A Snapshot of the American Dream
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OFFICIAL PUBLICATION OF THE MINNESOTA MUNICIPAL BEVERAGE ASSOCIATION www.municipalbev.com A Snapshot of the American Dream Municipal Liquor Store PRST STD Box 32966 U.S. POSTAGE Minneapolis, MN 55432 PAID Permit No. 1770 CHANGE SERVICE Minneapolis, MN REQUESTED Volume 67, Number 2, 2008 881487A01_BACARDI JUNE 11, 2008 Mojito BACAD756 881487A01_MOJITO_Minnesota ENJOY RESPONSIBLY. Bacardimojito.com ©2008 BACARDI AND THE BAT DEVICE ARE REGISTERED TRADEMARKS OF BACARDI & COMPANY LIMITED. BACARDI U.S.A., INC., MIAMI, FL. RUM - 40% ALC. BY VOL. RUM. BACARDI MOJITO BACAD 756 TRIM: 7.5” X 10” Minnesota Municipal Liquor Store Magazine MUNICIPAL On The Cover LIQUOR STORE Sutter Home Winery began when an Italian immigrant family, the Volume 67, Number 2, 2008 Trincheros, relocated from New York City and moved to the Napa Official publication of the Minnesota Valley in December, 1948. There they created Sutter Home White Municipal Beverage Association. Published Zinfandel, the light, refreshing, fruity and affordable wine that six times annually: September/October, continues to have a major impact on the wine category. November/December, January/February, March/April, May/June, July/August. For advertising and editorial inquiry contact For more about the Sutter Home Winery and Sutter Home White Paul Kaspszak, Editor, Box 32966, Fridley, Zinfandel, see page 15. MN 55432. Phone 763-572-0222 or 800-848-4912 Ext. 3925. Advertising rates available upon request. Change of address: List both old and new address. DIRECTORS GARY BUYSSE JOYCE ZACHMANN (President) Central Park Warehouse Liquors Rogers Liquor 8101 Hwy. 65 N.E. P.O. Box 371 Spring Lake Park, MN 55432 Rogers, MN 55374-0371 763-780-8247 763-428-0163 VIRGENE SCHELLENBARGER DAN BAHR Liquor Hutch (Vice President) 245 Washington Ave. East Bemidji Discount Liquor Hutchinson, MN 55350 460 Paul Bunyan Drive NW 320-587-2762 Bemidji, MN 56601 218-751-8868/3911 MICHAEL FRIESEN Hawley Liquor BRIAN HACHEY P.O. Box 69 (Sec./Treas.) Hawley, MN 56549 Stacy Wine & Spirits 218-483-4747 30962 Fenway Avenue Suite 700 TOM AGNES Stacy, MN 55079. Brooklyn Center Liquor 651-462-2727 5625A Xerxes Ave. North Brooklyn Center, MN 55430 WAYNE VAN VLIET 763-560-9195 Pickle Factory/Spirits Store: MOLLY MEYER P.O. Box 410 Fairmont Liquor Nisswa, MN 56468 P.O. Box 751 218-963-0085 / 7488 314 N. Park Fairmont, MN 56031 NANCY DRUMSTA 507-238-2269 Delano Wines & Spirits P.O. Box 108 Delano, MN 55328 763-972-0578 LARA SMETANA Voyageur Bottle Shop 205 - 6th Street Pine City, MN 55063 320-629-2020 MMBA President’s Message enterprise funds, and do whatever is Pabst Brewing necessary to create an environment that Future Brands promotes control and profit. Coors Brewing Many of these municipal leaders were forced to make difficult decisions to MN Independent Ice Manufacturers Gary Buysse preserve and protect their local asset. President Anheuser-Busch They all understand as Mr. Spock from Don Sebastiani & Sons Star Trek did that, “the needs of the many greatly outweigh the needs of the I have a short attention span and getting Arctic Glacier Ice few, or the one.” Personnel decisions shorter. So, it seems to work best for Reco Store Equipment are rarely easy especially when they me to keep my ideas condensed and involve long-term employees. They to the point. All of you have the Wells Fargo Insurance must never be made with the welfare luxury of being the beneficiaries of Retail Information Technology of a single individual in mind. the phenomenon. Services Finally, please be pro-active when you I believe the MMBA Spring Retail Data Systems make your facility purchasing decisions. Conference was a great success. I’m Proximo Spirits Support those who support you. occasionally blown away by the fact Phillips Organic Vodka Reclaim your right to purchase. Don’t that I am the President of our allow others to unduly influence your Association. I consider it a great Cold Spring Brewing decisions. Bigger is only better in spe- honor to serve in this capacity. Miller Brewing cific situations. Be aware that you con- Vinocopia trol your store, your sales floor and With that said, I was extremely proud your checkbook. Salespeople are not of our attending members, our Board Paul and I attended the League of doing you a favor by stopping at your of Directors and finally our Executive Minnesota Cities in Rochester June 11 account! Your commission dollars Director! The attendance, the level of and 12. It is apparent to me the should be paid to the individual who participation, the quality of the seminars majority of successful municipal gives you service, not the one that and the information sharing only liquor departments have administrative copies down your order! You may served to further illuminate that our staff and elected officials who can be the only enterprise fund in your association has some of the best visualize the potential benefit of their community! managers in the country. The compliments