commission also requested com- Commissioner Abbott Washburn dis- ago, he supported it now. "The networks ment on whether it should permit public sented, contending that the majority's ac- can't dominate cable now," he said. "We broadcasters to offer STV without restric- tion would make it possible for one multi- have to look at it in 1982." tions on the kind or amount of subscrip- ple system operator to own and control Washburn said he would go along with a tion programing they could offer, or several thousand systems. "The small, concurrence. "I'm not in love with it, but whether it should restrict the kinds of ser- locally owned systems one by one are it's only a notice of proposed rulemaking," vices (for example, instructional program- already disappearing, and this will acceler- he said. ing only) and restrict those STV offerings ate that process," he said. "This con- In another action, the FCC voted to certain times of the day or week and re- centration of media outlets, in my opin- unanimously (with Fogarty absent) to quire public broadcasters to offer conven- ion, is not in the public interest." launch a rulemaking aimed at permitting tional programing the rest of the time. Although similar concerns were raised public television licensees to offer In still other action, the commission over the proposal to permit the networks subscription television service. voted unanimously (with Fogarty absent) to own cable systems (except in those Although the commission noted that to permit public broadcasters to air paid markets where they own broadcast sta- public broadcasters had traditionally been promotional announcements for nonprofit tions), the commission voted prohibited from such commercial opera- groups -as long as those announcements unanimously (with Commissioner Joseph tions, it noted that with the service's don't interrupt regular programing. Under Fogarty absent, and Rivera and Washburn federal funding being slashed -and with the ruling, which the FCC said brought its concurring) to adopt the rulemaking pro- its state and local support in danger of ero- policies into conformance with the Public posal. sion- public broadcasting needed things Broadcasting Amendments Act of 1981, Rivera and Dawson again said they like STV to help it make up the slack. public broadcasters will still be prohibited would prefer to take a look at Nonetheless, the commission an for video marketplace to determine when con- important issue that needed to be ad- profit- making entities.

approved the legislation as a cost -cutting lation, which would also cut the Interstate Seven to five mechanism, sources say the proposal also Commerce Commission down to five com- gives the committee a way to resolve its missioners, was needed to cut costs. That could be the change in problems with the White House over Schmitt reasoned that fewer commis- composition of the FCC Sharp's nomination. If Sharp were con- sioners would be needed in the future as if Senate bill becomes law firmed by the Senate, he would only be on industries are deregulated. "This commit- the commission for a short while, assum- tee's efforts to deregulate ... are not com- If the Senate Commerce Committee has ing the bill became law. If the committee plete until we cut the bureaucracy," he its way, the FCC will lose two commis- continued to ignore the nomination, the said. sioners next June. Legislation the com- whole problem would disappear next June Schmitt estimated that cutting two com- mittee approved last week would cut the when that seat would cease to exist. missioners would save the commission FCC from seven to five commissioners, Sharp was nominated two months ago $1.1 million over the next three fiscal and the slots targeted to go are those of (BROADCASTING. May 24), and there's still years. Commissioner Joseph Fogarty,a Democrat no indication that he will receive a hearing, The reconciliation package must pass whose term will expire then anyway, and reportedly because of a deal struck be- through the Senate Budget Committee, the Republican seat for which President tween Senate Commerce Committee but Commerce Committee sources say the Reagan has nominated FCC General Chairman Bob Packwood (R -Ore.) and legislation won't be stripped from the Counsel Stephen Sharp (now a full seven - Senator Ted Stevens (R- Alaska), who package there. They also predicted that year term). If the legislation is signed into serves on the committee. Packwood any attempts to strip the legislation from law, and if Sharp receives a confirmation agreed to support a Stevens candidate in the package on the Senate floor would be hearing, he would serve as a commis- exchange for Stevens's support of Pack - unsuccessful. sioner for less than a year. wood's former aide, Mimi Weyforth Attempts to include "nongermane" The prospects of the bill becoming law Dawson, for an earlier Republican ap- proposals -those that aren't related to the appear bright. The bill, of course, has the pointment. After Stevens's candidate, budget -in the massive budget reconcilia- support of the Republican -controlled Marvin Weatherly, of the Alaska Public tion bills have been roundly criticized in Senate Commerce Committee. But it also Utility Commission, was passed over by the past. Senate sources say the Schmitt appears to have the support of the Demo- the White House, Packwood left the mat- proposal is germane. crat- controlled House Telecommunica- ter of what to do next in Stevens's court. The Senate Commerce Committee suc- tions Subcommittee. "We're very in- The legislation, which was attached to cessfully used last year's reconciliation bill terested in the idea," an official for the the Commerce Committee's budget re- as the vehicle for legislation lengthening subcommittee said. "It's a good way to conciliation package for fiscal 1983, was broadcast license terms and for new save money." proposed by Senator Harrison Schmitt (R- authorizing legislation for public broad- Although the Commerce Committee N.M.). According to Schmitt, the legis- casting.

Broadcasting Jul 19 1982 36 TOP OF THE WEEK I A responsive response to `TV Guide' CBS stands by its Vietnam "We are also planning a future broad- of production by Andrew Lack. Lack is broadcast but concedes it cast on the issues treated in the original now executive producer of CBS Reports. should have done better; broadcast. Crile is now a producer for CBS Reports. news ombudsman to be named "Finally, on projects of a complex and Of the decision that the word conspiracy and more strict procedures controversial nature, the full involvement should not have been used, Sauter's followed; subject itself and collaboration of the principal corres- memo said it was used only once in the to be revisited on the air pondent is vital. Future assignments will broadcast (but also in some promotion), take this essential need into considera- and that "the broadcast presented ample The top men of CBS News reported last tion.".(This was an allusion to assertions evidence of deception," but that "we now week, after a six -week investigation of TV that Mike Wallace, principal correspon- believe that a judgmental conclusion of Guide's charges against its Vietnam dent on the Vietnam documentary, spent conspiracy was inappropriate." Deception documentary, that "CBS News relatively little time on it during the 15 He said it could be argued that the infor- stands by this broadcast" -but. months it was in preparation.) mation presented on the broadcast was was Reservations in hindsight, they said, did Sauter said in a telephone interview Fri- "balanced," but that "we feel there not diminish their support for "the sub- day that the projected follow -up to the insufficient effort to seek out and inter- stance of the broadcast," a 90- minute pro- original broadcast would not be "correc- view more of those who contend there was gram, The Uncounted Enemy: A Vietnam tive," and that interest generated by the no deception, particularly given the com- Deception, broadcast Jan. 23. "But we now first program, and by the controversy plexity of the subject matter." feel," they continued, "it would have been resulting from the TV Guide article, Sauter cited five "violations of the letter in the a better broadcast if: justified "going back and looking at the or the spirit of CBS News standards .. it had not used the word con- same issues." He said no decisions had preparation of this broadcast ": spiracy; been reached about who would produce it, "1. One person was interviewed twice, "... it had sought out and interviewed what format it would take or when it would riot because new information had become more persons who disagreed with the appear. "We'll probably start talking about available that needed further exploration, broadcast premise, and that next week," he said. (Another CBS but because there was a desire to elicit a . there had been strict compliance source said one possibility that had been stronger interview. with CBS News standards" "2. This same person was allowed to The report on the investigation, made view tapes of interviews with other people public last Thursday, was in the form of an so he would be more forthcoming. eight -page (double- spaced) memo from "3. Although the CBS consultant was CBS News President Van Gordon Sauter identified on the air [Sam Adams, former to the CBS News Department. Its conclu- CIA analyst), he should have been iden- sions, Sauter said, were his and those of tified as a paid consultant. Burton Benjamin, CBS News senior ex- "4. In two cases, journalistic oversight ecutive producer who conducted a study resulted in matters relating to one set of of the broadcast in the wake of the TV events being connected to another set of Guide charges (BROADCASTING. May 31), events. and Edward M. Joyce, CBS News execu- "5. There were four instances of editing tive vice president. which, while not resulting in a distortion Sauter said the TV Guide article con- of content, were contrary to guidelines. tained some charges that were "unwar- They involved combining answers from ranted," some that were consequential but several questions on the same subject into nevertheless involved "judgment calls" one answer." that could defensibly have gone either way, "None of these violations changed the and some that were "either inconsequen- substance of the broadcast," Sauter said, tial or too subjective to judge with certain- "but we take them no less seriously." ty." He left no doubt about one broad, On some questions, Sauter indicated, overall charge: there are differences within CBS News,. "CBS News rejects the charge by TV Sauter such as whether a three -hour interview Guide that this broadcast was a 'smear,' " with Walt W. Rostow, former special assis- he declared, adding a few lines later that tant to President Johnson, should have "The TV Guide characterization was an mentioned in general discussions was a been totally omitted from the broadcast. exploitive attack on a serious, substantive panel show, with participants from both "Those responsible for the broadcast," he journalistic effort" sides of the deception issue, to "carry the said, "say the interview cast no light on its Sauter also said CBS News management story forward" from where the first broad- premise. It also was a judgment call." had learned some things. He said that "the cast left it.) He also said "there is honest diagree- greatest asset of CBS News is its credibili- Sauter implied that no disciplinary ac- ment among the three of us [Sauter, Ben- ty" and protecting its credibility "is the tion had been taken or is planned against jamin, Joyce] as to whether [it) is correct," most important aspect of our service to anyone sharing responsibility for the as alleged, "that so- called sympathetic wit- the public." In keeping with this commit- broadcast. "If anything was going to be nesses were given more gentle treatment ment, he said, "we are taking further steps done, we wouldn't make it public, but all in their interviews than those who had a to insure that our organization is fully con- the people involved are still here and are contrary position." versant with the CBS News standards and still working," he said, "and you can judge In another instance, he said, "greater their importance to the credibility of our from that" diligence would have shown" that one per- journalism. Sauter's memo did not identify anyone son not interviewed because he was "We will also be creating a new position, involved in the production. The producer reported to be ill, was in fact, "not ill and that of vice president, news practices. That was George Crile. The executive producer might have been available." person, reporting directly to me, will initially and for most of the 15 months was He dismissed as "unwarranted" accusa- review and evaluate complaints, both in- Howard Stringer. He left the assignment tions that CBS News's paid consultant was ternal and external, about our broadcasts late last fall to become executive producer rehearsed for his interview, that the paid to further insure that our journalistic of CBS Evening News With Dan Rather consultant has since "backed away from efforts are sound. and was succeeded for the last few months the premise of the broadcast" and that "a

Broadcasting Jul 19 1982 37 1 TOP OF THE WEEK ( _ deal" had been struck whereby an inter- viewee would be asked "a specific ques- Plot keeps thickening in NAB race tion" and his answer used on the broad- cast. Wiley's name surfaces again; Board members vividly recall his repeated Sauter described the premise and pre- interim president suggested: assertions, at the June joint board meet- paration of the broadcast: criticism of Fritts candidacy ing, that he was not a candidate. "The editorial process ... was initiated continues, with some calling As in his mailgram, he said last week, for his resignation as joint with the premise that there had been a he is telling board members he had deliberate distortion by the American board chairman; consensus delayed announcing his candidacy as long seems more remote than ever military of enemy- strength figures in Viet- as he did because he was waiting for the nam. agreement of his wife to uproot their family "The ultimate purpose of this distortion The process of finding a successor to Vin- from Indianola, Miss., and move north to was to under -report enemy combat cent T. Wasilewski as president of the Na- Washington. That came only shortly capabilities in order to present a more op- tional Association of Broadcasters was before his announcement, he said. He also timistic picture of the conflict to the threatening to disintegrate last week. The said his entry had been prompted by what American people. Seven retired military search committee -now headed by radio he considered the "limited field" of candi- officers and a former CIA agent came for- board chairman William Stakelin and TV dates that had come to the committee. ward on the broadcast to support the board chairman Gert Schmidt -met by Some board members last week were premise that these figures were inten- conference call Friday afternoon to see also taking calls from Donald Thurston, tionally manipulated. They presented where things stood. These key points himself a former joint board chairman, compelling evidence that the enemy - emerged: who was one of the six candidates inter- strength figures had been distorted under The committee will meet again on viewed by the search committee. He said pressure from more senior officers. Aug. 3 in Washington to interview any he is gauging "impressions" and declaring "Because of this documentation," he other candidates who may have surfaced that he is "staying in" the contest. said, "we support the substances of the by that time, and to consider what to do Thurston said he is not asking for com- broadcast" next. mitments, but he said his decision to make Sauter also made plain that Benjamin, in The name of Richard E. Wiley, the the calls was spurred by reports he his investigation, had covered a lot of former FCC chairman who has so far received that individuals -in at least one resisted efforts to make him a candidate, case the manager of a Fritts radio station, has come up again, advanced by he was told -had called board members Unsatisfied. Reached at his summer "rumors" that he might not in the long seeking vote commitments for Fritts. Frit- home in Brevard, N.C., last Friday (July run be beyond reach. ts denied knowledge of such a campaign, 16), General William Westmoreland The possibility of an interim presi- and a spot check of board members failed called the CBS News report on its in- dent has been advanced as a means of giv- to confirm the existence of one. vestigation of the documentary, The Un- ing the search process a longer time to run In any event, Thurston sees what he A Vietnam Deception, counted Enemy: while keeping the association functioning. thinks should be a selection by the search "a masterpiece of whitewash:' He said A leading contender for such a position committee of a single recommendation that had accepted he believed CBS News would be John Summers, the NAB's ex- the board could endorse or reject turning some of the criticism in the TV Guidear- ecutive vice president and general man- into an "election :' in which the board will had backed ticle on the program and ager, who is among the front -running can- choose among several candidates pre- away from its position that Westmore- didates for the presidency itself. sented by the committee. If there is "a land had participated in a "conspiracy.' And, perhaps most important, such board election," he said, "I won't let it go He added. however, that "the damage confusion now attends the search process by default." And the likelihood that the has been done:' He said that he had not that some members of the committee no search committee will present the board received a copy of CBS News's report longer have confidence that it will be able with as many as three names from which it had been read to him by a re- but that to have recommendations ready in time to to make a selection seemed strong. porter. put before the full NAB board at a The politicking of other candidates -to scheduled meeting in Chicago on Aug. 9. whatever degree -is not Thurston's only ground: "He approached it as a journalist Earlier in the week, the process had concern. He said he has been the object of reporting a complex story. He read the begun to look more and more like a politi- "innuendos" that he is anti -Semitic and unedited transcript of some 20 hours of cal campaign. Some NAB board mem- that the networks oppose his selection as interviews recorded for the broadcast; the bers -who will make the final selection - president. Thurston denied the charges, full text of General [William C.l were receiving calls from presidential and said the networks have assured him of Westmoreland's Jan. 26, 1982, news con- hopefuls. And the last -minute candidacy their "neutrality ?' ference [criticizing) the broadcast; of Joint Board Chairman Eddie O. Fritts But if Thurston is the target of a numerous newspaper and magazine arti- has exposed him to the kind of criticism whispering campaign, criticism of Fritts cles, books, portions of the Congressional that is the stuff of politics. has been loud and clear because of the Record, military documents and internal Politics is not new to the contest. manner in which he entered the contest. CBS News documents relevant to the Thomas C. Sawyer, executive vice presi- Thurston himself said the "ethics and in- broadcast. The broadcast and the dent of the Ohio Association of Broad- tegrity" of Fritts's action will have to be Westmoreland news conference were casters and one of the principal candidates judged by the search committee or the repeatedly screened. Mr. Benjamin inter- for the job, has been the beneficiary of a board itself. Others, like television board viewed 32 persons -14 in person, 18 by vigorous letter -writing campaign directed member Jerry Holley, of Stauffer Publica- telephone. Twelve of the interviews were at board members. But Fritts's entry into tions Inc., who also is on the search com- with CBS News employes, all in person. contention has intensified the process. mittee, said Fritts's last -minute switch of Mr. Benjamin's report was presented to Fritts last week began an effort to call roles -from selection committee chair- me July 8" each of the 48 radio and television board man to candidate - "was upsetting to Sauter said "it may be bewildering to members as a follow-up to the mailgram everybody," although he said Fritts some outside CBS News that within our he sent them explaining his action in "possibly" could overcome the negative organization there can be debate regarding resigning as chairman of the search com- feelings that have been generated. editorial decisions. But ours is a collabora- mittee and declaring himself a candidate But the heaviest criticism has come tive business, and such debates are for the presidency, on July 8, just in time to from those who feel Fritts has not been natural, and of great value. Where we make himself sixth on the list of candi- .candid with the board or that he has com- agree is in our commitment to accuracy dates the search committee was to inter- promised the integrity of the task of and fairness." D view that day (BROADCASTING, July 12). searching for a president, or both. Televi-

Broadcasting Jul 19 1982 38 I TOP OF THE WEEK r I sion board member William Dunnaway, of man of Broadcast Music Inc., and Howard candidate but has never had to deal with WTHRITV) Indianapolis, for instance, last Bell, president of the American Advertis- an actual offer. Search committee mem- week appeared as angry as he did when he ing Federation, as well as Sawyer, bers, in the conference call meeting Friday first learned of the Fritts move and said he Thurston and Fritts. afternoon, decided -on the basis of was "re- evaluating" his position on the One candidate not invited for an inter- "rumors" that he could be enticed -to board and his station's membership in view on July 8, will be given one at the assign committee co- chairman Gert NAB (BROADCASTING. July 12). That re- meeting on Aug. 3- outgoing Representa- Schmidt (of Harte- Hanks) the task of evaluation is still under way. And for the tive Marc Marks (R -Pa.). He has been assessing his availability, if any. same reason Dunnaway gave originally: pressing his candidacy vigorously and re- Reached by BROADCASTING late Friday He does not think Fritts's word is good; he quested that he be interviewed. afternoon, Wiley said he had not yet been said Fritts had assured him he would not And then there's Richard Wiley. As a contacted by the search committee but be a candidate. Dunnaway also said that, result of the conference call last Friday, that his position remained unchanged: he as joint board chairman, Fritts has an "un- one last effort is being made to determine is happy where he is (at the Washington fair advantage" over the other candidates, whether he may yet be available for the law firm of Kirkland & Ellis) and was not a in the "influence" he has over the board presidency. He has declined to become a candidate for the NAB post. of directors. "I want Fritts to resign as joint board chairman." Gary Stevens, president of Doubleday NAB concedes on code antitrust suit Broadcasting Co. and a member of the radio board, thought such a resignation Justice files proposed consent effective until Greene enters it. And he might be appropriate for Fritts to consider decree with Judge Greene; it will not act until interested parties have as an "option" to assure that the search would eliminate commercial had 60 days to comment on the proposal. process was not "tainted." He thought it provisions in NAB TV code NAB officials expect Greene to approve unfair that Fritts should be seeking the the decree and enter it by November 1. At presidency while serving as NAB's top The National Association of Broadcasters that point, NAB would ask the U.S. Court elective officer. Resigning the office he last week officially threw in the towel in its of Appeals in Washington to vacate as holds, Stevens said, would reflect the kind court fight with the Justice Department moot the NAB's appeal of Greene's of "commitment" he said the other candi- over commercial provisions of the NAB's March order, as well as the order itself. dates are making in seeking the post. Fritts television code. Justice on Friday filed Besides ending a case that was costly to "has to decide if he wants to serve as joint with U.S. Judge Harold Greene a proposed litigate and that seemed to be going against board chairman or as an employe. If the consent decree that, as expected, would the NAB, the proposed settlement would latter, he should consider stepping down" end the government's antitrust suit on protect the association against the serious Dunnaway and Stevens, as well as some terms that would provide the results consequences of the private litigation that members of the search committee itself, Justice would have hoped to achieve by a could result if the NAB fought the case to expressed the view that since Fritts, as trial on the merits of the suit (BROADCAST- a final decision, and lost. A final judgment joint board chairman, had a hand in the ING, July 12). on the merits in favor of the government selection of the search committee, its in- The proposed decree would require would have constituted prima facie evi- tegrity could be perceived as having been elimination of the code provision limiting dence against NAB in any private lawsuit. compromised. If Fritts is finally named the number of nonprogram announce- And that in turn would have opened the president, Stevens said, "I'm anxious that ments that could be broadcast con- NAB to triple damages claims. However, the selection not be seen as an inside job" secutively as well as the number of times a consent judgments entered before Dunnaway and Stevens said the commit- program could be interrupted for non - testimony is taken in an antitrust case are tee should be reconstituted. program material and the number of pro- not prima facie evidence. Fritts's resignation as joint board chair- ducts that could be advertised in a single The settlement leaves open the question man also had been recommended by commercial. of the fate of the television and radio another board member, Robert H. Pricer, The proposal would also eliminate a rule codes the industry has developed as a president of wct.T(AM) Newark, Ohio. specifying the number of minutes per means of self regulation. John Summers, However, Pricer last week said he was con- hour of nonprogram material a station can NAB executive vice president and general cerned principally with the appearance of broadcast. manager, said that, assuming Greene en- things, and had not been "upset" with Justice had contended the challenged ters the proposed decree, the radio and Fritts's actions. He said the only way rules effectively created a 30- second television code boards would confer with around the dilemma would have been to minimum for television commercials, lawyers to determine what form of code convene the board on a few days' notice to which prevented television advertisers they could adopt. Then they would make resolve the chairmanship question. And developing innovative commercial for- recommendations to the full board, and it that wasn't feasible, he said. mats, and that the code artificially limited will act. But first, Summers said, "we have For his part, Fritts said he saw no reason the supply, and increased the cost, of ad- to put this behind us, legally." D to resign. "I don't see any advantage over vertising time. The result, Justice said, the other candidates by virtue of being violated the Sherman Antitrust Act. joint board chairman," he said. And he Besides dealing with the provisions at said board members with whom he had issue in the suit, the proposed decree House threads discussed the matter had "scoffed" at the would also bar the NAB from adopting a idea. As for the criticism directed at him rule in the future regarding the quantity, its way through generally, he said, "I feel comfortable with placement or format of nonprogram my actions, I know the process was not material. However, the proposal would not H.R. 5158 compromised ... The people on the com- prevent any individual broadcaster from mittee are honorable and are not com- adopting limits on the quantity, placement After three days of markup, promised. They know my reasons for com- or format of nonprogram material. Commerce Committee leaves ing in late are valid." Judge Harold Greene, in summary judg- Wirth bill pretty much intact, Meanwhile, the search committee is ment issued in March, agreed that the but more work set for next week continuing with its evaluation of the six multiple -product rule is illegal, and or- candidates -NAB Executive Vice Presi- dered NAB to stop enforcing it. He The controversial common carrier bill, dent and General Manager John Sum- directed the other issues held for trial on adopted by the House Telecommunica- mers; former FCC Commissioner Robert the merits, and denied NAB's motion for tions Subcommittee last March, was sub- Wells, now head of the Harris Radio summary dismissal of the suit. jected last week to more than 13 hours Group, of Garden City, Kan., and chair- The proposed decree will not become (over three consecutive days) of haggling,

Broadcasting Jul 19 1982 39 TOP OF THE WEEK I I compromise and revision by the House 50%, of the long- distance transmission FCC enforcement powers to the minimum Energy and Commerce Committee. When facilities or if adequate alternative long - necessary to prevent continuation of a Committee Chairman John D. Dingell distance facilities are not generally avail- proved violation. (D- Mich.) finally brought down the gavel able nationwide. To correct the defini- Another amendment that enjoyed broad on the markup late Thursday afternoon, tion that was perceived to be "unfairly support was the bypass amendment subcommittee aides could report that their weighted" against AT &T, the committee offered by Thomas A. Luken (D -Ohio) bill was still essentially intact and they adopted an amendment, introduced by and Billy Tauzin (D -La.) and adopted by were sanguine the committee would finish Michael L. Synar (D- Okla.) and supported voice vote. The legislation had prohibited up and report the bill out this week. by Wirth, requiring, in part, that the FCC AT &T from "bypassing" the local loops Markup is scheduled to resume tomorrow consider private transmission facilities that for five or, if necessary, seven years. It was (July 20) at 10 a.m. are resold to the public when it calculates feared that if AT &T were allowed to The bill, H.R. 5158, would modify the the dominant carriers' percentage of the bypass, the local telephone companies and consent decree by which the Justice total facilities. The change was intended to their ratepayers would suffer. The Luken - Department agreed to drop its antitrust the day when AT &T, a company that Tauzin amendment puts all the carriers on suit against AT &T the nation's pre -emi- now owns 96% of the facilities, no longer equal footing, but provides some excep- nent common carrier, as well as rewrite controls 50% and can shuck the regula- tions to the blanket prohibition AT &T was completely the common carrier portions tions that go along with the dominant -car- faced with. Any carrier wishing to bypass, of the Communications Act. AT &T has rier status. would have "to show either that the local vigorously opposed the bill, rallying its Matthew J. Rinaldo (R -N.J.) was able to company was not providing the needed three million shareholders and one million win one more concession on classifying quality of service or that the proposed employes against it. carriers with his amendment to raise the bypass would not significantly decrease Even if the committee adopts the bill percentage dividing dominant carrier from usage of the local company's facilities." this week, the measure will still be a long nondominant carrier from 50% to 60%. He After two years, according to the way from becoming law. The Judiciary argued that 50% was too low. The amendment, the FCC could completely Committee has asked to take a look at the mainframe computer, aircraft and exempt certain classifications of carriers bill after the House Energy and Com- domestic automobile industries all have from the prohibition. In January 1990, the merce Committee is done with it to gauge provision of the amendment expires and its antitrust implications. What's more, all bypasses will be lawful unless it can be there is considerable concern about proved that they are contrary to the Com- whether House and Senate conferees will munications Act. be able to settle on a mutally acceptable With the convergence of computer and bill. The Senate common carrier bill (S. telecommunications technology, William 898), passed by the Senate last October, E. Dannemeyer (R- Calif.) believed the differs greatly from the House bill. bill as reported by the subcommittee ex- Although more than two dozen amend- tended the FCC's regulatory authority ments were introduced at markup last over businesses outside the common car- week, most of those that were adopted rier industry. To limit the reach of the were supported by the bill's proponents, FCC, Dannemeyer won the support of led by Subcommittee Chairman Timothy Wirth and the rest of the committee for a E. Wirth (D- Colo.), one of the bill's seven package of amendments insuring that the co- sponsors, or represented compromises FCC tries to regulate such telecommunica- acceptable to them. Most of the amend- tions- related businesses as computer ments that were rejected came from the manufacturing and information process- bill's opponents, led by Representatives ing. Tom Corcoran (R -III.) and Don Ritter (R- Madigan was successful in adding an Pa.), who were generally seeking provi- Wirth amendment that keeps the chores of the sions less restrictive on AT &T. FCC distinct from those of the Federal Because of the many amendments and companies that control 60% of the market, Trade Commission. the often lengthy discussions that followed he said, and yet "those markets are con- Corcoran was the author of several their introduction, progress on the bill was sidered to be highly competitive and there amendments that were rejected by Wirth slow. Moving through the bill section by is no move to regulate them" Although and company. Under present law, com- section, the committee after three days Wirth opposed the change, he conceded panies requesting certificates to offer new had managed to reach only page 40 of the that the 50% threshold was arbitrary and services must prove the services are in the 130 -page bill. Subcommittee aide David the committee adopted 60% as an amend- public interest. Under the Wirth bill, the Aylward noted, however, that the bill only ment to the Synar amendment. FCC would assume the "any new has 100 pages of substance and that two - In the spirit of compromise, Al Swift transmission service" is acceptable unless thirds of the expected amendments had (D- Wash.) offered a large package of an opponent to the grant can prove other- already been disposed of. amendments that were drafted in coopera- wise. One of Corcoran's ill -fated amend- Things would have moved considerably tion with AT &T. The amendments did not ments would have expanded the scope of slower had the bill's opposition kept up the address the more controversial sections of the bill's provision to include all services, delaying tactics it used during markup the bill and were quickly adopted by the instead of just new services. before the Independence Day holiday committee. With the Swift amendments, The committee never got around to the (BROADCASTING, June 28). Although Cor- the bill makes clear that carriers denied a two amendments of special interest to coran had plenty of amendments, some change in classification by the FCC can broadcasters and cable television opera- addressing the same issue, last week he petition for reconsideration; strictly limits tors. The first would put severe restrictions abandoned his practice of demanding that the information the FCC can require a car- on mergers in the broadcasting and cable each of the bill's sections be read aloud rier to provide; does not "freeze in" the industries. The provision requires the FCC before consideration and requiring roll -call FCC's current system of allocating to develop rules to "limit the consolida- votes on every amendment. Both actions revenues and costs among various ser- tion or merger of two or more persons are time consuming. vices; expedites tariff review; gives car- which own transmission facilities ... in Proponents of the bill made some con- riers the authority to meet and develop order to avoid excessive local or national cessions to AT &T. The bill had stipulated network standards; limits the FCC's concentrations in the ownership of that a carrier be classified as a dominant authority governing mergers to a preven- transmission facilities or other media in- carrier, the category subject to the most tion of "excessive" national and local con- terests." A subcommittee aide said the regulation, if the carrier owns more than centration of ownership, and limits the concerns of cable operators and broad-

Broadcasting Jul 19 1982 40 ------f TOP OF THE WEEK I casters should be ameliorated by simply will begin offering courses in the fall of the Washington area, and members of the changing or to with. 1983, helped serve as an opportunity for communications bar. The international The other amendment of sole concern honoring the founder of the Annenberg community was also represented, by Ham - to cable operators will put into law AT &T's Schools - Walter Annenberg, president of dy Kandil, director of UNESCO's Divi- promise, given to the National Cable Triangle Publications Inc. and former am- sion of Free of Information and Television Association at its annual con- bassador to Great Britain. Communications Policies. vention last May, not to get into cable George Gerbner, dean of the Pennsyl- FCC Chairman Mark S. Fowler, who television. An aide to Swift confirmed that vania school, said the program would not spoke at lunch following the inauguration the congressman would introduce the be "a degree -granting center" but that he program, said the program "will provide a amendment as soon as the committee ar- hopes it will become "a magnet" for great research tool," and expressed his rives at the relevant portion of the bill, research and study projects. Its work will delight that "the private sector has com- Section 264. focus on training and research projects and mitted itself to see to it that the work of seminars aimed at improving understand- scholarship goes on, in Washington, ing of the political, economic, social and where decisions are made" Then, address- Annenberg opens cultural consequences of new commun- ing himself to Annenberg, at a table near Washington school cications technologies and policies, and at the dais, Fowler said, "Your generosity in developing professionals in those areas. funding the first school, and then the sec- Courses will begin in fall of The Washington -based program will be ond is legendary. Your other grants add 1983 at third Annenberg School more than national in scope; it will address luster." And he expressed the thanks of of Communications; degrees will significant international telecommunica- those in the room. not be granted; instead school tions issues and assist Third World coun- In response, Annenberg, a will focus on research, study tries in developing communications multimillionaire, said, "Whatever I'm capabilities. doing, I Feel obligated to do" Amid an assemblage of important mem- Charles Z. Wick, director of the Interna- bers of the government, the communica- tional Communication Agency, said the tions industry and education, a new pro- program would help deal with what he said gram for the study of telecommunications is "a paucity of knowledgeable people in was inaugurated last Thursday in Wash- the esoteric field" of telecommunications. Sturm und drang ington. "People in government are not know- It is to be an extension of the two exist- ledgeable in those vital areas;" he said. over New York ing Annenberg Schools of Communica- And Dr. Joseph V. Charyk, president and tions, one at the University of Pennsyl- chief executive officer of Communications cable franchises vania and the other at the University of Satellite Corp., said the program would City tells Cablevision that Southern California. And its as help develop an understanding of the in- purpose, give the deans of those schools and various terrelationship of the technical, economic it will awards to other participants at the inauguration said, was and social disciplines required for a mas- companies if it doesn't come around to terms to help ease what was described as a tery of telecommunications policy. city's serious shortage of those in the U.S. who at the inauguration included While Cablevision officials insist that the are versed in the disciplines involved members and staff of the FCC, State and has neither withdrawn from the in making telecommunications Commerce Department officials, presi- company Policy. New York cable franchising process nor The inauguration of the program, which dents of other universities and colleges in been formally eliminated by the city, the company has received a letter from the city's chief franchise negotiator, Morris Tarshis, stating that since the two haven't been able to come to terms, the city will proceed "with the remaining targeted ap- plicants," to secure franchises covering the four outer boroughs. The Tarshis letter, dated July 7, did not specifically eliminate Cablevision from the negotiations, but could be construed as implying that if the company truly wants to remain in the process it had better quickly come to terms with the fact that franchises awarded to it will be in the boroughs of Brooklyn and the Bronx and not Queens (which Cablevision has proposed) or Staten Island, both perceived as demographically more desirable. Tarshis outlined a number of conces- sions the city has made in recent bargain- ing talks in attempting to strike a reasona- ble compromise with the cable company. He said that it was prepared to reallocate a number of the original assignments in Founders. The Annenbergs help celebrate the inauguration in Washington of an exten- Brooklyn to make the company's franchise sion of the schools of communications they founded at the Universities of Pennsylvania there more viable. He also noted that the and Southern California. Shown above, at the Capitol Hill Hyatt Regency hotel, where the city had offered to defer all franchise fees program was discussed with members of government, industry and academia, are (l -r): in the Bronx until that system became Peter Clarke, dean of the Annenberg School of Communications of USC: James Zumberge, profitable. Tarshis has also recounted the president of USC; Walter and Lenore Annenberg; Sheldon Hackney, president of the Uni- city's willingness to "provide the substan- versity of Pennsylvania. and George Gerbner, dean of the Annenberg school at that univer- tial equity infusion" (perhaps derived sity. from the franchise fees of other areas) necessary to achieve Cablevision's desired

Broadcasting Jul 19 1982 41 TOP OF THE WEEK r debt /equity ratio for the Bronx system. would still have to decide how to divvy up company's market price, as Wall Street . [Tihe foregoing incentives plainly Cablevision's two- thirds share of focuses more on some predictions of satisfied our mutual desires to insure the Brooklyn. It has not yet offered that area to eventual slow-down in growth at Atari. economic viability of cable franchises for the other proposed applicant for that Given the relatively low share price, trad- Cablevision within the city," concluded borough -Warner Amex. Other solutions ing around $46 as opposed to a year's high Tarshis. "Your failure to agree is unfortu- might be still another (or the same) con- of $63.25, Warner has filed with the SEC nate." sortium, or perhaps calling on one or more to make open market or other purchases The city's strategy for getting the Bronx of the applicants which were cut from the of its stock, up to 6 million shares of 65 wired in the absence of Cablevision is well process in preliminary rounds. million outstanding. known: A consortium of the remaining The Staten Island process is also far RCA was also among those reporting targeted applicants (and perhaps the from being resolved. Three companies gains for the quarter, but by a much slim- Manhattan franchisees as well) would con- have been targeted -Warner Amex, Vi- mer margin -2.6%. Net profit at RCA struct and operate a system, financed all or sion Cable and Cox --and borough officials totalled $60.5 million, 58 cents per share in part by a portion of the franchise fees still have to decide whether they want to in the quarter, on revenues that were up raised in other boroughs. And, according divide the area into one or two franchise 5% to $2.06 billion. to sources involved in the discussions, the areas. Questions have been raised con- Within the corporation, NBC reported remaining targeted applicants, eager to get cerning the viability of any more than one "substantially" improved sales and earn- on with the process, have agreed. franchise for that borough due to its re- ings for the quarter, "mainly reflecting im- With a Bronx solution at hand, the city latively small size. proved operations of the television net- work and the owned and operated televi- sion stations." The results would have Good news and bad in second quarter been even better, the company said, ex- cept for the news cost of the Falklands Is- CBS finds itself 'satisfied 51.03 billion, which were up 4% over lands and Mideast coverage. but apprehensive' as net 1981's results. Last year, continuing RCA Americom had "sharply higher" income dips slightly; Viacom operations logged $48.2 million, $1.72 in revenues and earnings, CIT profits were and Warner very upbeat; RCA earnings in the second quarter. up, as were RCA Records profits. How- and NBC post improvements as For the half, net income was $58.3 ever, the last was not able to offset con- does Scripps- Howard, Wometco million, $2.08 per share, on revenues of sumer electronics, picture tube and solid $2.04 billion. That compares with the year - state declines, pulling down Electronics Second- quarter earnings have started to earlier net income of $63.6 million, $2.27 earnings. Videodisk introduction costs roll out of corporate headquarters across per share, on revenues of $1.97 billion. also "cut into profits." But given the state the country, producing a mixed bag of Earnings from continuing operations in of the economy, RCA Chairman results, some gaining, some losing against last year's second half totaled $66.4 Thornton Bradshaw said, "I think RCA their year earlier performance. million. performed well." "Satisfied" but "apprehensive" were While CBS Records logged a profit in Scripps- Howard Broadcasting earnings the words CBS Inc. President Thomas this year's second quarter against last were up 2.3% in the quarter, to $5,230,- Wyman used to describe the company's year's loss, and the devaluation of the 000, 51 cents per share on revenues that mood as it released second -quarter and Mexican peso gave the CBS /Publishing climbed 7.6% to $25,087,000. first -half earnings that measured up poorly Group earnings a lift over their year - Wometco Enterprises net income the CBS /Columbia against the year -earlier periods. Net in- earlier performance, posted a gain of 14 %, to $6,713,000, 49 come was down I% for the quarter, 8% for Group continued to be a victim of the cents per share, for the 12 weeks ended the half. If 1981 losses from the discon- economy -with revenues down 13 %, and June 19. That rise carne on revenue tinued Fawcett paperbook operations were the losses of musical instruments and growth of 26% to $116,339,000. excluded, earnings from continuing specialty retailing pushing the group as a Time Inc., meanwhile, reported operations dropped further: 4% for the whole into the red. declines in earnings for the quarter and quarter, 12% for the half. Revenues mean- Over at Viacom International things the half, despite a 33.6% rise in operating while climbed 4% in both the quarter and were markedly better, with net earnings profit at its video division to $37.8 million the half. for the second quarter posting an increase in the quarter. Subscriber growth at both Wyman said CBS was satisfied with that of 21% to $5,716,000, 46 cents per share, ATC systems and HBO was cited. That con- performance "given the poor economic on revenues that were up 33% to $68,469,- tinues video's dominance of Time's opera- climate in this country and abroad ... par- 000. The earnings increase came even as tional earnings. ticularly considering the substantially in- interest costs soared -from $351,000 in Income from continuing operations at creased level of development activity we last year's second quarter, to $2.4 million Time, however, slipped 9.6% to $47 are expensing in 1982." That activity in- in 1982. million, 75 cents per share, as revenues cludes, among other items, the losses for For the half, Viacom reported revenues edged up 7.7% to $906,514,000. Net in- CBS Cable, estimated to be running at an of $130,231,000, up 34%, and net income come last year, $49,242,000, 84 cents per annual rate of over $25 million. The ap- of $10,471,000, 84 cents per share, up share, in the second quarter, included a $2.7 prehension of which Wyman spoke is 19 %. million loss on the Washington Star. directed toward the second half of the Things were even rosier for Warner Harte-Hanks reported 7% improvement year, "should the projected recovery not Communications Inc. in the quarter -net in net income for the second quarter, to materialize." earnings climbing 60% to hit $68.2 $7,797,000. That translates into 80 cents The somber note was sounded even million, $10.5 per share, on revenues that per share on a primary basis, 5% over the though CBS's basic business, broadcast- advanced 34% to $907 million. Still fueling comparable year-earlier figures. Harte- ing, seems to be going relatively well. that earnings growth is Warner's Atari Hanks revenues in the period rose 15% to Broadcast revenues in CBS's second division which reported $111.8 million in $101,147,00. quarter were up 12 %, and CBS /Broadcast operating revenue, close to three times its The lowered earnings of Westinghouse Group profits "rose despite cost pressures year -earlier performance. Electric, which were down 1.3% for the associated with additional sports and news In the first six months, WCI reported quarter to $110.4 million, $1.28 per share, programing and the start -up of $1.84 billion in revenues, ahead 44 %, and reflected, among other factors of its Radioradio." earnings of $146.1 million, $2.25 per several businesses, an operating profit Second -quarter net income was $46.1 share, up 59 %. decline at Westinghouse Broadcasting and million, $1.64 per share, down from $46.8 However, the vast earnings gains for Cable. Corporate revenues moved up 3.8% million, $1.67 per share, on revenues of WCI continue to lack a reflection in the to $2.47 billion.

