2013 Conference Abstracts
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The World Congress of Sociology of Sport June 12‐15, 2013 Book of Abstrracts www.issa2013.org ISSA 2013 World Congress – Book of Abstracts Keynote of new facilities, reinvigorated sport organisations, Thursday, June 13, 2013 modern equipment and possible growth in sport 9:00 AM ‐ 10:30 AM participation. This paper is focused on this last Salon A idea, exploring the impact hosting mega‐sport events have had on sport participation in Australia. Sport, Music and Song: Ways of Seeing Aboriginal The study is focused on three recent events: the Identities in Modern Taiwan Sydney 2000 Olympic Games; the 2003 Rugby Alan Bairner, University of Loughborough (United World Cup; and the 2006 Melbourne Kingdom) [email protected] Commonwealth Games. While some studies suggested that sport participation did increase in Relatively little is known outside Taiwan about the Australia following the staging of the 2000 island’s indigenous minority. Indeed, some of the Olympics, the failure of associated organisations to most successful members of this group – those maintain consistent data makes it difficult to who have played MLB such as Chin‐feng Chen and support this conclusion. Post 2000, the Chin‐hui Tsao – are probably not even known to development of a more consistent data, and the belong to indigenous tribes except by the most increasing discourse surrounding the concept of obsessive aficionados. The main aim of this sport participation legacy, it is now possible to presentation is to demonstrate that by focussing examine sport participation trends in Australia with on relatively small, local case studies, it is possible more certainty. This research analysed sport to contribute to broader debates. The talk registration data collected from national specifically addresses the place in Taiwanese federations as well as data collected from the society of indigenous people, who make up only Australian Bureau of Statistics and the Australian 2% of the island’s population, with particular Sport Commission. The findings present a mixed reference to the politics of identity. What is picture. It is evident in some sports, particularly at revealed, however, is intended to throw light on a the junior level, that elite success and the hosting wide range of issues that have resonance of major events resulted in a short‐term extending well beyond the shores of Taiwan. These participation bounce. However, this growth was include the spread of Christianity, colonialism and often not sustained over the longer‐term. its legacy, national identity, memory, authenticity, the symbolic importance of space, and the Social Leveraging of Elite and Mass Participation relationship between popular culture and identity Events: a Case Study of the Tour of Flanders formation. Inge Derom, University of British Columbia, School of Kinesiology (Canada) [email protected] Robert VanWynsberghe, University of British Sport Mega‐Events Columbia (Canada) [email protected] Thursday, June 13, 2013 11:00 AM ‐ 12:30 PM Governments increasingly invest in the hosting of Salon A sport events. In order to gain support for hosting, governments reconcile economic and political Participation Legacy and the Hosting of Mega‐ objectives with local popular cultural and social Sport Events ones. Different levels of government strategically Stephen Frawley, University of Technology Sydney use sport events as a vehicle to achieve positive (Australia) [email protected] social outcomes. This process is known as social leveraging. The legacy of a mega‐sport event for a host nation or city can take many forms. This can include non‐ This presentation details research examining social sporting gains such as urban renewal, destination leveraging of the most popular annual cycling marketing and associated economic development. event in Belgium: the Tour of Flanders. In this Sport related benefits can include the development 1 ISSA 2013 World Congress – Book of Abstracts event elite cyclists participate in a 258 km race materialized within the local context. In particular, from Bruges to Oudenaarde with 600,000 to it will discuss the impact of the campaign on a 800,000 people watching along the route. group of young people (n=14) from a high school in Approximately 34 million people in Europe view the Greater Vancouver Area and demonstrate the elements of the Tour on television. Also, 16,000 manner in which public policies were used to amateur cyclists participate in the mass fashion a particular vision of an ideal citizen (both participation event. This year marks the 100th active and healthy) as oppose to creating lasting anniversary of the Tour, which is accompanied by health legacies for those living within host an additional investment of over €3 million from communities. the Flemish government to create sporting and cultural activities that are themed around the Tour, resulting in a cycling festival for citizens and Sport and Globalization international visitors. Thursday, June 13, 2013 11:00 AM ‐ 12:30 PM Qualitative in‐depth interviews are completed with Salon C members of the organizing body of the Tour of Flanders and government officials at the municipal, United Students Against Sweatshops: Social provincial, and regional levels who host the event. Protests and Global Activism Against Sweatshops Results show that the social leveraging framework Where Sporting Goods for Universities Are Made can be extended from a linear to an iterative George Sage, Retired (United States) process. This submission not only discusses how [email protected] the Tour of Flanders is leveraged, but also how strategic objectives differ among levels of A fundamental feature of capitalism is the government and how event‐themed activities exploitation of labor. The result has been persisting change public policy and the built and/or social structured conflicts between workers and their environment in host cities. capitalist employers. Social movements organized by workers and their organizations and by activists Mandating Action: Leveraging the 2010 Winter on behalf of the workers have been an enduring Olympics characteristic of capitalist societies. Contemporary Amanda De Lisio, University of Toronto (Canada) sport is an integral component of the global [email protected] capitalist political economy. Sporting goods manufacturing is one of the most flourishing global In the wake of a sport mega‐event, host cities export‐processing industries. Sweatshop labor is invest enormously in order to create a favourable the dominant method employed by sporting goods impression of local communities to the (watching) and equipment suppliers. Beginning in the early world. The 2010 Winter Olympic host, 1990s Nike Social Movement campaigns brought Vancouver/Whistler, British Columbia, who strove their message about Nike’s Asian sweatshop to brand communities as the healthiest and factories to American university campuses. A rising greenest Olympic/Paralympic host in the world via tide of student activism led to the founding of the the creation of a provincial health campaign, United Students Against Sweatshops (USAS) in ActNow BC, proved to be no exception. In order to 1997, a grassroots organization of students who capture the attention of young people across the formed a powerful and dynamic social movement province, ActNow BC created support material for targeting Nike, Adidas, and other global sporting newly‐implemented school health policies. Using goods corporations, particularly those making qualitative data, this presentation will analyze the collegiate licensed products under unhealthy, extent to which ActNow BC policies and other unsafe, and unfair working conditions. In 2012 public strategies, socially leveraged (O’Brien and more than 200 college and university campuses in Chalip, 2007; 2008) around the Games, the United States had member chapters, in 2 ISSA 2013 World Congress – Book of Abstracts addition to dozens of organizations worldwide not and vis‐a‐vis the emergence of football as a vehicle formally linked to USAS. USAS has successfully of migration. adopted antisweatshop codes and institutional policies against sweatshops, especially sporting The Transnational Flow of Body Cultures:The goods firms who make collegiate licensed Globalization of Modern Yoga in the 20th Century merchandise. Combining qualitative methods Patricia Vertinsky, University British Columbia about USAS leaders, activists, and sweatshop (Canada) [email protected] workers, along with extensive document analyses, I employ a conflict/cultural perspective to examine Modern transnational yoga has increasingly various features of this social movement ‐‐ its became understood as a predominantly purpose, organization, methods, leadership Anglophone phenomenon in spite of its Asian strategies, and outcomes. inspirations ‐ one of the first and most successful products of globalization. Now one of the fastest Navigating Bodies, Borders and the Global Game: growing health and fitness activities, said to be Football, Out‐Migration & the Adolescent Male ‘oxygen for the modern soul,’ modern yoga can be Body in West Africa found everywhere among the affluent, educated Darragh McGee, University of Toronto (Canada) and especially women. This paper will discuss how [email protected] interest in yoga thought and practices began to grow in the late 19th century as the result of an How do adolescent males in West Africa ongoing dialogical exchange between modern body understand and experience the game