Presentation ASSIGNMENT OF HUMAN RESOURCE MANAGEMENT. ON VODAFONE

SUBMITTED TO: - SUBMITTED BY:- MR.BIRJINDER PARSHAD GUPTA RAJNI SHARMA

ROLL.NO.A 01

SEC 337 Introduction

Vodafone is the largest mobile telecommunications network company (as measured by turnover) and has a market value of about £86 billion. It is headquartered in Newbury, Berkshire, England. As of January 2007 Vodafone had 200 million customers in 27 markets worldwide. In terms of customers, therefore, only China Mobile is larger.

History

Company Beginnings

Original Corporate Logo of Vodafone.

Vodafone itself was formed in 1982 as a joint venture between Racal Electronics plc's subsidiary Racal Strategic Radio Ltd (who won one of two UK cellular telephone network licences) along with Millicom and the Hambros Technology Trust. In this arrangement Racal owned 80%, Millicom 15% and Hambros 5%. The network was known as Racal Vodafone, with the Vodafone name being derived from the firm's goal of establishing a voice and data services over cellular telecommunication networks. Hence VO represented voice and DA symbolized data — yielding the name Vodafone.

Vodafone was launched on 1 January 1985 and later that year Racal Strategic Radio was renamed Racal Telecommunications Group Limited in 1985. A year later, on 29 December 1986 Racal Electronics bought out the minority shareholders of Vodafone for GB£110 million. In September 1988 the company was again renamed Racal Telecom and on 26 October 1988 Racal Electronics floated 20% of the company — a flotation that valued Racal Telecom at GB£1.7 billion. On 16 September 1991 Racal Telecom was demerged from Racal Electronics as Vodafone Group and the mobile telephony giant was born.

During the mix 1990s Vodafone began to consolidate itself on the British high-street. In July 1996 Vodafone acquired the two thirds of Talkland it did not already own for £30.6 million. On 19 November 1996, in a defensive move, Vodafone purchased Peoples Phone for £77 million, a 181 store chain whose customers were overwhelmingly using Vodafone's network. In a similar move the company acquired the 80% of Astec Communications that it did not own, a service provider with 21 stores. This made Vodafone a very visible presence on the British high street and significantly increased the company's share of UK mobile customers.

New Corporate Logo of Vodafone as of 1997.

In 1997 Vodafone introduced its new corporate Speechmark logo. This represents a quotation mark within a circle. With the 'O's in the Vodafone logotype being opening and closing quotation marks, suggesting conversation. Vodafone in Europe

The late 1990s and early 200s saw Vodafone grow dramatically via a number of strategic acquisitions. The first of these ocurred on 29th June 1999 when Vodafone completed its purchase of AirTouch Communications, Inc. and changed its name to Vodafone Airtouch plc. This acquisition also gave Vodafone a 35% share of Mannesmann, owner of the largest German mobile network. On 21st September 1999 Vodafone agreeded to merge its U.S. wireless assets with those of Bell Atlantic Corp to form Verizon Wireless.

In November 1999 Vodafone made an unsolicited (hostile) bid for Mannesmann, which was rejected. During 1999 Mannesman had purchesed the UK mobile operator Orange and both Vodafone and Mannesman were now operating in the same markets. The hostile takeover provoked strong protest in Germany and there insued a board struggle which saw Mannesmann resist Vodafone's efforts. However on 3 February 2000 the Mannesmann board agreed to an increased offer of £112bn, then the largest corporate merger ever. The EU approved the merger in April 2000.

On 28th July 2000 the company reverted to its former name, Vodafone Group Plc. The conglomerate was subsequently broken up and all manufacturing related operations sold off. Investment also continued in new technologies and on 16th April 2001 Vodafone made the first 3G voice call on Vodafone United Kingdom's 3G network.

Acquisitions also continued and in 2001 Vodafone takes over Eircell (part of eircom) in Ireland, rebranding the company Vodafon Ireland. A year later Vodafone acquired Japan's third- largest mobile operator J-Phone, which was the first operator to introduce camera phones in Japan. A major shift came on 17th December 2001 where Vodafone introduces the concept of 'Partner Networks' by signing TDC Mobil of Denmark. The new concept involves the introduction of Vodafone international services to the local market, without the need of investment by Vodafone. The concept would be used to extend the Vodafone brand and services into markets where it does not have stakes in local operators. Vodafone services would be marketed under the dual-brand scheme, where the Vodafone brand is added at the end of the local brand. (i.e., TDC Mobil-Vodafone etc.)

In 2002 Vodafone rebrands Japan's J-sky mobile internet as Vodafone live!™ which presaged the global rollout of both the brand and the service.

