EUSME Centre Is China on your radar? t 1 por Re ? - na hi C r fo y d a e r u o y e r A www.eusmecentre.org.cn EUSME CentreEUSME Centre Are you ready for China? Published by: EU SME Centre 37 Maizidian West Street Room 910, Sunflower Tower Chaoyang District, Beijing 100125 P.R. China Phone: +86-10-85275300 Email:
[email protected] Internet: www.eusmecentre.org.cn The EU SME Centre is a project funded by the European Union Is China on your radar? 1. Is China on your radar? 2 2. China backstory 3 3. Top reasons why EU SMEs must consider China 4 3.1. China is the world’s fastest growing and second largest economy 4 3.2. China is the number one growth market outside the EU for European companies 5 3.3. China’s second and third tier cities offer vast opportunities 6 3.4. A fast growing consumer market 6 3.5. European products enjoy a strong brand image in China 7 3.6. China’s economic restructuring 7 3.7. Challenges bring opportunities 8 3.8. EU SMEs in China are succeeding 8 3.9. Improved logistics 9 3.10. Ample support provided by different entities 9 4. China’s many markets 10 4.1. Choice of location: Things to consider 13 5. China’s 12th Five-Year Plan: An economy in transition 15 5.1. Opportunity knocks: The strategic emerging industries 16 5.2. Other key issues related to the 12th Five-Year Plan that will create opportunities for SMEs 16 5.3.