The MIT Education Arcade

Presents

, iPlay Play, You WiiPlay

How play is changing media and media is changing play.

May 18 and 19, 2010

Massachusetts Institute of Technology

Cambridge, MA

Sandbox Summit® is a highly-respected series of conferences that explores how technology affects the way kids play, learn and connect. As technology is woven into every part of our children’s lives, Sandbox Summit raises the bar on questions surrounding the use and development of new playthings and play spaces. Through high-energy panels, innovative demonstrations, original research, and thought-provoking discussions with industry leaders, analysts, journalists, educators and parents, each Summit strategically intermingles disciplines and viewpoints to bring fresh ideas to every event and never talks to a room full of nodding heads.

® 2 Sandbox Summit : iPlay, YouPlay, WiiPlay Welcome.

When we launched Sandbox Summit® in 2008, we were focused on the ever-increasing number of toys with bells, whistles and chips. We thus coined the expression, “We have crossed the Digital Rubicon.” Two years later, the title of Sandbox Summit® @ MIT, iPlay, YouPlay, WiiPlay makes it crystal clear: The ways and means of play have changed. Today, children play across platforms. They move seamlessly from physical playrooms to virtual ones. They collaborate and shape content. Movies are playgrounds; virtual worlds support playdates. The world of digital media offers opportunities to play — and learn — anytime and anywhere. Our responsibility as business leaders, toy and game developers, designers, educators, researchers, and parents is to make sure that the toys children are using today — in whatever form they take — stimulate the kind of open-ended experiences that foster creativity and the critical thinking skills necessary to succeed in the 21st century. Of course, they must remain playful and fun. Join us on the other side of the Digital Rubicon as we explore how play is changing media and media is changing play.

Claire and Wendy

How play is changing media and media is changing play. 3 The Founders

Claire S. Green Claire is the president of Parents’ Choice Foundation, the nation’s oldest nonprofit guide to quality children’s media and toys. Since taking the helm in 1999, she has been determined to preserve and promote the organization’s reputation as a leading authority in, and advocate for quality children’s media and toys. Claire’s immersion in the children’s toy and media marketplace has made her an invaluable participant and advisor to industry leaders. She is a frequent speaker at industry meetings and has been widely quoted about the best in children’s media, toys, books and music. Prior to heading Parents’ Choice Foundation, Claire wrangled the national press corps for Presidential visits, the international press for the 1996 Olympic Broadcasting Unit, produced award-winning film and video projects, served as Deputy Campaign Manager for a U.S. Senate race, and directed large-scale public events. She credits these early think-on-your-feet jobs with honing the skills now required to supervise and administer multiple programs, and arbitrate decisions that are rarely black and white. Claire graduated from Goucher College. She lives in a cabin in the middle of the woods in Maryland with her husband and dog Sammy.

Wendy Smolen Wendy has been an astute player in the children’s toy and media industry for over 20 years, testing, evaluating and rating products, always seeking to balance what’s new and newsy with what works and what’s worth it. She has held senior positions at Nick Jr. Family Magazine, Parents magazine, and Toy Wishes magazine. At all three publications, she established synergistic relationships with the magazines’ online counterparts. She has also worked on new projects and concepts for LEGO, Crayola, Out of the Blue, and Microsoft. Wendy has appeared on numerous television and radio shows, and has been interviewed by national publications discussing timely subjects that appeal to modern parents. She is often featured as a guest blogger on ’s toy blog: Toywhimsy.com. Prior to looking at the ways and means of kids’ play, Wendy played with more grown-up toys as the creative director of two international cosmetic companies. Wendy earned a B.S. at Cornell University. She lives in Connecticut with her husband and three children who have literally gone from crib to college testing her theories on play.

