SINGLE COPIES, to VOL. Xl.No. 1. PER YEAR, ONE 1);.n.-:1,./',FR a.#0T-44sh..L.,JCING;

AND lAsSALCHINI= NOVELTY NEWS "Wc:m21:3a9etl) 1 Published Each Month by Edward Lyman Bill at 373 Fourth Avenue, New York, January 15, 1915

Victrola XVI, $200 Mahogany or ,P I

The instrument by which the value of all musical instruments is measured 1 111=11111111L ,allianteo Entered as second.class matter May 2, 3905, at the post office at New York, N. Y., under the act of Congress of March 2, 191, THE TALKING MACHINE WORLD. DEALERS IN THE SALTER LINE MADE MANY THOUSANDS OF DOLLARS DURING THE HOLIDAY SEASON SELLING THESE CABINETS

'HEY ARE SELLING THEM THIS MONTH, TOO, i=iND WILL BE NEXT MONTH TO BUYERS OF MACHINES WHO ARE JUST BEGINNING TO FEEL THE NEED OF A PLACE TO PUT THEIR RECORDS.

SALTER CABINETS

(\ I:1NET \\ 11 I± Standard of Industry IIr"yIBT ' 1 \

OF COURSE, YOU HAVE GOT TO CALL THE ATTENTION OF YOUR TRADE TO THEM AND SHOW THEM.IT IS THE ONLY WAY TO ILLUSTRATE HOW PERFECTLY THE CABINETS COMBINE WITH THE MACHINES. WE HAVE STORAGE CABINETS FOR THOSE WHO HAVE A LARGE COLLEC- TION AND OTHER CABINETS THAT WILL MEETANYlifCONDITION THAT CONFRONTS YOU.

C., lt. i:\L 1bo.19 U VICTROLA IX.

...... SALTER MFG. CO. 1 337-39 Oakley Boulevard CHICAGO 1 The Talking Machine World

Vol. 11.No. 1. New York, January 15, 1915. Price Ten Cents

HEAVY FIRE LOSS IN ATLANTA. H. C. BROWN AS A BIG GAME HUNTER GET.TOGETHER MEET IN BUFFALO. All of Talking Machine and Record Stock ofAdvertising Manager ofVictor Co. Gets Talking Machine Dealers' Association in That Elyea-AustellCo.Destroyed by Fire with Recreation by Hunting in the Great North City Working to Create a Better Understand- Loss of $100,000-Able to Supply January Woods and Gets His Share of Big Game. ing Between Dealers and Agents in Buffalo Records to Dealers-Will Have Old Quarters andNeighboring Towns-Live Campaigns in Right Good Shape Again This Month. Henry C. Brown, the ever active advertising man-Following AnnualMeeting This Week. ager of the Victor Talking Machine Co., is one of (Special to The Talking Machine World.) those red-blooded men who believe that the greatest (Special to The Talking Machine World.) ATLANTA, GA., January 7.-The Elyea-Austell relief from the cares of business is to get deep into BUFFALO, N. Y., January 8.-Inawell -directed Co.,the prominent Victor talking machine dis- the North Woods for big game, and whenever the effort to establish a talking machine of some sort tributers and bicycle and supply dealers of this city, opportunityoffersMr. Brown wireshisguide, in every home in northern New York, the Talk- are making rapid progress in having their quarters packs up his hunting clothes and his rifles and is ingMachineDealers'AssociationofBuffalo, remodeled and refurnished, following the fire whichoff for Canada. one of the livest organizations of its kind in the destroyed practically the entire stock of talking Mr. Brown, who isa member of the Campfire easternsection,has decidedtocreateabetter machines, records and supplies, bicycle and auto-Club, when he took a hunting trip two years ago understanding and greater co-operation among city, mobile supplies and bicycles on December 15. wrote an interesting story of his adventures for town and village agents and dealers through get- Although employes managed to save some of the Field and Stream magazine under the alluring to-gether meetings.The first defined step in this the bicycle and supply stock, the talking machinecaption of "The Moose That Charged."Last fall direction will be taken on the night of Y-nuary stock was burned up completely, the entire lossthe advertising man took another trip into the wilds 13 in the banquet hall of the Hotel Stat' hen amounting to about $100,000 and being well cov-and although he did not have to dodge wounded the annual meeting will be held, with t. of - ered by insurance. moose, found game so thick that he soon had his town dealers as guests. In discussing the tire and its consequences, E. N. Advertising campaigns, sales schemes along with Upshaw, manager of the Victor department of the other new trade -getting wrinkles that have worked company, said:"When the fire occurred we had out well in Buffalo, will be divulged by the local not, fortunately, received our shipment of the Jan- leaders in the talking machine world, while the uary records and these we were abletoship visitors will be called upon to enter into the dis- promptly on December 24 to our dealers. We were cussions.President W. H. Poling, of the asso- also able to secure temporary quarters which we ciation, who is the head of the J. N. Adam talking are now occupying and this enabled us to handle machine department here, is bending every effort the machines that the Victor Co. could furnish us to obtain good speakers and plenty of entertain- with, which helped to relieve the situation among ment. our dealers to a certain extent. Invitations are now being sent out to dealers "Our plans now arc not exactly perfected, but we living within a radius of fifty miles of Buffalo, and expect to be firmly re-established in business by up to date many acceptances have been received. the 15th of January, and we believe that we are Several perplexing problems will be finally de- going to be in a position to give our dealers in all termined at the affair, which is being awaited with of our lines much better service than ever before. considerable interest. We shall adhere very strictly to our exclusively SOUND WAVES ON SCREEN. wholesale policy throughout our entire business. Henry C. Brown and His Caribou. "Fortunately, practically all of our office records Interesting Lecture by Dr. Dayton C. Miller, were saved and this greatly facilitates our resum-lawful limit of moose and caribou securely tagged. NotedPhysicist, Who Says theMusical ing business." He tells of his latest trip in Field and Stream for Critic of the Future Need Not Leave Home. January under the caption of "Getting Your Moose PREPARES WINDOW DISPLAY PUZZLE.and Caribou \Vithin Two Days of Broadway." The The musical criticin the year 1960 should be Thomas Devine Uses Odd SignstoArouse story isplentifully illustrated with snapshots of able to sit at home and report accurately the work Curiosity of Kansas City Citizens and Getsthe author and his guides, and serves to create inof an operatic singer or an orchestra in a hall Results That Please Him in Highest Degree. the reader the desire to get after the big game onmiles away from him, said Dr. Dayton C. Miller, his own account.Such recreation between times the noted physicist of Cleveland, 0., in the course (Special to The Talking Machineorld.) serves to augment Mr. Brown's great abundance of of a lecture on "The Science of Musical sounds" KANSAS CITY, Mo., January 9.-Thomas Devine. energy-for heisa wonder, judging from thelam week atthe Asbury MethodistEpiscopal a traveling representative for the Columbia Grapho- amount of work he manages to dispose of. Church, Thirty-third and Chestnut streets.The phone Co. working out of the Kansas City office, address was delivered in connection with the con- came into the office the other day and offered to LOUIS BUEHN INCORPORATES. vention of the American Association for the Ad- trim the window.His offer was very promptly ac- vancement of Science. cepted, and so he accordingly set about his work. FaithfulEmployes MadeOfficialsinLouis Upon an instrument of his own invention, called After several hours' work he showed the office Buehn Co., Inc.-To Handle Victor Goodsa "phonodeik," Dr. Miller projected sound waves force the result of his labors.There was nothing Exclusively-Excellent Business Record. upon a screen, so that his audience was able to particularly unique aboutthe window excepta "see" each sound asit was made.The human couple of signs that he had made.One read: (Special to The Talking Machine World.) voice, a flute, a cornet and operatic and orchestral Grafonolas Shorten the Way to Tipperary. PittLADEI PHI A, P.\.. January 7.-The business ofselections upon a phonograph were used to show the The other sign proved to excite more interest.It Louis Buehn, the well-known talking machine job-various sorts of sound waves, the spectators being read: ber at 825 Arch street, this city, has been incorpo- able to see upo'n the screen the slightest changes in Terms rated with capital stock of $75,000, under the titlethe pitch, quality or complexity of the music. The To Suit Jack and His of the Louis Buehn Co.,Inc.,the change beingwaves sent out by the simple tones of a tuning Master. effected on January 1.The officers of the newfork gave long, even curves, while the delicate When asked what terms "To suit Jack and hiscompany are Louis Buehn, president and treasurer; variations in the human voice sputtered upon the master" were, Mr. Devine said that he didn't know. Charles W. Miller, vice-president, and Frank B.screen like fireworks."The telephone transmitter But he advised the force to keep a close watch on Reineck, secretary.Mr. Miller has been connected already reproduces the 'color' of the voice at long the pedestrians and see how many stopped andwith Mr. Buehn for the past thirteen years, and Mr.distances," said Dr. Miller, "and fifty years hence puzzled over the sign.TI,_ result was that manyReineck for over six years, and their election to we shall have perfected apparatus which will en- people were seen to stop Ainder over the sign. office in the new corporation is a tribute to theirable the musical critic to judge an opera or a con- Some more curious a ..eris came in and asked ability and persistent efforts. cert intelligently without leaving his own fireside." what its meaning t .C147yesmen were natu- The Louis Buehn Co., Inc., will in future handle the Victor talking machines, records and supplies rally at a loss to explain the meaning.However, ELECTRIC SIGN FOR BLACKMAN CO. the difficulty was overcome by saying that the sign exclusively. meant terms that were suitable to everyone. Mr. Buehn states that the year just closed has The Blackman Talking Machine Co., 97 Cham- been the most successful in the matter of business bers street, New York, Victor distributer, installed During the week after Columbia University had volume that he has ever experienced, and he is recently an expensive and attractive electric sign given Walter Damrosch the degree of Mus. Doc., making preparations for an even increased demandthat isvisible from quite a distance.This sign the noted conductor received a note from Alex-for Victor goods, which he feels sure will come features the famous Victor trade -mark, with the ander Lambert in which the piano pedagogue re- during 1915. word Victor in large letters.An electric CiOdtar- marked:"I am so glad that you are a 'doctor of rangementadds to the practicability of the sign. music.'Now when I get sick of music I shall Nowadays business is made to grow by usingThe background of the sign is multi -colored, with know where to go." plenty of good advertising to cultivate pew trade,red and white lights for the flasher effect, 4 THE TALKING MACHINE WORLD. wholesale house, estimates an increase of from 25 DETROITERS MAKE SUGGESTION AS TO STYLE CHANGES. to 30 per cent. The business of December was more than double that of the average of the preceding Suggest That New Models of Machines Be Placed on Market During the First Half of the three months.S. E. Lind, city sales manager, sold Year to Facilitate Holiday Preparation-Holiday Demands Clean Out Local Stocks- more machines iu December than he ever' sold in Tendency Toward the Better Class of Trade-J. H. Ling Pleased with Department. any three previous months of his career, and his career has been an active and _successful one.All (Special to The Talking Machine World.) all of that style that it could get hold of.This the Grafonola dealers in the city have sold out DETROIT, MICH., January 5.-The talking machine company sold from forty to fifty machines per day nearly all their stock and have orders waiting; or- dealers of Detroit lost probably $10,000 worth ofin thelast two weeks of the Christmas trade. ders for machines actually sold and money paid on business in December owing to inability to get theHaving absorbed all that the local jobbers could them.So they must be delivered, and the Columbia goods.They thought last year that such experi-supply one week before Christmas,itwired to store itself can get no machines to put on its floors. ences were a thing of the past, the enlargements Cleveland, Columbus, Chicago, Buffalo and New The Columbia store is to be remodeled in Jan- of the factories having enabled the manufacturers York jobbers for more. An inventory of the ma-uary to make room for enlarged general business to fill orders promptly, even in the rush days.But chines on the floor showed 296.There were nine and a Dictaphone department. The Dictaphone de- apparently the growth of the retail trade has beenmore in the windows, making 305.Yet with thepartment has been for some time on Lafayette such that the manufacturers are again outstripped. aid of such reinforcements as could be obtainedBoulevard, but is to be moved to the main store. January 1 the stores of Detroit are almost clearfrom other cities, it just barely survived the rush.H. Q.Duble, formerly Dictaphone manager in of goods, except records.The few machines scat-These figures do not take into consideration the Baltimore and Washington, will come to Detroit to tered about the spacious floors look awfully lone- small box machines.Only the cabinets are counted take charge of it.A mezzanine floor is to 'be built some in their effort to carry the impression that as the real goods. in the front part of the store, probably extending there is stock on hand.The Columbia wholesale The class of trade throughout Detroit was higher back over the demonstrating rooms.The record -store has just one model in stock, a $50 machine, this year than ever.This is ascribed to the factcases will be rearranged. This will make room for and only a few of that.The Max Strasburg Co. that the cabinet machines are now put up in stylesthe Dictaphone department upstairs, and also take has about one machine to a demonstration room fitfor anybody'sfine home.The demand forcare of part if not all of the offices, thus making and one in the reception room.The new talkingmahogany, undoubtedly to match mahogany fur- more room for general business on the first floor. department of J. Henry Ling, in itsfirst holiday niture, was tremendous.There is not one of the The personnel of the store made the first Christ- trade, was almost denuded of machines.In the two downtown stores but has from ten to twenty-five mas of the new manager, F. A. Denison, in Detroit, or three days before Christmas it sent out no lessunfilled orders for mahogany styles, most of whicha memorable one by presenting him with a fine than three wagon loads of Columbias.Grinnell were tided over Christmas by the delivery of some library lamp. Bros., Victrola jobbers, had such a big retail tradespecial design to be exchanged when mahoganies The four principal Edison stores, the "Edison 'that they were unable to fill orders from local deal-arrive in stock.This process is undesirable from Shop," Story & Clark, Frank J. Bayley and the -ers, to say nothing of turning down orders from several points of view.It makes the used machines American PhonographCo.,allhad good sized -other cities.One day shortly before Christmas they slightly second hand, it creates a shortage of stockstocks laid up in advance, so were not seriously sold so many machines that the delivery and ship-in those styles,it makes it necessary to sell thembothered by the destruction of the Edison factories ping departments were compelled to work untilover again and it costs the price of two deliveries.by fire.They did not have all the machines they daylight the following morning removing the sold As mahogany furniture is found only in the best of could have sold, but were in no worse condition machines from the salesrooms, getting them readyhomes, this experience is a good indication of the than their competitors. for delivery and replacing them with new machines class of trade. There is one cheering feature in the loss of this from the stockrooms. The shortage of Columbias is attributed largely$10,000 worth of business by Detroit dealers. The The dealers have a suggestion to make to theto the recent and unforeseen opening of two very business probably will come back.The people evi- manufacturers that will help a lot in solving thislarge accounts in New York and Chicago, those of dently were "sold" before they called for the goods. holiday shortage problem.It is that the styles bethe Aeolian Co. and Marshall Field.Both of these Their purchases simply are just a little delayed. The changed in the first half of the year instead of inbig institutions absorbed so many machines thatseveral stores may not get the exact business they the last half.The large downtown houses havethey created a shortage elsewhere. lost in December, but probably they will get equal ample storage facilities and would like to buy large J. Henry Ling is so well satisfied with his short amounts.Business in records is steady and con- quantities of stock in advance.But with the stylesexperience with a talking machine department that tinually increasing.There seems to be a demand changing in the autumn machines bought in thehe has arranged to have Robert B. Barclay, of the for almost everything in the catalogs. summer are out of date when the holidays arrive. Columbia Co., remain all winter as manager of the So they are not readily salable.It is necessary to department.Originally it was the plan to have Mr. SECURE PATHEPHONE AGENCY. get a special dispensation from the home office toBarclay pilot the house through the holiday season (Special to The Talking Machine World.) dispose of them at a discount, and this makes a bad and then retire in favor of the regular ship's cap- MILWAUKEE, WIS., January 9.-The Milwau- impression.If the new styles were brought out in tain.But Mr. Barclay has made a huge success ofkee agency for the Pathephone talking machine the spring or early summer the dealers could then the department, and Mr. Ling wants him to remain line, manufactured by the Pathe Freres Phono- go ahead and buy all they expect to handle, andas long as possible, figuring him a profitable addi- graph Co., has been taken up by the Billings & would not lose business in December for lack of tion to his business force. Sons, Piano Co., 504 Grand avenue.The line is stock. Max Strasburg estimates the increase of Decem- being featured in the window displays at the store. The J. L. Hudson Co. was the first in Detroit tober business this year over that of 1913 at 30 per Good sales of Mehlin, Holland, Cable -Nelson and advertise the new $250 electric Victrola.It sold cent.F. A. Denison, manager of the Grafonola Billings & Sons pianos and players are reported.

Service Is the Paramount Asset ofaVictor Distributor

The factory controls the Prices and Terms. The distributor controls his Service

This is the reason we have endeavored to make EASTERN SERVICE THE BEST EVER And we believe we have succeeded, and will convince you if you will give us the op- portunity. A trial order will do. Will you do it? Thank you. When may we expect it? EASTERN TALKING MACHINE COMPANY 177 TREMONT STREET, BOSTON, MASS. FOR NINETEEN YEARS TALKING MACHINES EXCLUSIVELY EDISON I VICTOR THE TALKING MACHINE WORLD. 5

Victrola IV, $15 Victrola VI, $25 Victrola VIII, $40 Victrola IX, $50 Oak Oak Oak Mahogany or oak.

The prosperity ofthe music trade centers around the Victrola.

Itisthe biggest single factor in the success of every music dealer.

Victor Talking Machine Co., Camden, N. J., U. S. A. Berliner Gramophone Co.. Montreal. Canadian Distributors Always use Victor Machines with Victor Records and Victor Needles- the combination. There is no other way to get the unequaled Victor tone.

Victrola X, $75 Victrola XI, $100 Victrola XIV, $150 Victrola XVI, $200 Mahogany or oak Mahogany or oak Mahogany or oak Mahogany or oak 6 THE TALKING MACHINE WORLD. FAMOUS RECORD ALBUMS AT VERY LOW PRICES TO MEET COMPETITION These Record Albums will Pay for Themselves in a short Time by Preserving Records. When Full the Albums are Flat and Even Like Books.They will Fit in a Library Cabinet or Book Case, or They will Lie Flat on One Another.

imiriummumamimummuummiiiisnommimookiiii1111.....1110.1.1.1,. 11.

II 111611

We manufacture Disc 1111 11101110 For Durability, Artistic Record Albums contain- Design and Finish, our ing 12 pockets to fit the Albums have rio equal. n e w VictrolaCabinets They are made inthe No. X. and XI. most substantial manner We also make Albums by skilled workman. We containing 17 pockets, sell our Superb Albums andwith the indexes at big discounts to meet these Albums make a competition. Shall we complete system for send samples and quote

filing alldisc Records. rl our very low prices ?

THESE ALBUMS ARE THE BEST FOR VICTOR, EDISON, COLUMBIA AND ALL OTHER DISC RECORDS Write for samples of our Albums, which are superior to all others

AddressNATIONAL PUBLISHING CO., 235 South American St., Philadelphia, Pa. M. M. Blackman, manager of the Phonograph KANSAS CITY TALKING MACHINE MEN IN CROWING MOOD. Company of Kansas City, presents the picture of satisfaction when the Christmas tradeismen- Scarcity of Machines and Records the Only Cloud on the 1915 Horizon-December Proves tioned.Although handicapped in some lines by a Record Month with the Majority of the Dealers and Jobbers-How Young Lady the fire that occurred at the Edison factory, he said Demonstrator Uses FrospectPicking Ability-Fine Window Displays-Other News. thatit in no way injured business.The company spent considerable money previous to the holidays (Special to The Talking Machine 'World.) doubt to the destruction of the Edison plant by advertisingitsconcerts and instruments. This, KANSAS CITY,Mo., January 9.-Those talking fire.He reports that he has installed several ma- according to Manager Blackman, helped. machine dealers that let their spirits have leeway chines in the geology department of the Kansas Miss Yula Cutler, who has been added to the force on occasion are very apt to be heard crowing. And University during the past month. of the Phonograph Co. of Kansas City as concert they have a rightto crow; and why shouldn't E.A. McMurty, manageroftheColumbia demonstrator, has a remarkable faculty for picking they? Never before have the talking machine men Phonograph Co. in Kansas City, spent several days prospects.Nobody has ever tried to account for done such a business as they have done during the in Chicago during the latter part of December thisability.However, around theofficesheis holidays.There is not a single dealer that does conferring with W. C. Fuhri, district manager. generally said to use "remarkable originalityin not complain of the scarcity of machines.Every Arthur A.Trostler, manager ofthetalking picking prospects." As to the methods used, these dealer sold down to the "very dregs" as one manmachine department of Schmelzer Arms Co., job- are her secrets and stock in trade.It is noticeable said.This condition is not only unusual, but it isbers for the Victrola, reports that his sales for that she stands at the front of the concert hall and unprecedented as well.The prospects for 1915 the month of December ran way ahead of last scrutinizes the faces of the listeners.Itis pre- were never brighter that at the present time. Busi-year and that the total for the year would do thesumed that when she sees a person look particu; ness instead of showing a decided relapse after same. "Practically everything that we had was larly well pleased or satisfied she decides that that Christmas has shown a remarkable steadiness, and sold," says Mr. Trostler."That includes electric person is in the.market for a machine.Or if he at the present time there is more buying going onand all other styles of machines."As to the pros- isn't he ought to be.However, this pertinent fact than at any time since the first of August. pects for the 1915 trade Mr. Trostler expressed remains: Miss Cutler has made a name for her- Joe Mullin is one of the jubilant talking machinehimself as being satisfied that it would show the self in the number of prospects that she has turned men. He is manager of the Victrola departmentincreased volume that the past year's business hai. over to the salesmen. of the Carl Hoffman Music Co.When he came The Means & Pearson Music Co. boast of the A distinctive Christmas display of Victrolas in down the morning after Christmas and surveyed distinction of having the largest variety of talking the window of the J. W. Jenkins Sons' Music Co. the debris he found that he was "entirely cleaned machines of any storeinthecity. This firm proved to be notably successful in catching the at- out," to use his own words.This fact was nothandles the Victrola, the Grafonola and the Edi- tention of the Christmas crowds in the shopping nearly so surprising as it was gratifying."And son.During the holidays the major portion of the district of Kansas City.The company called at- the best ofitis," he adds, "that business didn't business was in talking machines. Mr. U. L. Means tention to its Victrola department each day in its slump afterwards as it usually does," says that during the month of December the firm newspaper advertisement also. R. S. Peer, assistant manager of the Kansas City took in more money than in any month of any year In the window were seven instruments, four of office of the Columbia Graphophone Co. says that since he has been in business. the smaller Victrola cabinet models, one of the the sale of the new push button Grafonolas exceed- "Just come right back here," says Mr. Harry medium size and two of the largest style. The four ed all expectations. Every machine of that type thatWunderlich, manager of the F. G. Smith Piano Co., smaller machines were mounted on arevolving was in the house was sold before the Christmas "I want to show you the number of Victrolas that table which was built on a level with the floor in rush had fairly begun. I have left after the rush."Dragging us ruthlessly the window space.The table and floor were car- J. H. Best, manager of Dictaphone sales in Kan- by the arm, he displayed his remaining half dozen peted with greenfelt. Tasteful placards were sas City, says that he had the best business during instruments."If that factory doesn't get me some placed on top of each machine, describing the com- the month of December that he has had for years. more in a hurry I'll have to commence selling them bination offer of ten double records with each Vie- The record business was unusually heavy, due no from the window," trola, the cost,andthe monthly payment plan. THE' TALKING MACHINE WORLD. 7

Victrola IV, $15

Victrola X, $75 Victrola VIII, $40 Victrola XVI, $200 Oak Mahogany or oak

Success in the music trade is measured by the Victrola. The dealers who are the most successful are those who make the most of the opportunities the Victrola offers them.

Victor Talking Machine Co., Camden, N. J., U. S. A. Berliner Gramophone Co., Montreal, Canadian Distributors.

Always use Victor Machines with Victor Records and Victor Needles- the combination.There is no other way to.get the unequaled Victor tone.

Victor Distributors -- Albany, N. Y..- Finch & Hahn. Detroit, Mich Grinnell Bros. Omaha, Neb Nebraska Cycle Co. Altoona, Pa W. F. Frederick Piano Co. Elmira, N. Y Elmira Arms Co. A. Hospe Company. Atlanta, Ga ElyeaAustell Co. El Paso, Tex W. G. Walz Co. Peoria, ill Putnam -Page Co.. Phillips & Crew Co. Galveston, Tex rhos. t;oggan & Bro. Philadelphia, Pa Lou. Buehn Co., Inc. Austin, Tex The Talking Machine Co.,of Honolulu, T. H Bergstrom Music Co., Ltd. C. J. Heppe & Son. Texas. Indianapolis, Ind Stewart Talking Machine Co. Penn Phonograph Co., Inc. Baltimore, Md Cohen & Hughes, Inc. The Talking Machine Co. E. F. Droop & Sons Co. Jacksonville, Fla Florida Talking Machine Co. H. A. \Veymann & Son, Inc. H. R. Eiseubrandt Sons. Kansas City, Mo J. W. Jenkins Sons Music Co. Pittsburgh, Pa C. C. Mellor Co., Ltd. Bangor, Me Andrews Music House Co. ,chmel7,.\rms C o. Standard Talking Machine Co. Birmingham, Ala Talking Machine Co. Lincoln, Neb Ross P. Curtice Co. Portland, Me Cressy & Allen, Inc. Boston, Mass Oliver Ditson Co. Little Rock, Ark... 0. K. Houck Piano Co. Portland, Ore Sherman, Clay & Co. The Eastern Talking MachineLos Angeles, CalSherman, Clay & C... Co. Richmond, Va The Corley Co., Inc. M. Steinert & Sons Co. Louisville, Ky Montenegro-Riehm Music Co. W. D. Moses & Co. Brooklyn, N. Y American Talking Machine Co.Memphis, Tenn 0. K. Houck Piano Co. Rochester, N. Y....E. J. Chapman. Buffalo, N. Y W. D. Andrews. Milwaukee, Wis... Badger Talking Machine Co. The Talking Machine Co. Neal, Clark & Neal Co. Mobile, Ala \\ in. II. Reynalds. Salt Lake City, U Consolidated Music Co. Burlington, Vt. American Phonograph Co. Montreal, Can Berliner Gramophone Co., Ltd.San Antonio, Tex Thos. Goggan & Bros. Butte, Mont OrtonBrothers. Nashville, Tenn 0. K. Houck Piano Co. San Francisco, Cal Sherman, Clay & Co. Chicago, Ili Lyon & Healy. Newark, N. J Price Talking Machine Co. Savannah, Ga Phillips & Crew Co. The Talking Machine Co. New Haven, ConnHenry Horton. The Rudolph Wurlitzer Co. Seattle, Wash Sherman, Clay & Co. New Orleans, LaPhilip Werlein, Ltd. Sioux Falls, S. D Talking Machine Exchange. Cincinnati, 0 The Rudolph Wurlitzer Co. New York, N. Y Blackman Talking Machine Co. Cleveland, 0 The W. H. Buescher & Sons Co. Emanuel Blout. Spokane, Wash Sherman, Clay & Co. Koerher-Brenner Music Co. The Collister & Sayle Co. C. Bruno & Son, Inc. St. Louis, Mo The Eclipse Musical Co. I. Davega, Jr., inc. St. Paul, Minn W. J. Dyer & Bro. Columbus, 0 Perry B. \Vhitsit Co. S. B. Davega Co. Chas. H. Ditson & Co. Syracuse, N. Y W. D. Andrews Co. Dallas, Tex Sanger Bros. Landay Brothers, Inc. Denver, Colo The Hext Music Co. New lork Talking Machine Co.Toledo, 0 The Whitney & Currier Co. The Knight -Campbell Music Co. Ormes. Inc. Des Moines, la Chase & West Talking Mach. Co Silas E. Pearsall Co. Washington, D. CRobert C. Rogers Co. Mickel Bros. Co. Ben. Switky. The E, F. Droop & Sons Co. 8 THE TALKING MACHINE WORLD.

Right now is a remarkably appropriate time for you to write us for particulars.

(Write for "Music Money," a book "full of meat" for those Columbia Graphophone Company dealers interested in quick and frequent turnover of capital.) Woolworth Building, New York

"TALKERS" TEACH MUSIC IN KANSAS.out of his own pocket and began giving regularmusic is cast, and other interesting features of the music that would give the listener an understand- State Back of Campaign Being Carried on bygraded lessons in music by the phonograph to the teachers.In a few weeks the value of the course ing of the music.The ability to recognize and re- Prof. Frank A. Beach. Head of the Musicwas seen and the State purchased the instrument call melodies is made a prominent part of the work. Department oftheKansas StateNormal School -100,000 and also a player -piano for the school, and has This phonograph music appreciation course was inMusicCourses Last taken before more than 2,000 groups of Kansans Year -250,000 Students Expected in 1915. purchased additional phonographs for the use of the movable music appreciation courses that areduring itsfirst year.The demand this yearis (Special to The Talking Machine World.). traveling throughout the State. much heavier than ever before.The courseis TOPEKA, KAN., January 5.-The talking machine, When the teachers went home and began teach-entirely free, except the expense of shipping the backed by the State of Kansas, is teaching Kan- ing music or toldtheirfriends how they had records. A result of the music appreciation course sans hqw to understand and appreciate good music. learnedenoughaboutmusictositthroughis a great interest in music throughout the State, Last year nearly 100,000 persons studied the courses a concert,vocalorinstrumental,andreally and the lyceum and music bureaus cannot get in music appreciation prepared by Prof. Frank A. enjoy it, the folk who couldn't go to enough artists to fill the calls for concerts in the Beach, head of the music department of the Kan- schoolbegan askingabout it. So Prof. Kansas towns, big and little. sas State Normal School, and made available to Beach compiledaseriesoflectures on music. The people have learned to understand and en- the general public by printed lectures and phono- Hestartedwith many ofthebeautifuland joy the concerts which once bored them, and which graph records. simplefolksongsofIreland,Englandand they attended only because they were fashionable, This year at least 250,000 are expected to enroll Germany and gradually took the student throughand hereafter, itis predicted, that musicians who in this unique music school, which will open its a full course of music lessons, including Mendels-tour the State will have no reason to findfault season in a short time. sohn's "Spring Song," the "Hallelujah Chorus," with "rural coldness." The idea was first tried out by Prof. Beach on theoverture from"WilliamTell,"and many the students at the normal school in an effort to other compositions coming under the designation DEATH OF LEN SPENCER. arouse the teachers in the grade and high schoolsof the lighter classics.Many of the phonographWell -Known Recording Artist of Other Days to the need of teaching music to the children in records were prepared especiallyfor the music Dies Suddenly in New York. the Corrimon schools. appreciation movable school in Kansas. A considerable number were found to be unable Circles Pay Shipping Expense. Len. G. Spencer, who in the early days of the to teach music. The first move was to insist upon Itis a circle proposition.A group of personsphonograph was one of the most popular of the all students attending the recitals of the studentsin any community ask for the course and con-recording artists, died suddenly in his office in New and faculty of the normal school, hut these lacked tribute enough to pay the expense of shipping the York December 18.At the funeral services there regularity and gradation and could not be formed records.The circles meet regularly, one series of were played several records made years ago byMr. into a successful music appreciation course. songs or instrumental numbers being given each Spencer for that particular purpose, and which Then Prof. Beach asked the State to buy his evening.One of the group reads the lecture pre- contained the Lord's Prayer and several Psalms. department a phonograph and the necessary rec-pared on each number by Prof. Beach and then The remains were cremated. ords to form a complete music appreciation course, the selection is played.The members of the cir- After several years spent as a recording artist starting with the simplest melodies and graduallycle discuss the selection, the manner of construc- for the Edison, Columbia and other concerns, Mr. extending into the classics. tion, the relation of the various parts of the com- Spencer branched out as a manager of a lyceum bu- But the State school authorities refused to pur- position, the characteristics (,f different voices and reau in New York, providing entertainment for chase the instrument.So Prof. Beach bought it instruments, the different forms or molds in which various occasions, and was fairly successful.

DITSON Victor SERVICE wE know every condition involving all Victor retail sales and we know that having the goods is an important factor towards getting the big profits. For your benefit, we maintain the largest stock in the East of Victor machines, records and supplies, and you can feel sure that your orders receive quick attention. The Ditson organization is trained to render the leading service and you can link up your store to our warehouse and feel safe. Ask us to explain the value of Ditson co- operation. It means much to your business. OLIVER DITSON CO., Boston, Mass. THE TALKING 'MACHINE WORLD. 9 Cleveland, it is said, were offered here during the UNPARALLELED DECEMBER TRADE IN CINCINNATI. holidays by Charles M. Robinson, who opened an officeintheGlennBuildingforthepurpose. Factories Apparently Unable to Fathom Out the Extent of the Pocketbook of the Cincin- Robinson promised to donate half of his profits nati Buying Public, Judging from the Inabilityto Supply Instruments-Close to to any charitable institution. $20,000inOrdersUnfilledWhenthe Holiday Rush Ended in Cincinnati. The Cable Company had wonderful success with its Victrola department.But four machines were (Special to The Talking Machine World.) renewed vigor to make last year'sfigures loom left on the floor Saturday, all the remainder of the CINCINNATI, 0., January 5.-Even though theup small in the distance when the next glad Newstock having been sold out.The same is true of talking machine business wasscatteredover a Year rolls around." the Otto Grau Piano Co., which buys its goods larger territory through new retailers coming into A Victrola as an aid to firemen fighting a fire from Chicago. thefieldsincelastChristmas, reports from all isthe proper thing.Owners should please take The Phonograph Company has lined up George sources indicate a phenomenal business.The fac- notice.Several days ago in the home of Miss Gross as an Edison disc deal.Gross used up con- tories apparently were unable to fathom out the Lillian Ludlow, 2446 Highland avenue, Mount Au- siderable space in the newspapers during the holi- extent ofthepublic'spocketbook.From confi-burn, the Christmas tree caught fire, due to crossed day season. dential sources it is learned that close to $20,000 in wires.An S 0 S signal was sent out for fire- While nothing official is available at this time, _it orders remained unfilled when the holiday iush men. They responded and started to work. Whileis believed some of the piano houses, particularly was over. busy confining the spread of the fire the laddiesthose controlled by factories, will take up the han- The situation is clearly outlined in the following were much surprised to hear the strains of "Nearer,dling of talking machines during the coming year. interview with Manager Dittrich, of the whole- My God, to Thee." Miss Ludlow had simply placed The officers find that their competitors, with phono- sale Victor department of The Rudolph Wurz-the record on her new machine and released thegraph supplies, are doing business every day of litzer Co., whose retail section isto be enlarged music.She believes the firemen used more energy the year in addition to their piano lines, and this more than a third this month on account of lastafter the music was started than upon the initialcondition issaid to have brought about a desire month's development : stages of the blaze. for a little more activity on their part as well as "The month of December was a big surprise to \n assortment ofold machines, picked up in the profits which go with the business. all concerned in the talking machine business, for while extensive trade was naturally looked for, neither dealers nor the factory were in a position to even begin to meet the tremendous demand for Victrolas and Victor records. The Christmas trade started exceptionally early in the season and con- tinued with daily increase until it reached itscli- The New Idea max on Monday, December 21, which was un- doubtedly the biggest day that the talking machine trade ever experienced, and in fact was probably double that of the largest previous day on record. "The featureof theholiday season was the Attachments almostuniversal demand forthecabinetstyle Victrolas, and the average price of the Victrolas sold during the holidays was over $100.Dealers, For in spite of large reserved stock, were absolutely unable to cope with the situation, and from reports' gathered from various sources throughout the Cen- tral States we estimate that there must be many Victor, Edison, Columbia thousand dollars worth of businessasyet un- supplied because of the shortage, which should very materially increase the sales during January and and Pathe Machines] February. "We have just announced to our retail trade that we are installing a new set of eight record gives YOU, Mr. Dealer, the opportunity of pleasing your custom- booths on the main floor of our establishment in ers, and incidentally increasing your own business. Why not order to meet the increased demand which the order a sample of each of the following, and be convinced that heavy machine sales are causing. The record busi- ness is growing very rapidly, not only on account WE always LEAD, and others follow. of Victrola sales, but also because of the fact that the Victor record is in demand universally. "Conditions, in spite of the financial stringency, Our New No. 1 Attachment to play Victor and Columbia Rec- are exceptionally good and thereis no question ords on Edison Machine. but what the remainder of the winter and the spring months will show an increase in proportion Our New No. 2 Attachment to play Edison Disc Records on as great as the holiday season." Victor Machine. Throughout December and up into January busi- ness at the local headquarters of the Columbia Our New No. 3 Attachment to play Edison Disc Records on Co. was characterized by strenuoushustle and Columbia Machine. bustle throughout the day and, letit be said, far into the night. Our New No. 4 Attachment to play Victor and Columbia Rec- "Our holiday business was very gratifying," said ords on Pathe Machine. Manager Whelen of the local Columbia store, "and we closed with a large increase over the same Our New No. 5 Attachment to play Edison Records on Pathe period last year. We were practically cleaned out and had we been able to secure all the stock nec- Machine. essary tosupply the unprecedented demand and Our New No. 6 Attachment to play Pathe Records on Victor more room to accommodate the customers, results would have been far in advance of what they were. Machine. The factory, on account of the financial condi- tion of the country, did not anticipate such a de- Our New No. 7 Attachment to play Pathe Records on Colum- mand, that knocked allprevious recordsinthe bia Machine. head, and consequently were not prepared tofill all orders. The new $85 Leader with the individual Our New No. 8 Attachment to play Pathe Records on Edison record ejector proved to be a winner and had we Machine. been abletoget enough machines of thistype could have more than tripled our sales on this Write us for information and prices. machine alone. The higher priced machines seemed to be in the lead, although the smaller types held their own." Mr. Whelen further said :"Business throughout the wholesale territory during the month was ex- The Union Specialty & Plating Co. tremely satisfactory and all the dealers report a good 409 Prospect Ave. N. W. Cleveland, Ohio holiday business.The year on a whole has been very gratifying and we are ready to pitch in with 10 THE TALKING MACHINE WORLD.

