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Iplay You Play Wii Play The MIT Education Arcade Presents iPlay, YouPlay, WiiPlay How play is changing media and media is changing play. May 18 and 19, 2010 Massachusetts Institute of Technology Cambridge, MA Sandbox Summit® is a highly-respected series of conferences that explores how technology affects the way kids play, learn and connect. As technology is woven into every part of our children’s lives, Sandbox Summit raises the bar on questions surrounding the use and development of new playthings and play spaces. Through high-energy panels, innovative demonstrations, original research, and thought-provoking discussions with industry leaders, analysts, journalists, educators and parents, each Summit strategically intermingles disciplines and viewpoints to bring fresh ideas to every event and never talks to a room full of nodding heads. ® 2 Sandbox Summit : iPlay, YouPlay, WiiPlay Welcome. When we launched Sandbox Summit® in 2008, we were focused on the ever-increasing number of toys with bells, whistles and chips. We thus coined the expression, “We have crossed the Digital Rubicon.” Two years later, the title of Sandbox Summit® @ MIT, iPlay, YouPlay, WiiPlay makes it crystal clear: The ways and means of play have changed. Today, children play across platforms. They move seamlessly from physical playrooms to virtual ones. They collaborate and shape content. Movies are playgrounds; virtual worlds support playdates. The world of digital media offers opportunities to play — and learn — anytime and anywhere. Our responsibility as business leaders, toy and game developers, designers, educators, researchers, and parents is to make sure that the toys children are using today — in whatever form they take — stimulate the kind of open-ended experiences that foster creativity and the critical thinking skills necessary to succeed in the 21st century. Of course, they must remain playful and fun. Join us on the other side of the Digital Rubicon as we explore how play is changing media and media is changing play. Claire and Wendy How play is changing media and media is changing play. 3 The Founders Claire S. Green Claire is the president of Parents’ Choice Foundation, the nation’s oldest nonprofit guide to quality children’s media and toys. Since taking the helm in 1999, she has been determined to preserve and promote the organization’s reputation as a leading authority in, and advocate for quality children’s media and toys. Claire’s immersion in the children’s toy and media marketplace has made her an invaluable participant and advisor to industry leaders. She is a frequent speaker at industry meetings and has been widely quoted about the best in children’s media, toys, books and music. Prior to heading Parents’ Choice Foundation, Claire wrangled the national press corps for Presidential visits, the international press for the 1996 Olympic Broadcasting Unit, produced award-winning film and video projects, served as Deputy Campaign Manager for a U.S. Senate race, and directed large-scale public events. She credits these early think-on-your-feet jobs with honing the skills now required to supervise and administer multiple programs, and arbitrate decisions that are rarely black and white. Claire graduated from Goucher College. She lives in a cabin in the middle of the woods in Maryland with her husband and dog Sammy. Wendy Smolen Wendy has been an astute player in the children’s toy and media industry for over 20 years, testing, evaluating and rating products, always seeking to balance what’s new and newsy with what works and what’s worth it. She has held senior positions at Nick Jr. Family Magazine, Parents magazine, and Toy Wishes magazine. At all three publications, she established synergistic relationships with the magazines’ online counterparts. She has also worked on new projects and concepts for LEGO, Crayola, Out of the Blue, and Microsoft. Wendy has appeared on numerous television and radio shows, and has been interviewed by national publications discussing timely subjects that appeal to modern parents. She is often featured as a guest blogger on Amazon’s toy blog: Toywhimsy.com. Prior to looking at the ways and means of kids’ play, Wendy played with more grown-up toys as the creative director of two international cosmetic companies. Wendy earned a B.S. at Cornell University. She lives in Connecticut with her husband and three children who have literally gone from crib to college testing her theories on play. ® 4 Sandbox Summit : iPlay, YouPlay, WiiPlay Sandbox Summit®Advisory Board Warren Buckleitner, Ph.D., Editor, Jane Gould, Vice President, Consumer Children’s Technology Review Insights, Nickelodeon/MTVN Kids and Alice Cahn, Vice President of Social Family Group Research, Nickelodeon Responsibility, Cartoon Network US Lisa