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Videoblogging for Dummies‰ 01_971774 ffirs.qxp 6/2/06 7:55 PM Page iii Videoblogging FOR DUMmIES‰ by Stephanie Cottrell Bryant 01_971774 ffirs.qxp 6/2/06 7:55 PM Page ii 01_971774 ffirs.qxp 6/2/06 7:55 PM Page i Videoblogging FOR DUMmIES‰ 01_971774 ffirs.qxp 6/2/06 7:55 PM Page ii 01_971774 ffirs.qxp 6/2/06 7:55 PM Page iii Videoblogging FOR DUMmIES‰ by Stephanie Cottrell Bryant 01_971774 ffirs.qxp 6/2/06 7:55 PM Page iv Videoblogging For Dummies® Published by Wiley Publishing, Inc. 111 River Street Hoboken, NJ 07030-5774 www.wiley.com Copyright © 2006 by Wiley Publishing, Inc., Indianapolis, Indiana Published by Wiley Publishing, Inc., Indianapolis, Indiana Published simultaneously in Canada No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permit- ted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written per- mission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600. Requests to the Publisher for permission should be addressed to the Legal Department, Wiley Publishing, Inc., 10475 Crosspoint Blvd., Indianapolis, IN 46256, (317) 572-3447, fax (317) 572-4355, or online at http://www.wiley.com/go/permissions. Trademarks: Wiley, the Wiley Publishing logo, For Dummies, the Dummies Man logo, A Reference for the Rest of Us!, The Dummies Way, Dummies Daily, The Fun and Easy Way, Dummies.com, and related trade dress are trademarks or registered trademarks of John Wiley & Sons, Inc. and/or its affiliates in the United States and other countries, and may not be used without written permission. All other trademarks are the property of their respective owners. Wiley Publishing, Inc., is not associated with any product or vendor mentioned in this book. LIMIT OF LIABILITY/DISCLAIMER OF WARRANTY: THE PUBLISHER AND THE AUTHOR MAKE NO REP- RESENTATIONS OR WARRANTIES WITH RESPECT TO THE ACCURACY OR COMPLETENESS OF THE CONTENTS OF THIS WORK AND SPECIFICALLY DISCLAIM ALL WARRANTIES, INCLUDING WITHOUT LIMITATION WARRANTIES OF FITNESS FOR A PARTICULAR PURPOSE. NO WARRANTY MAY BE CRE- ATED OR EXTENDED BY SALES OR PROMOTIONAL MATERIALS. THE ADVICE AND STRATEGIES CON- TAINED HEREIN MAY NOT BE SUITABLE FOR EVERY SITUATION. THIS WORK IS SOLD WITH THE UNDERSTANDING THAT THE PUBLISHER IS NOT ENGAGED IN RENDERING LEGAL, ACCOUNTING, OR OTHER PROFESSIONAL SERVICES. IF PROFESSIONAL ASSISTANCE IS REQUIRED, THE SERVICES OF A COMPETENT PROFESSIONAL PERSON SHOULD BE SOUGHT. NEITHER THE PUBLISHER NOR THE AUTHOR SHALL BE LIABLE FOR DAMAGES ARISING HEREFROM. THE FACT THAT AN ORGANIZATION OR WEBSITE IS REFERRED TO IN THIS WORK AS A CITATION AND/OR A POTENTIAL SOURCE OF FUR- THER INFORMATION DOES NOT MEAN THAT THE AUTHOR OR THE PUBLISHER ENDORSES THE INFORMATION THE ORGANIZATION OR WEBSITE MAY PROVIDE OR RECOMMENDATIONS IT MAY MAKE. FURTHER, READERS SHOULD BE AWARE THAT INTERNET WEBSITES LISTED IN THIS WORK MAY HAVE CHANGED OR DISAPPEARED BETWEEN WHEN THIS WORK WAS WRITTEN AND WHEN IT IS READ. For general information on our other products and services, please contact our Customer Care Department within the U.S. at 800-762-2974, outside the U.S. at 317-572-3993, or fax 317-572-4002. For technical support, please visit www.wiley.com/techsupport. Wiley also publishes its books in a variety of electronic formats. Some content that appears in print may not be available in electronic books. Library of Congress Control Number: 2006923799 ISBN-13: 978-0-471-97177-1 ISBN-10: 0-471-97177-4 Manufactured in the United States of America 10 9 8 7 6 5 4 3 2 1 1O/SR/QW/QW/IN 01_971774 ffirs.qxp 6/2/06 7:55 PM Page v About the Author Stephanie Bryant is a technical writer from Santa Cruz, California. She’s been writing professionally for ten years, and has written two books on Web design and graphics. Her first video posted to the Internet was a 30-second clip of finding her first book on HTML in a Parisian bookstore. In May of 2005, Stephanie started a personal videoblog, after having been a text blogger for three years. She now co-presents seminars on videoblogging and the law, covering technological aspects to help those in the legal profes- sions to make informed arguments about the intellectual property and other legal aspects of this emerging technology. When she’s not writing, Stephanie writes! A four-year winner in National Novel Writing Month, she’s written five novels, keeps several blogs and videoblogs, and still maintains a healthy handwritten correspondence with a few friends and family members. She is married and has one cat and several betta fish. 01_971774 ffirs.qxp 6/2/06 7:55 PM Page vi 01_971774 ffirs.qxp 6/2/06 7:55 PM Page vii Dedication This book is dedicated to Stuart Cottrell, who