® 4 Sandbox Summit : iPlay, YouPlay, WiiPlay Sandbox Summit®Advisory Board

Warren Buckleitner, Ph.D., Editor, Jane Gould, Vice President, Consumer Children’s Technology Review Insights, /MTVN Kids and Alice Cahn, Vice President of Social Family Group Research, Nickelodeon Responsibility, Cartoon Network US Lisa Guernsey, Journalist and Author, Harold Chizick, Vice President, Into the Minds of Babes Global Communications and Andy Kaplan, CFO, DonorsChoose.org Promotions, Spin Master Ltd. Alexandra Kennedy, Executive Director, David Elkind, Ph.D., Professor The Eric Carle Museum of Picture Emeritus of Child Development at Tufts Book Art University, Author, The Hurried Child Michael H. Levine, Ph.D., Executive Judy Ellis, Founder and Chair, Director, Joan Ganz Cooney Center Department of Toy Design, Fashion at Sesame Workshop Institute of Technology Maggie McGuire, Vice President, Jim Engle, President, Little Kids, Inc. Kids and Parent Channels Online, Ellen Galinsky, President, Co-founder, eScholastic Families and Work Institute Scot Osterweil, Creative Director, Richard Gallagher, Ph.D., Director of MIT Education Arcade Special Projects, Institute of Attention Mitchel Resnick, Ph.D., Professor of Deficit Hyperactivity and Behavior Learning Research, MIT Media Lab Disorders, Assistant Professor of Child Nancy Schulman, Director, and Adolescent Psychiatry, NYU Child 92nd Street Y Nursery School Study Center Alice Wilder, Ed.D., Co-creator, Think It, Stephen Gass, President, Ink It Publishing and Head of Research Every Baby Company, Inc. and Education, PBS Super Why!

We would like to thank...

Scot Osterweil When we approached Scot about hosting Sandbox Summit at MIT, neither he nor we had any idea what we were in for. We couldn’t have envisioned a better partner or place to hold iPlay, YouPlay, WiiPlay. From academics to logistics, Scot and his colleagues at the MIT Education Arcade, the Media Lab, and Comparative Media Studies departments have been tireless champions and collaborators. Our Speakers, Moderators and Panelists: Our keynotes, Henry Jenkins and Laura Seargeant Richardson. Marina Umaschi Bers, Ph.D., Dr. Cynthia Breazeal, Alice Cahn, Alex Chisholm, Carla Engelbrecht Fisher, Terry Fitzpatrick, Nick Gnat, Lisa Holton, Justin Johnson, Alexandra Kennedy, Eric Klopfer, Barry Kudrowitz, Stacey Matthias, Mitchel Resnick, Peter Reynolds, Eric Rosenbaum, Constance Steinkuehler, Brigid Sullivan, Ben Vershbow. Our Sponsors: Sandcastle Sponsor: VTech. Playdate Sponsors: 360 Public Relations, frog design, Toy Industry Association, The Eric Carle Museum of Picture Book Art. Media Sponsors: TechnoSource, Women In Children’s Media, Ypulse. And the intrepid team that made this possible: Jessica Tatlock, our behind the scenes guiding force; Jessica Hensley, John Jenkins, Stacy Leistner, Kristina Loring, Skye McIntyre, Jennifer Moyer, Sara Munday, Victoria Renwick, Carol Shufro, Dana Smolen, Riki Smolen, Keri Stelmack, Laura Tomasetti, Andrew Whitacre.

How play is changing media and media is changing play. 5 The Game Plan iPlay, YouPlay, WiiPlay How play is changing media and media is changing play.

DAY ONE: May 18, 2010

8:00 A.M. BREAKFAST

8:35 A.M. WELCOMING REMARKS Claire Green and Wendy Smolen, Cofounders, Sandbox Summit®

8:45 A.M. – 9:30 A.M. KEYNOTE Toying with Transmedia: The Future of Entertainment Is Child’s Play Henry Jenkins, Provost’s Professor of Communication, Journalism, and Cinematic Arts at the University of Southern California

9:45 A.M. – 10:45 A.M. PANEL DISCUSSION A New Chapter for Books: Innovative Approaches to the Oldest Form of Media Moderator: Alexandra Kennedy, Executive Director, The Eric Carle Museum of Picture Book Art Panelists: Lisa Holton, Founder and CEO, Fourth Story Media Peter Reynolds, Children’s Book Author, Illustrator, and Founder of FableVision Ben Vershbow, Digital Producer, New York Public Library