Broadcasting Jul 19 1982 42 "GOOD TH NGS COME IN SMALL PACKAGES..:'

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61 FROM RALPH & STU EDWARDS BILLETT THE PRODUCERS OF S COURT "So You Think You Got Troubles ?!" MAY -1982

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KGW -TV Days of 6/26 . 19

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THE WINDS OF CHANGE

Cable goes to Chicago: CTAM's `noncommercial conference'

Convention is billed as working ciation president, and panels featuring Of course, this is also the occasion for meeting, with press conferences. names in the cable firmament such as some official CTAM business. Wednes- public sales pitches and sponsored Robert Wright, president of Cox Cable; day's schedule will include the society's events barred; cable marketing, Jerry Maglio, president of Rainbow Pro- annual meeting, at which a new board will addressability on the agenda gram Services (and CTAM president): be elected. If things go as expected, Art Robert Alter, president of the Cabletelevi- Dwyer, vice president, sales and market- If there's some added sparkle reflecting off sion Advertising Bureau, and Paul Bortz of ing, Cox Cable, will emerge as the new the waters of Lake Michigan the next few Brown, Bortz & Codington. president of CTAM, succeeding Jerry nights, Chicago's residents need not be In the tradition of CTAM gatherings Maglio, who concludes his one -year term alarmed. The luminaries of cable market- one is billed as a "noncommercial con- of office. ing have blown into town for CTAM's ference," with the organizers barring press Marketing issues, as CTAM's name im- "Winds of Change" conference at the conferences, sponsored events, public plies, are on the minds of those gathered city's Hyatt Regency. Attendance is ex- sales pitches, and hospitality suites in Chicago. Burt Staniar, vice president, pected to top the 1,000 mark for this 1982 (though, at least in the past, a few such marketing and programing, Group W Ca- Cable Television Administration. and items have managed to sneak their ways ble, says that while it's "tough to priori- Marketing Society annual conference, the onto personal agendas). The focus CTAM tize" the issues that are most important, fifth such session the organization has is trying to build, officials say, is a working three are paramount -the interrelated as- held. meeting, an atmosphere where people in pects of direct selling, consumer advertis- On tap are speakers including Tom the industry can learn new skills and ing and program guides ( "more and better Wheeler, National Cable Television Asso- sharpen old ones. marketing "); determining the right pro-

Broadcasting Jul 19 1982 49 COMEDY ADVENTURE ACTION

1

LORIMAR - FROM OUR GROWINC USPENSE

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CABARET TWILIGHT'S LAST GLEAMING INTERNECINE PROJECT GOLD MITCHELL WHO EAGLES OVER LONDON CHARLESTON THE HUNTED THAT'S THE WAY OF THE WORLD "B" MUST DIE A QUESTION OF GUILT THREE THE HARD WAY KILLER ON BOARD LONG JOURNEY BACK THE GENTLE RAIN TICKLE ME FRENCH CONSPIRACY AND MILLIONS WILL DIE LAST SUMMER GREEN EYES DESPERATE WOMEN SOME KIND OF MIRACLE CONDUCT UNBECOMING ZORRO STARRING Liza Minnelli Joel Grey Michael York Burt Lancaster Richard Widmark Melvin Douglas James Coburn Lee Grant Roger Moore Ray Milland Susannah York Elliott Gould Trevor Howard Van Johnson James Coco Lee Remick Patricia Neal Burgess Meredith Tuesday Weld George Hamilton Patty Duke Astin Cloris Leachman Mike Connors Christopher George Roy Scheider Jean Seberg Richard Basehart Leslie Nielsen Richard Thomas Dan Haggerty Susan Saint James

S Christopher Plummer Paul Winfield John Gielgud

IBRARY OF OVER 450 TITLES. Wheeler Maglio Dwyer

gram mix and its packaging, and customer the financial feasibility of individual pro- firms handle customer service - Federal service. (The industry is waking up, he gram services, pay and basic, within the Express, Avon and National Car Rental. says, to the fact that cable is in the cable universe, questions made more An informal roundtable discussion of "42 "customer service business. ") pressing by technological competition, the topics" will follow. Ed Bennett, senior vice president, poor economy and high interest rates. Tuesday's Track Day sessions are operations, Viacom Cable, has his own list Times Mirror Cable Executive Vice divided into five tracks -subscriber ac- of three important topics the industry will President Greg Liptak (a founder and quisition marketing, subscriber retention be addressing at CTAM '82 -pay subscri- former president of CTAM) is going to marketing, program packaging for ber retention, particularly in a poor eco- Chicago with his sights set on two topics - penetration and profit, multifamily dwell- nomic environment when "three pay TV "how cable will effectively compete with ing marketing and advertising sales. services can be considered a luxury "; how new technologies" and "proper packaging If preregistration figures are an indica- to deal with new competitive threats, such of our services in new and existing tion, the first track is in for some of the as STV and SMATV, especially in multi- systems," with the latter attention focused heaviest attendance, particularly its ses- dwelling environments, where not only on cable's problems in retaining subscrip- sions on developing effective mass media newer technologies, but also factors like tions for pay products. advertising, and "The telephone: cable's the Loretto decision in that landlord's case Not surprisingly, Bob McGroarty, senior bold new sales tool." Two other track A against Group W Cable (formerly vice president, marketing and sales of panels will discuss door to door selling and Teleprompter) (BROADCASTING. July 5) Warner Amex Satellite Entertainment, direct mail marketing. (The four A track cloud the picture for cable operators in a has addressability on his mind. He's on sessions are the only ones that don't market segment that's becoming an im- the panel devoted to that subject, and the repeat. Each of the other tracks feature two portant part of the new subscriber mix, related pay -per -view. "Addressability," panels, both of which meet morning and and how to get new revenue streams McGroarty notes, "changes the picture of afternoon.) going, like pay -per -view and advertising. marketing" when subscribers get an easy Perhaps surprisingly, in light of the at- Graham Moore, director of marketing/ option of changing the program services tention other technologies are receiving, programing for TeleCommunications Inc., they purchase. the multifamily dwelling sessions in has addressability on his mind -it's im- The addressability issue highlights one CTAM's Track Day were not displaying pacts on program selection, marketing and of the dichotomies in the cable industry: heavy operator demand, at least according administrative costs. (TCI, of course, is in while most believe addressability is where to initial reservation figures. the process of putting together its planned the industry is going, for many operators, The advertising track, as described by National Program Service, which is addressability is still years away, and their CAB vice president for marketing, Saralee heavily dependent on addressability.) attention at present has to remain riveted Hyman, will make provision for the differ- Showtime's executive vice president, on the more "back to basics" concerns of ing levels of advertising sophistication evi- John Sie, thinks the industry will be ap- getting and holding subscribers. But this denced by cable operators. One session is proaching this Chicago conference with a CTAM conference certainly won't stint on devoted to such advertising basics as put- "degree of soberness ... reviewing hard - providing information and ideas on those ting together a rate card, the other focuses nosed business objectives." Among them, scores. on leadership styles with sales organiza- Sie believes, are questions of the financial Monday's opening session will give ca- tions. viability of 100 plus channel systems, and ble operators a chance to see how three Wednesday is billed by CTAM as "the most important day" of the conference, and not just because CTAM's Tammy awards will be presented at lunch. Rather, the marketing organization will direct its attention that morning to a problem for ca- ble -the "untouchables" -the 45% of the R. C. CRISLER & CO., INC. franchised population that are resisting the blandishments of cable marketers. The Business Brokers for C.A.T.V., TV & Radio Properties final session of the conference will be devoted to addressability. Licensed Securities Dealers Although CTAM '82 is a working meet- Underwriting - Financing ing, all work and no play is not the order of the day(s). After the president's reception Cincinnati Tuesday, CTAM will throw a gala "Reels and Ragtime" party running the gamut of Richard C. Crisler, Clyde G. Haehnle, Alex Howard, Larry C. Wood America's entertainment roots from bar- 580 Walnut Street, 45202, phone (513) 381 -7775 ber shop quartets through ragtime and jazz, including classic silent films.

Broadcasting Jul 19 1982 52 What to see at CTAM

10:15 -11:45 a.m. (C -2) Does Basic Tier Packaging Equal Profits Monday, July 19 Moderator: Burt Stanier, Group W Cable. Panelists: Marty Lafferty, Co: Cable: Bill Fogarty. Daniels & Associates. (Repeated at 3:30 p.m.)

Track D: Multi- family Dwelling Marketing. Chairman: Waynr Registration. 9 a.m. -5 p.m. Knighton. Southmedia Co. Opening session. 2 -4 p.m. Grand ballroom A -B. Welcome: Jerry Maglio, CTAM president. CTAM '82 program: Arthur Dwyer, Cox Cable: 8:15 -10 a.m. (D -1) Who Will Get the Multi- family Business in You. Robert Marino, CBS Cable. The Customer Service Thadition. Moderator: Franchise? Moderator: Wayne Knighton, Southmedia Co. Panelists Robert Wright, Cox Cable. Panelists: Heinz Adam, Federal Express; Jack Gault, Manhattan Cable; Doug Jarvis. Jack Barry Cable Manage William Corbett, Avon Products; Jean Otte, National Car Rental. ment. (Repeated at 1:45 p.m.)

Speakeasy roundtables. 4 -5 p.m. Grand ballroom E -F. Includes 42 10:15-11:45 a.m. (D -2) Selling and Retaining the Short Term Subscribe, topics on management, programing, marketing, cable advertising and Moderator: Wayne Knighton, Southmedia Co. Panelists: Dean Gilbert cable research. Immediately following will be a reception by Women in Continental Cablevision; Mark Handler, Cox Cable; Jim Kotalt, Cable Cable in ballroom C. System Development Co. (Repeated at 3:30 p.m.)

Track E: Advertising Sales. Chairman: Bob Alter, Cabletelevision Ad- vertising Bureau.

8:15 -10 a.m. (E -1) Ad Sales Leadership. What Is Your Style ? Moderator: Tuesday, July 20 Bob Alter, CAB. Panelists: Jim Hooker, Jim Hooker & Associates. (Repe- ated at 1:45 p.m.)

Registration. 7 a.m. -3:30 p.m. 10:15-11:45 a.m. (E -2) Packaging Your Cable System to Attract Adver- tisers. Moderator: Saralee Hyman, CAB. Panelist: Charles Warner Track Day. 8 a.m. -5 p.m. Columbus ballrooms. Southern Illinois University. (Repeated at 3:30 p.m.) Track A: Subscriber Acquisition. Chairman: Don Mathison, Group W President's reception. 7 p.m. Illinois Cable. 8:15 -10 a.m. (A -1) Developing Effective Mass Media Advertising. Center Plaza Moderator: Brian Gail, Ted Bates Advertising. Panelists: Chuck Beisch, Reels and ragtime gala. 8 p.m. Illinois Center Plaza. Communications and Marketing for Cable; Doug Wenger, Storer Cable.

10:15 -11:45 a.m. (A -2) Door -to -Door Sells Cable. Co- moderators: Ed Carter, Warner Amex; Tom Schmidt, Group W Cable. Luncheon. Noon -1:30 p.m. Speaker: Thomas Wheeler, president of the July 21 National Cable Television Association.

1:45 -3:15 p.m. (A -3) Direct Mail: Targeting Moderator: the Market. Ed Annual meeting. 8:30 -9:30 a.m. Columbus A conference room. CTAM Kessler, Telesel. Panelists: Stephen Cone, Upsilon Direct Marketing; members only. William Forlenza, Creative Mailing Services; Joseph Weissman, Demographic Research Co. Session. 9:45 -11:45 a.m. Grand ballroom A -B. The Untouchables Chairman: Charles Townsend, United Cable. Panelists: Chuck Beisch 3:30 -5 p.m. (A-4) The Telephone: Cable's Bold New Sales Tool. Modera- Communications & Marketing for Cable; Jerry Maglio, Rainbow Pro tor: Don Mathison. Panelists: Ron Deblinger, Audio Communications; graming Services; Burt Stanier, Group W Cable; Tom Willett, Continenta Jack Haire. Warner Amex; James Speck, New Electronic Media Net- Cablevision. Reactor: Paul Bortz, Brown, Bortz & Coddington. work. Luncheon. Noon -1:30 p.m. Grand ballroom E -E CTAM Tammy awards Track B: Subscriber Retention. Chairman: Gary Bryson. American TV Presentation of the new board by Art Dwyer, Cox Cable. & Communications. Session. 1:45 -3:30 p.m. Grand ballroom A. Addressability/Pay -per -view. B:15 -10 a.m. (B -1) Why Do Subs Disconnect? Does Investing in Retention Speakers: Bob McGroarty, Warner Amex; Nyhl Henson, Oak Com- Pay Out? Moderator: Gary Bryson, ATC. Panelists: John Billock, Home munications; Robert Hosfeldt, Gill Cable; Rick Kulis, Don King Sports; Box Office; Ernie Olson, Metrovision: Bob Russman, Warner Amex Ca- David Van Valkenberg, Cox Cable; I arry Wangberg. Warner Amex; ble. (Repeated at 1:45 p.m.) Andrew Wald, CBS /Fox.

10:15 -11:45 a.m. (B -2) Who is Responsible for Retention Marketing? What Do You Do? Paul Moderator: Bambei, ATC. Panelists: Marci WE START Miller, HBO; Michelle Musler, Warner Amex Ca- SYNDICATION ble; George Stewart, Tulsa Cable. (Repeated at THIS FALL'82! GO"lbw` 3:30 p.m.) j Superstar of The Eighties Track C: Program Packaging for Pene- IT'S THE 11th HOUR tration. Chairman: Burt Stanier, Group W Ca- - ble. DID YOU CHECK OUR AVAILABILITY IN YOUR MARKET TODAY?

D.L. TAFFNER SYNDICATION SALES 8:15 -10 a.m. (C -1) Properly Packaged "Pays" Contact DICK CIGNARELLI (213) -1144 Do Pay Off. Moderator: Mark Lustgarten, 937 Cablevision of Long Island. Panelists: Rod 1 Warner, The R Corp. (Repeated at 1:45 p.m.)

Broadcasting Jul 19 1982 53 H Advert's'=

Clash of the colas Broadcast advertising is the battleground for a war between Coke, Pepsi and 7 -Up as diet and caffeine -free soft drinks are introduced

The battle of the cola giants is shaping up this summer as both PepsiCo and Coca - Cola Co. introduce new products in test markets with a lavish outlay of advertising, particularly in television. An official of PepsiCo said the introduc- tion of its caffeine -free Pepsi Free in eight test markets in August will be supported by a $100- million annual budget. Coca - Cola will bolster its new diet Coke in seven test markets with an estimated $50 million. Since both Pepsi and Coca -Cola tradi- tionally invest more than 90% of their ad- vertising spending in broadcast (heavily in cial. The TV commercials will advance the television), the broadcast media will be theme, "The taste is positively Pepsi ... flooded with cola commercials next and it's caffeine free" The test campaign month. beginning next month will be heavily In recent announcements, the com- weighted toward television, a spokesman panies stressed they were seeking different said, and a substantial amount of radio will market segments. Pepsi Free is hailed as a be used. caffeine -free product, aiming to attract the The results of the test begun this sum- consumer wary of caffeine. On the other mer will determine how soon Pepsi Free hand, diet Coke is targeted to weight -con- will go into a national rollout, the spokes- scious buyers and will be promoted as a man said. He noted there will be two ver- fine- tasting product that contains less than sions of the brand -one caffeine free and one calorie. the other both sugar-free and caffeine - But Coca -Cola is not ignoring the caf- free. feine -free market forever. Bryan G. The spending levels for diet Coke will Dyson, president of Coca -Cola U.S.A., not approach those claimed for Pepsi Free, said the company is conducting research but Dyson of Coca -Cola told a news con- into the potential of the caffeine -free ference that expenditures would be market and will attempt to tap that sector "around $50 million" annually, and ad- when the time is appropriate. ded: "Spending twice that would be look- For Pepsi Free, BBDO New York is pre- ing to advertising to do something extraor- paring three 30- second television com- dinary that the product can't accomplish it- mercials and a 60- second radio commer- self." Diet Coke's radio and TV commercials, not yet finished, will run, starting in August, in seven test markets. In a depar- ture from the normal, diet Coke will be in- You can hire a meteorologist troduced first in New York, which is not and try to set up a weather center.... considered a typical U.S. test market. One jingle proclaims, "Introducing diet Coke - OR just for the taste of it." The agency for diet YOU CAN TURN TO coke Is SSC &B, New York. Coca -Cola already has in its inventory METRO WEATHER SERVICE! the best -selling diet drink, Tab. Dyson ex- category is at WNEW -TV (Channel 5) - N.Y. did several plained that the diet growing years ago and with great results! a rate more than three times that of the rest of the industry, and diet Coke will be posi- SO ... SAVE MONEY and TROUBLE, tioned as a good- tasting cola that inciden- BE CREATIVE, and CALL US TODAY! tally is low -caloried. Call Already represented this year with a new Collect caffeine -free cola drink is the Seven -Up (212) 978 -0209 Co., which introduced Like into eight test markets in April. An official, Terry Moore, manager of media relations, said the cam-

Brcadcast ng ,,,, 19 13'62 54 SIX REASONS WHY MOTOROLA'S AM STEREO SYSTEM IS GETTING SUCH GOOD RECEPTION Motorola's C- QUAM'" (Compatible Quadrature) AM Stereo System is attracting the attention of broadcasting executives. Probably because no other AM Stereo system has all that the C -QUAM system offers: 1) Full modulation capability over the whole range the FCC allows (from + 125% to - 100 %). 2) No monaural distortion increase. 3) Full coverage in monaural and stereo. 4) Causes no clicks or pops. 5) Full frequency response. 6) Lease plan. These and other C -QUAM system features are completely explained in our free brochure "AM Stereo. The Answer to the Marketplace Decision" Send in the coupon for your own copy. Or call Dick Harasek, Motorola, Inc. P O. Box 95334, Schaumburg, Illinois 60195 (312) 576 -3591. Dick Harasek Manager, Advanced Technology Products Motorola, Inc. P O. Box 95334 Schaumburg, Illinois 60195 Please send me a copy of your free "AM Stereo. The Answer to p% the Marketplace Decision"

C MOTOROLA A World Leader in Fl nics c 1982 Motorola Inc. Motorola. C.QUAM. and® are registered trademarks of Motorola. Inc. paign, heavily in television, has had "good reaction from consumers and it is meeting our expectations." The commercial, created by Like's agen- cy, Backer & Spielvogel, New York, accen- tuates the slogan, "You don't need caf- feine and neither does your cola." Moore noted that the company's Seven Up and "Hello, Diet Seven Up, both of which are lemon - BarclaysAmerican /Business Credit ?" lime drinks, do not contain caffeine either, and Seven Up often highlights this with a line in commercials or advertisements, "Never have it, never will." The test markets for Like are Norfolk, Va.; Albuquerque, N.M.; San Diego; Madison, Wis.; Rochester, N.Y.; St. Louis; Dayton, Ohio, and Phoenix. Radio zanies Dick and Bert go own ways Award -winning team splits up after years of collaboration; will continue individually The team of Dick and Bert, often praised as outstanding creators of radio advertis- ing, has been dissolved after more than a _ decade of togetherness. Bert Berdis and Dick Orkin created and s js$¡Y:tlBunlaöip.á +, performed many award -winning commer- cials. Word of their split came as a surprise to advertising executives in New York, who could not explain the reason for the action. Dial us when Berdis is joining another Hollywood radio advertising specialty firm, Barzman you communicate, but & Co., and becomes a partner and creative associate of Alan Barzman and Jim Kirby. your lenders don't. In a statement released by the Barzman For professional service and straight talk, call the communications people, BarclaysAmerican /Business Credit. We can bring you programs for station or equip- ment upgrading, refinancing and expansions, or an acquisition. Loans start at $1 million, terms can range to 10 years, and no equity kickers are required. We can protect your cash flow against money mar- ket fluctuations -you don't have to forecast prime rate movements. Loan amounts and principal repayment schedules are based on your projected cash flow. Our years of experience with radio, television, cable Dick and Bert television, satellite communications, and newspapers organization, Berdis, who was said to be in can channel you smoothly through the rough spots. last week, was quoted as saying that he has joined Barzman to work on a So talk with BarclaysAmerican/ "more broadly -based creative product." Business Credit -a power buy in Dick and Bert in recent years have con- any market. centrated on creating radio commercials as Call our Special Industries Office. a complete package, while Barzman per- Business Credit forms that function but also creates com- BARCLAYS from An affiliate of Ei ank mercials advertising agency- created scripts. Service is the difference between our money and other money." Orkin issued a statement that Dick Orkin Creative Services (parent company Corporate Headquarters: of Dick and Bert), will prepare for the rest 111 Founders Plaza, E. Hartford, CT 08108.203 -528 -4831 of the decade by "going beyond a two - © BarclayeAmerican/Busineee Credit. Inc. 1982 man team concept" and "that means an expanded staff and added performers."

Broadcasting Jul 19 1982 56 Renewal expectancy gains a foothold in the law

In what is being called landmark court remanded the case to the commis- preference" decision involving WESH -TV, U.S. sion, describing the FCC's renewal of As for the analysis in the commission's Appeals Court also supports FCC's Cowles's license as "completely opaque to second decision, the court concluded the new comparative renewal policy judicial review." In the second, issued in commission had weighed fully the factors January 1979, after the full appeals court that worked against renewal -an illegal The U.S. Court of Appeals in Washington denied the commission's request for move of the station's main studio to Or- last week affirmed the FCC's decision to rehearing -the original panel issued a sup- lando, Fla., the involvement of several re- renew Cowles Broadcasting Ines license plemental opinion that was still critical of lated companies in a mail fraud case, and for wesH -TV Daytona Beach, Fla. The the commission's decision but eased the advantage that Central Florida enjoyed court did more, too: It affirmed the FCC's broadcaster and commission concerns that in diversification of ownership and man- new policy for considering comparative - the court intended to put renewal appli- agement. But the court did not fault the renewal proceedings -a policy that says cants at hazard in every context with a commission's conclusion that outweighing "renewal expectancy" is a factor to be competing applicant. those factors -which the commission said considered, and that the better the record The latest opinion, in response to the made for "a close and difficult case" -was the greater the expectancy to which the reworked decision that the commission WESH -TV's record of "substantial" perfor- licensee is entitled. And it indicated that in issued in June 1981 (BROADCASTING. June mance -that is, that it was "sound, most comparative -renewal cases, at least a 22, 1981), confirms the judgment of those favorable and substantially above a level of "substantial" record of performance who said the original decision did not con- mediocre service." The court noted that would be sufficient to assume victory for stitute an invitation to would -be broad- the commission had discussed "in quite the incumbent. casters to challenge the renewals of multi- specific terms" the items it found im- Thus, the decision is a landmark in ple broadcast owners, like Cowles, and pressive in that past broadcast record. The communications law. The court said it ex- who contended the court was seeking commission had listed programs demon- pects the policy to be applied in future greater clarity from the commission for its strating Cowles's "local community orien- comparative renewal cases, and notes that position. "While the commission has tation" and "responsiveness to corn - it constitutes a departure from the com- again concluded that the license should be munity needs," for instance, noted the mission's 1965 policy statement on com- renewed," Wilkey wrote, "it has also percentage of the station's programing parative broadcasting hearings -the last assuaged our concerns that its analysis was devoted to news, public affairs and local basic statement on the issue -which held too cursory and has adopted a new policy topics, and declared itself impressed by the good or unusually for comparative- renewal proceedings station's reputation in the community." poor records have relevance." which meets the criteria we set out [in the Among the factors in the court's The court is not requiring a stricter stan- original decision.]" analysis that multiple owners should find dard than the one the commission has And while the new decision cannot be particularly encouraging was the support enunciated in the WESH -TV case. If a described as pro- licensee -Wilkey cites given the commission's conclusion, in a stricter one "is desired by Congress," the with approval the commission's observa- review of the diversification and integra- three -judge panel, in the opinion written tion that the policy is designed to benefit tion of ownership and management by Judge Malcolm Wilkey, said, "it must the consumer, not the incumbent broad - issues, that "structural factors such as enact it. We cannot: The new standard is caster-it makes clear the view that the [these] -of primary importance in a new within the statute" commission's new formulation "is a per- license proceeding- should have lesser The decision, then, appears to mark a missible way to incorporate some renewal weight compared with the preference aris- final abandonment of a holding by a expectancy while still undertaking the re- ing from substantial past service." The different panel of the same court, in the quired comparative hearing." court noted that the Supreme Court deci- Citizens Communications Center case of The commission had said: "The sion had upheld a similar decision by the 1971, that only licensees with a strength of the [renewal] expectancy de- commission. However, it also added a "superior" record -one "far above pends on the merit of the past record. caveat: The commission's new policy average" -could be sure of renewal if Where ... the incumbent rendered sub- should not be read as "ignoring integra- challenged by a new applicant. The stantial but not superior service, the 'ex- tion and diversification considerations in Supreme Court moved the law away from pectancy' takes the form of a comparative comparative -renewal hearings." that holding in affirming the commission's preference weighed against [the] other fac- Broadcast licensees, as well as the com- broadcast -newspaper crossownership rule. tors . An incumbent performing in a mission, should be breathing easier to find The appellate court last week agreed with superior manner would receive an even that the court accepts the commission's the FCC that a "substantial" record out- stronger preference. An incumbent ren- three -fold justification for renewal expec- weighed factors militating against dering minimal service would receive no tancy. "There is no guarantee that a renewal - including the challenger's ad- vantage in such key areas as diversification it had won another court victory for its of control of mass media and integration Encore. Broadcast Music Inc. said last week by CBS Inc. and finally won, of ownership and management. blanket licenses. The first came in a broadcast case, brought American Society of Composers, The commission and the court have had after 11 years in the courts, by BMI (and co- defendant Publishers) (BROADCASTING, April 13, 1981). The second, decided by the U.S. a hard time getting to the point of agree- Authors and last week, affirmed the validity of BMI's ment they reached last week. The court's Court of Appeals in Philadelphia and reported had been brought by the Triple decision was the third it issued in the case, blanket license for nonbroadcast users. The challenge nightclub-with copyright in- which involves an effort on the part of Nickel Saloon, a Delaware nightclub after BMI charged the Central Florida Enterprises Inc. to sup- fringements for using BMI Music without a license. The appellate court's ruling last week M. of BMI, said that BMI expects to plant Cowles as licensee of channel 2 in upheld the trial court's. Edward Cramer, president Daytona Beach. And it is decidedly the receive damages and court costs. But considering that the case has been in the courts for kindest. five years, "in the long run, only the lawyers will have benefitted:' In the first one, in October 1978, the

Broadcasting Jul 19 1982 57 challenger's paper proposals will, in fact, withering criticism of the commission's Communications Act and would deny match the incumbent's proven perfor- first WESH -Tv decision. even what Olson said was a qualified mance ... Licensees should be en- (The court, in a footnote, suggested an challenge "a decent shot at success" in an couraged through the likelihood of assignment that would probably keep corn - effort to wrest a license from an incum- renewal to make investments to insure mission lawyers working late into the night bent. And Joseph Hennessey, counsel for quality service ... Comparing incumbents for many nights. Wilkey said it would be Central Florida, was equally generous in his and challengers as if they were both new "helpful" if the commission "defined and assessment of the commission's suc- applicants could lead to a haphazard explained the distinctions, if any, among: cess last week. But he said no decision had restructuring of the broadcast industry, substantial, meritorious, average, above yet been made on whether Central Florida especially considering the large number of average, not above average, not far above will seek further judicial review. group owners. We cannot readily conclude average, above mediocre, not exceptional Joining Wilkey in the decision were that such a restructuring could serve the and unexceptional." All are terms the par- Chief Judge Spottswood Robinson III and public interest." ties used to describe what the FCC found U.S. District Judge Thomas A. Flannery But Wilkey said the court in subsequent Cowles's level of performance to have of the District of Columbia, who sat by cases will judge the commission's faithful- been. Wilkey said the court is particularly designation. ness to the commitment that renewal ex- interested in learning what the standard of pectancy is being considered for the comparison is in each case. And while the benefit of the public, not incumbent court realizes the commission's task is "a Delay possible broadcasters. He cited the Supreme subjective one." Wilkey said, "the use of Court's Red Lion dictum of 1969 that "it imprecise terms needlessly compounds for new FM's is the right of the viewers and listeners, our difficulty in evaluating what the com- Advisory committee asks FCC not the right the broadcasters, which is has The commission could of mission done." to reopen rulemaking on paramount" address that assignment in connection more commercial frequencies One of the reasons the court reversed with the notice of inquiry it initiated last the commission in the first review of the year into the question of adopting specific In a move that could postpone resolution Central Florida decision -apart from the standards for judging comparative -renewal of the FCC's pending proposal to create asserted lack of clarity -was that the corn - cases.) more commercial FM stations, the mission's handling of the case reflected a But the court seemed determined to lec- subgroup on technical matters of the Ad- decided tilt in favor of the incumbent. It ture the commission. Wilkey stressed that, visory Committee on Radio Broadcasting was "embarrassingly clear," the court had in the weighing of factors, the commission has petitioned the FCC to reopen that pro- said, that the commission had "practically should be particularly concerned not with ceeding for the introduction of three erected a presumption of renewal that is the factors themselves, "nor the interests studies it has already completed -and inconsistent with the full- hearing require- of the broadcasting industry, nor some several more that are now under way -on ment" of the Communications Act. other secondary and artificial construct, the record. The commission evidently aided its but rather the intent of Congress, which is The FCC rulemaking proposes to add cause in the WESH -TV case with its decision to say the interests of the listening public. two new classes of stations. It also pro- denying renewal of Simon Geller's license All other doctrine is merely a means to poses to amend FCC rules to permit exist- for WVCA -FM Gloucester, Mass., and this end, and it should not become more. ing classes to operate in areas where they granting the application of Grandbanke If in a given case, for instance, the factual are now restricted (BROADCASTING, March Corp. (BROADCASTING, April 12). (FCC situation is such that the denial of a license 3, 1980). Associate General Counsel Daniel M. renewal would not undermine renewal ex- Although the subgroup conceded that Armstrong, who argued the WESH -TV case pectancy in a way harmful to the public the proceeding had been closed "for some for the commission, notified the court of interest' then renewal expectancy should time," it said it didn't think the record the Geller decision on May 4, in response not be invoked." contained enough technical information to to a request for an update of the record of And despite the Simon Geller decision, enable the commission to make .a "ra- comparative -renewal proceedings.) In that the court is, as Wilkey said, "troubled" tional, supportable judgment" on pro- decision, the first since at least 1961 in by the emptiness of the commission posals "which could govern the structure which the commission had favored on record of a single denial of renewal of a and growth of the FM service for decades comparative grounds a challenger over an television license as the result of a com- to come" incumbent, the commission found the parative challenge. "American television The three reports the subgroup said it licensee deserved no renewal expectancy viewers will be reassured, although a trifle wanted to include in the record im- for his past program record, the court baffled, to learn that even the worst televi- mediately are a "Report to the National noted. The court was not indicating its sion stations ... are so good that they Radio Systems Committee from the FM view of the "soundness of the commis- never need replacing," Wilkey said. "We Subcommittee Task Force" (dated July sion's decision" in the Geller case, Wilkey suspect that somewhere, some time, some- 24, 1981); "FM Broadcasting Receiver said in a footnote, adding: "We cite it only how, some television licensee should fail Characteristics and Protection Criteria," as demonstrating that the commission's in a comparative renewal challenge, but by the technical subgroup (July 7, 1982), new approach may prove to be more than a the FCC has never discovered such a and "Report on FM Allocation Policies," paper tiger." licensee yet. As a court, we cannot say it by the subgroup on radio spectrum alloca- And the court said its reading of the new must be Cowles here" tions (July 9, 1982). WESH -Tv decision gives it "hope" that if For all of that, lawyers who for various The subgroup also requested that the the commission applies the new standard reasons had opposed renewal of WESH -TV record be left open to receive technical in the same way in future cases, the new agreed that the decision represented a sig- studies, which haven't been completed, approach will not degenerate into the sort nificant victory for the commission. "It on such subjects as the desirable protec- of "irrefutable presumption in favor of gives the commission breathing space," tive value of audio signal to noise ratio, renewal" against which the court has said Henry Geller, former assistant secre- comparing stereo to monaural service and warned. But the court noted that the stan- tary of commerce for communications and the increasing use of subsidiary com- dard is new and that much depends on information, who had filed a friend of the munications authorizations. how it is applied and fleshed out. "Of par- court brief contending that the illegal The subgroup recommended that the ticular importance," Wilkey said, "will be move of the station's main studio war- FCC offer 90 days for public comment on the definition and level of service it ranted denial of renewal. Jeffrey Olson, the completed studies. It said it thought it assigns to 'substantial' -and whether that counsel for the National Black Media could complete the unfinished studies definition is ever found to be 'opaque to Coalition, also said the commission had during that time, and recommended a 60- judicial review,' 'wholly unintelligible,' or scored "a big victory." NBMC had urged day period for reply comments to give the based purely on 'administrative feel- reversal of the commission on the ground public sufficient time to comment on the ing' " -all terms the court used in its that its policy was inconsistent with the remaining studies.

Broadcasting Jul 19 1982 58 one for the White House on Radio Marti Administration goal to set up lion responsibility to the FCC. offered the winning proposal, claimed the AM service to Cuba is advanced Wirth said his amendment, which he Wirth amendment would add years to the by House approval of H.R. 5427 described as a watered -down version of a selection process-I8 to 24 months for compromise he thought had been accepta- FCC action and another two years for The Reagan administration, with the help ble to the State Department, was designed judicial review. And that result, he said, of a Democratic member of Congress in- to protect broadcasters' "due process" would mean "the death of Radio Marti." fluential in foreign affairs, scored an im- rights. Indeed, the dispute hinged on the He also said adoption of the Wirth amend- pressive victory in the House Commerce conflict between the responsibility the ment would constitute appeasement of Committee in the effort to win congres- Commerce Committee feels it has to Cuban Premier Fidel Castro and en- sional endorsement of Radio Marti -the "protect," as Wirth put it, "the integrity courage him to cause interference to addi- station the White House wants to establish of the U.S. broadcasting system" and the tional U.S. stations in the future. Cuban - in the Florida Keys to break what it calls determination of the State Department to caused interference has long plagued U.S. the Cuban government's monopoly of devise and implement foreign policy. stations, particularly in Florida. news available in that country. Adminis- A critical issue in the dispute is the con- Apart from the discussion of broad- tration forces won approval in a markup cern that broadcasts to Cuba on an AM casters' due process right, Wirth and other session of a version of the Radio Marti bill frequency -and the administration has supporters of his amendment wanted (H.R. 5427) that has been bent out of proposed that it broadcast on 1040 khz- responsibility for the selection of a fre- shape since it was first sent to Congress would invite countermeasures from Cuba quency left with "an independent agen- early this year but has now survived in a that would harm U.S. broadcasters. At pre- cy" -the FCC. They felt that assigning form recognizable, and satisfactory, to the sent, the only broadcast station in the selection function to the NTIA -an administration. The vote was 23 -3. direct line of fire is clear -channel WHO(AM) agency of the Department of Commerce - In that form, the bill authorizes the Na- Des Moines, Iowa, which operates on would leave responsibility where it was tional Telecommunications and Informa- 1040 khz. Cuba plans a 500 kw station on originally, with the administration. tion Administration to select "an ap- that channel. And WHO officials have The administration wanted it that way. It propriate frequency or frequencies for been working hard, and thus far in vain, to made a major effort to win approval of the radio broadcasting to Cuba." The commit- persuade the administration to find Rinaldo amendment, pressing two sub- tee approved the amendment containing another means of reaching Cuba. Wirth cabinet officers into an intense lobbying that provision by a 24 -8 vote, and in the also warned that interference from Cuban effort- Assistant Secretary of State for process rejected' the committee's Demo- stations generally could affect 200 stations Interamerican Affairs Thomas O. Enders cratic leadership and an amendment in 32 states at a cost to them of $40 and Assistant Secretary of Commerce for offered by Representative Timothy Wirth million. Thus, Wirth said, U.S. broad- Communications and Information Ber- (D- Colo.), chairman of the committee's casters should have a right to participate in nard J. Wunder Jr., who heads NTIA. subcommittee on telecommunications. choosing a frequency. At least equally helpful was Representa- That one would have assigned the selec- But Matthew J. Rinaldo (R- N.i.). who tive Dante Fascell (D -Flai. chairman of

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Broadcasting Jul 19 1982 59 the House Foreign Affairs Committee's offered originally as a means of bridging the Rinaldo amendment sought to meet Subcommittee on International Opera- the gap between Wirth and State. Wirth's expressed concerns by requiring tions, which has passed a version of the The most Wirth would give, in last - NTIA to make the selection "in consulta- bill that would not affect the plans to es- minute negotiations before the markup tion" with the commission and "after tablish Radio Marti on 1040 khz. He was session on Tuesday, was the deletion of receiving public comment." credited by aides with winning the votes of language requiring the FCC to make the How much due process that last phrase more than half the seven Democrats who selection "by rule," as a means of speed- would assure was not certain. Certainly it broke ranks and supported the Rinaldo ing up the selection process. But that was was not intended to provide for judicial measure. Indeed, that proposal is said to not enough for the administration, which review. While Telecommunications Sub- have been drafted by Fascell staffers and wanted to keep control of the process. And committee counsel Thomas Rogers said any "final action" by either the FCC or NTIA would be subjected to such review, Rinaldo said it would not, so far as NTIA MIn@hBngtonoWabh was concerned. And Representative Donald Ritter (R -Pa.) said that even if of brief with Amicus curiae. National Association of Broadcasters has filed friend court review of an NTIA selection were granted, advertising be Court of Appeals in New Orleans asking that Texas law regulating political courts would consider it an action by the Act. Statute in question struck down because it's inconsistent with Communications President in executing his responsibility as political issue mandates that lowest unit charge be made available throughout year for chief architect of American foreign policy, advertising. Under Communications Act, broadcasters must make lowest unit charge and would, therefore, accord NTIA con- available to legally qualified candidates 45 days before primary and 60 days before siderable discretion. general election. In brief, NAB said where Congress has enacted comprehensive In any event, Fascell and Enders who legislation, state and local laws are pre -empted. with Wunder were in the Commerce Com- mittee hearing room during the markup, NAB vs. sheriff. National Association of Broadcasters has filed opposition to petition by expressed satisfaction with the result. Los Angeles County Sheriff's Department seeking reconsideration of FCC's order Fascell said he was "comfortable" with authorizing low -power television. In its petition for reconsideration, sheriff asked FCC to the Rinaldo amendment, and would not postpone grants of any LPTV licenses on UHF channels 14 through 20 until FCC had seek to press for a House vote on the ver- concluded proceeding to determine future spectrum needs of land mobile users sion of the Radio Marti bill that had been (BROADCASTING, June 28). In its opposition, NAB contended that commission itself had said approved by the Foreign Affairs Commit- no additional spectrum should be considered for land mobile until service adopted tee. And Enders said simply, "It was a measures to use spectrum it already has more efficiently. "It makes no sense to further good vote." delay the development of new broadcast service for the public merely because land Both had reason to feel satisfaction, con- mobile users are unwilling to utilize new techniques to meet their needs without further sidering the task with which they were gutting UHF television allocations :' NAB said. confronted in May, when the Wirth sub- committee, by a 12 -2 vote, approved an AMST opposes GE move. Association of Maximum Service Telecasters has urged FCC amendment the administration felt would not to move on General Electric's proposal to launch personal radio communications effectively kill the Radio Marti project. service until company has "adequately" demonstrated that "proposal would advance The measure, offered by Wirth and Repre- important public interest goals:' In.petition for rulemaking, GE proposed that FCC allocate sentative Thomas J. Tauke (R -Iowa) as a 9 mhz (150 channels) in 900 mhz band for new mobile communications service, which means of protecting U.S. AM broadcasters would permit private conversations between vehicles and home base stations, and could against Cuban reprisals, would have re- be tied into telephone network (BROADCASTING, May 17). "There is no evidence that the quired the station to operate on shortwave proposed new service is truly necessary as among the wide range of others :' AMST said. frequency- despite administration argu- "Absent studies and analyses of these important considerations, the commission cannot ments that Cuban citizens are not allowed adequately assess whether GE's proposal would serve the public interest:' to own shortwave receivers (BROADCAST- ING, May 24). Land mobile differences. Contrary to views of broadcasters, land mobile radio users' Three weeks ago, according to a history needs for additional spectrum are "critical :' according to reply comments filed at FCC by recited by Wirth and Tauke, Enders ac- National Association of Business and Educational Radio. While broadcasters have argued cepted-in fact, suggested -a compromise that land mobile users should be made to use spectrum they already have more efficiently under which the FCC would select the (BROADCASTING, June 21), NABER urged FCC to allocate UHF channels 14 -20 exclusively for Radio Marti frequency "by rule." But two land mobile use. NABER also said "logical" place for commission to find more spectrum for weeks ago, Tauke said, while traveling in land mobile was in "singularly underutilized and poorly managed" broadcast spectrum. Iowa, he received a call from the White Comments come in response to notice of inquiry on future needs of land mobile radio House informing him that the com- users. promise was not satisfactory to the admini- O stration. So Wirth agreed to take out the Spot review. National Conservative Political Action Committee has asked Court of "by rule," and leave the FCC as the third Appeals for District of Columbia to review part of FCC decision that affirmed that NCPAC party. "Now I find the State Department and other independent committees do not have affirmative right of access to broadcast feels that's not good enough. They want their views (BROADCASTING. April 5). In petition to court, NCPAC requested review of only that the decision by the administration -by portion of order regarding application of fairness doctrine to NCPAC advertisements NTIA. That's where we were at the begin- outside campaign periods. In its order, FCC had affirmed staff rulings that held, with ning," Tauke said. He described himself as exception of legally qualified candidates for federal office, no individual or group had any "totally astonished by the events of the right of access to broadcast facilities. past two weeks." The administration and Fascell did not Renewed. In unanimous vote (with Commissioner Joseph Fogarty concurring), FCC last have things entirely their way at the week renewed license of Radio Station WAez Inc. for WABZFM Albermarle, N.C., denying markup, although they came close. Repre- competing application of Victor Broadcasting Inc. to build new station on that channel. sentative Al Swift (D- Wash.) offered an FCC's action affirmed April 1979 initial decision by Administrative Law Judge Thomas amendment to authorize the FCC, rather Fitzpatrick who said that although both applicants were fully qualified. WABZ's meritorious than the Board for International Broad- past broadcast record warranted grant of its renewal. In exceptions to initial decision, casting, to determine whether broad- Victor had argued that WABZ's broadcast record wasn't meritorious because of station's casters should be compensated for ex- past : program duplication practices. Commission concluded, however, that WABZ's overall penses incurred in mitigating the effects of past broadcast record was superior. Cuban -caused interference to their opera- tions. The Fascell subcommittee had ad-

Broadcastln9 Jul 19 1982 80 ded the compensation provision to the bill proposal, the BIB would make the pay- However, the measure, which provides in response to concerns of broadcasters in ments, but only after receiving instruc- $17 million for the Radio Marti project for Florida and elsewhere about the expenses tions from the FCC. The committee ap- 1982 and 1983, has just begun its progress involved in increasing power -when per- proved the amendment by a single vote, through the Senate. The Senate Foreign mitted to do so by the FCC -to offset 12 -11. Relations Committee, which has held one Cuban -caused interference. Swift said The administration's success in winning hearing on the administration bill, such matters should be resolved by an approval of the legislation from two com- (BROADCASTING. July 5), has tentatively agency charged with making domestic mittees of the House would appear to scheduled another for the end of this telecommunications policy. And under his assure success on the House floor as well. month.