unknowingly introduced my sister and me to science fiction and fantasy and opened our imaginations to questions beyond “what if this happened?” and into “what if this could happen?” The future is made with such questions. Thank you, Dad. Author’s Acknowledgments Most people look at a book and think the name on the cover is the only person creating it. Well, that’s rarely the case, and this book is no exception. It would simply not have come to pass without the wonderful help, support, and encouragement of many, many people. Naturally, any mistakes or errors in this book are my fault, not theirs — the buck stops somewhere on my very messy desk. In particular, I’d like to help the friends and cheerleaders in my life, who have really given me a lot of moral support and understanding friendship along this path. Naturally, the first of these is my husband, John, who sacrifices more for my books than anyone. Thanks also to my mother Bonnie Beck, and friends Molly Landers, John Daniels, Brian Kolm, Patrick Reilly, John Simmons, and Ben Rice. A special shout-out to Ben Carey and Henrik Delchag, whose book This Book Will Change Your Life was the humorous inspiration for my earliest videoblogs. Thanks also to the hardworking souls who labored on this project: Margot Maley Hutchison, my agent; the folks at Wiley, including Steve Hayes, acquisi- tions editor, Jean Rogers, project editor, Leah Cameron, editorial manager, Barry Childs-Helton, copy editor, and the graphics and layout techs; and Sean Gilligan, technical editor. I’ve had a lot of support and cheerleading from the videoblogging community, and there’s no way I can thank each of the 2,000 or so people who vlog regularly and inspire, communicate, and debate with me about videoblogging. So I’ll have to settle for the short list; if you search for any of these folks, you’ll find great vlogs and tools: Bill Streeter, Enric Teller, John Leeke, Paul Knight, Amanda Congden, Andrew Michael Baron, Marcus Sandy, JD Lasica, Eric Rice, Ryanne Hodson, Jay Dedman, Michael Verdi, Schlomo Rabinowitz, Heath Parks, Steve Garfield, Zadi Diaz, Josh Leo, Justin Day, Kaveh Kardan, Sheldon Pineo, Matt Savarino, Peter Doyle, Chad Aaron, Israel Hyman, Daniel Lyss, Jerry and Orrin Zucker, Kent Nichols, Douglas Sarine, David Peck, Greg Smith, August Trometer, Warren Murray, and Leanne White. 01_971774 ffirs.qxp 6/2/06 7:55 PM Page viii Publisher’s Acknowledgments We’re proud of this book; please send us your comments through our online registration form located at www.dummies.com/register/. Some of the people who helped bring this book to market include the following: Acquisitions, Editorial, and Composition Services Media Development Project Coordinator: Tera Knapp Associate Project Editor: Jean Rogers Layout and Graphics: Claudia Bell, Senior Acquisitions Editor: Steve Hayes Stephanie D. Jumper, Alicia B. South Copy Editor: Barry Childs-Helton Proofreaders: John Greenough, Leeann Harney, Technical Editor: Sean Gilligan Christine Pingleton, Dwight Ramsey, Techbooks Editorial Manager: Leah Cameron Indexer: Techbooks Media Development Specialists: Angela Denny, Kate Jenkins, Steven Kudirka, Kit Malone Media Development Coordinator: Laura Atkinson Media Project Supervisor: Laura Moss Media Development Manager: Laura VanWinkle Media Development Associate Producer: Richard Graves Editorial Assistant: Amanda Foxworth Sr. Editorial Assistant: Cherie Case Cartoons: Rich Tennant (www.the5thwave.com) Publishing and Editorial for Technology Dummies Richard Swadley, Vice President and Executive Group Publisher Andy Cummings, Vice President and Publisher Mary Bednarek, Executive Acquisitions Director Mary C. Corder, Editorial Director Publishing for Consumer Dummies Diane Graves Steele, Vice President and Publisher Joyce Pepple, Acquisitions Director Composition Services Gerry Fahey, Vice President of Production Services Debbie Stailey, Director of Composition Services 02_971774 ftoc.qxp 6/2/06 7:54 PM Page ix Contents at a Glance Introduction .................................................................1 Part I: Zen and the Art of Videoblogs..............................7 Chapter 1: This Is Your Brain on Vlogs............................................................................9 Chapter 2: I Vant to Vatch Your Vlog..............................................................................29 Chapter 3: Stocking Your Toolbox..................................................................................63 Chapter 4: Recipe for a Vlog ...........................................................................................87 Part II: Step Away
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