11:00 A.M. – 11:20 A.M. INNOVATION SPOTLIGHT Using Robots to Bring Children’s Media Off the Screen Dr. Cynthia Breazeal, Associate Professor of Media Arts and Sciences, MIT

11:30 A.M. – 12:30 P.M. PANEL DISCUSSION Real Toys For An Increasingly Virtual World Moderator: Scot Osterweil, Creative Director, MIT Education Arcade Panelists: Marina Bers, Ph.D., Associate Professor, Eliot-Pearson Department of Child Development Adjunct Professor, Department of Computer Sciences, Tufts University Barry Kudrowitz, Ph.D. Candidate, Mechanical Engineering and Instructor, Toy Product Design MIT Stacey Matthias, Owner, Insight Research Group

12:45 P.M. – 2:00 P.M. NETWORKING LUNCH

® 6 Sandbox Summit : iPlay, YouPlay, WiiPlay 2:15 P.M. – 3:15 P.M. INTERACTIVE WORKSHOPS Kids 2.0: An Interactive Workshop Where You Get To Be A Kid — Again Workshop Leader: Stacey Matthias, Owner, Insight Research Group Remember the smell of Crayola crayons or the feel of Play Doh between your fingers? How ‘bout hanging upside down on the trapeze or chewing on a #2 pencil? Are you still haunted by the scent of Clearasil? In this workshop, child development expert Stacey Matthias will help you reconnect with your inner kid as she walks you through the mindset of kids at ages 3, 7, and 11. She’ll discuss the physical, cognitive, and emotional development of each stage, as well as how kids are spending their time and what makes them happy. You’ll learn at which ages media have the most impact at which ages at certain ages. And more important, you’ll understand how kids are the same — and not the same — as you were at that age.

Learn to Read a Picture Workshop Leaders: Educators from The Eric Carle Museum of Picture Book Art Why do some images — whether from an illustrated book, a newspaper ad, or a famous painting — evoke such strong emotional responses? In this hands-on workshop, educators from The Eric Carle Museum of Picture Book Art will demonstrate the intriguing principles of shape, color, and design developed by Caldecott Honor artist-illustrator Molly Bang. All participants will create their own cut paper collage to explore their newfound knowledge.

Putting the “I” in Interactive Books Workshop Leaders: Lisa Holton, Founder and CEO, Fourth Story Media, Ben Vershbow, Digital Producer, New York Public Library, Alexandra Kennedy, Executive Director, The Eric Carle Museum of Picture Book Art Most digital books on the market offer kids a pretty straightforward experience — the chance to read along. But what is the real untapped potential for interactive books? Can we engage children in making stories and pictures? Or create books that enhance the shared experiences between parent and child? In this workshop, participants will work in teams, tackling assignments to develop and market a new era of children’s books with all the heart and soul of their beloved paper cousins. Improv Toys Workshop Leader: Eric Rosenbaum, Ph.D. Candidate, MIT Media Lab Dim the lights, empty your pockets, and yes, turn on your cell phones. In this hands-on workshop, we’ll use toys and tools we have on hand to play with software to paint with glowing light, make music without an orchestra, and finger paint with sound. We’ll discuss the nature of improvisation, and attempt to understand how technology that embraces improvisation can stimulate creativity. No previous art or music experience necessary.

3:30 P.M. – 3:45 P.M. DAY 1 WRAP UP Eric Klopfer, Director, MIT Education Arcade

How play is changing media and media is changing play. 7 The Game Plan iPlay, YouPlay, WiiPlay How play is changing media and media is changing play.

DAY TWO: May 19, 2010

8:00 A.M. BREAKFAST

8:35 A.M. WELCOMING REMARKS Claire Green and Wendy Smolen, Cofounders, Sandbox Summit®

8:45 A.M. – 9:30 A.M. KEYNOTE The Medium Doesn’t Matter Laura Seargeant Richardson, Principal Designer, frog design, Inc.

