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1. Location of Thermal Resource Hellenic Open University Master in Business Administration (ΜΒΑ) Postgraduate Dissertation "Exploitation and effect of natural and therapeutical thermal resource in the context of tourism development in the area of Trikala." Vissarion Gkoutzamanis Supervisor: Eleni Gaki Patras, Greece, June, 2020 © Hellenic Open University, 2017 The content of this thesis/dissertation along with its results is owned by the Hellenic Open University and his/her author, where each of them has the sole and exclusive right to use, reproduce, and publish it (totally or partially) for educational or research purposes, with the obligation to make reference to the thesis's title, the author's name and to the Hellenic Open University where the thesis/dissertation was written. "Exploitation and effect of natural and therapeutical thermal resource in the context of tourism development in the area of Trikala." Vissarion Gkoutzamanis Supervising Committee Supervisor: Co-Supervisor: Eleni Gaki Ekaterini Kokkinou Assistant Professor, University of the Aegean Associate Professor, H.A.A. Patras, Greece, June, 2020 "Acknowledgments" I would like to thank the following people, without whom I would not have been able to complete this research, and without whom I would not have made it through my master's degree! The tutors of every module of the MBA program of Hellenic Open University for their support and their efforts to transmit as much knowledge they could, given the limited time they had at their disposal. Special thanks to my supervisor Dr. Eleni Gaki whose support, guidance, and knowledge into the subject matter constituted an enormous boost on my confidence for the conduction of this research. The accommodation businesses of the tourism sector in Trikala, who took time to return surveys and allowed me to have decent content for my dissertation. My colleagues at Lidl Hellas, who provided me with support and compassion to all my stresses and anxiety during the last three years of study. My parents and my brothers for emotional support during my studies for my MBA degree and the compilation of this dissertation. Finally, my biggest thanks to my fiancé Anna for her full support, without which I would not be able to reach the end of this challenging but also invaluable path of study and education. Postgraduate Dissertation 1 Abstract The subject of this dissertation is one first look and approach at the suitability and potential of the area of Trikala for the development of spa and wellness tourism, on the occasion of the existence of a certified thermal spring on the broader area (Rizoma). The dissertation also studies the tourism development of the city that can be succeeded by the exploitation of the thermal resource through the interaction with the existing tourism of the area, either alternative or classical massive tourism. New trends worldwide inextricably link the development of tourism with the development of alternative forms of tourism. Health and wellness tourism clearly account for the bulk of it. In the context of these trends, the attractiveness of the Trikala prefecture for the development of health and wellness tourism is examined, initially recording the main characteristics of significant thermal/spa centers of Greece and Europe. Then, in order to better understand the elements that compose the alternative tourism and the potential wellness tourism of Trikala, a research was carried out in hotels and accommodation facilities in the area, guided by the alternative tourism and the utilization of the thermal resource. The data resulting from the above research are examined qualitatively and quantitatively in order to draw useful conclusions regarding the exploitation of the thermal resource and how it will contribute to the tourism and general development of the region. The conclusions of the above research serve to formulate and propose a model of cooperation between the existing regional accommodation facilities with the potential future health and wellness center in order to increase tourist traffic and economic development of the area. Keywords Thermal resource, spa tourism, health tourism, wellness tourism, thermal spring, thermal source, alternative forms of tourism, sustainable development, exploitation of thermal resource, thermal center, spa center Postgraduate Dissertation 2 Περίληψη Αντικείμενο της παρούσας διπλωματικής αποτελεί μια πρώτη μελέτη και προσέγγιση της καταλληλότητας και δυνατότητας της περιοχής των Τρικάλων για ανάπτυξη Ιαματικού Τουρισμού και Τουρισμού Ευεξίας, με αφορμή την ύπαρξη πιστοποιημένης ιαματικής πηγής στην ευρύτερη περιοχή (Ρίζωμα). Επίσης η εργασία ερευνά την τουριστική ανάπτυξη της περιοχής που δύναται να επιφέρει η εκμετάλλευση του ιαματικού πόρου μέσα από την αλληλεπίδραση με τον υπάρχον τουρισμό της