POWELL RIVER SPORT & RECREATION TOURISM STRATEGY

MAY 2012

i This study was funded by the City of Powell River, as part of the arts/ culture/ sports initiative, and led by Councillor Jim Palm. Key partners in this work include Tourism Powell River, the Department of Parks, Recreation and Culture, the Powell River Regional Economic Development Society and other community organizations.

A Sport and Recreation Council Committee was established to support this work. This met several times throughout the course of this work to provide advice and guidance for the initiative. The following people are acknowledged and thanked for their time:

Powell River Sports and Recreation Council: Jim Palm - Councillor, City of Powell River Ray Dube - Recreation Programmer, City of Powell River Lisanne English - Powell River Regals, TAWS Cycle & Sports Russell Brewer - City of Powell River Councillor, President - Tourism Powell River, President - Powell River Cycling Association Wayne Brewer - Powell River Cycling Association Paul Likness - Powell River Youth Soccer Association Joyce Percey - Powell River Gymnastics Society Pat Deveraux/ Jen Bjornson - Powell River Minor Hockey Tony Marciniak - Powell River School Division Bill Reid - Director, City of Powell River Department of Recreation, Parks and Culture

This work was completed between November 2011 and April 2012. ii TABLE OF CONTENTS

HIGHLIGHTS // 1 INTRODUCTION // 5 INFORMATION DATABASE // 7 KEY CHALLENGES & ASSETS // 12 OPPORTUNITIES // 15 A BUSINESS CASE FOR SPORTS AND RECREATION TOURISM // 25 APPENDICES:

APPENDIX 1: POWELL RIVER SPORT & RECREATION FACILITIES // 29

APPENDIX 2: POWELL RIVER SPORTS & RECREATION ORGANIZATIONS // 35

APPENDIX 3: POWELL RIVER ACCOMMODATION OPERATORS // 39

APPENDIX 4: POWELL RIVER FOOD SERVICE OPERATORS // 41

APPENDIX 5: POWELL RIVER HOSTING HISTORY // 47

APPENDIX 6: POWELL RIVER EVENT CALENDAR // 49

APPENDIX 7: SPORTS AND RECREATION COORDINATOR JOB DESCRIPTION // 51

APPENDIX 8: SPORTS AND RECREATION COUNCIL ORGANIZATIONAL CHART // 53

APPENDIX 9: START CASE STUDY - ECONOMIC IMPACTS USING THE STEAM MODEL // 55

iii HIGHLIGHTS

WHAT’S BEEN ACCOMPLISHED:

This work, carried out between November and April 2012 resulted in a number of positive outcomes. These include:

»» Event hosting information database: A database of core sport hosting information has been compiled. This is an essential piece of information to support effective event hosting in Powell River. The database includes:

»» Listing of sports and recreation facilities »» Local sport and recreation event calendar »» Powell River hosting history »» Listing of Powell River accommodation and food service options

»» Sport and recreation sector survey: A survey was completed that reached 25 local sports and recreation organizations to collect information and gather insights and opinions on sport hosting in Powell River. This has helped in beginning to engage local stakeholders and in building momentum while raising awareness that the City is committing resources to this sector.

»» Sport and recreation committee: An informal sport and recreation committee has been formed with representatives from several local sport and recreation organizations. This committee worked together to guide this phase of work and could be maintained over the longer term to provide a collective voice for actions within the sport tourism sector.

»» Funding for the Disability Sport Club: A letter of support was written for the Powell River Disability Sport Club in application for Canadian Paralympic Committee Funding. This was successful in obtaining a Recruitment Programming Fund grant in the amount of $7500 and a Para-Equipment Fund grant in the amount of $4074.

»» Concept development: Funding proposals were put forward for two additional grant opportunities: The Community Recreation Program and the Aboriginal Youth Sport Legacy Fund. While neither of these were successful, the process for each generated important ideas that can continue to be pursued.

»» BC Summer Games application: An application for BC Summer Games 2016/ 2018 has been started. Beyond the possible outcomes of the bid, this is a valuable exercise in and of itself and lens through which to evaluate Powell River’s sports facilities.

»» Canadian Sport Tourism Association Membership: Powell River became a member of the Canadian Sport Tourism Association – an agency that distributes information and tools in support of more effective sport tourism implementation. Our annual membership (valid until December 2012) give us access to several top-quality resources including the Sport Tourism Economic Assessment Model (STEAM) – very useful in

1 understanding the economic benefits of sport tourism in our community.

»» Fundraising ideas: Several innovative fundraising ideas have been generated and steps are being taken to achieve these.

FINDINGS:

This work included an exploration of key assets as well as challenges that need to be considered in developing a sport tourism strategy. These include:

»» The sport tourism market: Sports tourism has gained major attention recently as a growth industry. Many cities and towns across Canada and within BC are implementing strategies to attract events in order to bring local economic benefits. Most of these strategies are based on hosting amateur competitive events – with a focus on being able to attract ever larger and wider-scope events that typically bring in greater revenues. Many of these regions have made significant investments in large infrastructure projects, alongside support for human resources and organizations structures to enable this strategy. Powell River needs to carefully consider its place in this market to avoid competing in ways that neglect its reality (i.e., acknowledging challenges related to accessibility, funding, infrastructure, etc.).

»» Accessibility: Accessibility to and from Powell River is a central issue for most facets of the local economy. This is a major challenge for attracting individuals and teams to Powell River, as it increases cost and, in some cases, creates inconvenience. On the other hand, the remoteness of Powell River could be positioned as an asset and support products, experiences and events that target markets interested in “getting away” and discovering something new.

»» Infrastructure & Facilities: Powell River has several high quality facilities that can host high quality larger scale competitive events, including the newly built Timberlane Track, the Recreation Complex, and the Gymnastics club. However, there are several specific gaps in facilities that compromise hosting opportunities in certain sports, including baseball and softball, with the lack of dedicated and grouped diamonds with associated infrastructure. These and other gaps make it difficult for Powell River to host large multi-sport events like the BC Summer and Winter Games. Facilities and infrastructure for backcountry and “adventure” sports is very strong - especially the Sunshine Coast Trail which is currently under-marketed to wider audiences. Mountain bike trails and water-sports amenities are also key assets.

»» Accommodation and Food Services: Beyond sports facilities, accommodation and food service options can be a challenge, especially for hosting large groups in the off-season. There could also be more accommodation and food service options catering to adventure-oriented tourists (e.g., with connections to recreation facilities or partnerships with operators).

»» Community: Powell River has a strong reputation for event hosting - among athletes and families as well as regional, provincial and national sports organizations that oversee the events. This links to the overall community qualities of Powell River - it’s a place where people are friendly and know each other, where there’s a shared history and collective responsibility for wellbeing. This creates a strong foundation for hosting and is also an attractive quality for drawing visitors and potential new residents.

2 »» Affordability: The affordability of Powell River’s real estate is a major factor for turning visitors into residents. Ultimately, additional residents contribute to the local economy many-fold more times than visitors so to the extent that this can be integrated into sport event hosting, it should be. With every visitor who comes to Powell River, there is an opportunity to showcase the community and its attractiveness as a location for lifestyle driven living.

»» Funding: Funding for sports organizations is limited - whether it be from government agencies, private foundations or individual donors. Some organizations have the capacity to access government or foundation funding, while others lack time and resources. The City of Powell River is currently facing economic pressures and funding for major infrastructure investments, that underpin many other region’s sports tourism strategies, does not exist.

»» Vision and strategic direction: Powell River is in a time of transition with the direction of local economic development. As the employment and tax contributions from the Mill continue to decline, we are forced to look elsewhere for ways to grow local economic wellbeing. How sports and recreation fit into this remains uncertain. There is a need for strategic level direction from the City on a vision and strategic priorities for economic development. This will provide momentum and certainty to support action on the part of businesses, organizations and individuals interested in developing within these sectors.

»» The event hosting value chain: While volunteers from sports and recreation organizations contribute the time and energy necessary to attract and host events, the greatest spending goes to hotel and food service operators. Ultimately, many stakeholders in the community benefit, as this spending trickles down to small businesses, the city and residents. However, more closely connecting this value chain, in particular by directly engaging hotel and food service businesses, may lead to greater momentum and coordination in the sport hosting sector.

»» Volunteer burn-out: The traditional model for sport and recreation event hosting relies primarily on volunteers from local organizations to source and submit bids, and coordinate events on the ground. This requires significant time and effort, and, in most cases, these bring only marginal benefits to the organization. Strategies that reduce reliance on volunteers will likely be more successful over the longer term.

3 OPPORTUNITIES

Based on findings from this phase of work, two main directions are proposed for Powell River’s sport tourism strategy, underpinned by investments into several key pieces of organizational infrastructure that will sustain mo- mentum, build partnerships, maintain a collective vision and voice and ensure long-term returns. These opportuni- ties acknowledge the assets and challenges characteristic of Powell River as well as opportunities in the market place. Ultimately, the goal is to invest resources into those areas that will produce the highest returns – considered broadly as not only economic returns but those that improve community wellbeing at large.

1. Develop the organizational infrastructure necessary to support a strategic approach to sport tourism »» Create a Sport and Recreation Hosting Coordinator position »» Create a permanent Sports and Recreation Council »» Develop a Sport Hosting Website/ Page »» Improve Connections Between City of Powell River and Sport Hosting

2. Maximize returns from local events, through: »» Partnerships and coordination with local agencies and businesses »» Improvements to accommodation and food service compatibility

3. Pursue niche and “created” events, including: »» Competitive events that build on local sports with high organizational capacity and good facilities »» Strong organizations, strong facilities: Hockey, soccer, gymnastics, wheelchair basketball, curling »» Strong facilities: track & field/ athletics »» Events linked to Powell River’s backcountry and “adventure sport” assets: »» The Sunshine Coast Trail (including PR MOS) »» Mountain Biking infrastructure »» Water-based events (e.g., paddling, sailing, diving) »» Multi-sport adventure races »» Camp-style events across a variety of sport disciplines (in partnership with SD47 and Haywire Bay) »» Sport festivals and non-competitive events in line with Sport Canada’s new Long-Term Athlete Development policies

4 INTRODUCTION

Why a study on Sport Hosting?

Sport tourism is a growth industry. Spending on sport tourism was estimated to be worth $3.6 billion dollars in Canada in 2010. At an increase of 8.8% year-over-year, this represents significant growth, especially when com- pared with the tourism industry as a whole which actually declined by almost 1% over the same period.

Like all municipalities across Canada, Powell River is looking at ways to build its local economy. Recognizing global trends towards sustainable and knowledge based economies, Powell River is exploring how drivers like sports and recreation as well as arts and culture can contribute to economic well-being and resilience. With such a strong industrial history the transition to new kinds of economic development is especially challenging here. This study represents a step in that direction.

Effectively moving into this sector will require ongoing commitment and a coordinated approach. New economic sectors don’t get created overnight. Cultivating a strategy based on sport and recreation will require motivation, energy and will from a range of players – City Hall, businesses, organizations and individuals. By working together towards a collective vision, each stakeholder who gets involved is more likely to succeed and to succeed to a greater extent. City Hall, as a leader and unifying force within the community, can play a role in signaling that this is a strategy that it supports and by bringing stakeholders together under a common goal.

What was the purpose of this work?

