The Voice of

2020 MEDIA PLANNER READERSHIP / CIRCULATION / READER PROFILE

READERSHIP / CIRCULATION / DISTRIBUTION EMPLOYMENT LOCATION (Newspaper & Website) Employed in downtown...... 68% Weekly circulation ...... 30,000 audited

Weekly readership ...... 100,000 ACTIVITIES (In Downtown L.A.) Distribution points ...... 700 approx. Food & Beverages Website unique visitors monthly...... 100,000 avg. Dine at high-end restaurants ...... 88% Website page views monthly ...... 168,000 avg. Dine at casual sit-down restaurants ...... 98% Dine at fast food restaurants ...... 72% Coffee/specialty beverage ...... 92% DEMOGRAPHICS (Residents, Employees & Visitors) Shopping Downtown employees ...... 500,000+ Like to shop close to work ...... 79% Downtown residents ...... 70,000 Shop at clothing/apparel stores ...... 83% Downtown visitors ...... 19 million/year Shop at health and beauty stores ...... 64% Male/female ...... 42% / 58% Shop for pet supplies/services ...... 33% Median age ...... 37 Shop for luxury goods ...... 42% Married ...... 41% Shop at farmers markets ...... 82% Children ...... 18% Shop at supermarkets ...... 77% Completed college or higher ...... 74% Shop at specialty independent food stores ...... 83% Median household income ...... $98,700 Use professional wellness services ...... 50% Live in downtown ...... 43% Buy home furnishings ...... 49% Own a home ...... 46% Entertainment Rent ...... 51% Visited bar/nightclub ...... 79% Have a pet ...... 48% Attended free concerts ...... 68% Attended live music, theater, opera or dance ...... 65% ETHNICITY Attended street festivals ...... 72% Caucasian (non-Hispanic) ...... 46% Attended art museum or gallery ...... 76% Hispanic/Latino...... 22% Attended sporting events ...... 66% Asian/Asian American ...... 13% Attended consumer show or expo/trade show ...... 57%/44% African/African American ...... 7% Attended movies ...... 64% Other ...... 12% Attended events in outdoor spaces ...... 76%

Source: Downtown Los Angeles Demographic Study prepared for the Downtown Center Business Improvement District and Los Angeles Downtown News ADVERTISING PRODUCTS

Weekly Newspaper Advertising Magazine Advertising Circulation: 30,000 per week The Los Angeles Downtown News produces two magazines each Our award-winning weekly newspaper focuses on everything that year: The Los Angeles Downtown Guide (60,000 circ.) and the is happening in Downtown, including news, opinion, politics, arts, Restaurant Guide (45,000 circ.). Both magazines are available at entertainment, real estate and much more. distribution locations throughout the year and online 24/7.

Digital & Email Advertising Our website receives over 100,000 unique visitors and over 168,000 page views each month. Our website and social media pages are updated daily and filled with news and information on everything that is happening in Downtown. Special Section Advertising The Los Angeles Downtown News publishes a wide array of special sections and quarterlies throughout the year on topics like health, education, nightlife and residential living.