περιοχής, είτε εναλλακτικού είτε παραδοσιακού τύπου. Οι νέες τάσεις παγκοσμίως συνδέουν άρρηκτα την ανάπτυξη του τουρισμού με την ανάπτυξη εναλλακτικών μορφών τουρισμού, με το μεγαλύτερο κομμάτι αυτού να κατέχει ο τουρισμός υγείας και ευεξίας. Στα πλάισια αυτών των τάσεων εξετάζεται η ελκυστικότητα της περιοχής των Τρικάλων για την ανάπτυξη τουρισμού υγείας και ευεξίας, αρχικά καταγράφωντας κύρια χαρακτηριστικά σημαντικών ιαματικών κέντρων της Ελλάδας και της Ευρώπης. Έπειτα για την καλύτερη κατανόηση των στοιχείων που συνθέτουν τον εναλλακτικό τουρισμό και τον εν δυνάμει ιαματικό τουρισμό των Τρικάλων, υπήρξε έρευνα σε ξενοδοχεία και καταλλύματα της περιοχής, με γνώμονα τον εναλλακτικό τουρισμό και την αξιοποίηση του ιαματικού πόρου. Τα δεδομένα που προκύπτουν από την παραπάνω έρευνα εξετάζονται ποιοτικά και ποσοτικά με σκοπό την εξαγωγή χρήσιμων συμπερασμάτων σχετικά με την αξιοποίηση του ιαματικού πόρου και πως αυτή θα συνεισφέρει στην τουριστική αλλά και γενικότερη ανάπτυξη της περιοχής. Τα συμπεράσματα της παραπάνω έρευνας χρησιμεύουν, εν συνεχεία, στη διατύπωση και πρόταση ενός μοντέλου συνεργασίας μεταξύ των υπαρχόντων καταλυμμάτων της περιοχής με το μελλοντικό ιαματικό κέντρο υγείας και ευεξίας με σκοπό την αύξηση της τουριστικής κίνησης και την οικονομική ανάπτυξη της περιοχής. Λέξεις – Κλειδιά ιαματικός πόρος, ιαματικός τουρισμός, τουρισμός υγείας, τουρισμός ευεξίας, ιαματική πηγή, ιαματικό κέντρο, εναλλακτικές μορφές τουρισμού, βιώσιμη ανάπτυξη, εκμετάλλευση ιαματικού πόρου Postgraduate Dissertation 3 Table of Contents Abstract ................................................................................................................................. 2 Περίληψη............................................................................................................................... 3 Table of Contents .................................................................................................................. 4 List of Tables ......................................................................................................................... 6 List of Figures ....................................................................................................................... 6 List of Abbreviations & Acronyms ....................................................................................... 7 Introduction ........................................................................................................................... 8 1. Literature Review ............................................................................................................ 10 1.1 Tourism: Definitions ................................................................................................. 10 1.2 Alternative Forms of Tourism ................................................................................... 12 1.2.1 Maritime Tourism. ............................................................................................. 13 1.2.2 Health Tourism ................................................................................................... 14 1.2.3 Religious Tourism .............................................................................................. 14 1.2.4 Agrotourism ....................................................................................................... 14 1.2.5 Wine Tourism ..................................................................................................... 15 1.2.6 Sports Tourism ................................................................................................... 15 1.2.7 Ecotourism ......................................................................................................... 16 1.2.8 Adventure Trips and activities as tourism motivation ....................................... 16 1.2.9 Conference Tourism ........................................................................................... 18 1.2.10 Geotourism and Cultural Tourism (Arts) ......................................................... 18 1.2.11 Social Tourism and Family Tourism as sub-categories of tourism .................. 19 1.2.12 Wellness and Medical Tourism ........................................................................ 19 1.3 Sustainable Tourism Development and its Benefits ................................................. 22 1.4 General conditions for the application of regional Alternative Tourism .................. 25 2. Thermal Centers and Thermal Resources ....................................................................... 26 2.1 General characteristics .............................................................................................. 26 2.2 Thermal centers and springs in Greece ....................................................................
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