9:45 A.M. – 10:45 A.M. PANEL DISCUSSION Inside Online Games: Why Kids Obsess Over Farmville and Other Lessons from the Field Moderator: Alex Chisholm, Executive Director and Cofounder, Learning Games Network Panelists: Eric Klopfer, Director, MIT Education Arcade Mitchel Resnick, Professor of Learning Research, MIT Media Lab Constance Steinkuehler, Assistant Professor, Curriculum & Instruction, University of Wisconsin – Madison

11:00 A.M. – 11:20 A.M. RESEARCH UPDATE Engaging Curiosity through STEM: Science, Technology, Engineering, and Math Carla Engelbrecht Fisher, Children’s Game Designer and Researcher

11:30 A.M. – 12:30 P.M. PANEL DISCUSSION TV or Not TV: That’s Not the Question Moderator: Alice Cahn, Vice President for Social Responsibility, Cartoon Network Panelists: Terry Fitzpatrick, EVP Content Distribution, Sesame Workshop Nick Gnat, Next-Generation Broadcast Journalist, MOUSE Justin Johnson, Founder, onlinevideocontests.com, Creative Services Lead, Next New Networks Brigid Sullivan, SVP Interactive and Children’s Media, WGBH Boston

® 8 Sandbox Summit : iPlay, YouPlay, WiiPlay 12:45 P.M. – 2:00 P.M. NETWORKING LUNCH

2:15 P.M. – 3:15 P.M. INTERACTIVE WORKSHOPS Thinking Out of the Box Workshop Leader: Laura Seargeant Richardson, Principal Designer, frog design, Inc. Learn how to use all of your senses to generate ideas for new play environments. Keynote speaker Laura Seargeant Richardson will lead teams through a Sensorium that will have you thinking: synaesthetically; biomimically; and through materials. The future of play starts here!

Channeling the Internet Workshop Leader: Justin Johnson, Founder, onlinevideocontests.com, Creative Services Lead, Next New Networks TV is a one-way street, which tells the audience a story; the Internet seeks to engage the audience in the story. Online video producer Justin Johnson will demonstrate how being hyper-aware of the online audiences, and the language they speak, can make or break the popularity of your video content on the web.

UbiqGames: Where Play and Learning Happen Anytime and Anywhere Workshop Leader: Eric Klopfer, Director, MIT Education Arcade The Ubiquitous Games (UbiqGames) Initiative is a new paradigm for 21st century science education, using mobile simulation games to build foundational understanding of science content and scientific methodology. Designed to be played in the “interstitial” spaces in schools (between classes, in the library, etc.), UbiqGames addresses two key barriers to integrating science games in schools: finding the time in the curriculum to play; and having access to computers to play on. In this workshop we’ll play two UbiqGames. Then we’ll talk about design principles for games that can be played anywhere and anytime, but connect back to formal learning.

3:30 P.M. – 4:00 P.M. CONFERENCE WRAP UP Scot Osterweil, Creative Director, MIT Education Arcade

How play is changing media and media is changing play. 9 The Speakers

Marina Umaschi Bers, Ph.D. Associate Professor, Eliot-Pearson Department of Child Development and Computer Science Department, Tufts University Marina heads the Developmental Technologies research group at Tufts University. Her research involves the design and study of learning technolo- gies to promote positive youth development. She has received prestigious awards including the 2005 Presidential Early Career Award for Scientists and Engineers (PECASE), a five year National Science Foundation Young Investigator’s Career Award and the American Educational Research Association’s Jan Hawkins Award. She has conceived, designed and evaluated diverse technological tools ranging from robotics to virtual worlds in after-school programs, museums, hospitals, and schools both in the US and abroad. She teaches seminars on robotics for early child- hood educators and consults for toy companies. Her book, Blocks to Robots: Learning with Technology in the Early Childhood Classroom, was published in 2008 by Teacher’s College Press. Most recently, she founded Kreativa Technologies, LLC, a consulting firm focused on developing creative approaches for sustaining and growing a sense of identity, values and purpose for children and their communities, while exposing them to digital literacies. Dr. Bers came to the US from Argentina in 1994 and received a Master’s degree in Educational Media from Boston University and a Master of Science and Ph.D. from the MIT Media Laboratory.

