Mannheim & Tongji Executive MBA

Program Information 2 Content

Welcome ...... 3

Program:

high-level Education for Business Leaders in China and . . . . 5

Partners:

a Reputation for World-Class Business Education...... 6

a Unique Sino-German Learning Experience...... 9

Structure:

Flexibility for Executive Agendas ...... 11

Class Profile ...... 12

Take the Next Step ...... 14 Welcome 3

The fast-growing economic relations between China and Ger- cultures of two highly recognized institutions, as you study in many have resulted in a high demand for Sino-German executive two business hubs: and . In addition, you education. The MANNHEIM & TONGJI Executive MBA (EMBA) will benefit from valuable networking opportunities throughout meets this demand by providing a unique preparation for Sino- the program, thereby enabling you to build a lifelong global net- German business challenges. The program is designed to give you work of participants from a wide range of cultural and profes- a portfolio of knowledge, skills and tools, as well as personal sional backgrounds. awareness that will make you a much more effective leader. On behalf of the Tongji School of & Management We provide you with broad general management expertise, inte- (TONGJI-SEM), and Mannheim , grating perspectives and best practices from all over the globe. let us invite you to learn more about our exciting EMBA program. At the same time, we strive to develop competent, socially aware We are looking forward to welcoming you personally in Shang- and responsible managers with a global outlook, ready to master hai and Mannheim. the challenges of the Sino-German business world. This program offers a unique opportunity to become immersed in the vibrant Yours sincerely,

Prof. Dr. HUO Jia-Zhen Prof. Dr. Jens Wüstemann Dean of the School of President of Mannheim Economics & Management Business School TONGJI University 4

“I was particularly looking for a program with a strong focus on the Asian and European markets. I am cer- tain that in the future a thorough understanding of the Chinese culture and market is indispensable for a career in a global company.”

Christiane Raster, MANNHEIM & TONGJI Executive MBA, Class of 2011 Program:

High-level Education for Business 5 Leaders in China and Germany

The MANNHEIM & TONGJI EMBA offers you … An integrated Sino-German perspective is guaranteed by …

■■ a highly flexible Sino-German curriculum that will ■■ faculty from both countries with expertise on the pre­pare you for managerial challenges in an Asian- respective culture. European context. ■■ participants from China, Germany and other ■■ two MBA degrees from prestigious institutions and the countries working in multicultural teams. opportunity to study in two business hubs. ■■ business speakers from highly experienced ■■ a world-class faculty of two leading business schools companies in one or both markets. in their respective countries. ■■ role plays and simulations as part of the curriculum. ■■ the training of leadership skills combined with an ■■ the Master Thesis in a Sino-German context. intercultural – especially Sino-German – perspective. ■■ access to a lifelong global alumni network. ■■ immediate application on the job as well as long-term relevance. ■■ a variety of career services, such as individual counseling sessions and networking events. Partners:

6 A Reputation for World-Class Business Education

Dr. Michael Schaefer German Ambassador to China, Member of the MANNHEIM & TONGJI EMBA Program Advisory Board

“China and Europe are important partners in this new multipolar world of ours, partners who have many com- mon interests, but who are at the same time still sepa- rated by different realities and perceptions. In order to be successful as partners, we must learn to understand and accept how the other thinks, what their values and in- terests are, as well as develop a certain flexibility and willingness to compromise.

I am convinced that the MANNHEIM & TONGJI Exec- utive MBA program, launched jointly by TONGJI-SEM and , will greatly contribute towards achieving these goals, empowering managers and future leaders on both sides to make a difference on a state as well as company level.” Be Part of the Network

Alumni Network: Participants: Our combined alumni networks consist Our participants come from wide-ranging of 50,000 alumni worldwide – including backgrounds . What they all have in common more than 500 EMBA is a strong Sino-German alumni . affinity .

Mannheim Business School and TONGJI-SEM

Corporate Network: We also maintain strong ties with Faculty: the business community . This gives you a Our joint faculty is internationally chance to gain invaluable business outstanding in research insights and contacts . and teaching .

