Unlocking the Greater Bay Area potential for Hong Kong and mainland fund managers Recommendations from the 2018 HKIFA and EY joint survey of the Hong Kong asset management industry Contents
Preface 03
Key findings 04
Challenges 07
Opportunities 09
Introduce new fund distribution channels 09
Harness FinTech 10
Fast-track the development of the GBA 10
Industry recommendations to develop GBA 12
Enhance the Mainland-Hong Kong MRF regime 12
Kickstart the ETF Connect 17
Extend the scope of China’s pension reform 20
About our survey respondents 23
Glossary 26
Thank you to all our survey respondents for their inputs, and to the executives who kindly agreed to be interviewed for this report. We hope our findings will prove useful to understand the challenges and opportunities facing the retail and pension asset management industry in Hong Kong, and to contribute to its development in the coming years. Preface
Hong Kong is well recognized as a global and key asset management center.
On 31 December 2017, 1,477 corporations were licensed for asset management in Hong Kong. Together, they provide a variety of investment products and expertise, catering to a diverse investor base that encompasses local and international, retail and institutional clients.
This report focuses on the fund managers providing investment solutions to Hong Kong’s retail and pension customers. Fund managers in this group, most of whom are members of the HKIFA, are highly reputable and subject to close regulatory scrutiny. They are either part of sizeable international financial groups or large local fund managers managing substantial funds. Most are well established in Hong Kong, with a wide range of investment capabilities that also allow them to serve institutional and non-Hong Kong-based investors.
Fund managers who offer investment choices to the public and pension schemes form a fundamental part of the overall asset management industry in Hong Kong. However, their growth potential is currently limited by a small domestic retail customer base and bank-dominated distribution networks. To understand these barriers and illuminate a path to growth, EY and the HKIFA surveyed HKIFA members to assess the current retail and pension asset management environment in Hong Kong and identify new growth opportunities.
As this report reveals, the industry’s biggest growth opportunity is in the GBA, with the potential to offer substantial benefits to both Hong Kong and the mainland. Yet, to date, connection between the markets is proving to be very slow.
While there are ongoing discussions and negotiations between the relevant Hong Kong and the mainland regulators relating to the MRF regime and ETF Connect program, key industry members have important insights on how to fast track these programs.
This report presents their recommendations. It charts the industry’s overall challenges and opportunities before proposing new initiatives to quickly increase the opportunities for both Hong Kong and mainland fund managers.
The initiatives suggested have clear benefits for all, providing more investment solutions to retail and pension investors in both jurisdictions. They will help to ensure Hong Kong remains a robust and full-service asset management center, and retail and pension investors in the whole region can gain access to more diverse investment choices — to the benefit of all economies.
Hong Kong’s asset management industry, HKIFA and EY strongly support the rapid adoption of these initiatives. Key findings
What’s stopping retail AUM growth?
Respondents cite a limited retail investor base and the dominance of banks as the main distributor as the two key challenges stymying the growth of their retail AUM in Hong Kong. They also mention distributors’ protracted and time-consuming process for selling funds.
They say that, although Hong Kong is a key financial hub with easy access and robust infrastructure, it is a relatively costly base to provide comprehensive investment management services from, compared with other Asia-Pacific locations. For the majority of respondents, expenses in business development, risk and compliance, and investment portfolio management have increased by more than 10% over the last three years, with more than 50% of respondents experiencing between 10%–50% higher costs.
Despite these challenges, many respondents express confidence in Hong Kong as an asset management center. They remain committed to maintaining their existing presence, but are mindful that Hong Kong must compete with other regional centers for additional resources.
4 | Unlocking the Greater Bay Area potential for Hong Kong and mainland fund managers Key findings
Where will new growth come from? The industry specifically recommends Hong Kong and mainland regulators collaborate to: Most respondents are investing, or plan to invest, in financial technology (FinTech) in the near future, with different firms in 1. Expedite and enhance the MRF initiative between various stages of development. Such developments are usually Hong Kong and the GBA driven and supported by their overseas offices. Robo advisory, online platforms and account opening automation are common This will involve: areas of focus. • Shortening the northbound approval process of each eligible Hong Kong domiciled fund for sale within the Fund managers are also aware that more online platforms and GBA by the mainland regulators to three months, in opening up distribution through insurance agents will improve line with the average reciprocal processing time by efficiency and distribution coverage. However, they believe that the SFC under the MRF such developments will require time and more investor education. • Relaxing the 50% sales limit that can be held by In contrast, most respondents have high expectations that in investors in the host jurisdiction, which reflects the the next three years, the mainland will be the key source of AUM differences in population and size of the jurisdictions growth for asset management businesses based in Hong Kong, in terms of investment management, advisory services • Allowing Hong Kong-based fund managers to and distribution. delegate investment functions to their overseas managers within the same group company, enabling investors within the GBA to benefit from The industry proposes new initiatives global expertise to foster growth 2. Launch the ETF Connect program between the HKEX and the SZSE Respondents greatly appreciate the initiatives undertaken by the As coordination between just two exchanges would be SFC and the HKEX to foster growth, in particular: the Mainland- relatively easily to manage, this could be done quickly Hong Kong MRF regime; the Stock and Bond Connect programs; as an initial phase of the ETF Connect program. It would the proposed launch of active ETFs and the ongoing discussion of allow investors to benefit from more investment choices the ETF Connect program. with these low-cost and liquid investment products.