Cynthia Breazeal Associate Professor of Media Arts and Sciences, MIT Cynthia founded and directs the Personal Robots Group at the MIT Media Lab and directs the Center for Future Storytelling. She is a pioneer of Social Robotics and Human Robot Interaction. Her research program develops personal robots with human-like interpersonal skills that enable them to work and learn collaboratively with people — with application to entertainment, distance learning, quality of life, and health goals. More recent work explores the intersection of social robots and interactive characters in transme- dia storytelling. She is recognized as a prominent young innovator by the National Academy of Engineering’s Gilbreth Lecture Award, Technology Review’s TR35 Award, and TIME maga- zine’s Best Inventions of 2008. She received her ScD in Electrical Engineering and Com- puter Science from MIT in 2000. She is also the mother of 3 children under the age of 7.

Alice Cahn VP of Social Responsibility for Cartoon Network US Alice’s responsibilities include directing content and the implementation of outreach and pro-social initiatives across all of the Cartoon Network divisions. Prior to joining Cartoon Network, she served as Managing Director of the Markle Foundation’s Interactive Media for Children Program. Alice came to Markle from Sesame Workshop where she served as President of the Television, Film and Video group. From 1993-1998 she was head of children’s programming for US Public Broadcasting Service (PBS). Alice did her Master’s work in Educational Technology at State University and holds a Bachelor of Science in Education from New York University. She and her partner live in Maplewood, NJ and have three children.

Alex Chisholm Executive Director, Learning Games Network Alex is a founding member and Executive Director of the Learning Games Network (Cambridge, Massachusetts), as well as Executive Producer of Generation Cures at Children’s Hospital, Boston. In recent years, Alex has developed and managed several projects with NBC Universal, including iCue with NBC News, and the online games for NBC Olympics. He serves as the Software and Video Gaming Judge for the National Parenting Publica-

® 10 Sandbox Summit : iPlay, YouPlay, WiiPlay tion Awards (NAPPA). As a media research and development consultant during the past 10 years, Alex has collaborated on research, product, and program development with Microsoft, Electronic Arts, Sony Pictures Imageworks, LeapFrog, and the Hewlett and MacArthur Foundations. Alex holds a B.S. from Cornell University.

Carla Engelbrecht Fisher Children’s Game Designer and Researcher Carla is a children’s technology developer, game designer, educational researcher, and author. She is a doctoral candidate at Teachers College, Columbia University, where she studies technology and its relationship with human cognition and development, particularly as it applies to children and games. Through the course of her career, she has worked for Highlights for Children, PBS KIDS Interactive, Sesame Workshop, and a host of other children’s media groups to produce and consult on interactive content that includes a wide variety of games and Web sites. In 2007 and 2008, she held a Teachers College Rose Fellowship in partnership with Sesame Workshop. Carla also holds a Master’s degree in Media Studies from the New School University and has, on occasion, been known to make balloon animals and hats.

Terry Fitzpatrick Executive Vice President, Distribution, Sesame Workshop Terry manages distribution strategy and partner relationships to deliver Sesame Workshop content through multiple media platforms. He oversees three divisions at The Workshop: Digital and Interactive Media; Media Distribution; and Themed Entertainment. Terry was most recently Senior Vice President, Business Operations at The Workshop. He was responsible for managing all business activities for the content division, including creative development and production. He joined the Workshop in 1996 as Vice President, Finance for Television, Film and Video. Previously, Terry spent nine years in programming at Showtime Networks rising to the level of Vice President, Programming Finance. He began his career as Controller of the Joyce Theater, where he also created and produced The American Theatre Exchange, which bought theatrical productions from throughout the United States to . He holds a MFA from the Yale School of Drama and a BBA from the University of Wisconsin.

Nick Gnat Filmmaker, Technology Consultant, and Next-Generation Broadcast Journalist, MOUSE Nick is a journalist, television producer, and documentary filmmaker. He attends the ultra-competitive Bard High School Early College in New York City, where he will soon graduate with an Associate of Arts degree. He spent his past two summers working at WNET/Thirteen as a Production Intern for the award-winning NATURE program. Nick recently directed, produced, wrote, edited, and filmed We AreBHSEC! , a short documentary that was submitted to The White House Race to the Top High School Commencement Challenge. He is also a core member of MOUSE, a non-profit organization that seeks to foster youth through technology, where he is actively developing programs to bring refurbished hardware to New York City public schools and empower novice users to fix their own computer problems. Nick is a Linux enthusiast, passionate advocate of free and open-source software, and a staunch opponent of Digital Rights Management. He is 17 years old.