Mannheim Business School TONGJI-SEM Joint Program Development

■■ The university-based Mannheim Busi- ■■ Tongji University in Shanghai is one of The philosophy of partnership lies at the ness School is consistently ranked as the the leading universities directly under heart of the MANNHEIM & TONGJI EMBA best German business school in nation- the supervision of the State Ministry of program. This is why the Guiding Commit- al and international rankings (e.g. Fi- Education in China. tee of the program is composed of key rep- 7 nancial Times, , Handels- ■■ Tongji University was founded in 1907. resentatives from both schools. In addi- blatt, Wirtschaftswoche) and belongs to Its first president was Erich Paulun, a tion, we collaborate closely with leading the leading business schools in Europe. German doctor. The Chinese and Ger- European and Chinese companies. ■■ It is the only German business school man governments greatly appreciate accredited by AACSB, EQUIS and AMBA, Tongji’s important role in the two coun- Top management representatives of these the leading associations of business ed- tries' cooperation in the areas of sci- companies as well as high-ranking officials ucation institutions. ence, culture and economics. have joined our program’s Advisory Board. ■■ Mannheim Business School’s faculty ■■ TONGJI-SEM is the top Chinese institu- Together with the Guiding Committee, members have achieved global recogni- tion of its kind and well known for its their function is to set and maintain edu- tion for their contributions to the sci- excellence in education and outstand- cational requirements, further develop the entific community, their progressive ing research and is accredited by AMBA. program, boost net­working opportunities teaching methods and consulting expe- ■■ TONGJI-SEM plays a key role in Chinese and ensure quality control. rience. fund projects and state key engineering ■■ The Mannheim region is globally re- management programs of the National nowned for its innovations and quality Economy, such as the 2010 World Expo Selected corporate partners: in research, and production. in Shanghai. ■■ Shanghai’s rapid economic growth, diverse multicultural society and busi- ness-friendly environment have en- abled it to grow into one of today’s most important and most promising business hubs.

Cologne (240 km)

Frankfurt (90 km)

Mannheim

Stuttgart (140 km) 50% of Germany’s top 500 companies are based within Munich (350 km) 250 kilometers of Mannheim . “Teaching in the MANNHEIM & TONGJI Executive MBA pro- gram is a joy and a privilege: the curriculum, faculty and participants conform to the highest international stan- dards. It is an ideal preparation for executive challenges in 8 Asian and European markets."

Prof. Dr. Godwin Wong PhD Harvard University, Haas School of Business, University of California, Berkeley The MANNHEIM & TONGJI EMBA consists of six modules cov- over the globe. Additionally, soft skill courses such as “Cooperation ering various management subjects (three in Mannheim and three in Multi-Cultural Teams” and “Negotiation in a Sino-German in Shanghai), which last nine to eleven days, and a Master The- Context” will enable you to become a much more effective leader. sis. It is possible to start the EMBA program with any module or course. After the completion of all modules, participants can start to work on their Master Thesis (MT) in order to receive their EMBA de- Each module consists of four different hard and soft skill cours- gree. The program can be completed in a minimum timeframe es (24 courses in total) taught by our high-class joint faculty. The of one and a half years or a maximum timeframe of three and a hard skill courses provide you with broad general management- half years. expertise, integrating perspectives and best practices from all

Challenge:

A Unique Sino-German 9 Learning Experience

China / March Germany / May China / July

Marketing Module Finance Module Operations Module – 9 days – – 11 days – – 11 days – ■■ Marketing Management ■■ Accounting ■■ Operations & SCM ■■ B2B Marketing ■■ Corporate Finance ■■ Information Systems ■■ Consumer Behavior ■■ Taxation Strategy ■■ Corporate Governance ■■ Doing Business in China* ■■ Cooperation in Multi- ■■ Change Communication* Cultural Teams*

Company Visits Networking Opportunities Speaker Series Cultural Events Master Thesis (MT)

Innovation Module People Skills Module Strategy Module – 10 days – – 11 days – – 11 days – ■■ Innovation Management ■■ Human Resources ■■ Strategic Management ■■ Business Ethics Management ■■ Industry and Competition ■■ Intellectual Property ■■ Leadership Analysis Rights ■■ Cross-Cultural Management ■■ Entrepreneurship ■■ Sino-European ■■ Engaging the Alien: ■■ Public Speaking and Negotiation* Frameworks for Business Presentation Skills* Practice* Germany / September China / November Germany / January

For a detailed description of the modules please visit: www.mannheim-tongji.com/modules *Soft skill courses are subject to change “Today, the Chinese and German economies are more closely linked than ever before, and China is one of BASF´s major growth markets. We already generate approximate- ly ten percent of our global sales in China. As a result, we are in- 10 creasingly recruiting and develop- ing talents who can manage the delicate balance between different cultures and business environ- ments. The MANNHEIM & TONGJI Executive MBA delivers a strong performance in this regard.”

Dr. Martin Brudermüller Vice Chairman of the Board of Executive Directors, BASF SE In today’s fast-paced business environment, executives need to be extremely flexible . For that rea- son, the MANNHEIM & TONGJI EMBA offers you three different study options . It is possible to start the EMBA program with any of the modules . This concept allows participants and companies to adapt the program to their individual career management, while at the same time enabling par- ticipants to conveniently combine their studies with work and family life .