The original terms of reference for this work focused on collecting information that would better support event hosting in Powell River. Based on past experiences, many of the organizations hosting events in Powell River were duplicating many of the same steps for each event hosted in town, leading to redundancies and inefficiencies. Coordinated collection and management of this information was prioritized as a starting point for enabling a sport tourism economy in Powell River.

Once the work was initiated, it was recognized that value could be gained in taking a step back and considering the broader context of sport hosting in Powell River. Sport tourism is not defined by a single approach, and to be successful, it made sense to determine what would be best approach for Powell River to take, in order to maximize the value of its resources.

Based on this, the purpose of the work was defined as:

To explore opportunities for sport and recreation event hosting in Powell river and support local organizations in successfully attracting sport and recreation events that result in economic, social and community benefits.

5 There were several components to the work. A sports and recreation council was formed, to provide input on local challenges and opportunities in Powell River. This group met several times. A smaller core group met throughout the project, to work through specific challenges and opportunities. A survey was developed and distributed to over 50 local sports and recreation organizations and 23 organizations completed the survey. All of these stakeholders provided key information on assets, challenges and opportunities. Desktop research helped pull in information on the sport tourism sector, the current market situation and best practices from other locations.

How to use this report?

This report contains information to help encourage sport and recreation event hosting as a strategy for economic development in Powell River. It should be used by anyone interested in playing a role in this sector. The findings contained here are not meant to be final or static - this should be reviewed and updated from time to time, as the strategy evolves, more information becomes available and more people get involved.

In terms of contents, basic information to describe the current climate for event hosting is presented first. This includes several databases outlining local facilities, Powell River’s hosting history, an upcoming event calendar as well as accommodation and food services. There are numerous “next steps” available here; recommendations listed throughout this section are meant to summarize those. The full results of this research are presented as tables in the appendix.

Other sections include information on a strategic level – what are the challenges and assets in Powell River for sport event hosting? Where do the opportunities lie? These are meant to inform directions that individuals and organizations can pursue in contributing to or tapping into the sport tourism economy. A business case for sport hosting in Powell River is presented. This is meant to encourage action in this sector by spelling out how value is created, how benefits flow and ways the sector can be influenced.

6 INFORMATION DATABASE

One of the key tasks of this work was to collect basic information required for sport and recreation event hosting in Powell River. Much of this is standard data required for bid applications or for distribution to participants in events, such as accommodation and food information. Other pieces are necessary for applications to multi-sport events such as BC Summer and Winter Games, Seniors Games, Paralympic Games. This information, including facilities details and hosting history is also useful for overall marketing of Powell River as a sport-hosting destination. By gathering and organizing this information into one source it helps makes the case for Powell River as a solid sport hosting destination.

Once this phase is complete, how the information will be managed is a critical consideration. Ideally, this could be professionally packaged on a web-platform where prospective event rights-holders (those looking for hosting destinations) could easily access the information they need.

It is important to note that much of this information already exists online and in various offline formats throughout the community. This fragmentation of the data can cause challenges, or create inefficiencies, especially in the case of the event calendar data where having multiple event hosting platforms results in inconsistencies and missed events. Similarly, there are several sources of organizational contact information, often with conflicting information. It is important to keep in mind that an attempt to consolidate this information should not create an extra layer of information. Posting to each of these takes time and adds complications. Any way that this information can be streamlined across several existing platforms would be a good thing.

Recommendation: Consolidate the database information collected through this work on a professionally designed web platform to advertise Powell River’s sport hosting capacity to outsiders and prospective rights- holders.

For this to be effective, human resource time would need to be dedicated to ongoing maintenance and management of the data (e.g., updating the data), to respond to event rights-holders from outside the community, and to support local organizations who can use the information to assemble bid packages and coordinate events.

Recommendation: Dedicate human resource time to managing and updating the sport hosting databases and website to ensure data is up to date, to respond to potential requests and queries about sport hosting in Powell River and to support local organizations in accessing the information to host additional events in Powell River.

Recommendation: The database information needs to be reviewed and vetted by organizations and individuals in the community. Once they are shared, a process for making changes should be put in place, along with an ongoing strategy for updates and maintenance.

7 POWELL RIVER SPORT AND RECREATION FACILITIES

Powell River has many facilities that can accommodate sport and recreation events that attract visitors from out of town. Highlights among these include: »» Timberlane Track, built in 2011 to full International Association of Athletics Federation »» Powell River Recreation Complex with Hap Parker Area and seating for 1300 spectators »» The Powell River Gymnastics Club »» Numerous backcountry assets including the Sunshine Coast Trail; top quality mountain biking trails, including the Duck Lake, Edgehill and Penticton Trails Networks; water-based amenities and assets

While the City owns and operates many parks that can accommodate field sports many of these are shared across a variety of sports and not purpose built for any. Dedicated facilities for baseball and softball tournaments are a noticeable gap.

Appendix 1 contains a full listing of Powell River’s main sport and recreation facilities, with a description of each, address and contact information and an indication of which sports each facility can accommodate.

Recommendation: That Powell River’s sport and recreation facilities be uploaded to Hosting BC’s Facility Finder: http://www.hostingbc.ca/content/facilities. Ideally, high-resolution images for each facility would be provided for this.

POWELL RIVER SPORT AND RECREATION ORGANIZATIONS

There are over 60 sport and recreation organizations represented in Powell River. These cut across a variety of age ranges, and activities from traditional sports, recreation and wellness activities. While some have large memberships, well organized board and solid funding bases, many operate with few resources.

Volunteer labour is critical to these organizations and a lack of volunteer resources, and volunteer “burn-out” is a commonly cited challenge for expanding organizational activities or hosting more events.

Appendix 2 provides a full listing of Powell River Sport and Recreation organizations.

POWELL RIVER ACCOMMODATION OPERATORS

Accommodation is a central to any sport tourism strategy. Studies show that accommodation is one of the top-spending categories of visiting sports tourists (as is the case for any kind of tourism). This means that accommodation operators have a large stake in the sector – they stand to gain the most financially in terms of direct revenues from an increase in sport tourism. At the same time, the absence of proper accommodation, space limitations, and mismatches in accommodation demand (the type of accommodation available doesn’t meet specific visitor demands) can all act as major barriers in a sport tourism strategy.

8 Powell River has two large hotels, The Powell River Town Centre Hotel (http://www.prtowncentrehotel.com/) and the Beach Gardens Resort and Marina (http://www.beachgardens.com/), each with over 70 rooms. The Town Centre is an obvious choice for visiting teams, since it is central and can accommodate whole teams together. This past winter, the off-season in Powell River, food service operations at both facilities were scaled back. This puts strain on visiting teams, who lose the convenience of in-hotel food service - especially critical for events with young athletes who can’t drive themselves around town.

The effort required to attract and host more events in Powell River often falls on the volunteers who contribute to local sports and recreation organizations in Powell River. These people organize bid packages, manage event logistics, seek out sponsorships, liaise with visiting teams, etc. to put an event on. Spending, however, only returns to these organizations in minor ways – mainly through entry fees. Take the scenario of a visiting hockey team, travelling with 20 players and 20 parents, staying for two nights. Whereas the team may spend $350 on entry fees, as a whole they would likely spend upwards of $2,500 on hotel expenses. This illustrates how integral hotel operators are to the value chain of sports tourism in Powell River.

The City of Nanaimo, through its economic development corporation (NEDC), recently formed a tourism committee with 16 community representatives with the purpose of working to better Nanaimo as a tourism destination. Significantly, the committee is being chaired by Don Brady of the Howard Johnson Harbourside Hotel. This is a good example of how stronger linkages can be made to the accommodation sector within tourism positioning. http:// www.nanaimobulletin.com/community/147342805.html

Recommendation: Recognizing that hotel operators are major stakeholders within sport tourism in Powell River, a strategy to connect hotel operators to sports and recreation event hosting should be established. This could take the form of a discount to sports teams, a contribution from hotel operators to general sport hosting infrastructure (e.g., contributing to a position for a sports coordinator), etc.

A full listing of Powell River accommodation operators is provided in Appendix 4.

POWELL RIVER FOOD SERVICES OPERATORS

Powell River has plenty of food service options, with a range across family style dining, fast food and licensed options. Most of these are centralized in the Westview area, but several good options exist south and north of downtown.

The biggest challenge for food service may be hours of operation. Many restaurants close on Sundays or don’t stay open past 8 or 9pm. Another gap may lie in the appropriateness of food options for certain types of visitors. While family style sit down restaurants are appropriate for young athletes travelling with teams, visitors for events like the BC Bike Race may be looking for something more specific. Here we can look to trends in general traveller preferences that show that soft adventure travellers also have preferences for unique dining experiences. Locally- sourced and made products often rank high in these preferences. Overall, the point is that food service options in Powell River need to match the preferences of the sport/ recreation traveller we are aiming to attract.

A full listing of Powell River food service operators is provided in Appendix 5.

9 POWELL RIVER SPORT AND RECREATION HOSTING HISTORY

In order to attract larger events in the future, it is key that Powell River can demonstrate having successfully hosted major events in the past. The hosting history data collected for this work sought to highlight significant events that have been held in Powell River. Mainly these include events with a wide draw (e.g., provincial or national) and those bringing in significant numbers of athletes (e.g., 200+).

Based on anecdotal conversations with sport and recreation stakeholders in Powell River, there is a strong legacy of event hosting and a solid reputation. Event organizers often go ‘above and beyond’ to provide high quality, convenient experiences for visiting athletes, coaches and families.

Visitors consistently comment on the quality of events in Powell River. Unfortunately, this often is not enough to counter negative perceptions around difficulties in travelling to Powell River, mainly due to ferry waits, costs and uncertainties.

Recommendation: Collect testimonials and letters of support from provincial and national sports organizations, attesting to the quality of event hosting in Powell River. If possible, capture video of athlete, spectator, rights holder testimonials to include on a future sport hosting website.

A table of Powell River’s hosting history is presented in Appendix 6.

Recommendation: For now, the hosting history table needs to be refined to focus specifically on those events valuable to highlight in communications to potential participants and rights holders. Over time, as the management of the event calendar becomes more institutionalized. It will be easier to keep a record of all events hosted in Powell River.

POWELL RIVER SPORT AND RECREATION EVENT CALENDAR

An event calendar provides a critical piece of information for sport hosting. A calendar can help to reduce potentially negative overlaps between events that have the potential to max out local resources (e.g., hotel capacity), increase the coordination with other events and offerings in town (e.g., cultural events that could benefit from larger, out of town audiences). A calendar can also help communicate with businesses about upcoming events so they can target these audiences with specials, discounts, or promotions.

As mentioned, there are numerous event calendars at play in Powell River. These include: »» Powell River Peak Calendar (http://www.prpeak.com/calendar/) »» Powellriverdirec.com – Community Events Calendar (http://www.powellriverdirect.com/calendar/) »» Discover Powell River Event Calendar (http://www.discoverpowellriver.com/things-to-do-and-see/events. php)

There is a need for a strategy to harmonize calendar resources in town to reduce the burden on individuals and organization advertising events, to reduce inconsistencies between various sources and to streamline the process

10 for communicating events.

Recommendation: Harmonize event calendars in Powell River to create a single “go-to” resource for events.

A full list of Powell River events is attached in Appendix 7.