Downtown News 21

DOWNTOWNNEWS.COM February 22, 2016 RESIDENTIAL DOWNTOWN RESIDENTIAL

SUPPLEMENT ADVERTISING A SPECIAL

photo by Gary Leonard Leonard Gary Gary by by photo photo

Everything You Need Under Additionally, One due Roof to exceptional zoning regulations, TENTEN Wilshire provides qualified individuals and all companies locat- TENTEN Wilshire Helps Small Businesses Thrive edin on Downtown the premises special Los taxAngeles benefits including: live/work tax deductions, hiring credits, sales and work opportunity tax cred- ENTEN Wilshire is the ideal place for entrepreneurs and its, utility cost savings, and expense and interest deductions. business-minded individuals to live, work and play. TENTEN Wilshire, through its green standards, a coming major T Perfect for start-ups and entrepreneurs in industries expansion and keen focus on inspiring, promoting and help- including tech, entertainment, fashion, law, finance, consult- ing entrepreneurialism, hopes to be the catalyst for 16,000-plus ing, real estate and advertising, TENTEN Wilshire provides the long-term jobs for Los Angeles. perfect blend of amenities and necessities to fulfill the 24/7 Located within walking distance of the center of Downtown, needs of an entrepreneur. TENTEN Wilshire is an ideal place for meeting people and net- FROM OUR ADVERTISERS working, providing guests and residents an unparalleled pro- ■ Operations (Legal, Accounting, PR, Banking, etc.) fessional and social environment. TENTEN Wilshire, together ■ Technology (Microsoft BizSpark, Sun Startup Essentials, etc.) You have heard the phrase “Live, Work and Play” countless with its sister communities of Plug and Play Technology Center ■ Entertainment (CBS, 20th Century Fox, BET, BBC, Merv Griffin times, but nowhere else have all three been combined into a and Production Center, are home to more than 600 Entertainment, etc.) comprehensive, single lifestyle solution. TENTEN Wilshire’ com- technology and entertainment entrepreneurs, startups and ■ Business Development (M&A, Investing, Licensing) munity goal is to offer a space for entrepreneurs, small business- companies. TENTEN Wilshire is dedicated to fostering commu- ■ Corporate Partnership Opportunities (Google, Cisco, Best Buy, es and young professionals to grow, network and expand across nity growth amongst its residents through constant contact Yahoo!, Ebay, etc.) Downtown. and the sharing of resources. At 1010 Wilshire Blvd. For more information call (213) 785-5100 Helping to fuel a rebirth of the area, TENTEN Wilshire houses With key multi-industry relationships including access to or visit 1010wilshire.com. 227 fully furnished live/work units, and more than 243,000 square more than 150 venture capital firms, and additional relation- feet of space for businesses to rent and expand into as their com- ships with major corporations, entrepreneurs and startups at panies grow. The building is designed to eliminate many of the TENTEN Wilshire are provided a direct bridge to numerous re- major barriers to budding entrepreneurs including distribution of sources including: capital between living space and office space. By providing a flex- ible, turn-key environment with equally flexible lease terms, TENT- EN Wilshire has been able to sustain a 90% or higher occupancy rate every year since opening.

Ask your advertising representative for more information on any of our products. 10 210 10 210

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L.A. DOWNTOWN NEWS DISTRIBUTION2 MAP 2 10 10 210 210 134 10 210 10 210 90026 110 5 101 134 110 134 134 101 90031 Zip Codes 134 Within Circulation 90020 90012 5 2 5 5 5 90057 90010 710 90012 710 2 2 2 10 110 210 2 10 101 60 10 90017 90017 90071 60 90033 110 110 90013 110 101 131014 110 101 10 210 101 90014 90013 710 90071 10 210 5 10 90015 10 210 10 210 90079 134 60 90015 710 710 2 710 134 710 10 10 90014 10 5 134 60 60 134 10 90021 210 10 90007 60 5 60 90026 2 5 110 5 101 90089 134 90089 2 2 2 90007 5 110 101 710 110 90021 101 2 10 110 110 101 60 101 90037 90057 90033710 110 10 101 OUR STORY: For 48 years, the Los Angeles Downtown710 News, “The Voice of Downtown Los Angeles,” has covered the Downtown 60 90079710 10 Los Angeles market from arts and entertainment710 to business, politics and more. 60 10 10 9003760 PRINT REACH: The Los Angeles Downtown60 News has the largest circulation and reach of any media in Downtown Los Angeles with a total audited weekly circulation of 30,000 copies. The Los Angeles Downtown News is available710 at nearly 700 distribution 90010 points in and around Downtown including10 residential and commercial buildings, restaurants, nightclubs, retailers and our highly visible street news racks. 60 90020 DIGITAL REACH: Our website, downtownnews.com, reaches over 108,000 users with over 168,000 page views every month. Social media platforms include 90,000 Twitter followers and 25,000 friends on Facebook. Our daily news and exclusive email 90031 blasts reach nearly 15,000 people. REGIONAL REACH: In addition to the exploding population of Downtown residents, the Los Angeles Downtown News also reaches those who work in the most concentrated employment centers in the . They live in 196 different zip codes including Los Angeles, Ventura, San Bernardino and Riverside counties. INFLUENCE: The Los Angeles Downtown News is truly “The Voice of Downtown Los Angeles”; from civic and business leaders to residents, employees and visitors, everyone reads the Los Angeles Downtown News. No other media can reach and influence as many in the Downtown footprint. In a recent study by the Downtown Los Angeles Business Improvement District, the Los Angeles Downtown News and our website downtownnews.com were ranked the #1 and #2 main sources of information for learning about events and activities going on in Downtown Los Angeles. 161 S. Pasadena Ave., Suite B If you are looking to reach new customers, sell tickets, or reach and influence everyone in the Downtown Los Angeles market South Pasadena, CA 91030 in any way, join our family of satisfied advertisers today. 213.481.1448