WHERE TO PUT THE FCC? One problem the marketplace won't cure

FCC may have to pay S198,000 headquarters at 1919 M Street, Washing- great a traveling burden on FCC staffers, to broker to settle move to Rosslyn; ton, expires in October, the FCC doesn't the downtown law firms that regularly deal it and GSA at odds over relocation appear to be much closer to finding a new with the FCC, and the public. to Alexandria construction complex home than it did when it first started Despite the vote, GSA has rejected the searching in 1979. rationales the FCC has presented against Still feeling repercussions from its aban- After winnowing out the high bids for the move, contending that the Hoffman - doned effort to move its headquarters to locations earlier this year, GSA proposed Center building represents the most cost - Rosslyn, Va., the FCC last week found it- to move the FCC to the Hoffman -Center effective alternative available ( "Closed self facing the prospect of paying $198,000 building in Alexandria, Va., some eight Circuit," May 24). to ward off a lawsuit by the company that miles away from its current location. The FCC officials said the commission is had been engaged to serve as broker for commission rejected the proposed move continuing negotiations with GSA, hoping the proposed relocation. unanimously, contending that the location to persuade it to renegotiate the lease for After waffling on the issue for more was too remote and would impose too its current headquarters instead. n than a year, and receiving considerable criticism from Congress, the FCC officially ended its effort to move to Rosslyn last year (BROADCASTING, March 30, 1981). Reporters committee files objections in `Post' suit At the same time, the commission in- structed its staff to terminate the services Motion questions whether judge firm received millions of dollars in Mobil of two firms it had hired to assist in the improperly denied public's right business. relocation- Computer Sciences Corp. and of access to information in libel Gasch has not limited access to the Julien J. Studley Inc. suit brought by Mobil president courtroom, and reporters are free to report Claiming that the commission had against `Washington Post' testimony as it is given. But Mobil, breached a contract, Studley asked the although not a party to the suit, has been FCC for compensation of about $1.5 A reporters committee is seeking to win successful in persuading the judge to pre- million in May 1981 for the more than $3 reversal of an unusual court order allowing vent disclosure of documents uncovered million it claimed it would have received in the Mobil Corp. to maintain the secrecy of by attorneys working for the Post. commissions as broker for the proposed "sensitive" documents that are to be used The committee said "any restriction on move, according to FCC sources. Sources as evidence in a libel suit the company's the public's right to be informed about the said the FCC and Studley agreed to the president has brought against the Wash- civil justice system ... constitutes a prior $198,000 settlement to avoid a civil suit, ington Post restraint." And "at the very least," it said, which could have cost each party $225,000 The Reporters Committee for Freedom "any attempt to deny the right of access in in legal fees and stretched on for five of the Press, in a motion filed with U.S. order to protect allegedly sensitive infor- years. Judge Oliver Gasch, said his order "im- mation must be supported by a showing" According to FCC sources, the FCC has properly and unconstitutionally restricts that, as the courts have held previously, asked the General Accounting Office to the public's right of access" to evidence, " 'the denial is necessitated by a compell- review the proposed agreement to insure and should be vacated. ing governmental interest, and is narrowly that the FCC's action is legal. The committee also protested a second tailored to serve that interest.' " The com- Senator Max Baucus (D- Mont.), who order that automatically keeps transcripts mittee said the court "erred in its applica- has brought the agreement into the spot- of testimony in the trial secret for 24 hours tion of those standards" light, said he was disturbed "that the tax- to allow Mobil an opportunity to review Those orders, the committee added, payers continue to pay for past them and have portions said to contain "place an unprecedented and comprehen- mismanagement at the FCC. 1 am con- confidential information sealed perma- sive obstruction to public access to court vinced that if top officials at the FCC had nently. records that operates as a prior restraint of bothered to follow the laws and regulations The request was described by the com- free dissemination of information in the of government contracting, the FCC and mittee -whose motion was backed by four public domain." the taxpayers would not now be paying a reporters covering the trial -as a test of The reporters who joined the committee private real estate firm nearly $200,000 for whether the public's right of access to in- motion were David Beckwith, of Time work that has now been duplicated by formation about the country's system of magazine; John Fialka, of the Wall Street employes of the General Services Admin- civil justice is entitled to the same protec- Journal; , of the New York istration." tion as the public's right of access to the Times, and Ronald Ostrow, of the Los FCC officials said the settlement would criminal justice system. Angeles Times. be paid with left over funds. The libel suit -for $50 million -was The Reporters Committee is being Since Congress let the FCC's authority brought by Mobil's president, William P. represented in the effort to overturn the to act as its own leasing agent lapse last Tavoulareas, and his son, Peter, as a result closure orders by Leva, Hawes, year, GSA has been attempting to of two stories the Post ran in November Symington, Martin & Oppenheimer, a orchestrate another move -apparently and December 1979. The stories alleged Washington law firm. Lead attorney on the without much better results. the elder Tavoulareas set his son up in a case is the FCC's former general counsel, Although the FCC's lease on its current shipping firm and then saw to it that the Robert Bruce.

Broadcasting Jul 19 1982 61 MD©ho

Market Market Exchange Closing Closing Net Percent Capifali- Exchange Closing Closing Net Percent Capitali- and Wed. Wed. Change Change PIE zation and Wed. Wed. Change Change PIE zation Company Jul 14 Jul 7 in Week in Week Ratio /000,0001 Company Jul 14 Jul 7 in Week in Week Ratio 1000,000)

BROADCASTING PROGRAMING

N ABC 41 1 /8 37 5/8 +3 1/2 + 9.30 7 1,183 0 Barris Intl 2 2 20 11 N Capital Cities 72 7/8 69 7/8 +3 + 4.29 12 949 N Columbia Pictures 72 72 14 704 N CBS 39 1/4 36 1/4 +3 + 8.27 6 1,096 N Disney 54 3/4 58 5/8 -3 7!8 - 6.60 17 1.825 N Cox 28 3/4 26 3/8 +2 3/8 + 9.00 13 814 N Dow Jones & Co 37 3/8 36 +1 3/8 + 3.81 14 1.173

A Gross Telecasting 24 1/2 24 1/2 6 19 N Filmways 7 6 7/8 + 1/8 + 1.81 1 40

O LIN 20 1/4 19 1/4 +1 + 5.19 12 207 0 Four Star 2 1/2 2 1/2 14 1 N 214 2051/2 +8 1/2 + 4.13 15 849 N Getty Oil Corp. 49 473/4 +1 1/4 + 2.61 5 3,975 O Mooney 4 1 /4 4 1/4 5 3 N Gulf + Western 12 12 1/2 - 1/2 - 4.00 3 886 O Scripps- Howard 171/2 17 1/2 10 180 N MCA 64 7/8 58 1/4 +6 5/8 +11.37 17 1.547 N Storer 27 1/8 27 1/2 - 3/8 - 1.36 14 434 N MGM /UA 6 3/4 6 5/8 '+ 1/8 + 1.88 14 335 N Taft 32 3/8 31 1/2 + 7/8 + 2.77 8 309 0 Reeves Commun 29 28 +1 + 3.57 10 236 O United Television 8 8 13 96 O Telepictures 6 3/4 6 3/4 23 32

0 Video Corp. of Amer. . 7 3/4 7 1/4 + 1/2 + 6.89 41 12 N Warner 46 3/8 44 3/8 4.50 15 2.965 MAJOR INTERESTS BROADCASTING WITH OTHER A Wrather 22 5/8 23 1/8 1/2 2.16 25 50

SERVICE A Adams -Russell 201/4 211/2 -1 1/4 - 5.81 14 80 A Affiliated Pubs 24 1 /2 24 5/8 - 1/8 - .50 9 127 127 0 A.H. Belo 18 5/8 18 1/2 + 1/8 + .67 8 175 0 BBDO Inc 43 3/4 43 3/4 8 4 + 1/8 + 3.22 48 12 N American Family 101/4 91/4 +1 +10.81 9 138 0 CompcatVideo 37/8 14 417 0 Associated Commun. 91/2 101/4 - 3/4 - 7.31 22 N Comsat 521/8 521/2 - 3/8 - .71 1 16 4- 1/4 + 1.56 8 89 N John Blair 34 33 5/8 + 3/8 + 1.11 8 129 0 Doyle Dane Bernbach 16 /4 N Foote Cone & Belding 30 3/4 30 5/8 + 1 /8 + .40 7 82 N Charter Co 8 1 /4 8 7/8 - 5/8 - 7.04 10 180 61 1.63 5 34 N Chris -Craft 38 37 7/8 + 1/8 + .33 10 85 0 Grey Advertising 60 -1 - N Interpublic Group 28 5/8 28 7/8 1/4 .86 8 132 N Cowles 37 1 /2 34 3/4 +2 3/4 + 7.91 23 148 - - N JWT Group 18 1 /2 18 3/8 + 1/8 + .68 15 96 N Dun & Bradstreet 70 1 /4 66 1/2 +3 3/4 + 5.63 16 1.902 . 437/8 + 5/8 + 1.42 25 2,138 N Fairchild Ind 163/8 14314 +15/8 +11.01 5 213 0 MCI Communications 441/2 A Movielab 2 3/4 5 4 N Gannett Co. 32 31 1/2 + 1/2 + 1.58 10 1.697 2 3/4 0 A.C. 46 1/4 + 1/4 4- 54 13 522 N General Tire 241/4 20 +4 1/4 +21.25 9 571 Nielsen 46 1/2 31 1/4 + 3/4 + 2.40 8 135 O Gray Commun 341/2 341/2 8 17 0 Ogilvy & Mather 32 0 Telemation 3 3 8 3 N Gulf United 21 1 /4 20 7/8 + 3/8 + 1.79 7 570 21/2 21/2 2 2 N Harte -Hanks 261/4 241/4 +2 + 8.24 10 257 0 TPC Communications Video 7 6 3/4 + 1/4 + 3.70 11 8 N Insilco Corp. 12 3/4 12 3/4 6 191 0 Unite/ N Union 28 +2118 + 7.58 9 513 N Jefferson -Pilot 243/4 241/4 + 1/2 + 2.06 5 532 Western 301/8 O Josephson Intl 8 3/4 9 318 - 5/8 - 6.66 7 33 10 N Knight- Ridder 29 3/4 29 3/4 960 ELECTRONICS/MANUFACTURING N Lee Enterprises 24 3/4 22 7/8 +1 7/8 + 8.19 9 171 N Liberty 11 5/8 113/4 - 1/8 - 1.06 7 148 0 AEL 131/4 13 + 1/4 + 1.92 5 25 N McGraw -Hill 49 7/8 48 1/2 +1 3/8 + 2.83 12 1,240 N Arvin Industries 12 5/8 12 1/2 + 1/8 + 1.00 9 86 A Media General 34 3/4 34 + 3/4 + 2.20 8 241 O C -Cor Electronics 20 1/2 20 1/2 21 61 N Meredith 60 3/8 59 1/8 +1 1/4 + 2.11 7 186 O Cable TV Industries 6 6 3/8 - 3/8 - 5.88 8 18 O Multimedia 31 30 +1 + 3.33 12 314 A Cetec 4 3/8 4 + 3/8 + 9.37 11 9 A New York Times Co 403/4 395/8 +11/8 + 2.83 10 509 0 Chyron 181/4 16314 +1 1/2 + 8.95 14 49 N Outlet Co. 32 3/8 32 1/4 + 1/8 + .38 43 86 A Cohu 4 4 7 6 A Post Corp 261/2 281/8 -1 5/8 - 5.77 14 48 N Conrac 235/8 233/8 + 1/4 + 1.06 9 51 N Rollins 12 7/8 13 - 1/8 - .96 7 341 N Eastman Kodak 75 7/8 72 5/8 +3 1/4 + 4.47 10 12,328 N San Juan Racing 221/8 221/8 49 95 0 Elec Missile & Comm. 11 1/2 11 + 1/2 + 4.54 43 31 N Schering- Plough 30 1 /2 28 7/8 +1 5/8 + 5.62 10 1,621 N General Electric 68 3/8 63 3/4 +4 5/8 + 7.25 9 15,573 N Signal Cos 17 3/8 17 + 3/9 + 2.20 6 1.256 N Harris Corp 25 1/2 23 5/8 +1 7/8 + 7.93 9 797 O Stauffer Commun. 44 44 11 44 0 Microdyne 8 1/8 7 3/8 + 3/4 +10.16 10 37 A Tech Operations 18 18 314 - 314 - 4.00 8 16 N M/A Corn. Inc 14 1/8 12 114 +1 7/8 +15.30 13 549 N Times Mirror Co. 391/4 403/4 -11/2 - 3.68 10 1,340 N 3M 551/8 52 +3118 + 6.00 10 6,475 10 + 1/4 + 2.50 17 209 O Turner Bestg 101/4 N Motorola 641/2 611/8 +33/8 + 5.52 12 2.312 + 1/4 + .72 13 485 A Washington Post 341/2 341/4 O Nippon Electric 73 1/2 71 1/2 +2 + 2.79 26 2.848 N Wometco 27 1/4 25 7/8 +1 3/8 + 5.31 15 371 N N. American Philips 33 3/8 36 -2 5/8 - 7.29 4 456 N Oak Industries 18 3/4 17 1/4 +1 1/2 + 8.69 9 305 A Orrox Corp. 8 1/4 81/4 18 18 CABLE N RCA 17 3/8 16 3/4 + 5/8 + 3.73 9 1.311 N Rockwell Intl 33 3/4 31 3/8 +2 3/8 + 7.56 9 2,575 A Acton Corp. 5 5/8 5 7/8 - 1/4 - 4.25 47 26 A RSC Industries 4 5/8 4 5/8 42 14 N American Express 381/4 371/8 +1 1/8 + 3.03 7 3.557 N Scientific -Atlanta 13 121/8 + 7/8 + 7.21 13 303 0 Burnup á Sims 11 1/8 11 1/4 - 1/8 - 1.11 12 97 N Sony Corp. 12 3/4 121/4 + 1/2 + 4.08 10 2,940 O Comcast 181/2 17 - 1/2 - 2.94 14 73 N Tektronix 52 515/8 + 3/8 + .72 12 975 N General Instrument 38 3/8 34 7/8 +3 1/2 +10.03 13 1.183 0 Telemet (Geotel Inc.) . 1 5/8 1 3/4 - 1/8 - 7.14 4 N Heritage Commun 7 1 /2 7 314 - 1/4 - 3.22 23 54 A Texscan 12 3/8 10 3/4 +1 5/8 +15.11 20 71 O Rogers Cablesystems 4 1/8 4 3/4 - 5/8 -13.15 17 90 N Varian Associates 36 36 16 289 0 Tele -Communications 151/4 161/8 - 7/8 - 5.42 33 322 N Westinghouse 271/8 253/8 +1 3/4 + 6.89 5 2,313 N Time Inc. 28 3/4 28 1/4 + 1/2 + 1.76 10 1,430 N Zenith 13 1/8 11 +2 118 +19.31 34 248 0 Tocom 10 1/4 10 1/4 10 51 N United Cable TV 18 1 /8 17 3/4 + 3/8 + 2.11 13 198 Standard & Poor's 400 N Viacom 20 18 +2 +11.11 14 226 Industrial Average 122.29 120.22 + 2.07

Notes: A- American Stock Exchange, B- Boston, M- Midwest, N -New York, P- Pacific. Earnings figures are exclusive of extraordinary gain or loss. Footnotes:' Stock did 0 -over the counter (bid price shown, supplied by Shearson /American Express, not trade on given day, price shown is last traded price. " No P/E ratio computed. Washington). P/E ratios are based on earnings per share for previous 12 months as company registered net loss. "' Stock split. + Stock traded at less than 12.5 cents. published by Standard & Poor's or as obtained by Broadcasting's own research. "" Stock inactive due to limited bidding.

Broadcasting Jul 19 1982 82 Preparing for a Boston news war eat

New WNEV -TV declares itself Reporters sentenced. Dave Tragethon, reporter for xluP(AM) and co -owned KRSJ(FM) a contender in the ratings Durango, Colo., served two -day contempt -of -court sentence for refusing to reveal sources race with new anchors, sets, in reporting local murder case. Tragethon and local newspaper reporter agreed to serve and improved technology sentence and pay $500 fine each instead of indefinite jail term imposed by judge last August under terms reached with District Judge Al Haas. Boston's new WNEV-TV will introduce a O "state of the art" newsroom and million - INN changes. Independent Network News, which has been functioning as part of news dollar -plus anchor team this fall as it tries department of wPlx(TV) New York, has been established as new division of WPIX Inc. John to climb out of last place in a hotly com- Corporon, senior vice president and head of wPlxs news department, has been appointed petitive market. senior VP and general manager of INN. News service, which serves more than 90 TV Announcing the changes, new General stations, supplies half -hour news program 365 nights per year via satellite as well as half - Manager Win Baker (BROADCASTING, hour Midday Edition each weekday. May 31) said new ENG, graphics and computer equipment would an create SDX extension. Extended deadline of Aug. 1 has been announced for applications for "extraordinary news environment" and $10,000 Eugene C. Pulliam fellowship for editorial writers, according to The Society of "take away all the excuses of lack of Professional Journalists, Sigma Delta Chi. Fellowship is sponsored by Sigma Delta Chi resources" The station went on the air Foundation and is available to editorial writers in U.S. and territories who are interested in May 22 after winning a multiyear battle to broadening their journalistic expertise through travel or research. Applicants must have obtain the license from RKO General Inc. had at least five years of full -time editorial writing experience. Applications should contain The RKO license holder, WNAC, was last in personal biography, summary of professional experience, 10 samples of editorials or the Boston news market, according to the editorial series, applicant's plans for using award and letter of endorsement from most recent (May) Arbitron and Nielsen applicant's employer. Mailing address: Pulliam Fellowship, Sigma Delta Chi Foundation, ratings books. It has a 7 rating and 14 840 North , Suite 801 W, Chicago 60611. Fellowship honors memory of share for the 6 p.m. news, compared to late Eugene C. Pulliam, publisher- broadcaster, who was one of Sigma Delta Chi founders in wcve's 15/32 and WBZ -TV's 12/62. Its 11 1909. p.m. news, 6/17, trails wcve's 14/41 and

peration. "We take the new station very, very seriously," said WBZ -TV executive news 24 -HR. producer Randy Covington. "The old sta- tion never made the commitment that PROFESSIONAL WCVB or WBZ did, but the new news direc- tor has the reputation of being extremely SERVICE FOR aggressive. It'll be more fun, more COLLINS & challenging and very much a three -station market." CONTINENTAL Highlighting Applegate's operation, which will debut Sept. 13, are co- anchors AM & FM Tom Ellis and Robin Young (BROADCAST- ING, June 28), who will between them TRANSMITTERS draw an estimated million annual $1.1- sal- Continental Electronics ary. Is such payment out of line, as many offers parts Boston print critics have suggested? and engineering service for all FM Young, a former NBC news and Today Collins AM & correspondent, answers with a question: transmitters. "If someone offered you a certain salary, Whenever you want parts or would you ask that it be lowered? My service for your Collins or justification is that it was offered to me. Continental equipment, phone This is a very profitable business, and I our service numbers day or night, Ellis and Young pledge to be worth every penny" of an estimated half -million -dollar pay. WBZ's (214) 327-4532 parts 9/25. Ellis, hired away from WCVB for a Can WNEV -TV improve significantly on reputed $600,000 -plus annual salary, de- (214) 327-4533 service those numbers? Newly appointed news fended his move on the grounds that Continental Electronics Mfg. Co. director Bill Applegate (BROADCASTING, "there was nothing new on the horizon for Box 270879; Dallas, Texas 75227 Phone (214) July 5), who led Buffalo and San Francisco me" at his old station. 381 -7161 1 kW thru 50 kW AM 8 FM tranamltters and stations to first -place news ratings, thinks Ellis's contract stipulates that he read related equipment. he can succeed not by "gimmicks" but by the first item on each evening's news, covering the news "right, and better than prompting print headlines of "star wars" C o-rtint. everyone else:' Asked whether WNEV -TV But Applegate says Ellis and Young will would continue its predecessor's policy, have equal billing, and Young asserts that E[tc.i.n.o-riad described as it "if bleeds, it leads," Ap- she's satisfied that there is "parity" be- "A New Strength in Radio Broadcasting Equipment' plegate said such tactics are those of des- tween herself and Ellis.

Broadcasting Jul 19 1982 83 one side red and the other blue for scene - Looking at television through by -scene convergence correction, then transfer to a one -inch master tape. red and blue glasses For the 3D effect, the films must be viewed on a color television. Fishman said That's what the country is doing TV airing of "Revenge of the Creature" at that when the films are viewed without the as old 3 -D movies become WGNO -TV, for example, Arbitron showed it 3D glasses, there is "slight ghosting in the the latest television fad with a 25 rating and 40 share. When WDCA- background." TV Washington broadcast the film a couple The movie industry's 3D craze of the of months later, it scored a 19 Arbitron rat- 1950's has been reborn on television - ing and 34 share. glasses and all. The 3D glasses generally are sold Tuesday Productions Beginning with WGNO -TV New Orleans's through fast -food or convenience stores, broadcast of a 3D videotape of MCA TV's Fishman said, with the price usually 99 sues SAG, claims "Revenge of the Creature" in February, cents for two pairs. local TV stations around the country have This week in New York, for example, antitrust violation been picking up on the special effect. woR -TV has scheduled "Gorilla at Large," Fresh from its $10.4- million antitrust suit By the end of this month, according to with glasses on sale at 7- Eleven food shops victory over the American Federation of Jack Fishman, vice president of 3D Video and Crazy Eddie consumer electronics Television and Radio Artists (BROADCAST- Corp. -which is converting vintage 3D stores. Next week, WPlxtrv) New York is ING, July 12), San Diego -based Tuesday films for television and manufacturing 3D set with "Revenge of the Creature" That Productions filed suit July 8 in U.S. Dis- glasses -about 75 TV stations will have station has arranged sale of the glasses trict Court in San Diego against the Screen aired 3D movies and 35 million to 40 through Burger King restaurants with net Actors Guild, charging that the 40,000 - million pairs of glasses will have been sold. proceeds going to the Easter Seal Society. member union engaged in a "group MCA TV said that it has licensed 3D WFLD -TV Chicago also plans to air boycott" directed at the broadcast music rights for "Revenge of the Creature" in "Revenge" next week, with glasses production house. Specifically, SAG is ac- about 75 markets. Twentieth Century -Fox available at 7- Eleven. cused of violating the Sherman Antitrust Television put its 3D station total for In New York, station estimates of Act as a result of alleged illegal contract "Gorilla at Large" at more than 100. glasses sales are expected to run between language in the union's 1975 and 1979 Another 3D film being aired is Columbia two to three million. In Chicago, it's one - commercial production agreements that Pictures Television's "Mad Magician," and -a -half to two million. bar signatory advertising agencies from said to be available with the special effects When KHi -TV Los Angeles ran "The dealing with non -signatory producers, in several markets. Mad Magician" in May, more than two such as Tuesday. In addition to those three films, Fish- million pairs were sold. The WDCA -TV Tuesday has not disclosed the amount of man said, 3D Video also has been working "Revenge" airing prompted 600,000 sales damages it is seeking in the SAG suit, on MGM /UA's " Bwana Devil" and in the Washington area, and at WONO -TV which is similar to the action filed against "Kiss Me Kate" features mostly for cable New Orleans 400,000. AFTRA in 1978. The union had no im- and subscription TV outlets. 3D Video's Fishman explained that the mediate comment, pending review of legal For many stations, the 3D play has process for conversion involves taking the documents related to the case. proved a ratings boon. With the first 3D original theatrical 3D negatives, encoding

ACT study: infrequent portrayals of women and minorities in programs aimed at children

A study of children's programing on com- mercial television has claimed that minorities and women show up less fre- quently than on "adult television" and with more stereotyping than during prime time. Action for Children's Television last week released the findings from an analysis of 38 hours of commercial pro- graming targetted towards children in the Boston area during January 1981. The study, "Representations of Life on Children's Television," examined all children's shows aired during one weekend and one sample weekday. Commissioned by ACT with funding from the Ford Foundation and Carnegie Corp. of New York, the study was con- The creature getting his revenge ducted by F. Earle Barcus, professor of

Broadcasting Jul 19 1982 64 communications research at Boston Uni- versity. Of a total of 1,145 TV characters in the children's programing that was analyzed, the report said only 3.7% were black, 3.1% Double threat. Universal Pictures has announced it will license "Pirates of Penzance" on Hispanic and 0.8% Asian. Native Ameri- pay -per -view basis beginning next February at same time film is released in theaters. Move cans were said to have been represented is believed to be industry first and follows announcement by Universal last May that studio only by Tonto on the 7hrzan /Lone Ranger intended to introduce simultaneous release concept. Adventure Hour. Those percentages were contrasted with census figures said to Oak's studio deal. Oak Media Development Corp. and Universal Pictures announced show that the U.S. population is at least start of production on "Psycho ll;' first of four feature films planned under co- production 11.8% black, 6.4% Hispanic, 1.5% Asian agreement. Oak unit is subsidiary of Oak Industries, STV and cable program supplier and and 0.6% native American. operator. The study pointed out several positive characterizations of minorities but said European accent. Production has began in Italy on first of two pilot episodes of Visione, that they were offset by infrequency of half -hour magazine- format television series created exclusively in Europe for American minority portrayals. audiences. Segments of series will be produced in various parts of Europe. Series is first Women represented only 16% of the production effort of Visione Productions Inc., New York, which is placing program in major dramatic characters in the sample. syndication for start this fall. And females were said to have been o portrayed as "younger than males, more likely to be married, less active and with Branching out, Barry & Enright Productions, producer of network and syndicated lower self- esteem." programing since early 1950's, makes cable debut with Nipsey Russell's Juvenile Jury, 26- episode half-hour series sold to Black Entertainment Television for twice -weekly cablecast. Show is based on Juvenile Jury programs originally presented on network radio and television in 1940's and 50's. Franklin Video to produce music show Like the 1930's. BBDO advertising agency, in its "Analysis of 1982 -83 Three Network Prime -Time Schedule;' has found shift away from drama and toward action /adventure/ for broadcast TV mystery. Rather than emphasizing "relevant" drama, report said, "networks are now swinging back to 'entertainment' primarily in the action /adventure category." BBDO Company that produces 'Night concluded that "with unemployment and other financial problems in our economy, life is

Flight' for cable, signs to ' relevent' enough for most people; therefore they look for entertainment. Television, today, produce 'FM-TV' for broadcast serves in much the same way as movies did in the 30's -as an entertainment panacea" Other trends cited by BBDO ranged from "large crop of cloned macho heros in the Burt While major broadcasters are virtually Reynolds -Magnum mold" to general return of situation comedies to "small family unit - tripping over each other to break into pro- Mom, Dad, an assortment of teen -agers and pre -teen moppets" gram production for cable television, one smaller company is about to take the reverse route. Franklin Video and Cable Gaming. CBS and Coleco Industries have signed interrelated agreements in video games Services, which produces the Night Flight filed. CBS will be exclusive foreign distributor (except Japan and Canada) for ColecoVi- series carried by USA Network, has an- sion game system and cartridges. CBS's Gabriel Industries and CBS Records International nounced an agreement with broadcast syn- units will both market ColecoVision products. At same time, Coleco is sublicensed to pro- dication house On the Air to produce FM- gram and market for ColecoVision system, worldwide, cartridges CBS licensed in separate TV, "a fast -paced, exciting video version deal with Bally Manufacturing. As part of first agreement, CBS also will distribute in foreign of the ever -changing world of popular market (except Japan and Canada) Coleco cartridges compatible with Warner's Atari music." system and Mattel's Intellivision. Four two -hour programs have been as- O sembled, and stations in 50 markets, in- Shogun's return, Shogun, 12 -hour mini -series that brought NBC -TV 32.6 rating and 51 cluding New York, Los Angeles, Boston, share during 1980 -81 season, will have network encore performance Jan. 31 -Feb. 4. Philadelphia, Washington, Detroit and San Francisco, are said to have committed to carry the combination trade -out and Light operas. Twelve Gilbert and Sullivan light operas, originally produced for British TV, barter package. Stuart Shapiro and Cynthia have been acquired by Mobil Corp. for 1984 Public Broadcasting Service play. Works range Friedland are producing for Franklin from Pirates of Penzance to Tai by Jury, featuring such stars as Vincent Price, Joel Grey Video, New York, and radio personality and Tony Randall. Music is by London Symphony Orchestra. Operas were produced by Frankie Crocker will serve as the off - Judith De Paul for Brent Walker Ltd. On drama front, Mobil also has picked up 13 -part camera "voice of FM-TV." Reilly for future PBS broadcast. Britain's Euston Films begins shooting series about On cable, Franklin Video's Night Flight espionage agent next month. was said to have attracted $4 million worth contracts in June. of advertising Affiliate update. ESPN has started using audio subcarrier (6.2 mhz) to transmit twice daily to affiliates latest changes in program information. At 9:30 a.m. and 12:30 p.m. NYT each day, affiliates will receive program schedule information for that day, any program changes affecting schedule for coming weeks and advance information to assist local Westinghouse buys advertising sales efforts, all by way of subcarrier to be transmitted along with primary rest of Home Theater signal on Satcom III -R, transponder 7. Network from Kendrick Duking it out. Warner Bros. Television said production start on 1982 -83 season of Dukes and Diversified of Hazzard on CBS -TV has been re -set for July 26, with company in midst of auditions for new characters to be added to series. Casting calls were held for new characters because Westinghouse Broadcasting and Cable has of legal problems with stars of Hazzard, Tom Wopat and John Schneider, who have sued consolidated its controlling position in Warner for $25 million in breach of contract suit (BROADCASTING. June 21). In turn, Warner Home Theater Network, purchasing the has sued Wopat and Schneider for $90 million, alleging libel, conspiracy to libel and "remaining ownership positions" that breach of contract. Suits are pending in Los Angeles Superior Court. were held by HTN founders Peter

Broadcasting Jul 19 1982 85 Kendrick and Diversified Communica- tions. Kendrick will remain HTN's presi- dent; the purchase price was not disclosed. Group W had secured majority owner- ship of the company two years ago, along with an option to acquire the whole firm by 1986. Commenting on the latest move, Group W Television President Dr. William Baker said that now "Group W will focus its resources on the further development of the programing service ... We plan to continue adding elements and refining the service to enhance its unique position in the pay -TV spectrum" HTN had been originated as, and con- tinues to be, the sole satellite -delivered pay service offering only G and PG movies. As such, it has been positioned as a "family" service (which incidentally is how Group W's GWSC is positioning the Disney Channel joint venture it will launch next year). Since the initial buy -in by Group W, HTN has expanded its offer- ings, now up to 12 hours a day, from 4 p.m. to 4 a.m. Its schedule consists of five movies a day, and The Travel Channel, packaged together as HTN -Plus. Founder Kendrick meanwhile reaf- firmed his "commitment to the original mew a001tJOn. VVSAV -TV Savannan, ,a., nas srgneo on as Atics 2U to primary arnllated HTN concept of providing excellent family station. Shown at the formal signing of the affiliation agreement at ABC's headquarters in movies and travel programs ... at a price New York are (I -r): Richard N. Savage, vice president, ABC Television Network; David that makes HTN -plus the best value in the Bradley Jr., president, News -Press & Gazette Co., which operates wsnv -TV; Randy Peltier. industry" The service is generally retailed general sales manager, wsnv-TV; Elton H. Rule (seated), president and chief operating of- at around $7 versus the $8 to $9 typical ficer, ABC Inc.; Joseph Giaquinto, vice president and director, affiliate development plan- range of other services in the pay televi- ning, ABC Television Network, and Tom K. Matthews. VP and general manager of WSAV-TV. sion universe.

Many -splendored world of TV distribution

The increasing complexity -and flexibility -of television pro- commodate it. Finally, the network arranged to cut Dayan to gram distribution is exemplified by the Dayan's Israel docu- fit a 3 -5:30 p.m. time period following the British Open. mentary that occupied two and a half hours on ABC -TV Moger then negotiated a separate deal with the Public yesterday afternoon (July 18). Broadcasting Service, which will air the documentary next The SFM Entertainment presentation began life as a three - February or March, probably in the three -segment version. hour co- production between the BBC and Israel's Rimon Wussler, meanwhile, bought a 90- minute version to be broad- Communications. U.S. and Canadian rights were acquired last cast Oct. 16 over WTBS, with a second run within 18 months. year by SFM's Stan Moger, who went to Tel Aviv to negotiate Moger plans still another outing on an ad hoc station net- for the property. Moger then exhibited it at MIP -TV in Cannes work in 1984, and is negotiating with HBO for a possible pay this spring, where it was seen by Robert Wussler, executive cable run. vice president of Turner Broadcasting System, who expressed And on top of all that are the cassette and disk versions, for interest in acquiring the production for that company's which Moger holds the worldwide rights. (Non -U.S. TV rights WTBS(TV) Atlanta superstation. are held by the Anthony Morris organization in London.) Later, while going through tapes at Moger's home, an ABC "Between the ABC, PBS, Turner and cassette deals you're executive learned of the show and referred it to Roone looking at close to $500,000 in revenues," Moger says, "for a Arledge, president of ABC News and Sports, who liked the vehicle that has already been paid for. I did it because I fell in subject but was hard put to find a three -hour time period to ac- love with the property. The money was a great surprise to me"

Above. The late Israeli leader Moshe Dayan pictured in his garden near Tel Aviv. At right. Arnon Zuckerman (I) of Rimon Communica- tions and Stan Moger of SFM Entertainment with Dayan's wife, Rahel

Broadcasting Jul 19 1982 66 Ratings Roundup Handy dandy As the prime time summer rerun season continued, CBS -N won the week ending July 11 with a 12.6 rating and 25 share. ABC followed with an 11.9/24, then looker uppe NBC -TV with a 10.8/21. Of the week's 70 programs, only 11 were first -run on network television. CBS's 60 Minutes was the sole original to rank among the first 20, joined by sise only ABC's 20/20 and Rich Kids movie in the top halt of the ratings list. itrugeticAl ABC won Tuesday, Friday and Satur- day; CBS took Monday and Sunday, and NBC led on Wednesday and Thursday. Across CBS had the best nightly average on Sunday with a 17.1/33. NBC had the worst: 7.5/16 on Friday. the None of the week's movies proved major attractions. Highest rated was 03 NBC's theatrical "Rollercoaster" Dial (14.8/26) on Sunday; lowest was CBS's special two -hour Walt Disney Presents: Where the action is "Kidnapped," (8.5/18) on Saturday. on AM and FM radio in North America Others were ABC's Rich Kids (12.8/26), CBS's Scared Straight Another Story (12.7/24), NBC's The Scarlett O'Hara War (12.7/23), CBS's A Shining Season (11.2/21) and ABC's "Funny Lady' (10.0/19). Elsewhere on the schedule, ABC Mon- Stations and formats arranged alphabetically day Night Baseball: Milwaukee versus by state and city Chicago and San Diego versus Montreal scored a 9.7/19. CBS Reports: A Time to Die fell within the final five lowest -rated shows at 6.6/14. In the early evening network news BONUS FEATURE competition, the CBS Evening News with Dan Rather held its usual first Around place, this time at 10.9/24. The NBC the Nightly News pulled itself up to second Channels (9.6/22). ABC World News Tonight was third (9.4/21). Complete Ilstng M TV Weems from coast to coast

The First 20

1. MASH CBS 19.3/36 2. 60 Minutes CBS 18.6/42 3. Fantasy Island ABC 18.5/39 Across the Dial ®, a pocket -sized (4 by 8 3/4 inches) guide to U.S. and 4. Hart to Hart ABC 18.0/34 5. Alite CBS 18.0/33 Canadian AM and FM radio stations, designed as a fast reference to call 6. Je/fersons CBS 18.0/32 letters, frequencies and formats. With the companion feature, Around 7. Too Close For Comfort ABC 17.5/32 the ®, listing all U.S. and TV 8. Hill Street Blues NBC 17.4/32 Channels Canadian stations with channel 9. Three's Company ABC 17.0/32 numbers and showing network or independent status. 10. House Calls CBS 16.9/31 11. Trapper John, M.D. CBS 16.6/29 12. Lote Boat ABC 16.2/33 13. Gi nme A Break NBC 16.0/30 1 -4 copies $3.95 plus $1 for postage and handling 14. WIMP in Cincinnati CBS 15.7/32 5 -9 copies $3.75 each plus $1 for postage and handling 15. Lou Orant CBS 15.7/29 16. One Day At A Time CBS 15.6/31 10 -25 copies $3.50 each plus 6% for postage and handling 17. Di/f'rent Strokes NBC 15.4/30 26 -50 copies $3.25 each plus 6% for postage and handling 1e. Facts of Li/e NBC 14.9/29 19. Rollercoaster (movie) NBC 14.8/26 51 or more $3.00 each plus 6% for postage and handling 20. Archie Bunker's Platt CBS 14.6/30

The Final Five Broadcasting 66. CBS Reports: A Time To Die CBS 6.6/14 67. Code Red ABC 6.3/14 p)uNo@ERom, DE@ 68. Chicago Story NBC 6.3/13 69. Father Murphy NBC 5.7/13 1735 DeSales St., N.W., Washington, D.C. 70. Lewis And Clark NBC 4.2/10 20036

Broadcasting Jul 19 1982 C -n And now, a word from our sponsor After three months of advertising concerns. "This option appears to hold wvES -TV aired its first commercial March experiment on noncommercial significant promise as a means of generat- 26, it has grossed about $90,000, he says. TV stations, the reviews are ing revenue, at least in some com- Fall prospects, he added, look good. mixed; some see spots as the munities. However, it is estimated that WYES -TV. he says, has lined up 45 ac- salvation of public system; over 50% of the public broadcasting sta- counts attracting a variety of advertisers others want to find other ways tions would be prohibited from commer- including car dealers, jewelers and local to raise funds; some commercial cial advertising by either constitutional banks. National advertisers are expected outlets see growing competition charter or opposition from individual to follow. National sales are being handled boards. Also, advertising on publicly for all the stations by consultant Howard More than three months have passed since funded stations could change the character Eaton. the first commercial aired on public televi- of the service and also generate business Saele dismisses his public broadcasting sion (BROADCASTING, April 5). Since then opposition with possible negative effect on colleagues' fears that the experiment may there has been surprisingly little response contributors and underwriters." compromise the nature of public TV, in- from viewers, but a flood of cautious Quello's reservations are being echoed sisting instead that "what the public and speculation from the noncommercial and by other TCAFPT members and public the viewers want is good programing; it commercial television sectors. broadcasting figures. CPB president and doesn't make a difference if they receive it In late March, seven of the 10 public TV TCAFPT member, Edward Pfister, is criti- by not -for-profit or profit television." stations selected to participate in the 18- cal of advertising on public TV. He has Saele also cites the noticeable lack of month advertising experiment (KCSM -Tv repeatedly spoken against it. Pfister warns response from viewers.The station has not San Mateo, Calif.; wHYY -Tv Philadelphia; that if public broadcasters accept advertis- alienated viewers, he said. It has even con- wIPB(TV) Muncie, Ind.; WPBT(TV) Miami; ing, the medium will "move quickly into ducted a successful membership drive WQLN(TV) Erie, Pa.; wrrw(TV) Chicago, the commercial marketplace where other since introducing commercials. and wYES -TV New Orleans) began broad- values will inevitably dominate it." All the stations in the experiment con- casting both product and institutional ad- TCAFPT members Congressmen Al cur that there has been little reaction to the vertising. The other three are engaged in Swift (D- Wash.) and Tom Tauke (R -Iowa) commercials. In addition, the temporary variations of advertising and underwriting. also say that advertising is not the answer commission hired a research firm, Elra The experiment is authorized by Congress for all of public broadcasting. In a Group, Lansing, Mich., to conduct a pre - and overseen by the Temporary Commis- videotaped message to public broadcasters and post- experiment survey of public at- sion on Alternative Financing for Public (BROADCASTING, July 5) they pointed out titudes toward commercials on public TV. Telecommunications (BROADCASTING, that only a handful of stations originally The results of the pre- experiment survey Feb. 1, et seq.). volunteered to participate in the experi- show the overall response was generally So far, the experiment appears to be suc- ment. favorable. cessful- stations report that they expect to Only 16 of 296 public TV stations and John Abel, who conducted the research, raise enough revenues from advertising to 13 radio stations of 267 applied. And only says he was surprised by the results be- cover costs and generate some net income. the 10 TV stations are participating in the cause in previous research, commercials However, numerous reservations also are experiment. have always been a major complaint. Abel being voiced. Despite those reservations, the partici- noted that the survey was conducted FCC Commissioner James Quello, pating stations remain enthusiastic. WYES- before any ads aired. Attitudes may TCAFPT chairman, in a recent report to TV New Orleans's general manager, Vin- change later when the post- experiment Congress, best summarized some major cent Saele, says the future is bright. Since survey is conducted, he said. Abel also noted that viewers were told none of the commercials would interrupt programing. According to experiment guidelines, commercials may run a maximum of two minutes with only four minutes of adver- tising for each hour and must not interrupt programing. WIPB is the smallest station in the ex- periment and the only TV station in the Muncie, Ind., market. The station's general manager, Jim Needham, says local advertisers aren't accustomed to running TV ads and it's taking time to convince them. But he notes that the station has signed up four accounts since June 2. WIPB is airing both product and institu- tional ads during prime time. Needham maintains, however, that public TV is tak- ing a "different approach" to commer- cials. "We are not a carbon copy of com- mercial TV," he said. Advertisers, said KCSM -TV General Manager Stewart Cheifet, "are definitely interested in the PBS audience." (KCSM -Tv serves the San Francisco Bay area.) "They

KCSM -TV San Mateo, Calif., ran this ad for a San Francisco amusement park. [advertisers] realize they are missing a