The men with chocolate eclair backbones have no place in the modern ranks of business fighters.They are simply cumbering up c 3. 726. C I NT the earth, and are bound to be pushed aside by the triumphant army of producers-men who are trade builders in the truest sense. znal41rsr pJASAk..CHIN= The cruelty of fate cannot check the men with an unconquer- ifialkin able spirit.Those men to whom 1914 was a failure come up fresh 9etu on the threshold of 1915 with a smile on their lips and with an undaunted spirit.In other words, they strike out manfully for EDWARDLYMAN BILL, - Editor and Proprietor. newer and bigger things.They are the kind of men who do not J. B. SPILLANE, Managing Editor. think of yesterday, because that is dead; but with them itis to- Trade Representatives: GLAD. HENDERSON,C.CHACE,L. E. Dowses, B.BRITTAIN WILSON, day-the New Year.Itis J. NICKLIN, AUGUST J. TIMPE,L.M. ROBINSON. to the scrap heap with failures of A. the past, no matter what they are, and it should be to the scrap Boston: Jons H.WILSON, 324Washington Street. Chloido Mike: E. P.VAN HARLINGEN,Consumers' Building, 220 South State Street. heap with antiquated systems and a lot of suicidal policies which HENRY S. KINGWILL,Associate. Telephone, Wabash 5774. London. Eng.. Office: 2 Gresham Buildings, Basinghall St.W. LIONEL STURDY,Manager. have hampered the business of the 'country in the past.Why stick e p resantstives for Germany and Austria: VERLAG NEC SINIT,Berlin C. 19, Ross-Strasse 8, Germany. GEO. ROTIIGIESSER,Director. to a method when its failure has been clearly proven by past events? The Talking Machine World has regular correspondents located in all of the prin- cipalcities throughout America. We have men in the talking machine trade of large vision- Published the 15th of every month at 373 Fourth Ave., New York. business builders-and we have others of the type who are always SUBSCRIPTION (including postage), United States, Mexico, $1.00 per Year;Canada, thinking of yesterday, and whose whole view of life is narrow and $1.25;all other countries, $1.75. contracted.They are the road blockers, nothing else. ADVERTISEMENTS: $3.50 per inch, single column, per insertion.On quarterly or yearly contracts a special discount is allowed. Advertising pages, $120.00. When we stand on the threshold of the New Year it seems to REMITTANCES: should be made payable to Edward Lyman Bill by check or Post Office Money Urder. be quite time to figure out definite plans for the new twelve months, and if we have found by results that anything is radically wrong in W NOTICE TO ADVERTISERS. - Advertisingcopyshould our program of yesterday, why stick to it to -morrow? reach this office by the first of each month. By following this rule The New Year can be a good one for talking machine men if clients will greatly facilitate work at the publication headquarters. they will do their part. Long Distance Telephones-Numbers 5982-5983 Madison Sq. We cannot expect to have a good reaping unless there is plant- Cable Address: "Elbill," New York. ing of the right seed. No use to sit back and theorize-work is the thing-and faith NEW YORK, JANUARY 15, 1915. in our ability to win out. A HAPPY NEW YEAR to talking machine men everywhere May 1915 add to the prosperity records of this trade. EDISON jobbers were delighted to receive the following tele- It is off with the old love and on with the new. gram dated from Orange on the last night of the Old Year: Gone is the Old Year, with its shadows and its sunshine-its "At 8:3o p. m., December 31, 1914, we turned out finished Blue triumphs and its sorrows. Amberol Records at the old stand, which was practically wiped out Gone is 1914, a year unlike any other in all history-a yearin by fire on the night of December 9.Getting back to the ring in which the whole world has been saddened by the greatest warof twenty-two days is going some. A Happy and Prosperous Year all the ages-a year in which, as a natural sequence, there has been to you all." disturbances of various kinds. Indeed itis going some, and it emphasizes that the Edison And yet, in casting a retrospective glance over 1914 it must forces have improved every minute since the flames devastated the be admitted that we have much to be thankful for.It must be great Orange plant.The ashes were not cooled before prepara- conceded that much of our trouble is mental; that, after all, we tions had been made for its immediate rehabilitation.Undaunted have no real troubles, such as those destroying the warring Euro- by the cold of winter and the fearful shock to the great enterprise pean countries. by its destruction by fire, the Edison forces faced the situation reso- While we understand, to some slight extent, the magnitude and lutely, and in twenty-two days are "back in the ring."Such ac- awfulness of this war, we should realize, to a greater degree per- complishments are the results of concentrated and loyal effort on haps, the blessings which are ours-the blessings which comefrom the part of every man in the organization.Edison enterprise again living in a country free from war and famine, and blessed with an breaks all records regarding time accomplishments after a total agricultural yield which has added from eight to ten billions to its destruction by fire. national wealth.That is something to think about-something to May 1915 be a bright and prosperous year for this great cheer the heart, as we face the future.For, after all, the world American corporation, which, undaunted by a fire -swept plant in spends but very little time in contemplation of the past. We are the midst of winter, has again scored a tremendous victory. not built on the yesterday plan. If we turn toward yesterday-that is, the old year-we will DURING the first part of 1914 the country, with nervousness perhaps see much to fill our minds with sadness and clog our mental and apprehension, faced a change in the whole economic machinery somewhat with despair and doubt,But why yesterday structure brought about by a complete and almost revolutionary when we face to -morrow ?Let us wisely improve the present. change in our tariff program.Naturally business would not ad- Our greatest asset is the present time, and it is the only thing just itself instantly to conditions which affected so many industries. that we can truly call our own, and when we face the future let us Then there was the fear of other legislation more or less dis- face it in a sunshiny mood, and the sun always shines for the to- turbing, and this condition created nervousness among financial and morrow mind ! industrial chiefs. Nineteen fourteen is dead-it is but a memory; but 1915-that Surrounded by these influences, business moved along the first is now with us-is large with promise and rich in the elements half of last year in a very unsatisfactory manner, and when the which make for human advance. great European war came naturally the bad state existing was ma- Of course, we cannot all be victors ; some of us will be defeated terially accentuated ; but it should be remembered that business was in the New Year, and what is life but one defeat after another. of a most unsatisfactory nature before the war broke out. When some men meet with reverses it only _seems to encourage While we may attribute a good many things to the war which them to bigger things. is raising havoc in so many countries, yet, as a matter of fact, we The more energy you have, the more hard knocks you can should not forget that conditions in this country, financially, indus- receive and come up under them. trially and commercially, had reached a low point, if not the lowest One type of man receives a sudden blOw amounting to great point for years before the great struggle commenced in foreign reverses, and he sits down and howls with all the gingerdeparted lands.However, a new state of affairs has now been forced upon from him.The other type wipes the blood from his face and us and we are resolutely adjusting ourselves to them. strikes out, vitalized with a new force. January will probably be a quiet month.It isually is, and It is hard work to down a true fighting spirit, but no triumph there is no reason to expect that things will be changed materially can long stiffen the backbone of a whiner, for the better during the first month of the year.However, we THE TALKING MACHINE WORLD. 11 face the future with the fixed belief that the building -up process new year along systematic, regular lines, without hanging back to has arrived, and having been way down in the sub -cellar of doubt see what the other fellow is going to do, they certainly will have and uncertainty, we are now climbing to the upper stories. played a useful part in helping the onward march of prosperity. The granting of the increased rates to the railroads has been There is much which this nation has to be thankful for.It a factor which is bound to make for business advance in hundreds is rich in every kind of resources-in fact, the richest nation in the of different ways.It gives the roads backing which will enable world. them to make purchases on a scale which will mean demands upon We are at peace with all nations and the country is peopled various lines of trade.Furthermore, it gives confidence to scores by the most progressive men on earth ; but if we hold back in of industries and will give a foundation of the right kind for plans doubt we are not playing just the part we should in the nation's in the industrial world. prosperity.Do not let us be holdbackers. Now we know what we have to face, for a while at least, in tariff conditions, and the war in Europe has created a deficit in WHILE a large number of Aeolian Vocalion sales had been manufactures which we must make good, because we are the only made from Aeolian Hall before the beginning of the year, great producing nation left, outside of the line of belligerents. We the formal introduction of this product to the public did not take must make good and we will. place until the beginning of 1915. The American spirit never falters, and we are going ahead to Striking announcements were then made in the daily papers bigger and better things during 1915. of this new claimant for musical patronage.An unusual compli- Trade may reach a boom in many lines before the year is very ment was paid this new creation by complimentary notices which old. appeared in all of the leading dailies, emphasizing some of its dis- Many well -posted men feel assured of this and predict this tinctive features. happy state, but we are rather inclined to a more temperate view An introductory announcement was also made to Aeolian of the situation. We believe that the return to prosperity will be patrons through artistically prepared brochures in which some of gradual, but that the move is in the right direction cannot be denied the distinctive features of the Aeolian Vocalion were interestingly by those who are in touch with the fundamentals.Let us help the featured. move with a boost rather than a knock. As previously stated in The Talking Machine World, the dis- There is every reason why we should face the future with a tinctive features of the Vocalion are the symphonetic horn, a new firm belief in the business prospects of the new year. sound box, and, perhaps, the most important feature is a device If business men sit around waiting for prosperity to come thun- termed the Graduola, which enables the operator to personally. con- dering at their doors they will wait a long time and they will have trol the tone and power in the playing of a record. failed to do their part in bringing about the desired improvement. The interest thus far created in the Vocalion has been at once There is no better way in which we can aid the general pros- a tribute to the strength of the producing company in musical New perity of the country than to show by our own acts that we our- York. selves have confidence in the business future of America. The Aeolian Co., through its various American and European Let us all be a nation of boosters rather than a nation of factories and branches in the principal cities throughout this coun- knockers.It is said in some cases that every knock is a boost, try, is conceded to be the largest music trade organization in the but in this case every knock helps to retard the wheels of pros- world, and when such a corporation enters the talking machine a certain It is sand bearings. field, it must conceded that it has clean-cut 1===i0=101=0=I0=10ZCI=Or=0===10If business men go ahead and make their arrangements for the plans regarding the creation and distribution of this special product.

O TRY SWITKYSERVICE 0

You can refer to any of our regulardealers.Ask them about our holiday service to them. Speed,Accuracy,Fairness to All The reason? WHOLESALE ONLY

Do not say that you can't get ituntil after you have tried us.

0 'PHONES, 7531-7532 MADISON SQUARE 0

BENJ. SWITKY NEW YORK CITY 11 ====0=I0 0=20=0Z =0=10=0=I0 12 THE TALKING MACHINE WORLD.

Thomas A. Edi Manufacture of Edisor.

It is with much gratification that we are able to announce the resumption of manufacture of Edison Diamond Disc and Blue Amberol Records. Both kinds of records were made in the fire swept buildings on December 31st (22 days after the fire).Shipment of Blue Amberol Records weremade to Jobbers on January 10th and arrangements now made assure the beginning of shipments to Jobbers of Diamond Disc Records onFebruary 1st. So rapid has been the recovery from the fire that there will be no interruption in the Blue Amberol Supplements. The February supplement will be issued as usual. The weekly supplements of Disc Records will be resumed with the com- THE TALKING MACHINE WORLD. 13 n,Inc., Resumes

'honographsandRecords

pletion of No. 20 (which was being shippedon December 9th) and the beginning of No. 21. B-80 Disc Phonographs are now being brought through and shipments will probably begin on January 18th. Shipments of $30.00 Amberola Phonographs will begin about February 5th. Then will follow shipments of Disc Phono- graphs, $150, $200 and $250, and other types of Amberolas. During February we expect to begin making shipments of all popular types in constantly increasing quantities. THOMAS A. EDISON, Inc. ORANGE, N. J. 14 THE TALKING MACHINE WORLD.

THE TRADE IN BOSTON AND NEW ENGLAND JOHN H. WILSON, MANAGER, 324 WASHINGTON STREET, BOSTON, MASS.

(Special to TheTalking Machine World.) A. Edison Co. in Italy, with headquarters at Milan, a good holiday trade, and the prospects were good BOSTON, MASS., January 9.-As the local talking is back in Boston and will associate himself with for a busy winter and spring. machine houses review the business of December, the Columbia Graphophone Co.He willtake Some Distinguished Visitors. and the whole year of 1914 for that matter, therecharge of the foreign record department for the Two of the featured people of "The Midnight is a general feeling that the business certainly took Boston offices of the Columbia.As heiswell Girl," playing at the Shubert Theater, are Miss a leading place among the most prosperous of the acquainted with the talking machine business, Man- Margaret Romaine and George MacFarlane, and commercial lines.Scarcely a house but reports a ager Erisman has made a good selection in him. during the weck they have made several visits to good holiday business, and the great trouble seemed Pleased with Season's Business. the Tremont street quarters of the Eastern Talking to be that the scarcity of goods badly handicapped When The World correspondent called at theMachine Co., where their records have been good most of the houses.This applied equally to ma-Eastern Talking MachineCo.'s Tremont street sellers,especially by those who patronizedthe chines and to many records, and there were somequarters a few days ago the season of stock taking musical comedy. of thc latter of which dealers seemed continuallyhad arrived and everyone was busy making out in- A visitor to the Victor department of the Henry to be without.There were several cases whereventories. Thanks to a very busy season, the com-F. Miller Co. has been George Waters Douglas, local.managers went over to the home offices to try pany did not have much stock on hand, and Man- who has lately returned from Europe, where before and get goods, but to no purpose, for it is reported ager Taft is well pleased over the holiday busi- the war he had been studying grand opera.Some that the cry from all over the country was theness, for toward the close of the year it was prac- of his teachers have bcen Mme. Eames, Plancon same; from the Victor, the Edison and the Co-tically impossible to get goods. and Tomagno. lumbia alike. AVisitor from Canada. Plans of the Talk Club. Helpedin Demonstrating Work. Harry Brown, pleasantly rememberedafew The Talk Club of the Eastern Talking Machine A group of men from the headquarters of Thos.years ago as one of the valued attaches of the Co.is making its plans for a busy season, and A. Edison,Inc., who had becn visiting variousEastern Talking Machine Co., but who now is insome interesting sessions are likely to be held dur- points in New England, have been visiting the Montreal, Can., with the Berliner Gramophone Co., ing the wintcr, which will prove of profit and en- Bcston establishment of the Pardee -Ellenbergerwas a caller in Boston a week ago and was cor- joyment for the members. Co., Inc., at 26 Oliver street, where they helped dially greeted by his many friends. Developing Good Edison Business. greatly in demonstrating work.These men were Honors forArthur Erisman. The Edison business of the Furbush-Davis Piano Mr. Shearman, the manager of the department; H. Manager Arthur Erisman,oftheColumbia Co. in Boylston street has been developing at a R. Moses, H. A. Brennan, M. F. Jolliff, F. BeWeillGraphophone Co., has been elected a member ofrapid rate since the warerooms were opened about and F. G. Gilmore.They were thus brought into the Boston Chamber of Commerce, and attended two months, and a number of sales of Edison close touch with Mr. Pardee, head of the company,his first mecting of that body a few days ago.Mr. diamond disc outfits have been made to some of who has been making frequent trips over to Bos-Erisman also has been elected a member of the tl'eleading people of Greater Boston.John A. ton, and with Manager Silliman.These -men have product committee of the Columbia Co. and he will Davis, one of the partners in the combination and been able to fit into valuable places in the busincss be called over to New York once a month to con-who devotes his attention largely to the Edison and they have found much to do throughout Newfer with the committee. line, has returned from a visitto East Orange, England. Did a Great Victor Business. wherehewent to confer with some of Thomas A. Exultant Over Business Showing. Business at the Victor department of the Henry Edison's lieutenants regarding busincss details. Manager Erisman, who has been over in New F. Miller Co. in Boylston street made a good show- Demand for Gerville-Reache Records. York conferring with the head officers of the Co-ing during the holidays, and Manager Batchelder Itis interesting that quickly following the an- lumbia Graphophone Co.,is quite exultant overreports that since the advent of the new year therenouncement of the death of Mme. Gerville-Reache, the business which his department has been able tohas been a very good business in Victor outfits. the opera singer, who had been one of the Colum- show not only for December, but for the whole of To VisitFriendsinNew York. bia artists, there was a surprising demand for her last year, the increase over the preceding twelve Chester J. Sylvester, manager of the talking ma- records at the Boston quarters of the Columbia. months having been something unbelievable.Mr. chine department of the C. E. Osgood Co., and his Her work as Delilah in "Samson and Delilah" had Erisman says that the business building club of his brother, R. C. Sylvester, of thc Columbia Grapho-brought her into considerable prominence, and the house is arranging for a busy season, and in a fort-phone Co., are planning to go over to New York particular aria of the opera was always a favorite. night there will be a gathering of the office stafffor a week -end tripshortly.Both have many Billy Fitzgerald Remembered. at the Hotel Thorndike.Itis hoped that withgood friends in the talking machine business. - Billy Fitzgerald, manager of the wholesale de- hearty co-operation and with the help of the fac- Visited the TradeinMaine. partment of the Eastern Talking Machine Co., re- tory to double the business during the coming year. Manager Royer, of the Arch street Victor quar-ceived as a Christmas gift a fine photograph of Joins ColumbiaForces. ters of the M. Steinert & Sons Co., was up inFred J. Hager, at one time connected with the H. Tosi, formerly with the Tosi Music Co., ofMaine for a few days looking over the field, and Boston Talking Machine Co. in Boston and a man Boston, and later the representative of the Thomas returning he said that the Maine dealers had hadwhose friends are legion in the business.At pres- ARDEE-ELLENBERGER CO., Ins. BOSTON, MASS.

Real Music NO NEEDLES At Last

EDISON DIAMOND -DISC PHONOGRAPHS THE TALKING MACHINE WORLD. 15 THE TRADE IN BOSTON AND NEW ENGLAND JOHN H. WILSON, MANAGER, 324 WASHINGTON STREET, BOSTON, MASS.

ent Mr. Hager is with the Rex Talking Machinehas one of the largest retail talking machine shops warerooms for stock needed to supply demands. Co., of Philadelphia.Mr. Fitzgerald also heard anywhere about.His rooms occupy parts of two Early in the evening Manager Silliman received from George Cheney, also pleasantly rememberedfloors and number many rooms, including demon- a wire from Thomas A. Edison sent from Orange, in the trade, who now is in Japan, where he is ex- stration booths.Mr. Rosen always has on hand aN. J., which read as follows: perimenting to find the most primitive languagelarge stock of Victor, Columbia and Edison out- "Have just heard your building is burning. 'I and is working under the auspices of a leadingfits, language equipments and business Dictaphonesknow how to sympathize with people who have college. and dictographs.Mr. Rosen's holiday business was fires.Hope lossissmall.I know itwill take One of Boston's Landmarks. very large and he expresses the greatest apprecia-more than a fire to stop you.-Edison." Those traversing the territory in the neighbor-tion at the way he has been treated by the trade hood of Washington and School streetsinthe and the public. downtown district are regaled every day now with Captivates Mayor of Boston. "TOO MUCH CONTROL OF TRADE." the martial airs of some stirring band number, in- Aninterestedindividualstoodwatchingthe President Humphreys of StevensSays Commis- cluding "Tipperary."Upon looking about for the dancing of Rastus in the Columbia Co.'s windows sions VeryOften Err. source of the music they find thatit comes fromthe other day and then he went inside and made the third story of the building occupied by Rosen'sa purchase of one, giving voice to his belief that (Special to The Talking Machine \Vorld.) Talking Machine Shops.The stand is one of theit was one of the funniest things he ever had seen. PROVIDENCE, R. I., January 4.-The tendency of famous landmarks of Boston, familiarly known as He gave orders where it should be sent, and the the Interstate Commerce Commission and of the the Old Corner Bookstore; and with the additions astonished saleswoman discoveredthather cus- State Public Utilities Commission has been to ex- lately made by Mr. Rosen to hissuite, he nowtomer was Mayor Curley, of Boston. tend their powers from regulation to general con- trol of business enterprises, said President Alex- ander C. Humphreys, of the Stevens Institute of PARDEE-ELLENBERGER CO.'S BUILDING DAMAGED BY FIRE.Technology, in an address to -night at Brown Uni- Fire Originatingon Second Floor of Building Causes SeriousLosstoCompany-CouldUse versity, given in connection with its 150th anniver- Stockin New Haven Store to Meet Demands-Sympathy from Mr. Edison. sary celebration. (Special to The Talking Machine World.) "While the Federal and State commissions have hand and covered over all the Edison machines and instituted some much needed reforms," he said, BostoN, Mass., January 8.-The Pardee -Ellen- cases of records, doing a pretty good job, too.All berger Co.'s building was badly damaged as a re- "they have done much which has been injurious. the windows in the floors above were smashed, but "I am of the opinion that the great majority of sult of fire yesterday noon, but the extent of thethe large plate glass ones of the Pardee -Ellenberger damage, which is entirely from smoke and water, Co. were saved. those who are conducting our public service cor- Manager Silliman early 'phonedporations are more ready honestly to co-operate mainly the latter, has not yet been estimated.The to Mr. Pardee at New Haven and he came right for real progress and efficiency than are the repre- fire originated in a paper stock warehouse on the up to Boston, arriving early in the evening.In second floor of the building, 26 Oliver street, into the meantime the water began to pour onto thesentatives of the people, the politicians, amateur re- formers,professionalreformers and know-it-all which the Pardee -Ellenberger Co. only moved aboutground floor and run out into the streets in tor- a year ago.It started in the rear, and the first rents, and the metal ceiling in the stock room at cranks." thing that Miss Young, the office secretary, knew of the rear was burst in several places due to a hot any trouble was when the engines stopped short inair explosion. VISITS NEW ENGLAND TRADE. front of the building, thefirstof the apparatus The heating apparatus in the basement and the H. A. Yerkes, manager of the wholesale depart- having been summoned by an automatic alarm.electric lights were put out of commission, so that ment of the Columbia Co., and New dis- Manager Silliman was out at lunch at the time, andno one was able to work in the Pardee establish- trict manager, is expected back to -day from a trip the only ones beside Miss Young about the Pardee -ment to -day.The floors were covered with saw- through the South, on which he visited the promi- Ellenberger premises were Mr. Boyd, one of the dust so as to absorb the moisture, and there were nent Southern cities of Atlanta and Birmingham, salesmen; Mr. Carpenter, one of the shippers, andseveral pails about the place to catch the water that which are included in his territory.Mr. Yerkes' Billy Gibbs.At first no one thought there was stillcontinued to drip down.Mr. Pardee, in a report of conditions in these cities indicate that anything serious, though they realized that thereconversation to -day, said that the house escaped business in the South is steadily approaching a nor- was considerable excitement overhead, but whenwell from a more disastrous loss, and it was fortu- mal status, with the people adjusting their affairs the fireman ordered Miss Young and the others outnate, especially that no fire got into the company's to the new conditions which confront them. they knew thatitwas something serious.Thequarters.By to -morrow itisexpected that the automatic was soon followed by a regular boxheating plant will be in operation and the lights on RUSKIN IS RIGHT. alarm, and shortly after a third alarm was rung in, by Monday.After the floors have been dried and No man ever got nervous prostration pushing the second being skipped. cleaned up, the staff will be able to resume work.his business; you getitonly when the business The firemen battled with a very smoky fire forMr. Pardee said that had the loss been any greaterpushes you.The doing that makes commerce is three hours, but the protective corps was early onthe house could fall back upon the New Havenborn of the thinking that makes scholars.-Ruskin. "MADE IN AMERICA"

IN63,000,0 10 CONSECUTIVE DAYS00 Still stands as the world's record for volume of output in talking machine needles. Even with this remarkable volume, arrangements are under way to triple our capacity, due to the growing demand at home and abroad for Bagshaw-made Needles. W. H. BAGSHAW, Lowell, Mass. Oldest and Largest Manufacturer-Established 1870. (; THE TALKING MACHINE WORLD.

Joan Sawyer, originator of the Fox Trot, teaches how to dance it in a free Columbia booklet just issued. See your distributor about getting a supply.The complete line of Columbia dance records is also featured in this book.

(Write for "Music Money," a book "full of meat" for those Columbia Graphophone Company dealers interested in quick and frequent turnover of capital.) Woolworth Building, New York

COLUMBIA CO. AT THE EXPOSITION. a number of competitors in popular competition.The decorations ofthe rooms are being carried "Walter S.Gray, our Pacific Coast manager,out in delicate shades of old rose, ivory and French Marion Dorian Tells of Visit to San Francisco was prominent in this matter, and as soon as thegray, aided by a subtle lighting scheme of semi - and Arrangements Made for Columbia Ex- award was made securedthe necesarylicense indirect rays harmonizing perfectly with the ex- hibit at the Panama -Pacific Exposition-An from the composers, and the Columbia Co. madequisite tints of the decorations. Interesting Review of an InterestingTrip. the records and shipped them out to the Coast, "TheExposition officialsdeclaremostem- where they have had an enormous sale.The salesphatically that the Exposition will open on schedule MarionDorian,treasureroftheColumbia of 'Tipperary' ran into many thousands inthe time, February 20, and that it will be 80per cent. Graphophone Co., who recently returned from an first month it was put out and is still going very finished on that date.It would have beenentirely extensive trip to the Coast,where he attended to strong.The same is true of the Hawaiian Songs, finished but for the interruption caused by the the important detailsand 'I Love You California' is being sold to everywar. The officials and all the people on the Pacific incidental to the Co-person who owns a talking -machine on the Pacific Coast are confident that the Expositionwill prove umbia Co.'s booths at Coast. the greatest event of this nature ever presented t h ePanama -Pacific "The principal purpose of my visit to the Coast and that it will be a permanent benefit to the en- Expositiongives a was to complete arrangements for the construc-tire country." veryinterestingac- tion of our booth for the Panama -Pacific Exposi- count of conditions ontion, and while I was in San Francisco a contract ADVERTISING AND SUCCESS. the coast at the Ex-for its erection was concluded with the house of The Policy Pursued by the Aeolian Co. and D. N. and E. Walter & Co., probably the largest position grounds.In the Victor Co. Praised by Printers' Ink. additionto spendingfurniture, carpet and decoration concern on the sometimeatSan Pacific Coast.This firm has organized a very In an editorial entitled, "Advertising Which Is FranciscoMr.Do- complete Panama -PacificExpositiondepartment Bigger Than the Goods," Printers' Ink referred to rian visited the vari-for the erection of booths and the decoration of the advertising of two prominent musical concerns ous Columbia storessame. Mr. Gray was especially desirous of award- as follows: inthis territory,ing the contract to a local concern if it was possi- "The success of concerns like the Victor Talking where he found ex-ble, but Walter & Co. would have secured the Machine Co. and the Aeolian Co. is due in no small Marion Dorian. cellent business con -contract anyhow because of the superior merit of degree to the fact that they were wise enough to ditionsprevailing in everycase. the plan they offered.The designs and plans foradvertise 'music in the home,' insteadof merely "At every point I visited I found a gratifyingthe booth were executed by Walter H. Coggan,harping upon the superlative merits of their own business situation," said Mr. Dorian in a chat with who is an architect of long experience and has al- goods.In short, the advertising of such concerns The World."There was a noticeable improve- ready distinguished himself by the work he has has been 'bigger than the goods.'It has concerned ment in all the large cities, and the Columbia deal-executed for the Exposition, having planned theitself not alone with the advertiser's business, but ers at every point I visited reported a brisk de- magnificent Panama Canal exhibit. has gone much further in adapting itself to real mand for Columbia goods.I received a number of "The construction of the Columbia Expositionneeds of the public.The proof that advertising is compliments .on our company's foresight inpro- booth will be under Mr. Coggan's immediate su-an economic and social benefit is to be foundin ducing records of song hits, especially the records pervision and he declaresitwill be one of thecampaigns such as these." of `Tipperary,'I Love You California,'Hawaiiangems of the Exposition.The Columbia Co. has Songs,' and '1915 San Francisco.'This last namedsecured desirable and ample space in the Palace THE VINTAGE OF WISDOM. song is a composition which won the prize offered of Liberal Arts.At the rear of this space will be The mintage of wisdom is known that rest is by the San Francisco Bulletin for the best musicalerected the booth proper which will take the form rust, and that real lifeisin love, laughter and selection based on the Panama -Pacific Expositionof a beautiful building modelled along the lineswork.-Elbert Hubbard. in1915. The compositionisthe work of two ofthe Trianon atVersailles, withitsgraceful young men of San Francisco, brothers. Jacoby, by French windows opening upon the terrace which It sometimes costs more to neglect a duty than it name, and their work was awarded the prize overconstitutes thefore part of the Columbiasite. does to perform it. DO YOU WISH TO PLAY EDISON DISCS? Attachment Complete with Permanent Sapphire Needle Price $2.00 (Sample Mailed to Dealers Upon Receipt of $1.00)

LEXTON SPECIALTY CO.,216West 99th St., N. Y. THE TALKING MACHINE WORLD. 17

3,-?y - a,1,_.,. ro'red94/101 / VI 4/

Kea sAb.ii: 29 --Y/--,SV 'Wit ss4e9i. AteAL-1-w ,km.41 TO f re, Az4reeitA Vcef' .e.,./k.4iico c./144 January 15, 1915

TO THE TALKING MACHINE TRADE

Gentlemen: That great genius, Thomas A. Edison, knows the phonograph business if anybody knows it. He has been in it and at it since its inception, and when he realized that the cylinder reoord was a thing of the past, and therefore took up the disc, what did he do? He recorded and put out his discs with the up and down cut. He could have produced the lateral or needle cut if he wanted to, but he chose the up and down cut because it is better and truer. When Pathe changed from the cylinder record to the disc, he also chose the up and down cut because he, too, found it better and truer. But Pathe has something which no one else has. Pathe has a sapphire ball, which rides the discs like a boat on the waves. It is not thrown from side to,side like the needle on the lateral cut records, which is bound to wear the records, break down the walls, and then impair the tones. The explanation of the Pathe sapphire ball principle is easily understood: it is the difference between running a blunt pencil across the back of the hand without injury to the skin, and doing the same thing with a sharp steel point, with a weight behind it equal to the weight of a soundbox, and run at the speed at which the disc travels under the needle.Do it half a dozen times, and you will scratch in under the skin. The blunt point does not wear the records and shows practically no wear itself. It can be run transversely across the record, without injuring it.The blunt point does something else. It catches the tone waves on the side of the cut as well as those tone waves which lie at the bottom, and therefore reproduces tones which are lost by any other method. The time is coming when the blunt point and the up and down cut will dominate the phonograph field. Now is the time to get in with the Company that has the blunt point, that has the up and down cut, and that has the repertoire. Yours truly, PATHE FRERES PHONOGRAPH CO. I8 THE TALKING MACHINE WORLD. CLEVER STUNT WITH THE VICTROLA. Milnor.John S. Baker, assistant New York sales reduction in size of these bulletins during the sum- manager, has been promoted to the executive officesmer months.It Manager ofthe Regent TheaterinBuffalo is suggested that these records Pays Tribute to the Wonderful Perfection to assist Mr. Dorian in various capacities.These should be presented to the public during the pres- of the Modern Talking Machine by Replac- men are all "live wire" Dictaphone promoters. ent opera season. This special Red Seal list as announced in this ing Human Singers with the Victrola andNEW STRUCTURE IN SPOKANE, WASH. Agreeably Fooling the Audience. preliminaryfolderincludes recordings by such Sherman, Clay & Co., Now Settled in Hand-famous artistsasCaruso, Bori, Amato, Emmy (Special to The Talking Machine World.) some New Building in That City. Destinn, Fritz Kreisler, Melba, Schumann-Heink BUFFALO, N. Y., January 7.-Just how much of and many others. an element of perfection in the creation of the (Special to The Talking Machine World.) sounds of the human voice has been attained in SPOKANE, WASH., January 9.-Sherman, Clay VICTOR CO. TO SPEND $1,000,000. the latest high price models of talking machines & Co., who moved into their new building in this city on December 1,are now well settled in the Big Talking Machine Company to Extend Plant was forcibly and clearly demonstrated last week, in Camden-A $30,000 Restaurant Building when a brand new and startling innovation into thenew quarters and have found that the additional space available has come in very handy in taking and aHospital for Employes Among the local theatrical world was born by Manager Gus Features Planned by the Company. Schlesinger, of the Regent Theater, an amusementcare of the holiday business.As will be seen by palace located in Buffalo's most fashionable resi- (Special tohe Talking Machine World.) dential section at Main and West Utica streets. PHILADELPHIA,PA.,January6.-TheVictor Manager Schlesinger used a Victrola insuch Talking Machine Co., according to Louis F. Geiss- clever fashion, that many left the theater wonder- ler,its general manager, is about to let contracts ing where the opera singers had been secreted, in- for a $1,000,000 extension to its plant in Camden, asmuch as a troupe of trained soloists had appeared N. J. A $30,000 restaurant and a hospital building, on the stage but a short time before the Victrola representing part of $1,000,000 already placed under was set in action. contract this year, are nearing completion. The Victrola was introduced as part of the per- The restaurant will be for the convenience of formancescheduledfor "Grand Opera Week." the officials of the company and heads of depart- High class singers known as the "Milano Quin- ments.The hospital is to be thoroughly equipped tette" offered operatic numbers, and as soon as for the treatment and care of any of the 6,200 they withdrew from the stage the music from a employes. Victrola floated into the big auditorium from the The big plant is now operating twenty-four hours wistaria covered crest in the rear of the house. daily.To increase itscapacity one of the new The machine wascompletelyhidden,andthe contracts provides for a power house and addi- audience craned necks long in an effort to locate tional machinery which will add 2,000 horsepower, the singers. at an estimated cost of about $150,000. \Vith the completion of the Victrola offering, the operatic singers appeared. Applause in large meas- TO OCCUPY LARGER QUARTERS. ure came asa finaletoeach Victrola number. Every night throughout the week the big Victrola Wholesale Branchofthe Columbia Grapho- was used with success.With the opening of the phone Co. Will Move on February 1 from number on the Victrola the lights were dimmed and No. 89 to No. 83 Chambers Street, New York. more of a surprise created when the audience, upon brightening of the lights, saw that the singers Sherman, Clay & Co. Building in Spokane. The localwholesale branch of the Columbia were not on the stage.When the plan was dis-the accompanying illustration the new building is Graphophone Co. will move on February 1 from 89 covered the Victrola selections were applauded gen-handsome in appearance and strictly up-to-date in Chambers street, where itis now located. to 83 erously, all of which tends to show that the talk- arrangement. The new building is of modern slow Chambers street. Arrangements to this end were ing machine has considerable of a grip on the burning construction, and in every way ideal. completed last week, and Manager Bolton is now Buffalo taste for music. Sherman, Clay & Co., some time ago decided to busily engaged in making plans for the furnishing remodel or reconstruct several of their important and decorations of the new store. branch stores, and the Spokane building is the first DICTAPHONE PROMOTIONS. The company will have twice as much room in fruit of this resolve. The next store to be taken inits new store as it now has, as it will occupy the N. F. Milnor, for the past two years New York hand will be the branch located in San Jose, Cal. store, basement, sub -basement and first floor.On sales manager of the Dictaphone division of the the first day of May the local division of the Dicta- Columbia Graphophone Co., has been appointed SPECIAL RED SEAL PAMPHLET. phonedepartmentwillalsoremove from 261 sales manager of the general Dictaphone business, The Victor Talking Machine Co. advisedits Broadway, where it is now located, to the building with headquarters at the executive officesin thetrade last week that it has in preparation a special at 83 Chambers street, occupying a part of the first Woolworth building. John C. Button, principal as- Red Seal pamphlet listing records by a number of floor.In its new home the 'Columbia Co. will have sistantforseveralyearstoGeneralManager prominent Victor Red Seal artists.The company ample facilities for expansion and will not be han- Frank Dorian, of the Dictaphone division, has been states that it was impossible to present these rec- dicapped for any lack of space, which has hindered appointed New York sales manager to succeed Mr. ords in the regular monthly bulletins owing to the it in its growth the past year.

WH AT the Victor dealer wants to -day is more Pearsall of a "friendly service"-a service which not only involves the quick and complete furnishing of Victor machines and records, but includes co- operativeconsulting withregard to business management in general.This is the character of Pearsall service, and this is why a large number Victor of new dealers have been enrolled as Pearsall boosters. Test our service !It will prove profitableto you. Service Silas E. Pearsall Co. Victor Distributors New York 18 W. 46th St. (near Fifth Ave.), NEW YORK THE TALKING MACHINE WORLD. 19

THE AEOLIAN VOCALION FORMALLY LAUNCHED. New Musical Creation of the Aeolian Co., New York, Arouses the Enthusiasm of Critical Music Lovers-Wins Much Favorable Comment-Its SpecialFeatures-Ambitious Plans for Its Exploitation Will Result in General Interest Throughout the Country.

For a long time past it has been current traderegisters and varying timbre areamplifiedwith knowledge that the Aeolian Co., through its me- uniformity. chanical experts, was making a close study of the Artists and others who havelistenedto the talking machine field in its various phases of de-tones of this new creation have been enthusiasti- velopment. As a result, in thelatterdays of 1914cally outspoken in their admiration of its musical a new Aeolian product was created.This has been accomplishments. referred toina previous issue of The Talking Naturally, everything which the Aeolian Co. does Machine World, but it was not until the first of is planned on a vast scale, and it is understood that the year that the new product of this great music the Aeolian Vocalion within the near future will

AeolianVocalion,Style K.11 arations tosailfor home.Just before leaving, however, he calledto say "good-bye" to H. S. Spottiswoode, chairman of the famous old English firm of piano manufacturers, Broadwood & Sons, with whom he was acquainted.Mr. Spottiswoode earnestly advised him to show his model to the Aeolian Co.'s London house, assuring him of con- sideration and courteous treatment if nothing else. This advice he followed, and A. J. Mason, head of the Aeolian Co.'s European business, was so im- The Vocalion Salon on Third Floor of Aeolian Hall. pressed that he secured an option on the patents trade organization, designated the Aeolian be produced in large quantities.It will be mar-and sent Mr. Empson to the home office in New Vocalion, was formally presented to the public. keted through the Aeolian organization in America York. Naturally, when a great organization, with rami-and in other countries.In line with the Aeolian The features of the Empson invention appeared fications extending throughout the globe, enters the policy, extensive and attractive publicity will beso obviously valuable to the officials in New York talkingmachinedomainasmanufacturers,it used, and a policy of close, energetic co-operationthat exclusive rights for the entire world were creates a good deal of comment.Hence a briefwith dealers will be followed. secured, and Mr. Empson returned to Australia The history of the product will be interesting:not only enriched financially, but highly pleased In the latter part of 1912 F. J, Empson, of Sydney, with the recognition and courteous treatment he Australia, appeared in London, England, with anhad received . invention for controlling phonographic tone.He In the two years that have elapsed Aeolian ex- expected that English manufacturers would jumpperts have been intensively at work developing the at the chance to buy his patents.Instead he met mechanical principles of phonographic construc- with a series of rebuffs which so discouraged himtion, bringing to the task the wide knowledge of that he purchased his return ticket and made prep - (Continued on page 22.)

Aeolian Vocalion, Style L. description of the Aeolian Vocalion will be inter- esting to World readers. The illustrations which accompany thisarticle are views of two models of the Aeolian Vocalion, of which, we may remark, there are many, and it is the intention of the officials to specialize in designs which will conform with period furniture. The tonal effects of the new Aeolian Vocalion arein many respects remarkable and strikingly original.It may be said that one of the distinc- tive features of this product isthe Graduola, a device which enables the user to modify tone vol- ume.The Graduola affords an outlet for the in- dividual's tone modulation or control. There is alsoa newimproved sound box and a horn, termed the Symphonetic, which is made up of a series of wood sound boards under tension- in effect they are quite similar to the sounding r" " XXA hoard of the piano-arrangedabovethe metal com- position horn.By this arrangement tones of all The Aeolian Vocalion Quarters on Second Floor, Aeolian Hall. 20 THE TALKING MACHINE WORLD.