Map of Vodafone activities in Europe where red areas represent countries where Vodafone is active as a corporate entity, orange areas represent Vodafone partners and Blue areas represnet Vodafone's partners. In Europe the acquisition of partner networks continues apace with a number of partner deals and acquisitions. These include:

• 2 February 2002: Radiolinja of Finland is signed as a Partner Network. (Radiolinja later becomes Elisa.) • 3 December 2002: The brand is introduced into the Estonian market with the signing of a Partner Network Agreement with Radiolinja (Eesti). • 7 January 2003: Vodafone signs a group-wide Partner agreement with mobilkom Austria. This brings Austria, Croatia, and Slovenia into the Vodafone community. • 16 April 2003: Og Vodafone is introduced in the Icelandic market. • 13 May 2003:Omnitel is rebranded Vodafone Italy. • 21 July 2003: Lithuania is added to the community, with the signing of a Partner Network agreement with Bité. • 16 February 2004: Vodafone signs a Partner Network Agreement with Luxembourg's LuxGSM. • 20 February 2004: Vodafone signs a Partner Network Agreement with Cyta of Cyprus. Cyta agreed to rename its mobile phone operations to Cytamobile-Vodafone. • April 2004: Vodafone purchases Singlepoint airtime provider from John Caudwell (Caudwell Group) and adds 1.5million customers onto its consumer base. • June 2005: Increases its participation in Romania's Connex to 99%; also buys Czech mobile operator Oskar. (on the 1st of July Oskar is rebranded as Oskar-Vodafone. • 28 October 2005: Connex in Romania is rebranded as Connex-Vodafone. • 31 October 2005: Vodafone reaches an agreement to sell Vodafone Sweden to Telenor for approximately € 1 billion. After the sale, Vodafone Sweden becomes a Partner Network. • 13 December 2005: Vodafone wins an auction to buy Turkey's second-largest mobile phone company, Telsim, for $4.5 billion. • 22 February 2006: Vodafone announces that it is extending its footprint to Bulgaria with the signing of Partner Network Agreement with Mobiltel, which is part of mobilkom Austria group. • 11 April 2006: Vodafone announces that it has signed an extension to its Partner Network Agreement with BITE Group, enabling its Latvian subsidiary "BITE Latvija" to become the latest member of Vodafone's global partner community. • 1 May 2007: Vodafone adds Jersey and Guernsey to the community, as Airtel is signed as Partner Network in both crown dependencies

Vodafone in Asia-Pecific

Vodafone was comitted to becoming a global mobile communications provider and in the early 1990s the company began its move into the Asia-Pacific markets. In July 1993 the first mobile service, that of BellSouth in New Zealand went live. Vodafone wasn't far behind, with its own network: Vodafone Australi going live in October the same year. July 1994 saw Vodafone's Fiji network going live.

In November 1998 Vodafone purchased BellSouth New Zealand which later became re-branded as Vodafone New Zealand. On October 1, 2003 J-Phone (which Vodafone had purchased in 2002) becomes 'Vodafone'; J-Phone's mobile internet service J-Sky becomes Vodafone Live! December 2004 saw a partner deal with SmarTone of Hong Kong which becomes 'SmarTone-Vodafone' in April 2005.

On 28th October 2005 Vodafone announces the acquisition of a 10 per cent stake in India's Bharti Televentures, which operates the largest mobile phone network in India under the brand name AirTel. On 25th January 2006 Vodafone announces that Indonesia, Malaysia and Sri Lanka are added to the Vodafone footprint as Vodafone Group signs a partner network agreement with Telekom Malaysia. On 6th February 2007 Samoa is added as a Partner Market.

Market Network Proportionate Country Ownership Share; Local Competitor(s) Name (former) Customers Rank 18%; Australia Vodafone 100% 3,278,000 Telstra, Optus, 3 3/4 China 65%; China 3.3% 333,000,000 China Unicom Mobile 1/2 SmarTone- 3, Peoples, CSL, Hong Vodafone 0% 1,063,000 ?%; 2/5 New World, Kong (SmarTone) PCCW 100%; Fiji Vodafone 49% 95,000 -- 1/1 24.25%; BSNL Mobile, India Airtel 4.4% 39,000,000 1/9 [12] Airtel, Reliance, MTNL, Idea, Vodafone 17%; India 52% 34,100,000[17] Aircel, Tata (Hutch) 3/9 [13] Indicom Telkomsel, Indonesia XL 0% 8,400,000 ?%; 3/4 Indosat, 3 Maxis 31.2%; Malaysia Celcom 0% -- Communications, 2/3 Digi New Vodafone 52.4%; 100% 2,200,000 Telecom Zealand (BellSouth) 1/2 Samoa Digicel 0% -- ? ? 28.3%; Singapore M1 0% 1,246,000 SingTel, StarHub 3/3 [14] Sri Lanka Dialog 0% 2,562,000 57%; Tigo, Mobitel, 1/4 Hutch * Local company with more than 50% being owned by the parent company is considered a Subsidiary; Ownership of less than 50% makes the local company an Affiliate. Local companies without ownership at all are Partners.

RECRUTIMENT AD.