we received from our presenters regarding the quality of our attendees were very gratifying! Go to www.municipalbev.com for sem- inar handouts & a Conference video. One call. Thanks again to all for the success of If it has anything to do with beverages, ice our 2008 Spring Conference! or refrigeration, call the Shamrock Group. With our expert attention to detail, starting It is extremely important to support with us will set you up for business success. those who support us! Thanks to all of our commercial members for their con- � tinual support and participation at Over 100 beverages Arrowwood: � Shamrock Beer Systems � Walk-in Freezers/Coolers E&J Gallo � Shamrock Water Filtration Bacardi USA � Bulk CO2, other gasses W. J. Deutsch Wine Merchants � Service, repair, installation Total Register Systems � Ice machine rentals � St. Michelle Wine Estates ‘Purefect’ Ace Ice MUNICIPAL LIQUOR STORE 4 Griggs, Cooper & Company has been Delivering Customer Service for 126 years! 1882 2008 We are Proud of Our 98 Full-Service Sales and Management Team Members that Sell and Service the Largest Inventory of Wines and Spirits to Retailers of Minnesota. 1882 Eagle Wine Company Prior Wine Company 2008 Division Division 489 Fine Wine Company Division 126 Years of Continuous Service. 489 N. Prior Ave. • St. Paul, MN 55104 • 651-646-7821 • 800-672-0970 Many Wine Consumers “Overwhelmed” As wine consumption in the United Looking for wine information in retail Use the Internet as key information States reached an all-time high in settings that's easy to understand source, including checking restaurant wine lists before they dine out so they 2007, wine producers celebrated the can research scores long-awaited arrival of a “wine culture” Very open to advice, but frustrated in America. But according to an 18- when there is no one in the wine Millennials and males often fall into month study commissioned by section to help this category. Constellation Wines U.S., a large If information is confusing, they won’t Traditionalist (16% of consumers) segment of the consumer population buy anything at all. is still “overwhelmed” by wine. Enjoy wines from established wineries Image Seekers (20% of consumers) “Our industry needs to do more to Think wine makes an occasion more become more customer focused,” said View wine as a status symbol formal, and prefer entertaining friends José Fernandez, president and CEO of and family at home to going out Constellation Wines North America. Are just discovering wine and have a basic knowledge of it Like to be offered a wide variety of The original 2005 study of 3,500 well known national brands wine drinkers was one of the largest Like to be the first to try a new wine, consumer research projects ever and are open to innovative packaging Won’t often try new wine brands conducted by the wine industry. The new study examined the purchases of Prefer Merlot as their No. 1 most- Shop at retail locations that make it 10,000 premium-wine consumers-- purchased variety. Despite the movie easy to find favorite brands. defined as those who purchased wine “Sideways,” Pinot Noir is not high on priced at $5 and higher--over an 18- their list. month period. While the first Project Genome study asked online survey participants to recall their wine Total Register Systems purchases during the last 30 days, the Home & Habits study tracked the 4215 Louisiana Avenue New Hope, MN 55428 actual purchases of Nielsen Co’s Homescan® consumer purchase panel, (763) 537-1906 • www.trs-pos.com which employs in-home bar code scan- ners and surveys to map consumer buying behavior across a demographi- Point-of Sale & Inventory Solutions cally balanced sampling. for the On-Sale / Off-Sale Nielsen measured consumer attitudes Municipal Beverage Industry and purchase behavior within multiple purchase channels. The scan data were supplemented with online interviews to Systems Include classify consumers by Project Genome consumer segments identified in • ID Verfification Constellation's original study: • Credit Card Interfacing Enthusiasts, Image Seekers, Savvy Shoppers, Traditionalists, Satisfied • Sign Painting Sippers and Overwhelmed. Among the new insights into the • Gift Cards segments: • Wireless Scanning Overwhelmed (23% of consumers) • Touch Screen Overwhelmed by sheer volume of choices on store shelves • Report Wizard Like to drink wine, but don’t know • Video Camera Interfacing what kind to buy and may select by label Total Register Systems has 20 years of Experience in Retail Partnerships MUNICIPAL LIQUOR STORE 6 Savvy Shoppers (15% of consumers) 98% buy wine over $6 per bottle, consumers in mind.” which accounts for 56% of what they Enjoy shopping for wine and discovering buy on a volume basis. “All six of these segments are coming new varietals on their own into your establishment on any given day,” said Ed LeMay, senior vice Have a few favorite wines to supplement With the highest percentage of president, channel management, new discoveries consumers falling into the Constellation Wines U.S.