Broadcasting Jul 19 1982 RA considerable hunk of the population that breaks between programs. This, he completely so as not to compromise its doesn't watch commercial TV. There's a emphasized, keeps WTTW from com- union contracts. great deal of interest in getting that last promising its noncommercial status. "The WQED Vice President David Roland chunk of people," Cheifet said. Certain strength of public broadcasting is its pro- notes that his station surveyed viewers special interest programs, for example, graming and since we're not airing corn - first to see if they would be supportive of Wall Street Week or Washington Week in mercials next to programs, nobody is buy- commercials. The response was a resound- Review, he noted, are attracting adver- ing programs," he said. WTTw broadcasts a ing no. In addition, Ro).and said that tisers. statement during commercial breaks in- enhanced underwriting offered the sta- KCSM -TV San Mateo, Calif., went on the forming viewers that subscriptions remain tion an opportunity to "preserve the non- air with commercials May 17. It currently the number -one source of income. commercial nature of the service and airs five to seven spots a day and expects to In Philadelphia too, wHYY -TV's Bob benefit the system overall." keep adding more. The station has estab- McGredy who heads that station's sales It is WQED's intention, he explains, to lished its own small sales team. team, finds advertisers eager. What experiment with enhanced underwriting Cheifet also maintains he has heard surprises him, however, is how little they in an attempt to increase the number of more complaints from viewers about know about PBS programing. "Our big- programs available at no cost to public public TV's traditional revenue- raising ac- gest problem has been how little, overall, television. Neither station has aired an tivities, such as auctions and pledge advertisers know about us" WHYY -TV enhanced underwriting credit, but expects drives, than he has about the commer- formed a separate sales unit run by to soon. Rowland says WQED will experi- cials. McGredy called Tel -Dyco. It has collected ment with different approaches to

Ross Supermarket ad on WIPB(TV) Muncie, Ind. Gulf credit to appear on wOED(TV) Pittsburgh WYES -TV New Orleans' Cartier commerical

While public broadcasters agree that ad- a number of accounts since June 1. They enhanced underwriting. For example, vertising won't replace federal funding, include a local restaurant chain, a Mer- Gulf Oil, which underwrites the station's they say it will provide supplemental in- cedes and Toyota dealer, US Air, and a National Geographic specials, has agreed come. Some even predict generous paint retailer. McGredy thinks that public to purchase a credit. The credit will air as revenues. George Dooley, WPBT's presi- TV may represent an outlet for advertisers part of a 30- second promotional spot for dent and chief executive officer, predicts who are not using commercial TV. Since the National Geographic specials. his station will be able to make up the re- the Philadelphia Bulletin folded, more Although these public broadcasters are cent cuts in federal funding. Dooley is op- print advertisers are looking for an outlet, optimistic, their commercial counterparts timistic about the experiment's potential he said. are voicing divergent views. Some are and says advertisers are too. "Advertisers The other three stations in the experi- totally opposed, while others are finding are up and positive about it." he said. ment (wsKG[Tvl Binghamton, N.Y.; no problems with it. Though a majority of stations aren't pro- WNET[TVI New York, and WQED -TV Pitts- John Kanzius, executive vice president ducing commercials themselves they have burgh) are not experimenting with com- and general manager of wjET-Tv Erie, Pa., set stringent standards. Stations say the mercials. WSKG is proposing to offer thinks the experiment will inevitably alie- ads must be tasteful and reflect the interest broadcast time to cultural and educational nate viewers. Kanzius also has doubts of viewers. None of the stations are airing organizations. The station would produce about the experiment's success. He thinks personal product ads. and air messages for free, promoting those the stations will attract two types of adver- Paul Speice, account executive handling organizations. In turn, the organizations tisers -those that advertise on a one -shot sales for wQLN, said: "We're being very would grant discounts to WSKG members. basis and those that don't normally adver- selective about commercials. We don't The station, however, is looking for tise. He doesn't foresee any immediate want to rock the boat" Speice noted that funding to get the project off the ground. threat from WQLN there. Its audience share some advertisers express a fear that if the WSKG is seeking about $100,000 to pro- is small, he notes, and the pricing for its experiment backfires they'll be tainted by duce the spots. According to a station spots disproportionately high. association. spokesman, the station may charge for the Kanzius also believes public broadcast- Speice also believes advertisers of productions if it can't raise the funds. But ing can't "realistically" get involved with- prestigious products are eager to reach the that situation would force it to lower the out compromising its noncommercial public TV audience. discount. nature. "If public TV gets into commercial At WTTW Chicago advertisers appear to Both WQED and WNET are experimenting business it has to get into ratings and from be seeking out the "up -scale PBS au- with what they call enhanced underwriting there they'll have to enter into the bidding dience." The station began broadcasting credits, longer versions of what are cur- for programing," Kanzius said. If that oc- commercials June 14. Some of its adver- rently aired. The stations discount airing curs, and the government still supports tisers include Amoco, Schweppes tonic commercials for a number of reasons. public television, he said it would be an and a Porsche Audi dealer. Commercials WNET, in particular, is a large producing unfair situation. are aired two to three times a day. station with contracts with many trade Kanzius and other commercial broad- WTTW also hired a sales representative, unions. (Before the experiment got under casters say they are sympathetic to the Frank Daly & Associates. According to way it was threatened with defeat by trade plight of noncommercial broadcasting but director of information service and adver- unions that appeared unwilling to go along would rather not see it enter the tising Richard Turner, the station antici- with the experiment (BROADCASTING, marketplace. Instead they favor restoration pates the project will evolve into a signifi- Feb. 22). After intensive negotiations, the of federal funds or exploration of other cant form of alternative funding. Turner unions agreed to the experiment but WNET funding methods. says wrrw airs its commercials during dismissed the idea of airing commercials WBBM -TV Chicago's Peter Lund is

Broadcasting Jul 19 1982 era against advertising in the noncommercial CASTING, Feb. 1). In Chicago, he views right avenue for public TV," Lund said. system. The vice president and general wTrw as competition. Early indications, In Miami, wTVJ(TV) station manager manager of the CBS O &O says, "We've he says, are that it is successful. Douglas Barker, predicts that WPBT'S ex- never been supportive on the grounds that He also believes that viewers and under- perimentation with commercials will it would have a debilitating effect on public writers will become alienated by the ads. "have absolutely no affect on commercial TV." "But that's the risk they run even on an stations here" However, he said he is Lund cited comments filed by CBS at experimental basis," he noted. "We're philosophically opposed to it. Barker the FCC opposing experimentation with supportive of their efforts to find alterna- thinks the experiment will be successful advertising on those grounds (BROAD- tive financing, but advertising is not the because the public TV audience is too small to attract most advertisers. But there is support from the commer- me o ia cial sector for the public broadcasters. KPIx(TV) San Francisco is buying time on KCSM -TV. Art Kern, vice president and Money too. Home banking will be part of CBS /AT &T videotext test in Ridgewood, N.J. New general manager, said the spot will be pro- Jersey -based shared automatic teller network, The Treasurer Inc., will utilize electronic motional, expressing support for a healthy network developed and operated by Automatic Data Processing to provide banking public broadcasting system. Kern said it services. Two banks in Treasurer system are in CBS /AT &T test area, Fidelity Union and was too early to predict the experiment's Citizens First National -and while test participants won't be selected on basis of being outcome, but he foresaw no fierce compe- those banks' customers, test participants who aren't would be welcomed as new accounts. tition from KCSM -TV. Bob Olson, general manager of Peacock signing. KMTR -TV Eugene, Ore., which goes on air in fall. has joined NBC -TV as wvuE(Tv) New Orleans, doesn't view non- NBC had KVAL -TV CBS -TV, which as network for affiliate. -TV been sharing with continues commercial WYES -TV as a major competi- KVAL -TV on full -time basis. tor. He predicts little impact on the com- mercial market, with only "blue chip ad- vertisers" image adver- Satellite supply. Demand for international satellite circuits will increase estimated 85% promoting their by over next four years. International Telecommunications Satellite Organization (Intelsat) tising on public TV. said last week. In closing out its annual global traffic meeting in Washington, Intelsat While there has been a mixture of views disclosed that its survey of member nations produced new projection of demand for on the experiment's effect and apparent 62,225 satellite telephone circuits by end of 1986. Intelsat is 106- member nation success, few are willing to comment on its organization that owns and operates global satellite system used by countries for outcome. Quello, however, offers some thought on that. The end result, he says, . international communications and with some nations also using Intelsat network for domestic communications. Intelsat handles about two -thirds of all overseas may be a public broadcasting that's less than commercial and more than noncom- telecommunications services and virtually all overseas TV transmission. Comsat is U.S. He calls it a representative and part owner of Intelsat. International projections do not include satellite mercial. "not- for-profit public circuits used for domestic communications within U.S. TV," and says that "having commercials may be better than no public TV at all."

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Broadcasting Jul 19 1982 sn send messages over the nationwide paging The service will be offered to other radio frequency. Less than 1% of NPR's satellite common carriers providing local paging NPR's latest capacity will be used by the service. services. The cost to a consumer for the The service will be sent in the 900 mhz national paging service will be about $5 to money- making band, which the FCC has opened for pag- $8 more than the local service. opportunity ing. Mankiewicz predicted that the service Palmer said that MCAA had conducted could be operational by late 1983. earlier research on a nationwide paging National paging service, Mankiewicz described the venture as "a system and found a strong interest in the distributed via satellite, marvelous combination of two sets of service. He predicted that many radio com- will be joint venture technology and two sets of experience." mon carriers now providing local paging MCAA is the fourth largest radio common will want the service. National Public Radio announced last carrier. NSP will be based in Washington and week plans for a national paging service. Mankiewicz noted that the proposed overseen by a board of directors -four National Satellite Paging Co. will be a service is another attempt by NPR to be selected by NPR and six by MCAA. joint venture of NPR and Mobile Com- free of federal funding in five years. Last munications Corp. of America. MCAA is month NPR announced plans for a digital a Jackson, Miss. -based radio common car- data delivery service with National Infor- Financial News news. Glen H. Taylor rier offering paging and mobile phone ser- mation Utilities Corp., of McLean, Va. resigned July 11 as chairman and presi- vice. (BROADCASTING, June 28). dent of Financial News Network Inc., a NSP, according to NPR President Frank The paging venture is particularly pro- Santa Monica, Calif.-based program ser- Mankiewicz, will be delivered by the net- mising to NPR which will receive 40% of vice providing business -related pro- work's satellite system, using NPR's more the revenues and is not responsible for any graming to about 20 UHF television sta- than 200 satellite downlinks. He said calls losses. Participating public radio stations tions and several cable systems nation- would be uplinked from a Washington pag- will receive a fee too. MCAA president wide. The network's board of directors ing control center to Westar IV and then and chief executive officer, John Palmer, also accepted the resignation of Fred downlinked to participating NPR stations. noted that the firm expects to operate at a Biggs as a director. The resignations Those stations will then transmit the sig- loss at first, but projected that NSP would came after a weekend board meeting nal to local paging companies that will gross about $10 million in five years. and on the eve of a public offering of about $6 million in stock to finance the network. The stock offering has been delayed to allow the board to amend documents filed with the Securities and Exchange Commission. The departure of Taylor and Biggs followed a report in the outlining a series of "legal troubles" involving Taylor over the past 20 years.

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CPR revisited. For the second straight year, NBC Television Stations and network affili- Conducted in YOUR Market by OUR will an intensive four -week in Red ates conduct campaign behalf of the American Cross Radio Researchers cardiopulmonary resuscitation (CPR)training.Preliminary to the broadcast drive that opens today (July 19), a Capitol Hill news conference took place last Wednesday to explain the life- saving project to members of Congress and the media. While the 1981 campaign was primarily designed to build public awareness of the ARC's CPR training, this year the emphasis will be more on signing up viewers to take the relatively short course. The TV 'A SUBSIDIARY OF spots offer messages from people whose lives have been saved by CPR. Tabor Bolden, BURKHART/ABRAMS /MICHAELS /DOUGLAS vice president, station affairs, NBC stations, said that "last year the program was so popu- lar that 161 of our affiliated stations participated in addition to the NBC -owned stations (wRc -Tv Washington; wNBC -TV New York; KNec(TV) Los Angeles; wMAO -Tv Chicago, and WKYC- Tv Cleveland). There were about 250,000 people certified in CPR as the result of the 1981 campaign" Al Jerome, executive vice president, NBC -TV stations division, said that figure For more information translated into a 24.6% increase in CPR trainees. Lawmakers watched and then participated Call in a CPR demonstration. In photo (I -r): , co- anchor of NBC -TV's Today Show, Traci Burkhart who conducted the news conference and introduced the guests; Rick Walter, Red Cross (404) 955 -1550 safety expert who demonstrated CPR on "Resusci- Annie ": Senator Robert Dole 6445 Powers Ferry Road, Suite 180 (R -Kan.) (partly obscured); Representative Ted Stevens (R- Alaska); Representative G.V. Atlanta, Georgia 30339 (Sonny) Montgomery (D- Miss.), and Senator Orrin Hatch (R- Utah).

Broadcasting Jul 19 1982 Back to basics. A three -day, $1,000 -a -head "new station start -up Fergie, wwLP(TV) Springfield, Mass.; Elmer Jaspan, WDRB -TV Louisville clinic" has been held in Denver, sponsored by the Association of In- Ky.: Gail Brekke, KRBK -TV Sacramento, Calif.; Ted Baze, KGMC(TV) dependent Television Stations and intended. as one participant put it, Oklahoma City; Martin Firestone, Washington attorney, and Howard to help aspiring and new operators of independent stations to avoid Kamin and John King from INTV. Sessions were long, starting early making "the same mistakes that new station operators have been and running through dinner, and participants seemed satisfied they'd making for the last 20 years" There were 16 paying customers, gotten their money's worth. One, Jerald Newman, president and part mostly new station operators and applicants for construction per- owner of 18- month -old WLRE(TV) Green Bay, Wis., told BROADCASTING: mits, and half that number of veteran operators to lead the "I'm going to send INTV a bill for $500,000 for not doing this two workshops. years ago" Shown here at left (I -r): Robert J. Hamacher, general man- John Serrao, president of KTRV(TV) Nampa, Idaho, who has put four ager, KAYU -TV Spokane, Wash -, Curt Bertsch, vice president/director of independents on the air since 1965, laid out the curriculum, which business affairs, KTRV Nampa- Boise, Idaho; Fred Eychaner, president, ranged from selecting the market to build in, getting the money, on WPWR -TV Aurora, Ill.; Dan O'Kane, vice president /finance, MMT Sales. through the FCC labyrinth and into the details of building, staffing New York; Jon Gluck, vice president- director of sales, MMT Sales, and operating. Serrao's station also furnished four of the workshop New York. At right (I -r): John Fergie, vice president /engineering, wwLP leaders and a two -inch -thick book of guidelines, forms and check Springfield. Mass.; Cary D. Jones, senior vice president- station man- lists to make start -ups easier. Other workshop leaders included John ager, KTRV Nampa- Boise, Idaho, and Serrao.

Iowa station's job -a -thon proves NORTHEAST successful AM /FM There were 319 job offers and a telephone call from the President offering congratulatory message

$1,600,000 An Iowa television station is sticking its thumb in the dike against rising unemployment. And it has not only drawn many offers of jobs but a congratulatory phone call from President Reagan. Excellent opportunity to acquire powerful full - The station, KGAN -TV Cedar Rapids had time AM and class B FM in solid radio market. pre -empted its local and CBS schedule be- tween 6:30 and 10 p.m., July 9. In its Stations are well rated but underdeveloped under stead, it presented a "Job -A- Thon," un- absentee ownership. Good real estate included in derwritten by the station and Merchants the sale. Terms National Bank there. The movie, "The available. Pink Panther," was offered with 15- minute telethon -type cutaways about every quarter hour. In those periods, unemployed people at three different loca- tions (KGAN -TV's studios and shopping centers in Waterloo and Dubuque, Iowa), BLACKBURNa COMPANY, INC. were put before cameras to explain skills they had to offer. The station earlier had RADIO TV CA TV NEWSPAPER BROKERS / NEGOTIATIONS FINANCING APPRAISALS worked with Job Service of Iowa to corn- pile an advance list of job opportunities and during the Job -A -Thon maintained a WASHINGTON. D.C. CHICAGO. 60601 ATLANTA, 30361 BEVERLY HILLS. 90212 bank of telephone operators to take addi- 20038 333 N Michigan Ave 400 Colony Square 9465 Wilshire Blvd 1111 19th Street. N W (3121346 -6460 14041892 -4655 12131274 -8151 tional offers. 12021331.9270 KGAN -TV News Director Bob Jackson, 7 19: 1L who is credited with the creation of the public service venture, said that more

Broadcasting Jul 19 1982 70 than 700 unemployed had an opportunity show came at 9:15, when Reagan spoke $2.6 million. Seller is owned by Daniel M. to advertise their availability during the live with Job -A -Thon host Barry Norris. and Cyril G. Brennan, brothers evening and that a preliminary count In the conversation, carried on- the -air, he (24.9% each), sister, Kathleen Brennan showed 319 job offers. He added that the praised the station's effort and recalled his Roush (22.5 %), and their mother, Mary S. effort will continue through August with father's efforts to match jobs and job Brennan (5%). Roush and Cyril Brennan Monday- evening, half -hour follow -up seekers in Reagan's hometown during the also each own 7.7% of nonvoting preferred shows at 6:30 p.m. Depression. The President alluded 'again stock of WBAM -AM -FM Birmingham, Ala., Congratulations poured in from the to his early radio days in that state when, which is principally owned by their sister- governor, mayor and Senator Charles after his introductory remarks, he added: in -law, Frances U. Brennan. Buyer is sub- Grassley (R -Iowa) who offered a job in .. And I almost feel that when I am sidiary of Jaco Inc., which is owned by Washington. talking with someone in Iowa, I should say Mack Sanders, who owns three AM's and But the most unexpected call to the that this is Dutch Reagan" one FM and also bought, subject to FCC approval, WYSH -AM -FM Clinton, Tenn. (see above). WRKK is on 99.5 mhz with 50 kw and antenna 870 feet above average ter- Chigáng0MR16@ rain. I PROPOSED I I 1, 1978). Buyer is principally owned by Thomas Quinn and Paul Almond, who KYSN(AM) Colorado Springs Sold by WLNA(AM) -WHUD(FM) Peekskill, N.Y. also are principal owners of KEZC(FM) Car- KYSN Broadcasting Co. to Walton Stations Sold by Highland Broadcasting Corp. to nelian Bay, Calif., which was bought Colorado Inc. for $1.3 million. Seller is Gary B. Pease for $4.2 million ( "In Brief," earlier this year for $635,000 (BROAD- principally owned by Donald T. Harding, July 12). Seller is owned equally by Fran- CASTING, Jan. 25). They also are principals president, who has no other broadcast in- cis V. Lough and Irving Cottrell, who have in KBCR(AM) -KBST(FM) Steamboat Springs, terest. Buyer is Pebble Beach, Calif. -based no other broadcast interests. Buyer is Colo. KTRT is on 1400 khz with I kw day group owner of three AM's and two FM's former vice president of General and 250 w night. Broker: Chapman Asso- principally owned by John B. Walton, who Communicorp, New Haven, Conn. -based ciates. also bought, subject to FCC approval, owner of WPLR(FM) New Haven and KKCS -FM Colorado Springs from Mountain WSCR(AM) Hamden,Conn. He has no other Other proposed station sales include: Center Broadcasting for $1,020,000 broadcast interests. WLNA is on 1420 khz wwwN(AM) Vienna, Ga. and WPMP(AM)- (BROADCASTING, April 26). KYSN is on with 5 kw day and l w night. WHUD is on WPMO(FM) Pascagoula -Moss Point, Miss. 1460 khz with I kw day and 500 w night. 100.7 mhz with 50 kw and antenna 500 (BROADCASTING, July 5), (see "For the feet above average terrain. Broker: Record," page 74). Blackburn & Co. Other approved station sales include: WKSI(FM) Eldorado, Ill.; WIRV(AM) Irvine, I APPROVED I KY.;WBRICAM) Berlin, N.H., and WIBG(AM)- WYSH -AM -FM Clinton, Tenn. Sold by WRKK(FM) Birmingham, Ala. Sold by WSLT(FM) Ocean City, N.J. (see "For the Clinton Broadcasters Inc. to Mack Sanders Brennan Properties Inc. to Sandrin Inc. for Record;' page 75). for $1.2 million. Seller is owned by George R. Guertin and John Paxton (40% each) and James Stair (20%). Guertin owns 53.3% of WMTN(AM)- WAZI(FM) Mor- ristown and 42.5% of WBNT(AM) Oneida, both Tennessee, and 33.3% of wlxl(AM) Owner Financing Lancaster, Ky. Stair owns 66.6% of wiz( and 42.5% of wsNT. Paxton owns 13.3% of Morristown stations. Buyer owns B - WVOK(AM) Birmingham, Ala.; WJRB(AM) Top 10 Market Class -FM Profitable Madison, Tenn.; WNOX(AM) Knoxville, $6,500,000 including real estate Tenn., which he bought for $1.2 million (BROADCASTING, March 22), and New England Major Market - Class B -FM WIZO(FM) Franklin, Tenn., which he Profitable - $4,000,000 terms bought for $800,000 (BROADCASTING, May 17). He also has been granted FCC Midwest Medium Market - Fulltime AM/ approval to buy WRKK(FM) Birmingham, B -FM - Profitable Ala. (see below). Sanders is spinning off Class WYSH(AM) for $500,000 to comply with $3,000,000 terms FCC's overlap rules (see below). WYSH -FM is on 104.9 mhz with 3 kw and antenna Midwest Major Market - Class A -FM 300 feet above average terrain. Broker: Profitable - $1,700,000 terms Blackburn & Co.

WYSH(AM) Clinton, Tenn. Sold by Mack Sanders to Odis Ray Harper for $500,000. A Confidential Service lo Owners & OL,a Seller, who bought WYSH along with co -lo- cated WYSH -FM (see above), is spinning off AM facility to comply with FCC's overlap CECIL L. RICHARDS rules. Buyer is former Lynn, Ala., mobile INCORPORATED home manufacturer and has no other broadcast interests. WYSH is 1 kw daytimer on 1380 khz. Broker: Blackburn & Co. MEDIA BROKERS

NEGOTIATIONS FINANCING APPRAISALS KTRT(AM) Truckee, Calif. Sold by Trans -Sierra Broadcasters Inc. to The TV CATV RADIO NEWSPAPERS December Group for $200,000. Seller is owned by Mira Shea, who bought KTRT in 7700 LEESBURG PIKE. FALLS CHURCH, VA 22043 (703) 821 -2552 1978 for $160,000 (BROADCASTING, May

Broadcasting Jul 19 1982 7A Recordm

ft. Address: struction costs: $78,000; first- quarter operating cost: As compiled by BROADCASTING, July 6 2,345 ft.: ant. height above ground: 263 120 North Robertson Blvd., Los Angeles 90048. Legal $13,800; first -year revenue: $130,000. Principals: Ada through July 9, and based on filings, counsel: Fly, Shuebruk, Gaguine, Boros, Schulkind & L. Ottie (70%), Charles C. Rutledge (25 %) and Jack authorizations and other FCC actions. Braun, Washington. Consulting engineer: Cohen & Maciejewski (5 %). Ottie is partner in Blairsville news- paper and magazine distributor. Rutledge is Abbreviations: AFC- Antenna For Communications. Dippell, Washington. Principal: Subsidiary of Greensburg, Pa., broadcast consultant. Maciejewski is ALJ- Administrative Law Judge. alt.- alternate. Robertson Properties Inc., which, in turn, is wholly engineer at WOTV(TV) Grand Rapids, Mich. They ann.- announced. ant.- antenna. aur.-aural. aux.- owned by Michael R. Forman. He also is principal have no other broadcast interests. (BPH- 810921AG). auxiliary. CH- critical hours. CP- construction per- behind applicant for new TV's at Tucson, Ariz.; 10% in- Action June 25. mit. D -day. DA- directional antenna. Doc. - Docket. Denver; Galveston, Tex.; Portland, Ore.: and ERP- effective radiated power. HAAT- height of an- terest in permittee for new TV at Las Vegas and 80% Bridgeport, Tex. - Bridgeport Broadcasting granted Seattle, tenna above average terrain. khz- kilohertz. kw- interest in provisional permittee for new TV at 96.7 mhz, 3 kw, HAAT: 208 ft. Address: P.O. Box 427 kilowatts. m -meters. MEOV- maximum expected Wash. Filed July 2. Springtown, Tex. 76082. Estimated construction cost: operation value. mhz - megahertz. mod.- modifica- Key West, Fla. -Key West TV Partners seeks ch. $22,700; first year operating cost: $50,000: revenue: tion. N -night. PSA- presunrise service authority. 22; ERP: 1,000 kw vis., 100 kw aur., HAAT: 459 ft.: $60,000. Format: CW. Principals: Bert F. Dimock and RCL -remote control location. S -A- Scientific Atlan- ant. height above ground: 459 ft. Address: Box 8026, brother, Dan (50% each). Bert was (through 1979) ta. SH- specified hours. SL- studio location. TL- Greenville, N.C. 27834. Legal counsel: Kenkel & Bar- engineer with General Dynamics, Fort Worth, Tex. transmitter location. trans.- transmitter. TPO- nard, Washington. Consulting engineer: Lawrence Dan owns building equipment co. They have no other transmitter power output. U- unlimited hours. vis.- Behr Associates, Greenville, N.C. Principal: Lawrence broadcast interests. (BPH- 80020IAR). Action June visual. w- watts. '- noncommercial. Behr and Digital Applications South Inc. (50% each). 25. Digital applications is also owned by Lawrence Behr. Colorado City, Tex. -James G. Baum granted 106.3 Behr is principal in WGHB(AM)- WRQR(FM) mhz, 3 kw, HAAT: 141 ft. Address: P.O. Box 990, Col- New stations Farmville, N.C., and also applicant for new TV's at orado City 79512. Estimated construction costs: $21,- Ayden, N.C., and Kerrville, Tex. (BROADCASTING, 840: first -quarter operating cost: $3,000. Principal: May 3). He also is applicant for new FM at Chris- Baum owns KVMC(AM) Colorado City. AM application tiansted, V.I. (BROADCASTING, July 12). Filed July (BPH- 810925AY). Action June 25. 2. Michigan City. Ind.- Gonzalez Limited Partnership Elkins, W.Va.- Elkins Broadcasting Co. dismissed 5 -U. Address: 1529 Michigan seeks 1420 khz, kw Knoxville, Tenn. - Robert L. Bertram seeks ch. 26; application for 95.3 mhz, 3 kw, HAAT: 300 ft. Address: Porte. Ind, 46350. Principals: Elmo Avenue, La ERP: 5,000 kw vis., 500 kw aur., HAAT: 2,000 ft.; ant. 531 Gay Street, Suite 702, Hamilton Building, Knox- Bob T. Burns Gonzalez (50% equity, 100% control) and height above ground: 639 ft. Address: West Cumber- ville, Tenn. 37902. (BPH- 810528AF). Action June 17. (50% equity, no control). Burns owns WEFM(FM) land Ave., Jamestown, Ky. 42629. Consultant: Edward Michigan City, Ind. Filed June 30. M. Johnson & Associates Inc., Knoxville. Principal: Ronceverte, W. Va. -Radio Greenbrier Inc. granted Robert L. Bertram (100%). who has no other broadcast 97.7 mhz, 3 kw, HAAT: 270 ft. Address: 276 Seneca FM applications interests. Filed June 28. Trail, North Ronceverte, W.Va. 24970. Estimated con- Bethel, Alaska- Tundra Broadcasting Inc. seeks struction costs: $62,000; first -quarter operating cost: Christiansted, V.1. -W. C. White seeks ch. 15; ERP: 100.1 mhz, 3 kw, HAAT: 76 ft. Address: P.O. Box 742, $7,300: first -year revenue: $35,000. Format: CW 50%/ 8.13 kw vis., 813 w aur., HAAT: 1,037 ft.; ant. height Bethel 99559. Principal: Rufus Tallent, president, who easy listening (25 %). Principals: Ray D. Wooster Jr., above ground: 194 ft. Address: 1603 East Leach Street, is Bethel pastor and has no other broadcast interests. president, and four others who also own WRON(AM) Kilgore, Tex. 75662. Consulting engineer: Raymond E. July 6. Ronceverte. (BPH- 811009AD). Action June 25. Filed Rohrer. Silver Spring, Md. Principal: White has no Wisconsin returned Naknek, Alaska -Bay Broadcasting Inc. seeks 100.9 other broadcast interests. Filed July 2. 'Madison. Wis.- Universith of 75 kw, HAAT: 742 ft. Ad- mhz, 3 kw, HAAT: 300 ft. Address: P.O. Box III, application for 89.1 mhz, Naknek, 99633. Principals: Curtis A. Nestegard, Jewel FM actions dress: 1220 Linden Drive, Madison 53706. M. Nestegard and Jim Phelps. Curtis Nestegard is Marshall, Ark. -Zero Broadcasting Inc. granted (BPED- 811230AK). Action June 18. public works. Naknek pastor. Phelps is director of 104.3 mhz. 100 kw, HAAT: 817 ft. Address: Route 3, Thermopolis, Wyo. -Long Lines Broadcasting Inc. None have other broad- Bristol Bay Borough, Naknek. Box 51, Marshall 72650. Estimated construction costs: granted 98.3 mhz, 3 kw, HAAT: -418 ft. Address: 320 cast interests. Filed July 6. $107,500: first -quarter operating cost: $24,000; first - Senior Avenue. Thermopolis, Wyo. 82443. Estimated Martin, Ky.- Baldwin Broadcasting Inc. seeks 100.1 year revenue: $125,000. Format: CW 60%. Principals: construction costs: $18,300: first -quarter operating mhz. 630 w. HAAT: 598 ft. Address: 1050 Riverview Coy L. Horton and wife, Carolyn S. (50% each). Coy is cost: $2,750; first- quarter revenue: $13,500. Principal: Lane, Prestonsburg, Ky. 41653. Principals: Elizabeth woodworking consultant. Wife is office manager at Bruce R. Long (100%), who is president and owner of Baldwin and Michael L. Ormerod (50% each), who has Marshall lumber company. Neither have other broad- KTHE(AM) Thermopolis. (BPH- 811007AE). Action no other broadcast interests. Filed July 2. cast interests. (BPH- 810929AC). Action July I. June 25. Gardenerville and Minden. Nev. -Jack Hays, Lynn Soperton, Ga. -Terry D. Meeks granted 101.7 mhz, P.O. 441, Houseal and Lewis Overcast seek 99.3 mhz, 3 kw, 2.5 kw, HAAT: 475 ft. Address: Box Lyons, TV action Ga. 30436. Estimated construction costs: $75,000; HAAT: -726 ft. Address: 460 Puma Drive, Carson City, Honolulu- Pacific Rim Broadcasting Co. granted first- quarter operating cost: $3,300: first -year revenue; Nev. 89701. Principal: Applicant is principally owned ch. 14; ERP: 2,570 kw vis. 257 kw aur., HAAT: 1917 $30,000. Principal: Terry D. Meeks (100%), who is by Jack Hayes (92%), who has no other broadcast in- ft.; ant. height above ground: 158 ft. Address: 810 Lyons, Ga., contractor and real estate developer, last terests. Filed .July 2., Richards Street, Honolulu 96813. Estimated construc- year bought WMPZ(AM) (formerly WYOK] Soper - tion $2,094,000: first -quarter operating cost: Huntingdon. Tenn. WJP1 Inc. seeks 100.9 mhz. 3 ton. Ga.. for 8232,500. (BPH- 810812AG). Action cost: $145,500: first -quarter revenue: 245,000. Legal kw, HAAT: 300 ft. Address: 378 East Main Street, June 29. Huntingdon 38344, Principal: David B. Jordan (90%) counsel: Schnader, Harrison. Segal & Lewis -Wash- and family. Jordan owns 25% of WNRG(AM)- Osceola, Iowa -J.B. Broadcast Inc. granted 107.1 ington. Consulting engineer: Raymond E. Rohrer - WMJD(FM) Grundy, Va.; 74% of WDTM(AM) mhz, 3 kw, HAAT: 300 ft. Address: Rural Route No. I, Silver Spring, Md. Principals: Michael Parker and wife, Selmer, Tenn., and 90% of WJPJ(AM) Huntingdon. Box 22, New Virginia, Iowa 50210. Estimated con- Judith (11.8% jointly); Huntly Gordon, James W. cost: Filed June 30. struction costs: $167,800: first -year operating White, Esmaralda F. Bascue, Gerald J. Woodard, Fran- S48,000; revenue: $210,000. Principal: M.W. Beaman cis S. Oda and Stewart S. Stabley (11.8% each); Dennis 'Memphis, Tenn.- Friends of Alternative Radio (100%) who is former director of Iowa Department of Rupp, Charles H. Davies (5.9% each) and Gil & Inc. seeks 89.3 mhz, 2.7 kw, HAAT: 195 ft. Address: Public Safety. (BPH- 810908AU). Action May 18. Simone Conforti (5.9% jointly). Michael Parker is 2217 Sterick Bldg., 8 North Third Street, Memphis, mayor of Tacoma, Wash. Huntly Gordon is director of 38103. Estimated costs: 53,600; first -year Baltimore -SRW Inc. dismissed application for 92.3 construction Tacoma Housing Authority. Parker and Gordon also operating cost: S5,000. Principals: Noncommercial cor- mhz, 20 kw. Address: 305 West Chesapeake Avenue, 4. are, principals in applicant for new UHF at San Fran- poration headed by Douglas D. Dahlhauser, president, Towson, Md. 21204. (BP- 810723AC). Action June cisco (BROADCASTING, March 2, 1981). Parkers are who is Memphis dentist and has no other broadcast in- International Falls, Minn.- Minnesota Christian also applicant for new TV's at Anchorage, Alaska and stersts. Filed July 1. Broadcasters Inc. granted 99.5 mhz, 100 kw, HAAT: Tacoma. (BPCT- 810803KE). Action June 24. 'Memphis, Tenn. Memphis Area People's Fund 582 ft. Addrews: P.O. Box 745, Brainerd, Minn. 56401. - quarter Inc. seeks 89,3 mhz, 2.75 kw, HAAT: 195 ft. Address: Estimated construction costs: $170,000; first- 1770 Poplar Ave., P.O. Box 2124, Memphis 38101. operating costs: $29,600. Principal: MCB owns Estimated construction costs: 58,000; first -quarter KTIG(FM) Pequot Lakes, Minn. Richard W. Beals is 29. Ownership changes operating cost: S900. Principal: Applicant seeks former president. (BPH -8I I016AR). Action June facilities of WLYX which has been off air since May 31. Magnolia, Miss. -South Pike County Consolidated It's headed by Cliff Lipman, who is Memphis attorney School Dist. dismissed applications for 90.5 mhz, 100 Applications and less than l% owner of KWOZ(FM) Mountain w, HAAT: 98 ft. Address: 250 W. Bay St., Magnolia WWWNIAM) Vienna, Ga. 11550 khz, I kw -D)- View. Ark. Filed July I. 39652. (BPED- 790723AK). Action June 22. Seeks assignment of license from Dooly -Crisp Com- TV applications Blairsville, Pa.- Blairsville Broadcasting Inc. munications Corp. to Nelcom Inc. for assumption of 2 363 ft. Address: 10 Principally Fresno, Calif. -Alden Communications Corp. granted 106.3 mhz, kw, HAAT: liabilities not to exceed $208,000. Seller: Blairsville 15717. Estimated con- owned by Jack A. Powers. who has no other broadcast seeks ch. 59; ERP: 1,639 kw vis.. 164 kw our., HAAT: Johnson Avenue,

Broadcasting Jul 19 1982 7A held interests. Buyer: Closely group of eight sys. Ann. July 6. WRKL (910 khz) New York -Granted CP to add 1 stockholders headed by Rodney Taylor, president and kw -N; change to DA -2, U; redescribe TL. Action June WLEJ (1560 khz) Ellijay, Ga. -Seeks CP to in- 15% owner. He is program director at WENK(AM) 14. Union City, Tenn. Filed July 2. crease power to I kw. Ann. July 6. KMSD (1510 khz) Milbank, S.D.- Granted CP to KAYT (970 khz) Rupert, Idaho -Seeks CP to in- WPMP(AMI- WPMO(FM) Pascagoula -Moss change ant sys. Action June 30. crease 2.5 Point, La. (AM: 1580 khz, 5 kw -D; FM: 99.1 mhz, 100 power to kw and correct TL and SL. Ann. kw, HAAT: 386 ft.) -Seeks assignment of license from July 9. KALE (960 khz) Richland, Wash.- Granted CP to make changes in ant. sys. Action June 24. Crest Broadcasting Inc. to Gulf Coast Country Corp. WOGO (680 khz) Cornell, Wis. -Seeks CP to for SI million (BROADCASTING, July 5). Seller: change city of license to Hattie, Wis.; change hours of Principally owned by James O. Jones and family. Jones operation to U by adding 500 w -N; install DA -2; FM actions also owns WRJW(AM)- WJOJ(FM) Picayune, Miss. change TL and SL, and make changes in ant. sys. Ann. WMLS -FM (98.3 mhz) Sylacauga, Ala.- Granted Buyer is owned equally by R. D. McGregor and estate July 6. of H.V. Brown. McGregor owns WYNK -AM -FM CP to make changes in ant. sys.: change TL: change Baton Rouge. Filed June 30. Accepted type trans.; change type ant; increase ERP to 2.7 kw; increase HAAT to 314 ft. and change TPO. Action KWAM (990 khz) Memphis, Tenn. -Seeks CP to WORT(FM) Madison, Wis. (89.7 mhz, 1.3 kw, June 29. HAAT: 905 ft.) -Seeks assignment of license from change ant. sys. and request conversion to standard KHOZ -FM Harrison, Back Porch Radio Broadcasting Inc. to Back Porch radiation pattern. Ann. July 6. (102.9 mhz) Ark.- Granted to Broadcasting. Transaction does not seek to change CP increase ERP to100 kw ;change HAAT to 632 ft.; FM new licensee name but only to reflect new elected president applications install trans., transmission line and make changes in ant. sys. Action June 30. and board members. Filed June 30. Tendered WKPX (88.5 mhz) Sunrise, Fla.- Granted WOKD (98.3 mhz) Arcadia, Fla. -Seeks CP to Actions modification of CP (BPED- 780828AD) to make change TL; change ERP to 1.7 kw; change HAAT to KYSN(AM) Colorado Springs, Colo. (1460 khz, I changes in ant. sys.; change type trans.: change type 400 ft., and make changes in ant. sys. Ann. July 2. kw -D, 500 w- N)- Granted assignment of license from ant. and change TPO. Action June 24. KYSN Broadcasting Co. to Walton WNCW (96.7mhz) Paris, Ky.- SeeksCPtochange Stations Colorado WXTZ (103.3 mhz) Indianapolis -Granted CP to Inc. for $1.3 million. Donald T. is TL and make changes in ant. sys. Ann. July 6. Harding president of install aux. trans. and ant. at location other main; to be seller which has no other broadcast interests. Buyer: ' WGFR (92.1 mhz) Glens Falls, N.Y. -Seeks CP to operated on ERP of 17.33 kw; change HAAT to 735 ft. Pebble Beach, Calif. -based group owner of three AM's change TL; change ERP to 15 w (H); change HAAT to and change TPO. Action June 24. two and FM's principally owned by John B. Walton. 505 ft. (H) and make changes in ant. sys. Ann. June WXKQ (103.9 mhz) Whitesburg, Ky.- GrantedCP who also bought, subject to FCC approval, KKCS -FM 18. Colorado Springs for $1,020,000 from Mountain to make changes in ant. sys.; change type trans.; Center Broadcasting (BROADCASTING, April 26). WLVV (96.9 mhz) Statesville, N.C. -Seeks CP to change type ant. and change TPO. Action June 24. change TL; change HAAT to 1,248 ft. and make (BAL- 820507HX). Action June 28. WICO -FM (94.3 mhz) Salisbury, Md.- Granted CP changes in ant. sys. Ann. July 6. WKSI(FM) Eldorado, Ill. (102.3 mhz, 3 kw, ant. to change HAAT to 300 ft. and change type transmit- 300 ft.) -Granted transfer of control of Eldorado Accepted ter. Action July 1. Broadcasting Corp. from Robert D. Unsell and others WJFD (97.3 mhz) New Bedford, Mass. -Seeks CP WGTF (93.5 mhz) Natucket, Mass.- Granted (100% before, none after) to Ted L. Hite and Robert C. to make changes in ant. sys.; change TL: change type modification of CP (BPH-790301AL) to change TL in- Winchester (none before, 100% after). Consideration: trans.; change type ant.; increase HAAT to 399 ft. and crease ERP to 9.17 kw; increase HAAT to 306 ft. and $139,000. Principals: Transferors are Walter R. Unsell change TPO. Ann. June 18. change TPO. Action June 24. (49.76 %), John T. Brown (24.18 %), his brother, Philip E. Brown (24.16 %) and Walter's son, Robert D. (2 %), KALS (97.1 mhz) Kalispell, Mont. -Seeks WDRQ -FM (93.1 mhz) Detroit- Granted CP to make changes who have no other broadcast interests. Transferees: modification of CP (BPH- 800428AF, as mod.) to make in ant. sys.; change SL; change type trans.: change type ant.; increase ERP to 50 kw and Hite is news director at WKSI. Winchester is Illinois changes in ant. sys.; change type trans.; change type change TPO. State representative. They have no other broadcast in- ant; increase ERP to 26.45 kw; decrease HAAT to Action June 24. terests. (BTC- 811006GE). Action June 29. 2,488 ft. and change TPO. Ann. June 18. WGLQ (97.1 mhz) Escanaba, Mich.- Granted CP KYBS (97.5 mhz) Livingston, Mont. CP to to make changes in ant. sys.; change type trans.; WIRV(AM) Irvine, Ky. (1550 khz, I kw -D)- -Seeks change type Granted transfer of control of Kentucky River Broad- install aux. ant. sys. at location other than main; to be ant; increase ERP to 100 kw; decrease to 1066 casting Inc. from stockholders (100% before; none operated on ERP of 3 kw; change HAAT to -205 ft. and HAAT ft. and change TPO. Action June 24. after) to Marshall E. Sidebottom (none before; 100% change TPO. Ann. July 8. WJBL -FM (94.5 mhz) Holland, Mich.- Granted after). Consideration: $200,000. Principles: Sellers are KLNK (98.9 mhz) Oklahoma City -Seeks CP to increase ERP to 20 kw and change TPO. Action A. Dale Bryant and James M. Hay (50% each). Bryant modification of CP (BPH- 800616AG, as mod.) to June 24. also owns WSVK(FM) Stanton, Ky. Buyer is former to 44.67 kw. decrease ERP Ann. July 8. KCFV (89.5 mhz) Ferguson. Mo.- Granted CP to manager of WVKY(AM) Louisa, Ky., and has no increase ERP to I kw (H); 64 w (V); change HAAT to other broadcast interests. (BTC- 820310ES). TV Action applications 159 ft.; change type transmitter and make changes in June 28. Accepted ant. sys. Action July 1. WBRL(AM) Berlin, N.H. (1400 khz, I kw -D, 250 KRNO (106.9 mhz) Reno, Nev.- Granted CP to w- Granged assignment KMST (ch. 46) Monterey, Calif -Seeks CP to N):- of license from change TL; change ERP to 70 kw; change HAAT to McLaughlin Broadcasting Inc. to reduce aural ERP power. Ann. July 2. Friendly Broadcasting 2214 ft.; change type trans. and make changes in ant Corp. for $125,000. Seller: Richard 'KSMH -TV (ch. 14) Hays, Kan. -Seeks MP J. McLaughlin sys. Action June 30. (100%), who has no other broadcast interests. Buyer: (BPET- 790205KG, as mod.) to change frequency from -FM Robert .1. Connelly, John C. Reardon (44% each), ch. 14 to ch. 19; change ERP to 316 kw vis., 31.6 kw KCLV (99.1 mhz) Clovis, N.M.- Granted CP Joseph Riley, B. Alan Sprague (4.5% each) and aur.. change trans. and make other changes to ant. sys. to change type trans; change SL and RC; decrease Thomas E. Flynn (3 %). Connelly is former sales con- Ann. July 8. ERP to 74.175 kw and change TPO. Action June 24. sultant at WKID -TV Fort Lauderdale, Fla., and owns WEAO (ch. 49) Akron, Ohio -Seeks MP WCPE (89.7 mhz) Raleigh, N.C.- Granted 6.66% of WWNH -AM -FM Rochester, N.H. Riley is (BPET- 790720KF, as mod.) to change ERP to 685 w modification of CP (BPED -1776, as mod.) to make former operations manager at W W NH. Sprague is with vis., 68.5 w aur.; change HAAT to 975.1 ft. and change changes in ant. sys. Action June 24. Manchester, N.H., advertising agency. None have TL. Ann. July 2. WGUC other broadcast interests. (BAL- 820507HW). Action (90.9 mhz) Cincinnati- Granted June 30. modification of CP (BPED- 791227BD, as mod.) to AM actions change type ant; increase ERP to 15 kw; increase WIBG(AM)- WSLT(FM) Ocean City, N.J. (AM: WUNI (1410 khz) Mobile, Ala.- Granted CP to HAAT to 883 ft. and change TPO. Action June 24. 1520 khz, 1 kw -D; FM: 106.3 mhz, 1 kw, ant. 310 ft.)- augment standard pattern. Action June 24. WXGT (92.3 mhz) Columbus, Granted CP Granted transfer of control of Shore Broadcasting Co. Ohio- to make changes in ant. sys; change TL; change SL and from T Richard Butera (51% before; none after) to KRSA (580 khz) Petersburg, Alaska- Granted RC; change type ERP to 17.78 kw; in- Robert A. Fox (49% before; 100% after). Considera- modification of CP (BP- 800403AC) to change TL. Ac- ant; decrease tion crease HAAT to 753 ft. and change TPO. Action June tion: $118,355. Principals: Seller is bowing out to June 30. 24. minority stockholder and seeking waiver of three -year KNST (940 khz) Tucson, Ariz.- Granted CP to in-

rule due to financial hardship. Butera was majority crease D power to 5 kw and N power to 1 kw, DA -2; KMTB (104.7 mhz) Florence, Ore.- Granted stockholder in assignee that bought station three years change TL; and make changes in ant. sys. Action June modification of CP (BPH-790807AG) showing pro- ago for $655,000 (BROADCASTING, Oct. 8, 1979). 24. posed operation o0: 104.7 mhz; change TL; change Buyer is president and chairman of publicly traded, type trans.; change type ant; decrease ERP to 64.8 kw; WAXE (1370 khz) Vero Beach, Fla.- Granted CP diversified Warner Co., and is minority principal of increase HAAT to 2,430 ft. and change TPO. Action to change TL. Action June 16. WIBG /WSLT. (BTC- 820427HG, HH). Action June 28. June 24. KTWG (770 khz) Agana, Guam -Granted CP to WFFM (96.7 mhz) Braddock, Pa-Dismissed CP change TL. Action June 15. to make changes in ant. sys.; change type ant.; KOZE (1300 khz) Lewiston, Idaho- Granted CP to decrease ERP to 16.6 kw; increase HAAT to 997 ft. and change frequency to 950 khz and install DA -2. Action change TPO. Action June 23. Facilities changes June 28. WNFM (104.9 mhz) Dayton, Tenn. -Granted KLER (950 khz) Orofino, Idaho- Granted CP to modification of CP to make changes in ant. sys.; AM applications change frequency to 1300 khz and increase N power to change TL; change type trans.; change type ant.; I kw. Action June 25. decrease ERP to 420 w; increase HAAT to 700 ft. and Tendered change TPO. KROI (1270 khz) Sparks, Nev.- Granted CP to Action June 24. WBSS (980 khz) Pompano Beach, Fla. -Seeks CP change D operation from 5 kw directional to 5 kw non - KVMX (96.7 mhz) Eastland, Tex.- Granted to increase D power to 5 kw and make changes in ant. directional. Action June 30. modification of CP (BPH- 810610AA, as mod.) to