The New Master -Phone Red Needle

The Long -Looked -For, Long -Hoped -For Improvement in Talking Machine Needles Realized

PLAYS FIVE TO TEN RECORDS WITHOUT CHANGE

N the prodigious growth and development of Repeated tests show that the new Master -Phone the talking machine business, improvements Red Needle will play FROM FIVE TO TEN REC- have been coming thick and fast, and they ORDS WITHOUT BEING CHANGED. will continue to come until the PERFECT In its private "try -outs" it has won the admira- talking machine has been presented. tion of the best judges of needle quality inthis There have been improvements in sound -boxes, country and in Europe. improvements in records, improvements in cabinets. In making the Mas- But in the matter of NEEDLES there have been few ter -Phone Needle, these genuine improvements. were the aims of its in- The Aim Now comes the ONE BIG IMPROVEMENT ventor: of the IN NEEDLES-as far ahead of anything else that To provide the New Needle's has been offered as the present record is ahead of the needle that would play Inventor old wax record. the greatest number of The trouble with records without change. the ordinary steel needle To get ALL THE VOLUME and ALL THE The has been that IT IS SWEETNESS out of each record, with the minimum First Real HARDER THAN THE wear -and tear. Composition RECORD. In playing a To minimize the "scratch," or murmur, inevitably composition record, the produced as part of the reproduced sound when steel Needle walls of the sound -waves is dragged over composition records. are inevitably worn away To avoid all the objectionable features of the or crushed by themetal of the needle. "fibre" needles, such as the muffled, or guttural, Wood fibre has proved a poor substitute be- effect; and the splintering of the point before a single cause the wooden point, no matter how hard, must record is finished, which sometimes happens. splinter and mushroom. It was not an easy job-because no composition The MASTER -PHONE RED NEEDLE, which was known which POSSESSED ALL OF THESE is just making its appearance, is a COMPOSITION QUALITIES. NEEDLE-a new substance softer than the record After more thana itself, and yet taking the firm, sharp point of ivory. year'sexperimentsthe A NEW. proper ingredients were Manifestly, composi- SUBSTANCE brought together, to tion against composition make what is at once the will not scratch and wear Velvety WAS softest and the toughest away like steel against Smoothness PRODUCED of needles. composition. and Fullness It is unlike any other You will agree that, needle ever produced.It seems incredible that this if it gives as smooth and of Tone new needle, when itis in the needle -socket of the natural a tone as a steel sound -box, may be dragged ACROSS THE SOUND needle, and IF THE POINT DOES NOT WEAR WAVES without the slightest injury to the record. OFF, the composition needleisthe LOGICAL It will not score the record-will leave no visible NEEDLE. mark. Send for Samples!Get in Early! THE MASTER -PHONE CORPORATION 286 Fifth Avenue, New York THE TALKING MACHINE WORLD. 21

The New Master -Phone Red Needle

Softer Than The Record Itself-Made of a New Composition SubstanceMore Durable Than Steel

PRODUCES FULL, RICH VOLUME AND SWEET TONE

HE point of the Master -Phone Red Needle is It produces an indescribably smooth, sweet tone MORE PERMANENT than the point OF with both voice and instrument records-totally un- ANY NEEDLE EVER BEFORE PRO- like the fibre needle, and without the staccato impact DUCED. of thesteel needle. Ifthat were itsonly superiority over other The very novelty of needles, it would be sufficient to make it THE MOST the needle-its total dis- POPULAR TALKING MACHINE NEEDLE Send for similarity from all other MANUFACTURED. Samples and needles, and the sweet- nessofthe tonepro- But while the needle Try It duced, mean an unusual wears longer, by its use Yourself initial demand. Will Save therecordisA L S 0 made to wear longer. The dealer who does Thousands of not prepare himself for thisdemand will be overlook - Dollars in When you consider ing an unusual opportunity to prove his progressive- the millionsofdollars Records invested in talking ma- ness. chine records, the value There is a good profit in this needle for the dealer. of thisfeature of the newneedle is apparent. HIS INTERESTS HAVE BEEN FULLY PRO- Inthe heaviest operatic records, in which the TECTED IN THIS RESPECT. sound -waves are most acute, actual tests show that Do not delay. Leading dealers in New York have SOMETHING MUST GIVE WAY every time they placed big initial orders. are played with a non -elastic needle. Within a few weeks the MASTER -PHONE The steel needle CAN'T give way. The walls of RED NEEDLE will be the SENSATION OF THE the record must give way. They do not collapse, but TALKING MACHINE WORLD. the "overtones" are so injured with thirty to fifty playings with a steel needle that it is very noticeable. ThisMaster -Phone composition needle CAN- We Urge All Dealers NOT injuretheover- The Demand tones.Itleavesevery For This Needle to Send in Their Names record in the condition in Will Be whch it found it. forSamples with the Withtheheaviest Universal records only, like the Least Possible Delay, In Sextette from Lucia and theCaruso-Ruffo records, it should be used but once. Order That They May With ordinary records it may be used to the limit of five or ten times, AVOIDING THE Be Prepared forthe BOTHERSOME CHANGE OF NEEDLES. Demand. As soon as the character of this needle is made known-which will be done immediately by adver- tising-the demand for it will be universal. The Demand For This Needle Will Be Unprecedented! THE MASTER -PHONE CORPORATION 286 Fifth Avenue, New York THE TALKING MACHINE WORLD.

The Columbia line is beautifully complete-a full Dia line of disc instruments from $17.50 to $500, an unmatchable record product-and a rapidly growing popularity and good -will in the name Note "Columbia" which gives the dealer something to look forward to.

(Write for "Music Money," a book "full of meat" for those Columbia Graphophone Company dealers interested in quick and frequent turnover of capital.) Woolworth Building, New York

AEOLIAN VOCALION LAUNCHED. phonograph dealer, and will be equipped to extend "REK=REP" WILL INTEREST TRADE. (Continued from page 19.) to the Pattie Freres dealer valuable co-operation from many standpoints. Devotees of the Dance Using the Talking Ma- the science of sound which has enabled these men "We have been working nights and Sundays to chine Will Rejoice at the Appearance of This to build world-famous pipe organs and pianos. keep pace with the demands of our trade," said an Invention That Has Recently Been Put on Great changes have been made at Aeolian Hall, officer of the company in a chat with The World. the Market by the Record Repeater Co. New York, so that a vastly enlarged and beautified "Our progress has been country -wide, and in the department, devoted to the sale of talking ma- The Record Repeater Co., 432 Fourth avenue, East partitcularly we have been fortunate in secur- New York, has just placed on the market a new chines, has been the result.The illustrations whiching the accounts of a large number of dealers who accompany this article will show two of the in-are enthusiastic regarding the merits of our goods. device termed the "Rek-Rep," which can be used terior views of what are termed the magnificent "We have had absolutely no trouble in receivingon Victor, Columbia and Aeolian Vocalion ma- new Vocalion Salons.These were opened just be-goods from abroad, and as a matter of fact somechines to repeat a record any number of times fore the holidays and have handled a surprisingly without requiringtheattention or touch of any of our recent shipments have been among the operator. large volume of business. largest received at this port since the war started. Plans for marketing this device through Our advices from abroad indicate that excellent trade channels have been carefully perfected, and LARGER QUARTERS FOR PATHE. in this issue of The Worldthecompany sets forth and uninterrupted shipping facilities will continue.the sales arguments on behalf of the "Rek-Rep" Lease Large Warehouse on 31st Street, New and other important details. York, to Meet Demands of Growing Business SHIPMENT OF LEXTON NEEDLES. -Policy of Expansion Continues. Since the advent of the dance craze the com- Just Received by the Lexton Specialty Co. Will plaint has often been expressed by dance devotees Enable Company to Fill Pending and Future that the dance records, while perfect in tempo The Pathe Freres Phonograph Co., 29 West Orders for Attachments Promptly. Thirty-eighth street, New York, manufacturer of and rhythm, did not last long enough to bring out the Pathephone and Pathe records, has been obliged The Lexton Specialty Co.,216 West Ninety-the true beauty of the dance music, and that the to lease additional quarters on Thirty-first streetninth street, New York, manufacturer of the Lex-interruption caused by putting on a new record to take care of the rapidly increasing demands of ton attachment for playing disc records of theor even preparing the machine for a repetition its business.These new quarters will be used as a hill -and -dale, or Edison type on Victor machines, of the same record seriously annoyed the dancers. warehouse and as a medium for supplying extrahas just received a liberalshipment of Lexton It is this interruption that the Rek-Rep eliminates. shipping facilities, which the company has neededsapphire pointed needles whichwillenable the The Rek-Rep, which can easily be attached to for some time.Carrying out its general plans for company to fill all pending orders and place it inthe machine by slipping it through the center of expansion, the Pathe Freres Phonograph Co. thisa position to take care of future demands prompt-the turntable, is essentially simple in every fea- month engaged a number of successful travelers, ly.The Lexton needles are specially designed to ture, and weighs only 11/3 ounces.It is finished in who will visit all parts of the country in the inter- withstand constant usage without damaging thebrass or nickelplated, and itsretail price of $2 ests of the Pathe Freres products. These new road record, and in connection with the Lexton attach-places it within the reach of all dance enthusiasts. men thoroughly understand the reauirements of the ment have criven crenpral catiefartinn A feature of the Rek-Rep is the embodiment of maimmer asmall attachment which willstop the record afterithas been played once or twice, or will Two Greatest Musical Comedy Hitsof Broadway permit the record to be played indefinitely. E. H. Presbrey, inventor of the Rek-Rep, who is well known in local manufacturing and com- mercial circles,statesthat the Record Repeater "TO -NIGHT'S "CHIN -CHIN" Co. has carefullyinvestigatedthe requirements Music by Ivan Caryl! of the dancing public, and that the production of THE NIGHT" Good-bye Girls, I'm Through . $0.60 the Rek-Rep should prove a boon to dancers and Musicby Paul A. Rubens Love Moon .60 a boom to the dance record trade.Mr. Presbrey The Only Way. $0.60Ragtime Temple Bells... .60 has received an enthusiastic letter of praise in I'm a Millionaire .60Violet .6o connection with the Rek-Rep from Mr. and Mrs. Please Don't Flirt with Me. .60The Grey Dove .6o Vernon Castle,the prominent dancers who are Pink and White .6o The Mulberry Tree .6o using the Rek-Rep continuously in Castle House. Stars .6o Vocal Score 2.00 The Record RepeaterCo.includesamong its Around the Corner .6o Fox -Trot .6o directors the names of well-known financiers and I Could Love You If I Tried. .6o Waltz .6o members of the commercial world. Vocal Score 2.00 Selection Loo Selection 1.00 GRANTED "NVACCO" TRADE=MARK. Waltz .6o LATEST SONG SUCCESSES Little Grey Home in the West. The New York Album & Card Co., 23 Lispenard TWO BIG DANCE HITS street, New York, well-known manufacturer of LOVE IN A GARDEN, VALSE. By Hermann Lohr. disc record and photograph albums, has just been By Reginald Benyon. Wonderful Garden of Dreams. granted the trade -mark rights to the term "Ny- MIDNIGHT VALSE. By Dorothy Forster. acco," which will hereafter be placed on allal- By Theodore Holland. In Keys to Suit All Voices bums turnedoutinitsfactory. Thistrade- Write at OnceforRates to Dealers mark is featured in a neat design which is both dignified and attractive. PhilipRavis,vice-presidentofthe company, CHAPPELL & CO., Ltd. states that the new year had started in very sat- 41 East 34th Street, New York isfactorily, and that within the past fortnight a number of new accounts for the "Nyacco" rec- LONDON 347 Yonge Street, Toronto MELBOURNE ord and photograph albums have been added to the company's books. THE TALKING MACHINE WORLD. 23 MANUFACTURING IN FULL SWING AT EDISON FACTORIES. Remarkable Achievement Since the Fire in Getting Plants Ready for Manufacturing Records and Phonographs-Chats with General Manager Wilson and President Thos. A. Edison. A visit to the Edison plant will show that aston- place them with new products.There were some ishing,almostmiraculous,resultshavebeen 840 different disc records listed prior to December achieved since the plant was fire swept on Decem-9, and about 1,000 different blue amberol records. ber 9. We shall handle this replacement by advising the Thos. A. Edison's fund of physical and mental trade of our intention to make a given number of energy is astounding.Early and late he is super- selections at a time, say. fifty disc records and 100 intending the rejuvenation of hisplant, and hecylinders, and asking for orders accordingly.As maintains theclosestpersonalinterestinevery our facilities increase these blocks will be enlarged phase of development, and with the enthusiasticuntil we are able to fill orders for all records cata- co-operation of all the officials and departmental loged.This should not be later than April 1. heads. "The manufacture of phonographs was a much To say that Mr. Edison is enthusiastic over thelarger task and involved much more in the way rebuilding of his plant is to use a mild term.He of buildings.Because of its magnitude and the cold is bubbling with energy, and has spent no time in weather we decided not to attempt to resume this counting his losses.Mr. Edison is not built on manufacture in our own buildings.Fortunately, the yesterday plan.He predicts for 1915 a most several floors of the large, new concrete extension prosperous year.Discussing business conditions, ofthe buildings of the Edison Storage Battery he remarked: Co. on Lakeside avenue, opposite our own plant, "Now is the time for the United States to go%\ ere not yet occupied. We at once arranged for"Double Our Order" ahead.\Ve can manufacture cheaper to -day than t' -e use of these f'nors. ins:alling large numbers of in many years to come.However, many of our.machines of various kinds salvaged from our ownWe recentlyshipped anorder ofthe best business men seem. to be penny wise and buildings and buying others.\Ve were also able pound foolish.I am surprised that commercial to begin the manufacture of many parts on the and industrial America has been affected with amachines of the Edison Storage Battery Co.So form of paralysis, evidently as the result of thequickly was the equipment of this building accom- war in Europe.This isall due, however, to un-plished that we were actually able to make a B-80 necessary alarm. disc phonograph on December 31, and are nowOGDEN "The railroad rate decision," Mr. Edison con- planning to begin shipments of this type to the tinued, "was a good thing.The railroad business trade on January 18.Located in this building areSECTIONAL RECORD is our commercial barometer.When you cripple thefollowing departments:Punch press, screw the arteries of trade there is always trouble.I am machine, jewel, reproducer, gear and lathe,drill, AND FILING SYSTEM satisfied with the increased rate and it will cost me press, japanning, japan cleaning. sheet metal, grind- thousands of dollars, but I am going to get itall ing, finished parts, phonograph assembly, packingto a large dealer.Upon receipt of the back in increased trade.I think that public opinion and shipping.Two large buildings on the northgoods he wired: is in favor of the increase.The Federal reserve side of Alden street escaped thefire and other act has proved its worth already." departments were at once quartered 'in them. C. H. Wilson, vice-president and general man- "Then we leased complete the large five -story"Duplicate finishMouble ager of the Edison interests, as might be imagined,factory of the Ellis Typewriter & Adding Machine Co. in Newark.This plant is fully equipped withour order, shipquick." a well accentuated air of satisfaction in Mr. Wil- up-to-date machinery and tools.\Ve put a large son'sattitudetowardEdisonaccomplishments force of our own workmen in the plant, and within since the fire. a week they were making parts. We also took overAnother dealer says: When asked by The Talking Machine World for the factory of the Bulkley Manufacturing Co. at "Sectional cabinet is clever and some specific statement for the Edison jobbers and High and Alden streets, a plant especially equipped filingsystemisthebestyet. dealersthroughoutthecountry,concerningthe for heavy work. ability of the Edison factories to supply stock, he "\Vhiletheseplants were being manned andIf you want to make more money, save time remarked: equipped we put into the hands ofa dozen or "Edison jobbcrs and dealers are probably moremore outside companies all of our work that each and cut out your dead stock of records, in- interested in knowing how soon we shall begin thecould handle, and eachisworking overtime to vestigatethe OGDEN SECTIONAL manufacture and shipment of goods than in know-take care of it. RECORD and FILING SYSTEM- ing what we have done since the fire.Yet a few "From all of this it will be seen that we have ac- facts about the past month may be worth stating.quired largefacilitiesfor manufacturing phono- and do it quick! They will show how hard we have worked to re-graphs. From now on our only trouble will be to sume business and thereby reduce to a minimumget started with assembled machines and toin- the inconvenience to the trade caused by the fire.crease the output.By February 5 we expect to "The task that confronted us on the morning of begin shipments of the $30 Amberola.There will ®a=1.= To clean up and ar- MI111=1=== MIN111== December 10 was twofold: shortly follow disc types 150, 200 and 250, and I= El ME NEM= MIME range to resume business.The cleaning up workother types of :\mberolas.During February all IM MIIIMMIN MUMIMINIIM1==111 =M=IM==NIMMINNIM IIMMIEN= was comparatively simple, for it was all in sight popular types will be going through in constantly MIIM=IM==1 ===1 MINE1111=== OM= MIIIME =MINIMI1=11111. =NOM ==MEN and a small army of men completed it in ten days.increased quantities." IMMINIM=MIE 1111111=1=== IIMIN=== =MMIIMI== =1111111MIN= The waste was carted away and machinery, parts, The statement of Mr. Wilson isfull of interest IIMM==== IMMI1==/IININ etc.. were salvaged. to Edison representatives everywhere, and it places MIIMINM===111111= 011.11111===111.1 IMMI=111==EMMEN/MIIIIMINI In111111===.11M "Plans for resuming business divided themselves in a comprehensive manner before the trade the 111111111= MOM == IMIN===111M1 INIIIIM== =MM.= into two parts, one providing for record manufac- =UNION= INI = exact situation of the Edison physical properties NI MI IM=1=1 InMIMI= MINIM MIMI 1111===M ture and the other for phonograph manufacture. up to the time of The World going to press. ==1=MIME "To make records we have put in workable shape IMMilmslem three -fourths of the floors in building 24 (always LINDSTROM OPENS IN NEW YORK. used for record making), and have erected two one- OttoHeinemann Opens Officeat 45Broad- This sales system envelope keeps track of story corrugated iron structures, each about 60x150 way, Where Company's Motor Trade Will Be feet in size, one for making disc blanks and the Developed-An Extensive Organization. what you sell and what you need-a per- other for record stock, storage and shipping.These fectandautomaticinventory,showing facilities enabled us to actually make both disc and Otto Heinemann, of Berlin, Germany, has opened cylinderrecords on December 31 and to begin an office in New York City, where he will manage profitable and slow sellers.Envelopes ar- shipments to the trade of blue amberol records onthe American distribution of the products of theranged for upright and flat filing and will January 10, with a reasonable assurance that we Carl Lindstrom Co.The Lindstrom organization may begin shipments of disc records on Februaryis one of the largest of its kind in Europe.Its fit any system. 1. Another corrugated iron building will be begun production of motors and machines run over half at once, and the work of completing No. 24 will bea million every year.This immense number of Write for catalog pushed unremittingly.By February 1 our recordmotors is distributed throughout all parts of the and sample envelope. making facilities will be nearly as large as they world and has earned for itself a very high reputa- ever were. We should then be in a position to fill tion.This concern also is the parent company of all orders for weekly or monthly records and a con- numerous record manufacturing concerns, such as siderable number of catalog selections. the Beka, Odeon, Favorite and Fonotipia. The New J. B. OGDEN "Since our entire stocks of records issued prior York office is located at 45 Broadway, where sample to December 9 were destroyed we must now re-lines are carried. LYNCHBURG, VA. 2-4 THE TALKING MACHINE WORLD.

THE TRADE IN NEW YORK CITY AND VICINITY

December of 1914 proved to be one of the most larity as a means of musical entertainment.This was general, leaning more decidedly towards the remarkable periods that the local talking -machinegrowth has been free and natural, there being no $75, $100 and $150 machines, and extending in many trade ever experienced. Starting in with every indi-sign of any artificial or forced measures in the cases to the $200 models. The record shortage was cation of being a generally satisfactory month. and steady march onward. The stability of the industry not confined to any particular class of selections, possibly showing some gain over December of the as a whole, in view of its youth, is wonderful, including the operatic and classic, as well as an un- preceding year, the month ended in an unprece- and there is every reason to believe that the' peog- usual holiday shortage in popular and dance records. dented boom, and, according to the reports received ress of the talking machine will steadily increase, The jobbers extended every possible co-operation from jobbers and dealers, was in a great many in-as its possibil.tics are unlimited, with its field and to their dealers in this period when the shortage stances the best month they ever experienced in scope ever broadening. was most.marked, and several of the jobbers have the history of their business.What makes this Great Shortage in Machines and Records. remarked that not one oftheirdealerslosta record more remarkable is the fact that business in The shortage of machines and records duringsingle machine sale.Machines and records were other mercantile lines suffered from the depression the few weeks prior to the Christmas holidays was apportioned with due regard to the necessity of that seized the business world last summer, andthe most serious that the trade has ever encoun- their being shipped immediately or deferred until a there were very few lines which were able to closetered, but there was an undercurrent of optimism future date, with the preference being given to the the month with figures which could even stand noticeableinthistrying timethat imbued the more urgent order.Those dealers who had not favorable comparison with the totals of December. dealer with the necessary stimulus to sell a $150made provisions to secure adequate stock from 1913. The prime and fundamental reason for thismachine when a $100 machine was out of stock. their regular jobbers were somewhat handicapped phenomenal success of the talking -machine businessand dispose of three records that were in stockby their lack of foresight, as the jobber naturally must be attributed to its steady growth in popu-to replace three which were short.The shortag' gave their regular dealers the benefit of their serv- ice organization rather than scatter their efforts among the dealers who had neglected to take care Iiiiill ilionnuomplir of their stocks earlier in the year. How Advertising Co-operationHelped. Any consideration of December talking -machine business should include some reference to the con- structive and far-reaching co-operation extended SubstantialService by the Victor Talking Machine Co. to its deal-rs and jobbers.Beginning the first week in December and continuing until Christmas Eve, the Victor ToVictorDealers Co. used a full page in two or more of the local daily newspapers, and on several days practically every newspaper in the city carried a full page Victor advertisement.Included in this series were WHOLESALEONLY a number of pieces of copy featuring the name and address of every Victor dealer inGreater New York.Needless to say, the directresults from A SupportWhichBuildsYourBusiness this advertising were tremendous.The advertise- ments also served to emphasize the musical prestige A ServicetoWhichYouAreEntitled of the Victor products, as the copy used was digni- fied and high class, being typical of Victor national ThisIsWhat WeOfferYou publicity and the ;high plane it has occupied for many years. January Starts Off Satisfactorily. A GOOD MANY DEALERS welcome the January business has started in very encourag- ingly; and as this month is recognized as one of Opportunity to MAKE MORE 'PROFIT the best record months of the year, this phase of by adding Musical Instruments and the business is attracting the dealer's attention at the present time. As a machine month January is Musical Instrument Strings to 'their usually a comparatively light one, but this month Talking Machine line. The Investment seems to be an exception, as machine business up is small, the Profit Large. to the tenth of the month showed quite a gain over last year.The dealers are using considerable pub- licity to advertise their products, and the replenish- -JOH.I, STRA OM 1 litelle-Cil4 ills;1704. ing of stocks after the holiday trade is occupying

r..1101; mint; I a considerable portion of their activities. J.N. Blackman on Business. Total Retail 1 J. Newcomb Blackman, president of the Black- Cabinet Assort- , f. Value .. .$44.10 man Talking Machine Co., 97 Chambers street, ment No. 2-T.-A .,,... :.-_1,,__- , -_,Q;41-A_,A. New York, Victor and Edison cylinder jobber, re- . ' Cost to the completelineof ' ferringto December business, said: "December

! Dealer .. .15.80 MusicalInstru- .!...ti-..._ ,,,,,,... v .A. -1.A . showed a very satisfactory increase over the cor- pm '-._ ,..t.' responding month of last year.This has been 'the - ment Strings and - L__ -,L''14 Profit ...... $28.30 status of our business every month since the closing Trimminbcrs. i ...... , 4.,.6.11-INLI....",1.,1 of our fiscal year, April 30th, with the exception of -.,-N, rt.,...... 1,...arw..:6...zi MrDR:11 18o70 Net Profit, September.One of the features ofthis year's Retail prices plus a handsome plainly x--...'-'41.4"17-31 business, which in view of other business con- marked. cabinet. ditions seems somewhat remarkable, is the greatly .MIrgik15.-17i increased demand for the higher pricedinstru- rif?...-= L -J -7=1,i ments and records.It seems as though the public was beginning to realize the advantages of getting No. 2-T Size 124 z 183.4 the full value of reproduction from their Victor records and are therefore selecting better instru- --.-. ments.The publicisalso getting more critical and calling for the best artists and certain classes C.Bruno& Son,Inc. of selections which would hardly be expected. This demonstrates without a doubt that our business, ESTABLISHED 1834 as a whole, is constantly being elevated and the public,quite unconscious in many cases,isday Victor TalkingMachines MusicalInstruments by day being better educated in music.The belief seemstoprevail onallsidesthatthetalking 351-353FourthAvenue NewYork machine business has been remarkable, and in my =.-- opinion the permanency of the business is beyond question, as there is nothing about it at the present 2T:111111111111111111111111111111i1111111111111111r, (Continued on page28.) THE TALKING MACHINE WORLD. 25 e a lin i erg*

Victrolas and standard records are staples same as sugar in a grocery store, or nails in a hard- ware store.

or: de., .1 II .t# fe "PIT

Buy a SixMonth;'Stock

ilef*.--... -Plunge a Bit, *,,.1... 4.0.1:-- ,5,.'- ''''' '''..":".1 .. 7 ^...... ,. :-:...lii..1"....'''''' but have the goods no attar where you are. SEND US THAT ORDER

NEW YO K TALKING MACHINECO. 81 Chambers Street : : : : New York 21; THE TALKING MACHINE \\TORII).

FIRST ANNOUNCEMENT TO DEALERS A new device has just been invented for use with disc records on the Victrola, Co- lumbia and Aeolian machines.By means of this device-the REK-REP (Record RECORD Repeater)-any record can be repeated any number of times without a touch from the operator. RETAIL PRICE $2.00 The REK-REP (Record Repeater) is a simple device made of steel,-brass or nickel plated.It weighs only 11A ounces. Easily attached to any needle -point machine by slippingitover the center pin, which holds the record itself. So simple in con- Can be used on both double- and single -faced records. struction and easy Cannot scratch or injure the record in any in manipulation is way.No part of the REK-REP touches the REK-REP that a child can adjust the playing part of the machine.Has but it in a second. two bearing points. The REK-REP is equipped with a simple device whichcanbe adjusted in a second to automatically stop the phonographafterthe record has been played through once or twice, or will allow itto re- peat continuously.

Send for the Rek- Rep, you make 85tX on every one that you sell. THE TALKING MACHINE WORLD. 27

SELL THE REK-REP WHEN REP YOU SELL DANCE RECORDS REPEATER The dance is the thing! An immense boom in your Terms to Dealers -Discounts 40 c/o & 10(/. business has been brought about by the universal dance craze.

11? II There is a greater call for dance records than the factories can supply. ASTLMSIN 1. Ar... T.... I -IT.. AT. TI The average dance record is played out in three minutes. The dancers have li.v.ssrr I V p T... Y. am- 1.-k. to stop and wait while machine is being readjusted.Until the invention of the N l:1,1,1111 HOZ Wcpur I Ow .1.11-NaKI REK-REP (Record Repeater) there was no escape from this annoyance. Tv.- 'inv.'s, - Now, with the REK-REP, the dancers can enjoy their fun uninterrupted II January 9, by the sudden stopping of the music. '15. The Record Repeator Inc. Every buyer of dance records is a prospective customer for the REK-REP. 432 Fourth Avenue, Every time you sell a dance record for the Victrola, Columbia or Aeolian New York City show your customer the REK-REP and make an extra sale. Attention of Mr. E. H. Presbrey: Dancing teachers know the tremendous value of the REK-REP. You can Dear Sir: - work up a big business among them. We beg to inform you that we have installed on our talking machinesin use Our national advertising starts in February.Be sure to stock the REK- at CASTLE HOUSE, your Rek-Rep Repeators, and use same in connection with our instruction REP in time, so that your customers will not be disappointed.Be prepared work. to meet the great demand that exists for this device. We consider the Repeator to be We guarantee the REK-REP to do all that we claim-or money re- one of the most valuable accessories to the talking machine that has ever been invented, funded.Send us your order today.Terms to dealers: $2.00 each, less 40% and that it is of the greatest value todancing instructors. We feel sure that it will be a and 10V, .State whether for Victrola, Columbia or Aeolian machine. source of great pleasure to all owners of talking machines, especially to those who buy The REK-REP will be ready for delivery on or about February 15th. dancing records, and who appreciate the annoy- ance of being obliged to stop dancing to re- adjust the machine. RECORD REPEATER CO., INC., Very truly yours, 432 4th Ave. NEW YORK CITY 28 THE TALKING MACHINE WORLD.

The quality of the Columbiatoneto -day is really beyond serious competition. When it comes totone -control,however, a Columbia dealer is not merely beyond competition, he is almost beyond argument.

(Write for "Music Money," a book "full of meat" for those Columbia Graphophone Company dealers interested in quick and frequent turnover of capital.) Woolworth Building, New York

THE TRADE IN NEW YORK CITY. ducted during the year, the major portion of thestates that its sales are only limited by the factory (Continued from page 24.) increaseisnevertheless due tothenaturalin- output, which will be greater than ever when al- creased demand for Victor goods, and thatin- terations at the Orange plant are completed. time that would indicate a success based on any crease is "tremendous"-the only word in my voca- craze." bulary which can at all describe it. The gains overINFORMAL DINNER TO SALES STAFF. "We closed the biggest December in the historygeneral, and our Red Seal and high class record of the company," said R. F. Bolton, manager of the business increased in such proportions that it easily The New York sales district of the Columbia Chambers street wholesale headquarters of the Col-overtook the demand for popular records whichGraphophone Co. on Tuesday night gave an in- umbia Co., "and incidentally the biggestsingle had been so greatly stimulated through the call forformal dinner to the members of the sales staff month since we have been in business. Notwith- dance selections.The demand for the latter classand a number of the company's executive officers. standing the heavy shortage of goods we showedof records remains unabated, and we are sellingThe main purpose of the dinner was in the nature an increase of something like 40 per cent. over last of a get -acquainted and get-together affair, and the December. some dance numbers by the thousands monthly, There never was a time in the historyeven though they were issued a full year ago. Wespirit which prevailed was typicalof Columbia of our company when there was such a tremendous demand for goods. sold more of the small machines than we ever sold harmony and co-operation. While the shortage was in before and all of the larger machines that we could R. F. Bolton, district manager of the local ter- the higher -priced types of machines, selling at $75 ritory, who arranged for the holding of the dinner and $100, we also ran out of the smaller machines obtain from the factory.Our system of allotment which was given at the Arkwright Club, 320 Broad- in the three or four days preceding Christmas, and of machines received from the factory was such that no dealer who depends on us for his Victorway, New York, was delighted with its success and on Christmas Day there was practically not a single the enthusiasm it evoked. W. L. Sprague, man- machine on the floor. service really lost a sale of a machine. Of course It is gratifying to note that we were not able to fillall orders offered us, butager of the Buffalo headquarters of the Columbia the cancelations of our unfilled orders placed be- Co., was an out-of-town guest at the dinner. fore Christmas has totaled only 3 per cent., which these orders amounted to thousands of machines from outside sources or from dealers who did not Among the Columbia officials who made short and would indicate that the dealers' stocks are very impromptu addresses were John A. B. Cromelin, low, and they need all the stock ordered for thecall upon us except in the case of such emergen- new year." cies." general manager ;Edward N. Burns, vice-presi- dent ; James T. Bradt, sales manager; H. L. Will- High -Priced Designs in Demand. Great Columbia Holiday Business. The many Columbia dealers inlocal territoryson, assistant general manager; Louis S. Sterling, L. S. McCormick, manager of the Edison Shop, general European manager; Frank Dorian, Dicta- 473 Fifth avenue, New York, conducted by thereport the closing of a splendid holiday business, phone manager ;R. F. Bolton, New York district Phonograph Corporation of Manhattan, in a chattraceable they state to the enhanced prestige of Col- manager ;H. A. Yerkes, wholesale manager, and with The World, said: "The majority of the in-umbia products throughout the Greater New York territory. One of the recently established. ColumbiaNathan Milnor, Dictaphone sales manager. struments we have been selling are the $250 models. representatives who is doing a very fine business Our warerooms are crowded daily with visitors and with Columbia maohines and recordsisA.' J. NEW COLUMBIA ACCOUNTS OPENED. the average number of callers has been inthe Hamblen, who conducts the Grafonola Shop at neighborhood of 600.Our business is growing so156th street and Broadway, in the heart of the Among the many new accounts opened by the rapidly that we have found it necessary to change local territory are a number of our rooms up stairs from auxiliaryhighgraderesidentialdistrict. Mr. Hamblen,Columbia Graphophone Co. in through the use of energetic and progressive salesthe Goldburg Furniture Co., Yonkers, N. Y., and stock rooms to record and phonograph demonstra- methods, has succeeded in building up a profitablethe Frank Cordts Furniture Co., Hoboken, N. J. tion rooms. On Dec. 24th we were entirely sold out *clientele in the short while his store has been open.The firstnamed concern handles the Columbia of machines in the $80, $150 and $200 styles, and were fortunate Good News from City Across the Hudson. lines in both of its local stores, and the success of in having some$250 machines The Eclipse Phonograph Co., 203 Washingtonthese departments prompted the opening of the which were also disposed of quickly. Business has street, Hoboken, N. J., exclusive Edison jobbers,Yonkers department. really been phenomenal, and we are looking for-reports the closing of a wonderful business in Edi- ward to a prosperous year from every standpoint." Many New Representatives. son disc products during the month of December. This sounds like a paradox, butitisn't.The A. W. Toennies, Jr.,is enthusiastic in discussingman who always has a skate on never cuts much The Pathe Freres Phonograph Co.has been making steady progress in local territory, and thethe future for the Edison disc phonograph, as he ice. dealers whom they have establishedreport the closing of an excellent business. These representa- tives include Hardman, Peck & Co., the "promi- nent piano house which is making an effective dis- "Standard" Record Cleaner play of Pathephones throughout their handsome establishment.Other local Pathe Freres dealers are Ludwig Baumann & Co., 125th street; B. G. ARTISTIC AND ATTRACTIVE Warner, Brooklyn, N. Y.; Altai Sales Cu., Newark, N. J., and a number of others closed in the past Grips the record surface and fortnight. clings as if on rails. Talking Machine Co.'sBig Trade. In answer to the question as to whether or not Extended brush area cleans rec- the past month was the best December the com- Price, 50 Cents, List ord with one sweeping circuit. pany ever had, V. W. Moody, sales manager of Patented June 2, 1914. the New YorkTalking Machine Co., 81 Chambers street,Victor distributer, Send 10 cents in stamps for a sample cleaner. Write on your busi- said: "The Place regular orders through your jobber. amount by which thebusiness closedthis De- ness letter head only. cember exceeds that of last December is greater than the total business closed in the month of De- STANDARD GRAMAPHONE APPLIANCE CO. cember only four years ago.While of course we 173 LAFAYETTE STREET NEW YORK feel that our increase can at least be accounted for We also manufacture the Simplex Record Cleaner, Price 15 cents, list. in part by thefar-reaching campaigns we con- THE TALKING MACHINE WORLD. 29

SOUTHERN CALIFORNIA NEWS ITEMS. full supply of machines and records.It was very gratifying to note that the larger models ofall The Biggest Holiday Trade in the Talking Ma-makes of machines were the most in demand. The chine Business for Southern California-A great number of machines recently sold will, with- New Pathephone Agency with Colyear Co. out doubt, create an enormous demand for records (Special to The Talking Machine World.) in the next few months, as many of the purchas- At Your Los ANGELES, CAL., January 6.-Southern Cali- ers of machines were unable to get a complete list fornia has just finished a most prosperous holidayof records most desired. businessin bothtalkingmachinesand records. Curtis Colyear, a Los Angeles business man and Never before have so many machines been sold capitalist, has recently acquired the Pacific Coast Service in and around Los Angeles, and this in spite ofagency for the Pathephone machine.Mr. Colyear thefactof thegeneraldepressioninbusiness has obtained the services of Harry Club as mana- throughout the country. ger.Mr. Club is a talking machine man of fifteen A scarcityin both machines and records hasyears' experience, and is well known all over the been felt both by the jobbing houses and retail- Pacific Coast.The Colyear Co. has already estab- anday ers, and from the present outlook in the East itlished six agencies and has disposed of the entire will be several weeks before we can promise a output ofthefirst shipment.One of Mr. Col - INQ year's numerous warehousesis being remodeled FOR SALE and refitted as jobbing headquarters for the Path- ephone. VICTOR DISTRIBUTORS The services of a thoroughly trained The first agency established was with the Barnes talking machine man. Twelve years' Music Co., 131 South Broadway.Mr. Barnes is EXCLUSIVELY practical experience in all branches. remodeling his talking machine department, and now has six sound proof rooms, in which to dis- Collegian-good appearance. If you play his Columbia and Pathephone machines.Mr. want new blood on your staff and Barnes claims thedistinction of being thefirst willingtoinvesta fewdollars Pathephone dealer of the Rocky Mountains. 563 5th Avenue weekly which will pay good interest, 1 he Wiley B. Allen Co. reports finebusiness drop a line for interview to "Ener- for December, and says that its business exceeded NEW YORK that of last year.Manager Wolfinger says Vic- getic," care The Talking Machine trolas XI and XIV were the best sellers. World, 373 Fourth Ave., New York. Chas. S. Ruggles, of Sherman, Clay & Co., Vic- tor jobbers, reports a '25 per cent. increase in busi- TALKING MACHINE MANAGER ness.His record stock is very much depleted at Young man, 30 years of age, with a broad business ex- the present time, but he expects some heavy ship- perience, four years in the talking machine business with ments in the near future.P. T. Clay, of the same oneofthebiggesthouses;knows andhasheldpo- sitions allthe way up to and including manager, and am company, passed through the city recently onhis holding this successfully; am desirous of making change for betterposition and possibilities; knows wholesale end as wayfrom the Hot Springs in Arizona. well; first-class appearance and personality and capable of The Geo. J. Birkel Music Co., "The Exclusive handling the besttrade. Address "Manager," care The Talking Machine World, 373 Fourth Ave., New York City. Victor Dealers," also report a fine holiday trade, especially in the larger model Victrolas. WANTED FOR CASH The talking machine department of the South- "A limited number of Want to buy big job lot of talking machines andern California Music Co. broke all records in the records, any make; also flower horns and parts forhistory of that department during the holidays. dealers served well is any make.Will pay spot cash for same.AddressThe large talking machine quarters were taxed to "Cash," care The Talking Machine World, Newthe utmost in accommodating the crowds.They a very good policy as York. did an especially fine business in the Edison Dia- mond Disc phonographs. C. A. Lovejoy, manager our dealers can tell." POSITION WANTED of the wholesale Edison department of this com- I would like to correspond with a Columbia or Victor dealer pany, believes he will be able to supply the enor- who has a proposition to offer a good talking machine man; I am capable of taking charge of a department, orIwill mous demand for machines and records despite accept a position as salesman.I am 24 years old, married. Iwill give reference to my ability as atalking machine the great fireat the Edison factory.Telegrams man also as to Illy character. E. '1 aylor, 304 Spearing St. Jacksonville, Fla. from the factory state they have the situation well in hand by this time. Joseph Carter and Earl Dible, of the Southern FOR SALE Calif ornia Music Co., made a flying trip to San Diego over New Year's to attend the opening of 1,000 high-class Polish and Russian the Great Fair. double face 10 in. records; 1,000 Irving Andrews, one of the hustling proprietors English song and dance selections, of the Andrews Talking Machine Co., says busi- ness was never so good. double face, 10 in. records. Must be The Columbia Phonograph Co., wholesale, has sold at once.20c. each.Berliner had an exceedingly prosperous season, and there At Your has been a large demand for their new model Phonograph Co., 140 East Fourth Graf onola,equipped withtheautomatic record St., New York. ejector.This is an exceedingly simple and effective way of keeping records, and is proving very pop- They also report the sale of several grands Service ular. WANTED during the holidays. Videawake salesman who is good in getting orders Barker Bros. report a phenominal business dur- -not promises-to represent a prominent talkinging the past month.This enterprising house, un- machine accessory concern and handle its products as a sideline. Big propositionfor a "business der the able management of C. A. Booth, have in a short space of time thoroughly established them- anday getter."Address "Salesman," care The Talking Machine World, 373 Fourth avenue, New York. selves in the talking machine business, and in time a Ros bids fair to rival the busines of the largest houses For Sale, Sacrifice on the Pacific coast.Mr. Booth bewails the short- For Folio ontlro ,.lock or in lots to blot, ,ictingof age of the Edison Diamond Disc goods. VICTOR DISTRIBUTORS 30 EDISON FIRESIDE PHONOGRAPHS -AT $8 EACH Miss Brown, with the Baxter -Northrup Music

15 TRITON DISC MACHINES - - AT $6 EACH Co., is pleased with business in the Columbia line 85 SMALL COLUMBIA CYLINDER MACH'SIAT $2 EACH during the holidays. EXCLUSIVELY 6000 2 MIN. INDESTRUCTIBLE RECORDS $4 PER 100 The Broadway Department Sore, which has just 3500 BRAND NEW SPANISH ZONOPHONE recently entered the field, with a complete line of DOUBLE FACED RECORDS $30 PER100 Edison Diamond Disc machines and records, are Loose Leaf record albums (lo & 121NCH)$6per doz. doing a splendid business, and the manager, Mr. 563 5th Avenue Also large stock of Edison and Columbia business phono- graphs new and slightly used at BIG SAVINGS. Guyot, looks for a steady increase. SINGLE SAMPLES supplied upon receipt of check at the L. E. Newton, manager of the talking machine RATE of PRICES QUOTED. Corroapondence invited. NEW YORK Address department of the Southern California Music Co., ROSEN'S TALKING MACH1NESHOP.3 SCHOOLST..BOSTON.MASS. in San Diego, accompanied by his charming wife, spent Christmas in this city. 30 THE TALKING MACHINE WORLD.