How play is changing media and media is changing play. 11 The Speakers

Lisa Holton Founder and CEO, Fourth Story Media Lisa founded Fourth Story Media in January 2008 to explore the intersec- tion between traditional children’s book publishing and digital media. Prior to launching the new media start-up, Lisa was President, Scholastic Trade Publishing and Book Fairs. During her tenure at Scholastic, she managed the publication of Harry Potter and the Deathly Hallows, initiated development of The 39 Clues, and published award-winning books including The Invention of Hugo Cabret by Brian Selznick and Mommy! by Maurice Sendak. Previously, Lisa ran the Disney Global Children’s Books division at The Walt Disney Company for nine years where she built the Hyperion Books for Children division, and developed a number of bestselling series and properties, including Tinkerbell and the Quest for the Golden Egg, which introduced the world of Disney Fairies; the Baby Einstein books; and the Cheetah Girls. Lisa also founded Jump at the Sun, an imprint devoted to African-American culture.

Henry Jenkins Provost’s Professor of Communication, Journalism, and Cinematic Arts, University of Southern California Henry has written and edited more than a dozen books on media and popular culture, including Convergence Culture: Where Old and New Media Collide (2006). His other published works reflect his wide range of research interests, touching on democracy and new media, the “wowfactor” of popular culture, science-fiction fan communities, and early film comedy. As one of the first media scholars to chart the changing role of the audience in an environment of increasingly pervasive digital content, Jenkins has been at the forefront of understanding the effects of participatory media on society, politics, and cultture. His research gives key insights to the success of social networking Web sites, networked computer games, online fan communities, and other advocacy organizations, as well as emerging news media outlets. Prior to joining USC, Jenkins spent nearly two decades at the Massachusetts Institute of Technology as the Peter de Florez Professor in the Humanities. While there, he directed MIT’s Comparative Media Studies graduate degree program from 1999-2009, setting an innovative research agenda during a time of fundamental change in communica- tion, journalism, and entertainment.

Justin Johnson Founder, onlinevideocontests.com, Creative Services Lead, Next New Networks Justin is one of the founding members of the Webby-award winning Indy Mogul network. He was also one of the first video bloggers, as well as an early pioneer of sketch comedy on the Net. His short political satire, Hillary in Bosnia, has over 2.4 million views, and was featured on Fox News and other TV outlets. In 2006 he created the number one site on the Internet for finding and submitting to video contests, OnlineVideoContests.com. Justin is currently Creative Services Lead at Next New Networks, an Internet television start-up created by the minds behind cable juggernauts Nickelodeon, Sundance Channel, Hanna-Barbera, and MTV. He also really really really really likes pizza.

Alexandra Kennedy Executive Director, The Eric Carle Museum of Picture Book Art Alix sits at the helm of The Eric Carle Museum of Picture Book Art in Amherst, Massachusetts, a national educational center dedicated to the enjoyment and study of picture books for all audiences. Before that, she launched FamilyFun magazine, Wondertime magazine, and several other publications and brand extensions from Disney Publishing Worldwide, where she served as Vice-President, Editorial Director. Alix has a B.A. from Colgate University and a Master of Fine Arts in poetry from the University of Massachusetts. She lives in Northampton, Massachusetts with her husband and two sons.

® 12 Sandbox Summit : iPlay, YouPlay, WiiPlay Eric Klopfer Associate Professor, Director of the MIT Scheller Teacher Education Program, Director of the Education Arcade Eric’s research focuses on the development and use of computer games and simulations for building understanding of science and complex systems. His work combines research and development of games and simulations, from initial conceptualization through implementation, piloting, professional development and end-user research. He is the creator of StarLogo TNG, a platform for helping kids create 3D simulations and games using a graphical programming language, as well as several mobile game platforms including location-based Augmented Reality games, and ubiquitous casual games. He is the author of Augmented Learning, a new book on handheld games and learning from MIT Press, and is co-author of the book, Adventures in Modeling: Exploring Complex, Dynamic Systems with StarLogo. He is a founding member of the Learning Games Network (www.learninggamesnetwork.org).