Structure:

Flexibility for Executive Agendas 11

Option 1: Take the Fast Track to Your EMBA!

Participants can complete six self-contained modules plus EMBA the Master Project in one and a half years and receive their MBA degree. Master Project

Year 1 Year 2 Year 3

Option 2: An EMBA in a Timeframe of Your Choice! Participants can receive credit for modules and courses, fol- lowed by the completion of the Master Thesis in a maximum timeframe of three and a half years to obtain their MBA de- EMBA gree. You can start the EMBA program with any module or course. Master Thesis

Year 1 Year 2 Year 3

Option 3: Choose What Suits You Best! Participants can attend individual modules or courses and re- ceive a certificate. If you change your mind, the certificate Individual can be the first step towards an EMBA. Certificates

Year 1 Year 2 Year 3

= 1 Module “I particularly enjoyed the lively discussions with my fellow classmates as they helped me to gain a deeper understanding of the complexities of both the Chinese and the European busi-

12 ness world. Drawing from the accumulated experience of the class, I learned to look at busi- ness challenges differently and with a broader perspective.”

Peng Su MANNHEIM & TONGJI Executive MBA Class of 2011, General Manager, Emsland Group, Emsland Chensha Shanghai The class profile comprises the core values of the MANNHEIM & TONGJI

EMBA program with a profile showing diversity of industry and education-

al experience as well as geographical background . While bringing a multi-

plicity of cultures and experiences to the program, our participants share a

strong Sino-German affinity . Small class sizes foster active group discus-

sions reflecting the diversity of perspectives . Networking opportunities are

maximized due to the continuously changing class constellations .

Class Profile:

A Diverse and Thriving 13 Community

Company Sector Gender

Manufacturing Computer/Technology/Internet 18% 20% 40% Other Commerce/Trade 37% 8%

Consulting Industrial Products & Services 5% 12% 60%

Native Culture Educational Background

Engineering Other 28% Other 18% 18% German IT 42% 8% Chinese Business& 40% Economics 14% 32% We are looking for highly motivated and skilled executives who will enrich the class profile in terms of

diversity in academic, professional and geographic backgrounds . The Admissions Committee therefore

takes a holistic approach when considering applications .

Admissions Process:

14 Take the Next Step

The Ideal Candidate Tuition Fee Get in Touch With Us

■■ Strong Sino-German affinity For information about our tuition fee, Deciding to pursue an EMBA requires se- ■■ Significant professional experience please refer to our website. The tuition fee rious commitment. To assist you, we can (at least 8 years) includes accommodation and lunch, tu- offer you many opportunities to learn ■■ A first undergraduate degree in ition, all course materials, access to the more about our schools and program: any discipline school libra­ries as well as all computing ■■ Very good English skills (tested charges. International travel expenses are ■■ Join our information sessions in the selection interview, ideally not included. in Mannheim or Shanghai TOEFL) ■■ Visit us at MBA fairs around ■■ The potential and motivation to enter Candidates may apply to the program the world high-level management positions through Mannheim Business School or ■■ Set up an appointment for a ■■ Commitment, motivation and willing- Tongji University. personal orientation interview ness to contribute ■■ Contact us directly by phone or email If you meet all these qualifications, we gladly invite you to apply for the MANNHEIM & TONGJI EMBA program. Find us on:

www.mannheim-tongji.com

1 Download the Application Form

■■ Fill out the MANNHEIM & TONGJI Application Form and send it together with the 15 required documents to Tongji University or Mannheim Business School

2 Pre-Screening of Application Package

■■ Once your application has been received, it will be reviewed by the Admissions Committee

3 Selection Interview

■■ Interview with Admissions Committee ■■ An admission decision will be made based on the eva­lu­ation of your applica- tion package and the selection interview within two weeks

4 Admission

■■ Receive the admission notification and contract ■■ Sign and return the admission contract within two weeks to Tongji University or Mannheim Business School

If you apply by And your module starts in Your tuition fee is reduced by September 30 January, March, May € 2,500

March 31 July, September, November € 2,500 Please note that these deadlines are for early bird reduction only. We accept applications throughout the year on a rolling admission basis. School of Economics and Management Mannheim Business School gGmbH Tongji University Admissions Office International EMBA Office L 5, 6 16 Tongji Building Block A 68131 Mannheim No. 1500, Siping Road Germany Shanghai, CHINA 200092

Phone: +86 21 65980875 Phone: +49 621 181 3721 Fax: +86 21 65980695 Fax: +49 621 181 1278

[email protected] [email protected]

www.mannheim-tongji.com