THE AUTOPHONE FOR HOME USE Purely Automatic Thoroughly Fool -Proof Mechanically Perfect Plays over half an hour with one winding of motor.All you have to do is to put 12 records on the wheel; the Autophone repro- duces one record after another automatically, requiring no attention, no handling, no starting and stopping, no needles, no nursing. Uses Blue Amberol or any other hard cyl- inder records.Non -breakable, don't deterio- The Autophone. flays12lecordsautomatically, one afterthe ther, without touching the instrument, except to rate with use. ind motor once. The quality of music is a revelation.The Autophone is the first to get diffused music- no megaphone tone-incomparably superior in tone quality, naturalness, real music, to any phonograph yet produced, whether cylinder or disc- with no exceptions. The Autophone is not a half-baked experiment, but is the result of constant improvements suggested by ten years of the hardest kind of usage of similar mechanical principle on slot machines. The Autophone was the first-ten years ago-to use concealed horn cabinet ; the first- seven years ago-to use diamond point in reproducer; the first-NOW to give perfect tone quality. DEALERS The Autophone has proved itself a big seller.Until the present time the entire factory output has been taken by agencies established.Orders are running right now up to five hundred $200 Autophones at one delivery. Enormously increased capacity makes it possible now to supply more dealers and distributing agencies.Only one live dealer-and that, the best -wanted in each medium-sized city.Plenty of elbow room given dealers in Jarge cities.The dealer gets the full benefit of his hustle, push and advertising. Trade discounts are right.The choicest territory is still open.Be the first to get in your application as dealer in your section.See and hear the Autophone.It will convince you.Immediate delivery of all orders, large or small.Autophones sent out COMPLETELY FINISHED.You have nothing to do but remove the instrument from the shipping box and cut the strings.It's ready to play. Proposition for exclusive distributing agencies will be entertained on liberal terms from those qualified to do the line full justice.

Model No. 200.Price $200. Height, 47 in.Width, 24 in.Depth, 23 in. AMERICAN PHONOGRAPH CO. 102 West 101st Street : New York City THE TALKING MACHINE WORLD. 31

Clayton, a merchandisebrokerinthiscity. MILWAUKEE TRADE ONLY LIMITED BY SIZE OF STOCKS. The Phonograph Co. of Milwaukee, a jobber in this territory for the Edison line, was especially Jobbers and Dealers, in Some Cases, Completely Cleaned Out of Popular Types of Ma- fortunate in that it had received four carloads of chines and Certain Records-Some Excellent Reports Made Regarding the Business Edison machines just before the disastrous fire at During December-All Lines Enjoy Favor with Purchasing Public-News of Month. the Edison plant.The result was that Edison dealers in Wisconsin were fairly well supplied in (Special to The Talking Machine World.) ment are being given the opportunity of selling most lines, although more of the $150 and $200 MILWAUKEE, Wis., January 8.-Despite the short- the Columbia machines and the plan is working outmachines could have been disposed of.The com- age of machines in the Victor, Edison and Colum- most successfully. The salesmen of the Smithpany's stock is getting low in some lines and orders bia lines, Milwaukee and Wisconsin dealers se- house were banqueted at the Weber & Stuber res- from dealers are naturally being cut down at the cured a record -breaking holiday business.It had taurant on December 30 by Manager Holmes and present time.The Edison Shop, the retail branch been anticipated earlier in the season that because were highly complimented for the manner in which of the business, met with a big holiday trade, a -of a depression in many lines of business, only a they have been pushing the Columbia business. result of the daily concerts given at the store and fair talking machine trade could be expected this A. G. Kunde, 516 Grand avenue, Columbia, job- because of the consistent campaign of advertising year. The results, while surprising, were most ber and retailer, experienced the largest holiday on a large scale. gratifying, and the best part of itisthat every trade in the history of the store.Mr. Kunde has C. Niss & Son, Inc., operating one of the largest dealer in the State seems to have shared in the figurestoprove thatthetotalretailbusiness furniture houses in Milwaukee, which took on the prosperity.Most of the Milwaukee houses madeshowed an increase of 50 per cent. during the Edison line last fall, met with a holiday business gains of from 15 to 50 per cent. in the total volume month of December, as compared with the corres- thatexceeded by severalthousand dollarsthe of business received during the month of De-ponding period a year ago.The Kunde establish- amount anticipatedearlierintheseason. The cember. ment sold two of the $500 Grafonola grands dur-house carried on an extensive advertising campaign Milwaukee jobbers, as a rule, found themselves ing the month of December. in all the Milwaukee papers.The Edison depart- hard pressed to secure enough goods to meet only Milwaukee department stores met with an un- ment at the store will be enlarged by adding quar- a part of the orders rushed in from dealers all usually fine holiday business in their talking ma- ters in one of the largest balconies at the store. over their territory. The trouble was that so many chine departments this season.L. C. Parker, man- J. H. Becker, Jr., manager of the Victor depart- dealers ordered conservatively earlyinthefall ager of the Victor and piano departments at Gim- ment at the Hoeffler Piano Manufacturing Co., se- and then when business exceeded their 'expecta- bel Bros., experienced the heaviest holiday business cured the biggest holiday business in the history tions rush orders were placed with jobbersfor in the history of the department.Carl W. Abbott, of the store.Mr. Becker had put forth special hurry -up shipments.As the jobbers in turn were manager of the Victor department at the Boston efforts in circularizing the trade and in advertising held down on the size of their orders from the Store, nearly doubled his sales over 1913. Mr. in the local papers. factories, theresult was that dealers lost some Abbott experienced an unusually strong demand The Gensch-Smith Co., 730 Grand avenue, han- business. One good result will be that allsur- for some of the moderate priced machines.He dling the Victor line as well as pianos, has in- plus stocks in whatever style will be cleaned out now hasfour peopleinhissalesdepartment. creased its sales force.Holiday sales attained a and dealers will be in the market for the next few Edward Schuster & Co. met with a fine business new high mark at this store. months for all the machines they can get. in the Victor departments at their three stores. "If we could have secured the goods from the The Billings & Sons Piano Co., 504 Grand ave- AEOLIAN VS. VICTOR IN U. S. COURT. factory we could have done several hundred per nue, one of Milwaukee's newest piano houses, has The Aeolian Co. has brought suit against the cent. more business in the month of December," taken on the agency of the Pathephone line of said H. A. Goldsmith, secretary of the Badger Victor Talking Machine Co. in the United States talkingmachines,manufacturedbythePattie District Court for the State of New Jersey, filing Talking Machine Co., jobber in this territory for Freres Phonograph Co.Special quarters have been itsBill of Complaint on Wednesday, January 6, the Victor goods."Dealers allover the Stateprovided for the new line and the machines sold simplyclamoredformachinesthroughoutthe which alleges a breach of contract on the part of well during the holiday period. the Victor Co. and asksfor damages approxi- month. We had twenty-two long distance calls in There is probably not a house in Milwaukee one day from dealers who asked to have goods mating $70,000.These damages, it is alleged, were that reached the sales record attained by the Vic- created by the Victor Co.'s acceptance of certain rushedtothem fortheirholidaytrade. We tor department of the Edmund Gram Piano House asked these same dealers to anticipatethis de- ordersfortalking machines whichitneglected during the month of December.Paul A. Seeger, and refused to deliver in accordance with the ac- mand in September, but' they ordered conserva- manager of the department, has figures to prove ceptance of the orders. tively and so they were compelled to forego the that business during the month showed a gain of sale of many machines." 95 per cent., as compared with the corresponding BUYS OUT TALKING MACHINE STOCK. "I believe that much of the talk of hard timesmonth a year ago.Sales were rather evenly dis- is a fancied condition, rather than fact," said Mr. tributed among the various styles of Victrolas. C.E.Wyeth, adealerintalkingmachines, Goldsmith. "For instance,a dealer from Kiel, Several of the new electrically operated Victrolas bicycles and other goods in Newark, N. J., has Wis., who was in here to buy machines, said he were sold by the house during the month.The purchased the entire talking machine stock of the was notdoinga verybigbusinessand was first of these instruments to be disposed of in Mil-American Machine Co., that city, and will move buying stocksof merchandiserathercarefully. waukee was sold by the Gram house to George it to his present store on West Main street, that city. When I questioned him closely he admitted that he was doing a better business than during the same month a year ago. Many other dealers have complained and later admitted that they were do- THE BEST ing as good or better a business than for the cor- Record and photo albums can be obtained for price of inferior goods by just responding month in 1913. specifying NYACCO when ordering. "During October and November we sold 40 per cent. more machines than last year, while the De- cember business exceeded all bounds. Collections were backward in November, but they have shown great improvement since the banks have loosened up on credit. "The people of Milwaukee and elsewhere have plenty of money.The wealthy already have ma- chines, but the people with average incomes are buying machines for $100 or more.The demand "THE STAMP OF QUALITY" for this type of machine is much greater than for the finest the $50 machines.Heads of families do not skimp stands forthe best there is in albums, because they are made of in buying these machines, because they give pleas- materials, by experienced men who know, for people who want the best-maximum ure to the entire family. The outlook for the corn- quality at minimum prices. ing year isbright, as we seeitat the present "time." There's one way in mak- The Smith Piano Co., 90 Wisconsin street, hand- ing NYACCO Albums- ling the Bradbury, Webster, Henning, Strohber, Hoffman and Willard pianos, has taken on the THE BEST WAY agency for the entire Columbia line of machines and records.Manager F. D. D. Holmes has ar- ranged special quarters for the new talking ma- Look for the stamp chine line on the second floor and is enthusiastic regarding the big business which has been ex- perienced.During the first week after the agency New York Album & Card Co., Inc. had been secured the house sold twenty Columbia 23-25 Lispenard St., New York machines, the total number included in the first shipment.All the salesmen in the piano depart- 32 THE TALKING MACHINE WORLD. Herewegoon WE believe this is a peculiarly appropriate time to remind you of certain features in the Columbia policy- fully established and in entirely successful operation. This is really only by way of reasserting our stand that there is and shall be no change in the Columbia principle of manu= facturing the product that the people want and selling it to dealers with a liberal and standard margin ofprofitbetween the wholesale and the fixed, invariable retail price:in other words, as manufacturer to merchant-subject to that one inflexible protective feature of absolute price main= tenance. Glance through these paragraphs once more in one=two=three order:

Graphophone Company

Woolworth Building, New York THE TALKING MACHINE WORLD. 33 hcordonce more 1-PRODUCT Model by model-dollar for dollar, part by part, Columbia machines are safe in competitive comparisons.And rec= ords the same-quality, durability, volume, repertoire, timeliness. 2-DEMAND As evident as the face on the town clock. 3 INTERCHANGEABLE The more owners of Columbia machines who come to know that those machines will play other makes of rec= ords, the better we like it, for it's a good thing for the in= dustry. The more owners of other makes of machines who find out that Columbia records will play on their machines, the better we like it, for it is a good thing for our share of the industry. 4- LI BERTY Dealers in Columbia product have complete freedom to handle competitive product if they wish.If a Columbia owner wants a competitive record to play on his Columbia instrument he can go and buy it-he can buy it of you, too, as far as we are concerned.If the owner of any other make of instrument wants a Columbia record he can come to you and buy it.

Creators of the talking machine industry.Pioneers and leaders in the talking machine art.Owners of the fundamental patents. DEALERS AND PROSPECTIVE DEALERS, WRITE FOR A CONFI- DENTIAL LETTER AND A FREE COPY OF OUR BOOK "MUSIC MONEY." 34 THE TALKING MACHINE WORLD.

HANDSOMELY EQUIPPED QUARTERS GREAT IMPROVEMENT DURING 1914.JAS. T. BRADT NOW SALES MANAGER AreThoseofthePardee -Ellenberger,Inc., EveryMonth ShowsGainOverPreceding Of the Columbia Graphophone Co.for the New Haven, Conn., Where Edison Phono- Month of 1913-December Tradewith UnitedStates and Canada-Brings Large graphs and Records Are Handled. American Talking Machine Co. Limited by Ability to a Large Position. Available Stocks Deliveries a Feature. (Special to The Talking Machine World.) JamesT. Bradt has been appointed sales mana- NEW HAVEN, CONN., January 9.-Among the R. H. Morris, head of the American Talkingger of the Columbia GraphophoneCo. for the handsomeandwell-appointedtalkingmachine Machine Co., the active and successful Victor dis- United States and Canada.His return to the Co- housesofsouthern New England is that of the tributers of Brooklyn, N. Y., makes a most satis-lumbia fold a few weeks ago at the time John factoryreportforbusinessduring1914and Cromelin became general manager was a pleas- declares that every month showed a substantial ing announcementto hismanyfriendsin the increase over the business for the corresponding trade. month of the previous year."Despite the general Mr. Bradt has been connected with the Colum- conditions our businessforged ahead steadily,"bia Co. in various important capacities for many said Mr. Morris, "until the crest was reached in December, and the business that month was limited only by the amount of stock we were able to se- cure from thefactory.Through thefactthat most of our dealers had confidence in the prospects for the holiday trade, and made their wants known in time which served in some measure to encour- age us to order early and liberally.The chief shortage was, of course, with Victrolas X and XI. but many sales that would have been lost to our dealers on those styles were saved through the fact that Victrola IX was made tofillthe gap. Better a few dollars less profit than none." A feature of the development of the jobbing business of the American Talking Machine Co. during 1914 was the demands made uponthe company, not only from Long Island cities, but from Manhattan and even New Jersey.The loca- tion of the company's headquarters practically in the traffic center of Brooklyn, places it in a posi- tion to make quick deliveries by messenger, freigh. or express, anditisthe quick deliveriesfluid James T. Bradt. count in the talking machine trade these days. years. His longand wide experience will he of great valueingetting results as sales manager. "MASTER -PHONE RED NEEDLE" Mr. Bradt gave up newspaper work seventeen years ago to join the Columbia Co.He was as- Front View of Pardee -Ellenberger Store. JustIntroduced by theMaster Phone Cor- poration Will Be Extensively Advertised in sistant manager in Philadelphia before being ap- Pardee -Ellenberger Co., Inc., of this city, whose Order to Aid the Dealer. pointed manager for the Southern States, with large offices and warerooms are located at 94-104 headquarters at Baltimore.After three years of State street. The company is a jobber of Edison The Master Phone Corporation, 286 Fifth ave-very successful administration in the South Mr. phonographs and records and talking machine sup- nue, New York, has just placed on the market aBradt was sent to Berlin as director of the Colum- plies, and enjoy a large following among dealers new composition needle termed the "Master -Phone bia operations in Germany. Austria-Hungary and who have had business associations with the house Red Needle," which the company has perfected Russia.England next claimed him, and for three for a long time.Because of the growth of theafter more than a year's experimentation.This years he was manager of the Columbia business business it was decided during the summer to makenew needle, which is composed of various ingredi- in Great Britain. some improvements and enlargements, and these ents, has been thoroughly tested and tried out by When the Canadian business began to assume -or the most partwere confined to the office and prominentmusicians and music lovers, who are en- proportions, Mr. Bradt was put in charge, with thusiasticinreferringheadquarters in Toronto.His thorough knowl- toitsdistinctive mer-edge of Columbia product, his long business ex- its and qualities. wrience and strong personality soon won for him The MasterPhonea splendid reputation among the Canadians. Under Corporationhas al-his regime a factory was opened in Toronto and ready perfectedplans the sales of Columbia goods increased wonder- for anational adver- fully. tising campaign on be- His talking machine experience in different parts halfofthe "Master - of the world has been successful far beyond the PhoneRed Needle"commonplace. The executive offices of the Colum- which will be far-bia Graphophone Co. are strongly reinforced by reachinginitsscope Mr. Bradt's appointment.He brings large abili- andaid thedealertiestoa large position. materially indevelop- ing aprofitable mar- FOR CANNED ART LECTURES. ket for this latest addi- (Special to The Talking Machine World.) tion to the needle fam- BOSTON, MAss., January 10.-Municipal nickel -in - ily. One of the main the -slotart lectures were advocated by Henry points orsalesargu-Turner Bailey, prominent art authority and former ments developed in supervisor of drawing in the public schools, at the thisadvertising will Twentieth -Century Club's discussion of "The Sig- willbe based on thenificance of Chinese Art." company's tests of the "I would like to see installed in the Boston Mu- newneedle,whichseum of Fine Arts," said Mr. Bailey, "a slot ma- One of Pardee -Ellenberger Co.'s Handsome Display Rooms. demonstratedthatit ehine where, upon the dropping of a coin, by phono- show rooms.The improvements were completed willplayfrom fiveto ten recordswithout anygraphic reproduction I could get an explanation of a shot% time ago, and to -day the house is better necessity of change.Other claims and arguments the particular subject I wanted to understand and able than ever before to properly handle all the to be advanced in this advertising, as set forth in appreciate." wants of its customers.In the office all the latest the preliminary advertising,aretheminimizing The Pittsburgh Rex Agency Co. has been in- devices for the furtherance of business has been in- of the scratch or "murmur" and the fact that thecorporated under the laws of Deleware for the stalled and the staff of a dozen employes are kept "Master -Phone Red Needle" isa new substance purpose of dealing in talking machines, records and constantlybusy.W. 0. Pardee is president and softer than the recorditself and yet takes theaccessories ofall kinds. treasurer of the eoncern, and H. L. Ellenberger is firm, sharp point of ivory. the secretary.Besides this large house which sup- The Rex Talking Machine Co., of Philadelphia, plies southern New England, the company has an- Don't think that a man is ready to take the ad- has leased quarters in the new Stanwix building, other large house at 26 Oliver street, Boston, in vice of every fool he meets just because he takes Pittsburgh. Pa.The store will be operated under charge of F. H. Silliman, as manager. yours. the management of J. S. Mcllvaine. THE TALKING MACHINE WORLD. 35

FRONTING THE NEW YEAR. the goods were not moving with the dealers. OurTHE MAN WHO PICKED "TIPPERARY." travelers wcre instructed to send in detailed re- InterestingViewsPresentedbyArthur D. ports from their territory covering a two weeks'Bert Feldman, the Prominent London Music Geissler, Vice -President and Managing Di- Publisher, Saw Meritinthe Song That period. rector, New York Talking Machine Co., New These reports, without exception, showed Others Had Rejected and the Sale of Millions York, and Talking Machine Co., Chicago. a shortage of machines and a clamoring for more of Copies of the Song Has Proven the Value records, and in a great many cases disclosed the of His Judgment as to Its Merit. "Experience"-if we couldonly know it-ap- factthat machines were sold before being de- preciate it and learn by it-if we could only standlivered by us. To those who have marveled at the wonderful togetherwitheager eyesfacing our problems, The most gratifying part of this increase wassuccess in this country of "It's a Long, Long Way knowing that old man "Experience" would open shown by the fact that several of our most repre-to Tipperary," the marching song of the British his mouth and speak to us and we ourselves would sentativedealersclaimedthattheirinstalment soldiers fighting on the Continent, the accompany- profit by it, what a happy New Year it would bebusiness was just on a par with last year, anding portrait of Bert Feldman, head of the British for usall. thattheir entire increase was inthe cash and music publishing house of B. Feldman & Co., who As Benjamin Franklin said: "Experience keeps charge sales. are the publishers of the number, should prove a dear school, but fools will learn in no other, If our dealers would now only profit by the interesting. experience of these other dealers and, when a The success of "Tipperary"isparticularly re - prospect walked into his store, instead of immedi- ately talking terms, they would wait for that pros- pect to bring up that subject and then answer with the statement : "Certainly, Mr. Prospect, we are willing to quote you terms.What would be satisfactory to you? Two, three, four or five months in which to pay for this outfit? If so, let us charge it to you. You take your time to pay for it, so long as itis paid for in several months' time-that is satisfactory to us." The dealer will find in a majority of cases the rendering of a statement each month for an out- fitsold will collect the money for that outfit in one-third the time than if that customer had been put on a contract basis. It is a fact that the retail customer in a good many casesisa bitflattered in being offered a charge account, and the looking up of that man's credentials for a charge account is no more work or expense than looking him up for a contract, and, even though the man does not prove a safe charge account, nothingislost,as the contract Bert Feldman. caneasily be substituted should the dealerstill markable at this time owing to the fact that itis want to take that risk on a lease proposition. not in any sense a war song, but a plain Irish ditty ArthurD.Geissler. We merchants intheVictorline should he withoutany attemptattheinjection ofpoor and scarcely in them, for itis true we may givedeeply grateful that it has been our good fortunebrogue or other features supposed to be popular advice but we cannot give conduct.Remember to be engaged in this business. We cannot over- with the masses.It is simply the plaintive hanker- this-they thatwill not be counseled cannot be look the tangible fact that nearly every other lineing of an Irishman marooned in London to get back helped.Ifyoudo not hear Reason, she will rapof merchandise in our country has suffered. When to his own Tippera.ry, and especially to "the sweet- your knuckles." we tell other merchants that we are showing an estgirlhe knows."The sentimentis "Home, My experiencein the Victor business has been increase, a wonderful increase, they look at usSweet Home" and "The Girl I Left Behind Me" oneof wholesaling exclusively.Victor goods can aghast, and wonder how we doit.They say: combined. be bought from all distributers at the same dis-"Here we are handling a line we thought a ne- Jack Judge and Harry Williams collaborated to count; the merchandise is the same, and the only cessity and you handling aline we thought awrite the words and music, but the former well way that a distributer can hope to maintain thisluxury."Allright, that'safact,thislineisa known music hall artistis the chief author and established trade and add to itis by maintaining luxury, but luxuries to this country are becoming composer."Tipperary" was ready for publication his service to the dealers and adding to it. necessities. The American people must been- in1911, butit was not until 1912 that Messrs. Fortunately,thewriter'sexperienceadminis- tertained, and instrumental music and songs haveFeldman accepteditfor publication afterit had tering the affairs of the Talking Machine Co., of been God-given methods of entertainment since beenrejectedinseveral otherquarters. Even Chicago, and the New York Talking Machine Co. this old world began. after publication it was found that copies were not has given him many loyal dealers, who, each year, No doubt the future of 1915 is brighter 4,han selling, and on Mr. Judge expressing his disappoint- are disposed more and more toprofit by their 1914. General business conditions are brighten-ment, B. Feldman replied, "Take my word forit. experience and each year more and more are will-ing up.If, in face of all the adversity of 1914,that not only Edinburgh butallthe world will ing to accept our advices, and at certain oppor- merchantscarryingtheVictor 'line have been one day ring with your song." An acute prophecy! tune times place large advance orders for ma-able to put over a wonderfully prosperous year,The sales have now passed the second million. chines and for standard sellers inrecords. what may we expect in 1915? Here again let us In holding to his faith in the ultimate success of Owing tothis increased confidence which the profit by experience.Let us appreciate the fact "Tipperary." Mr. Feldman has given startling proof dealers have shown in our judgment, we can safe-we have the most profitable line of merchandiseof his ability as a publisher of great discernment. lysay those regular dealers have come throughin the country to -day.Let us be imbued with that In addition to the millions of copies of "Tipper- the past year without losing a sale of a Victrola.spirit of optimism and begin now preparing for ary" soldin England and her possessions, there We are dealing in a standard article-Victrolas1915-the biggest of them all. are tobe counted the million or more copies that and the popular Victor records should be carried have been sold in the United States where Chap- in stock just as the grocer carries sugar and the The final meeting of the creditors of the Atwood pell & Co., Ltd., New York, have the exclusive sale hardware man carries nails-the chance for being Phonograph Co., of Memphis, Tenn., will be held rights. overstocked has been reduced to a minimum. January 23 attheoffice of thereferee, A.A. Our business has shown a wonderful increase11 ornsey. in the Bank of Commerce building, that DICTAPHONE MANAGERIAL CHANGES. in 1914.At one time we were worried for fear city. f. K. Lyle, a nephew of Vice -President Lyle and formerly a member of the New York Dictaphone salesstaff,has been appointed manager of the Dictaphone business ofthe Baltimore Columbia "MAGNET" DECALCOMANIE NAMEPLATES headquarters.Mr. Lyle succeeds Harold Duble, frOm roe,., macHINE CL_ - FROM who has been placed in charge of the Dictaphone D OR AN CO. F R TALKING THEPHONOGRAPH Co. business at Detroit: 15 MICHIGAN AVE 1240 HURON ROAD (tingersma.) CABINETS ET( 11 /HONES - PROSIEtr 2:44- Ce /I /4. CLEVELAND EASILY ANDPERMANENTLYAPPLIED. Paul Hayden, formerly a member of the Colum- BE THEFIRST DEALER IN YOURCITY bia Graphophone Co.'s advertising department, who TO USETHIS POPULAR METHOD OF AD- SOLD VERTISING. inoralliolko a Tao resigned some time ago to enter the advertising HURTEAU.WILLIAMS & UV: agency business, has rejoined the Columbia ad- ....AL - OTTAWA. 500 MINIMUM QUANTITY MANUFACTURED. 1°`"Mr"e'gr78`0P's'Y'AVV''.C.) Talle1X11KICIRIFANLI. vertising staff.Mr. Hayden is very popular, and SEND FOR SAMPLES AND PRICES. Kati erg his return to the Columbia fold was very pleasing. ualc®11?ismOOe O. 2 0 guanavoraD G EO. A .SMITH Cs CO.Nc. ,==allocguoucloGa,==., Lawrence McGreal has re-entered the talking 74 CORTLANDT ST.., NEW YORK machine field in Milwaukee, Wis. 36 THE TALKING MACHINE WORLD.

Why not start the young year upon its- way by YOUR VERY GOOD HEALTH, NINETEEN -FIFTEEN. giving a little banquet to the faithful?Make it an occasion where all boundaries, both business Here's to Your Happiness and Prosperity ThroughLife,Master New Year-May Your and social, are thrown down, and let heart to heart, Feet Touch Only the Soft Places, and Your PurseBeFull toOverflowing Always man to man, talk be the headlineruponthe pro- .-May This Be the Good Fortune, Also, of Talking Machine Men Everywhere. gram.There can be no better method employed than this for getting upon a perfect basis of har- The mile -stones which mark the years flit pastfraternity, let us all be optimistic for 1915.What with ever-increasingrapidity,taking with them mony and good will with the people who work for could we gain by doing otherwise, living in the you and with you. them things which are good and evil.The highway There may be misunderstand- greatest country and under the most glorious flag, ingsexisting in your establishment, through no of time is strewn with fragrant blossoms for some peace and abundance everywhere, liberty with all while others totter under a burden of deepest sor- fault of yours, which may go on and on, expand- that the name implies?What more, pray, coulding as they go, and eventually breaking out into a row; such is the way of the world, which to mostwe wish? of us is past all understanding. conflagration of unpleasantness unless extinguished Made any new plans for 1915, Mr. Dealer? Haveby some such means as described above. However,Iimagine we areallquite pleased It works you thought of any accessories which might be out this way:If a fellow has anything on his chest to greet old Father Time's new baby, 1915.Weadded to your business machine in order thatit should at least welcome him in a spirit of good regarding the bum treatment he thinks he isre- may run a little more smoothly in the future?In ceiving from the man higher up, an affair like a followship, for probably no nation upon the en-other words, have you indulged in a confidential tire earth to -day is enjoying just the sense of se- social banquet, where he meets the big boss on an equal footing, is just the place to air his grievances curity together with the self-satisfied feeling that -44,717:421,_, goes with deeds well performed as is The United without the fear of getting fired and also with the States of America, God bless her! certainty of being heard.Also he has the surety While we tremble at the dire calamity which has f*t of being mollified if the other chap is wrong, which is not, by any manner of means, always the case. befallenourneighborsacrossthefatherof Itis imperative, Mr. Dealer, that you consider waters,andstandaghastatthethoughtof eighteenmillion men plungedinto your subordinates as partners and treat them as thebloody such, for it is also through their efforts and ability maw of battlefor reasons that aredifficultto sanction, we thank heaven that we can at least as well as your own that you are able to maintain aid in appeasing the suffering which this war has yourselfinbusiness.The soonera _merchant realizesthat by making confidants of caused. his em- The fact that we are at peace with the whole ployes he will increase their enthusiasm, and along with it the business building capacity of the institu- world and that businessisundergoing a rapid In.len tion they represent, the better it will be for him and change for the better should make every Ameri- ,3-91 can citizen play "The Star-Spangled Banner" upon his pocketbook. If your profits are not as large as they should be his talking machine at every concert. Speaking Your Very Good Health, 1915. again of the improvement in trade, the month ofchat with yourself upon the subject of better busi--if there is a drag or a binding somewhere in the trade machinery, ask yourself the question: . December,1914, showed a very substantialin- ness and more of it?If you have not done this, I "Do Istand upon the proper footing with my em- crease, the holiday business of the Philadelphiawould suggest that at thefirstopportunity you department stcres being the greatest in their his-take an hour or so to think this thing out. ployes?"If you find yourself compelled to answer Lock in the negative, proceed to rectify this fatal error tory.Far more parcel post and express packagesyourself in your private sanctum with a note book were shipped than ever before, and-here's some-and a good cigar, place a "No Admittance" sign without loss of time. thing interesting-Gimbel Bros. sent home seventy- on the door, and concentrate.When your note How do youfeelregardingsidelines,Mr. two talking machine outfits in one day.Never book is bulging with the new ideas that have come Dealer? Do you not think that, provided the line were the crops of our country so valuable as in the to you through the quiet and tobacco smoke, unlock suggested would blend nicely with the talking ma- chine and incerase the sale of the same, it would year just ended, the magnificent sum of $10,000,000 the door, take down the sign and call in the boys. being paid for them, and now, to -day, Europe isRead them your ideas and ask for suggestions and be well to takeit on? "If thisis calling impatiently for our products. improvements.Believe me, Mr. Dealer, thisis a so, unquestionably yes,"I hear you answer. Still another thing to be thankful for is the factgreat New Year scheme.The people who toil for that importations-the articles that Europe alone you are both brainy and faithful or they would Then comes the skeptical query:"What is this wonderful side line which sells not only itself, but can produce-are coming alonginsatisfactory not be in your employ-the age of the brainless everything with which it comes in contact?" quantities.Cities in the various war -torn coun-and the shirker is past.Therefore they too have tries are rapidly adjusting themselves to presentideas which they will be only too glad to share I answer you with enthusiasm and candor :"The conditions and are endeavoring with bravery andwith you for your mutual benefit, and their plans moving picture machine for the home." You will remember, if you were considerate and tact to make the best of a bad situation from which, for bigger business annexed to the ones you have patient enough to read my December story, that of course, we shall profit. already formed can have but one result-the up- Therefore, gentlemen of thetalking machinelifting of your entire establishment. Santa Claus paid a brief but glowing tribute to this instrument, and I wish to follow up his statement with a short one of my own, to wit:Every talk-

ing machine dealer should sell the Pathescope, for by doing so he will not only add greatly to his own profits, but send into the homes of his customers a wealth of entertainment, and at the same time, distribute among the young folks of the household splendid facilities for advanced geographical educa- tion.The moderately priced films, bearing won- derful action pictures depciting life in other lands, can have but one effect, and that is for the greatest possible good. Ihave investigated this machine thoroughly, and the results have been most gratify- ing. My hat is off to the Pathescope. Lack of space prohibits further details at this time, but take my advice, Mr. Dealer, and when you communicate with Pathe Freres regarding their wonderful talking machine, the Pathephone, ask about the Pathescope also.I feel sure that if you TRITON MOTORS do this, you will become as enthused and delighted as was the writer. can be wound while playing.Perfectly made and If when you think of the old year, You get alittle blue; As you compare the things you've done simply constructed. Will play 12 -in. records. Noiseless. With things you'd liketodo. And good resolves seem hard to keep, No matter how you try; Also makers of Triton Sound Boxes and Tone Arms Just grit your teeth and plug away, For that will get you by. These products sold only in quanti- HOWARD TAYLOR MIDDLETON. tiesto Manufacturers and Jobbers The Stewart Talking Machine Co., Victor job- bers, Indianapolis, Ind., had a large holiday busi- ness.W. S. Barringer, manager of the company, TRITON PHONOGRAPH CO. said the December business surpassedall expec- :: tations.George E. Stewart, son of Alexander M. 41 UNION SQUARE NEW YORK Stewart, owner of the Stewart Co., is now in full charge of the large wholesale department. THE TALKING MACHINE WORLD. 37 REUNION OF ROBT. L. LOUD FORCES. series and Shakespearean records. Thisusual batch of monthly literature included for the first OPPOSITION TO NEW PATENT BILL. Members of Buffalo and Niagara Falls Stores American InventorsClaim ThatSo-called EntertainedbyMr.LoudattheHotel time a sheet of foreign and domestic numerical pasters, which were introduced a short while since Emergency Measure Favors Foreigners to Statler-The Year's Sales CampaignDis- the Detriment of Citizens of This Country cussed-Most Enjoyable Gathering. by the New York Talking Machine Co., Victor dis- tributer, with signal success. -An Outgrowth of the War. (Special to The Talking Machine World.) Considerable opposition has developed against a BUFFALO, N. Y., January 6.-Optimism that her- MORTIMER D. EASTON HONORED. bill drawn up for presentation to Congress by the alds a record -smashing 1913 glowed at the compli- American Patent Law Association providing for mentary banquet tendered the entire working force Elected a Member of the Board of Directors of the temporary extension of the time of filing ap- of Robert L. Loud's piano and Victrola stores in the Columbia Graphophone Co. plications for letters patent and registration in the Buffalo and Niagara Falls on the night of Decem- Patent Office and fees therefor. This bill is broadly ber 31.Robert L. Loud, head of the big institu- MortimerD. Easton, son of Edward D. Easton, drawn, in order to cover all possible contingencies tions, acted as host to his employes at the enjoyable president of the American Graphophone Co., willgrowing out of the war, and purports to follow affair featured in the Dutch room of the Hotel take a seat on the board of directors of that com-closely a law passed in Germany since the out- Statler, and instilled a new spirit of enthusiasm pany at its January meeting inbreak of hostilitiesfor approximately the same into the workers, who sell hundreds of musical in- New YorkCity. The new purpose. struments in Buffalo and the Power City each year. director was graduatedfrom The present wording of the bill, however, af- A year's successful sales campaign was discussed, Princeton in 1910 and has al- fords to the Germans, as well as other foreigners, anditbecame known that despite businessde- ready served a substantial ap-more definite advantages than are given to Ameri- pression, 1914 was well to the fore insofar as busi- prenticeshipinthebusiness. can inventors, or other interested persons, by the ness was concerned.At the conclusion of the He startedhis ColumbiaGerman act.In addition to this, the wording of banquet Mr. Loud was toastedroyally, andall career intheexportdepart- the bill is said to discriminate in favor of foreigners those in attendance pledged themselves toset a merit,for whichhisspecial in that it offers them the chance of pleading that new mark for sales during the year to come. Atik.study of languages had suitedowing to their financial condition on account of Mr. Loud, as proprietor, was called upon to act as him. He then went into thethe war, they were unable to file their applications M.D.Easton. toastmaster, while his son, Lingard Loud, formerly Bridgeportfactory and learnedin good time, whereas citizens of this country, who actively connected with the firm, was the guest of how graphophones were made.For several years are also adversely affected in a financial way by honor.Mr. Loud isin his last year at Harvard.past he has been specializing on the Dictaphone.the war, are not granted similar privileges. Young Mr. Loud contributcd to the entertainment As a Dictaphone salesman in New York City he The bill specifically provides that "whenever an during and after the dinner. made a successful record.He then went to the applicantfor letters patent or registration of a Although many of the sixty business associates City of Mexico and had charge of the Dictaphone trade -mark or label is unable on account of the ex- of Mr. Loud were called upon to speak, there was throughout Mexico, being aided by an excellentisting state of war to file an application or pay any hardly time for a bare majority to respond, as a knowledge of Spanish. On his return from Mexicoofficial fee within the period now limited by law, bowling match was featured in the Smith alleys at he traveledextensivelyintheinterestsofthe then the commissioner of patents will upon petition the conclusion of the "spread."R. C. Schermer - Dictaphone both in the United States and in theaccept such application orfee within an addi- horn; manager of the Loud Buffalo store, rolled the West Indies.For a short time he served as privatetional period of nine months."It also says that the highest score in the matchcs betwcen the local and secretary to his father.At the present time heact shall be deemed effective from August 1. the Niagara Falls forces.The Buffalo team won holds the position of advertising manager of the The German law in question, whileitmakes a hotly contested match. Dictaphone.In the latter part of January he willspecific mention of an extension not exceeding Richard Neville, one of the oldest employes in start with his wife for the Pacific Coast and willnine months in which an overdue annual patent tax period of scrvice for the Loud interests, was givenhave charge of the great exhibit of the companymay be paid without the penalty of an additional an ovation when he was called upon to review the at the Panama Exposition. fee, does not provide for the acceptance of de- events of the piano business in Buffalo for the An interestingfact inthisconnectionisthat layed applications for patents during that period. past twenty years.Clifford E. Ford, in charge Mortimer Easton was born at about the time of of the Loud player department, spoke on "Cus- the birth of the graphophone and is one of the COMMITTEE OF JOBBERS TO MEET. tomers I Have Met," while C. C. Schumacher en- second generation to become prominent in the busi- larged upon "Player Construction," as histopic. ness created by his father; a conspicuous instance (Special to The Talking Machine World.) Other shop -talk was indulged in, until the gather- being John Cromelin, now general manager of the CHICAGO, ILL., January 12.-The executive and ing repaired to the bowling alleys. Columbia Graphophone Co. and the son of the late advisorycommitteesoftheNationalTalking From the Buffalo store these live -wires were R. F. Cromelin, one of the pioneers who was as- Machine Jobbers Association to meet at the Chica- in attendance :Robert L. Loud, Lingard Loud, A. sociated with Edward D. Easton from the begin-go Athletic Club on Sunday, January 24, when J. Boland, R. C. Schermerhorn, Richard Neville,ning; another being Mervin E. Lyle, now the man-plans for the next convention to be held in San C. C. Schumacher, Edwin Hayes, C. E. Ford, H.ager of the great Bridgeport factory of the com- Francisco,willbe discussed and perfected and G. Butler, E. M. Stroud, Edward Hock, Edwardpany, the son of the late Mervin E. Lyle, Sr., who other important matters taken up for considera- Heintz, Harry Towne, Emil Fischer, Alvin Stro-was also a pioneer. tion. hocker, John Dreyer and Anthony Weise. The gucsts from Niagara Falls were :Gordon The Pearson Piano Co., 123-130 North Pennsyl-"HELP"AND "POSITION WANTED"ADS. W. Catticy,Carl Doerflin,R.J.Mitchell, Don vania street, Indianapolis, Ind., handling the Vic- Sutherland, William Chambers, Frank Finley and tor and Edison disc machines, had an attractive Beginning with the current issue of The Talk- M. D. Trumbull. holiday Edison window.With a background ofing Machine World "Help Wanted" and "Position white and large palms, a picture of Mr. Edison,Wanted" advertisementswill be accepted atthe LATEST VICTOR PUBLICITY. a number of Edison machines were placed in onerate of 23cents per line.Minimum .advertise- of the main windows.The display attracted thement, four lines.To all other classes of adver- Some Superb Advertising Matter Prepared for attention of the holiday buyers and, in the opinion tisements the card rates will apply as in the past. Dealers to Boom January Trade. of the Pearson Co.'s window decorator, was re- The Victor Talking Machine Co. sent out to sponsible foranumber of the Edison salesat Pluck is bound to end with luck.If you don't its dealers recently a large amount of advertising Christmas time. believe it, just spell the word out.It's there! matter to assist them in securingarecord -breaking January business.January is considered by a large proportion of the trade as the best record selling month in the year, owing to the fact that so many machines have been purchased for Christmas pres- Your Opportunity ents thatavast amount of new record business has naturally been created. 50 cents stamps brings you a sample of our One of the most important features of this Jan- highly perfected Standard Fibre Needle Cutter. uary advcrtising literature was a window poster of John McCormack to present the new Victor record 25 cents stamps brings you a sample of our of "Tipperary" which this eminent artist recently simple and accurate Standard Automatic Stop. recorded. Thiswindow posterrepresentsthe highest devclopment of the printing and engraving arts, and its design, coloring and general make-up Samples sent only to bona fide dealers writing on their busi- equal in dignity and attractiveness the most artistic ness letterhead.Place regular orders through your jobber. publicity ever issued by the Victor Co., whose efforts in this particular field have won the praise of ad- vcrtising and sales experts throughout the country. STANDARD GRAMAPHONE APPLIANCE CO. Included in the general advertising matter for 173 LAFAYETTE STREET NEW YORK the month were two hangers devoted to the Victor educationaldivision,featuring American history 38 THE TALKING MACHINE WORLD. LANDAY BROS.' HANDSOME NEW ESTABLISHMENT. Opened Recently at 23 West Forty -Second Street Proving One of the Most Popular of the Various Establishments Controlled by Landay' Bros. in New York. The new Victor store of Landay Bros. at2'1 .herewith.This signisvisible from a compara- West Forty-second street, New York, is proving tively great distance, and sends the Victor message to be one of the most successful establishmentsof Landay Bros. broadcast. that this enterprising and successful Victor firm Benj. Landay, who has been associated with his has yet opened.Situated in the heart of the high - brothers in the conduct of the Landay Bros.' stores for several years, is manager of the new store,as- sisted by a capable and efficientsales force. ToMax and James Landay should be credited thesplendidsuc- cess of the house ofLandayBros.

