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Ownby's New Book Studies Poverty, Shopping, and Race Relations In 1111 1':\1\'11<511) 01 '115515511'1'1 Ownby's New Book Studies Poverty, Shopping, and- Race Relations in Mississippi hen it comes wisdom about shopping, consumer to tracing the culture, and the South. In the process, history of consumer he offers a new way to understand the culture, the state of connections between power and culture Mississippi-not commonly in the American South. associated with urban stores, wide- For cash-poor farmers, the experi- spread abundance, or cultural interests ence of shopping was widely viewed that are new and modern-may seem with a duality that encompassed both an unlikely place to begin. fear and excitement. Along with its For the better part of the state's history, recognized potential to put people well into the 1960s and the civil into debt, evidence shows that it also rights era, its rural self-reliance, presented an opportunity for escape poverty, and divisions along class outside their everyday life. and racial lines appeared to preclude "It was no coincidence that many it as a place where modern ideas Mississippians used the same term to abou t shopping as part of American def- describe both the time needed to pay initions of freedom would flourish. z debts and the expenses they consid- o But a new book by a University of t;; ered frivolous," Ownby writes. "Both « Mississippi professor demonstrates ~ were indulgences, and in the language that the same dreams of abundance, :;:9 of 19th-century political and religious choice, and novelty that fueled the o thinking, indulgence was both eco- growth of modern consumerism in Ted Ownby nomically dangerous and sinful." the United States likewise played a A decade in the research and the significant role in the shaping of class, innovative study are surprising. His writing, the book analyzes the changing race, and gender relations in Mississippi analysis of Faulkner's fictional character relationship between shopping and race from the antebellum period to the present. Montgomery Ward Snopes, who represents relations. While postbellum general In his American Dreams in MississiPPi: the worst aspects of crass consumer culture, stores were some of the least segregated Consumers, Poverty, and Culture, 1830- reveals the small Southern town as an settings in the South, African Americans 1998 (University of North Carolina llllexpectedly modem shopping environment. never felt completely free in white- Press, $45.00 cloth, $18.95 paper), Ted Similarly, using sources as diverse as blues owned stores, out of fear of both debt and Ownby, associate professor of History and lyrics, plantation and general store potential violence. Southern Studies, examines the buying ledgers, letters from wealthy plantation Many wealthy whites in the postbellum habits of Mississippians from early plantation and store owners on buying trips, and era believed black Mississippians were days to the present. some of Mississippi's most respected fiction wasteful shoppers who spent their money Many of Ownby's conclusions in this writers, his treatment defies traditional (continued on page 26) Ted Ownby signed copies of his new book, American Dreams in MississiPPi, and discussed the research process for this work during a session at Square Books in early June. Since then, reports store manager Lyn Roberts, the book "has been flying off the shelf here, and the response has been fantastic." To order a signed copy, call 800-648-4001. Director's Column The past year has been an exciting one at the Center. Much of my energy has gone into consulting with faculty, staff, students, administrators, and alumni. Published Quarterly by Collectively, we have examined the Center's various activities and put forward a new The Center for the Study of Southern Culture The University of Mississippi mission statement and five-year plan. We have reviewed the Southern Studies curriculum Telephone 662-915-5993 and made adjustments to it. Fax: 662-915-5814 I am especially excited about plans made during the last six months for a Center E-mail: [email protected] endowment drive, which will be formally announced soon.A new Center Executive Internet: http://www.olemiss.edu/depts/south Council is coordinating the fundraising effort, led by Jim and Madeleine McMullan, the donors who have already made a dramatic impact on the Center through their previous IN THIS ISSUE Spring/Summer 1999 contributions and encouragement. They are delightful people with whom to work. Their vision and determination reinforce my sense that this is a special time at the Ownby's New Book Srudies Poverty, Shopping, Center, as we make plans for the future. and Race Relations The National Endowment for the Humanities has recently announced guidelines for 2 Director's Column its long-awaited Regional Humanities Centers initiative that is welcome news for