Broadcasting Jul 19 1982 75 change ERP to 2.85 kw. Action June 24. 81 -737). Action June 29. Pineywoods Estates, N.M. - Pineywoods Water As- sociation granted ch. 11 to rebroadcast KDBC(TV) El KULP -FM (96.9 mhz) El Campo, Tex. -Granted Cozad, Neb.- Assigned 104.5 mhz to Cozad as its Paso, Tex.. Action June 7. CP to change TL; increase ERP to 50 kw: change first FM; effective Aug. 31 (BC Doc. 81-782). Action HAAT to 425 ft.; change type trans., and make June 28. Huntington, Ore. -King Broadcasting Co. granted ch. 13 to rebroadcast KTVB(TV) Boise. Idaho (BPT- changes in ant. sys. Action June 30. Forest City. N.C.- Assigned ch. 66 to Forest City as TV-8108281Q). Action March 20. KQUE (102.9 mhz) Houston -Granted CP to in- its first TV; effective Aug. 31. (BC Doc. 82 -75). Action stall aux. trans. and ant. at main TL: to be operated on June 28. Riley, Ore.- Countywide TV Translator District granted ch. 5 to rebroadcast KTVZ(TV) Bend, Ore. ERP of 26.8 kw: change HAAT to 930 and change Shallotte, N.C.- Assigned 106.3 mhz to Shallotte as (BPTTV-8005061B). Action June 16. TPO. Action. June 24. its second FM: effective Aug. 31 (BC Doc. 82 -133). WWPV -EM (88.7 mhz) Rochester, Vt.- Granted Action June 28. Hanksville, Utah -Wayne county granted ch. 66 to rebroadcast KSTU(TV) Salt Lake City CP to change ERP to 100 w and make changes in ant. Washington and Wilmington, N.C.- Assigned 98.3 (BPTT- 820115SR). Action June 16. sys. Action June 24. mhz, to Washington as its second FM and denied peti- KWIQ -EM (100.3 mhz) Moses Lake, Wash. - tion by Genesis Communications Inc. to assign 98.5 to Hildale, Utah -Wash. Cnty. TV Dept. granted ch. 7 Granted CP to change ERP to 100 kw; change type Wilmington; effective Aug. 31 (BC Doc. 81-881). Ac- and 13 to rebroadcast KUTV(TV) and KUED(TV) trans. and make changes in ant. sys. Action June 24. tion June 28. both Salt Lake City (BPTTV- 811105TW, TZ). Action April 15. WZUU -FM (95.7 mhz) Milwaukee- Granted CP to Klamath Falls. Ore.- Assigned 95.9 mhz to install aux. ant. at main TL; to be operated on ERP of Klamath Falls as its third FM: effective Aug. 31 (BC Hildale, Utah -Wash. Cnty TV Dept. granted ch. 9 8.217 kw: change HAAT to 279 ft. and change TPO. Doc. 82-77). Action June 28. and II to rebroadcast KTVX(TV) and KSL(TV). both TY). Action April Action June 24. Aguada, Arecibo, Cidra, Lajas, Manati, Mayaguez, Salt Lake City (BPTTV- 81I105TX, Quebradillas, Utuado and Cabo Rojo, all Puerto 15. Rico - Assigned 103.7 mhz to Lajas, effective Aug. 31, Lake Wenatchee, Wash. -Lake Wenatchee TV Inc. and denied joint petition by several parties to granted ch. 13 to rebroadcast KYVE(TV) Yakima. In substitute Class B channels for Class A channels for Wash. (BPTT- 8111I6TS). Action April 15. contest Aguada, and WREI, stations WRFE, WBRQ, Cidra, Molson, Wash. -Oroville Television Assoc. Inc. Quebradillas, and, in order to accommodate those granted ch. 5 to rebroadcast KSPS-TV Spokane, Wash. changes, to substitute channel assignments for sta- FCC actions (BPTTV- 8102061N). Action April 15. tions WNIK, Arecibo, WMLD, Manati, WIOA. Maya- FCC granted Harris Corp. access under Freedom of guez, and WERR. Utuado (BC Doc. 80-520). Action Oroville, Wash. -Oroville Television Assoc. Inc. Information Act to two staff memoranda and portions June 29. granted ch. 7 to rebroadcast KSPS -TV Spokane, Wash. of other documents dealing with FCC's AM stereo (BPTTV -81020610). Action April 15. Amarillo. Tex.- Assigned 96.9 mhz to Amarillo as decision. Action July 2. its sixth FM: effective Aug. 31 (BC Doc. 81 -853). Ac- Cody, Wyo. -Park county granted ch. 6 to rebroad- FCC denied review of Review Board action severing tion June 28. cast KTWO(TV) Cody. Wyo. (BPTTV -81062211). Ac- consolidated Burbank /Pasedena AM -FM proceeding, tion April 20. Goldendale, Wash.- Assigned 102.3 mhz to Gol- involving license renewal of KROQ(AM) Burbank and 13 rebroad- dendale as its first FM: effective Aug. 31 (BC Doc. Cody, Wyo. -Park county granted ch. to KROQ -FM Pasedena. Calif., and competing applica- -810622J1). 82 -110). Action June 28. cast KTWO(TV) Casper, Wyo. (BPTTV tions, and remanding FM case for further hearing. Ac- Action April 15. tion July 7. UHF actions FCC Review Board granted Central Texas Broad- casting Co. CP for new TV on ch. 25 at Waco. Tex. Translators Phoenix, Ariz. -KOOL Radio -Television Inc. Review Board action reversed initial decision by .AL1 granted ch. 68 to rebroadcast KOOL -TV Phoenix which awarded Cp to Blake- Potash Corp. Action July 6. (BPTT- 810506IC). Action May 18. VHF actions Long Valley Region, Calif -Mono City granted ch. Lee Vining, Calif. -Lee Vining Pub. Ut. District 58 to rebroadcast KXTV(TV) Sacramento, Calif. granted ch. 13, 11, and 7 to rebroadcast KXTV(TV) (BPTT- 790941L). Action May 28. Sacramento, Calif., KOLO -TV Reno. Nev., and Allocations Potter Valley, Calif.- Potter Valley Television Asso- KCRA(TV) Sacramento (BPTTV- 81123ISX, SY, SZ). ciation granted ch. 69 to rebroadcast KQED -TV San Action April 20. Francisco (8010071B). Action May 14. Petitions Cahone, Colo.- Montezuma -Dolores Cnty. Met Axial Basis Rural, Colo. -Moffat county granted Wasilla, Alaska -In response to petition by Snow Rec. Dis. granted ch. 2 (BPTTV- 820222TV). Action ch. 60 to rebroadcast KBTV(TV) Denver Peak Corp.: Proposed assigning 105.7 mhz to Wasilla June 16. 790941L). Action May 28. and 104.9 mhz 105.5 mhz at (BPTT- substituting for Cahone and Dove Creek, Colo.- Montezuma- Anchorage and modifying license of Station KNIK -FM Breckenridge, Colo.- Western Slope Communica- Dolores Cnty Met. Rec. Dis. granted ch. 8 to rebroad- (BPTT- 820108TX). Action Anchorage, to operate on 105.5 mhz; comments due cast KGGM -TV Albuquerque. N.M. (BPT- tions Ltd. granted ch. 24 Aug. 16, replies Aug. 31 (BC Doc. 82 -358). Action May 27. TV- 820222TU). Action June 16. June 28. School District granted Cortes. Colo.- Montezuma -Dolores Cnty Met. Coaldale, Colo.- Fremont Harwichport, Mass. response to petition by ch. 59 to rebroadcast KSTC(TV) Pueblo, Colo. -1n Rec. Dis. granted ch. 10 to rebroadcast KJCT -TV Donald J. Proposed assigning 93.5 mhz to Har- -8101121C). Action June 16. Kelley: Grand Junction, Colo. (BPTTV- 8107141H1. Action (BPTT wichport as its first FM: comments due Aug. 16, April 29. Cortez, Colo.- Montezuma - Dolores Cnty. Met. replies 31 (BC 28. Aug. Doc. 82 -359). Action June Rec. Dist, granted ch. 33 to rebroadcast KGGM -TV Gunnison. Colo.- Gunnison Cnty Met. Rec. Dis. Muskogee, Okla. -In response to petition by Par- Albuquerque, N.M.. (BPTT- 820208TZ). Action June granted ch. 9 to rebroadcast KWGN -TV Denver (BPT- rish Broadcasting Systems Inc.: Proposed assigning TV-8102101L). Action May IS. 16. 97.1 mhz to Muskogee as its second FM; comments Cotopaxi and Texas. Colo.- Fremont School Dis- due Aug. 16. replies Aug. 31 (BC Doc. 82-361). Action Pitkin and Ohio, Colo.- Gunnison county granted trict granted ch. 57 (BPTT- 8101121B). Action June 16. June 28. ch. 8 to rebroadcast KBTV(TV) Denver (BPT- TV-820126TU). Action June 8. Howard, Colo.- Fremont School District granted Fajardo. P.R. response to petition by Michael L. -In ch. 61 to rebroadcast KSTC(TV) Pueblo. Colo. and Hector Nicolau: Proposed assigning ch. 34 Pitkin and Ohio, Colo.- Gunnison county granted Carter (BPTT-81001121D). Action June 16. to Fajardo as its second commercial TV; comments ch. 10 to rebroadcast KWGN -TV Denver (BPT- due Aug. 16, replies Aug. 31 (BC Doc. 82-360). Action TV-820126TV). Action June 8. Leadville, Colo.- Western Slope Communications ch. 28 (BPTT- 820108TV). Action May 27. June 28. Westcliffe, Colo. -S.E. Colorado Health Center Ltd. granted Anson, Tex. -In response to petition by Lilly granted ch. 3 to rebroadcast KTSC -TV (BPT- Oak Creek, Colo. -Yampa Valley TV Association Amador: Proposed assigning 103.1 mhz to Anson as its TV810119JU). Action June 7. granted ch. 69 to rebroadcast KWGN(TV) Denver (BPTT- 8004251B). Action May 28. first FM: comments due Aug. 16, replies Aug. 31 (BC Hailey, Idaho -The Klix Corp. granted ch. 6 to Doc. 82 -356). Action June 28. rebroadcast KMVT -TV Twin Falls, Idaho (BPT- Malad, Idaho- Oneida Cnty Trans. District granted TV- 7812011AI. Action May 4. ch. 54 to rebroadcast KTVX(TV) Salt Lake City Terrell Hills, Tex. -In response to petition by S 1 T -81 1103TZ). Action April 29. Broadcasting Corp.: Proposed substituting 106.7 mhz May and Goldberg, Idaho - Boards of Education (BPTT for 106.3 mhz at Terrell Hills and modifying license of and Regents granted ch. 2 to rebroadcast KBGL(TV) Salina, Kan.- Stauffer Communications Inc. KESI to specify operation on 106.3mhz ;comments due Pocatello, Idaho (BPTTV -80122918). Action March granted ch. 53 to rebroadcast WIBW(TV) Topeka, Aug. 16. replies Aug. 31 (BC Doc. 82 -357). Action 18. Kan. (BPTT- 820204TZ). Action June 16. June 28. McCall and New Meadows, Idaho -No Business Red Lake, Minn. -Red Lake Band of Chippewa In- TV Association granted ch. 8 to rebroadcast KI V I (TV) dians granted ch. 63 to rebroadcast WGN -TV Chicago. Assignments Nampa. Idaho (BPTTV- 8006231B). Action April 29. Action June 7. Pukalani, Hawaii - Assigned 98.3 mhz to Pukalani North Fork, Idaho -North Fork TV Association gr- Poplar Bluff, Mo.- Turner -Farrar Inc. granted ch. as its first FM: effective Aug. 31 (BC Doc. 81 -187). Ac- ranted ch. 4 to rebroadcast KPAX(TV) Butte, Mont. 15 to rebroadcast WSIL -TV Harrisburg, Ill. tion June 28. (BPTTV -81062318). Action June 7. (1BPTT- 8006021E). Action April 8. Brooklyn, Iowa - Assigned 99.3 mhz to Brooklyn as Circle and Brockway, Mont. -Circle TV Booster Joplin, Mont. -Garryowen Corp. granted ch. 35 to its first FM; effective Aug. 31 (BC Doc. 82 -60). Action Club granted ch. 6 (BPTTV- 790606IB). Action Jan. 8. rebroadcast KTVQ(TV) Billings. Mont. Action April 20. June 28. Roundup, Mont.- Roundup TV Tax District (BPTT- 820104TY). Ortonville, Minn.- Assigned 101.5 mhz to Orton - granted ch. 6 to rebroadcast KUED(TV) Salt Lake City Kalispell, Mont.- Telecrafter Corp. granted ch. 18 ville as its second FM: effective Aug. 31 (BC Doc. (BPTTV- 811124TZ). Action May 28. (BPTT- 811029TZ). Action June 16.

Broadcasting Jul 19 1982 78 Carson City. Nev. -Page Enterprises granted ch. 57 27. ch. 49, 10 w. 100 ft. (BPTTL- 820118TQ). Action June to rebroadcast KAME(TV) Reno. Nev. Bishop, Calif.- Listeners' Network granted 16. (BPTT- 8101I51M I. Action April 20. TV ch. 7, 100 w, 175 ft. (BPTVL- 8108171E). Action April 29. Houlton, Me.- Midsouth Broadcasters granted ch. Eureka, Nev. -Eureka TV District granted ch. 63 Long Valley, Sierra Valley 25, 100 w, 175 ft. (BPTTL- 8106051K). Action May 27. I13PTT- 8108041A). Action Jan. 16. Calif.- Communications Inc. granted ch. 3, 10 w, 38 ft. (BPTVL- 820126TX). Alexandria, Minn. - Alexandria Newspapers Inc. Manhattan. Nev.- County of Nye granted ch. 12 to Action June 16. granted ch. 30, 100 w, 354 ft. (BPTTL- 820104TZ). Ac- rebroadcast KCR L(TV) Reno, Nev. (BPT- Mommoth, Assoc. Inc. tion April 20. TV- 8007141C). Action June 16. Calif.- Mammoth Mnt. granted ch. 4, 10 w, 92 ft. (BPTVL- 8110131G ). Action Alexandria, Minn. -Selective TV Inc. granted ch. Nev. Valley Overton. -Moapa TV Maintenance April 22. 34, 100 w, 354 ft. (BPTTL- 820209TQ). Action May 28. Dist. granted ch. 66 to rebroadcast KTVX(TV) Salt Mammoth Lakes, Lake City (BPTT-80103110). Action April 29. Calif. - Raleigh Television Brainerd, Minn. - Ronald J. Malik granted ch. 59, granted ch. 7 (BPTVL- 81I016TZ). Action June 7. 100 w, 380 ft. ( BPTTL- 820217TH). Action May 27. Burns. Ore. -Countywide TV Translator District Gunnison, granted ch. 69 to rebroadcast KTVX(TV) Bend. Ore. Colo. -Collis Michael Callahan granted Fairmont, Minn. -Ogden Cable Corp. granted ch. ch. 2. 24 w, (BPTVL- 8202101K). Action (BPTT- 8005061C). Action May 28. May 21. 28, 100 w, 200 ft. (BPTTL- 8108121C). Action May I1. Rural Baker Valley, Ore. -Blue Mountain Transla- Trinidad, Colo.- Southwest Community TV International Falls, Minn. -North Star Publishing tor District granted ch. 40 to rebroadcast KPTV(TV) granted ch. 12, 10 w, 100 ft. (BPTVL -8I I230TU). Ac- Co. granted ch. 31, 100 w, 65 ft. (BPTTL- 820203TX). Portland, Ore. (BPTT- 820209TV). Action May 27. tion May 18. Action June 16. Elgin community, Ore. -Blue Mt. Translator Dis- Madison, Fla.- Thomas H. Greene & R.H. Fackel- Morris, Minn. -Kaercher Publications Inc. granted trict granted ch. 42 to rebroadcast KREM -TV Spokane, man granted ch. 3, 10 w, 150 ft. (BPTVL- 820107TY). ch. 18, I kw, 100 ft. (BPTTL- 820204TY). Action June May 27. Wash. (BPTT- 820209TT). Action June 8. Action 16. Elgin area of Union, Ore. -Blue Mountain Transla- Tifton, Ga.- Benjamin B. Moore granted ch. 5 New Ulm, Minn. -Ogden cable Corp. granted ch. tor District granted ch. 40 to rebroadcast KPTV(TV) (BPTVL-8I 1201TR). Action May 18. 22, 100 w, 400 ft. (BPTTL -81081 I IA). Action April 22. Portland. Ore. (BPTT- 820209TU). Action May 27. Bemidjii, Minn. - Benjamin B. Moore granted ch. 2, Kirksville, Mo. -KUTV Inc. granted ch. 40, I kw, Rural Elgin. Ore. -Blue Mountain Translator Dis- IO w, 150 ft. (BPTVL- 811201TP). Action May 18. 299 ft. (BPTTL- 8104221D). Action April 15. trict granted ch. 44 and 46 to rebroadcast KXLY(TV) Bethany. Mo. -Green Hills LPTV Inc. granted ch. Steelville, Mo.- Steelville Telephone Exchange and KHQ -TV, both Spokane, Wash. (BPTT- 820209TR, 10, 10 w, 300 ft. (BPTVL- 8108311H). Action April 29. Inc. granted ch. 56, I kw, 300 ft. (BPTTL- 8102271P). TS). Action May 27. Rolla, Mo.- Sowers Newspapers Inc. granted ch. 7, Action June 3. Philip and Kadoka, S.D. -Midcontinent Broadcast- IO w, 145 ft. (BPTVL -81062918). Action April 20. White Sulphur Spring, Mont. - Meagherr County ing Co. granted ch. 69 to rebroadcast KPLO -TV TV District w, Alva, Okla. -David Allen Crabtree granted ch. 7, granted ch. 57, 20 20 ft. (BPT- Reliance, S.D. (BPTT- 8101213X). Action May 11. TL-7908071A). 27. 10 w, 100 ft. (BPTVL- 820216TX). Action May 27. Action April Camp Verde, Tex. -Via Cable Inc. granted ch. 59 to Blackwell, Okla. -Debra M. Kamp granted ch. 9, Incline Village, Nev. -North Lake Tahoe Com- rebroadcast KSAT(TV) San Antonio. Tex. w, 40 100 w, 125 ft. (BPTVL- 810903QF). Action April 20. munity Foundation granted ch. 14, 100 ft. (BPT- (BPTT- 8006041D). Action May 28. TL-810119JP). Action June 16. La Grande, Ore. -Deloy Miller granted ch. 5 Friona and Bovina, Tex. -Marsh Media Inc. Kemp granted 43 (BPTVL- 810929RG). Action April 22. Farmington, N.M. -Debra M. ch. granted ch. 57 to rebroadcast KVII -TV Amarillo. Tex. (BPTTL- 810903QG). Action June 16. (BPTT- 7812281A). Action April 28. Portland, Ore. -Deloy Miller granted ch. 11 Ardmore, (BPTVL- 810929RE). Action April 22. Okla.- Parrish TV System granted ch. Portales and Dora, Tex. -Marsh Media Inc. granted 55, 100 w, 212 ft. (BPTTL- 8I0910QA). Action May 27. ch. 67 to rebroadcast KVII -TV Amarillo, Tex. Fort Stockton, Tex. -Don Pierson and Mack Erick, Northfork TV Translator System IBPTT- 7903061B). Action April 28. Mercer granted ch. 5, 100 w, 100 ft. Okla.- granted ch (BPTVL- 820125TY). Action June 16. 62, 100 w, 20 ft. (BPTTL- 801208IH). Ac- Brian Head, Utah -Brian Head town granted ch. 32, tion May 27. 34. 36, and 38 to rebroadcast KUED(TV), KSL(TV), Huntsville, Tex. -Harte -Hanks LPTV Inc. granted Guymon, Christian Community TV Inc. KTVX(TV) and KUTV(TV) all Salt Lake City ch. 5, 10 w, 170 ft. (BPTVL- 810911QB). Action April Okla.- granted ch. 53, I kw (BPTTL- 81I001TZ). IBPTT- 7912311F, IG, IH, Il). Action April 20. 20. Action May 27. Green River, Utah granted ch. Moab, Utah -Spectrum Press Inc. granted ch. 2, Woodward and Mooreland, Okla. TV Transla- 30 and 32 to rebroadcast KSTU (TV) Salt Lake City and 100 w, 180 ft. (BPTVL- 820203TV). Action June 16. -OK tor System Inc. w, KBYU(TV) Provo, Utah (BPTT- 811216TV), TW). granted ch. 69, 100 300 ft. (BPT- Rawlins, Wyo.- William C. Sniffin granted ch. 3. 10 TL- 8101231X). Action April 20. Action May 18. w (BPTVL- 8I1214TY). Action May 26. Roseburg, Cascade Pacific Television granted Manti and Ephraim, both Utah -Sanpete county Ore.- ch. 31, 100 w, 109.5 ft. (BPTTL- 5105261E). Action granted ch. 30 (BPTT- 820111TA). Action June 8. UHF May 27. Manti and Ephraim, Utah -Sanpete county granted actions Tri City, Cascade Pacific Television granted ch. 32, to rebroadcast KBYU(TV) Provo, Utah Kingman, Ariz. -Stanfield -Gates TV granted ch. Ore.- ch. 19, I kw, 200 ft. (BPTTL- 811208TW). Action June (BPTT- 8201 11SZ). Action June 8. 14 (BPTTL- 8112161U). Action May 27. 16. Richfield and Monroe. Utah -Sevier City granted Mountain Home, Ark. Baxter Broadcasting Inc. - Memphis Lakeview, Tex. -Cruze Electronics ch. 38 to rebroadcast KBYU(TV) Provo. Utah granted ch. 43, 1 kw (BPTTL- 82030TG). Action June granted ch. 44, 100 w, 300 ft. (BPTTL- 8102101E). Ac- (BPTT- 811216TX). Action May 18. 16. tion May 27. Salina and Redmond, Utah- Sevier county granted Bishop Ownes Valley, Calif. -Inyo county superin- Sulphur Springs, Tex. -Jack W. Butler granted ch. ch. 62 to rebroadcast KBYU(TV) Provo. Utah tendent of Schools granted ch. 60, 100 w, 30 ft. IS, t kw, 1,108 ft. (BPTTL- 8I1104TZ). Action June (BPTT- 811216TY). Action May 18. (BPTLL- 810121KV). Action June 16. 10. Torrey, Utah- University of Utah of Utah granted Inyokern and Ridgcrest. Calif.- Kitchen Produc- Turkey, Tex. Translator System granted ch. ch. 40 to rebroadcast KUED -TV Salt Lake City tions granted ch. 43 (BPTTL- 8010081A). Action May -Valley 60, 100 w, 120 ft. (BPTTL- 8012105IK). Action May (BPTT -S 10121 KT). Action April 15. 11. 27. Harrisonburg, Va.- County of Rockingham. Va., Laytonville, Calif.- Lester J. Dietz granted ch. 61 Uvalde, Tex. and Brinhilda Salgado granted granted ch. 27, 18 and 16 to rebroadcast WDVM(TV) (BPTTL- 8102101F). Action April 20. -Elcio ch. 26, 10 w (BPTTL- 810911QC). Action June 16. and WRC(TV). both Washington; and WHSV(TV) Ridgecrest, calif. -High Desert Broadcasting Va. 810917QC, Uvalde, Tex. Christian TV Station granted Harrisonburg, (BPTT- QD -QE). Action granted ch. 19, 100 w, 20 ft. (BPTTL- 820216TY). Ac- -Area ch. 30, 10 w (BPTTL- June 16. April 29. tion June 16. SI120ITZ). Action Bloomington, Wisc. Comm. Brd. granted ch. 49 to Tahoe City, Calif. -Gavilan Communications Uvalde, Tex. -Area Christian TV station granted ch. 48, 10 w, 1,058 ft. (BPTTL- 5112291Z). Action rebroadcast WHLA -TV LaCrosse, Wis. granted ch. 56, 100 w, 30 ft. (BPTTL- 8104091Y). Ac- May 26. (BPTT- 8I012IKU). Action April 15. tion April 9. Cedar City, Utah Grantsburg, Wis. - Educational Communications Twentynine Palms, Calif.- Morongo Basin TV Club -Spectrum Press Inc. granted ch. 39 Arpil 22, 100 w, 100 ft. (BPTTL- 820203TW). Action Board granted ch. (BPTT- 810121JT). Action Inc. granted ch. 63 (BPTVL -81I I301W). Action April June 16. 15. 15. Sayner and Vitas county, Wis. - Forward Telecasting Hermosa, Colo.- Response Broadcasting Corp. Cedar City, Utah -Summit Communications Inc. Inc. granted ch. 57 to granted ch. 60, 100 w, 40 ft. (BPTTL- rebroadcast WSAW(TV) granted ch. 49 (BPTTL- 810911QC). Action June 16. 810609ID). Wausau, Wis. (BPTT- 81102OTZ). Action June I I. Granted May 27. South Fork, Coló.- Clifford Hoelscher granted ch. Price, Utah -Spectrum Press Inc. granted ch. 21, 54. 100 w, 40 ft. (BPTTL- 820309TV). Action June 16. 100 w, 100 ft. (BPTTL- 820203TU). Action June 16. Inklis and Yankeetown, Fla.- Citrus Cnty. Assoc. St. George, Utah- Sheridan Newspapers Inc. Retarded Child Inc. granted ch. 49, 1 kw, 345 ft. (BPT- Low power granted ch. 14, 100 w, 153 ft. (BPTTL- 820203TZ). TL-811016TY). Action June 16. Ac- tion June 16. Douglas, Ga.- County Vision Associates granted Aberdeen, Wash. Harris VHF actions ch. 53, 10 w, 100 ft. (BPTTL- 820118TN). Action June -The Malik- Corp. granted ch. 55, 100 w. 144 16. ft. (BPTTL- 820217TL). Action June Russelville, Ala.- Benjamin B. Moore granted ch. 16. 3, 10 w, ISO ft. (BPTVL -81120111). Action May 18. McRae, Ga.- County Vision Associates granted ch. Pateros and Brewster, Wash. -OK -TV Inc. granted Holbrook, Mídsouth 58, 10 w, 100 ft. (BPTTL -82011810). Action June 16. Ariz.- Broadcasters granted ch. 15, 100 w, 60 ft. (BPTTL- 8108311G). Action June ch. 12, 10 w, 150 ft. (BPTVL- 810605IL). Action May Waycross, Ga.- County Vision Associates granted 7.

Broadcasting Jul 19 1982 77 ch. Wenatchee, Wash. -Read Broadcasting granted Receive only Scripps -Howard Broadcasting Co. for Cleveland 30 (BPTTL- 811207TY). Action June 10. Cox Cable Communications Inc. for Queens, N.Y. (E4446). Rice Lake. Wis.- Chronotype Publishing Co. (E4435). Hi -Net Communications Inc. for Joplin. Mo. granted ch. 15 (BPTTL- 8112IOTW). Action June 16. Cox Cable Communications Inc. for New Orleans (E4447). Gillette, Wyo.- Summit Communications Inc. (E4436). Gordonville Cable TV Inc. for Gordonville, Va. granted ch. 22 (BPTTL- 811116TO). Action April 15. Cox Cable Communications Inc. for Fort Wayne, (E4448). Ind. (E4437). Point of America Condominium Apartments Inc. Cox Cable Communications Inc. for Randolph. Vt. for Fort Lauderdale (E4449). (E4439). Cox Cable Communications Inc. for Waterbury, Vt. Earth stations (E4438). Newschannels Corp. for Sidney, N.Y. (E4440). Call letters Actions Riviera Utilities for Foley. Ala. (E4443). hansmit- receive Chesapeake Television Inc. for Baltimore (E4444). Applications Indiana Public Broadcasting Society for South Bend Tele -Media Co. of Centre County for Howard, Pa. Call Sought by and Evansville. both Indiana (E4145, 4146). (E4445). New AM KVAK Alaskan Minority Broadcasting. Valdez. Alaska Summary of broadcasting New FM's W WOC Boca Raton Christian School, Boca Raton. Fla. WTZO Radio Georgia Inc.. Thomaston. Ga. FCC tabulations as of May 31, 1982 KROO Breckenridge Broadcasting Co. Breckenridge. Tex. CP's CP's KTNR liner Broadcasting Co.. Kenedy. Tex. On an on Total not Total WCKV Wayne County Board of Education. Ceredo. Licensed STA' air on air on air authorized" W Va

Commercial AM 4,657 0 1 4.658 126 4,784 New TV Commercial FM 3.365 1 1 3.367 222 3.589 Pyramid Corp.. Mt Vernon. III. Educational FM 1,111 0 0 1.111 79 t.t90 WBBV Broadcasting

Total Radio 9.133 1 2 9.136 427 9.563 Existing AM's Commercial TV WYUS WAFL Milford. Del VHF 524 o 525 11 536 KKBO KULF Houston. Tex. UHF 265 o o 265 128 393 Educational TV WNWZ WENZ Highland Springs. Va. VHF 103 1 3 107 9 116 Existing FM's UHF 162 2 4 168 16 184 . KOIT -FM Total TV 1,054 4 7 1.065 164 1.129 KMSL Stamps, Ark. FM Translators 475 o 0 475 234 709 KGBM-FM KCWR Oakdale, La TV Translators KKCK KHML -FM Marshall. Minn. UHF 2.733 o 0 2.733 274 3007 VHF 1,630 o o 1.630 391 2021 WEKX WNOZ Cortland. N Y WONY WEIV Ithaca. N.Y 'Special temporary authorization "Includes oft -air licenses KMCO-FM KNED -FM McAlester. Okla. WNVZ WORK Norfolk, Va. WVSR WTIO Charleston. W Va.

AERONAUTICAL CONSULTANTS Existing TV Tow., Studies Location/Height KOMC McCook. Neb. FM Negotiations KSNK JOHN CHEVALIER. JR. AVIATION SYSTEMS Grants Services ASSOCIATES, INC. Call Assigned to 1650 So Peci,c Coast Hwy Redondo Beach CA 90277 New AM's (2/3) 316 -5281 WDKA Seashore Broadcasting Inc., Cross City. Fla. WLJN Good News Media Inc.. Elmwood township. Mich. WCXO Moca Broadcasting Associates Inc.. Moca, SOUTHERN PR datawoPld it,c BROADCAST SERVICES FM TV New FM's AM LPTV COMPLETE TURNKEY SYSTEMS Computerized STUDIOS. TRANSMITTERS. KWHL Pioneer Broadcasting Inc . Anchorage. Allocation Studies /Directories TOWERS. ANTENNAS Alaska 1302 18th St.. N.W., Suite 502 Full Rigging & Erection Services WKKA Connecticut Educational Washington. D.C. 20036 Custom Electrones Design ó Installation Telecommunications Inc., Cornwall. Conn (8001 368 -5754 (202) 298 -4790 PO Box 740. Alabaster. AI 35007 KLSX-FM Minnesota Public Radio Inc . Rochester. Minn. Established 1971 (2051 6633709

WEUC-FM Catholic University of Puerto Rico Service Association. Ponce. PR. FINANCIAL CONSULTING WIMC-FM South Carolina State College. Orangeburg. S.C. KWCS Bridgeport Broadcasting Co.. Bridgeport. Tex. CALL11d1ß1:1) LETTERS KPAC Classical Broadcasting Society of San Tex. owo I SCHUTZ I ssoaans CALL LEITER SYSTEMS Antonio Inc.. San Antonio. PO Eon 12403 Jackson SIS 39211 New TV's ,eii ii 9613222 WLJC-TV Hoyt of Harvest Inc.. Beattyville. Ky KEHB-TV Paso Del Norte Broadcasting Corp.. El Paso. Tex. Existing AM's DON'T BE A STRANGER KZNG KWBO Hot Springs. Ark. contact 10 Broadcastings 157000* Readers BROADCASTING MAGAZINE Dispay your Piotessional or Service KXXN KKIO Santa Barbara. Calif here it wail seen by the dec. Card be WOBH WMZK Detroit 1735 DeSalss St. N.W. sion.mak'ng station owners and man Within , D. C. 20036 agers oriel engineers and lechnicians Existing FM's Jupi'canls for AM FM TV and buyers of for Troy. asallabllitles broadcasting services WIGC WRES Ala. Phone: 202) 635-1022 '1977 Readership Survey snowing 44 KWBO-FM KGUS Hot Springs. Ark. 'edlers De' coo). WKCG WFAU -FM Augusta. Me. KLSI KWKI Kansas City. Mo. KVNM KXRT Taos. N.M

Broadcasting Jul 19 1982 78 Professional Cards

ATLANTIC RESEARCH CORP. EDWARD F. LORENTZ A.D. RING & ASSOCIATES Jansky & Bailey & ASSOCIATES COHEN and DIPPELL, P.C. CONSULTING Telecommunications Consulting CONSULTING RADIO ENGINEERS RADIO ENGINEERS CONSULTING ENGINEERS Suite 500 Member AFCCE 1334 G St.. N.W.. Suite 1013 18th St., N.W., Suits 703 500 1140 Nineteenth St., N.W. 5390 Cherokee Avenue Washington. D.C. 20005 Washington, D.C. 20036 (202)783.0111 Alexandria. Virginia 22314 (202) 3471319 (202) 223 -6700 Washington. D.C. (703) 6424164 Member AFCCE 20005 Member AFCCE Member AFCCE

CARL T. JONES ASSOCS. LOHNES & CULVER A. EARL CULLUM, JR. SILLIMAN AND SILLIMAN (Formerly Gautney & Jones) Consulting Engineers 8701 Georgia Ave. #805 CONSULTINO ENOMEERS CONSULTING ENGINEERS 1156 15th St., N.W. Suite 606 INWOOD POST OFFICE Silver Spring, MD 20910 7901 Yarnwood Court Washington. D.C. 20005 BOX 7004 ROBERT M. SILLIMAN. P.E. (301 ) 589 -8288 Springfield, VA 22153 1202) 296.2722 DALLAS, TEXAS 75209 (703) 569 -7704 THOMAS B. SILLIMAN. P.E. %feeler, Af{ ( 7 (214) 631.8360 AFCCE (812) 853 -9754 Member AFCCE Member AFCCE

Maffei Larson & Johnson. P.C. STEELANDRUS& ASSOCIATES HAMMETT & EDISON, INC. CONSULTING ENGINEERS David L Steel, Sr., P.E. CONSULTING ENGINEERS JOHN B. HEFFELFINGER P.O. Box 230, Queenstown, 1925 North Lynn Md. Street (301) 827.8725 21658 Radio & Television Sox 611, International Airport 9233 Ward Parkway, Suite 285 Arlington, VA 22209 Alvin H. Andrus, P.E. San Francisco, California 94128 816- 444 -7010 (703) 841 -0500 351 Scott Dr, Silver Spring. Md. 14151 342 -5208 Kansas City. Missouri 64114 20904 (301) 384.5374 Wernher Member AFCCE Member AFCCE a 7( ( 7.