Barry Kudrowitz Ph.D. Candidate, Mechanical Engineering and Instructor, Toy Product Design, MIT Barry is a Ph.D. candidate in MIT’s Mechanical Engineering Department studying the relationships between humor and creativity in hopes of develop- ing better idea generation tools for designers. He is the course instructor and co-creator of a project-based class at MIT, Toy Product Design (2.00b), where he uses play as a means of getting students excited about engineering and product design. In the class, teams of students take their own toy ideas from concept to alpha prototype with the help of interdisciplinary mentors and industry representatives. Barry co-designed a toy currently on the market called the Nerf Atom Blaster; an eleva- tor simulator that is in operation at the International Spy Museum in Washington DC; and a ketchup dispensing robot that was featured on the Martha Stewart Show. Barry’s design, music and art can be found at www.wonderbarry.com.

Stacey Matthias Founder and Co-CEO of Insight Kids and Insight Research Group Stacey, a developmental psychologist by training, is an expert in uncovering insights from kids preschool through college age. Believing that kids deserve high quality, enriching experiences, she sees research as the muse to inspire great products and content and build powerful business strategies. For over 10 years, her research and strategic consulting company has been an industry leader, helping to shape some of such kids’ and family brands in the world, including Nickelodeon, , Crayola, PBS Kids Sprout, MTV, Scholastic, Classic Media, Chorion Silver Lining, CBeebies, American Museum of Natural History, National Geographic Kids, The N., Dora the Explorer, Clifford, SpongeBob SquarePants, Blue’s Clues, Wonder Pets!, The Backyardigans, Olivia, Mr. Men, and Rugrats. Stacey lives in Manhattan with her husband and two research subjects — er, daughters.

Scot Osterweil Creative Director of MIT’s Education Arcade Scot is Creative Director of MIT’s Education Arcade, and leads the design of a number of games about math, literacy, science, history and language learn- ing, including Labyrinth and iCue. Before coming to MIT, he was the Senior Designer at TERC, where he designed Zoombinis’ Island Odyssey, winner of the 2003 Bologna New Media Prize. Scot is the creator of the Zoombinis, and co-designed the multi-award winning Zoombinis’ Logical Journey, and its first sequel, Zoombinis’ Mountain Rescue. He is the also the designer of the TERCworks games Switchback, and Yoiks! Other software designs include work on the educational products InspireData, Tabletop and Tabletop Jr., and The Nature of Science. Previously, he worked in Public Television. He is a founding member of Learning Games Network.

How play is changing media and media is changing play. 13 The Speakers

Mitchel Resnick, Ph.D. Professor of Learning Research at the MIT Media Lab Mitch, Professor of Learning Research at the MIT Media Lab, develops new technologies to engage people (especially children) in creative learning experiences. His Lifelong Kindergarten research group developed the “programmable bricks” that were the basis for the LEGO MindStorms and PicoCricket construction kits. Mitch co-founded the Computer Clubhouse project, an international network of after-school learning centers for youth from low-income communities. His group recently developed a new programming language, called Scratch, which makes it easier for kids to create their own interactive stories, games, and animations -- and share their creations on the web.

Peter Reynolds Author, Illustrator, and Founder of FableVision, Inc. Peter is a New York Times best-selling author and illustrator. His numerous books, including The Dot, Ish, and The North Star, inspire children around the world with messages about authentic learning, creativity, and self- expression. Peter also lends his charming illustrations to Alison McGhee’s Someday and MeganMcDonalds’ Judy Moody series. His newest book, Rose’s Garden, is dedicated to the late Rose Fitzgerald Kennedy. In 1996, Peter founded FableVision, Inc., an award-winning multimedia company. Now encompassing two divisions, FableVision Creative Studios and FableVision Learning, the company provides educational web-sites, games, software, and services. Peter’s film and television work have garnered him an Emmy, the Carnegie Medal, and the Christopher Medal. He travels the world as an inspirational speaker, sharing his Five Challenges: Be Brave, Be Original, Be Inspired, Be Inspirational, and Be ACTIVE. Peter lives in Dedham, MA, where he founded The Dedham Square Circle, a downtown revitalization group. He is co-owner of the Heart of the Square Gallery and The Blue Bunny, his family-run children’s book and toy store.

