Platform - URL Cause-based Causes - https://www.causes.com/ CauseVox - http://www.causevox.com CommunityFunded - http://communityfunded.com/ - http://www.crowdrise.com/ Crowdtilt - https://www.crowdtilt.com DonationTo - http://www.donationto.com/ Platforms: FirstGiving - http://www.firstgiving.com/ FundAnything - http://fundanything.com/en Arts, Culture & Humanities - http://fundly.com/ Fundraise - https://www.fundraise.com/ Fundrazr - https://fundrazr.com/ GoFundMe - http://www.gofundme.com/ GoGetFunding - http://gogetfunding.com/ Groupon Grassroots - https://grassroots.groupon.com/ - http://www.indiegogo.com/ - http://ioby.org/ OneToday - http://www.google.com/onetoday/ Razoo - http://www.razoo.com/ RocketHub - http://www.rockethub.com - http://www.sponsume.com/ StartSomeGood - http ://startsomegood.com/ StayClassy - https ://www.stayclassy.org/ Version 1.0 Compiled 12/3/2013 When You Wish - http://www.whenyouwish.com/ All images and trademarks are reserved for their respective owners. YouCaring - http://www.youcaring.com/ Sources are located at http://www.netliteracy.org/crowdfunding-webinar-sources/

8 – https://reddit.crowdtilt.com/ Footnotes: 15 – http://www.groupon.com/pages/g-team-faq 9 – http://www.firstgiving.com/content/general_terms 1 – Yes for nonprofits 16 – http://support.indiegogo.com/-entries/20517411- 10 – http://support.fundanything.com/customer/portal/articles- 2 – Yes, tipping point How-to-Check-if-Your-Contribution-is-Tax-Deductible 3 – Both yes & no, for this diagram, we focused on yes /1079455-is-my-contribution-tax-deductible- 11 – https://www.fundraise.com/terms-of-service 17 – http://ioby.org/tax-deductible-donations 4 – Groupon Grassroots is a subdomain and the number 18 – https://support.google.com/onetodayapp- reflects the entire domain 12 – http://support.fundrazr.com/hc/en-us/articles/200054783-Do-I- Have-To-Pay-Taxes-On-The-Donations-I-Receive- /answer/3105834?hl=en 5 – Google Play store reports between 10,000 and 50,000 13 – http://support.gofundme.com/knowledgebase/- 19 – http://www.razoo.com/p/pb-marketing instances of the app installed articles/100217-what-about-taxes- 20 – http://startsomegood.com/Help/Legal 1 of 4 6 – http://communityfunded.com/terms-of-service/ 14 –http://gogetfunding.uservoice.com/- 21 – http://www.stayclassy.org/terms 7 – http://www.crowdrise.com/about/faq knowledgebase/articles/125011-tax-deductions 22 – http://www.whenyouwish.com/terms_of_service

2 of 4 How to use this Matrix

Nonprofit Displayed: Rewards / Perks: Monthly Uniques: This illustrates whether the platform supports This shows whether the platform providing rewards or perks for donors giving The quantity of new individuals offers a badge or statement that to a cause as an incentive to give to a cause. who visit the website over one highlights that the selected Platforms without this feature will just have a month. This metric was taken component where the donor can enter in his nonprofit has 501(c)3 status. or her own amount to pledge. during Fall 2013.

Keep What You Raise: This model allows campaigns to retain Donation Widget: Number of Campaigns: all the money that they've raised, as Some platforms provide a website The total amount of individual opposed to goal-centric campaigns widget that can be coded into a campaigns that have taken place where funding would be denied if the nonprofit's own website. on the crowdfunding platform. pre-set goal is not achieved.