CARL E. SMITH VIR JAMES JULES COHEN E. Harold Munn, Jr., CONSULTING ENGINEERS CONSULTING RADIO ENGINEERS & ASSOCIATES P.C. AMFMTV Engineering Consultants Applications and Field Engineering & Associates, Inc. Suite 400 Complete Tower and Rigging Services Computerized Frequency Surveys E. Ave. Broadcast Engineering Consultants 1730 M St. NW, 4940 39th -80207 (303) 393-0488 Box 220 Washington DC 20036 8500 Snowville Road Coldwater, Michigan 49036 12021 659 1707 Cleveland, Ohio 44141 DENVER, COLORADO Me Phone: 517- 278 -7339 ,,,be A1(YE 216/5269040 Member AFCCE & NAB

ROSNER TELEVISION JOHN H. MULLANEY HATFIELD & DAWSON MIDWEST ENGINEERING SYSTEMS Consulting Radio Engineers, Inc. Consulting Engineers ASSOCIATES CONSULTING & ENGINEERING 9616 Pinkney Court Broadcast and Communications &C,EH_tt \n0 E254 250 West 57 Street Potomac, Maryland 20854 4226 6th Ave., N.W-, 150 !Wesley Rd. Crew Coeur. IL 61611 New York, N.Y. 10107 301 - 299-3900 Seattle, Washington, 98107 (3091 6983160 (212) 246 -2850 Member AFCCE (206) 783 -9151 Member AFCCE Member AFCCE

MATTHEW J. VLISSIDES, P.E. P. C. CROSSNO & ASSOCIATES JOHN F.X. STRUCTURAL CONSULTANT RADIO ENGINEERI NG CO BROWNE CONSULTING ENGINEERS & ASSOCIATES. TOWERS. ANTENNAS. STRUCTURES P. INC. 0. BOX 18312 CONSULTANTS CONSULTING ENGINEERS Studies. Analysis. Design Modifications. DALLAS, TEXAS NORWOOD J. PATTERSON 1901 Pennsylvania Ave.. NW Inspei:hons. Supervision of Erection 75218 Washington, D.C. 20006 Comouier Aided. Design & Allocation Siuwus 1900 VIEW DRIVE 6867 Elm St., McLean, VA 22101 Field Engineering. SANTA YNEZ, CA 93460 525 Woodward Avenue Tel (703) 356-9765 (214) 889 -0294 (805) 688-2333 Bloomfield Hills, MI 48013 Member in (3131642 Member AF('('E AFCCE over 35 years 6226 1202) 293 2020 Serving Broadcasters Member AF('('E

WILLIAM B. CARR R.L. HOOVER SADACCA, STANLEY & ASSOCIATES, INC. D.C. WILLIAMS Consulting Telecommunications Engineer DALLAS /FORT WORTH & ASSOCIATES, INC. & ASSOCIATES 11704 Seven Locks Road AM FM TV WILLIAM B. CARR, P.E. Consulting Engineers Radio and Television 1805 Hardgrose Lane, AM- FM- TV- LPTV -GAIN Potomac, Maryland 20854 P 0 Drawer LT. P.O. Ox 700 Burleson, Texas 76028. 817/295.1181 FOL5051. ALIFORNIA 95630 301-983-0054 Cresthne. CA 92325 MEMBER AFCCE Laie) 933 -5000 Member AFCCE 17141 338-5983

RALPH E. EVANS ASSOCS. SHERMAN & BEVERAGE BROMO LAWRENCE L. MORTON. E.E. ANO ASSOCIATES Consulting TeleCommunications ASSOCIATES, INC. COMMUNICATIONS CONSULTING TELECOMMUNICATIONS ENGINEERS Engineers AM- FM-Tv-CATV.ITiS Broadcast /Communications Consultants Broadcast Technical Consultants LOW-POWER TV. AM. FM. TV APPLICATIONS. Boo 181 R.D. *2 P.O. Bor M. St. Simons Island, GA 31522 rieLe ENGINEERING. COMPUTERIZED CHANNEL SEAMCNES 216 N. Green Bay Rd. 21 636 5601 Medford, N.J. 08055 (91 1747 Soiree 006GLAS5 ROAD. Suns D THIENSVILLE, WISCONSIN 53092

Computer designed applications - field Engineering ANAHEIM. CALIFORNIA 92806 Phone: (414) 2426000 1609)983-7070 Frequency Measuring Service 1714) 634- 1662 Member AFCCE

Jacobs EDM & ASSOCIATES. INC. George LECHMAN, COLLIGAN, Inc. B cast AM FM TV{PTV ITFS.Translalor & Associates, & JOHNSON Frequency Searches & Rule Makings Consulting Broadcast Engineers Telecommunications Consultants C /Carrier Cellular. Satellites Domestic & International Field Enginaaring MDS. P/P Microwave Member AFCCE Applications 2033 M Street. N.W. Suite 702 FCC 1st Class & PE licensed staff 8701 Georgia Ave. Washington, D.C.. 20036 1141 Rhode Island Awe. N W Suite 1018 Suite 402 Silver Spring, MD Washington. DC 20005 Phone 12021134 4150 13011 587.8800 20910 (2021 775.0057 See last page of Classified Section for rates, Classified Advertising closing dates, box numbers and other details.

Three religious stations - Grand Rapids. Lansing, HELP WANTED TECHNICAL RADIO and Miami. Looking for self -motivated and indepen dent individual for each location. Send resume to Fred Radio Chief Engineer. Immediate opening. Ex- HELP WANTED MANAGEMENT Jacob, 325 East 28th Street. Grand Rapids, MI 49508. cellent facilities and equipment. 100.000 watt FM stereo. daytime AM plus AM on Gulf Coast coming Station manager for group -owned Midwestern full - EOE. soon. Must have First Class /General License, broad- time AM and class B FM. Must be energetic, goal - Wanted: more alive than dead!! An aggressive, self cast experience and best references. We offer top pay oriented sales motivator and staff leader. Top salary, starting General Sales Manager. A charge individual and benefits. Send complete information first letter to bonus, and profit sharing offered. Facilities can be top with a proven track record in sales and sales manage- Raymond Saadi. KHOM, Station 2, P.O. Box 728, biller in market. Applicants must show record of past ment. Outstanding opportunity! Write in confidence to Houma, LA 70360. Equal Opportunity Employer. community involvement and sales track record. Send Box 1200, Mitchell, SD 57301. resume and salary history to Box C -48. Southeast Michigan AM -FM is seeking an assis- Number 1 Adult Contemporary station in Central tant chief. Applicant must have a minimum of two Looking for General Sales Manager. Top ten market. Florida seeking a strong closer. If you're a street years of technical school plus three years of ex- Send resume with references and salary requirements fighter and can bill, we're interested. Good company perience and valid FCC license. SBE certification a to Box C -32. M /F, EOE. benefit plan. Good list available. Rush resume and/or plus. EOE. Send resume 8 references to Box B -14. General Manager. WFIA/WXLN, Louisville, Kentucky, call WTMC, P.O. Box 897, Ocala, FL 32678. 904- WBAP /KSCS is looking for maintenance personnel group -owned religious stations. Must be aggressive 629 -8008. with a two (2) year technical degree. One (1) -two (2) with strong sales background both in program and of large station under years' experience maintaining R.F. and A.F. equipment. spot. Good base salary plus liberal bonus based upon Local Sales Manager: Growth past year necessitates addition E.O.E. Send resume, salary requirements to: Bob performance. E.O.E. Send resume to Edwin Tornberg, new ownership during local manager to management team. Must be Moore. WBAP /KSCS, One Broadcast Hill, Fort Worth, PO Box 8698, Washington. D.C. 20011. of sales able to train and direct sales staff in the rapidly grow- TX 76103. General Manager/Sales Manager. Run it like you ing Sunbelt Rio Grande Valley market of south Texas. AM /FM combo on beautiful New England coast is own it for absentee owner. Results rewarded. New FM Excellent opportunity for personal growth with multi - looking for talented first Class Chief Engineer. Reply to serving 200,000 in north central Massachusetts. Solid, station owner. All replies confidential. No floaters. EOE. Box C -36. small market experience, guts, energy and integrity Send resume to General Manager. Box 3097, McAllen, essential. Call Ed Mattar, 617 -754 -1000. TX 78501. Chief Operator /maintenance engineer openings - full part time, depending on experience. Send General Manager - Experienced manager for small Account Executive: You never get a chance to make or requirements to Jeff Chard, WOUR/ southwestern Pennsylvania AM country station doing a first impression. We're looking for individuals who resume, salary St., Utica, NY 13502. EOE. an excellent business. Must know radio, sales man- are heavy hitters, with a minimum of 3 years of suc- WUTO, 288 Genesee agement and all phases of radio. Give full particulars. cessful selling experience for a new central Nebraska Chief Engineer for major market operation. Highly salary expected and references. Must be willing to 100.000 watt FM powerhouse. Your reply will be held successful company needs quality Chief. Must have relocate. Write Box C -58. in strict confidence. Please: no phone calls. If in- above average management and technical skills. We terested in megabucks. send resume, salary history for 2500 watt non- can meet your requirements if you can meet ours. Station Manager Clark College and references to KSYZ -FM, 3280 Woodridge Blvd., Atlanta. Manage professional Send resumes to Box C -77. Male /Female, E.O.E. commercial WCLK -FM, Grand Island, NE 68801. E.O.E., M /F. staff and students and teach Broadcast Management. Qualifications: M.A. degree with 3 -5 years radio man- Chief Broadcast Engineer. KWMU -FM, 100,000 resume to Lenora watt NPR station in St. Louis, active in local production, agement experience. Send HELP WANTED ANNOUNCERS Stephens, Clark College, 240 Chestnut Street, Atlanta, needs top -notch Chief Engineer. High school graduate or equivalent, to 4 years' in GA 30314. 100,000 watt KKSD, Gregory. SD. is accepting ap- 3 experience transmitter plications for Sports Director. Play -by -play, produc- and studio maintenance. Good salary and fringes. Ap- Manager for northern Ohio radio General /Sales tion -sales background helpful. Resume and salary plication deadline is August 6, 1982. Send resumes to: near Cleveland market. Strong sales manage- Personnel station requirements to: David Kelly, Vice President -General Department, University of Missouri -St. ment background essential. Send letter and resume to Manager, KKSD, Box 101. Gregory, SD 57533 (no Louis, 8001 Natural Bridge Road, St. Louis, MO 63121. Box 451, Wadsworth, 44281. OH phone calls). An Equal Opportunity Employer, M /F. York's Hudson Valley. Sta- Sales Manager for New Mature voiced, knowledgeable communicator for Assistant Chief Engineer opening at top Washing- tions WGHO(AM) and WBPM(FM) offer a great oppor- morning drive slot in beautiful East Coast college ton, D.C. AM & FM requiring First Class FCC license tunity for the right individual who knows how to work town. EOE. Resume and salary requirements to Box and min. one year broadcast experience. Studio and with a five -person sales department. knows co -op pro- Transmitter maintenance required. Call and send community in- C -43. motion. merchandising. retailing, and resume to: Delbert Keeling, WGAY AM /FM, 8121 leader. volvement. Must be organized, a good trainer, a KOWB, Laramie, Wyoming, is accepting tapes and Georgia Avenue. Silver Spring, MD 20910. 301- Earnings: Salary plus commission, travel allowance. resumes for an opening Sept. 1st. Seeking an ex- 587 -4900. Send letter of interest, resume and salary require- perienced announcer with good production. Western ments to Walter Maxwell, WGHQ/WBPM, CPO Box Box 1290, applicants preferred. PO. Laramie, WY HELP WANTED NEWS 1880, Kingston. NY 12401. EOE. 82070. FM near Dallas wanting experienced broad- HELP WANTED SALES If you can communicate, then we have the position New casters with news, sports and interview capability. for you. Excellent pay, benefits. Work in a beautiful, Fastest growing broadcast revenue market in EOE /MF. Send tape and resume: Mel Price, Box 564, centrally located city. Applicants with a minimum of Warm California TX 75482. United States, 83 percent in one year. two years' commercial experience preferred. Tape and Sulphur Springs. for professional with ex- climate. Looking only sales resume to WZOE Broadcast Center, Princeton, IL perience who can handle making money. Send resume News and Farm Reporter wanted for the Fresno, 61356. Must be ex- with sample of written presentation. Position will be California area at radio station KYNO. perienced in both news and agricultural fields, and filled in August. Write Box B -135. Talk radio. If network talk radio has done you in, then have a good on -air delivery Salary open. Send tapes contact us. We've got an exciting 24 -hour major GSM /SM for suburban California daytimer, a great and resume to Alan Richmond, Program Director, market station and we're looking for a telephone talk market, great potential. great bucks, unbeatable op- KYNO Radio, P.O. Box 6029, Fresno, CA 93703. EOE. personality with pizzazz. Send resume to Box C -70. for the sales manager, experienced in portunity EOE. daytime operations who can sell by example, lead/ Play -by -play announcer, with news experience, direct responsive sales team (4 -6) promotion/ All- classical WNED -FM seeks an announcer. We wanted for opening at KYNO in Fresno, California. non -stop merchandising. community involvement, a require professional delivery skills and a thorough Must have experience in both, no beginners. EOE. achiever. Resume and references to Box B -156. grounding in and enthusiasm for "serious" music. Non- Send tapes and resumes to: Bob Brill, News Director, returnable audition tape and resume (with references KYNO Radio, P.O. Box 6029, Fresno, CA 93703. Fulltime in top 40 market needs 1 powerhouse indicated) to Peter Goldsmith, Program Director, more superhustler. If you can sell ideas as well as WNED -FM, Drawer B. 23 North Street, Buffalo, NY will have the combination of numbers. were interested. You must be goal oriented Talk Plus. Our choice 14202. An equal opportunity employer. interests needed to create a unique and desire an income of $30K plus and be a self skills and weekend program service. This new position will pro- starter. We offer a great environment with the best Operations M /morning personality. You duce host weekend service oriented telephone compensation package in the market. Opportunity for and never get a second chance to make a first impression. talk with guests. He /she will also produce our new advancement within our group. Serious inquiries only. That is why we are looking for an individual who's oriented music /news /information Send resume to Box B -168. weekend personality capable of recognizing an exceptional opportunity service. If you possess strong on -air skills, can pro- 100,000 watt FM If you have a good sales record and aspire to be with a new central Nebraska duce top -flight talk shows on a great variety of topics, All in confidence. No phone Sales Manager and possibly manager later of 24 -hour powerhouse. replies strict and believe adult radio should inform as well as enter- resume station in medium size Minnesota market write us. Ab- calls, please. Send tape and to KSYZ -FM, tain, send non -returnable tape and resume to Mike St. sentee owner has both positions open. Write Box 3280 Woodridge Blvd., Grand Island, NE 68801. Peter, News Director, WEBR, 23 North Street, Buffalo, M /F. C -54. E.O.E. NY 14202. An equal opportunity employer.

Broadcasting Jul 19 1982 80 HELP WANTED NEWS SITUATIONS WANTED MANAGEMENT Young beginning radio announcer, experienced in CONTINUED country- crossover, A/C personality, play -by -play, and General Manager with a strong tradition of success. Major southern market news /talk leader seeks news. Interested in position to work hard and progress. Committed to professionalism and goal achievement. News Director. Previous News Director experience re- Willing to learn. Neil Isaacs, 616 - 798 -4613. Interested in long term association with a quality quired. Must be excellent when required to go on -air. organization. 20 years in management. Skills include Must direct and motivate 7- person department to Quality play -by -play, air shift. Sports director. 3 heavy sales and sales promotions. Strong leadership maintain leading market news position. Resumes to years' experience. You'll never know unless you call. and motivator. Write Box C -28. Box C -88. 516- 437 -2688. Meteorologist with commercial radio experience. Sales and profit proven, motivated leader seeks 15 years' experience. All formats. Production skills. opportunity to in Must be able to demonstrate outstanding forecasting apply skills small, medium market as Ready to relocate. Preference: top -notch country sta- GM, consultant. ability. Please send audio tape and resume to: Mike Box 1243, Lexington, VA 24450. tion. Small to medium market. Tim Tolbert, Route 2, 703- 463 -6715. Smith. Weatherdata, Inc., 833 North Main St., Wichita, Box 142, Orleans, IN 47452. 812- 865 -3988. KS 67203. EOE. 19 years' experience in programing, sales, Catch a rising star and put him on your payroll. engineering, management. general News Director & news personnel. You never get a Seeking manage- Young anchor /reporter seeks PBP opportunity. PBP ex- ment position at small to medium market second chance to make a first impression. That's why station. perience, 4 major sports. Impressive track record, William L. Sutton, 400 we're looking for individuals who are capable of Sycamore, No. B -1, Franklin. TN references. Talented, personable, committed to ex- 37064. 615- 790 -9350. recognizing an exceptional opportunity with a new cellence. For more than your money's worth, call Barry, central Nebraska 100.000 watt FM powerhouse. All 617- 923 -5822. Dynamic General Manager - self- motivated, sales - replies in strict confidence. No phone calls, please. oriented, assertive, experienced, all the credentials Young Send lape and resume to KSYZ -FM, 3280 Woodridge sportscaster seeking reporting or PBP and abilities. Major market background. Now leading work. Have for a Big 10 for Blvd., Grand Island, NE 68801. E.O.E., AVE announced University two top -rated, highly profitable, highly respected AM /FM years, and write sports for Chicago's top station. Will HELP WANTED PROGRAMING, medium market combination. Seeking larger market relocate. Call Tony, 312 -864 -2693. PRODUCTION, OTHERS or group management opportunity. Write Box C -71. Quality play -by -play, air shift. Sports director. 3 Employed GSM Western Nebraska 100,000 watt FM seeking crea- searching for challenging GM posi- years' experience. You'll never know unless you call. tion in tive program director that can handle automation, on! East. Admirable experience and references. Box 516-437-2688. off air promotions, air shift and manage air staff. Com- 3086. Old State Road, Schenectady, NY 12303. munity involvement important. Resume and Available now. Still looking for best opportunity. New Operations /Production Manager is the position I references to Box C -33. announcer with good voice, personality, and ability. seek. Five years plus experience in the production of Evenings or overnight. Ohio or adjoining state. Doug commercials, programs Host/Producer - WUFT-FM. A 100,000 watt public and news. Public service my Hendricks, 21692 TR -t75, Mount Blanchard, OH specialty. I have developed radio station seeks a host /producer for a live late -night a respected, efficient and 45867. unique and jazz program (Sunday through Thursday, 11 PM to 2 department have earned community AM). Individual will coordinate recorded and live per- praise. Award winner with programing interest. If your Major market AOR announcer, very strong produc- formances, conduct interviews, produce features and company is public service oriented, and will allow me tion, seeks Rocky Mountain, East -West coast locale. the freedom to create, I Seven years' host. Position requires a Bachelor's degree in broad- won't let you down. Please experience. Tim. 216- 884 -8438. leave message for casting or related field and one to two years of related Bill at 617 - 739 -2200, ext. 660, Evenings Black communicator. Talented and looking. 3 yrs' professional experience. Extensive knowledge of jazz, call 914- 941 -2937. I'll return your call. exp. Dance, contemp, country, news. KITT. KSDO, strong on -air ability, production and recording skills General Manager seeks stable, reliable group or KCBQ. Larry, 714 -571 -5340. preferred. Music performance ability helpful. Salary: company to grow with. Prefer Delaware, Maryland, 513,676 to $15,921, contingent on qualifications. Virginia. South Carolina. Documented ability to pro- SITUATIONS WANTED TECHNICAL Send complete resume by July 30, 1982, to Mr. P Jan duce revenue increase and profit. Available August Eller, Central Employment Center, University of Florida, 15th. Write Box C -75. 15 year veteran, organized and good at record 3rd Floor Stadium, Gainesville, FL 32611. Audition keeping and documentation. Experienced in budget- tape encouraged. Equal employment opportunity/ Does this 30- second commercial cover your ing, departmental management, FM & AM construc- affirmative action employer. needs? An all -around manager, assistant or sales tion; also FCC applications, RF proofs, audio process- manager who is very strong in personal sales, just ing and more. Program Director. Responsible for programing Will be available in the near future by under 190,000 last year, and trains in a variety of new the hour, day or 40,000 watt NPR member station. Handle day -to -day for the duration of your project. Would marketing methods. Interested in 25 years of creative consider permanent operations including logs and satellite transmission position if conditions and salary experience in most formats in all size markets, with warrant. schedule. Host for morning edition. Excellent references. Write Box C -45. Schedule board the talent for writing, production, programing, promo- operators and supervise part -time staff numbering 10. tions, major presentations and community involve- Chief Engineer, handyman -troubleshooter, an- S16.000 minimum, plus benefits. Submit resume, ment? Southern or Northeast markets of any size nouncer, Big Band musician seeks air shift and main- audition tape to George Beverly. KVLU Radio. Box prefered. Box C -74. tenance. 305-971-9679. 10064, Beaumont, TX 77710. General Manager. Sales up 35% over last year and Over ten years in the business. Presently Chief in Wanted: Program Director for major market radio climbing. Ratings now a solid No. 1. Experience in all major market AM /FM. Highly experienced in super station. Format: jazz, news, and public affairs. Super- aspects on management. Turnkey or turnaround. Write audio. Also DA to 5 kw, FM to 100 kw, automation, and vise production staff of 25. Formulate execute bal- and Box C -94. SCA. Electronic fabrication, supervision of department anced broadcast schedule. Qualifications: Bachelor's and projects, budgeting. 1st Class, looking forward to degree five years of radio have plus experience. Must I manage a group of stations (small -med. markets), senior SBE certification this year! New England or supervisory experience and knowledge of FCC rules. hire managers, sales managers, etc. I'm selectively New York only. Seeking stability and excellent Attention to and interest in is detail research desirable. seeking single station or combo management. I'm remuneration. Write Box C -55. Salary: commensurate with experience. Send resume sales, bottom line- oriented, promotional, community - to: Carole R. Nolan, General Manager, WBEZ-FM, 228 active, have all the tools and credentials. References. SITUATIONS WANTED NEWS North LaSalle St., Chicago, IL 60601. Remuneration commensurate with small- medium market and situation. reasonable. Write Box C -73. Young, experienced Southern Program Director for Clark College, WCLK -FM, Cal. Sportscaster seeking multi -sport PBP Atlanta. Primarily jazz format, with community affairs and Sports /News position in smaller market. Please call Harden, programs. Qualifications: B.A. degree with 3 -5 years' SITUATIONS WANTED SALES Bob 714- 968 -3867. experience. Send resume to Lenora Stephens, Clark College, 240 Chestnut Street. Atlanta. GA 30314. I've got as much experience as your best sales- man once had! Male, age 27, Navy veteran, B.S.; Com- Award -winning West Coast sportscaster seeks medium WNMU -FM seeks applicants for Development munications, Univ. of Tenn. Interested in sales and pro- market college football /basketball play -by- play. Can Director. Responsibilities include on -air fund raising, duction. Have written TV and radio spots and jingles. combine sports with news. Currently doing Write underwriting, station promotion. volunteer coordina- Resume. Personal interview, Tom Kennedy, 615- both. Box C -44. tion and publishing quarterly program guide. B.A. de- 525 -2938. or write Box C -34. Outstanding, professional Sportscaster, major gree, plus experience in public radio fund raising and college PBP experience, seeks PBP position in major/ development or commercial radio advertising and Sales Manager -acct. executive. 15 years' ex- medium market. Mike Elliot, 67 -12 Juno Street, Forest sales promotion required. Experience in grant -writing perience. Top producer. 500 Cieco Rd., No. 102, Hills, NY 11375, 212 -544 -1756. and on -air work helpful. Salary S14,600+. Excellent Pineville, LA 71360. fringe benefits. Send applications to Personnel Office, Metroplex preferred. Mature, family man, great with After 10 years as jock, PD, reporter, ND, I'd like a Northern Michigan University, Marquette, MI 49855, shot at my first love- sports. Call Steve, 504- postmarked by July 30, 1982. retailers, just returned to market. Seeking base /com- mission with top -notch organization. 817- 926 -6097. 769.3371. Production No shift. Director. air You never get a 31 years' experience in news and sports looking to make second chance a first impression. If you are SITUATIONS WANTED ANNOUNCERS for right opportunity, anywhere in the country Chad, an individual with a minimum of 3 years' experience, 713- 484 -3977. detail oriented, creative, and desire to work with state Excellent knowledge of music. Great at any for of the art equipment for new central Nebraska 100,- mat. Willing to go anywhere for Entry Level Position. I'm dependable, creative and willing to do what- 000 watt FM stereo powerhouse, reply now in strict Call Randy, 201- 863 -0917. ever it takes. All formats and news, but prefer sports. confidence. No phone calls. Send tape and resume to Willing to relocate. For tape, resume write Pete Tried the rest? Now try the best! Single, with KSYZ -FM, 3280 Woodridge Blvd.. Grand Island, NE com- Borowicz, 2204 Joppa Ave., Zion, IL 60099; or call mercial experience. Will relocate. 68801. E.O.E., M /F. Write Box C -30. 312- 746 -1350.

Broadcasting Jul 19 1982 81 SITUATIONS WANTED NEWS Traffic Manager- KMTR -TV, new station in Eugene, TV Switcher /Director. Experience with Vital CONTINUED Oregon, seeks experienced, full- charge Traffic Man- switcher preferred. Send resume to: John Shand, Pro- ager, preferably with IBM S/34- Columbine back- gram Director, WTVR TV, 3301 W. Broad Street, Rich- Metroplex, sports is my bag. Reporting, interviews, ground. Start o/b 9/1/82. 503 - 746 -1600. mond, VA 23230. E.O.E. commentaries, play -by -play. Recently returned to Metroplex. Mature, experienced. 817- 926 -6097. Sales Manager needed for young NBC affiliate in 3- T.V. Studio Technician: To maintain and repair exist- station market. Ability to train and motivate sales staff ing television, radio and film studio equipment, and in- Recent Ohio U. grad seeks challenging sports re- mandatory. Send cover letter and resume with salary stallation of new equipment. FCC General Class portinglPBP position. 4 years radio & TV experience history to: Thom Curtis, KOUS -TV, Drawer D, Hardin, License desirable. Minimum requirements: Profes- covering college & high school events. Great PBP, 4 MT 59034. EEO!, M /E. sional experience with video and audio equipment. major sports. Willing to relocate. Video & audio tape References essential. Starting date by arrangement. available. Rob Meltzer, 212 -224 -4351. or write Box HELP WANTED SALES Salary negotiable, excellent benefits. Send letters and C -85. PS.: will also make coffee. resumes to: Dr. Steven Raucher, Chairperson, Com- ABC affiliate has Sales Representative: Southeast munication Department, University of New Haven, 300 in for local retail representative with 2 Seeking career as newsman/sportscaster small opening sales Orange Avenue, West Haven, CT 06516. Closing date in small market, years TV sales preferred, but will consider to medium market. News Director experience for applications August 2, 1982. An Affirmative Action, radio wishing to enter part -time DJ in Houston. TVR degree, Syracuse Uni- applicants with experience Equal Opportunity Employer. veristy. Articulate, experienced. Will relocate. Mike television. Compensation package includes Mostow, 10114 Brock Drive. Silver Spring, MD 20903. guarantee, commission and full range of benefits. First Video Technician- Maintenance & operation of on- 301- 434 -9301. year earnings S25- 35,000. Write Box C -79. campus CCTV, studio, and related television equip- ment. AAS in electronics preferred, minimum 3 years' seeks break in news /re- WANTED TECHNICAL Experienced Announcer HELP experience. Deadline Sept. 15, 1982. Send resume to: porting. Aggressive & ready. Northeast Coast only. Dr. Joseph S. Gardiner, Director Instructional -8562, after Major production facility in Philadelphia, seeks ex- Tape & resume: Monica Braddy, 212- 634 Resources Center, State University College, Oneonta, 6:30 p.m. perienced maintenance engineer for night shift. New, modern facility. Type C-1", CMX 340X, GVG switchers. N.Y 13820. An equal opportunity employer. PBP anchor and inter- Dave McKelvey. 215 -6500. Very special sportscaster, Contact: -626 B roadcast Maintenance Engineer wanted for Nine years' experience: viewer seeks advancement. growing ABC affiliate in South Florida. Must be capa- talented, dependable and consistent. 516 -781- TV Studio maintenance engineer. Work in a modern new facility with state -of- the -art equipment. ble of maintaining engineering equipment, studio 0037, Gary. cameras, and TCR 100. Two years' maintenance Experienced in diagnosis /repair of studio and ENG (had, required. resume require - News department need rejuvenating? Motivating, cameras, helical scan recorders, editing equipment, experience Send and salary ments:Personnel, WPEC -TV, Fairfield Drive, West Palm demographics- oriented ND is available at 904- routing and production switchers. Requirements: AA Beach, FL 33407. EOE, M/F 269 -4940. Major -market experience. If you want the Degree or equivalent, background in electronics. Two news to beat, now. in repair and maintenance of team call years' experience B roadcast Maintenance Engineer. 2 -3 years VTR electronic equipment. Ability to repair at component maintenance experience necessary. Familiarity with SITUATIONS WANTED PROGRAMING with experience. level. Salary commensurate analog & digital troubleshooting. Duties will include: PRODUCTION, OTHERS excellent benefit package Gallaudet College offers an systems maintenance of switchers, 1" VTR's. & 3/4" including civil service retirement, bus to Metro stop, for East Coast pro- VTR's. Salary commensurate with experience. Call Contemporary PD available free parking, Federal health insurance plan. Please position. Serious replies only. Write Box C -16. 212- 370 -9191. graming send resume to: Gallaudet College, Personnel Office Room 7, Strictly professional. Seeking permanent program- 800 Florida Avenue, N.E., College Hall Bldg., KUAT -TV public broadcasting in southern Arizona Washington, D.C. 20002. EOE, M/F ming and production position with small to medium is looking for a qualified engineer. We need an ex- growth- oriented company. Eight years' experience: perienced maintenance engineer who will be part of Chief Engineer. Central Wyoming College seeks in- our maintenance team providing preventative mainte- B.A. (Telecommunications). Presently employed, solid to dividual capable of making contribution the nance, daily repair and installation of new equipment, references, geography no problem. J. Howard, 812- first development of Wyoming's public television sta- with emphasis on one -inch editing equipment. Two 379 -2259. for tion. Assume complete responsibility broadcast years experience plus FCC license is required. Please commensurate Hardworking, creative, knowledgeable and hungry! and interconnect apparatus. Salary send resume, by 8- 20 -82, to Employment Office, Bab- with experience. Send resume and letter of applica- My two years background in production and promo- cock Building, , Tucson, AZ tion by July 30, 1982, to Patricia Sturdevant, Personnel tion make me a profitable addition for your station or 85721. Call Director of Technical Services Ronald Officer, Central Wyoming College, Riverton, WY production house. I'm willing to relocate. Tim Woods, Stewart at 602- 626 -2183 for additional information. 82501. Equal Opportunity Employer. 3417 Nandina Drive, Louisville, KY 40222, 502 -423- The University of Arizona is an equal opportunity, affirmative action employer. 0145. Communications Engineer for Southeastern Loui- siana University to design and implement television Available Nowl Organized eleven -year pro. Four pro- Wanted: Maintenance Engineer- Skilled in the production facility; also serve as Chief Engineer at graming A/C station, in competitive market. maintenance of ENG equipment and studio equip- University radio station. Minimum ten years' ex- -$375 week. All markets considered. Write Box ment. The station is gearing up for the purchase and $325 perience in radio and television engineering; C -83. installation of state -of- the -art equipment to be in- Bachelor's in Electronic Engineering or equivalent. stalled in a new building. The engineer hired will be 1982, to Dr. James Paluzzi, Radio pro looking for morning/ PD slot in medium/ Send resume by August 2, expected to be able to contribute to the planning pro- Public Radio, Box small market in the Carolinas or surrounding states. General Manager, KSLU /Hammond cess for the new equipment, its installation and main- EOE. Call 704 -535 -3526, or write Don Noe, 6515 -4 347, Hammond, LA 70402. tenance, as well as the maintenance of existing studio Monroe Rd., Charlotte, NC 28212. Electronics Maintenance and Video Engineer. equipment. Write: Mr. Charles Goode. Studio Chief Engineer, WOWK -TV, P.O. Box 13, Huntington, WV Must have at least 2 -3 years of electronic mainte- 25706. Equal Employer. nance experience; be thoroughly familiar with the Opportunity to read TELEVISION repair of VTR's and cameras; be able Television operations technician- Switch air pro- oscilloscopes and wave form monitors. Must be flexi- gramming and operate various other equipment. HELP WANTED MANAGEMENT Send ble in work hours. Electronics degree preferred. Assist with post production editing of video tape and history require- General Sales Manager: Small market CBS affiliate detailed resume, including salary load tapes for air and production use. Previous offers great opportunity for current Ass't. Sales Mgr or ments, to Box C -56. engineering experience and knowledge of FCC rules leading account executive to move into management and regulations is required. Military or technical Hands -on Chief Engineer- Maintain transmission in No. 1 station in market. Good people management schooling and FCC General Radio /Telephone License system (baseband processing, microwave, UHF TV & communication skills a must. Excellent compensa- is desired. Salary $13,200 -$14,640 depending on transmitters, translator) in accord with FCC regula- package. Confidentiality assured. Equal Oppor- qualifications. Excellent fringe benefits. Send resume. tion tions and perform other duties required under Part tunity Employer. Box C -46. by 7/30/82, to: Debbie Eberle, Personnel Manager, 73.661. Some studio equipment maintenance. Partici- WOSU- AM- FM -TV, The Ohio State University, 2400 pate in planning and construction of expanded pro- Cablecasting Manager to manage production, Olentangy River Road, Columbus, OH 43210. AA /EEO duction and master control facilities. Position requires commercial sales, and local origination facility for employer. award winning cable TV system on tropical island of a minimum of 5 years employment in operating, main- Guam. Ideal advancement opportunity for ex- taining and repairing broadcast equipment, including perienced cablecasting or TV station manager with at least 1 year at UHF facility. Experience with Klystron HELP WANTED NEWS strong marketing and administrative skills ready to transmitters essential. Some management experience Energetic, experienced news producer wanted. If move up into first -rate 20,500 subscriber cable TV preferred. Excellent growth and advancement oppor- you can work well in a large news department, and are operation. Five years management experience tunity. Contact: H.D. Lung, V.P. KSCI, 1950 Cotner better than average, rush resume to Box B -188. EOE. desired. Compensation package commensurate with Avenue, West Los Angeles, CA 90025. 213- 479 experience and ability. Send resume to: R. Jerry Stag - -8081. Equal Opportunity Employer. for number 1 medium gs. General Manager, Guam Cable TV, 530 W. O'Brien Need reporter /anchor market station in Midwest. No beginners please. Write Drive, Agana, GU 96910. Tel. 477 -9334. CATV opportunities. Industry leader has openings in New Jersey, Dallas, Houston, Ohio, Missouri and Box C -22. Traffic. Boston station, affiliated with the Christian Atlanta. Rapid growth creates jobs for engineers. man- Broadcasting Network, seeks an experienced Traffic agers, trouble shooters, linemen. Company pays high Co- anchor to work with current male anchor at top Manager. Computer knowledge and three years' ex- salaries with excellent benefits. If you have cable ex- 40 Sunbelt, net affiliate. Must have strong writing skills perience required. Send resume to: L. Bramlett, 100 perience, send resume for prompt confidential con- and reporting experience. an energetic delivery and, Second Avenue, Needham Hts.. MA 02194. Equal Op- sideration. John K. L. Peterson, Drawer 668. Red Bank. above all, a real desire to win. Send resumes to Box portunity Employer. NJ 07701. C -37. EOE.

Broadcasting Jul 19 1982 82 HELP WANTED NEWS Sports Director /Anchor. One of Gulf South's Promotion Manager -Top 15 market, experience in CONTINUED fastest growing markets has opening for ambitious all phases of station promotion and advertising: on -air, person who can cover local participatory sports in radio, print, press. media planning and buying. Man- America's sports Send tape & resume to: Are you a good reporter who can also do 2 days of paradise. agement skills and college degree preferred. Send News Director, KATC, P.O. Box Lafayette. weather at a good medium market station? If so, write 3347, LA resume, cassette, work samples to: Personnel Dir./ Box C -21. 70502. EOE. PR7982. KIRO -TV, 3rd & Broad St., Seattle. WA 98121,

Top New York news agent expanding representation Meteorologists needed by a few of our major and On -air promotion person for top 25 network affili- medium market of personable, creative anchors, reporters. weather - clients. Strong personality and ac- ate. Two years' experience in writing and producing curacy required. Rush resume casters, specialists, Send tape, resume to P.O. Box tape & to Bruce on -air and print advertising required. EOE. Send Williams, 1103, NY, NY 10101. Broadcast Consultants, Box 60, West Hart- resume to Box C -78. ford. CT 06107 203 -233 -6291. NO fee. Number one weathercaster and co- anchor needed Computer Services Manager for top station. Need Meteorologist: The Twin NBC is for NBC affiliate, in booming Sunbelt market. Only Cities affiliate seek- hands -on manager experienced in all traffic functions, ing a meteorologist with those with two or more years actual commercial strong Communications skills supervision and training. Kaman System used. Send for weekday newscast. All television news experience need apply. Send tape and candidates must have prior resume and salary history to WBNS -TV Personnel, P.O. television experience and a in meteorology. resume to Rob Dean, News Director, KTVV -TV, degree Box 1010, Columbus, OH 43216. WBNS is an Equal Box Please 490, Austin, TX 78767. send resume and audition cassette to Chuck Opportunity Employer, M /E. Biechlin, News Director, WTCN -TV, 441 Boone Ave., North, Minneapolis, MN No Recent radio Production/ Anchor /Reporter. Were a No. 1 CBS affiliate. upper 55427. phone calls, /TV college graduates. Midwest top 60 market, looking for a dynamic anchor please. An EOE employer. operations opportunities available at WXVT Get your and field reporter. If you're a serious journalist with a break into TV broadcasting. Send demo tape or for flair for on- camera work, we want to hear from you. Reporter /Writer number -one news station in resume to: Production Manager, WXVT, PO. Box 5815, looking Send resume and salary requirements only in the first Central California. We are for an experienced Greenville, MS 38701. reporter. Creative letter to Box C -39. We'll ask the best for tapes. EOE /M- writing and professional delivery a must. F. Tapes and resumes to: Mike Sechrist, News Wanted: Television production assistant with ex- Director, KFSN -TV, 1777 G Street. Fresno, CA 93706. perience in copywriting and video photography. Call WIXT -TV is accepting immediate applications for Capital Cities Communications Inc.. is an Equal Op- or send tape & resume to Randal Arcand. Prod. Dir., the position of weekend sports reporter. Knowledge of portunity Employer. KUMV -TV, Box 1287, Williston, ND 58801. 701- sports, broadcast experience, and familiarity with TV 875 -4311. An equal opportunity employer. broadcasting technology are required. Send tape and Anchor /Producer needed immediately for 6 and 11 PM newscasts. Rush resume resume to: Andy Brigham, News Director, WIXT -TV, and audition tape to WDBJ- Telavislon, a quality broadcater in the She- Steve O'Brien, News Box 9, Syracuse, N.Y. 13214. EOE. Director, WALB -TV, PO. Box 3130, nandoah Valley, needs co -host for top -rated PM Maga- Albany, GA 31708. No beginners, please. EOE. zine. Looking for a bright, energetic person to comple- Anchor /Producer: We need an experienced profes- ment current on -air female personality. Must possess Southeast group station desires applications for sional to co-anchor early and late news on a medium creative writing skills and production background. reporter /anchor and sports anchor positions. market Midwest station. Send resume and salary re- Degree Dedication and ability to work as part of a team are re- preferred. Mail resume and salary requirements quirements to Dick Westbrook, WAND -TV, 904 to Box quired. On -air experience a must. Mail resume, tapes C -89. EOE. Southside Drive. Decatur, IL 62525. An Equal Oppor- to: Personnel Department, WDBJ -TV Inc., P.O. Box 7, tunity Employer. VA An equal opportunity Producer for one of America's finest broadcast news Roanoke, 24022 -0007. operations. Mid -sized employer. Art Director: Number one group -owned station in market with major- market stan- dards. We push for Oklahoma City needs graphic artist to create and im- excellence, and provide the tools plement unique graphic style for news department. (DC bureau, satellite, chopper, time, encouragement). SITUATIONS WANTED MANAGEMENT Looking for Prior television experience preferred. Contact: Nick strong journalist, writer, leader, organizer with at least a year's Advertising /promotion specialist seeks position Lawler, News Director, KOCO -TV, Oklahoma City, OK producing experience. Resume as or 73113. EOE. and references to Box C -76. EOE. director assistant director of advertising /sales promotion. Eight years advertising experience in NYC, Assistant News Director. Are you ready to move up Weekend Weathercaster: You don't have to be a including management. Communications degree, meteorologist. give a and live in the heart of the Silicon Valley, only minutes Just us basic knowledge of emphasis ón broadcast management. Write Box C -90. weather and a strong on -air presence. We will give you from San Francisco? If you are an aggressive jour - the tools and exposure to increase your weathercast- Unique makes nahst who is an executive producer or a producer with situation available in- ing experience. You will work with our chief weather- dividual with 10 years broadcast and 10 supervisory experience. send a resume & tape to: Mr. years ad caster during the week agency experience in management /ownership posi- John Hayes. KNTV. Inc., 645 Park Avenue, San Jose, and produce and deliver three CA 95110. weekend weather shows. We are a dominant 60's tions. Have large reserve of on -air promotions to sub- market television news operation with a commitment stantially increase revenues immediately from local News Photographer /Editor: Shoot and edit (ENG) to weather programing. Write Box C -95. An Equal Op- accounts. Strong background in administration and news stores, set up and operate liveshots for evening portunity Employer. management. Multi- talents geared to medium or ma- and late night newscasts. Sunbelt market. Work hours jor markets. Willing to re- locate. Contact: Hugh M. HELP vary. Minimum two years ENG shooting and editing WANTED PROGRAMING, Metheny, 1701 Sandy Spring Road. Sandy Spring, MD experience; commercial television experience; live PRODUCTION & OTHERS 20860.301- 924.5237. (Baltimore - Washington Mkt.) microwave capabilities: preferred news gathering ex- Producer /Director: Top Miami network versed new perience. Send application /resume affiliate Well- manager seeks challenge. Broad to Box C -57. EOE/ needs experienced, MF creative. energetic professional background, including budgeting, construction, day - for locally produced studio and EFP programs. Send to -day operation, unions, FCC, satellites and major resume News Producer for Wichita's leading and most and tapes (no phone calls, please) to: Len league sports. Comfortable with computers. Currently honored station. Must have demonstrably outstanding Jasco, Production Manager, WCKT, 1401 79th Street responsible for operations and engineering in major organizational writing and interpersonal skills. Causeway. Miami, FL 33141. An Affirmative Action/ market. Box C -66. Equal Minimum one year's experience as commercial TV Opportunity Employer. newscast producer. College degree req'd. We're Associate Producer for new national talk pro- SITUATIONS WANTED TECHNICAL serious- minded journalists learning show together and ject: Midwest location. Must have experience in origi- working together to accomplish great things. Chief Engineer of major market station wants to If you'd nating creative ideas and editing. Send resume to Box like to join us. send tape, resume move up to Director of Engineering /Operations of and references to C -38. EOE. Robert Cohen, Exec. N.D., KAKE -TV, P.O. Box 10, group. Experienced in production and news. Box C -67. Wichita, KS 67201. No calls, please. EOE. PM Magazine co -host. If you're interested in work- ing with one of the top rated PM Magazine shows in News Director needed by medium market TV in SITUATIONS WANTED NEWS the nation, now's your chance. Our Midwest at Southeast. Must have experience in administration, mosphere is the best available. Previous experience Sportscaster /news reporter seeks employment journalism and techniques. Good salary and fringe with PM Magazine is an asset. Will be required to do with medium market station. Energetic, creative, and benefits. Resume to Box C -53. EOE. daily wraps as well as produce own stories and work versatile. Have covered sports at all levels with police, with Sportscaster -Medium midwest market with major male co -host already on staff, Reply with salary government and feature news background. Also requirements, university connection looking for experienced anchor resume and demo tape to: Personnel photographer and editor. Good production. Excellent Assistant, WDTN TV2, P.O. 741, voice. Available now. 473 mornings. and play by play person. Equal Opportunity Employer. Box Dayton, OH Erik, 812- -4336, 45401. EOE. Send resume and references to Box C -80. Major market radio anchor seeks TV anchor /re- PTV station seeks program manager with porting slot. B.S., M.S. Communications, seven years Wanted: News Director for ABC affiliate serving Na- top qualifications to be responsible for station program on -air, significant TV on- camera & production ex- ples, Ft. Myers, FL. Prefer director with UHF experience schedule, acquisitions, program perience. Lloyd, -0054. in fighting powerful VHF station. Good equipment, operations and 713- 984 development, of local programs and programs for fringes and working conditions. Must be good people dis- tribution. Minimum three years' Award -winning reporter /pilot seeks new handler and have excellent qualifications and recom- experience required. Start immediately. Salary challenges. Four years TV news experience in top 40 mendations. Does not have to be the number one per- commensurate with qualifications. Resumes to Myra Pollack, WLIW -TV, market. Write Box C -50. son in present position. Prefer someone from Florida or 1425 Old Country Road, Plainview, NY 11803. EOE. a Southern State, but not an absolute must. Individual Sports anchor /reporter. Recent college graduate selected will latitude be given to run the department. TV Traffic supervisor. Three years' experience with working part -time in medium market. Coaches show, Send resume, tape to: WEVU -TV 26, 41 28950 Old Bias system a must. Write Manager, WBRE -TV, Box 28, major college play -by -play and color. Have worked Road, SE, Bonita FL Springs, 33923. Wilkes- Barre, PA 18701. EOE. with network. Write Box C -51.