11 KEY CHALLENGES & ASSETS

As part of this work, many stakeholders were engaged in conversations to discover what works in Powell River and what doesn’t. This occurred through individual interviews, conversations with past and current sport event planners, sports council meetings and feedback through the survey. The points below capture findings from these as well as analysis from the database information collected.

CHALLENGES

There are several critical issues that challenge the sports and recreation hosting opportunities in Powell River. In the survey, respondents were asked to rank challenges compared with one another. The following chart shows these results, the section that follows discusses challenges in full.

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Funding

Volunteer capacity Facility limitations Food service qualityVolunteer availability Food service capacity Other (please specify) Accommodation quality Accommodation capacity

Transportation within Powell River

Accessibility to Powell River (e.g., Ferries)

12 CHALLENGES:

»» Accessibility: As with many economic development opportunities, access to Powell River and BC Ferries specifically, was mentioned as the top challenge for attracting sport and recreation events here. Along with this is the fact that Powell River is relatively unknown to many outside of the region and those who do know it, often associate it with the mill and its industrial history. Beyond the difficulties in access for sport tourists to visit Powell River, the access issue also creates burden for local teams. Travelling teams from Powell River face the ferries every time they need to compete, so hosting more events locally would have the added benefit of reducing these trips out and the cost and time associated with those.

»» Facility limitations: Powell River has several strong facilities to highlight when it comes to attracting events, but there are some major limitations as well. Key gaps include a proper field and associated infrastructure for baseball, including fencing, lighting, washrooms, etc. Powell River also lacks the volume and scope of facilities required to host multi-sport events like BC Summer or Winter Games.

»» Reliance on Volunteer Resources: Powell River has a strong history of volunteerism, and that continues today. At the same time, these resources are being stretched thin across sports involvement, the arts community, service clubs, and other activities. And while volunteers are key to building and maintaining this sector, they’re not enough. A truly resilient strategy needs to grow stakeholders that can dedicate significant time and resources to this, and for whom the returns are clear. This means that businesses need to be involved.

»» City support for sport and recreation based economic development: Economic development is a priority for the City of Powell River. This is outlined in the City’s strategic plan completed in 2009. The nature of that economic development, and priorities within it are not entirely clear. This initiative to investigate sport tourism was funded by the City, so some degree of support is evident. However, other decisions at the City level are in conflict with sport hosting as a strategy. The same is true with arts and culture as economic drivers. While the City can’t be expected to focus in on only one direction in economic development (diversification is critical to resilience), it needs to be conscious of how different economic development approaches work in synergy or conflict. For instance, a strategy based on industrial attraction and retention could compromise Powell River’s ability to build an arts/ culture/ sport economy since the built environment and reputation at large would be more likely to reflect an industrial economy, rather than communicating qualities compatible with an arts/ culture/ sports economy.

»» Connecting the value chain: The effort required to prospect, plan for and carry out events mostly falls on the back of volunteers in the community. The greatest financial gain however, goes to accommodation providers and food service operators. Accommodation and food service business do contribute value, through discounts and sponsorships, however, this usually occurs on an ad-hoc basis and varies from organization to organization and from one event to the next. Efficiencies could be gained and sport hosting improved if this flow of input and gains could be better connected so that all stakeholders in this sector are working from the perspective of mutual gain.

»» Funding: As with many municipalities in the current economic climate, the City of Powell River does not have much disposable income to invest in facilities or programming. For this reason, it makes sense to focus on strategies that are based on individual action – entrepreneurs or otherwise. There are many ways

13 individuals can drive these opportunities, through organizations who can access funding from traditional government and private agencies, to entrepreneurs who can create revenue generating business models.

ASSETS

»» Reputation for quality hosting: Time and time again, visitors have commented on the high quality nature of Powell River’s event hosting experiences. Event organizers have a reputation for going above and beyond to make visiting athletes, coaches and their families’ are comfortable and to ensure experiences here are positive.

»» Natural setting/ physical features: Powell River has an abundance of natural features that makes it a great place to recreate, to visit and to stay. Whether a recreation event is positioned around natural amenities (e.g., lakes, ocean, trials, etc.) or if these are highlighted for visitors participating in other sport events, this is a key asset. The following specific natural assets should be highlighted:

»» Sunshine Coast Trail »» Mountain Biking Trails (e.g., the Duck Lake, Edgehill and Penticton Trails networks) »» Water-based infrastructure and amenities (e.g., Powell River canoe route, paddling destinations, dive sites) »» Support for athletes with disabilities: Powell River has a strong position when it comes to accommodating athletes with disabilities. A range of significant investments have been made to enhance accessibility for people with disabilities within sports and recreation infrastructure in Powell River, including the Inland Lake Trail (a 15km wheelchair accessible trail), and the newly constructed Haywire Bay facility (fully wheelchair accessible lake-side accommodation that can hold up to 70 people). Strengths in this sector are also tied to Powell River having hosted the BC Disability games, and the role of several strong local organizations operating within this sector (e.g., the Powell River Disability Sport Club and the Powell River chapter of the BC Mobility Opportunities Society).

»» Remoteness: While the access issue is a major challenge in Powell River, its remoteness can also be seen as an asset. The second ferry link from the Lower Mainland means Powell River has retained some mystery, is still “undiscovered” to many. This means it is well positioned to offer products targeted at markets attracted to this quality. With so many natural amenities to offer, it can do a really good job of satisfying the “remoteness” demand and retreat style vacations. This is likely not a major draw for highly competitive events where teams travel every weekend on tight schedules. But for the right event, this can be part of creating a really unique experience.

»» Affordability: If there is one factor that Powell River competes most strongly on, it’s affordability. This is most considerable within real estate, especially when compared with costs in the Lower Mainland and even Vancouver Island. Considering all the amenities on offer in Powell River, and the growing labour mobility in the workforce, it is extremely well positioned to attract new residents. How does this relate to sport tourism? With every visitor who comes to Powell River, there is an opportunity to showcase the community and its attractiveness as a location for lifestyle-driven-living. Given that full time residents contribute significantly more than visitors to the local economy, focusing on ways to turn visitors into residents would have significant returns.

14 OPPORTUNITIES

CURRENT SITUATION: THE SPORT TOURISM SECTOR

Sport tourism is a growth industry. It is also increasingly becoming a very competitive one. There are many communities in Canada, and in BC that have invested in sports tourism as an economic drivers. Examples include:

»» The City of Kamloops: Orchestrated a branding and organizational strategy to position itself as “Canada’s Tournament Capital”. Kamloops is now widely recognized for hosting high level sporting events. The City has made significant investments in soft infrastructure (website, personnel, information management) and hard infrastructure (the Tournament Capital Centre including an Olympic sized pool, indoor track, courts, artificial turf field) http://www.tournamentcapital.com/.

»» The City of Nanaimo: Has a webpage directed at parties interested in hosting a sport event in Nanaimo (http:// www.nanaimo.ca/EN/main/departments/parks-recreation-culture/Culture/PlanASportCultureEvent.html). This lists Nanaimo facilities, local sports organizations and highlights what Nanaimo has to offer. They also have personnel dedicated to liaising with event rights holders

»» The City of Victoria: Has established SportHost Victoria – a partnership of sport and tourism stakeholders to promote sport tourism in the Greater Victoria region. This agency manages a website that also lists relevant facilities, organizations and hosts an events calendar (http://www.sporthostvictoria.com/).

»» A range of other nearby communities, including Campbell River, Langford, Duncan, the Lower Sunshine Coast - are all pursuing sport tourism strategies

Taken together, these competitive (and potentially collaborative) forces should lead Powell River to consider how it can be best positioned in the market. BC Hosting outlines a range of event-types that can be targeted within the sport tourism sector. The graphic to the right illustrates these.

Seeking out competitive, mainly amateur, events is the most common strategy. This strategy is based on being able to attract increasingly large-scale and scope events – ideally international level events (because international travellers spend more money, and these have a better chance of attracting audiences). But there are a range of other opportunities, such as “created events” - events that are conceptualized by organizers, outside of regular schedule of events within the National or Provincial Sports Organization (NSO/ PSO). Given the challenges and assets outlined previously, these niche alternatives are likely more promising avenues for Powell River to build a strategic approach on.

15 That doesn’t mean attracting competitive events will not be good business for Powell River. But it does suggest more specific avenues for investment that are likely to provide better return on investment in this competitive market.

Taking a strategic approach, Powell River would do well to consider strategies that specifically take into account it’s particular characteristics. A helpful mantra is that to be strategic, a Powell River approach needs to maximize its strengths, minimize its weaknesses, capitalize on its opportunities and defend against its treats.

OBJECTIVES

To understand what opportunities are best for Powell River, it is necessary to explore what matters to Powell Riverites. In other words – why are we really trying to accomplish by pursuing sport tourism?

Economic development is about more than raising revenues. Money is never the end goal; communities need to generate wealth in order to provide better services, invest in amenities that contribute to quality of life, and ensure that the local area can prosper and thrive in a way that is sustainable and that reflects residents’ values.

Every local area has a unique set of objectives when it comes to economic development. There are a range of impacts and benefits that need to be considered in determining an approach to economic development and spending. For example - how do residents benefit and do they benefit equally? Does economic development need to come at a cost to the natural environment, to what extent should this trade-off be made? What are the long-term implications?

Based on the initial terms of reference, discussions within the sport council and the sports and recreation survey, and local area research, the following objectives were identified: »» Attract revenues for local business and organizations »» Attract new residents »» Contribute to building resiliency in the local economy »» Support the development of sport/ recreation amenities and opportunities for local residents

»» Promote athlete/ participant retention in our existing sport and recreation programs »» Enhance sport/ recreation development opportunities in Powell River

Interestingly, it is the last three – the objectives focused specifically on benefits for athletes, sport and recreation programs and access to sport and recreation – that were ranked most highly among survey participants. Conversely, objectives around generating revenues for the city, creating jobs and diversifying the economy, did not register high. This signals a bit of a disconnection between the motivation of those involved in local sports organizations (who are primarily responsible for driving event attraction and coordination) and the motivations of those who see sport tourism as an economic development opportunity.

Of course, these are all connected, since in order to continue offering high quality sport/ recreation programs and amenities in Powell River, the economy needs to be steady. There is a need for jobs to keep individuals and families

16 here. There is a need for money flowing into the local economy so that there are businesses to sponsor events and to provide the ancillary services (food, accommodation) that every visitor requires. There is a need for tax revenues going to the City so it can make ongoing investments in sport and recreation infrastructure.

REVENUE GENERATION

Given that many objectives are fundamentally dependent on being able to raise revenues, it is worthwhile to explore in more detail how revenues are raised in the context of sport tourism.

In all kinds of tourism, including sport tourism, there are three main avenues for generating wealth. These include 1) encouraging visitors to come more often or getting more visitors to come, 2) encouraging visitors to spend more money while visiting, and 3) encouraging visitors to stay longer.

Each of these drivers can be related back to one of two things, more events can be attracted or we can do a better job of targeting these revenue generating drivers for events that are planned. By linking the two – and better targeting specific types of additional events to attract, there are opportunities to do both.

17 STRATEGIC OPPORTUNITIES

The following strategic directions are based on findings from the database exercise, analysis of challenges, assets, general conditions in the marketplace and an understanding of the drivers of economic impact illustrated above.