and th2 detaiied perfection, ofthe new store.Their Demonstration and Record Stock Rooms with many years of ex- Concert Hall in Extreme Rear. periencein thetrue understanding of the term "service."With V i c t'o rbusiness the end in view of making every transient cus- and their intimatetomer intheir stores a permanent one, Landay knowledge of theBros. have spared no effort or expense to keep requirements o ftheir record and machine stocks as complete as high - grademer- conditions and circumstances will permit. A Lan - chandisingis r e- day customer is made to feel that his desires will ected in the stead- be accommodated at all times, and the success of ily increasing pres-this far-reaching policy is well evidenced by the tige of the Victorprominence of the Landay Bros. stores inlocal establishmentsof talking -machine circles. Landay Bros. A feature of PHONOGRAPHS FOR INSTITUTIONS. Landay methods inthe newstore One of the Real Needs of the City, Says Chari- and the other Lan - ties Worker-Contributions Solicited. clay establishments is the detailed per- The need of phonographs and records in our fection whichpublic institutions of New York is urged by Mary characterizest h e G. Potter, a member of the New York City Visit- store's record ser-ing Committee of the State Charities Aid Asso- vice. Landay ciation. Bros. since the "A pleasant and familiar tune frequently quiets iirst day they en-the patient and turns his mind from his own dis- tered the Victortress, while for the cripple or defective itis both business have a source of good cheer and a stimulus," says the maintainedthat appeal. the success of any This committee visits twenty-five public hospi- Victor businesstals and almshouses, each of which has many depends primarilywards in which music would be welcome.Phono- Entrance to Landay Bros.' New Establishment,onWest Forty-second Street,on completeness graphs and records may be scnt to, room 701, Char- New York. Showing Great Electric Sign. ofstockand a ities building, 105 East 22d street. New York. grade shopping districtand easilyaccessible to all modes of transit, this new member of the Landay chain has closed a remarkable business in the few weeks it has been open.There are now five Lan - day stores in New York, all of which are situated in the most desirable high-class business districts of New York.They represent clearly and con- vincingly the progress that the products of the Victor Talking Machine Co. has achieved in recent years, in addition to being a tribute to the business success of Landay Bros.The addresses of these five stores are 563 Fifth avenue, 427 Fifth avenue. 27 West Thirty-fourthstreet,153 West Forty- second street and 23 West Forty-second street. The new Landay store is a model of refined fur- nishing and decoration.Gaudiness and show were forbidden in the instructions given the decorators, and the result is a store which even surpasses in many respectstheother Landay establishments which have been opened in recent years.In the new store there are eight Victor record demonstra- tion rooms, finished in white mahogany after the Louis XV. period of furnishing and design. In the rear of the store is a beautiful recital hall which is favored at all times with natural lighting facilities, there being no need ,for artificial lighting during the day.The display of Victrolas in this room is comprehensive and adequate, affording the pros- pective purchaser the privilege of hearing the ma- PhOtO by chines under ideal conditions. .inrlarwOd A feature of the new store is an immense electric sign, which is shown in one of the illustrations Main DisplayRoom of Landay Bros.' New Store Viewed from the Entrance. THE TALKING MACHINE WORLD. Where in former years few dealers handled more LIBERAL ADVERTISING AIDS ST. LOUIS TRADE. than one model, now almost every downtown dealer handles two, if not all three lines.The comparison The Great Factor in Enabling the Talking Machine Dealers of That City to Surpass All of the machines is made a strong point in the ad- Former Records in the Matter of Holiday Sales-Where the Demand for the Higher - vertising. A pioneer in this line of advertising was Priced and Cheaper Machines Is Divided-Dealers Pleased and Optimistic for 1915. the Thiebes Piano Co., and this year this company used newspaper space very liberally with well -dis- (Special to The Talking Machine World.) Sunday.Mr. Silverstone showed his gameness byplayed, special art advertisements which presented ST. Louis, Mo., January 8.-The talking machine permitting this ad to be printed despite thefact the three lines impartially and invited the customers dealers here are more than elated with their year-that every newspaper was printing reports that the to come to the store and decide. end showing of sales, both as to machines and rec- Edison factory was in ruins and that the trade gen- ords.The trade was practically limited by theerally expected the Edison machine to be out of the INCREASES FACTORY FACILITIES. available supply of Victor and Columbia machines, market as soon as the stocks then in the jobbers' American Phonograph Co. Now ina Position ranging from $75 to $l 10 in price, and the $250 warerooms were sold, Edison disc styles.There is not a store that han- to Go After Trade in an Extensive Way- "We have had an excellent trade during Decem- Some Interesting Features of the Autophone dles talking machines but that asserts that the busi- ber," said Mr. Silverstone."Fortunately, we had ness for December far eclipses the mark fixed in Manufactured byThatCompany - Now plenty of machines, unless it was that a few more Appointing Agents in Various Localities. October, when the Christmas stock orders wereof the $250 model, which all of our retail dealers given or revised. are pushing, were needed.We thought we had The American Phonograph Co., 101st street and There is a plain line of divergence between the plenty of these, but we were very glad the day after Columbus avenue, New York, which is making the price of machines sold by the downtown musicalChristmas to receive an additional shipment from Autophone, has greatly increased its manufacturing instrument houses and those handling talking ma-the stored stock. at Silver Lake.Several of this facilities and is now in a josition to go after the chines as a side line to house furnishings and thelater shipment were held in our warerooms only market of this country in an extensive way.In the sale of the machines at a lower price than $75 waslong enough to assure that the packing was in good Autophone is repreSented a phonograph that auto., practicallylimitedtothelatterhouses. Itis order and to change the addressesto our cus- matically plays twelve records. going through the whispered that the Piano Row houses and those of tomers." entire list one after the other or stopping at any the same standard in other parts of the city, bring The Aeolian Vocalion stillisa mystery to the one desired.Any or all of the records may be re- pressure to bear so stifflyfor the higher pricedlocal trade, and at Aeolian Hall no predictions aremoved and others substituted quickly. sales that they either gain their end or the pros- made asto when the machine will be displayed Two particular features of the Autophone that pects go to the house furnishing houses to make ahere, nor is any comment made except, "We hear the company desires to impress upon the trade are cheaper purchase. from New York that the instrument is meeting that the company has been making mechanism for Another feature of the trade this Christmas waswith unqualified approval of all who hear it." slot machines in many ways similar to that used in the exceptional amount of cash. The percentage of Harry Levy, manager of the Aeolian Hall talk-the Autophone for nine years, thus emphasizing the ready money paid on talking machine sales far ex- ing machine department, was well pleased with thefact that the instrument has been subjected to hard ceeds that of former years.One sales manageroutcome of the holiday trade at that store."The usage by the public and the test of time, and is no saidthat this had two explanations ;thestiffer big thing to me," he said, "is the general record new experiment in any sense of the word; and the terms put onto the trade by the Talking Machinemade by the talking machine trade this year as other is the simplicity of the Autophone.In the Dealers' Association and the consequent stimulation compared with other lines of trade.From what I latter connection it is claimed that it is absolutely toward cash on the salesmen, and the fact that sohear of mercantile lines, there is no other line that fool -proof;that any child can operateit;that many people had been out of work.The latterwill show the excellent comparison that the talk- every useless part has been eliminated, and that the fact has turned to the benefit of the talking ma- ing machine trade will." Autophone represents the last work in phonographs chine trade in rather a peculiar way. When shops The record business this Christmas probably ex- of any type. began to shut down and stores to decrease their ceeded by large amounts that of any former years. A diamond -point reproducerisused, thisdia- forces, many wage earners took warning and be-Retail Manager Duffy. of the Columbia warerooms, mond having been used since 1997, whileit was gan to lay aside a fund for an emergency. When tried out the plan of making up selected packages back in 1901 that the company first used the con- Christmas came, with a practical assurance thatfor the holiday trade. and to quote him:"Theycealed -horn feature in machines of its make. The the hard times are passing, a part of this rainy daywere a whirlwind success."The packages. artistic- cabinet is genuine mahogany, high-class finish both fund went into a Christmas present for the family. ally wrapped and withthe numbers and names inside and out, the inside mechanism being beauti- Several talking machine houses heat evenlast listed, were displayed in the show windows. There fully nickel -plated.The motor runs from one-half year's record of sales.This is true of the Field - was natural sequ nee in the lists 'and many persons to three-quarters of an hour of playing. and with- Lippman Piano Stores. where the last year's De- seeking Christmas presents rejoiced to tiedtheir out the slightest attentionitispossible to hear c:mber sales record was equaled on .he afternoonwork done for them.The dance package beat the twelve different selections of music. of December 21, and some very good sales wereothers, except the purely Christmas selections, by With the increasing of manufacturing facilities recorded after that period.The Concordia Music several laps. the company is adding to its territory, and is now II,u se( Barthel & Dusenberg) also went ahead of .\notable change in the trade during 1911 wasprepared to appoint representatives in various lo- previous records.The local jobbers of all three the cuti of the exclusive model dealers. calities where it not represented. lines report increased sales over a year Igo.There is a decided increase in the number of houses han- dlingallthree linesinthiscity and trade ter- ritory, yet retailers all arc congratulating them- selves on the showing, as compared with other lines LONG-CABINET'S of merchandise, which goes to show the strength of the talking machine trade and its steady growth in this section. C. R. Salmon. of the Columbia jobbing depart- Followup your ment, reported excellent trade for that company and remarked that the Favorite model was most in demand for the country trade. The advertising campaign conducted this year on machine sales behalf of the talking machine caused much talk. This feature, more than ever, has made the piano men take notice of this invasion of their field of for Cabinet musical instruments for the home.While exact totals are not at hand for the advertising for the month, itis admitted on all sides that the talking machines ran the pianos a very close race for business supremacy, if indeed, they did not win. The piano houses that handle both talking machines and pianos have expressed amazement at the rapid strides of the talking machine, and this very fact has pus some of the piano men on their mettle as tothe The George A. Long Cabinet Co lit- that they regarded as the leader. headvertising campaign bytheSilverstone Hanover, Pa. Music Co. on behalf of the Edison disc machines allogany-, Golden Oak, F. 0. has caused more talk, perhaps, than any one feature and W. 0. of the holiday musical instrument trade.At the Finished all around. Address Clement Beecroft, Sales Manager time of the Edison factory fire Mr Silverstone had Siding Record Shelf. in one of the newspaper offices here a two -page For IX Victrolas. 309 W. Susquehanna Avenue, Philadelphia spread, largely art work of a Santa Claus, ready Capacity, 196 12 -inch, Records. for publication in $1,000 worth of space the next THE TALKING MACHINE WORLD.

The announcement in the February list of exclusive Columbia recordings by Eleonora de Cisneros, the famous Ameri- can mezzo-soprano, is what a great many Columbia customers have been waiting for.

(Write for "Music Money," a book "full of meat" for those Columbia Graphophone Company dealers interested in quick and frequent turnover of capital.) Woolworth Building, New York

branches, havingfull charge of the talking ma- MANY CASH SALES PLEASE THE TRADE IN BALTIMORE chine department of the house, means much. I. S. Cohen, of Cohen & Hughes, Inc., stated that High Grade Machines and Records andReady MoneyFeatures of an Unusually Brisk the December business, was the besttheyhad ever Holiday Business in Monumental City-Victrola Used for Minstrel Show of Polytech- done in Victor machines. "A better class of trade nic Institute-Talking Machines in Demand by Dancing Academies-Other News. buying higher grade machines," said Mr. Cohen, "was one of the features of the holiday rush. The (Special to The Talking Machine World.) expectations for both December of 1914 and thebig question was to get sufficient machines to meet BALTIMORE, MD., January 9.-Truly marvelousentire year.Continuing, he said:"We never ex-the demand, not alone for the retail trade, but for was the talking machine business done inBalti- pected to do the business in December that came to the dealers.In two days we received and answered more during December by the thirty odd talking us.It was truly wonderful. High priced machines310 telegrams from all parts of the country for machine dealers in this city.Everywhere the busi-had the call, and the only reason we sold a good machines. These came from Chicago, Boston, Phil- ness went forward by leaps and bounds; in somemany lower priced machines was the fact that our adelphia, Florida and many other points.It was instances it doubled the sales of December, 1913, supply of the higher priced machines was out. without doubt the best December weeverhad." and astothe year's business 1913 went over 1912 "A big surprise was the volume of cash business It was with the greatest difficulty that Stewart & and last year left 1913 far in the rear.The mostdone in our retail department.The cash retail Co. succeeded in filling allits orders for higher sanguine optimists never looked forward to thebusiness for December of 1914 was greater than thepriced Victrolas. But J. L. Gibbons, the manager of business that was done in talking machines pre- wholesale business done in December of 1913." the Victrola department, who came here recently vious and during the holidays. Many of the talking During the rush four extra men were added tofrom the Stewart Dry Goods Co., of Louisville, machine, sales people appear to be bordering on Droop's sales force, and two of these will be per-foresaw the rush and made preparationsforit. nervous prostration as a result of their hard work. manently retained. When it came Mr. Gibbons had eighteen machines A conservative estimate placed 4,000 as the number At the headquarters of the Columbia Grapho-stored away tofall backupon, and he found it of machines sold during the month in Baltimore. phone Co. in this city the greatest December busi- necessary touse them. One of the big features of the Christmas rushness in the history of the local office was reported. A $200 Victrola was furnished by the Stewart was the amount of ready cash that was forthcom- This office, which is the distributing point for a firm for the minstrel show given by the students ing.It was the large cash business that was reallygreat part of the South, was hard pressed to keepof the Baltimore Polytechnic Institute.Mr. Gib- pleasing, in addition to the volume.Along withup with the demand made upon it.Clifford Cooke bons selected the machine and was on hand when it the rush of business the sales of records also went declared that the business had exceeded allex- was used. He said that he went to all parts of the forward by leaps and bounds. pectations and preparations, for care had been takenlarge hall and was greatly pleased with the per- Higher priced machines had the call, and had itto lay in an extra large supply of machines and formance of the machine. The result was the sale been possible to obtain more of the higher graderecords, but even the precaution failed to meet theof a $200 Victrola to the institution. talkers more would have been sold.But at the demand.Continuing, he said:"With the high Two dancing academies in this city have added same time no sales were missed, and when pur- price goods holding the lead, cash sales were better the Victrola to their establishments as one of the chasers were unable to obtain the higher grade"than ever before. Among the sales were three $500 things necessary in the instruction of the latest article they contented themselves by taking lowergrand Grafonolas.There has been no lull in the dances.One of the machines-a $150 model-was priced machines than was their original intentions.business since Christmas, and we are still waiting furnished by the Stewart firm to Prof. Albert V. The rush is still going on and all the dealers are to fill some orders." Tuttle, who conducts one of the most select dancing still on the jump. Many of them say that they are "The Victrola season was the greatest we ever academies in this city.The same firm furnished a selling many more machines than they expectedhad," said Henry Eisenbrandt, of H. R. Eisen- Victrola to the Easy Method Dancing School. during the days immediately following the Christ- brandt Sons, Inc., a local distributer of the Vic- The rush for records has struck Stewart & Co. mas rush. trola.The Eisenbrandt firm has represented the hard and a big sales force is being. kept on the E. F. Droop & Sons Co., one of the Victor dis-Victrola ever since the company was organized, and move to handle this business.For three weeks tributers here, through W. C. Roberts, its man- the statement coming from Mr. Eisenbrandt, whothis store, Mr. Gibbons says, was the only one in ager, report a wonderful business that exceeded allis thoroughly familiar with the work in allits Baltimore that had Cecile in stock. The TritonPhonograph Retails at $ 10 Wonderful value for the money, it being possible to play any lateral - cut disc, getting music of excel- lent power. Solidly built and guaranteed. Samples $10 Write for territory and wholesale prices TRITON PHONOGRAPH CO. 41 Union Square NEW YORK THE TALKING MACHINE WORLD. 41

Joseph Fink, of the Fink Talking Machine Co., PROMOTION FOR F. R. ANGLEMIER. 1914 get-together meeting was pronounced by those like all other talking machine dealers, was in a very present the most enjoyable affair of the kind ever optimistic humor, both over December business and Appointed Local Manager of the Columbia Cal- attended,the entertainment being excellent and the outlook.. He said:"The 1914 business was 50 ifornia Store Thus Relieving Walter S. Gray, the spirit of good fellowship at its height.All ex- per cent. better than 1913, and December of 1914 Whose Duties as District Manager of the Pa-pressed the desire of making 1915 a banner year cific Coast Trade Have Considerably Broad- more than double the business of the same month ened Out-Both Entertained at Banquet. at the local branch. a year ago.Higher priced machines had the call and I was hard pressed to fillall the orders for (Special to The Talking Machine World.) SAN DIEGO EXPOSITION OPENS. StyleXI,Victrola,which was reallythebest SAN FRANCISCO, CAL., January 4.-Fred R. An- Dedication of the Mammoth Organ Precedes seller.The new electric machines were sold with glemier has been appointed local manager of the Formal Opening of the Fair by President a rush. Icouldn't possibly wish for better trade, Columbia Graphophone Co.'sstoreinthiscity, Wilson-Some Interesting Ceremonies. and since Christmas there has been no letup.Be- thus taking off the shoulders of Walter S. Gray, (Special to The Talking Machine World.) tween Christmas and New Year's we did as much districtmanager, some oftheresponsibilityof SAN DIEGO, CAL., January 1.-The Panama -Cali- business as we could handle." looking after local affairs.Mr. Gray for the past fornia Exposition, San Diego's twelve months' cele- Hochschild, Kohn & Co., one of the largest de- three years has looked after the company's in-bration of the completion of the Panama Canal, partment stores in the city, and which has a large terests in San Francisco in addition to the dutiesopenedatmidnight when President Wilsonin Victrola department, did a good holiday business.incumbent upon his position as district manager.Washington pressed an electric button that turned Mr. Lorfink, the manager, says he is devoting mostHis districtis a large one, extending into Mon-on the lights in the buildings and grounds. of his attention to regular customers of the house tana and south tothe Mexican border, and his Preceding the formal opening was the dedication with excellent results.He said he had no com-resignation as local manager will give him moreof a music pavilion and mammoth organ, presented plaint to make as to the amount of business done.time to develop it.Mr. Anglemier has been withto the exposition and the city by John D. Spreckels. Hammann-Levin Co., through Mr. Levin, reports the Columbia Company for five years, spending William McAdoo, Secretary of the Treasury, rep- a phenomenal run on Victrolas, andit was welltwo years at one of the retail stores and the last resented President Wilson in the dedication. pleased with the business."The higher priced ma- three years he has acted as wholesale manager at Fireworks and illuminations signaled the opening chines, that is, those from $50 up," said Mr. Levin,the San Francisco headquarters.In that capacityof the gates early in the evening, and for three "sold as fast as we could get them." he has become thoroughly familiar with the localhours there was opportunity to explore the new The Hub Piano Co., which handles Columbia ma- situation and his appointment as local manager is city of Old Spain, which has risen on the mesa chines, did a very satisfactory business.It reportsin the nature of a well-earned promotion. above the Harbor of the Sun. as much Business as it could handle. In view of the change, the annual banquet of At 11.30 p. m. the formal ceremony of throwing Sol Rosenstein, of the Rosenstein Piano Co.,the San Francisco force, held on the evening of wide the gates to the world began. Lyman J. Gage, which handles both Edison and Columbia machines, Dec. 30 at Paoletti's restaurant, took the form ofof San Diego, former Secretary of the Treastny, said he believed his firm sold more talking machines a greeting to Mr. Gray and a reception to Mr.introduced Col. D. C. Collier, former president of in the last two weeks in December than any two Anglemier.Those present were:W. S.Gray, the exposition.After describing the inception of agencies in Baltimore.Its specialty was low priced Fred R. Anglemier, James Ferguson, E. L. Gray,the exposition, Col. Collier made way for President machines, $17.50, $25, $35 and $50.The fire that G. L.Mauritius,R.W.Gade,M.L. Me - G. Aubrey Davidson, to whom were delivered the destroyed the Edison plant made things look bad fret,E.G. Batchelor,H. M. Coghlan,0. plans, the keys, and finally the exposition itself. for us for a little while because we could not get Bocrner, M. Valentine, P. B. Morris, M. At midnight the exercises ended, and the flash of as many models as we needed. Sittenfeld,H.Norstman,C.J.Moore,G.M. an electric spark in the White House carried over The business done by William C. White, whereBastian, C.P.LeRoy,T.A.Devine. Thethe wires President Wilson's announcement. the Victrola is handled, was one grand rush during the holidays, and it is still keeping up.In addition to the many higher priced machines sold before Christmas, several others have been disposed of within the last few days. Sanders & Stayman Co. did an exceptionally fine business in both Victor and Columbia goods.In WHAT WOULD YOU DO? fact, it sold completely out of machines.It handles only machines from $40 upwards, and did the best business for December since this department has been added to its establishment. A high tribute to the record albums of the New IF YOU FOUND York Album & Card Co. was paid by J. L. Gibbons, of the Victrola department of Stewart & Co.Mr. YOUR COMPETITOR Gibbons says that the albums are the best he has ever seen, and the big feature of them is thatthey are sold cheaper than albums manufactured by any was able to give BETTER SER- other concern. VICE than you? "YOU SHOULD Phil Ravis, vice-president of the New York Al- bum & Card Co., and Charles Hill, of the Herzog WORRY." Art Furniture Co.,recently visited the trade. in this city. The big selling records for the month were John Worry until you found out WHY.If you found, as McCormack singing "It's a Long, LongWay to many dealers do, that the "REASON" was "BLACKMAN perary," "Cecile" and dance records. An interesting talk on the educational value of SERVICE" would you be satisfied with the reason only, or the talking machine was given by Mrs. Henrietta would you become a "BLACKMAN DEALER"? Baker Low, of New York, for many years the If this fits your case or if you are not getting SATIS- supervisor of music in the public schools of Balti- FACTORY SERVICE on Victor Machines or Records will more, before the porch class of the Women'sClub you get in touch with Blackman AT ONCE? of Roland Park.Mrs. Low spoke of the necessity of teaching the young children to appreciate good music and keep from them a superabundance of ragtime.She discussed the value of training the "Satisfaction at Blackman's COSTS child's voice tosingin accompaniment to good LESS thandissatisfaction else- music played on theVictrola, and outlined the I means by which children can be taught todif- where."-Blackman. ferentiate between good and bad music. One hundred and fifty inmates of St. Vincent's Male Orphan Asylum were given a treat in the form of a Victrola concert Christmas Day.This WILL YOU DO IT NOW? was made possible through the kindness ofAdam Deupert, who for almost a quarter of a century has been president of the board of directors, bring- ing his handsome Victrola from his home to the DISTRIBUTORS institution.

A little balance on the right side of the ledger ALKI NG MACHINE Co. will do more to put stamina into a man than most 9 7 CHAMBERS ST. NEAR CHURCH ST NEW YORK any other human agency. 42 THE TALKING MACHINE WORLD.

ti4).irEVERY RONIECY FULFILLED NOT A PROMISE

1 BROKEN THOSE of our dealers who threw the responsibilityof furnishing them with a Victor stock entirely upon us-who accepted our suggestions asto when - and how tostock up- finishedtheseason'sbusiness without the loss of a single sale. We guaranteed no future deliveries-but we filled our orders. 1915 Will Be Your Biggest Year Our Stocks are the most complete in the country-throw the respon- sibility of being prepared for this business on us-you'll be aken care of.

THE TALKING MACHINE COMPANY 12 North Michigan Avenue : : Chicago THE TALKING MACHINE WORLD. 43

FROM OUR CHICAGO HEADQUARTERS

World Office E.P. VAN HARLINGEN, Manager Consumers' Bldg. 220 South State St., Chicago tion both in their own country and in the overseas HENRY S. KINGWILL, Associate Telephone: Wabash 5774 trade.The factory of the Carl Lindstrom Co., at Hertford was very busy when I left England both (Special to The Talking Machine World.) Plans New Machines. on records and to a lesser degree on machines. The CHICAGO, ILL.. January 9.-The holiday season of George M. Willson, of the Premier Cabinet Co.,sales of records in England have not felt the effect 1914 has undoubtedly broken all records, and mem-of Montoursville, Pa., announces that his company of the war as much as machines.The sale of bers of the trade can congratulate themselves that is at work upon some new and very unique styles patriotic records is, in fact, immense." inthe midst of the general depression that hasof cabinet machines that will be presented to the Mr. Heinemann spoke very highly of the talking affected most every other industry their businesstrade within a couple of months. Mr. Willson says machine business of the United States, the wonder- has witnessed atremendous advance.Further-that despite some troublesome delays good progress ful organizations of the big companies, their mar- more, the new year has started off right, and re-has been made inthe marketing of the presentvelously effective selling and advertising plans and ports from numerous cities of the Middle Weststyles, and says that business favored the companythe price maintenance system also eliciting his sin- indicate that there will be a most satisfying saleall through the holiday season. cere admiration. of records within the next couple of months.An European Manufacturer aVisitor. Remarkable Holiday Business. interesting feature of the holiday trade was that A notable visitor in Chicago at the present time The business done by the Talking Machine Co., the demand was for machines of the larger andis Otto Heinemann, a director of the Carl Lind-local Victor jobber, during the month of Decem- more expensive type.There has been, of course, strom Co., of Berlin, one of the largest of Euro-ber, has broken all records, running ahead of the a large demand for foreign records, which is one peanmanufacturersoftalkingmachinesand corresponding month of last year by 60 per cent. good that theill wind of war has blown to therecords, controlling a number of different com-R. J. Keith, sales manager of the company, said: talking machine trade.Cash has been more plenti- panies.While in Chicago he is the guest of his"This wonderful showing would indicate that the ful than was expected, and collections at the pres-brother, Oscar Heinemann, head of the large silk talking machine business is one of the very few in- ent time are likewise good. house of the Oscar Heinemann Co. dustries that came unscathed through the depres- Mr. Heinemann came to America in December Generous Call for Accessories. sion that has existed generally.Machines from Accessories are enjoying a generous call also, as after having been detained in London for three$75 up seem to have enjoyed the greatest demand, witnessedin the statement of two of Chicago'smonths on account of the war.He was finallyalthough as far as our company went, we were leading manufacturers.S. 0. Wade says that the lucky enough to get a permit to leave England forabsolutely cleaned out of every machine that we demand for the Wade fibre needle cutter duringthe United States and will probably remain herehad by the time Christmas Eve rolled around. There until the war is over.He is making a general in- the last month of the old year was just double that was considerable difficulty, of course, in supplying vestigation of conditions inthis country, and is of the preceding December and that at the present the great demands made upon us, but those dealers now on a trip which will take him to San Francisco, time the call is holding up very well. who counted on us for their supply of Victor goods John F. Mortensen, manager of the Salter Manu-visiting leading centers both on his way out and on his rcturn to New York. during the year-who would accept our suggestions facturing Co., says that its business also has been concerning stocks-were all well taken care of. We arecord breaker."We impresseditupon our "We are not attempting to do much in America were also able, further, to help out some of the customers," said Mr. Mortensen, "that it was ab-right now," said Mr. Heinemann. "The high wages. high prices of materials and the great difficulty ofdealers who ordered at the last minute, and some solutely necessary that they place their orders early, of the trade from distant parts of the country, but and this worked out very happily. Of course, thereshipping goods from Germany, all due to the war, militates against our doing an export trade at pres-those who depended on us and had given us suffi- were the usual number of latecomers, but very cient notice were not disappointed.\Ve were kept ent.However, there is a field,I am certain, for few as compared with last year.The volume of under considerable of a strain right through the business was much greater and there was an un-our lower priced machines in America, and we hope to do considerable business with you after the war holiday season, and every man and woman in the usual call for record cabinets, and there continues organization worked hard and long in the effort to to be a demand for that style of cabinet at the isover The various interests controlled by our company have had some tragic experiences since give service.Of course, this was much appreciated, present time." and every employe was given a five Interest in Pathe Growing. the war began. Our French factory, that of the dollar gold piece and a glove certificate.During Christmas we A. J.O'Neill, of the O'Neill -James Co.,local Companie Francais Odeon, was burned on August 2 by the Paris mob. Our Russian factory at War-called all our travelers in and set them to work Pathe distributers, says that the Pathe machines filling orders and waiting on city trade." and records have been given an excellent reception saw was closed, and the two civilengineersin and that the number of dealers handling the linecharge sent to Siberia as prisoners of war. Big Holiday Sale of Columbias. is increasing rapidly."We are receiving inquiries "As may be readily understood, the talking ma- "Business showed an increase of15 per cent. concerning the Pathe from allover the Middle chine business in the belligerent countries is veryover December of last year," said Charles F. Baer, West," said Mr. O'Neill, 'and have established a much depressed.The sole exception being Eng-Chicago manager of the Columbia Co.,to The number of dealers in the line. Our immense library land.There the factories are quite busy, owingWorld."And if we had been in possession of of records has received particular favor, and ourto the fact that business is less demoralized thansufficient stock we could have shown further in- dance records, too, have made a most favorablein the Continental countries, and also because ofcrease of 40 per cent.The holiday business was impression." the practical elimination of Continental competi- (Continued on Page 45.) it NPeReAdlCeTcluCtAteLr.THE THE WADE -F WADE The WADE embodies the right principle, worked out through long experience.It is simple, durable and accurate.It trims the needle at an angle resulting in the best tone. The WADE cutters are ma de of the best steel and are absolutely guaranteed.

The WADE has a self- The Wade actingstop,whichpre- The Wade vents waste and enable, one to get from 12 to 15 perfectplayingpoints fromonefibreneedle. No. 2 has a double action, making itespecially easy to operate. No. 1isa verypopularcutter which has given excellent service. You save more than double the price of Fibre theWadeinthe re - Fibre pointing of the first 50c. Needle Needle worthofneedles. Cutter No.2 Cutter No. RETAIL PRICES- No. 1, $1.50;No. 2, $2.00 Order from your regular Dis- 3807 Lake ParkAve, tributor-we sell to Jobbers only WADE & WADE, CHICAGO, ILL. 44 THE TALKING MACHINE WORLD.

BEGIN1915 RIGHT

cvo

'igriarturto take advantage in your Victrola purchases of

1.An Enormous Stock; 2.A Great Experience; 3.An Ideal System; 4. A Unique Service.

Youowe it toyourself to have the best possible sourceof supply for Victrolas, Records and Accessories.

Youowe it toyourself to get in touch with

CHICAGO THE TALKING MACHINE WORLD. 45 FROM OUR CHICAGO HEADQUARTERS-(Continued from page 43). something remarkable, and I think a good indica-the present time we are doing a big business in rec- different styles of machines," said Mr. Du Bois, tion of further prosperity is found in the fact thatords and are also busy with the work of renewing "and had only one or two machines in odd finishes of all the goods that we were obliged to deliver our concerts.This department will contain someleft when Christmas week came to a close.We after Christmas because of insufficient notice there specialfeatures of unusualinterestduring thewere obliged to turn down ntimerous orders and have been practically no cancelations.The rush coming season." also took a large number of orders for future de- was something immense and Christmas dawned New Talker Store. livery.All this was despite the large stock that without a machine left in the stock room. Our rec- The Reichardt Piano Co., whose main store is atwe received prior to the fire." ord business was doubled and the present time isMilwaukee and Carpenter streets, has opened a Personals and Visitors. holding up in wonderful shape. We have just re- new north side branch at 5356 North Clark street. Roy Sonneborn, of Sonneborn & Sons, La Porte, ceived a sample of one of the new `Favorites,'The company is handling both Victor and ColumbiaInd.; E. D. Allington, Freeport,Ill., and M. M. which is equipped with an electric motor and re- lines, as well as a line of pianos. Merrin, of Grand Rapids, Mich., were recent talk- tails for $75.It is a very handsome thing and runs Blackman Home for the Holidays. ing machine dealers visiting the local trade. perfectly.I am going to take a rest for a few M. M. Blackman, formerly connected with the A. M. Lockridge, the new traveler for the Talk- days about the middle of January and go on a littleChicago trade, returned with his family for a visiting Machine Co., is now upon the road taking care shooting trip in southern Illinois." to Chicago during the holiday season.Mr. Black-of the Wisconsin trade.Mr. Lockridge succeeds District Manager W. C. Fuhri is at present on a man now directs the distribution of the EdisonDon C. Preston, who is now located in Minneapolis. trip through the South.He willstop for somemachine in the territory surrounding Kansas City, Among other recent visiting dealers there have time at St. Louis and New Orleans. Mo., and is very enthusiastic over the possibilitybeen in Chicago Mr. Frederickson, of the Fred- 0. H. Radix, who for some time has been infor building up a tremendous business. erickson Music Co.,of Oshkosh, Wis.;D.L. charge at the order desk, has been transferred to Big Holiday Business for Edison. Hogan. Kankakee, Ill.; E. Brueckner, of Diresville, the Dictaphone department and will confine his at- C. E. Goodwin, manager of the Phonograph Co.,Ia.; H. G. Power, of the Taylor Carpet Co., of tention to that branch of the company's activitieslocal Edison distributer, is at present on a short Indianapolis; E. Larson, of Rockford, Ill.;B. H. permanently.He is succeeded by C. H. Kennedy,trip to the East, where he is helping in the workHughes, of Oshkosh, Wis.; Messrs. Pronger, of who was formerly connected with Robert Fulton,of re-establishing the Edison factory and business.Pronger Bros., Blue Island, Ill. well-known music dealer of Waukegan, Ill. In his absence R. L. Du Bois reports that the holi- E. \V. Richardson, well-known to the talking Move Rothschild's Department. daybusinessintheEdison machineraninto machine trade of St. Louis, is now a part of the D.V. Dvorak, manager of the talking machine startling figures."We ran out of almost all the retail Columbia organization. department of Rothschild & Co., announces that his section will be removed from the seventh to the DEPARTMENTSTOREPRICE BAITERS stores in order to sell other goods to the consumers not on the bargain counter. sixth floor, south end, and will be combined with Says Brandeis, Cut Rates to Induce Customers "The cut sale," he stated, "blackens the reputa- the piano department.The new department will toBuy Other Things-Price Maintenance tion of the manufacturer and the reputation of the enjoy a greatly enlarged space and the mutual ad- the Sheet Anchor of Trade. retail dealer.Every standard article is a competi- vantages which seem to attend the combination of tive article, and the idea that anyone is benefited the piano department with talking machines.Sev- (Special to The Talking Machine World.) WASHINGTON, D. C., January II.-Every talking through the underselling is erroneous." eral commodious booths are to be constructed, and machine merchant in America is interested in price These arguments are in line with those which when all the work isfinished Mr. Dvorak will maintenance, and naturally will be interestedin have been previously made in the columns of The have excellent facilities at his command.George certain matters which are now before Congress. World, and we contend that a fixed price for the Israel is buyer of Rothschild &Co. Louis D. Brandeis, of Boston, appeared before purchaser and Asks for Cash-Gets It. manufacturers protectstheretail the House Committee on Interstate and Foreign insures a standard of values.Destroy that, and the "Ask for cash and you will get it," says T. J.Commerce last week in advocacy of the bill intro- solidity of the business edifice tumbles. Cullen, manager of the talking machine department duced by Representative Stevens, of New Hamp- Department stores which offer standard articles of the W. W. Kimball Co."This has been my ex- shire, which has for its object the correction ofat cut-rate prices invariably use them as bait to perience during the past month.Itwasthe greatest evils of merchandising based on misleading adver- encourage thebeliefthatiftheysellstandard month I ever saw for business, and we received tising, sham "bargain" pricing and substitution of articles at cut rates all purchases may be made in by far a greater percentage of cash.This idea of inferior articles in place of standard goods. like proportion at their establishments. quoting terms first and cash last isall wrong. I The legislationis advocated1:ythe American think it is wise to keep in mind, `Ask and ye shall Fair Trade League and by the National Associa- INCORPORATED. receive.'" tion of Retail Merchants throughout the country. Mr. Cullen was unable to make any statement TheAtlanticTalking MachineCo.,Boston, The bill would permit uniform pricefixing byMass., has been incorporated with capital stock of concerning the talking machine department that manufacturers. is to be a part of the handsome new sixteen -story $25,000. The incorporators are:0. S. Wyman , Mr. Brandeis stated that unfair and oppressiveand A. A. Wyman, of Boston. Kimball building, which is to be erected probably competition prevents natural 'development and gives this spring on the site of the present building. success to those who use crooked methods to de- VALUE OF AN ENVELOPE. Five Popular Records. stroycompetitivebusiness. Flesaidtheaim If manufacturers would makeapractice of sav- Five popular records that are being sold by Vic- of the Clayton law was to prevent the destruction ing envelopes in which financial statements and tor dealers in Chicago are:"It's a Long, Long of competitors. Way to Tipperary" (McCormack), "Down on the orders are received, according toaman in charge He denied the right of the department stores to of the collection bureau of an association, they Farm," "When You Wore a Tulip," "Diane of thecut prices of standard articles. Green Van," "When It'sNight Time Down in "They lose money every time they do it," he ex- would be able to prove with little trouble, when the occasion might arise, that a statement or order Burgundy." plained."They have an ulterior purpose inso had actually beenreceived.While credit men Five Edison records that are selling well are: doing.While they may cut the price upon one or "It's a Long, Long Way to Tipperary," "Rouli- two articles, they will raise the price on others. envelope containing the statement was filed away and could be used to prove misuse of the mails if Rouli,""Die Wacht Am Rhein,""Aba DabaThey do this as an inducement to the purchaser to fraud were practiced in compiling figures.One Honeymoon," "Dixie Medley" (banjo). buy other things. Some Columbia records that are enjoying a big "A woman who goes into a department store to conviction has already been obtained in this State, call are:"It's a Long, Long Way to Tipperary," buy a certain article at two cents cheaper than the he said, for sending a false statement through the "He's a Rag Picker," "Destiny Waltz," "Pooraverage retailer can sell it passes through a series mails, and other cases are pending.In bankruptcy Pauline," "Chinatown, My Chinatown." of temptations before she reaches the floor on which cases, he added, the attorney for the bankrupt is Wiswell on Eastern Trip. this particular article is sold.She will probably often able to discredit the mere word of a witness L. C. Wiswell, managcr of the talking machine spend ten times as much money as she had intended who testified that a statement was received on such department of Lyon & Healy, has left for a two before she leaves this store." a date, but if the envelope is produced with the weeks' trip to Florida. He will be accompanied by He contended that the people of the country date of receipt and nature of the inclosure written Mrs. Wiswell and will endeavor at St. Augustine wanted.a known value and they did not mind pay- on the face of it and signed, the evidence given to get a good rest from the heavy work of the ing the price for it as long as they got that value. holiday season.In this connection Mr. WiswellHe said that to undersell a staple articlewasnot O'NEILL-JAMES CO. said:"December was positively the biggest monthonly ruinous to the manufacturer of the article but in both the wholesale and retail way that we have exceedingly hurtful to the reputation of the re- 337 W. Madison St. ever had. We were practically sold out and toward tailer as well. CHICAGO the last were deluged with requests for stock that "The minute one store or one man cuts the price DISTRIBUTORS OF we did not have.Our wholesale patrons for theon an article," he said, "that very minute the con- most part had been stocked up fairly well, but there sumer will begin to think that he has been cheated were, of course, the usual number of those whoby paying more for such articles at the individual postponed their orders until thelastcouple of stores.It creates distrust in his mind and he will PATHS weeks and then demanded by telegraph and tele-hesitate before going back to his regular merchant MACHINES AND RECORDS phone that we ship them goods immediately.This or storekeeper." month of December taught many a dilatory dealer Mr. Brandeis contended that the practise of price and ARETINO RECORDS the futility of placing holiday orders so late.At cutting was used as a "bait" by the department 4 G THE TALKING MACHINE WORLD.