Broadcasting Jul 101082 SITUATIONS WANTED NEWS SITUATIONS WANTED PROGRAMING, 10KW FM Transmitters, Harris 10F11 (1969). on air CONTINUED PRODUCTION. OTHERS CCA 12000E (19761, direct FM exciter. CCA 10000D, on air. Call M. Cooper, 215- 379 -6585. Producer /Writer /P -T Reporter with major TV news We're not Batman and Robin, Out can they edit network seeks full -time on -air position in large or Technical direct. produce and direct? This dynamic 1 KW AM transmitters: Collins 20V3, exc. cond.: medium market. Dedicated, hardworking, attractive, duo seeks Eastern U.S. adventure. Our line is open. also. RCA BTA -1 R on air w /proof. Call M. Cooper. 215- 28. Need to advance career on -air. Write Box C -72. 904-744-1137. 379 -6585.

I'm looking for an entry level position in television Production Manager /Producer for major university Used TV Transmitter Bargains: GE- transmitter news. I'm black, and female, with diversified talents in seeks production or management position. Solid package on Ch. 8. 35kw excellent condition. serving the field. On -air reporting experience too Cheryl, background in news, feature, documentary, sports as operating standby now, with TY53B1 antenna and 3 219- 949 -8071. remote production. Experienced with film, all formats 1/8" transmission line; GE TT -530 VHF hi band 25kw videotape. Strong shooting, writing, packaging skills. good working condition; GE UHF transmitter 30kw Energetic, black female with B.A. in broadcast jour- Will consider Station, private industry, university. Box (low band). operating with good useable klystrons; nalism, good production skills and some experience C -84. RCA TTU -50C, 50kw UHF low band; RCA 10kw Ch. seeks entry level television news position. Pamela 42. excellent condition; RCA 30kw, UHF hi band, fine Davies. 634 W 95th St., Chicago. IL 60628. Production Engineer with 51/2 year's experience in transmitter; RCA Ikw from Ch. 14 up. What do you both production and on -air television. B.A. in Broad- need? Most of the above can be retuned! (4) Varian casting Engineering with First Class license. Meteorologist seeking weather -only, weekday posi- Able to 30kw Klystrons 4KM100LF good life remaining (Ch. handle cameras, tape. ACR's. switchers, and editors. tion in Southeastern medium or major market, Ex- 34 -52). 6 1/8" and 3 1/8" transmission line with fit- Call Ken, 213- 874 -8011. perienced small, major markets. Write Box C -61. tings and hangers. Call Ray LaRue, Quality Media Corp.. 800 -241 -7878. In GA, 404- 324 -1271. Ambitious female seeks entry level reporting posi- tion. B.A. Communications, Internships major Denver Incredible Camera Buy! New Thomson MC -301 stations. Writing, editing, shooting ability. Contact ALLIED FIELDS ENG camera includes 14:1 Fuji. servo /zoom lens, 1.5" Cynthia Ellis. 303 - 364 -6720: 800 Evanston Street viewfinder. (3) saticons. AC supply, carrying case. fac- while last. Aurora, CO 80011. HELP WANTED INSTRUCTION tory warranty, your price S6,950! Call they Ray LaRue, Quality Media Corp.. 800 -241 -7878. In Energetic sports anchor -reporter -4 years major Telecommunications Instructor p ufes- GA, 404 - 324 -1271. market experience- looking to move on. Also PBP sionally- oriented radio and T.V. 2 -year degree program. VTR's: RCA TR -70; (3) RCA TR -60 record units 1000 most pro indoor soccer. Can shoot and Responsible for radio production, announcing. news college sports. hrs. total time each; Ampex 1200B; Ampex VR 3000 for resume and tape. Steve 353 -0244. reporting, mass media radio -TV writing. and broadcast edit. Call -215- with metering and charger. Call Ray LaRue. Quality management courses. Requires appropriate commer- Media Corp.. B00-241-7878. In GA. 404-324-1271. Hardworking, mature male (33) with TV news re- cial radio station experience, thorough knowledge of applicable FCC rules and regulations and former FCC porting experience seeking re -entry into the field. Color cameras - used: GE and RCA film chains, ex- Reply C 3rd class license requirements. BA degree (MA prefer- Box -59. cellent condition; (1) Norelco LDH -1, 50' cable: (1) GE red). TV production a plus. West Windsor. N.J. campus PE -350: (3) GE TE -201 good operating condition; houses state -of- the-art radio production studio and UPI award winning, medium market newsman, Ikegami HL -33. HL -35: Toshiba /GBC CTC -7X. T.V. facilities. Telecommunications Division also ad- seeks TV reporter /anchor position. 4 years' ex- minicam, plumbs. Call Ray LaRue. Quality Media ministers WWFM, 3,000 watt non -commercial NPR perience, knowledgable and ambitious. Gary, 212- Corp., 800 -241 -7878. In GA, 404-324-1271. 937 -6851 affiliate and county -wide cable TV network. Tenure track position; excellent benefits. Salary negotiable. RCA TK -76B with Angenieux 15 X 9.5 lens. studio Forward cover letter and non -returnable audition Reporter /anchor /producer needs to advance. Cur- video finder, remote focus and zoom control, 2 X ex- tape and resume to: Mercer County Community Col- rently employed. Experienced, dedicated. diligent. tender. AC power supply, tubed with 7 -pin salicons. lege, Personnel Services, Dept. GS, P.O. Box B, Trenton, mature. appealing. 31. Box C -82. 12K. Please call or write: Stephen Damas, Asst. Chief N.J.08690. Equal Opportunity Employer. M/F Engineer, WPRI -TV, 25 Catamore Blvd.. East Provi- Sportscaster offers personality, versatility, energy dence, R.I. 02914. 401 -438 -7200. and imagination. Desires move to Northeast or Mid- WANTED TO BUY EQUIPMENT west. Solid anchor, packages that leave 'em talking. Te- Sparingly used Ampex VPR Wanting 250, 500, 1,000 and 5.000 watt AM -FM -20 portable video rry, 915- 367 -2996. recorder WITCG, transmitters. Guarantee Radio Supply Corp., 1314 color stabilizer, batter packs and charger, carrying case. warranty. Iturbide Street, Laredo, TX 78040. Manuel Flores 30 -day S35,000. Meteorologist. Young. bright. personable. seeking Ikegami in 512 723 -3331. Used HL -77 camera good contition. good position as TV weathercaster. Currently employed in - tubes, as is. $10,000. Three used RCA TK -76 cameras. radio. Some TV experience. Box C -63. Write S500 Reward for UHF Transmitters: for informa- as is. all are still working. 56,000 each or as group tion which leads to our purchase of any UHF TV 515,000. New Ikegami ITC -350 cameras. four with Story Editor /Associate Producer for syndicated transmitter. Call Ray LaRue or Bill Kitchen, 1428 plumbs. 9 others with sass, at cost. Both studio to use magazine show, is ready to put experience good 800- 241 -7878. In GA. 404 -324 -1271. and ENG versions available. Landy Associates, Inc.. for news dept. in small or medium market. Call Sandy, Cherry Hill, N.J. 609 -424 -4660; Framingham. Mass. 213- 766 -0376. Instant Cash for Broadcast Equipment: Urgently 617- 877 -9570. need good used: transmitters, AM- FM -TV. film chains, Aggressive young sportscaster seeking small audio consoles. audio -video recorders, microwave: For sale or trade. 2 "VR- 3000" 2 -inch portable recor- market sports anchor slot. Experience includes PBP towers: WX radar; color studio equipment. Ray LaRue ders. Excellent condition. Low priced. 312- 236 -5535. for a Big 10 university and major market production. or Bill Kitchen, Quality Media Corp.. 800-241-7878. Panos Productions. (days). Will relocate. Call Tony. 312- 864 -2693. In GA. 404- 324 -1271. McMartin: B910 exciter (mono) with SCA. Ethnically diversified woman pursuing entry level Wanted: Good, used EMCEE ITFS transmitters TBM3500B modulation monitor (mono). TBM2000B sportscaster position. Field reporting and participation model TS- 10 -B -S with cabinet, remote control. etc. SCA Frequency monitor. TRE7 handheld SCA receivers interviewing experience also. Will relocate. Kathy 213 -743 -5145. (7 units). Moseley TGR340 gain rider. All equipment new Chin, 5253 Countryside Drive. San Diego, CA 92115. condition, used in electronics lab, All or part, 714- 265 -0584. Wanted: RCA BTF -20E -1 20 kw FM transmitter in make offer. 213 -887 -2800. good condition, as soon as possible. Don't need ex- citer. Tom BonDurant, 919-869-0101. Solid State TV Exciters: Change out your old tube - Aggressive Reporter with Northwestern Master's type unit to the new NEC solid- state, IF modulated Ex- looking for entry level position. Writing, editing and on- citer. Upgrade your present transmitter and improve relocate. FOR SALE EQUIPMENT air experience. Will Call Caryn, 305- your reliability. color. and stability problems. Call Ray 966 -6240. AM and FM Transmitters -used, excellent condi- LaRue, Quality Media Corporation, 800-241-7878. In tion. Guaranteed. Financing available. Transcom. GA 404 -324 -1271. Award reporter for- Attorney- Reporter- -winning 215- 379 -6585. merly with nation's second largest law firm. General, Auditronics model 110A control console. Excellent legal and investigative reporting. Currently in top 40 condition. For information, call Terry. 301- 652 -9470. /master control video market. Reply Box C -62. Complete station production system: Sarkes Selectec Ill; Production switching For sale -2- years -old Sono Mag ESP -I automation console has 16x6 switching with Dual Mix /Effects, 24 Experienced journalist looking for TV system with 4 carousels, 4 OTARI reel -to- reels, auto- broadcast patterns, split fade to black. preset wipe and key reporter/anchor position. All offers considered. Paul matic loader, manuals, & mis:. spare parts. Excellent system with H &V preset limit control, variable wipe Downey, 7934 Donzee Street, San Diego, CA 92123. condition! Lloyd Mayberry, 81?-559-3331. wipe mask key, spotlight, positioners/ 714 -565 -2249. units. and modulators, color matt, chroma key with 4x1 RGB Used broadcast television equipment. Hundreds re- switcher, quad split with variable border, entry. of pieces wanted & for sale. Please call Systems As- I N.Y. gladly love but will relocate. Attractive, bright, Master control console has 16x2 video and 16x3 ambitious recent sociates to receive our free flyer of equipment listings. grad of prestigious communications Audio Switching plus 10x2 aux. audio switching, auto- school, with 213- 641.2042. experience. Seeking entry level reporting matic mix /key, VTR and film pre -roll timers and control Mandy. position. 212- 291 -6745: 212- 739 -4262. audio monitoring and cart control plus video re -entry Complete satellite Earth station including 10' system. includes almost 100% spares. A complete Microtech dish, 120 -degree LNA. feedhorn & rotor, STS Solid Journalist. Television /radio background. Re- switching system for a fraction of new price! Call Ray receiver w /RF modulator, all associated cables & porting. anchoring, News Director. On vacation. Can re- LaRue, Quality Media Corporation, 800 -241 -7878. In Wegener demodulator & control unit. For details. con- spond immediately. Write Box C -91. GA. 404 -324 -1271. tact Robert Purcell, 202 -872 -1920.

Broadcasting Jul 19 1982 OA COMEDY INSTRUCTION Situations Wanted Announcers Continued Free Sample of radio's most popular humor service. Announcers! Upgrade your performance! Avoid (Request on station letterhead). °'Liners. 1448 C embarrasing errors of speech which discredit you and West San Bruno. Fresno, CA 93711. your station! Broadcasters' Career Advancement SALARY BACK Language Guide now available in cassette format not Hundreds renewed again! Free sample. Contem- If completely satisfied with the ratings and from San Diego's Language Improvement Services. An revenue this mass appeal morning concept gener- porary Comedy. 5804 -8 Twineing. Dallas, TX 75227. absolute must for every announcer! An incredible ates. Currently succeeding through community in- value! $9.95 to LIPS, MISCELLANEOUS Send 416 West San Ysidro Blvd.. volvement, localized humor, credibility, and no ego Suite K -33, San Diego, CA 92073. Prompt delivery! problems. This product, major market proven, is Prepare for major available if you meet a D.C. News Bureau -3 room office suite available in markets! Send today for this outs- criteria for winning. 305- 771 -1962. broadcast center on Capitol Hill. Large main office tanding one -hour presentation, which combines (Offer good in the U.S. and Canada.) with extra electrical service, seperate editing room valuable instruction with entertaining humor. 100% pre -wired to feed center. third room for office space. money back guarantee. Approx. 800 sq ft. total. Available immediately. Contact Lucky Severson. Standard Communications Inc., 236 Massachusetts Ave., N.E.. Suite 110, Washington, D.C. CONSULTANTS TELEVISION 20002.202- 543 -4826. Advance in your career! Professional representa- Help Wanted Technical New -$750. Jason Jennings sales tapes. 5 complete tives will present your credentials to the decision different sets. Make offer Cash talks. 313- 364 -8772. makers at America's best stations. All radio /TV posi- tions and disciplines handled. Reasonable rates. Mail CHIEF 16" ET's and 12" transcriptions- Country Music. us your materials for free confidential evaluation & in- Boyd Robeson. 2425 W Maple. Wichita, KS 67213. formation. North American Media Reps. Box 3523. TECHNICIAN Quincy, IL 62305. RADIO PROGRAMING Graduate School of Radio & TV Bingo. Oldest promotion in the industry It's remarkable! How No. 5 station outbilled No. 1 Journalism broadcast lab -TV /radio. and No in- Copyright, 1962. World Wide Bingo. PO Box 2311, Lit- 2 stations combined! Free money making Evaluate and update equipment; in- tleton, CO 80122. 303 795 -3288. formation packet. Write Box C -64. - struct faculty and students; in -house repair. Minimum of 4 years related ex- RADIO Situations Wanted News perience, associate degree in electrical HELP!!!! engineering, fully licensed. Send Help Wanted Management resume to Philip Lemanski, Graduate I'm a major college and professional football/ School of Journalism, Room 708, Col- basketball play -by -play man/sports director umbia University, NY, NY 10027. An trapped doing a morning show in a city with no equal opportunity employer. major sports. Credits include pro football, NBA, big 10 football & basketball and PGA golf. CLIENT Radio TV o' both' Write Box C -60 Situations Wanted Management WCBS-TV HIGH TECHNOLOGY New York television facility looking for ENG SERVICE MARKETING maintenance technicians with heavy ex- Vice President of large computer service perience (not entry -level) to join its staff. A house specializing in radio and television strong background in 3/4" VTR's and digital automation needs to grow. Looking for sales equipment is a definite plus. REPRESENTATIVE management position with high technology Please send resume and recent references in cable or broadcast firm. Please write Box confidence to. CHICAGO OFFICE A -112. BOX BM 416 810 -7th Ave., N.Y., NY 10019 Arbitron, one of the nation's An Equal Opportunity Employer M/F leading radio and television RADIO GENERAL MANAGER audience measurement firms Successful General Sales Manager of well known ma- jor market radio station desires greater responsibility has an entry level position Proven track record and highest industry recommen- requires a dations. Top skills in sales and programing strategy available which Prefer Sunbelt or Northeast. Reply Box C -92. TV PRODUCTION "SALES CO- college degree or equivalent ORDINATOR with solid hands -on studio engineering background work experience. Radio sta- needed for cable -TV interconnect supervisory posi- tion sales prefer- TALK STATIONS: tion this Fall in Ohio major market. Co- ordinate pro- experience RATINGS WOES GOT YOU UPSIDE duction, traffic, and commercial insertion in multi- red. Duties will include ex- DOWN? channel cable operation. Resumes and salary require- ments or history to Box 24339. Dayton. OH 45424 tensive telephone contact 98-0 xo8 al!IM aw ol vet, 'oqaBlaua EOE and correspondence with 'anima* 'a8uallego e rol Bu!>lool (1!e-uo Mou oste) i6w 'sd0 g¿ dol -punote no,t wnl aw lal clients. If you are qualified, send resume with salary re- Wanted quirements to: Situations Announcers Personnel Director THE RATINGS ARE IN THE ARBITRON AND YOU'RE GOING TALK RATINGS So hire a fresh personality who's the best. I've subbed for Larry COMPANY King & Sally Jessy Raphael in New York and Miami and I work A Control Data well with or without phones or any subject. My strength is enter- tainment and I was an editor with a major international show biz Company publication. Was PD. overseas with simultaneous show in the U.S. 1807 Looking for an air shift, but will consider PD. slot. Looking for big Chicago, Illinois 60611 city locale or reasonable access to same. For resume, tape air checks, references, horoscope, whatever: Frank Mayer, PO. An affirmative action employer MIF your Box 557850, Miami, FL 33155; phone 305 - 264 -0970.

Broadcasting Jul 19 1982 AR Help Wanted Technical Continued Help Wanted Programing, Production, Others CHIEF TELEVISION ENGINEER Continued Closed -circuit television system seeks Chief Engineer experienced in the operation and DIRECTOR - repair of color television production equipment. Operates T.V. Master Control. Daily contact with faculty and producer /director. Supervises T.V. engineer, student aides and interns. ADMINISTRATION KY- 2000's, BVU's, IVC 1-", studio switchers, TBC, audio mixers and signal routing devices. 22 Group broadcaster with AM /FM/TV operations, days paid vacation. Salary range $18,000 -$25,000. Call ext. 251 for more information. as well as other diversified business interests, is adding a new position to corporate staff. COUNTY COLLEGE Duties and responsibilities will include, OF MORRIS among other things, personnel and benefit 201- 361 -5000 programs, insurance and risk management, of- Randolph, N.J. fice costs and equipment utilization. Person should have considerable with EgUal Opportunity Employer, M/F experience broadcast operations, some from a head office level. Position will report to the Treasurer. Send resume, include educational background and salary history, to:

Gerald D. Deeney Hubbard Broadcasting Inc. 3415 University Avenue St. Paul, MN 55114

TELEVISION ENGINEER We are an equal opportunity employer. Maintenance and operating engineer to staff closed circuit television system. 3 or more years experience in the operation and repair of ENG equipment, color 3/4" editing, IVC 1 -". studio cameras, switchers, audio mixers, signal routing devices and advanced solid state circuitry. PRODUCTION MANAGER in production situations, supervises student aides and interns. Operates TV Master Works Responsible for all on air and commercial production, vacation. Salary range SI 0,800-517,100. Call ext. 251 for more infor- Control. 2 weeks paid creative services. graphics. promotion. and PSA's. mation. People skills and organizational ability top priorities along with knowledge and experience in EFP and COUNTY COLLEGE studio equipment. Group-owned four station network. Send resume and /or call: Tom Disinger, Station Man- OF MORRIS ager. NTV Network, P.O. Box 220. Kearney, NE 68847. 201 -361 -5000 308 - 743 -2494. EOE. Randolph, N.J. Equal Opportunity Employer, M/F

PROGRAM DIRECTOR

KSTP -TV, a division of Hubbard Broadcasting Inc., has an immediate opening tor the position of Program Director. Experience is absolutely essential. Send a resume to: Ralph J. Dolan, Vice President, Station Manager, KSTP -TV. 3415 University Avenue, St. Paul. Production, Others MN 55114. No telephone calls, please. Equal Oppor- Help Wanted Programing, tunity Employer. WDVM TV 9 WASHINGTON, DC KSTP-TV is looking for an experienced television anchor and reporter to host a 90 minute live magazine program. rrrrn 11 1) Help Wanted Sales Candidates must have at least 3 years on -air experience -excellent . LOCAL SALES MANAGER

r writing and producing skills. I r r, Network affiliated station within the top 40 ,1 09! markets, Sunbelt area, looking for persons ' `, .1rá.1 with previous sales management experience. Send your Sandra Butler, Executive Producer Person should be heavy on creative and pro- motional Send re,sume to Box C -23. An tape and WDVM -TV 9 sales. equal opportunity emploÿer, M /F. Säturda resume to: 4001 Brandywine Street, NW Washington, DC 20016 An equal opportunity employer

THIS PUBLICATION IS AVAILABLE ITRgR2111e IN MICROFORM University Microfilms Top -rated medium market PM Magazine seeks co -host with television International on -air and story producing experience to work with female co -host already on staff. Please send tape and resume to Kathy Connelly, 300 North Zeeb Road, Dept. PR., Ann KFDM -TV, P.O. Box 7128, Beaumont, TX 77706. An equal opportunity Arbor, MI 48106 employer.

Broadcasting Jul 19 1982 RR Help Wanted Management Help Wanted News

KSTP -TV needs a top notch general assign- ment reporter. We want an experienced person who can dig out good stories and make them come alive on television. Send a resume and samples of your best work to: Bob Jordan. News Director, KSTP -TV, 3415 University Maintenance Avenue, St. Paul, MN No beginners or 55114. telephone calls, please. Equal Opportunity Technicians Employer. With our recently developed 24 -hour all news cable service, Group W Satellite Communications, a division of Westinghouse Broadcasting and Cable Company Is fast becoming a recognized cable industry leader. Currently, we have several outstanding opportunities for highly skilled in- abc dividuals experienced in the installation and maintenance of television and studio facilities to join our newly constructed network operations center. A broad knowledge of television studio technology along with an understanding of com- puter technology are highly desirable qualifications. KSTP-TV Located in an extraordinary waterfront location convenient to , GWSC provides a highly supportive environment that recognizes talent and rewards contributions. You'll also receive competitive salaries and generous fringe benefits. For prompt consideration, please forward resume and salary WTVJ / MIAMI history, in confidence to: Dept. BCT News Producer Top rated station is now accepting Manager, Technical Operations applications for a News Producer. Individual must possess excellent writing skills and have a minimum GROUP of 3 years experience in producing Satellite TV news programs. We offer an excellent salary and benefits Communications package. 41 Harbor Plaza Drive P.O. Box 10210 resume in confidence to: Stamford, Connecticut 06904 Send Employment Manager An Equal Opportunity Employer, M/F WOMETCO ENTERPRISES, INC. 324 N. Miami Avenue Miami, FL 33128 Equal Opportunity Employer

Situations Wanted Programing, Production, Others

MULTI -TALENTED

Attention medium market TV stations. If you are look- ing for an individual who can handle all the following areas -audience and sales promotion. client services ASSISTANT CONTROLLER (commercial production) and stall artist respon- sibilities. I'm your next Creative Services Director I have impressive credentials in all these areas. Write Have a starring role behind -the -scenes of Baltimore's top -rated ABC for free information, Box C -81. affiliate. WJZ -TV has an exciting opportunity for an energetic self - starter holding a B.S. Degree in Accounting or other business related field, with sound management and excellent interpersonal skills. Previ- Employment Service ous TV experience preferred. Reporting to the Controller, your major responsibility will be managing "JOB HUNTING" A/R A /R, payroll and general ledger, in addition to various supervisory NATIONAL BROADCAST TALENT COORDINATORS can help. NBTC specializes in placing qualified D.J.s, duties. If you're a hard worker willing to spend the time getting the job news people. POs. sports. sales & management. Our client stations need experienced radio people. For done, please send resume to: Human Resources Department, WJZ -TV, confidential details. including registration form. Television Hill, Baltimore, MD 21211. enclose S1.00 postage & handling to: NATIONAL BROADCAST TALENT COORDINATORS. Dept. 8. P.O. Box 20551. Birmingham. AL 35216. 205 -822 -9144. An Equal Opportunity Employer MIFIH

RADIO JOBS 10.000 redit) jobs a year for men and women are listed in the American Radio Job Market weekly paper. Up to 300 openings every week! Disc jockeys. newspeople & program directors. Small, medium & major markets. all formats. Many lobs require little or nt) experience. One week computer list, $6.00. Special bonus: six consecutive weeks. Only $14.95 -you save S21.00', AMERICAN RADIO JOB MARKET, 8215 A Don Gaspar, Las Vegas, NV 89108. Broadcasting Jul 19 1982 R7 Consultants For Sale Stations

RADIO STATION OWNERS ... WE CAN INCREASE YOUR CHAPMAN ASSOCIATES" SALES WITH NO CASH OUTLAY ON YOUR PART nationwide mergers & acquisitions

We have a 2 -fold sales approach where we STATION CONTACT sell safety campaigns by telephone. & then follow up selling these accounts in person for SW Top 10 AM S3500K Cash Bill Whitley (214) 387-2303 long periods. We will furnish you with com- W Metro AM/FM $2000K S550K Elliot Evers (213) 366-2554 plete references. & then arrange to meet you in SE Major Fulltime $1325K Cash Bill Chapman (404) 458 -9226 person at your office or ours, at our expense S Regional AM/FM $1300K 35% Bill Chapman (404) 458 -9226 before we start our sales effort. All sales will SW Medium AM/FM S775K si 75K Greg Merrill (801) 753 -8090 be done by principals of our company only. E Small AM S575K SI75K Jim Mackin (207) 623-1874 SE Metro AM S525K $200K Bill Cate (904) 893-6471 IF YOU WOULD LIKE TO MW Small FM $425K S25K Elliot Evers (213) 366 -2554 INCREASE YOUR SALES, AT MW Small FM S400K Terms Peter Stromquist (612) 831-3672 NO COST, CALL US COLLECT. E Small AM $2501( S72K Bob Thorburn (404) 458 -9226 To receive offerings within your area of interest, or to sell, contact John Emery. General Manager, Stewart P Lurie. President Chapman Co.. 1835 Savoy Dr., Atlanta, GA 30341. (404) 458 -9226. Community Service Broadcasting 3000 Dundee. Suite 418 Northbrook. IL 60062 312- 564 -3904 901 /767-7980 FOR SALE Miscellaneous MILTON Q. FORD & ASSOCIATES Fulltime AM -FM. Single station Ohio MEDIA BROKERS -APPRAISERS market. Growth area; college town. S2 million, terms. Principals FOR SALE "Specializing In Sunbelt Broadcast Properties" only. Write Box Full day. individual seminar for broadcast investors. C -68. 5050 Poplar Suite 816 Memphis,Tn. 38157 given to you and your associates privately by an ex- penenced owner -operator Property selection, negotiation. financing. FCC requirements. takeover. among the topics Find out how to buy your next or first station through my personal experience Robin B Martin, President. Deer River Broadcasting Group. AM RADIO STATION Suite 1001. 141 East 44th Sheet NY NY 10017 212-599-3303 Large Southern Market. Religious HURRY! format - good billing. 25% down. Good terms. Reply with qualifica- A bargain in Baton Rouge! ENG HELICOPTER tions. Box B -125. John Mitchell and Associ- 1981 Bell Jet Ranger Ill. 333 hours total time. Full King avionics with Collins auto pilot. Taburn. Microwave As- ates, 318 - 868 -5409. sociates. Wulfsburg and Sony broadcast equipment Equipped and ready for live work. Full specifications and price on request of principals only Write. Mr George Vaughan. PO. Box 1016. Opa Locke. FL 50 KW FM &1 KW AM 33054. Phone: 305-685-8014. Medium market -Southern HIGH POWER UHF TELEVISION Illinois. Excellent real estate STATION & location. Located midway between Atlantic City. N.J. and Pnila.. RADIO SURVEYS Principals only. Call 618 382 -7313. Pa. In operation less than one year. New equipment 100 calls $495.00. - and bldgs Currently commercial programming $127.00 down & daytime and STV evening. Qualified principals only. per $33.00 month. $50.00 rebate if you buy Act quickly to exchange preliminary information. Call before Nov. 1. 1982. Now in our 8th year of Richard M. Milstead, 609 -691 -4050 growth. Call Dick Warner collect 404-733 - nR42 SOUTHWEST S -A -M -S Fulltime AM in medium size market. Absentee owner. Good cash flow. Nice studios, nearly Public Notice new equipment. Building and land included. BROKERAGE Two competitors. Only financially qualified will receive replies. Write Box C -65. CHOOSE YOUR FM STATION PUBLIC NOTICE Sunbelt _. Southwest _. Mid -Atlantic stations The Board of Directors of National Public Radio will in a complete range of market sizes and meet in executive session on Thursday, July 29. 1982. prices. from 6 to 10 p.m. and in regular session on Friday, July 30. 1982, from 9 am. to 2 p.m. at National Public from to - Radio. 2025 M Street, NW, Washington. D.C. Subject H.B. La Rue, Media Broker Offerings range $250,000 $15,000, to amendment. the agenda includes: Chairman's Re- Same n <.r &&&&& 111 000 ... including Class "C" ... Class "B" ... and port. President's Report. reports from Board commit- west Class "A" FM stations. including some with ex- fees on Finance /Development. Membership, Planning. Coast Programing. Technology /Distribution and Nomina. 44 Montgomery Street. 5th Floor, San Fran- cellent AM facilities. fions. The Board committees will meet on Thursday. cisco. California 94104 4151434 1750 July 29. at National Public Radio. For further informa- We are also offering several outstanding AM East Coast hon concerning these meetings, please contact investments with strong cash flow to cover full Michael A. Glass. NPR General Counsel. at 202- 500 East 77th Sheet. Suite 1909. New York. 822 -2043. NY 10021 212,288.0737 acquisition costs on liberal terms. Contact Arthur Holt or Bernie Fuhrman for details on the station which matches your specific needs in NOTICE Dan Hayslett broadcasting. Over twenty years of service to Broadcasting Applications are now being received a.v,ci.ire, u,c for a fifteen 1151 Analysis year cable television franchise for the city of Minot. Appraisals Brokerage North Dakota. Anyone interested in applying may con- Westgate Mall, Bethlehem, PA 18017 tact the City Clerk's Office. City Han. Minot. ND 58701. 215- 865 -3775 For an application form and requirements. By order of RADIO, TV, and CATV the City Council. David W Waind, City Clerk 214 691 -2076 THE HOLT CORPORATION 11311 N. Central Expressway Dalias. Tes..

Broadcasting Jul 19 1982 88 For Sale Stations Continued

NORTH AMERICAN MEDIA BROKERS Books For Broadcasters FL: West Coast AM -FM, 1.65M; major market AM, 400k; small market AM, ex- cellent turnaround, 350k; small market AM, 285k; CA: fulltime Pacific Coast T5213 HANDBOOK OF RADIO PUBLI- AM, 15M; coastal AM -FM, 1.2M; Sunbelt: major market AM -FM, 7M. Also, sta- A CITY á PROMOTION, by Jack tions in Wyoming, Georgia, Missouri, Iowa, Illinois, Tennesee & more. MacDonald. This handbook is a vir- tual promotion encyclopedia-in - cludes over 250,000 words, over WEST. 29147 FERN CANYON RD.. CARMEL. CA 93923: 1,500 on -air promo themes adapta- (408) 624-7282 ble to any format; and over 350 con- EAST. BOX 1415. BOCA RATON, FL 33432. (305) 391 -2280. tests. stunts, station and personality promos! One idea alone of the hundreds offered can be worth many times the small cost of this indispen- /A \\ sable sourcebook. 372 pages, 8 'h x

Broadcasting Jul 19 1982 89 For Sale Stations Continued WALKER MEDIA & MANAGEMENT, INC. FULLTIME AM FOR SALE SATELLITE AUDIO Brokers -Consultants- Appraisers 1981 gross over 325,000. Beautiful CHANNELS William L. Walker John F. Hurlbut Invitation to Bid Southwest city of 25,000. Terms or President Southeastern cash. Reply with qualifications to Suite 417 Representative 1730 Rhode Island PO. Boa 1845 Box C -93. Avenue. N.W. Holmes Beach. Sealed bids will be received from those Washington. D.C. 20036 Florida 33509 who are interested in leasing one or two 202/223 -1553 813/778.3617 20 khz 19dbw SCPC audio channels for stereo or monaural service on Westar 4 Transponder 1. Bid opening date July 22, 1982. Bid specifications may be ob- GOOD OPPORTUNITIES tained from Charles Helein with Dow, 78 LISTINGS NATIONWIDE Lohnes & Albertson, 1225 Connecticut Midwest: daytime( in top 75 market. First time Priced from S130,000 to S10,500, 000 Ave., Washington, D.C., 20036, phone offered for sale. S285,000, terms. Southwest: 202 - 862 -8054. Minimum bid: S11,500 Class C FM in top 100 market. Profitable. Tell us what you want. We may have It. per month (based on underlying tariff. $1,850,000, terms. Write Box C -87. Call to get on our mailing list. June 1, 1982) per 20 khz 19dbw chan- BUSINESS BROKER ASSOCIATES nel. Two channels All are available. 615 -75B -7635 (24 HOURS) multiplex configurations within the f operational bandwidth are possible if they conform to the technical operating parameters of the satellite channels. Uplink facility is presently available at SPECIAL HALF -PRICE OFFER nominal cost in many cities. Downlink facilities are presently available at For the issues dated August 2, 9, 16 and 23 ONLY, BROADCAST- nominal cost in hundreds of U.S. cities - ING will reduce Situations Wanted rates to 25C per word with a THUS MAKING POSSIBLE THE IMMEDI- 53.75 weekly minimum. Blind Box numbers: $1.50 per issue. ATE CREATION OF A NATIONWIDE These special rates apply ONLY TO SITUATIONS WANTED RADIO NETWORK. NON -DISPLAY ADS FOR THE ABOVE LISTED WEEKS. Payment must accompany the order.

BROADCASTING'S CLASSIFIED RATES

Payable In advance. Check or Money order only. (Billing Rates: Classified Listings (non -display) Help Wanted: 85C charge to stations and firms: $3.00). per word. S15.00 weekly minimum. Situations Wanted: (per- sonal ads) 50c per word. $7.50 weekly minimum. All other When placing an ad, indicate the EXACT category desired: classifications; 95c per word. $15.00 weekly minimum. Television, Radio, Cable or Allied Fields; Help Wanted, or Blind box numbers: $3.00 per issue. Situations Wanted; Management, Sales, etc. If this informa- Rates: Display: Situations Wanted (personal tion is omitted, we will determine the appropriate category Classified ads) inch. All other $70.00 per according to the copy. No make goods will be run if all infor- $40.00 per classifications: inch. Wanted To Buy Stations, and Public mation is not included. For Sale Stations, Notice advertising require display space. Agency commis- sion only on display space. The publisher is not responsible for errors in printing due to illegible copy. All copy must be clearly typed or printed. For Sale Stations, Wanted To Buy Stations, Employment Ser- vices, Business Opportunities, Radio Programming, Deadline is Monday for the following Monday's issue. Orders Miscellaneous, Consultants, For Sale Equipment, Wanted To and /or cancellations must be submitted in writing. (NO Buy Equipment and Situations Wanted advertising require telephone orders and /or cancellations will be accepted). payment in advance. Publisher reserves the right to alter Classified copy to con- numbers be addressed Replies to ads with Blind Box should form with the provisions of Title VII of the Civil Rights Act of to number) BROADCASTING, 1735 DeSales SL, N.W., (box c/o 1964, as amended. Washington, DC 20036. Word Count: Include name and address. Zip code or phone Advertisers using Blind Box numbers cannot request audio number including area code counts as one word. Count tapes, video tapes, transcriptions, films or VTR's to be for- each abbreviation, initial, single figure or group of figures or warded to BROADCASTING, Blind Box numbers. Audio tapes, letters as one word. Symbols such as 35mm, COD, PD, etc. video tapes, transcriptions, films and VTR's are not forwar- count as one word. Hyphenated words count as two words. dable, and are returned to the sender. Publisher reserves the right to abbreviate or alter copy.