Vodafone - The Leading GSM Operator in India. Designation Principal Release Manager Job Description To oversee the development, testing, deployment, and support of the software and configuration that makes up an individual Release, to ensure successful delivery of Enterprise Systems across a group of OpCos. To define scope, budget and ensure resource allocation to deliver services across all markets to budget, time, quality, and customer satisfaction. To act as the primary point of liaison between Demand & Programme Management, IT Solutions Design & Development and Country Delivery for the systems integration, delivery and handover . To allocate changes and configuration to releases, and oversee the complete development lifecycle

Key Responsibilities:

-Accountable for large and complex service delivery programmes throughout the delivery lifecycle

-Lead programme teams to ensure deliverables are met

-Steer delivery programmes; manage planning and implementation of delivery activities of a number of services, defining schedules and resourcing profiles to achieve multiple simultaneous and overlapping deliveries

-Own the delivery of services and products end-to-end

-Accountable for Release

-Relationship management with stakeholders internal to Global IT Solutions and external

-Participate in vendorsâ contractual negotiations about delivery and contract follow-up

-Responsible for the release end-to-end

-Demonstrate innovation in Release Management

-Set programme standards

-Identify synergies across programmes and enable the reduction of overlaps

-To provide an effective and transparent engagement model to facilitate and expedite communication, alignment, issue escalation and decision making between OpCos, Group, the SAP Project team and Governance

-Optimize resource & cost usage : mutualization and automation of activities when appropriate

-Ensure adoption of a common and consistent approach

-Plan and set up methods of rationalizing and industrializing the deployment process

-Help to identify, create and/or implement processes or products to efficiently manage the release of software

-Identify changes and feature requests, estimate effort (ROMs) and allocate to releases

-Ensure quality of deliverables and entry into G-IT&SO to meet SLA: Entry / Exit gate, audit of systems, use of common best practices and tools.

-âHolds the keysâ to production systems and takes responsibility for their quality and availability

-Final acceptance of release prior to production

-Leads the User Acceptance Testing in collaboration with the Test Manager

-Responsible for final sign-off of release Desired Profile -General knowledge of every aspect of the software development lifecycle, various operating systems and software application platforms, and an understanding of different business functions and perspectives

-Managing an international team in an international context serving multiple countries

-Knowledge of enterprise systems including SAP and Oracle Financials

-Ability to manage in dynamic, high-growth, high-uncertainty environments

-Strong communication skills â ability to balance conflicting interests

-5 years project management experience in a technology industry

-3 years programme management experience in a technology industry, preferably enterprise IT systems Experience 5 - 10 Years Industry Type Telcom/ISP Functional Other Area Education UG - Any Graduate - Any Specialization PG - MBA/PGDM - Information Technology, International Business, Systems Compensation: Rupees 13,00,000 - 22,50,000 Location Ahmedabad Keywords Program Management , Systems, IT , Commercial Contact Adrian Mascarenhas Vodafone Essar Limited Hutch House Peninsula Corporate Park, Ganpatrao Kadam Marg Lower Parel Mumbai,Maharashtra,INDIA 400 013 Telephone 91-2266645200 Website http://www.vodafone.in Job Posted 19 Sep HR NEWS :

Vodafone Malta receives Excellent HR Initiative Award 18/01/08

Ahbar bil-Malti

Vodafone Malta has been recognized by the Foundation for Human Resources Development for the "Excellent HR Initiative Award". This award recognizes the company's method of calibrating its employees in their yearly performance review.

Calibration is an essential part of the Performance Management process and ensures people are rated in a fair and comparable manner throughout the organization. Martin Gregory, Vodafone Malta Head of Human Resources, said: "Our people have a big impact on how we perform as a business and on our success. We are proud to be recognized by the Foundation for Human Resources Development for our accomplishments in this area." COMMENT: This award recognizes the company's method of calibrating its employees in their yearly performance review.

Vodafone Employees Raise over Lm 3,500 for Charity 17/01/07 During the year, Vodafone employees put aside a part of their monthly salary in order to forward it to deserving causes at the end of the year. Donations are also collected at the annual Christmas staff party. This year the proceeds amounting to over Lm3,500 are being distributed equally to Dar tal-Providenza, the Eden Foundation and the Abandoned Animals Association.Through the Vodafone Employee Contribution for Charity Scheme, employees may each year select the organisations to which the collected amount is donated. Vodafone employees select three local organisations from a list provided by the company, but they may also suggest a local organization which is not on the list. Through the Vodafone Employee Contribution for Charity Scheme, employees may each year select the organisations to which the collected amount is donated. Vodafone employees select three local organisations from a list provided by the company, but they may also suggest a local organization which is not on the list.

Such charitable activities are part and parcel of Vodafone's mission of creating a responsible attitude towards the community where the company operates, and of addressing issues concerning society's well-being, said Brian Calleja, Facilities Manager at Vodafone Malta.

"We hope that our gesture acts as a sign of our appreciation towards the sterling commitment by charitable institutions and that it will encourage awareness of such causes", added Brian Calleja. The Eden Foundation prepares people with disability to earn a living and to integrate in the community. Through donations, the Eden Foundation is able to expand its educational programmes for children with special needs.

The Association for Abandoned Animals has been established since 1979 in order to care for animals that need help. The organisation is run on a voluntary basis and depends solely on donations.

Dar tal-Providenza cares for people of various ages, who have physical and mental impairments.

COMMENT: These charitable activities are part and parcel of Vodafone's mission of creating a responsible attitude towards the community where the company operates, and of addressing issues concerning society's well-being.