all of 3 Symposium to Examine Ideas in the Civil Rights-Era South us studying American regions. This project proposes to endow regional studies centers 3 1999 Southern Foodways Symposium in each of ten regions in the United States. The first stage will be planning grants to be 3 Southern Foodways Group Forming awarded to up to two institutions per region. The implementation stage would be next 4 Btown Bag Schedule - Fall 1999 year, offering major endowment funds for one humanities center per region. I have met 5 Tennessee Williams Festival with Center and faculty and an on-campus planning committee as our Center prepares, 5 Columbus Forum with much enthusiasm, our proposal for this dramatic opportunity that will encourage 6 National Film Preservation Award more collaboration among cultural and educational institutions across the nation. 7 Gladin Studio Photography Exhibition I have learned much about the Center and the University of Mississippi during the 9 Teachers to Be Awarded Saks Fellowships past year, working with others on such important activities. I have also learned that for F& Y Conference being a director gives one a license to talk. The Center has always served as a clearing- 9 SSSL Call for Papers 10 Southern Studies Teacher Institute house of information and ideas. We are not a library or information center, but when we 10 2000 F&Y Call for Papers receive a call asking for some bit of information on the South, we try to refer the caller 11 "Telling a Southern Story"Is Theme to the appropriate authority or research guide. I enjoy working with reporters, and dur- 11 Southern Studies Students Honored ing the past year, I have had inquiries on an astounding range of topics, reflecting current 12 In Memoriam interest in Southern culture. 13 McClamroch Attends MHT Meeting Sometimes these calls are on serious topics indeed. During our national outrage and 13 Howorth Inducted to AlA College of Fellows puzzlement about the dragging death in Jasper, Texas, I received telephone calls about 13 ICMC Call for Proposals the state of Southern race relations, as that tragedy evoked the worst traumas of the 14 Regional Roundup older South. The same wicked impulse was there as in the past, but of course the perpetrators 15 Reading the South: Reviews & Notes of this incident were marginal outsiders, not the commllllity gathered, as in earlier racial violence. 20 Songs Adapted from Welty Works Around the same time, though, I talked to a reporter in South Carolina who was 20 Eudora Welty Books and Newsletter doing a very different story, one on sweet iced tea, thankfully not as intense a topic. For 21 1999 Oxford Conference for the Book anyone who does not know, iced tea has been a ceremonial drink of the South, often 25 Southern Culture Catalog Items served at formal occasions when tee-totaling families gather, and the sweet version of it 26 Notes on Contributors is a delicacy that restaurants and private homes traditionally have offered. 28 Address Section/Mailing List Form/ Having coedited the Encyclopedia of Southern Culture, I do know the South, but I Friends Information and Form confess I did not really have a carefully thought out recipe for making sweet iced tea. I quickly devised one, though, to help meet the reporter's deadline. It turns out she had asked many people for their recipes and mine thankfully was typical. REGISTER STAFF I remember a rather frantic call from a reporter trying to complete a story on Southerners J Editor: Ann J. Abadie eating pigs' feet. He was supposed to participate in a pigs' feet eating contest the next day and had to have his story in the paper the next morning providing context. I allowed that I had Publications Manager: Mickey McLaurin not actually eaten pigs' feet, but I knew it was an old Southern tradition. I proceeded into my set piece on the importance of King Hog in the region, and he seemed satisfied. Graphic Designer: Bea Jackson, Ivy Pages I have developed enough sense in the past year to know when to remain quiet on my Mailing List Manager: Mary Hartwell Howorth end of the phone. During President Bill Clinton's recent unpleasantness, a reporter called me at one point to ask whether oral sex did not really mean sex in the South in Lithographer: RR Donnelley Magazine Group which he had grown up. I have never made a better decision than my "no comment." I trust the next year as director will offer its own lessons.I want to thank all of those The University complies with all applicable laws regarding affirmative action and equal opportunity in all its activities affiliated with the Center for their support this past year. I look forward to continuing and does not discriminate against anyone protected by law our collaboration-and to more intriguing phone calls. because of age, creed, colof, national origin, race, religion, sex, handicap, veteran or other status.
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