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INVESTING | 4/09/2012 @ 11:30AM | 2,851 views Who is Brazil's Most Creative Person in Business?

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Who is the most creative Brazilian in business? Many will argue that professional football has become big business and therefore Neymar, young footballer from Santos FC called the New Pelé by the NYT, should be the right answer. Others will claim it must be Brazil’s most famous entrepreneur Most Popular

Eike Batista, the seventh richest man on earth. However, the right answer is NEWS People Places much more exotic than a footballer or an entrepreneur. According to Fast Company Magazine, Brazil’s most creative person in business is a tribal chief 5 Horrifying Facts You Didn't Know who has partnered with Google to save his tribe from the brink of extinction About the Space Shuttle +62,704 views and stop deforestation in Amazon rainforest. A Working Mom Defends the 'Lululemon Stay-at-Home Mother' The innovative and effective ways chief Almir Narayamoga Surui of the Surui +51,225 views Paiter tribe has chosen to fight these noble causes have made him the target 12 Ways To Spot A Liar At Work of death threats and also worldwide notoriety. For instance, Bianca Jagger +42,455 views recently told the Financial Times that Chief Almir is “her friend.” Food's Biggest Scam: The Great Kobe In 2011, chief Almir of the Surui Beef Lie +35,401 views tribe was ranked the 53rd most The Forbes Five: Hip-Hop's Wealthiest creative people in Business in the Artists 2012 +34,352 views world by Fast Company Magazine. Launched in 1995 by two former Obamacare Billionaire: What One Entrepreneur's Rise Says About The Harvard Business Review editors, Future Of Medicine +30,183 views Fast Company is one of the main reference in the business of Manchester United Again The World's Most Valuable Soccer Team +24,412 views innovation, with over 463 thousand followers 'Prometheus': When Movie Marketing (@fastcompany ). In case you are Goes Very Right +23,184 views wondering, Wadah Khanfar, the Why Bill Gates Is A Hero And Donald director general of Al Jazeera,was Trump Is A Zero +20,440 views ranked number one, Eike Batista Chief Almir of The Surui Amazon Tribe is using Google Earth and cell phones to fight deforestation The Best Accounting Firms to Work For was ranked 58th and Neymar was, and save his tribe from the brink of extinction - +14,735 views Photograph by Ivan Kashinsky

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obviously, not present . + show more In October 2011, chief Almir earned the first Bianca Jagger Human Rights Foundation Award for Leadership in recognition of “his courageous struggle” Ricardo Geromel in defense of Surui ancestral land in the Amazon and his commitment to Contributor environmental protection and to the survival of his people. + Follow on Forbes

Nobody explains better chief Almir’s partnership with Google than Emily Contributions are related to global economic issues Biuso: with a focus on Brazil, where I was born and raised. I have had an erratic career: I worked as agricultural “Chief Almir of the Surui people of the Brazilian Amazon has looked to a commodities trader for Noble Group in Hong Kong, Switzerland, Brazil, Argentina, Paraguay, and surprising source to help his tribe maintain its traditional way of life: Uruguay. In Guinea Conakry, I was project manager Google. In 1969, shortly before Almir was born, the tribe had its first contact for the French Bolloré Group, responsible for with outsiders, who brought disease, violence, and death with them. Then Brazilian accounts such as Vale and Odebrecht. I have also launched my own business in China, loggers arrived, laying waste to the Surui’s homeland. Chief Almir decided mainly in Beijing. Fluent in five languages and survival depended on outreach. His partnership with Google, which began in struggling to learn Mandarin, I hold a bachelor’s degree in business management from Fairleigh 2007, has enabled the tribe to create an online “cultural map” of the Surui Dickinson University, New Jersey and have studied with stories from the tribe’s elders that are uploaded onto YouTube, as well towards a Masters in Management at ESCP Europe, + show more as a geographical map of their territory created with GPS — equipped in Paris. smartphones from Google. In 2009, Google employees taught the Surui to The author is a Forbes contributor. The opinions expressed are those of the writer. use cell phones to record illegal logging on their land. Tribal members can now take photos and videos that are geo-tagged and immediately upload the RICARDO GEROMEL’S POPULAR POSTS images to Google Earth. Law-enforcement officials can no longer claim Scandal! In Brazil, Blogs with Embedded Youtube ignorance of the problem when evidence of the deforestation is publicly Videos are Charged Monthly Fees 13,298 views available online.” The 9 Commandments of Innovation 10,821 views

Brazil's Top 10 Most Innovative Companies Here is a video explaining how the Surui Amazon Tribe, led by chief Almir, is 10,473 views using Google Earth and cell phones to fight deforestation. Marchionne, Fiat-Chrysler CEO, warns: The Chinese Empire Will Strike 7,249 views Besides using Google services to avoid the destruction of the forest, his tribe Hackers Stole $ 1billion in Brazil, The Worst signed a new security plan with the National Indian Foundation (Funai) and Prepared Nation to Adopt Cloud Technology the Federal Police to assist in the monitoring of their areas with the use of 7,185 views REDD -or “retchy”, as the chief pronounces it. The acronym stands for MORE FROM RICARDO GEROMEL Reducing Emissions from Deforestation and Forest Degradation. It is a set of steps designed to use market/financial incentives in order to reduce emissions of greenhouse gases from deforestation and forest degradation. Basically, companies are willing to pay to have trees soak up carbon dioxide on their behalf. Companies won’t pay for a forest that is merely in existence, Ricardo’s News Stream they will rather pay for preventing its destruction. Show all activity (20) Between 2009 and 2011 the Surui fund generated 360 thousands tons of CO2 New Post 3 days ago credits. These credits still need to be certificated but taking into The 9 Commandments of Innovation consideration current values, they are worth around US$ 10,8 mi.