Embeddable Media: Total Fee: Tax Deduction Disclosure: The amount of pictures and video that can be This is the total fee for using platform This is the verbatim language identified on the site that relates to tax deductibility for embedded into your campaign page. An in addition to any transaction fees that unlimited amount allows you to post as much donors to 501(c)3 organizations. It is as you want compared to a limited amount might accrue. Some processors charge important to engage the platform and your which restricts how many objects you can an additional flat fee of around 30 lawyer or tax professional to ensure that include. cents per each transaction. donations to your cause are tax exempt. Nonprofit Keep What Embeddable Donation Monthly Number of Rewards / Total Fee Tax Deduction Disclosure Displayed You Raise Media Perks Widget Uniques Campaigns

Unlimited 563,787 600,000 Not Disclosed as Posts 4.75%

Unlimited Not 7.9% + > 5,000 Not Disclosed as Posts $0.30 Disclosed 1 “All pledges are between you and the Limited 7.9% + project creator… the Company makes no 13,100 50 representations regarding the deductibility $0.30 of any pledge for tax purposes.” 6 “Your donation to a US-Based 501(c)3 7.9% + Not charitable organization through CrowdRise Limited 94,696 Disclosed is 100% tax deductible to the extent $0.30 allowed by law.” 7 2 8 Not “Crowdtilt provides tax-deductible Limited 5% 14,194 receipts to donors and disburses funds Disclosed to verified 501c(3) non-profits directly.”

7.9% + Limited > 5,000 “Thousands” Not Disclosed $0.30 $500 + “FirstGiving makes no representation as Limited 52,377 8,000 to whether all or any portion of the 7.5% online Donations are tax deductible.” 9

Unlimited Not “If you give to a registered non-profit, 12% 26,744 your contribution may be tax- as Posts Disclosed deductible.” 10

Limited 7.9% 72,368 87,000 Not Disclosed

“Fundraise.com makes no representations as to whether all or any Unlimited 7.5% 7,097 19,700 portion donations made online at fundraise.com are tax deductible.” 11 “If the recipient of your donation has tax-exempt 7.2% + status, you can contact them to obtain a tax receipt. Limited 171,179 40,000 If they do not have tax-exempt status, then you will $0.30 not be able to deduct your donation for tax purposes.” 12 “Only donations made to a legally Unlimited 7.9% + 667,941 300,000 registered non-profit or charity may be as Posts $0.30 considered eligible for donors to claim as a tax deduction.” 13 Nonprofit Keep What Rewards / Donation Monthly Number of Embeddable Total Fee Tax Deduction Disclosure Page 3 of 4 Displayed You Raise Media Perks Widget Uniques Campaigns Nonprofit Keep What Embeddable Donation Monthly Rewards / Total Fee Number of Tax Deduction Disclosure Displayed You Raise Media Perks Widget Uniques Campaigns “Only donations made to a legally 6.9% + registered non-profit or charity may be Limited 18,478 Not Disclosed considered eligible for donors to claim $0.30 as a tax deduction.” 14 2 “After making the donation on Groupon, donors 4 will need to register their donation with the Not 15 Unlimited 0% 2,542,293 featured organization to obtain the required Disclosed documentation and consult a tax professional.” “Campaigns that use FirstGiving will be marked 3 with a badge that reads "Verified Nonprofit Unlimited 10.75% 804,372 100,000 Campaign". Any campaign marked by this badge will be able to offer tax receipts to U.S. contributors.” 16 $35 + “All donations to ioby and to Unlimited > 5,000 398 projects on ioby are tax deductible 3% to the fullest extent allowable. ” 17 10,000- “If you're in the U.S., your donations are Not tax deductible and the confirmation Limited 1.9% 50,000 5 Disclosed email from Google Wallet serves as Installs your donation receipt.” 18 19 Limited 4.9% 164,442 68,000 “All donations are tax-deductible.”

Limited 12% 51,653 “Thousands” Not Disclosed

11.9% + Unlimited > 5,000 Not Disclosed $0.30 1,500 2 7.9% + “Company makes no representations Unlimited > 5,000 200 regarding the deductibility of any $0.40 contribution for tax purposes.” 20 “You understand that the party you 5.2% + Not transact with through the Website is Unlimited 116,564 $0.30 Disclosed the one that sets the tax language in any receipt you receive.” 21 “Site makes no representation that 2 7.9% + Not Unlimited > 5,000 any portion of your payments are $0.30 Disclosed tax deductible.” 22 2.9% + 357,490 45,000 Not Disclosed Limited $0.40 Nonprofit Rewards / Donation Keep What Embeddable Total Fee Monthly Number of Tax Deduction Disclosure Page 4 of 4 Displayed You Raise Media Perks Widget Uniques Campaigns