At the foundation of this strategy, it is recognized that certain pieces of organizational infrastructure need to be put in place to create an enabling environment for other aspects of the strategy to be effective. This will ensure longer-term sustainability and that the actions be kept relevant and coordinated with other activities being pursued.

Supported by the organizational infrastructure, two-pronged approach is recommended. On the one side, it makes sense to continue to pursue competitive sporting events that can be hosted within current capacity. The key is to work to maximize returns from local events by enhancing marketing, packaging and partnerships targeting those visitors specifically. At the same time, Powell River can exploit a number of its strategic assets todevelop created and niche events in a number of core areas. This is based on shifting away from amateur competitive events that are currently the target of most sport tourism strategies and highly competitive to attract, towards developing “created” events that take advantage of specific features that Powell River offers better than other markets.

1. Organizational Infrastructure

A few investments in organizational infrastructure will go a long way in supporting both “prongs” of this strategy. This will help facilitate coordination and cooperation between stakeholders, help build and sustain a shared vision, improve information management and sharing, among other benefits. It is within this infrastructure that the enabling environment to support the two main strategic directions is created.

The following opportunities are recommended as strategic organizational infrastructure actions:

A. Create a Sport and Recreation Hosting Coordinator position

What is it? A dedicated position to carry out day-to-day operations related to sport hosting and to maintain the strategic direction of the sport and recreation tourism strategy. This person would be responsible for managing the database information, supporting local organizations making bids, being a contact person for and liaising with rights holders, creating and distributing materials to enhance and lengthen stays of sport visitors. They would also be tasked with identifying opportunities for additional events within the scope of activities determined through this strategy to be high value directions. Liaising with local stakeholders (City Hall, business, organizations) this person would advocate for policies supporting of high quality sport hosting and develop partnerships to advance opportunities. In support of this, they would be responsible for tracking visitation and spending related to this sector in order to continuously evaluate and update the strategic direction.

18 Why do it? Having a dedicated position to manage this strategy and carry it out will set the foundation for all other activities identified through this work. This is a relatively low-cost investment that is at the core of many actions that will ultimately boost returns in this sector. Creating a paid position addresses the realities of volunteer pressures in the community and provides a clear mandate and organizational framework for action.

How to do it? Gaining and maintaining consistent funding for this position is likely the central challenge. Ideally, the person in this position could be active in fundraising for the his/ her own wage costs. This could happen in coordination with other sports organizations, where the sports coordinator helps to fundraise for specific organizations that don’t necessarily have fundraising capacity or for specific initiatives - portions of those funds could contribute towards his/ her wage costs. If a Sports Council is formed, this would provide an independent entity to fundraise through – funds like BC Gaming could be accessed, and independent fundraising efforts (e.g., a house raffle) could be coordinated through this body. This position would not necessarily need to be full time and could be combined with other duties – ideally ones that are within compatible areas of activity/ sector (e.g., tourism, recreation, economic development). A draft job description for this position is included in Appendix 7.

B. Create a permanent Sports and Recreation Council

What is it? A sport and recreation council would be a formal entity to help broadly support the sports coordinator and associated activities. This could be an incorporated entity (e.g., registered charity or society) or a committee that works with City Hall, PRREDS or Tourism. Ideally, it should be connected to all three of these organizations, similar to how the arts council operates. If incorporated as a stand-alone society or charity, it would have the benefit of being able to apply for grants and funding opportunities.

Why do it? A Sports Council would provide the broader organizational support to guide the sport hosting strategy and guide its evolution over time. Representation on the board provides an opportunity to connect key stakeholders to the initiative. Representatives within various sport organizations would ideally participate, as well as those from the business sector (accommodation and food services, tourism operators), and other relevant agencies including PRREDS and Tourism Powell River).

How to do it? A Sports Council could be formalized through registration as a Society within the BC Corporate Registry. A draft constitution and bylaws has been created, this would need to be submitted and annual reporting requirements managed. This entity could apply for charitable status after operating for at least a year, and through that benefit from being able to provide charitable tax receipts – a major advantage if individual donor style fundraising in pursued. Alternatively, it could operated as an ad-hoc committee. An organizational chart illustrating how this council would connect within the City’s organization is included in Appendix 8.

19 C. Develop a Sport Hosting Website/ Page

What is it? Develop a website, or add a page to the City’s website, that promotes and advertises Powell River’s capacity and interest in hosting sporting events. Among other items, this could include: »» List of facilities (ideally with a map, and pictures) »» List of hosting history, highlighting major events »» List of accommodation/ food services (downloadable PDF) »» List of local sports organizations »» Event calendar with upcoming sport and recreation events »» Contact information for a local liaison that can support event planning

Why do it? This is basic information that is useful internally for local organizations looking to host events, or rights holders looking for a location to hold their event. Having this centralized and accessible for local organizations should streamline event bidding and planning activities. It also helps send the message to rights holders that Powell River is “open for sport tourism business”.

How to do it? »» Determine which site(s) it goes on and how it fits in. Ideally, this could be linked to from multiple sites – Tourism Powell River (www.discoverpowellriver.com), the City of Powell River (www.powellriver. ca), the Powell River Regional District (www.powellriverrd.bc.ca). »» Several other communities have connected sport hosting information with meetings and events information and strategies (e.g., City of North Bay - http://www.northbaysportsandmeetings.ca/ Pages/default.aspx). Given that TPR has just completed a meetings and conferences strategy, these could fit nicely together. »» Consider how other existing platforms can be linked to and from this site/ page – in order to boost traffic and take advantage of existing platforms. The Hosting BC Facility Finder would be an obvious starting point for this (Hosting BC: http://www.hostingbc.ca/content/facilities) »» Identify a protocol for updating and managing the information (ideally the responsibility of the Sports Coordinator).

20 D. Improve connections between City of Powell River and sport hosting

What is it? While the City has signaled support for sport tourism through this initiative, more could be done to clarify connections between City policy and strategic priorities, and sport hosting events. »» Policies: Currently there is a gap in policy that articulates how the City manages resources with regards to sports tourism. This creates uncertainty for City Staff, local agencies and event coordinators in terms of how and to what extent the City is willing to contribute to sport hosting and how these fit in with other City services. Key areas that could be addressed include: costing for City facilities in relation to sport events (e.g., rental fees for sport facilities, cost of City staff), prioritization in use of City facilities for sporting events (e.g., scheduling of arena facilities during Kings playoff season). »» Strategic Plan: The City of Powell River’s strategic plan currently lists industrial tax shifting as the main pillar in its economic development strategy (as of 2009 strategic plan). How alternative economic development strategies would be managed alongside this, or other priorities as they change and evolve, needs to be clarified in order to support the development of this sector.

Why do it? A clear vision for how sport tourism fits into City priorities will bring efficiencies to how everyone operates in the sector. Clear policies will give event proponents a consistent and transparent environment to operate in. Articulation of where it fits into the strategic plan will give staff a clearer mandate in day-to-day decision-making that could impact sport hosting. This would also provide important signals to stakeholders in the sector considering investments that would align with an increase in sport tourism based economic activity. At the very least this sends a message that the City is on board, and provides a framework for policy to fit into.

How to do it? These considerations should be included in regular policy development and strategic planning cycles. Coordination between a sports coordinator, sports council and the Councillor responsible for sports/ rec, tourism and economic development portfolios would help to communicate key needs and opportunities within these planning activities.

21 2. Maximize returns from local events

While it may not make strategic sense to pursue the full range of amateur competitive events represented in Powell River, valuable returns can be gained from working to increase the local benefits captured from existing and current events – those that local organization will continue to attract as part of their mandates. The following broad opportunity helps to outline how this can be achieved.

A. Partnerships and coordination with local agencies and businesses

What is it? Work with local businesses and operators to create recommendations, packages and experiences that will entice participants to stay longer and do more while they’re visiting, and to come back more often afterwards. Specific actions could include: »» Distributing information on local activities, experiences and packages to visiting sport tourists well in advance of their stay (i.e., distribute with event entry materials). This could include: »» Listing of cultural events during stays »» Listing of activity ideas suitable to target market, season and stay characteristics (e.g., Footprint Nature Exploration’s Copeland Islands Kayak Adventure Package, Knuckleheads Snowshoeing, Townsite heritage walking tour, Townsite Brewery Tasting & Tour) »» Promotions and discounts for local businesses »» Coordinating between sports/ recreation and arts/ culture events to create weekends with a more powerful overall draw (e.g., coordinating a Sailing regatta with the Powell River Prawn festival)

Why do it? As noted above, there are three ways to improve the economic impact of visitors – encourage them to stay longer, come more often or spend more while visiting. This action is about seeking out and implementing on that. By giving visitors specific recommendations on things to do, they are more likely to participate in those (spend more money), stay longer to do it, and potentially come back more often because they’ve had better exposure to things to do. Based on visitor trends over the last several years, we know families are travelling closer to home, and that family vacations are increasingly planned around children’s sporting activities to cut back on costs. This opportunity could capitalize on those trends by highlighting family-friendly activities, when it’s appropriate. By liaising with local businesses, they are provided with the opportunity to connect more directly with target markets. These businesses can offer specials and discounts more suited to those travelling with a young soccer team or a multi-sport adventure race event

How to do it? A partnership with Tourism Powell River would be the most obvious channel for this. Using the sport event calendar, TPR could liaise with its members to let them know which events are coming when and to identify and package opportunities for discounts and promotions that can be offered to visitors. This information should be sent out well in advance of the event, in order to influence travel planning decisions ahead of time.

22 3. Develop created events

A. Pursue created and niche events

What is it? Pursue “created” and niche events in a number of core areas. “Created” events are those not managed by a formal sports organization (NSO, PSO, etc.). These efforts should be focused on a number of core areas determined to be strategic assets for Powell River. On one level, these are sport and recreation type events associated with markets that are more likely to be attracted to Powell River as a “get-away” location, a place that is remote, less discovered, off the beaten path. Aligning with this, these events should focus on more than the competition – they should be well programmed with fun and casual “extra-curricular” activities (e.g., beer gardens, socials, films, music/ cultural performances, etc.). This positioning is a good option for countering the accessibility challenges. On another level, these reflect key assets in Powell River that can be capitalized on. Core areas suggested are as follows: »» Adventure sports: »» Events associated with the Sunshine Coast Trail (building on the Marathon Shuffle - e.g., cross- country races, hut-to-hut challenges, etc.). Specific niche opportunities associated with the work of the Powell River Mobility Opportunities Society should be explored. »» Mountain biking events that build on the success of the BC Bike Race, and link to the growing reputation Powell River is gaining as a unique mountain biking destination. Tapping into the video produced around this would be a key marketing tool. »» Water-based events that take advantage of Powell River’s unique diversity of fresh and marine water environments. This could include sailing, canoeing, kayaking, diving, boating, fishing, etc. Key sites to link to include: The Powell River Canoe Route, Desolation Sound, Savary Island, Copeland Islands, Saltery Bay dive sites, Powell Lake, water access rock climbing sites, etc.. »» Multi-sport adventure events - while each of the assets above can stand on their own, what is truly outstanding is the extent of high quality adventure sports that can be accessed from Powell River. Events that combine hiking, biking, climbing, water-sports, etc. could create real draws. Examples include the Snow-to-Surf event in the Comox Valley (http://www.snowtosurf.com/), and the Edge-2-Edge Marathon between Tofino and Ucluelet (http://www.edgetoedgemarathon.com/), MOMAR in Cumberland and Burnaby (www.momar.com). Partnerships with agencies like MOMAR could be approached for this, or original races could be developed. »» “Camp” style events, that attract youth and/ or adults for longer stays focused on training, team-building, soft-skill development, leadership, etc. across a variety of sports. A partnership with Haywire Bay for this could be extremely valuable for this. »» Specific competitive events where Powell River has strategic advantages. Generally, this canbe characterized as those sports where Powell River has strong local organization and good facilities, good relations with rights holders (NSOs, PSOs, regional authorities, etc.). Right now this could include sports like hockey, soccer, gymnastics, curling, disability sports that have strong organizations and decent facilities, as well as athletics/ track and field to link to the newly built Timberline Track. A listing of relevant national level events is available in the CSTA 2011 Sports Events Directory. »» Sport festivals are concept pioneered by the Canadian Soccer Association to align with Sport Canada’s

23 new Long-Term Athlete Development (LTAD) programs . This new direction is meant to focus on fun and skill development over placement, ranking and competition. This could be a niche area for Powell River, which could do a great job of constructing fun-oriented, broader experience-based sporting events.