Guernsey, Journalist and Author, Harold Chizick, Vice President, Into the Minds of Babes Global Communications and Andy Kaplan, CFO, DonorsChoose.org Promotions, Spin Master Ltd. Alexandra Kennedy, Executive Director, David Elkind, Ph.D., Professor The Eric Carle Museum of Picture Emeritus of Child Development at Tufts Book Art University, Author, The Hurried Child Michael H. Levine, Ph.D., Executive Judy Ellis, Founder and Chair, Director, Joan Ganz Cooney Center Department of Toy Design, Fashion at Sesame Workshop Institute of Technology Maggie McGuire, Vice President, Jim Engle, President, Little Kids, Inc. Kids and Parent Channels Online, Ellen Galinsky, President, Co-founder, eScholastic Families and Work Institute Scot Osterweil, Creative Director, Richard Gallagher, Ph.D., Director of MIT Education Arcade Special Projects, Institute of Attention Mitchel Resnick, Ph.D., Professor of Deficit Hyperactivity and Behavior Learning Research, MIT Media Lab Disorders, Assistant Professor of Child Nancy Schulman, Director, and Adolescent Psychiatry, NYU Child 92nd Street Y Nursery School Study Center Alice Wilder, Ed.D., Co-creator, Think It, Stephen Gass, President, Ink It Publishing and Head of Research Every Baby Company, Inc. and Education, PBS Super Why! We would like to thank... Scot Osterweil When we approached Scot about hosting Sandbox Summit at MIT, neither he nor we had any idea what we were in for. We couldn’t have envisioned a better partner or place to hold iPlay, YouPlay, WiiPlay. From academics to logistics, Scot and his colleagues at the MIT Education Arcade, the Media Lab, and Comparative Media Studies departments have been tireless champions and collaborators. Our Speakers, Moderators and Panelists: Our keynotes, Henry Jenkins and Laura Seargeant Richardson. Marina Umaschi Bers, Ph.D., Dr. Cynthia Breazeal, Alice Cahn, Alex Chisholm, Carla Engelbrecht Fisher, Terry Fitzpatrick, Nick Gnat, Lisa Holton, Justin Johnson, Alexandra Kennedy, Eric Klopfer, Barry Kudrowitz, Stacey Matthias, Mitchel Resnick, Peter Reynolds, Eric Rosenbaum, Constance Steinkuehler, Brigid Sullivan, Ben Vershbow. Our Sponsors: Sandcastle Sponsor: VTech. Playdate Sponsors: 360 Public Relations, frog design, Toy Industry Association, The Eric Carle Museum of Picture Book Art. Media Sponsors: TechnoSource, Women In Children’s Media, Ypulse. And the intrepid team that made this possible: Jessica Tatlock, our behind the scenes guiding force; Jessica Hensley, John Jenkins, Stacy Leistner, Kristina Loring, Skye McIntyre, Jennifer Moyer, Sara Munday, Victoria Renwick, Carol Shufro, Dana Smolen, Riki Smolen, Keri Stelmack, Laura Tomasetti, Andrew Whitacre. How play is changing media and media is changing play. 5 The Game Plan iPlay, YouPlay, WiiPlay How play is changing media and media is changing play. DAY ONE: May 18, 2010 8:00 A.M. BREAKFAST 8:35 A.M. WELCOMING REMARKS Claire Green and Wendy Smolen, Cofounders, Sandbox Summit® 8:45 A.M. – 9:30 A.M. KEYNOTE Toying with Transmedia: The Future of Entertainment Is Child’s Play Henry Jenkins, Provost’s Professor of Communication, Journalism, and Cinematic Arts at the University of Southern California 9:45 A.M. – 10:45 A.M. PANEL DISCUSSION A New Chapter for Books: Innovative Approaches to the Oldest Form of Media Moderator: Alexandra Kennedy, Executive Director, The Eric Carle Museum of Picture Book Art Panelists: Lisa Holton, Founder and CEO, Fourth Story Media Peter Reynolds, Children’s Book Author, Illustrator, and Founder of FableVision Ben Vershbow, Digital Producer, New York Public Library 11:00 A.M. – 11:20 A.M. INNOVATION SPOTLIGHT Using Robots to Bring Children’s Media Off the Screen Dr. Cynthia Breazeal, Associate Professor of Media Arts and Sciences, MIT 11:30 A.M. – 12:30 P.M. PANEL DISCUSSION Real Toys For An Increasingly Virtual World Moderator: Scot Osterweil, Creative Director, MIT Education Arcade Panelists: Marina Bers, Ph.D., Associate Professor, Eliot-Pearson Department of Child Development Adjunct Professor, Department of Computer Sciences, Tufts University Barry Kudrowitz, Ph.D. Candidate, Mechanical Engineering and Instructor, Toy Product Design MIT Stacey Matthias, Owner, Insight Research Group 12:45 P.M. – 2:00 P.M. NETWORKING LUNCH ® 6 Sandbox Summit : iPlay, YouPlay, WiiPlay 2:15 P.M. – 3:15 P.M. INTERACTIVE WORKSHOPS Kids 2.0: An Interactive Workshop Where You Get To Be A Kid — Again Workshop Leader: Stacey Matthias, Owner, Insight Research Group Remember the smell of Crayola crayons or the feel of Play Doh between your fingers? How ‘bout hanging upside down on the trapeze or chewing on a #2 pencil? Are you still haunted by the scent of Clearasil? In this workshop, child development expert Stacey Matthias will help you reconnect with your inner kid as she walks you through
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