Laura Seargeant Richardson Principal Designer, frog design, Inc. Laura specializes in the emotional, social, participatory and future design of products and environments. She has been involved in game design for adolescents, participatory “game” creation with teens, emotionally mean- ingful medical identification with eight-year olds, the role of technology in classrooms and has written on “Design from the Inside/Out” (Interactions Magazine) following a project on next generation play spaces. Laura’s most recent projects involve future projections — from the future of identity to the future of digital signage; from the future of social to the future of electric vehicles; as well as the future of play. Laura’s latest thinking appears in frog design’s critically acclaimed design mind magazine on “Seeing The Future Synaesthetic” in which she advocates for a scent alphabet and learning in 3D. Laura has also contributed to GOOD, Gizmodo, Forbes, Innovation and China’s Global Entrepreneur and is currently writing a book on training the brain to see innovation. She is the proud mom of six-year old, Grayce, who already considers herself a “designer.”

Eric Rosenbaum Ph.D. Candidate, MIT Media Lab Eric is a Ph.D. candidate in the Lifelong Kindergarten group headed by Mitchel Resnick at the MIT Media Lab. His Master’s Thesis explored reflective learning in the Scratch programming environment for children. He has made software for painting with light, improvising with musical sounds, and creating interactive behaviors in 3D virtual worlds. He has also worked on augmented reality and molecular dynamics simulations for science education. Eric has degrees in Psychology and Technology in Education from Harvard University. He also plays the funky trombone.

® 14 Sandbox Summit : iPlay, YouPlay, WiiPlay Constance Steinkuehler Assistant Professor, Curriculum & Instruction, University of Wisconsin – Madison Constance teaches in the Educational Communications and Technology program at the University of Wisconsin–Madison. Her research is on cogni- tion, learning and literacy in massively multiplayer online games. Current interests include “pop cosmopolitanism” in online worlds and the intellectual practices that underwrite such a disposition, including collective problem solving, digital and print literacy, informal scientific reasoning, computational literacy, and reciprocal apprenticeship. Her work is funded by the MacArthur Foundation and she is currently a Spencer/National Academy of Education Post-Doctoral Fellow. She is happily married to Dr. Kurt Squire, also a games researcher. They live in Madison with their sons Walt and Warner.

Brigid Sullivan Vice President for Children’s Educational and Interactive Programming, WGBH Boston Brigid is responsible for the creation and development of numerous chil- dren’s series broadcast nationally on PBS, including current on air, Arthur, Curious George, Design Squad, Peep and The Big Wide World, Postcards from Buster, Between the Lions, and others aimed at enhancing vocabulary, cultural diversity, and science challenges. She initiated educational program- ming at WGBH with the telecourse French in Action followed by numerous other shows. She additionally oversees departments that produce online professional training courses for K-12 teachers and Teachers’ Domain, a web-based multimedia library tied to national and state curriculum standards. She also launched WGBH’s Interactive department, the single larg- est producer of content on .org. Under Brigid’s leadership, WGBH has won every major award for children’s television, educational programming, and interactive content including multiple Emmys, the International Emmy, the Peabody, Prix Jeunesse, and Television Critics’ Awards. Brigid holds an MBA from Harvard University and a BA from Thomas More College of Fordham University.

Ben Vershbow Digital Producer, New York Public Library, Strategic Planning Ben is a Digital Producer at the New York Public Library, where he works on cultivating new forms of librarianship and patron engagement around collections and programs. Before coming to NYPL, he was Editorial Director of the Institute for the Future of the Book, a small Brooklyn-based think tank dedicated to exploring the future of reading, writing and publishing in the digital age. At the Institute, Ben collaborated with authors on a series of “networked book” experiments exploring new methods for writing and interpreting texts in online communities, and wrote frequently on the if:book blog. He is also a theater director and actor, and Associate Artistic Director of IRT Theater in the West Village, NYC. Sandcastle Sponsor

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