THE TRADE IN PHILADELPHIA AND LOCALITY

(Special to The Talking Machine World.) is, and who ten years ago would have thought such extreme. Iwas readytoclose my books on PHILADELPHIA, PA., January 11.-The year 1914a thing possible? Christmas Day and call quits, but business con- was another conundrum to the talking machine As a general ruleallthe firms were able totinued up to the very first of the year and gave us dealers.It was a year of great results and mosttake very good care of their regular dealers and suchno let up. We were able to satisfy practically all satisfactory returns.In spite of any business de- dealers who looked out for themselves in time.Itdemands, but we only had goods from mouth to pressionit has gone way ahead of any previous was the pessimists who got left and lost out, andmouth, from one day to the next.All our dealers year, and in some instances in this city dealers note therefore it should be a good lesson to such tohave been highly prosperous.. that their December business increased by close to turn optimists as soon as possible so thatitwill "The new Columbia goods," continued Mr. Eck- 100 per cent. over a year ago.The war has had not happen again. hart, "were received this year as I never thought no effect on the talking machine and neither has There is no striking news developed the pastthey would be received anywhere, and the most any other condition. month in Philadelphia.Everybody was too busyagreeable part of the business was the high class It might be argued that but for the war the making money.So far as I can learn there willof machines and records that were taken." business would have been much greater, but this be no changes whatever in Philadelphia with the December was an exceptionally good month argument islaid aside, for the reason that the New Year.There will be no new dealers either for the Pennsylvania Co. in Dictaphones. business done was only limited by the capacity of They in Victor, Columbia or Edison; I have not heard placedthese instrumentsina number of new goods that the dealers and jobbers were able to re- of one change at any of the houses, and the onlyplaces, placing a new equipment with the Dupont ceive, and in neither machines nor records did the progress that is to be made will be the enlarge-High Explosive Co., the Hercules Powder Co., supply hold out.What a wonderful business this ment of several of the departments, which will beboth Wilmington firms; N. & G. Taylor Co., tin started at once. plate; the George Bush Co., Taylor Bros., Camden; C. J. Heppe & Son report that their talking ma- Curtin & Bockie, of this city. chine business in 1914 was phenomenal, and espe- Last year," Mr. Eckhart says, "I said that if 1914 cially during December.On Christmas day alone was as good as 1913 I would be tickled to death. they delivered forty-four Victor machines whichI want to make the same statement with a 'double - should have gone out a few days before.The barrel' regarding 1915 as compared with 1914. We Heppes had been well supplied, and while they ran were so far ahead of 1913 in 1911 that I hate to short on two of the biggest sellers, yet they feel recollect the previous year, and it looks to me as HONOGRAPH CO. that they did not lose very much business. if we were going to run way ahead of 1914 this 11ENN Blake & Berkart, the dealers in the Edison lineyear." at Eleventh and Walnut streets, say that they have John De Angeles, manager of the Cunningham no kick coming whatever.They are short of theEdison business, has added to his force three new eighty machine, but otherwise thefactory keptmen. They had a splendid business. HILADELPHIA them well supplied and the fire had littleeffect The New York men here making a campaign upon them, and they were able to keep their recordfor the Edison will continue the work at least until stock up toall demands.They are going to do the first of April. a great amount of circularizing during January Harry S. Ziegler, head of the retail department and will go back to their recitals about the 10th ofat Heppe's, reports that they had a very fine busi- the month.They had been very successful in the ness and he is quite optimistic as to the future. Largest fall and they were compelled to cut them outMr. Ziegler had such a strenuous time of it that owing to the rush of holiday business.The good he was compelled to take off a day and rest up work that the Edison men did in this city has toldwhen it was over.Fred C. Ferris, one ofthe Stock of with all the dealers, and N. Stetson & Co. tell me salesmen, was also knocked out for a few days. that they had an extraordinary business with theThe boys of the talking machine department pre- Edison.Mr. Von Bernuth, the Stetson local mana-sented Miss L. Smith, of the same department, Victor Records ger, has grown to be quite an Edison enthusiast.with a very handsome leather hand -bag the day be- The entire December list of records, Blake & Ber- fore Christmas. kart tell me, went so well that they had none left Louise Buehn has incorporated his business into and Victrolas by Christmas.Two of the most popular selec-the Louis Buehn Co., for which he has just re- tions were the "Chin -Chin" music and music from ceived a charter.The other members of the firm "The Girl from Utah."They ran out of Harryare Charles W. Miller and Frank B. Reineke. both in Van Eps banjo records. old employes of the firm, the former having been Harry Weymann, of H. A. Weymann & Sons,with Mr. Buehn thirteen years and the latter six says:"The Victor business closed one of the years.The firm will hereaf ter handle the Victor Pennsylvania largest years we have ever had with that machine.product exclusively.Mr. Buchn disposed of his Had it not been for the shortage and inability toentire stock of cylinder goods. supply certain types for which we had such a great Mr. Buehn says that his firm has started the year demand, we would have been able to have com- with real business with very bright hopes as to the pleted all orders placed with us by our dealers, future."We had a remarkable December," he Orders Filled which we were so anxious to do.In placing oursays, "with an increase over last December of 30 advance orders we had made all preparations forper cent., and we had a splendid increase during the Immediately an extraordinary quantity in anticipation of ordersentire year of at least 25 per cent." sent out the last minute by our dealers, but un- The company will make a number of changes fortunately even with this the demand exceededabout their warerorns, since they have disposed of Upon Receipt the supply by a considerable per cent., the Victorthe cylinder business, which gives them consider- Co. being unable to let us have the goods." ably more room, which will be utilizedfor the As to the future Mr. Weymann says:"All in-building of additionalrecord racks.They will dications, so far as we can see, point to the factalso change their offices and will build an addi- that 1915 will be an exceptionally good year, and tional demonstrating room, besides repapering and Give us a trial and be we shall make every preparation accordingly in redecorating the entire place-in fact, they arc pre- convinced anticipation of the wants of our dealers.I baseparing for a busy year. this optimism on reports I receive at the Manu- facturer's Club, of which I am a member, and from THE "BALANCE'' conversations held with large manufacturers who speak of the large advance orders they have taken SOUND BOX to be filledin 1915, which will necessitate their The metal dia- PENN PHONOGRAPH CO. putting on full force, many of them having, during phragm produces the past six months, been only working about 20 the true tenor notes. per cent." Retail Prices: 11 South 9th Street Manager Eckhart of the Pennsylvania Talking Nickel $3.00 Machine Co. is one of the most optimistic men in Oxidized 3.30 Opposite Post Office, Philadelphia the local trade. When I asked him how his busi- Gold plated 4.00 ness was with the Columbia he replied that "I can- For samples,send to any jobber of not say anything but 'wonderful.'That sums up EdisonDisc machines. my December. My astonishment is absolute in the THE TALKING MACHINE WORLD. 47

willbe covered from the San Francisco head- TRADE IN SAN FRANCISCO UP TO EXPECTATIONS. quarters according to Manager F. B. Travers. He says local retail holiday business was fully up to Talking Machine Dealers Enjoy Big December Business-Columbia Exhibit at the Pan- expectations. ama -Pacific Exposition Well Under Way-Victor Co. Will Also Be Represented- Boiled Down Paragraphs. Sherman,Clay & Co.'sBigTradeGains-ColumbiaAgencywithEmporium. H. P. Rothermel, manager of the talking machine department ofEilers' Music House, saystheir (Special to The Talking Machine World chine Co. in the Liberal Arts Building is progress- firstholiday season will setahigh standard for SAN FRANCISCO, CAL., January 4.-Holiday busi- ing nicely also.It is understood a special feature following years.Sales Manager W. R. McArthur ness in talking machines was well up to expecta-will be made of educational work.Mrs. Clark,left for the East late in December, visiting a num- tions in this city, and reports from other sections ho has devoted attention to that part of the work, ber of important centers. of the Pacific Coast indicate that Western dealershaving charge of that phase of the exhibit. The Mission Phonograph & Piano Co. has put generally enjoyed a big December business. Trade Gathering of Travelers. in a stock of Edison phonographs at its store on was a little slow in starting here on account of the Travelers for the Pacific Phonograph Co. wereMission street. stormy weather the first half of the month, but theat headquarters over the holidays, but will be leav- P. H. Beck, manager of the Kohler & Chase last few days before Xmas were sufficiently busy ing againfor theirrespective territories within department,reportsavery satisfactory holiday to more than offset the late start in holiday shop- a few days.A. J. Pommer, head of this company, business,with agratifying percentage ofcash ping. A gratifying feature of the month's demand reportsa big increase overlastyear'sholiday sales and substantial first payments. was the large percentage of high priced machines business.He does not anticipate seriousinter- George R. Hughes, assistant manager of the sold, and the large first payments received.Many ruptioninEdisonbusiness on accountofthe Wiley B. Allen Co., says theirtalking machine of the sales were for cash.Another source ofrecent burning of the Edison factory. business ran way ahead of last year at alltheir great satisfaction to the trade was itsabilityto Handle the Columbia Line. stores. supply the demand in talking machines to better New quarters have been fitted up on the third J. J. Morgan, formerly manager of the Empo- advantage than in former years.There was littlefloor of the Emporium for the talking machine rium talking machine department inthiscity,is complaint of shortage in any of the makes this department.Six sound -proof demonstration rooms, now with Sherman, Clay & Co. as manager of season,thedistributers having anticipatedtheir well ventilated and lighted, have been installed, be- the talking machine department at their Fresno needs by securing all the stock they could from thesides two record rooms. The demonstration rooms store. factories at an early date.The first of the yearare 6 by 12 feet, and the record rooms are 9 by Byron Mauzy says holiday business was better finds many departmentspracticallycleanedup, 12. The woodwork is finished a light gray, and in his talking machine department than in his other but it does not appear that many sales were lostthe hangings and carpet are royal blue.Columbia music lines. on account of shortage of goods, as has been thegraphophones are handled exclusively in this de- case heretofore.Emphasis is now being placedpartment, which is under the management of Wil- LOOKS FOR BIG BUSINESS IN 1915. on the record end of the business in view of theliam Hoffman. Discussing the business situation and the out- large number of new machines put out during Plan to Feature the Sonora Phonograph. look for the new year, George E. Brightson, presi- the holiday season. Frank M. Steers, president of the Sonora Phono-dent of the Sonora Phonograph Corporation, 57 Sherman, Clay&Co. Gains. graphCo.,has just returned from New York, Reade street, New York, said to The World early Sherman, Clay & Co. report an increase in their where he had been in consultation with officials of this mOnth:"I am pleased to say that we are en- Victor business for 1914 over 1913, which givesthe Sonora Phonograph- Corporation in reference joying a very fine business, and we believe that the them an unbroken series of gains each year over toinaugurating an extensive campaignforthe new year will be a big one for allin the phono- the preceding one since they took on the line. The wholesaling ofSonora products on thePacific graph business." first part of 1914 did not quite hold its own with Coast during the ensuing year.The local com- the corresponding months of 1913, but there has pany hasjurisdiction over the eightStates of Take notice!You cannot beat the man who been no room for complaint since the first of Octo- California,Oregon, Washington, Utah, Nevada. works all the time by the man who works only part ber, according to Andrew G. McCarthy, who gives Arizona, Idaho and Colorado.All that territory of the time, that is, when he feels like it. particular attention to this part of the business. "Both wholesale and retail holiday business was excellent," said Mr. McCarthy.He looks for a good year in 1915 and to this end the company has just completed improvements in some of its branch stores.The store in Spokane, Wash., was practically rebuilt in the last few months, the com- pany occupying temporary quarters while the work was in progress.The new four-story and base- ment steel and concrete structure was ready for occupancy just before the holidays and no part of the business profits more by the improvements than the talking machine department. The ground floor is devoted to the retail talking machine de- partment and the offices, and the basement has been fittedto accommodate the wholesale stock. In Begin the New Year Right finish and equipment the Spokane store compares very favorably with any of the company's other by Keeping Down the Overhead Expense stores, even the main establishment in San Fran- cisco.The interior is finished throughout in ma- hogany and the partitionsare ofthick hollow tiling and plateglass.The heating, ventilating The Lansing Khaki Moving Cover and lighting systems are the best known at the present time. The branch store of Sherman, Clay & Co. in San WILL HELP A LOT Jose, Cal., has been done over also, five new talk- ing machine demonstration rooms having been in- stalled on the ground flor.These are rendered sound -proof by the use of double glass and panel MADE IN TWO GRADES partitions. Planning the Columbia Exhibit. Walter S. Gray, district manager of the Colum- biaGraphophoneCo.,accompanied M. Dorian, I have them and don't need them. treasurer of the company, to the southern partof the State wlien he left for the East within the You need them and haven't got them. past month, after spending somelittletime on the Pacific Coast. The principal object of his trip was in connection with the Columbia exhibit at the Panama -Pacific Exposition, and the booth in the WRITE FOR BOOKLET OF PARTICULARS Liberal Arts Building was well under way when he left.D. N. and E. Walter & Co., a San Fran- cisco concern, has thecontract.Mr. Gray re- ports the closing of the best holiday businessthis E. H. LANSING, 611 Washington Street, Boston, Mass. office has ever had. Victor Co. at Panama -Pacific Exposition. Work on the exhibit of the Victor Talking Ma- 48 THE TALKING MACHINE WORLD.

The Columbia Grafonola "Jewel"-$35- meets a distinct demand and sells itself every time you give it anything that looks like a "prospect."

(Write for "Music Money," a book "full of meat" for those Columbia Graphophone Company dealers interested in quick and frequent turnover of capital.) Woolworth Building, New York

HIGH WATER MARK OF TRADE. BEAUTIFULLY ARRANGED EDISON SHOP IN SAN FRANCISCO. EstablishedinIndianapolisandThroughout (Special to The Talking Machine World.) the new Edison Shop, which is under the manage- the State of Indiana in the Closing Week of SAN FRANCISCO,CAL., January 4.-One of thement of James S. Baley, is the elaborate but har- theOld Year-All theLeading Concerns centers of activity during the month of December,monious and pleasing character of the interior ar- Make Splendid Reports-News of the Month. and particularly during the holiday season, was therangements and decoration,allof which are in thorough keeping with the manner in. which the (Special to The Talking MachineWorld.) new Edison Shop, which was opened on Geary INDIANAPOLIS, IND., January 4.-A high water street this fall for the purpose of taking care ofEdison products are being featured. mark in the talking machine trade was established the retail demand for the new Edison diamond disc The accompanying illustration affords an excel- in Indianapolis and Indiana in the last few weeks phonograph.One of the interesting features oflent idea of the general appearance of the main or streetfloorofthe before Christmas Eve.Managers of the Indian- Edison Shop, which apolis talking machine retail stores assert business isdevoted chiefly to wasbetter than in the same period of last year and the purposes of a re- the wholesale dealers say business throughout the ception room.There State kept up with the local trade. is alsoshownthe A. W. Roos, of the Columbia Graphophone Co., stairways leading up said the December business of the store at 27 North to the mezzanine Pennsylvania street was nearly twice as large as floor, upon which is the December record of any year in the history locatedacommodi- of the store.The retail department showed the ous recital hall where largest percentage of gain. Cash collections dur- dailyconcertshave ing December, Mr. Roos said, were the best of the been heldsincethe year and the year'stotal business was approxi- openingandwhich mately 50 per cent, better than that in 1913, which is very popular. was the best previous sales year for the Indian- Duringtheholi- apolis store. days the stock of the On the optimistic side of the "business depres- Edison Shop was sion argument" for several months, Mr. Roos at- sadlydepletedasa tributes the large increase in his sales to that frame result of the demands of mind.He asserted the depression was really made uponit,par- "psychological," but that the added business and ticularly for medium- profits were not. priced machines, and The usual monthly inventory of the Columbia the reserve stocks in store was a small job compared with other months the city were found because so many types of Grafonolas were sold. Edison Shop, San Francisco, Cal. very welcome. The stockroom of the Columbia store never looked Interior View of the so large.Mr. Roos, however, said not a sale was Hepburn, Mr. Miller uses the Columbia Grapho-the Victor Talking Machine Co.,presided, and lost through inability to keep up with the demand phone while teaching the various steps. announced the results of the letter ballots on the because stock orders came in December at oppor- Although retarded to a certain extent by the fire suggested new advertising building.A totalof tune times. which almost destroyed the Edison factory, De- 137 votes were sent in, of these 133 were affirmative H. M. Wright, floor manager of the retail store, cember 9, the Kipp -Link Phonograph Co., distribu- and four opposed.Eighty-one members wrote that says that enough Christmas and sacred recordstors of the Edison talking machines, experiencedthey would work actively to help fill the building were sold just before the holidays to reform thethe greatest volume of holiday businessinthe with tenants. entire city.The month's sale on records of this history of the house. class outranked the saleof dance records.This Walter Kipp, president of the company, visited NEW STORE IN BETHLEHEM, PA. is the first time, according to Mr. Wright, that the with Mr. Edison the latter part of December. He dance records have not held first place in the total said the manner in which the factory was re-estab-The Bethlehem Talking Machine Co. Opens sales for any month in the last year. lishingitself was marvelous.Twenty-one days on Main Street-Will Handle Four Lines of The Columbia branch store at Terre Haute re-after thefire,Mr. Kippsaid,talking machine Talking Machines-Optimistic Over Outlook. ported a good volume of business for the month. records were being turned out. L. A. Moeller, in charge of this store, is expecting December proved to be the biggest month in the E. J. Delfraisse, formerly local manager of the business to keep up in the next few months. The history of the house, Mr. Kipp said.The Kipp - Melville Clark Piano Co. and now head of the attractive new store there is proving to be a busi- Link Co. not only supplied the dealers throughout Delfraisse Music House, Hackettstown, N. J., has ness getter. Indiana and neighboring States with machines, but opened another store in Bethlehem, Pa., under the Mr. Roos has been won over by the dance craze also three large downtown stores in Indianapolis-name of the Bethlehem Talking Machine Co.The and is learning to do the new ones, his instructor,the Pearson Piano Co., the Carlin Music Co., and lines to be handled in this new store include the Mr. F. Graham Miller, recently of New York, andthe E. L. Lennox Piano Co.,all of which have following makes of machines and records: Edison, teacher of the J. Hepburn Wilson system of in- attractiveEdison talking machine departments. Columbia, Sonora and Paths Freres.Mr. Del- struction, says Mr. Roos is an apt pupil and thatMr. Kipp said toward the last few days before fraisse states that he will also handle the Apollo heisgetting on remarkably well. As does Mr Christmas he began wondering what these housesplayer -piano in his new store, which is located on were doing with the machines they demanded. Main street, the leading business street in Bethle- NEW JERSEY hem. PRICE TALKING MACHINE CO. VOTE FOR ADVERTISING BUILDING. Mr. Delfraisse, who visited New York this week VICTOR DISTRIBUTOR to place orders for stock for his new store, states (Exclusively) We can supplyALLyour wants on time. At the recent dinner of the Sphinx Club, heldthat he has been very successful with his store at NEWARK in New York, H. C. Brown, president of the asso- Hackettstown, having closed an excellent piano, ciation, and by the way, advertising manager of player and talking machine business. THE TALKING MACHINE WORLD. 49

2 GRESHAM BUILDING, BASINGHALL STREET E.C., LONDON, W. LIONEL eluIiDY, MANAGER. Lively Final Spurt of Business During Holiday Itwill be remembered that the 1913-14 season On the record side progress is noticeable with Season Encourages Trade-Optimistic Feel- witnessed the issue of 10 -inch double records at regard to quality of tone, due to improvedre- ing Regarding New Year-Resume of1914 the retail price of one shilling.This caused acording apparatus and methods of manufacture. Business-Big Talking Machine Factory for great upheaval in the trade, and several firms un-As an example, the value obtainable for eighteen Japan-Sympathy forThos.A.Edison-able to meet such cutting competition were forced pence is really surprising.Two first-class selec- The Talking Machine's Part in the War- to liquidate.The effect was to unsettle the halftions, played or sung, as the case may be, by ar- Patriotic Records in Great Demand-Recentcrown record trade, and generally disorganize the tists of high repute, on a 10 -inch double disc is Record Lists-Hoffay to Visit U. S. whole business to such an extent that certain big exceptionally good value, especially when one con- dealers threatened to close down their gramophone siders that not so very many years ago a single - (Special to The Talking Machine World.) sided record of inferior quality cost almost double LONDON, E. C., ENG., January 5.-Before passing departments unless these cheap discs were with- to the usual report I would take this opportunity drawn.Without going into the whole ease again,the price. of extending to all my readers a very hearty wish therecords were not withdrawn-beyond some Space forbids further remarks beyond the faet that the New Year may herald renewed prosperitylittle restriction of output, and things had about that in expressing an earnest hope that 1915 will and, above all, the blessings of good health! reached a climax when the dread news of a Euro- witness the termination of this terrible war, I feel With the dawn of another year one's thoughts- pean war was announced. Under the circumstancesthat I am but echoing the cry of civilization and be the times normal or abnormal-usually travel it can easily be imagined the trade was some little humanity-the wish of all who have at heart the in an optimistic direction,' ever hopeful of brighter time recovering from this staggering blow.The ideals of humanitarianism! things to come, even though the old year may haveoccasion demanded .special efforts on the part of A Novel Gift Scheme. been associated with progress in all one's particu-manufacturers, factors and dealers.Taking the A week or so before Xmas the Gramophone Co. lar interests. bit between theirteeth, so to speak, they havepublicity expert evolved a very novel gift scheme, A healthy optimism is at all times justified.Per- turned what looked like disaster into a veritable which, of course, was supported by some excel- haps at this troublous period some of us need to triumph of concentrated effort, overcoming all dif- lently designed advertising matter and press ad- call upon our reserves of cheerfulness, but all said ficulties in a praiseworthy and successful attempt vertising.The plantook the form ofagift and done, we in the gramophone trade are by no to keep the gramophone trade flag aloft.That, to coupon which Mr. A., desirous of making a Xmas means downhearted.No! Xmas trade was goodmy mind, is the outstanding feature of the 1914of New Year remembrance to Mr. B., would fill in -much beyond expectation.In August the out- gramophone situation.Faced with a shortage of to any amount desired.This gift coupon the dealer look for the season was very cloudy, and such was supplies, scarcely able to meet the small demand would then send to Mr. B.,andhe would choose the state of depression that some firms wisely orthat then existcd for machines; hedged all round recordsto value.The merit of the scheme is unwisely made immediate cancelations of business - with apparently insuperable difficulties.Insuper- obvious; that it proved highly successful was only stimulating plans which had cost a deal inpre- able?No! To -day we can offer you several de- to be expected. paring.Experience has taught us that trade cansigns in motors, tone arms, sound boxes, etc.-all The Talking Machine Trade in Japan. be just as bad as we like to make it.We knowBritish made by British capital and labor !Is not A consular report tells of the establishment in now that gramophone sales may be maintainedthat an achievement of which to be proud? I Japan of a large talking machine factory, the out- substantially by continuous effort on the part of might interpolate here that when the war is over,put of which itis expected will very adversely each trade section.How then shall we pre -denyeven if the German merchant can find anyone toaffect imports of records and machines from for- the trading possibilities of the New Year?In dealwith him,his one-time monopoly ofthe eign countries in general,andGermany in partic- some quarters there appears to exist a little nerv-gramophone trade is gone-gone forever!Apartular.Of late years,itappears, the gramophone ousness as to the future.Let us be frank and from present productions, there are a number ofhas become highly popular in Japan, and there is admit that sales may not be over great.But weother British firms who have planned to manufac- a big field, unlimited in scope, for development. must also admit that the unexpected volume ofture all parts of gramophones in time for delivery The Mellow Tone Stroh Violin. trade this last four or five months has changednext season. For recording purposes, for large orchestras and the perspective.No one, therefore, is justified in In other directions there islittle of importance for solo work the beautiful, mellow tone of the giving vent to gloomy forebodings.Practical op- to chronicle.The continued development of the Stroh violin enrapturesallwho hearitplayed. re- timism must forever hold the field.It is the more so-called hornless type of machine may be Itsrocking bridge and sensitive diaphragm, in difficultpath,true,butthat'sjust why British marked upon.Itisof greater popularity eachconjunction with a medium sized amplifying horn, gramophone firms will takeit. Let us all con-year, and 1914 witnessed a marked advance ofare features which lift the Stroh above the ordi- tinue to be animated with the determination tosales, proportionately, over the exterior horn type. nary instrument and make it at once the violin par "carry on," for just as the persistent drip, drip of Prior the outbreak of war prices were on the excellence.Inquiries should be addressed to the water will wear away the hardest stone, so eachdownward grade, but there has been a slight tend- Americanagents,OliverDitsonCo.,Tremont individual effort will consolidate into a gigantic ency the other way since.Broadly speaking, there street, Boston. force thatwill againlifttrade-all things con-is no particular progress in a technical sense to The method or style of construction has New Companies Incorporated. sidered-into a satisfactory channel.For the new record. Wholesale Manufacturing Co., Ltd., musical in- yearkeepthe war mottoflying,"Businessas been varied, but the principle remains.One ex- ception is worthy of special mention. And that is,strument manufacturer;capital, 11,000;office,2 usual," and direct all your efforts to that ideal. Thane Works, Thane Villas, Finsbury Park, Lon- "the world's musical instrument," the invention of Passed Through a Trying Time. don, N. During 1914 the gramophone industry has passed J. Hoffay.Full details of its ingenious construc- tion were published in the November issue of this G. A. Bryan, Ltd., talking machine suppliers; through a very trying time, and a brief resume capital, 12,000; office, 3-5 Frith Road, Croydon. of events may be of interest to those who followjournal, a perusal of which would well repay the (Continued on page 52.) our doingsonthis side of the water. reader. "RENOTHEE MAN OF MANYPARTS " 9 The only man in the world who can supply you with one part-or any num- ber of parts for any Talking machine ever made from Adam to Edison -Roosevelt. 4. 64 Page Catalogue Yours for Asking W. H. REYNOLDS, Ltd. "KNOTASLEPE" London, England 50 THE TALKING MACHINE WORLD.

EXCLUSIVE SALES POLICY. PROPOSITIONS DISTRIBUTORS, (FOR DISTRIBUTORS JOBBERS AND JOBBERS) AND DEALERS. ENTERTAINED.

Hoffay's Gramophone is Bound to bea Success WHY? Your record stock will move more rapidly if you sell your records by means of this MUSICAL Instrument. You can fill every flat of a house-every home-with one of these UNIVERSAL Instru- ments, thus establishing a UNIVERSAL buyer of ALL makes of records iii every flat;all Instruments can be played at the same time, the soft, clear, natural reproduction does not go through the walls and floors, no matter how "loud" it is inside the flat.. The reproduction is free from any metallic tinge. SELL RECORDS OF ALL MAKES Increase your profits and those of all record manufacturers. DESCRIPTION OF OPPOSITE PAGE Fig.1. Shows in section the Hoffay Sound -Box. "closed" condition proper for playing records of the zig- Notice therein that the diaphragm is vibrated by a strong zag type (Victor, Columbia, Odeon, etc.).Light in THREAD, which is kept stretched by the forks of the weight, small in size, and efficient in every respect. lever, the latter being in this way strengthened, thus Fig. 3.Shows the Hoffay Sound -Box Mounting in making a fully braced structure.This accounts for the the "transition" condition, before swinging the block wonderful faithfulness of the reproduction.The same which holds the Sound -Box to position shown in Fig. 4 degree of braced structure is obtained in every Hoffay without having to detach the Sound -Box. Sound -Box by means of a special tool (for which a patent Fig. 4.Shows the Hoffay Sound -Box Mounting in has been applied), thus ensuring a standard of tonal an "open" condition, proper for playing records of the efficiency.Also notice in Fig. i that the lever is rigidly "hill and dale" type (Edison, Marathon, Pathe, etc.).In supported by a ring carrier, which is free from metallic every case (Figs. 2 and 4) the structure is very rigid, so contact with the casing of the Sound -Box, insulated by a that no "rattling or vibration" takes place. rubber ring, which is under lateral compression; in this Fig. 6.Shows what the Hoffay Sound -Box Mounting manner the ring carrier issolidly supported without does.Either whilst playing "zig-zag" records or "hill affecting in the least the vibratory action of the lever. and dale" the stylus (26) touches the same point on the The combined action of this rubber mounting at one record without any further alteration.Also notice that end of the lever and the THREAD vibrating the dia- the angle of the stylus, in comparison with the record, phragm at the other end is so sensitive and balancing to remains the same in both cases ;this means that AT one another that the sounds are reproduced as if in "re- LAST the successful use of a DIAMOND for playing lief" and "separated" from each other; the reproduction the zig-zag (Victor [His Master's Voice], Columbia) is is full, round, natural and loud enough to be heard in TO HAND, thus utilizing one point for playing every a Theater if desired; at the same time it is of such a record ever made. quality as to make it a pleasure to listen to it in the Fig. 7.Shows the Hoffay Tone -Arm Mounting and smallest of rooms. Weight Counterbalancing Tone -Arm.The tone -arm Fig. 5.Shows the same Sound -Box with the differ- moves "horizontally" round the "upper" carrier and "ver- ence that the diaphragm is connected to the forks of the tically" round the "lower" carrier, shown in dotted lines, lever by a screw, the result being to obtain a reproduc- in alignment with the counter -weight.The tone -arm is tion of great quality and as "loud" as you may wish. straight, the weight is just "right," and the scratching of Fig. 2.Shows the Hoffay Sound -Box Mounting in a the needle is practically done away with. J. HOFFAY P. O. Box No. 1249 New York City, U. S. A. Address in England: 67 Egerton Gardens, South Kensington, London, S. W. THE TALKING MACHINE WORLD. 51

For comparison of sizes:"His Master's Voice tr Retail Price Goose Neck" and $6.50 the"Hoffay's Sound -Box Place ordersat Mounting" fitting once,stating a gramophone of "make"ofre- thatorsimilar producer to hold. type.

AN " INSIDE " GLIMPSE INTO HOFFAY'S ////////./z,`The World's Musical Instrument" GRAMOPHONE

0

Fig. 2. Fig. 3. Fig. 4. RETAIL PRICES: Sound -Box (Fig. i) with Sound -Box Mounting (Fig. 2)Nickeled, $18.50; Oxydized, $20.00; Gold -Plated, $22.50.Made to fit machines of ANY make. Sound -Box Mounting, sold separately, $6.50.Sound -Box sold separately, deduct $6.50 from prices as above. - - - Usual Trade Discounts.

/3-

Fig. 6. Fig. 7. Ready to entertain propositions for Distribution and Manufacture inall countries of the World.Patents granted or pending the World over.Expect to be in New York to begin manufacture at the end of November. Send orders soon; make appointment soon.Dealings direct only; no nominees. J. HOFFAY P. 0. Box No. 1249 New York City, U. S. A. 52 THE TALKING MACHINE WORLD. BEKADOUBLE -SIDED RECORDS BRITISH MADE THROUGHOUT. SOME RECENT EXAMPLES. COQ 35716 Biily Whitlock-Special Constable 930 35742 The Union Jack Forever C. Williams A SELECTION FROM OUR"" 35719 Billy Whitlock's Pantomime 35763 Cheer Up, Molly David & Wright 25640 Fall In Harold Begbie & Sir F. Cowen noi 35744When the Angelus Is Ringing Bert Grant LATEST PATRIOTIC AND Sung by ROBERT ENGLISH gal 35741You've Got Me and I've Got You 90435654 The Eyc Beneath the,BusbyEric Kemble Scott & Godfrey Sung by VICTOR CONWAY 35659Your King & Country Want You NEW YEAR SUPPLEMENT 35758 Hail! King Christmas, Part 1. 903 Sung by ROBERT ENGLISH Containing:-"Here We Are, Here We Are, Here We Are Again" 35654England! Thy Name Lewis Barnes "Sunshine of Your Smile" Sung by VICTOR CONWAY NOW READY "I Will Wear Your Rosary, Mavourneen" 924 "He'd Have to GetUnder" Star of Bethlehem (Cornet Solo) Adams 35759 Hail! King Christmas, Part 2. 769 3529935230Nazareth (Cornet Solo) Gounod Containing:-"Now, Are We all Here?Yes!" "Make Me the King of Your Heart" All hot sellers ! ! "Sister Susie's Sewing Shirts for Soldiers" British Imperial Chimes Partridge "Bravo Territorials" 8'70 3552235523Russian Church Parade Complete catalogue and trading terms on application, 0. RUHL,, Ltd.,77 CITY ROAD, LONDON, E. C., ENGLAND.

FROM OUR LONDON HEADQUARTERS-(Continued from page 49). Much Sympathy for Thos. A. Edison. In the course of a brief chat Mr. Reynolds said: The news of the destruction by fire of the Edison "We have been and are now inundated with or- phonograph works at Orange, N. J., excited gen- COLONIAL and FOREIGN BUYERS ders to such an extent that I have been compelled eral sympathy in British gramophone trade circles, of gramophones and records may obtain to refuse acceptance of orders for certainlines and the hope is expressed that the damage is not valuable information from Englishfirms this side of Xmas. My staff has been working so irreparable as was at first reported. Mr. Edison who are desirous of opening up trading re- until very late each night in an endeavor to satisfy is regarded on this side as representing the Alpha lations with oversea markets upon appli- all wants, but Ifear some customers may have and Omega of phonographic invention, and itis cation,stating requirements,etc.,to our beendisappointed.As you know,I am now not therefore surprising to find that his loss has European representative, equipped with the necessary machinery for the evoked sympathetic comment in the columns of our building of all -British motors, tone arms, sound trade and other newspapers. His optimistic remarks, W. LIONEL STURDY boxes, etc., and other lines incidental to talking which have been quoted this side, are just what 2 Gresham Buildings, machines of British manufacture will shortly be available.We are going ahead very quickly and one would expect from the great wizard, and but Basinghall St., London, E. C. confirmhis reputation that nodifficultyistoo shall in the future be able to dispense with for- great to be overcome! For example, they made their goods tofittheir eign goods altogether." The Gramophone in the War. market; we were too fond of trying to make the That this enterprising firmwill soon be ina "Eye Witness," theofficial war correspondent, marketfitthe goods.Lack of imagination hadposition to style itself "The All -British House of tells an amusing story in which the gramophoneled to our neglecting many splendid opportunitiesMany Parts" is a foregone conclusion. played a prominent part.He writes:"At onefor consolidating and increasing our trade. Mr. Winner Records and the War. pointnotfarfrom our ownline,where theShore touched on the deadly routine of daily work, Under the above caption the Winner Record Co. French and German trenches are sufficiently closewhich could be much lightened if employers couldestimates its contributions in money and value of together for the occupants to converse, the Frenchand would use their imagination to bring them intogoods to total over £1,000 todate. This covers recently asked the `Bosches- where the Emperormore sympathetic touch with those whom they em- cash subscriptions to the Prince of Wales' and was.The answer was that the Germans did not ploy.The man of imagination was usually ex-several other relief funds, and 12,000 records free know, whereupon the French repliedthattheirempt from the blight of staleness; the gift ofto H. M.'s North Sea fleet, distributed in cases to President was actually going to visit them in theimagination kept a man fresh and young, enabled600 ships to the special order of Admiral Sir John trenches.'When?' was the eager inquiry.'Oh!him to see the advantages of new methods and to Jellicoe.And further, records, gramophones and to -morrow, somewhere about midday,' wasthe avail himself of them; enabled him to grasp the needles are being sent.Magnificent! equally innocent answer. About the appointed time,bearings of the new conditions which constantly Latest List of Beka Records. to the strains of the `Marseillaise' played on a face the business man. In addition to a batch of new seasonable titles, gramophone, atop hat onastick was slowly New "H. M. V." Catalogs. the Beka record people announce a fine list of good marched down the trench so as occasionally to A batch of new publicity literature is to handthings in their supplement for January.A happy show above the parapet.The waste of German from the Gramophone Co., Ltd., which in style,couple-on 925-is "In the Clouds" and "Land of ammunitionwhichtookplaceisdescribedasprinting and general arrangement conforms to theHope and Glory," played by the Empire Military colossal." high standard maintained by this firm.A mag-Band. The Beka Bijou Orchestra contributes two Imagination in Business. nificent production is the complete record catalog A recent lecture delivered in London by W. itemizing all issues up to and inclusive of Novem- Teignmouth Shore on "Imagination in Business" ber.Of the indexing and sectional plans one can STROH VIOLS is of interest.The Germans, he said, had shown only say itis simplicity itself, in that immediate themselves a more imaginative, and therefore areference to any desired titleis thereby insured. VIOLIN, VIOLA, ETC. more practical race than ourselves; at any rate, inSuch a valuable encyclopedic guide should be at The mellow and matured tone of these business affairs during the last forty or fifty years. hand in every dealer's shop. instruments, which are constructed largely The 1914-15 new instrument catalog provides all of aluminum, yet possess none of the The Patent the information needed concerning the "H, M. V." characteristics of the gramo models, of which there is illustrated many varieties phone or wind instrument, is Silver -Sheath NEEDLE of the hornless, horn and cabinet type.In addition only one of its many points we have a little homily on the choice of needles, which are fully set out in an Needles < the right kind to use, and so forth.Also included illustrated booklet which will SECTION be mailed free on request to They come between steel and fibre needles in this instrument catalog are particulars of "H. and wear your records less than any metal- M. V." trumpets, albums, record -carrying cases String Fiddle the sole makers. lic needle whatever.Each S/Sheath will and other accessories indispensable to every good play 400 to 500 records, with occasional resharpening. owner of a gramophone. A selection of the more GEO. EVANS Medium loud tone-clearest results pos- popular models occupies a separatefolder, and 94 Albany St. sible-scratch almost done away with. this will be found of extreme importance to all & CO London,Eng. 1 S_/Sheath Needle $0.25 OR Prices 6 Needles with sharpener 1.65 agents located in middle class localities. Aluminum Sharpener, in U. S. A. to their sole repre- Post Free : Supplemental to the record catalog the company sentatives separately .50 has issued for trade use only all the record titles in Ask for particulars of the FLEX loud a separate book, which is indexed according to the speaking diaphragm, etc. record numbers. OLIVER DITSON CO. DAWS CLARKE, 14 Lorne Grove "The Man of Many Parts." 150 Tremont Street BOSTON FALLOWFIELD MANCHESTER, ENG. During my rounds of the trade Xmas weekI NEW YORK and PHILADELPHIA WANTED AGENTS.Good Trade Discount. visited W. H. Reynolds at 45 City Road, London, where I found things as busy as in pre-war times, THE TALKING MACHINE WORLD. 53 pleasingitems, "Mon Amie" and "Lady Betty TEACHING LANGUAGES BY MEANS OF THE GRAMOPHONE. Gavotte," which are bound to be in good demand. Two very old favorites, "Good -Bye, Dolly Grey" (Special to The Talking Machine World.) structiveintroductoryaddress-Moliere's mirth - and "Good -Bye, Little Girl, Good -Bye," are sure BELFAST, IRELAND, January 1.-If my memoryprovoking comedy, "Le Malade Imaginaire," the of a welcome, especially as rendered by Victorserves me I believe I communicated to you dur-first act and portion of the second act of which Conway. Those of a humorous turn of minding last winter some jottings with regard to Thewere afterward rendered to a large and enthusi- should not fail to hear the descriptive numbers byFrench Society of the Queen's University, Bel- astic gathering by the gramophone.During the Billy Whitlock and party. fast,over which the clever, popular and pains- entr'acte songs by Caruso, Plancon, Renaud and Royalties from Columbia Records. taking D. L. Savory, Esq., M. A., Professor ofJournet were rendered by the instrument loudly A copy of a letter from St. James' Palace, S. W., French and Romance Philology, presides with suchand distinctly to the immense satisfaction of the recently found its way into print in one of the ability. audience, who joined with great eclat in singing leading Belfast newspapers.Itconsisted of an The numerous lectures delivered by this gentle."La Marseillaise" at the close of the proceedings. acknowledgment of £1,000 subscribed to the Prince men to colleges, technical schools,etc., have in- I should have mentioned that Professor Savory of Wales' fund, this amount representing royaltiesvariably indicated his enthusiasm for the gramo-has personally recorded several recitations on the on the sale of the Columbia Co.'s records.Under phone and phonograph as valuable adjuncts to thegramophone, one of which was reproduced at last- the letter appears a little eulogy of the company'steaching of languages. mentioned meeting, namely, the well-known patri- efforts, this large subscription being "a forcible in- Duringseason1913-14Corneille'scelebrated otic song, "Rule Britannia," which was well re- dication of the phenomenal popularity of the Co-tragedy "Le Cid"(infiveacts)was renderedceived and was most appropriate and opportune lumbia and Regal discs. . . ."Needless to say, verbatim to large audiences in the French lecture on account of the disastrous war now in progress. we must attribute this smart piece of advertisingroom' of the university by means of a "Monarch I may here mention that Moliere's entire comedy -for such it is-to our old friend, Thos. Edens Senior" H. M. V. Gramophone to which a Pathe-of "Le Malade Imaginaire" is recorded on four- Osborne, who describes himself as the largest im-phone sound -box was attached.The fact that the teendouble -sidedPathediscsandCorneille's porter (presumably in Ireland) of Columbia goods. seventeen double -sided14 -inch Pathe discs usedtragedy, "Le Cid," on seventeen similar discs. J. Hoffay on Way to the United States. were recorded by twelve actors and actresses of The French Society look forward with pleasur- On account of work connected with further im-theNationalTheatre of France-La Comedic-able anticipation to the forthcoming meetings, for provementsintheworld'smusicalinstrument,Francaise-was asufficientguaranteethatthe not only the remaining acts of "Le Malade Imagi- Mr. Hoffay's promised visitto New York lastorthoepy of the language could not have been ex- naire"will be rendered, but Gounod's complete month had reluctantly to be abandoned. He now celled. Thesocietyaccordinglycongratulated opera of "Faust" will be reproduced from twenty- planstoarriveabout the 20thofthis monthitself upon having heard the tragedy reproducedeight Pathe discs (14 -inch, ordered from Thomas without fail, and will be glad to make appointments so clearly, naturally and above all with that purityEdens Osborne), which have been recorded by with all who may be open to treat for an exclusive of diction which is such a desideratum for stu- artists of the Opera Comique, Paris. territory proposition.His address,I understand, dents anxious to acquire correct pronunciation. Mr. Osborne reports a phenomenal demand for is Box 1,249, New York City.This new instru- WithcharacteristicthoughtfulnessProfessorwar and patriotic records. of which he has sold ment is likely to create a furore in American trade Savoryalwaysarrangesamusicalprogram some thousands since the commencement of the circles on account ofits many original features. fortheentr' actes.during which choicecollec- war.Inthis connection he informs us that the The average quality of present day records is un- tions of French songs are played on the gramo- proprietorsofalocalnewspaper,theBelfast doubtedly good in reproduction, but as delivered byphone by celebrated artists, much to the enjoy- News -Letter,with commendable patriotism,ap- Mr. Hoffay's gramophone very much improved. For ment of all present. pealed to gramophone users for records to present This appeal has met with a purity of general tone and marvelous detail,itis With regard to the last meeting of the society,to the British navy. most unusual, as I think all will agree after a dem-which was held on first currt., and for which Ihearty response and one of Mr. Osborne's staff was intrusted with the packing of over a thousand onstration.In the reproduction of orchestral and was privileged with an invitation, I cannot do bet- to peruse the excellent reportrecords in thirty cases,, which have been handed band records, the clear notes of every instrument ter than ask war- is easily distinguishable.Surface scratch, too, by which appearsin The Northern Whig. mailedover to the Admiralty for distribution to In each casea Mr. Hoffay's method of delivery, is almost entirelyyou to -day, from which you will observe that the ships now on the North Sea. eliminated in the great majority of records. distinguishedPresidentcpitomized-inhisin- ,,ttilablc "Good luck" card was enclosed. `His Master's Voice' -thethroughout trade -mark the that world is recognized as the HALL -MARK OFQUALITY