Why do it? Because of its size and accessibility issues, and due to the fact that so many other cities are pursuing sports tourism, Powell River should consider a strategy that doesn’t compete directly in this field. Rather, it would be more valuable to focus on a specific subset of events, and do that well. This provides an opportunity to focus on a more specific set of assets and specialize. Created events, and niche events provide these opportunities. Even within these categories, it is important to specialize, in order to develop a reputation among specific markets and build relationships with different organizing agencies.

How to do it? Effective implementation on this opportunity would be grounded in the organizational infrastructure highlighted above. As these pieces evolve, the local environment to support the development of specific created or niche events should be enhanced. Actually planning, developing and implementing any one of these events is likely beyond the scope of a sports coordinator. But this person would ideally play a key role in helping to identify specific opportunities (the statistics they are collecting should be useful in this), providing support through materials (e.g., from the database) and networks (e.g., with local businesses) they have established. This person would also be key to connecting prospective event planners into the strategies that would be working to maximize returns on local events.

24 A BUSINESS CASE FOR SPORTS AND RECREATION TOURISM IN POWELL RIVER

Sports and recreation tourism makes sense in a lot of ways. Done well, it could bring more money into the local economy, diversify economic generators in the community to improve resilience, create exposure for Powell River among people who might visit more or even move here and it can create a positive feedback loop to encourage investment in sport and recreational infrastructure and programs.

The graphic below illustrates some of the influences at play in building an economy around sport and recreation event hosting.

25 Economic Impacts of Sport Tourism

The federal Department of Canadian Heritage and Industry Canada commissioned a report in 2007 to examine the economic impacts of sport tourism in Canada. This found that Canadian sport tourism generated over $1.06 billion in gross domestic product as well as over $675 million in labour income and almost 24,000 jobs.

In terms of how that spending is distributed, food and beverage receipts form the largest category of expenditures followed by accommodation, then local and public transportation. Taken together, these three categories account for 63% of total sports tourism spending. This reflects general spending patterns within the tourism sector at large.

Case Study: Powell River Minor Hockey Association STARS Tournament

The Canadian Sports Tourism Association developed the Sports Tourism Economic Assessment Model (STEAM), in partnership with the Conference Board of Canada to help communities gauge the economic impacts of events. This model is based on primary data collected at events over time, refined in order to produce appropriate results taking into account factors such as the scope of event, distance travelled by competitors, length of the event, etc. It also has an index for local regions to reflect costs within specific areas.

Using this model, the economic impacts of Powell River Minor Hockey’s STARS Tournament were measured, as a test in using this model to estimate economic impacts of sport events in Powell River. The STARS tournament was held in Powell River from April 6-8th, 2012. Twelve teams were invited from out-of-town, with players ranging from the ages of 9 and 17 yrs. Each team was estimated to have approximately 17 players and to be bringing between 35 and 50 people (including parents/ fans) all together. While the STEAM model does offer indexes to reflect costs for local areas, this is not formatted for Powell River, therefore Comox was used as the closest regional approximation.

These numbers were used to generate an estimate of local economic impacts from the three-day event. Within the local area, the event could be estimated to have generated:

Gross Domestic Product $34,531 Wages & Salaries $25,685 Employment .8 (full-year jobs) Direct Municipal Taxes $6,126 Total Municipal Taxes $7,110

The more complete summary of economic impacts is listed in Appendix 9.

Extended across all the events hosted in Powell River in a year, it is clear that sport hosting provides significant economic impacts to the community. The key is to understand how those flows work so that revenues streams can be targeted, enhanced and channeled back into the sector.

26 APPENDIX 1: POWELL RIVER SPORT & RECREATION FACILITIES

Facility Contact Facility Name Facility Address Facility Description - Competition Area Details (name & phone) Akikai Archery Athletics Badminton Baseball Basketball Curling Figure Skating Golf Gymnastics Hockey Inline Hockey Judo Karate Box Lacrosse Field Lacrosse Mountain Biking Rugby Sailing Slo Pitch Soccer Softball Volleyball Wrestling

Full sized high school gym with solid wood floors. Can accommodate one full sized Steve Hopkins, baskeball court, 2 side-by-side volleyball Treasurer, Powell courts, 6 badminton courts. Electronic 5400 Marine Avenue, Powell River Board of Brooks Secondary scoreboard and full PA system. Permanent x x x x x x River, BC, V8A 2L6 Education seating for approximately 400, total seating 604-485-6271 capacity approximately 750. Mat sports could be accommodated in the "Great Room" or on stage in Max Cameron Theatre.

Steve Hopkins, Treasurer, Powell Legal sized turf soccer field (100 yds x 50 yrds). 5400 Marine Avenue, Powell Brooks Secondary Field River Board of Fenced. Lighting. Seating for approximately x x River, BC, V8A 2L6 Education 100 people. Heated change rooms, washrooms. 604-485-6271

Steve Hopkins, Full size gym with solid wood floors. Can Treasurer, Powell accommodate one full sized basketball court, Oceanview Middle 6960 Quesnel Street, Powell River Board of 2 side-by-side volleyball courts, 4 badminton x x x x x x School River, B.C., V8A 5E3 Education courts. Seating for approximately 200-250. 604-485-6271 Electronic scoreboard. PA system.

Steve Hopkins, Treasurer, Powell Oceanview Middle 6960 Quesnel Street, Powell River Board of Full size grass soccer field. x x School Field River, B.C., V8A 5E3 Education 604-485-6271

29 Steve Hopkins, Full, high school size gym with solid wood Westview Elementary Treasurer, Powell floors. Can accommodate one full size 7105 Nootka Street, Powell (currently under River Board of basketball court, 2 side-by-side volleyball, 6 x x River, V8A 5E3 construction) Education badminton. Electronic scoreboard. PA system. 604-485-6271 Seating for approximately 400. .

Steve Hopkins, Full size grass soccer pitch. Softball field Westview Elementary Treasurer, Powell 7105 Nootka Street, Powell (grass infield, combined soccer/ softball field). Field (currently under River Board of x x x x River, V8A 5E3 Athletics jumping facilities (long jump, triple construction) Education jump, standing broad jump). 604-485-6271 Steve Hopkins, Treasurer, Powell Edgehill Elementary 7312 Abbotsford St., Powell One small gym, linoleum floor. One legal size River Board of x x x x x School River, BC volleyball court. Stage. Education 604-485-6271 Steve Hopkins, RR #3 2341 Zilinsky Treasurer, Powell Kelly Creek Community Small gym, linoleum floors. Suitable for mat Road, Powell River, BC, V8A River Board of x x x School sports. 5C1 Education 604-485-6271 Steve Hopkins, Treasurer, Powell James Thompson 6388 Sutherland Avenue, Medium sized gym, linoelum floor. Suitable for River Board of x x x Elementary Powell River, BC, V8A 4W4 mat sports Education 604-485-6271 Steve Hopkins, Medium sized gym, solid wood floors. Can Treasurer, Powell 4368 Michigan Avenue Powell accommodate 1 full size basketball court, Ecole Du Soleil River Board of River, BC V8A 2S1 1 small basketball court. Suitable for mat Education sports. Full PA system. 604-485-6271 Steve Hopkins, Treasurer, Powell 4368 Michigan Avenue Powell Ecole Du Soleil Field River Board of Up to 2 softball pitches. Fenced. Dug-outs. x River, BC V8A 2S1 Education 604-485-6271 Steve Hopkins, Treasurer, Powell High school sized gym with solid wood floors. Texada Elementary Address P.O. Box 40, River Board of Can accommodate two volleyball courts, full x x x x x x School VanAnda, BC, V0N 3K0 Education sized basketball court. 604-485-6271

30 1 field that can accommodate soccer or baseball. Baseball diamond includes Bill Reid - City of backstop, pitching mound, 2 dug-outs, Powell River, Director fencing. Grass in-field, dirt basepaths. For Larry Guthro Park Manson Ave. Parks, Recreation & x x soccer, can accommodate 3 fields, mini to Culture - 604 485- super 8. Washroom on site, small concession. 2891 Scoreshack. Seating for approximately 40 spectators.

Bill Reid - City of Field for 1 little league baseball field (approx. Powell River, Director ages 5-10). Backstop, 2 dug-outs, pitching DA Evans Park Cranberry St. Parks, Recreation & mound. Grass in-field, dirt basepaths, grass x x Culture - 604 485- outfield. Fully fenced, at ~150 ft. Seating for 2891 approximately 75. Scoreboard. No softball.

Field for 1 full-size softball diamond. Backstop, Bill Reid - City of 2 dug-outs, softball pitching rubber. All dirt Powell River, Director 4368 Michigan Ave, Powell infield. Washrooms on site and small storage. JP Dallos field Parks, Recreation & x x x x River, BC V8A 2S1 No scoreboard. Seating for about 40 people. Culture - 604 485- Can accommodate full size soccer field, grass 2891 surface.

31 Bill Reid - City of Field that can accommodate soccer or softball Powell River, Director (seasonal). 2 full size grass soccer fields. 2 Sunset Park Lois St., Wildwood Parks, Recreation & full size grass softball fields. 1 changeroom/ x x x x Culture - 604 485- washroom area, plans to build a second. 2891 Seating for approx 40.

Bill Reid - City of Powell River, Director Field for soccer or rugby. Soccer field is grass, 6637 Cranberry St, Powell Cranberry Field Parks, Recreation & full sized. 1 rugby field, full size. No facilities. 1 x x x River BC, V8A 3Z2 Culture - 604 485- set of bleachers, seating for about 20. 2891

Bill Reid - City of Powell River, Director Ice surface, 200' x 85'. Penalty box, players Hap Parker Arena 5001 Joyce Avenue Parks, Recreation & benches, PA system, time clock/ socreboard. x x x x Culture - 604 485- Rooms for officials available. 2891

Bill Reid - City of Powell River, Director Ice surface, 200' x 85'. Players benches, PA Recreation Complex 5001 Joyce Avenue Parks, Recreation & system, time clock/ scoreboard. Rooms for x x x x Rink Culture - 604 485- officials available. 2891

Powell River Archery Mike Gauthier - 604 McLeod Road Quonset hut as well as a 90meter archery field x Club 483-3918

Eight lane 400 meter track ruberized track, built in 2011 to IAAF standards. 10 sprinter 5400 Marine Avenue, Powell lanes. Facilities for throwing and jumping Timberlane Field x x x River, BC, V8A 2L6 events. Can accommodate steeplechase. Water and electric connections present. Full size soccer field.