The funds raised through the sale of carbon credits will go to the Brazilian New Post 1 week ago Who is Brazil's Most Creative Person in Business? Biodiversity Fund (Funbio) – a NGO that manages financial mechanisms, selects and manages environmental projects. Then, Funbio will redirect the Comment 2 weeks ago resources to the Fund Suruí, managed by chef Almir. According to chief Today, even though there are more cell phones Almir, only companies that match a certain set of criteria will be able to buy than people in Brazil, less [...] their carbon credits. The idea is not to sell carbon credits to companies that on What is Brazil's Most Promising Sector? may harm the environment in another country. “We will monitor the Comment 2 weeks ago company, its attitude and history, as well as social and environmental Thanks for sharing your piece. I was not aware responsibility,” he said. Chief Almir expects to ensure that within ten that 65% Brazilian digital [...] years, “my people be autonomous, able to manage our territory and on What is Brazil's Most Promising Sector? strengthen our economy in a sustainable manner.” New Post 3 weeks ago In a former post I discussed the difference between innovation and

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invention. Chief Almir use of Google Earth to track deforestation is a great What is Brazil's Most Promising Sector? example of innovation. He hasn’t invented anything, he has only used existing technology to solve a problem. New Post 3 weeks ago Brazil's E-Commerce Is Booming: Record- Breaking Figures In 2011, growth of 26%, Earnings of $11 bn Page 1 2 Next Page »

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Ricardo Geromel, Contributor Covering global economic issues with a focus on Brazil + Follow on Forbes

INVESTING | 4/09/2012 @ 11:30AM | 2,854 views Who is Brazil's Most Creative Person in Business?

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I am not sure if chief Almir’s initiatives are examples of cleantech innovation or social innovations. Maybe the way the tribe is using Google Earth can be described as social innovation and the use of REDD is cleantech innovation. Most Popular

A more concrete example of cleantech innovation in Brazil: Petrobras (PBR, PETR4.BR), Brazil’s government-controlled oil company, has announced it will launch a 1.1 megawatt solar-power project. Petrobras plans to invest $11.5 million to build the plant, which should be operational by the second Ricardo Geromel Contributor half of 2014. + Follow on Forbes

When it comes to cleantech, Brazil is still distant from the best practices in Contributions are related to global economic issues the world. The Global Cleantech Innovation Index, published by the with a focus on Brazil, where I was born and raised. I have had an erratic career: I worked as agricultural Cleantech Group and the World Wildlife Fund, attempts to rank countries commodities trader for Noble Group in Hong Kong, based on how well they’re nurturing cleantech innovation. Cleantech Switzerland, Brazil, Argentina, Paraguay, and industry is defined as an all-encompassing term that includes wind power, Uruguay. In Guinea Conakry, I was project manager for the French Bolloré Group, responsible for solar power, smart grid technologies, recycling, biofuels, energy store, Brazilian accounts such as Vale and Odebrecht. I transportation, and more. Even though Brazil ranks 25th, still very far away have also launched my own business in China, mainly in Beijing. Fluent in five languages and from the leader Denmark, green innovation is booming in Brazil. (Complete struggling to learn Mandarin, I hold a bachelor’s ranking can be seem in the end of the post. Good news for Brazilian readers, degree in business management from Fairleigh Dickinson University, New Jersey and have studied Argentina ranks 26th). towards a Masters in Management at ESCP Europe, in Paris. People interested in cleantech innovation in Brazi should contact New Ventures Brasil, a VC focused on cleantech and emerging markets. New The author is a Forbes contributor. The opinions expressed are those of the writer. Ventures addresses the key barriers to “green” entrepreneurial growth by building in-country support networks for environmental enterprises and RICARDO GEROMEL’S POPULAR POSTS increasing their access to finance. Marcelo Torres Alves is the responsible for Scandal! In Brazil, Blogs with Embedded Youtube running the operations in Brazil, where New Ventures has six companies in Videos are Charged Monthly Fees 13,299 views its portfolio: A7 Brasil, Adespec, BioOctane, DryWash Indústria e Comercio, The 9 Commandments of Innovation 10,939 views Florestas, Ouro Verde Amazonia (Ecoban Agroindustrial Ltda). Brazil's Top 10 Most Innovative Companies 10,477 views For those interested in social innovation in Brazil, I strongly suggest to

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become familiar with Makesense. Basically, Makesense find solutions to social entrepreneurs by connecting them to individuals ready to take up their Marchionne, Fiat-Chrysler CEO, warns: The Chinese Empire Will Strike 7,249 views challenges. Their main advocate in Brazil is Paulo Monteiro. If you are in the Hackers Stole $ 1billion in Brazil, The Worst US or in Europe and wondering how you can help a social entrepreneur in Prepared Nation to Adopt Cloud Technology Brazil- or anywhere else- contact Makesense directly and they will present 7,185 views you with a list of social entrepreneurs that you could help from home, using MORE FROM RICARDO GEROMEL the skills you already have.

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