THE BOXED CATEGORY GREW

13.6% TOTAL IN 2019* CLASSIC BOXED AND ACCOUNTS FOR REPRESENTED A 52% 31% OF THE TOTAL SHARE OF THE BOXED VALUE SALES TOTAL CHOCOLATE † CATEGORY* AT CHRISTMAS

We will be spending more time at home this festive season due to Covid restrictions so make sure to celebrate those special moments with your loved ones. thoughtful special occasion gestures Trading shoppers up 18 Weeks from smaller boxed at the Total beginning of the season to bigger packs at the end of the season to maximise value September December

*Source: Kantar WPO; Total Boxed; Total Outlets; 16 w/e 29.12.2019. †Total Nielsen Scantrack; Symbols; Classic Boxed; 18 wks to 29.12.19 MAKE THE MOST OF YOUR SHELF SPACE THIS CHRISTMAS...

RECOMMENDED PLANOGRAMS

EARLY SEASON September – October

ROCHER T16 WAS 11TH HIGHEST SALES SKU IN THE MARKET, WORTH €54K MORE THAN THE NEXT BEST VALUE SKU*

Top 15 SKU’s Early Season 1. Butlers Choc Assorted 225g 6. Casket 530g 11. Cadbury Roses Tub 600g 2. Terrys Choc Orange Milk 157g 7. Cadbury Milk Tray 360g 12. Nestle Quality Street Tub 650g 3. Lindt Lindor Cornet Milk 200g 8. Nestle Dairy Box Bonbon Carton 360g 13. Cadbury Roses Carton 290g 4. Ferrero Rocher T24 300g 9. Mars Celebrations Tub 650g 14. Mars Celebrations Large Carton 380g 5.Butlers Choc Selection 160g 10. Cadbury Tub 600g 15. Cadbury Heroes Carton 290g

*Source: Total Nielsen Scantrack; Total ROI; Classic Boxed; 18 wks to 29.12.19 MAKE THE MOST OF YOUR SHELF SPACE THIS CHRISTMAS...

RECOMMENDED PLANOGRAMS

LATE SEASON November – December

ROCHER T24 WAS THE 6TH BEST SELLING SKU AND GREW 8% YEAR ON YEAR*

Top 15 SKU’s Late Season 1. Ferrero Rocher T24 300g 6. Cadbury Milk Tray 530g 11. Nestle Quality Street Tub 650g 2. Terrys Choc Orange Milk 157g 7. Nestle Dairy Box Bonbon Carton 360g 12. Nestle Quality Street Tin 1kg 3. Lindt Lindor Cornet Milk 200g 8. Cadbury Heroes Tub 600g 13. Cadbury Heroes Tin 800g 4. Butlers Choc Assorted 225g 9. Cadbury Roses Tub 600g 14. Cadbury Roses Carton 290g 5. Nestle After Eight 300g 10. Mars Celebrations Tub 650g 15. Mars Celebrations Pouch 400g

*Source: Total Nielsen Scantrack; Symbols; Classic Boxed; 18 wks to 29.12.19