4 curling sheets, all built to standard size CAA Powell River Curling 5750 Crown Ave Powell River, Marleen Hall - 604 standars, suitable for all levels of competition. x Club BC V8A 4B3 483-2322 Lounge and full kitchen facilities on upper level, capacity approximately 120.

32 7105 Nootka Street, Powell Robert van der Zalm 250 sqft class room. Dojo owned partice mats. Aikido Dojo River , BC - 604-483-4695 Capacity for 10 adults, 15 kids. x 2865 C-5 McCausland Rd, Myrtle Point Golf Club 604 487-4653 18 hole course, 4 sets of tees. x RR#1 Powell River, BC 14,000 square feet of play area complete with Powell River 4360 Joyce Ave, Powell River, Joyce Percey - 604 an in-ground trampoline and 400 square foot x Gymnastics Club BC V8A 3A4 485-0520 foam cube filled pit.

Canadian Martial Arts 4493f Marine Avenue Frank Clayton - 604- Two main areas, with mats. Change rooms/ x Academy Powell River, Bc. V8A 2K3 485-8255 washrooms. Workout facilities.

Duck Lake Trails Vicinity of Duck Lake Russell Brewer - 604- Mountain Biking and Hiking trail network x Network protected area 414-8310

Russell Brewer - 604- Edgehill Trails Network Vicinity of Edgehill School Mountain Biking and Hiking trail network x 414-8310

Penticton Trails Vicinity of Penticton/Manson/ Russell Brewer - 604- Mountain Biking and Hiking trail network x Network Toba 414-8310

Brian Kyle, Gerard Powell River Harbour Powell River Nachtegaele - 604- Private and Public harbour x 223-1150

Bill Reid - City of Indoor 25 meter pool, 83F/ 28.5C. 6 lanes @ 25 Powell River, Director Powell River Aquatic meters. Has a least 8m where depth is 3.5 to 5001 Joyce Avenue Parks, Recreation & Centre 5 meters. PA system (no underwater sound). 3 Culture - 604 485- meter diving board. 2891

33 APPENDIX 2: POWELL RIVER SPORTS & RECREATION ORGANIZATIONS

Organization Name Contact Person Phone Number Email

Alpine Club Al Parsons 604 485-6882 [email protected]

Babe Ruth Baseball Association Terry Isherwood 604-486-7415 [email protected]

Back Country Horsemen Mike Schulkowsky 604-485-4265 [email protected]

BC Special Olympics – Powell River Jackie Milson 604 485-7390 [email protected]

Boxing Club Les Vegas 604 485-7095 [email protected]

Brooks Secondary Tony Rice 604-483-3171 [email protected]

Canadian Martial Arts Academy Frank Clayton 604 485-8255 [email protected]

CLAN Guy Chartier 604-485-8412 [email protected]

Gentleman Old Timers Hans DeJong 604-485-9114 [email protected]

Girls Softball Debbie Thistlethwaite 604-485-6812 [email protected]

Horseshoe Pitching Club Betty Blacklock 604 483-4853

Judo Volker Pfeifer 604 483-7794 [email protected]

Karate – Adult Allen Hernandez 604 485-0801 [email protected] Kelly Creek Community School Laurie Lee 604-487-9925 [email protected] Recreation Program Ladies Recreational Softball Kim Long 604-485-8313 [email protected]

Minor Baseball Terry Woods 604 486-7415 [email protected]

Myrtle Point Golf Club 604 487-4653 [email protected]

Old Timer Hawks Greg Piccinin 604-483-4136 [email protected]

Otago Rugby Club Bill Broughton 604 487-0176 [email protected]

Powell River Aikikai Robert van der Zalm 604-483-4695 [email protected]

Powell River Aquatic Club Laura-Lee McGuire 604 485-1242 [email protected]

Powell River Archery Club Mike Gauthier 604 483-3918 [email protected]

Powell River ATV Club & ORUG David Hodgins 604 485-2880 [email protected]

Powell River Curling Club Marleen Hall 604 483-2322 [email protected]

35 Powell River Cycling Association Russell Brewer 604-414-8310 [email protected]

disabilitysportclub@gmail. Powell River Disability Sport Club Lindsay Peake 604 485-2688 com

Powell River Figure Skating Club Nicole Rumley 604 487-0418 [email protected] prgymnastics.headcoach@ Powell River Gymnastics Club Joyce or Michelle 604 485-0520 hotmail.com Powell River Ice Cats Women’s Traci Abbot 604 485-5889 [email protected] Hockey Powell River Judo Club 604-483-3219 [email protected]; kings- Powell River Kings Office Chad van Diemen 604 485-7550 [email protected] Powell River Ladies Soccer Lori Robertson 604-485-7666 [email protected]

Powell River Lawn Bowling Club Fred Dunlop 604 485-4109 [email protected]

Powell River Men’s Soccer Rino Parise 604 485-5401 [email protected]

Powell River Minor Hockey Pat Devereaux 604 485-4049 [email protected] admin@powellriverlacrosse. Powell River Minor Lacrosse Judy & Mark Scott 604 485-7729 com Powell River Mixed Slo Pitch Ken Holley 604 483-9390 [email protected]

Powell River Mobility Opportunities CC Duncan 604-483-9867 [email protected]

Powell River Model Community Project for People with Disabilities (MCP)

Powell River Parks & Wilderness Eagle Walz 604 483-9565 [email protected] Society Powell River Ravens Lindsay Peake 604-485-2688 tod.english@investorsgroup. Powell River Regals Hockey Tod English 604 483-1338 com Powell River Regals Old Timers Dave Milan 604-483-2079 [email protected] Association Powell River Regals Senior Mens Lisanne English 604-485-2555 [email protected] 'AAA' Powell River River Dragon Boat & dragonboat@powellriver- Chris Dunn 604 485-5478 Paddling Club paddling.ca Powell River Rod & Gun Club Warren Miller 604 485-2545 Alpha Dive Services, Powell River Scuba Diving 604 485-6939 Kathy Friesen

36 Powell River Senior Men's Baseball 604-483-9450

Powell River Senior Women's 604 483-8014 or 604 Pam Iwasiuk Soccer 485-6544 Powell River Track and Field Ron Hollingsworth [email protected] Powell River Trail Riders, Horse Bev Dunn 604 487-9182 [email protected] Club Powell River Volleyball Club ? 604-485-8237

Powell River Water Polo Dan Vincent 604 483-3006 [email protected] Brian Kyle, Gerard powellriveryachtclub@gmail. Powell River Yacht Club 604-223-1150 Nachtegaele com , [email protected] Powell River Youth Soccer Paul Liknes 604 485-4885 [email protected]

Powell RiverSeniors Badminton Rita Hassett 604 483-9327 [email protected]

SD47 (Powell River School District) Tony Marciniak [email protected]

thunderbaysawshop@ Steamplant Dana Gruntman 604-485-5041 shawbiz.ca Tai Chi Bruce Finlay 604 485-6629 [email protected]

Tennis Group Vivian Thickett 604 485-4430 [email protected]

Therapeutic Riding Association Joyce 604 485-0177 [email protected]

Villa Football Club Jamie Zroback 604 483-1605 [email protected]

Wed & Sunday Hikers Ann Innes 604 485-5564

Westview Flying Club Selina Smith 604-483-4922

37 APPENDIX 3: POWELL RIVER ACCOMMODATION OPERATORS

Name Type Number of Rooms/ Units Maximum Capacity Number of Meeting Rooms Website Phone Beach Gardens Resort & Marina Hotel 77 212 www.beachgardens.com 604.485.7734 Powell River Town Centre Hotel Hotel 72 350 5 www.prtowncentrehotel.com 604.485.3000 Willingdon Beach Campsite Camping 41 82 Lund Hotel & Resort Hotel 31 50 2 www.lundhotel.com 604.414.0474 Island View Lodge Motel 30 90 Marine Inn Motel 23 50 2 604.485.4242 Rodmay Heritage Hotel Hotel 20 85 2 www.rodmayheritagehotel.com 604.483.7715 Westview Centre Motel Motel 20 40 www.powellrivermotel.com 604.485.4023 Marland Motel Motel 19 76 604.485.4435 Seabreeze Resort, Cottages, RVs & Campsites Cabins, Cottages & Suites 16 30 www.seabreezeresortbc.com 604.487.9534 Lang Bay Resort Motel Motel 13 52 604.487.0111 Oceanside Resort & Wellness Centre Motel 13 20 604.485.2435 Seaside Villa Motel & RV Park Motel 12 24 Powell River Seaside Villa Motel & RV Park Motel 10 20 604.485.2911 Kent's Beach Cabins & Cottages/ RV Park Cabins, Cottages & Suites 8 48 604.487.9386 Old Courthouse Inn Hotel 8 16 1 www.oldcourthouseinn.ca 604.483.3000 The Bluff House B&B 8 16 Haywire Bay Camp Specialty 6 72 Harbour Guesthouse Hostel 5 10 Boxwood Cottage Den & Suite Cabins, Cottages & Suites 4 10 www.boxwoodcottage.com 604.485.2860 Cedar Lodge Bed & Breakfast B&B 4 8 www.cedarlodgebb.com 604.483.4414 Crow's Nest B&B B&B 4 8 www.crowsnestbandb.com 604.485.5255 Ocean Point B&B B&B 4 10 www.oceanpointbb.com 604.485.5132 Terracentric Outdoor Centre Cabins, Cottages & Suites 4 25 3 www.terracentricadventures.com 604.483.7900 Brew Bay Bed & Breakfast B&B 3 6 http://members.show.ca/brewbaybandb/ 604.487.0176 Garnet Rock Oceanside Resort Cabins, Cottages & Suites 3 6 Herondell Bed & Breakfast B&B 3 12 2 www.herondell.com 604.487.9528 Higgins Inn Cabins, Cottages & Suites 3 6 604.487.1119