I Branches I I Agencies I Oesterr. Grammophon - Gesell- AUSTRALIA:S. Hoffnung & Co.,Ltd., Sole schaft,AUSTRIA: m.b.H., Graben 29, Trattnerhof I, Vi- Concessionaires of The Gramophone Company, enna I, Austria. Limited, 163, Pitt Street, Sydney. BELGIUM:Cie. Frangaise du Gramophone, "His Master's Voice" Copyright 51, Avenue de la Porte de Hal, Brussels. NEW ZEALAND:E.J. Hyams & Co., Post Box 45, Wellington. DENMARK: Skandinavisk Grammophon-Akti- eselskab, Frihavnen, Copenhagen. SOUTH AFRICA: Darter & Sons, Post Box This intenselyhuman pic- 174, Capetown; Mackay Bros., Post Box 251, Jo- Cie. Francaise du Gramophone, ture stands for all that is 115FRANCE: Boulevard Richard Lenoir, Place de la Re- hannesburg; Mackay Bros. & McMahon, Post publique, Paris. Box 419, Durban; Ivan H. Haarburger, Post best in music GERMANY: Deutsche Grammophon - Aktien- Box 105, Bloemfontein; Franz Moeller, Post gesellschaft, 35, Ritterstrasse, Berlin. Box 108, East London; B. J. Ewins & Co., Post -it is the "His Master's Voice" HUNGARY: The Gramophone Co., Ltd., Kos- Box S6, Queenstown; Handel House, Kimberley; suth Lajos-Utcza 8, Budapest. Laurence & Cope, Post Box 132, Buluwe.yo; The trade -mark, and it brings to you, SPAIN:Cia. Francesca del Gramophone, 56, Argus Co., Salisbury. the Balmes, Barcelona. EAST AFRICA: Bayley & Co.,Lourenzo no matter where you are, SWEDEN: Skandinaviska Grammophon - Ak- Marques. tiebolaget, Drottning Gatan No. 47, Stockholm. HOLLAND: American Import Co.,22a, Am- very best musicof every kind, RUSSIA: The Gramophone Co., Ltd., 45, Nev- sky Prospect, Petrograd (Petersburg); 9. Golo- sterd Veerkade. The Hague. sung and played bythe world's vinsky Prospect, Tiflis; Nowy-Swiat 30, War- ITALY:A. Rossi & Co., Via Orefici 2, Milan. saw. EGYPT (Also for the Soudan, Greece and the greatest artists - the greatest INDIA: The Gramophone Co., Ltd., 139, Bal- liaghatta Road, Calcutta; 7, Bell Lane. Fort, Ottoman Empire):K.Fr.Vogel, Post Box singers, pianists, violinists, or- Bombay. 414, Alexandria. chestras and bands-all enshrined Great Britain : inthe unequalled "His Master Voice" The GramophoneCompany, Ltd. records. HAYES - MIDDLESEX -ENGLAND 54 THE TALKING MACHINE WORLD.

EDWARD D. EASTON AN OPTIMIST.

Interesting Talk withthePresidentofthe Columbia Graphophone Co., New York, on Business Conditions-Reasons for the Faith That's in Him Revealed in His Conversation.

Edward D. Easton, president of the Columbia Graphophone Co. and one of the best informed members of the talking machine industry, in an in- terview this week with arepresentativeof the Talking Machine World commented as follows re- garding Columbia business for the past year and the outlook for 1915: "It seems rather remarkable that when condi- tions inso much of the civilized world are so shocking and so distressing and when so many business men are complaining of general business depression we should find this comparatively young enterprise, only now in its twenty-eighth year, at absolutely high water mark.Although so many factories are operating on only a part time basis our great Bridgeport factory and our London fac- tory are running all night. "We account for our good business in the United States because of the fact that the talking machine enterprise here is more prosperous than ever. We account for conditions in Europe in a different way, however.Our company is the only Ameri- can owned talking machine enterprise in Europe, and therefore the only perfectly sound element in the business.All the other concerns in that coun- try have been seriously affected by the war, and ours is the only company so completely undisturbed that Edward D. Easton Snapped at HisDeskinHis Office by' the World Photographer. it can go forward in the usual way.Therefore, in the United States, nothing of that sort is re- A WORLD ADMIRER IN JAPAN. in Europe our prosperity is the result of obtaining flected in our experience,asour collections have KingoroEzawa,awell-knownmerchantof been, and are satisfactory. more than our share of the business, which, as a Tokio, Japan, has been an interested reader of The whole, is by no means as good as usual. "It is only fair to add that theexcellentcondi- World since its first publication.He writes: "We "The outlook for the coming year, from ourtions now appearing were not soclearlyshown inhave subscribed to The Talking Machine World point of view, is for a greater demand and a bet-the early part of the yearandthat the first shock of since the first year it was published, and we have ter showing than ever in the history of the busi-the European war had a tendency to disturb even enjoyed the up-to-the-minute notices in this publica- ness. We find a constantly -enlarging market for'our business.This tendency, however, was happily higher priced machines and for better goods ofof short duration and was followed by a forward tion." every description.While a good deal has been movement so marked as to be unmistakable in its Boyle's Broken Dollar Storeat Warrensburg, said regarding unsatisfactory financial conditions signifiance for the future." Mo., has opened a talking machine department. CARL LINDSTROM A -G. BERLIN, GERMANY

MOTORS FOR TALKING MACHINES

One, two and three -spring motors withone or two worm gears Output: 500,000 motors annually

NEW YORK OFFICE: A. Heinemann, 45 Broadway TM TALKING MACIIINt WORLD. 55 jobber."If you see a good seller on the new list THE PROBLEMS OF SUCCESSFUL RECORD ORDERING. why don't you plunge on it?" Yes, why? The answer is, Because. GiftsofaSeer Necessary tothe Jobber Who Would Pick the Winners Each Month 1. Because we are in business for profit first and Without Fail, Says Benj. Switky, the Well -Known Victor Distributer,in an Unusu- prestige second. allyInterestingArticle-Pertinent Questions of the Dealers AnsweredinDetail. 2.Because of manufacturing limitations.Or- dering is not producing. It was New Year's Eve.I was busy in my office Unlike allother departments ofthe business 3.Because a newer and better and possibly playing over the February advance sample records.there is never the satisfaction of knowing that time cheaper rendition of the same selection may be is- The night was cold and clear.Outside the occa- and experience bring knowledge and perfection. sued next month or the month after, which would sional tooting of horns, intermingled with the rever- After nine years of record ordering I to -day feel supersede or curtail the sale of the earlier one. brating clang of cow bells, told of mirth and revelrythat I would like to thrust the job upon someone 4.Because the catalog is so superfluously big that seemed to gather momentum with each fleetingelse-someone whom I could rail at for his incom- that it would be shameful extravagance of capital minute. Broadway's rising tide of humanity flowedpetence, or even discharge as a penalty for colossal to invest in a six months' supply. We must look northward from Twenty-third streetin currentsblundering. to the manufacturer to make quicker and more com- swift and strong, increasing as the cross streets But to assign to someone else the task of or- plete shipments, so as to enable more frequent turn- emptied their streams of gay ones into the surging dering seems almost equivalent to handing that in- over of record stock. mass, like tributaries that draininto the parentdividual my purse and saying to him:"There, go 5. Because no man can predict the life of a stream. and spend my money like a drunken sailor." popular song.One may order 1,500 of a certain The year 1914 was retreating with its mingled Prestige vs. Profit. selection, dispose of 800 the first two weeks, sell memories of joy and sorrow, of success for some Every distributer aspires to rank first in the esti- 400 more within the next two months, and the re- and failure for others.It resembled a warring host mation -and the preference of his dealers.If suc-maining 300 may last the balance of the year. that had passed through a strenuous campaign incessful in his aspiration, it means a maximum of 6.Because public taste is an uncertain quantity. which victories, drawn battles and defeats had al- both prestige and profit. The veriest trash may unexpectedly become the ternated.Having fought for 365 days in the battle But, unfortunately, prestige and profit, although rage within two weeks and a clever song or a beau- of life, the year 1914 was to make way for a fresh they may run in -parallel lines, seldom travel at uni- tiful sentimental ballad may fall flat as a pancake. and hopeful, albeit untried, army. form speed.Quite the contrary.One is bound to 7.Because a song thatisin popular demand Hence the vociferous greeting accorded the Newoutdistance the other. for three or four months may fail tosell when Year of 1915.To all alike it brings fresh courage To simplify this statement I must ask you to finally issued because it comes too late. and vigor.It is a time at which most of us take follow an extreme illustration:If a jobber were to 8.Because a selection may prove a tremendous mental inventory of the past year's work and worth lay in a tremendous supply of every selection in the hit on the stage, due to the personality of the and, having cast the balance for the fiscal year, wecatalog (presuming that capital and manufacturingartist, together with the background and environ- open a new ledger and turn to a fresh, clean, spot-conditions permitted), and likewise ordered heavily ment, yet it may prove a failure on the record. I lesspage,apage thatencourages even byits of every number on the monthly advance sheets, he heard "The International Rag" at Hammerstein's blankness. would besure ofattainingthe maximum of when it had its premiere. The public took it mildly Although I have always preached and practiced prestige.That jobber would unquestionably "put it -still it was one of last year's big sellers.When freedom from superstition, and have chaffed at theover" on all the other fellows.But he could not record No. 60,059 (the "Melody of Love" from weak mortals who wait for the New Year to makeat the same time expect to realize the maximum of"Gypsy Love") was announced bytheVictor their good resolutions-usually broken -yet there profit.By no means. The profit would not travellaboratory as a special I rushed to the show to get seemed to be something awe-inspiring, almost hal-as fast as the prestige. a line on it.The production was superb, the music lowed, in the feeling that I stood upon the threshold While the jobber would make big profits on themasterful, and the "Melody of Love" was the hit of a new year. bigquantitiessold,yettheseprofits would beof the operetta.Everybody sang or hummed or whittled down and greatly offset by the losses tied whistled the tune on the way out. We had calls mysterious little voice from somewhere seemed to up in excessive surplus stock. for it.The record was issued.It was a keen dis- whisper in my ear. The average profit in a record sold is equal to appointment. The verse,which occupiedtwo- "Don't know.Never did," I replied. one -quarter of the money tied up in one unsalable thirds of the record, was tame, whereas the catchy "Why not offer up a prayer?" the voice persisted. record.In other words if I sell 100 records I make melody, the refrain, came at the end-just a snatch "Can't,'Ianswered."I'm not of the praying$10, and if I get stuck with 100 records I tie up $40 of it.Besides, the show after the first few weeks kind." capital.To carry the figuring just one step fur- was sent on the road.I think this was three years "But there's no harm in trying, is there?Most ther, one must sell 400 records to make enough ago, but Istill have a lot of this selection in stock. everyone else does," urged the irrepressible spirit.profit to enable him to cover the loss of capital 9. Because the music publishers and theatrical Then, after a moment's deliberation, 1raised mytied up in 100 unsalable records. managers fail to let us into their plans.If they hands to heaven and cried: If a jobber's record business were to be carried would only tell us how much money and time they "0 Lord, flood my mind with light and guide myon in this four to one ratio for any considerable propose spending to develop a demand we might pen in ordering Victor records, thatI may pick length of time,it would require all his machine be better able to pick the winners. the winners each month from among the samples. profits to cover running expenses. 10.Because the monthly lists are so lengthy that Vouchsafe unto me the prophetic power to foretell The prestige would be big-but, where'sthe the jobber feels the burden of the monthly invest- the big sellers, and preserve me from accumulationprofit? ment and figures on a reorder(the delivery of of surplus stock!" Yet one or two blunders in picking the winners which is very undependable). As the echo of the last word died away in the from a monthly list has often caused me to waste 11. Because the dealer shirks his share of the silent nightI was conscious of having bared mythe profit on the sale of that list.And I dare sayburden.Most dealers either leave it to their job- soul to that which troubled me most sorely. that others can say the same. ber to make up the monthly order for them, or at There is nootask assigned the distributer in his Answering the Dealers' Question. most give a sample order so meaningless thatit duties in behalf of his dealers that is so onerous, At this season of the year, when dealers arefails to serve as a guide for the jobber in making so irksome, as that of ordering records from theobliged to turn f rom one jobber to another in a up his own order to the factory.It is quite cus- factory.There is no other work thatisso dif-vain effort to gather the records that they need, it tomary for the dealer to order two each of the best ficult or so unsatisfactory in its performance.In is but logical that they should feel that the jobber sellers on his monthly advance orders and then call ordering records, particularly the monthly records, is somehow to blame for lost sales. for twenty-five of a selection a day or two after there is never that feeling that the task is well and "Why didn't you stock in earlier and heavier?" the records go on sale.In other words, with a accurately done. is a question frequently put by the dealer to his (Continued on page56.) READY REFERENCE OF GENERAL SUPPLIES DEALERS Send for our "Trial Proposition" on the Keep Your Record Stock with Regina Hesaphone-the latest and best pay- ing popular priced coin -operated instrument Mermod & Co. for use in public places. 505 Fifth Avenue New York Manufacturers of co. Talking Machine Supplies THE Motors-Sapphire Points Costs about $2.00 for 250 records for 50 years Diamond Points a Specialty Send for 20.page catalog 211 MarbrIdge Bldg.. 34th St. and Broadway, New York City Manufacturers of Regina Music Boxes; Reginaphones; THE SYRACUSE WIRE WORKS, Coin -operatedMandolinOrchestrions;Vacuum - NEW YORK Cleaners and other specialties. SYRACUSE 56 THE TALKING MACHINE WORLD.

It ought to be clear to you right now that the selling rights for Columbia product in your locality are just about ripe enough for somebody to pick. And it can't do any harm to make inquiries, at least.

(Write for "Music Money," a book "full of meat" for those Columbia Graphophone Company dealers interested in quick and frequent turnover of capital.) Woolworth Building, New York

SUCCESSFUL RECORD ORDERING. time for next year, most of our troubles-if not all 1914 WAS A GREAT VICTOR YEAR. (Continued from page 55.) -will swiftly vanish. Hurrah for 1915! Holiday Business Exceeded Expectations- possible aggregate demand of 200 records of a cer- Factory Busy Looking Aftei Trade Needs. tain selection, as judged by the advance lists, the distributer is expected to be able to fill orders for IN CHARGE OF COLUMBIA EXHIBIT. (Special to The Talking Machine World.) perhaps 2,000 within forty-eight hours after the PHILADELPHIA, PA., January 9.-The Victor Talk- Mortimer E. Easton, son of President Easton ingMachine Co. lastweek closed one ofthe selection is put on sale.With nothing tangible asof the Columbia Graphophone Co. and manager a guide in making up his factory order, the jobber greatestbusinessyearsinthehistoryofthe ofthecompany'sDictaphoneadvertising,will institution.The sales of Victor Victrolas inall must either plunge on several selections so as to hit leave on February 1 for the Coast to take charge the right one, or the dealer's orders must be filled parts of the country were phenomenal, and De- of the Columbia Co.'s exhibitatthe Panama - cember in particular broke all previous records. short until a duplicate shipment can be secured Pacific Exposition.Mr. Easton, who will be ac- from the factory.Quite often the demand for a The great advertising campaign carried on by the companied on this trip by Mrs. Easton, will re- Victor Co. in the daily papers in New York, Chi- selection does not go much beyond the first sample main on the Coast during the course of the ex- orders. cago and other points was undoubtedly a great position, and the keen interest being manifested stimulusindevelopingbusiness,demonstrating 12.Because sometimes there is lack of co-opera- by the Columbia Co. in the forthcoming Panama - tion between the advertising department and the afresh that advertising, when backed by the right Pacific celebrationiswell evidenced in thisde- products, pays. pressing plant at the factory.For example, it is a cision to have Mr. Easton make aspecial trip rule that an increased demand beyond the normal In order to supply the demands for January's from New York to take charge of the company's business, owing to cleaned -out shelves of jobbers is always created by the advertising department display. when it features on the back of the supplement a in many sections of the country, the Victor .Co. on Christmas eve shipped ninety-eight truckloads of new list of "ten best sellers."Yet itis not un- GOOD NEWS FROM ENGLAND. usual for the jobber to be unable to get a supply talking machines by express and sixty-nine truck- of these selections notwithstanding the fact that Louis S. Sterling, the recently appointed Euro- loads by freight.All departments of the great Victor his order was entered thirty days before the sup-pean general manager of the Columbia Co., who institution have performed wonders in meeting the plement appears.Why featuresomething that arrived here a few weeks ago for a conference great demands made upon them, particularly dur- cannot be supplied?Another illustration:In the with the company's executive officers, received a ing December. December supplement (which we consider the holi-number of letters recently from his 'headquarters The officers of the Victor Co. are most op- day list)a record of two beautifulChristmas in London referring to the satisfactory status of timistic regarding the outlook for the new year, hymns was listed as an "Educational Series" rec-Columbia bilsiness in that country.These letters and expect an even greater volume of trade than ord.It received just a little bit better treatment state that there is a record shortage in England of that closed in 1914. at the hands of dealers than is usually accorded more than100,000 Columbia records,with the the educationalrecords.The jobber was ina shortage steadily increasing.The record manu- "How to Dance the Fox Trox," written by Joan quandary when making up hisadvanceorder. facturing plant in England was considerably en- Sawyer, originator of this season's popular dance Should he treat it as a Christmas number or as an larged a short while since, but even this extra space and one of the best-known dancers in this coun- educational record? The jobber who treated it as has proved insufficienttotake care of the re- try, has just been issued by the Columbia Co. to an educational record lost a moderate number of markable demand, which the war has augmented aiditsdealersin securing maximum results in sales.On the other hand, the jobber who sized it rather than diminished. developing their trade in fox trot records.This up as a big holiday number will carry a lot of new publicationisconcisely and informatively them over for next Christmas. ISSUES ATTRACTIVE POSTER. written, and its contents are so presented that the 13.Because and because and because.There is mysteries of the new dance are easily solved by no end to the becauses. The advertising department ofthe Columbia the merest novice. H owever. Co. has just issued an attractive poster featuring There is relief in sight for us all.When the Pavlowa, the prominent danseuse.It is designed Oftenthedisagreeablebutnecessaryduties Victor Co. shall have completed its new additionsin several colors and calls attention to a Pavlowa would be done in half the time we take wishing to the record factory, whether this season or in dance article in the Ladies' Home Journal. we didn't have to do them. BUSINESS ISGOOD -THERE'S A REASON A TRIAL ORDERWHY WILL SHOW YOU THE GOODS AND THE SERVICE IS THE ANSWER The DOME RECORD CASE

should be in your stock.Holds, 20 records.Made in1 0" and 12" sizes. Equipped with lock and key.Order samples to -day, with the list of records and that particular style or finish of Victrola you are unable to get elsewhere. The completeness in filling and promptness in shipping your order will convince you we have both goods and service. Edison and Victor Distributer W. D.ANDREWS, Buffilo, N. Y. THE TALKING MACHINE WORLD. 57 lating for several years. The members unanimous- AT TRACTIVE STORE IN LAKEWOOD. GREAT ACTIVITY IN BUFFALO. . ly agreed that since there was nothing to provide George Hurlburt Has Handsome Quarters in Neal, Clark & Neal Did Large Holiday Busi-entertainment for the inmates of the home, a talk- Popular New Jersey Resort. ness and Closed a Most Satisfactory Year. ing machine would be the most suitable gift that could be made.The almshouse is advertising in The accompanying illustration affords an excel- (Special to The Talking Machine World.) the Carthage papers asking for the old records of lent view of the new quarters of George Hurlburt, BUFFALO, N. Y., January 6.-W. J. Bruhl, chief people living in Carthage.In this way it is hoped the successful talking machine and piano dealer of of the Neal, Clark & Neal talking machine forcesthat a large and varied collection of music can be Second street, Lakewood, N. J.The store oc-here, reports that the holiday trade was more than secured for the unfortunate inmates of the home. satisfactory, and ha r- bingers a year that willE. P. H. ALLEN WITH EDISON STAFF. go down in history as E. P. Huyler Allen has recently been added to the being the most success- sales force of the Thomas A. Edison, Inc.Mr. Al- fulsince the induction len's association in the musical business has been of ofthepopularinstru-such an extensive nature that he is well qualified ments into the big to fill the position he now holds. He is the form& store's policy. N e a 1,general sales manager of the Keen -O -Phone Co., Clark & Neal have one of Philadelphia. Mr. Allen has been connected with of the largestlinesin piano concernsfora number of years-among Buffalo,andescecially themtheAeolianCo.,LauterCo.,and Schu- duringChristmas werebert Piano Co. Mr. Allen's success with the new the big showrooms Edison diamond disc has already been very marked, crowded. Allrecords and heis greatly encouraged with the reception for sales were shattered, that the Edison disc is being given by the trade. and the racks were left looking unusually slim. "We never have done suchacashbusiness," declaredMr.Br u h 1. "Despite conditions, the trade here has kept far above the average, espe- The Warerooms of GeorgeHurlburt,Lakewood,N. J. cially in the high-priced John cupied the ground floor of a building erected es- machines. The new year opened up well; in fact, pecially for Mr. Hurlburt and on the site of his old the sales are phenomenal.Neal, Clark & Neal store. know that they will experience the biggest year in The equipment of the store includes a modern, history." indirect lighting system, three attractive soundp?oof Consistent newspaper, magazine and window dis- demonstrating booths with plate glass panels, an playadvertisingisdoing much topushsales improved record filing system and other features inBuffalo. Dealersfindadvertisingoftheir M. inkeeping withthecharacterofthebusiness own along with that of the various manufacturing handled. companies of much worth. Lakewood, located in the pines, is one of the most popular winter resorts near New York, and PRESENT VICTOR TO ALMSHOUSE. Mr. Hurlburt does a considerable trade in high Alumni of Carthage Collegiate Institute Con- grade records with transients. sidered Such a Gift Most Suitable for Enter- tainment Purposes. Dean Elbert Hubbard says that "Business consists in getting an order for the goods, filling the order to (Special to The Talking Machine World.) the satisfaction of the customer, getting the money KANSAS CITY, Mo., January 9.-The alumni of and completing the transaction to the profit andthe Carthage (Mo.)Collegiate Institute recently pleasure of all parties concerned." presented the almshouse of Carthage, Mo., with a handsome Victor talking machine. The reason for We can forgive a man for kicking if he limits itgiving the machine to the institution was that the Corp. to kicking goals. alumni wished to use a fund that had been accumu- PUTNAM, CONN. The Flexible Four Pointed Steel Needles PATENTED IN U. S.-FOREIGN PATENTS PENDING Flexible Needles are guaranteed to TALKING MACHINE play the Longest Records Per- i Four Pointed Flexible Needle fectly. Flexible Needles are guaranteed to save the record from wear. Flexible Needles are guaranteed to Needle eliminate the scratch. PATENTED Flexible Needles make old records FOUR TUNES ON ONE NEEDLE sound like new. MANUFACTURERS Flexible Needles are better because they do more. In Attractive Packages of 200 Points.Flexible Needles are made from the Increase Your Profit. best steel obtainable. Flexible Needles are the best for any Send for Samples and Prices today. record because they bring out all Quality Two Sources of Supply. that is in the record. and Quantity WRITETO -the ideal combination JOHN M. DEAN, Inc. for good needles at the PUTNAM, CONN. right prices. 58 THE TALKING MACHINE WOflLII.

"SCHOOL ROOM MUSIC." decided to include in the new publication every phase of school lifeto which the Grafonola is Second EditionofThis Interesting Volume adapted and has proven its worth, thcreby fur- Just Issued by the Columbia Co.-Admirablynishing Columbia dealers with invaluable informa- $101tw Illustrated and Beautifully Printed. tion to assist them in properly developing the pos- For sibilities of the school field. Talking Ma- chines, Typewriters, Phono- The Columbia Graphophone Co. has just issued "School Room Music"isprofusely illustrated graphs, Adding Machines, Cash a second edition of "School Room Music," which with pertinent photographs (two of which are Registers, Guns and Tools and all attained country -wide popularity when introduced shown herewith) from all parts of the country, Polished Instruments. THE FI- by the company's educational department some two and every picture serves to emphasize the value NEST OIL MADE.It absolutely prevents rust.NYOIL now sold of the Grafonola in the everywhere by allhardware and schoolroom and play- sportinggoodsmen. Large bottle ground.The various (cheaper to buy) 25c.; trial size, 10c. phases of schoolroom WM. F. NYE. New Bedford, Mass. work to which the Grafonolaisadapted are treated in detail in the new book under suc'i headings as "Pa- triotism,""Discipline," "Rhythmic Musicfor Calisthenics." "T h e For polishing Folk Dance," "The varnished woodwork it is Playground,""Mentalextremely satisfactory. No oil is so clean. Training," etc.Under thesetitlesarelisted Ask your watch repairer whose thevarious Columbia oil he uses on your watch. records which are spe- cially intended for each TALKING PICTURE INJUNCTION. classofeducational Commercial Biograph Co., Inc., Secures Tempo- work. rary Restraining Order Against the Renfax Studying Cultural Music with Aidof Grafonola. "School Room Mu- Co., Inc., Charging Patent Infringements on years ago.The new book resembles thefirst sic" is not only intended to present the practical Method of Synchronizing Talking Machines edition in name only, as in contents the publica-uses of the Grafonola in schools, but to furnish the and Films-Controls the Messter Biophone. tion is entirely new and up-to-date and infinitelydealer with an intimate knowledge of the educa- more valuable than the former edition. tional prestige ofthe talking machine, and the suc- Judge Hough, in the United States District Court, cess it has won from New York, on December 24 granted a temporary coasttocoast.Thisinjupction to the Commercial Biophone Co., Inc., book treats the impor-restraining the Rcnfax Co.,Inc., from "further tant subjects it coversconstruction, sale or use of new and useful im- in a thorough, compre-provements of sound producing machines in con- hensivewaythatis nection with films in order to synchronize both worthyof ca re f u Ifor the purpose of producing singing and talking thought and considera-moving tion, and Mr. Goodwin The Commercial Co.controlsinthe United and the Columbia Co. States the Messter Biophone, a German device are receiving well -de- patented in this country.It has pending infringe- served praisefor thement suits against all the other American makers detailedperfection ofof talking moving pictures. thismostinteresting Judge Hough gave the Renfax Co. leave to cause end educational publi- the suit to be set for final hearing Jan. 11, byen- cation,whichisdes- teringan order to that effect before Dec. 30. tinedtowinanew The Columbia Co.'s foreign record department has popularitythroughout announced the recording of two acts of the popular the country.It shouldopera "Aida" by a prominent group of Italianartists. prove a decidedly These records will be issued at the very moderate strongfactorinthe Pledging Allegiance to the Flag. price of seventy-five cents apiece (double disc), school campaigns. and the complete opera will be .ready in a short When it was decided a few months ago to issue a new book .to illustrate the educational prestige while. TAKE A LESSON. of Columbia products, Frederic Goodwin, director The Columbia Co. sent out to itsdealers re- of the Columbia educational department, deter- Take a lesson from the molecule.It's a little cently a complete list of the cut-out records an- mined to spare no efforts to make the new book thing.But take the biggest thing you know-nounced from time to time during the year 1914. trulyrepresentative of the remarkable progresswhat isit but molecules compiled?Big things inThis list of records is returnable to the company that the Grafonola has achieved the past year inbusiness are butlittlethings moulded together. under certain conditions mentioned in the letter educationalcircles. To this end Mr. GoodwinDon't overlook 'em. that accompanied the list. TO VICTOR AND COLUMBIA DEALERS Do you want to sell records to owners of EDISON DIAMOND DISC MACHINES? If you do, carry our "PERFECTION" attach- ment in stock. EDISON DISC MACHINE owners will be coming to you every day asking you if the records you sell can be played on their machines. If you carry our attachments in stock you not only have a chance to sell them, but you also have a chance to make record sales and add a new name to your record mailing list. We can also furnish you with a reproducer which is fitted to our attachment.Price of sample attachment, $2.50in gold,nickel, or bronze finish.With reproducer any finish $4.75.Cash or check must accompany each order for sample. We will quote you quantity price on cash or credit basis on request. EVERY PHONOGRAPH DEALER IN THE UNITED STATES AND CANADA SHOULD STOCK THIS ATTACHMENT. If you are interested write to us and we shall be pleased to give you our view of its present and future value. THE PERFECTION "BALL BEARING" ATTACHMENT NEW ENGLAND TALKING MACHINE CO. Plays lateralcutrecords on the EDISON DISC MACHINE 132Boylston Street BOSTON, MASS. THE TALKING MACHINE WORLD. 59

It looks like a big Columbia year coming. The new Columbia Grafonola "Nonpareil" at $150 looks like one of the biggest win- ners in it. Are youon,or justlookingon?

(Write for "Music Money," a book "full of meat" for those Columbia Graphophone Company dealers interested in quick and frequent turnover of capital.) Woolworth Building, New York

MOST ARTISTIC DISPLAY ROOMS. place, the arrangement and decoration of the newBIG HOLIDAY TRADE IN NORTHWEST. quartersis of a most elaborate character.The Are Those Opened Recently at 118 Washington Reports from Minneapolis and St. Paul Tell of Street, Hoboken, by Herman Jaffee-Han-demonstration booths are finished in French ivory effect and are set off with dainty carvings, and Satisfactory December Business, with Deal- dling a FullLine ofVictor Talking Ma- ers Optimistic Regarding New Year. chines-"Opening" an Important Affair. thatfinishpredominatesthroughoutthestore. Facing the booths is the main showroom with up- (Special to The Talking Machine World.) Oneof the handsomest talking machine stores to-date record filesclose at hand.The indirect MINNEAPOLIS and ST. PAUL, MINN., January 8.- in northern New Jersey is that opened on Decem- lighting system and rich furniture, rugs and other Victrolas,amberolas,Grafonolasand all the ber 1 at 118 Washingtonstreet,Hoboken, byHer - fittings give the store a decidedly cozy appearance. other olas went like hot cross buns in the Twin man Jaffee, who for a Cities in the pre -holiday times.There was only number of years has one complaint-all the dealers kicked because they soldVictormachines could not get enough goods.The crest of the and records as wellas wave came through at Christmas, which was to be sportingandphoto- expected, but the flood was going very high up to graphic goods at122 New Year and since then, whileit has subsided Washington street, that somewhat, trade has been fully satisfactory. city. \V. J. Dyer & Bro., distributors for the Victor At the formal open- lines and the Edison cylinder line, never did such ing of the new store talking machine business in their history and doubt- several thousand peo- less will be satisfied if they can repeat in the same ple were entertained by scale in the years to They were hampered Mr. Jaffee and his staff somewhat in their Edison business by the inability in a thoroughly pleas- to get stock on account of the fire.It should be ingmanner. An or- remarked here that the interior towns of northern chestrahad been en- Minnesota and Dakota still have a penchant for gaged for the occasion, the cylinder machines and the volume of their pur- refreshments chases is no inconsiderable item even for a house were like the Dyers. served toallcomers "We practically doubled the business of Decem- ;old the evening ended ber, 1913," declared Lawrence H. Lucker, mana- up with dancing. An ger of the Minnesota Phonograph Co. "We had interestingfeatureof prepared for big trade by stocking up and the fire the program wasthe did not affect us in the least.The Edison's are dancing of Miss Jaffee growing in favor and as they are being shown in andherpartner. Al Herman Jaffee's Neatly Arranged Showrooms. the two finest stores in the Twin Cities, we feel Edelstein, the well-knownsalesman connected with Above the show -windows Mr. Jaffee's name and certain that there is a big future for them in the Benjamin Switky. the words Victrolas and Kodaks are set in large Northwest.This section of the United States is As will be seen from the accompanying photo-panels of stained glass. A 500 -light working signtaking hold of the new style of music production graph,which was taken immediately afterthe will also be put into position over the door and the in earnest and it is not only the Edison lines that opening and with the many floral tributes stillin effect at night will serve to attract much attention.are doing well, butI understand that the other makes of machines are being sold on a larger scale VICTROLA CONCERT FOR ORPHANS. ranged now will include Victrola numbers; in fact, the major part of the affair will be given over to than ever.It's the music of the future without Denton, Cottier & Daniels Act asHosts at the talking machine department. much doubt." Entertainment for Benefit of Youngsters in Samuel Esser has opened an exclusive Edison Buffalo-Appreciated Good Music. store at 416 Central avenue.This is on the East TALKING MACHINE OF CONCRETE? Side and will be the only Edison store in that (Special to The Talking Machine World.) A writer in the Philadelphia Post draws some- section. BUFFALO, N. Y., January 6.-A musical program what on his imagination when he tells the follow- Archie Matheis, of the Talking Machine Co., composed in the main of Victrola selections from ing story: handling both Victor and Edison instruments, pro- the latest model instruments, more than delighted "So many different uses have been discovered fornounces the holiday trade the best he ever has had. a fashionable audience Thursday night in Elmwood cement that one is not surprised at anything an-The aftermath also has been excellent.He re- Music Hall.The concert, arranged by the well-nounced in this line, but one would hardly expect sumed the weekly recitals Thursday evening, Jan- known firm of Denton, Cottier & Daniels, was car- to hear of musical instruments made of cement.uary 8.For several weeks before the holidays ried out for the benefit of the youngsters of theThis, however, has been accomplished by an in-ended the recitals perforce were abandoned.The Buffalo Orphan Asylum, and although many ofventor who has resorted to the use of this material annualdinnerandtheaterpartytotheem- the city's most prominent musicians appearedin in order to produce a low-priced instrument.The ployes of the company is set for the latter part numbers, the Victrola selections were applauded as revolving table which holds the record is a disc ofof the month.They well have earned the enter- enthusiastically as were the original offerings. cement concrete, which offers a flat bed and has tainment. - There were twelve musical numbers, along with sufficient weight to impart a desired momentum. just one thing bothered the Columbia' managers the Victrola creations, which were selections from The record is placed on the disc and is revolvedin Minneapolis and St. Paul, their failure to get the operas.The children were unusually pleasedon a wire support by means of a crank handle. the instruments that were wanted.Scores of fine with the band numbers, several hundred hands ap-The wire support also carries the sound box with machines were sent out with the 'express under- plauding vigorously each selection played upon the its needle. The sound box is also of concrete withstanding that they would be exchanged after New Victor Victrola. the diaphragm imbedded init, the latter havingYear, when the new shipments from the East Several similar entertainments will be held dur-been put in place while the material is in a plastic would arrive. ing the winter by Denton, Cottier.& Daniels, whose condition. With the exception of the horn and The prospects are allthat one Could ask and talking machine department isone of the most diaphragm, this instrument is entirely of concrete, there are no dark faces among the talking machine complete in the country.The concerts being at -supported by a piece of wire," men and women of the Northwest, 60 THE TALKING MACHINE WORLD. the parts together is almost finished; Fig. 7 is a view indicating the same parts as Fig. 6 but with LATEST PATENTS RELATING TO TALKING most of the envelopes and tie rods in position; Fig. 8 is a view of one end of the binding device MACHINES AND RECORDS after the fastening of the parts isfinished; and Fig. 8 is a view of one end of the binding device the lines 9-9 and 10-10, respectively, of Fig. 7, WASHINGTON, D. C., January 8.-SOUND Box.-without employing any additional mechanism and these views also indicating the binding complete. Eldridge R. Johnson, Philadelphia, Pa., assignor to to effect disengagement between the needle and the the Victor Talking Machine Co., Camden, N. J. record as soon as the main driving spindle ceases MANDREL FOR SOUND REcoRDs.-Frank L. Capps, Bridgeport,Conn.,assignortotheAmerican Patent No. 1,118,348. to rotate. Co.,sameplace. Patent No.1,- The main objects of this invention are to pro- According to this invention the turn -table is so Graphophone vide in a sound box an improved casing; an im- mounted on its spindle that the starting or stopping 119,064. proved mounting for a diaphragm. One of the objects of this invention is to pro- of the latter automatically moves the turn -table into vide a mandrel for a talking machine on which In the accompanying drawings Fig. 1 is a longi- or out of its operative position and also causes the tudinal central section of a sound box constructed the sound records may be readily placed and se- rotation of the turn -table to be started or stopped curely held in position, but from which they can in accordance with this invention ;Fig. 2 an en- gradually.To this end the turn -table is mounted .,zys 2 ."5,9s. on itsspindle so as to rotate relatively thereto 14 0 within certain limits and the driving engagement between the spindle and the turn -table is effected 7.9.2. -10 through a cam surface. When the spindle is at rest the turn -table occupies a plane below that in which it rotates during operation of the machine, the in- 10' ertia of the turn -table relatively to the spindle and the cam surface causing the turn -table to be grad- ually rotated to the same speed as the spindle and simultaneously raisedinto engagement with the sound reproducing needle. When the record is com- pleted and the driving mechanism is stopped, the larged fragmentary front elevation of thedia- turn -table and the record it carries descend verti- phragm and its mounting; Fig. 3 a transverse sec- cally relatively to the spindle and thus are moved tion on a radial line of Fig. 2 and Fig. 4 a front out of engagement with the needle owing to the . . he more readily removed than heretofore. A fur- elevation of a diaphragm mounted in a continuous ther object is to provide a mandrel of this char- ring. acter which means for acoustically insulating the SOUND BOX FOR TALKING MACHINES.-Harry W. record from the mandrel. Hess, New York. Patent No. 1,18,345. The invention will he best understood by refer- The present invention relates to a form of repro- ence to the accompanying drawings, which illus- ducer for talking machines by the use of which trate one expression of the .inventive idea, and in the tone arm and horn hitherto used may be dis- which Fig. 1 is a perspective view; Fig. 2is a pensed with, while at the same Ilia gicater accur- cross-section on the line 2-2 of Fig. 3, and Fig. 3 acy of reproduc(ion is, attained: is a longitudinal section on the line 3-3 of Fig. 1. One object of the 'invention is the provision of EJECTOR MECHANISM FOR CYLINDRICAL RECORDS. an improVed dia'pfulagm having a peculiar confor- momentum of the turn -table.In this way the turn- table is automatically returned to its initial position-Frank L. Capps, Bridgeport, Conn., assignor to mation ,permitting a single disc to accommodate the American Graphophone Co., same itself to sounds of all qualities within any reason- without any danger to the surface of the record able degree of pitch, without imposing upon thewhich remains intact. ent No. 1,119,065. In the accompanying drawings, Fig. 1 shows in The present inventionrelatestotalking ma- particular clianging forms of vibration imparted to chines, and particularly to ejector mechanism for it any material coercion due to its own natural tone. front elevation diagrammatically the turn -table and Another object of the invention is the provision spindle in their inoperative position.Fig. 2 is aremoving the cylindrical records and blanks from side elevation also in the position of rest, and Fig. the mandrel. of means whereby one or more thin layers of air The object of the present invention is to provide are made active, each conforming as nearly as pos-3 shows the turn -table in operation. a simple device which may be readily manipulated sible to the ideal form of the diaphragm. DISC -RECORD HOLDER.-Julius M. Alter, president Boston Book Co., Brooklyn, N. Y.Patent No.and which will be durable and effective in opera- Fig. 1 is a front elevation of the combined ap- tion, the parts of which are compact and out of paratus as employed with a disc record seen in edge 1,121,446. the way, said parts being readily assembled and view; Fig. 2 is an enlarged sectional view of the This invention relates to means for holding in a disassembled. same on the line 2-2 in Fig. 1; Fig. 3 is an enlargedsafe and convenient manner disc records for talk- ing machines or the like. In talking machines employing a cylindrical form Among the objects of the invention is to produceof records or tablets, the mandrel of the machine an album -like structure having a series of pocketsand the interior of said records or tablets have a or envelopes for retaining individual records, the slight taper.When the record or tablet is in op- envelopes being made in a peculiar, simple anderative positionitfitstightly upon the mandrel strong manner, and all held securely in the album and_ revolves therewith, but a slight longitudinal book whereby the danger of tearing of the en-movement of the tablet tends to free it from fric- velopes or their slipping from the album will betional contact with the mandrel, and it may then prevented. be readily removed by hand.The tablet must fit Fig. 1 is perspective view of a record holder firmly on the mandrel when in operative position, made in accordance with this invention, the viewand being of wax or wax -like material, is liable to be broken or injured in imparting the initial Tu' longitudinal movement thereto to remove it from