However, the industry can also see many difficulties in 3. Enlarge the investment scope of the pilot income tax implementing these initiatives. Access to the retail mainland deferred pension insurance product initiative under market via the MRF regime has been gradual, with eligibility the mainland’s third pillar pension system requirements limiting the efforts of global managers to leverage their expertise. This hampers the growth of AUM. The scope would include approved northbound funds under the MRF regime and existing APIFs under the Respondents believe there are important opportunities to Hong Kong MPFA. APIFs and northbound approved grow the asset management industries in Hong Kong and the funds under the MRF regime are managed under a mainland by leveraging the GBA initiative, which will unite conservative set of investment guidelines, making them Hong Kong, Macau and the cities of Guangdong’s Pearl River suitable for mainland pensioners using a tax deferred Delta in terms of capital, people, goods and services to create an scheme. Alternatively, in addition to the existing three interconnected region. regions, the GBA could be included under the Third Pillar Pension Tax Initiative, giving employees within the GBA access to approved northbound funds under the MRF regime and existing APIFs in Hong Kong as well.
This initiative would: • Allow pensioners within the GBA or Shanghai, Fujian Province and Suzhou Industrial Park to diversify their investments leading to a bigger aggregate pension pool • Increase the AUM managed by APIFs, and potentially lowering costs
Recommendations from the 2018 HKIFA and EY joint survey of the Hong Kong asset management industry | 5 Key findings
Clear benefits for both Hong Kong “GBA would be well served to draw and the mainland upon Hong Kong’s asset management community, which represents a deep These and other connections between the Hong Kong and mainland retail and pension markets would: and diverse talent pool of resources with international experience.” • Give retail and pension investors in the whole region more investment choices Christine Lin • Increase AUM and deal flows, leading to cost efficiencies — Wealth Asset Management Leader, thereby providing more value for money for investors EY • Create more opportunities for fund managers in the GBA to Hong Kong grow and develop their businesses • Develop more professionals and expertise in asset management services • Benefit the economies within the region • Encourage more technological and operational improvements
These initiatives will also encourage fund managers in Hong Kong, especially the global managers, to establish more locally domiciled funds, which are currently eclipsed by the more universally recognized UCITS fund ranges.
Respondents request the involvement of FSTB “GBA will create an urban cluster Respondents recognize that implementing these initiatives will with a population of 70 million people not be without its challenges. It will require formal endorsement and an economy of US$1.51 trillion. by local governments within the region and their collaboration on The opportunities for Hong Kong a broad range of topics. These include defining the GBA investor, and mainland asset managers which we propose should be based on the investor’s residency status rather than the distributor’s location. are significant.” Given the challenges, respondents believe the FSTB is the ideal Graham Douglas Turl authority to take the lead in cross jurisdictional negotiation Chairman, HKIFA efforts to spearhead the proposed initiatives with counterparties in the mainland Government. Industry is calling for the relevant regulators in both jurisdictions, and the stock exchanges in Hong Kong and Shenzhen, to form close working relationships and jointly develop economic policies, appropriate regulations and operational processes to implement these proposals.
Fund managers from this survey have expressed strong support for these initiatives. Many have stated that they will participate in these new schemes once they have been approved, and will also hire more staff and boost their presence in the GBA.
Fund managers have collectively pledged their support and resources to support the Government, regulators and the exchanges in both jurisdictions in their efforts to bring on board these new initiatives.
The HKIFA and EY are also committed to support the development of these initiatives.
6 | Unlocking the Greater Bay Area potential for Hong Kong and mainland fund managers Challenges
Hong Kong-based fund managers are struggling with a limited investor base and distribution channels, and cost increases.