39 Stillwater Beach House B&B B&B 3 6 www.stillwaterbeachhousebb.ca 604.487.2191 Beacon B&B and Spa B&B 2 4 www.beaconbb.com 604.485.5563 Beyond Bliss Salon & Spa & Suites Cabins, Cottages & Suites 2 4 www.beyondblissspa.com 604.485.9521 Blitz Beach House B&B 2 4 Clara's Cottage Cabins, Cottages & Suites 2 4 604.483.7943 Finn Bay Bed & Breakfast B&B 2 4 604.483.9605 Hilltop Bed & Breakfast B&B 2 4 604.487.9640 Hog's Heaven B&B B&B 2 4 604.414.0414 Hummingbird Cove Lifestyles Ltd Cabins, Cottages & Suites 2 4 604.487.1499 Rosebank Cottages by the Sea Cabins, Cottages & Suites 2 4 Sea Arch Cottage Cabins, Cottages & Suites 2 7 604.485.7571 SeaDream B&B B&B 2 4 www.theseadream.bc.ca 604.483.3241 Suncatcher Oceanside Bed & Breakfast B&B 2 4 www.suncatcherbb.ca 604.487.1087 SunLund By-The-Sea Cabins Cabins, Cottages & Suites 2 4 www.sunlund.ca 604.483.9220 Sunray Cottage Series Cabins, Cottages & Suites 2 12 604.487.0564 West Coast Cottage Cabins, Cottages & Suites 2 4 www.westcoastcottage.com 604.485.6136 Westview Hill B&B B&B 2 4 604.485.7793 Arbutus Beachcottage & Gardens Cabins, Cottages & Suites 1 6 Cozy Cottage Powell River Cabins, Cottages & Suites 1 4 604.487.0649 Douglas Bay B&B B&B 1 2 604.487.9971 English Rose B&B B&B 1 2 604.485.8363 Hardmann's Hangout Cabin Cabins, Cottages & Suites 1 4 www.hardmanshangout.com 604.487.0116 Lund Cottage Cabins, Cottages & Suites 1 4 www.lundcottage.ca 604.883.9242 Magical Dome Cabins, Cottages & Suites 1 2 www.magicaldome.com 604.483.9160 Mary's Beach Cabin Cabins, Cottages & Suites 1 6 604.414.0094 Mayana Adar Guest Farm Cabins, Cottages & Suites 1 4 604.487.9386 www.accomodationscanada.com/sunshine-coast- Ocean Oasis Beach Rental Cabins, Cottages & Suites 1 4 cottage-rental/ Seaside Escape Retreat Cabins, Cottages & Suites 1 2 www.seasideescapebc.com 604.414.8774 The Garden Suite Cabins, Cottages & Suites 1 5 Tranquility Cottage B&B B&B 1 5 604.483.9855 CLAN

40 APPENDIX 4: POWELL RIVER FOOD SERVICE OPERATORS

Name Address Phone Number Hours Style

Hamburgers, chicken, fries Mon-Sun A & W Powell River 4696 Joyce Ave. 604-485-6277 & our famous A&W Root 6:00am-12:00am Beer

Upstairs in Quality Foods, Crossroads Coffeehouse and kitchen/ A Step Above 604-485-5481 8:00-9:00 every day. Village, 4871 Joyce decor shop Ave

Dinner Only 5pm till French Mediterranean Alchemist Restaurant 4680 A Marine Ave. 604-485-4141 Closing Food

Mon-Fri 6:30am- Gourmet coffee, Aroma’s Gourmet 101-7373 Duncan 604-485-0122 4:00pm, homemade wraps, Coffee & Lunch Bar St. Sat 8:00am-4:00pm sandwiches, and deserts.

Ayu Sushi 4439 Marine Ave 604-485-5661 Tues-Sat 11:00-7:00 Sushi and Japanese Food

Winter Hours Mon – Fri 4:30 – 7074 Westminster closing Beach Gardens - Seafood, pasta, steaks, Ave @ the Beach 604-485-0996 Sat 11:30– 4 & 4:30 – Savoury Bight pub fare (L) Gardens closing Sun 9 – 3 & 4:30 – closing

4841 Marine Ave. (at Summer Only Beachside snack bar, ice Beach Hut, The 604-485-0224 Willingdon Beach) Daily 10:00am-8:00pm cream & hamburgers

Specialty bakery with custom confections, and Black Tie Pastries #103 7075 Alberni St 604-485-3814 Mon-Sat 10:00-6:00 options for particular diets.

Espresso Bar, from- Breakwater Books 6812A Alberni St 604-489-0010 Mon-Sat 10:00-6:00 scratch baking and lunch options

41 Mon-Sun 12:00am- Hwy 101 Myrtle Pizza, Hamburgers, fish & Cherie’s Place 604-485-6608 8:00pm Rocks chips, prawns Wed closed

Chiang Mai Thai 4463 Marine Ave 604-485-0883 11:00-10:30 Mon-Sat Thai food (L)

Casual Dining, West Coast Fall/Winter – Dinners Seafood, Big Juicy Steaks Eagles Landing 1929 Twin Eagles Only 604-487-1050 and Burgers, Veal, Lamb Waterfront Bistro Rd. Tuesday – Saturday and Fish & Chips. “Great 5:00pm – closing Ribs” (L)

Mon-Sun 11:30am- Western & Chinese Cuisine Gourmet Canton 7030 Glacier St. 604-485-2885 8:30pm (Szechwan) (L)

Mon-Sat 4:00pm- Italian, steak, pizza, Granada Restaurant 6249 Marine Ave. 604-483-3333 10pm seafood Salad bar, Sun 4:00pm-9:30pm catering (L)

Mon-Tues 7:00am- 11:00pm Haylstonz Pizza & Baked goods, Pasta & 4775 Joyce Ave. 604-485-5515 Wed-Sat 7:00am- Bakery Pizza 12:00pm Sun 3:00pm-11:00pm

Iguanas' Mexican Grill C 7053 Glacier St.

7:00- 6:00 7 days a Full, hearty breakfasts and Julie’s Airport Market 7550 Duncan St 604-485-5975 week. lunches and groceries.

Tues-Sun 6:00-2:00, Katz Meow Café 6762 Cranberry St 604-414-0800 Breakfast, Lunch, Coffee 5:00-9:00

Mon-Sun 11:30am- Thai and Cambodian food Khmer Angkor 4463 Marine Ave. 604-485-0883 10:00pm (L)

Tues-Sat 11:00am- 10:00pm La Casita 4578 Marine Ave 604-485-2040 Authentic Mexican (L) Sun 4:00pm-10:00pm Mon closed

Seafood & west coast Laughing Oyster 10052 Malaspina Mon-Sun 12pm-8:30 cuisine, fine dining with 604-483-9775 Restaurant Rd. / Okeover Inlet pm(last seating) Wed – Steak and Seafood buffet night (L)

42 Mon-Thurs Lunch 11:15am- Little Hut Curry 4623 Marine 604-485-4298 2:30pm Ethnic North India Food Dinner 5:15pm- 9:00pm

Mon-Fri 11:30am- Lund Hotel Pub & 10:00pm West coast cuisine, Hwy 101, Lund 604-414-0479 Restaurant Sat-Sun 8:00am- seafood, pasta, steak (L) 11:00pm

7 days a week Homemade breakfasts and Magpie’s Diner 6251 Yew Street 604-483-9114 7:00am – 2:00pm lunches

Daily 6:00am – Canadian, Daily Specials Marine Inn 4429 Marine Ave 604-485-4242 3:00pm (L)

Mon-Sun 6:00am- Hamburgers, Fries, salads, McDonalds' 4801 Joyce Ave. 604-485-0214 11:00pm Ice Cream, Refreshments

Tues-Wed 5:00pm- 6251 Yew St. in the McKinney’s Pub & 11:00pm Rodmay Heritage 604-414-0548 Pub, no dining Eatery Thurs-Sat 3:00pm- Hotel 1:00am

Mon-Fri 11:30am- 2:00pm Minato Sushi 108-4871 Joyce Ave. 604-485-6118 Sushi & Japanese Cuisine Sat 5:00pm-8:30pm Sun off

Mon-Thurs 8:30am- 9:00pm #9-7100 Alberni St, Moose n’ Eddies 604-485-0096 Fri 8:30am-10:00pm Ever changing menu (L) Town Centre Mall Sat 7:00am-10:00pm Sun 7:00am-8:00pm

Mon-Sun 7:00am- Bread, pastries, soup, Nancy’s Bakery Lund Dock 604-483-4180 6:00pm pizza (L)

Nurul's 7529 Alberni St.

45 - 4500 Claridge Ol' Jalopy Snack Bar Rd.

43 Mon-Sat 8:00am- 2:00pm Chicken strips, fries, home Old Jailhouse Cafe 4690 Marine Ave 604-223-0229 Holidays 9:00am- made soups, light meals 1:00pm

Orca Grill at Myrtle 2865 McCausland Mon-Sat 8:00am-9:pm Extensive Menu & Catering 604-487-4537 Point Golf Course Rd. Sun 7:00am-9:00pm service (L)

Open 7 days a week Mon-Thurs, Sun – Paparazzi Pizza 4312 Franklin Street 604-485-7377 11am – 9pm Pizza, subs, soups Fri & Sat – 11am – 10pm

Powell River Town TC’s: 12- 8:00 (for Centre Hotel - TC's 4660 Joyce Ave. 604-485-3000 Pub fare (L) food service) Lounge

Powell River Town Mon-Sun 7:00am- Breakfasts, Casual / CentreHotel - Garden 4660 Joyce Ave. 604-485-3000 2:00pm & Fine Dining & Buffets for Court 5:00pm-8:00pm Special events (L)

Red Lion Pub 5987 Lund Street 604-483-4044 Pub fare (L)

Mon-Fri 8:00am- 6:00pm Fresh Pasta, homemade Rene’s Pasta 4701 Marine Ave. 604-485-4555 Sat 9:00am-5:00pm desserts Sun closed

Mon-Sun 6:00am-6:00 Coffee, sandwiches, lattes River City Coffee 4801 Joyce Ave. 604-485-0011 pm (L)

Mon-Sat 6:30am- Rocky Mountain Pizza Pizza, fresh baked bread, 4471 Marine Ave. 604-485-9111 6:00pm & Bakery buns deli sandwiches Sun 7:00am-5:00pm

Mon-Fri 9:30am- Wild Salmon Burger, Saltery Bay Snack 6:00pm pizza and more. Soda, Saltery Bay Shack Sat & Sun 10:00am- smoothies, cappuccinos, 6:00pm hot dogs, fries

Shelter Point Shelter Point Park Hamburgers, hot dogs & 604-486-7293 11:00am-9:00pm Concession Texada Island refreshments

44 Pub: Sun-Thurs 11:00am-11:00pm Fri Shinglemill Pub & Bistro 483-2001 6233 Powell Place 11:00am-12:00pm Pub and Bistro (L) Bistro Pub 483-3545 Bistro: 11:00am- 9:00pm

Corner of Duncan St Daily, 7am-6pm Organic bakery with lunch Silkes Organic Market 604-485-5615 and Joyce Ave Sundays, 11-5pm and breakfast meals

Skeeter Jack’s Outback 9398B Sunshine Mon-Sun 11:00am- 604-487-1997 Fish & Chips, hamburgers Shack Coast Hwy 9:00pm

Mon-Fri (Wed closed) #126 – 4801 Joyce Sky Dragon Restaurant 604-485-8278 11:30-9:00pm Chinese food (L) Avenue Sat-Sun 12:00-9:00

Mon-Sun 11:30am- lunch buffet dining with Snickers Pizza Bar 4591 Marine Ave. 604-485-8441 10:00pm seafood, pizza (L)

Stacey's Just Baked 4598 Marine Ave. 604-485-9185

7 days a week. 7065 Barnet St Starbucks Coffee Town Centre: 6:00- (Town Centre Mall) 604-485-1270 Coffeehouse Canada Inc. 11:00 In Safeway Safeway: 9:00-9:00

Mon-Fri 7:00am- 9:30pm Sat-Sun 8:30am- Subway 4295 Joyce Ave. 604-485-4855 Subs, sandwiches & soups 10:30pm Holidays 8:00am- 9:30pm

Mon-Sat 6:00am- VanAnda, Texada Variety of foods, full menu Texada Island Inn 604-486-7711 8:00pm Island & pub (L) Sun 7:00am-8:00pm

4454 Willingdon Mon-Sun Thaidal Zone 604-485-5171 Thai Food Avenue 11:30M-9:00pm

Mon-Thurs 4:00pm- 10:00pm Fresh fish, seafood, and The Boardwalk Lund 604-483-2201 Fri-Sun 11:00am- hand-cut fries 10:00pm

Tim Hortons 4680 Joyce Ave, 604-485-0101 Open 24 hrs Coffee, baking, soups.