27 the mandrel.It has heretofore been proposed to ro -itu .... 2/ effect thisinitial or loosening longitudinal move- ment by means of lever mechanism which is open M to several objections.It isliable to damage the sectional view of the mounting for the needle arm tablet, is more or less inefficient, and is in an ex- looking at right angles to Fig. 2; Fig. 4 is a face posed position where itis in the way of the op- view of the preferred improved diaphragm, one erator in manipulating the machine. quadrant only being shown completed, and Fig. 5 The object of the present invention is to provide is a sectional view of a small portion of the dia- anefficientmeans for imparting theinitialor phragm. starting movement to the tablet, which means shall DISC TALKING MACHINE.-Max Marcus, Pankow, be free from the objections above indicated, and near Berlin, Germany.Patent No. 1,115,707. with this object in view, the invention consists, This invention relates to disc talking machines showing the holder lying open and empty; Fig. 2generally stated, of a member placed preferably such as gramophones and the like and has for its is a plan of view of one of the anchor memberswithin the interior of the mandrel revolving there- object to provide an appartus whereby the needle before it is folded; Fig. 3 is a perspective view ofwith,butcapable, under certainconditions,of or like member carried by the sound box is auto- one of the tie strips; Figs. 4 and 5 are perspective longitudinal movement with relation to the man- matically brought into operation instead of being views showing progressive steps in the assemblingdrel and provided with an outwardly projecting moved by hand or by some separate mechanism as of the anchor members and tie strips; Fig. 6 is amember or members for engaging the record dur- heretofore. plan view of one end of the binding strips showinging said longitudinal movement and imparting the A further object of this invention is to insurethe relation between one of the anchor membersinitial or starting movement thereto. the needle always engaging the record smoothly and the, tie strips when the operation of securing Fig, 1is an elevation, partly in section, of the THE TALKING MACHINE WORLD. 61 LATEST PATENTS RELATING TO TALKING MACHINES-(Continued from page 60). mandrel, the record mounted thereon, and the threads.In a reproducer constructed in accord- every way for the purpose of recording and re- means for ejecting the record from the mandrel,ance with this invention the stylus will not skip producing sounds. the parts being in.the position which they occupy from one thread to another when the reproducer Another object of this invention is to construct during the normal operation of the machine, that is jarred, for all looseness in the connection be-the parts of the record-that is, to say, the base or is to say, when a record is being made or repro- tween the floating weight and member carryingbacking and the outer covering of sound -recording duced; Fig. 2 is a view similar to Fig. 1, except the stylus lever is obviated. material-of substances which have the same or that the parts are shown in the position which they . Figure 1 is an elevationpartly broken away, practically the same coefficient of expansion under occupy after the ejector mechanism has been op- and partly in section, showing a reproducer con-changes of temperature, whereby both parts of the structed in accordance with the invention; Fig. 2phonogram blank are made to expand and con- is a bottom view of Fig. 1; and Fig. 3 is a viewtract equally and the cracking of the outer surface similar toFig.2, showing different positions of material does not occur. the member carrying the stylus lever, the sound - In the drawing A represents the outer recording box body being omitted. layer or surface formed of a hard, tough compo- SOUND REPRopucER.-Thomas A. Edison, Llewel-sition such as the shellac and tetra-chloronaphtha- lyn Park, West Orange, N. J., assignor to New Jersey PatentCo., same place.Patent No.1,- OW- A 119,141. .0):057. s (4911%0- 30: This invention relates to sound reproducers, and the object is to provide a reproducer in which the stylus lever is so mounted that the stylus will al- ways track the record faithfully under all circum- stances.The stylus lever is so mounted as to be erated, and when the cylinder may be readily re-moved with the greatest freedom in conformity moved by introducing the hand in the end thereofwith the engagement of the stylus in the record fga-oz, ir WO?' . which projects off of the mandrel; and Fig. 3 is a groove.The stylus lever and its mounting are of - detailperspectiveshowing therecord -engaging small mass or inertia and are movable laterallylene mentioned above, and B the base of cheaper members and associated parts. with respect to the floating weight supporting the material such as montan wax and cotton flock, and PHONOGRAPH REPRonucER.-Alexander N. Pier -same, the stylus lever also preferably being bodilyif desirable inert powders, such as chalk.While man, Newark, N.J.,assignor by mesne assign-movable with respect to the weight in a plane at the inventor has shown a cylindrical record, the ments to New Jersey Patent Co., West Orange, N.right angles to the plane of the latter.The pro- invention is evidently applicable to disc records. J.Patent No. 1,119,113. visions of means permitting lateral movement of PHONOGRAPH.-Adolph F.Gall, West Orange, The present invention relates to phonograph re-the stylus with respect to the floating weight isN. J., assignor by mesne assignments to the New producers and has for its object the provision ofintended to permit the stylus to track the record JerseyPatent Co.,sameplace. PatentNo. an improved mounting for the stylus lever, whereingroove without having to overcome the inertia of 1,119,269. all looseness in the connections of parts is obviated, thefloating weight when a lateral movement is This invention relates to phonographs, and more which renders thereproducer capable of with-necessary, and the provision of means permittingparticularly to an improved connection between standing jarring without causing the stylus to skip the stylus lever to move bodily toward and away the reproducer and sound -conveying or reproducer from one thread of a record to another, and thus arm of a phonograph. insures the exact tracking and reproduction of a The principal object of this invention is to pro- record. tY U R, vide an improved connection particularly adapted Itis customary inreproducers,as now con- for use with a mechanically fed sound -conveying structed, to pivotally mount the floating weight on arm whereby the reproducer is capable of adjust- the sound -box, to provide a member, pivotally con- /95 ing itself to irregularities in the record groove and nected to the weight for carrying the stylus lever, of being readily lifted from the record surface. and to provide separate means, such as a spring, Another object of this invention is to provide for normally holding the member in central posi- an improved means for lifting the reproducer and tionwhile allowinglateralmovements thereof. positioning the same on the record surface. This constructionisobjectionable owing tothe Fig. 1is a side elevation of the improved de- UVr impossibility of making a sufficiently tightfitin mgr vice applied to a reproducer and reproducer arm; the pivotal connection of the floating weight and Fig. 2 is a central vertical section of the repro- member, the looseness existing therein, and which increaseswithuse,frequently resultinginthe jumping or skipping of the stylus from one thread from the floating weight prevents binding of the of a record to another when the reproducer is mounting in the weight and increases the sensitive- Th./ jarred, giving a faulty reproduction and producingness and efficiency of the device. foreign and objectionable sounds. Another object of the invention is the provision In overcoming the objections indicated, the re- of a roller upon the stylus lever mounting, this producerisconstructed as follows:A floatingroller contracting the under side or other surface of the floating weight during the lateral movements weight is pivotally mounted on a reproducer sound- dvcer arm and the improved connection, the repro- box of usual construction, a member of small in-of the lever with respect to the weight, wherebyducer being shown in side elevation; Fig. 3 is a friction is reduced. plan view of the reproducer and the connection for Figure 1 representsinsideelevation and insecuring the same to the reproducer arm; Fig. 4 vertical cross-section a reproducer embodying one is a section taken on line 4-4 of Fig. 3, and Fig. 5 form of the invention.Fig. 2 is a bottom plan isa fragmentary elevation of the improved posi- view of the same.Fig. 3 is a cross-section on line tioning means. 3-3 of Fig. 1 looking to the right.Fig. 4 is a partialsideelevation and verticalcross-section H. H. Swanson has opened a talking machine through a modified form of this device.Fig. 5 isstore in Grand Rapids, Mich. a bottom plan view of the same.Fig. 6 is a cross- section taken on line 6-6 in Fig. 4, and Figs. 7 and 8 are views similar to Figs. 4 and 5 of another 60 YEARS' ertiacomparedwiththatoftheweightis modified form of this device. EXPERIENCE employedfor carryingthestyluslever,which SOUND-RECORD.-Thomas A.Edison, Llewellyn isconnectedto thediaphragmmountedin Park, West Orange, N. J., assignor to the New thesound -boxinanysuitablemanner, and Jersey PatentCo., fame place.Patent No.1,- the memberismountedon theweightby 119,112. PATENTS means ofa resilient member rigidlyconnected This invention relatesto an improved sound - atitsendstotheweight TRADE MARKS and memberre- record, preferably of that type which consists of a DESIGNS spectively.This resilient connection between the COPYRIGHTS &C. base or backing of one material, usually a molded Anyone sending a sketch and description may weight and member rimy be of any suitable con- quickly ascertain our opinion free whether an material, and an outer surface or covering of an- Invention is probably patentable. Communica struction, but as shown is a very thin flat sensitive tions strictly confidential.HANDBOOKon Patents other material which receives the sound -record. sent free. Oldest agency for securing patents. spring of any suitablematerial, such as spring Patents taken through tlunn Co. receive The main object of the invention is to produce a epectal notice, without charge, In the rtel, which normally maintains the member car- record which can be cheaply and readily produced, Ing the stylus lever in central position while al- which will be strong and durable, have very little Scientific American A handsomely Illustrated weekly.Largest cir- lo1;1ing lateral movement of the member with re-surface noise on reproduction, the record itself culation of any scientific journal.Terms, $3 a spe,t to the weight so as to permit the stylus topermitting a large number of reproductions with- year: four months, $1. Sod by all newsdealers, faithfully follow allirregularities in the record MUNN & Co36 1 Et roadway.New York out sensible wear, and which will be effective in Branch Office. 825 F St-, Washington. D.C. , 62 THE TALKING MACHINE WORLD.

17672 The Victors March (Louis Elbel) Vietor Military Band10 VaBrasritnyardlareh(Earl V. Moore Arr. Geo. D. Vie)T(tforromSonata,Militarytor ond 10 RECORD BULLETINSFOR FEBRUARY, 1915. Funeral March (Beethoven) 26) Vessella's Italian Band 12 Moonlight Sonata (Beethoven)(Sonata inCI; minor-Op. 27, No. 2) (First movement) A1661 Chin -Chin(Caryll)."Love Moon." Soprano Italian Band 12 EDISON BLUE AMBEROL RECORDS. and Tenor duet, Orch. aecomp 35423 GemsVessella's"The Spring Maid"(Smith -Rein - Miriam Clark 10 hardtf)rom Victor Light Opera Company 12 REGULAR LIST. Calling Me Home (Barrett.)Orch. accomp. Gems from "The Pink Lady" (McLellan-Caryll) 2518 Amazonia-Polka Bresilienne (P. J. de 0. Pinto) Columbia Stellar Quartet 10 Victor Light Opera Company 12 (For dancing) National Promenade Band A1662 A Little Bit of Heaven (Shure, They Call It Ire- NEW EDUCATIONAL RECORI)S. 2528 As You Please-One-step (Leopold Lamont) (For - land)(Ball).Tenor Solo, orch. accomp 17688 Go Down Moses (Old Negro Spiritual)(Unae- dancing) Jaudas' Society Orchestra John Barnes Wells10 eompanied) ...... Tuskegee Institute Singers 10 2522 Dear Old Songs of Long Ago (D. Erwin Force) Roses Remind Me of Someone (Dempsey and I Want to Be Like Jesus (Unaccompanied) 10 Tenor and Chorus, orch. accomp Schmid). Tenor Solo, orch. aecomp.. Tuskegee Institute Singers Emory_ B. Randolph and Chorus Henry Burr 10 BLUE LABEL RECORD. 2514 Dodo Dawdle-Fox Trot (Ernest Dunkels)For A 1663 Cotton Blossom Time (Wenrich) Tenor and 45059 Oft in the Stilly Night (Poem by Thomas Moore; dancing National Promenade Band Baritone Duet, orch. aecomp music arranged by Sir J. Stevenson) 2631 Echoes from the Movies(Frosini) Accordcon Billy Burton and Edgar Hall 10 Christine Miller 10 Solo. P JFrosini Tennessee, I Hear You Calling Me (Godfrey). Calm as the Night (Carl Bohm) .Christine Miller 10 2516 For You (Laurence H. Montague) Contralto and Tenor Solo, orch accomp. Billy Burton10 PURPLE LABEL RECORDS. Baritone Duet, orch. accomp A1664 We Take Off Our I-Iatsto You, Mr. Wilson 60109 Beam from Yonder Star-A Serenade-Tenor Helen Clark and Vernon Arthibald (Merrill)Orch. accomp. ....Peerless Quartet 10 Solo (Foster -Bullard) Lambert Murphy 10 2525 FuniculiFunicula (L. Denza) Tenor and Chorus The A. O. H -.'sof theU.S.A.(Glogau). 60129 The A. 0. H.'s of the U. S. A..Soprano Solo. with orch. accomp...Chas. W. Harrison and Chorus Orch. accomp. - Peerless Quartet 10 (J. McCarthyJ Glogau) Nora Bayes 10 2526 Grandfather's Clock(Henry Clay Work) Con. A1665 Tip Top Tipperary Mary (Carroll).Baritone 60130 Sunbeam Sal (W. D. Cobb -L. Edwards) tralto, Tenor and Chorus, orch. aceomp Solo, orch. accomp Henry Santrey 10 Nora Bayes 10 Helen Clark, Walter Van Brunt and Chorus By the Side of the Girl You Love (Goetz). THE FEBRUARY RED SEAL RECORDS. 2513 IIe's a Rag Picker (Irving Berlin) Male Voices, Tenor Solo, orch. accomp Arthur Clough 10 64440 The Moon Has Raised Her Lamp Above, from oreh.accomp. PeerlessQuartet A1666 It's Too Late Now (Von Tilzer) Baritone and "Lily of Killarney"(Jules Benedict)Tenor 2515 In Siam-Wars of the World (N. Y Hippodrome) Tenor Duet, oreh. aceomp. and Baritone Duet, in English (Manuel Klein) Tenor and Chorus, orch. ac - Arthur Collins and Byron G. Harlan10 John McCormack and Reinald Werrenrath 10 comp. Billy Murray and Chorus That Moonlight Serenade (Meyer). Baritone and 64458 Chanson a Bercer (Lullaby)(Florent Schmitt) 2520 It Is Enough-Elijah (Mendelssohn) Basso Solo, Tenor Duet, orch. accomp ViolinSolo, piano aceomp. by George Falk- oral. accomp FredericMartin Arthur Collins and Byron G. Harlan10 enstein Maude Powell10 2519 Last Night When You Said Good -Bye (Irving M. February Dance Records Recorded Under the Supervision 64471 A Memory (Mary L. Huntley -Edna R. Park) Wilson) Contralto Solo, orch. accomp. of G. Hepburn Wilson, Bass Solo in English. ....Herbert Witherspoon 10 Marie Morrisey A561.8. Valse Marie (Israel) Prince's Orchestra.12 64476 It's a Long, Long Way to Tipperary (Tack Judge - 2512 Last Rose of Summer-Martha (MooreFlotow) Old Folks Rag (Sweatman) Fox Trot Harry Williams) Tenor Solo with Stale Chorus Soprano Solo and Chorus, orch. accomp. Van Eps Banjo Orchestra 12 in English. John McCormack 10 Elizabeth Spencer and Chorus A5619 The Only Girl (Herbert)."Personality." One - 74353 Carmen--Micaela's Air(I Am NotFaint 2523 Le Rouli-Rouli (Jean Schwartz) For dancing.... Prince's Band 12 Hearted) (Act III)(Bizet) Soprano Soloin National Promenade .Band TletepLilac Domino (Cuvillier)."Waltz" French. Frances Alda 12

2517 LoveMoon-ChinChin(IvanCaryll) Soprano Prince's Band 12 74392 Canto Amoroso-Liebeslied (Love Song) (Sam- and Tenor Duet, orch. accomp. A5620 Enticement (Yenbad).Tango....Prince's Band 12 martini-Elman) Violin Solo, piano accomp. by Elizabeth Spencer and Walter Van Brunt You For Me, Me For You (A. Von Tilzer) Percy B. Kahn.. Mischa Elman 12 2524 Oh Promise Me-Robin Hood (De Koven) Flue- One-step Prince's Band12 74420 Carry Me Back toOldVirginny(Plantation gelhorn Solo, orch. accomo Anton Weiss A5621 La Russe (Chalif) Prince's Band 12 Melody)(James Bland) SopranoSolo and 2525 One Wonderful Night (Clarence M. Jones) So. Do Do Dawdle(Dunkels). One-step Male Chorus, in English ..Alma Gluck 12 prano and Tenor Duet, orch. accomp. Prince's Band 12 87200 Jesus,Lover of My Soul(Refuge)(Charles Marie Kaiser and Emory B. Randolph A5622 La Vraie (Pinto).Polka Bresilienne Wesley -Jos.P. Holbrook)Soprano and Con- 2527 Rienzi Overture (Wagner) Edison Concert Band Prince's Band12 tralto Duet, in English 2532 Roll On, Beautiful World, Roll On (Ernest R. I've Only One Idea About the Girls(Pianta- Alma Gluck and Louise Homer 10 Ball)Baritone Solo,orch. aceomp-Arthur Crane dosi).Fox Trot Prince's Band12 87206 Annie Laurie (Scott) Contralto Solo, in English 2511 Rose of Italy (Lyons and Yosco) Tenor Solo and A5623 Under the Japanese Moon (Maurice Glide). Louise Homer10 Chorus, orch. aceomp..... W. Van Brunt and Chorus (Haenschen)-One-step Prince's Band 12 87209 Le Bonheur est Chose Legere (Saint-Sdens) So- 2534 Sally in Our Alley.Male Voices First Love (Holzman). Waltz.Prince's Orchestra12 prano -Violin Solo, piano accomp. by Sam Chot- Knickerbocker Quartet zinoff Alma Gluck and Efrem Zimbalist 10 2530 Sister Susie's Sewing Shirts for Soldiers (Herman 87210 Carmen-Habafiera (Love Is Like a Wood Bird) E. Darewski) Tenor Solo, orch. accomp (ActI)Soprano Solo, inFrench Billy Murray VICTOR TALKING MACHINE CO. Geraldine Farrar 10 2535 Skating Troa-One-step (Leonard Stagliano) For 88511 Carmen-Seguidilla (Near the Walls of Seville) dancing National Promenade Band THE FEBRUARY DANCE RECORDS. (Act I) (Bizet) Soprano Solo, in French. 2529 Tannhauser March (Wagner) ...Edison Concert Band No. Size. Geraldine Farrar12 2521 Violet-Chin-Chin(Ivan Caryll) Soprano Solo 17680 Le Rouli Rouli (The New Castle Dance) (Jean 88512 Carmen-Chanson Boheme (Gipsy Song)(Les and Chorus, orch. accomp...Mary Carson and Chorus Schwartz) Victor Military Band10 tringles des sistres) (Act II)(Bizet) Soprano Balaneello (The New Castle Dance) (G. Noceti) Soln, in French Geraldine Farrar 12 Victor Military Band 10 88512 Carmen-Las has dans la Montagne (Away to 17682 Cecile-WaltzHesitation(Frank W. McKee) Yonder Mountain) (Act II)(Bizet)Soprano COLUMBIA GRAPHOPHONE CO. Victor Military Band10 Solo, in French Geraldine Farrar 12 Millicent-Waltz Hesitation (Frank W. McKee) SYMPHONY DO( PLE-DISC RECORDS. Victor Military Band10 N o. Size. 35421 Oh, My Love-Medley One-step TALKING MACHINE EXPORTS. A5626 Don Carlos (Verdi) "0 Don Fatale" (0 Fatal Victor Military Band 12 Gift) Mezzo-soprano, in Italian, with orch. ac- When You Wore a Tulip and I Wore a Big Red The Figures for October Presented-Exports companiment. Eleonora De Cisneros12 Rose-Medley One-step.. Victor Military Band 12 Huguenots (Meyerbeer) "Lieti Signor" (Song 35425 'The Girl from Utah-Medley Fox Trot Show Falling Off for the Month. of the Page).Mezzo-soprano, in Italian with Victor Military Band12 orch. accomp. Eleonora Dc Cisneros 12 Tennessee, I Hear You Calling Me-Medley One- A5624 Parted (Tosti) Tenor Solo in English, with orch. step Victor Military Band 12 (Special to The Talking Machine World.) aceomp. Morgan Kingston 12 35408 Apropos-One-step (Frank W. McKee) WASHINGTON, D. C., December 30.-In the sum- Come Into the Garden, Maud (Balfe)Tenor McKee's Orchestra 12 Solo, in English, with orch. accomp TangoPrincess-One-step, fromtheoperetta, mary of the exports and imports of the commerce Morgan Kingston12 "Tango Princess" (Jean Gilbert) BLUE -LABEL DOUBLE -DISC RECORDS. McKee's Orchestra 12 of the United States for the month of October (the A1653 'Heath the Oaks (Sawyer).Unaccompanied Wellesley College Glee Club10 POPULAR SONG HITS OF THE MONTH. latestperiod for whichithas been compiled), 1914 Prize Song (Mulford) Unaccompanied 17541 The Rose of My Dreams (Ruth L. Stoddard) which has just been issued by the Bureau of Sta- Wellesley College Glee Club10 Edna Brown -James F. Harrison10 A1656 Remembrance (Telma). Place Mandolin Quartet10 Good -Bye, Little Girl of My Dreams (IToward- tistics of the Department of Commerce and Labor, ItalianSuite (Gruenwald)Allegro Vivo Phillips) Edna Brown -James F. Harrison10 Place Mandolin Quartet 10 17678 Tip -Top Tipperary Mary (Macdonald -Carroll).. the following interesting figures relating to talking RECORDS BY MANOLITO FUNES. TIIE WONDERFUL Peerless Quartet10 machines and supplies are set forth: BOY PIANIST. When the Grown Up Ladies Act Like Babies A1660 Arlequine (Chaminade).Piano Solo (I've Got to Love 'Em That's All)(Young. The total exports of talking machines for Octo- Manolito Funes10 Leslie -Abrahams) Murray10 The Whispering Wind (Wollenhaupt). Piano 17679 The Whole Town's Wise (I'm in Love with You) ber,1914, amounted in valueto $50,644, while rec- Solo. Manolito Funes10 (Drislane-Richards)...Ada Jones -Billy Murray10 ords and supplies for October, 1914, amounted in A1667 The Golden Ring (German Folk Song) When You're Wearing the Ball and -Chain, from Columbia Ladies' Quartet10 "The Only Girl" (Blossom -Herbert) value to $81,032. Aloha Oe(Liliuokalani). With Chorus of Billy Murray10 Women's voices. Prince's Orchestra10 17683 I'm Glad My Wife's in Europe (Archie Gottler)

SACRED NUMBERS OF UNUSUAL CHARM. Will Halley10 SEES HIS FINISH. A1668 Softly kloating on the Air (Root).Orch, ac- I'mGoing BacktoLouisiana(Thompson- eomp. Columbia Mixed Quartet10 Keithlev) Collins and Harlan 10 Scatter Seeds of Kindness (Vail).Tenor and 17684 I Knew Him Whe'n He was All Right (Bryan - The man who keeps thinking "ishkabibble" soon Baritone Duet, orch. accomp Von Tilzer) American Quartet 10 Harry McClaskey and Gwilym Miles10 Chinatown, My Chinatown (Jerome -Schwartz).. puts the "ish" in his "finish." An Excellent Fife and Drum Corps Double. American Quartet10 A1654 Garry Owen and The Campbells are Coming 17685 I'm Coming Back to Dixie and You (Yosco-Mul- Fife and Drum Corps10 Peerless Quartet10 British Grenadiers and Johnny Cope. In the Hills of Old Kentucky (My Mountain 'Here isYourAnswer;"in g Fife and Drum Corps 10 Rose) (Shannon-Johnson)..Campbell and Burr 10 Popular Cympositions by Berkes Bela Orchestra A1655 Stephanie Gavotte (Czibulka) TWO NEW CELESTA DOUBLES. WEBSTEKS Berkes Bela Gypsy Orchestra10 17674 Old Folks at Home (Transcription) (Stephen C. Fascination-Valse Lente... Foster)(Celesto Solo) Felix Arndt10 Berkes Bela Gypsy Orchestra10 Old Black Joe (Transcription) (Stephen C. Fos- ?NEW INTERNATIONAL) Band Numbers of Peculiar Excellence. ter)(Celesta Solo) Felix Arndt 10 A1657 Siamese Patrol (Lincke.) Columbia Band.10 17691 To a Wild Rose (Edward MacDowell) (Celesta TH EMERR IA M WEB SI E R Twilight Dreams (Thurban) Columbia Band10 Felix Arndt10 Fr It answers with final authority all Two Humorous Music -Hall Novelties. Drink to Me Only with Thine Eyes (Old Eng- Ei kinds of questions in Language, His- A1658 Jerry Jeremiah (Murphy).Baritone Solo. orch. lish)(Celesta Solo) Felix Arndt10 tory, Biography, Fiction, Trades, I; accomp Stanley Kirkby10 17690 Charme d'Amour (Love's Spell)(Weslyn-Ken. B Arts, and Sciences. I Had a Divil of a TiMe Last Night (Weston). Olive Kline10 sketch with orch. accomp ' Whit Cunliffe10 When You're Away! from "The Only Girl" 400,000 Words and Phrases Defined. DOUBLE -DISC RECORDS. (Blossom -Herbert) Olive Kline10 Illustrations. Mid-Winter So.Hi 17689 Sylvia Ballet-Valse Lento (Leo Delibes) 6000 a A5625 TheOnlyGirl(Herbert).. "When You're Victor Concert Orchestra10 11 2700 Pages. Away."Soprano Solo, orch. aceomp. Le Secret-Intermezzo (Leonard Gautier) Grace Kerns12 Vessella's Italian Band10 E Write for The Song of Songs(Moya), SopranoSolo 17676 Macushla (Rowe-MacMurrough...Chas. Harrison10 orch. accomp. Grace Kerns gi specimen 12 ,,,...t Tnim.cpri ,(Chauncey Olcott)..Rced Miller 10 pages, FLURSTEDT etc., C HIFASINICK" E. SAUERLANEITbel Apolda I. Th., Germany FREE. The largest manufacturing plant in the world devoted exclusively to the G. & C. manufacture of Master -Waxes and Master -Blanks for Merriam Co., Gramophone and Phonograph Recording Springfield, Mass. Sale Manufacturer of Wax "P." the best recording material for Berliner -cut. ar-le,so, THE TALKING 11121.CHINE WORLD. Leading bbers of Talking Machines in America

LEE-797-1 SERVICE FIRST V I C R Where Dealers May Secure DISTRI rUTE R S EXCLUSIVE VICTOR JOBBERS VICTORS 'EXCLUSIVELY WHOLESALE ONLY We make a specialty of getting the order out ortime-every time. COLUMBIA The R....,uro.,,olph Wurlitzer Co. Standard Talking Machine Co. CV74CINNATI and CHICAGO42,E.d Product PITTSBURGH, PA. Two' points of supply; order from the nearer. Iii...... -....., Ready,FullStocks, and Prompt Deliv- eries from Convenient Shipping Edison Phonograph Distributors Centers all over the United States. PERRY B. WHITSIT L. M. WELLER f°rthe SOUTHWEST PERRY B. WHITSIT CO., All Freign Records in Stock. Distributors 213 South High Street, Colnntbas, Ohio. Houston Phonograph Co., H9riaTAIN, Atlanta,Ga.,ColombiaGrapbopboneCo.,132 Edison ViotorTalking PeachtreeSt. Phonographs Machines Baltimore, Md., Colombia Grapbopbone Co., 305- andRecordsJOBBERSnd Roords 807 North Howard St. Birmingham, Ala.,Columbia GrapbopboneCo., 1818 Third Ave. Boston, Mass., Columbia Graphophone Co.,174 NEW,) ENGLAND Tremont St. JC)13BLIA HEADQUARTERS Buffalo, N. Y., Columbia Grapbopbone Co.,022 Main St, 0 LIVER Largest VICTOR Talking Chicago, 111., Columbia Oraphophone Co.,14 N. Machine,Distributors East EDISwi AND VICTOR Michigan Ave. DITSONof Chicago. Machines, Records and Supplies. Cincinnati, 0., Colombia Grapbopbone Co.,117- COMPANY THE EASTERI4 TALKING MACHINE CO. 119 W. Fourth Ave. Creatorsof"The Fades( Victor Cleveland, 0., Columbia Grapbopbone Co.,1376 Service." Let astellyou mare 177Tremont Stret.1 - BOSTON, MASS. Euclid Ave. shoat oar service. Dallas, Tex., Southwestern Talking Machine Co.. BOSTON 1101 Elm St.Columbia Building. Denver, Coto., Columbia Stores Co., 505.507 Six- teenth St. Detroit, Mich., Colombia Grapbopbone Co.,114 PACIFIr, COAST D1STRIBU-TORS OF Broadway. Hartford, Conn., Columbia Grapbopbone Co.. 719 VictorTalking Machines Main St. RECOSO5 Indianapolis. Ind.,ColumbiaGrapbopbone Co.. STBIN WA'Y PIANOS-LYON ScIIEALY 27 N. Pennsylvania St. "`""'`sy MAKE" BAND INSTRUMENTS Kansas City, Mo., Columbia Grapbopbone Co., W. J. DYER & BRO. San Fral,tismPortland 1112 Grand Ave. Sherman. Clay & Co. Lincoln, Nebr., The Graf000la Company.1035 Saint Paul, Minn. Oakland Lai Angeles 0 St. Livingston, Mont., Scheober Drug Co. Los Angeles. Cal., Columbia Grapbopbone Co., 430.422 S. Broadway. 11 Louisville, ICy., Columbia GrapbopboneCo., 403 South Fourth St. Milwaukee, Wis., Albert G. Runde, 615 Grand VICTOR & EDISON Ave. Minneapolis, Minn., Colombia Grapbopbone Co., Distributors The Chicago 424 Nicollet Ave. New Haven. Conn., Colombia Grapbopbone Co., 25 Church St. Quick Service for all points in the North- New Orleans, La., ColumbiaGrapbopboneCo., 933 Canal St. west.Machines, Records, Supplies. Edison Jobber New York City, Columbia Grapbopbone Co., 89 Chambers St. Philadelphia, Pa.. Pennsylvania Talking Macb. Co., 1100 Chestnut St. The perfection of Musical Pittsburgh, l'a., Columbia Graphophooe Co., 101 reileralSt. Portland, Me., Columbia Grapbopbone Co.,550 Instruments-THE EDISON Congress St. Portland, Ore., Columbia Grapbopbone Co., 871 Washington St.,: Ellen Music House. diamond disc PHONOGRAPH Providence. H.I.,Columbia Grapbophooe Co.. 119 Westminster St. -with EDISON double disc Rochester, N.Y.. The Graf000la Company, 23 Do you Clinton Ave., Sootb. Sacramento, Cal., Kirk, Geary & Co. records. Salt Lake City, Utah, Daynes-Beebe Maine Co. 45 Maio St. Sun Francisco, Cal., Columbia Graphophooe 884 Sutter St. belong with THE PERFECTION OF Seattle, Wash., Columbia Grapbopbone Co., 1311 First Ave.: Ellen Moalc House, 3d and Univer- SERVICE-Our Service. sity Sta. Spokane, Wash., Colombia Grapbopbone Co.. 818 Sprague Ave "the quick Springfield, Masa.. Colombia Grapbopbone Co., The Perfection of adver- 174 Worthington St St. Louts, Mo., Colombia Grapbopbone Co.,1008 Olive St. tising for the dealer- Our St.Paul. Minn., Colombia Grapbopbone Co., 17 East Sixth St. or thedead" plan. 'Tampa. Fla., Tampa Hardware Co. 'Terre Haute. Ind., 640 Wabash Ave. Toledo. 0., Colombia Grapbopbone Co., 229 Supe- rior St. Every talking machine job- Washington, D. O., Colombia Grapbopbone Co.. The Phonograph Company 1210 G St.,N. W. berin America should be 229 So. Wabash Ave. CHICAGO represented in The World of DEALERS WANTED-Exclusive sellingrights given wherewe are not actively represented. January 15th. Write for particularsto the Columbia Craphoyhone Department,WoolworthBuilding, DESK MOINES Co.,Wholesale If you are keenly alive to CHASE & WEST New York. Headquartersfor Canada: your business interests you Columbia Craphophone Co., 363-5-7Sorauren Ave. Machines Everything Toronto, Ont. will be with the live ones and Records Ielorin stock all occupy space in the issue of Cabinets the time. The World of that date. WHOLESALE TO IOWA TRADE Sendusyour name and address and we will mail you Southern Victor Dealers Largest Stock VICTROLAS and RECORDS. The time to secure space is postpaidcompleteillustratedcatalogues,givingdetailed Prompt Shipment and Lour Freight Rater. information concerning allVictor products. Showing the now, and get your copy in at various styles of Victor Machines, list of all'Victor Records. WALTER D. MOSES & CO. the entire line of Victor Cabinets, Repair Parts and all Ac- Oldest Music House in Virginia or North Caroling once.Don't be a "dead one." GJS'sas. 1./GUCFS, let us Help you [11111,1 aV ICIOTnosiness. RICHMOND, VA. THE TALKING 1IACHINE NVORLD

OUR POLICY OF EXCLUSIVE REPRESENTATION TO LIVE DEALERS Is but One of the many strong reasons why you should become a Sonora dealer.It is 2n inviting proposition to be the only Sonora dealer in your section.You, get direct benefit from your own ef- forts without assisting your competitors.Every Sonora sold is the first of a series.Satisfied' i.Uscom- ers talk about their Sonora. Be first in your field.Do not wait for somebody else to show you how good a proposition the Sonora is to handle.Territories are being closed very fast, and your O.'11 in- terests demand that you investigate the Sonora line now. SONORA.The is the Acme of Perfection in Tone Quality Universal Playing Motors of Power and Precision Individuality It is the only phonograph that Plays Perfectly all makes of Disc Records and can be called "THE HIGHEST CLASS TALKING MACHINE IN THE WORLD" The Sonora line is the most complete line on the market with styles at $35, $40, $50, $75, $100, $135, $150, $200.All styles from $75 to $200 equipped with electrical apparatus, $75 list additional.

It l Al The SONORA Multi -Playing Jewel Needle Offers the dealer a new opportunity to get back the profit which he has lost on steel needles by the reduc- tion in price.No sale is for less than one dollar and quite often more.Your profitislarge and you es- tablish a new line of trade.Your list of customers increases together with your record sales, because the Sonora Multi -Playing Jewel Needle is a decided im- provement over the steel needle, and it gives greater satisfaction.It adds to the life of new records and gives new life to old records.Price $1.00.

Sonora Phonograph Price, $200.00 12" Turntable, Extra Strong Double. Style "Grand." Spring Motor, Nickel -plated, Tone Moth. 12" Turntable.Extra Heavy Double. tier.Multi -Playing Needle, Sapphire spring Motor, playing half an hour or Needle.DiamondNeedle.Automatic ten 10" records, in one winding.Tone Starter and Stopper. Equipment for play- Corporation Modifier. Sapphire Needle. Diamond ing all makes of disc records in the world. Needle. Automatic Starter and Stopper. Trimmings Nickel -plated. Envelope Fil- Multi -Playing Needle. Equipment for ing System, with capacity for holding 70 playing all makes of disc records in the records. Compartment at bottom of cab- world. Trimmings Gold-plated. En- inet for accessories.Dimensions: Width 57 Reade St. New York City velope Filing System, with capacity for 21N", height 42%", depth 21 rAt", holding 160 records. GEO. E. BRIGHTSON, Prea.