Broadcasting Jul 19 1982 90 Mark Tedesco, senior internal auditor, Park Louis Schultz, senior VP, associate director of Media Companies, named internal audit manager, media services; Joseph Karte, senior VP, asso- Park Broadcasting and Park Newspapers, Ithaca, ciate director, car and truck marketing; Law- Bruce Clark, regional N.Y.. Julie Harris, internal auditor, succeeds rence Cugini, account supervisor. manager, Colony Com- Tedesco. munications, Provi- James Morrissey, VP, creative department, dence, R.1., named Lee Carlson, from own telecommunications Grey Advertising, New York, named group operations manager. consulting firm, Carlson Associates, joins creative director. Multivisions, Anchorage cable system operator, Colony serves 160,000 John Davis, associate creative director, Benton as VP marketing. cable subscribers and & Bowles, Houston, joins Gurasich, Spence, 20,000 MDS subscri- Joyce Komorech, coordinator, shipping and Darilek & McClure, Dallas, as VP. creative in states. bers seven receiving, NBC, Los Angeles, named manager, director. Paul Silva, regional shipping and receiving. manager, New Bedford Martin Mitchell, executive VP and general system, assumes addi- Don Schlosser, assistant treasurer, King manager, Sawdon & Bess, New York, named Broadcasting Co., executive VP and chief operating officer. Clark tional responsibilities Seattle, named director, busi- for all of Colony's New ness development. Anita Umak, media planner, Ketchum Com- England systems. munications, Pittsburgh, joins Foote, Cone & Wade Williams, manager, alcohol /substance Constance Balthrop, controller, Group W's Belding /Honig, San Francisco, in same capacity. abuse programs, Westinghouse Electric, named WINS(AMI New York, joins group's WPNT(FM) Shelley Singer, assistant project director, director, human relations services, Group W, Pittsburgh as VP manager, succeed- FCB /H, named research supervisor. and general New York. ing James Aberle (see "Advertising," below). Lynn Miller, assistant media coordinator, Pabst Jonathan Spaet, administrator, sales planning David Leonard, from Chrystal Co., New York, Brewing Co., Milwaukee, joins D'Arcy -Mac- and pricing, NBC Owned Television Stations, joins WPTRIAMI Albany, N.Y.- wFLY(FMI Troy, Manus & Masius, St. Louis, as media planner. New York, named director, sales planning and N.Y., as general manager. pricing. Karen Moore, media planner, Campbell - John Goodwill, VP, sales, The Source, divi- Mitchum, joins Tatham, Laird & Kudner, Eugene Meyer, VP, staff operations, Oak In- sion of NBC Radio, New York, joins WPlx(FM) Chicago, in same capacity. dustries, San Diego, named VP and treasurer: there as VP and general manager, filling vacancy Thomas Runge, corporate controller, named John Graziano, account executive. Torbet that was created when Ray Yorke resigned late last year. VP, operations. Clayt Kaufman, national sales manager, Dennis Ellis, director of taxes, Viacom Inter- New VP, WCCO(AM1 Minneapolis, named station man- national, York, named taxes. Please send ager. Paulette Shelley, senior accountant, Katz Patti Hoth Crouse, station relations manager, Broadcasting, Bridgeport, Conn., named to Broadcasting Pikes Peak Broadcasting. Colorado Springs, newly created position of accounting manager. The News Magazine of the Fifth Estate named assistant general manager, Pikes Peak Jane Collins, assistant research director, Name Broadcasting, which operates KRDO- AM -FM -TV KTLA(TVI Los Angeles, named research director, Colorado Springs and KJCT(rV) Grand Junction, Compa 1y Colo. succeeding Marc Schacher, who assumes similar post at KWGN -TV Denver. Business Address Thomas Duffy, sales manager, WCKO(FM) Pom- Home Address pano Beach, Fla., named station manager. Gty Lee Armstrong Johnson, director of pro- graming and promotion, WTVC(TVI Chat- Advertising State Zip tanooga, named to newly created position of Neil Howard, P. director of account services station operations manager. division. McCann- Erickson, Hakuhodo Inc., Type of Business Tokyo, named senior VP, general manager of Erin Lanigan, from Scripps- Howard Cable Ser- TrtlerPosibon vices Co., joins Continental Cablevision of McCann -Erickson's Atlanta office, succeeding Massachusetts, Boston. as manager of corpor- Ernest Anderson, resigned. Howard will take Are you m cable TV operations D No ate development. over September I, with Lloyd Fabri, senior VP, executive creative director, McCann /Atlan- Signature (requited) William Shaw, personnel director, Turner ta, serving as deputy Atlanta manager in in- 3 years $150 2 years St05 1 year $55 Broadcasting System, Atlanta, named VP, per- terim. sonnel. (Canadian and international subscribers add S20tyear) James Aberle, VP, Richard Hilton, area controller, international 1982 BROADCASTINGOCABLECASTING general manager, division. Westinghouse Electric Corp.. joins YEARBOOK -The complete guide to Group W's WPNTIFM) television, radio and cable facts and subsidiary Group W Cable, New York, as con- named VP, figures -S65 (If payment with order $60). troller. Pittsburgh, marketing and develop- Off press spring 1982. franchise for group's Radio Payment enclosed Bill me Judith Carrol, director of proposals, ment Inn , Warner Amex Cable Communications, New Advertising Represent- I " York, named director of development. Enola atives. New York. Ì 1 i Gay Aird, attorney, Gibson. Dunn & Crutcher, Elected group senior 1 I Washington. joins legal department. Warner I For Address Changes Place Most I VP's, Campbell -Ewald, Amex Cable. I Recent Label Here. Warren, Mich.: Robert I Randolph Brooksbank, continuity acceptance Ovles, senior VP, ex- I I director, KFWBUMI Los Angeles, joins Group Aberle ecutive director of crea- I I IL W, New York, as director, commercial standards tive services: Robert /". J and practices. Schirmer, senior VP, management supervisor: 1735 DeSales Street. N W . Washington. OC 20036

Broadcasting Jul 19 1982 91 Radio, Los Angeles, named regional manager, Boston, joins Blair Radio there as account ex- The Politics of replacing Stu Goldberg, resigned. Ed ecutive. Susan Hagy, from KMPX(FM) San Wocher, account executive, Los Angeles, Francisco, joins Blair Radio there as account ex- Broadcast Regulation named national sports sales manager and will ecutive. function in both sports and spot sales. Peggy Gary Martin, research analyst, Cox Broadcast- Schiavo, account executive, San Francisco, by Erwin G. Krasnow, ing, joins Katz Radio, Atlanta, as account ex- named to similar post with Torbet, Los ecutive. Lawrence D. Longley Angeles. Tom Anne O'Malley, from The Production House, Skinner, account executive, KSRO(AM) Santa Rosa, Calif., joins KZST(FM) there as and Herbert A. Terry Chicago, joins SyndiRep there as director of sta- general manager. tion affiliates, network sales division. sales to Completely revised Tony Garcia, from RKO Radio Network, New John Kahn, from KENR(AM)- KRBE(FM) Houston, joins KDIG(AM) San Bernardino, take into account the York, joins Progressive Radio Network there as assistant sales manager. Calif., and KBON(FM) Lake Arrowhead, Calif., as new technologies, the general sales manager. is Mark Fox, advertising account executive, UTV Third Edition divided Bill Ransom, account executive, ABC, joins Cable Network, Fair Lawn, N.J., named VP, into two main sections: WNEV.TV Boston, as national sales manager. sales planning. Part One traces the Ed Pearson, local sales manager, wxYz -Tv Barry Zeldman, anchor -reporter, WTAP -TV named development of Parkersburg, W. Va., joins Byer & Bowman ad- Detroit, national sales manager. Michael Irvine, national sales manager, suc- broadcast regulation. vertising, Columbus, Ohio, as broadcast pro- ceeds Pearson. Part Two contains five ducer. case studies of James Casey, VP, account supervisor, Thomas Brenneman, sales manager, wTKR -TV Norfolk, Va., named H um phrey, Browning, MacDougall, joins Ingalls national sales manager. broadcast regulatory Marjorie Nelowet, regional sales manager, Associates, Boston, as VP, account supervisor. policies. succeeds Brennaman. Donald Gorski, local sales manager of wcBS(AM) New York, named general sales man- Bob Toerner, account executive, WMLX(FM). 304 pages, annotated ager. Richard Silipigni, account executive for wuBE(FM) Cincinnati, named local sales man- bibliography, index WCBS, succeeds Gorski as local sales manager. ager. $8.95 (paper) Les Zuckerman, from Lewis & Gilman, joins Dave Pennington, sales consultant, WGAR(AM) Weightman Advertising, Philadelphia, as ac- Cleveland, joins KMEO(AM) Phoenix as local count executive. Send payment in full to sales manager. Broadcasting Book Division, Ed Graf, district manager, McGraw -Hill, joins Robert Carpenter, regional sales manager, Mintz & Hoke, Avon, Conn., as account execu- WUHQ -TV VP, - 1 735 DeSales St., NW, Battle Creek, Mich., named local Washington, DC 20036 tive. regional sales. Douglas Davis, account executive, Adam Frank Arkinson, account executive, w)xr(TV) Young, New York, joins Seltel there in same Syracuse, N.Y., named local sales manager. capacity. Jill Dahlien, account supervisor, Beepers Todd Henderson, assistant account executive, Northwest, Seattle, joins KPLZ(FM) Seattle in Kenrick Advertising, St. Louis, named account same capacity. executive. Gilford Fitts, account executive, KFSNTV BROAD- Jane Doherty, local sales manager, wEEI -FM Fresno, Calif., joins WPVITV Philadelphia in CASTERS ARE THE CAT'S WHISKERS!

In the early days of the broadcasting business.many a youngster tuned a "cat's whisker" on a lead crystal to pick up a bit of music or message. The music and the messages are still there, but the media of radio and television are Installation. The new board of directors for the New York Market Radio Broadcasters As- much advanced since those days and for sociation was installed at the managers meeting at Gallagher's restaurant in New over forty years have been carrying The annual Advertising Council's public service York. Standing (l -r): Maurie Webster. president, The Webster Group, executive director; messages to the American people in war Lee Simonson, vice president and general manager, LARKS -FM New York, secretary; Ronald and peace. Gilbert, vice president and general manager, WSTC(AM)- WYRS(FM) Stamford, Conn.; Alfred So on the occasion of our 40th Anniversary Racco, vice president and general manager, wABC(AM) New York; Dick McCauley, senior we of The Advertising Council want to say: vice president- stations. Blair; Charles Warfield, vice president and general manager, Thank you Broadcasters we think you're - WLIB(AM) -WBLS(FM) New York; Bill Hogan, president, RKO Radio Sales, and Brian Moors, vice the cat's whiskers! president and general manager. wHN(AM) New York. Sitting (I -r): Nancy Widmann, vice president and general manager, cacas -FM New York, vice chairman; Jack Thayer, vice president and general manager, wNEw(AM) New York, chairman; Nick Verbitsky, president, n FAT United Stations, and Richard Penn, vice president and general manager, NBC Radio Net- ( ORKAÑ N122NCIL work.

Broadcasting Jul 19 1982 92 San Francisco as sports commentator. Disunited. David Begelman, chairman and chief executive officer, United Artists, Holly- Steve Raible, Seattle Seahawks wide receiver, wood, has resigned that post. Begelman had previously been chief operating officer of joins KIRO -TV Seattle as host of PM Magazine MGM until that studio's takeover of UA, and Begelman's move to the UA spot (BROADCASTING, and sports anchor, and KIRO(AM) as sports com- Oct. 5, 1981). In 1978, Begelman was forced to resign as president of Columbia Pictures mentator. film and television divisions (BROADCASTING, Feb. 13, 1978) following the discovery of finan- Jacobs, from WLKY -TV Louisville, Ky., cial irregularities. Begelman ultimately pleaded no contest to charges of grand theft for Jeff joins WATE -TV Knoxville, Tenn., as sports forging endorsements of studio checks, and was sentenced to three years probation and a anchor. 5,000 fine (BROADCASTING, July 3, 1978). His departure follows a series of box office disap- pointments and comes just before the release of a book, "Indecent Exposure :' which ex- Dan Kaufman, one -time manager of broadcast plores Begelman's demise at Columbia. Donald Sipes, president of MGM Film Corp., will activities, Bilingual Children's Television, take over Begelman's responsibilities until a replacement can be found. named director of programing, KcET(TV) Los Angeles

same capacity. ditional duties as manager, pay TV syndication. Grace Chiu, national manager of affiliate re- Laurie Kahn, from WLUP(FM) Chicago, joins News and Public Affairs lations, named national manager of affiliate Torbet Radio there as account executive. marketing. Al Meredith, news Jon Latzer, account executive, WGTRIAM) writer and reporter, Todd Leavitt, at- WCBS Natick, Mass., joins WEEI(AM) Boston in same -FM New York, capacity. torney, private practice, named news director. joins Disney Channel, Russ Clarkson, news Iris Simpson, account executive, WSAI -FM Cin- Stamford, Conn., as WMFD(AM)- cinnati, joins wcro -Tv there as account execu- VP, business affairs. director, tive. wwQQIFM) Wilmington, Robyn Frey Kove, N.C., joins WFNCIAM)- Rita Rowe Caldwell, from KRMO(AM) Tulsa, from Arista Records, WQSMIFMI Fayetteville, Okla., joins KBEZ(FM) there as account execu- New York, joins Nar- N.C., in same capacity. tive. wood Productions there as operations manager. Scott Parks, special Michael Hanrahan, spot television media Al Leone, account ex- projects reporter, buyer, Cotter & Co.-True Value Hardware, joins Meredith ecutive, NBC's The Dallas Morning News, Avery -Knodel Television, Chicago, as account Leavitt Source, and Ruth joins WIS -TV Columbia, executive. Presslaff, air per- S.C., as managing editor. John Buckley, from HR /Stone, Chicago, joins sonality, WQUEIFM) New Orleans, join Nar- Wendy Harris, executive producer, KPIXITVI CBS -FM National Sales there as account execu- wood's station relations department. San Francisco, joins WNEV -TV Boston in same tive. Richard Dorfman, director of broadcasting, capacity. Nick Lawler, news director, KOCO -TV Donald Gorski, local sales manager, wcasIAM) National Basketball Association, New York, Oklahoma City joins WNEV -TV as news manager. New York, named general sales manager. named VP, video, NBA Entertainment, pro- Terry Moore, reporter and interim news direc- Richard Sliipigni, account executive, suc- graming and publishing subsidiary. tor, KOLR -TV Springfield, Mo., named assign- ceeds Gorski. Gerard Farrell, manager of development ment editor. David Breyer, account executive, wise -TV research, Viacom Enterprises, joins Paramount Keith Ward, weekend anchor, and Barbara Madison, Wis., joins WMTVITVI there in same Pictures Corp. as director, television research. B ailey, weather anchor, WKYT-TV Lexington, cPllacil)'. Henry Mandell, senior corporate auditor, 20th Ky., named co- anchors of new weekday noon Century -Fox Film Corp., joins Oak Media, newscast. Programing Rancho Bernardo, Calif., as accounting super- Gayle Bierman, news anchor and on -air per- visor. sonality, WGSr(AM) Atlanta, joins CNN2 there Jerry Gottlieb, execu- as weekend anchor. tive VP, United Artists Jim Kraus, director of sales, Trident Television Television, named ex- Associates, joins MCA TV, New York, as sales Glenn Douglas, news director, KQWB(AM) ecutive VP of newly executive, Northeast area. Fargo, N.D. KQWB -FM Moorehead, Minn., joins formed MGM TV /UA Daniel McCarthy, president, Great American KFGO(AM) Fargo as morning news anchor. division, with overall Productions, Houston, joins Multimedia Pro- responsibility for ad- Rebecca Kottman, from KRDO -Tv Colorado gram Productions, Cincinnati, as sales manager, Springs joins KOAA-TV there as anchor -reporter. ministration of divi- Western division. sion. Andrew Siegel, Jacquie Carlisle, anchor-reporter, noncom- VP, creative affairs, Don Lundy, production manager, McGraw - mercial wove -AM -TV Athens, Ohio, joins UATV, named senior Hill's WRTV(TV) Indianapolis, joins co -owned i VP, creative affairs for KGTV(TV) San Diego, as program director. Felipe Ponce, general assignment reporter, new division. Werner WRTVITV) Indianapolis, joins WBBM -TV Chicago Gottlieb Mike Phillips, independent radio consultant, Michel, senior VP, cur- in same capacity. joins Klot(FM) San Francisco as program direc- rent programs and creative affairs, MGM TV, tor. Charles Robinson, reporter, WPEC(TV) West named senior VP, current programing for Margaret Coonrod, technical director, Palm Beach, Fla., joins WCPO-TV Cincinnati as MGM /UA TV. writer- reporter. WRGe(TV) N.Y., named producer - Marian Brayton, director of motion pictures Schenectady, director. William Brandt, from WNNE -TV for television, CBS Entertainment, Los B ob Howard, part -time anchor, KFWB(AM) Los wRGe as producer- director. Angeles, named to newly created position of Hanover, N.H., joins Angeles, named reporter. VP, dramatic specials. Pat Evans, program director, KSFX(FM) San Charles Collingwood, CBS news correspon- Francisco, joins WMET(FM) Chicago as music 1941, retired, will remain Donald Frehe, VP, sales and marketing, Net dent since has but Enterprises, joins Viacom Enterprises, New director. with network as special correspondent. Coiling - wood is 65. York, as manager, . Catherine Allan, co- producer, NightTimes: Magazine, noncommercial KTCA -TV Min - B Ronald Lightstone, VP, business affairs, en- ernadette O'Grady, member public service Paul, named senior producer, tertainment group, Viacom, Los Angeles, neapolis-St. department, wvrvtrV) West Palm Beach, Fla., specials. named VP, responsible for newly established named public service coordinator. corporate affairs office. He will be based in New Gene Nelson, air personality, KSFO(AM) San B ill Schmidt, recent graduate, University of York. Francisco, joins KYA(AM) there in same capacity. Pennsylvania, Philadelphia, joins WRAL -TV Raleigh, N.C., as meteorologist. Michael Klein, film evaluator, Rainbow Pro- Joe Montana, quarterback, San Francisco graming Services, Woodbury, N.Y., assumes ad- 49ers professional football team, joins KGG -TV J. P. Pritchard, news director, KULF(AM)

Broadcasting Jul 19 1982 93 Houston, joins KTRH(AM) there as co- anchor, WIRE(AM) Indianpolis, named director of crea- morning news. tive services and promotion for parent station licensee, Mid- America Radio. Thomas Noel, from wez -TV Boston, and Marketa McCulloch, from WFKT(TV) Fayet- Susan Hashim, from information services teville, N.C., join WHTM -TV Harrisburg, Pa., as department, United Press International, New general assignment reporters. York, named promotion coordinator. Catherine Smith, from NBC News, New Richard Weisberg, director of marketing ser- York, joins WYNY(FM) New York as reporter. vices, woIV(TV) Detroit, joins WNEV-TV Boston as VP, marketing and creative services. Bruce Kopp, weekday co- anchor, WEHT(TV) Evansville, Ind., joins wormy) Grand Rapids, Patrick Underwood, producer- director, WBNS- w1BK as Mich., as weekend anchor -reporter. Tv Columbus, Ohio, joins -TV Detroit on -air coordinator, advertising and creative ser- New doctor. B. Donald Grant, senior Jacqule Carlisle, anchor -reporter, noncom- vices department. vice president, entertainment, CBS/ mercial WOUB -AM -TV Athens, Ohio, joins non- Broadcast Group, and president, CBS former writer /producer, NBC commercial wuHY(FM) Philadelphia as reporter - Arthur Drooker, Entertainment, received an honorary NBC Entertainment, joins KABC -Tv producer promotions, Doctor of Humane Letters degree from Los Angeles as writer /producer, creative ser- Columbia College, Los Angeles. Shown vices department. Technology (I -r) are Joseph E. Bluth, chairman of the board, Columbia College; Grant, and Er- Fred Zimmermann, VP and general manager, Allied Fields nest Baumeister, president, Columbia Moseley Associates, Goleta, Calif., manufac- College. Grant is the first network ex- named turer of communications equipment, John G. Williams, engineering assistant to ecutive to be honored by the College. president. Commissioner Anne Jones, FCC, Washington, firm of Car- wrcQ -TV Scott Wilson, member of technical sales joins communications consulting Gulibeau, Charlotte, president. group, Anixter, Skokie, Ill., named manager, ruthers, Irwin & Associates there. Firm will be- Gayle Rancor, WQDR(FM) Raleigh, vice presi Anixter Communications, Cleveland. come Carruthers, Deutsch, Garrison, Irwin & dent; Sandra Thomas, WBTV(TV) Charlotte Williams. secretary; Flo Avery, WTVD(TV) Raleigh, treas Robert Unetich, manager of transmitter urer. engineering, Sam Zborowski, unit manager, Michael Gardner, partner, Bracewell & Patter- head of President Elected officers, Community Antenna Televi- transmitter engineering, and Jeff Lynn, VHF son, Washington, and former team, joins Akin, sion Association: Peter Athanas, Southern product analyst, RCA, have formed own com- Reagan's FCC transition & Feld, Washington, as Wisconsin Cable, Inc., president; pany, Information Transmission Systems Corp., Gump, Strauss, Hauer Carl law. Schmauder, Lincoln Television System, Lin- Canonsburg, Pa., to produce low -power and member, specializing in communications coln City, Ore., vice president; Clarence Dow, MDS television transmitters. Jim Torrey, general manager, KUGN -AM -FM Tele -Tech Cable TV, Caribou, Me., secretary - of radio division Mike Kelly, international marketing manager, Eugene, Ore., and president treasurer. electro- products division, Scientific -Atlanta, for parent Obie Communications, named to board Atlanta, named marketing manager, satellite Mutual Broadcasting System's advisory Harriet. Lange, director of sales, Holiday Inn digital audio products. as representative of Northwest affiliates. and Holidome, Lawrence, Kan., joins Kansas Association of Broadcasters, Wichita, as execu- Madden, sports commentator, CBS, Andrew Rybickl, senior design engineer, John tive director. Blonder- Tongue, Old Bridge, N.J., named chief named to receive Touchdown Club of engineer, data communications. America's Golden Mike award for "excellence in television football coverage" Deaths Ralph Fratta, marketing manager, electronics 75, director of division, General Dynamics Corp., joins Oak Paul Williams, account executive, Arbitron, John Sherman, former Independent Television engineering, wcco -TV Minneapolis -St. Paul, and Communications Systems, San Diego, as joins Association of one -time engineer with Federal Radio marketing manager, systems products. Stations, Los Angeles, as director of marketing, Commis- Western region. sion and district inspector-in- charge with FCC, David LeVan, recording engineer, Narwood died of congestive heart failure July 5 at Productions, New York, named director of James Steele, senior editor and supervisor, Hopkins health care center, Minneapolis. He is named engineering. NAB Code Authority, New York, mem- survived by his wife, Wanda, and four sons. bership VP, NAB. Martin Mitchum, design engineer, University Rick Current, 46, sports director, Mississippi of Missouri, Columbia, Mo., joins Arkansas David Dorin, senior account executive, Ber- Network, Jackson, Miss., died following recent Educational Television Network as director of nard Howard & Co., New York, joins Arbitron heart surgery at his home in Jackson. He is sur- engineering. Eastern Radio Station Sales there as account ex- vived by his wife, Mary, son, and two ecutive. daughters. Raymond Doreian, technical staff member, telecommunications engineering division, Sie- Jack Dash, VP, sales and marketing, Michael Lesnick, 58, one -time producer- leaves to mens Corp., joins Acrodyne, division of Whit- WHAT(AM)- WWDB(FM) Philadelphia, director, WS' R -TV (now WSTM -TV) Syracuse, taker Corp., Blue Bell, Pa., supplier of TV form own media management and sales con- N.Y., died of cancer July 3 at Venice hospital, Bala Cyn- transmitters and translators, as director of sulting firm, Dash Communications, Venice, Fla. engineering. Edward Lombard, supervisor of wyd, Pa. Wayne Carson, 55, actor in television, theater, design drafting department, Solid State Scien- Elected officers, National Broadcast Editorial and movies and director and stage manager, tific, Inc., joins Acrodyne as manager of Association: Larry Harding, VP, Jefferson - died July 4 at his home in Manhattan. He ap- mechanical engineering. Pilot Broadcasting Co., president; Susan peared on television in such daytime series as Veatch, editorial director, wcBs -AM -FM New Guiding Light As the World Turns, and Search Ron Turner, engineer, wCLR(FM) Skokie, Ill., York, vice president; Don Gale, public affairs for Tomorrow. Carson is survived by his wife, named chief engineer. director, KSLM -AM -FM Salt Lake City, secretary, Martha Randall, two sons, and daughter. director WHBF-TV Michael Laemers, operations manager, wuHQ- and Dick Gage, public affairs John David Lewis, 55, associate professor of Tv Battle Creek, Mich., named VP, operations Rock Island, Ill., treasurer. telecommunications, Michigan State Universi- and engineering. 7 Elected officers, Philadelphia chapter, National ty, East Lansing, Mich., died of cancer July at Academy of Television Arts and Sciences: Jim Lansing hospital. He is survived by his wife, Denise. son and daughter. PR Karayn, noncommercial WHYY -TV Wilmington, Promotion and Del., president; Jay Feldman, WCAU -TV vice Stuart Bohacek, 71, retired foreign service of- president: Janet Davies, WPVI.TV, secretary, Lilot Moorman, senior VP, Hill & Knowlton, ficer with United States Information Agency, Telecom Inc., there and Randall Smith, WTAF -TV, treasurer. Atlanta, joins Continental Washington, died of lung cancer July 12 at Holy as VP, communications. corporate Elected officers, North Carolina chapter, Amer- Cross hospital, Silver Spring, Md. He is sur- Sam Davis, producer, Doug Dahlgren Show, ican Women in Radio and Television: Lois vived by his wife, Helen, son, and daughter.

Broadcasting Jul 19 1982 94 Eift . istatcr

Other fields are just media." as green to Frank Batten Batten has also taken time to cultivate and smell the flowers of success outside To stay trim, Frank Batten skis and plays Landmark. Locally and statewide, his tennis. To keep Landmark Communica- name has been linked for decades with tions fit, he keeps hurdling the fence from educational and public service projects. the Fourth to the Fifth Estates -well- High on the list are the eight years he timed jumps that have reshaped the iden- served as chairman of the board of Old tity of the privately held company and ex- Dominion University during ODU's panded its fortunes. emergence as a major urban university. In From roots as an old -line Norfolk, Va., addition, he has been president and cam- publisher, Landmark has burgeoned paign chairman of the United Fund in under the patient and consultative Batten Norfolk and was the city's "First Citizen" into a national multimedia corporation in 1966. with annual revenues that exceed $200 Nationally, Batten was elected chairman million. of the board of The Associated Press just Batten's willingness to venture into three months ago, after having served as a new -and sometimes competing -fields director of the worldwide news agency may be a family trait. He clearly recalls since 1975 and vice chairman since 1977. how his publisher uncle unhesitatingly Though his principal experience has vaulted into radio in 1930, at the depth of been on the business side, his colleagues the Depression and at a time when many point out that since his early years when newspapers had mixed feelings about the Batten Frank Batten -chairman and chief executive gained his first newsroom ex- upstart aural medium. officer, Landmark Communications Inc.; b. Feb. perience, "he has an extraordinary grasp The uncle, Tennessean Samuel L. 11, 1927, Norfolk, Va.; U.S. Merchant Marine, of news and editorial fundamentals, prin- Slover, had migrated to the Tidewater area 1945 -46; AB, University of Virginia, 1950: MBA, cipals and practices." However, it is at the turn of the century. Over the next Harvard Business School, 1952; advertising pointed out that he will not intervene in three decades, Slover established the Nor- salesman and executive positions with Norfolk editorial matters, whatever his personal folk Virginian -Pilot and Ledger -Dispatch Newspapers Inc. (Landmark), 1952 -54; feelings might be, unless a matter be- under Norfolk Newspapers Inc., forerun- publisher and then chairman, 1954 to present; comes very serious. ner of Landmark. m. Parke, 1957; That stems from Batten's conviction "My father died when I was about 2 Frank Jr., 23; Betsy, 21, and Dorothy, 19. that the quality of reporting in both print years old," Batten explains, "and I was and broadcast media "is now much more raised in my uncle's home. He was, in he adds, studies of media business professional and more expert than at any effect, my father. So I remember that Sun- prospects at the time prompted a belief time in the past" He credits the public for day afternoon in 1930, even though I was that cable "eventually would be the vehi- contributing to this, saying: "We in the just a tiny child: A man came by the house cle for pay television." media face a particular challenge from the and sold WTAR(AM) Norfolk -the first sta- Next came the purchases of the public to set a high standard of respon- tion in Virginia -to my uncle for Greensboro (N.C.) Daily News and the sibility. There's more criticism of the SI0,000:' Greensboro Record in 1965 and the media today than at any time I can remem- Frank Batten's role in the company Roanoke (Va.) Times and World News in ber -and a lot of it is justified. But it's began to take shape following World War 1969. During the 1970's, Landmark ac- simply a matter of the public being more Il service with the merchant marine quired an additional five dailies and 21 sophisticated and better educated, with an aboard troop ships in the Atlantic and nondaily newspapers. expectation that we live up to a higher after schooling at the University of In 1978, Batten reached across the conti- standard" Virginia and Harvard Business School. He nent to shore up Landmark's position in That respect for the viewpoints of others had worked summers for the newspapers, conventional broadcasting with the doesn't surprise Batten's friend of 22 and on graduation became an advertising purchase of channel lI KNTV(TV) San years, Perry E. Morgan, executive vice salesman there. Jose, Calif., for $24.5 million and channel president /executive editor of Landmark. In 1954, at just 27, he was appointed 8 KLAS -Tv Las Vegas for $8 million. "He's a great believer in seeking out the publisher of the newspapers whose Nor- The latest chapter for Frank Batten opinion of those who have to do the folk broadcast stake had grown with the es- came 11 weeks ago at the Las Vegas con- work," affirms Morgan. "And he gives tablishment of WTAR -TV (sold last year) vention of the National Cable Television those people maximum freedom without and the Start Of WTAR -FM, now WLTY-FM. Association. He pushed the button that looking over their shoulders." Batten began expansion in earnest 10 launched Landmark's first national Many times, Morgan added with a > ears later in Roanoke Rapids, N.C., and medium, The Weather Channel, providing chuckle, Batten will be missing from his Beckley, W. Va., with construction of the a 24 -hour advertiser- supported service via third -floor office at Landmark's long -time first of 20 cable TV systems that Land- satellite to cable systems. headquarters on West Brambleton mark now operates in 15 states. Land- Batten's positive side is particularly evi- Avenue in Norfolk. "He's the kind of guy mark's is the nation's 14th dent when the discussion switches from who has most of his conversations in other largest cable MSO with more than 315,000 the past to the future, particularly with the people's offices around here, instead of his subscribers. present economic lag posing problems. "1 own;' Morgan explains. "As much as Batten admits that the 1964 beginning in believe," he declares unhesitatingly, "that possible, he goes to see his subordinates, cable was, of necessity, a modest spreading the recession is just a blip." He concedes instead of asking them to come see him." of wings: "We had to be selective.... We there may be a slowdown in certain areas, Just another reason for a feeling about didn't have much capital at the time and such as the expansion of cable program Batten by those who know him: Nice guys we concluded that cable was something we service, but feels the tighter economy can finish first, even when taking time to could get into on the ground floor." Also. "will shake out some of the marginal hurdle media fences.

Broadcasting Jul 19 1982 95 i - 0 House and Senate last week approved amendment restoring man; yet rarely is the audience made aware of the intelligence $24.4 million to Corporation for Public Broadcasting's fiscal and business savvy which allowed his success and affluence 1984 appropriation. Amendment is part of FY 1982 urgent sup- Rather, we are endlessly bombarded with his narrowminded plemental bill. Although earlier supplemental bills were vetoed ness, pomposity and meanness of spirit," and added, "there is by President Reagan (BROADCASTING, July 5), he is expected to no black 'Waltons' or 'Little House on the Prairie' to balance sign this one today (July 19). Funds bring CPB's appropriation the farcical and negative stereotypes." Book recommender to $130 million mark as originally authorized by Congress. greater involvement in programing by blacks as writers, statior owners, production consultants and concerned viewers. FCC last week authorized ISA Communications Services Inc., Satellite Business Systems, Contemporary Communications CBS and 20th Century -Fox last week officially signed pact that Corp., MCI Telecommunications Corp. and Tymnet Inc. to con- starts their joint venture in home video- CBS/Fox Flom struct digital electronic message services (DEMS). New com- Video. Signing came within anticipated 30 days of announce- mon carrier microwave service is intended for two -way ment (BROADCASTING, June 21) of venture; still to come is transmissions of digital data, voice and low-grade video between naming of president for operation. buildings and institutions within cities (BROADCASTING, June 7). FCC said it would process about 20 applications pending - to buy a TV net some requesting digital termination system channels (transmit- Ted Turner says he doesn't have money now work were owner he would cut personnel by morr ter /receivers) in as many as 100 cities - "as soon as possible." but that if he than half. Turner, president of Turner Broadcasting System. Thursday (July 15) at Boston Advertis- Hearst/ABC Video Service announced five -year "multibrand, Atlanta, told reporters that if networks don't make "significant" multimillion dollar" advertising buy by General Foods on its ing Club event, changes to combat cable, they will be in deep trouble. He said Daytime cable service. Ogilvy & Mather is agency of record for networks are almost totally dependent on Hollywood program- pact that makes GF largest of dozen or so Daytime advertisers. ing, which he characterized as of decreasing quality one Total of 40 spots per week will include messages for 20 different and "crippled by unions and runaway costs" Turnei General Foods brands. Hearst/ABC President Jim Perkins also popularity countered recent reports that TBS would increase its debt boat said services will initiate test this week in Tacoma, Wash., of later this claiming the current debt is not out of line wilt new methodology of measuring cable audience for Daytime. year, assets. He predicted CBS Cable would lose $43 million this yea] O and would "disappear" some time in fall. MGM /UA Entertainment last week announced restructuring of bank debt totalling $525 million. New arrangement replaces ex- isting separate MGM and UA lines, though at higher interest. Democrats and Republicans are debating issue of President Company further said it plans to sell public securities in MGM/ Reagan's, and Republican party's, stand on Social Security in UA Home Entertainment. commercials. But Democrats, short of funds, are asking televi- sion stations across country to run theirs at no cost. They say Republican ad was "a lie" and that stations are obligated under National Committee of U.S. Organization for CCITT is U.S. fairness doctrine to run response. Democratic commercial scheduled to meet this Tuesday (July 20) at State Department shows Social Security card being gradually clipped away by alter- in Washington to consider international videotext standard nating pairs of scissors, as voice -over claims Republicans are at- that would permit compatibility between AT &T's PLP standard tempting to cut Social Security benefits or raise taxes, and adds, and now in use in Western Europe. CEPT standard isn't fair It's Republican." Commercial seeks to answer O "It ... Republican commercial, run by about 90 stations, in which CBS Sports and New York Racing Association have reached grandfatherly -type actor portrays postman who says he is most $2.3- million- per -year agreement in principle whereby CBS popular man in town because he is carrying Social Security Sports will continue to have exclusive television rights for three checks with 7.4% cost -of- living increase, and credits Reagan years, starting in 1983, to NYRA thoroughbred races, including with that increase. Democrats note increase was mandated by Triple Crown, Travers Stake and Marlboro Cup. Next year will law and say that Reagan had called for delay in payment to ease mark 32d consecutive presentation by CBS Sports of Belmont budget strain. Republicans returned compliment as to validity Stakes. of Democrats ad. William Greener, communications director O for Republican National Committee, calls Democrats' ac Cablevision Industries, 40th -ranked MSO passing more than "tripe" and "garbage." 160,000 homes in New York, Pennsylvania, Massachusetts and Florida, will offer Showtime in all of its systems. Launches are Post - Newsweek Video has decided not to renew its co-produc- scheduled for August. Currently, Cablevision Industries has tion agreement with WRC-TV Washington for "Charlie Rose' 97,000 basic and 74,000 pay subscribers. In addition, Cablenet show. Agreement for daily talk show runs out Dec. 31. Post. Inc., 47th ranked MSO, will Showtime as primary pay offer Newsweek Video President Alan Perris said low May rating: offering in its new build system passing 135,000 homes in 10 prompted firm to drop show. Although he said program had im northwest Chicago suburbs. That launch is also scheduled for proved since new producer, Jack Fentress, had been added August. Showtime currently has about 3.3 million subscribers. "the ratings haven't." WRc -Tv spokesman said station's plan: Showtime also has affiliation deal with Daniels & Associates are undetermined but it is pleased with newer productions (450,000 homes passed) in works. There is possibility wRC -Tv or Rose, himself, may seek nev O syndicator. Show is more than year old and syndicated in 51 Blacks In television roles are stereotypically portrayed with dis- markets. proportionate number shown as violent and Irresponsible, ac- cording to conference report from University of Michigan, "Black Families and the Medium of Television," book written All -Star baseball game on ABC -TV last Tuesday night attractei by nine authors in Bush Program in Child Development at Uni- 25.0 rating, representing 20,380,000 homes watching pe versity. "The lead character in the show The Jefferson illustr- average minute, only 70,000 homes shy of record set in 198C ates our concerns," said Anthony W. Jackson, book editor. ABC -TV reported Friday. Highest All -Star rating was 28.5 i "George Jefferson is presented as a successful black business- 1970, when rating points were worth much less.

Broadcasting Jul 19 1982 96 F-.. _ ,t '+cam- f.

1 " I' r jih

Programing primer. Twenty -sixth annual Television Programing plaints. Sixty -seven stations from 20 states were represented along Conference was held in Charlotte, N.C., July 11 -13. Described by with 31 syndicators and station service companies, and network Conference Chairman Jim Hall (VR TV operations, wcov-Tv representatives. Shown at syndicator's panel, "1982 -83, New Direc- Montgomery, Ala.) as "shirtsleeve meeting providing a short course tions -New Problems;' are (I -r): Rose Bussalacki, syndication in programing, especially for those just getting started;' conference director, Advanswers, St. Louis: Bob Jacquemin, senior VR sales, featured meetings and workshops on variety of industry -related Paramount, New York; Phil Oldham, VR programing, Katz Television, topics from "Edit Systems for Television Stations" to "What's Your New York, and Bob Glaser, president, Viacom, Domestic Opera - Problem;' an open discussion of common and uncommon com- tions, New York. kmerican Forces Radio and Television Service has announced Inc., Denver -based MSO and cable investment banking firm. clans to change its name back to original title, Armed Forces He will be responsible for development and operation of cable tadio and Television Service. According to Information Ser- and pay -TV marketing strategies; programing evaluation, selec- 'ice Director Robert Cranston, "Despite the name change tion and contract negotiations, and cable advertising sales. rom Armed Forces to American Forces, the original title con - inues to widely be used almost without exception by Congress, National Burglar and Fire Alarm Association and Central Sta- ifficials the Department of of Defense, trade publications, ma- tion Electrical Protection Association have asked FCC to launch Dr networks of the broadcast industry and the general public." rulemaking requiring cable operators to make channels availa- 'roposed change is to take effect Oct. I. ble for remote alarm services. Under proposal, all new urban cable systems would have to have two -way capabilities, all would VNET(TV) New York and wETA(TV) Washington, co- producers have to have minimum of 20 channels, and all would have to f "MacNeil- Lehrer Report," are considering expanding pro - reserve at least one 6 mhz two -way channel for remote alarm ram to hour. Spokesman for program said there is "pretty good systems. To "avoid the potential problem of unfair competi- hance" it will be expanded but that there are still problems to tion," however, cable operators should be barred from offering fork out. Producers must also see if idea flies with public televi- alarm services themselves, groups said. "Commission leader- ion stations. New format would be adopted. ship is badly needed in taking the first necessary steps to solve o the most serious and urgent internal security matter facing our government failure to fulfill its fundamental responsibility J.S. Supreme Court Justice Byron White was attacked as he -its to protect innocent citizens against the violent and capricious at- rrepared to speak to meeting of Utah Bar Association in Salt tacks those criminal activity," groups said. -ake City last Thursday. Man, apparently upset by White's of bent on lecisions involving pornography and busing, punched him several times before he was subdued. "He's causing four -letter Predictions on future of cable television by Uri Evan, chairman vords to come into my living room through the TV set," of Jerusalem -based production company, Kastel Enterprises, at assailant told reporter. "The only way 1 know to stop it is to go National Academy of Television Arts and Sciences last week in o the source." White, who suffered only mild facial abrasion New York included: 60% of U.S. households will be wired by and delivered his scheduled address, said he'd been hit harder 1990; pay -TV households will grow to 50 million by that year; )laying college football. cable advertising revenues will total $2.5 billion in 1990 com- O pared to estimated $250 million for 1982; technologies such as MDS and DBS will have to go multichannel route to compete ferry Maglio, president of Rainbow Communications (distribu- with cable; at least 25% of programing for U.S. cable industry or of cultural Bravo and adult Escapade /Playboy pay -cable ser- will be produced outside U.S. by 1990; of 30 existing and 30 pro- 'ices) and outgoing president of Cable Television Administra- posed advertiser -supported cable services, only about 10 to 15 ion and Marketing Society, has been appointed to newly created will be around by 1990. Kastel currently produces one -hour lost of executive VP of marketing for Daniels & Associates weekly magazine series, Hello Jerusalem.

Broadcasting Jul 19 1982 97 r 'ditori_ls;

Relief, but not a cure ities in technology, marketing and government relations. Its re- port is due at about the time the selection committee has talked The U.S. Court of Appeals last week restored some order in a of making up its mind. Does it make sense to choose a president chaos of its own creation when it affirmed the FCC's renewal of before a decision is made about the nature and function of the the license of WESH -TV Daytona Beach, Fla. The standards by NAB itself? which Cowles Broadcasting was judged worthy to keep its station As was noted on this page last April 5, after Wasilewski's inten- against the claim of a rival applicant now become renewal policy tions were reported, the timing of his personal decision was for- for the FCC. From now on licensees can run on their records if tuitous, occurring as it did while the futures committee was deep challenged at renewal time and win if their records are good. That in its deliberations. "Indeed," it was remarked here of is a distinct improvement over conditions prescribed by the same Wasilewski, "as he approaches elder- statesman status after 33 court (in an opinion written by the same judge) when the court in years with the association and 17 as its president, he is an ad- 1978 sent back the original FCC renewal of the Cowles license vantageous position to contribute to plans for the future of the and decried favoritism for incumbents. It is not, however, im- NAB." Since that was written, Wasilewski has undergone coron- provement enough. ary surgery but is convalescing and should be available for con- If the 1978 decision had been allowed to stand, licensees with sultation soon. multimedia holdings, wherever located, would have been fair The point is that the NAB still has a president and a function- game for competing applicants small enough for owners to be on- ing staff headed by an executive vice president who is seen by the -scene managers of their intended prey and to be without some as a qualified successor to the incumbent president. No other media holdings. It was a prescription for the dismantling of emergency decrees the hiring of a Wasilewski successor until the all multiple ownerships. organization the successor is to head has been defined. Under the new decision of the court, affirming the FCC's com- plete revision of its original WESH -TV order, diversity of ownership and integration of management and ownership still count in Closing the credibility gap match -ups of licensees and challengers but not enough to offset a licensee's showing of substantial service. The protection of in- A carefully measured response has come from Van Gordon cumbents, however, is far from absolute. Sauter, president of CBS News, to the article in TV Guide charg- First of all, the decision leaves to the FCC the judgment of ing that a CBS documentary on Vietman was slanted to make it what constitutes "substantial" service. That judgment can vary come out the way the producer had promised it would. In es- widely with changes in composition of the FCC. Second, the deci- sence, Sauter says some things were done that ought not to have sion invites the FCC deeper and deeper into program surveillance been done and some not done that ought to have been, but none as it attempts to define service that will withstand attack. The as grossly done or undone as TV Guide presented things. He FCC that wrote the latest WESH -TV renewal a year ago cited per- "stands by the broadcast" centages of news, public affairs and local programing among its But CBS correspondents have been ordered to take more active standards of comparison. What is to prevent a future FCC from roles in the preparation of news pieces that may be sticky; a new elevating those percentages or adding new categories of program- position, vice president for news practices, or ombudsman, will ing to decide whether an incumbent falls below or above the be created in CBS News, and a sequel to the disputed documen- "substantial" mark? tary will be prepared and broadcast. Those are all salutary answers More than ever it is evident that legislation is needed to repair to problems raised by TV Guide. the renewal process that has developed under present provisions When CBS News began its investigation of the charges made of the Communications Act. Last week's court decision, helpful by TV Guide, it was noted on this page that the move was in as it is, gives broadcasters no reason to abate their work on refreshing contrast to the "arrogance" that "has occasionally Capitol Hill. been on display in major newsrooms of this country when ques- tions were raised about the reliability of their work." The memorandum from Sauter accentuates that contrast. First things first

The search for a new president of the National Association of Broadcasters is in a momentary lull as members of the selection committee digest the interviews they had two weeks ago with six r WAS ú@/ candidates. Come to think of it, "search" is the wrong word to ACT/ON describe the process that has been going on since Vincent T. Wasilewski let it be known that he would leave the presidency. - N- s The selection committee has taken no serious initiative to look for prospective successors. It has waited for candidates to come to Ae>i , c it. If that model of passivity turns up a red -hot leader of the NAB, l the Harvard Business School may want to add to its curriculum in executive recruitment a course in how to wait beneath the tran- ' som for resumes to blow in. Perhaps it is just as well that the selection committee is in recess. The pause gives everybody time to remember that the NAB itself may soon be in for significant change. A special Jack Schmidt "futures committee" has been thinking large thoughts about Drawn for BROADCASTING by modernizing the association to cope with proliferating complex- "We may have to change the sign."

Broadcasting Jul 19 1982 98 STATION

RATING: KTVI KMOX-TV KSDK-TV

MIRROR BROADCASTING

SOURCE: ARBITRON MAY 1982 LATE NEWS RATING 10 -10:30 PM M -F