45 Until June 15: Tue-Sun 11-3, 5-9:30 Tree Frog Bistro 4603 Marine Avenue 604-485-0010 West coast cuisine (L) June 16 onwards- 11:00-9:30

Vietnamese, and some Mon – Sat 11am 9 pm, Vietnam Cuisine 4 - 7030 Alberni St. 604-485-2007 Thai, and Chinese Cuisine Closed Sunday (L)

Yiamas Teverna 4553 Marine Ave Greek Cuisine (L)

46 APPENDIX 5: POWELL RIVER HOSTING HISTORY

Participant Event Name Sport Facility Scope Dates Numbers Aikido Seminar Aikido Provincial March 3-4, 2010 12

Allan Cup Men's Hockey Hap Parker Arena National 1997, 2002, 2006

Powell River May long weekend 10-15 Annual Algerine Race Sailing Regional Harbour (20+ years) boats Mountain July - 2010, 2011, BC Bike Race International 500 Biking 2012 BC Championships AA Volleyball Ecole du Soleil Provincial 1998 175 Volleyball Championship

BC Coast Zone Figure Figure Hap Parker Arena Regional Skating Championship Skating

Powell River Recreation BC Disability Games Multi-Sport Provincial 2007 Complex, various places BC Provincial Bantam Hockey Hap Parker Arena Provincial 2009 Championship BC Schools AA Soccer Youth Soccer Provincial November, 2000 400 Provincials

BC Secondary Schools Powell River February - 2010, Gymnastics Regional Regional Trials Gymnastics Club 2012

BC Secondary Schools Powell River Gymnastics Provincial Gymnastics Provincial March 2005 Gymnastics Club Championships BC Sectional Precision Figure Team Figure Skating Hap Parker Arena Provincial 1999 Skating Championships BC Soccer U13 girls and Youth Soccer Provincial July 2011 (5 days) 340 boys Provincial finals

BC Wheelchair Basketball Wheelchair December 10-11, Provincial 3 Society Junior Challenge Basketball 2011

47 Blind archery, BC Disability Archery Provincial July 11 - 15, 2007 Games Championship Karate Karate National 2012 250 Weekend Provincial Easter Tournament Men's Soccer Hap Parker Arena Easter weekend 150 (Coastal) Exhibition Game: Sweden Dec 31, 2008 & Dec National Under 17 team vs Hockey Hap Parker Arena International 50 31, 2010 the Powell River Kings Mixed Father's Day Father's Day tourney Regional 192 Slopitch weekend Island Cup Soccer Finals Youth Soccer Regional Junior A Hockey Junior Hockey Hap Parker Arena Regional Championships Karate Spring camp Karate National 2011 40

Karate Summer Camp Karate National August, 2011 50

Karate Tournament Karate Regional January, 2011 100

Mixed Second week in Parkland Tournament Regional 192 Slopitch August Powell River/Comox Meet Wheelchair Regional May 21-22, 2011 30 and Greet Basketball Wheelchair December 11-12, Ravens Skills Weekend Regional 18 Basketball 2010 Ravens Wheelchair Wheelchair Regional September, 2010 15 Basketball Training Camp Basketball

Savage Cup Senior Hockey Hap Parker Arena Provincial 2007, 2012

Team Norway World Junior Junior Hockey Hap Parker Arena 2005 Hockey Training Camp Vancouver Island Mountain Mountain Regional March - 2011, 2012 55 Bike Series, XC Race Biking Vancouver Island Powell River June - 2007, 2008, Gymnastics Regional Gymnastics Championships Gymnastics Club 2010 Western Canadian Figure Figure Western Hap Parker Arena Skating Championships Skating Cananda

48 APPENDIX 6: POWELL RIVER EVENT CALENDAR

Number of Number of Event Name Scope Start Date End Date Participants Spectators 120, 15 from out Mixed Open Bonspiel 27-Jan-12 29-Jan-12 of town Masters Curling - Men & 36, 28 from out 03-Feb-12 05-Feb-12 Women of town

2012 Ravens Bouce Off Regional 18-Feb-12 19-Feb-12 15 10

Round-Robin Tournament Regional Mar-12 15 10

PeeWee House Tournament Regional 10-Mar-12 11-Mar-12

Championship Karate Weekend International 16-Mar-12 18-Mar-12 250 1000

Senior AAA Provincial 22-Mar-12 26-Mar-12 Championships

Sherpa Training Local 01-Apr-12 22-Apr-12

Ladies Opening Day Scramble 03-Apr-12 03-Apr-12 & Luncheon

Men's Spring Calcutta 07-Apr-12 07-Apr-12

All Star Tournament 07-Apr-12 09-Apr-12 204 504

President/ Vice-President Mixed 15-Apr-12 15-Apr-12 Scramble

Aikido Seminar Provincial 21-Apr-12 22-Apr-12

Marathon Shuffle 29-Apr-12 29-Apr-12

Spring Mixed Scramble 06-May-12 06-May-12

Vancouver Island Mountain Regional 06-May-12 06-May-12 60 40 Bike Series

PRMOS Launch Regional 12-May-12 12-May-12

Algerine Passage 26-May-12 27-May-12

Scottish Cup 02-Jun-12 02-Jun-12

49 Mixed Slopitch Father's Day Regional 15-Jun-12 17-Jun-12 180 200 Weekend Tournament Men's Malaspina Amateur 16-Jun-12 17-Jun-12 Tournament

Mixed Rainbow Scramble 24-Jun-12 24-Jun-12

BC Bike Race International 03-Jul-12 04-Jul-12 700 500

Men's Summer Calcutta 07-Jul-12 07-Jul-12

Mixed Summer Tournament 14-Jul-12 15-Jul-12

Fergie's Challenge 21-Jul-12 22-Jul-12

The Classy Lady 21-Jul-12 21-Jul-12 Year-end league tournament: Local 21-Jul-12 22-Jul-12 144 50 2012/13 July Dinghy Reggatta Regional 28-Jul-12 29-Jul-12 20 100

Quality Foods Mixed Summer 09-Aug-12 12-Aug-12 120 100 Bonspiel

Parkland Tournament Regional 11-Aug-12 12-Aug-12 180 200

Men's and Women's Calcutta 18-Aug-12 19-Aug-12

North Island Women's Match 29-Aug-12 29-Aug-12 Play Playoff

Ladies' Malaspina Open 08-Sep-12 09-Sep-12

September Dinghy Regatta Regional 08-Sep-12 09-Sep-12 20 100

Men's International 22-Sep-12 22-Sep-12

Fall Calcutta 29-Sep-12 29-Sep-12

Jingle Jog Local 09-Dec-12 09-Dec-12 175

50 APPENDIX 7: SPORTS AND RECREATION COORDINATOR – JOB DESCRIPTION

DRAFT

SUMMARY: A dedicated position to carry out day-to-day operations related to sport hosting and to maintain the strategic direction of the sport and recreation tourism strategy. This person would be responsible for managing the database information, supporting local organizations making bids, being a contact person for and liaising with rights holders, creating and distributing materials to enhance and lengthen stays of sport visitors. They would also be tasked with identifying opportunities for additional events within the scope of activities determined through this strategy to be high value directions. Liaising with local stakeholders (City Hall, business, organizations) this person would advocate for policies supporting of high quality sport hosting and develop partnerships to advance opportunities. In support of this, they would be responsible for tracking visitation and spending related to this sector in order to continuously evaluate and update the strategic direction. This position consists of two main areas of responsibility:

Maximizing returns on current events:

»» Maintain sports and recreation database: current list of organizations, accommodations, food service, facilities & event hosting resume »» Support local organizations making bids to host events (e.g., through letters of support, sharing database information) »» Act as a point person for rights holders and prospective events coming to Powell River »» Coordinate between events (sports and recreation and otherwise) to manage for capacity issues (e.g., hotel capacity) and to realize benefits when compatible events can overlap (e.g., a weekend sport event overlapping with a cultural festival so that visiting sport tourists can attend the festival) »» Liaise with between local businesses and event organizers to cater to events and the specific profile of visitors for particular events (e.g., promotions to restaurants, shops, activities and experiences). These should be actively marketed to visiting sport tourists well in advance of their arrival, in order to factor into trip planning (e.g., presented in a way that they would be influenced to stay longer, bring more of their family, do more while in Powell River). »» Liaise with accommodation and food sector operators to “connect the value chain” – determine ways of working together to realize mutual benefits from local events. »» Collect relevant sports hosting sector statistics: »» Visitor numbers & expenditures »» Local sports programs participation/ retention

51 Develop “created” and niche events:

»» Develop partnerships with rights holders and event organizers associated with event types identified where Powell River has a strategic advantage »» Support and enhance local capacity building and visibility in those areas determined to be strategic advantages (e.g., mountain bike trails, SCT, water-based recreation, disability sports, leadership, etc.).

Organizational Duties:

»» Fundraising »» Working with the sports council »» Advocating for policy in support of successful sport hosting

52 APPENDIX 8: SPORTS AND RECREATION COUNCIL ORGANIZATIONAL CHART

Powell River City of Powell River Powell River Board of Education Regional District

Tourism Powell River PRREDS

Arts Council Sports Council

53 APPENDIX 9: STARS EVENT CASE STUDY -

5/5/12ECONOMIC IMPACTSConference Board ofUSING Canada - steam bcTHE STEAM MODEL

Table #A ­ Economic Impact Summary ­ Visitor: British Columbia (Dollars) Total Local Area Rest of British Columbia Comox British Columbia

Initial Expenditure $76,674 $76,674 $0

Gross Domestic Product Direct Impact $34,531 $34,531 $0 Indirect Impact $26,005 $8,683 $17,322 Induced Impact $23,223 $10,368 $12,856 Total Impact $83,760 $53,582 $30,178

Wages & Salaries Direct Impact $25,685 $25,685 $0 Indirect Impact $15,354 $7,468 $7,886 Induced Impact $14,532 $6,610 $7,921 Total Impact $55,570 $39,763 $15,807

Employment (Full­year jobs) Direct Impact 0.8 0.8 ­ 0 Indirect Impact 0.3 0.2 0.1 Induced Impact 0.3 0.2 0.1 Total Impact 1.5 1.2 0.2

Direct Taxes Federal $8,569 $8,569 $0 Provincial $8,050 $8,050 $0 Municipal $6,126 $6,126 $0 Total $22,746 $22,746 $0

Total Taxes Federal $17,972 $12,818 $5,154 Provincial $14,725 $11,008 $3,717 Municipal $8,403 $7,110 $1,293 Total $41,100 $30,936 $10,163

Industry Output Direct & Indirect $124,909 $92,779 $32,130 Induced Impact $46,807 $20,896 $25,911 Total Impact $171,717 $113,675 $58,041

54

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